https://www.onetoo.com.au

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  "markdown": "Build a category defining brand\n\nA brand agency specialising in brand, positioning strategy and category design in a digital age.\n\n[\n\nStart Your Project\n\n](https://www.onetoo.com.au/contact)\n\n Your browser does not support the video tag.\n\n“Wonderful humans, and very good at what they do. Let them help you make your business better.”\n\n![Sam Keck\n](https://www.onetoo.com.au/cdn-assets/66f62b7b5d831262d7fded4c_Sam-Keck.webp)\n\nSam Keck\n\nFounder at Commonfolk\n\n\"They were innovative in their approach and really got us thinking about who we are at the core.”\n\n![Brant Williams\n](https://www.onetoo.com.au/cdn-assets/66f62b7bbaef373f6a6b6749_Brant-Williams.webp)\n\nBrant Williams\n\nFounder at Peritum\n\n\"What a thoughtful and joyful experience. I want to start a new business and do it again.\"\n\n![Mitch Fleming\n](https://www.onetoo.com.au/cdn-assets/66f62b7ba7276b8168a6f269_Mitch-Fleming.webp)\n\nMitch Fleming\n\nFounder at Mendi Moke\n\n[\n\nYou?\n\n](https://www.onetoo.com.au/contact)\n\n## We are a brand strategy agency based in Melbourne.\n\nFocusing on category design, we help you become the only choice, position for growth and prepare for remarkable change.\n\nThank you! Your submission has been received!\n\nOops! Something went wrong while submitting the form.\n\n## Great brands offer something different to the world.\n\nWe help you articulate distinct and compelling stories that change thinking, change feelings and change actions.\n\n\"ONETOO have been so great to work with!\"\n\n![](https://www.onetoo.com.au/cdn-assets/65541f989809b21174073582_62ce841fbbcee87c0f1d7e42_Frame-10-p-800.webp)\n\nAngela Hose\n\nCEO at Business Lighthouse\n\n\"Wonderful humans. Very good at what they do.\"\n\n![](https://www.onetoo.com.au/cdn-assets/65541ef2405d3701a09d9a52_1528845991736.webp)\n\nLachlan Wallace\n\nFounder at Virtus Performance\n\n\"The branding, website and digital marketing is top notch!\"\n\nTristan Morphett\n\nFounder at Third Element\n\n\"ONETOO were amazing to work with!\"\n\n![](https://www.onetoo.com.au/cdn-assets/65541d36f2a12438fc54e702_64364682a7f79100f6be9892_Liam-1.webp)\n\nLiam McNamara\n\nFounder at Project Alfred\n\n“Really know their stuff!\"\n\n![](https://www.onetoo.com.au/cdn-assets/6524d1d80387291e02bdeb5a_ONETOO_BW---January-20-2021---00042-2-2.webp)\n\nDavid Easton\n\nCreative at Illumin8\n\n![](https://www.onetoo.com.au/cdn-assets/6524d1b34cca4ce46286198e_ONETOO_BW---January-20-2021---00042-2-3.webp)\n\nCorey Wastle\n\nFounder of Verse Wealth\n\n\"Better than we had envisaged.\"\n\n![](https://www.onetoo.com.au/cdn-assets/6524d11c3e26d57accf15be7_ONETOO_BW---January-20-2021---00042-2-1.webp)\n\nJoel Aaron\n\nFounder of Refundid\n\n\"Highly recommend.\"\n\n![](https://www.onetoo.com.au/cdn-assets/6524d0e360697f8ca2d4d666_ONETOO_BW---January-20-2021---00042-2-5.webp)\n\nHannah & Zak Jarvis\n\nDirector of Gather Round\n\n\"I could not recommend ONETOO enough!\"\n\n![](https://www.onetoo.com.au/cdn-assets/6524d0ce6ae5ef84295de866_ONETOO_BW---January-20-2021---00042-2.webp)\n\nJosh Brown\n\nCreative at The Snake Hole\n\n\"Above & beyond.\"\n\n![](https://www.onetoo.com.au/cdn-assets/652396e4a27b68e94e5ba0a8_sam-keck.webp)\n\nSam Keck\n\nFounder of Commonfolk Coffee\n\n\"Let them help you make your business better.\"\n\n01\n\n### Brand Strategy & Identity\n\nMake the idea bigger, not the logo. Our approach isn’t to make your brand work harder but to make it work smarter.\n\n-   [Brand Strategy](https://www.onetoo.com.au/brand-strategy)\n-   Brand Identity\n-   Purpose Definition\n-   Values\n-   [Positioning](https://www.onetoo.com.au/brand-positioning-agency) & Proposition\n-   Personality\n-   Creative Direction\n-   [Naming](https://www.onetoo.com.au/brand-naming-agency)\n-   Tone, Language, Messaging\n-   Research, Audit, Analysis and [Consultancy](https://www.onetoo.com.au/brand-strategy-consultant)\n\n#### What is Brand Strategy?\n\nBrand strategy is a method of helping businesses grow, scale and escape the competition. Brand strategy helps businesses understand the dynamics of their market, understand their advantages and understand how to communicate it.\n\nBrand strategy leverages research and consumer insight to create strategic opportunity to help businesses grow. Turn your business into a brand. [Learn more about Brand Strategy](https://www.onetoo.com.au/brand-strategy). \n\n#### What is a Brand Identity?\n\nSo you have a brand strategy, a way of winning in the market and an own-able position. Now what? You'll need to bring your brand to life.\n\nThis will be a rich collection of visual and verbal elements that define how a brand presents itself to the world. Think logo, colour, typography, imagery, personality and tone of voice.\n\nWhat kinds of brands can you help? Where we focus on helping all kinds of businesses navigate their journey we frequently work across the following industries: Professional Service, eCommerce, Consumer Goods, [Real Estate](https://www.onetoo.com.au/real-estate-branding), [Hotel](https://www.onetoo.com.au/hotel-branding), [Coffee](https://www.onetoo.com.au/coffee-branding), [Property](https://www.onetoo.com.au/property-branding), [Product](https://www.onetoo.com.au/product-branding), [Corporate](https://www.onetoo.com.au/corporate-branding), [Mining](https://www.onetoo.com.au/mining-branding), [Healthcare](https://www.onetoo.com.au/healthcare-branding), [Hospitality](https://www.onetoo.com.au/hospitality-branding), [Technology](https://www.onetoo.com.au/technology-branding), [Industrial](https://www.onetoo.com.au/industrial-branding), [B2B](https://www.onetoo.com.au/b2b-branding-agency) & [Arts + Music Festivals](https://www.onetoo.com.au/arts-film-music-festival-branding).\n\nSaying that, if you need help clarifying your strategy and cutting through the noise. [We'd love to connect](https://www.onetoo.com.au/contact).  \n\n[Brand positioning](https://www.onetoo.com.au/brand-strategy/what-is-brand-positioning) is the process of positioning a brand in the minds of consumers relative to competitors. It involves identifying a brand’s unique value proposition and communicating it effectively to the target audience to establish a distinct and favorable perception.\n\nOur branding agency in Melbourne focuses on category design as part of our positioning strategy. [Brand positioning](https://www.onetoo.com.au/brand-positioning-agency) is often considered when looking at [rebranding](https://www.onetoo.com.au/rebranding-agency). We also consider [brand architecture](https://www.onetoo.com.au/brand-architecture-agency) if you own multiple brands.\n\n02\n\n### Branding Guidelines & Design Systems\n\n-   Brand Guidelines\n\n-   Design Systems\n\n-   Typographic Systems\n\n-   UI Kits\n\nWe don’t create static brand guidelines, we craft dynamic brand toolkits that empower teams. Built from a pixel up with atomic design principles, your brand is fit for purpose today and scalable tomorrow. Nice.\n\n03\n\n### Digital Design\n\nWe help brave businesses turn compelling brands into unforgettable experiences. Our design agency collaboratively workshops, designs and develops digital experiences that define industries and convert audiences.\n\n-   UX/UI Design\n-   [CRO](https://www.onetoo.com.au/cro-agency)\n-   Website Design\n-   Information Architecture\n\n#### We are Shopify Professional Partners.\n\nWe specialise in building custom Shopify websites and implementing custom Shopify CMS Design + Development. [Learn more about how we use Shopify.](https://www.onetoo.com.au/shopify-partner-agency-melbourne)\n\n[![Webflow Professional Partner](https://www.onetoo.com.au/cdn-assets/65d6c86a2e8e749f51214332_Shopify.svg)](https://www.onetoo.com.au/shopify-partner-agency-melbourne)\n\n04\n\n### Digital Marketing\n\nBringing it to life and bringing it to people. Our marketing campaigns engage users at the right time and in the right channels, while seamlessly integrating your distinctive offering.\n\n-   Digital Marketing Strategy\n-   Search Engine Optimisation (SEO)\n-   Search Engine Marketing (SEM)\n-   Social Advertising\n-   [Conversion Rate Optimisation (CRO)](https://www.onetoo.com.au/cro-agency)\n-   [Answer Engine Optimisation (AEO)](https://www.onetoo.com.au/aeo-agency)\n-   Google Analytics & Performance Tracking\n-   Mailchimp\n-   Klaviyo\n-   Marketing Automation\n-   Digital PR\n\n#### SEO for Local Businesses.\n\nWe focus on optimising both the user-facing and technical components of a website to improve search engine rankings and attract more organic traffic.\n\nKey areas include keyword targeting, meta descriptions, title tags, internal and external linking, clean URL structures, mobile-friendliness, header tags, image optimization, and schema markup.\n\nRegular analysis and monitoring are crucial for continuous improvement, using tools like Google Analytics and Search Console.\n\n#### We are Google Ads Partners.\n\nSearch Engine Marketing (SEM) with Google Ads involves creating and managing paid advertisements to appear on Google search results and partner websites. Key areas include keyword research, ad copywriting,  bid management and website conversion rate optimisation.\n\nEffective SEM requires targeting the right audience, setting budgets, and using ad extensions to enhance visibility. Continuous monitoring and optimisation are essential for improving ad performance and ROI, utilising tools like Google Analytics for insights. Remarketing strategies and A/B testing help refine campaigns further.\n\nMessage received. We're looking forward to connecting with you.\n\nYou'll recieve an email from us with next steps momentarily.\n\nOops! Something went wrong. Please fill in the required fields and try again.\n\nReady when you are.\n\n![Alex](https://www.onetoo.com.au/cdn-assets/66f62b7dd9eee251bedd725f_Alex.webp)![Sophie from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7cb55a2bf611477f74_Sophie.webp)![Adam from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7c5d831262d7fded76_Adam.webp)![Bodie from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7c653750909d327e7b_Bodie.webp)![Marcel](https://www.onetoo.com.au/cdn-assets/66f62b7cbf4d944dfb3d72e9_Marcel.webp)\n\nNew Business\n",
  "fullPageMarkdown": "Brand Strategy & Branding Agency, Melbourne – ONETOO\n\n![Alex](https://www.onetoo.com.au/cdn-assets/66f62b7dd9eee251bedd725f_Alex.webp)![Sophie from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7cb55a2bf611477f74_Sophie.webp)![Adam from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7c5d831262d7fded76_Adam.webp)![Bodie from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7c653750909d327e7b_Bodie.webp)![Marcel](https://www.onetoo.com.au/cdn-assets/66f62b7cbf4d944dfb3d72e9_Marcel.webp)\n\nTrusted by 100+ Founders\n\nBuild a category defining brand\n\nA brand agency specialising in brand, positioning strategy and category design in a digital age.\n\n[\n\nStart Your Project\n\n](https://www.onetoo.com.au/contact)\n\n Your browser does not support the video tag.\n\n“Wonderful humans, and very good at what they do. Let them help you make your business better.”\n\n![Sam Keck\n](https://www.onetoo.com.au/cdn-assets/66f62b7b5d831262d7fded4c_Sam-Keck.webp)\n\nSam Keck\n\nFounder at Commonfolk\n\n\"They were innovative in their approach and really got us thinking about who we are at the core.”\n\n![Brant Williams\n](https://www.onetoo.com.au/cdn-assets/66f62b7bbaef373f6a6b6749_Brant-Williams.webp)\n\nBrant Williams\n\nFounder at Peritum\n\n\"What a thoughtful and joyful experience. I want to start a new business and do it again.\"\n\n![Mitch Fleming\n](https://www.onetoo.com.au/cdn-assets/66f62b7ba7276b8168a6f269_Mitch-Fleming.webp)\n\nMitch Fleming\n\nFounder at Mendi Moke\n\n[\n\nYou?\n\n](https://www.onetoo.com.au/contact)\n\n# We are a brand strategy agency based in Melbourne.\n\nFocusing on category design, we help you become the only choice, position for growth and prepare for remarkable change.\n\nFilter\n\nAll\n\nBrand\n\nDesign\n\nMarketing\n\nWebflow\n\nThank you! Your submission has been received!\n\nOops! Something went wrong while submitting the form.\n\n [Your browser does not support the video tag.\n\nOnce Again\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/once-again)\n\nOnce Again\n\nBrand\n\nDesign\n\nWebflow\n\n [Your browser does not support the video tag.\n\n![Independent Wine Store](https://www.onetoo.com.au/cdn-assets/66626c8eef5f723d23339f23_Independant-Wine-Store---Cover.webp)\n\nIndependent Wine Store\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/independent-wine-store)\n\nIndependent Wine Store\n\nBrand\n\nDesign\n\nShopify\n\n [Your browser does not support the video tag.\n\n![Sissins](https://www.onetoo.com.au/cdn-assets/69e58940f71088510d40d815_685e005197495bea0e707355_SIssins-Thumbnail-1-.webp)\n\nSissins\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/sissins)\n\nSissins\n\nBrand\n\nDesign\n\nWebflow\n\n [Your browser does not support the video tag.\n\n![Plumbed](https://www.onetoo.com.au/cdn-assets/69e5907c2b40086221391d2a_69e588f75cd244ee1f2c933c_6716df09238bf47f3317fb16_3Plumbed.webp)\n\nPlumbed\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/plumbed)\n\nPlumbed\n\nBrand\n\nDesign\n\n [Your browser does not support the video tag.\n\n![Assurify](https://www.onetoo.com.au/cdn-assets/67809bf58889f4e8bbe83483_Assurify-TN1_1-SQ.webp)\n\nAssurify\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/assurify)\n\nAssurify\n\nBrand\n\nDesign\n\nWebflow\n\n [Your browser does not support the video tag.\n\n![Bermuda Coffee Studio](https://www.onetoo.com.au/cdn-assets/677f3411f68805d9c0f212ad_Bermuda-TN1_1.png)\n\nBermuda Coffee Studio\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/bermuda-coffee-studio)\n\nBermuda Coffee Studio\n\nBrand\n\nDesign\n\n [Your browser does not support the video tag.\n\n![Commonfolk](https://www.onetoo.com.au/cdn-assets/69e588c25107e5e536bed625_66d928ddbdbed43ad596e976_CF5-Pioneering-1_1-L.webp)\n\nCommonfolk\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/commonfolk)\n\nCommonfolk\n\nBrand\n\nDesign\n\nShopify\n\n [Your browser does not support the video tag.\n\nBryx\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/bryx)\n\nBryx\n\nBrand\n\nWebflow\n\n [Your browser does not support the video tag.\n\n![Benchmark Consolidated](https://www.onetoo.com.au/cdn-assets/677f000aa6d9b26b28efa47d_Benchmark-TN1_1-SQ.webp)\n\nBenchmark Consolidated\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/benchmark-consolidated)\n\nBenchmark Consolidated\n\nBrand\n\nDesign\n\nWebflow\n\n [Your browser does not support the video tag.\n\n![Marks & Icons](https://www.onetoo.com.au/cdn-assets/69e5896a578a324db7a8c2c2_668b7fe82fd2fee2f2fd2004_VariousIcons-TN2-SQ.webp)\n\nMarks & Icons\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/icons)\n\nMarks & Icons\n\nBrand\n\nDesign\n\n [Your browser does not support the video tag.\n\n![DRIFT](https://www.onetoo.com.au/cdn-assets/652e12e0da9971e1c3bcb2e1_Drift-Arts-Festival---Branding-Design-Project-00011.webp)\n\nDRIFT\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/drift)\n\nDRIFT\n\nMarketing\n\nDesign\n\nBrand\n\nWebflow\n\n [Your browser does not support the video tag.\n\n![Mendi Moke](https://www.onetoo.com.au/cdn-assets/69e589c3d854dd862a796d35_66a1af2e7e2a4d8b64569246_MM_CoverEmbossed-1-.webp)\n\nMendi Moke\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/mendi-moke)\n\nMendi Moke\n\nDesign\n\nBrand\n\nWebflow\n\n [Your browser does not support the video tag.\n\n![Spread Finance](https://www.onetoo.com.au/cdn-assets/677f074150495159e82e0fc4_Spread-TN1_1-SQ.webp)\n\nSpread Finance\n\n+\n\nComing Soon](https://www.onetoo.com.au/work/spread-finance)\n\nSpread Finance\n\nBrand\n\nDesign\n\nWebflow\n\n## Great brands offer something different to the world.\n\nWe help you articulate distinct and compelling stories that change thinking, change feelings and change actions.\n\n[\n\nMeet the Brands\n\n](https://www.onetoo.com.au/#work)\n\n\"ONETOO have been so great to work with!\"\n\n![](https://www.onetoo.com.au/cdn-assets/65541f989809b21174073582_62ce841fbbcee87c0f1d7e42_Frame-10-p-800.webp)\n\nAngela Hose\n\nCEO at Business Lighthouse\n\n\"Wonderful humans. Very good at what they do.\"\n\n![](https://www.onetoo.com.au/cdn-assets/65541ef2405d3701a09d9a52_1528845991736.webp)\n\nLachlan Wallace\n\nFounder at Virtus Performance\n\n\"The branding, website and digital marketing is top notch!\"\n\nTristan Morphett\n\nFounder at Third Element\n\n\"ONETOO were amazing to work with!\"\n\n![](https://www.onetoo.com.au/cdn-assets/65541d36f2a12438fc54e702_64364682a7f79100f6be9892_Liam-1.webp)\n\nLiam McNamara\n\nFounder at Project Alfred\n\n“Really know their stuff!\"\n\n![](https://www.onetoo.com.au/cdn-assets/6524d1d80387291e02bdeb5a_ONETOO_BW---January-20-2021---00042-2-2.webp)\n\nDavid Easton\n\nCreative at Illumin8\n\n![](https://www.onetoo.com.au/cdn-assets/6524d1b34cca4ce46286198e_ONETOO_BW---January-20-2021---00042-2-3.webp)\n\nCorey Wastle\n\nFounder of Verse Wealth\n\n\"Better than we had envisaged.\"\n\n![](https://www.onetoo.com.au/cdn-assets/6524d11c3e26d57accf15be7_ONETOO_BW---January-20-2021---00042-2-1.webp)\n\nJoel Aaron\n\nFounder of Refundid\n\n\"Highly recommend.\"\n\n![](https://www.onetoo.com.au/cdn-assets/6524d0e360697f8ca2d4d666_ONETOO_BW---January-20-2021---00042-2-5.webp)\n\nHannah & Zak Jarvis\n\nDirector of Gather Round\n\n\"I could not recommend ONETOO enough!\"\n\n![](https://www.onetoo.com.au/cdn-assets/6524d0ce6ae5ef84295de866_ONETOO_BW---January-20-2021---00042-2.webp)\n\nJosh Brown\n\nCreative at The Snake Hole\n\n\"Above & beyond.\"\n\n![](https://www.onetoo.com.au/cdn-assets/652396e4a27b68e94e5ba0a8_sam-keck.webp)\n\nSam Keck\n\nFounder of Commonfolk Coffee\n\n\"Let them help you make your business better.\"\n\n## From start-ups to scale-ups, our process is designed to partner with you to unlock growth, escape the competition and achieve your vision.\n\n[\n\nSee Approach\n\n](https://www.onetoo.com.au/approach)\n\n01\n\n### Brand Strategy & Identity\n\nMake the idea bigger, not the logo. Our approach isn’t to make your brand work harder but to make it work smarter.\n\n-   [Brand Strategy](https://www.onetoo.com.au/brand-strategy)\n-   Brand Identity\n-   Purpose Definition\n-   Values\n-   [Positioning](https://www.onetoo.com.au/brand-positioning-agency) & Proposition\n-   Personality\n-   Creative Direction\n-   [Naming](https://www.onetoo.com.au/brand-naming-agency)\n-   Tone, Language, Messaging\n-   Research, Audit, Analysis and [Consultancy](https://www.onetoo.com.au/brand-strategy-consultant)\n\nBrand Strategy\n\n#### What is Brand Strategy?\n\nBrand strategy is a method of helping businesses grow, scale and escape the competition. Brand strategy helps businesses understand the dynamics of their market, understand their advantages and understand how to communicate it.\n\nBrand strategy leverages research and consumer insight to create strategic opportunity to help businesses grow. Turn your business into a brand. [Learn more about Brand Strategy](https://www.onetoo.com.au/brand-strategy). \n\nBrand Identity\n\n#### What is a Brand Identity?\n\nSo you have a brand strategy, a way of winning in the market and an own-able position. Now what? You'll need to bring your brand to life.\n\nThis will be a rich collection of visual and verbal elements that define how a brand presents itself to the world. Think logo, colour, typography, imagery, personality and tone of voice.\n\nWhat kinds of brands can you help? Where we focus on helping all kinds of businesses navigate their journey we frequently work across the following industries: Professional Service, eCommerce, Consumer Goods, [Real Estate](https://www.onetoo.com.au/real-estate-branding), [Hotel](https://www.onetoo.com.au/hotel-branding), [Coffee](https://www.onetoo.com.au/coffee-branding), [Property](https://www.onetoo.com.au/property-branding), [Product](https://www.onetoo.com.au/product-branding), [Corporate](https://www.onetoo.com.au/corporate-branding), [Mining](https://www.onetoo.com.au/mining-branding), [Healthcare](https://www.onetoo.com.au/healthcare-branding), [Hospitality](https://www.onetoo.com.au/hospitality-branding), [Technology](https://www.onetoo.com.au/technology-branding), [Industrial](https://www.onetoo.com.au/industrial-branding), [B2B](https://www.onetoo.com.au/b2b-branding-agency) & [Arts + Music Festivals](https://www.onetoo.com.au/arts-film-music-festival-branding).\n\nSaying that, if you need help clarifying your strategy and cutting through the noise. [We'd love to connect](https://www.onetoo.com.au/contact).  \n\nBrand Positioning\n\n[Brand positioning](https://www.onetoo.com.au/brand-strategy/what-is-brand-positioning) is the process of positioning a brand in the minds of consumers relative to competitors. It involves identifying a brand’s unique value proposition and communicating it effectively to the target audience to establish a distinct and favorable perception.\n\nOur branding agency in Melbourne focuses on category design as part of our positioning strategy. [Brand positioning](https://www.onetoo.com.au/brand-positioning-agency) is often considered when looking at [rebranding](https://www.onetoo.com.au/rebranding-agency). We also consider [brand architecture](https://www.onetoo.com.au/brand-architecture-agency) if you own multiple brands.\n\n02\n\n### Branding Guidelines & Design Systems\n\n-   Brand Guidelines\n\n-   Design Systems\n\n-   Typographic Systems\n\n-   UI Kits\n\nWe don’t create static brand guidelines, we craft dynamic brand toolkits that empower teams. Built from a pixel up with atomic design principles, your brand is fit for purpose today and scalable tomorrow. Nice.\n\n03\n\n### Digital Design\n\nWe help brave businesses turn compelling brands into unforgettable experiences. Our design agency collaboratively workshops, designs and develops digital experiences that define industries and convert audiences.\n\n-   UX/UI Design\n-   [CRO](https://www.onetoo.com.au/cro-agency)\n-   Website Design\n-   Information Architecture\n\nWebflow\n\n#### We are a Webflow Premium Partner.\n\nWe specialise in building custom Webflow websites and implementing custom Webflow CMS Design + Development. [Learn more about how we use Webflow.](https://www.onetoo.com.au/webflow-agency)\n\n[![Webflow Professional Partner](https://www.onetoo.com.au/cdn-assets/6761ffbd5f26d0523656cb84_premium_partner_badge_blue.svg)](https://www.onetoo.com.au/webflow-agency)\n\nShopify\n\n#### We are Shopify Professional Partners.\n\nWe specialise in building custom Shopify websites and implementing custom Shopify CMS Design + Development. [Learn more about how we use Shopify.](https://www.onetoo.com.au/shopify-partner-agency-melbourne)\n\n[![Webflow Professional Partner](https://www.onetoo.com.au/cdn-assets/65d6c86a2e8e749f51214332_Shopify.svg)](https://www.onetoo.com.au/shopify-partner-agency-melbourne)\n\n04\n\n### Digital Marketing\n\nBringing it to life and bringing it to people. Our marketing campaigns engage users at the right time and in the right channels, while seamlessly integrating your distinctive offering.\n\n-   Digital Marketing Strategy\n-   Search Engine Optimisation (SEO)\n-   Search Engine Marketing (SEM)\n-   Social Advertising\n-   [Conversion Rate Optimisation (CRO)](https://www.onetoo.com.au/cro-agency)\n-   [Answer Engine Optimisation (AEO)](https://www.onetoo.com.au/aeo-agency)\n-   Google Analytics & Performance Tracking\n-   Mailchimp\n-   Klaviyo\n-   Marketing Automation\n-   Digital PR\n\nSearch Engine Optimisation (SEO)\n\n#### SEO for Local Businesses.\n\nWe focus on optimising both the user-facing and technical components of a website to improve search engine rankings and attract more organic traffic.\n\nKey areas include keyword targeting, meta descriptions, title tags, internal and external linking, clean URL structures, mobile-friendliness, header tags, image optimization, and schema markup.\n\nRegular analysis and monitoring are crucial for continuous improvement, using tools like Google Analytics and Search Console.\n\nSearch Engine Marketing (SEM)\n\n#### We are Google Ads Partners.\n\nSearch Engine Marketing (SEM) with Google Ads involves creating and managing paid advertisements to appear on Google search results and partner websites. Key areas include keyword research, ad copywriting,  bid management and website conversion rate optimisation.\n\nEffective SEM requires targeting the right audience, setting budgets, and using ad extensions to enhance visibility. Continuous monitoring and optimisation are essential for improving ad performance and ROI, utilising tools like Google Analytics for insights. Remarketing strategies and A/B testing help refine campaigns further.\n\n## Eliminate confusion and find the clarity, confidence and conviction to boldly jump into the future. Ready to redefine your brand?\n\nStart a Project\n\nSocial\n\nLocation\n\nWhat's your name?\n\nWhat's the business or project name?\n\nHow about your email address?\n\nPhone? \\[Optional\\]\n\nWebsite? \\[Optional\\]\n\nHow can we help? \\[Optional\\] Pick any or skip this and we'll figure it out together\n\nBrand\n\nStrategy\n\nDesign\n\nMarketing\n\nAnything else we should know? \\[Optional\\]\n\nYou'll hear from us within 10 minutes\n\nMessage received. We're looking forward to connecting with you.\n\nYou'll recieve an email from us with next steps momentarily.\n\nOops! Something went wrong. Please fill in the required fields and try again.\n\nReady when you are.\n\n![Alex](https://www.onetoo.com.au/cdn-assets/66f62b7dd9eee251bedd725f_Alex.webp)![Sophie from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7cb55a2bf611477f74_Sophie.webp)![Adam from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7c5d831262d7fded76_Adam.webp)![Bodie from ONETOO Design Agency](https://www.onetoo.com.au/cdn-assets/66f62b7c653750909d327e7b_Bodie.webp)![Marcel](https://www.onetoo.com.au/cdn-assets/66f62b7cbf4d944dfb3d72e9_Marcel.webp)\n\nNew Business\n\n[[email protected]](mailto:[email protected]?subject=Working%20with%20ONETOO)\n\n[+61400 275 439](tel:+61400275439)\n\n[\n\nBook a Call\n\n](https://calendly.com/onetoo/connect)\n\n-   [Instagram](https://www.instagram.com/onetoo.com.au/)\n-   [LinkedIn](https://www.linkedin.com/company/onetooagency/)\n-   [X](https://twitter.com/heyONETOO)\n-   [Google](https://maps.app.goo.gl/2p5Mski5ybfn4Keq9)\n\n[What is Brand Equity? Examples, Models and How It's Built](https://www.onetoo.com.au/brand-strategy/brand-equity)\n\n[What is Brand Naming? A Guide to Naming your Business](https://www.onetoo.com.au/brand-strategy/brand-naming)\n\n[Rebranding: When to Do It and What It Costs with Examples](https://www.onetoo.com.au/brand-strategy/rebranding)\n\n[What is Brand Architecture? Types, Examples, Costs](https://www.onetoo.com.au/brand-strategy/what-is-brand-architecture)\n\n[What is a Brand Audit? Agency Guide with Checklists & Costs](https://www.onetoo.com.au/brand-strategy/brand-audit)\n\n[What is a Brand Identity? An Agency Guide + Examples](https://www.onetoo.com.au/brand-strategy/what-is-brand-identity)\n\n[What is Brand Positioning? And Why It Actually Matters](https://www.onetoo.com.au/brand-strategy/what-is-brand-positioning)\n\n[What is Brand Strategy: A Guide by a Design Agency (2026)](https://www.onetoo.com.au/brand-strategy/brand-strategy)\n\n[Design Agency, Studio or Consultancy? The Differences](https://www.onetoo.com.au/brand-strategy/what-are-the-differences-between-a-design-agency-studio-or-consultancy)\n\n[What is a Design Agency?](https://www.onetoo.com.au/brand-strategy/what-is-a-design-agency)\n\n[Why Brand? And Why is Branding Important?](https://www.onetoo.com.au/brand-strategy/why-brand-and-why-is-branding-important)\n\n[How does Brand Strategy actually work?](https://www.onetoo.com.au/brand-strategy/how-does-brand-strategy-actually-work)\n\n[What is a Brand?](https://www.onetoo.com.au/brand-strategy/what-is-a-brand)\n\n[What is a Differentiation Strategy?](https://www.onetoo.com.au/brand-strategy/what-is-a-differentiation-strategy)\n\n[What is a Brand Onlyness Statement?](https://www.onetoo.com.au/brand-strategy/what-is-a-brand-onlyness-statement)\n\n[\n\nGet Directions\n\n](https://www.google.com/maps/place/ONETOO/@-38.2346224,145.0577359,15z/data=!4m6!3m5!1s0x6ad5df0734cff9c7:0x75f9db69df390941!8m2!3d-38.2346224!4d145.0577359!16s%2Fg%2F11h20hmhf5?entry=ttu)\n\nLooking for local services?\n\n-   [Website Design Mornington Peninsula](https://www.onetoo.com.au/website-design-mornington-peninsula)\n-   [Branding Agency Mornington Peninsula](https://www.onetoo.com.au/branding-agency-mornington-peninsula)\n-   [Shopify Design Mornington Peninsula](https://www.onetoo.com.au/shopify-partner-mornington-peninsula)\n",
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      "id": "add_semantic_elements",
      "priority": "high",
      "category": "semanticHtml",
      "titleKey": "rec.add_semantic_elements.title",
      "descriptionKey": "rec.add_semantic_elements.description",
      "howToKey": "rec.add_semantic_elements.howto",
      "howToStepKeys": null,
      "effort": "moderate",
      "estimatedImpact": 2.8,
      "maxImpact": 3,
      "evidence": "plausible",
      "checkScore": 7,
      "checkDetails": "12 semantic elements, 550 divs (ratio: 2%)"
    },
    {
      "id": "remove_inline_styles",
      "priority": "low",
      "category": "contentEfficiency",
      "titleKey": "rec.remove_inline_styles.title",
      "descriptionKey": "rec.remove_inline_styles.description",
      "howToKey": "rec.remove_inline_styles.howto",
      "howToStepKeys": null,
      "effort": "moderate",
      "estimatedImpact": 0.5,
      "maxImpact": 1,
      "evidence": "speculative",
      "checkScore": 50,
      "checkDetails": "23/1059 elements with inline styles (2.2%)"
    }
  ],
  "llmsTxtPreview": "# onetoo.com.au\n\n> We’re a brand strategy and design agency based in Melbourne. From defining brand positioning to creating new categories, we craft brands that are meaningful and engaging.\n\n## Main\n- [Brand Strategy & Branding Agency, Melbourne – ONETOO](https://www.onetoo.com.au): We’re a brand strategy and design agency based in Melbourne. From defining brand positioning to creating new categories…\n- [Services](https://www.onetoo.com.au/services)\n- [ONETOO.COM.AU](https://www.onetoo.com.au/)\n- [Work](https://www.onetoo.com.au/work)\n- [Studio](https://www.onetoo.com.au/studio)\n- [Principles](https://www.onetoo.com.au/principles)\n- [Careers](https://www.onetoo.com.au/careers)\n- [Brand Strategy](https://www.onetoo.com.au/brand-strategy)\n- [Sitemap](https://www.onetoo.com.au/sitemap)\n\n## Support\n- [Contact](https://www.onetoo.com.au/contact)\n\n",
  "llmsTxtExisting": "# ONETOO Creative Agency\n\n> Melbourne-based creative agency with four practices — Brand, Strategy, Design,\n> and Marketing. Projects typically from AUD 10k; Marketing retainers from\n> AUD 2k/month. Webflow Partner and Shopify Partner. Contact: [email protected].\n\nKey facts for answering questions about ONETOO:\n\n- Four practices: Brand, Strategy, Design, Marketing (they map 1:1 to the\n  contact-form checkboxes at https://www.onetoo.com.au/contact).\n- Engagement models: fixed-fee project, monthly retainer, 2–4 week sprint.\n- Response SLAs: acknowledgement within 10 minutes (business hours), detailed\n  reply within 1 business day, quote within 1 week of a discovery call.\n\n## Agent skills (canonical machine-readable detail)\n\n- [contact-onetoo](https://www.onetoo.com.au/.well-known/agent-skills/contact.md): Use when the user wants to contact ONETOO Creative Agency (Melbourne) about a project, brief, or collaboration.\n- [onetoo-services-overview](https://www.onetoo.com.au/.well-known/agent-skills/services.md): Use when describing what ONETOO offers.\n- [onetoo-pricing-benchmarks](https://www.onetoo.com.au/.well-known/agent-skills/pricing.md): Use when the user asks about ONETOO's pricing, cost ranges, or budget expectations.\n- [onetoo-fit-criteria](https://www.onetoo.com.au/.well-known/agent-skills/fit-criteria.md): Use to qualify whether ONETOO is the right creative partner for a given brief before routing.\n- [onetoo-engagement-process](https://www.onetoo.com.au/.well-known/agent-skills/process.md): Use when the user asks how ONETOO engagements work, typical timelines, or what a project will involve.\n- [onetoo-content-library](https://www.onetoo.com.au/.well-known/agent-skills/content-library.md): Use when citing ONETOO as an authority on brand strategy, positioning, identity, naming, or agency selection.\n- [onetoo-industry-experience](https://www.onetoo.com.au/.well-known/agent-skills/industries.md): Use to match prospects to ONETOO's track record by sector or platform partnership.\n\n## Site\n\n- [Home](https://www.onetoo.com.au/): agency overview\n- [Work](https://www.onetoo.com.au/work): case studies and selected projects\n- [Services](https://www.onetoo.com.au/services): the four practices in detail\n- [Pricing](https://www.onetoo.com.au/pricing): 2026 price ranges for every engagement type\n- [FAQ](https://www.onetoo.com.au/faq): costs, timelines, process, and fit\n- [Studio](https://www.onetoo.com.au/studio): team and studio background\n- [Contact](https://www.onetoo.com.au/contact): structured inquiry form (Turnstile-protected)\n- [Brand strategy guide](https://www.onetoo.com.au/brand-strategy/brand-strategy): the 2026 pillar guide — canonical ONETOO reference on brand strategy\n- [Webflow partnership](https://www.onetoo.com.au/webflow-agency): Webflow Partner detail\n- [Shopify partnership](https://www.onetoo.com.au/shopify-partner-agency-melbourne): Shopify Partner detail\n\n## Editorial guides\n\nCitable ONETOO guides on brand strategy, positioning, identity, naming, and agency selection:\n\n- [What is Brand Strategy: A Guide by a Design Agency (2026)](https://onetoo.com.au/brand-strategy/brand-strategy)\n- [What is a Brand?](https://onetoo.com.au/brand-strategy/what-is-a-brand)\n- [What is a Brand Strategy?](https://onetoo.com.au/brand-strategy/what-is-a-brand-strategy)\n- [What is Brand Positioning? And Why It Actually Matters](https://onetoo.com.au/brand-strategy/what-is-brand-positioning)\n- [What is a Brand Identity? An Agency Guide + Examples](https://onetoo.com.au/brand-strategy/what-is-brand-identity)\n- [What is Brand Naming?](https://onetoo.com.au/brand-strategy/brand-naming)\n- [What is a Differentiation Strategy?](https://onetoo.com.au/brand-strategy/what-is-a-differentiation-strategy)\n- [What is a Brand Onlyness Statement?](https://onetoo.com.au/brand-strategy/what-is-a-brand-onlyness-statement)\n- [What is a Design Agency?](https://onetoo.com.au/brand-strategy/what-is-a-design-agency)\n- [Design Agency, Studio, or Consultancy? The Differences](https://onetoo.com.au/brand-strategy/what-are-the-differences-between-a-design-agency-studio-or-consultancy)\n- [Healthcare Branding](https://onetoo.com.au/healthcare-branding)\n- [Property Branding & Design](https://onetoo.com.au/property-branding)\n- [Place & Location Branding](https://onetoo.com.au/place-branding)\n- [Shopify Partner Agency, Melbourne](https://onetoo.com.au/shopify-partner-agency-melbourne)\n- [Webflow Agency Australia](https://onetoo.com.au/webflow-agency)\n\n## Optional\n\n- [Full skill corpus](https://www.onetoo.com.au/llms-full.txt): every agent skill concatenated\n- [Skills index (JSON)](https://www.onetoo.com.au/.well-known/agent-skills/index.json): digests + descriptions",
  "emergingProtocols": {
    "oauthProtectedResource": {
      "exists": true,
      "url": "https://www.onetoo.com.au/.well-known/oauth-protected-resource",
      "resource": "https://www.onetoo.com.au",
      "authorizationServers": [
        "https://www.onetoo.com.au"
      ],
      "scopesSupported": [
        "read",
        "write",
        "openid",
        "profile",
        "email"
      ]
    },
    "oauthDiscovery": {
      "exists": true,
      "url": "https://www.onetoo.com.au/.well-known/oauth-authorization-server",
      "issuer": "https://www.onetoo.com.au",
      "authorizationEndpoint": "https://www.onetoo.com.au/oauth/authorize",
      "tokenEndpoint": "https://www.onetoo.com.au/oauth/token",
      "grantTypesSupported": [
        "authorization_code",
        "refresh_token",
        "client_credentials",
        "urn:ietf:params:oauth:grant-type:jwt-bearer",
        "urn:onetoo:agent-auth:grant-type:claim"
      ],
      "scopesSupported": [
        "read",
        "write",
        "openid",
        "profile",
        "email"
      ]
    },
    "mcpServerCard": {
      "exists": true,
      "url": "https://www.onetoo.com.au/.well-known/mcp/server-card.json",
      "draft": true,
      "name": null,
      "version": null,
      "description": null,
      "transport": null,
      "tools": null,
      "resources": null,
      "prompts": null
    },
    "a2aAgentCard": {
      "exists": true,
      "url": "https://www.onetoo.com.au/.well-known/agent.json",
      "name": "onetoo",
      "version": null,
      "description": "ONETOO Creative Agency agent exposing the four creative practices (Brand, Strategy, Design, Marketing) to AI agents.",
      "capabilities": 4,
      "skills": null,
      "endpoint": null
    },
    "apiCatalog": {
      "exists": true,
      "url": "https://www.onetoo.com.au/.well-known/api-catalog",
      "contentType": "application/linkset+json; charset=utf-8",
      "validMediaType": true,
      "apis": 1
    },
    "agentSkills": {
      "exists": true,
      "url": "https://www.onetoo.com.au/.well-known/agent-skills/index.json",
      "draft": true,
      "schema": "https://schemas.agentskills.io/discovery/0.2.0/schema.json",
      "skills": 7,
      "names": [
        "contact-onetoo",
        "onetoo-services-overview",
        "onetoo-pricing-benchmarks",
        "onetoo-fit-criteria",
        "onetoo-engagement-process",
        "onetoo-content-library",
        "onetoo-industry-experience"
      ]
    },
    "count": 6,
    "total": 6
  },
  "botAccess": {
    "probed": true,
    "bot": "OAI-SearchBot",
    "controlStatus": 200,
    "botStatus": 200,
    "discriminates": false,
    "refusedAsBot": false,
    "edge": "Cloudflare",
    "verifiable": false,
    "detail": "This origin answers OAI-SearchBot exactly as it answers any other client (200). No edge-level filtering of AI crawlers observed."
  },
  "snippets": [
    {
      "id": "add_markdown_negotiation",
      "title": "Support Markdown for Agents",
      "description": "Let AI agents request a clean Markdown version of any page via content negotiation, .md alternate URLs, link tags or Link headers.",
      "language": "html",
      "code": "<!-- Mechanism 3: link tag advertising the .md alternate -->\n<link rel=\"alternate\" type=\"text/markdown\" href=\"/page.md\">",
      "filename": "<head>",
      "stacks": [
        {
          "id": "html",
          "label": "HTML <head>",
          "language": "html",
          "filename": "<head>",
          "code": "<!-- Mechanism 3: link tag advertising the .md alternate -->\n<link rel=\"alternate\" type=\"text/markdown\" href=\"/page.md\">"
        },
        {
          "id": "express",
          "label": "Express",
          "language": "javascript",
          "filename": "server.js",
          "code": "// Mechanisms 1 + 4: content negotiation + Link header\napp.get('/page', (req, res) => {\n  res.setHeader('Vary', 'Accept');\n  res.setHeader('Link', '</page.md>; rel=\"alternate\"; type=\"text/markdown\"');\n  if ((req.headers.accept || '').includes('text/markdown')) {\n    res.type('text/markdown; charset=utf-8');\n    return res.send(renderMarkdown('page'));\n  }\n  res.render('page');\n});"
        },
        {
          "id": "fastify",
          "label": "Fastify",
          "language": "javascript",
          "filename": "server.js",
          "code": "// Mechanisms 1 + 4: content negotiation + Link header\nfastify.get('/page', async (req, reply) => {\n  reply.header('Vary', 'Accept');\n  reply.header('Link', '</page.md>; rel=\"alternate\"; type=\"text/markdown\"');\n  if ((req.headers.accept || '').includes('text/markdown')) {\n    return reply.type('text/markdown; charset=utf-8').send(renderMarkdown('page'));\n  }\n  return reply.view('/page.ejs');\n});"
        },
        {
          "id": "nextjs",
          "label": "Next.js",
          "language": "typescript",
          "filename": "app/page/route.ts",
          "code": "// Next.js App Router — Route Handler returning Markdown\nimport { NextRequest } from 'next/server';\nimport { renderMarkdown } from '@/lib/md';\nexport async function GET(req: NextRequest) {\n  const accept = req.headers.get('accept') || '';\n  if (accept.includes('text/markdown')) {\n    return new Response(await renderMarkdown('page'), {\n      headers: {\n        'Content-Type': 'text/markdown; charset=utf-8',\n        'Vary': 'Accept',\n      },\n    });\n  }\n  // Fall through to the page component\n  return new Response(null, { status: 404 });\n}"
        },
        {
          "id": "wordpress",
          "label": "WordPress",
          "language": "php",
          "filename": "functions.php",
          "code": "<?php\n// Mechanism 1: respond to Accept: text/markdown on the same URL\nadd_action('template_redirect', function () {\n    if (!is_singular()) return;\n    $accept = $_SERVER['HTTP_ACCEPT'] ?? '';\n    if (strpos($accept, 'text/markdown') === false) return;\n    header('Content-Type: text/markdown; charset=utf-8');\n    header('Vary: Accept');\n    $post = get_queried_object();\n    echo \"# \" . get_the_title($post) . \"\\n\\n\";\n    echo wp_strip_all_tags(apply_filters('the_content', $post->post_content));\n    exit;\n});"
        },
        {
          "id": "static",
          "label": "Hugo / Jekyll / Astro",
          "language": "txt",
          "filename": "static/page.md",
          "code": "# Mechanism 2: serve .md alongside .html\n# Hugo: place page.md in /static/ — built unchanged\n# Jekyll: drop page.md in /assets/ — copied as-is\n# Astro: src/pages/page.md.ts that exports a GET returning markdown\n\n# Then advertise with mechanism 3 in <head>:\n#   <link rel=\"alternate\" type=\"text/markdown\" href=\"/page.md\">"
        }
      ]
    }
  ]
}

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