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Analyzed URL

https://www.icg.agency/

Measured 6 days ago

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AI-Ready Score

Good

out of 100

Token Savings

HTML tokens 63.957
Markdown tokens 848
Savings 99%

Score Breakdown

Accessibility 84/100
AI Discoverability 88/100
Structured Data 100/100
Semantic HTML 97/100
Content Efficiency 50/100

Emerging protocols

0 of 6 detected

Well-known endpoints AI agents look for. Detected here means an agent can discover and connect to your service automatically.

  • OAuth Protected Resource RFC 9728
    /.well-known/oauth-protected-resource
  • OAuth Discovery RFC 8414
    /.well-known/oauth-authorization-server
  • MCP Server Card SEP-1649 draft
    /.well-known/mcp/server-card.json
  • A2A Agent Card A2A v1.0
    /.well-known/agent-card.json
  • API Catalog RFC 9727
    /.well-known/api-catalog
  • Agent Skills index Discovery RFC v0.2.0 draft
    /.well-known/agent-skills/index.json

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What we measured Content ratio: 1.2% (2754 content chars / 220420 HTML bytes)

Your page has a low ratio of actual content to total HTML. Much of the page weight is markup, scripts, or styles rather than content.

How to implement

Move CSS to external stylesheets, remove inline styles, minimize JavaScript, and ensure the HTML focuses on content structure.

Paste into a coding agent to make the fix

What we measured 39/702 elements with inline styles (5.6%)

Many elements have inline style attributes. These add noise for AI agents extracting content.

How to implement

Move all inline styles to CSS classes in your stylesheet. Use utility CSS frameworks like Tailwind if you need many unique styles.

Paste into a coding agent to make the fix
Markdown tokens: 848
## ICG is a commercially driven marketing agency that matches creativity with results to support your growth and success.

We put ourselves in your shoes – and help you get where you want to be. From driving brand awareness with clear messaging to generating good quality sales leads or creating a memorable celebration, we don’t shy away from tight deadlines or complex projects.

We provide a genuine marketing partnership with the skills, tools, technology and capabilities to support your business or organisation.

## A responsive and proactive partner that you can rely on.

Choose from our broad mix of marketing services based on your needs and budget. We will be with you every step of the way.

![](https://www.icg.agency/wp-content/uploads/2026/04/icg-strategic-marketing-agency-01-1.jpg)

## Capabilities

Our full range of strategic marketing services is delivered by four expert teams: digital, creative, digital marketing, and marketing.

By engaging ICG, you gain the benefit of our entire team’s expertise, whether you use a single service or multiple.

We can plug the gaps in your in-house capabilities, manage complex projects or simply be an extra pair of hands during busy periods.

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Approach

ICG is your dedicated marketing partner, offering a responsive, agile, and truly committed approach. We embrace a proactive, can-do attitude, going the extra mile to deliver the results your business needs.

We are genuinely invested in the unique success of your projects. We are not a “cookie cutter” agency that relies on rolling out the same generic ideas for every client.

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Consultancy

Marketing continues to evolve at a rapid pace. Drawing on our expertise, marketing tools and data driven insights, we help and support to navigate these changes.

We dedicate time to truly listen, review your needs and recommend the optimal path forward.

ICG is not just a service provider, we are your strategic partner whose work contributes to your broader business goals.

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## 98% of clients are highly satisfied

ICG CLIENT SATISFACTION SURVEY 2025

## Our Work

## Over 30 years of experience in multiple sectors

Not many agencies have 30 years’ experience under their belt. From shopping centres to construction sites, there’s a good chance we have already worked in your sector.

I’m interested in:

## We build great partnerships with our clients

We believe in long-lasting client partnerships built on trust and openness. We work with a diverse range of organisations – if you’d like to join the list, get in touch.

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## 100% of clients would recommend ICG

ICG CLIENT SATISFACTION SURVEY 2025
ICG | Full-Service Strategic Marketing Agency Preston, Fylde & Lancs

[Skip to content](https://www.icg.agency/#content)

# INTEGRATED CREATIVE, DIGITAL & PERFORMANCE Strategic, results driven marketing agency

## ICG is a commercially driven marketing agency that matches creativity with results to support your growth and success.

We put ourselves in your shoes – and help you get where you want to be. From driving brand awareness with clear messaging to generating good quality sales leads or creating a memorable celebration, we don’t shy away from tight deadlines or complex projects.

We provide a genuine marketing partnership with the skills, tools, technology and capabilities to support your business or organisation.

[See our Work](https://www.icg.agency/work/)

[Contact us](https://www.icg.agency/contact/)

## A responsive and proactive partner that you can rely on.

Choose from our broad mix of marketing services based on your needs and budget. We will be with you every step of the way.

![](https://www.icg.agency/wp-content/uploads/2026/04/icg-strategic-marketing-agency-01-1.jpg)

## Capabilities

Our full range of strategic marketing services is delivered by four expert teams: digital, creative, digital marketing, and marketing.

By engaging ICG, you gain the benefit of our entire team’s expertise, whether you use a single service or multiple.

We can plug the gaps in your in-house capabilities, manage complex projects or simply be an extra pair of hands during busy periods.

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Approach

ICG is your dedicated marketing partner, offering a responsive, agile, and truly committed approach. We embrace a proactive, can-do attitude, going the extra mile to deliver the results your business needs.

We are genuinely invested in the unique success of your projects. We are not a “cookie cutter” agency that relies on rolling out the same generic ideas for every client.

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Consultancy

Marketing continues to evolve at a rapid pace. Drawing on our expertise, marketing tools and data driven insights, we help and support to navigate these changes.

We dedicate time to truly listen, review your needs and recommend the optimal path forward.

ICG is not just a service provider, we are your strategic partner whose work contributes to your broader business goals.

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## 98% of clients are highly satisfied

ICG CLIENT SATISFACTION SURVEY 2025

[Get in touch](https://www.icg.agency/contact/)

## Our Work

## Over 30 years of experience in multiple sectors

Not many agencies have 30 years’ experience under their belt. From shopping centres to construction sites, there’s a good chance we have already worked in your sector.

I’m interested in:

All Sectors

-   [All Sectors](https://www.icg.agency/#)
-   [B2B Marketing](https://www.icg.agency/#)
-   [Construction](https://www.icg.agency/#)
-   [Consumer Brands](https://www.icg.agency/#)
-   [Education](https://www.icg.agency/#)
-   [House builders](https://www.icg.agency/#)
-   [Retail](https://www.icg.agency/#)
-   [Sporting Bodies](https://www.icg.agency/#)
-   [Trade Associations](https://www.icg.agency/#)

[View Case Studies](https://www.icg.agency/work/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Blackpool and the Fylde College

*Engaging with school leavers, students and parents*

](https://www.icg.agency/work/blackpool-and-the-fylde-college/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Blackpool Zoo

*Generating great PR to support footfall*

](https://www.icg.agency/work/blackpool-zoo/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Braintree Village

*Positioning outlet to affluent shoppers*

](https://www.icg.agency/work/braintree-village/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## British Blind & Shutter Association (BBSA)

*Blinds Make Better communications*

](https://www.icg.agency/work/bbsa/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## British International Freight Association (BIFA)

*Modernising the brand image across multiple channels*

](https://www.icg.agency/work/bifa/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Chandler Homes

*Promoting stylish coastal living*

](https://www.icg.agency/work/chandler-homes/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Cotswold Designer Outlet

*Launching the UK’s newest outlet scheme*

](https://www.icg.agency/work/cotswold-designer-outlet/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Dalton Park

*Creating an outstanding outlet destination*

](https://www.icg.agency/work/dalton-park/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Edgefold Homes

*Supporting an expanding portfolio of sites*

](https://www.icg.agency/work/edgefold-homes/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Fylde Council

*Creative* *place-making and dynamic content creation*

](https://www.icg.agency/work/fylde-council/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Gexcon

*Working with global teams to promote safety and risk management*

](https://www.icg.agency/work/gexcon/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Hamilton

*Showcasing experience and expertise*

](https://www.icg.agency/work/hamilton/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## IVECO

*Driving vehicle sales by the truck load*

](https://www.icg.agency/work/iveco/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Kier living

*Creating strong community connections*

](https://www.icg.agency/work/kier-living/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Lancashire Renewables

*Creating Eco Town*

](https://www.icg.agency/work/lancashire-renewables/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Language Studies International

*Educating schools in lead generation*

](https://www.icg.agency/work/language-studies-international/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## League Football Education

*Scoring a winner with apprentices*

](https://www.icg.agency/work/lfe/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Luxaflex

*Promoting premium* *home decor*

](https://www.icg.agency/work/luxaflex/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Morecambe Bay Partnership

*Connecting people with nature, culture and heritage*

](https://www.icg.agency/work/morecambe-bay-partnership/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Natures Aid

*Helping them thrive*

](https://www.icg.agency/work/natures-aid/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Rochdale Riverside

*Retail marketing and placemaking*

](https://www.icg.agency/work/rochdale-riverside/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Scottish Racing Academy

*Getting off to a racing start*

](https://www.icg.agency/work/sra/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## St Mary’s College

*Content rich with video and photography*

](https://www.icg.agency/work/st-marys-college/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Sunbelt Rentals

*Strong demand for communications across the business*

](https://www.icg.agency/work/sunbelt-rentals/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## The Racing Foundation

*Helping drive positive change*

](https://www.icg.agency/work/the-racing-foundation/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## VGC

*Going beyond* *everyday*

](https://www.icg.agency/work/vgc/)

[

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## Warrant

*Embracing a ‘can do’ attitude*

](https://www.icg.agency/work/warrant/)

[View Case Studies](https://www.icg.agency/work)

## We build great partnerships with our clients

We believe in long-lasting client partnerships built on trust and openness. We work with a diverse range of organisations – if you’d like to join the list, get in touch.

![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

## 100% of clients would recommend ICG

ICG CLIENT SATISFACTION SURVEY 2025

## Book a discovery call

Let’s discuss your marketing needs. Complete your details below and we’ll get in touch to book a no-obligation discovery call with our senior team.

Your Name(Required)

Email Address(Required)

Tell us about your project

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 Click here if you would like to receive news and updates from ICG

By submitting this form you agree to our [Privacy Policy](https://www.icg.agency/privacy-policy/)

Submit

ICG PRESTON

Windy Harbour Barn,

Harbour Lane, Warton,

Preston, Lancashire

PR4 1YB

ICG BELFAST

River House,​

48 60 High Street,

​Belfast

​BT1 2BE

Call Us

[01772 679 383](tel:01772679383)

Follow Us

[![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)](https://www.facebook.com/ICGStrategicMarketingAgency/)

[![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)](https://www.linkedin.com/company/icgagency/)

[![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)](https://www.instagram.com/icg.agency/)

An **Intereurope** company

© Copyright 2026. Intereurope Communications Group. Intereurope Communications Group is the trading name of Intereurope Communications Limited. Intereurope Communications Limited is a subsidiary of Intereurope Limited. Registered in England no.2987892.

-   Consent Preferences
-   [Cookie Policy](https://www.icg.agency/cookie-policy/)
-   [Privacy Policy](https://www.icg.agency/privacy-policy/)
-   [Terms of Use](https://www.icg.agency/terms-of-use/)

[![Google Partner](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)](https://www.google.com/partners/agency?id=2628236200)

![Meta Business Partner](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

![Microsoft Advertising Certified Professional Logo](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)

Upload this file as /index.md on your server so AI agents can access a clean version of your page. You can also configure Accept: text/markdown content negotiation to serve it automatically.

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Download llms.txt
# ICG: Strategic Marketing Agency

> ICG is a commercially driven strategic marketing agency that matches creativity with results to support your growth and success based in Lancashire, serving Preston, the Fylde, and nationwide.

## Main
- [ICG | Full-Service Strategic Marketing Agency Preston, Fylde & Lancs](https://www.icg.agency/): ICG is a commercially driven strategic marketing agency that matches creativity with results to support your growth and…
- [About ICG](https://www.icg.agency/about/)
- [Our Work](https://www.icg.agency/work/)
- [Capabilities](https://www.icg.agency/capabilities/)
- [Sectors](https://www.icg.agency/sectors/)
- [ICG Belfast](https://www.icg.agency/icg-belfast/)
- [Sustainability](https://www.icg.agency/sustainability/)
- [Careers](https://www.icg.agency/careers/)

## Blog
- [Blog](https://www.icg.agency/blog/)

## Support
- [Get in Touch](https://www.icg.agency/contact/)

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# ICG: Strategic Marketing Agency: Digital, Design, PR \& Creative Agency in Preston

> ICG is a commercially driven marketing agency that matches creativity with results to support your growth and success\. We put ourselves in your shoes \-

Generated by Yoast SEO v28.2, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Contact](https://www.icg.agency/contact/)
- [Home](https://www.icg.agency/)
- [About Us](https://www.icg.agency/about/)
- [Careers](https://www.icg.agency/careers/)
- [ICG Belfast](https://www.icg.agency/icg-belfast/)

## Posts
- [Take five with Sophie](https://www.icg.agency/blog/take-five-with-sophie/)
- [Cotswolds Designer Outlet, one year on…](https://www.icg.agency/blog/cotswolds-designer-outlet-one-year-on/)
- [20 Years On the Pitch Together](https://www.icg.agency/blog/20-years-on-the-pitch-together/): This year marks 20 years of working with League Football Education \(LFE\) \- the charity responsible for delivering the Apprenticeship in Sporting Excellence programme to the majority of English Football League club\.
- [Fresh Thinking from MAD//Fest London 2026](https://www.icg.agency/blog/fresh-thinking-from-mad-fest-london-2026/): Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest marketing festivals\.
- [Local campaigns with impact](https://www.icg.agency/blog/local-campaigns-with-impact/): Hands up who would like to dress up as a giant crisp packet?

The call that went out across the agency as our  anti\-litter campaign, Wish you weren’t here for Fylde Council swung into action\!

We also needed someone to be a human sized water bottle…

## Sectors
- [Property Marketing Agency for Housebuilders](https://www.icg.agency/sectors/property-marketing-agency/)
- [Marketing for Sporting Organisations](https://www.icg.agency/sectors/sports-marketing/)
- [Logistics Marketing Agency](https://www.icg.agency/sectors/logistics-marketing-agency/)
- [Construction Marketing That Builds Your Business](https://www.icg.agency/sectors/construction-marketing/)
- [Membership Marketing Agency for Trade Associations](https://www.icg.agency/sectors/membership-marketing-agency/)

## Case Studies
- [VGC](https://www.icg.agency/work/vgc/)
- [Cotswold Designer Outlet](https://www.icg.agency/work/cotswold-designer-outlet/)
- [Scottish Racing Academy](https://www.icg.agency/work/sra/)
- [Sunbelt Rentals](https://www.icg.agency/work/sunbelt-rentals/)
- [Lancashire Renewables](https://www.icg.agency/work/lancashire-renewables/)

## Sector Categories
- [Consumer Brands](https://www.icg.agency/sector-type/consumer-brands/)
- [Retail](https://www.icg.agency/sector-type/retail/)
- [Construction](https://www.icg.agency/sector-type/construction/)
- [House builders](https://www.icg.agency/sector-type/house-builders/)
- [Trade Associations](https://www.icg.agency/sector-type/trade-associations/)

## Optional
- [Sitemap index](https://www.icg.agency/sitemap_index.xml)

Accessibility

Content available without JavaScript (100/100)

Content available without JavaScript

Content appears early in HTML (50/100)

Main content starts at 42% of HTML

Reasonable page size (80/100)

Page size: 215KB

AI Discoverability

Robots.txt allows AI bots (100/100)

All major AI search bots allowed

Markdown for Agents support (60/100) Application
✗ Accept: text/markdown ✓ .md URL ✓ <link> tag ✓ Link header

Discoverable, but not negotiable: an agent that reads your HTML finds the .md version; one that requests the page directly still receives HTML. Answering Accept: text/markdown covers both.

Has sitemap.xml (100/100)

Sitemap found

Has robots.txt file (100/100)

robots.txt exists

Has llms.txt file (100/100)

llms.txt exists and is valid

Has Content-Signal (robots.txt or HTTP headers) (60/100)
✓ robots.txt ✗ HTTP header ✗ Policy

Structured Data

Has Schema.org / JSON-LD (100/100)

JSON-LD found: WebPage, ImageObject, BreadcrumbList, WebSite, Organization

Has Open Graph tags (100/100)

All OG tags present

Has meta description (100/100)

Meta description: 192 chars

Has canonical URL (100/100)

Canonical URL present

Has lang attribute (100/100)

lang="en-GB"

Semantic HTML

Proper heading hierarchy (100/100)

Clean heading hierarchy

Uses article or main element (100/100)

Has both <article> and <main>

Uses semantic HTML elements (99/100)

91 semantic elements, 215 divs (ratio: 30%)

Meaningful image alt texts (100/100)

3/3 images with meaningful alt text (36 decorative, not counted)

Low div nesting depth (71/100)

Avg div depth: 7.9, max: 12

Content Efficiency

Good token reduction ratio (100/100)

99% token reduction (HTML→Markdown)

Good content-to-noise ratio (0/100)

Content ratio: 1.2% (2754 content chars / 220420 HTML bytes)

Reasonable page weight (50/100)

HTML size: 215KB

Minimal inline styles (0/100)

39/702 elements with inline styles (5.6%)

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  "markdown": "## ICG is a commercially driven marketing agency that matches creativity with results to support your growth and success.\n\nWe put ourselves in your shoes – and help you get where you want to be. From driving brand awareness with clear messaging to generating good quality sales leads or creating a memorable celebration, we don’t shy away from tight deadlines or complex projects.\n\nWe provide a genuine marketing partnership with the skills, tools, technology and capabilities to support your business or organisation.\n\n## A responsive and proactive partner that you can rely on.\n\nChoose from our broad mix of marketing services based on your needs and budget. We will be with you every step of the way.\n\n![](https://www.icg.agency/wp-content/uploads/2026/04/icg-strategic-marketing-agency-01-1.jpg)\n\n## Capabilities\n\nOur full range of strategic marketing services is delivered by four expert teams: digital, creative, digital marketing, and marketing.\n\nBy engaging ICG, you gain the benefit of our entire team’s expertise, whether you use a single service or multiple.\n\nWe can plug the gaps in your in-house capabilities, manage complex projects or simply be an extra pair of hands during busy periods.\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Approach\n\nICG is your dedicated marketing partner, offering a responsive, agile, and truly committed approach. We embrace a proactive, can-do attitude, going the extra mile to deliver the results your business needs.\n\nWe are genuinely invested in the unique success of your projects. We are not a “cookie cutter” agency that relies on rolling out the same generic ideas for every client.\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Consultancy\n\nMarketing continues to evolve at a rapid pace. Drawing on our expertise, marketing tools and data driven insights, we help and support to navigate these changes.\n\nWe dedicate time to truly listen, review your needs and recommend the optimal path forward.\n\nICG is not just a service provider, we are your strategic partner whose work contributes to your broader business goals.\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## 98% of clients are highly satisfied\n\nICG CLIENT SATISFACTION SURVEY 2025\n\n## Our Work\n\n## Over 30 years of experience in multiple sectors\n\nNot many agencies have 30 years’ experience under their belt. From shopping centres to construction sites, there’s a good chance we have already worked in your sector.\n\nI’m interested in:\n\n## We build great partnerships with our clients\n\nWe believe in long-lasting client partnerships built on trust and openness. We work with a diverse range of organisations – if you’d like to join the list, get in touch.\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## 100% of clients would recommend ICG\n\nICG CLIENT SATISFACTION SURVEY 2025\n",
  "fullPageMarkdown": "ICG | Full-Service Strategic Marketing Agency Preston, Fylde & Lancs\n\n[Skip to content](https://www.icg.agency/#content)\n\n# INTEGRATED CREATIVE, DIGITAL & PERFORMANCE Strategic, results driven marketing agency\n\n## ICG is a commercially driven marketing agency that matches creativity with results to support your growth and success.\n\nWe put ourselves in your shoes – and help you get where you want to be. From driving brand awareness with clear messaging to generating good quality sales leads or creating a memorable celebration, we don’t shy away from tight deadlines or complex projects.\n\nWe provide a genuine marketing partnership with the skills, tools, technology and capabilities to support your business or organisation.\n\n[See our Work](https://www.icg.agency/work/)\n\n[Contact us](https://www.icg.agency/contact/)\n\n## A responsive and proactive partner that you can rely on.\n\nChoose from our broad mix of marketing services based on your needs and budget. We will be with you every step of the way.\n\n![](https://www.icg.agency/wp-content/uploads/2026/04/icg-strategic-marketing-agency-01-1.jpg)\n\n## Capabilities\n\nOur full range of strategic marketing services is delivered by four expert teams: digital, creative, digital marketing, and marketing.\n\nBy engaging ICG, you gain the benefit of our entire team’s expertise, whether you use a single service or multiple.\n\nWe can plug the gaps in your in-house capabilities, manage complex projects or simply be an extra pair of hands during busy periods.\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Approach\n\nICG is your dedicated marketing partner, offering a responsive, agile, and truly committed approach. We embrace a proactive, can-do attitude, going the extra mile to deliver the results your business needs.\n\nWe are genuinely invested in the unique success of your projects. We are not a “cookie cutter” agency that relies on rolling out the same generic ideas for every client.\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Consultancy\n\nMarketing continues to evolve at a rapid pace. Drawing on our expertise, marketing tools and data driven insights, we help and support to navigate these changes.\n\nWe dedicate time to truly listen, review your needs and recommend the optimal path forward.\n\nICG is not just a service provider, we are your strategic partner whose work contributes to your broader business goals.\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## 98% of clients are highly satisfied\n\nICG CLIENT SATISFACTION SURVEY 2025\n\n[Get in touch](https://www.icg.agency/contact/)\n\n## Our Work\n\n## Over 30 years of experience in multiple sectors\n\nNot many agencies have 30 years’ experience under their belt. From shopping centres to construction sites, there’s a good chance we have already worked in your sector.\n\nI’m interested in:\n\nAll Sectors\n\n-   [All Sectors](https://www.icg.agency/#)\n-   [B2B Marketing](https://www.icg.agency/#)\n-   [Construction](https://www.icg.agency/#)\n-   [Consumer Brands](https://www.icg.agency/#)\n-   [Education](https://www.icg.agency/#)\n-   [House builders](https://www.icg.agency/#)\n-   [Retail](https://www.icg.agency/#)\n-   [Sporting Bodies](https://www.icg.agency/#)\n-   [Trade Associations](https://www.icg.agency/#)\n\n[View Case Studies](https://www.icg.agency/work/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Blackpool and the Fylde College\n\n*Engaging with school leavers, students and parents*\n\n](https://www.icg.agency/work/blackpool-and-the-fylde-college/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Blackpool Zoo\n\n*Generating great PR to support footfall*\n\n](https://www.icg.agency/work/blackpool-zoo/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Braintree Village\n\n*Positioning outlet to affluent shoppers*\n\n](https://www.icg.agency/work/braintree-village/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## British Blind & Shutter Association (BBSA)\n\n*Blinds Make Better communications*\n\n](https://www.icg.agency/work/bbsa/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## British International Freight Association (BIFA)\n\n*Modernising the brand image across multiple channels*\n\n](https://www.icg.agency/work/bifa/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Chandler Homes\n\n*Promoting stylish coastal living*\n\n](https://www.icg.agency/work/chandler-homes/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Cotswold Designer Outlet\n\n*Launching the UK’s newest outlet scheme*\n\n](https://www.icg.agency/work/cotswold-designer-outlet/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Dalton Park\n\n*Creating an outstanding outlet destination*\n\n](https://www.icg.agency/work/dalton-park/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Edgefold Homes\n\n*Supporting an expanding portfolio of sites*\n\n](https://www.icg.agency/work/edgefold-homes/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Fylde Council\n\n*Creative* *place-making and dynamic content creation*\n\n](https://www.icg.agency/work/fylde-council/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Gexcon\n\n*Working with global teams to promote safety and risk management*\n\n](https://www.icg.agency/work/gexcon/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Hamilton\n\n*Showcasing experience and expertise*\n\n](https://www.icg.agency/work/hamilton/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## IVECO\n\n*Driving vehicle sales by the truck load*\n\n](https://www.icg.agency/work/iveco/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Kier living\n\n*Creating strong community connections*\n\n](https://www.icg.agency/work/kier-living/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Lancashire Renewables\n\n*Creating Eco Town*\n\n](https://www.icg.agency/work/lancashire-renewables/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Language Studies International\n\n*Educating schools in lead generation*\n\n](https://www.icg.agency/work/language-studies-international/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## League Football Education\n\n*Scoring a winner with apprentices*\n\n](https://www.icg.agency/work/lfe/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Luxaflex\n\n*Promoting premium* *home decor*\n\n](https://www.icg.agency/work/luxaflex/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Morecambe Bay Partnership\n\n*Connecting people with nature, culture and heritage*\n\n](https://www.icg.agency/work/morecambe-bay-partnership/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Natures Aid\n\n*Helping them thrive*\n\n](https://www.icg.agency/work/natures-aid/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Rochdale Riverside\n\n*Retail marketing and placemaking*\n\n](https://www.icg.agency/work/rochdale-riverside/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Scottish Racing Academy\n\n*Getting off to a racing start*\n\n](https://www.icg.agency/work/sra/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## St Mary’s College\n\n*Content rich with video and photography*\n\n](https://www.icg.agency/work/st-marys-college/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Sunbelt Rentals\n\n*Strong demand for communications across the business*\n\n](https://www.icg.agency/work/sunbelt-rentals/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## The Racing Foundation\n\n*Helping drive positive change*\n\n](https://www.icg.agency/work/the-racing-foundation/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## VGC\n\n*Going beyond* *everyday*\n\n](https://www.icg.agency/work/vgc/)\n\n[\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## Warrant\n\n*Embracing a ‘can do’ attitude*\n\n](https://www.icg.agency/work/warrant/)\n\n[View Case Studies](https://www.icg.agency/work)\n\n## We build great partnerships with our clients\n\nWe believe in long-lasting client partnerships built on trust and openness. We work with a diverse range of organisations – if you’d like to join the list, get in touch.\n\n![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n## 100% of clients would recommend ICG\n\nICG CLIENT SATISFACTION SURVEY 2025\n\n## Book a discovery call\n\nLet’s discuss your marketing needs. Complete your details below and we’ll get in touch to book a no-obligation discovery call with our senior team.\n\nYour Name(Required)\n\nEmail Address(Required)\n\nTell us about your project\n\nConsent\n\n Click here if you would like to receive news and updates from ICG\n\nBy submitting this form you agree to our [Privacy Policy](https://www.icg.agency/privacy-policy/)\n\nSubmit\n\nICG PRESTON\n\nWindy Harbour Barn,\n\nHarbour Lane, Warton,\n\nPreston, Lancashire\n\nPR4 1YB\n\nICG BELFAST\n\nRiver House,​\n\n48 60 High Street,\n\n​Belfast\n\n​BT1 2BE\n\nCall Us\n\n[01772 679 383](tel:01772679383)\n\nFollow Us\n\n[![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)](https://www.facebook.com/ICGStrategicMarketingAgency/)\n\n[![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)](https://www.linkedin.com/company/icgagency/)\n\n[![](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)](https://www.instagram.com/icg.agency/)\n\nAn **Intereurope** company\n\n© Copyright 2026. Intereurope Communications Group. Intereurope Communications Group is the trading name of Intereurope Communications Limited. Intereurope Communications Limited is a subsidiary of Intereurope Limited. Registered in England no.2987892.\n\n-   Consent Preferences\n-   [Cookie Policy](https://www.icg.agency/cookie-policy/)\n-   [Privacy Policy](https://www.icg.agency/privacy-policy/)\n-   [Terms of Use](https://www.icg.agency/terms-of-use/)\n\n[![Google Partner](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)](https://www.google.com/partners/agency?id=2628236200)\n\n![Meta Business Partner](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n\n![Microsoft Advertising Certified Professional Logo](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)\n",
  "markdownStats": {
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            "score": 50,
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            "evidence": "plausible",
            "details": "Main content starts at 42% of HTML"
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            "score": 80,
            "weight": 20,
            "evidence": "plausible",
            "details": "Page size: 215KB"
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        "weight": 25,
        "grade": "B",
        "checks": {
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            "score": 100,
            "weight": 35,
            "evidence": "proven",
            "details": "All major AI search bots allowed"
          },
          "supports_markdown_negotiation": {
            "score": 60,
            "weight": 20,
            "evidence": "plausible",
            "details": "Application level — .md URL (https://www.icg.agency/index.md), <link> tag, Link header"
          },
          "has_sitemap": {
            "score": 100,
            "weight": 15,
            "evidence": "plausible",
            "details": "Sitemap found"
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            "weight": 10,
            "evidence": "plausible",
            "details": "robots.txt exists"
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            "score": 100,
            "weight": 10,
            "evidence": "speculative",
            "details": "llms.txt exists and is valid"
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            "score": 60,
            "weight": 10,
            "evidence": "speculative",
            "details": "robots.txt: search=yes, ai-input=yes, ai-train=no"
          }
        }
      },
      "structuredData": {
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        "weight": 20,
        "grade": "A",
        "checks": {
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            "score": 100,
            "weight": 35,
            "evidence": "proven",
            "details": "JSON-LD found: WebPage, ImageObject, BreadcrumbList, WebSite, Organization"
          },
          "has_open_graph": {
            "score": 100,
            "weight": 20,
            "evidence": "plausible",
            "details": "All OG tags present"
          },
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            "score": 100,
            "weight": 20,
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        "weight": 15,
        "grade": "A",
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            "weight": 30,
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            "details": "Clean heading hierarchy"
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          "low_div_nesting": {
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        "weight": 10,
        "grade": "D",
        "checks": {
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            "weight": 40,
            "evidence": "speculative",
            "details": "99% token reduction (HTML→Markdown)"
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          "content_to_noise_ratio": {
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  "llmsTxtPreview": "# ICG: Strategic Marketing Agency\n\n> ICG is a commercially driven strategic marketing agency that matches creativity with results to support your growth and success based in Lancashire, serving Preston, the Fylde, and nationwide.\n\n## Main\n- [ICG | Full-Service Strategic Marketing Agency Preston, Fylde & Lancs](https://www.icg.agency/): ICG is a commercially driven strategic marketing agency that matches creativity with results to support your growth and…\n- [About ICG](https://www.icg.agency/about/)\n- [Our Work](https://www.icg.agency/work/)\n- [Capabilities](https://www.icg.agency/capabilities/)\n- [Sectors](https://www.icg.agency/sectors/)\n- [ICG Belfast](https://www.icg.agency/icg-belfast/)\n- [Sustainability](https://www.icg.agency/sustainability/)\n- [Careers](https://www.icg.agency/careers/)\n\n## Blog\n- [Blog](https://www.icg.agency/blog/)\n\n## Support\n- [Get in Touch](https://www.icg.agency/contact/)\n\n",
  "llmsTxtExisting": "# ICG: Strategic Marketing Agency: Digital, Design, PR \\& Creative Agency in Preston\n\n> ICG is a commercially driven marketing agency that matches creativity with results to support your growth and success\\. We put ourselves in your shoes \\-\n\nGenerated by Yoast SEO v28.2, this is an llms.txt file, meant for consumption by LLMs.\n\n## Pages\n- [Contact](https://www.icg.agency/contact/)\n- [Home](https://www.icg.agency/)\n- [About Us](https://www.icg.agency/about/)\n- [Careers](https://www.icg.agency/careers/)\n- [ICG Belfast](https://www.icg.agency/icg-belfast/)\n\n## Posts\n- [Take five with Sophie](https://www.icg.agency/blog/take-five-with-sophie/)\n- [Cotswolds Designer Outlet, one year on…](https://www.icg.agency/blog/cotswolds-designer-outlet-one-year-on/)\n- [20 Years On the Pitch Together](https://www.icg.agency/blog/20-years-on-the-pitch-together/): This year marks 20 years of working with League Football Education \\(LFE\\) \\- the charity responsible for delivering the Apprenticeship in Sporting Excellence programme to the majority of English Football League club\\.\n- [Fresh Thinking from MAD//Fest London 2026](https://www.icg.agency/blog/fresh-thinking-from-mad-fest-london-2026/): Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest marketing festivals\\.\n- [Local campaigns with impact](https://www.icg.agency/blog/local-campaigns-with-impact/): Hands up who would like to dress up as a giant crisp packet?\n\nThe call that went out across the agency as our  anti\\-litter campaign, Wish you weren’t here for Fylde Council swung into action\\!\n\nWe also needed someone to be a human sized water bottle…\n\n## Sectors\n- [Property Marketing Agency for Housebuilders](https://www.icg.agency/sectors/property-marketing-agency/)\n- [Marketing for Sporting Organisations](https://www.icg.agency/sectors/sports-marketing/)\n- [Logistics Marketing Agency](https://www.icg.agency/sectors/logistics-marketing-agency/)\n- [Construction Marketing That Builds Your Business](https://www.icg.agency/sectors/construction-marketing/)\n- [Membership Marketing Agency for Trade Associations](https://www.icg.agency/sectors/membership-marketing-agency/)\n\n## Case Studies\n- [VGC](https://www.icg.agency/work/vgc/)\n- [Cotswold Designer Outlet](https://www.icg.agency/work/cotswold-designer-outlet/)\n- [Scottish Racing Academy](https://www.icg.agency/work/sra/)\n- [Sunbelt Rentals](https://www.icg.agency/work/sunbelt-rentals/)\n- [Lancashire Renewables](https://www.icg.agency/work/lancashire-renewables/)\n\n## Sector Categories\n- [Consumer Brands](https://www.icg.agency/sector-type/consumer-brands/)\n- [Retail](https://www.icg.agency/sector-type/retail/)\n- [Construction](https://www.icg.agency/sector-type/construction/)\n- [House builders](https://www.icg.agency/sector-type/house-builders/)\n- [Trade Associations](https://www.icg.agency/sector-type/trade-associations/)\n\n## Optional\n- [Sitemap index](https://www.icg.agency/sitemap_index.xml)",
  "emergingProtocols": {
    "oauthProtectedResource": {
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      "url": "https://www.icg.agency/.well-known/oauth-protected-resource"
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    },
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    },
    "agentSkills": {
      "exists": false,
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    "probed": true,
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    "discriminates": true,
    "refusedAsBot": false,
    "edge": "Cloudflare",
    "verifiable": false,
    "detail": "This origin answers 200 to an ordinary client and 520 to OAI-SearchBot — different, but not a refusal."
  },
  "snippets": []
}

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