https://goodinnovation.co.uk

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  "markdown": "## The future of doing good is changing.\nLet's Think Differently.\n\n## We transform charities for\ngrowth.\n\nIMPACT INNOVATION\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2pvc2h1YS13b3JvbmllY2tpLTZ5aGxoaXZyb3pnLXVuc3BsYXNoLmpwZw==?w=640&h=640&fit=crop&q=80&s=4fd1f0dd48fbb6032896c93e6bbb1076)\n\n### We define purpose and strategy, identify and prioritise growth levers, build the right culture and capabilities to make them happen, and deliver new things to market.\n\nThrough 14 years as trusted charity partners and our sector leading foresight capability, our work closes the gap between where charities are now and the mission they exist to deliver.\n\n### What We Do\n\n### Our Work\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2Nhc2Utc3R1ZGllcy9qb2huLXNjaG5vYnJpY2gtRmxQYzlfVm9jSjQtdW5zcGxhc2guanBn?w=640&h=520&q=80&fit=crop&s=61318a42a210d4336118b70f756e8698)\n\nTransforming Services\n\n#### Macmillan - A new service for people living with cancer\n\n[Learn more](https://goodinnovation.co.uk/our-work/macmillana-new-service-for-people-living-with-cancer)\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2Nhc2Utc3R1ZGllcy9wYXN0ZWQtaW1hZ2UtMC5wbmc=?w=640&h=520&q=80&fit=crop&s=75245512d9e15c6b39b7846cfb7cd0ed)\n\nPurpose and Strategy\n\n#### National Autistic Society - A New North Star\n\nDeveloping the vision for society and a new organisational strategy\n\n[Learn more](https://goodinnovation.co.uk/our-work/national-autistic-society)\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2Nhc2Utc3R1ZGllcy9rdmFsaWZpay01UTA3c1M1NEQwUS11bnNwbGFzaC5qcGc=?w=640&h=520&q=80&fit=crop&s=d7642a7a998c48ebdbcc5f16e512b7e6)\n\nTransforming Income\n\n#### Training Guy’s and St Thomas’ Charities in the NPD Process, Innovation Sprints and New Fundraising Ideas\n\n[Learn more](https://goodinnovation.co.uk/our-work/training-guy-s-and-st-thomas-charities-in-the-npd-process-innovation-sprint-and-new-fundraising-ideas)\n\n![](https://goodinnovation.co.uk/img/quote.png)\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2JfYWJjX25hcy5qcGc=?w=90&q=80&s=96d703158212beffccfcb88e08241b60)\n\n#### Peter Watt\n\nDirector of National Programmes, National Autistic Society\n\n\"I can't say enough about Good Innovation. They've been outstanding to work with. This is the most significant piece of work we've done as an organisation in decades.\"\n\n### Good Thinking\n",
  "fullPageMarkdown": "Home | Good Innovation\n\n## Cookie Settings\n\nWe use cookies to give you the best experience on our website. You can choose which cookies you want to allow below. You can find more details in our privacy policy.\n\nEssential cookies\n\nEssential cookies are cookies that are needed for the proper functioning of the website.\n\nSelect all Confirm selection\n\n[](https://goodinnovation.co.uk/)\n\n[What We Do](https://goodinnovation.co.uk/what-we-do)\n\n[Our Work](https://goodinnovation.co.uk/our-work)\n\n[Our Thinking](https://goodinnovation.co.uk/good-thinking)\n\n[Our Team and Values](https://goodinnovation.co.uk/team-and-values)\n\n[Get In Touch](https://goodinnovation.co.uk/get-in-touch)\n\n## The future of doing good is changing.\nLet's Think Differently.\n\n## We transform charities for\ngrowth.\n\nIMPACT INNOVATION\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2pvc2h1YS13b3JvbmllY2tpLTZ5aGxoaXZyb3pnLXVuc3BsYXNoLmpwZw==?w=640&h=640&fit=crop&q=80&s=4fd1f0dd48fbb6032896c93e6bbb1076)\n\n### We define purpose and strategy, identify and prioritise growth levers, build the right culture and capabilities to make them happen, and deliver new things to market.\n\nThrough 14 years as trusted charity partners and our sector leading foresight capability, our work closes the gap between where charities are now and the mission they exist to deliver.\n\n### What We Do\n\nPurpose & Strategy\n\nTransforming Income\n\nTransforming Services\n\nWithout a clear purpose, strategy loses focus. We help leadership teams define why they exist, for who, and design future-focused strategies that drives greater impact with the resources they have.\n\n[Read more](https://goodinnovation.co.uk/what-we-do#impact-foundations)\n\nFundraising today means shifting trends, evolving supporter expectations, and pressure to do more with less. We help income teams prioritise with confidence, build ambitious cultures, and launch new initiatives that drive sustainable growth.\n\n[Read more](https://goodinnovation.co.uk/what-we-do#products-programmes-and-ventures)\n\nCharity services face evolving user needs, new delivery trends, and pressure to reach more people with less. We help teams prioritise with confidence, build ambitious cultures, and design initiatives that maximise reach and impact.\n\n[Read more](https://goodinnovation.co.uk/what-we-do#impact-collaborations)\n\n### Purpose & Strategy\n\nWithout a clear purpose, strategy loses focus. We help leadership teams define why they exist, for who, and design future-focused strategies that drives greater impact with the resources they have.\n\n[Read more](https://goodinnovation.co.uk/what-we-do#impact-foundations)\n\n### Transforming Income\n\nFundraising today means shifting trends, evolving supporter expectations, and pressure to do more with less. We help income teams prioritise with confidence, build ambitious cultures, and launch new initiatives that drive sustainable growth.\n\n[Read more](https://goodinnovation.co.uk/what-we-do#products-programmes-and-ventures)\n\n### Transforming Services\n\nCharity services face evolving user needs, new delivery trends, and pressure to reach more people with less. We help teams prioritise with confidence, build ambitious cultures, and design initiatives that maximise reach and impact.\n\n[Read more](https://goodinnovation.co.uk/what-we-do#impact-collaborations)\n\n### Our Work\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2Nhc2Utc3R1ZGllcy9qb2huLXNjaG5vYnJpY2gtRmxQYzlfVm9jSjQtdW5zcGxhc2guanBn?w=640&h=520&q=80&fit=crop&s=61318a42a210d4336118b70f756e8698)\n\nTransforming Services\n\n#### Macmillan - A new service for people living with cancer\n\n[Learn more](https://goodinnovation.co.uk/our-work/macmillana-new-service-for-people-living-with-cancer)\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2Nhc2Utc3R1ZGllcy9wYXN0ZWQtaW1hZ2UtMC5wbmc=?w=640&h=520&q=80&fit=crop&s=75245512d9e15c6b39b7846cfb7cd0ed)\n\nPurpose and Strategy\n\n#### National Autistic Society - A New North Star\n\nDeveloping the vision for society and a new organisational strategy\n\n[Learn more](https://goodinnovation.co.uk/our-work/national-autistic-society)\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2Nhc2Utc3R1ZGllcy9rdmFsaWZpay01UTA3c1M1NEQwUS11bnNwbGFzaC5qcGc=?w=640&h=520&q=80&fit=crop&s=d7642a7a998c48ebdbcc5f16e512b7e6)\n\nTransforming Income\n\n#### Training Guy’s and St Thomas’ Charities in the NPD Process, Innovation Sprints and New Fundraising Ideas\n\n[Learn more](https://goodinnovation.co.uk/our-work/training-guy-s-and-st-thomas-charities-in-the-npd-process-innovation-sprint-and-new-fundraising-ideas)\n\n![](https://goodinnovation.co.uk/img/quote.png)\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2JfYWJjX25hcy5qcGc=?w=90&q=80&s=96d703158212beffccfcb88e08241b60)\n\n#### Peter Watt\n\nDirector of National Programmes, National Autistic Society\n\n\"I can't say enough about Good Innovation. They've been outstanding to work with. This is the most significant piece of work we've done as an organisation in decades.\"\n\n### Good Thinking\n\n[View All](https://goodinnovation.co.uk/good-thinking)\n\n[\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL2lubm8tMi4wLWRlbGl2ZXJ5LXdlYmluYXItZW1haWwtaW1hZ2UuanBn?w=768&h=576&q=80&fit=crop&s=c37ad987a7db051470cebe1701d7f1aa)\n\nArticles\n\n#### Getting New Ideas to Market - Innovation 2.0\n\nHow to overcome the challenges in getting ideas successfully launched in market\n\n](https://goodinnovation.co.uk/good-thinking/getting-new-ideas-to-market-innovation-2-0)\n\n[\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL3ZpY2t5LWludGVydmlldy13ZWItaW1hZ2UuanBn?w=768&h=576&q=80&fit=crop&s=2fc3491cc36b0afe97771e44b601ac5c)\n\nIn Conversation With\n\n#### Delivery Launchpad Interview - Woodgreen\n\nA conversation with Vicky Ward, Head of Digital Services at Woodgreen\n\n](https://goodinnovation.co.uk/good-thinking/delivery-launchpad-interview-woodgreen)\n\n[\n\n![](https://goodinnovation.co.uk/img/asset/YXNzZXRzL3NjcmVlbnNob3QtMjAyNC0xMi0xNi1hdC0xMi4wOC4xNi5wbmc=?w=768&h=576&q=80&fit=crop&s=234dd7e2a67d895741ebc1f9775ad6fd)\n\nArticles\n\n#### Unlocking AI’s Potential for the Charity Sector\n\nThe Futures Safari\n\n](https://goodinnovation.co.uk/good-thinking/unlocking-ai-s-potential-for-the-charity-sector)\n\n## Together we have the power to solve the world’s biggest problems.\n\n[Get In Touch](https://goodinnovation.co.uk/get-in-touch)\n",
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  "llmsTxtPreview": "# Good Innovation\n\n> The future of doing good is changing.\nLet's Think Differently.\n\n## Main\n- [Home](https://goodinnovation.co.uk): The future of doing good is changing.\nLet's Think Differently.\n- [Our Team and Values](https://goodinnovation.co.uk/team-and-values)\n- [What We Do](https://goodinnovation.co.uk/what-we-do)\n- [Our Work](https://goodinnovation.co.uk/our-work)\n- [Our Thinking](https://goodinnovation.co.uk/good-thinking)\n- [Get In Touch](https://goodinnovation.co.uk/get-in-touch)\n- [Events](https://goodinnovation.co.uk/events)\n- [Careers](https://goodinnovation.co.uk/careers)\n- [Home](https://goodinnovation.co.uk/)\n\n## Legal\n- [Privacy Policy](https://goodinnovation.co.uk/privacy-policy)\n- [Terms & Conditions](https://goodinnovation.co.uk/terms-and-conditions)\n\n",
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      "description": "Content-Signal tells AI agents how they may use your content. The recommended location is robots.txt, but you can also add it as an HTTP header.",
      "language": "txt",
      "code": "# robots.txt (recommended, canonical location):\nUser-agent: *\nContent-Signal: search=yes, ai-input=yes, ai-train=no\n\n# Nginx — add to server block (optional, for HTTP header):\n# add_header Content-Signal \"search=yes, ai-input=yes, ai-train=no\" always;\n\n# Apache — add to .htaccess (optional, for HTTP header):\n# Header set Content-Signal \"search=yes, ai-input=yes, ai-train=no\"",
      "filename": "/robots.txt"
    },
    {
      "id": "add_markdown_negotiation",
      "title": "Support Markdown for Agents",
      "description": "Implement one or more of the 4 Markdown for Agents mechanisms to let AI agents request content in markdown format.",
      "language": "html",
      "code": "<!-- 1. Content negotiation: respond to Accept: text/markdown -->\n<!-- In your server/framework, check the Accept header and return markdown -->\n<!-- with Content-Type: text/markdown -->\n\n<!-- 2. Serve .md URLs (e.g., /about.md alongside /about) -->\n<!-- Generate static .md files or handle .md routes in your app -->\n\n<!-- 3. Add <link> tag in your HTML <head>: -->\n<link rel=\"alternate\" type=\"text/markdown\" href=\"/page.md\">\n\n<!-- 4. Add Link HTTP header on HTML responses: -->\n<!-- Link: </page.md>; rel=\"alternate\"; type=\"text/markdown\" -->\n\n<!-- Best practice: include Vary: Accept and X-Markdown-Tokens headers -->\n<!-- on markdown responses -->",
      "filename": "<head> + server config"
    }
  ]
}

Use our API to get this programmatically (coming soon)