Analysierte URL
https://searchengineland.com/guide/what-is-seo
KI-Ready Score
71
/ C
Befriedigend
von 100
Token-Einsparung
HTML-Tokens
540.607
Markdown-Tokens
8286
Einsparung
98%
Score-Aufschlüsselung
Semantisches HTML
71/100
Inhaltseffizienz
51/100
KI-Auffindbarkeit
75/100
Strukturierte Daten
85/100
Zugänglichkeit
82/100
Ihre Seite hat ein niedriges Verhältnis von tatsächlichem Inhalt zum gesamten HTML. Ein Großteil des Seitengewichts besteht aus Markup, Skripten oder Styles statt Inhalt.
So implementieren Sie es
Verlagern Sie CSS in externe Stylesheets, entfernen Sie Inline-Styles, minimieren Sie JavaScript und stellen Sie sicher, dass sich das HTML auf die Inhaltsstruktur konzentriert.
Ihre Website unterstützt kein Markdown for Agents. Dieser Cloudflare-Standard ermöglicht KI-Agenten, Inhalte im Markdown-Format anzufordern und reduziert den Token-Verbrauch um ~80%.
So implementieren Sie es
Implementieren Sie eines oder mehrere: (1) Auf Accept: text/markdown mit Markdown-Inhalt antworten. (2) .md-URLs bereitstellen (z.B. /seite.md). (3) <link rel="alternate" type="text/markdown">-Tags hinzufügen. (4) Link-HTTP-Header für Markdown-Erkennung hinzufügen.
Keine Content-Signal-Direktiven gefunden. Diese teilen KI-Agenten mit, wie sie Ihre Inhalte verwenden dürfen (Suchindexierung, KI-Eingabe, Trainingsdaten). Der empfohlene Ort ist robots.txt.
So implementieren Sie es
Fügen Sie Content-Signal zu Ihrer robots.txt hinzu: User-agent: *\nContent-Signal: search=yes, ai-input=yes, ai-train=no. Sie können es auch als HTTP-Header bei Markdown-Antworten hinzufügen.
Ihre Seite stützt sich stark auf <div>-Elemente. Semantische Elemente wie <section>, <nav>, <header>, <footer> und <aside> bieten eine sinnvolle Struktur für KI-Agenten.
So implementieren Sie es
Ersetzen Sie generische <div>-Container durch passende semantische Elemente. Verwenden Sie <section> für thematische Gruppen, <nav> für Navigation, <header>/<footer> für Seiten-/Abschnittskopf und -fußzeilen.
Ihre Seite ist größer als empfohlen. Große Seiten werden langsamer verarbeitet und sind teurer für KI-Agenten.
So implementieren Sie es
Optimieren Sie die Seitengröße durch Minimierung von HTML, Verzögerung nicht-kritischer Skripte und Entfernung ungenutzten CSS.
Ihre HTML-Seite ist schwerer als empfohlen. Große Seiten brauchen länger für die Verarbeitung durch KI-Agenten und kosten mehr Tokens.
So implementieren Sie es
Reduzieren Sie die HTML-Größe, indem Sie ungenutzten Code entfernen, HTML minimieren und nicht-kritische Inhalte verzögert laden.
Einige Bilder haben keine beschreibenden Alt-Texte. Gute Alt-Texte helfen KI-Agenten, Bildinhalte und -kontext zu verstehen.
So implementieren Sie es
Fügen Sie beschreibende alt-Attribute zu allen Bildern hinzu. Beschreiben Sie, was das Bild zeigt, nicht nur 'Bild' oder 'Foto'. Für dekorative Bilder verwenden Sie alt="" (leer).
Viele Elemente haben Inline-Style-Attribute. Diese erzeugen Rauschen für KI-Agenten bei der Inhaltsextraktion.
So implementieren Sie es
Verlagern Sie alle Inline-Styles in CSS-Klassen in Ihrem Stylesheet. Verwenden Sie Utility-CSS-Frameworks wie Tailwind, wenn Sie viele individuelle Styles benötigen.
SEO stands for **Search Engine Optimization** and helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries. The goal of SEO is to rank on the first page of search engine results pages (SERPs) for the most relevant and valuable keywords to your target demographic, driving qualified traffic to your site. SEO is considered a digital marketing practice and can be applied to any website. It helps improve a site’s visibility on search engines like Google and Microsoft Bing. Whether your site promotes products, offers services, or shares expert knowledge on a specific topic, SEO can help drive traffic and increase online visibility. The better visibility your pages have in search results, the more likely you are to be found and visited. This introductory guide will explain in more detail what SEO is and what it entails in 2025. Technology is constantly evolving, which means that websites – and the way they are structured – evolve. So do the devices we use to access search engines. A web search can be voice activated and a click may be a tap on a mobile phone screen. Even the results we see from our search engine of choice may be summarized by artificial intelligence (AI). We will explain all these different aspects of SEO as well as provide resources for your continued learning. ## How is SEO different from SEM and PPC? SEM and PPC are two other common terms you will read about often here on Search Engine Land and hear about in the larger search marketing community. It can also be helpful to distinguish what SEO is from what it is not. Here, we’ll explain the difference in terminologies, what these abbreviations mean and how they extend to different disciplines. ### SEO vs. SEM SEM stands for search engine marketing – or, as it is more commonly known, search marketing. [Search marketing](https://searchengineland.com/guide/what-is-sem) is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC (pay-per-click, e.g. Google Ads) activities that drive traffic via organic search and paid search, respectively. So how do SEO and SEM differ? Technically they aren’t different – SEO is simply one-half of SEM: - **SEO:** Driving **organic** results clicks from search engines. - **SEM:** Driving **organic and paid** results clicks from search engines. - **PPC:** Driving **paid** results clicks from search engines. Here’s the best way to think about SEM, SEO and PPC: Imagine SEM is a coin. SEO is one side of that coin. PPC is on the flip side. ### SEO vs. PPC [**PPC**](https://searchengineland.com/guide/what-is-paid-search)**:** stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on. Advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad (paid listing) will appear among the top results. So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin: - With PPC, the advertiser pays when a search user clicks their paid listing. - With SEO the search result listing has not been directly paid for, though SEO is sold as a service and the process of optimizing pages and websites takes [time and investment](https://searchengineland.com/seo-investment-not-cost-384995), so it is important to understand that organic search isn’t “free.” Some people have debated “SEO vs. PPC” – which channel is more valuable or has a better return on investment (ROI). However, SEO and PPC are complementary digital marketing channels. Ideally, you should always choose both (as long as your budget allows it). As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land. Whenever we mention “SEM,” it will be because we’re referring to both SEO (organic search) and PPC (paid search). If you’re curious about the history behind how “SEM” came to mean “PPC” at the exclusion of SEO, you can dig deeper in these articles: - [How Wikipedia Turned PPC / Paid Search Into SEM](https://searchengineland.com/how-wikipedia-turned-ppc-paid-search-into-sem-37300) - [Does SEM = SEO + CPC Still Add Up?](https://searchengineland.com/does-sem-seo-cpc-still-add-up-37297) ## Why is SEO important? SEO is a critical marketing channel. - [Organic search delivers 53% of all website traffic](https://searchengineland.com/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298), according to a 2019 BrightEdge study. - More than [8.5 billion searches](https://www.statista.com/topics/1710/search-engine-usage/#topicOverview) happen every day on Google Search and Google owns 91% of the global search engine market. With such incredible audience reach, there’s no surprise that in turn, the global SEO industry is [forecast](https://www.researchandmarkets.com/reports/5623609/seo-market-size-share-trends-by-component-by) to reach a staggering $122.11 billion by 2028. SEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought, within the sea of [billions of webpages](https://www.worldwidewebsize.com/#:~:text=Web%20(The%20Internet)-,The%20size%20of%20the%20World%20Wide%20Web%20(The%20Internet),%2C%2018%20September%2C%202024).) (4.3 billion pages on the indexed web, as of September 2024). Whenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search. However, search is incredibly fragmented – particularly for consumer-intent activities. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon). In fact, last year 56% of U.S. online shoppers started their product search on Amazon, compared to 46% who started on a search engine like Google. Also of note from that same [research:](https://www.emarketer.com/chart/261976/where-us-consumers-start-their-search-online-shopping-q1-2022-q1-2023-of-respondents) - 37% start on Walmart. - 25% start on YouTube. - 20% start on Facebook. - 19% start on Instagram. - 19% start on TikTok.  Another interesting aspect of this data compared to the previous years is the growth in social sources, particularly TikTok, as a place to search for both products and knowledge searches (think “how to do X” types of search activities). In fact, when it comes to Gen Z a staggering [51% of women in this age group prefer to start a search on TikTok](https://searchengineland.com/gen-z-tiktok-google-search-survey-431345) above all other online sources of information according to a 2023 study. [Trillions of searches](https://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247) are conducted every year. Search is often the primary source of traffic for websites, which makes it essential to be “search engine friendly” on any platform where people can search for your brand or business. What this all means is that improving your visibility, and ranking higher in search results than your competition, can positively impact your bottom line, SEO is also incredibly important because the search engine results pages (or SERPs) are super competitive – filled with search features (and PPC ads). SERP features include: - [AI Overviews](https://searchengineland.com/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418). - [Knowledge panels](https://searchengineland.com/how-google-creates-knowledge-panels-386025). - [Featured snippets](https://searchengineland.com/google-featured-snippets-optimization-guidelines-389951). - Maps. - Images. - Videos. - Top stories (news). - [People Also Ask](https://searchengineland.com/people-also-ask-boxes-tips-for-ranking-optimizing-and-tracking-341618). - Carousels. Another reason SEO is critical for brands and businesses: unlike other marketing channels, good SEO work is sustainable. When a paid campaign ends, so does the traffic. Traffic from social media traffic is at best unreliable – and a fraction of what it once was. SEO is the foundation of holistic marketing, where everything your company does matters. Once you understand what your users want, you can then implement that knowledge across your: - Campaigns (paid and organic). - Website content. - Social media properties. Organic search is a channel that drives the traffic you need to achieve key business goals (e.g., conversions, visits, sales). It also builds trust – a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings. ## Types of SEO and specializations Imagine SEO as a sports team. To win, you need a strong offense and defense. But you also need fans (an audience). Think of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase: - **Technical SEO:** Optimizing the technical aspects of a website. - **On-site SEO:** Optimizing the content on a website for users and search engines. - **Off-site SEO:** [Creating brand assets](https://searchengineland.com/brand-marketing-improve-eat-signals-389390) (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation. You maintain 100% control over content and technical optimizations. That’s not always true with off-site (you can’t control links from other sites or if platforms you rely on end up shutting down or making a major change), but those activities are still a key part of this SEO trinity of success.  ### Technical optimization (technical SEO) Optimizing the technical elements of a website is crucial and fundamental for SEO success. It all starts with architecture – creating a website that can be crawled and indexed by search engines. As Gary Illyes, Google’s trends analyst, once put it in [a Reddit AMA](https://www.reddit.com/r/TechSEO/comments/ao3fmk/comment/eg1dy95/?utm_source=reddit&utm_medium=web2x&context=3): “MAKE THAT DAMN SITE CRAWLABLE.” You want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos). Key technical elements include URL structure, navigation and internal linking. User experience is another critical part of technical optimization. Search engines stress the importance of pages that load quickly and provide a good page experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS and avoiding intrusive interstitials all matter in technical SEO. Another area of technical optimization is structured data (a.k.a., schema). Adding this code to your website can help search engines better understand your content and enhance your appearance in the search results. Plus, web hosting services, CMS (content management system) and site security all play a role in SEO. ### Content optimization (on-page SEO) In SEO, your content needs to be optimized for two primary audiences: people and search engines. This means optimizing the content your audience will see (what’s actually on the page) as well as what search engines will see (the code). The goal is always to publish helpful, [high-quality content](https://searchengineland.com/what-is-quality-content-251071). You can do this through a combination of understanding your audience’s wants and needs, data and Google’s guidance. When optimizing content for people, you should make sure it: - Covers relevant topics with which you have experience or expertise. - Includes keywords people would use to find the content. - Is unique or original. - Is well-written and free of grammatical and spelling errors. - Is up to date, containing accurate information. - Includes multimedia (e.g., images, videos). - Is better than your SERP competitors. - Is readable – structured to make it easy for people to understand the information you’re sharing (think: subheadings, paragraph length, use bolding/italics, ordered/unordered lists, reading level, etc.). For search engines, some key content elements to optimize for are: - Title tags - Meta description - Header tags (H1-H6) - Image alt text - Open graph metadata [Generative engine optimization (GEO)](https://searchengineland.com/what-is-generative-engine-optimization-geo-444418) is an emerging specialty within content optimization. GEO is about optimizing your content for visibility in AI-driven search engines (or answer engines) including Google’s AI Overviews and Gemini, OpenAI’s ChatGPT and SearchGPT, Microsoft Copilot and Perplexity. ### Brand and authority building (off-site optimization) Several activities may not be “SEO” in the strictest sense but nonetheless can align with and help contribute indirectly to SEO success. Link building (the process of acquiring links to a website) is the activity most associated with off-site SEO. There can be great benefits (e.g., rankings, traffic) from getting a diverse number of links pointing at your website from relevant, authoritative, trusted websites. Link quality beats link quantity. A large quantity of quality links is the goal. How do you get those links? There are a variety of website promotion methods that synergize with SEO efforts. These include: - Brand building and brand marketing: Techniques designed to boost recognition and reputation. - PR: Public relations techniques designed to earn editorially-given links. - Content marketing: Some popular forms include creating videos, ebooks, research studies, podcasts (or being a guest on other podcasts) and guest posting (or guest blogging). - Social media marketing and optimization: Claim your brand’s handle on any and all relevant platforms, optimize it fully and share relevant content. - Listing management: Claiming, verifying and optimizing the information on any platforms where information about your company or website may be listed and found by searchers (e.g., directories, review sites, wikis). - Ratings and reviews: Getting them, monitoring them and responding to them. Generally, when talking about off-site, you’re talking about activities that are not going to directly impact your ability to rank from a purely technical standpoint. However, again, everything your brand does matters. You want your brand to be found anywhere people may search for you. As such, some people have tried to rebrand “search engine optimization” to actually mean “search experience optimization” or “[search everywhere optimization](https://searchengineland.com/search-everywhere-optimization-443738).” ### SEO specialties Search engine optimization also has a few subgenres. Each of these specialty areas is different from “regular SEO” in its own way, generally requiring additional tactics and presenting different challenges. Five such SEO specialties include: - **Ecommerce SEO:** Additional SEO elements include optimizing category pages, product pages, faceted navigation, internal linking structures, product images, product reviews, schema and more. - **Enterprise SEO:** This is SEO on a massive scale. Typically this means dealing with a website (or multiple websites/brands) with 1 million+ pages – or it may be based on the size of the organization (typically those making millions or billions in revenue per year). Doing enterprise also typically means delays trying to get SEO changes implemented by the dev team, as well as the involvement of multiple stakeholders. - **International SEO:** This is global SEO for international businesses – doing SEO for multiregional or multilingual websites – and optimizing for international search engines such as Baidu or Naver. - **Local SEO:** Here, the goal is to optimize websites for visibility in local organic search engine results by managing and obtaining reviews and business listings, among others. - **News SEO:** With news, speed is of utmost importance – specifically making sure you get into Google’s index as quickly as possible and appear in places such as Google Discover, Google’s Top Stories and Google News. There’s a need to understand best practices for paywalls, section pages, news-specific structured data, and more. ## How does SEO work? If you found this page via Google, you likely searched for something along the lines of \[what is seo?\] This guide is published on Search Engine Land, an authoritative website with expertise and experience in SEO topics (we’ve been covering all SEO changes, big and small, since 2006). Originally published in 2010, this **What is SEO** page has earned hundreds of thousands of links. Put simply, these factors (and others) have helped this guide earn a good reputation with search engines, which has helped it rank in a top 1-3 organic search position in most search engines, for a number of years. It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO. But let’s look at SEO more broadly. As a whole, SEO really works through a combination of: - **People:** The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed. - **Processes:** The actions taken to make the work more efficient. - **Technology:** The platforms and tools used. - **Activities:** The end product, or output. Many other things factor into how SEO works. What follows is a high-level look at the most important knowledge and process elements. Six critical areas, in combination, make SEO work: ### 1\. Understanding how search engines work If you want people to find your business via search – on any platform – you need to understand the technical processes behind how the engine works – and then make sure you are providing all the right “signals” to influence that visibility. When talking about traditional web search engines like Google, there are [four separate stages of search](https://searchengineland.com/search-stages-crawling-rendering-indexing-ranking-387057): - **Crawling:** Search engines use crawlers to discover pages on the web by following links and using sitemaps. - **Rendering:** Search engines generate how the page will look using HTML, JavaScript and CSS information. - **Indexing:** Search engines analyze the content and metadata of the pages they have discovered and add them to a database (though there’s no guarantee that every page on your website will be indexed). - **Ranking:** Complex algorithms look at a variety of signals to determine whether a page is relevant and of high enough quality to show when searchers enter a search query. However, optimizing for Google search is different from optimizing for search other platforms like YouTube or Amazon. Let’s take Facebook, for example, where factors such as engagement (Likes, comments, shares, etc.) and who people are connected to matter. Then, on Twitter, signals like recency, interactions, or the author’s credibility are important. And further complicating things: search engines have added machine learning elements in order to surface content – making it even harder to say “this” or “that” resulted in better or worse performance. ### 2\. Researching Research is a key part of SEO. Some forms of research that will improve SEO performance include: - **Audience research:** It’s important to understand your target audience or market. Who are they (i.e., their demographics and psychographics)? What are their pain points? What questions do they have that you can answer? - **Keyword research:** This process helps you identify and incorporate relevant and valuable search terms people use into your pages – and understand how much demand and competition there is to rank for these keywords. - **Competitor research:** What are your competitors doing? What are their strengths and weaknesses? What types of content are they publishing? - **Brand/business/client research:** What are their goals – and how can SEO help them achieve those goals? - **Website research:** A variety of SEO audits can uncover opportunities and issues on a website that are preventing success in organic search. Some audits to consider: technical SEO, content, link profile and E-E-A-T. - **SERP analysis:** This will help you understand the search intent for a given query (e.g., is it commercial, transactional, informational or navigational) and create content that is more likely to earn rankings or visibility. ### 3\. Planning An SEO strategy is your long-term action plan. You need to set goals – and a plan for how you will reach them. Think of your SEO strategy as a roadmap. The path you take likely will change and evolve over time – but the destination should remain clear and unchanged. Your SEO plan may include things such as: - Setting goals (e.g., [OKRs](https://searchengineland.com/link-building-okrs-seo-examples-428971), [SMART](https://searchengineland.com/smart-goals-seo-288724)) - Setting expectations (i.e., timelines/milestones). - Defining and aligning meaningful [KPIs and metrics](https://searchengineland.com/seo-kpis-track-measure-success-430950). - Deciding how projects will be created and implemented (internal, external or a mix). - Coordinating and communicating with key stakeholders. - Choosing and implementing tools/technology. - Hiring, training and structuring a team. - Setting a budget. - Measuring and reporting on results. - Documenting the strategy and process. ### 4\. Creating and implementing Once all the research is done, it’s time to turn ideas into action. That means: - **Creating new content:** Advise your content team on what content needs to be created. - **Recommending or implementing changes or enhancements to existing pages:** This could include updating and improving the content, adding internal links, incorporating keywords/topics/entities, or identifying other ways to optimize it further. - **Removing old, outdated or low-quality content:** This is any content that isn’t ranking well, driving converting traffic or helping you achieve your SEO goals. ### 5\. Monitoring and maintaining You need to know when something goes wrong or breaks on your website. Monitoring is critical. You need to know if traffic drops to a critical page, pages become slow, unresponsive, or fall out of the index, your entire website goes offline, links break, or any other potential catastrophic issues. ### 6\. Analyzing, assessing and reporting on performance If you don’t measure SEO, you can’t improve it. To make data-driven decisions about SEO, you’ll need to use: - **Website analytics:** Set up and use tools (at minimum, free tools such as Google Analytics, [Google Search Console](https://searchengineland.com/google-search-console-seo-guide-443942) and [Bing Webmaster Tools](https://searchengineland.com/bing-webmaster-tools-gains-new-indexnow-insights-top-seo-insights-report-438100)) to collect performance data. - **Tools and platforms:** There are many [“all-in-one” platforms](https://searchengineland.com/enterprise-seo-platforms-388566) (or suites) that offer multiple tools, but you can also choose to use only select SEO tools to track performance on specific tasks. Or, if you have the resources and none of the tools on the market do exactly what you want, you can make your own tools. After you’ve collected the data, you’ll need to report on progress. You can create reports using software or manually. Performance reporting should tell a story and be done at meaningful time intervals, typically comparing to previous report periods (e.g., year over year). This will depend on the type of website (typically, this will be monthly, quarterly, or some other interval), ### SEO is ongoing SEO never ends. Search engines, user behavior and your competitors are always changing. Websites change and move (and break) over time. Content gets stale. Your processes should improve and become more efficient. ## How SEO evolves SEO constantly evolves in a number of ways, perhaps most importantly because it is a service and a practice employed at the coalface of how humans interact with information on the web. What is most important about this, is to consider the web and search engines in the wider context of society. Libraries, for example, have existed for thousands of years. There is both documentary and archaeological record from as far back as the [seventh century BC of the existence of these places to house the collected wisdom of cultures.](https://www.history.com/news/8-impressive-ancient-libraries) In this context, the web (as an information repository and record of dank memes) is still in its infancy. In fact, [Google as a search engine has only existed since September 1998](https://searchengineland.com/guide/google). The web, and the ways we search and retrieve what we want from it, are new in the context of human memory and behavior. We access search engines through technology devices like computers, mobile phones and home assistants. As technology evolves, so does our behavior in how we use and apply it. This has implications for how search engines evolve their product capabilities and appearances, which in turn means adaptive changes for what constitutes SEO. Here are some of the main ways SEO evolves: ### Adapting to technology We have mentioned that technical SEO is one of the main types (or focuses) within SEO. In the past decade, significant changes have occurred in technology, shifting the focus of SEO work to include tasks and tactics that didn’t even exist a decade ago. - **AI-driven search results:** Just this year, significant changes in how AI drives some search results and how often such results appear have happened particularly for Google, [with AI Overviews](https://searchengineland.com/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680) and Bing’s [generative search results.](https://blogs.bing.com/search/July-2024/generativesearch) - **Mobile-first indexing:** A decade ago, the SEO industry was constantly preoccupied with focusing on making websites that were optimized to work well on mobile phones, so that they would appear in search engines when used on a mobile phone. By 2021 63% of Google searches in the [U.S. occurred on a mobile phone, and the](https://searchengineland.com/google-says-mobile-first-indexing-is-complete-after-almost-7-years-434011) Google Index now favors a site’s mobile performance as its lead indicator (completed 2023). - **Speed and user experience:** As device usage and capabilities improve, so do WiFi’s capabilities in terms of speed and penetration — and then our behaviors and expectations of services we consume. If we consider what felt normal a decade ago, when using a mobile phone, for example, we tend to get very frustrated as consumers when we experience anything like the slow-to-load pages with missing content of the noughties. In the three specific areas of rapid change above, SEO practice must match pace, or fail. Within each of these three areas there are a multitude of component changes, features and technologies that we now consider an everyday part of SEO. ### Adapting to society While technology and the way we use it in everyday life is also a part of societal change, there are additional considerations in the way that society is changing outside of technology that also require SEO considerations and strategic change and development. - **Macroeconomics:** Local and global economic recessions, war conflicts and famine have significant effects on large businesses, supply chains, interest rates, credit availability and consumer income and spending. All of these can have both direct and indirect effects on human behavior that require strategic changes in marketing. SEO is a marketing discipline and must [adapt strategically when economic conditions are hard and changing.](https://searchengineland.com/evolve-seo-strategy-435060) - **The COVID pandemic:** Perhaps the first global pandemic in the age of the internet and search engines, the COVID pandemic saw a hard and fast change in consumer behavior driven by public health mandates across the world. So many businesses experienced rapid change as a result of the COVID pandemic, which required significant changes to online and offline marketing strategies at a rate previously never seen. SEO has taken center stage in recent years as both technology and society have evolved due to progress and innovation as well as for reactive reasons in response to challenges. - As a marketing discipline and practice, SEO evolves as our society and technology evolves. - As a career choice, SEO is an ongoing growth area. ## SEO as a service The SEO market will grow from $75.13 billion in 2023 to $88.91 billion in 2024 at an annual growth rate of 18.3%, reaching $170 billion in 2028 at a CAGR of 17.6%, according to the 2024 [Research and Markets SEO Services report](https://www.researchandmarkets.com/report/seo). It is no wonder, then, that SEO is also a well-established professional service, considering the ubiquity of search engines and search as an activity, combined with mobile phones’ capabilities and the ever-changing economic climate. SEO is a marketing discipline and a job title. You can “do” SEO as well as “be” an SEO (search engine optimizer). There are myriad roles and responsibilities within SEO, as well as many specialisms that reflect the different types of SEO and the skills and capabilities required. Understanding how to get started with a career in SEO can be slightly overwhelming at first. Unlike more established professions (e.g., law, accounting) there aren’t universally established and recognized formal high-education courses or professional qualifications. Additionally there are a lot of data-skill requirements, as much of the practice of optimization, requires analyzing performance status and planning how and where to improve against the metrics that matter. Data sources like Google Analytics and Google Search Console are free and the best place to get started with understanding website performance data. In addition, utilizing data from [Semrush](https://www.semrush.com/) we’ve created a set of free tools that can give you a great way to get started in understanding performance data: - [Free SEO Checker](https://searchengineland.com/tools/seo-checker) - [Free Keyword Research Tool](https://searchengineland.com/tools/keyword-research-tool) - [Free Keyword Difficulty Checker](https://searchengineland.com/tools/keyword-difficulty-checker-tool) - [Free Keyword Ranking Checker](https://searchengineland.com/tools/keyword-rank-checker) - [Free Keyword Generator](https://searchengineland.com/tools/keyword-generator) - [Free Backlink Research](https://searchengineland.com/tools/backlink-research) - [Free Website Traffic Checker](https://searchengineland.com/tools/website-traffic-checker) - [Free Website Authority Checker](https://searchengineland.com/tools/website-authority-tool) - [Free SERP Checker](https://searchengineland.com/tools/serp-checker-tool) - [Free Competitor Analysis Tool](https://searchengineland.com/tools/competitor-analysis-tool) Learning a new discipline may seem daunting at first, but there are many ways to get started. We’ve collated a number of further resources below. ## How to learn SEO Now that you understand more about what SEO is and how it works – how can you learn more? Reading (or, if you prefer, watching or listening to) the latest SEO news, research, best practices and other developments should become one of your regular habits, whether it’s daily, weekly or monthly. You should also invest in attending at least one or two events per year. The expectations and behavior of searchers are constantly evolving, which means algorithms are constantly changing to keep up. That, in combination with new breakthroughs in technology (look no further than the explosive rise of ChatGPT in late 2022 and the sudden addition of generative AI to search results in 2023). Here are some trusted resources and tips to help you grow as an SEO professional. ### Search Engine Land’s SEO resources Search Engine Land has been covering SEO since 2006. In addition to news stories written by our editorial staff, Search Engine Land publishes contributed articles from a diverse group of subject matter experts featuring helpful SEO tips, tactics, trends and analysis. We’re biased, but we highly suggest you sign up to receive [Search Engine Land’s free email newsletter](https://searchengineland.com/newsletters) featuring a roundup of the latest SEO news, and insights every weekday. Search Engine Land also has multiple categories on [topics](https://searchengineland.com/library) dedicated to specific areas and platforms which you may find helpful: - [All SEO](https://searchengineland.com/library/seo) - [Bing SEO](https://searchengineland.com/library/platforms/microsoft/bing/bing-seo) - [Content SEO](https://searchengineland.com/library/seo/content) - [Ecommerce SEO](https://searchengineland.com/library/seo/ecommerce) - [Enterprise SEO](https://searchengineland.com/library/seo/enterprise-seo) - [Google: E-E-A-T](https://searchengineland.com/library/platforms/google/e-e-a-t) - [Google algorithm updates](https://searchengineland.com/library/platforms/google/google-algorithm-updates) - [Google Search Console](https://searchengineland.com/library/platforms/google/google-search-console) - [Google search features](https://searchengineland.com/library/platforms/google/search-features) - [Link building](https://searchengineland.com/library/seo/link-building) - [Local SEO](https://searchengineland.com/library/seo/local) - [News SEO](https://searchengineland.com/library/seo/news-publisher) - [Technical SEO](https://searchengineland.com/library/seo/technical) ### Search Engine Land’s Periodic Table of SEO Elements Search Engine Land’s interactive [Periodic Table of SEO](https://searchengineland.com/seotable) is a resource meant to help you visualize the essential individual elements that combine to creating an optimal SEO strategy, with sustained effort.  ### Google’s SEO resources - [Google Search Essentials](https://developers.google.com/search/docs/essentials): Google explains technical requirements, spam policies and key best practices in this guide. - [SEO starter guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide): An overview of SEO basics, according to Google’s best practices. - [Search quality evaluator guidelines](https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf): This document explains how Google instructs human raters to evaluate the quality of its search results by examining the experience, expertise, authoritativeness and trustworthiness of content and websites. ### Developing your SEO skills One of the best ways to learn SEO is to experiment. Hands-on experience is one of the absolute best ways to advance your skills and deepen your SEO knowledge. Build your own websites – and make them about topics you are passionate about. Try out various tactics and techniques. See what works and what doesn’t. SEO requires many other skills. Dig deeper into some of those in [13 essential SEO skills you need to succeed](https://searchengineland.com/essential-seo-skills-388876). Another way to advance your career is by attending a search conference. The Search Engine Land team programs the [Search Marketing Expo (SMX) conference series](https://searchengineland.com/smx), which has a dedicated SEO track that dives into various aspects of SEO and features some excellent speakers and presentations. [SMX](https://searchengineland.com/smx) Advanced takes place in June and SMX Next in November. Beyond that, there are several other options (free and paid) to learn SEO: - Websites, blogs and publications. - Books and ebooks. - Videos. - Podcasts. - Webinars. - Conferences, events and meetups. - Courses. - Training and certification programs. - Groups (e.g., social media, Slack). - Newsletters. - Following experts on social media. - Forums. Just be careful. While there are many reliable resources, you (or your clients) will eventually discover outdated or incorrect SEO information. **Bottom line:** There are no “universal” truths or some big secret to SEO. The truth is, you have to put in the work in all the phases of SEO to grow your visibility, clicks, traffic, authority, conversions, sales and revenue. --- *This guide was written by [Danny Goodwin](https://searchengineland.com/author/danny-goodwin), Editorial Director of Search Engine Land & [SMX](https://searchengineland.com/smx/), and editorially reviewed by [Nichola Stott](https://searchengineland.com/author/nichola-stott), SEO Manager of Third Door Media.* *Search Engine Land is owned by [Semrush](https://www.semrush.com/). We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of [Semrush](https://www.semrush.com/) Inc.*
What Is SEO - Search Engine Optimization?   ## Is your organic traffic disappearing? See why competitors are outranking you and take back your visibility with Semrush. Identify traffic-stealing competitors Find untapped keyword opportunities Create content that ranks higher Input Instant analysis, no credit card needed. Table of contents  [Back to top ](https://searchengineland.com/guide/what-is-seo#article-content) [SEO, PPC & AIO Guides](https://searchengineland.com/guide) » Article # What Is SEO – Search Engine Optimization? Published: September 23, 2024 at 11:18 am Read Time: 18 minutes Published: Sep 23, 2024, 11:18 am · 18 min read Written by [Search Engine Land](https://searchengineland.com/author/search-engine-land) [](https://www.google.com/preferences/source?q=searchengineland.com) ##  Share --- Written by [Search Engine Land](https://searchengineland.com/author/search-engine-land) --- [### Table of Contents](https://searchengineland.com/guide/what-is-seo#TableOfContents)### Table of Contents --- [](https://www.google.com/preferences/source?q=searchengineland.com) ## Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more. SEO stands for **Search Engine Optimization** and helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries. The goal of SEO is to rank on the first page of search engine results pages (SERPs) for the most relevant and valuable keywords to your target demographic, driving qualified traffic to your site. SEO is considered a digital marketing practice and can be applied to any website. It helps improve a site’s visibility on search engines like Google and Microsoft Bing. Whether your site promotes products, offers services, or shares expert knowledge on a specific topic, SEO can help drive traffic and increase online visibility. The better visibility your pages have in search results, the more likely you are to be found and visited. This introductory guide will explain in more detail what SEO is and what it entails in 2025. Technology is constantly evolving, which means that websites – and the way they are structured – evolve. So do the devices we use to access search engines. A web search can be voice activated and a click may be a tap on a mobile phone screen. Even the results we see from our search engine of choice may be summarized by artificial intelligence (AI). We will explain all these different aspects of SEO as well as provide resources for your continued learning. ## How is SEO different from SEM and PPC? SEM and PPC are two other common terms you will read about often here on Search Engine Land and hear about in the larger search marketing community. It can also be helpful to distinguish what SEO is from what it is not. Here, we’ll explain the difference in terminologies, what these abbreviations mean and how they extend to different disciplines. ### SEO vs. SEM SEM stands for search engine marketing – or, as it is more commonly known, search marketing. [Search marketing](https://searchengineland.com/guide/what-is-sem) is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC (pay-per-click, e.g. Google Ads) activities that drive traffic via organic search and paid search, respectively. So how do SEO and SEM differ? Technically they aren’t different – SEO is simply one-half of SEM: - **SEO:** Driving **organic** results clicks from search engines. - **SEM:** Driving **organic and paid** results clicks from search engines. - **PPC:** Driving **paid** results clicks from search engines. Here’s the best way to think about SEM, SEO and PPC: Imagine SEM is a coin. SEO is one side of that coin. PPC is on the flip side. ### SEO vs. PPC [**PPC**](https://searchengineland.com/guide/what-is-paid-search)**:** stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on. Advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad (paid listing) will appear among the top results. So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin: - With PPC, the advertiser pays when a search user clicks their paid listing. - With SEO the search result listing has not been directly paid for, though SEO is sold as a service and the process of optimizing pages and websites takes [time and investment](https://searchengineland.com/seo-investment-not-cost-384995), so it is important to understand that organic search isn’t “free.” Some people have debated “SEO vs. PPC” – which channel is more valuable or has a better return on investment (ROI). However, SEO and PPC are complementary digital marketing channels. Ideally, you should always choose both (as long as your budget allows it). As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land. Whenever we mention “SEM,” it will be because we’re referring to both SEO (organic search) and PPC (paid search). If you’re curious about the history behind how “SEM” came to mean “PPC” at the exclusion of SEO, you can dig deeper in these articles: - [How Wikipedia Turned PPC / Paid Search Into SEM](https://searchengineland.com/how-wikipedia-turned-ppc-paid-search-into-sem-37300) - [Does SEM = SEO + CPC Still Add Up?](https://searchengineland.com/does-sem-seo-cpc-still-add-up-37297) ## Why is SEO important? SEO is a critical marketing channel. - [Organic search delivers 53% of all website traffic](https://searchengineland.com/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298), according to a 2019 BrightEdge study. - More than [8.5 billion searches](https://www.statista.com/topics/1710/search-engine-usage/#topicOverview) happen every day on Google Search and Google owns 91% of the global search engine market. With such incredible audience reach, there’s no surprise that in turn, the global SEO industry is [forecast](https://www.researchandmarkets.com/reports/5623609/seo-market-size-share-trends-by-component-by) to reach a staggering $122.11 billion by 2028. SEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought, within the sea of [billions of webpages](https://www.worldwidewebsize.com/#:~:text=Web%20(The%20Internet)-,The%20size%20of%20the%20World%20Wide%20Web%20(The%20Internet),%2C%2018%20September%2C%202024).) (4.3 billion pages on the indexed web, as of September 2024). Whenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search. However, search is incredibly fragmented – particularly for consumer-intent activities. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon). In fact, last year 56% of U.S. online shoppers started their product search on Amazon, compared to 46% who started on a search engine like Google. Also of note from that same [research:](https://www.emarketer.com/chart/261976/where-us-consumers-start-their-search-online-shopping-q1-2022-q1-2023-of-respondents) - 37% start on Walmart. - 25% start on YouTube. - 20% start on Facebook. - 19% start on Instagram. - 19% start on TikTok.  Another interesting aspect of this data compared to the previous years is the growth in social sources, particularly TikTok, as a place to search for both products and knowledge searches (think “how to do X” types of search activities). In fact, when it comes to Gen Z a staggering [51% of women in this age group prefer to start a search on TikTok](https://searchengineland.com/gen-z-tiktok-google-search-survey-431345) above all other online sources of information according to a 2023 study. [Trillions of searches](https://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247) are conducted every year. Search is often the primary source of traffic for websites, which makes it essential to be “search engine friendly” on any platform where people can search for your brand or business. What this all means is that improving your visibility, and ranking higher in search results than your competition, can positively impact your bottom line, SEO is also incredibly important because the search engine results pages (or SERPs) are super competitive – filled with search features (and PPC ads). SERP features include: - [AI Overviews](https://searchengineland.com/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418). - [Knowledge panels](https://searchengineland.com/how-google-creates-knowledge-panels-386025). - [Featured snippets](https://searchengineland.com/google-featured-snippets-optimization-guidelines-389951). - Maps. - Images. - Videos. - Top stories (news). - [People Also Ask](https://searchengineland.com/people-also-ask-boxes-tips-for-ranking-optimizing-and-tracking-341618). - Carousels. Another reason SEO is critical for brands and businesses: unlike other marketing channels, good SEO work is sustainable. When a paid campaign ends, so does the traffic. Traffic from social media traffic is at best unreliable – and a fraction of what it once was. SEO is the foundation of holistic marketing, where everything your company does matters. Once you understand what your users want, you can then implement that knowledge across your: - Campaigns (paid and organic). - Website content. - Social media properties. Organic search is a channel that drives the traffic you need to achieve key business goals (e.g., conversions, visits, sales). It also builds trust – a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings. ## Types of SEO and specializations Imagine SEO as a sports team. To win, you need a strong offense and defense. But you also need fans (an audience). Think of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase: - **Technical SEO:** Optimizing the technical aspects of a website. - **On-site SEO:** Optimizing the content on a website for users and search engines. - **Off-site SEO:** [Creating brand assets](https://searchengineland.com/brand-marketing-improve-eat-signals-389390) (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation. You maintain 100% control over content and technical optimizations. That’s not always true with off-site (you can’t control links from other sites or if platforms you rely on end up shutting down or making a major change), but those activities are still a key part of this SEO trinity of success.  ### Technical optimization (technical SEO) Optimizing the technical elements of a website is crucial and fundamental for SEO success. It all starts with architecture – creating a website that can be crawled and indexed by search engines. As Gary Illyes, Google’s trends analyst, once put it in [a Reddit AMA](https://www.reddit.com/r/TechSEO/comments/ao3fmk/comment/eg1dy95/?utm_source=reddit&utm_medium=web2x&context=3): “MAKE THAT DAMN SITE CRAWLABLE.” You want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos). Key technical elements include URL structure, navigation and internal linking. User experience is another critical part of technical optimization. Search engines stress the importance of pages that load quickly and provide a good page experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS and avoiding intrusive interstitials all matter in technical SEO. Another area of technical optimization is structured data (a.k.a., schema). Adding this code to your website can help search engines better understand your content and enhance your appearance in the search results. Plus, web hosting services, CMS (content management system) and site security all play a role in SEO. ### Content optimization (on-page SEO) In SEO, your content needs to be optimized for two primary audiences: people and search engines. This means optimizing the content your audience will see (what’s actually on the page) as well as what search engines will see (the code). The goal is always to publish helpful, [high-quality content](https://searchengineland.com/what-is-quality-content-251071). You can do this through a combination of understanding your audience’s wants and needs, data and Google’s guidance. When optimizing content for people, you should make sure it: - Covers relevant topics with which you have experience or expertise. - Includes keywords people would use to find the content. - Is unique or original. - Is well-written and free of grammatical and spelling errors. - Is up to date, containing accurate information. - Includes multimedia (e.g., images, videos). - Is better than your SERP competitors. - Is readable – structured to make it easy for people to understand the information you’re sharing (think: subheadings, paragraph length, use bolding/italics, ordered/unordered lists, reading level, etc.). For search engines, some key content elements to optimize for are: - Title tags - Meta description - Header tags (H1-H6) - Image alt text - Open graph metadata [Generative engine optimization (GEO)](https://searchengineland.com/what-is-generative-engine-optimization-geo-444418) is an emerging specialty within content optimization. GEO is about optimizing your content for visibility in AI-driven search engines (or answer engines) including Google’s AI Overviews and Gemini, OpenAI’s ChatGPT and SearchGPT, Microsoft Copilot and Perplexity. ### Brand and authority building (off-site optimization) Several activities may not be “SEO” in the strictest sense but nonetheless can align with and help contribute indirectly to SEO success. Link building (the process of acquiring links to a website) is the activity most associated with off-site SEO. There can be great benefits (e.g., rankings, traffic) from getting a diverse number of links pointing at your website from relevant, authoritative, trusted websites. Link quality beats link quantity. A large quantity of quality links is the goal. How do you get those links? There are a variety of website promotion methods that synergize with SEO efforts. These include: - Brand building and brand marketing: Techniques designed to boost recognition and reputation. - PR: Public relations techniques designed to earn editorially-given links. - Content marketing: Some popular forms include creating videos, ebooks, research studies, podcasts (or being a guest on other podcasts) and guest posting (or guest blogging). - Social media marketing and optimization: Claim your brand’s handle on any and all relevant platforms, optimize it fully and share relevant content. - Listing management: Claiming, verifying and optimizing the information on any platforms where information about your company or website may be listed and found by searchers (e.g., directories, review sites, wikis). - Ratings and reviews: Getting them, monitoring them and responding to them. Generally, when talking about off-site, you’re talking about activities that are not going to directly impact your ability to rank from a purely technical standpoint. However, again, everything your brand does matters. You want your brand to be found anywhere people may search for you. As such, some people have tried to rebrand “search engine optimization” to actually mean “search experience optimization” or “[search everywhere optimization](https://searchengineland.com/search-everywhere-optimization-443738).” ### SEO specialties Search engine optimization also has a few subgenres. Each of these specialty areas is different from “regular SEO” in its own way, generally requiring additional tactics and presenting different challenges. Five such SEO specialties include: - **Ecommerce SEO:** Additional SEO elements include optimizing category pages, product pages, faceted navigation, internal linking structures, product images, product reviews, schema and more. - **Enterprise SEO:** This is SEO on a massive scale. Typically this means dealing with a website (or multiple websites/brands) with 1 million+ pages – or it may be based on the size of the organization (typically those making millions or billions in revenue per year). Doing enterprise also typically means delays trying to get SEO changes implemented by the dev team, as well as the involvement of multiple stakeholders. - **International SEO:** This is global SEO for international businesses – doing SEO for multiregional or multilingual websites – and optimizing for international search engines such as Baidu or Naver. - **Local SEO:** Here, the goal is to optimize websites for visibility in local organic search engine results by managing and obtaining reviews and business listings, among others. - **News SEO:** With news, speed is of utmost importance – specifically making sure you get into Google’s index as quickly as possible and appear in places such as Google Discover, Google’s Top Stories and Google News. There’s a need to understand best practices for paywalls, section pages, news-specific structured data, and more. ## How does SEO work? If you found this page via Google, you likely searched for something along the lines of \[what is seo?\] This guide is published on Search Engine Land, an authoritative website with expertise and experience in SEO topics (we’ve been covering all SEO changes, big and small, since 2006). Originally published in 2010, this **What is SEO** page has earned hundreds of thousands of links. Put simply, these factors (and others) have helped this guide earn a good reputation with search engines, which has helped it rank in a top 1-3 organic search position in most search engines, for a number of years. It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO. But let’s look at SEO more broadly. As a whole, SEO really works through a combination of: - **People:** The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed. - **Processes:** The actions taken to make the work more efficient. - **Technology:** The platforms and tools used. - **Activities:** The end product, or output. Many other things factor into how SEO works. What follows is a high-level look at the most important knowledge and process elements. Six critical areas, in combination, make SEO work: ### 1\. Understanding how search engines work If you want people to find your business via search – on any platform – you need to understand the technical processes behind how the engine works – and then make sure you are providing all the right “signals” to influence that visibility. When talking about traditional web search engines like Google, there are [four separate stages of search](https://searchengineland.com/search-stages-crawling-rendering-indexing-ranking-387057): - **Crawling:** Search engines use crawlers to discover pages on the web by following links and using sitemaps. - **Rendering:** Search engines generate how the page will look using HTML, JavaScript and CSS information. - **Indexing:** Search engines analyze the content and metadata of the pages they have discovered and add them to a database (though there’s no guarantee that every page on your website will be indexed). - **Ranking:** Complex algorithms look at a variety of signals to determine whether a page is relevant and of high enough quality to show when searchers enter a search query. However, optimizing for Google search is different from optimizing for search other platforms like YouTube or Amazon. Let’s take Facebook, for example, where factors such as engagement (Likes, comments, shares, etc.) and who people are connected to matter. Then, on Twitter, signals like recency, interactions, or the author’s credibility are important. And further complicating things: search engines have added machine learning elements in order to surface content – making it even harder to say “this” or “that” resulted in better or worse performance. ### 2\. Researching Research is a key part of SEO. Some forms of research that will improve SEO performance include: - **Audience research:** It’s important to understand your target audience or market. Who are they (i.e., their demographics and psychographics)? What are their pain points? What questions do they have that you can answer? - **Keyword research:** This process helps you identify and incorporate relevant and valuable search terms people use into your pages – and understand how much demand and competition there is to rank for these keywords. - **Competitor research:** What are your competitors doing? What are their strengths and weaknesses? What types of content are they publishing? - **Brand/business/client research:** What are their goals – and how can SEO help them achieve those goals? - **Website research:** A variety of SEO audits can uncover opportunities and issues on a website that are preventing success in organic search. Some audits to consider: technical SEO, content, link profile and E-E-A-T. - **SERP analysis:** This will help you understand the search intent for a given query (e.g., is it commercial, transactional, informational or navigational) and create content that is more likely to earn rankings or visibility. ### 3\. Planning An SEO strategy is your long-term action plan. You need to set goals – and a plan for how you will reach them. Think of your SEO strategy as a roadmap. The path you take likely will change and evolve over time – but the destination should remain clear and unchanged. Your SEO plan may include things such as: - Setting goals (e.g., [OKRs](https://searchengineland.com/link-building-okrs-seo-examples-428971), [SMART](https://searchengineland.com/smart-goals-seo-288724)) - Setting expectations (i.e., timelines/milestones). - Defining and aligning meaningful [KPIs and metrics](https://searchengineland.com/seo-kpis-track-measure-success-430950). - Deciding how projects will be created and implemented (internal, external or a mix). - Coordinating and communicating with key stakeholders. - Choosing and implementing tools/technology. - Hiring, training and structuring a team. - Setting a budget. - Measuring and reporting on results. - Documenting the strategy and process. ### 4\. Creating and implementing Once all the research is done, it’s time to turn ideas into action. That means: - **Creating new content:** Advise your content team on what content needs to be created. - **Recommending or implementing changes or enhancements to existing pages:** This could include updating and improving the content, adding internal links, incorporating keywords/topics/entities, or identifying other ways to optimize it further. - **Removing old, outdated or low-quality content:** This is any content that isn’t ranking well, driving converting traffic or helping you achieve your SEO goals. ### 5\. Monitoring and maintaining You need to know when something goes wrong or breaks on your website. Monitoring is critical. You need to know if traffic drops to a critical page, pages become slow, unresponsive, or fall out of the index, your entire website goes offline, links break, or any other potential catastrophic issues. ### 6\. Analyzing, assessing and reporting on performance If you don’t measure SEO, you can’t improve it. To make data-driven decisions about SEO, you’ll need to use: - **Website analytics:** Set up and use tools (at minimum, free tools such as Google Analytics, [Google Search Console](https://searchengineland.com/google-search-console-seo-guide-443942) and [Bing Webmaster Tools](https://searchengineland.com/bing-webmaster-tools-gains-new-indexnow-insights-top-seo-insights-report-438100)) to collect performance data. - **Tools and platforms:** There are many [“all-in-one” platforms](https://searchengineland.com/enterprise-seo-platforms-388566) (or suites) that offer multiple tools, but you can also choose to use only select SEO tools to track performance on specific tasks. Or, if you have the resources and none of the tools on the market do exactly what you want, you can make your own tools. After you’ve collected the data, you’ll need to report on progress. You can create reports using software or manually. Performance reporting should tell a story and be done at meaningful time intervals, typically comparing to previous report periods (e.g., year over year). This will depend on the type of website (typically, this will be monthly, quarterly, or some other interval), ### SEO is ongoing SEO never ends. Search engines, user behavior and your competitors are always changing. Websites change and move (and break) over time. Content gets stale. Your processes should improve and become more efficient. ## How SEO evolves SEO constantly evolves in a number of ways, perhaps most importantly because it is a service and a practice employed at the coalface of how humans interact with information on the web. What is most important about this, is to consider the web and search engines in the wider context of society. Libraries, for example, have existed for thousands of years. There is both documentary and archaeological record from as far back as the [seventh century BC of the existence of these places to house the collected wisdom of cultures.](https://www.history.com/news/8-impressive-ancient-libraries) In this context, the web (as an information repository and record of dank memes) is still in its infancy. In fact, [Google as a search engine has only existed since September 1998](https://searchengineland.com/guide/google). The web, and the ways we search and retrieve what we want from it, are new in the context of human memory and behavior. We access search engines through technology devices like computers, mobile phones and home assistants. As technology evolves, so does our behavior in how we use and apply it. This has implications for how search engines evolve their product capabilities and appearances, which in turn means adaptive changes for what constitutes SEO. Here are some of the main ways SEO evolves: ### Adapting to technology We have mentioned that technical SEO is one of the main types (or focuses) within SEO. In the past decade, significant changes have occurred in technology, shifting the focus of SEO work to include tasks and tactics that didn’t even exist a decade ago. - **AI-driven search results:** Just this year, significant changes in how AI drives some search results and how often such results appear have happened particularly for Google, [with AI Overviews](https://searchengineland.com/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680) and Bing’s [generative search results.](https://blogs.bing.com/search/July-2024/generativesearch) - **Mobile-first indexing:** A decade ago, the SEO industry was constantly preoccupied with focusing on making websites that were optimized to work well on mobile phones, so that they would appear in search engines when used on a mobile phone. By 2021 63% of Google searches in the [U.S. occurred on a mobile phone, and the](https://searchengineland.com/google-says-mobile-first-indexing-is-complete-after-almost-7-years-434011) Google Index now favors a site’s mobile performance as its lead indicator (completed 2023). - **Speed and user experience:** As device usage and capabilities improve, so do WiFi’s capabilities in terms of speed and penetration — and then our behaviors and expectations of services we consume. If we consider what felt normal a decade ago, when using a mobile phone, for example, we tend to get very frustrated as consumers when we experience anything like the slow-to-load pages with missing content of the noughties. In the three specific areas of rapid change above, SEO practice must match pace, or fail. Within each of these three areas there are a multitude of component changes, features and technologies that we now consider an everyday part of SEO. ### Adapting to society While technology and the way we use it in everyday life is also a part of societal change, there are additional considerations in the way that society is changing outside of technology that also require SEO considerations and strategic change and development. - **Macroeconomics:** Local and global economic recessions, war conflicts and famine have significant effects on large businesses, supply chains, interest rates, credit availability and consumer income and spending. All of these can have both direct and indirect effects on human behavior that require strategic changes in marketing. SEO is a marketing discipline and must [adapt strategically when economic conditions are hard and changing.](https://searchengineland.com/evolve-seo-strategy-435060) - **The COVID pandemic:** Perhaps the first global pandemic in the age of the internet and search engines, the COVID pandemic saw a hard and fast change in consumer behavior driven by public health mandates across the world. So many businesses experienced rapid change as a result of the COVID pandemic, which required significant changes to online and offline marketing strategies at a rate previously never seen. SEO has taken center stage in recent years as both technology and society have evolved due to progress and innovation as well as for reactive reasons in response to challenges. - As a marketing discipline and practice, SEO evolves as our society and technology evolves. - As a career choice, SEO is an ongoing growth area. ## SEO as a service The SEO market will grow from $75.13 billion in 2023 to $88.91 billion in 2024 at an annual growth rate of 18.3%, reaching $170 billion in 2028 at a CAGR of 17.6%, according to the 2024 [Research and Markets SEO Services report](https://www.researchandmarkets.com/report/seo). It is no wonder, then, that SEO is also a well-established professional service, considering the ubiquity of search engines and search as an activity, combined with mobile phones’ capabilities and the ever-changing economic climate. SEO is a marketing discipline and a job title. You can “do” SEO as well as “be” an SEO (search engine optimizer). There are myriad roles and responsibilities within SEO, as well as many specialisms that reflect the different types of SEO and the skills and capabilities required. Understanding how to get started with a career in SEO can be slightly overwhelming at first. Unlike more established professions (e.g., law, accounting) there aren’t universally established and recognized formal high-education courses or professional qualifications. Additionally there are a lot of data-skill requirements, as much of the practice of optimization, requires analyzing performance status and planning how and where to improve against the metrics that matter. Data sources like Google Analytics and Google Search Console are free and the best place to get started with understanding website performance data. In addition, utilizing data from [Semrush](https://www.semrush.com/) we’ve created a set of free tools that can give you a great way to get started in understanding performance data: - [Free SEO Checker](https://searchengineland.com/tools/seo-checker) - [Free Keyword Research Tool](https://searchengineland.com/tools/keyword-research-tool) - [Free Keyword Difficulty Checker](https://searchengineland.com/tools/keyword-difficulty-checker-tool) - [Free Keyword Ranking Checker](https://searchengineland.com/tools/keyword-rank-checker) - [Free Keyword Generator](https://searchengineland.com/tools/keyword-generator) - [Free Backlink Research](https://searchengineland.com/tools/backlink-research) - [Free Website Traffic Checker](https://searchengineland.com/tools/website-traffic-checker) - [Free Website Authority Checker](https://searchengineland.com/tools/website-authority-tool) - [Free SERP Checker](https://searchengineland.com/tools/serp-checker-tool) - [Free Competitor Analysis Tool](https://searchengineland.com/tools/competitor-analysis-tool) Learning a new discipline may seem daunting at first, but there are many ways to get started. We’ve collated a number of further resources below. ## How to learn SEO Now that you understand more about what SEO is and how it works – how can you learn more? Reading (or, if you prefer, watching or listening to) the latest SEO news, research, best practices and other developments should become one of your regular habits, whether it’s daily, weekly or monthly. You should also invest in attending at least one or two events per year. The expectations and behavior of searchers are constantly evolving, which means algorithms are constantly changing to keep up. That, in combination with new breakthroughs in technology (look no further than the explosive rise of ChatGPT in late 2022 and the sudden addition of generative AI to search results in 2023). Here are some trusted resources and tips to help you grow as an SEO professional. ### Search Engine Land’s SEO resources Search Engine Land has been covering SEO since 2006. In addition to news stories written by our editorial staff, Search Engine Land publishes contributed articles from a diverse group of subject matter experts featuring helpful SEO tips, tactics, trends and analysis. We’re biased, but we highly suggest you sign up to receive [Search Engine Land’s free email newsletter](https://searchengineland.com/newsletters) featuring a roundup of the latest SEO news, and insights every weekday. Search Engine Land also has multiple categories on [topics](https://searchengineland.com/library) dedicated to specific areas and platforms which you may find helpful: - [All SEO](https://searchengineland.com/library/seo) - [Bing SEO](https://searchengineland.com/library/platforms/microsoft/bing/bing-seo) - [Content SEO](https://searchengineland.com/library/seo/content) - [Ecommerce SEO](https://searchengineland.com/library/seo/ecommerce) - [Enterprise SEO](https://searchengineland.com/library/seo/enterprise-seo) - [Google: E-E-A-T](https://searchengineland.com/library/platforms/google/e-e-a-t) - [Google algorithm updates](https://searchengineland.com/library/platforms/google/google-algorithm-updates) - [Google Search Console](https://searchengineland.com/library/platforms/google/google-search-console) - [Google search features](https://searchengineland.com/library/platforms/google/search-features) - [Link building](https://searchengineland.com/library/seo/link-building) - [Local SEO](https://searchengineland.com/library/seo/local) - [News SEO](https://searchengineland.com/library/seo/news-publisher) - [Technical SEO](https://searchengineland.com/library/seo/technical) ### Search Engine Land’s Periodic Table of SEO Elements Search Engine Land’s interactive [Periodic Table of SEO](https://searchengineland.com/seotable) is a resource meant to help you visualize the essential individual elements that combine to creating an optimal SEO strategy, with sustained effort.  ### Google’s SEO resources - [Google Search Essentials](https://developers.google.com/search/docs/essentials): Google explains technical requirements, spam policies and key best practices in this guide. - [SEO starter guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide): An overview of SEO basics, according to Google’s best practices. - [Search quality evaluator guidelines](https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf): This document explains how Google instructs human raters to evaluate the quality of its search results by examining the experience, expertise, authoritativeness and trustworthiness of content and websites. ### Developing your SEO skills One of the best ways to learn SEO is to experiment. Hands-on experience is one of the absolute best ways to advance your skills and deepen your SEO knowledge. Build your own websites – and make them about topics you are passionate about. Try out various tactics and techniques. See what works and what doesn’t. SEO requires many other skills. Dig deeper into some of those in [13 essential SEO skills you need to succeed](https://searchengineland.com/essential-seo-skills-388876). Another way to advance your career is by attending a search conference. The Search Engine Land team programs the [Search Marketing Expo (SMX) conference series](https://searchengineland.com/smx), which has a dedicated SEO track that dives into various aspects of SEO and features some excellent speakers and presentations. [SMX](https://searchengineland.com/smx) Advanced takes place in June and SMX Next in November. Beyond that, there are several other options (free and paid) to learn SEO: - Websites, blogs and publications. - Books and ebooks. - Videos. - Podcasts. - Webinars. - Conferences, events and meetups. - Courses. - Training and certification programs. - Groups (e.g., social media, Slack). - Newsletters. - Following experts on social media. - Forums. Just be careful. While there are many reliable resources, you (or your clients) will eventually discover outdated or incorrect SEO information. **Bottom line:** There are no “universal” truths or some big secret to SEO. The truth is, you have to put in the work in all the phases of SEO to grow your visibility, clicks, traffic, authority, conversions, sales and revenue. --- *This guide was written by [Danny Goodwin](https://searchengineland.com/author/danny-goodwin), Editorial Director of Search Engine Land & [SMX](https://searchengineland.com/smx/), and editorially reviewed by [Nichola Stott](https://searchengineland.com/author/nichola-stott), SEO Manager of Third Door Media.* --- *Search Engine Land is owned by [Semrush](https://www.semrush.com/). We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of [Semrush](https://www.semrush.com/) Inc.* --- ### About the Author [](https://twitter.com/intent/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F®ion=follow_link&screen_name=sengineland&tw_p=followbutton&variant=2.0)  [Search Engine Land](https://searchengineland.com/author/search-engine-land) Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land. Get the newsletter search marketers rely on. ## Find Your SEO Issues in 30 Seconds Free technical audit shows what's blocking your search visibility. Audit My Site Powered by Semrush • Try [TechCrunch](https://tools.searchengineland.com/seo-checker?q=techcrunch.com) Webinar [This is What Happens When You Add AI to Your (Fragile) Stack & Processes](https://www.bigmarker.com/third-door-media/this-is-what-happens-when-you-add-ai-to-your-fragile-stack-processes?utm_source=sel&utm_medium=textlink&utm_bmcr_source=dmdhome&utm_term=dmdhome&utm_campaign=webinars "Date of Webninar: 2026-03-05") --- ## Related Articles [](https://searchengineland.com/latest-jobs-in-search-marketing-378959) [SEO](https://searchengineland.com/library/seo) [## The latest jobs in search marketing](https://searchengineland.com/latest-jobs-in-search-marketing-378959) [Anu Adegbola](https://searchengineland.com/author/anu-adegbola "Posts by Anu Adegbola") [](https://searchengineland.com/cloudflare-markdown-for-agents-469246) [SEO](https://searchengineland.com/library/seo) [## Cloudflare’s Markdown for Agents AI feature has SEOs on alert](https://searchengineland.com/cloudflare-markdown-for-agents-469246) [Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") [](https://searchengineland.com/seo-visibility-systems-469169) [SEO](https://searchengineland.com/library/seo) [## SEO leaders: stop chasing rankings, start building visibility systems](https://searchengineland.com/seo-visibility-systems-469169) [Kristina Bergwall](https://searchengineland.com/author/kristina-bergwall "Posts by Kristina Bergwall") ## Webinars [View all Webinars](https://searchengineland.com/webinars) ## Intelligence Reports [View all Intelligence Reports](https://searchengineland.com/intelligence-reports) ## White Papers [View all White Papers](https://searchengineland.com/white-papers) Get the newsletter search marketers rely on. ## Find Your SEO Issues in 30 Seconds Free technical audit shows what's blocking your search visibility. 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# Search Engine Land > Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more. ## Documentation - [> What is PPC?](https://searchengineland.com/guide/what-is-paid-search) - [> Digital PR for SEO: Backlinks, authority, and rankings](https://searchengineland.com/guide/digital-pr-for-seo) - [> International SEO execution](https://searchengineland.com/guide/international-seo-strategy) - [> ChatGPT for SEO: Boost rankings & automate workflows](https://searchengineland.com/guide/chatgpt-for-seo) - [> Ecommerce SEO: Start where shoppers search](https://searchengineland.com/guide/ecommerce-seo) - [> What is link equity and why does it still matter?](https://searchengineland.com/guide/link-equity) - [> 44 best ChatGPT prompts for SEO](https://searchengineland.com/guide/seo-prompts-for-chatgpt) - [> Local SEO predictions 2025](https://searchengineland.com/guide/local-seo-in-2025) - [> Content marketing strategy](https://searchengineland.com/guide/content-marketing-strategy) - [> Your guide to sitemaps](https://searchengineland.com/guide/sitemap) - [> ALL GUIDES](https://searchengineland.com/guide) - [> Mastering social media content creation](https://searchengineland.com/guide/social-media-content-creation) - [> Best social media planning tools 2025](https://searchengineland.com/guide/social-media-planning-tools) - [> 57 Facebook statistics 2025](https://searchengineland.com/guide/facebook-statistics) - [> Ad Size Guide](https://searchengineland.com/guide/ad-size) - [> Online Advertising Glossary](https://searchengineland.com/guide/glossary) - [Search marketing](https://searchengineland.com/guide/what-is-sem) - [Google as a search engine has only existed since September 1998](https://searchengineland.com/guide/google) ## Main - [What Is SEO - Search Engine Optimization?](https://searchengineland.com/guide/what-is-seo): Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types… - [About us](https://searchengineland.com/about) - [sel logo](https://searchengineland.com/) - [Newsletters](https://searchengineland.com/newsletters) - [> All SEO](https://searchengineland.com/library/seo) - [> Google algorithm updates](https://searchengineland.com/library/platforms/google/google-algorithm-updates) - [> Jobs](https://searchengineland.com/latest-jobs-in-search-marketing-378959) - [> Ecommerce](https://searchengineland.com/library/seo/ecommerce) - [> Content](https://searchengineland.com/library/seo/content) - [> Enterprise](https://searchengineland.com/library/seo/enterprise-seo) ## Support - [Contact](https://searchengineland.com/contact)
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Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns. - [Why governance maturity is a competitive advantage for SEO](https://searchengineland.com/governance-maturity-seo-468602.md) - Published: 2026-02-10 - Last Modified: 2026-02-09 - Excerpt: AI Overviews, redesigns, and rogue launches expose weak SEO processes. Discover why visibility governance protects rankings and teams. - [Why PPC measurement feels broken (and why it isn’t)](https://searchengineland.com/ppc-measurement-broken-468574.md) - Published: 2026-02-10 - Last Modified: 2026-02-09 - Excerpt: As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking. - [How SEO leaders can explain agentic AI to ecommerce executives](https://searchengineland.com/seo-leaders-explain-agentic-ai-ecommerce-execs-468540.md) - Published: 2026-02-10 - Last Modified: 2026-02-09 - Excerpt: Agentic AI is entering executive conversations. Here's how to explain what's changing, what isn't, and how ecommerce brands should respond. - [What repeated ChatGPT runs reveal about brand visibility](https://searchengineland.com/repeated-chatgpt-runs-brand-visibility-468552.md) - Published: 2026-02-10 - Last Modified: 2026-02-09 - Excerpt: Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short. - [OpenAI starts testing ChatGPT ads](https://searchengineland.com/openai-starts-testing-chatgpt-ads-468593.md) - Published: 2026-02-09 - Last Modified: 2026-02-09 - Excerpt: OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI. - [Reddit says 80 million people now use its search weekly](https://searchengineland.com/reddit-search-80-million-people-468598.md) - Published: 2026-02-09 - Last Modified: 2026-02-09 - Excerpt: Reddit is unifying search with its AI Q&A. It's goal: to become an end-to-end discovery engine where users finish, not just start, queries. - [OpenAI begins testing ads inside ChatGPT](https://searchengineland.com/openai-begins-testing-ads-inside-chatgpt-2-468593.md) - Published: 2026-02-09 - Last Modified: 2026-02-09 - Excerpt: OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI. - [Google AI Mode doesn’t favor above-the-fold content: Study](https://searchengineland.com/google-ai-mode-above-the-fold-content-study-468578.md) - Published: 2026-02-09 - Last Modified: 2026-02-09 - Excerpt: It's not about placement, it's about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page. - [A preview of ChatGPT’s ad controls just surfaced](https://searchengineland.com/a-preview-of-chatgpts-ad-controls-just-surfaced-468580.md) - Published: 2026-02-09 - Last Modified: 2026-02-09 - Excerpt: The leaked ChatGPT ad settings preview shows advertisers how personalization and privacy will shape ads in conversational AI. - [What Google and Microsoft patents teach us about GEO](https://searchengineland.com/google-microsoft-patents-geo-468436.md) - Published: 2026-02-09 - Last Modified: 2026-02-06 - Excerpt: Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in generative results. - [Why GA4 alone can’t measure the real impact of AI SEO](https://searchengineland.com/why-ga4-alone-cant-measure-the-real-impact-of-ai-seo-468387.md) - Published: 2026-02-09 - Last Modified: 2026-02-06 - Excerpt: Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead. - [How to diagnose and fix the biggest blocker to PPC growth](https://searchengineland.com/ppc-growth-blocker-diagnose-fix-468368.md) - Published: 2026-02-09 - Last Modified: 2026-02-06 - Excerpt: Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth. - [Amanda Farley talks broken pixels and calm leadership](https://searchengineland.com/amanda-farley-talks-broken-pixels-and-calm-leadership-468484.md) - Published: 2026-02-06 - Last Modified: 2026-02-06 - Excerpt: Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership. - [Performance Max built-in A/B testing for creative assets spotted](https://searchengineland.com/performance-max-built-in-a-b-testing-for-creative-assets-spotted-468459.md) - Published: 2026-02-06 - Last Modified: 2026-02-06 - Excerpt: Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works. - [Google Ads adds a diagnostics hub for data connections](https://searchengineland.com/google-ads-adds-a-diagnostics-hub-for-data-connections-468434.md) - Published: 2026-02-06 - Last Modified: 2026-02-06 - Excerpt: Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and campaign performance. - [Performance Max reporting for ecommerce: What Google is and isn’t showing you](https://searchengineland.com/performance-max-reporting-ecommerce-smx-next-465948.md) - Published: 2026-02-06 - Last Modified: 2026-02-06 - Excerpt: Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control. - [Why content that ranks can still fail AI retrieval](https://searchengineland.com/content-ranks-fail-ai-retrieval-468301.md) - Published: 2026-02-06 - Last Modified: 2026-02-05 - Excerpt: AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse. - [How PR teams can measure real impact with SEO, PPC, and GEO](https://searchengineland.com/pr-measurement-seo-ppc-geo-468335.md) - Published: 2026-02-06 - Last Modified: 2026-02-05 - Excerpt: A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers. - [Why most B2B buying decisions happen on Day 1 – and what video has to do with it](https://searchengineland.com/why-most-b2b-buying-decisions-happen-on-day-1-and-what-video-has-to-do-with-it-468280.md) - Published: 2026-02-06 - Last Modified: 2026-02-05 - Excerpt: 86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. - [Google & Bing don’t recommend seperate markdown pages for LLMs](https://searchengineland.com/google-bing-dont-recommend-seperate-markdown-pages-for-llms-468365.md) - Published: 2026-02-06 - Last Modified: 2026-02-06 - Excerpt: This is a heated debate now, but it seems that the major search engines are not recommending this "strategy." - [Your local rankings look fine. So why are calls disappearing?](https://searchengineland.com/local-rankings-fine-calls-vanishing-468321.md) - Published: 2026-02-05 - Last Modified: 2026-02-05 - Excerpt: AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change. - [Google releases Discover core update – February 2026](https://searchengineland.com/google-releases-discover-core-update-february-2026-468308.md) - Published: 2026-02-05 - Last Modified: 2026-02-05 - Excerpt: This Discover update will show more locally relevant content based on the users country. - [Google Ads no longer runs on keywords. It runs on intent.](https://searchengineland.com/google-ads-intent-not-keywords-468271.md) - Published: 2026-02-05 - Last Modified: 2026-02-05 - Excerpt: If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy. - [Google says AI search is driving an ‘expansionary moment’](https://searchengineland.com/google-ai-search-expansionary-moment-468281.md) - Published: 2026-02-05 - Last Modified: 2026-02-05 - Excerpt: AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries. - [How AI is reshaping local search and what enterprises must do now](https://searchengineland.com/local-search-ai-enterprises-468255.md) - Published: 2026-02-05 - Last Modified: 2026-02-05 - Excerpt: AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance. - [Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’](https://searchengineland.com/seo-teams-use-ai-468242.md) - Published: 2026-02-05 - Last Modified: 2026-02-04 - Excerpt: Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority. - [How first-party data drives better outcomes in AI-powered advertising](https://searchengineland.com/first-party-data-ai-powered-advertising-468198.md) - Published: 2026-02-05 - Last Modified: 2026-02-04 - Excerpt: Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured. - [Google Ads tightens access control with multi-party approval](https://searchengineland.com/google-ads-multi-party-approval-468233.md) - Published: 2026-02-04 - Last Modified: 2026-02-04 - Excerpt: Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes. - [Google Ads adds a second set of eyes for high-risk account changes](https://searchengineland.com/google-ads-adds-a-second-set-of-eyes-for-high-risk-account-changes-468233.md) - Published: 2026-02-04 - Last Modified: 2026-02-04 - Excerpt: Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes. - [In Google Ads automation, everything is a signal in 2026](https://searchengineland.com/in-google-ads-automation-everything-is-a-signal-in-2026-468218.md) - Published: 2026-02-04 - Last Modified: 2026-02-03 - Excerpt: Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift. - [Anthropic says Claude will remain ad-free as ChatGPT tests ads](https://searchengineland.com/anthropic-claude-no-ads-468232.md) - Published: 2026-02-04 - Last Modified: 2026-02-04 - Excerpt: Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude. - [DOJ and states appeal Google search antitrust remedies ruling](https://searchengineland.com/doj-states-appeal-google-search-antitrust-remedies-ruling-468230.md) - Published: 2026-02-04 - Last Modified: 2026-02-04 - Excerpt: The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies. - [How Google Ads quality score really affects your CPCs](https://searchengineland.com/google-ads-quality-score-cpcs-468204.md) - Published: 2026-02-04 - Last Modified: 2026-02-03 - Excerpt: High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results. - [Google may be cracking down on self-promotional ‘best of’ listicles](https://searchengineland.com/google-cracking-down-self-promotional-best-of-listicles-468227.md) - Published: 2026-02-04 - Last Modified: 2026-02-04 - Excerpt: SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals. - [What higher ed data shows about SEO visibility and AI search](https://searchengineland.com/higher-ed-data-seo-visibility-ai-search-468193.md) - Published: 2026-02-04 - Last Modified: 2026-02-03 - Excerpt: Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search. - [Google lists Googlebot file limits for crawling](https://searchengineland.com/google-lists-googlebot-file-limits-for-crawling-468226.md) - Published: 2026-02-04 - Last Modified: 2026-02-04 - Excerpt: Google updated two of its help documents to clarify how much Googlebot can crawl. - [Why Google’s Performance Max advice often fails new advertisers](https://searchengineland.com/google-performance-max-advice-fails-new-advertisers-468188.md) - Published: 2026-02-04 - Last Modified: 2026-02-03 - Excerpt: Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning. - [Microsoft launches Publisher Content Marketplace for AI licensing](https://searchengineland.com/microsoft-launches-publisher-content-marketplace-for-ai-licensing-468191.md) - Published: 2026-02-03 - Last Modified: 2026-02-03 - Excerpt: New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content. - [Google: 75% of crawling issues come from two common URL mistakes](https://searchengineland.com/google-biggest-crawling-issues-468186.md) - Published: 2026-02-03 - Last Modified: 2026-02-03 - Excerpt: Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers. - [Inspiring examples of responsible and realistic vibe coding for SEO](https://searchengineland.com/vibe-coding-for-seo-467865.md) - Published: 2026-02-03 - Last Modified: 2026-02-03 - Excerpt: Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects. - [LinkedIn: AI-powered search cut traffic by up to 60%](https://searchengineland.com/linkedin-ai-powered-search-cut-traffic-468187.md) - Published: 2026-02-03 - Last Modified: 2026-02-03 - Excerpt: LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works. - [Are we ready for the agentic web?](https://searchengineland.com/are-we-ready-for-the-agentic-web-468154.md) - Published: 2026-02-03 - Last Modified: 2026-02-02 - Excerpt: The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like. - [7 digital PR secrets behind strong SEO performance](https://searchengineland.com/7-digital-pr-secrets-behind-strong-seo-performance-468159.md) - Published: 2026-02-03 - Last Modified: 2026-02-03 - Excerpt: As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works. - [Google’s biggest crawling challenges are faceted navigation, action parameters and more](https://searchengineland.com/googles-biggest-crawling-challenges-are-faceted-navigation-action-parameters-and-more-468186.md) - Published: 2026-02-03 - Last Modified: 2026-02-03 - Excerpt: Crawlers can cause your site to load slowly if you do not manage the URLs on your website properly. - [Microsoft rolls out multi-turn search in Bing](https://searchengineland.com/microsoft-rolls-out-multi-turn-search-in-bing-468183.md) - Published: 2026-02-03 - Last Modified: 2026-02-03 - Excerpt: This shows a Copilot search box on the bottom of the Bing search results, as you scroll down. - [Why most SEO failures are organizational, not technical](https://searchengineland.com/why-most-seo-failures-are-organizational-not-technical-468167.md) - Published: 2026-02-03 - Last Modified: 2026-02-03 - Excerpt: SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process. - [Google Ads API update cracks open Performance Max by channel](https://searchengineland.com/google-ads-api-update-cracks-open-performance-max-by-channel-468170.md) - Published: 2026-02-02 - Last Modified: 2026-02-02 - Excerpt: Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization. - [How to build a modern Google Ads targeting strategy like a pro](https://searchengineland.com/modern-targeting-strategy-google-ads-smx-next-465927.md) - Published: 2026-02-02 - Last Modified: 2026-02-02 - Excerpt: Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content. - [OpenAI quietly lays groundwork for ads in ChatGPT](https://searchengineland.com/openai-quietly-lays-groundwork-for-ads-in-chatgpt-468162.md) - Published: 2026-02-02 - Last Modified: 2026-02-02 - Excerpt: ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers. - [Human experience optimization: Why experience now shapes search visibility](https://searchengineland.com/human-experience-optimization-why-experience-now-shapes-search-visibility-468132.md) - Published: 2026-02-02 - Last Modified: 2026-01-30 - Excerpt: Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals. - [Ads in ChatGPT: Why behavior matters more than targeting](https://searchengineland.com/ads-in-chatgpt-why-behavior-matters-more-than-targeting-468144.md) - Published: 2026-02-02 - Last Modified: 2026-01-30 - Excerpt: ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. - [Advanced ways to use competitive research in SEO and AEO](https://searchengineland.com/advanced-competitive-research-seo-433277.md) - Published: 2026-02-02 - Last Modified: 2026-01-30 - Excerpt: Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click. - [The in-house vs. agency debate misses the real paid media problem](https://searchengineland.com/the-in-house-vs-agency-debate-misses-the-real-paid-media-problem-467885.md) - Published: 2026-02-02 - Last Modified: 2026-01-26 - Excerpt: Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down. - [Kirk Williams discusses why client fit is very important](https://searchengineland.com/kirk-williams-discusses-why-client-fit-is-very-important-468139.md) - Published: 2026-01-30 - Last Modified: 2026-01-30 - Excerpt: Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early. - [Google tests third-party endorsements in search ads](https://searchengineland.com/google-tests-third-party-endorsements-in-search-ads-468135.md) - Published: 2026-01-30 - Last Modified: 2026-01-30 - Excerpt: Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results. - [What 2 million LLM sessions reveal about AI discovery](https://searchengineland.com/2-million-llm-sessions-ai-discovery-468115.md) - Published: 2026-01-30 - Last Modified: 2026-01-29 - Excerpt: From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026. - [7 custom GPT ideas to automate SEO workflows](https://searchengineland.com/custom-gpt-ideas-automate-seo-workflows-468101.md) - Published: 2026-01-30 - Last Modified: 2026-01-29 - Excerpt: How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work. - [Is SEO a brand channel or a performance channel? Now it’s both](https://searchengineland.com/seo-brand-performance-channel-468095.md) - Published: 2026-01-30 - Last Modified: 2026-01-29 - Excerpt: AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings. - [Google Ads API v23 brings PMax data, richer invoicing, scheduling](https://searchengineland.com/google-ads-api-v23-468104.md) - Published: 2026-01-29 - Last Modified: 2026-01-29 - Excerpt: Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting. - [How to optimize for AI search: 12 proven LLM visibility tactics](https://searchengineland.com/optimize-ai-search-llm-visibility-tactics-468106.md) - Published: 2026-01-29 - Last Modified: 2026-01-29 - Excerpt: A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now. - [How to optimize for AI search: 12 proven LLM visibility tactics](https://searchengineland.com/how-to-optimize-for-ai-search-12-proven-llm-visibility-tactics-468106.md) - Published: 2026-01-29 - Last Modified: 2026-01-29 - Excerpt: A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now. - [1/3rd of publishers say they will block Google Search AI-generative features like AI Overviews](https://searchengineland.com/1-3rd-of-publishers-say-they-will-block-google-search-ai-generative-features-like-ai-overviews-468107.md) - Published: 2026-01-29 - Last Modified: 2026-01-29 - Excerpt: 42% said they would not block Google and 25% are still unsure. - [Google Ads API v23 kicks off faster releases for 2026](https://searchengineland.com/google-ads-api-v23-kicks-off-faster-releases-for-2026-468104.md) - Published: 2026-01-29 - Last Modified: 2026-01-29 - Excerpt: Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting. - [When search performance improves but pipeline doesn’t](https://searchengineland.com/when-search-performance-improves-but-pipeline-doesnt-468073.md) - Published: 2026-01-29 - Last Modified: 2026-01-28 - Excerpt: Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement fail. - [How to find great writers (and other content marketing struggles)](https://searchengineland.com/how-to-find-great-writers-and-other-content-marketing-struggles-468071.md) - Published: 2026-01-29 - Last Modified: 2026-01-28 - Excerpt: You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond. - [Why AI makes agency-client relationships matter more than ever](https://searchengineland.com/why-ai-makes-agency-client-relationships-matter-more-than-ever-468067.md) - Published: 2026-01-29 - Last Modified: 2026-01-28 - Excerpt: AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart. - [AI local visibility is up to 30x harder than ranking in Google: Report](https://searchengineland.com/ai-local-visibility-report-2026-468085.md) - Published: 2026-01-28 - Last Modified: 2026-01-28 - Excerpt: Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility. - [Meta tests paid subscriptions](https://searchengineland.com/meta-tests-paid-subscriptions-468083.md) - Published: 2026-01-28 - Last Modified: 2026-01-28 - Excerpt: Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on. - [AI recommendation lists repeat less than 1% of the time: Study](https://searchengineland.com/ai-recommendation-lists-rarely-repeat-study-468076.md) - Published: 2026-01-28 - Last Modified: 2026-01-28 - Excerpt: AI recommendations vary wildly even with identical prompts. The data shows intent holds, but position tracking is mostly noise. - [AI recommendation lists repeat less than 1% of the time, study finds](https://searchengineland.com/ai-recommendation-lists-repeat-less-than-1-of-the-time-study-finds-468076.md) - Published: 2026-01-28 - Last Modified: 2026-01-28 - Excerpt: When ChatGPT, Claude, or Google’s AI get asked for brand or product recommendations, they almost never return the same list twice — and almost never in the same order. That’s the big finding from a new study from Rand Fishkin, CEO and co-founder of SparkToro, and Patrick O’Donnell, CTO and co-founder of Gumshoe.ai. They investigated […] - [The future of search visibility: What 6 SEO leaders predict for 2026](https://searchengineland.com/ai-search-visibility-seo-predictions-2026-468042.md) - Published: 2026-01-28 - Last Modified: 2026-01-27 - Excerpt: AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026. - [Google adds one-click ad previews to PMax](https://searchengineland.com/google-adds-one-click-ad-previews-to-pmax-468077.md) - Published: 2026-01-28 - Last Modified: 2026-01-28 - Excerpt: Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the asset group table. - [Google searches per U.S. user fell nearly 20% YoY: Report](https://searchengineland.com/google-searches-per-us-user-fall-report-468051.md) - Published: 2026-01-28 - Last Modified: 2026-01-27 - Excerpt: Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities. - [How to optimize video for AI-powered search](https://searchengineland.com/how-to-optimize-video-for-ai-powered-search-468026.md) - Published: 2026-01-28 - Last Modified: 2026-01-28 - Excerpt: Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy. - [Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together](https://searchengineland.com/meta-ai-driven-advertising-system-andromeda-gem-468020.md) - Published: 2026-01-28 - Last Modified: 2026-01-27 - Excerpt: Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026. - [Google may give sites a way to opt out of AI search generative features](https://searchengineland.com/google-may-give-sites-a-way-to-opt-out-of-ai-search-generative-features-468063.md) - Published: 2026-01-28 - Last Modified: 2026-01-28 - Excerpt: You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features. - [Bing Webmaster Tools testing new AI Performance report](https://searchengineland.com/bing-webmaster-tools-testing-new-ai-performance-report-468039.md) - Published: 2026-01-27 - Last Modified: 2026-01-27 - Excerpt: Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results. - [Google AI Overviews follow up questions jump you directly to AI Mode](https://searchengineland.com/google-ai-overviews-follow-up-questions-jump-you-directly-to-ai-mode-468016.md) - Published: 2026-01-27 - Last Modified: 2026-01-27 - Excerpt: This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default. - [Yahoo! Scout – Yahoo’s return to search and web discovery](https://searchengineland.com/yahoo-scout-yahoos-return-to-search-and-web-discovery-467907.md) - Published: 2026-01-27 - Last Modified: 2026-01-27 - Excerpt: Yahoo! Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience. - [Is your account ready for Google AI Max? A pre-test checklist](https://searchengineland.com/google-ai-max-checklist-467929.md) - Published: 2026-01-27 - Last Modified: 2026-01-26 - Excerpt: AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it. - [4 Facebook ad templates that still work in 2026 (with real examples)](https://searchengineland.com/facebook-ad-templates-examples-467942.md) - Published: 2026-01-27 - Last Modified: 2026-01-26 - Excerpt: The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear. - [Why Search and Shopping ads stop scaling without demand](https://searchengineland.com/why-search-shopping-ads-stop-scaling-without-demand-467961.md) - Published: 2026-01-27 - Last Modified: 2026-01-26 - Excerpt: Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance. - [EU puts Google’s AI and search data under DMA spotlight](https://searchengineland.com/eu-puts-googles-ai-and-search-data-under-dma-spotlight-468019.md) - Published: 2026-01-27 - Last Modified: 2026-01-27 - Excerpt: Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping competition. - [ChatGPT ads come with premium prices — and limited data](https://searchengineland.com/chatgpt-ads-come-with-premium-prices-and-limited-data-467970.md) - Published: 2026-01-26 - Last Modified: 2026-01-26 - Excerpt: OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return. - [Google research points to a post-query future for search intent](https://searchengineland.com/google-research-small-models-intent-extraction-467960.md) - Published: 2026-01-26 - Last Modified: 2026-01-26 - Excerpt: Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed. - [From searching to delegating: Adapting to AI-first search behavior](https://searchengineland.com/from-searching-to-delegating-adapting-to-ai-first-search-behavior-467888.md) - Published: 2026-01-26 - Last Modified: 2026-01-23 - Excerpt: As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt. - [Google Ads debuts centralized Experiment Center](https://searchengineland.com/google-ads-debuts-centralized-experiment-center-467941.md) - Published: 2026-01-26 - Last Modified: 2026-01-26 - Excerpt: Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling. - [Why Performance Max looks different for B2B in 2026](https://searchengineland.com/why-performance-max-looks-different-for-b2b-in-2026-467876.md) - Published: 2026-01-26 - Last Modified: 2026-01-23 - Excerpt: PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing. - [Why first-touch analytics matters more than ever for SEO in 2026](https://searchengineland.com/first-touch-analytics-matters-seo-467840.md) - Published: 2026-01-26 - Last Modified: 2026-01-23 - Excerpt: AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue. - [Apple Ads adds more ad slots to App Store search results](https://searchengineland.com/apple-ads-adds-more-ad-slots-to-app-store-search-results-467905.md) - Published: 2026-01-23 - Last Modified: 2026-01-23 - Excerpt: Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches. - [The URL mistake that killed Black Friday ft Nick Handley](https://searchengineland.com/the-url-mistake-that-killed-black-friday-ft-nick-handley-467898.md) - Published: 2026-01-23 - Last Modified: 2026-01-23 - Excerpt: One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors. - [Google Ads bug removes notes option for some advertisers](https://searchengineland.com/google-ads-bug-removes-notes-option-for-some-advertisers-467895.md) - Published: 2026-01-23 - Last Modified: 2026-01-23 - Excerpt: A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation. - [Google Ads bug blocks edits to Performance Max asset groups](https://searchengineland.com/google-ads-bug-blocks-edits-to-performance-max-asset-groups-467877.md) - Published: 2026-01-23 - Last Modified: 2026-01-23 - Excerpt: A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround. - [TikTok launches U.S.-controlled joint venture to meet national security rules](https://searchengineland.com/tiktok-launches-u-s-controlled-joint-venture-467875.md) - Published: 2026-01-23 - Last Modified: 2026-01-23 - Excerpt: TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned tech is regulated. - [A smarter way to approach AI prompting](https://searchengineland.com/ai-prompting-rubrics-467813.md) - Published: 2026-01-23 - Last Modified: 2026-01-22 - Excerpt: Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows. - [Agentic AI and vibe coding: The next evolution of PPC management](https://searchengineland.com/agentic-ai-and-vibe-coding-the-next-evolution-of-ppc-management-467805.md) - Published: 2026-01-23 - Last Modified: 2026-01-22 - Excerpt: Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next. - [Google: Forced syndication would permanently expose its ad systems](https://searchengineland.com/google-forced-syndication-would-permanently-expose-its-ad-systems-467857.md) - Published: 2026-01-22 - Last Modified: 2026-01-22 - Excerpt: Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic. - [Google outlines risks of exposing its search index, rankings, and live results](https://searchengineland.com/google-elizabeth-reid-affidavit-antitrust-467838.md) - Published: 2026-01-22 - Last Modified: 2026-01-22 - Excerpt: Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user privacy at risk. - [Google adds cross-campaign testing with new Mix Experiments beta](https://searchengineland.com/google-adds-cross-campaign-testing-with-new-mix-experiments-beta-467837.md) - Published: 2026-01-22 - Last Modified: 2026-01-22 - Excerpt: Google’s new Campaign Mix Experiments beta lets advertisers test multiple campaign types and budget strategies together to see what truly drives performance. - [Google’s Demand Gen gets more shoppable — and more measurable](https://searchengineland.com/googles-demand-gen-gets-more-shoppable-and-more-measurable-467823.md) - Published: 2026-01-22 - Last Modified: 2026-01-22 - Excerpt: Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google. - [Google brings Personal Intelligence to AI Mode in Google Search](https://searchengineland.com/google-brings-personal-intelligence-to-ai-mode-in-google-search-467800.md) - Published: 2026-01-22 - Last Modified: 2026-01-21 - Excerpt: This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S. - [What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]](https://searchengineland.com/seo-thought-leaders-geo-debate-research-467766.md) - Published: 2026-01-22 - Last Modified: 2026-01-21 - Excerpt: AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk. - [How to explain flat traffic when SEO is actually working](https://searchengineland.com/explain-flat-traffic-seo-467757.md) - Published: 2026-01-22 - Last Modified: 2026-01-21 - Excerpt: AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders. - [Why Demand Gen works best alongside Performance Max for ecommerce](https://searchengineland.com/why-demand-gen-works-best-alongside-performance-max-for-ecommerce-467785.md) - Published: 2026-01-22 - Last Modified: 2026-01-21 - Excerpt: Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth. - [Nick LeRoy turns SEO consulting into a fundraiser for Minnesota immigrant support](https://searchengineland.com/nick-leroy-minnesota-fundraiser-467792.md) - Published: 2026-01-21 - Last Modified: 2026-01-21 - Excerpt: Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families. - [Meta expands Threads ads to all users globally](https://searchengineland.com/meta-expands-threads-ads-to-all-users-globally-467786.md) - Published: 2026-01-21 - Last Modified: 2026-01-21 - Excerpt: Meta is expanding Threads ads globally next week, giving advertisers new ways to reach its 400M+ users. - [Same URL in AI Overviews and blue links counts as one Google Search Console impression](https://searchengineland.com/same-url-ai-overviews-blue-links-google-search-console-467782.md) - Published: 2026-01-21 - Last Modified: 2026-01-21 - Excerpt: Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions. - [OpenAI moves on ChatGPT ads with impression-based launch](https://searchengineland.com/openai-moves-on-chatgpt-ads-with-impression-based-launch-467783.md) - Published: 2026-01-21 - Last Modified: 2026-01-21 - Excerpt: ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI. - [Google rules out ads in Gemini — for now](https://searchengineland.com/google-rules-out-ads-in-gemini-for-now-467780.md) - Published: 2026-01-21 - Last Modified: 2026-01-21 - Excerpt: Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now. - [75% of ChatGPT users rely on ‘keywords’ for local services: New data](https://searchengineland.com/chatgpt-users-keywords-for-local-services-data-467715.md) - Published: 2026-01-21 - Last Modified: 2026-01-20 - Excerpt: New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and limited follow-up. - [The local SEO gatekeeper: How Google defines your entity](https://searchengineland.com/local-seo-google-entity-467727.md) - Published: 2026-01-21 - Last Modified: 2026-01-20 - Excerpt: Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search eligibility. - [International SEO in 2026: What still works, what no longer does, and why](https://searchengineland.com/international-seo-in-2026-what-still-works-what-no-longer-does-and-why-467712.md) - Published: 2026-01-21 - Last Modified: 2026-01-20 - Excerpt: AI-mediated search introduces new risks for international SEO. See how semantic collapse and freshness drift shape global visibility. - [How digital marketing agencies are adapting to AI search](https://searchengineland.com/how-digital-marketing-agencies-are-adapting-to-ai-search-467613.md) - Published: 2026-01-21 - Last Modified: 2026-01-20 - Excerpt: Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand authority. - [Organic search traffic is down 2.5% YoY, new data shows](https://searchengineland.com/organic-search-traffic-down-yoy-data-467748.md) - Published: 2026-01-20 - Last Modified: 2026-01-20 - Excerpt: SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites. - [Google Shopping API cutoff looms, putting ad delivery at risk](https://searchengineland.com/google-shopping-api-cutoff-looms-putting-ad-delivery-at-risk-467714.md) - Published: 2026-01-20 - Last Modified: 2026-01-20 - Excerpt: Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether. - [Does llms.txt matter? We tracked 10 sites to find out](https://searchengineland.com/does-llms-txt-matter-467740.md) - Published: 2026-01-20 - Last Modified: 2026-01-20 - Excerpt: We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file. - [7 real-world AI failures that show why adoption keeps going wrong](https://searchengineland.com/real-world-ai-failures-467680.md) - Published: 2026-01-20 - Last Modified: 2026-01-19 - Excerpt: From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments. - [Why LLM-only pages aren’t the answer to AI search](https://searchengineland.com/llm-only-pages-ai-search-467690.md) - Published: 2026-01-20 - Last Modified: 2026-01-19 - Excerpt: Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations. - [SEO in 2026: What will stay the same](https://searchengineland.com/seo-2026-stay-same-467688.md) - Published: 2026-01-20 - Last Modified: 2026-01-19 - Excerpt: Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty. - [Yext’s Visibility Brief: Your guide to brand visibility in AI search](https://searchengineland.com/yexts-visibility-brief-your-guide-to-brand-visibility-in-ai-search-467497.md) - Published: 2026-01-20 - Last Modified: 2026-01-14 - Excerpt: Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear. - [Some Google AI Overviews now use Gemini 3 Pro](https://searchengineland.com/some-google-ai-overviews-now-use-gemini-3-pro-467710.md) - Published: 2026-01-19 - Last Modified: 2026-01-19 - Excerpt: Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode results back in November and then in December Google began using Gemini 3 Flash for AI Mode. Now, Google is […] - [Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T](https://searchengineland.com/optimizing-contact-us-page-google-e-e-a-t-431623.md) - Published: 2023-09-06 - Last Modified: 2026-01-19 - Excerpt: A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer. - [Best of the Bot: Write Google RSA ads for car diagnostic services](https://searchengineland.com/write-google-rsa-ads-car-diagnostic-services-432863.md) - Published: 2023-10-05 - Last Modified: 2026-01-19 - Excerpt: A human asks Search Engine Land's ChatBot for 15 Google RSA ad titles and descriptions. Here's the answer. - [Best of the Bot: Create an SEO plan for a digital marketing agency](https://searchengineland.com/best-of-bots-create-seo-plan-dmarketing-agency-433889.md) - Published: 2023-10-27 - Last Modified: 2026-01-19 - Excerpt: A human asks Search Engine Land's ChatBot to create a content marketing and SEO plan. Here's the answer. - [Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases](https://searchengineland.com/best-of-the-bot-create-campaigns-drive-in-store-purchases-435643.md) - Published: 2023-12-11 - Last Modified: 2026-01-19 - Excerpt: A human asks Search Engine Land's ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here's the answer. - [SearchBot December update: User samples and new prompts](https://searchengineland.com/searchbot-december-update-user-samples-and-new-prompts-435715.md) - Published: 2023-12-13 - Last Modified: 2026-01-19 - Excerpt: See what's new in Search Engine Land's generative AI chatbot, SearchBot, including 36 new prompts and prompt libraries. - [Best of SearchBot: Create a monthly newsletter to generate more leads](https://searchengineland.com/best-of-searchbot-monthly-newsletter-generate-leads-437012.md) - Published: 2024-01-30 - Last Modified: 2026-01-19 - Excerpt: We ask Search Engine Land's SearchBot to create a template for a marketing agency newsletter that generates increased leads. - [Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals](https://searchengineland.com/inside-google-searchguard-467676.md) - Published: 2026-01-19 - Last Modified: 2026-01-19 - Excerpt: We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart. - [Peter Drucker warned us. Positionless Marketing is the answer](https://searchengineland.com/peter-drucker-warned-us-positionless-marketing-is-the-answer-467454.md) - Published: 2026-01-19 - Last Modified: 2026-01-19 - Excerpt: In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint. - [GEO myths: This article may contain lies](https://searchengineland.com/geo-myths-lies-467617.md) - Published: 2026-01-19 - Last Modified: 2026-01-16 - Excerpt: Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny. - [10 salary negotiation tips for search marketers](https://searchengineland.com/negotiating-salary-search-marketing-432979.md) - Published: 2026-01-19 - Last Modified: 2026-01-16 - Excerpt: Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence. - [Google search ad clicks hit five-year high as Q4 spend rises 13% – Report](https://searchengineland.com/google-search-ad-clicks-hit-five-year-high-as-q4-spend-rises-13-report-467660.md) - Published: 2026-01-16 - Last Modified: 2026-01-16 - Excerpt: Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable. - [Amy Hebdon discusses the PPC decision that cost her a good client relationship](https://searchengineland.com/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship-467654.md) - Published: 2026-01-16 - Last Modified: 2026-01-16 - Excerpt: Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns. - [Google Ads tests A/B experiments for Shopping ad product data](https://searchengineland.com/google-ads-tests-a-b-experiments-for-shopping-ad-product-data-467644.md) - Published: 2026-01-16 - Last Modified: 2026-01-16 - Excerpt: Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better. - [OpenAI begins testing ads inside ChatGPT](https://searchengineland.com/openai-begins-testing-ads-inside-chatgpt-467637.md) - Published: 2026-01-16 - Last Modified: 2026-01-16 - Excerpt: Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations. - [Google Ads makes Manual CPC easier to find](https://searchengineland.com/google-ads-makes-manual-cpc-easier-to-find-467631.md) - Published: 2026-01-16 - Last Modified: 2026-01-16 - Excerpt: Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options. - [Google AI Overviews cite YouTube most often for health topics: Study](https://searchengineland.com/google-ai-overviews-cite-youtube-health-topics-467628.md) - Published: 2026-01-16 - Last Modified: 2026-01-16 - Excerpt: Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds. - [Discoverability in 2026: How digital PR and social search work together](https://searchengineland.com/discoverability-in-2026-how-digital-pr-and-social-search-work-together-467559.md) - Published: 2026-01-16 - Last Modified: 2026-01-15 - Excerpt: Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers. - [AI for video advertising: 5 best practices for PPC campaigns](https://searchengineland.com/ai-for-video-advertising-5-best-practices-for-ppc-campaigns-467570.md) - Published: 2026-01-16 - Last Modified: 2026-01-15 - Excerpt: Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. - [Google introduces total campaign budgets for Search](https://searchengineland.com/google-introduces-total-campaign-budgets-for-search-467573.md) - Published: 2026-01-15 - Last Modified: 2026-01-15 - Excerpt: Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks. - [Google Ads rolls out account-level placement exclusions](https://searchengineland.com/google-ads-rolls-out-account-level-placement-exclusions-467569.md) - Published: 2026-01-15 - Last Modified: 2026-01-15 - Excerpt: Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting. - [AdSense publishers report sudden revenue plunge — again](https://searchengineland.com/adsense-publishers-report-sudden-revenue-plunge-again-467566.md) - Published: 2026-01-15 - Last Modified: 2026-01-15 - Excerpt: Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock. - [YouTube gives creators smarter ad targeting](https://searchengineland.com/youtube-gives-creators-smarter-ad-targeting-467561.md) - Published: 2026-01-15 - Last Modified: 2026-01-15 - Excerpt: YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion. - [Microsoft adds new customer acquisition goals and deeper visibility to PMax](https://searchengineland.com/microsoft-adds-new-customer-acquisition-goals-and-deeper-visibility-to-pmax-467555.md) - Published: 2026-01-15 - Last Modified: 2026-01-15 - Excerpt: Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement - [The social-to-search halo effect: Why social content drives branded search](https://searchengineland.com/social-content-drives-branded-search-467551.md) - Published: 2026-01-15 - Last Modified: 2026-01-15 - Excerpt: Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect. - [Why the shakeout effect matters in CLV modeling](https://searchengineland.com/shakeout-effect-clv-modeling-467538.md) - Published: 2026-01-15 - Last Modified: 2026-01-15 - Excerpt: Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit. - [Google adds new data transmission controls to Ads consent stack](https://searchengineland.com/google-adds-new-data-transmission-controls-to-ads-consent-stack-467519.md) - Published: 2026-01-14 - Last Modified: 2026-01-14 - Excerpt: Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited. - [Google tests faster account setup using pre-built campaigns](https://searchengineland.com/google-tests-faster-account-setup-using-pre-built-campaigns-467526.md) - Published: 2026-01-14 - Last Modified: 2026-01-14 - Excerpt: Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately. - [Google Trends adds Gemini to Explorer page](https://searchengineland.com/google-trends-adds-gemini-to-explorer-467515.md) - Published: 2026-01-14 - Last Modified: 2026-01-14 - Excerpt: Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote. - [Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history](https://searchengineland.com/personal-intelligence-with-gemini-connect-your-searches-email-photos-and-youtube-history-467521.md) - Published: 2026-01-14 - Last Modified: 2026-01-14 - Excerpt: Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized response by connecting across your Google ecosystem, including Google Search, Gmail, Photos, and your YouTube history. Google said this is “Launching as a beta in the U.S., this marks our next step toward making […] - [A quiet Google Ads setting could change your creative](https://searchengineland.com/a-quiet-google-ads-setting-could-change-your-creative-467512.md) - Published: 2026-01-14 - Last Modified: 2026-01-14 - Excerpt: A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns. - [Why 2026 is the year the SEO silo breaks and cross-channel execution starts](https://searchengineland.com/seo-silo-breaks-cross-channel-execution-starts-467508.md) - Published: 2026-01-14 - Last Modified: 2026-01-14 - Excerpt: AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution. - [10 keys to a successful PPC career in the AI age](https://searchengineland.com/successful-ppc-career-ai-age-467506.md) - Published: 2026-01-14 - Last Modified: 2026-01-14 - Excerpt: The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest. - [How to optimize content for AI search engines: A step-by-step guide](https://searchengineland.com/how-to-optimize-content-for-ai-search-engines-a-step-by-step-guide-467272.md) - Published: 2026-01-14 - Last Modified: 2026-01-12 - Excerpt: Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews. - [How brands can respond to misleading Google AI Overviews](https://searchengineland.com/misleading-google-ai-overviews-brands-467477.md) - Published: 2026-01-13 - Last Modified: 2026-01-13 - Excerpt: AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI visibility - [What 107,000 pages reveal about Core Web Vitals and AI search](https://searchengineland.com/core-web-vitals-ai-search-visibility-analysis-467456.md) - Published: 2026-01-13 - Last Modified: 2026-01-13 - Excerpt: Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows. - [What 107,000 pages reveal about Core Web Vitals and AI search](https://searchengineland.com/what-107000-pages-reveal-about-core-web-vitals-and-ai-search-467456.md) - Published: 2026-01-13 - Last Modified: 2026-01-13 - Excerpt: Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows. - [How to choose a link building agency in the AI SEO era](https://searchengineland.com/how-to-choose-a-link-building-agency-in-the-ai-seo-era-467238.md) - Published: 2026-01-13 - Last Modified: 2026-01-08 - Excerpt: Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026. - [News publishers expect search referrals to drop 43% by 2029: Report](https://searchengineland.com/news-publishers-search-referrals-drop-report-467408.md) - Published: 2026-01-12 - Last Modified: 2026-01-12 - Excerpt: AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss. - [Google opens Olympic live sports inventory to biddable CTV buys](https://searchengineland.com/google-opens-olympic-live-sports-inventory-to-biddable-ctv-buys-467407.md) - Published: 2026-01-12 - Last Modified: 2026-01-12 - Excerpt: Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement. - [Google expands Shopping promotion rules ahead of 2026](https://searchengineland.com/google-expands-shopping-promotion-rules-ahead-of-2026-467405.md) - Published: 2026-01-12 - Last Modified: 2026-01-12 - Excerpt: Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives. - [Apple is finally upgrading Siri, and Google Gemini will power it](https://searchengineland.com/apple-siri-google-gemini-deal-467404.md) - Published: 2026-01-12 - Last Modified: 2026-01-12 - Excerpt: A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri. - [3 PPC myths you can’t afford to carry into 2026](https://searchengineland.com/3-ppc-myths-you-cant-afford-to-carry-into-2026-467311.md) - Published: 2026-01-12 - Last Modified: 2026-01-09 - Excerpt: AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026. - [Why copywriting is the new superpower in 2026](https://searchengineland.com/why-copywriting-is-the-new-superpower-in-2026-467281.md) - Published: 2026-01-12 - Last Modified: 2026-01-09 - Excerpt: AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume. - [Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained](https://searchengineland.com/mmm-tools-explained-467284.md) - Published: 2026-01-12 - Last Modified: 2026-01-09 - Excerpt: These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing. - [Google launches Universal Commerce Protocol for agent-led shopping](https://searchengineland.com/google-universal-commerce-protocol-467290.md) - Published: 2026-01-11 - Last Modified: 2026-01-09 - Excerpt: Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems. - [Anthony Higman shares a PPC redemption story](https://searchengineland.com/anthony-higman-shares-a-ppc-redemption-story-467307.md) - Published: 2026-01-09 - Last Modified: 2026-01-09 - Excerpt: Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success. - [Google launches A/B testing for Performance Max assets (Beta)](https://searchengineland.com/google-launches-a-b-testing-for-performance-max-assets-beta-467305.md) - Published: 2026-01-09 - Last Modified: 2026-01-09 - Excerpt: Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns. - [Google AI Overviews are tested and removed based on engagement](https://searchengineland.com/google-tests-removes-ai-overviews-engagement-467300.md) - Published: 2026-01-09 - Last Modified: 2026-01-09 - Excerpt: Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein. - [Microsoft expands search themes in Performance Max to 50](https://searchengineland.com/microsoft-expands-search-themes-in-performance-max-to-50-467303.md) - Published: 2026-01-09 - Last Modified: 2026-01-09 - Excerpt: Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers. - [Google tests expanded video limits in Performance Max](https://searchengineland.com/google-tests-expanded-video-limits-in-performance-max-467301.md) - Published: 2026-01-09 - Last Modified: 2026-01-09 - Excerpt: Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation. - [Why ecommerce SEO audits fail – and what actually works in 30 days](https://searchengineland.com/why-ecommerce-seo-audits-fail-467262.md) - Published: 2026-01-09 - Last Modified: 2026-01-08 - Excerpt: Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead. - [Why Demand Gen is the most underrated campaign type in Google Ads](https://searchengineland.com/google-ads-demand-gen-campaign-type-467213.md) - Published: 2026-01-09 - Last Modified: 2026-01-08 - Excerpt: Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail. - [Google doesn’t want you to create bite-sized chunks of your content](https://searchengineland.com/google-doesnt-want-you-to-create-bite-sized-chunks-of-your-content-467269.md) - Published: 2026-01-09 - Last Modified: 2026-01-09 - Excerpt: Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy. - [YouTube is no longer optional for SEO in the age of AI Overviews](https://searchengineland.com/youtube-seo-ai-overviews-467253.md) - Published: 2026-01-09 - Last Modified: 2026-01-08 - Excerpt: As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility. - [Top 10 Google Ads mistakes to avoid in 2026](https://searchengineland.com/google-ads-mistakes-avoid-449288.md) - Published: 2026-01-09 - Last Modified: 2026-01-09 - Excerpt: Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more. - [Google Ads API tightens conversion data rules](https://searchengineland.com/google-ads-api-tightens-conversion-data-rules-467263.md) - Published: 2026-01-08 - Last Modified: 2026-01-08 - Excerpt: Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026. - [Google’s John Mueller on SEO vs. GEO: Focus on audience behavior](https://searchengineland.com/google-john-mueller-seo-geo-audience-behavior-467257.md) - Published: 2026-01-08 - Last Modified: 2026-01-08 - Excerpt: AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site. - [Where affiliates can get traffic beyond Google search](https://searchengineland.com/affiliates-traffic-beyond-google-search-467215.md) - Published: 2026-01-08 - Last Modified: 2026-01-08 - Excerpt: As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships. - [Microsoft launches Copilot Checkout and Brand Agents](https://searchengineland.com/microsoft-launches-copilot-checkout-and-brand-agents-467175.md) - Published: 2026-01-08 - Last Modified: 2026-01-08 - Excerpt: These new agentic experiences were showcased at the NRF 2026 conference. - [7 hard truths about measuring AI visibility and GEO performance](https://searchengineland.com/measuring-ai-visibility-geo-performance-hard-truths-467197.md) - Published: 2026-01-08 - Last Modified: 2026-01-07 - Excerpt: From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why. - [Google Ads for niche markets: What actually works in 2026](https://searchengineland.com/google-ads-niche-markets-467188.md) - Published: 2026-01-08 - Last Modified: 2026-01-07 - Excerpt: Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low. - [Vehicle Ads get a call upgrade](https://searchengineland.com/vehicle-ads-get-a-call-upgrade-467203.md) - Published: 2026-01-07 - Last Modified: 2026-01-07 - Excerpt: Google has added click-to-call functionality to Vehicle Ads, giving high-intent car shoppers a faster path from search to conversation with dealers. - [Google rolls out Tag Gateway integration via Google Cloud](https://searchengineland.com/google-rolls-out-tag-gateway-integration-via-google-cloud-467186.md) - Published: 2026-01-07 - Last Modified: 2026-01-07 - Excerpt: Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier and more resilient to privacy restrictions. - [3 pillars of AI-era SEO for regulated industries](https://searchengineland.com/ai-era-seo-regulated-industries-467168.md) - Published: 2026-01-07 - Last Modified: 2026-01-06 - Excerpt: From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search. - [How Google Ads paces, caps, and recalculates spend when budgets change](https://searchengineland.com/how-google-ads-paces-caps-and-recalculates-spend-when-budgets-change-467149.md) - Published: 2026-01-07 - Last Modified: 2026-01-06 - Excerpt: Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid surprises. - [37% of consumers start searches with AI instead of Google: Study](https://searchengineland.com/consumers-start-searches-ai-not-google-study-467159.md) - Published: 2026-01-07 - Last Modified: 2026-01-06 - Excerpt: Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places. - [Why OpenAI paused ChatGPT ads to fight Google’s Gemini](https://searchengineland.com/why-openai-paused-chatgpt-ads-to-fight-googles-gemini-467142.md) - Published: 2026-01-07 - Last Modified: 2026-01-06 - Excerpt: OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown. - [AI displacing traffic? Time to leverage your most undervalued channel.](https://searchengineland.com/ai-displacing-traffic-time-to-leverage-your-most-undervalued-channel-466524.md) - Published: 2026-01-07 - Last Modified: 2026-01-05 - Excerpt: AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine. - [Google to require separate product IDs for multi-channel items](https://searchengineland.com/google-to-require-separate-product-ids-for-multi-channel-items-467160.md) - Published: 2026-01-06 - Last Modified: 2026-01-06 - Excerpt: Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability. - [Google to allow Prediction Markets ads under strict rules](https://searchengineland.com/google-to-allow-prediction-markets-ads-under-strict-rules-467158.md) - Published: 2026-01-06 - Last Modified: 2026-01-06 - Excerpt: Google will allow ads for federally regulated prediction markets in the U.S. starting January 21st, opening Google Ads to a previously restricted categories. - [A 5-step framework for year-end PPC reports that resonate with leadership](https://searchengineland.com/year-end-ppc-report-framework-467000.md) - Published: 2026-01-06 - Last Modified: 2026-01-05 - Excerpt: Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning. - [How to use LinkedIn targeting in Microsoft Advertising](https://searchengineland.com/linkedin-targeting-microsoft-advertising-467021.md) - Published: 2026-01-06 - Last Modified: 2026-01-05 - Excerpt: Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising. - [Google Ads upgrades Creator Partnerships with search and management tools](https://searchengineland.com/google-ads-upgrades-creator-partnerships-with-search-and-management-tools-467083.md) - Published: 2026-01-05 - Last Modified: 2026-01-05 - Excerpt: Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale. - [2026 PPC trends to get ahead of now](https://searchengineland.com/2026-ppc-trends-466067.md) - Published: 2026-01-05 - Last Modified: 2026-01-05 - Excerpt: SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight. - [Google Ads adds shortcut button to Change history](https://searchengineland.com/google-ads-adds-shortcut-button-to-change-history-466996.md) - Published: 2026-01-05 - Last Modified: 2026-01-05 - Excerpt: Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups. - [How to earn brand mentions that drive LLM and SEO visibility](https://searchengineland.com/earn-brand-mentions-drive-llm-seo-visibility-466728.md) - Published: 2026-01-05 - Last Modified: 2025-12-23 - Excerpt: LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them. - [A 90-day SEO playbook for AI-driven search visibility](https://searchengineland.com/a-90-day-seo-playbook-for-ai-driven-search-visibility-466751.md) - Published: 2026-01-05 - Last Modified: 2025-12-23 - Excerpt: Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice. - [Google tests blue Send button that replaces AI Mode in the search box](https://searchengineland.com/google-tests-blue-send-button-that-replaces-ai-mode-in-the-search-box-466976.md) - Published: 2026-01-02 - Last Modified: 2026-01-02 - Excerpt: As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box. - [Top 10 PPC expert columns of 2025 on Search Engine Land](https://searchengineland.com/top-10-ppc-expert-columns-2025-466637.md) - Published: 2025-12-30 - Last Modified: 2025-12-22 - Excerpt: PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025. - [Top 10 PPC news stories 2025 on Search Engine Land](https://searchengineland.com/top-ppc-news-2025-466485.md) - Published: 2025-12-30 - Last Modified: 2025-12-22 - Excerpt: AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025. - [Google December 2025 core update rollout is now complete](https://searchengineland.com/google-december-2025-core-update-rollout-is-now-complete-466362.md) - Published: 2025-12-29 - Last Modified: 2025-12-29 - Excerpt: This is the third core update of 2025 and it took over 18 days to complete. - [Google algorithm updates 2025 in review: 3 core updates and 1 spam update](https://searchengineland.com/google-algorithm-updates-2025-in-review-3-core-updates-and-1-spam-update-466450.md) - Published: 2025-12-29 - Last Modified: 2025-12-29 - Excerpt: Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility. - [Top 10 SEO expert columns of 2025 on Search Engine Land](https://searchengineland.com/top-10-seo-expert-columns-2025-466636.md) - Published: 2025-12-29 - Last Modified: 2025-12-22 - Excerpt: AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025. - [Top 10 SEO news stories of 2025](https://searchengineland.com/top-seo-news-stories-2025-466726.md) - Published: 2025-12-29 - Last Modified: 2025-12-23 - Excerpt: SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025. - [OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships](https://searchengineland.com/openai-discusses-an-ad-driven-strategy-centered-on-chatgpt-scale-and-media-partnerships-466818.md) - Published: 2025-12-24 - Last Modified: 2025-12-24 - Excerpt: OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing. - [Google lowers audience size limits across Ads](https://searchengineland.com/google-lowers-audience-size-limits-across-ads-466816.md) - Published: 2025-12-24 - Last Modified: 2025-12-24 - Excerpt: The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list. - [AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)](https://searchengineland.com/ai-impact-on-search-466727.md) - Published: 2025-12-23 - Last Modified: 2025-12-23 - Excerpt: Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility. - [Why ad approval is not legal protection](https://searchengineland.com/why-ad-approval-is-not-legal-protection-466644.md) - Published: 2025-12-23 - Last Modified: 2025-12-22 - Excerpt: Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims. - [Google adds Maps to Demand Gen channel controls](https://searchengineland.com/google-adds-maps-to-demand-gen-channel-controls-466722.md) - Published: 2025-12-23 - Last Modified: 2025-12-23 - Excerpt: Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement. - [How vibe coding is changing search marketing workflows](https://searchengineland.com/vibe-coding-search-marketing-workflows-466661.md) - Published: 2025-12-23 - Last Modified: 2025-12-23 - Excerpt: As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace. - [What successful brand-agency partnerships look like in 2026](https://searchengineland.com/what-successful-brand-agency-partnerships-look-like-in-2026-466647.md) - Published: 2025-12-23 - Last Modified: 2025-12-22 - Excerpt: Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability. - [AI search is growing, but SEO fundamentals still drive most traffic](https://searchengineland.com/ai-search-is-growing-but-seo-fundamentals-still-drive-most-traffic-466620.md) - Published: 2025-12-22 - Last Modified: 2025-12-22 - Excerpt: AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform. - [Google expands Performance Max channel reporting to MCCs](https://searchengineland.com/google-expands-performance-max-channel-reporting-to-mccs-466634.md) - Published: 2025-12-22 - Last Modified: 2025-12-22 - Excerpt: Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels. - [Why Google is deleting reviews at record levels](https://searchengineland.com/google-deleting-reviews-record-levels-466546.md) - Published: 2025-12-22 - Last Modified: 2025-12-19 - Excerpt: Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible. - [Image SEO for multimodal AI](https://searchengineland.com/image-seo-multimodal-ai-466508.md) - Published: 2025-12-22 - Last Modified: 2025-12-19 - Excerpt: Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content. - [How to build search visibility before demand exists](https://searchengineland.com/build-search-visibility-before-demand-exists-466516.md) - Published: 2025-12-22 - Last Modified: 2025-12-19 - Excerpt: Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building. - [Microsoft launches asset-level ad reviews](https://searchengineland.com/microsoft-launches-asset-level-ad-reviews-466576.md) - Published: 2025-12-19 - Last Modified: 2025-12-19 - Excerpt: Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption. - [Google to loosen pharma ad rules for AdMob authorized buyers](https://searchengineland.com/google-to-loosen-pharma-ad-rules-for-admob-authorized-buyers-466513.md) - Published: 2025-12-19 - Last Modified: 2025-12-19 - Excerpt: Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers. - [Google sues SerpApi over scraping and reselling Search data](https://searchengineland.com/google-sues-serpapi-466541.md) - Published: 2025-12-19 - Last Modified: 2025-12-19 - Excerpt: Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: Google said SerpApi: What Google is saying. “Stealthy scrapers like SerpApi override [crawling] directives and give sites no choice at all,” Google wrote, calling the alleged scraping […] - [Microsoft Bing explains how duplicate content can hurt your visibility in AI Search](https://searchengineland.com/microsoft-bing-explains-how-duplicate-content-can-hurt-your-visibility-in-ai-search-466491.md) - Published: 2025-12-19 - Last Modified: 2025-12-19 - Excerpt: Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals. - [Your next customer might not be human: Designing journeys for people and AI agents](https://searchengineland.com/your-next-customer-might-not-be-human-designing-journeys-for-people-and-ai-agents-466459.md) - Published: 2025-12-19 - Last Modified: 2025-12-18 - Excerpt: AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned. - [How to use broad match without losing control](https://searchengineland.com/broad-match-control-466444.md) - Published: 2025-12-19 - Last Modified: 2025-12-18 - Excerpt: Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent. - [Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights](https://searchengineland.com/google-vs-publishers-what-the-eu-probe-means-for-seo-ai-answers-and-content-rights-466431.md) - Published: 2025-12-19 - Last Modified: 2025-12-18 - Excerpt: An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution. - [From SEO to GEO: How marketing leaders stay visible in AI-driven search](https://searchengineland.com/from-seo-to-geo-how-marketing-leaders-stay-visible-in-ai-driven-search-466394.md) - Published: 2025-12-19 - Last Modified: 2025-12-18 - Excerpt: Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. - [New AI Visibility Awards spotlight brands thriving in AI-generated search results](https://searchengineland.com/semrush-ai-visibility-awards-466439.md) - Published: 2025-12-18 - Last Modified: 2025-12-18 - Excerpt: Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results. - [New AI Visibility Awards spotlight brands thriving in AI-generated search results](https://searchengineland.com/new-ai-visibility-awards-spotlight-brands-thriving-in-ai-generated-search-results-466439.md) - Published: 2025-12-18 - Last Modified: 2025-12-18 - Excerpt: Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results. - [Google adds location targeting controls to Demand Gen campaigns](https://searchengineland.com/google-adds-location-targeting-controls-to-demand-gen-campaigns-466435.md) - Published: 2025-12-18 - Last Modified: 2025-12-18 - Excerpt: Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting. - [AI Overview fan-out rankings boost citation odds by 161%: Study](https://searchengineland.com/ai-overview-fan-out-rankings-boost-citation-odds-study-466426.md) - Published: 2025-12-18 - Last Modified: 2025-12-18 - Excerpt: Analysis of 10,000 keywords shows pages ranking across Google AI Overview fan-outs account for over half of all citations. - [Google explains JavaScript execution on non-200 HTTP status codes](https://searchengineland.com/google-explains-javascript-execution-on-non-200-http-status-codes-466428.md) - Published: 2025-12-18 - Last Modified: 2025-12-18 - Excerpt: Google noted that if the HTTP status code is non-200 (for example, on error pages with 404 status code), rendering might be skipped. - [How Bayesian testing lets Google measure incrementality with ,000](https://searchengineland.com/bayesian-testing-google-measure-incrementality-466374.md) - Published: 2025-12-18 - Last Modified: 2025-12-17 - Excerpt: What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions. - [Apple will add more App Store search ads](https://searchengineland.com/apple-will-add-more-app-store-search-ads-466424.md) - Published: 2025-12-18 - Last Modified: 2025-12-18 - Excerpt: Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than higher bids. - [Why SEO annual plans fall apart – and how to build one that holds up](https://searchengineland.com/build-seo-annual-plans-466386.md) - Published: 2025-12-18 - Last Modified: 2025-12-17 - Excerpt: Annual SEO planning still works when it’s built for reality. Learn how to set goals, prioritize work, and execute quarter by quarter. - [How to use AI to diagnose and improve search intent alignment](https://searchengineland.com/ai-diagnose-improve-search-intent-alignment-466364.md) - Published: 2025-12-18 - Last Modified: 2025-12-17 - Excerpt: AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming pages. - [Google fixed month-long delay with page indexing report](https://searchengineland.com/google-fixed-month-long-delay-with-page-indexing-report-466419.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: Google Search Console is once again sending out page indexing issue notifications as well. - [Googlebot dominates web crawling in 2025 as AI bots surge: Report](https://searchengineland.com/googlebot-crawling-ai-bots-2025-report-466402.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: Googlebot once again generated more traffic than any other crawler in 2025, according to a new Cloudflare report. It outpaced every search and AI bot as Google continued crawling the web for search indexing and AI training. By the numbers. Googlebot accounted for more than 25% of all Verified Bot traffic observed by Cloudflare. AI […] - [Proxies for prompts: Emulate how your audience may be looking for you](https://searchengineland.com/proxies-for-prompts-466351.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track visibility across platforms. - [LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers](https://searchengineland.com/linkedin-opens-up-top-of-feed-reserved-ads-to-all-managed-advertisers-466397.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: LinkedIn Reserved Ads let marketers secure top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns. - [Google scraps unified pricing rules in Ad Manager after antitrust pressure](https://searchengineland.com/google-scraps-unified-pricing-rules-in-ad-manager-after-antitrust-pressure-466392.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions. - [Google Search adds read more links to search result snippets](https://searchengineland.com/google-search-adds-read-more-links-to-search-result-snippets-466387.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: Not all, but many of the search result snippets contain read more links that take you to sections of a web page. - [Google adds animation and image editing tools to Merchant Center’s Product Studio](https://searchengineland.com/google-adds-animation-and-image-editing-tools-to-product-studio-466369.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: Google's latest update gives merchants new ways to quickly animate, clean up, and enhance product images directly inside Merchant Center. - [Google rolls out Gemini 3 Flash to AI Mode in Search globally](https://searchengineland.com/google-gemini-3-flash-ai-mode-in-search-globally-466373.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues to transition toward an AI-first search approach. More queries could be answered directly in AI […] - [Google’s Danny Sullivan: SEO for AI is still SEO](https://searchengineland.com/google-danny-sullivan-seo-for-ai-is-still-seo-466368.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: AI search is not changing SEO fundamentals. Google's Danny Sullivan says to keep doing things that will make you successful in the long term. - [Google clarifies canonicalization with JavaScript](https://searchengineland.com/google-clarifies-canonicalization-with-javascript-466366.md) - Published: 2025-12-17 - Last Modified: 2025-12-17 - Excerpt: Google added a section on canonicalization best practices for JavaScript to the JavaScript SEO best practices document. - [How to use Google’s Channel Performance report for PMax campaigns](https://searchengineland.com/google-channel-performance-report-pmax-campaigns-466298.md) - Published: 2025-12-17 - Last Modified: 2025-12-16 - Excerpt: See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads. - [How conversational AI is changing the economics of paid search](https://searchengineland.com/how-conversational-ai-is-changing-the-economics-of-paid-search-465613.md) - Published: 2025-12-17 - Last Modified: 2025-12-16 - Excerpt: A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS. - [4 marketing problems AI can actually solve right now](https://searchengineland.com/4-marketing-problems-ai-can-actually-solve-right-now-465900.md) - Published: 2025-12-17 - Last Modified: 2025-12-10 - Excerpt: How serious marketing teams are using AI to move faster without cutting corners. - [Google: Exact match keywords won’t block broad match in AI Max](https://searchengineland.com/google-exact-match-keywords-wont-block-broad-match-in-ai-max-466323.md) - Published: 2025-12-16 - Last Modified: 2025-12-16 - Excerpt: Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements. - [Google AI Overviews surged in 2025, then pulled back: Data](https://searchengineland.com/google-ai-overviews-surge-pullback-data-466314.md) - Published: 2025-12-16 - Last Modified: 2025-12-16 - Excerpt: Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent. - [The enterprise blueprint for winning visibility in AI search](https://searchengineland.com/enterprise-blueprint-ai-search-visibility-466262.md) - Published: 2025-12-16 - Last Modified: 2025-12-15 - Excerpt: What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing technical debt. - [Best of SearchBot: Create a Facebook post promoting Black Friday deals](https://searchengineland.com/best-of-the-bot-create-facebook-post-black-friday-435002.md) - Published: 2023-11-22 - Last Modified: 2025-12-16 - Excerpt: A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals. - [Best of SearchBot: Create a social post for a vehicle recovery company](https://searchengineland.com/best-of-the-searchbot-create-social-post-vehicle-recovery-company-436551.md) - Published: 2024-01-16 - Last Modified: 2025-12-16 - Excerpt: We ask Search Engine Land's SearchBot to create a Facebook post to drive conversions for a vehicle recovery company. - [Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps](https://searchengineland.com/best-searchbot-letter-sge-clients-actionable-steps-437394.md) - Published: 2024-02-09 - Last Modified: 2025-12-16 - Excerpt: We ask Search Engine Land's SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE. - [Best of SearchBot: Guide me through a technical SEO audit](https://searchengineland.com/best-searchbot-technical-seo-audit-guide-437878.md) - Published: 2024-02-23 - Last Modified: 2025-12-16 - Excerpt: We ask Search Engine Land's SearchBot how to carry out an effective technical SEO audit. - [When Google’s AI bidding breaks – and how to take control](https://searchengineland.com/google-ai-bidding-breaks-take-control-466251.md) - Published: 2025-12-16 - Last Modified: 2025-12-15 - Excerpt: Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance. - [A 3-tier framework for Shopify integrations that drive conversions](https://searchengineland.com/shopify-integrations-framework-conversions-466280.md) - Published: 2025-12-16 - Last Modified: 2025-12-15 - Excerpt: Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for revenue impact. - [Google says doing optimization for AI search is “the same” as doing SEO for traditional search](https://searchengineland.com/google-says-doing-optimization-for-ai-search-is-the-same-as-doing-seo-for-traditional-search-466293.md) - Published: 2025-12-16 - Last Modified: 2025-12-16 - Excerpt: Build great sites, great content, for your users - Nick Fox, SVP of Knowledge and Information at Google, said. - [Help us shape SMX Advanced 2026. You could win an All Access pass!](https://searchengineland.com/smx-advanced-survey-466259.md) - Published: 2025-12-16 - Last Modified: 2025-12-15 - Excerpt: Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport. - [Google Search Console performance reports delays fixed](https://searchengineland.com/google-search-console-performance-reports-delays-fixed-466290.md) - Published: 2025-12-16 - Last Modified: 2025-12-16 - Excerpt: After a few weeks of delayed data with this report, the report now seems to be fixed. - [How to boost ROAS like La Maison Simons](https://searchengineland.com/how-to-boost-roas-like-la-maison-simons-465878.md) - Published: 2025-12-16 - Last Modified: 2025-12-12 - Excerpt: A six-step guide to improving your ecommerce PPC strategy, inspired by a Canadian fashion leader. - [Google Ads adds VTC bidding for App campaigns](https://searchengineland.com/google-ads-adds-vtc-bidding-for-app-campaigns-466260.md) - Published: 2025-12-15 - Last Modified: 2025-12-15 - Excerpt: Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven performance. - [Sergey Brin: Google ‘messed up’ by underinvesting in AI](https://searchengineland.com/sergey-brin-google-messed-up-ai-466252.md) - Published: 2025-12-15 - Last Modified: 2025-12-15 - Excerpt: Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say 'dumb things.' - [Google says don’t use a noindex tag in the original page code](https://searchengineland.com/google-says-dont-use-a-noindex-tag-in-the-original-page-code-466250.md) - Published: 2025-12-15 - Last Modified: 2025-12-15 - Excerpt: Google updated its JavaScript SEO basics documentation to clarify that may skip rendering and JavaScript execution. - [Why share of search matters more than traffic in the AI era](https://searchengineland.com/why-share-of-search-matters-more-than-traffic-in-the-ai-era-466241.md) - Published: 2025-12-15 - Last Modified: 2025-12-15 - Excerpt: As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive momentum. - [Why click-based attribution shouldn’t anchor executive dashboards](https://searchengineland.com/click-based-attribution-executive-dashboards-466229.md) - Published: 2025-12-15 - Last Modified: 2025-12-15 - Excerpt: Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to real outcomes. - [How to build an effective content strategy for 2026](https://searchengineland.com/how-to-build-a-helpful-content-strategy-for-2023-391074.md) - Published: 2025-12-15 - Last Modified: 2025-12-12 - Excerpt: Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and structured content. - [Uncontested ads are quietly draining your holiday budget. Here’s how to fight back.](https://searchengineland.com/uncontested-ads-are-quietly-draining-your-holiday-budget-heres-how-to-fight-back-465702.md) - Published: 2025-12-15 - Last Modified: 2025-12-11 - Excerpt: Discover why your holiday CPCs stay inflated even when you’re the only bidder -- and how smart marketers are reclaiming that wasted spend. - [Sophie Fell talks why double-checking campaign settings matters](https://searchengineland.com/sophie-fell-talks-why-double-checking-campaign-settings-matters-466153.md) - Published: 2025-12-12 - Last Modified: 2025-12-12 - Excerpt: Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings. - [Doctor: Google’s AI Overview made up career-damaging claims about me](https://searchengineland.com/google-ai-doctor-defamation-466139.md) - Published: 2025-12-12 - Last Modified: 2025-12-12 - Excerpt: A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230? - [Google Ads quietly unlocks Merchant Center videos for Performance Max](https://searchengineland.com/google-ads-quietly-unlocks-merchant-center-videos-for-performance-max-466137.md) - Published: 2025-12-12 - Last Modified: 2025-12-12 - Excerpt: Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance. - [What 15 years in enterprise SEO taught me about people, power, and progress](https://searchengineland.com/enterprise-seo-15-years-lessons-466061.md) - Published: 2025-12-12 - Last Modified: 2025-12-11 - Excerpt: SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term enterprise success. - [The AI gold rush is over: Why AI’s next era belongs to orchestrators](https://searchengineland.com/ai-next-era-orchestrators-466092.md) - Published: 2025-12-12 - Last Modified: 2025-12-11 - Excerpt: Why the 'more is better' era of marketing technology is officially over, and what actually works instead. - [What Black Friday reveals about how LLMs understand ecommerce](https://searchengineland.com/black-friday-llms-ecommerce-466072.md) - Published: 2025-12-12 - Last Modified: 2025-12-11 - Excerpt: Analysis of 10,000 LLM responses reveals the domains and signals shaping AI-driven shopping – and what brands must do to stay visible. - [How breakthrough TV ads trigger search spikes and conversions](https://searchengineland.com/breakthrough-tv-ads-trigger-search-spikes-conversions-466041.md) - Published: 2025-12-12 - Last Modified: 2025-12-11 - Excerpt: Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior. - [Search Engine Land celebrates its 19th birthday](https://searchengineland.com/search-engine-land-19-466087.md) - Published: 2025-12-11 - Last Modified: 2025-12-11 - Excerpt: Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026. - [Google December 2025 core update rolling out now](https://searchengineland.com/google-december-2025-core-update-rolling-out-now-465852.md) - Published: 2025-12-11 - Last Modified: 2025-12-11 - Excerpt: This was the third core update of 2025 and fourth confirmed Google update in 2025. - [Bing tests Google-style “Sponsored results” grouping](https://searchengineland.com/bing-tests-google-style-sponsored-results-grouping-466056.md) - Published: 2025-12-11 - Last Modified: 2025-12-11 - Excerpt: Bing’s new grouped “Sponsored results”format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results. - [From SEO to algorithmic education: The roadmap for long-term brand authority](https://searchengineland.com/seo-algorithmic-education-roadmap-brand-authority-465980.md) - Published: 2025-12-11 - Last Modified: 2025-12-10 - Excerpt: Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results. - [A dark landing page won our A/B test – here’s why best practices got it wrong](https://searchengineland.com/landing-page-best-practices-wrong-465988.md) - Published: 2025-12-11 - Last Modified: 2025-12-10 - Excerpt: Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance. - [How to use LLMs to humanize your content and scale your research](https://searchengineland.com/how-to-use-llms-to-humanize-your-content-and-scale-your-research-465880.md) - Published: 2025-12-11 - Last Modified: 2025-12-10 - Excerpt: See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights. - [Brand protection in PPC: How to protect your brand and prevent risks](https://searchengineland.com/brand-protection-in-ppc-how-to-protect-your-brand-and-prevent-risks-465854.md) - Published: 2025-12-11 - Last Modified: 2025-12-09 - Excerpt: Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop brand bidding and prevent ad hijacking. - [Semify acquires Dragon Metrics to strengthen global SEO, AI reporting](https://searchengineland.com/semify-acquires-dragon-metrics-466018.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider. - [Shopify launches Product Network to blend items across merchants](https://searchengineland.com/shopify-launches-product-network-to-blend-items-across-merchants-466022.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products. - [LinkedIn rolls out tools to make B2B brand advertising more predictable and personal](https://searchengineland.com/linkedin-rolls-out-tools-to-make-b2b-brand-advertising-more-predictable-466019.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and AI-powered creative that scales. - [Google launches natural language Developer Assistant for Google Ads API](https://searchengineland.com/google-launches-natural-language-developer-assistant-for-google-ads-api-466010.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries. - [Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands](https://searchengineland.com/instagram-your-algorithm-465987.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels. - [Google updates links in AI Mode and expands Web Guide test in all tab](https://searchengineland.com/google-updates-links-in-ai-mode-and-expands-web-guide-test-in-all-tab-465976.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: Google has been experimenting with these changes and now officially announced them. - [Google rolling out Preferred Sources globally and announces Spotlighting subscriptions](https://searchengineland.com/google-rolling-out-preferred-sources-globally-and-announces-spotlighting-subscriptions-465975.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search. - [YouTube Shorts adds comments and creator links to ads](https://searchengineland.com/youtube-shorts-adds-comments-and-creator-links-to-ads-465986.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions. - [YouTube Shorts adds comments to ads and creator links to ads](https://searchengineland.com/youtube-shorts-adds-comments-to-ads-and-creator-links-to-ads-465986.md) - Published: 2025-12-10 - Last Modified: 2025-12-10 - Excerpt: YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions. - [The truth about Google Ads recommendations (and auto-apply)](https://searchengineland.com/google-ads-recommendations-auto-apply-465909.md) - Published: 2025-12-10 - Last Modified: 2025-12-09 - Excerpt: Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe. - [How Pinterest’s ad formats work and when to use each one](https://searchengineland.com/pinterest-ad-formats-465889.md) - Published: 2025-12-10 - Last Modified: 2025-12-09 - Excerpt: Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals in 2026. - [Google Discover now less aligned with search rankings](https://searchengineland.com/google-discover-now-less-aligned-with-search-rankings-465943.md) - Published: 2025-12-10 - Last Modified: 2025-12-09 - Excerpt: This seems like a change to what content Google prioritizes for the Google Discover feed. - [Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands](https://searchengineland.com/google-local-pack-signal-fit-brands-465921.md) - Published: 2025-12-10 - Last Modified: 2025-12-09 - Excerpt: Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins visibility. - [GEO Rank Tracker: How to monitor your brand’s AI search visibility](https://searchengineland.com/geo-rank-tracker-how-to-monitor-your-brands-ai-search-visibility-465683.md) - Published: 2025-12-10 - Last Modified: 2025-12-08 - Excerpt: AI search goes far beyond Google. Here’s how to see where your brand shows up across ChatGPT, Claude, Gemini, and Perplexity. - [Google confirms it releases smaller core updates it does not announce](https://searchengineland.com/google-confirms-it-releases-smaller-core-updates-it-does-not-announce-465947.md) - Published: 2025-12-09 - Last Modified: 2025-12-09 - Excerpt: Plus, we should be getting a larger core update soon. - [65% of AI chats have no commercial intent, new analysis finds](https://searchengineland.com/ai-chats-no-commercial-intent-analysis-465928.md) - Published: 2025-12-09 - Last Modified: 2025-12-09 - Excerpt: AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis. - [Google launches Data Manager API](https://searchengineland.com/google-launches-data-manager-api-465903.md) - Published: 2025-12-09 - Last Modified: 2025-12-09 - Excerpt: Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. - [Google AI cites retailers 4% vs. ChatGPT at 36%: Data](https://searchengineland.com/google-ai-vs-chatgpt-citations-retailers-465898.md) - Published: 2025-12-09 - Last Modified: 2025-12-09 - Excerpt: Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it. - [Mentions, citations, and clicks: Your 2026 content strategy](https://searchengineland.com/mentions-citations-and-clicks-your-2026-content-strategy-465789.md) - Published: 2025-12-09 - Last Modified: 2025-12-08 - Excerpt: Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the journey. - [How to evaluate your SEO tools in 2026 – and avoid budget traps](https://searchengineland.com/how-to-evaluate-your-seo-tools-in-2026-and-avoid-budget-traps-465783.md) - Published: 2025-12-09 - Last Modified: 2025-12-08 - Excerpt: Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test workflows, and connect work to business value. - [AI tools for PPC, AI search, and social campaigns: What’s worth using now](https://searchengineland.com/ai-tools-ppc-ai-search-social-campaigns-465779.md) - Published: 2025-12-09 - Last Modified: 2025-12-08 - Excerpt: The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing the right stack. - [Think different: The Positionless Marketing manifesto](https://searchengineland.com/think-different-the-positionless-marketing-manifesto-465203.md) - Published: 2025-12-09 - Last Modified: 2025-12-03 - Excerpt: Assembly-line methods put marketers in a box. Technology removed it - marketers haven't noticed. - [Google Search Console performance reports adds weekly and monthly views](https://searchengineland.com/google-search-console-performance-reports-adds-weekly-and-monthly-views-465870.md) - Published: 2025-12-09 - Last Modified: 2025-12-09 - Excerpt: This lets you drive deeper giving you more granular data in the Search Console reports. - [Judge limits Google’s default search deals to one year](https://searchengineland.com/judge-limits-google-default-search-deals-one-year-465863.md) - Published: 2025-12-08 - Last Modified: 2025-12-08 - Excerpt: A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance. - [Google corrects report claiming ads are coming to Gemini in 2026](https://searchengineland.com/google-corrects-report-claiming-ads-are-coming-to-gemini-in-2026-465856.md) - Published: 2025-12-08 - Last Modified: 2025-12-08 - Excerpt: A recent report claimed Google told some clients it plans to add ads to its Gemini AI chatbot in 2026, but Google’s VP of Global Ads publicly denied the report. - [Google Shopping Ads now show merchant location labels](https://searchengineland.com/google-shopping-ads-now-show-merchant-location-labels-465806.md) - Published: 2025-12-08 - Last Modified: 2025-12-08 - Excerpt: Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic. - [What is AI, actually, and how is it affecting SEO?](https://searchengineland.com/ai-affecting-seo-465586.md) - Published: 2025-12-08 - Last Modified: 2025-12-08 - Excerpt: Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools. - [Why LLM perception drift will be 2026’s key SEO metric](https://searchengineland.com/why-llm-perception-drift-will-be-2026s-key-seo-metric-465676.md) - Published: 2025-12-08 - Last Modified: 2025-12-05 - Excerpt: New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall. - [OpenAI insists ChatGPT ‘ads’ weren’t ads](https://searchengineland.com/openai-insists-chatgpt-ads-werent-ads-465781.md) - Published: 2025-12-08 - Last Modified: 2025-12-08 - Excerpt: ChatGPT execs said the ads were 'either not real or not ads' before admitting the company 'fell short' with an app suggestion feature. - [Google Search Console Insights integrating social channels](https://searchengineland.com/google-search-console-insights-integrating-social-channels-465776.md) - Published: 2025-12-08 - Last Modified: 2025-12-08 - Excerpt: Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social channels,” Google wrote. The Insights report will show performance data for some of your social channels, including YouTube, Tiktok and Instagram. What Google […] - [How to use proxy metrics to speed up optimization in complex B2B journeys](https://searchengineland.com/proxy-metrics-b2b-journeys-465691.md) - Published: 2025-12-08 - Last Modified: 2025-12-05 - Excerpt: Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course. - [Elevate your expertise: Submit a compelling session proposal for SMX Advanced](https://searchengineland.com/speak-at-smx-advanced-381373.md) - Published: 2025-12-08 - Last Modified: 2025-12-05 - Excerpt: SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. - [Nils Rooijmans speaks on when ignoring Google emails can cost you](https://searchengineland.com/nils-rooijmans-speaks-on-when-ignoring-google-emails-can-cost-you-465739.md) - Published: 2025-12-05 - Last Modified: 2025-12-05 - Excerpt: PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as routine noise led to zero conversions and plummeting traffic. - [Google tests regional member pricing in Shopping Ads](https://searchengineland.com/google-tests-regional-member-pricing-in-shopping-ads-465705.md) - Published: 2025-12-05 - Last Modified: 2025-12-05 - Excerpt: Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty-member pricing, allowing retailers to localize promotions. - [Cloudflare: 416 billion AI bot requests blocked since July](https://searchengineland.com/cloudflare-416-billion-ai-bot-requests-blocked-since-july-465704.md) - Published: 2025-12-05 - Last Modified: 2025-12-05 - Excerpt: Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling. - [Ecommerce PPC: 4 takeaways that shape how campaigns perform](https://searchengineland.com/ecommerce-ppc-how-campaigns-perform-465640.md) - Published: 2025-12-05 - Last Modified: 2025-12-04 - Excerpt: Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions. - [What is off-page optimization?](https://searchengineland.com/off-page-optimization-447674.md) - Published: 2025-12-05 - Last Modified: 2025-12-04 - Excerpt: Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms. - [Google’s ad tech fixes face EU market test](https://searchengineland.com/googles-ad-tech-fixes-face-eu-market-test-465673.md) - Published: 2025-12-04 - Last Modified: 2025-12-04 - Excerpt: Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech. - [Social media beats SEO as SMBs’ top traffic source, survey says](https://searchengineland.com/social-seo-traffic-smb-survey-465661.md) - Published: 2025-12-04 - Last Modified: 2025-12-04 - Excerpt: Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage. - [Google Search Console tests “AI-powered configuration” to create dynamic reports](https://searchengineland.com/google-search-console-tests-ai-powered-configuration-to-create-dynamic-reports-465637.md) - Published: 2025-12-04 - Last Modified: 2025-12-04 - Excerpt: You can type what data you want to see on a report and Google will instantly create it for you. - [How paid, earned, shared, and owned media shape generative search visibility](https://searchengineland.com/paid-earned-shared-owned-media-generative-search-visibility-465603.md) - Published: 2025-12-04 - Last Modified: 2025-12-03 - Excerpt: See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in model-generated responses. - [Google Discover pushing users into AI Mode](https://searchengineland.com/google-discover-pushing-users-into-ai-mode-465635.md) - Published: 2025-12-04 - Last Modified: 2025-12-04 - Excerpt: When you are reading an article from Google Discover, Google wants you to use AI Mode. - [Why new AI models are breaking your SEO workflows](https://searchengineland.com/new-models-breaking-seo-workflows-465621.md) - Published: 2025-12-04 - Last Modified: 2025-12-03 - Excerpt: New benchmark results show a ~9% decline in SEO accuracy across Claude, Gemini, and GPT as newer models regress. - [Google’s Year in Search 2025: These trending topics spiked big](https://searchengineland.com/google-year-in-search-2025-trending-queries-465630.md) - Published: 2025-12-04 - Last Modified: 2025-12-03 - Excerpt: Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is shifting. - [Google AI Mode sends traffic on 69% of transactional queries: New data](https://searchengineland.com/google-ai-mode-traffic-transactional-queries-data-465604.md) - Published: 2025-12-03 - Last Modified: 2025-12-03 - Excerpt: New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services. - [Meta: Native Reels ads can lift purchase intent 5.3x](https://searchengineland.com/meta-native-reels-ads-can-lift-purchase-intent-5-3x-465615.md) - Published: 2025-12-03 - Last Modified: 2025-12-03 - Excerpt: Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest. - [AI Max undermines match-type control](https://searchengineland.com/ai-max-undermines-match-type-control-465612.md) - Published: 2025-12-03 - Last Modified: 2025-12-03 - Excerpt: AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results. - [Google home page search bar upload feature goes directly to AI Mode results](https://searchengineland.com/google-home-page-search-bar-upload-feature-goes-directly-to-ai-mode-results-465599.md) - Published: 2025-12-03 - Last Modified: 2025-12-03 - Excerpt: Google has changed its search bar on the Google home page by adding the ability to upload a file or an image, and then the user experience takes you directly to AI Mode. This is different from uploading an image and Google taking you to Google Search with image results and Google Lens features. Instead, […] - [Google Daily Hub: Anatomy of an overambitious system shaping the future of search](https://searchengineland.com/google-daily-hub-anatomy-of-an-overambitious-system-shaping-the-future-of-search-465555.md) - Published: 2025-12-03 - Last Modified: 2025-12-02 - Excerpt: Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity. - [How to plan and manage paid media budgets in an AI-driven world](https://searchengineland.com/plan-manage-paid-media-budgets-ai-465545.md) - Published: 2025-12-03 - Last Modified: 2025-12-02 - Excerpt: Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend. - [How AI Overviews are impacting ad position and the fight for top spot](https://searchengineland.com/how-ai-overviews-are-impacting-ad-position-and-the-fight-for-top-spot-465258.md) - Published: 2025-12-03 - Last Modified: 2025-11-26 - Excerpt: Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR. - [Black Friday 2025: More expensive, still engaging](https://searchengineland.com/black-friday-2025-more-expensive-still-engaging-465575.md) - Published: 2025-12-02 - Last Modified: 2025-12-02 - Excerpt: Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers. - [ChatGPT is currently down for many](https://searchengineland.com/chatgpt-is-currently-down-for-many-465567.md) - Published: 2025-12-02 - Last Modified: 2025-12-02 - Excerpt: OpenAI confirmed the issue and wrote, "We’re currently experiencing issues." - [Google pushes deeper into lifecycle targeting with new GA audience templates](https://searchengineland.com/google-pushes-deeper-into-lifecycle-targeting-with-new-ga-audience-templates-465564.md) - Published: 2025-12-02 - Last Modified: 2025-12-02 - Excerpt: Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics. - [Google adds Search Partners segment to PMAX reporting](https://searchengineland.com/google-adds-search-partners-segment-to-pmax-reporting-465549.md) - Published: 2025-12-02 - Last Modified: 2025-12-02 - Excerpt: Google Ads reporting now reveals how much PMAX spends on Search Partners and whether that traffic is actually driving value. - [OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’](https://searchengineland.com/openai-code-red-pause-chatgpt-ads-465542.md) - Published: 2025-12-02 - Last Modified: 2025-12-02 - Excerpt: OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product. - [Google to sunset ads developer support forums in 2026](https://searchengineland.com/google-to-sunset-ads-developer-support-forums-in-2026-465541.md) - Published: 2025-12-02 - Last Modified: 2025-12-02 - Excerpt: Google’s shift away from public developer forums means advertisers will need to rely on formal support channels to keep their ad tools running smoothly. - [Why PPC tests in 2026 call for nuance, not winners](https://searchengineland.com/ppc-tests-nuance-465494.md) - Published: 2025-12-02 - Last Modified: 2025-12-01 - Excerpt: Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity. - [Why every AI search study tells a different story](https://searchengineland.com/why-every-ai-search-study-tells-a-different-story-465511.md) - Published: 2025-12-02 - Last Modified: 2025-12-01 - Excerpt: Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment. - [Why advanced semantic techniques still matter in PPC and SEO](https://searchengineland.com/advanced-semantic-techniques-ppc-seo-465526.md) - Published: 2025-12-02 - Last Modified: 2025-12-01 - Excerpt: AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and SEO on track. - [Google unveils “Partner Match” for YouTube targeting](https://searchengineland.com/google-unveils-partner-match-for-youtube-targeting-465535.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches. - [Microsoft Ads introduces asset-level disapprovals](https://searchengineland.com/microsoft-ads-introduces-asset-level-disapprovals-465521.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight. - [Gemini 3 and Nano Banana Pro expanding to more searchers](https://searchengineland.com/gemini-3-and-nano-banana-pro-expanding-to-more-searchers-465532.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago. - [Google tests pushing searchers from AI Overviews show more button to AI Mode](https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: Google's Robby Stein said this is now being tested. - [ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad](https://searchengineland.com/chatgpt-ads-android-code-user-reports-first-ad-465517.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close. - [Google pulls EU antitrust complaint against Microsoft](https://searchengineland.com/google-pulls-eu-antitrust-complaint-against-microsoft-465520.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices. - [Shopify hit by login outage on major sales day](https://searchengineland.com/shopify-hit-by-login-outage-on-major-sales-day-465501.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: Shopify is experiencing major login outage on one of the year’s biggest shopping days, leaving merchants locked out of their stores. - [Google Ads tests new “Website Optimizer” Tool](https://searchengineland.com/google-ads-tests-new-website-optimizer-tool-465493.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4. - [Google Demand Gen campaigns: When to use them and best practices (with examples)](https://searchengineland.com/google-demand-gen-campaigns-migration-and-best-practices-433014.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing. - [How to run compliant, effective medical and mental health ads](https://searchengineland.com/how-to-run-compliant-effective-medical-and-mental-health-ads-465249.md) - Published: 2025-12-01 - Last Modified: 2025-11-26 - Excerpt: See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients. - [Robots.txt and SEO: What you need to know in 2026](https://searchengineland.com/robots-txt-seo-453779.md) - Published: 2025-12-01 - Last Modified: 2025-11-26 - Excerpt: A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate control and avoiding common pitfalls. - [Google Search Console Index Coverage report delayed](https://searchengineland.com/google-search-console-index-coverage-report-delayed-465464.md) - Published: 2025-12-01 - Last Modified: 2025-12-01 - Excerpt: This is just a reporting issue and indexing is working as expected. - [Gemini 3 now used for some queries in AI Overviews and AI Mode](https://searchengineland.com/gemini-3-now-used-for-some-queries-in-ai-overviews-and-ai-mode-465275.md) - Published: 2025-11-26 - Last Modified: 2025-11-26 - Excerpt: This is only live for Google AI Pro & Ultra subscribers in the U.S. - [Google Ads’ Nano Banana Pro AI get rigorously tested](https://searchengineland.com/google-ads-nano-banana-pro-ai-get-rigorously-tested-465271.md) - Published: 2025-11-26 - Last Modified: 2025-11-26 - Excerpt: Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation. - [Google Ads overview tab now supports custom views](https://searchengineland.com/google-ads-overview-tab-now-supports-custom-views-465268.md) - Published: 2025-11-26 - Last Modified: 2025-11-26 - Excerpt: Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics. - [Google expands custom segments for restricted Display Campaigns](https://searchengineland.com/google-expands-custom-segments-for-restricted-display-campaigns-465254.md) - Published: 2025-11-26 - Last Modified: 2025-11-26 - Excerpt: Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers. - [Google Ads search terms report: 5 tips for better results](https://searchengineland.com/google-ads-search-terms-report-tips-465174.md) - Published: 2025-11-26 - Last Modified: 2025-11-25 - Excerpt: Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for. - [Beyond SERP visibility: 7 success criteria for organic search in 2026](https://searchengineland.com/beyond-serp-visibility-7-success-criteria-for-organic-search-in-2026-465176.md) - Published: 2025-11-26 - Last Modified: 2025-11-25 - Excerpt: As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026. - [How AI answers are disrupting publisher revenue and advertising](https://searchengineland.com/ai-answers-disrupting-publisher-revenue-advertising-465185.md) - Published: 2025-11-26 - Last Modified: 2025-11-25 - Excerpt: A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era. - [Want to write for Search Engine Land?](https://searchengineland.com/want-to-write-for-search-engine-land-464099.md) - Published: 2025-11-26 - Last Modified: 2025-11-25 - Excerpt: Join our 2026 contributor roster! We’re seeking expert voices in SEO, PPC, AI, and analytics to share insights with millions of marketers. - [Google and AI slop are ruining Thanksgiving for food bloggers](https://searchengineland.com/google-ai-slop-thanksgiving-food-bloggers-465200.md) - Published: 2025-11-25 - Last Modified: 2025-11-25 - Excerpt: Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips. - [AI KPIs: Turning mentions into strategy in the age of LLMs](https://searchengineland.com/ai-kpis-turning-mentions-into-strategy-in-the-age-of-llms-2-465201.md) - Published: 2025-11-25 - Last Modified: 2025-11-25 - Excerpt: From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. - [ChatGPT, Perplexity push deeper into AI shopping](https://searchengineland.com/chatgpt-perplexity-ai-shopping-465196.md) - Published: 2025-11-25 - Last Modified: 2025-11-25 - Excerpt: ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase. - [Google Ads MCC hijacks are surging](https://searchengineland.com/google-ads-mcc-hijacks-are-surging-465186.md) - Published: 2025-11-25 - Last Modified: 2025-11-25 - Excerpt: MCC hijacks are surging, putting entire client portfolios at risk and allowing scammers to drain budgets in hours with near-perfect phishing attacks. - [How to make products machine-readable for multimodal AI search](https://searchengineland.com/products-machine-readable-multimodal-ai-search-465151.md) - Published: 2025-11-25 - Last Modified: 2025-11-25 - Excerpt: Design ecommerce images that AI can accurately interpret, from OCR-ready labels to curated context and sentiment-aligned visuals. - [Google Business Profiles adds scheduling and multi-location publishing to Google Posts](https://searchengineland.com/google-business-profiles-adds-scheduling-and-multi-location-publishing-to-google-posts-465177.md) - Published: 2025-11-25 - Last Modified: 2025-11-25 - Excerpt: This should make managing your Google Posts on your local Google Business Profile easier. - [Canonicalization and SEO: A guide for 2026](https://searchengineland.com/canonicalization-seo-448161.md) - Published: 2025-11-25 - Last Modified: 2025-11-24 - Excerpt: Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices. - [Fast, cheap, or good? The SEO tradeoff you can’t ignore](https://searchengineland.com/fast-cheap-good-seo-465092.md) - Published: 2025-11-25 - Last Modified: 2025-11-24 - Excerpt: SEO involves tradeoffs. See how time, cost, and quality affect results – and why quality-first work delivers faster, more sustainable gains. - [Study – Retailers are bleeding ad spend on Google Shopping this Black Friday](https://searchengineland.com/study-retailers-are-bleeding-ad-spend-on-google-shopping-this-black-friday-465117.md) - Published: 2025-11-24 - Last Modified: 2025-11-24 - Excerpt: During Black Friday, retailers are wasting millions on Google Shopping ads for sold out products, highlighting the need for real-time stock management. - [Study: Why seasonality adjustments keep failing advertisers on Black Friday](https://searchengineland.com/study-why-seasonality-adjustments-keep-failing-advertisers-on-black-friday-465112.md) - Published: 2025-11-24 - Last Modified: 2025-11-24 - Excerpt: According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency. - [Google to auto-link YouTube channels and Google Ads accounts](https://searchengineland.com/google-to-auto-link-youtube-channels-and-google-ads-accounts-465110.md) - Published: 2025-11-24 - Last Modified: 2025-11-24 - Excerpt: Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions. - [Google Performance Max gets direct video uploads](https://searchengineland.com/google-performance-max-gets-direct-video-uploads-465105.md) - Published: 2025-11-24 - Last Modified: 2025-11-24 - Excerpt: Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership. - [ChatGPT adds more images to answers](https://searchengineland.com/chatgpt-more-images-answers-465098.md) - Published: 2025-11-24 - Last Modified: 2025-11-24 - Excerpt: ChatGPT’s visual upgrade pushes AI deeper into multimodal search, making brand and product images newly essential for discovery. - [Google: SEM and SEO will need to coevolve with search since SEO is not dead](https://searchengineland.com/google-sem-and-seo-will-need-to-coevolve-with-search-since-seo-is-not-dead-465093.md) - Published: 2025-11-24 - Last Modified: 2025-11-24 - Excerpt: Gary Illyes from Google also admitted "the change is hard to accept nonetheless." - [SEO vs. PPC vs. AI: The visibility dilemma](https://searchengineland.com/seo-vs-ppc-vs-ai-the-visibility-dilemma-464973.md) - Published: 2025-11-24 - Last Modified: 2025-11-21 - Excerpt: AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt. - [3 GEO experiments you should try this year](https://searchengineland.com/3-geo-experiments-you-should-try-this-year-464967.md) - Published: 2025-11-24 - Last Modified: 2025-11-21 - Excerpt: Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content. - [Google and Microsoft: How their Performance Max approaches align and diverge](https://searchengineland.com/google-microsoft-performance-max-approaches-464964.md) - Published: 2025-11-24 - Last Modified: 2025-11-21 - Excerpt: Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy. - [New web standards could redefine how AI models use your content](https://searchengineland.com/robots-exclusions-new-rules-definitions-ietf-464990.md) - Published: 2025-11-23 - Last Modified: 2025-11-21 - Excerpt: A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter. - [Dale Olorenshaw speaks about a £15,000 landing page error](https://searchengineland.com/dale-olorenshaw-speaks-about-a-15000-landing-page-error-465001.md) - Published: 2025-11-21 - Last Modified: 2025-11-21 - Excerpt: A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong. - [Google Ads begin surfacing inside AI Mode as tests expand](https://searchengineland.com/google-ads-inside-ai-mode-tests-expand-464979.md) - Published: 2025-11-21 - Last Modified: 2025-11-21 - Excerpt: Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search. - [How to better measure LLM visibility and its impact](https://searchengineland.com/measure-llm-visibility-464794.md) - Published: 2025-11-21 - Last Modified: 2025-11-21 - Excerpt: Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search. - [Stop optimizing. Start orchestrating. That’s SEO now.](https://searchengineland.com/stop-optimizing-start-orchestrating-464579.md) - Published: 2025-11-21 - Last Modified: 2025-11-21 - Excerpt: From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise. - [Google Search to route complex queries directly to AI Mode, bypassing Google Search](https://searchengineland.com/google-search-to-route-complex-queries-directly-to-ai-mode-bypassing-google-search-464976.md) - Published: 2025-11-21 - Last Modified: 2025-11-21 - Excerpt: Plus, he mentioned that Google Search Console will break out AI Mode and AI Overview details in the future. - [Microsoft to retire its Advertising mobile app in early 2026](https://searchengineland.com/microsoft-to-retire-its-advertising-mobile-app-in-early-2026-464970.md) - Published: 2025-11-21 - Last Modified: 2025-11-21 - Excerpt: Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns. - [SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]](https://searchengineland.com/seo-geo-aso-new-era-brand-visibility-ai-research-464936.md) - Published: 2025-11-21 - Last Modified: 2025-11-20 - Excerpt: Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility. - [How amplifying creator content strengthens trust and lowers media costs](https://searchengineland.com/how-amplifying-creator-content-strengthens-trust-and-lowers-media-costs-464951.md) - Published: 2025-11-21 - Last Modified: 2025-11-20 - Excerpt: Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners. - [Google Ads adds account-level political content setting](https://searchengineland.com/google-ads-adds-account-level-political-content-setting-464962.md) - Published: 2025-11-20 - Last Modified: 2025-11-20 - Excerpt: Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold. - [The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.](https://searchengineland.com/the-future-of-marketing-looks-a-lot-like-engineering-and-ai-roles-here-are-5-reasons-why-2-464960.md) - Published: 2025-11-20 - Last Modified: 2025-11-20 - Excerpt: From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration. - [Google DeepMind unveils image generation tool – Nano Banana Pro](https://searchengineland.com/google-deepmind-unveils-image-generation-tool-nano-banana-pro-464931.md) - Published: 2025-11-20 - Last Modified: 2025-11-20 - Excerpt: Nano Banana Pro elevates image generation with sharper reasoning, better text rendering, and advanced creative controls. - [How industries are adapting to answer-driven search](https://searchengineland.com/industries-adapting-answer-driven-search-464913.md) - Published: 2025-11-20 - Last Modified: 2025-11-19 - Excerpt: AEO is now central to earning citations in AI results. See how major industries adapt to answer-first search. - [Google Search Console adds branded queries filter](https://searchengineland.com/google-search-console-adds-branded-queries-filter-464928.md) - Published: 2025-11-20 - Last Modified: 2025-11-20 - Excerpt: You can filter your performance reports and there are new insights reports - this is a gradual rollout. - [The Google Ads Demand Gen playbook](https://searchengineland.com/google-ads-demand-gen-playbook-464902.md) - Published: 2025-11-20 - Last Modified: 2025-11-19 - Excerpt: Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance. - [The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.](https://searchengineland.com/the-future-of-marketing-looks-a-lot-like-engineering-and-ai-roles-here-are-5-reasons-why-463792.md) - Published: 2025-11-20 - Last Modified: 2025-11-19 - Excerpt: From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration. - [AI search & the shift towards inauthenticity & commercial interests](https://searchengineland.com/shift-towards-inauthenticity-464447.md) - Published: 2025-11-19 - Last Modified: 2025-11-19 - Excerpt: Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next. - [How to tell if Google’s AI Max for search is actually working](https://searchengineland.com/how-to-tell-if-googles-ai-max-for-search-is-actually-working-464916.md) - Published: 2025-11-19 - Last Modified: 2025-11-19 - Excerpt: AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls and measurable lift. - [From scripts to agents: OpenAI’s new tools unlock the next phase of automation](https://searchengineland.com/from-scripts-to-agents-openais-new-tools-unlock-the-next-phase-of-automation-464841.md) - Published: 2025-11-19 - Last Modified: 2025-11-19 - Excerpt: OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do. - [Adobe to acquire Semrush](https://searchengineland.com/adobe-semrush-464905.md) - Published: 2025-11-19 - Last Modified: 2025-11-19 - Excerpt: Adobe will acquire Semrush for ## List of Posts .9 billion, the companies announced today, with closing expected in the first half of 2026. - [Google Maps adds know before you go, trending in explore tab and more](https://searchengineland.com/google-maps-adds-know-before-you-go-trending-in-explore-tab-and-more-464883.md) - Published: 2025-11-19 - Last Modified: 2025-11-18 - Excerpt: Reviewers can also now use a nickname and not their real time when leaving a review. - [How to get cited by ChatGPT: The content traits LLMs quote most](https://searchengineland.com/how-to-get-cited-by-chatgpt-the-content-traits-llms-quote-most-464868.md) - Published: 2025-11-19 - Last Modified: 2025-11-18 - Excerpt: An audit of nearly two million sessions shows how answer capsules, clean formatting, and original data drive ChatGPT citations. - [Unmasking affiliate fraud: Protecting growth in 2026](https://searchengineland.com/unmasking-affiliate-fraud-protecting-growth-in-2026-464840.md) - Published: 2025-11-19 - Last Modified: 2025-11-18 - Excerpt: Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies. - [SEO’s future isn’t content. It’s governance](https://searchengineland.com/seos-future-isnt-content-its-governance-464152.md) - Published: 2025-11-18 - Last Modified: 2025-11-18 - Excerpt: GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does. - [Alignment for LLM visibility is incredibly complex, but doable](https://searchengineland.com/llm-visibility-alignment-464073.md) - Published: 2025-11-18 - Last Modified: 2025-11-18 - Excerpt: LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search. - [Google Ads quietly rolls out a new conversion metric](https://searchengineland.com/google-ads-quietly-rolls-out-a-new-conversion-metric-464864.md) - Published: 2025-11-18 - Last Modified: 2025-11-18 - Excerpt: Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate. - [Google releases Gemini 3](https://searchengineland.com/google-releases-gemini-3-464860.md) - Published: 2025-11-18 - Last Modified: 2025-11-18 - Excerpt: Google said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life." - [The three AI research modes redefining search – and why brand wins](https://searchengineland.com/ai-research-modes-redefining-search-why-brand-wins-464717.md) - Published: 2025-11-18 - Last Modified: 2025-11-17 - Excerpt: With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research. - [Google AI Overviews: How to remove or suppress negative content](https://searchengineland.com/google-ai-overviews-how-to-remove-or-suppress-negative-content-464710.md) - Published: 2025-11-18 - Last Modified: 2025-11-17 - Excerpt: AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information. - [82% of marketers fail AI adoption (Positionless Marketing can fix it)](https://searchengineland.com/82-of-marketers-fail-ai-adoption-positionless-marketing-can-fix-it-464445.md) - Published: 2025-11-18 - Last Modified: 2025-11-17 - Excerpt: Research from Forrester and insights from Blain's Farm & Fleet reveal the real barrier isn't technology; it's how marketing work gets done. - [Google tests “Journey Aware Bidding” to optimize Search campaigns](https://searchengineland.com/google-tests-journey-aware-bidding-to-optimize-search-campaigns-464729.md) - Published: 2025-11-17 - Last Modified: 2025-11-17 - Excerpt: Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization. - [Google offers a “less disruptive” fix to EU ad-tech showdown](https://searchengineland.com/google-offers-a-less-disruptive-fix-to-eu-ad-tech-showdown-464725.md) - Published: 2025-11-17 - Last Modified: 2025-11-17 - Excerpt: Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem. - [Small tests to yield big answers on what influences LLMS](https://searchengineland.com/small-tests-to-yield-big-answers-464222.md) - Published: 2025-11-17 - Last Modified: 2025-11-17 - Excerpt: Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search. - [Most ChatGPT links get 0% CTR – even highly visible ones](https://searchengineland.com/chatgpt-links-0-ctr-464718.md) - Published: 2025-11-17 - Last Modified: 2025-11-17 - Excerpt: Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge. - [Microsoft Advertising adds AI-powered image animation to boost video creation](https://searchengineland.com/microsoft-advertising-adds-ai-powered-image-animation-to-boost-video-creation-464716.md) - Published: 2025-11-17 - Last Modified: 2025-11-17 - Excerpt: Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets, making high-impact creative easier and faster to produce - [Google can book your flights, hotels and dinner reservations using AI](https://searchengineland.com/google-can-book-your-flights-hotels-and-dinner-reservations-using-ai-464687.md) - Published: 2025-11-17 - Last Modified: 2025-11-14 - Excerpt: Plus, Google added new travel AI tools with Canvas and ways to find deals. - [How to build an organic Reddit strategy that drives SEO impact](https://searchengineland.com/build-organic-reddit-strategy-seo-impact-464698.md) - Published: 2025-11-17 - Last Modified: 2025-11-17 - Excerpt: See how to identify target communities, publish value-first content, and track engagement to boost visibility across search and social. - [6 overlooked ways to repurpose content and unlock new organic growth](https://searchengineland.com/repurpose-content-unlock-organic-growth-464703.md) - Published: 2025-11-17 - Last Modified: 2025-11-17 - Excerpt: Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results. - [Google Search Console rolls out custom annotations for performance reports](https://searchengineland.com/google-search-console-rolls-out-custom-annotations-for-performance-reports-464701.md) - Published: 2025-11-17 - Last Modified: 2025-11-17 - Excerpt: After many months of testing, the feature is finally live. - [AI Visibility Index: What three months of data reveals](https://searchengineland.com/ai-visibility-index-what-three-months-of-data-reveals-464598.md) - Published: 2025-11-17 - Last Modified: 2025-11-14 - Excerpt: Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility. - [Google rolls out total campaign budgets for PMax beyond the U.S.](https://searchengineland.com/google-rolls-out-total-campaign-budgets-for-pmax-beyond-the-u-s-464682.md) - Published: 2025-11-14 - Last Modified: 2025-11-14 - Excerpt: Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math. - [YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns](https://searchengineland.com/youtube-tests-retroactive-cost-cuts-for-underperforming-demand-gen-campaigns-464679.md) - Published: 2025-11-14 - Last Modified: 2025-11-14 - Excerpt: Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short. - [Why ‘it’s just SEO’ misses the mark in the era of AI SEO](https://searchengineland.com/why-its-just-seo-misses-the-mark-464675.md) - Published: 2025-11-14 - Last Modified: 2025-11-14 - Excerpt: Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility. - [5 SEO truths that cut through the AI noise](https://searchengineland.com/5-seo-truths-that-cut-through-the-ai-noise-464624.md) - Published: 2025-11-14 - Last Modified: 2025-11-13 - Excerpt: Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search. - [The end of the web? Goodbye HTML, hello AIDI!](https://searchengineland.com/the-end-of-the-web-goodbye-html-hello-aidi-464639.md) - Published: 2025-11-14 - Last Modified: 2025-11-13 - Excerpt: Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce. - [It’s not either SEO or AI search – your strategy needs both](https://searchengineland.com/its-not-either-seo-or-ai-search-your-strategy-needs-both-464435.md) - Published: 2025-11-14 - Last Modified: 2025-11-12 - Excerpt: See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both. - [3 Common mistakes to avoid when investing in AI search](https://searchengineland.com/ai-search-mistakes-464084.md) - Published: 2025-11-13 - Last Modified: 2025-11-13 - Excerpt: Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search. - [Google’s new “Ads Advisor” AI is put to the test](https://searchengineland.com/googles-new-ads-advisor-ai-is-put-to-the-test-464663.md) - Published: 2025-11-13 - Last Modified: 2025-11-13 - Excerpt: Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns. - [Google Ads boosts accuracy in advertiser account suspensions](https://searchengineland.com/google-ads-boosts-accuracy-in-advertiser-account-suspensions-464661.md) - Published: 2025-11-13 - Last Modified: 2025-11-13 - Excerpt: Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours. - [AI drives 1% of traffic – mostly from ChatGPT: Report](https://searchengineland.com/ai-1-traffic-mostly-chatgpt-464653.md) - Published: 2025-11-13 - Last Modified: 2025-11-13 - Excerpt: ChatGPT tops AI referrals, followed by Perplexity. AI highlights brands Google doesn't. And organic search still drives the most traffic. - [Google Ads experiment taps Twitter creatives for PMax campaigns](https://searchengineland.com/google-ads-experiment-taps-twitter-creatives-for-pmax-campaigns-464652.md) - Published: 2025-11-13 - Last Modified: 2025-11-13 - Excerpt: Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns. - [Google releases AI shopping updates for the holidays](https://searchengineland.com/google-releases-ai-shopping-updates-for-the-holidays-464649.md) - Published: 2025-11-13 - Last Modified: 2025-11-13 - Excerpt: Updates include AI Mode, Gemini, Google calling stores and agentic checkout and deals. - [Google FastSearch: Everything you need to know](https://searchengineland.com/google-fastsearch-464557.md) - Published: 2025-11-13 - Last Modified: 2025-11-12 - Excerpt: FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen. - [Generative AI and defamation: What the new reputation threats look like](https://searchengineland.com/generative-ai-and-defamation-what-the-new-reputation-threats-look-like-464564.md) - Published: 2025-11-13 - Last Modified: 2025-11-12 - Excerpt: AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you. - [How to boost your AI search visibility: 5 key factors](https://searchengineland.com/how-to-boost-your-ai-search-visibility-5-key-factors-464398.md) - Published: 2025-11-13 - Last Modified: 2025-11-10 - Excerpt: Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now! - [Report: EU to probe Google over site reputation abuse policy](https://searchengineland.com/report-eu-probe-google-site-reputation-abuse-464592.md) - Published: 2025-11-12 - Last Modified: 2025-11-12 - Excerpt: The EU is reportedly targeting Google following complaints it harms publishers that rely on sponsored content for revenue. - [Google launches AI-powered advisors](https://searchengineland.com/google-launches-ai-powered-advisors-464571.md) - Published: 2025-11-12 - Last Modified: 2025-11-12 - Excerpt: Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results. - [Google Discover fixing fake AI spam problem](https://searchengineland.com/google-discover-fixing-fake-ai-spam-problem-464584.md) - Published: 2025-11-12 - Last Modified: 2025-11-12 - Excerpt: After many complaints with the quality of the Google Discover feed, Google is promising a fix is in the works. - [Google makes incrementality testing easier, cheaper, and faster](https://searchengineland.com/google-makes-incrementality-testing-easier-cheaper-and-faster-464575.md) - Published: 2025-11-12 - Last Modified: 2025-11-12 - Excerpt: Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their ads. - [Google quietly adds brand inclusions to standard Shopping campaigns](https://searchengineland.com/google-quietly-adds-brand-inclusions-to-standard-shopping-campaigns-464576.md) - Published: 2025-11-12 - Last Modified: 2025-11-12 - Excerpt: Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads. - [The best way to use custom segments in Google Ads](https://searchengineland.com/google-ads-custom-segments-464521.md) - Published: 2025-11-12 - Last Modified: 2025-11-11 - Excerpt: Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently. - [How to consolidate legacy SKAGs – and why it’s time to move on](https://searchengineland.com/consolidate-legacy-skags-464518.md) - Published: 2025-11-12 - Last Modified: 2025-11-11 - Excerpt: Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results. - [How to measure your AI search brand visibility and prove business impact](https://searchengineland.com/measure-brand-visibility-ai-search-464524.md) - Published: 2025-11-12 - Last Modified: 2025-11-11 - Excerpt: Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth. - [Google shipping and returns policies in Search Console or using new markup](https://searchengineland.com/google-shipping-and-returns-policies-in-search-console-or-using-new-markup-464560.md) - Published: 2025-11-12 - Last Modified: 2025-11-12 - Excerpt: You don't even need a Google Merchant Center account to add this information anymore. - [Microsoft makes Clarity mandatory for publishers](https://searchengineland.com/microsoft-makes-clarity-mandatory-for-publishers-464556.md) - Published: 2025-11-11 - Last Modified: 2025-11-11 - Excerpt: Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic. - [Google Ads Editor 2.11 gets campaign-level negatives and smarter automation](https://searchengineland.com/google-ads-editor-2-11-gets-campaign-level-negatives-and-smarter-automation-464555.md) - Published: 2025-11-11 - Last Modified: 2025-11-11 - Excerpt: The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management. - [SEO vs. AI search: 101 questions that keep me up at night](https://searchengineland.com/seo-ai-search-questions-464550.md) - Published: 2025-11-11 - Last Modified: 2025-11-11 - Excerpt: Here's why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, and probabilistic systems. - [Tim Berners-Lee warns AI may collapse the ad-funded web](https://searchengineland.com/tim-berners-lee-ai-ad-funded-web-collapse-464522.md) - Published: 2025-11-11 - Last Modified: 2025-11-11 - Excerpt: Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model. - [Google expands image search ads with mobile carousel format](https://searchengineland.com/google-expands-image-search-ads-with-mobile-carousel-format-464545.md) - Published: 2025-11-11 - Last Modified: 2025-11-11 - Excerpt: Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention where inspiration and discovery begin. - [With negative review extortion scams on the rise, use Google’s report form](https://searchengineland.com/with-negative-review-extortion-scams-on-the-rise-use-googles-report-form-464515.md) - Published: 2025-11-11 - Last Modified: 2025-11-11 - Excerpt: Last month, Google launched a form to report negative review extortion scams and it seems to work. - [Google tightens rules on fraud-linked phone numbers in ads](https://searchengineland.com/google-tightens-rules-on-fraud-linked-phone-numbers-in-ads-464508.md) - Published: 2025-11-11 - Last Modified: 2025-11-11 - Excerpt: Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations. - [Why AI availability is the new battleground for brands](https://searchengineland.com/ai-availability-brands-battleground-464484.md) - Published: 2025-11-11 - Last Modified: 2025-11-11 - Excerpt: GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems. - [7 local SEO wins you get from keyword-rich Google reviews](https://searchengineland.com/google-reviews-keywords-rich-local-seo-wins-464418.md) - Published: 2025-11-11 - Last Modified: 2025-11-10 - Excerpt: Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to help you. - [Google adds asset-level reporting to display campaigns](https://searchengineland.com/google-adds-asset-level-reporting-to-display-campaigns-464441.md) - Published: 2025-11-10 - Last Modified: 2025-11-10 - Excerpt: Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions. - [Google’s new AI tool touts creating optimized content in a scalable way](https://searchengineland.com/googles-new-ai-tool-touts-creating-optimized-content-in-a-scalable-way-464433.md) - Published: 2025-11-10 - Last Modified: 2025-11-10 - Excerpt: Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads. - [The reign of forums: How AI made conversation king](https://searchengineland.com/forums-ai-conversation-king-464370.md) - Published: 2025-11-10 - Last Modified: 2025-11-07 - Excerpt: AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy. - [How to document your SEO strategy](https://searchengineland.com/document-seo-strategy-444657.md) - Published: 2025-11-10 - Last Modified: 2025-11-07 - Excerpt: Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts. - [FLUQs: Answer the hidden questions or vanish in AI search](https://searchengineland.com/fluqs-answer-the-hidden-questions-or-vanish-in-ai-search-2-464416.md) - Published: 2025-11-07 - Last Modified: 2025-11-07 - Excerpt: Your brand isn’t competing for rankings anymore. The name of the game is reuse. - [Winning the platform shift](https://searchengineland.com/winning-the-platform-shift-2-464414.md) - Published: 2025-11-07 - Last Modified: 2025-11-07 - Excerpt: How marketers can use AI to drive creativity, expand their reach and provide more value to consumers. - [What is the inevitable evolution of LLMs and search?](https://searchengineland.com/evolution-of-llms-and-search-464077.md) - Published: 2025-11-07 - Last Modified: 2025-11-07 - Excerpt: Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point. - [Google clarifies policy on false information in advertiser verification](https://searchengineland.com/google-clarifies-policy-on-false-information-in-advertiser-verification-464395.md) - Published: 2025-11-07 - Last Modified: 2025-11-07 - Excerpt: Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension. - [ChatGPT ads are coming – and they won’t look like Google Ads](https://searchengineland.com/chatgpt-ads-coming-some-point-464388.md) - Published: 2025-11-07 - Last Modified: 2025-11-07 - Excerpt: OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce. - [Stop reporting traffic and activity. Start reporting progress.](https://searchengineland.com/stop-reporting-traffic-464083.md) - Published: 2025-11-07 - Last Modified: 2025-11-07 - Excerpt: Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes. - [Microsoft brings AI Search to Copilot with emphasis on citations](https://searchengineland.com/microsoft-brings-ai-search-to-copilot-with-emphasis-on-citations-464382.md) - Published: 2025-11-07 - Last Modified: 2025-11-07 - Excerpt: Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources." - [Google’s new AI tools automate ad reviews, reporting, and support for publishers](https://searchengineland.com/googles-new-ai-tools-automate-ad-reviews-reporting-support-464347.md) - Published: 2025-11-07 - Last Modified: 2025-11-07 - Excerpt: Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities. - [Why B2B brands are shifting from keywords to Performance Max](https://searchengineland.com/b2b-brands-shift-keywords-performance-max-464327.md) - Published: 2025-11-07 - Last Modified: 2025-11-06 - Excerpt: Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind. - [How to build and lead a successful remote SEO team](https://searchengineland.com/remote-seo-team-build-lead-464333.md) - Published: 2025-11-07 - Last Modified: 2025-11-06 - Excerpt: Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices. - [Google expands PMax reach with Waze ads](https://searchengineland.com/google-expands-pmax-reach-with-waze-ads-464344.md) - Published: 2025-11-06 - Last Modified: 2025-11-06 - Excerpt: Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates. - [Google Ads Pushes “Investment Strategy” planning for budget-limited campaigns](https://searchengineland.com/google-ads-pushes-investment-strategy-planning-for-budget-limited-campaigns-464336.md) - Published: 2025-11-06 - Last Modified: 2025-11-06 - Excerpt: Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets. - [ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report](https://searchengineland.com/chatgpt-google-ai-mode-brand-mentions-report-464332.md) - Published: 2025-11-06 - Last Modified: 2025-11-06 - Excerpt: AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions. - [Exploring the real risk AI brings to the internet (and SEO with it)](https://searchengineland.com/exploring-risks-ai-brings-to-seo-464082.md) - Published: 2025-11-06 - Last Modified: 2025-11-06 - Excerpt: As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.” - [How to build authority when no one knows you yet](https://searchengineland.com/how-to-build-authority-when-no-one-knows-you-yet-464264.md) - Published: 2025-11-06 - Last Modified: 2025-11-05 - Excerpt: You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence. - [4 times PPC automation still needs a human touch](https://searchengineland.com/4-times-ppc-automation-still-needs-a-human-touch-464245.md) - Published: 2025-11-06 - Last Modified: 2025-11-05 - Excerpt: Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe. - [Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?](https://searchengineland.com/google-double-serving-dilemma-who-wins-464233.md) - Published: 2025-11-06 - Last Modified: 2025-11-05 - Excerpt: Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition. - [4 essential tips to maximize holiday inbox placement](https://searchengineland.com/4-essential-tips-to-maximize-holiday-inbox-placement-463915.md) - Published: 2025-11-06 - Last Modified: 2025-10-28 - Excerpt: Learn how to strengthen your sender reputation and boost engagement when it matters most. - [Google Merchant Center adds “Creative Content” section with video assets](https://searchengineland.com/google-merchant-center-adds-creative-content-section-with-video-assets-464267.md) - Published: 2025-11-05 - Last Modified: 2025-11-05 - Excerpt: Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads. - [Google to remove more search features including practice problems, nutrition facts, nearby offers and more](https://searchengineland.com/google-to-remove-more-search-features-including-practice-problems-nutrition-facts-nearby-offers-and-more-464255.md) - Published: 2025-11-05 - Last Modified: 2025-11-05 - Excerpt: Google said these features "aren't being used very often and aren’t adding significant value to users." - [How agentic AI threatens to upend OTAs’ dominance in search](https://searchengineland.com/agentic-ai-ota-search-464146.md) - Published: 2025-11-05 - Last Modified: 2025-11-04 - Excerpt: As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility. - [How APIs extend data access and automation in Google Ads and Meta Ads](https://searchengineland.com/google-ads-meta-ads-apis-extend-data-access-automation-464198.md) - Published: 2025-11-05 - Last Modified: 2025-11-04 - Excerpt: Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities. - [5 marketing maturity levels: From siloed to autonomous](https://searchengineland.com/5-marketing-maturity-levels-from-siloed-to-autonomous-463988.md) - Published: 2025-11-05 - Last Modified: 2025-10-31 - Excerpt: Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level. - [YouTube locks sidebar on mobile ads, removing close option](https://searchengineland.com/youtube-locks-sidebar-on-mobile-ads-removing-close-option-464215.md) - Published: 2025-11-04 - Last Modified: 2025-11-04 - Excerpt: YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads. - [Google AI Overviews drive 61% drop in organic CTR, 68% in paid](https://searchengineland.com/google-ai-overviews-drive-drop-organic-paid-ctr-464212.md) - Published: 2025-11-04 - Last Modified: 2025-11-04 - Excerpt: Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search. - [GEO startup Lorelight shuts down: ‘The problem didn’t need solving’](https://searchengineland.com/geo-startup-lorelight-shuts-down-464208.md) - Published: 2025-11-04 - Last Modified: 2025-11-04 - Excerpt: Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct. - [Google’s “Smart Cropping” may be trimming your Shopping Ad images](https://searchengineland.com/googles-smart-cropping-may-be-trimming-your-shopping-ad-images-464207.md) - Published: 2025-11-04 - Last Modified: 2025-11-04 - Excerpt: Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable. - [Aja Frost on AI search, content strategy, and AEO success metrics](https://searchengineland.com/aja-frost-interview-ai-search-content-aeo-464000.md) - Published: 2025-11-04 - Last Modified: 2025-11-04 - Excerpt: HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era. - [Social and UGC: The trust engines powering search everywhere](https://searchengineland.com/social-ugc-trust-engines-powering-search-everywhere-464101.md) - Published: 2025-11-04 - Last Modified: 2025-11-03 - Excerpt: Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface. - [5 Google Ads tactics to drop in 2026](https://searchengineland.com/google-ads-tactics-to-drop-464123.md) - Published: 2025-11-04 - Last Modified: 2025-11-03 - Excerpt: Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year. - [Winning the platform shift](https://searchengineland.com/winning-the-platform-shift-463909.md) - Published: 2025-11-04 - Last Modified: 2025-10-31 - Excerpt: How marketers can use AI to drive creativity, expand their reach and provide more value to consumers. - [Google adds Chrome Web Store user agent](https://searchengineland.com/google-adds-chrome-web-store-user-agent-464112.md) - Published: 2025-11-03 - Last Modified: 2025-11-03 - Excerpt: Google added a new user agent to the Google user-triggered fetchers named Google-CWS. - [7 focus areas as AI transforms search and the customer journey in 2026](https://searchengineland.com/7-focus-areas-as-ai-transforms-search-and-the-customer-journey-in-2026-464068.md) - Published: 2025-11-03 - Last Modified: 2025-10-31 - Excerpt: AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere. - [Google says verify your cloud hosting provider with Search Console](https://searchengineland.com/google-says-verify-your-cloud-hosting-provider-with-search-console-464100.md) - Published: 2025-11-03 - Last Modified: 2025-11-03 - Excerpt: If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console. - [Google Local Services Ads vs. Search Ads: Which drives better local leads?](https://searchengineland.com/google-local-services-ads-vs-search-ads-leads-464015.md) - Published: 2025-11-03 - Last Modified: 2025-10-31 - Excerpt: Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. - [Google AI Overviews guide research, but Search still wins the sale](https://searchengineland.com/google-ai-overviews-research-search-sales-464097.md) - Published: 2025-11-03 - Last Modified: 2025-10-31 - Excerpt: Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows. - [How Google’s AI Overviews are accelerating change in paid search](https://searchengineland.com/how-googles-ai-overviews-are-accelerating-change-in-paid-search-463796.md) - Published: 2025-11-03 - Last Modified: 2025-10-29 - Excerpt: Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first. - [The latest jobs in search marketing](https://searchengineland.com/latest-jobs-in-search-marketing-378959.md) - Published: 2025-10-31 - Last Modified: 2025-10-31 - Excerpt: Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. - [Google VP: SEO and AI search optimization have ‘a lot of overlap’](https://searchengineland.com/seo-ai-search-optimization-overlap-robby-stein-464028.md) - Published: 2025-10-31 - Last Modified: 2025-10-31 - Excerpt: Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein. - [Google’s Robby Stein: Ads aren’t going away in AI search](https://searchengineland.com/google-ads-not-going-away-robby-stein-464025.md) - Published: 2025-10-31 - Last Modified: 2025-10-31 - Excerpt: Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries. - [The rise and fall of FAQ schema – and what it means for SEO today](https://searchengineland.com/faq-schema-rise-fall-seo-today-463993.md) - Published: 2025-10-31 - Last Modified: 2025-10-30 - Excerpt: Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI. - [How to monitor your website’s performance and SEO metrics](https://searchengineland.com/monitor-website-performance-seo-metrics-463985.md) - Published: 2025-10-31 - Last Modified: 2025-10-31 - Excerpt: After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth. - [Blogging, AI, and the SEO road ahead: Why clarity now decides who survives](https://searchengineland.com/blogging-ai-seo-clarity-463928.md) - Published: 2025-10-30 - Last Modified: 2025-10-29 - Excerpt: AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search. - [Regex for SEO: The simple language that powers AI and data analysis](https://searchengineland.com/regex-seo-ai-data-analysis-463933.md) - Published: 2025-10-30 - Last Modified: 2025-10-29 - Excerpt: From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows. - [Microsoft Advertising advertiser console down](https://searchengineland.com/microsoft-advertising-advertiser-console-down-463976.md) - Published: 2025-10-29 - Last Modified: 2025-10-29 - Excerpt: Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue and that its engineering team is working to resolve it. This is impacting the web user interface to manage your Microsoft Advertising campaigns. What Microsoft said. Navah Hopkins, the Microsoft Ads Liaison, posted: “Confirming Microsoft Advertising UI […] - [SerpAPI calls Reddit lawsuit a threat to the ‘free and open web’](https://searchengineland.com/serpapi-reddit-lawsuit-response-463962.md) - Published: 2025-10-29 - Last Modified: 2025-10-29 - Excerpt: SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open and accessible. - [How to use Google Ads Promotion assets (a step-by-step checklist)](https://searchengineland.com/google-ads-promotion-assets-checklist-463925.md) - Published: 2025-10-29 - Last Modified: 2025-10-28 - Excerpt: Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy. - [Why your SEO and PPC teams need shared standards to unlock mutual gains](https://searchengineland.com/seo-ppc-teams-shared-standards-mutual-gains-463890.md) - Published: 2025-10-29 - Last Modified: 2025-10-29 - Excerpt: Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels. - [The new SEO sales tactic: Selling the AI dream](https://searchengineland.com/new-seo-sales-tactic-ai-dream-463912.md) - Published: 2025-10-29 - Last Modified: 2025-10-28 - Excerpt: Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding. - [Google DeepMind’s BlockRank could reshape how AI ranks information](https://searchengineland.com/google-deepmind-blockrank-how-ai-ranks-information-463920.md) - Published: 2025-10-28 - Last Modified: 2025-10-28 - Excerpt: Google's new BlockRank model promises faster, smarter AI retrieval and hints at how Google’s future ranking systems may evolve. - [Google Business Profiles What’s happening feature expands](https://searchengineland.com/google-business-profiles-whats-happening-feature-expands-463906.md) - Published: 2025-10-28 - Last Modified: 2025-10-28 - Excerpt: It is now available for multi-location restaurants, not just single-location restaurants. - [LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery](https://searchengineland.com/llm-optimization-tracking-visibility-ai-discovery-463860.md) - Published: 2025-10-28 - Last Modified: 2025-10-27 - Excerpt: LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for what’s next. - [How to balance speed and credibility in AI-assisted content creation](https://searchengineland.com/ai-assisted-content-creation-speed-credibility-463822.md) - Published: 2025-10-28 - Last Modified: 2025-10-27 - Excerpt: AI tools can accelerate content workflows – but without governance, accuracy, and human oversight, quality and trust quickly erode. - [The future of SEO teams is human-led and agent-powered](https://searchengineland.com/future-seo-teams-human-led-agent-powered-463872.md) - Published: 2025-10-27 - Last Modified: 2025-10-27 - Excerpt: The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success. - [Google Search Console adds Query groups](https://searchengineland.com/google-search-console-adds-query-groups-463820.md) - Published: 2025-10-27 - Last Modified: 2025-10-27 - Excerpt: This is available in Search Console Insights and gives you a quick way to see the main topics your website is about. - [Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year](https://searchengineland.com/2020-search-engine-land-awards-winners-list-342323.md) - Published: 2020-10-19 - Last Modified: 2025-10-27 - Excerpt: For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence. - [Search Engine Land Awards 2025: And the winners are…](https://searchengineland.com/search-engine-land-award-winners-2025-463795.md) - Published: 2025-10-27 - Last Modified: 2025-10-24 - Excerpt: Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2025. - [Why a lower CTR can be better for your PPC campaigns](https://searchengineland.com/why-a-lower-ctr-can-be-better-for-your-ppc-campaigns-463771.md) - Published: 2025-10-27 - Last Modified: 2025-10-24 - Excerpt: High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates. - [The agentic web is here: Why NLWeb makes schema your greatest SEO asset](https://searchengineland.com/agentic-web-nlweb-schema-seo-asset-463778.md) - Published: 2025-10-27 - Last Modified: 2025-10-24 - Excerpt: Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder — powering smarter discovery and visibility. - [90% of businesses fear losing SEO visibility as AI reshapes search](https://searchengineland.com/businesses-seo-visibility-ai-search-survey-463779.md) - Published: 2025-10-24 - Last Modified: 2025-10-24 - Excerpt: Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds. - [Your ads are dying: How to spot and stop creative fatigue before it tanks performance](https://searchengineland.com/dying-ads-creative-fatigue-463690.md) - Published: 2025-10-24 - Last Modified: 2025-10-23 - Excerpt: Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan. - [Your Q4 ecommerce checklist for peak holiday sales](https://searchengineland.com/your-q4-ecommerce-checklist-for-peak-holiday-sales-463717.md) - Published: 2025-10-24 - Last Modified: 2025-10-23 - Excerpt: Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success. - [Google working on fixing Search Console performance report delay](https://searchengineland.com/google-working-on-fixing-search-console-performance-report-delay-463767.md) - Published: 2025-10-24 - Last Modified: 2025-10-24 - Excerpt: The report has been stuck on Sunday, October 19th but Google said it will catch up. - [Jack Hepp talks about getting fired from his first PPC job](https://searchengineland.com/jack-hepp-talks-about-getting-fired-from-his-first-ppc-job-463764.md) - Published: 2025-10-24 - Last Modified: 2025-10-24 - Excerpt: After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert. - [ChatGPT Atlas browser could drain ad budgets by mimicking human clicks](https://searchengineland.com/chatgpt-atlas-mimicking-human-clicks-463757.md) - Published: 2025-10-23 - Last Modified: 2025-10-23 - Excerpt: OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics. - [Google Ads turns 25: A look back at the biggest changes and advances in search](https://searchengineland.com/google-ads-turns-25-463748.md) - Published: 2025-10-23 - Last Modified: 2025-10-23 - Excerpt: Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers. - [Black hat GEO is real – Here’s why you should be paying attention](https://searchengineland.com/black-hat-geo-pay-attention-463684.md) - Published: 2025-10-23 - Last Modified: 2025-10-23 - Excerpt: AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices still win. - [ChatGPT, LLM referrals convert worse than Google Search: Study](https://searchengineland.com/llms-google-referral-conversion-study-463747.md) - Published: 2025-10-23 - Last Modified: 2025-10-23 - Excerpt: ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon. - [Why Google Search Console impressions fell (and why that’s good)](https://searchengineland.com/why-google-search-console-impressions-dropped-interpret-data-463677.md) - Published: 2025-10-23 - Last Modified: 2025-10-22 - Excerpt: Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility. - [Reddit sues Perplexity, SerpApi over scraping Google Search data](https://searchengineland.com/reddit-sues-perplexity-serpapi-scraping-google-463681.md) - Published: 2025-10-22 - Last Modified: 2025-10-22 - Excerpt: Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit. - [Reddit sues SerpApi, Perplexity over scraping Google Search data](https://searchengineland.com/reddit-sues-serpapi-perplexity-scraping-google-463681.md) - Published: 2025-10-22 - Last Modified: 2025-10-22 - Excerpt: Reddit’s lawsuit says SerpApi and Perplexity disguised bots to scrape Reddit data from Google at 'industrial scale.' - [Engineering the AI resume: SEO’s new path to the C-suite](https://searchengineland.com/ai-resume-seo-path-c-suite-463670.md) - Published: 2025-10-22 - Last Modified: 2025-10-22 - Excerpt: As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy. - [How connected TV advertising drives search demand](https://searchengineland.com/connected-tv-advertising-search-demand-463644.md) - Published: 2025-10-22 - Last Modified: 2025-10-22 - Excerpt: CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions. - [Black Friday 2025: The affiliate PPC compliance playbook](https://searchengineland.com/black-friday-2025-the-affiliate-ppc-compliance-playbook-463520.md) - Published: 2025-10-22 - Last Modified: 2025-10-17 - Excerpt: Protect your Black Friday revenue: spot and prevent coupon fraud, monitor brand bidding and secure your affiliate traffic before losing budget. - [Yelp’s new tools help brands connect faster and engage customers in real time](https://searchengineland.com/yelps-new-tools-help-brands-connect-faster-and-engage-customers-in-real-time-463633.md) - Published: 2025-10-21 - Last Modified: 2025-10-21 - Excerpt: Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp. - [OpenAI launches a web browser – ChatGPT Atlas](https://searchengineland.com/openai-launches-a-web-browser-chatgpt-atlas-463623.md) - Published: 2025-10-21 - Last Modified: 2025-10-21 - Excerpt: And its built in search features seem to use Google Search. - [Google Merchant Center adds centralized Issue Details Page](https://searchengineland.com/google-merchant-center-adds-centralized-issue-details-page-463621.md) - Published: 2025-10-21 - Last Modified: 2025-10-21 - Excerpt: A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active. - [Google Ads quietly tests auto-setting “New Customer Value”](https://searchengineland.com/google-ads-quietly-tests-auto-setting-new-customer-value-463615.md) - Published: 2025-10-21 - Last Modified: 2025-10-21 - Excerpt: Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers. - [How to use YouTube Ads to drive B2B conversions](https://searchengineland.com/youtube-ads-drive-b2b-conversions-463567.md) - Published: 2025-10-21 - Last Modified: 2025-10-20 - Excerpt: Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions. - [How to avoid marketing mix modeling mistakes that derail results](https://searchengineland.com/avoid-marketing-mix-modeling-mistakes-463576.md) - Published: 2025-10-21 - Last Modified: 2025-10-20 - Excerpt: MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact. - [How to execute a multi-location website redesign without losing traffic](https://searchengineland.com/how-to-execute-a-multi-location-website-redesign-without-losing-traffic-463331.md) - Published: 2025-10-21 - Last Modified: 2025-10-20 - Excerpt: Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success. - [Google Ads’ new text guidelines feature begins rolling out](https://searchengineland.com/google-ads-new-text-guidelines-feature-begins-rolling-out-463563.md) - Published: 2025-10-20 - Last Modified: 2025-10-20 - Excerpt: Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards. - [Google Ads to permanently delete canceled accounts after six months](https://searchengineland.com/google-ads-to-permanently-delete-canceled-accounts-after-six-months-463562.md) - Published: 2025-10-20 - Last Modified: 2025-10-20 - Excerpt: Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data. - [Google officially shuts down Privacy Sandbox](https://searchengineland.com/google-officially-shuts-down-privacy-sandbox-463561.md) - Published: 2025-10-20 - Last Modified: 2025-10-20 - Excerpt: Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain. - [SEO in the black box era: Why reports will look more like Mad Men than Search Console](https://searchengineland.com/seo-reporting-black-box-era-463461.md) - Published: 2025-10-20 - Last Modified: 2025-10-17 - Excerpt: Google’s num=100 change pushes SEO deeper into the black box. Learn how to stay accurate when the data no longer adds up. - [How AI media partnerships influence your brand visibility in genAI: Research](https://searchengineland.com/ai-media-partnerships-brand-visibility-genai-research-463470.md) - Published: 2025-10-20 - Last Modified: 2025-10-17 - Excerpt: Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy. - [Search Engine Land Awards 2025: Complete finalists list](https://searchengineland.com/search-engine-land-awards-2025-finalists-463414.md) - Published: 2025-10-20 - Last Modified: 2025-10-16 - Excerpt: We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 27. - [Google crawl stats report is missing a day of data](https://searchengineland.com/google-crawl-stats-report-is-missing-a-day-of-data-463555.md) - Published: 2025-10-20 - Last Modified: 2025-10-20 - Excerpt: This has happened a few times before, and it is now happening again. This is a Google issue and not an issue with your site. - [What they don’t teach you about marketing at Harvard Business School: Being positionless](https://searchengineland.com/what-they-dont-teach-you-about-marketing-at-harvard-business-school-being-positionless-463457.md) - Published: 2025-10-20 - Last Modified: 2025-10-17 - Excerpt: Positionless Marketing equates to do-it-now competence, powered by technology... not committees - [Google Ads to auto-generate videos from existing Demand Gen image ads](https://searchengineland.com/google-ads-to-auto-generate-videos-from-existing-demand-gen-image-ads-463532.md) - Published: 2025-10-17 - Last Modified: 2025-10-17 - Excerpt: Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels. - [AI search isn’t the end of SEO – it’s the next era](https://searchengineland.com/ai-search-seo-next-era-463528.md) - Published: 2025-10-17 - Last Modified: 2025-10-17 - Excerpt: AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility. - [Google Maps Ads get scrollable sitelinks boost](https://searchengineland.com/google-maps-ads-get-scrollable-sitelinks-boost-463529.md) - Published: 2025-10-17 - Last Modified: 2025-10-17 - Excerpt: Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins. - [Susan Yen talks account structure & PMax fails](https://searchengineland.com/susan-yen-talks-account-structure-pmax-fails-463466.md) - Published: 2025-10-17 - Last Modified: 2025-10-17 - Excerpt: Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world. - [Google adds ‘Sources’ column to AI Max search term reports](https://searchengineland.com/google-sources-column-ai-max-search-term-reports-463464.md) - Published: 2025-10-17 - Last Modified: 2025-10-17 - Excerpt: Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches. - [The future of SEO: Why optimization still matters, whatever you call it](https://searchengineland.com/seo-ai-future-whatever-you-call-it-optimization-463462.md) - Published: 2025-10-17 - Last Modified: 2025-10-17 - Excerpt: Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate. - [Agentic PPC: What performance marketing could look like in 2030](https://searchengineland.com/agentic-ppc-what-performance-marketing-could-look-like-in-2030-463419.md) - Published: 2025-10-17 - Last Modified: 2025-10-16 - Excerpt: Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off. - [Why incrementality is the only metric that proves marketing’s real impact](https://searchengineland.com/why-incrementality-is-the-only-metric-that-proves-marketings-real-impact-463439.md) - Published: 2025-10-17 - Last Modified: 2025-10-16 - Excerpt: Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it. - [The AI Visibility Index: Here’s who’s winning AI search](https://searchengineland.com/the-ai-visibility-index-heres-whos-winning-ai-search-463319.md) - Published: 2025-10-17 - Last Modified: 2025-10-16 - Excerpt: Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. - [Google opens Shopping Ads to physical goods subscriptions](https://searchengineland.com/google-shopping-ads-physical-goods-subscriptions-463446.md) - Published: 2025-10-16 - Last Modified: 2025-10-16 - Excerpt: Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities. - [Google Ads API v22 adds generative AI, smarter bidding, and more](https://searchengineland.com/google-ads-api-v22-463443.md) - Published: 2025-10-16 - Last Modified: 2025-10-16 - Excerpt: The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights. - [Google’s Liz Reid: The real search shift is behavioral, not AI](https://searchengineland.com/liz-reid-google-ai-behavior-shift-463444.md) - Published: 2025-10-16 - Last Modified: 2025-10-16 - Excerpt: AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are creating new winners and losers – with forums, videos, and creators gaining ground on traditional publishers, said Google’s Search Head Liz Reid in a new interview. Search shake-up. Every ranking update creates “winners and losers,” […] - [Google’s Liz Reid on AI Overviews: Less ad clicks, more searches](https://searchengineland.com/google-liz-reid-ai-overviews-less-ad-clicks-more-searches-463438.md) - Published: 2025-10-16 - Last Modified: 2025-10-16 - Excerpt: Google’s head of Search says AI Overviews don't reduce the need to buy, which is keeping ad revenue stable as searches keep growing. - [3 key AI search limitations for B2B SaaS marketing](https://searchengineland.com/ai-search-limitations-b2b-saas-marketing-463379.md) - Published: 2025-10-16 - Last Modified: 2025-10-15 - Excerpt: AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps. - [How to plan for GEO in 2026 and evolve your search strategy](https://searchengineland.com/plan-for-geo-2026-evolve-search-strategy-463399.md) - Published: 2025-10-16 - Last Modified: 2025-10-15 - Excerpt: GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026. - [Google says you need certification for prescription drug advertising](https://searchengineland.com/google-certification-prescription-drug-advertising-463409.md) - Published: 2025-10-15 - Last Modified: 2025-10-15 - Excerpt: Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers. - [Microsoft Bing finally supports the data-nosnippet HTML attribute](https://searchengineland.com/microsoft-bing-supports-data-nosnippet-html-attribute-463411.md) - Published: 2025-10-15 - Last Modified: 2025-10-15 - Excerpt: Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search. - [ChatGPT performs a search in 31% of prompts, new data reveals](https://searchengineland.com/chatgpt-search-prompts-data-463407.md) - Published: 2025-10-15 - Last Modified: 2025-10-15 - Excerpt: ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long (roughly 60% longer than the typical Google search), according to a new study from marketing agency Nectiv. Why it matters: ChatGPT isn’t just answering questions – it’s searching like a power user. The […] - [Google Search rebounds as Amazon steps back: Q3 ad report](https://searchengineland.com/google-search-rebounds-amazon-steps-back-report-463388.md) - Published: 2025-10-15 - Last Modified: 2025-10-15 - Excerpt: Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand. - [Google Ads PMax: The truth about audience signals and search themes](https://searchengineland.com/google-ads-pmax-audience-signals-search-themes-463329.md) - Published: 2025-10-15 - Last Modified: 2025-10-14 - Excerpt: Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. - [Why AI still runs on search – and SEO still runs the show](https://searchengineland.com/why-ai-still-runs-on-search-and-seo-still-runs-the-show-463325.md) - Published: 2025-10-15 - Last Modified: 2025-10-14 - Excerpt: AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers. - [Optimizing for ChatGPT Shopping: How product feeds power GEO](https://searchengineland.com/optimizing-chatgpt-shopping-463316.md) - Published: 2025-10-15 - Last Modified: 2025-10-14 - Excerpt: Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy. - [Google Performance Max adds support for vertical 9:16 image ads](https://searchengineland.com/google-performance-max-vertical-916-image-ads-463336.md) - Published: 2025-10-14 - Last Modified: 2025-10-14 - Excerpt: Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts. - [Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed](https://searchengineland.com/google-discover-ai-summaries-search-whats-new-sports-feed-463318.md) - Published: 2025-10-14 - Last Modified: 2025-10-14 - Excerpt: Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic. - [Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed](https://searchengineland.com/google-discover-gets-ai-summaries-search-gets-whats-new-sports-feed-463318.md) - Published: 2025-10-14 - Last Modified: 2025-10-14 - Excerpt: Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic. - [Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns](https://searchengineland.com/google-ads-view-through-conversion-optimization-demand-gen-campaigns-test-463313.md) - Published: 2025-10-14 - Last Modified: 2025-10-14 - Excerpt: You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks. - [Tracking AI search citations: Who’s winning across 11 industries](https://searchengineland.com/ai-search-citations-11-industries-463298.md) - Published: 2025-10-14 - Last Modified: 2025-10-13 - Excerpt: An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era. - [How to know if your GEO is working](https://searchengineland.com/geo-working-463278.md) - Published: 2025-10-14 - Last Modified: 2025-10-13 - Excerpt: GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand. - [Google Search gets Nano Banana in Google Lens](https://searchengineland.com/google-search-gets-nano-banana-in-google-lens-463292.md) - Published: 2025-10-13 - Last Modified: 2025-10-13 - Excerpt: This is Google's latest image generation technology from within Gemini - now available in Search. - [Google to expand ads in AI Overviews to more markets](https://searchengineland.com/google-expand-ads-ai-overviews-463273.md) - Published: 2025-10-13 - Last Modified: 2025-10-13 - Excerpt: The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences. - [Google rolls out new global ‘Sponsored results’ ad label](https://searchengineland.com/google-new-global-sponsored-results-ad-label-463276.md) - Published: 2025-10-13 - Last Modified: 2025-10-13 - Excerpt: The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search. - [Google’s Robby Stein on AI Mode, GEO, and the future of Search](https://searchengineland.com/google-robby-stein-ai-mode-geo-future-search-463271.md) - Published: 2025-10-13 - Last Modified: 2025-10-13 - Excerpt: AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product. - [5 ways to drive action with your PPC report](https://searchengineland.com/5-ways-to-drive-action-with-your-ppc-report-463239.md) - Published: 2025-10-13 - Last Modified: 2025-10-10 - Excerpt: Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do. - [SEO strategy in 2026: Where discipline meets results](https://searchengineland.com/seo-strategy-in-2026-where-discipline-meets-results-463255.md) - Published: 2025-10-13 - Last Modified: 2025-10-10 - Excerpt: Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026. - [AI KPIs: Turning mentions into strategy in the age of LLMs](https://searchengineland.com/ai-kpis-turning-mentions-into-strategy-in-the-age-of-llms-463063.md) - Published: 2025-10-13 - Last Modified: 2025-10-08 - Excerpt: From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. - [Google updates Misrepresentation policy for Shopping Ads and free listings](https://searchengineland.com/google-updates-misrepresentation-policy-for-shopping-ads-and-free-listings-463266.md) - Published: 2025-10-10 - Last Modified: 2025-10-10 - Excerpt: Google clarifies its Misrepresentation policy for Shopping ads and free listings, adding examples and guidance on compliance, delivery, and returns. - [Ayisha Yousef talks turning Black Friday fails into lessons](https://searchengineland.com/ayisha-yousef-talks-turning-black-friday-fails-into-lessons-463263.md) - Published: 2025-10-10 - Last Modified: 2025-10-10 - Excerpt: PPC expert Ayisha Youssef shares how a major Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management. - [Google Ads now flags low-quality images](https://searchengineland.com/google-ads-flags-low-quality-images-463259.md) - Published: 2025-10-10 - Last Modified: 2025-10-10 - Excerpt: Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces. - [CMA designates Google Search with “strategic market status”](https://searchengineland.com/cma-designates-google-search-with-strategic-market-status-463257.md) - Published: 2025-10-10 - Last Modified: 2025-10-10 - Excerpt: The UK’s designation of Google Search with strategic market status could reshape how advertisers buy, measure, and compete for visibility across search and search ads. - [Instant Checkout in ChatGPT brings agentic commerce to life](https://searchengineland.com/instant-checkout-chatgpt-agentic-commerce-463222.md) - Published: 2025-10-10 - Last Modified: 2025-10-09 - Excerpt: Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences. - [How different AI engines generate and cite answers](https://searchengineland.com/how-different-ai-engines-generate-and-cite-answers-463234.md) - Published: 2025-10-10 - Last Modified: 2025-10-09 - Excerpt: See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more. - [Your crawl budget is costing you revenue in the AI search era](https://searchengineland.com/your-crawl-budget-is-costing-you-revenue-in-the-ai-search-era-463044.md) - Published: 2025-10-10 - Last Modified: 2025-10-08 - Excerpt: Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. - [New YouTube Brand Pulse report tracks every brand mention](https://searchengineland.com/youtube-brand-pulse-report-463232.md) - Published: 2025-10-09 - Last Modified: 2025-10-09 - Excerpt: YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time. - [Google Analytics adds cost data imports for Meta and TikTok ads](https://searchengineland.com/google-analytics-cost-data-imports-meta-tiktok-ads-463220.md) - Published: 2025-10-09 - Last Modified: 2025-10-09 - Excerpt: Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting. - [Researchers fooled AI models with fake dates to boost visibility](https://searchengineland.com/fool-ai-models-fake-dates-boost-visibility-463227.md) - Published: 2025-10-09 - Last Modified: 2025-10-09 - Excerpt: Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance. - [Google open-sources ads API MCP server for AI developers](https://searchengineland.com/google-open-sources-ads-api-mcp-server-463219.md) - Published: 2025-10-09 - Last Modified: 2025-10-09 - Excerpt: This change will allow AI applications to access and analyze Google Ads data through natural language for the first time. - [Forget the Great Decoupling – SEO’s Great Normalization has begun](https://searchengineland.com/seo-great-normalization-463197.md) - Published: 2025-10-09 - Last Modified: 2025-10-09 - Excerpt: The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value. - [AI search relies on brand-controlled sources, not Reddit: Report](https://searchengineland.com/ai-search-citations-brand-controlled-sources-463166.md) - Published: 2025-10-09 - Last Modified: 2025-10-08 - Excerpt: New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity. - [Apple Ads: What you need to know in 2026](https://searchengineland.com/apple-ads-what-to-know-463194.md) - Published: 2025-10-09 - Last Modified: 2025-10-09 - Excerpt: Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem. - [How to measure and maximize visibility in AI search](https://searchengineland.com/how-to-measure-and-maximize-visibility-in-ai-search-462953.md) - Published: 2025-10-09 - Last Modified: 2025-10-06 - Excerpt: Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more. - [Google’s virtual try-on adds shoes, expands internationally](https://searchengineland.com/google-virtual-try-on-shoes-expands-internationally-463158.md) - Published: 2025-10-08 - Last Modified: 2025-10-08 - Excerpt: The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences. - [Google’s virtual try-on adds shoes, expands internationally](https://searchengineland.com/googles-virtual-try-on-adds-shoes-expands-internationally-463158.md) - Published: 2025-10-08 - Last Modified: 2025-10-08 - Excerpt: The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences. - [Campaign Type added to Google Ads Channel Performance report](https://searchengineland.com/campaign-type-google-ads-channel-performance-report-463152.md) - Published: 2025-10-08 - Last Modified: 2025-10-08 - Excerpt: Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max. - [Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’](https://searchengineland.com/sam-altman-chatgpt-ads-pivot-463150.md) - Published: 2025-10-08 - Last Modified: 2025-10-08 - Excerpt: OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s future ad business. - [When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode](https://searchengineland.com/insights-chatgpt-agent-mode-463127.md) - Published: 2025-10-08 - Last Modified: 2025-10-08 - Excerpt: As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert. - [How to get smarter with AI in PPC](https://searchengineland.com/get-smarter-ai-ppc-463120.md) - Published: 2025-10-08 - Last Modified: 2025-10-08 - Excerpt: AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight. - [The future of engagement is in your customers’ hands (or pocket)](https://searchengineland.com/the-future-of-engagement-is-in-your-customers-hands-or-pocket-462951.md) - Published: 2025-10-08 - Last Modified: 2025-10-06 - Excerpt: How marketers can prepare for the rise of messaging-first customer journeys. - [Instacart brings retail media targeting to TikTok Ads Manager](https://searchengineland.com/instacart-tiktok-ads-manager-463072.md) - Published: 2025-10-07 - Last Modified: 2025-10-07 - Excerpt: The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok. - [Microsoft taps Amazon DSP as preferred partner](https://searchengineland.com/microsoft-amazon-dsp-preferred-partner-463066.md) - Published: 2025-10-07 - Last Modified: 2025-10-07 - Excerpt: Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP. - [ChatGPT becomes a platform for apps – and maybe marketing](https://searchengineland.com/openai-chatgpt-apps-marketing-463067.md) - Published: 2025-10-07 - Last Modified: 2025-10-07 - Excerpt: You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel. - [Holiday ecommerce to hit record 3 billion – here’s what’s driving it](https://searchengineland.com/holiday-ecommerce-to-hit-record-253-billion-heres-whats-driving-it-463057.md) - Published: 2025-10-07 - Last Modified: 2025-10-07 - Excerpt: Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast. - [Meta cuts political ads across the EU](https://searchengineland.com/meta-cuts-political-ads-eu-463050.md) - Published: 2025-10-07 - Last Modified: 2025-10-07 - Excerpt: Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules. - [PPC in the age of zero-click search: How to stay profitable](https://searchengineland.com/ppc-zero-click-search-stay-profitable-463019.md) - Published: 2025-10-07 - Last Modified: 2025-10-06 - Excerpt: Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search. - [Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control](https://searchengineland.com/google-ad-networks-blocking-authorized-buyers-463048.md) - Published: 2025-10-07 - Last Modified: 2025-10-07 - Excerpt: Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory. - [Consumers don’t trust the first search result – and AI use surges: Survey](https://searchengineland.com/consumers-first-search-result-ai-use-surge-463042.md) - Published: 2025-10-07 - Last Modified: 2025-10-06 - Excerpt: With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen. - [Optimizing content for generative engines: 17 actionable tips](https://searchengineland.com/optimize-content-generative-engines-actionable-tips-463036.md) - Published: 2025-10-07 - Last Modified: 2025-10-06 - Excerpt: Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility. - [DOJ and Google wrap up ad tech monopoly hearing](https://searchengineland.com/doj-google-wrap-up-ad-tech-monopoly-hearing-463034.md) - Published: 2025-10-06 - Last Modified: 2025-10-06 - Excerpt: Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing. - [YouTube launches Activation Partners program](https://searchengineland.com/youtube-activation-partners-program-463025.md) - Published: 2025-10-06 - Last Modified: 2025-10-06 - Excerpt: YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management. - [Google testing AI-generated descriptions for search snippets](https://searchengineland.com/google-testing-ai-generated-descriptions-for-search-snippets-463013.md) - Published: 2025-10-06 - Last Modified: 2025-10-06 - Excerpt: Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet. - [The end of SEO-PPC silos: Building a unified search strategy for the AI era](https://searchengineland.com/end-seo-ppc-silos-unified-search-strategy-ai-era-463006.md) - Published: 2025-10-06 - Last Modified: 2025-10-06 - Excerpt: AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. - [Audience targeting in Google Ads Search campaigns: How to layer data for better results](https://searchengineland.com/audience-targeting-google-ads-search-campaigns-463000.md) - Published: 2025-10-06 - Last Modified: 2025-10-06 - Excerpt: Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms. - [Brand protection is growth protection in an AI Search world](https://searchengineland.com/brand-protection-is-growth-protection-in-an-ai-search-world-462915.md) - Published: 2025-10-06 - Last Modified: 2025-10-03 - Excerpt: Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI. - [Google Search serving issue in some locales](https://searchengineland.com/google-search-serving-issue-in-some-locales-462998.md) - Published: 2025-10-03 - Last Modified: 2025-10-03 - Excerpt: Google confirmed a data center issue impacting serving some search results in some regions. - [New Bing Places for Business is live](https://searchengineland.com/new-bing-places-for-business-is-live-462994.md) - Published: 2025-10-03 - Last Modified: 2025-10-03 - Excerpt: A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business. - [Aashna Makin’s experience of when best practices backfire](https://searchengineland.com/aashna-makins-experience-of-when-best-practices-backfire-462992.md) - Published: 2025-10-03 - Last Modified: 2025-10-03 - Excerpt: Aashna Makin shares how a costly early-career mistake taught her the power of ownership, context, and careful campaign management. - [Microsoft to end nonprofit ad grant program in December](https://searchengineland.com/microsoft-to-end-nonprofit-ad-grant-program-in-december-462987.md) - Published: 2025-10-03 - Last Modified: 2025-10-03 - Excerpt: Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket. - [Google to phase out Call-Only Ads by 2027](https://searchengineland.com/google-to-phase-out-call-only-ads-by-2027-462983.md) - Published: 2025-10-03 - Last Modified: 2025-10-03 - Excerpt: Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets. - [Google Analytics expands benchmarking with unnormalized metrics](https://searchengineland.com/google-analytics-expands-benchmarking-with-unnormalized-metrics-462981.md) - Published: 2025-10-03 - Last Modified: 2025-10-03 - Excerpt: Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue. - [Google Ads copywriting with AI: Getting the prompt right](https://searchengineland.com/google-ads-copywriting-with-ai-getting-the-prompt-right-462963.md) - Published: 2025-10-03 - Last Modified: 2025-10-02 - Excerpt: Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads. - [AI Max for Search: Everything you need to know](https://searchengineland.com/ai-max-for-search-everything-you-need-to-know-462923.md) - Published: 2025-10-03 - Last Modified: 2025-10-02 - Excerpt: From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now. - [The rise of technical branding in the age of AI search](https://searchengineland.com/the-rise-of-technical-branding-in-the-age-of-ai-search-462818.md) - Published: 2025-10-03 - Last Modified: 2025-10-02 - Excerpt: Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you. - [Meta unveils Business AI and new generative tools](https://searchengineland.com/meta-business-ai-generative-tools-462970.md) - Published: 2025-10-02 - Last Modified: 2025-10-02 - Excerpt: Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized. - [Spotify opens ad inventory to Amazon and Yahoo buyers](https://searchengineland.com/spotify-ad-inventory-amazon-yahoo-buyers-462919.md) - Published: 2025-10-02 - Last Modified: 2025-10-02 - Excerpt: Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory. - [Meta: AI interactions will shape content and ad recommendations](https://searchengineland.com/meta-ai-interactions-content-ad-recommendations-462916.md) - Published: 2025-10-02 - Last Modified: 2025-10-02 - Excerpt: Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns. - [ChatGPT Shopping is here – and it’s changing ecommerce SEO rules](https://searchengineland.com/chatgpt-shopping-ecommerce-seo-rules-462865.md) - Published: 2025-10-02 - Last Modified: 2025-10-01 - Excerpt: Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT. - [How to create product demos that convert and differentiate your brand](https://searchengineland.com/create-product-demos-462904.md) - Published: 2025-10-02 - Last Modified: 2025-10-01 - Excerpt: Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets. - [Google sends 831x more visitors than AI systems: Report](https://searchengineland.com/google-more-visitors-ai-systems-report-462905.md) - Published: 2025-10-01 - Last Modified: 2025-10-01 - Excerpt: AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles. - [What you need to know about Responsive Search Ads](https://searchengineland.com/responsive-search-ads-explained-462743.md) - Published: 2025-10-01 - Last Modified: 2025-09-30 - Excerpt: Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better. - [Google Ads to enforce new requirements for Message assets](https://searchengineland.com/google-ads-message-assets-new-requirements-462888.md) - Published: 2025-10-01 - Last Modified: 2025-10-01 - Excerpt: Advertisers may need to update and verify their message assets by October 30th or risk having them blocked. - [LinkedIn Ads retargeting: How to reach prospects at every funnel stage](https://searchengineland.com/linkedin-ads-retargeting-reach-prospects-funnel-stage-462816.md) - Published: 2025-10-01 - Last Modified: 2025-09-30 - Excerpt: From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and grow B2B revenue. - [Organizing content for AI search: A 3-level framework](https://searchengineland.com/ai-search-content-organizing-framework-462740.md) - Published: 2025-10-01 - Last Modified: 2025-10-01 - Excerpt: Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count. - [YouTube dominates AI search with 200x citation advantage: Data](https://searchengineland.com/youtube-ai-search-citations-data-462830.md) - Published: 2025-10-01 - Last Modified: 2025-09-30 - Excerpt: AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows. - [Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it](https://searchengineland.com/google-liz-reid-ai-replacing-augmenting-search-462851.md) - Published: 2025-09-30 - Last Modified: 2025-09-30 - Excerpt: User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview. - [Google Ads Performance Max gets asset and channel reporting](https://searchengineland.com/google-expands-performance-max-asset-channel-reporting-462841.md) - Published: 2025-09-30 - Last Modified: 2025-09-30 - Excerpt: Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns - [Google Ads tests new Labs hub for experimental features](https://searchengineland.com/google-ads-labs-hub-test-462822.md) - Published: 2025-09-30 - Last Modified: 2025-09-30 - Excerpt: The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights. - [Google adds ROI insights to Meridian marketing mix model](https://searchengineland.com/google-meridian-roi-insights-462712.md) - Published: 2025-09-30 - Last Modified: 2025-09-29 - Excerpt: You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions. - [Thriving in AI search starts with SEO fundamentals](https://searchengineland.com/ai-search-seo-fundamentals-462721.md) - Published: 2025-09-30 - Last Modified: 2025-09-29 - Excerpt: Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms. - [AI Max in action: What early case studies and a new analysis script reveal](https://searchengineland.com/ai-max-early-case-studies-analysis-script-462706.md) - Published: 2025-09-30 - Last Modified: 2025-09-29 - Excerpt: See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting. - [Google AI Mode gets more visual, including inspirational shopping responses](https://searchengineland.com/google-ai-mode-gets-more-visual-including-inspirational-shopping-responses-462714.md) - Published: 2025-09-30 - Last Modified: 2025-09-29 - Excerpt: Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode. - [A checklist for effective SEO QA](https://searchengineland.com/seo-qa-checklist-462665.md) - Published: 2025-09-30 - Last Modified: 2025-09-29 - Excerpt: Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work. - [Pinterest tests Top of Search ads to capture high-intent shoppers](https://searchengineland.com/pinterest-top-of-search-ads-test-462704.md) - Published: 2025-09-29 - Last Modified: 2025-09-29 - Excerpt: Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks. - [OpenAI turns ChatGPT into a shopping tool with Instant Checkout](https://searchengineland.com/openai-chatgpt-instant-checkout-462727.md) - Published: 2025-09-29 - Last Modified: 2025-09-29 - Excerpt: ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce. - [TikTok launches Travel Ads to capture trip planning moments](https://searchengineland.com/tiktok-travel-ads-462709.md) - Published: 2025-09-29 - Last Modified: 2025-09-29 - Excerpt: TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings. - [Inderpaul Rai talks about accidentally spending a client’s entire year budget in one week](https://searchengineland.com/inderpaul-rai-talks-about-accidentally-spending-a-clients-entire-year-budget-in-one-week-462713.md) - Published: 2025-09-29 - Last Modified: 2025-09-29 - Excerpt: Inderpaul Rai shares how a major PPC overspend taught him the value of careful automation, strong team processes, and calm leadership under pressure. - [Pinterest Ads cost data comes to Google Analytics](https://searchengineland.com/pinterest-ads-cost-data-google-analytics-462637.md) - Published: 2025-09-29 - Last Modified: 2025-09-29 - Excerpt: As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports. - [Google Search Labs gains Agentic capabilities in AI Mode](https://searchengineland.com/google-search-labs-gains-agentic-capabilities-in-ai-mode-462631.md) - Published: 2025-09-29 - Last Modified: 2025-09-29 - Excerpt: You can now have AI Mode help you make reservations at restaurants. - [How AI search responds when you make a site more crawlable](https://searchengineland.com/ai-search-make-site-more-crawlable-462598.md) - Published: 2025-09-29 - Last Modified: 2025-09-26 - Excerpt: Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results. - [Google’s AI Max for Search: What 30 days of testing reveal](https://searchengineland.com/googles-ai-max-for-search-30-days-testing-462568.md) - Published: 2025-09-29 - Last Modified: 2025-09-26 - Excerpt: AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results. - [Meta to launch no-ads subscriptions in the UK](https://searchengineland.com/meta-no-ads-subscriptions-uk-462622.md) - Published: 2025-09-26 - Last Modified: 2025-09-26 - Excerpt: Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies. - [Google Ads tweaks default conversion goal behavior](https://searchengineland.com/google-ads-default-conversion-goal-behavior-462612.md) - Published: 2025-09-26 - Last Modified: 2025-09-26 - Excerpt: Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals. - [ billion deal keeps TikTok alive in U.S.](https://searchengineland.com/tiktok-us-deal-462607.md) - Published: 2025-09-26 - Last Modified: 2025-09-26 - Excerpt: TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval. - [Google is still 210x bigger than ChatGPT in search](https://searchengineland.com/google-210x-bigger-chatgpt-search-462604.md) - Published: 2025-09-26 - Last Modified: 2025-09-26 - Excerpt: ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates. - [When SEO becomes just content production – and how to break free](https://searchengineland.com/seo-just-content-production-462549.md) - Published: 2025-09-26 - Last Modified: 2025-09-25 - Excerpt: Low-value, duplicative content drags down visibility. Break free from content-only SEO and build a smarter approach to AI-era optimization. - [The global E-E-A-T gap: When authority doesn’t travel](https://searchengineland.com/the-global-e-e-a-t-gap-when-authority-doesnt-travel-462546.md) - Published: 2025-09-26 - Last Modified: 2025-09-25 - Excerpt: Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority. - [Rethinking the funnel with LLM tracking analytics](https://searchengineland.com/rethinking-the-funnel-with-llm-tracking-analytics-462523.md) - Published: 2025-09-26 - Last Modified: 2025-09-25 - Excerpt: As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem. - [Google Ads will recommend you link to your Google Analytics account with one click](https://searchengineland.com/google-ads-will-recommend-you-link-to-your-google-analytics-account-with-one-click-462559.md) - Published: 2025-09-25 - Last Modified: 2025-09-25 - Excerpt: If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it. - [OpenAI is staffing up to turn ChatGPT into an ad platform](https://searchengineland.com/openai-staffing-chatgpt-ad-platform-462554.md) - Published: 2025-09-25 - Last Modified: 2025-09-25 - Excerpt: OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. - [Google Ads updated policies to target dishonest pricing practices](https://searchengineland.com/google-ads-updated-policies-to-target-dishonest-pricing-practices-462555.md) - Published: 2025-09-25 - Last Modified: 2025-09-25 - Excerpt: Google Ads Misrepresentation policy will be updated on October 28, 2025. - [How to deliver monthly PPC reports clients love](https://searchengineland.com/deliver-ppc-reports-clients-love-462484.md) - Published: 2025-09-25 - Last Modified: 2025-09-24 - Excerpt: Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty. - [How to use TikTok Creator Search Insights to find content opportunities](https://searchengineland.com/tiktok-creator-search-insights-content-opportunities-462520.md) - Published: 2025-09-25 - Last Modified: 2025-09-24 - Excerpt: Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights. - [Cloudflare offers way to block AI Overviews – will Google comply?](https://searchengineland.com/cloudflare-content-signals-462538.md) - Published: 2025-09-24 - Last Modified: 2025-09-24 - Excerpt: Cloudflare’s new Content Signals limit AI use of your content via robots.txt. However, it’s unclear whether Google or others will comply. - [Google Search Live is live in U.S., with voice and camera AI mode](https://searchengineland.com/google-search-live-launches-us-462535.md) - Published: 2025-09-24 - Last Modified: 2025-09-24 - Excerpt: Google Search Live lets users talk with Search and share camera views for AI-powered answers, context, and links in real time. - [Google clarifies API key process for local inventory feeds](https://searchengineland.com/google-api-key-process-local-inventory-feeds-462514.md) - Published: 2025-09-24 - Last Modified: 2025-09-24 - Excerpt: Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration. - [Google tests Brand Profiles in Merchant Center Next](https://searchengineland.com/google-tests-brand-profiles-in-merchant-center-next-462504.md) - Published: 2025-09-24 - Last Modified: 2025-09-24 - Excerpt: Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search. - [YouTube to reinstate banned channels: What it means for advertisers](https://searchengineland.com/youtube-reinstate-banned-channels-advertisers-462506.md) - Published: 2025-09-24 - Last Modified: 2025-09-24 - Excerpt: The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers. - [The origins of SEO and what they mean for GEO and AIO](https://searchengineland.com/origins-seo-geo-aio-462480.md) - Published: 2025-09-24 - Last Modified: 2025-09-24 - Excerpt: The story of how SEO got its name reveals why AI-era acronyms – AIO, GEO, AEO – face the same challenges of credit, clarity, and consensus. - [AI Overview citations: Why they don’t drive clicks and what to do](https://searchengineland.com/ai-overview-citations-clicks-what-to-do-462389.md) - Published: 2025-09-24 - Last Modified: 2025-09-23 - Excerpt: Data from 20,000+ queries shows AI Overviews match Position 6 results – offering high visibility, but far fewer clicks than blue links. - [People Also Ask SEO: How to optimize, rank and track](https://searchengineland.com/people-also-ask-seo-optimize-rank-track-462402.md) - Published: 2025-09-24 - Last Modified: 2025-09-23 - Excerpt: Capture long-tail traffic through People Also Ask results. See how to identify opportunities and build content that stands out. - [How safe are your media operations, really? Discover Digital Media Safety](https://searchengineland.com/how-safe-are-your-media-operations-really-discover-digital-media-safety-462207.md) - Published: 2025-09-24 - Last Modified: 2025-09-22 - Excerpt: In digital media, operational errors happen often. Digital Media Safety prevents them before they cost money, time and trust. - [Google pushes Demand Gen deeper into performance marketing](https://searchengineland.com/google-demand-gen-performance-marketing-462471.md) - Published: 2025-09-23 - Last Modified: 2025-09-23 - Excerpt: Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center. - [Your GEO content audit template](https://searchengineland.com/geo-content-audit-template-462384.md) - Published: 2025-09-23 - Last Modified: 2025-09-23 - Excerpt: Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source. - [Google Ads streamlines scripts documentation](https://searchengineland.com/google-ads-scripts-documentation-462442.md) - Published: 2025-09-23 - Last Modified: 2025-09-23 - Excerpt: You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code. - [Microsoft clarifies nonprofit ad grant program status](https://searchengineland.com/microsoft-nonprofit-ad-grant-program-status-462426.md) - Published: 2025-09-23 - Last Modified: 2025-09-23 - Excerpt: Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted. - [LinkedIn Company Intelligence API links ads to pipeline, revenue](https://searchengineland.com/linkedin-company-intelligence-api-462366.md) - Published: 2025-09-23 - Last Modified: 2025-09-22 - Excerpt: LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes. - [Schema and AI Overviews: Does structured data improve visibility?](https://searchengineland.com/schema-ai-overviews-structured-data-visibility-462353.md) - Published: 2025-09-23 - Last Modified: 2025-09-22 - Excerpt: A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews. - [The must-have social media tool for multi-location brands in 2026](https://searchengineland.com/the-must-have-social-media-tool-for-multi-location-brands-in-2026-462227.md) - Published: 2025-09-23 - Last Modified: 2025-09-18 - Excerpt: Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility. - [Google launches seasonal bid adjustments for app campaigns](https://searchengineland.com/google-seasonal-bid-adjustments-app-campaigns-462368.md) - Published: 2025-09-22 - Last Modified: 2025-09-22 - Excerpt: Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales. - [Google Ads doubles negative keyword list limit: Glitch or quiet policy change?](https://searchengineland.com/google-ads-doubles-negative-keyword-list-limit-glitch-or-quiet-policy-change-462361.md) - Published: 2025-09-22 - Last Modified: 2025-09-22 - Excerpt: It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue. - [Google’s ad tech monopoly remedies trial begins](https://searchengineland.com/googles-ad-tech-monopoly-remedies-trial-begins-462336.md) - Published: 2025-09-22 - Last Modified: 2025-09-22 - Excerpt: The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web. - [Hidden prompt injection: The black hat trick AI outgrew](https://searchengineland.com/hidden-prompt-injection-black-hat-trick-ai-outgrew-462331.md) - Published: 2025-09-22 - Last Modified: 2025-09-22 - Excerpt: Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation. - [Google August 2025 spam update done rolling out](https://searchengineland.com/google-august-2025-spam-update-done-rolling-out-461560.md) - Published: 2025-09-22 - Last Modified: 2025-09-22 - Excerpt: This spam update took just under 27 days to fully roll out and is now complete. - [Blog Blunders and Ad Copy Chaos ft Adrienne Shavers](https://searchengineland.com/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers-462296.md) - Published: 2025-09-19 - Last Modified: 2025-09-19 - Excerpt: Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust - [Microsoft Ads launches Supplemental Feeds to streamline product updates](https://searchengineland.com/microsoft-ads-launches-supplemental-feeds-to-streamline-product-updates-462289.md) - Published: 2025-09-19 - Last Modified: 2025-09-19 - Excerpt: Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs. - [Google warns DOJ ad-tech remedies would hurt publishers, advertisers](https://searchengineland.com/google-warns-doj-ad-tech-remedies-would-hurt-publishers-advertisers-462288.md) - Published: 2025-09-19 - Last Modified: 2025-09-19 - Excerpt: The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition. - [AI progress stalls for SEO tasks despite wave of new models](https://searchengineland.com/ai-progress-stalls-seo-tasks-new-models-462238.md) - Published: 2025-09-19 - Last Modified: 2025-09-18 - Excerpt: Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks. - [AI hype vs. SEO reality: What actually drives leads and revenue](https://searchengineland.com/ai-hype-seo-reality-leads-revenue-462235.md) - Published: 2025-09-19 - Last Modified: 2025-09-18 - Excerpt: AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy. - [Broad match drives higher revenue per conversion – but at a cost: Study](https://searchengineland.com/broad-match-higher-revenue-per-conversion-cost-study-462142.md) - Published: 2025-09-19 - Last Modified: 2025-09-18 - Excerpt: An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs. - [Why Global Sites Amplify Technical Errors and Steps to Prevent This](https://searchengineland.com/why-global-sites-amplify-technical-errors-and-steps-to-prevent-this-461990.md) - Published: 2025-09-19 - Last Modified: 2025-09-16 - Excerpt: Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages. - [Google Search confirms it does not support the results per page parameter](https://searchengineland.com/google-search-confirms-it-does-not-support-the-results-per-page-parameter-462244.md) - Published: 2025-09-18 - Last Modified: 2025-09-18 - Excerpt: This change does not seem to be a bug, but rather an intentional change to how Google serves search results. - [77% of sites lost keyword visibility after Google removed num=100: Data](https://searchengineland.com/google-num100-impact-data-462231.md) - Published: 2025-09-18 - Last Modified: 2025-09-18 - Excerpt: Google’s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, new analysis shows. - [SEO at a crossroads: 9 experts on how AI is changing everything](https://searchengineland.com/ai-search-optimization-seo-crossroads-462229.md) - Published: 2025-09-18 - Last Modified: 2025-09-18 - Excerpt: AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new era of search. - [Google AI Mode coming to Chrome browser](https://searchengineland.com/google-ai-mode-coming-to-chrome-browser-462220.md) - Published: 2025-09-18 - Last Modified: 2025-09-18 - Excerpt: Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode. - [Google brings Smart Bidding Exploration to Performance Max](https://searchengineland.com/google-performance-max-smart-bidding-exploration-462216.md) - Published: 2025-09-18 - Last Modified: 2025-09-18 - Excerpt: Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced efficiency. - [Google adds new store widgets for your website](https://searchengineland.com/google-adds-new-store-widgets-for-your-website-462201.md) - Published: 2025-09-18 - Last Modified: 2025-09-18 - Excerpt: Google added two new options for merchants to add new Google store widgets to their websites. - [The SEO shift you can’t ignore: Video is becoming source material](https://searchengineland.com/seo-video-source-material-462137.md) - Published: 2025-09-18 - Last Modified: 2025-09-17 - Excerpt: Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search. - [How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing](https://searchengineland.com/how-clayton-christensens-theory-of-disruptive-innovation-helps-explain-the-rise-of-positionless-marketing-461967.md) - Published: 2025-09-18 - Last Modified: 2025-09-12 - Excerpt: Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time. - [Reddit, Google in talks to deepen AI partnership: Report](https://searchengineland.com/reddit-google-deepen-ai-partnership-report-462136.md) - Published: 2025-09-17 - Last Modified: 2025-09-17 - Excerpt: Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products. - [New Trump order gives TikTok until Dec. 16 to secure U.S. buyer](https://searchengineland.com/trump-tiktok-executive-order-462131.md) - Published: 2025-09-17 - Last Modified: 2025-09-17 - Excerpt: Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on. - [Google doubles down on AI Max pitch to wary advertisers](https://searchengineland.com/google-ai-max-pitch-advertisers-462128.md) - Published: 2025-09-17 - Last Modified: 2025-09-17 - Excerpt: Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns. - [Amazon Ads launches AI tool that builds professional-quality ads](https://searchengineland.com/amazon-ads-agentic-ai-tool-462116.md) - Published: 2025-09-17 - Last Modified: 2025-09-17 - Excerpt: Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns. - [Google Discover adds follow feature and more social posts from creators and publishers](https://searchengineland.com/google-discover-adds-follow-feature-and-more-social-posts-from-creators-and-publishers-462123.md) - Published: 2025-09-17 - Last Modified: 2025-09-17 - Excerpt: This aims to make Google Discover more publisher and creator friendly. - [Google Ads placements: Your guide to targeting websites, apps, and YouTube](https://searchengineland.com/google-ads-placements-guide-websites-apps-youtube-462050.md) - Published: 2025-09-17 - Last Modified: 2025-09-16 - Excerpt: Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing. - [Why local SEO is thriving in the AI-first search era](https://searchengineland.com/local-seo-ai-search-462083.md) - Published: 2025-09-17 - Last Modified: 2025-09-16 - Excerpt: AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms. - [Think AI can scale personalization alone?](https://searchengineland.com/think-ai-can-scale-personalization-alone-461941.md) - Published: 2025-09-17 - Last Modified: 2025-09-12 - Excerpt: Customers expect content tailored for them. In fact, 71% of consumers say it’s “critical” for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands actually deliver. The disconnect doesn’t signify a lack of effort, but a lack of scale. Real personalization is about reaching every customer with […] - [ChatGPT search update focuses on quality, shopping, format](https://searchengineland.com/chatgpt-search-update-focuses-on-quality-shopping-format-462080.md) - Published: 2025-09-16 - Last Modified: 2025-09-16 - Excerpt: OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats. - [Meta expands WhatsApp Status ad options](https://searchengineland.com/meta-expands-whatsapp-status-ad-options-462076.md) - Published: 2025-09-16 - Last Modified: 2025-09-16 - Excerpt: New WhatsApp ad format lets brands combine full-screen Status placements with click-to-message CTAs, creating a more direct path to customer conversations. - [Reddit debuts 6-second video ad views goal](https://searchengineland.com/reddit-6-second-video-ad-views-goal-462067.md) - Published: 2025-09-16 - Last Modified: 2025-09-16 - Excerpt: Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention. - [Can small businesses compete on Google Ads anymore?](https://searchengineland.com/small-businesses-compete-google-ads-462009.md) - Published: 2025-09-16 - Last Modified: 2025-09-15 - Excerpt: With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how. - [1.5 million chats reveal who uses ChatGPT and why](https://searchengineland.com/chatgpt-who-why-openai-study-462008.md) - Published: 2025-09-15 - Last Modified: 2025-09-15 - Excerpt: Large ChatGPT analysis finds global growth, a shrinking gender gap, and everyday tasks like writing and guidance driving most conversations. - [TikTok’s U.S. future rests on Trump–Xi meeting this week](https://searchengineland.com/tiktok-us-future-trump-xi-462002.md) - Published: 2025-09-15 - Last Modified: 2025-09-15 - Excerpt: A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators. - [Google Ads Masterclass: Local search strategies that convert](https://searchengineland.com/google-ads-masterclass-local-search-strategies-that-convert-461958.md) - Published: 2025-09-15 - Last Modified: 2025-09-12 - Excerpt: Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. - [Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns](https://searchengineland.com/google-ads-auto-enables-store-visits-conversions-461998.md) - Published: 2025-09-15 - Last Modified: 2025-09-15 - Excerpt: Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales. - [Penske Media sues Google, says AI Overviews hurt revenue, traffic](https://searchengineland.com/penske-media-sues-google-ai-overviews-461997.md) - Published: 2025-09-15 - Last Modified: 2025-09-15 - Excerpt: Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future. - [Google Search Console adds achievements section](https://searchengineland.com/google-search-console-adds-achievements-section-461987.md) - Published: 2025-09-15 - Last Modified: 2025-09-15 - Excerpt: Now there is a dedicated section to see your achievements within Search Console. - [Fame engineering: The key to generative engine optimization](https://searchengineland.com/fame-engineering-key-generative-engine-optimization-461969.md) - Published: 2025-09-15 - Last Modified: 2025-09-13 - Excerpt: Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments. - [Google Search rank and position tracking is a mess right now](https://searchengineland.com/google-search-rank-and-position-tracking-is-a-mess-right-now-461984.md) - Published: 2025-09-15 - Last Modified: 2025-09-15 - Excerpt: Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search Console seem off since. - [From reactive to proactive: How AI protects and amplifies executive brands](https://searchengineland.com/ai-protects-amplifies-executive-brands-461975.md) - Published: 2025-09-15 - Last Modified: 2025-09-13 - Excerpt: Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content creation. - [AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live](https://searchengineland.com/ai-search-optimization-tools-geopties-all-in-one-geo-dashboard-is-live-461871.md) - Published: 2025-09-15 - Last Modified: 2025-09-12 - Excerpt: Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports. - [FTC probes Google and Amazon over ad pricing disclosures](https://searchengineland.com/ftc-probes-google-and-amazon-over-ad-pricing-disclosures-461956.md) - Published: 2025-09-12 - Last Modified: 2025-09-12 - Excerpt: The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions. - [Google publishes new guide on Shopping ads pricing](https://searchengineland.com/google-publishes-new-guide-on-shopping-ads-pricing-461953.md) - Published: 2025-09-12 - Last Modified: 2025-09-12 - Excerpt: Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings. - [Thriving in the AI era of search: Realign, measure, collaborate](https://searchengineland.com/thriving-ai-search-realign-measure-collaborate-461923.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count. - [Top Performance Max optimization tips for 2026](https://searchengineland.com/top-performance-max-optimization-tips-461913.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains. - [AI search drives less than 1% of referrals, organic still dominates: Data](https://searchengineland.com/ai-search-traffic-referrals-organic-search-data-461935.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic. - [87% read AI search summaries, 84% shop with AI: Survey](https://searchengineland.com/ai-search-survey-summaries-shopping-461928.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions. - [The end of the marketing funnel: Why signals are your new opportunity](https://searchengineland.com/the-end-of-the-marketing-funnel-why-signals-are-your-new-opportunity-461655.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. - [Meta expands Reels, Threads, and AI tools to boost brand-building](https://searchengineland.com/meta-expands-reels-threads-and-ai-tools-to-boost-brand-building-461945.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization. - [AI search optimization? GEO? SEOs don’t agree on a name: Survey](https://searchengineland.com/ai-search-optimization-survey-2025-461939.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. - [AI search optimization? GEO? SEOs don’t agree on a name: Survey](https://searchengineland.com/ai-search-optimization-geo-seos-dont-agree-on-a-name-survey-461939.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. - [Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions](https://searchengineland.com/google-updates-search-quality-raters-guidelines-adding-ai-overview-examples-ymyl-definitions-461908.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." - [Google Tag Manager adds event parameters to Ads and Floodlight tags](https://searchengineland.com/google-tag-manager-event-parameters-floodlight-tags-461920.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations. - [TikTok touts 2x purchase lift with Search Ads](https://searchengineland.com/tiktok-search-ads-purchase-lift-461918.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior. - [Marketers aren’t ready for GEO: Survey](https://searchengineland.com/marketers-arent-ready-for-geo-survey-461919.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how. - [ChatGPT traffic rivals organic search engagement: Data](https://searchengineland.com/chatgpt-traffic-rivals-organic-search-engagement-data-461905.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes. - [Optimizing for AI: How search engines power ChatGPT, Gemini and more](https://searchengineland.com/optimizing-ai-search-engines-461892.md) - Published: 2025-09-11 - Last Modified: 2025-09-11 - Excerpt: AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface. - [How to produce a better PPC QBR for your stakeholders](https://searchengineland.com/ppc-qbr-461864.md) - Published: 2025-09-11 - Last Modified: 2025-09-10 - Excerpt: Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter strategy. - [Reddit launches Pro tools for publishers](https://searchengineland.com/reddit-pro-tools-for-publishers-461901.md) - Published: 2025-09-10 - Last Modified: 2025-09-10 - Excerpt: Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts. - [Google Ads rolls out Suggested plans in Performance Planner](https://searchengineland.com/google-ads-suggested-plans-performance-planner-461881.md) - Published: 2025-09-10 - Last Modified: 2025-09-10 - Excerpt: Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns. - [Ranking in Google doesn’t guarantee visibility in ChatGPT: Study](https://searchengineland.com/seo-vs-geo-study-461891.md) - Published: 2025-09-10 - Last Modified: 2025-09-10 - Excerpt: Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI results. - [Google expands AI Max globally to give advertisers more control](https://searchengineland.com/google-expands-ai-max-beta-globally-461840.md) - Published: 2025-09-10 - Last Modified: 2025-09-10 - Excerpt: Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls. - [Google to retailers: Use AI to win the longer holiday season](https://searchengineland.com/google-retailers-ai-longer-holiday-season-461835.md) - Published: 2025-09-10 - Last Modified: 2025-09-10 - Excerpt: Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline. - [Brands back new licensing standard to charge AI for training data](https://searchengineland.com/really-simple-licensing-461834.md) - Published: 2025-09-10 - Last Modified: 2025-09-10 - Excerpt: Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI companies scrape and train on their data. Why we care. Until now, publishers could only block or allow bots via robots.txt. RSL […] - [The Google Ads mistakes costing SMBs time and money](https://searchengineland.com/google-ads-mistakes-costing-smbs-time-money-461773.md) - Published: 2025-09-10 - Last Modified: 2025-09-09 - Excerpt: From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter. - [Measuring GEO: What’s trackable now and what’s still missing](https://searchengineland.com/measuring-geo-whats-trackable-now-and-whats-still-missing-461759.md) - Published: 2025-09-10 - Last Modified: 2025-09-09 - Excerpt: Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive. - [Are Google’s AI Overviews eating your PPC revenue? Key things to know](https://searchengineland.com/are-googles-ai-overviews-eating-your-ppc-revenue-key-things-to-know-461538.md) - Published: 2025-09-10 - Last Modified: 2025-09-08 - Excerpt: AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance. - [Google adds YouTube breakdowns for Demand Gen campaigns](https://searchengineland.com/google-adds-youtube-breakdowns-demand-gen-campaigns-461812.md) - Published: 2025-09-09 - Last Modified: 2025-09-09 - Excerpt: Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts. - [Nearly all ChatGPT users still rely on Google: Data](https://searchengineland.com/nearly-all-chatgpt-users-visit-google-461830.md) - Published: 2025-09-09 - Last Modified: 2025-09-09 - Excerpt: AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT. - [Google Ads tests new promo-focused budget tools](https://searchengineland.com/google-ads-tests-new-promo-focused-budget-tools-461775.md) - Published: 2025-09-09 - Last Modified: 2025-09-09 - Excerpt: Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters. - [Video: 5 AI search stories you need to know (September 2025)](https://searchengineland.com/marketing-countdown-september-2025-461751.md) - Published: 2025-09-09 - Last Modified: 2025-09-09 - Excerpt: Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown. - [Google Ads links web + app campaigns with new features](https://searchengineland.com/google-ads-links-web-app-campaigns-461743.md) - Published: 2025-09-09 - Last Modified: 2025-09-09 - Excerpt: New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance. - [When to trust Google Ads AI and when you shouldn’t](https://searchengineland.com/when-to-trust-google-ads-ai-and-when-you-shouldnt-461668.md) - Published: 2025-09-09 - Last Modified: 2025-09-08 - Excerpt: Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns. - [Google drops reporting on several structured data types](https://searchengineland.com/google-drops-reporting-on-several-structured-data-types-461744.md) - Published: 2025-09-09 - Last Modified: 2025-09-09 - Excerpt: This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing. - [Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative](https://searchengineland.com/cross-platform-ad-creative-meta-tiktok-pinterest-461721.md) - Published: 2025-09-09 - Last Modified: 2025-09-08 - Excerpt: From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time. - [3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass](https://searchengineland.com/things-youll-only-learn-at-the-sap-emarsys-loyalty-masterclass-461531.md) - Published: 2025-09-09 - Last Modified: 2025-09-03 - Excerpt: Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there? - [Google Ads adds new reporting for AI Max campaigns](https://searchengineland.com/google-ads-ai-max-expanded-metrics-461725.md) - Published: 2025-09-08 - Last Modified: 2025-09-08 - Excerpt: Google Ads’ AI MAX now reveals traffic driven by expanded keyword matches and landing pages. - [Facebook ad costs jump 21% in 2025, but still beat Google](https://searchengineland.com/facebook-ad-costs-jump-beat-google-461690.md) - Published: 2025-09-08 - Last Modified: 2025-09-08 - Excerpt: Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost. - [Google expands AI Mode beyond English](https://searchengineland.com/google-expands-ai-mode-beyond-english-461680.md) - Published: 2025-09-08 - Last Modified: 2025-09-08 - Excerpt: Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. - [Google can’t decide if the web is thriving – or dying](https://searchengineland.com/google-web-thriving-dying-461653.md) - Published: 2025-09-08 - Last Modified: 2025-09-08 - Excerpt: Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where. - [GEO and SEO: Convergence, divergence or something in between](https://searchengineland.com/geo-and-seo-convergence-divergence-or-something-in-between-461608.md) - Published: 2025-09-08 - Last Modified: 2025-09-05 - Excerpt: As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here’s how the future could unfold. - [What AI means for paid media, user behavior, and brand visibility](https://searchengineland.com/ai-paid-media-user-behavior-brand-visibility-461635.md) - Published: 2025-09-08 - Last Modified: 2025-09-05 - Excerpt: AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect. - [Google AI Mode may become the default Google Search experience “soon.”](https://searchengineland.com/google-ai-mode-may-become-the-default-google-search-experience-soon-461649.md) - Published: 2025-09-07 - Last Modified: 2025-09-07 - Excerpt: Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. - [EU fines Google .5 billion over anti-competitive ad-tech business](https://searchengineland.com/eu-fines-google-3-5-billion-over-anti-competitive-ad-tech-business-461641.md) - Published: 2025-09-05 - Last Modified: 2025-09-05 - Excerpt: Google may be forced to divest its ad-tech business, but Google will appeal. - [SEO in the age of AI: Becoming the trusted answer](https://searchengineland.com/seo-ai-trusted-answer-461584.md) - Published: 2025-09-05 - Last Modified: 2025-09-04 - Excerpt: Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend. - [How generative engines define and rank trustworthy content](https://searchengineland.com/how-generative-engines-define-rank-trustworthy-content-461575.md) - Published: 2025-09-05 - Last Modified: 2025-09-04 - Excerpt: From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first. - [Google Ads API to switch to a monthly release cycle](https://searchengineland.com/google-ads-api-to-switch-to-a-monthly-release-cycle-461596.md) - Published: 2025-09-04 - Last Modified: 2025-09-04 - Excerpt: Google said its users want more frequent updates and this will result in that. - [In memoriam: Alan Bleiweiss has passed away](https://searchengineland.com/in-memoriam-alan-bleiweiss-461573.md) - Published: 2025-09-04 - Last Modified: 2025-09-04 - Excerpt: The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits, sharp wit, and tireless mentorship. Bleiweiss passed away Aug. 22, but news of his death was only revealed publicly last night. As I’ve written before about Bleiweiss, he was known for being selfless, friendly, insightful, […] - [Gating in an AI world: What to hide, what to show, and why](https://searchengineland.com/gating-ai-hide-show-why-461535.md) - Published: 2025-09-04 - Last Modified: 2025-09-03 - Excerpt: Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets. - [Auditing and optimizing Google Ads in an age of limited data](https://searchengineland.com/auditing-optimizing-google-ads-limited-data-461528.md) - Published: 2025-09-04 - Last Modified: 2025-09-03 - Excerpt: Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting. - [Apple to launch AI search for Siri in 2026: Report](https://searchengineland.com/apple-world-knowledge-answers-ai-search-461569.md) - Published: 2025-09-03 - Last Modified: 2025-09-03 - Excerpt: Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs. - [LLM traffic converts about the same as organic search: Research](https://searchengineland.com/llm-organic-search-traffic-convert-same-research-461567.md) - Published: 2025-09-03 - Last Modified: 2025-09-03 - Excerpt: LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows. - [Yes, GEO is happening](https://searchengineland.com/geo-already-happened-461549.md) - Published: 2025-09-03 - Last Modified: 2025-09-03 - Excerpt: GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era. - [How to use Google Ads Auction Insights to outrank competitors](https://searchengineland.com/google-ads-auction-insights-461513.md) - Published: 2025-09-03 - Last Modified: 2025-09-02 - Excerpt: Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage. - [Google Business links policies and guidelines updated](https://searchengineland.com/google-business-links-policies-and-guidelines-updated-461526.md) - Published: 2025-09-03 - Last Modified: 2025-09-03 - Excerpt: Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy. - [Why SEO and paid media need each other in the AI search era](https://searchengineland.com/seo-paid-media-need-each-other-ai-search-461485.md) - Published: 2025-09-03 - Last Modified: 2025-09-03 - Excerpt: AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins. - [Scaling PPC with AI automation: Scripts, data, and custom tools](https://searchengineland.com/scaling-ppc-ai-automation-scripts-data-custom-tools-461503.md) - Published: 2025-09-03 - Last Modified: 2025-09-02 - Excerpt: Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions. - [Google can keep Chrome, but exclusive search deals must end](https://searchengineland.com/google-keep-chrome-exclusive-search-deals-end-461517.md) - Published: 2025-09-02 - Last Modified: 2025-09-02 - Excerpt: A federal judge in the DOJ antitrust case ruled that Google must share its search data sharing and end exclusive contracts. - [Google’s Danny Sullivan: ‘Good SEO is good GEO’](https://searchengineland.com/google-danny-sullivan-good-seo-good-geo-461464.md) - Published: 2025-09-02 - Last Modified: 2025-09-02 - Excerpt: Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping. - [Google Ads select location assets using Google Maps](https://searchengineland.com/google-ads-select-location-assets-using-google-maps-461456.md) - Published: 2025-09-02 - Last Modified: 2025-09-02 - Excerpt: This new feature should help you find locations to target with ease. - [Google Ads enhances campaign filters with new checkboxes](https://searchengineland.com/google-ads-enhances-campaign-filters-with-new-checkboxes-461446.md) - Published: 2025-09-02 - Last Modified: 2025-09-02 - Excerpt: These simple checkboxes should make it much easier to filter and manage your campaigns. - [Google AI Mode model improved for complex STEM questions, says Google](https://searchengineland.com/google-ai-mode-model-improved-for-complex-stem-questions-says-google-461443.md) - Published: 2025-09-02 - Last Modified: 2025-09-02 - Excerpt: Just in time for school, Google updated its AI Mode model. - [GEO and SEO: How to invest your time and efforts wisely](https://searchengineland.com/geo-and-seo-how-to-invest-your-time-and-efforts-wisely-461424.md) - Published: 2025-09-02 - Last Modified: 2025-09-02 - Excerpt: GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next. - [Looking beyond AI: 9 marketing principles that will always matter](https://searchengineland.com/marketing-principles-that-will-always-matter-461435.md) - Published: 2025-09-02 - Last Modified: 2025-08-29 - Excerpt: AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth. - [Google AI, ChatGPT rarely agree on brand recommendations: Data](https://searchengineland.com/google-ai-chatgpt-brand-recommendations-data-461423.md) - Published: 2025-08-29 - Last Modified: 2025-08-29 - Excerpt: Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows. - [ChatGPT, AI tools gain traction as Google Search slips: Survey](https://searchengineland.com/chatgpt-ai-tools-gain-google-search-slips-survey-461419.md) - Published: 2025-08-29 - Last Modified: 2025-08-29 - Excerpt: AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds. - [How to get your service area business verified on Google](https://searchengineland.com/google-get-service-area-business-verified-461330.md) - Published: 2025-08-29 - Last Modified: 2025-08-28 - Excerpt: Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant. - [SEO personas for AI search: How to go beyond static profiles](https://searchengineland.com/seo-personas-ai-search-461343.md) - Published: 2025-08-29 - Last Modified: 2025-08-28 - Excerpt: Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search. - [Google fixes reduced crawling issue impacting some websites](https://searchengineland.com/google-fixes-reduced-crawling-issue-impacting-some-websites-461334.md) - Published: 2025-08-28 - Last Modified: 2025-08-28 - Excerpt: The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted. - [Why your Amazon Ads aren’t delivering: 6 critical issues to fix](https://searchengineland.com/amazon-ads-critical-issues-fix-461293.md) - Published: 2025-08-28 - Last Modified: 2025-08-28 - Excerpt: Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it. - [How to create content that works for search and generative engines](https://searchengineland.com/create-content-search-generative-engines-461283.md) - Published: 2025-08-28 - Last Modified: 2025-08-27 - Excerpt: Understand the key differences between search rankings and AI citations, and how to create content that performs in both. - [How generative AI is quietly distorting your brand message](https://searchengineland.com/how-generative-ai-is-quietly-distorting-your-brand-message-461094.md) - Published: 2025-08-28 - Last Modified: 2025-08-22 - Excerpt: AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift. - [Viral post accuses Google’s AI Overviews of breaking its own spam rules](https://searchengineland.com/viral-post-google-ai-overviews-spammer-461281.md) - Published: 2025-08-27 - Last Modified: 2025-08-27 - Excerpt: After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies. - [The fractured future of search: New rules for SEO in the AI age](https://searchengineland.com/fractured-search-seo-ai-new-rules-461262.md) - Published: 2025-08-27 - Last Modified: 2025-08-27 - Excerpt: AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape. - [LinkedIn Ads or Google Ads? A framework for smarter B2B decisions](https://searchengineland.com/linkedin-ads-google-ads-smarter-b2b-decisions-461248.md) - Published: 2025-08-27 - Last Modified: 2025-08-27 - Excerpt: Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ROI. - [The search visibility framework: Dominating every corner of the SERP in 2026](https://searchengineland.com/search-visibility-framework-461243.md) - Published: 2025-08-27 - Last Modified: 2025-08-27 - Excerpt: Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions. - [Amazon resumes Google Shopping ads – but not in the U.S.](https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238.md) - Published: 2025-08-26 - Last Modified: 2025-08-26 - Excerpt: Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence. - [Google Ads adds loyalty features to boost shopper retention](https://searchengineland.com/google-loyalty-features-461230.md) - Published: 2025-08-26 - Last Modified: 2025-08-26 - Excerpt: Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value. - [AI tool adoption jumps to 38%, but 95% still rely on search engines](https://searchengineland.com/ai-tool-adoption-surges-search-stays-strong-461235.md) - Published: 2025-08-26 - Last Modified: 2025-08-26 - Excerpt: Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often. - [Google releases August 2025 spam update](https://searchengineland.com/google-releases-august-2025-spam-update-461232.md) - Published: 2025-08-26 - Last Modified: 2025-08-26 - Excerpt: Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months. - [ChatGPT’s answers came from Google Search after all: Report](https://searchengineland.com/openai-chatgpt-serpapi-google-search-results-461226.md) - Published: 2025-08-26 - Last Modified: 2025-08-26 - Excerpt: Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era. - [Historic recurrence in search: Why AI feels familiar and what’s next](https://searchengineland.com/historic-recurrence-search-ai-461157.md) - Published: 2025-08-26 - Last Modified: 2025-08-25 - Excerpt: AI is changing how people search – again. Learn what decades of search history can teach us about adapting to the next big shift. - [How to tell if Google Ads automation helps or hurts your campaigns](https://searchengineland.com/google-ads-automation-helps-hurts-campaigns-461181.md) - Published: 2025-08-26 - Last Modified: 2025-08-25 - Excerpt: Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong. - [Global expansion and hyperlocal focus redefine the next chapter of retail media networks](https://searchengineland.com/global-expansion-and-hyperlocal-focus-redefine-the-next-chapter-of-retail-media-networks-461025.md) - Published: 2025-08-26 - Last Modified: 2025-08-25 - Excerpt: As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. - [Google Ads expands PMax Channel Reporting to account level](https://searchengineland.com/google-ads-expands-pmax-channel-reporting-to-account-level-461218.md) - Published: 2025-08-25 - Last Modified: 2025-08-25 - Excerpt: Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view. - [Why community is the antidote to AI overload in search marketing](https://searchengineland.com/community-ai-overload-search-marketing-461125.md) - Published: 2025-08-25 - Last Modified: 2025-08-22 - Excerpt: In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference. - [The future of remarketing? Microsoft bets on impressions, not clicks](https://searchengineland.com/remarketing-microsoft-impressions-461117.md) - Published: 2025-08-25 - Last Modified: 2025-08-22 - Excerpt: Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy. - [8 Link Building Services to Consider for Higher Rankings in 2025](https://searchengineland.com/link-building-services-to-consider-for-higher-rankings-in-2025-460981.md) - Published: 2025-08-25 - Last Modified: 2025-08-21 - Excerpt: Discover agencies that can help boost your authority and search visibility. - [Google Ads rolls out Asset Studio beta](https://searchengineland.com/google-ads-asset-studio-beta-461165.md) - Published: 2025-08-22 - Last Modified: 2025-08-22 - Excerpt: The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with AI. - [Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective](https://searchengineland.com/cloudflare-pay-per-crawl-campaign-seo-pr-461049.md) - Published: 2025-08-22 - Last Modified: 2025-08-21 - Excerpt: Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility. - [How upper-funnel LinkedIn ABM drives measurable impact](https://searchengineland.com/upper-funnel-linkedin-abm-461035.md) - Published: 2025-08-22 - Last Modified: 2025-08-21 - Excerpt: See how incrementality testing highlights the lift upper-funnel campaigns create in LinkedIn ABM, beyond standard lead gen ads. - [Ready to level-up your mobile strategy? New consumer research and trends](https://searchengineland.com/ready-to-level-up-your-mobile-strategy-new-consumer-research-and-trends-461107.md) - Published: 2025-08-21 - Last Modified: 2025-08-21 - Excerpt: In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers. - [Microsoft Advertising suspensions: What triggers them and how to appeal](https://searchengineland.com/microsoft-advertising-suspensions-triggers-appeal-461091.md) - Published: 2025-08-21 - Last Modified: 2025-08-21 - Excerpt: Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans. - [How to vibe code for PPC: Building a seasonality analysis tool](https://searchengineland.com/ppc-vibe-coding-seasonality-analysis-tool-460968.md) - Published: 2025-08-21 - Last Modified: 2025-08-20 - Excerpt: PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools. - [GEO x local SEO: What it means for the future of discovery](https://searchengineland.com/geo-local-seo-future-discovery-460983.md) - Published: 2025-08-21 - Last Modified: 2025-08-20 - Excerpt: You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers. - [Meta rolls out new AI ad tools to boost holiday sales](https://searchengineland.com/meta-ai-ad-tools-holiday-sales-461033.md) - Published: 2025-08-21 - Last Modified: 2025-08-20 - Excerpt: Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers. - [The business risk of being invisible in answer engines](https://searchengineland.com/invisible-answer-engines-business-risk-461019.md) - Published: 2025-08-21 - Last Modified: 2025-08-20 - Excerpt: AI answers are changing how people search and trust. Brands left out risk losing visibility in key decision moments. Here’s how to adapt. - [Google launches AI Mode in 180 countries and territories](https://searchengineland.com/google-launches-ai-mode-in-180-countries-and-territories-461040.md) - Published: 2025-08-21 - Last Modified: 2025-08-21 - Excerpt: Google also added new agentic and personalization features in AI Mode. - [Seize the AI search opportunity with site health](https://searchengineland.com/seize-the-ai-search-opportunity-with-site-health-460876.md) - Published: 2025-08-21 - Last Modified: 2025-08-19 - Excerpt: AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems. - [ChatGPT is sending less traffic to websites – down 52% in a month](https://searchengineland.com/chatgpt-traffic-referrals-plummet-461027.md) - Published: 2025-08-20 - Last Modified: 2025-08-20 - Excerpt: Reddit and Wikipedia now dominate ChatGPT citations, as OpenAI experiments with answer-first sources with new citation weighting. - [Google Ads pushes richer conversion imports](https://searchengineland.com/google-ads-richer-conversion-imports-461010.md) - Published: 2025-08-20 - Last Modified: 2025-08-20 - Excerpt: Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results. - [New Google Ads diagnostics tool for cart data tracking is here](https://searchengineland.com/google-ads-diagnostics-tool-cart-data-tracking-here-460998.md) - Published: 2025-08-20 - Last Modified: 2025-08-20 - Excerpt: Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign optimization. - [Google unifies Local Services Ads under new Verified badge](https://searchengineland.com/google-local-services-ads-verified-badge-461001.md) - Published: 2025-08-20 - Last Modified: 2025-08-20 - Excerpt: Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and consumers. - [News site traffic is shrinking, but Google and AI aren’t solely to blame](https://searchengineland.com/news-site-traffic-shrinking-google-ai-blame-461000.md) - Published: 2025-08-20 - Last Modified: 2025-08-20 - Excerpt: Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines. - [Google Ads demographics: A deep dive into targeting and exclusion](https://searchengineland.com/google-ads-demographics-targeting-exclusion-460939.md) - Published: 2025-08-20 - Last Modified: 2025-08-19 - Excerpt: Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results. - [Agency-grade PPC audits: How to turn reports into growth roadmaps](https://searchengineland.com/agency-grade-ppc-audits-reports-growth-roadmaps-460929.md) - Published: 2025-08-20 - Last Modified: 2025-08-19 - Excerpt: Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on. - [Technical SEO for GenAI: How bots see, crawl & rank your brand](https://searchengineland.com/technical-seo-for-genai-how-bots-see-crawl-rank-your-brand-460953.md) - Published: 2025-08-20 - Last Modified: 2025-08-19 - Excerpt: Discover the new audit signals, rendering issues, and mobile UX factors that impact how GenAI bots evaluate your site. - [You don’t need ads everywhere – Here’s how to pick the right platforms](https://searchengineland.com/ads-pick-right-platforms-460936.md) - Published: 2025-08-20 - Last Modified: 2025-08-19 - Excerpt: Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience. - [Affiliate cloaking is behind 45% of fraud – here’s how to beat it](https://searchengineland.com/affiliate-cloaking-is-behind-45-of-fraud-heres-how-to-beat-it-460868.md) - Published: 2025-08-20 - Last Modified: 2025-08-19 - Excerpt: Affiliate cloaking fakes results and drains your ad spend without a trace. Learn how to uncover the fraud affiliates don't want you to see. - [Google traffic to news publishers is steady, but it isn’t traditional Search](https://searchengineland.com/google-traffic-news-publishers-steady-data-460944.md) - Published: 2025-08-19 - Last Modified: 2025-08-19 - Excerpt: Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows. - [Google finally gives visibility into Search Partner Network placements](https://searchengineland.com/google-search-partner-network-placements-visibility-460946.md) - Published: 2025-08-19 - Last Modified: 2025-08-19 - Excerpt: Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns. - [Google replaces Content API for Shopping with new Merchant API](https://searchengineland.com/google-content-api-shopping-new-merchant-api-460937.md) - Published: 2025-08-19 - Last Modified: 2025-08-19 - Excerpt: Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026. - [Generative AI is changing search, but Google is still where people start: Study](https://searchengineland.com/ai-hasnt-killed-search-study-460931.md) - Published: 2025-08-19 - Last Modified: 2025-08-19 - Excerpt: AI tools are reshaping search habits, but Google’s dominance endures as the default gateway for online information, new research shows. - [Clicks rose, ROAS fell when Amazon left Google Shopping](https://searchengineland.com/amazon-google-shopping-exit-clicks-roas-study-460901.md) - Published: 2025-08-19 - Last Modified: 2025-08-19 - Excerpt: Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales. - [5 B2B content types AI search engines love](https://searchengineland.com/b2b-content-types-ai-search-engines-love-460918.md) - Published: 2025-08-19 - Last Modified: 2025-08-19 - Excerpt: From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery. - [A technical SEO blueprint for GEO: Optimize for AI-powered search](https://searchengineland.com/technical-seo-geo-460898.md) - Published: 2025-08-19 - Last Modified: 2025-08-18 - Excerpt: Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search. - [TikTok limits posts to five hashtags](https://searchengineland.com/tiktok-limits-hashtags-460894.md) - Published: 2025-08-18 - Last Modified: 2025-08-18 - Excerpt: Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume. - [Winning the local SEO game in the age of AI](https://searchengineland.com/winning-the-local-seo-game-in-the-age-of-ai-460891.md) - Published: 2025-08-18 - Last Modified: 2025-08-18 - Excerpt: Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and revenue. - [Want to win at local SEO? Focus on reviews and customer sentiment](https://searchengineland.com/local-seo-reviews-customer-sentiment-460884.md) - Published: 2025-08-18 - Last Modified: 2025-08-18 - Excerpt: LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results. - [Google Ads to end manual language targeting in Search campaigns](https://searchengineland.com/google-ads-language-targeting-search-campaigns-460875.md) - Published: 2025-08-18 - Last Modified: 2025-08-18 - Excerpt: Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages. - [Google Search Console: How to fix ‘Duplicate without user-selected canonical’](https://searchengineland.com/google-search-console-duplicate-without-user-selected-canonical-error-460824.md) - Published: 2025-08-18 - Last Modified: 2025-08-15 - Excerpt: Google selecting the wrong canonical URLs? Here’s how to fix “Duplicate without user-selected canonical” errors and prevent indexing issues. - [Google’s great clarity cleanup: 3 shifts redefining the Knowledge Graph and its AI future](https://searchengineland.com/google-great-clarity-cleanup-knowledge-graph-ai-future-460836.md) - Published: 2025-08-18 - Last Modified: 2025-08-15 - Excerpt: Billions of entities vanished from Google’s Knowledge Graph in June 2025. Here’s how it signals a bold new direction in AI-powered search. - [LinkedIn expands Thought Leader Ads to promote event posts](https://searchengineland.com/linkedin-thought-leader-ads-event-posts-460853.md) - Published: 2025-08-15 - Last Modified: 2025-08-15 - Excerpt: LinkedIn’s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences. - [Facebook upgrades Professional Dashboard with new insights](https://searchengineland.com/facebook-professional-dashboard-new-insights-460849.md) - Published: 2025-08-15 - Last Modified: 2025-08-15 - Excerpt: The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility. - [Call it whatever you want – just don’t call it ‘Answer Engine’](https://searchengineland.com/dont-call-it-answer-engine-460835.md) - Published: 2025-08-15 - Last Modified: 2025-08-15 - Excerpt: Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that presence pays. - [The end of easy PPC attribution – and what to do next](https://searchengineland.com/the-end-of-easy-ppc-attribution-and-what-to-do-next-460723.md) - Published: 2025-08-15 - Last Modified: 2025-08-14 - Excerpt: Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working. - [The ultimate Shopify SEO and AI readiness playbook](https://searchengineland.com/shopify-seo-ai-readiness-playbook-460771.md) - Published: 2025-08-15 - Last Modified: 2025-08-14 - Excerpt: Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping. - [Google boosts iOS App campaigns with new formats, AI tools](https://searchengineland.com/google-ios-app-campaigns-new-formats-ai-tools-460788.md) - Published: 2025-08-14 - Last Modified: 2025-08-14 - Excerpt: Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy. - [Google Ads adds ‘Share of Cost’ toggle to PMax reporting](https://searchengineland.com/google-ads-pmax-share-of-cost-toggle-460758.md) - Published: 2025-08-14 - Last Modified: 2025-08-14 - Excerpt: The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers. - [When to restructure your Google Ads account – and how to do it right](https://searchengineland.com/when-to-restructure-your-google-ads-account-and-how-to-do-it-right-460698.md) - Published: 2025-08-14 - Last Modified: 2025-08-13 - Excerpt: Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks. - [How to build a paid media team in the AI age](https://searchengineland.com/paid-media-team-ai-age-460694.md) - Published: 2025-08-14 - Last Modified: 2025-08-13 - Excerpt: Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike. - [How to protect your brand reputation in AI search](https://searchengineland.com/how-to-protect-your-brand-reputation-in-ai-search-460669.md) - Published: 2025-08-14 - Last Modified: 2025-08-13 - Excerpt: AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you. - [YouTube expands Promote tools, no Google Ads needed](https://searchengineland.com/youtube-promote-tools-460713.md) - Published: 2025-08-13 - Last Modified: 2025-08-13 - Excerpt: YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio. - [Want your ads on YouTube TV? Here’s what Google says you need](https://searchengineland.com/youtube-tv-ads-google-requirements-460711.md) - Published: 2025-08-13 - Last Modified: 2025-08-13 - Excerpt: Google’s new help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on YouTube TV. - [The implosion of the blogging-for-dollars revenue model](https://searchengineland.com/blogging-for-dollars-revenue-model-implosion-460667.md) - Published: 2025-08-13 - Last Modified: 2025-08-12 - Excerpt: Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next. - [Measuring what matters in a post-SEO world](https://searchengineland.com/measuring-what-matters-in-a-post-seo-world-460664.md) - Published: 2025-08-13 - Last Modified: 2025-08-12 - Excerpt: Stop sending ranking reports no one cares about. Learn the metrics that prove SEO’s value in an AI-heavy, zero-click world. - [How Dale Carnegie’s principles are foundational for Positionless Marketing](https://searchengineland.com/how-dale-carnegies-principles-are-foundational-for-positionless-marketing-460663.md) - Published: 2025-08-13 - Last Modified: 2025-08-12 - Excerpt: Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers. - [Google taps large language models to cut invalid ad traffic by 40%](https://searchengineland.com/google-large-language-models-invalid-ad-traffic-460682.md) - Published: 2025-08-12 - Last Modified: 2025-08-12 - Excerpt: Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real, engaged users. - [Perplexity makes .5 billion longshot bid for Google Chrome](https://searchengineland.com/perplexity-bid-google-chrome-460683.md) - Published: 2025-08-12 - Last Modified: 2025-08-12 - Excerpt: It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal. - [Gender exclusions spotted in Google Performance Max campaigns](https://searchengineland.com/gender-exclusions-google-performance-max-460673.md) - Published: 2025-08-12 - Last Modified: 2025-08-12 - Excerpt: A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance. - [Stop paying the Google tax and lower your CPCs](https://searchengineland.com/stop-paying-the-google-tax-and-lower-your-cpcs-460639.md) - Published: 2025-08-12 - Last Modified: 2025-08-12 - Excerpt: Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs. - [Google Preferred Sources rolling out in US and India](https://searchengineland.com/google-preferred-sources-rolling-out-in-us-and-india-460631.md) - Published: 2025-08-12 - Last Modified: 2025-08-11 - Excerpt: Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search. - [The ## List of Posts trillion generative economy that smart SEOs will own](https://searchengineland.com/generative-economy-smart-seos-own-460564.md) - Published: 2025-08-12 - Last Modified: 2025-08-11 - Excerpt: The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search. - [Most SEO research doesn’t lie – but doesn’t tell the truth either](https://searchengineland.com/seo-research-lie-truth-460604.md) - Published: 2025-08-12 - Last Modified: 2025-08-12 - Excerpt: Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions. - [Google Ads launches diagnostics tool for cart data conversions](https://searchengineland.com/google-ads-diagnostics-tool-cart-data-conversions-460603.md) - Published: 2025-08-11 - Last Modified: 2025-08-11 - Excerpt: Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance. - [SEO beyond the website: Winning visibility in the AI era](https://searchengineland.com/seo-beyond-website-winning-visibility-ai-460439.md) - Published: 2025-08-11 - Last Modified: 2025-08-08 - Excerpt: AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and communities AI trusts. - [Surviving the search revolution: 7 lessons from losing weight with AI](https://searchengineland.com/surviving-search-revolution-lessons-losing-weight-ai-460483.md) - Published: 2025-08-11 - Last Modified: 2025-08-08 - Excerpt: What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it. - [Why your website needs a GEO audit now](https://searchengineland.com/why-your-website-needs-a-geo-audit-now-460056.md) - Published: 2025-08-11 - Last Modified: 2025-08-08 - Excerpt: Geoptie's free GEO audit reveals your website's AI visibility across six critical optimization dimensions. - [Google to enforce EU Political ads rules in ads API and scripts](https://searchengineland.com/google-eu-political-ads-rules-ads-api-scripts-460519.md) - Published: 2025-08-11 - Last Modified: 2025-08-08 - Excerpt: Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules. - [Zero-party data in action: How top brands turn product discovery into conversions](https://searchengineland.com/zero-party-data-in-action-how-top-brands-turn-product-discovery-into-conversions-460528.md) - Published: 2025-08-08 - Last Modified: 2025-08-08 - Excerpt: Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty. - [X will put ads inside Grok AI answers](https://searchengineland.com/x-ads-grok-ai-answers-460520.md) - Published: 2025-08-08 - Last Modified: 2025-08-08 - Excerpt: Brands could soon tap into a new high-intent ad channel as Grok’s AI responses become prime real estate for targeted promotions. - [Live Monday: What’s next for SEO in the generative AI era](https://searchengineland.com/seo-geo-generative-ai-future-search-engine-land-live-460481.md) - Published: 2025-08-08 - Last Modified: 2025-08-08 - Excerpt: In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era. - [Will GEO replace SEO – or become part of it?](https://searchengineland.com/geo-replace-seo-460397.md) - Published: 2025-08-08 - Last Modified: 2025-08-08 - Excerpt: GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI. - [The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content](https://searchengineland.com/youtube-ai-shorts-duplicate-content-460353.md) - Published: 2025-08-08 - Last Modified: 2025-08-07 - Excerpt: The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy. - [Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines](https://searchengineland.com/bing-webmaster-tools-now-with-24-months-of-data-filters-by-country-and-device-and-keyword-trendlines-460413.md) - Published: 2025-08-07 - Last Modified: 2025-08-07 - Excerpt: Bing Webmaster Tools has added some useful upgrades. - [GPT-5 is here: OpenAI promises better writing, faster research](https://searchengineland.com/openai-gpt-5-launches-460403.md) - Published: 2025-08-07 - Last Modified: 2025-08-07 - Excerpt: OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling. - [Google Ads Performance Max gets new controls, reporting, creative insights](https://searchengineland.com/google-ads-performance-max-controls-reporting-creative-insights-460365.md) - Published: 2025-08-07 - Last Modified: 2025-08-07 - Excerpt: Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting. - [How generative answers are changing the user journey](https://searchengineland.com/generative-answers-changing-user-journey-460073.md) - Published: 2025-08-07 - Last Modified: 2025-08-06 - Excerpt: Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind. - [Google Ads API adds new targeting options in Performance Max](https://searchengineland.com/google-ads-api-new-pmax-targeting-options-460103.md) - Published: 2025-08-07 - Last Modified: 2025-08-07 - Excerpt: You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting. - [‘Search everywhere’ doesn’t mean ‘be everywhere’](https://searchengineland.com/search-everywhere-be-everywhere-460068.md) - Published: 2025-08-07 - Last Modified: 2025-08-06 - Excerpt: Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and platform-native creativity. - [Becoming AI-native: The next leap for SEO professionals](https://searchengineland.com/becoming-ai-native-the-next-leap-for-seo-professionals-460032.md) - Published: 2025-08-07 - Last Modified: 2025-08-06 - Excerpt: Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO and lead the future of search. - [Google to restrict political ads in the EU under new policy](https://searchengineland.com/google-to-restrict-political-ads-in-the-eu-under-new-policy-460054.md) - Published: 2025-08-07 - Last Modified: 2025-08-06 - Excerpt: Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk losing access. - [Sitelinks now factor into Google Performance Max ad strength](https://searchengineland.com/sitelinks-factor-google-pmax-ad-strength-460052.md) - Published: 2025-08-06 - Last Modified: 2025-08-06 - Excerpt: Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion. - [Google rolls out AI-powered asset optimization for Demand Gen ads](https://searchengineland.com/google-ai-powered-asset-optimization-demand-gen-ads-460024.md) - Published: 2025-08-06 - Last Modified: 2025-08-06 - Excerpt: Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September. - [ChatGPT is using Google Search, multiple tests suggest](https://searchengineland.com/chatgpt-using-google-search-tests-460101.md) - Published: 2025-08-06 - Last Modified: 2025-08-06 - Excerpt: Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results? - [Google says AI is boosting Search. Yes, but…](https://searchengineland.com/google-ai-boosting-search-yes-but-460104.md) - Published: 2025-08-06 - Last Modified: 2025-08-06 - Excerpt: A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks - [Google Ads Callouts & Structured Snippets: Bigger ads, better results?](https://searchengineland.com/google-ads-callouts-structured-snippets-460029.md) - Published: 2025-08-06 - Last Modified: 2025-08-05 - Excerpt: Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just a few minutes. - [What to do when Google Ads performance declines](https://searchengineland.com/google-ads-performance-declines-460018.md) - Published: 2025-08-06 - Last Modified: 2025-08-05 - Excerpt: Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically. - [The web is multilingual – so why does search still speak just a few languages?](https://searchengineland.com/web-multilingual-search-few-languages-460026.md) - Published: 2025-08-06 - Last Modified: 2025-08-05 - Excerpt: Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must change. - [Yelp launches Co-branded Ads to help national brands go local](https://searchengineland.com/yelp-co-branded-showcase-ads-460047.md) - Published: 2025-08-06 - Last Modified: 2025-08-05 - Excerpt: The new ad format lets brands spotlight local partners in Yelp search results – boosting visibility, engagement, and community relevance. - [The paid search playbook: attract, capture, analyze, and convert more leads with AI](https://searchengineland.com/the-paid-search-playbook-attract-capture-analyze-and-convert-more-leads-with-ai-460042.md) - Published: 2025-08-05 - Last Modified: 2025-08-05 - Excerpt: Join us live this Thursday to explore how AI fills funnel gaps and drives more conversions. - [How Perplexity ranks content: Research uncovers core ranking factors and systems](https://searchengineland.com/how-perplexity-ranks-content-research-460031.md) - Published: 2025-08-05 - Last Modified: 2025-08-05 - Excerpt: A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility. - [How Perplexity ranks content: Research uncovers core ranking factors and systems](https://searchengineland.com/how-perplexity-ranks-content-research-uncovers-core-ranking-factors-and-systems-460031.md) - Published: 2025-08-05 - Last Modified: 2025-08-05 - Excerpt: A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility. - [Google Ads lets you test images, videos in Demand Gen campaigns](https://searchengineland.com/google-ads-test-images-videos-demand-gen-campaigns-460017.md) - Published: 2025-08-05 - Last Modified: 2025-08-05 - Excerpt: Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions. - [Black Friday PPC strategy: Your AI search playbook](https://searchengineland.com/black-friday-ppc-strategy-your-ai-search-playbook-459568.md) - Published: 2025-08-04 - Last Modified: 2025-08-05 - Excerpt: How leading retailers use search intelligence to navigate AI overviews, optimize shopping ads, and win market share. - [AI search fight: Cloudflare and Perplexity clash over crawling](https://searchengineland.com/cloudflare-vs-perplexity-ai-crawling-460016.md) - Published: 2025-08-05 - Last Modified: 2025-08-05 - Excerpt: Cloudflare says Perplexity evades crawl directives with stealth tactics; Perplexity calls the claims a misunderstanding – or a PR stunt. - [From search to answer engines: How to optimize for the next era of discovery](https://searchengineland.com/from-search-to-answer-engines-how-to-optimize-for-the-next-era-of-discovery-459964.md) - Published: 2025-08-05 - Last Modified: 2025-08-04 - Excerpt: Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale. - [Google Business Profiles Posts creation tool refreshed](https://searchengineland.com/google-business-profiles-posts-creation-tool-refreshed-460013.md) - Published: 2025-08-05 - Last Modified: 2025-08-05 - Excerpt: Google has updated the Google Posts creation tool within Google Business Profiles. The update makes it easier to use, by placing all the posts in a centralized location with an easier way to manage those posts. This update should be live for all of you by now, as it quietly launched last Friday. What changed. […] - [AI traffic is up 527%. SEO is being rewritten.](https://searchengineland.com/ai-traffic-up-seo-rewritten-459954.md) - Published: 2025-08-05 - Last Modified: 2025-08-04 - Excerpt: AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report. - [Why your content strategy needs to move beyond SEO to drive demand](https://searchengineland.com/content-strategy-move-beyond-seo-drive-demand-459943.md) - Published: 2025-08-05 - Last Modified: 2025-08-04 - Excerpt: It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales. - [AI ate my traffic](https://searchengineland.com/ai-ate-my-traffic-459563.md) - Published: 2025-08-05 - Last Modified: 2025-07-29 - Excerpt: Get it back with email. - [AI Max gets new reporting features](https://searchengineland.com/ai-max-new-reporting-features-459953.md) - Published: 2025-08-04 - Last Modified: 2025-08-04 - Excerpt: AI Max advertisers can now view search terms, ad headlines, and landing pages together — unlocking a new level of campaign visibility. - [AI Max experiments arrive in Google Ads: Here’s how they work](https://searchengineland.com/ai-max-experiments-arrive-in-google-ads-heres-how-they-work-459935.md) - Published: 2025-08-04 - Last Modified: 2025-08-04 - Excerpt: Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 split. - [Google briefs brands on AI Mode ads ahead of Q4 rollout](https://searchengineland.com/google-ai-mode-ads-internal-document-459931.md) - Published: 2025-08-04 - Last Modified: 2025-08-04 - Excerpt: Google is bringing ads into its conversational AI search experience, reshaping how brands target consumers. - [SE Ranking acquires Planable to expand into social media, AI search](https://searchengineland.com/se-ranking-acquires-planable-459934.md) - Published: 2025-08-04 - Last Modified: 2025-08-04 - Excerpt: SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social platforms. - [SE Ranking acquires Planable to expand into social media, AI search](https://searchengineland.com/se-ranking-acquires-planable-to-expand-into-social-media-ai-search-459934.md) - Published: 2025-08-04 - Last Modified: 2025-08-04 - Excerpt: SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social platforms. - [Crawling for AI search: Balancing access, control, and visibility](https://searchengineland.com/crawling-ai-search-balancing-access-control-visibility-459921.md) - Published: 2025-08-04 - Last Modified: 2025-08-04 - Excerpt: Crawling has always shaped visibility – but AI search raises the stakes. Learn how to stay seen without losing control. - [What Google’s AI Mode means for your B2B paid search strategy](https://searchengineland.com/google-ai-mode-b2b-paid-search-strategy-459917.md) - Published: 2025-08-04 - Last Modified: 2025-08-04 - Excerpt: The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending. - [Black Friday PPC strategy: Your competitive intelligence playbook](https://searchengineland.com/black-friday-ppc-strategy-your-competitive-intelligence-playbook-459568.md) - Published: 2025-08-04 - Last Modified: 2025-07-29 - Excerpt: How leading retailers use competitive intelligence to navigate AI Overviews, optimize Shopping ads, and win market share. - [Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search](https://searchengineland.com/google-ads-locations-of-interest-targeting-to-ai-max-for-search-459885.md) - Published: 2025-08-01 - Last Modified: 2025-08-01 - Excerpt: Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be. - [Microsoft Ads rolls out website exclusion tools for Search, Audience ads](https://searchengineland.com/microsoft-ads-website-exclusion-tools-search-audience-ads-459869.md) - Published: 2025-08-01 - Last Modified: 2025-08-01 - Excerpt: Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads. - [Danny Sullivan no longer the Google Search Liaison](https://searchengineland.com/danny-sullivan-no-longer-the-google-search-liaison-459864.md) - Published: 2025-08-01 - Last Modified: 2025-08-01 - Excerpt: Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google. - [ChatGPT kills Google-indexable chats over privacy fears](https://searchengineland.com/chatgpt-kills-google-indexable-chats-459874.md) - Published: 2025-08-01 - Last Modified: 2025-08-01 - Excerpt: ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search results. - [PMax and the illusion of trust: ‘I’m Google – what could go wrong?’](https://searchengineland.com/google-pmax-trust-illusion-459833.md) - Published: 2025-08-01 - Last Modified: 2025-07-31 - Excerpt: Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you trust the system. - [How to write high-performing Google Ads copy with generative AI](https://searchengineland.com/write-high-performing-google-ads-copy-generative-ai-459821.md) - Published: 2025-08-01 - Last Modified: 2025-07-31 - Excerpt: Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects. - [Your ChatGPT conversations may be visible in Google Search](https://searchengineland.com/google-indexing-shared-chatgpt-conversations-459839.md) - Published: 2025-07-31 - Last Modified: 2025-07-31 - Excerpt: Google is indexing public ChatGPT shared links. This means your AI-generated conversations could be indexed and discoverable via Google Search. What’s happening. A search using site:chatgpt.com/share +[keyword] reveals shared interactions containing sensitive business details, personal names, roles, and strategies. One such example publicly lists a named senior consultant from Deloitte, complete with age and job description, visible to […] - [Google still leads, but Gen Z and AI are reshaping search behavior: Survey](https://searchengineland.com/google-leads-gen-z-ai-search-behavior-survey-459809.md) - Published: 2025-07-31 - Last Modified: 2025-07-31 - Excerpt: Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent. - [Why AI visibility starts with ops – not marketing](https://searchengineland.com/ai-visibility-ops-459784.md) - Published: 2025-07-31 - Last Modified: 2025-07-30 - Excerpt: From shipping delays to support issues, AI tools are picking up on what ops gets wrong. This is the wake-up call for COOs and CMOs to align. - [How to analyze your marketing funnel and fix costly drop-offs](https://searchengineland.com/analyze-marketing-funnel-fix-costly-drop-offs-459758.md) - Published: 2025-07-31 - Last Modified: 2025-07-30 - Excerpt: Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue. - [New Google AI Max ads spotted – here’s how they’re different](https://searchengineland.com/new-google-ai-max-search-ad-spotted-different-459753.md) - Published: 2025-07-30 - Last Modified: 2025-07-30 - Excerpt: Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving higher ROAS. - [Brands dominate Google AI Mode, struggle in AI Overviews: Study](https://searchengineland.com/google-ai-mode-overviews-brands-study-459754.md) - Published: 2025-07-30 - Last Modified: 2025-07-30 - Excerpt: Google’s AI search now runs in two modes. New data shows how brand presence, stability, and citations differ. - [How AI overviews are reshaping Google search](https://searchengineland.com/how-ai-overviews-are-reshaping-google-search-459750.md) - Published: 2025-07-30 - Last Modified: 2025-07-30 - Excerpt: Semrush analyzed 10M+ keywords to reveal how AI Overviews are impacting visibility, clicks, and SEO strategy. - [User-first E-E-A-T: What actually drives SEO and GEO](https://searchengineland.com/user-first-eeat-seo-geo-459684.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust – and that trust drives visibility everywhere. - [AI isn’t the enemy: How bloggers can thrive in a generative search world](https://searchengineland.com/ai-isnt-the-enemy-how-bloggers-can-thrive-in-a-generative-search-world-459672.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term. - [Stop guessing, start testing: The hypothesis-driven SEO approach](https://searchengineland.com/hypothesis-driven-seo-approach-459712.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results. - [3 ways to turn missed calls into conversions with AI Voice Assist](https://searchengineland.com/3-ways-to-turn-missed-calls-into-conversions-with-ai-voice-assist-459600.md) - Published: 2025-07-30 - Last Modified: 2025-07-28 - Excerpt: Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction. - [Google tests AI Max ad group setting in keyword-less shift](https://searchengineland.com/google-ai-max-ad-group-setting-test-459678.md) - Published: 2025-07-29 - Last Modified: 2025-07-29 - Excerpt: Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future. - [Google Search Live video goes live and AI Mode uploads, Canvas and Lens in Chrome](https://searchengineland.com/google-search-live-video-goes-live-and-ai-mode-uploads-canvas-and-lens-in-chrome-459560.md) - Published: 2025-07-29 - Last Modified: 2025-07-28 - Excerpt: Google announced a number of new AI features for AI Mode and Search Live today. - [Google Ads rolls out Search Term categories for RSAs](https://searchengineland.com/google-ads-rolls-out-search-term-categories-for-rsas-459615.md) - Published: 2025-07-29 - Last Modified: 2025-07-29 - Excerpt: The new RSA insights tool helps advertisers identify top-performing search categories and optimize their creative and keyword strategies based on intent-driven trends. - [Google cuts conversion tracking in EU over consent mode non-compliance](https://searchengineland.com/google-cuts-conversion-tracking-eu-consent-mode-459606.md) - Published: 2025-07-29 - Last Modified: 2025-07-29 - Excerpt: Advertisers are losing conversions and targeting power as Google enforces strict consent compliance, cutting off key ad performance signals. - [The entity SEO fix that separated two Danny Goodwins](https://searchengineland.com/entity-seo-fix-two-danny-goodwins-459578.md) - Published: 2025-07-29 - Last Modified: 2025-07-29 - Excerpt: A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled. - [7 PPC mistakes hiding in your ad accounts](https://searchengineland.com/ppc-mistakes-hiding-ad-accounts-459538.md) - Published: 2025-07-29 - Last Modified: 2025-07-28 - Excerpt: Underperforming campaigns often stem from hidden mistakes in your PPC account. Find and fix them before they waste your budget. - [When traffic isn’t enough: Rethinking ‘top-performing’ content](https://searchengineland.com/rethinking-top-performing-content-459546.md) - Published: 2025-07-29 - Last Modified: 2025-07-29 - Excerpt: Your content’s doing numbers – but is it doing business? Learn how to connect traffic to real outcomes and avoid common performance traps. - [Best strategies to fight trademark abuse in paid search](https://searchengineland.com/best-strategies-to-fight-trademark-abuse-in-paid-search-459548.md) - Published: 2025-07-29 - Last Modified: 2025-07-28 - Excerpt: Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools. - [Google releases AI Mode in the UK](https://searchengineland.com/google-releases-ai-mode-in-the-uk-459611.md) - Published: 2025-07-29 - Last Modified: 2025-07-29 - Excerpt: The third country to get AI Mode in Google Search is the United Kingdom. - [TikTok doubles down on Search Ads as commerce ambitions cool](https://searchengineland.com/tiktok-doubles-down-search-ads-459558.md) - Published: 2025-07-28 - Last Modified: 2025-07-28 - Excerpt: TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets. - [Google Ads adds RSA headline performance data](https://searchengineland.com/google-ads-rsa-headline-performance-data-459541.md) - Published: 2025-07-28 - Last Modified: 2025-07-28 - Excerpt: Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ratings. - [SEO vs. GEO: What’s different? What’s the same?](https://searchengineland.com/seo-vs-geo-459474.md) - Published: 2025-07-28 - Last Modified: 2025-07-25 - Excerpt: Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms. - [How to assemble captivating Google Ads copy](https://searchengineland.com/how-to-assemble-captivating-google-ads-copy-459469.md) - Published: 2025-07-28 - Last Modified: 2025-07-25 - Excerpt: Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results. - [Your brand in the age of generative search: How to show up and be cited](https://searchengineland.com/brand-generative-search-show-up-be-cited-459462.md) - Published: 2025-07-28 - Last Modified: 2025-07-25 - Excerpt: In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen. - [20250728 SEL Brief](https://searchengineland.com/20250728-sel-brief-459465.md) - Published: 2025-07-28 - Last Modified: 2025-07-27 - Excerpt: Not available - [Amazon pulls out of Google Shopping ads](https://searchengineland.com/amazon-pulls-out-of-google-shopping-ads-459509.md) - Published: 2025-07-25 - Last Modified: 2025-07-25 - Excerpt: Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater visibility? - [The Great Decoupling of search and the birth of the agentic web](https://searchengineland.com/great-decoupling-search-agentic-web-459424.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever. - [How to boost local SEO: 4 AI-driven tactics that get results](https://searchengineland.com/local-seo-ai-driven-tactics-459437.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: Make your business easier to find with smarter local SEO. Explore AI-powered ways to improve search performance and customer engagement. - [Building a machine-readable brand: Strategic visibility across all search modalities](https://searchengineland.com/designing-a-multimodal-search-experience-a-cmo-playbook-459009.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality. - [How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl](https://searchengineland.com/how-ai-is-reshaping-seo-insights-from-search-engine-land-and-fractl-459468.md) - Published: 2025-07-24 - Last Modified: 2025-07-24 - Excerpt: Get access to new research from Search Engine Land & Fractl on AI search trends, SEO strategies, and what’s next for marketers. - [Google launches AI shopping tools with virtual try-ons and smarter price alerts](https://searchengineland.com/google-ai-shopping-tools-virtual-try-ons-price-alerts-459425.md) - Published: 2025-07-24 - Last Modified: 2025-07-24 - Excerpt: Google is weaving AI deeper into shopping with virtual try-ons, personalized price alerts, and shoppable inspiration - [Google Web Guide for AI organized search results](https://searchengineland.com/google-web-guide-for-ai-organized-search-results-459439.md) - Published: 2025-07-24 - Last Modified: 2025-07-24 - Excerpt: This is a search labs experiment, opt in only now, for the web tab within Google Search. - [Google’s AI Overviews are hurting clicks: Pew study](https://searchengineland.com/google-ai-overviews-hurting-clicks-study-459434.md) - Published: 2025-07-24 - Last Modified: 2025-07-24 - Excerpt: Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows. - [A smarter Reddit strategy for organic and AI search visibility](https://searchengineland.com/a-smarter-reddit-strategy-for-organic-and-ai-search-visibility-459369.md) - Published: 2025-07-24 - Last Modified: 2025-07-23 - Excerpt: Reddit influences both search rankings and AI results. Show up with value, not risk, using a phased approach that earns trust and visibility. - [Google says normal SEO works for ranking in AI Overviews and LLMS.txt won’t be used](https://searchengineland.com/google-says-normal-seo-works-for-ranking-in-ai-overviews-and-llms-txt-wont-be-used-459422.md) - Published: 2025-07-24 - Last Modified: 2025-07-24 - Excerpt: Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews. - [In GEO, brand mentions do what links alone can’t](https://searchengineland.com/in-geo-brand-mentions-do-what-links-alone-cant-459367.md) - Published: 2025-07-24 - Last Modified: 2025-07-23 - Excerpt: Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference. - [How important are backlinks for SEO in 2026?](https://searchengineland.com/backlinks-seo-importance-442529.md) - Published: 2025-07-24 - Last Modified: 2025-07-23 - Excerpt: Links used to rule SEO. Do they still? Or are they just another outdated tactic in a world of AI-driven rankings and smarter algorithms? - [Google launches Google Trends API](https://searchengineland.com/google-launches-google-trends-api-459420.md) - Published: 2025-07-24 - Last Modified: 2025-07-24 - Excerpt: This is a limited Alpha release, so only a small number of people will gain access to this tool. - [20250724 SEL Brief](https://searchengineland.com/20250724-sel-brief-459411.md) - Published: 2025-07-24 - Last Modified: 2025-07-23 - Excerpt: Not available - [Microsoft Advertising rolls out Lifetime Budgets for Audience Ads](https://searchengineland.com/microsoft-advertising-rolls-out-lifetime-budgets-for-audience-ads-459405.md) - Published: 2025-07-23 - Last Modified: 2025-07-23 - Excerpt: Lifetime Budgets give advertisers more control over long-term spend, with flexible adjustments, refund protection, and simplified campaign management. - [Microsoft Advertising expands remarketing list sources to 20 campaigns](https://searchengineland.com/microsoft-advertising-expands-remarketing-list-sources-458878.md) - Published: 2025-07-23 - Last Modified: 2025-07-23 - Excerpt: Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting. - [Google Ads adds ‘Branded Searches’ as new conversion metric](https://searchengineland.com/google-ads-branded-searches-conversion-metric-459382.md) - Published: 2025-07-23 - Last Modified: 2025-07-23 - Excerpt: Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube. - [Google Analytics adds Reddit Ads integration, launches lead gen tools](https://searchengineland.com/google-analytics-reddit-ads-integration-lead-gen-tools-459363.md) - Published: 2025-07-23 - Last Modified: 2025-07-23 - Excerpt: Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments. - [Google Ads Target Impression Share explained: Pros, cons, and when to use it](https://searchengineland.com/google-ads-target-impression-share-explained-459350.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions. - [The AI-driven reputation repair toolkit: What’s working in 2025](https://searchengineland.com/ai-driven-reputation-repair-toolkit-459309.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild their image online. - [How to justify your SEO budget in 2025](https://searchengineland.com/justify-seo-budget-459284.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: When SEO is on the chopping block, show its worth with compounding ROI, diversified traffic, and clear impact at key decision moments. - [Top link building services to scale your SEO efforts](https://searchengineland.com/top-link-building-services-to-scale-your-seo-efforts-459224.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: An extensive list of top link building services that can accelerate organic rankings and brand visibility. - [20250723 SEL Brief](https://searchengineland.com/20250723-sel-brief-459358.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: Not available - [Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities](https://searchengineland.com/inside-google-search-system-experiments-ai-agents-entities-459123.md) - Published: 2025-07-22 - Last Modified: 2025-07-22 - Excerpt: A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more. - [Data providers: Google June 2025 core update was a big update](https://searchengineland.com/data-providers-google-june-2025-core-update-was-a-big-update-459226.md) - Published: 2025-07-22 - Last Modified: 2025-07-22 - Excerpt: Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some some partial recoveries. - [How to audit your brand’s full SERP presence](https://searchengineland.com/audit-brand-serp-presence-459080.md) - Published: 2025-07-22 - Last Modified: 2025-07-21 - Excerpt: Ranking high doesn't mean you're showing up well. Here's how to evaluate your real search presence – your most overlooked brand asset. - [43% of consumers now use AI tools daily: Report](https://searchengineland.com/consumer-use-ai-tools-daily-report-459110.md) - Published: 2025-07-22 - Last Modified: 2025-07-21 - Excerpt: Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low. - [7 Google Ads search term filters to cut wasted spend](https://searchengineland.com/google-ads-search-term-filters-cut-wasted-spend-458977.md) - Published: 2025-07-22 - Last Modified: 2025-07-21 - Excerpt: These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities. - [Maximize the value of your existing content: A proven method to boost your visibility](https://searchengineland.com/maximize-the-value-of-your-existing-content-a-proven-method-to-boost-your-visibility-458879.md) - Published: 2025-07-22 - Last Modified: 2025-07-16 - Excerpt: Turn outdated or scattered pages into a high-performing content structure that drives more traffic, with no need to publish more. - [20250722 SEL Brief](https://searchengineland.com/20250722-sel-brief-459223.md) - Published: 2025-07-22 - Last Modified: 2025-07-21 - Excerpt: Not available - [Google tests negative keyword lists in PMax, despite its own rules](https://searchengineland.com/google-tests-negative-keyword-lists-pmax-459116.md) - Published: 2025-07-21 - Last Modified: 2025-07-21 - Excerpt: Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official documentation. - [Google Ads quietly surfaces recommendation tips in Optimization Score column](https://searchengineland.com/google-ads-recommendation-tips-optimization-score-column-459111.md) - Published: 2025-07-21 - Last Modified: 2025-07-21 - Excerpt: A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required. - [An AI-assisted content process that outperforms human-only copy](https://searchengineland.com/ai-assisted-content-process-459054.md) - Published: 2025-07-21 - Last Modified: 2025-07-18 - Excerpt: Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results. - [Don’t kill your SEO budget, shift it](https://searchengineland.com/dont-kill-your-seo-budget-shift-it-459025.md) - Published: 2025-07-21 - Last Modified: 2025-07-18 - Excerpt: SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy. - [11 actionable tips for the Google AI Mode era](https://searchengineland.com/google-ai-mode-actionable-tips-456897.md) - Published: 2025-07-21 - Last Modified: 2025-07-18 - Excerpt: Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere. - [8 must-have SEO tools every marketer should use in 2025](https://searchengineland.com/8-must-have-seo-tools-every-marketer-should-use-in-2025-458710.md) - Published: 2025-07-21 - Last Modified: 2025-07-17 - Excerpt: Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape. - [20250721 SEL Brief](https://searchengineland.com/20250721-sel-brief-459073.md) - Published: 2025-07-21 - Last Modified: 2025-07-18 - Excerpt: Not available - [Snapchat Ads drive higher ROAS for ecommerce brands: Study](https://searchengineland.com/snapchat-ads-higher-roas-ecommerce-study-459033.md) - Published: 2025-07-18 - Last Modified: 2025-07-18 - Excerpt: A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge. - [Google Ads moves brand controls under AI Max in new search campaigns](https://searchengineland.com/google-ads-brand-controls-ai-max-new-search-campaigns-458954.md) - Published: 2025-07-18 - Last Modified: 2025-07-18 - Excerpt: Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full automation. - [Google homepage search box rolling out AI Mode button](https://searchengineland.com/google-homepage-search-box-rolling-out-ai-mode-button-458968.md) - Published: 2025-07-18 - Last Modified: 2025-07-18 - Excerpt: It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now. - [AI search is booming, but SEO is still not dead](https://searchengineland.com/ai-search-booming-seo-still-not-dead-458935.md) - Published: 2025-07-18 - Last Modified: 2025-07-17 - Excerpt: AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. - [How to master the client call: Agency edition](https://searchengineland.com/master-client-call-agency-458924.md) - Published: 2025-07-18 - Last Modified: 2025-07-17 - Excerpt: Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool. - [20250718 SEL Brief](https://searchengineland.com/20250718-sel-brief-458947.md) - Published: 2025-07-18 - Last Modified: 2025-07-17 - Excerpt: Not available - [Google Ads adds new AI Max reporting view](https://searchengineland.com/google-ads-ai-max-reporting-view-458942.md) - Published: 2025-07-17 - Last Modified: 2025-07-17 - Excerpt: The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website content. - [Google Ads rolls out Smart Bidding Exploration for tROAS campaigns](https://searchengineland.com/google-ads-smart-bidding-exploration-troas-campaigns-458932.md) - Published: 2025-07-17 - Last Modified: 2025-07-17 - Excerpt: Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits. - [How to outsource link building: Benefits and tips to follow](https://searchengineland.com/how-to-outsource-link-building-benefits-and-tips-to-follow-395927.md) - Published: 2023-04-26 - Last Modified: 2025-07-17 - Excerpt: Boost your SEO strategy with this guide to outsourcing link building for better website visibility. - [White hat link building strategies that work in 2023](https://searchengineland.com/white-hat-link-building-strategies-that-work-in-2023-432051.md) - Published: 2023-09-20 - Last Modified: 2025-07-17 - Excerpt: Discover how quality links can elevate a website's credibility and boost rankings with no shortcuts – just straightforward strategies - [Chunk, cite, clarify, build: A content framework for AI search](https://searchengineland.com/chunk-cite-clarify-build-content-framework-ai-search-458884.md) - Published: 2025-07-17 - Last Modified: 2025-07-16 - Excerpt: AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted. - [How to use Performance Max for high-value customer acquisition and retention](https://searchengineland.com/how-to-use-performance-max-for-high-value-customer-acquisition-and-retention-458843.md) - Published: 2025-07-17 - Last Modified: 2025-07-16 - Excerpt: Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation. - [Google June 2025 core update rollout is now complete](https://searchengineland.com/google-june-2025-core-update-rollout-is-now-complete-458617.md) - Published: 2025-07-17 - Last Modified: 2025-07-17 - Excerpt: This is the second core update of 2025 and it took over 16 days to complete. - [20250717 SEL Brief](https://searchengineland.com/20250717-sel-brief-458883.md) - Published: 2025-07-17 - Last Modified: 2025-07-16 - Excerpt: Not available - [LinkedIn study reveals how B2B video ads can gain +129% engagement lift](https://searchengineland.com/linkedin-study-b2b-video-ads-engagement-lift-458873.md) - Published: 2025-07-16 - Last Modified: 2025-07-16 - Excerpt: LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact. - [Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling](https://searchengineland.com/google-search-gemini-deep-search-agentic-local-calling-458868.md) - Published: 2025-07-16 - Last Modified: 2025-07-16 - Excerpt: Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check prices. - [Google AI Mode gets Gemini 2.5 Pro, new deep research features and local AI-powered price check](https://searchengineland.com/google-ai-mode-gets-gemini-2-5-pro-new-deep-research-features-and-local-ai-powered-price-check-458868.md) - Published: 2025-07-16 - Last Modified: 2025-07-16 - Excerpt: Google just upgraded AI Mode and adds a new agentic feature to call local businesses. - [Google Ads tests expandable summary row in Channel Performance Report](https://searchengineland.com/google-ads-expandable-summary-row-channel-performance-report-test-458863.md) - Published: 2025-07-16 - Last Modified: 2025-07-16 - Excerpt: The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click. - [LLM perception match: The hurdle before fanout and why it matters](https://searchengineland.com/llm-perception-match-hurdle-before-fanout-458803.md) - Published: 2025-07-16 - Last Modified: 2025-07-16 - Excerpt: If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery. - [Your website still matters in the age of AI](https://searchengineland.com/website-matters-ai-age-458829.md) - Published: 2025-07-16 - Last Modified: 2025-07-16 - Excerpt: AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the AI era. - [Google Search Console adds 24-hour comparison views to performance reports](https://searchengineland.com/google-search-console-adds-24-hour-comparison-views-to-performance-reports-458804.md) - Published: 2025-07-16 - Last Modified: 2025-07-16 - Excerpt: You can access these new views under the comparison section. - [FLUQs: Answer the hidden questions or vanish in AI search](https://searchengineland.com/fluqs-answer-the-hidden-questions-or-vanish-in-ai-search-458534.md) - Published: 2025-07-16 - Last Modified: 2025-07-14 - Excerpt: Your brand isn’t competing for rankings anymore. The name of the game is reuse. - [20250716 SEL Brief](https://searchengineland.com/20250716-sel-brief-458713.md) - Published: 2025-07-16 - Last Modified: 2025-07-15 - Excerpt: Not available - [How AI is reshaping SEO and what’s next](https://searchengineland.com/how-ai-is-reshaping-seo-and-whats-next-458772.md) - Published: 2025-07-15 - Last Modified: 2025-07-15 - Excerpt: Generative search experiences are rewriting the SEO playbook, raising new challenges around visibility, trust, and content strategy. - [Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back](https://searchengineland.com/google-shopping-ad-clicks-surge-q2-amazon-temu-458698.md) - Published: 2025-07-15 - Last Modified: 2025-07-15 - Excerpt: Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere. - [Gmail tests Demand Gen ecommerce ads in promotions tab](https://searchengineland.com/gmail-demand-gen-ecommerce-ads-promotions-tab-test-458674.md) - Published: 2025-07-15 - Last Modified: 2025-07-15 - Excerpt: Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities. - [7 ways to grow brand mentions, a key metric for AI Overviews visibility](https://searchengineland.com/7-ways-to-grow-brand-mentions-a-key-metric-for-ai-overviews-visibility-458600.md) - Published: 2025-07-15 - Last Modified: 2025-07-15 - Excerpt: To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there. - [Google updates local ranking documentation](https://searchengineland.com/google-updates-local-ranking-documentation-458671.md) - Published: 2025-07-15 - Last Modified: 2025-07-15 - Excerpt: Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document. - [How to make ecommerce product pages work in an AI-first world](https://searchengineland.com/ecommerce-product-pages-ai-first-world-458629.md) - Published: 2025-07-15 - Last Modified: 2025-07-14 - Excerpt: Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter. - [Six predictions about AI and marketing that may surprise you](https://searchengineland.com/six-predictions-about-ai-and-marketing-that-may-surprise-you-458434.md) - Published: 2025-07-15 - Last Modified: 2025-07-11 - Excerpt: AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it. - [20250715 SEL Brief](https://searchengineland.com/20250715-sel-brief-458640.md) - Published: 2025-07-15 - Last Modified: 2025-07-14 - Excerpt: Not available - [Google Performance Max campaigns get new brand asset rules](https://searchengineland.com/google-performance-max-campaigns-new-brand-asset-rules-458638.md) - Published: 2025-07-14 - Last Modified: 2025-07-14 - Excerpt: Google is requiring advertisers to update their workflows to maintain brand control and campaign stability. - [Google advertisers can now push campaign changes via Gmail](https://searchengineland.com/google-ads-gmail-enable-your-recommendations-458626.md) - Published: 2025-07-14 - Last Modified: 2025-07-14 - Excerpt: Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed. - [5 one-click Google Ads segments to save your budget](https://searchengineland.com/google-ads-segments-save-budget-458486.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views. - [Google Search Analytics API new fields for incomplete data points](https://searchengineland.com/google-search-analytics-api-new-fields-for-incomplete-data-points-458588.md) - Published: 2025-07-14 - Last Modified: 2025-07-14 - Excerpt: Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your toolsets. - [How to keep your SEO skills sharp in an AI-first world](https://searchengineland.com/keep-seo-skills-sharp-ai-first-world-458549.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era. - [Want to present at SMX Next? Now’s the time to submit a pitch!](https://searchengineland.com/submit-a-pitch-for-smx-next-351392.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: There is more change than ever in search. If you’re on top of how AI is affecting search marketing and have a vision for what’s to come, submit a pitch to present at SMX Next. - [Geoptie: Free GEO tools every SEO professional needs in 2025](https://searchengineland.com/geoptie-free-geo-tools-every-seo-professional-needs-in-2025-458414.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era. - [20250714 SEL Brief](https://searchengineland.com/20250714-sel-brief-458552.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: Not available - [Google Ads API v18 to sunset Aug. 20: What you need to know](https://searchengineland.com/google-ads-api-v18-sunset-458416.md) - Published: 2025-07-11 - Last Modified: 2025-07-11 - Excerpt: Google Ads API v18 will stop working on August 20, and developers must upgrade to a newer version to avoid disruptions. - [Is web traffic a vanity metric? Not if you’re a publisher](https://searchengineland.com/web-traffic-vanity-metric-publisher-458404.md) - Published: 2025-07-11 - Last Modified: 2025-07-10 - Excerpt: For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world. - [Why phrase match is losing ground to broad match in Google Ads](https://searchengineland.com/phrase-match-losing-ground-broad-match-google-ads-458393.md) - Published: 2025-07-11 - Last Modified: 2025-07-10 - Excerpt: Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to justify. - [How to save 0,000 in brand CPC costs: Brand bidding explained](https://searchengineland.com/how-to-save-150000-in-brand-cpc-costs-brand-bidding-explained-457940.md) - Published: 2025-07-11 - Last Modified: 2025-07-09 - Excerpt: Brand bidding silently drains your budget. Learn how to spot it and turn lost clicks into sales. - [20250711 SEL Brief](https://searchengineland.com/20250711-sel-brief-458410.md) - Published: 2025-07-11 - Last Modified: 2025-07-10 - Excerpt: Not available - [What generative search means for brand visibility (and what CMOs are doing about it)](https://searchengineland.com/what-generative-search-means-for-brand-visibility-and-what-cmos-are-doing-about-it-458428.md) - Published: 2025-07-10 - Last Modified: 2025-07-10 - Excerpt: Join our experts to learn how generative search shapes your brand—and how to take back control. - [Google Gemini is the most trusted LLM for PPC strategy](https://searchengineland.com/google-gemini-most-trusted-llm-ppc-strategy-458407.md) - Published: 2025-07-10 - Last Modified: 2025-07-10 - Excerpt: AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully. - [Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO](https://searchengineland.com/cloudflare-pay-per-crawl-seo-geo-458310.md) - Published: 2025-07-10 - Last Modified: 2025-07-09 - Excerpt: Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit. - [4 PPC trends to monitor closely in the second half of 2025](https://searchengineland.com/ppc-trends-second-half-2025-458296.md) - Published: 2025-07-10 - Last Modified: 2025-07-09 - Excerpt: While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up. - [The new marketing war isn’t for clicks – it’s for memory](https://searchengineland.com/new-marketing-war-memory-458326.md) - Published: 2025-07-10 - Last Modified: 2025-07-09 - Excerpt: Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from. - [Think you know how your Google Ads campaigns are performing? Think again.](https://searchengineland.com/think-you-know-how-your-google-ads-campaigns-are-performing-think-again-457947.md) - Published: 2025-07-10 - Last Modified: 2025-07-08 - Excerpt: Why 'good' isn’t good enough without seeing the full picture. Learn how to uncover what’s really driving your success and why it matters. - [20250710 SEL Brief](https://searchengineland.com/20250710-sel-brief-458343.md) - Published: 2025-07-10 - Last Modified: 2025-07-09 - Excerpt: Not available - [Google Ads API to sunset ad sharing this October](https://searchengineland.com/google-ads-api-sunset-ad-sharing-458336.md) - Published: 2025-07-09 - Last Modified: 2025-07-09 - Excerpt: Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group. - [Google now auto-upgrades Video Action Campaigns to Demand Gen](https://searchengineland.com/google-auto-upgrades-video-action-campaigns-demand-gen-458325.md) - Published: 2025-07-09 - Last Modified: 2025-07-09 - Excerpt: Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail. - [3 ways to make sense of YouTube’s messy attribution](https://searchengineland.com/youtube-messy-attribution-458270.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy. - [Google Ads hidden search terms cost advertisers – big time](https://searchengineland.com/google-ads-hidden-search-terms-cost-advertisers-458306.md) - Published: 2025-07-09 - Last Modified: 2025-07-09 - Excerpt: An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies. - [Google Ads Affinity Segments: Your guide to Interest-Based Targeting](https://searchengineland.com/google-ads-affinity-segments-interest-based-targeting-458229.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching broader audiences. - [No, llms.txt is not the ‘new meta keywords’](https://searchengineland.com/no-llms-txt-is-not-the-new-meta-keywords-458199.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility tomorrow. - [Previsible acquires Internet Marketing Ninjas in SEO agency shakeup](https://searchengineland.com/previsible-acquires-internet-marketing-ninjas-458288.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search. - [The future of PPC is AI-on-AI – but only one side knows your business](https://searchengineland.com/the-future-of-ppc-is-ai-on-ai-but-only-one-side-knows-your-business-457919.md) - Published: 2025-07-09 - Last Modified: 2025-07-02 - Excerpt: Search Intelligence OS empowers advertisers to shape automation outcomes, enforce brand standards, and scale results efficiently. - [20250709 SEL Brief](https://searchengineland.com/20250709-sel-brief-458284.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: Not available - [Google Ads Editor 2.10 drops](https://searchengineland.com/google-ads-editor-2-10-458182.md) - Published: 2025-07-08 - Last Modified: 2025-07-08 - Excerpt: Google Ads Editor 2.10 brings new AI features, improved targeting options, and streamlined creative tools. - [Google Search Console adds Discussion forums search appearance filter](https://searchengineland.com/google-search-console-adds-discussion-forums-search-appearance-filter-458262.md) - Published: 2025-07-08 - Last Modified: 2025-07-08 - Excerpt: Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the search performance report, if your site is eligible to show Discussion forums rich results. What Google said. Google announced this on LinkedIn and wrote: Starting today, Search Console will show Discussion Forum rich results as […] - [Google Ads Editor 2.10 drops](https://searchengineland.com/google-ads-editor-2-10-drops-458182.md) - Published: 2025-07-08 - Last Modified: 2025-07-08 - Excerpt: Google Ads Editor 2.10 brings new AI features, improved targeting options, and streamlined creative tools. - [Google Ads data shows query length shift post-AI Mode](https://searchengineland.com/google-ads-data-shows-query-length-shift-post-ai-mode-458162.md) - Published: 2025-07-08 - Last Modified: 2025-07-07 - Excerpt: Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout. - [Google AI Mode available in India without sign-in](https://searchengineland.com/google-ai-mode-available-in-india-without-sign-in-458188.md) - Published: 2025-07-08 - Last Modified: 2025-07-08 - Excerpt: Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in. - [PPC budget planning: Aligning business goals, ad spend and performance](https://searchengineland.com/ppc-budget-planning-aligning-business-goals-ad-spend-performance-458150.md) - Published: 2025-07-08 - Last Modified: 2025-07-07 - Excerpt: Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data. - [The myth of the modern identity graph](https://searchengineland.com/the-myth-of-the-modern-identity-graph-457934.md) - Published: 2025-07-08 - Last Modified: 2025-07-03 - Excerpt: We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real? - [20250708 SEL Brief](https://searchengineland.com/20250708-sel-brief-458177.md) - Published: 2025-07-08 - Last Modified: 2025-07-07 - Excerpt: Not available - [TikTok building new U.S. app ahead of expected sale](https://searchengineland.com/tiktok-building-us-app-458171.md) - Published: 2025-07-07 - Last Modified: 2025-07-07 - Excerpt: TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity. - [Google generates nearly 13% of People Also Ask answers: Data](https://searchengineland.com/google-generates-people-also-ask-answers-data-458165.md) - Published: 2025-07-07 - Last Modified: 2025-07-07 - Excerpt: Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities for SEO. - [Search Engine Land Awards 2023: And the winners are…](https://searchengineland.com/search-engine-land-awards-2023-winners-433536.md) - Published: 2023-10-23 - Last Modified: 2025-07-07 - Excerpt: Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023. - [Google upgrades Keyword Planner with localized forecasting](https://searchengineland.com/google-keyword-planner-localized-forecasting-458157.md) - Published: 2025-07-07 - Last Modified: 2025-07-07 - Excerpt: Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving advertisers deeper insights for localized planning. - [Unlocking organic shopping: 8 insights from Google’s free listings](https://searchengineland.com/organic-shopping-insights-google-free-listings-458062.md) - Published: 2025-07-07 - Last Modified: 2025-07-03 - Excerpt: Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge. - [How to expand your reach with reverse location targeting in Google Ads](https://searchengineland.com/reverse-location-targeting-google-ads-458080.md) - Published: 2025-07-07 - Last Modified: 2025-07-03 - Excerpt: Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting. - [20250707 SEL Brief](https://searchengineland.com/20250707-sel-brief-458084.md) - Published: 2025-07-07 - Last Modified: 2025-07-03 - Excerpt: Not available - [Google faces EU antitrust complaint over AI Overviews](https://searchengineland.com/google-faces-eu-antitrust-complaint-over-ai-overviews-458123.md) - Published: 2025-07-04 - Last Modified: 2025-07-04 - Excerpt: The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism. - [Tax settings no longer needed in U.S. Google product feeds](https://searchengineland.com/tax-settings-no-longer-needed-in-u-s-google-product-feeds-458073.md) - Published: 2025-07-03 - Last Modified: 2025-07-03 - Excerpt: U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location. - [How to stay grounded (and inspired) as AI changes search and SEO](https://searchengineland.com/stay-grounded-inspired-ai-changes-search-seo-457918.md) - Published: 2025-07-03 - Last Modified: 2025-07-02 - Excerpt: Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out. - [Shifts in data privacy are forcing a return to marketing fundamentals](https://searchengineland.com/data-privacy-marketing-fundamentals-438049.md) - Published: 2025-07-03 - Last Modified: 2025-07-02 - Excerpt: Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit. - [20250703 SEL Brief](https://searchengineland.com/20250703-sel-brief-457978.md) - Published: 2025-07-03 - Last Modified: 2025-07-02 - Excerpt: Not available - [Google Ads investigating reports of issues](https://searchengineland.com/google-ads-investigating-reports-of-issues-458000.md) - Published: 2025-07-02 - Last Modified: 2025-07-02 - Excerpt: The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles. - [Google proposes new search display to avoid EU antitrust fine](https://searchengineland.com/google-proposes-new-search-display-to-avoid-eu-antitrust-fine-457969.md) - Published: 2025-07-02 - Last Modified: 2025-07-02 - Excerpt: Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for advertisers across key verticals. - [Google Ads adds Zoho CRM integration for customer match and offline conversions](https://searchengineland.com/google-ads-adds-zoho-crm-integration-for-customer-match-and-offline-conversions-457962.md) - Published: 2025-07-02 - Last Modified: 2025-07-02 - Excerpt: Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking. - [Google Ads rolls out “AI Max” search match type](https://searchengineland.com/google-ads-rolls-out-ai-max-search-match-type-457922.md) - Published: 2025-07-02 - Last Modified: 2025-07-02 - Excerpt: Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions. - [Why your Google event post isn’t showing and how to fix it](https://searchengineland.com/why-your-google-event-post-isnt-showing-and-how-to-fix-it-457883.md) - Published: 2025-07-02 - Last Modified: 2025-07-02 - Excerpt: GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria. - [11 of the best free tools every SEO should know about](https://searchengineland.com/seo-free-tools-know-443896.md) - Published: 2025-07-02 - Last Modified: 2025-07-02 - Excerpt: Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget. - [20250702 SEL Brief](https://searchengineland.com/20250702-sel-brief-457866.md) - Published: 2025-07-02 - Last Modified: 2025-07-01 - Excerpt: Not available - [Google to enforce phone number verification for Message Assets in ads](https://searchengineland.com/google-to-enforce-phone-number-verification-for-message-assets-in-ads-457864.md) - Published: 2025-07-01 - Last Modified: 2025-07-01 - Excerpt: Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved and won't serve. - [Google to ban ads for pill presses and related equipment](https://searchengineland.com/google-to-ban-ads-for-pill-presses-and-related-equipment-457863.md) - Published: 2025-07-01 - Last Modified: 2025-07-01 - Excerpt: Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its Dangerous Products or Services policy. - [Auditing the Performance Max black box: A strategic approach](https://searchengineland.com/auditing-the-performance-max-black-box-a-strategic-approach-457732.md) - Published: 2025-07-01 - Last Modified: 2025-07-01 - Excerpt: Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals. - [Banned terms on Amazon: What keywords can trigger listing flags](https://searchengineland.com/banned-terms-on-amazon-what-keywords-can-trigger-listing-flags-457728.md) - Published: 2025-07-01 - Last Modified: 2025-07-01 - Excerpt: Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations. - [Microsoft to retire Target CPA and ROAS bidding for new ad campaigns](https://searchengineland.com/microsoft-to-retire-target-cpa-and-roas-bidding-for-new-ad-campaigns-457831.md) - Published: 2025-07-01 - Last Modified: 2025-07-01 - Excerpt: Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality. - [Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative](https://searchengineland.com/cloudflare-to-block-ai-crawlers-by-default-with-new-pay-per-crawl-initiative-457708.md) - Published: 2025-07-01 - Last Modified: 2025-07-01 - Excerpt: Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, Internet Brands, and more. - [20250701 SEL Brief](https://searchengineland.com/20250701-sel-brief-457748.md) - Published: 2025-07-01 - Last Modified: 2025-06-30 - Excerpt: Not available - [20250630 SEL Brief](https://searchengineland.com/20250630-sel-brief-457693.md) - Published: 2025-06-30 - Last Modified: 2025-06-30 - Excerpt: Not available - [Google Ads rolls out built-in video analytics](https://searchengineland.com/google-ads-rolls-out-built-in-video-analytics-457742.md) - Published: 2025-06-30 - Last Modified: 2025-06-30 - Excerpt: Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types. - [Google June 2025 core update rolling out now](https://searchengineland.com/google-june-2025-core-update-rolling-out-now-457731.md) - Published: 2025-06-30 - Last Modified: 2025-06-30 - Excerpt: Google today released the June 2025 core update. Google said this core update “The rollout may take up to 3 weeks to complete.” Google also wrote: “Today we released the June 2025 core update. We’ll update our ranking release history page when the rollout is complete.” Core updates happen multiple times per year. Core updates can have […] - [Google’s token auction: When LLMs write the ads in real time](https://searchengineland.com/google-token-auction-llms-write-ads-real-time-457698.md) - Published: 2025-06-30 - Last Modified: 2025-06-30 - Excerpt: Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through advertiser bids. - [Google releases new Search Console Insights report](https://searchengineland.com/google-releases-new-search-console-insights-report-457724.md) - Published: 2025-06-30 - Last Modified: 2025-06-30 - Excerpt: It is now also a new tab within Google Search Conole. - [13 free tools for PPC campaign management](https://searchengineland.com/free-tools-ppc-campaign-management-430520.md) - Published: 2025-06-30 - Last Modified: 2025-06-30 - Excerpt: Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget. - [Microsoft Ads gets granular with new asset-level reviews](https://searchengineland.com/microsoft-ads-gets-granular-with-new-asset-level-reviews-457690.md) - Published: 2025-06-27 - Last Modified: 2025-06-27 - Excerpt: Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved. - [Survey says: AI is changing search, but links still matter to SEOs](https://searchengineland.com/ai-search-links-still-matter-seo-survey-457692.md) - Published: 2025-06-27 - Last Modified: 2025-06-27 - Excerpt: SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, survey shows. - [Microsoft removed 1 billion ads for violations in 2024](https://searchengineland.com/microsoft-removes-billion-ads-2024-457667.md) - Published: 2025-06-27 - Last Modified: 2025-06-27 - Excerpt: Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement tools. - [SEO leads as 68% of organizations shift strategies for AI search: Survey](https://searchengineland.com/seo-organizations-shift-strategies-ai-search-survey-457677.md) - Published: 2025-06-27 - Last Modified: 2025-06-27 - Excerpt: Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support. - [Google Ads simplifies broad match testing](https://searchengineland.com/google-ads-simplifies-broad-match-testing-457647.md) - Published: 2025-06-27 - Last Modified: 2025-06-27 - Excerpt: Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns. - [How to deliver PPC results to executives: Get out of the weeds](https://searchengineland.com/deliver-ppc-results-executives-429300.md) - Published: 2025-06-27 - Last Modified: 2025-06-26 - Excerpt: Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly. - [Marketing results don’t add. They multiply and synergize.](https://searchengineland.com/marketing-results-multiply-synergize-457606.md) - Published: 2025-06-27 - Last Modified: 2025-06-26 - Excerpt: Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. - [How to Scale White Label Link Building Without Killing Quality](https://searchengineland.com/how-to-scale-white-label-link-building-without-killing-quality-457508.md) - Published: 2025-06-27 - Last Modified: 2025-06-25 - Excerpt: Struggling to scale quality link building or find a reliable white label partner? Agencies often fall short. Here's how to succeed. - [20250627 SEL Brief](https://searchengineland.com/20250627-sel-brief-457643.md) - Published: 2025-06-27 - Last Modified: 2025-06-26 - Excerpt: Not available - [Search behavior is moving beyond the Big 2](https://searchengineland.com/search-behavior-is-moving-beyond-the-big-2-457644.md) - Published: 2025-06-26 - Last Modified: 2025-06-26 - Excerpt: Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story. - [Google Search tests “Preferred Sources” for Top Stories](https://searchengineland.com/google-search-tests-preferred-sources-for-top-stories-457640.md) - Published: 2025-06-26 - Last Modified: 2025-06-26 - Excerpt: Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt in right now. - [Google Search Chief Liz Reid on ads, AI, and the future of search](https://searchengineland.com/google-liz-reid-interview-ads-ai-future-of-search-457630.md) - Published: 2025-06-26 - Last Modified: 2025-06-26 - Excerpt: Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent queries. - [Google’s Liz Reid: It isn’t AI or search; it’s AI in search](https://searchengineland.com/googles-liz-reid-ai-search-interview-457628.md) - Published: 2025-06-26 - Last Modified: 2025-06-26 - Excerpt: Reid believes AI is a natural extension of what search has always tried to do: organize the world’s information and make it more useful. - [SEO-friendly URLs: What you need to know](https://searchengineland.com/seo-friendly-urls-what-you-need-to-know-457531.md) - Published: 2025-06-26 - Last Modified: 2025-06-25 - Excerpt: Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence visibility. - [The 5 new realities of search: Rethinking content strategy for 2026 and beyond](https://searchengineland.com/the-5-new-realities-of-search-rethinking-content-strategy-for-2026-and-beyond-457544.md) - Published: 2025-06-26 - Last Modified: 2025-06-25 - Excerpt: Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good. - [Google launches Offerwall, a customizable content access tool for publishers](https://searchengineland.com/google-offerwall-launches-457591.md) - Published: 2025-06-26 - Last Modified: 2025-06-26 - Excerpt: Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content. - [As Google shifts to AI search, legacy SEO faces a new reality](https://searchengineland.com/legacy-seo-457541.md) - Published: 2025-06-26 - Last Modified: 2025-06-25 - Excerpt: Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed. - [How Google AI Overviews are changing the PPC game](https://searchengineland.com/how-google-ai-overviews-are-changing-the-ppc-game-457499.md) - Published: 2025-06-26 - Last Modified: 2025-06-25 - Excerpt: AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast. - [20250626 SEL Brief](https://searchengineland.com/20250626-sel-brief-457556.md) - Published: 2025-06-26 - Last Modified: 2025-06-25 - Excerpt: Not available - [Google AI Overviews rank below Position 1 in 12.4% of cases: Study](https://searchengineland.com/google-ai-overviews-rank-below-position-1-study-457561.md) - Published: 2025-06-25 - Last Modified: 2025-06-25 - Excerpt: Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks. - [Google Search Console URL Inspection tool: 7 practical SEO use cases](https://searchengineland.com/google-search-console-url-inspection-tool-seo-use-cases-457462.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more. - [Is Google Ads wasting your money? Understanding average daily budgets](https://searchengineland.com/google-ads-average-daily-budgets-457487.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: What you need to know about Google Ads monthly spending limits, average daily budgets, billed vs. actual cost, and more. - [An AI-powered process to diagnose E-E-A-T issues](https://searchengineland.com/diagnose-eeat-issues-process-431897.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: As AI takes over search, E-E-A-T is how brands stay visible. Audit credibility gaps and position yourself as the choice AI recommends. - [4 ways to use Semrush to discover Reddit opportunities](https://searchengineland.com/semrush-reddit-opportunities-457412.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: Tap into Reddit’s search power. Use Semrush to track mentions, find content gaps, and grow your brand’s visibility. - [20250625 SEL Brief](https://searchengineland.com/20250625-sel-brief-457485.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: Not available - [AI search clicks aren’t always better traffic: Study](https://searchengineland.com/ai-search-clicks-arent-always-better-traffic-study-457488.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims. - [Google AI search clicks aren’t always better traffic: Study](https://searchengineland.com/google-ai-search-clicks-arent-always-better-traffic-study-457488.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: Study finds AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about Google's 'quality' claims. - [Google Ads tests URL inclusions and exclusions for search](https://searchengineland.com/google-ads-test-url-inclusions-exclusions-search-457481.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation. - [Google faces UK crackdown over AI Search, advertising practices](https://searchengineland.com/google-uk-ai-search-advertising-practices-457458.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach users in search. - [Microsoft adds app placement controls to Audience campaigns](https://searchengineland.com/microsoft-advertising-app-placement-controls-457421.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers. - [How to use GA4 predictive metrics for smarter PPC targeting](https://searchengineland.com/how-to-use-ga4-predictive-metrics-for-smarter-ppc-targeting-457373.md) - Published: 2025-06-24 - Last Modified: 2025-06-23 - Excerpt: Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns. - [When clients ask “Did it work?”—here’s your answer](https://searchengineland.com/when-clients-ask-did-it-work-heres-your-answer-457409.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: The Cross-platform Measurement How-to-Guide helps agencies turn campaign metrics into client-ready insights. - [How to build a traffic-first strategy in a fragmented search world](https://searchengineland.com/traffic-first-strategy-fragmented-search-world-457390.md) - Published: 2025-06-24 - Last Modified: 2025-06-23 - Excerpt: Ranking well doesn’t guarantee clicks. Build an SEO strategy that unifies teams, targets every SERP surface, and drives real traffic. - [How to make your AI-generated content sound more human](https://searchengineland.com/how-to-make-your-ai-generated-content-sound-more-human-437854.md) - Published: 2025-06-24 - Last Modified: 2025-06-23 - Excerpt: Refine your ChatGPT prompts to unlock longer, livelier, more human content – complete with tone, emotion, and storytelling that resonates. - [Google AI Mode now available in India](https://searchengineland.com/google-ai-mode-now-available-in-india-457411.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: Google's first international expansion of AI Mode goes to India, via Search Labs. - [Advanced agentic use cases for Digital Asset Management](https://searchengineland.com/advanced-agentic-use-cases-for-digital-asset-management-457213.md) - Published: 2025-06-24 - Last Modified: 2025-06-17 - Excerpt: Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate. - [20250624 SEL Brief](https://searchengineland.com/20250624-sel-brief-457399.md) - Published: 2025-06-24 - Last Modified: 2025-06-23 - Excerpt: Not available - [New in Google Analytics: Consent Signal Ratings](https://searchengineland.com/google-analytics-consent-signal-ratings-457396.md) - Published: 2025-06-23 - Last Modified: 2025-06-23 - Excerpt: This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup. - [Google rolls out 1st Order Promotions for Shopping Ads](https://searchengineland.com/google-1st-order-promotions-shopping-ads-457395.md) - Published: 2025-06-23 - Last Modified: 2025-06-23 - Excerpt: Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers. - [AI agents in PPC: What to know and build today](https://searchengineland.com/ai-agents-ppc-what-to-know-build-457318.md) - Published: 2025-06-23 - Last Modified: 2025-06-23 - Excerpt: Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level. - [AI agents in PPC: What to know and build today](https://searchengineland.com/ai-agents-in-ppc-what-to-know-and-build-today-457318.md) - Published: 2025-06-23 - Last Modified: 2025-06-23 - Excerpt: Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level. - [SEO copywriting in 2025: 6 pillars for ranking and relevance](https://searchengineland.com/seo-copywriting-pillars-ranking-relevance-457295.md) - Published: 2025-06-23 - Last Modified: 2025-06-23 - Excerpt: Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic. - [If AI killed your SEO strategy, you didn’t have one](https://searchengineland.com/if-ai-killed-your-seo-strategy-you-didnt-have-one-455946.md) - Published: 2025-06-23 - Last Modified: 2025-06-02 - Excerpt: AI isn’t the disruptor. It’s the stress test. - [20250623 SEL Brief](https://searchengineland.com/20250623-sel-brief-457329.md) - Published: 2025-06-23 - Last Modified: 2025-06-22 - Excerpt: Not available - [SEO pioneer and content expert Jill Whalen passes away](https://searchengineland.com/seo-pioneer-and-content-expert-jill-whalen-passes-away-457346.md) - Published: 2025-06-22 - Last Modified: 2025-06-22 - Excerpt: Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ethical form of search marketing. - [Build rankings, authority, and AI search visibility with hyperlocal PR](https://searchengineland.com/build-rankings-authority-and-ai-search-visibility-with-hyperlocal-pr-457327.md) - Published: 2025-06-20 - Last Modified: 2025-06-20 - Excerpt: As AI search evolves, one old-school tactic is gaining new power: hyperlocal PR. - [44 marketing initiatives where AI alone will fail](https://searchengineland.com/44-marketing-initiatives-where-ai-alone-will-fail-457259.md) - Published: 2025-06-20 - Last Modified: 2025-06-19 - Excerpt: Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet. - [Google Ads adds new “Conv. value (incl. predicted)” metric](https://searchengineland.com/google-ads-adds-new-conv-value-incl-predicted-metric-457292.md) - Published: 2025-06-20 - Last Modified: 2025-06-20 - Excerpt: Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance. - [Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy](https://searchengineland.com/googl-ads-ai-powered-shopping-ecosystem-457253.md) - Published: 2025-06-20 - Last Modified: 2025-06-19 - Excerpt: Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape. - [20250620 SEL Brief](https://searchengineland.com/20250620-sel-brief-457265.md) - Published: 2025-06-20 - Last Modified: 2025-06-18 - Excerpt: Not available - [Google Ads stops auto-opting search campaigns into Display Network](https://searchengineland.com/google-ads-stops-auto-opting-search-campaigns-into-display-network-457274.md) - Published: 2025-06-19 - Last Modified: 2025-06-19 - Excerpt: Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic. - [Google expands Commerce Media suite for brands and retailers](https://searchengineland.com/google-expands-commerce-media-suite-for-brands-and-retailers-457271.md) - Published: 2025-06-19 - Last Modified: 2025-06-19 - Excerpt: Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display. - [20250619 SEL Brief](https://searchengineland.com/20250619-sel-brief-457216.md) - Published: 2025-06-19 - Last Modified: 2025-06-18 - Excerpt: Not available - [Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)](https://searchengineland.com/beyond-chatgpt-what-ai-agents-really-do-and-why-it-matters-for-customer-experience-457228.md) - Published: 2025-06-18 - Last Modified: 2025-06-18 - Excerpt: Autonomous AI is here—and it’s changing how brands connect with customers. - [Google updates its URL structure best practices document with added examples](https://searchengineland.com/google-updates-its-url-structure-best-practices-document-with-added-examples-457263.md) - Published: 2025-06-18 - Last Modified: 2025-06-18 - Excerpt: There was no change to how Google Search handles URLs with this document update. - [Google brings AI video tool Veo 3 to YouTube Shorts](https://searchengineland.com/google-brings-ai-video-tool-veo-3-to-youtube-shorts-457262.md) - Published: 2025-06-18 - Last Modified: 2025-06-18 - Excerpt: Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, transforming how ads are made. - [Google launches Search Live with talk and listen within Google App](https://searchengineland.com/google-launches-search-live-with-talk-and-listen-within-google-app-457224.md) - Published: 2025-06-18 - Last Modified: 2025-06-18 - Excerpt: This is available for those U.S. for users enrolled in the AI Mode experiment in Labs. - [Trump grants TikTok another 90-day lifeline as sale talks stall](https://searchengineland.com/trump-grants-tiktok-another-90-day-lifeline-as-sale-talks-stall-457256.md) - Published: 2025-06-18 - Last Modified: 2025-06-18 - Excerpt: President Trump’s 90-day extension keeps TikTok live in the U.S., giving advertisers continued access to one of the most valuable platforms for reaching younger audiences. - [Amazon and Roku join forces to reshape connected TV advertising](https://searchengineland.com/amazon-and-roku-join-forces-to-reshape-connected-tv-advertising-457257.md) - Published: 2025-06-18 - Last Modified: 2025-06-18 - Excerpt: Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value. - [Google Ads Maximize Clicks: Your guide to getting more traffic](https://searchengineland.com/google-ads-maximize-clicks-your-guide-to-getting-more-traffic-457176.md) - Published: 2025-06-18 - Last Modified: 2025-06-17 - Excerpt: Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding - [5 ways to improve PPC lead quality](https://searchengineland.com/improve-ppc-lead-quality-431009.md) - Published: 2025-06-18 - Last Modified: 2025-06-17 - Excerpt: When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend. - [20250618 SEL Brief](https://searchengineland.com/20250618-sel-brief-457215.md) - Published: 2025-06-18 - Last Modified: 2025-06-17 - Excerpt: Not available - [Meta unveils generative AI tools for automated video, branding, and creative ads](https://searchengineland.com/meta-generative-ai-tools-automated-video-branding-creative-ads-457221.md) - Published: 2025-06-17 - Last Modified: 2025-06-17 - Excerpt: Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale. - [Reddit unveils social listening tool and conversation add-ons](https://searchengineland.com/reddit-insights-conversation-summary-add-ons-457185.md) - Published: 2025-06-17 - Last Modified: 2025-06-17 - Excerpt: Reddit said its Community Intelligence tools turn 20 years of conversations into actionable insights and ad features to help brands. - [Target CPC bidding comes to Google Ads Demand Gen](https://searchengineland.com/target-cpc-bidding-google-demand-gen-457151.md) - Published: 2025-06-17 - Last Modified: 2025-06-17 - Excerpt: Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost. - [How to align your SEO strategy with the stages of buyer intent](https://searchengineland.com/align-seo-strategy-stages-buyer-intent-457044.md) - Published: 2025-06-17 - Last Modified: 2025-06-16 - Excerpt: Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel. - [3 soft skills that are critical for SEOs in 2025](https://searchengineland.com/3-soft-skills-that-are-critical-for-seos-in-2025-457088.md) - Published: 2025-06-17 - Last Modified: 2025-06-16 - Excerpt: With AI and data everywhere, SEOs must adapt. Learn why soft skills like storytelling and audience empathy matter more than ever today. - [Why Google ad strength won’t predict your RSA success](https://searchengineland.com/google-ad-strength-rsa-success-457052.md) - Published: 2025-06-17 - Last Modified: 2025-06-16 - Excerpt: Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor. - [20250617 SEL Brief](https://searchengineland.com/20250617-sel-brief-457084.md) - Published: 2025-06-17 - Last Modified: 2025-06-16 - Excerpt: Not available - [Turn real-time data into smarter customer journeys](https://searchengineland.com/turn-real-time-data-into-smarter-customer-journeys-457153.md) - Published: 2025-06-17 - Last Modified: 2025-06-17 - Excerpt: This session will help you connect the dots between real-time data and real-world results. - [New TikTok AI tools let you generate branded videos from images, text](https://searchengineland.com/tiktok-ai-tools-auto-generate-branded-videos-457062.md) - Published: 2025-06-16 - Last Modified: 2025-06-16 - Excerpt: TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts. - [WhatsApp adds discovery tools, ads, subscriptions](https://searchengineland.com/whatsapp-discovery-tools-ads-subscriptions-457079.md) - Published: 2025-06-16 - Last Modified: 2025-06-16 - Excerpt: WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads. - [Google PMax, Smart Campaigns to prioritize high-intent offline conversions](https://searchengineland.com/google-pmax-smart-campaigns-prioritize-high-intent-offline-conversions-457056.md) - Published: 2025-06-16 - Last Modified: 2025-06-16 - Excerpt: Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search and Maps. - [Google AI Mode traffic data added to Search Console reporting](https://searchengineland.com/google-ai-mode-traffic-data-search-console-457076.md) - Published: 2025-06-16 - Last Modified: 2025-06-16 - Excerpt: AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked. - [ChatGPT Search gets ‘smarter’ and adds image-based queries](https://searchengineland.com/chatgpt-search-smarter-image-based-queries-457063.md) - Published: 2025-06-16 - Last Modified: 2025-06-16 - Excerpt: ChatGPT search now handles complex queries better, supports image prompts, and reduces repetition. But expect overly detailed replies. - [Confessions of a PPC-only agency: Why we finally embraced SEO](https://searchengineland.com/confessions-ppc-only-agency-seo-456978.md) - Published: 2025-06-16 - Last Modified: 2025-06-16 - Excerpt: SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine. - [Confessions of a PPC-only agency: Why we finally embraced SEO](https://searchengineland.com/confessions-of-a-ppc-only-agency-why-we-finally-embraced-seo-456978.md) - Published: 2025-06-16 - Last Modified: 2025-06-16 - Excerpt: SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine. - [20250616 SEL Brief](https://searchengineland.com/20250616-sel-brief-457005.md) - Published: 2025-06-16 - Last Modified: 2025-06-15 - Excerpt: Not available - [Google tests Audio Overviews for Search results](https://searchengineland.com/google-tests-audio-overviews-for-search-results-457017.md) - Published: 2025-06-13 - Last Modified: 2025-06-13 - Excerpt: Google's Audio Overviews test offers AI-generated spoken summaries and related links directly in results for hands-free, on-the-go browsing. - [How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025](https://searchengineland.com/how-ai-is-reshaping-seo-challenges-opportunities-and-brand-strategies-for-2025-456926.md) - Published: 2025-06-13 - Last Modified: 2025-06-13 - Excerpt: Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready? - [Stop sabotaging your PPC success: 13 traps that kill growth](https://searchengineland.com/sabotaging-ppc-success-456923.md) - Published: 2025-06-13 - Last Modified: 2025-06-13 - Excerpt: Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation. - [Stop sabotaging your PPC success: 13 traps that kill growth](https://searchengineland.com/stop-sabotaging-your-ppc-success-13-traps-that-kill-growth-456923.md) - Published: 2025-06-13 - Last Modified: 2025-06-13 - Excerpt: Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation. - [Google AI Mode finally rolling out to all users in the U.S.](https://searchengineland.com/google-ai-mode-finally-rolling-out-to-all-users-in-the-u-s-456982.md) - Published: 2025-06-13 - Last Modified: 2025-06-13 - Excerpt: Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening. - [20250613 SEL Brief](https://searchengineland.com/20250613-sel-brief-456964.md) - Published: 2025-06-13 - Last Modified: 2025-06-12 - Excerpt: Not available - [Google Lens, Discover, and Voice Search serving issues](https://searchengineland.com/google-lens-discover-and-voice-search-serving-issues-456973.md) - Published: 2025-06-12 - Last Modified: 2025-06-12 - Excerpt: Google confirmed an issue with serving content across numerous surfaces for some users. May be part of the Google Cloud outage. - [Google to drop support for several rich result types to simplify the search results page](https://searchengineland.com/google-to-drop-support-for-several-rich-result-types-to-simplify-the-search-results-page-456969.md) - Published: 2025-06-12 - Last Modified: 2025-06-12 - Excerpt: Specifically these will no longer be supported; Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing. - [5 LinkedIn Ads tests to run to drive growth](https://searchengineland.com/linkedin-ads-tests-drive-growth-456893.md) - Published: 2025-06-12 - Last Modified: 2025-06-11 - Excerpt: LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel. - [ billion lost to ad fraud: What you missed about affiliate abuse in 2025](https://searchengineland.com/84-billion-lost-to-ad-fraud-what-you-missed-about-affiliate-abuse-in-2025-456530.md) - Published: 2025-06-12 - Last Modified: 2025-06-11 - Excerpt: Your top affiliates might be stealing from you. Discover the hidden tactics behind billion in ad losses: cloaking, fake coupons, ad hijacking, and others. - [20250612 SEL Brief](https://searchengineland.com/20250612-sel-brief-456907.md) - Published: 2025-06-12 - Last Modified: 2025-06-11 - Excerpt: Not available - [Microsoft Advertising launches reporting overhaul & Performance Max updates](https://searchengineland.com/microsoft-advertising-launches-reporting-overhaul-performance-max-updates-456909.md) - Published: 2025-06-11 - Last Modified: 2025-06-11 - Excerpt: Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools. - [Google comments on Reddit’s use of AI to translate its pages](https://searchengineland.com/google-comments-on-reddits-use-of-ai-to-translate-its-pages-456908.md) - Published: 2025-06-11 - Last Modified: 2025-06-11 - Excerpt: Google said, "our policies do not strictly define content that has been translated by AI as spam." - [Google Display Network explained: Your quick guide to GDN](https://searchengineland.com/google-display-network-explained-456796.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend. - [Chunks, passages and micro-answer engine optimization wins in Google AI Mode](https://searchengineland.com/chunks-passages-and-micro-answer-engine-optimization-wins-in-google-ai-mode-456850.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses. - [On-page SEO in 2025: What you need to know](https://searchengineland.com/what-is-on-page-optimization-436921.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility. - [20250611 SEL Brief](https://searchengineland.com/20250611-sel-brief-456837.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: Not available - [Google looking to downsize search and ad units](https://searchengineland.com/google-looking-to-downsize-search-and-ad-units-456886.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: Reports say Google sent out an internal email offering a "voluntary exit program" to U.S. based employees. - [YouTube tests 30-second non-skippable ads in standard campaigns](https://searchengineland.com/youtube-tests-30-second-non-skippable-ads-standard-campaigns-456884.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals. - [ChatGPT leads on generative AI traffic share, but Google is rising](https://searchengineland.com/chatgpt-google-gen-ai-traffic-456881.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: Google and DeepSeek have gained ground and ChatGPT’s share of generative AI traffic started to slip, new data shows. - [90% of AI search traffic comes from desktop: Report](https://searchengineland.com/ai-search-traffic-desktop-report-456857.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals. - [Google Ads Masterclass: New rules for maximizing conversion rates](https://searchengineland.com/google-ads-masterclass-new-rules-for-maximizing-conversion-rates-456842.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: Why your google ads conversion rate isn’t budging—and what to do about it. - [Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.](https://searchengineland.com/google-stealing-international-traffic-translations-456797.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic. - [Google adds loyalty programs support to organization structured data](https://searchengineland.com/google-adds-loyalty-programs-support-to-organization-structured-data-456846.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. - [How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation](https://searchengineland.com/google-ads-ai-tools-asset-creation-456800.md) - Published: 2025-06-10 - Last Modified: 2025-06-09 - Excerpt: Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale. - [How multimodal discovery is redefining SEO in the AI era](https://searchengineland.com/multimodal-discovery-redefining-seo-456816.md) - Published: 2025-06-10 - Last Modified: 2025-06-09 - Excerpt: Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era. - [Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority](https://searchengineland.com/kelsey-libert-interview-smx-advanced-2025-456733.md) - Published: 2025-06-10 - Last Modified: 2025-06-09 - Excerpt: SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility. - [20250610 SEL Brief](https://searchengineland.com/20250610-sel-brief-456834.md) - Published: 2025-06-10 - Last Modified: 2025-06-09 - Excerpt: Not available - [Trump likely will delay TikTok ban again](https://searchengineland.com/trump-likely-will-delay-tiktok-ban-again-456820.md) - Published: 2025-06-09 - Last Modified: 2025-06-09 - Excerpt: TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies. - [Google Ads may pause your account for manager violations](https://searchengineland.com/google-ads-pause-account-manager-violations-456815.md) - Published: 2025-06-09 - Last Modified: 2025-06-09 - Excerpt: Google Ads can pause individual accounts linked to Manager accounts that violate third-party policy. Carefully vet who manages your campaigns. - [Why user-generated content works well for SEO](https://searchengineland.com/user-generated-content-works-well-seo-456779.md) - Published: 2025-06-09 - Last Modified: 2025-06-09 - Excerpt: Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO. - [SEO attribution in 2025: Why it’s broken and what you can do](https://searchengineland.com/seo-attribution-why-its-broken-what-you-can-do-456776.md) - Published: 2025-06-09 - Last Modified: 2025-06-09 - Excerpt: SEO attribution is collapsing in the AI era. Learn what's changing, why it matters, and how to rethink measurement. - [Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement](https://searchengineland.com/mordy-oberstein-interview-smx-advanced-2025-456730.md) - Published: 2025-06-09 - Last Modified: 2025-06-06 - Excerpt: SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age. - [20250609 SEL Brief](https://searchengineland.com/20250609-sel-brief-456724.md) - Published: 2025-06-09 - Last Modified: 2025-06-06 - Excerpt: Not available - [Bug with Google Search Console Discover performance report](https://searchengineland.com/bug-with-google-search-console-discover-performance-report-456772.md) - Published: 2025-06-08 - Last Modified: 2025-06-08 - Excerpt: If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug. - [Perplexity grows to 780 million monthly queries](https://searchengineland.com/perplexity-780-million-monthly-queries-month-456725.md) - Published: 2025-06-06 - Last Modified: 2025-06-06 - Excerpt: CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all. - [Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience](https://searchengineland.com/sundar-pichai-ai-mode-google-bleeding-edge-456722.md) - Published: 2025-06-06 - Last Modified: 2025-06-06 - Excerpt: Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience. - [James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance](https://searchengineland.com/james-brockbank-interview-smx-advanced-2025-456714.md) - Published: 2025-06-06 - Last Modified: 2025-06-06 - Excerpt: SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals. - [Why campaign-specific goals matter in Google Ads](https://searchengineland.com/campaign-specific-goals-google-ads-456653.md) - Published: 2025-06-06 - Last Modified: 2025-06-05 - Excerpt: Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI. - [From Video Action to Demand Gen: What’s new in YouTube Ads and how to win](https://searchengineland.com/from-video-action-to-demand-gen-whats-new-in-youtube-ads-and-how-to-win-456647.md) - Published: 2025-06-06 - Last Modified: 2025-06-05 - Excerpt: The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years. - [20250606 SEL Brief](https://searchengineland.com/20250606-sel-brief-456666.md) - Published: 2025-06-06 - Last Modified: 2025-06-05 - Excerpt: Not available - [A/B test your way to search marketing success](https://searchengineland.com/a-b-test-your-way-to-search-marketing-success-456673.md) - Published: 2025-06-05 - Last Modified: 2025-06-05 - Excerpt: From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales. - [Google updates event and recipe structured data](https://searchengineland.com/google-updates-event-and-recipe-structured-data-456669.md) - Published: 2025-06-05 - Last Modified: 2025-06-05 - Excerpt: Google removed the online event properties, added new examples and also said recipe image markup doesn't influence which image is chosen. - [Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again](https://searchengineland.com/dawn-anderson-interview-smx-advanced-2025-456665.md) - Published: 2025-06-05 - Last Modified: 2025-06-05 - Excerpt: SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval. - [Google Ads API v20 adds more negative keywords, DemandGen upgrades and more](https://searchengineland.com/google-ads-api-v20-adds-more-negative-keywords-demandgen-upgrades-and-more-456662.md) - Published: 2025-06-05 - Last Modified: 2025-06-05 - Excerpt: To use some of the v20 features, you must upgrade your client libraries and client code, Google explained. - [Zero-click searches rise, organic clicks dip: Report](https://searchengineland.com/zero-click-searches-up-organic-clicks-down-456660.md) - Published: 2025-06-05 - Last Modified: 2025-06-05 - Excerpt: AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem. - [Will Scott on AI content reuse, schema and semantics, and generative engine optimization](https://searchengineland.com/will-scott-interview-smx-advanced-2025-456641.md) - Published: 2025-06-05 - Last Modified: 2025-06-05 - Excerpt: SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search. - [LLMS.txt isn’t robots.txt: It’s a treasure map for AI](https://searchengineland.com/llms-txt-isnt-robots-txt-its-a-treasure-map-for-ai-456586.md) - Published: 2025-06-05 - Last Modified: 2025-06-04 - Excerpt: Not just another SEO file – LLMS.txt curates your site’s best AI-digestible content for inference. Here's how to use it. - [Lead gen PPC: How to optimize for conversions and drive results](https://searchengineland.com/lead-gen-ppc-optimize-conversions-drive-results-456572.md) - Published: 2025-06-05 - Last Modified: 2025-06-04 - Excerpt: Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration. - [The complete guide to optimizing content for SEO (with checklist)](https://searchengineland.com/seo-content-optimization-guide-445084.md) - Published: 2025-06-05 - Last Modified: 2025-06-04 - Excerpt: Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates with your audience. - [20250605 SEL Brief](https://searchengineland.com/20250605-sel-brief-456614.md) - Published: 2025-06-05 - Last Modified: 2025-06-04 - Excerpt: Not available - [The ultimate consent strategy to maximize customer opt-ins](https://searchengineland.com/the-ultimate-consent-strategy-to-maximize-customer-opt-ins-456621.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue. - [Google updated its ranking algorithms for explicit content videos and content.](https://searchengineland.com/google-updated-its-ranking-algorithms-for-explicit-content-videos-and-content-456617.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well. - [LinkedIn launches new video ad formats, Adobe integration](https://searchengineland.com/linkedin-video-new-ad-formats-adobe-456608.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens. - [Google DeepMind CEO: We’ll dominate AI search and assistants](https://searchengineland.com/google-deepmind-ceo-dominate-ai-search-assistants-456609.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: 'For the next two or three years, both those modes are going to be growing and necessary. We plan to dominate both,' says Demis Hassabis. - [Google Ads In-Market Segments: Your guide to High-Intent audiences](https://searchengineland.com/google-ads-in-market-segments-456548.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations. - [Google Ads In-Market Segments: Your guide to High-Intent audiences](https://searchengineland.com/google-ads-in-market-segments-your-guide-to-high-intent-audiences-456548.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: Learn how to use Google Ads’ in-market segments to target high-intent audiences, which campaign types support them, what to do if your niche isn’t covered, and how to overcome their limitations. - [How to use competitive audits for AI SERP optimization](https://searchengineland.com/competitive-audits-ai-serp-optimization-456537.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: Analyze competitor content, keywords, and SERP features to boost your visibility in generative AI search results. - [To show in Google AI Mode & AI Overviews, your page must be indexed](https://searchengineland.com/to-show-in-google-ai-mode-ai-overviews-your-page-must-be-indexed-456590.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: But being indexed, does not guarantee your pages will show within these AI results. - [Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)](https://searchengineland.com/content-invisible-ai-search-engines-456496.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search. - [Why SOPs are the secret weapon for small SEO teams](https://searchengineland.com/why-sops-are-the-secret-weapon-for-small-seo-teams-456489.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: SOPs aren't just for big teams. Discover why smart, streamlined systems are essential for small SEO operations – and how to build your own. - [Has double-serving made Google Ads Auction Insights obsolete?](https://searchengineland.com/has-double-serving-made-google-ads-auction-insights-obsolete-456233.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: Google’s update to allow double-serving is distorting impression share. Here’s why Auction Insights may no longer tell the full story. - [20250604 SEL Brief](https://searchengineland.com/20250604-sel-brief-456545.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: Not available - [Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI](https://searchengineland.com/dave-davies-smx-advanced-2025-interview-456538.md) - Published: 2025-06-03 - Last Modified: 2025-06-03 - Excerpt: SMX Advanced keynote speaker Dave Davies on agentic AI, LLM pitfalls, weird tech gotchas, and why generative engines are the future. - [Google Expands Video Ads Across Search, Shopping, and Image Tabs](https://searchengineland.com/google-expands-video-ads-across-search-shopping-image-tabs-456535.md) - Published: 2025-06-03 - Last Modified: 2025-06-03 - Excerpt: Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery. - [LinkedIn’s new playbook taps creators as the future of B2B marketing](https://searchengineland.com/linkedin-playbook-creators-b2b-marketing-456518.md) - Published: 2025-06-03 - Last Modified: 2025-06-03 - Excerpt: LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted. - [12 new KPIs for the generative AI search era](https://searchengineland.com/new-generative-ai-search-kpis-456497.md) - Published: 2025-06-03 - Last Modified: 2025-06-03 - Excerpt: We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters? - [Testing AI Max in Google Ads: When to try it and when to wait](https://searchengineland.com/testing-ai-max-google-ads-when-456464.md) - Published: 2025-06-03 - Last Modified: 2025-06-02 - Excerpt: AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both together. - [Revisiting ‘useful content’ in the age of AI-dominated search](https://searchengineland.com/revisiting-useful-content-in-the-age-of-ai-dominated-search-456433.md) - Published: 2025-06-03 - Last Modified: 2025-06-02 - Excerpt: What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand. - [Will Google’s AI Overviews kill the click?](https://searchengineland.com/google-ai-overviews-kill-click-456453.md) - Published: 2025-06-03 - Last Modified: 2025-06-03 - Excerpt: Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search. - [20250603 SEL Brief](https://searchengineland.com/20250603-sel-brief-456461.md) - Published: 2025-06-03 - Last Modified: 2025-06-02 - Excerpt: Not available - [Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models](https://searchengineland.com/crystal-carter-interview-smx-advanced-2025-456460.md) - Published: 2025-06-02 - Last Modified: 2025-06-02 - Excerpt: SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search. - [Microsoft hires Navah Hopkins as its new Ads Liaison](https://searchengineland.com/navah-hopkins-microsoft-ads-liaison-456431.md) - Published: 2025-06-02 - Last Modified: 2025-06-02 - Excerpt: Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus. - [How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO](https://searchengineland.com/how-ai-mode-ai-overviews-work-patents-456346.md) - Published: 2025-06-02 - Last Modified: 2025-06-02 - Excerpt: Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the future of SEO. - [The ultimate Looker Studio SEO campaign dashboard for 2025](https://searchengineland.com/ultimate-looker-studio-seo-campaign-dashboard-456319.md) - Published: 2025-06-02 - Last Modified: 2025-06-02 - Excerpt: Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs. - [Meta Ads for lead gen: What you need to know](https://searchengineland.com/meta-ads-lead-gen-what-you-need-to-know-456269.md) - Published: 2025-06-02 - Last Modified: 2025-06-01 - Excerpt: Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. - [AI and local search: The new rules of visibility and ROI in 2025](https://searchengineland.com/ai-local-search-visibility-roi-456272.md) - Published: 2025-06-02 - Last Modified: 2025-06-01 - Excerpt: As AI reshapes search and customer journeys, learn how to optimize your local presence for visibility in 2025. - [Get ready for desktop Google Discover with RollerAds](https://searchengineland.com/get-ready-for-desktop-google-discover-with-rollerads-455942.md) - Published: 2025-06-02 - Last Modified: 2025-05-28 - Excerpt: Google Discover is coming to desktop. Here’s how you can use RollerAds to tap into this traffic source and improve your monetization. - [20250602 SEL Brief](https://searchengineland.com/20250602-sel-brief-456248.md) - Published: 2025-06-02 - Last Modified: 2025-05-30 - Excerpt: Not available - [Google begins rolling out Performance Max channel performance reporting](https://searchengineland.com/google-begins-rolling-out-performance-max-channel-performance-reporting-456251.md) - Published: 2025-05-30 - Last Modified: 2025-05-30 - Excerpt: PMax’s channel performance reporting shows advertisers how campaigns perform across Google’s networks, opening the door to smarter optimizations. - [Google quietly releases guide for AI Max for Search: What advertisers need to know](https://searchengineland.com/google-quietly-releases-guide-for-ai-max-for-search-what-advertisers-need-to-know-456243.md) - Published: 2025-05-30 - Last Modified: 2025-05-30 - Excerpt: Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign. - [Google Lens coming to YouTube Shorts](https://searchengineland.com/google-lens-coming-to-youtube-shorts-456229.md) - Published: 2025-05-30 - Last Modified: 2025-05-30 - Excerpt: Google said that during the beta period, there won't be any ads. - [The future of B2B authority building in the AI search era](https://searchengineland.com/b2b-authority-ai-search-era-456207.md) - Published: 2025-05-30 - Last Modified: 2025-05-29 - Excerpt: With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape. - [How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025](https://searchengineland.com/google-meta-microsoft-ads-trust-456190.md) - Published: 2025-05-30 - Last Modified: 2025-05-29 - Excerpt: Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025. - [20250530 SEL Brief](https://searchengineland.com/20250530-sel-brief-456191.md) - Published: 2025-05-30 - Last Modified: 2025-05-29 - Excerpt: Not available - [Google clarifies where ads appear in AI Overviews](https://searchengineland.com/google-ai-overviews-where-ads-appear-456211.md) - Published: 2025-05-29 - Last Modified: 2025-05-29 - Excerpt: Google Ads confirmed that ads can appear either above/below or within AI Overviews, but not in both locations simultaneously. - [Google Ads begins rolling out AI Max for Search](https://searchengineland.com/google-ads-ai-max-search-spotted-456195.md) - Published: 2025-05-29 - Last Modified: 2025-05-29 - Excerpt: AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete in early Q3. - [Is it Tuesday? Google AI Overviews doesn’t know](https://searchengineland.com/is-it-tuesday-google-ai-overviews-456194.md) - Published: 2025-05-29 - Last Modified: 2025-05-29 - Excerpt: Today isn't Tuesday, it's Wednesday! No, it's isn't 2025, this year is 2025! Google AI Overviews again fail to answer simple questions. - [Mike King on relevance engineering and the end of SEO as we know it](https://searchengineland.com/mike-king-smx-advanced-2025-interview-456186.md) - Published: 2025-05-29 - Last Modified: 2025-05-29 - Excerpt: SMX Advanced speaker Mike King explains how AI is changing search and SEO – and why relevance engineering is the future. - [Global PPC and SEO co-optimization: How to audit for multinational success](https://searchengineland.com/global-ppc-seo-co-optimization-456181.md) - Published: 2025-05-29 - Last Modified: 2025-05-29 - Excerpt: Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies. - [The Hagakure method for Google Ads management](https://searchengineland.com/hagakure-method-google-ads-management-432867.md) - Published: 2025-05-29 - Last Modified: 2025-05-28 - Excerpt: Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for better results. - [20250529 SEL Brief](https://searchengineland.com/20250529-sel-brief-456123.md) - Published: 2025-05-29 - Last Modified: 2025-05-28 - Excerpt: Not available - [Google Promoted Pins come to Maps for Demand Gen campaigns](https://searchengineland.com/google-promoted-pins-maps-demand-gen-456126.md) - Published: 2025-05-28 - Last Modified: 2025-05-28 - Excerpt: You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations. - [AI changed search—has your content strategy kept up?](https://searchengineland.com/ai-changed-search-has-your-content-strategy-kept-up-456134.md) - Published: 2025-05-28 - Last Modified: 2025-05-28 - Excerpt: Learn how zero-click behavior and generative AI are redefining what it means to be visible in search. - [Google’s YouTube Insights Finder expands globally](https://searchengineland.com/youtube-insights-finder-expands-globally-456130.md) - Published: 2025-05-28 - Last Modified: 2025-05-28 - Excerpt: The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy. - [Eric Enge on winning SEO, E-E-A-T, and adapting to AI](https://searchengineland.com/eric-enge-smx-advanced-2025-interview-456118.md) - Published: 2025-05-28 - Last Modified: 2025-05-28 - Excerpt: SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now. - [YouTube Ad Placements explained: In-Stream, Shorts, and In-Feed](https://searchengineland.com/youtube-ad-placements-explained-456090.md) - Published: 2025-05-28 - Last Modified: 2025-05-27 - Excerpt: Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track. - [20250528 SEL Brief](https://searchengineland.com/20250528-sel-brief-456089.md) - Published: 2025-05-28 - Last Modified: 2025-05-27 - Excerpt: Not available - [Sundar Pichai defends Google’s AI search future](https://searchengineland.com/sundar-pichai-google-ai-search-future-456098.md) - Published: 2025-05-27 - Last Modified: 2025-05-27 - Excerpt: Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic. - [Google shifts Enhanced Conversions configuration to a new GTM tag](https://searchengineland.com/google-shifts-enhanced-conversions-configuration-to-a-new-gtm-tag-456077.md) - Published: 2025-05-27 - Last Modified: 2025-05-27 - Excerpt: Google has moved Enhanced Conversions configuration to a new tag in GTM, prompting advertisers to update their setups for accurate conversion tracking. - [Inside the AI-powered retrieval stack – and how to win in it](https://searchengineland.com/generative-ai-powered-stack-456079.md) - Published: 2025-05-27 - Last Modified: 2025-05-27 - Excerpt: The page is dead. Long live the stack. Here's how vector databases, embeddings, and Reciprocal Rank Fusion have changed the search stack. - [Search is having a midlife crisis. And it’s glorious.](https://searchengineland.com/search-midlife-crisis-456074.md) - Published: 2025-05-27 - Last Modified: 2025-05-27 - Excerpt: AI didn’t kill search. It might’ve accidentally brought it back to life. - [5 practical SEO experiments with AI as a co-pilot](https://searchengineland.com/practical-seo-experiments-ai-as-co-pilot-456052.md) - Published: 2025-05-27 - Last Modified: 2025-05-27 - Excerpt: What if AI could assist in your SEO experiments? See how generative AI can act as a co-pilot to transform your workflows. - [How to improve PPC campaign performance: A checklist](https://searchengineland.com/improve-ppc-campaign-performance-checklist-433712.md) - Published: 2025-05-27 - Last Modified: 2025-05-27 - Excerpt: Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more. - [20250527 SEL Brief](https://searchengineland.com/20250527-sel-brief-455957.md) - Published: 2025-05-27 - Last Modified: 2025-05-23 - Excerpt: Not available - [Google Search Console to show AI Mode performance but you won’t be able to break it out](https://searchengineland.com/google-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out-455992.md) - Published: 2025-05-26 - Last Modified: 2025-05-26 - Excerpt: The data is not yet live in the Performance reports, it is coming and like AI Overviews, you won't be able to break it out from other Google surfaces. - [Discord enters the Ad arena](https://searchengineland.com/discord-enters-the-ad-arena-455956.md) - Published: 2025-05-23 - Last Modified: 2025-05-23 - Excerpt: Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities with minimal privacy concerns. - [The future of SEO as the future Google Search rolls out](https://searchengineland.com/the-future-of-seo-as-the-future-google-search-rolls-out-455954.md) - Published: 2025-05-23 - Last Modified: 2025-05-23 - Excerpt: With AI Overviews, AI Mode and Gemini becomes Google's future - where does that leave SEO - is SEO dying all over again? - [Google slashes Customer Match list minimums in Search Campaigns to 100 Users](https://searchengineland.com/google-slashes-customer-match-list-minimums-in-search-campaigns-to-100-users-455912.md) - Published: 2025-05-23 - Last Modified: 2025-05-23 - Excerpt: Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting. - [Using ChatGPT’s Advanced Data Analysis feature for PPC](https://searchengineland.com/ppc-chatgpt-advanced-data-analysis-plugin-431103.md) - Published: 2025-05-23 - Last Modified: 2025-05-22 - Excerpt: Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more. - [There are more than 4 types of search intent](https://searchengineland.com/search-intent-more-types-430814.md) - Published: 2025-05-23 - Last Modified: 2025-05-22 - Excerpt: Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts. - [20250523 SEL Brief](https://searchengineland.com/20250523-sel-brief-455911.md) - Published: 2025-05-23 - Last Modified: 2025-05-22 - Excerpt: Not available - [LLMs, AI Overviews may be quietly driving homepage traffic: Report](https://searchengineland.com/llm-ai-overviews-homepage-traffic-455904.md) - Published: 2025-05-22 - Last Modified: 2025-05-22 - Excerpt: Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences. - [Ads arrive in Google AI Overviews – here’s what they look like](https://searchengineland.com/google-ads-ai-overviews-spotted-455889.md) - Published: 2025-05-22 - Last Modified: 2025-05-22 - Excerpt: The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will perform. - [Google Ads best practices: The good, the bad and the balancing act](https://searchengineland.com/google-ads-best-practices-good-bad-balancing-act-433821.md) - Published: 2025-05-22 - Last Modified: 2025-05-22 - Excerpt: Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know. - [Google AI Mode traffic is untrackable](https://searchengineland.com/googles-ai-mode-traffic-untrackable-455883.md) - Published: 2025-05-22 - Last Modified: 2025-05-22 - Excerpt: Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0? - [AI visibility: An execution problem in the making](https://searchengineland.com/ai-visibility-aexecution-problem-455846.md) - Published: 2025-05-22 - Last Modified: 2025-05-21 - Excerpt: AI discovery systems don’t crawl like Google. Learn the execution pitfalls keeping your brand invisible to LLMs. - [Why Google the AI Mode tab is always on the left](https://searchengineland.com/why-google-the-ai-mode-tab-is-always-on-the-left-455878.md) - Published: 2025-05-22 - Last Modified: 2025-05-22 - Excerpt: Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left. - [Understanding and resolving ‘Discovered – currently not indexed’](https://searchengineland.com/understanding-resolving-discovered-currently-not-indexed-392659.md) - Published: 2025-05-22 - Last Modified: 2025-05-21 - Excerpt: Learn potential reasons why you're seeing this status in Google Search Console, plus ways to address related crawling and indexing issues. - [20250522 SEL Brief](https://searchengineland.com/20250522-sel-brief-455858.md) - Published: 2025-05-22 - Last Modified: 2025-05-21 - Excerpt: Not available - [20250521 SEL Brief](https://searchengineland.com/20250521-sel-brief-455737.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Not available - [Google Marketing Live 2025: Everything you need to know](https://searchengineland.com/google-marketing-live-2025-recap-455802.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Here is the recap of Google's event of AI updates all about connecting earlier with customers, creating dynamic content, and developing a fellow advertising expert. - [Google expands ads in AI Overviews, AI Mode to desktop](https://searchengineland.com/google-ads-ai-overviews-ai-mode-desktop-455733.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google's expansion of Search and Shopping ads opens new opportunities for businesses to reach users during early, discovery moments. - [New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings](https://searchengineland.com/google-ai-tools-creative-ads-video-campaigns-brand-listings-455748.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform. - [Google unveils Smart Bidding Exploration](https://searchengineland.com/google-smart-bidding-exploration-455756.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google’s Smart Bidding Exploration uses AI and flexible ROAS targets to help capture more conversions by unlocking untapped search queries. - [Google unveils new tools for testing, measurement, data](https://searchengineland.com/google-tools-testing-measurement-data-455760.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels. - [Google is putting agentic tools in Ads and Analytics](https://searchengineland.com/google-ads-analytics-agentic-tools-455788.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and trends. - [Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome](https://searchengineland.com/google-marketing-advisor-chrome-455796.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities. - [Google shares 8 ways to be successful with AI Search experiences](https://searchengineland.com/google-ai-search-experiences-success-455845.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic. - [Google Ads rolls out new Performance Max image optimization features](https://searchengineland.com/google-image-optimization-features-performance-max-455805.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals. - [Google Ads rolls out new image optimization features for Performance Max campaigns](https://searchengineland.com/google-ads-rolls-out-new-image-optimization-features-for-performance-max-campaigns-455805.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals. - [The modern SEO: Researcher, strategist and project manager](https://searchengineland.com/the-modern-seo-researcher-strategist-and-project-manager-455711.md) - Published: 2025-05-21 - Last Modified: 2025-05-20 - Excerpt: The SEO of 2025 wears many hats: strategist, researcher, collaborator. This is the new SEO mandate – and how to stay relevant. - [Google Ads headlines: Your guide to create clickable and converting ads](https://searchengineland.com/google-ads-headlines-guide-455715.md) - Published: 2025-05-21 - Last Modified: 2025-05-20 - Excerpt: Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types. - [How to audit your brand using search data](https://searchengineland.com/audit-brand-search-data-455738.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry. - [5 ways marketers are actually using AI to get more done](https://searchengineland.com/5-ways-marketers-are-actually-using-ai-to-get-more-done-455765.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic. - [How to use Google Gemini for better SEO](https://searchengineland.com/use-google-gemini-seo-433357.md) - Published: 2025-05-21 - Last Modified: 2025-05-20 - Excerpt: Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis. - [Google Search adds AI try-on, previews agentic checkout](https://searchengineland.com/google-search-ai-try-on-agentic-checkout-455716.md) - Published: 2025-05-20 - Last Modified: 2025-05-20 - Excerpt: Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking. - [Google Search goes ‘Live’ with real-time camera help](https://searchengineland.com/google-search-live-455709.md) - Published: 2025-05-20 - Last Modified: 2025-05-20 - Excerpt: Google Search Live will offer explanations, suggestions, and links based on what you see in real time via your camera. - [Google launches AI Mode to all U.S. searchers with new features](https://searchengineland.com/google-ai-mode-us-searchers-455654.md) - Published: 2025-05-20 - Last Modified: 2025-05-20 - Excerpt: Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs. - [Google AI Overviews expand to more users](https://searchengineland.com/google-ai-overviews-expands-to-more-users-455651.md) - Published: 2025-05-20 - Last Modified: 2025-05-20 - Excerpt: Google's AI-generated answers are now available in 200+ countries and territories and in more than 40 languages. - [Google Ads costs rise again, but conversions improve: Report](https://searchengineland.com/google-ads-costs-rise-again-but-conversions-improve-report-455663.md) - Published: 2025-05-20 - Last Modified: 2025-05-20 - Excerpt: Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses. - [How to use Google Gemini for better SEO](https://searchengineland.com/use-google-bard-seo-433357.md) - Published: 2023-10-23 - Last Modified: 2025-05-20 - Excerpt: Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis. - [Link building in 2025: 12 ways to win or fail](https://searchengineland.com/link-building-win-fail-430176.md) - Published: 2025-05-20 - Last Modified: 2025-05-19 - Excerpt: Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices. - [Top 10 PPC tools you should be using in 2025](https://searchengineland.com/top-tools-ppc-agencies-435571.md) - Published: 2025-05-20 - Last Modified: 2025-05-19 - Excerpt: Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success. - [20250520 SEL Brief](https://searchengineland.com/20250520-sel-brief-455662.md) - Published: 2025-05-20 - Last Modified: 2025-05-19 - Excerpt: Not available - [IndexNow helps with faster indexing of product updates and shopping ads](https://searchengineland.com/indexnow-helps-with-faster-indexing-of-product-updates-and-shopping-ads-455670.md) - Published: 2025-05-19 - Last Modified: 2025-05-19 - Excerpt: Plus, Amazon and Shopify both now support IndexNow. - [Google Ads bug stalls spending for New Customer Acquisition](https://searchengineland.com/google-ads-bug-new-customer-acquisition-455656.md) - Published: 2025-05-19 - Last Modified: 2025-05-19 - Excerpt: A Google Ads bug started May 15, disrupting performance for advertisers focused solely on acquiring new customers. - [Google Discover on desktop now available in some countries](https://searchengineland.com/google-discover-desktop-available-some-countries-455645.md) - Published: 2025-05-19 - Last Modified: 2025-05-19 - Excerpt: Google Discover is rolling out to desktop, which could be a big traffic win for publishers hurt by AI Overviews and generative AI. - [How to blend AI and human input in your content approach](https://searchengineland.com/blend-ai-human-input-content-approach-455642.md) - Published: 2025-05-19 - Last Modified: 2025-05-19 - Excerpt: Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals. - [How AI changes how we respond to negative reviews and comments](https://searchengineland.com/ai-changes-negative-reviews-comments-management-455637.md) - Published: 2025-05-19 - Last Modified: 2025-05-19 - Excerpt: Negative feedback can damage your brand, but AI is making it easier to respond with empathy and consistency at scale. Here’s how it works. - [20250519 SEL Brief](https://searchengineland.com/20250519-sel-brief-455590.md) - Published: 2025-05-19 - Last Modified: 2025-05-16 - Excerpt: Not available - [Google AI Max for Search campaigns: New insights from Ginny Marvin](https://searchengineland.com/googles-ai-max-search-ginny-marvin-455582.md) - Published: 2025-05-16 - Last Modified: 2025-05-16 - Excerpt: Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to know. - [Temu pulled its ads – here’s what happened next](https://searchengineland.com/temu-turned-off-ads-what-happened-455579.md) - Published: 2025-05-16 - Last Modified: 2025-05-16 - Excerpt: Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, it gave Etsy and other retailers more power. - [How AI shapes Google’s Search Ads rankings revealed in trial exhibit](https://searchengineland.com/ai-google-search-ads-rankings-455520.md) - Published: 2025-05-16 - Last Modified: 2025-05-16 - Excerpt: Learn how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined. - [The decline of ecommerce search ads: Are shopping campaigns to blame?](https://searchengineland.com/the-decline-of-ecommerce-search-ads-are-shopping-campaigns-to-blame-455513.md) - Published: 2025-05-16 - Last Modified: 2025-05-15 - Excerpt: Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late. - [12 skills every SEO specialist must master by 2026](https://searchengineland.com/seo-specialist-skills-master-455490.md) - Published: 2025-05-16 - Last Modified: 2025-05-15 - Excerpt: SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now. - [Why PR is becoming more essential for AI search visibility](https://searchengineland.com/why-pr-is-becoming-more-essential-for-ai-search-visibility-455497.md) - Published: 2025-05-16 - Last Modified: 2025-05-15 - Excerpt: In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers. - [20250516 SEL Brief](https://searchengineland.com/20250516-sel-brief-455510.md) - Published: 2025-05-16 - Last Modified: 2025-05-15 - Excerpt: Not available - [Straight from the source: 2025 Search Engine Land Awards judges reveal what makes an application award-worthy](https://searchengineland.com/straight-from-the-source-2025-search-engine-land-awards-judges-reveal-what-makes-an-application-award-worthy-455512.md) - Published: 2025-05-15 - Last Modified: 2025-05-15 - Excerpt: Don't miss your chance to take home the highest honor in search. - [Most users only read a third of Google’s AI Overviews: Study](https://searchengineland.com/google-ai-overviews-user-behavior-study-455511.md) - Published: 2025-05-15 - Last Modified: 2025-05-15 - Excerpt: Most users skim AI Overviews, rarely click citations, and turn to Reddit for social proof, a new UX study finds. - [Google rolls out ‘Ads funded by’ labels in search results](https://searchengineland.com/google-ads-funded-by-labels-455495.md) - Published: 2025-05-15 - Last Modified: 2025-05-15 - Excerpt: The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment profile name as the payer name. - [New Google AI Overviews data: Search clicks fell 30% in last year](https://searchengineland.com/google-ai-overviews-search-clicks-fell-report-455498.md) - Published: 2025-05-15 - Last Modified: 2025-05-15 - Excerpt: Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data. - [YouTube unveils new shopping ads for TV viewers](https://searchengineland.com/youtube-new-shopping-ads-tv-viewers-455484.md) - Published: 2025-05-15 - Last Modified: 2025-05-15 - Excerpt: YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce. - [2025 will redefine loyalty. Here’s what that means for brands.](https://searchengineland.com/2025-will-redefine-loyalty-heres-what-that-means-for-brands-455433.md) - Published: 2025-05-15 - Last Modified: 2025-05-15 - Excerpt: New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them? - [How to measure SEO success when AI is changing search](https://searchengineland.com/how-to-measure-seo-success-when-ai-is-changing-search-455421.md) - Published: 2025-05-15 - Last Modified: 2025-05-14 - Excerpt: Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search. - [Google Performance Max: Everything you need to know](https://searchengineland.com/google-performance-max-431821.md) - Published: 2025-05-15 - Last Modified: 2025-05-14 - Excerpt: Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI. - [6 tactical ways to responsibly use AI for everyday SEO](https://searchengineland.com/everyday-seo-use-ai-responsibly-455401.md) - Published: 2025-05-15 - Last Modified: 2025-05-14 - Excerpt: Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI. - [20250515 SEL Brief](https://searchengineland.com/20250515-sel-brief-455419.md) - Published: 2025-05-15 - Last Modified: 2025-05-14 - Excerpt: Not available - [Email leak: Google’s ‘Power Pair’ push in 2024 met with advertiser skepticism](https://searchengineland.com/googles-power-pair-push-advertiser-skepticism-455399.md) - Published: 2025-05-14 - Last Modified: 2025-05-14 - Excerpt: Emails showed Google's aggressive push for its 'Power Pair' AI campaigm raised concerns about the company's disconnect with user preferences. - [There is a growing spam problem in Google AI Overviews](https://searchengineland.com/google-ai-overviews-growing-spam-problem-455402.md) - Published: 2025-05-14 - Last Modified: 2025-05-14 - Excerpt: For years, Google was known for crushing spam. Now, it's highlighting it in the most prominent position in its search results: AI Overviews. - [Google Ads adds device targeting to Performance Max campaigns](https://searchengineland.com/google-ads-device-targeting-performance-max-455395.md) - Published: 2025-05-14 - Last Modified: 2025-05-14 - Excerpt: The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and TVs. - [The rise of ‘like hat’ SEO: When attention replaces outcomes](https://searchengineland.com/like-hat-seo-455366.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: The industry is flooded with viral claims and zero context. Here's how to see through the noise and find real expertise. - [Shocking 56% CTR drop: AI Overviews gut Mail Online’s search traffic](https://searchengineland.com/google-ai-overviews-mail-online-ctr-drop-455393.md) - Published: 2025-05-14 - Last Modified: 2025-05-14 - Excerpt: Mail Online's Carly Steven warns that the impact of Google AI Overviews on traffic is dramatic, and search traffic will inevitably decline. - [Google Ads Audience Builder: What the heck is that?](https://searchengineland.com/google-ads-audience-builder-455351.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and PMax campaigns. - [Dynamic landing pages: What works, what fails, and how to test](https://searchengineland.com/dynamic-landing-pages-work-fail-test-455370.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently. - [Why Google reviews will power up your local SEO in 2025](https://searchengineland.com/google-reviews-local-seo-unleash-potential-429883.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy. - [20250514 SEL Brief](https://searchengineland.com/20250514-sel-brief-455374.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: Not available - [Google Ads Performance Max image optimization now rolling out](https://searchengineland.com/google-ads-image-optimization-pmax-455368.md) - Published: 2025-05-13 - Last Modified: 2025-05-13 - Excerpt: Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default. - [Google’s ABC ranking signals: What top search engineers revealed](https://searchengineland.com/google-abc-ranking-signals-455360.md) - Published: 2025-05-13 - Last Modified: 2025-05-13 - Excerpt: New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search. - [Google Business Profiles launches “What’s Happening”](https://searchengineland.com/google-business-profiles-launches-whats-happening-455357.md) - Published: 2025-05-13 - Last Modified: 2025-05-13 - Excerpt: Google said this feature "puts your timely updates, like "Today's Special" or "Live Music on Saturday," front and center, driving immediate engagement" - [Google faces billion in EU civil claims after Shopping antitrust fine](https://searchengineland.com/google-eu-civil-claims-shopping-antitrust-fine-455352.md) - Published: 2025-05-13 - Last Modified: 2025-05-13 - Excerpt: The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility. - [Relevance is the new ranking signal: How AI search redefines optimization](https://searchengineland.com/relevance-is-the-new-ranking-signal-how-ai-search-redefines-optimization-455316.md) - Published: 2025-05-13 - Last Modified: 2025-05-12 - Excerpt: In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen. - [Value-based bidding: Why it’s key to boosting your Google Ads](https://searchengineland.com/value-based-bidding-boost-google-ads-437240.md) - Published: 2025-05-13 - Last Modified: 2025-05-12 - Excerpt: Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall profitability. - [Rethinking Meta Ads AI: Best practices for better results](https://searchengineland.com/meta-ads-ai-best-practices-better-results-455324.md) - Published: 2025-05-13 - Last Modified: 2025-05-13 - Excerpt: Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins. - [RAG: The most important AI tool marketers have never heard of](https://searchengineland.com/rag-the-most-important-ai-tool-marketers-have-never-heard-of-454921.md) - Published: 2025-05-13 - Last Modified: 2025-05-09 - Excerpt: Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. - [20250513 SEL Brief](https://searchengineland.com/20250513-sel-brief-455346.md) - Published: 2025-05-13 - Last Modified: 2025-05-12 - Excerpt: Not available - [Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?](https://searchengineland.com/benchmark-report-23-9-more-email-sends-50-higher-engagement-whats-driving-the-change-455350.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams. - [Google Search traffic decline is inevitable, execs say](https://searchengineland.com/google-search-traffic-decline-inevitable-455345.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document. - [Google’s .7 billion legal storm: Sued in Italy, pays in Texas](https://searchengineland.com/google-billions-italy-texas-455340.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: Google is facing a new .3 billion antitrust lawsuit in Italy as it settles a ## List of Posts .4 billion privacy settlement in Texas. - [AI Max: Google’s new AI ad tool, explained](https://searchengineland.com/google-ai-max-explained-455331.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance control. - [LLM traffic not as engaged as organic traffic: Study](https://searchengineland.com/llm-organic-traffic-engagement-study-455328.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher quality than organic search. - [Google updates image SEO best practices to say use the same image URL for same image across your pages](https://searchengineland.com/google-updates-image-seo-best-practices-to-say-use-the-same-image-url-for-same-image-across-your-pages-455329.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: Some sites may use a different image file name URL for an image they use on multiple pages, Google says not to do this to save with your crawl budget. - [TikTok launches ## List of Posts M ad credit program to boost U.S. small businesses](https://searchengineland.com/tiktok-launches-1m-ad-credit-program-to-boost-u-s-small-businesses-455309.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: TikTok is launching nationwide support programs to help U.S. small businesses grow their presence on the platform during Small Business Month. - [SEO in an AI-powered world: What changed in just a year](https://searchengineland.com/seo-in-an-ai-powered-world-what-changed-in-just-a-year-455269.md) - Published: 2025-05-12 - Last Modified: 2025-05-09 - Excerpt: What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t. - [How to get cited by AI: SEO insights from 8,000 AI citations](https://searchengineland.com/how-to-get-cited-by-ai-seo-insights-from-8000-ai-citations-455284.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results. - [16 reasons why your page isn’t ranking on Google](https://searchengineland.com/why-page-isnt-ranking-google-438882.md) - Published: 2025-05-12 - Last Modified: 2025-05-09 - Excerpt: Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and how to address them systematically. - [20250512 SEL Brief](https://searchengineland.com/20250512-sel-brief-455302.md) - Published: 2025-05-12 - Last Modified: 2025-05-09 - Excerpt: Not available - [Cross-channel personalization: what works now across generations and channels](https://searchengineland.com/cross-channel-personalization-what-works-now-across-generations-and-channels-455292.md) - Published: 2025-05-09 - Last Modified: 2025-05-09 - Excerpt: From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier. - [Google Ads AI Max: Automation with a side of anxiety](https://searchengineland.com/google-ads-ai-max-automation-anxiety-455251.md) - Published: 2025-05-09 - Last Modified: 2025-05-08 - Excerpt: Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity. - [Jerry Dischler leaves Google after nearly 20 years](https://searchengineland.com/jerry-dischler-leaves-google-after-nearly-20-years-455268.md) - Published: 2025-05-09 - Last Modified: 2025-05-09 - Excerpt: Jerry Dischler was the former Google Ads boss, who recently stepped down from that position. - [Enterprise SEO is built to bleed – Here’s how to build it right](https://searchengineland.com/enterprise-seo-is-built-to-bleed-heres-how-to-build-it-right-455222.md) - Published: 2025-05-09 - Last Modified: 2025-05-08 - Excerpt: Traffic loss isn’t just Google's fault. Enterprise SEO is bleeding revenue from internal execution gaps and most don’t even see it happening. - [Ad strength in Google Ads: Why Average is better than Excellent](https://searchengineland.com/ad-strength-google-ads-average-excellent-455202.md) - Published: 2025-05-09 - Last Modified: 2025-05-08 - Excerpt: Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works. - [Set your content playbook on fire: Why the old SEO game is over](https://searchengineland.com/set-your-content-playbook-on-fire-why-the-old-seo-game-is-over-455218.md) - Published: 2025-05-09 - Last Modified: 2025-05-08 - Excerpt: Search is changing fast. Zero-click answers, AI content, and solved queries threaten your strategy. Here's how to future-proof your approach. - [20250509 SEL Brief](https://searchengineland.com/20250509-sel-brief-455247.md) - Published: 2025-05-09 - Last Modified: 2025-05-08 - Excerpt: Not available - [Google to deprecate structured data files v7 by November](https://searchengineland.com/google-deprecate-structured-data-files-v7-455174.md) - Published: 2025-05-08 - Last Modified: 2025-05-08 - Excerpt: Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid disruptions. - [Google says it is 20 times better at catching scams in Google Search](https://searchengineland.com/google-says-it-is-20-times-better-at-catching-scams-in-google-search-455120.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: And is able to block more than 80% of fake phone number scams within Google Search. - [How to fix technical SEO issues on client-side React apps](https://searchengineland.com/how-to-fix-technical-seo-issues-on-client-side-react-apps-455124.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares. - [Google Analytics real time reporting buggy?](https://searchengineland.com/google-analytics-real-time-reporting-buggy-455206.md) - Published: 2025-05-08 - Last Modified: 2025-05-08 - Excerpt: You are not alone, many sites are noticing weird GA4 real time data right now. - [Vibe coding with AI tools: A marketer’s guide](https://searchengineland.com/vibe-coding-with-ai-tools-a-marketers-guide-455134.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development at scale. - [Strategic PPC moves to offset traffic loss from zero-click search](https://searchengineland.com/strategic-ppc-moves-to-offset-traffic-loss-from-zero-click-search-455122.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge the gap. - [20250508 SEL Brief](https://searchengineland.com/20250508-sel-brief-455167.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: Not available - [Google Ads Manager data issue under investigation](https://searchengineland.com/google-ads-manager-data-issue-under-investigation-455175.md) - Published: 2025-05-07 - Last Modified: 2025-05-07 - Excerpt: Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting report accuracy for that period. - [Google searches in Apple’s Safari fall for first time in 22 years](https://searchengineland.com/google-searches-apple-safari-fall-455161.md) - Published: 2025-05-07 - Last Modified: 2025-05-07 - Excerpt: Google’s grip on search is showing cracks — and Apple’s already planning for what comes next. - [Cloudflare CEO: AI is killing the business model of the web](https://searchengineland.com/ai-killing-web-business-model-455157.md) - Published: 2025-05-07 - Last Modified: 2025-05-07 - Excerpt: Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Andrew Prince. - [Is Google really getting worse? (Actually, it’s complicated)](https://searchengineland.com/is-google-really-getting-worse-actually-its-complicated-455079.md) - Published: 2025-05-07 - Last Modified: 2025-05-07 - Excerpt: Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search experience. - [Google Ads Keyword Planner: What you need to know](https://searchengineland.com/google-ads-keyword-planner-455058.md) - Published: 2025-05-07 - Last Modified: 2025-05-06 - Excerpt: Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts. - [BigQuery for PPC: Unlock deeper insights and better results](https://searchengineland.com/bigquery-for-ppc-unlock-deeper-insights-and-better-results-455046.md) - Published: 2025-05-07 - Last Modified: 2025-05-06 - Excerpt: Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights. - [What to do when AI Overviews take the spotlight in search](https://searchengineland.com/what-to-do-when-ai-overviews-take-the-spotlight-in-search-455056.md) - Published: 2025-05-07 - Last Modified: 2025-05-06 - Excerpt: When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts. - [20250507 SEL Brief](https://searchengineland.com/20250507-sel-brief-455075.md) - Published: 2025-05-07 - Last Modified: 2025-05-06 - Excerpt: Not available - [7 ways to put behavioral marketing to work—starting now](https://searchengineland.com/7-ways-to-put-behavioral-marketing-to-work-starting-now-455090.md) - Published: 2025-05-06 - Last Modified: 2025-05-06 - Excerpt: This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results—without compromising trust. - [U.S. pushes for Google ad business breakup](https://searchengineland.com/us-google-ad-business-breakup-455066.md) - Published: 2025-05-06 - Last Modified: 2025-05-06 - Excerpt: A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process. - [How ChatGPT search chooses what products and merchants rank](https://searchengineland.com/chatgpt-search-ranking-products-merchants-455072.md) - Published: 2025-05-06 - Last Modified: 2025-05-06 - Excerpt: ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked. - [Win the customer experience race with the right martech solutions](https://searchengineland.com/how-to-deliver-on-what-you-promise-433310.md) - Published: 2023-10-25 - Last Modified: 2025-05-06 - Excerpt: How and when you invest in partnerships will move you from second place to center stage. - [What LLMs link to and why it matters for your brand](https://searchengineland.com/what-llms-link-to-and-why-it-matters-for-your-brand-454971.md) - Published: 2025-05-06 - Last Modified: 2025-05-05 - Excerpt: Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond. - [Google AI Overviews now show on 13% of searches: Study](https://searchengineland.com/google-ai-overviews-13-searches-455057.md) - Published: 2025-05-06 - Last Modified: 2025-05-06 - Excerpt: 88% of Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds. - [The future of identity in a cookieless world](https://searchengineland.com/the-future-of-identity-in-a-cookieless-world-332335.md) - Published: 2020-04-07 - Last Modified: 2025-05-06 - Excerpt: Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail. - [Trade cookies for control of your identity program](https://searchengineland.com/trade-cookies-for-control-of-your-identity-program-348452.md) - Published: 2021-05-10 - Last Modified: 2025-05-06 - Excerpt: Brands need people, and people need brands. Do they need third-party cookies to connect? - [Making first-party data your first priority moving forward](https://searchengineland.com/making-first-party-data-your-first-priority-moving-forward-349335.md) - Published: 2021-06-10 - Last Modified: 2025-05-06 - Excerpt: The demise of third-party cookies brings the opportunity to close the gap in consumer insights. - [Seizing your data destiny: Google delays third-party cookie phase-out](https://searchengineland.com/seizing-your-data-destiny-google-delays-third-party-cookie-phase-out-350295.md) - Published: 2021-07-14 - Last Modified: 2025-05-06 - Excerpt: As it turns out, third-party cookies are a tougher cookie than we thought. - [Is your brand facing an identity crisis?](https://searchengineland.com/is-your-brand-facing-an-identity-crisis-351387.md) - Published: 2021-08-25 - Last Modified: 2025-05-06 - Excerpt: People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust. - [Why creator-led content marketing is the new standard in search](https://searchengineland.com/creator-led-content-marketing-future-of-search-428185.md) - Published: 2025-05-06 - Last Modified: 2025-05-05 - Excerpt: From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond. - [Google Ads announces AI Max for Search campaigns beta](https://searchengineland.com/google-ads-ai-max-search-454980.md) - Published: 2025-05-06 - Last Modified: 2025-05-05 - Excerpt: Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click. - [10 ways to leverage generative AI for advanced SEO](https://searchengineland.com/generative-ai-advanced-seo-435451.md) - Published: 2025-05-06 - Last Modified: 2025-05-05 - Excerpt: Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics. - [20250506 SEL Brief](https://searchengineland.com/20250506-sel-brief-454986.md) - Published: 2025-05-06 - Last Modified: 2025-05-05 - Excerpt: Not available - [What AI adoption in market research means for agency and brand marketers](https://searchengineland.com/what-ai-adoption-in-market-research-means-for-agency-and-brand-marketers-455012.md) - Published: 2025-05-05 - Last Modified: 2025-05-05 - Excerpt: Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. - [How to test UGC and EGC ads in Meta campaigns](https://searchengineland.com/test-ugc-egc-ads-meta-campaigns-454940.md) - Published: 2025-05-05 - Last Modified: 2025-05-05 - Excerpt: Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility. - [PPC tracking: How to eliminate duplicate conversions](https://searchengineland.com/ppc-tracking-eliminate-duplicate-conversions-454937.md) - Published: 2025-05-05 - Last Modified: 2025-05-04 - Excerpt: Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them. - [7 SEO tests to help improve traffic, engagement, and conversions](https://searchengineland.com/seo-tests-improve-traffic-engagement-conversions-454934.md) - Published: 2025-05-05 - Last Modified: 2025-05-04 - Excerpt: Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works. - [The 7 habits of highly effective people is a blueprint for the Positionless Marketer](https://searchengineland.com/the-7-habits-of-highly-effective-people-is-a-blueprint-for-the-positionless-marketer-454718.md) - Published: 2025-05-05 - Last Modified: 2025-04-30 - Excerpt: The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything. - [20250505 SEL Brief](https://searchengineland.com/20250505-sel-brief-454929.md) - Published: 2025-05-05 - Last Modified: 2025-05-02 - Excerpt: Not available - [Google Ads expands Search Themes limit in Performance Max](https://searchengineland.com/google-ads-expands-search-themes-limit-in-performance-max-454925.md) - Published: 2025-05-02 - Last Modified: 2025-05-02 - Excerpt: Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation. - [Advertisers react to Google’s Performance Max Channel, Asset & Search Insight update](https://searchengineland.com/advertisers-react-to-googles-performance-max-channel-update-454920.md) - Published: 2025-05-02 - Last Modified: 2025-05-02 - Excerpt: Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection. - [Google launches first-party data setup, iOS app conversion tracking tools](https://searchengineland.com/google-first-party-data-setup-tools-454917.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance. - [Want to beat AI Overviews? Produce unmistakably human content](https://searchengineland.com/want-to-beat-ai-overviews-produce-unmistakably-human-content-454901.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people. - [How does ChatGPT conduct local searches?](https://searchengineland.com/how-does-chatgpt-conduct-local-searches-454894.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible. - [How Model Context Protocol is shaping the future of AI and search marketing](https://searchengineland.com/mcp-future-ai-search-marketing-454865.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with users. - [20250502 SEL Brief](https://searchengineland.com/20250502-sel-brief-454914.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: Not available - [Survey: 36% of consumers start searching on Pinterest, not Google](https://searchengineland.com/pinterest-google-search-consumer-survey-454916.md) - Published: 2025-05-01 - Last Modified: 2025-05-01 - Excerpt: Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore. - [Google adds to its transparency rules for who is paying for ads](https://searchengineland.com/google-adds-to-its-transparency-rules-for-who-is-paying-for-ads-454899.md) - Published: 2025-05-01 - Last Modified: 2025-05-01 - Excerpt: Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public identity. - [AI Overviews data: Google visits are up but engagement is falling](https://searchengineland.com/ai-overviews-data-google-visits-are-up-but-engagement-is-falling-454911.md) - Published: 2025-05-01 - Last Modified: 2025-05-01 - Excerpt: Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows. - [Google is testing ads in third-party AI chatbot conversations](https://searchengineland.com/google-test-ai-chatbot-chats-ads-454891.md) - Published: 2025-05-01 - Last Modified: 2025-05-01 - Excerpt: Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search. - [Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel](https://searchengineland.com/google-al-mode-being-tested-outside-of-labs-drops-waitlist-adds-product-and-place-cards-history-panel-454887.md) - Published: 2025-05-01 - Last Modified: 2025-04-30 - Excerpt: Google is getting serious with AI Mode by adding new features but also testing it in the wild. - [Google changed 76% of title tags in Q1 2025 – Here’s what that means](https://searchengineland.com/google-changed-76-of-title-tags-in-q1-2025-heres-what-that-means-454847.md) - Published: 2025-05-01 - Last Modified: 2025-04-30 - Excerpt: Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents. - [Your top B2B YouTube ads questions – answered](https://searchengineland.com/youtube-ads-b2b-questions-454859.md) - Published: 2025-05-01 - Last Modified: 2025-04-30 - Excerpt: YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles. - [Localization in Google Ads: How to structure multi-market campaigns](https://searchengineland.com/localization-google-ads-multi-market-campaigns-454745.md) - Published: 2025-05-01 - Last Modified: 2025-04-30 - Excerpt: From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets. - [20250501 SEL Brief](https://searchengineland.com/20250501-sel-brief-454878.md) - Published: 2025-05-01 - Last Modified: 2025-04-30 - Excerpt: Not available - [20250430 SEL Brief](https://searchengineland.com/20250430-sel-brief-454781.md) - Published: 2025-04-30 - Last Modified: 2025-04-30 - Excerpt: Not available - [Google Merchant Center adds AI-powered product filtering](https://searchengineland.com/google-merchant-center-ai-powered-product-filtering-454864.md) - Published: 2025-04-30 - Last Modified: 2025-04-30 - Excerpt: Google's new filtering makes it easier for advertisers to spot and fix product feed issues that impact performance. - [Sundar Pichai warns of ‘extraordinary’ risk to Google Search](https://searchengineland.com/sundar-pichai-extraordinary-risk-google-search-454869.md) - Published: 2025-04-30 - Last Modified: 2025-04-30 - Excerpt: Alphabet's CEO warns the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web. - [Google massively expanding AI Overviews for travel, entertainment](https://searchengineland.com/google-ai-overviews-expand-travel-entertainment-454863.md) - Published: 2025-04-30 - Last Modified: 2025-04-30 - Excerpt: Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your visibility and traffic. - [Google Performance Max Channel, Search, Asset Insights coming soon](https://searchengineland.com/google-performance-max-channel-search-asset-insights-454695.md) - Published: 2025-04-30 - Last Modified: 2025-04-30 - Excerpt: Google is enhancing PMax to offer insights into channel performance – including Search, YouTube, Display, Discover, Gmail, and Maps. - [Google Ads target ROAS: Everything you need to know](https://searchengineland.com/google-ads-target-roas-454747.md) - Published: 2025-04-30 - Last Modified: 2025-04-29 - Excerpt: Learn about conversion value, how Google’s Target ROAS bidding works, and expert strategies to use Target ROAS effectively. - [Your 2025 guide to SEO reporting and tracking](https://searchengineland.com/seo-reporting-tracking-guide-390175.md) - Published: 2025-04-30 - Last Modified: 2025-04-29 - Excerpt: Your SEO reports need a compelling story and the right data to be well received. Here's a guide to help you get ahead. - [How to fix unassigned traffic in GA4](https://searchengineland.com/fix-unassigned-traffic-ga4-433239.md) - Published: 2025-04-30 - Last Modified: 2025-04-29 - Excerpt: Learn how to classify, track, and manage your web traffic effectively, ensuring your campaign traffic are never in the "Unassigned" category. - [Unblock your creative flow with AI](https://searchengineland.com/unblock-your-creative-flow-with-ai-454785.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time. - [Google’s ‘People also consider’ sponsored format raises concerns](https://searchengineland.com/people-also-consider-concerns-454774.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: Google's sponsored SERP loops could reshape how users engage with search ads – without advertisers paying or seeing clear performance data. - [Claude Sonnet 3.7 is the leading LLM for AI SEO: Report](https://searchengineland.com/claude-sonnet-3-7-is-the-leading-llm-for-ai-seo-report-454750.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for now anyway). - [Google disables Discover performance report hack to get desktop data](https://searchengineland.com/google-disables-discover-performance-report-hack-to-get-desktop-data-454755.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: For the past day or so, there was a way to see how Google Discover was performing over desktop and mobile - but Google disabled that this morning. - [Search, answer, and assistive engine optimization: A 3-part approach](https://searchengineland.com/search-answer-assistive-engine-optimization-approach-454685.md) - Published: 2025-04-29 - Last Modified: 2025-04-28 - Excerpt: Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. - [Yelp launches 15 AI-powered updates for service brands and restaurants](https://searchengineland.com/yelp-ai-powered-updates-service-brands-restaurants-454721.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: Yelp now make it easier for businesses to capture high-quality leads, streamline restaurant operations, and deliver better customer experiences. - [The anatomy of compelling search ad copy](https://searchengineland.com/the-anatomy-of-compelling-search-ad-copy-12086.md) - Published: 2025-04-29 - Last Modified: 2025-04-28 - Excerpt: Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results. - [What should the title tag length be in 2025?](https://searchengineland.com/title-tag-length-388468.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: Optimizing title tags is key to improving your visibility in Google's SERPs – but no need to stress over character limits. Here's why. - [Tariff turmoil in Google Ads: See how your market share is affected](https://searchengineland.com/tariff-turmoil-in-google-ads-see-how-your-market-share-is-affected-454573.md) - Published: 2025-04-29 - Last Modified: 2025-04-25 - Excerpt: Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market Share Reports. - [20250429 SEL Brief](https://searchengineland.com/20250429-sel-brief-454705.md) - Published: 2025-04-29 - Last Modified: 2025-04-28 - Excerpt: Not available - [OpenAI adds shopping features to ChatGPT Search](https://searchengineland.com/openai-adds-shopping-features-to-chatgpt-search-454714.md) - Published: 2025-04-28 - Last Modified: 2025-04-28 - Excerpt: This works for categories on fashion, beauty, home goods, and electronics. - [Lookback: Google Panda algorithm update launched 13 years ago](https://searchengineland.com/google-panda-update-guide-381104.md) - Published: 2025-02-24 - Last Modified: 2025-04-28 - Excerpt: Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO. - [Smarter ways to visualize search marketing data in 2025](https://searchengineland.com/smarter-ways-to-visualize-search-marketing-data-in-2025-454642.md) - Published: 2025-04-28 - Last Modified: 2025-04-25 - Excerpt: Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy. - [WordPress pages or posts: Which should you use?](https://searchengineland.com/wordpress-pages-vs-posts-385682.md) - Published: 2025-04-28 - Last Modified: 2025-04-25 - Excerpt: Confused about WordPress content types? Find out when to use Pages or Posts to create a site that's easy to manage and SEO-friendly. - [How to calculate link building ROI and justify your SEO investment](https://searchengineland.com/how-to-calculate-link-building-roi-and-justify-your-seo-investment-454484.md) - Published: 2025-04-28 - Last Modified: 2025-04-22 - Excerpt: Is your link building paying off? We've built 25,000+ links using an ROI-focused approach, and here's why you should, too. - [20250428 SEL Brief](https://searchengineland.com/20250428-sel-brief-454653.md) - Published: 2025-04-28 - Last Modified: 2025-04-25 - Excerpt: Not available - [Meta adds dynamic overlays to Advantage+ Catalog ads](https://searchengineland.com/meta-dynamic-overlays-advantage-catalog-ads-454657.md) - Published: 2025-04-25 - Last Modified: 2025-04-25 - Excerpt: Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping. - [GA4 updates: Snapshot templates added, Aggregate Identifiers improved](https://searchengineland.com/ga4-snapshot-templates-aggregate-identifiers-454640.md) - Published: 2025-04-25 - Last Modified: 2025-04-25 - Excerpt: Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution. - [Google hypes AI Overviews, refuses to answer CTR question](https://searchengineland.com/google-hypes-ai-overviews-refuses-to-answer-ctr-question-454637.md) - Published: 2025-04-25 - Last Modified: 2025-04-25 - Excerpt: Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product. - [How to optimize B2B PPC spend when budgets and confidence are low](https://searchengineland.com/how-to-optimize-b2b-ppc-spend-when-budgets-and-confidence-are-low-454592.md) - Published: 2025-04-25 - Last Modified: 2025-04-24 - Excerpt: Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results. - [How to use CRM data to inform and grow your PPC campaigns](https://searchengineland.com/crm-data-ppc-campaigns-454584.md) - Published: 2025-04-25 - Last Modified: 2025-04-24 - Excerpt: Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results. - [20250425 SEL Brief](https://searchengineland.com/20250425-sel-brief-454612.md) - Published: 2025-04-25 - Last Modified: 2025-04-24 - Excerpt: Not available - [Google Ads expands Checkout on Merchant to Demand Gen campaigns](https://searchengineland.com/google-ads-checkout-on-merchant-demand-gen-454609.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate. - [YouTube is testing AI Overviews in its search results](https://searchengineland.com/youtube-ai-overviews-search-results-test-454595.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands? - [YouTube is testing AI Overviews in its search results](https://searchengineland.com/youtube-is-testing-ai-overviews-in-its-search-results-454595.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands? - [ChatGPT with ads: ‘Free-user monetization’ coming in 2026?](https://searchengineland.com/chatgpt-with-ads-coming-454590.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers. - [Meta rolls out ads globally on Threads feed](https://searchengineland.com/threads-ads-global-454562.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities. - [Google Ads API v17 is going away soon](https://searchengineland.com/google-ads-api-v17-sunset-454547.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: Google Ads API v17 will stop working on June 4 - make sure to upgrade now to avoid disruptions. - [Google asserts ownership of all advertiser assets in Local Services Ads](https://searchengineland.com/google-asset-ownership-local-services-ads-454561.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries. - [How to automate your Google Ads workflow with the ChatGPT API](https://searchengineland.com/how-to-automate-your-google-ads-workflow-with-the-chatgpt-api-454527.md) - Published: 2025-04-24 - Last Modified: 2025-04-23 - Excerpt: Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically. - [Domain extensions and SEO: What you need to know](https://searchengineland.com/domain-extensions-seo-454524.md) - Published: 2025-04-24 - Last Modified: 2025-04-23 - Excerpt: Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more. - [20250424 SEL Brief](https://searchengineland.com/20250424-sel-brief-454537.md) - Published: 2025-04-24 - Last Modified: 2025-04-23 - Excerpt: Not available - [Shopify’s checkout overhaul means it’s time to migrate your Google Tags](https://searchengineland.com/shopifys-checkout-overhaul-migrate-google-tags-454540.md) - Published: 2025-04-23 - Last Modified: 2025-04-23 - Excerpt: Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking. - [Google Ads introduces tree table views for enhanced reporting](https://searchengineland.com/google-ads-tree-table-views-454535.md) - Published: 2025-04-23 - Last Modified: 2025-04-23 - Excerpt: Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements. - [Google’s new Demand Gen channel controls available in beta](https://searchengineland.com/googles-demand-gen-channel-controls-beta-454534.md) - Published: 2025-04-23 - Last Modified: 2025-04-23 - Excerpt: Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting. - [Google scraps new cookie prompt in Chrome](https://searchengineland.com/google-cookie-prompt-chrome-454528.md) - Published: 2025-04-23 - Last Modified: 2025-04-23 - Excerpt: Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives. - [Google Ads made simple: Using life events for audience targeting](https://searchengineland.com/google-ads-life-events-audience-targeting-454474.md) - Published: 2025-04-23 - Last Modified: 2025-04-22 - Excerpt: Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more. - [How to choose the best AI visibility tool](https://searchengineland.com/choose-best-ai-visibility-tool-454457.md) - Published: 2025-04-23 - Last Modified: 2025-04-22 - Excerpt: Need a way to track AI rankings? Learn what to look for when choosing among the dozens of new AI visibility tools on the market. - [3 SEO priorities to win organic traffic in 2025](https://searchengineland.com/seo-priorities-win-organic-traffic-454482.md) - Published: 2025-04-23 - Last Modified: 2025-04-22 - Excerpt: With AI interfaces eating search real estate, learn where organic clicks are still happening and how to get them before the window narrows. - [20250423 SEL Brief](https://searchengineland.com/20250423-sel-brief-454487.md) - Published: 2025-04-23 - Last Modified: 2025-04-22 - Excerpt: Not available - [What’s under the hood matters more than ever for SEO success](https://searchengineland.com/whats-under-the-hood-matters-more-than-ever-for-seo-success-454491.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: Your content deserves a foundation built for speed, scale, and search. - [Google Ad spend continues to outpace traffic volume: Report](https://searchengineland.com/google-ad-spend-continues-outpace-traffic-volume-454452.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports. - [ChatGPT search has 41 million average monthly users in EU](https://searchengineland.com/chatgpt-search-41-million-average-monthly-users-eu-454478.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: OpenAI’s ChatGPT search had 41.3 million average monthly users across the EU between October and March. That’s nearly 4x growth from the prior six-month stretch, when it reported having 11.2 million users. Why we care. Brands and businesses need to understand how (or whether) their content is being surfaced in AI-generated responses. ChatGPT search is […] - [ChatGPT releases Memory with Search](https://searchengineland.com/chatgpt-releases-memory-with-search-454465.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history. - [Video Previews come to Google Business Profile verfication](https://searchengineland.com/video-previews-come-to-google-business-profile-verfication-454471.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: This will let you review your video verification video before you submit it. - [The complete guide to high-impact educational video content](https://searchengineland.com/educational-video-content-guide-454430.md) - Published: 2025-04-22 - Last Modified: 2025-04-21 - Excerpt: Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more. - [How to use YouTube Shorts to drive sustained growth, engagement](https://searchengineland.com/youtube-shorts-growth-engagement-454423.md) - Published: 2025-04-22 - Last Modified: 2025-04-21 - Excerpt: More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match. - [20250422 SEL Brief](https://searchengineland.com/20250422-sel-brief-454448.md) - Published: 2025-04-22 - Last Modified: 2025-04-21 - Excerpt: Not available - [Google Ads to show ads in the top ads position, also in the bottom ads position](https://searchengineland.com/google-ads-to-show-ads-in-the-top-ads-position-also-in-the-bottom-ads-position-454447.md) - Published: 2025-04-21 - Last Modified: 2025-04-21 - Excerpt: Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving. - [DOJ unveils plan to end Google’s illegal search monopoly](https://searchengineland.com/google-doj-illegal-monopoly-remedies-454440.md) - Published: 2025-04-21 - Last Modified: 2025-04-21 - Excerpt: The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know. - [New data: Google AI Overviews are hurting click-through rates](https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428.md) - Published: 2025-04-21 - Last Modified: 2025-04-21 - Excerpt: Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries. - [Meta tags for SEO: What you need to know](https://searchengineland.com/meta-tags-for-seo-what-you-need-to-know-454411.md) - Published: 2025-04-21 - Last Modified: 2025-04-18 - Excerpt: Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content. - [How to build a predictable lead gen system with digital ads](https://searchengineland.com/build-predictable-lead-gen-system-digital-ads-454402.md) - Published: 2025-04-21 - Last Modified: 2025-04-18 - Excerpt: Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors. - [Amazon advertising match types: What you need to know](https://searchengineland.com/amazon-advertising-match-types-454405.md) - Published: 2025-04-21 - Last Modified: 2025-04-18 - Excerpt: Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results. - [20250421 SEL Brief](https://searchengineland.com/20250421-sel-brief-454416.md) - Published: 2025-04-21 - Last Modified: 2025-04-18 - Excerpt: Not available - [U.S. search ad revenues surged to 2.9 billion in 2024](https://searchengineland.com/us-search-ad-revenues-2024-454410.md) - Published: 2025-04-18 - Last Modified: 2025-04-18 - Excerpt: Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year. - [The best affiliate networks by need and use case](https://searchengineland.com/affiliate-networks-need-use-case-454387.md) - Published: 2025-04-18 - Last Modified: 2025-04-17 - Excerpt: Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights. - [The ROAS illusion: Rethinking what Google Ads success looks like](https://searchengineland.com/roas-illusion-454361.md) - Published: 2025-04-18 - Last Modified: 2025-04-17 - Excerpt: ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy. - [20250418 SEL Brief](https://searchengineland.com/20250418-sel-brief-454395.md) - Published: 2025-04-18 - Last Modified: 2025-04-17 - Excerpt: Not available - [Google Ads API v19.1 adds new Demand Gen, video campaigns features](https://searchengineland.com/google-ads-api-v191-454397.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade. - [Google Search boss: AI Overviews boost click quality](https://searchengineland.com/google-search-boss-ai-overviews-boost-click-quality-454386.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality clicks,” according to Elizabeth Reid, Head of Google Search, in a new interview. Why we care. Google Search is continuing to evolve in the direction of AI Overviews, where less […] - [Court: Google ‘willfully engaged in anticompetitive acts’](https://searchengineland.com/doj-wins-antitrust-case-google-454371.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers. - [Google Analytics 4 fixes data gaps, now flags issues early](https://searchengineland.com/ga4-data-data-completeness-issue-detection-454366.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection. - [Search behavior, decoded: What platform preference really tells us](https://searchengineland.com/search-behavior-platform-preference-454350.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there. - [4 ways to connect your ads data to generative AI for smarter PPC](https://searchengineland.com/4-ways-to-connect-your-ads-data-to-generative-ai-for-smarter-ppc-454330.md) - Published: 2025-04-17 - Last Modified: 2025-04-16 - Excerpt: LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support. - [20250417 SEL Brief](https://searchengineland.com/20250417-sel-brief-454359.md) - Published: 2025-04-17 - Last Modified: 2025-04-16 - Excerpt: Not available - [Apple rebrands Search Ads as Apple Ads](https://searchengineland.com/apple-search-ads-apple-ads-454356.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results. - [TikTok Ads introduces new exclusion lists](https://searchengineland.com/tiktok-ads-exclusion-lists-454355.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads. - [Google hit with .6 billion lawsuit over search dominance](https://searchengineland.com/google-uk-lawsuit-search-dominance-454344.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses. - [Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024](https://searchengineland.com/google-ads-2024-suspensions-removals-454338.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: Google's annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions. - [Google Ads made simple: Leveraging engaged audiences](https://searchengineland.com/google-ads-engaged-audiences-454293.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across Google platforms. - [CPC inflation: How fast are Google Ads costs rising?](https://searchengineland.com/cpc-inflation-google-ads-costs-rising-fast-454291.md) - Published: 2025-04-16 - Last Modified: 2025-04-15 - Excerpt: CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy. - [Why AI will break the traditional SEO agency model](https://searchengineland.com/ai-break-traditional-seo-agency-model-454317.md) - Published: 2025-04-16 - Last Modified: 2025-04-15 - Excerpt: AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction. - [20250416 SEL Brief](https://searchengineland.com/20250416-sel-brief-454323.md) - Published: 2025-04-16 - Last Modified: 2025-04-15 - Excerpt: Not available - [Google sends personalized growth plans to advertisers, pushing AI-driven solutions](https://searchengineland.com/google-ads-personalized-growth-plans-454295.md) - Published: 2025-04-15 - Last Modified: 2025-04-15 - Excerpt: The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests. - [AI agents in SEO: What you need to know](https://searchengineland.com/ai-agents-seo-454279.md) - Published: 2025-04-15 - Last Modified: 2025-04-14 - Excerpt: Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts. - [Google Search to redirect its country level TLDs to Google.com](https://searchengineland.com/google-search-to-redirect-its-country-level-tlds-to-google-com-454289.md) - Published: 2025-04-15 - Last Modified: 2025-04-15 - Excerpt: Google will gradually roll out this change over the coming months. - [How and why to ‘be the primary source’ for organic search](https://searchengineland.com/primary-source-organic-search-454270.md) - Published: 2025-04-15 - Last Modified: 2025-04-14 - Excerpt: Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape. - [20250415 SEL Brief](https://searchengineland.com/20250415-sel-brief-454284.md) - Published: 2025-04-15 - Last Modified: 2025-04-14 - Excerpt: Not available - [Google’s anti-privacy bill push sparks outrage among advertisers](https://searchengineland.com/google-backlash-california-privacy-bill-454266.md) - Published: 2025-04-14 - Last Modified: 2025-04-14 - Excerpt: Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships. - [Temu pulls its U.S. Google Shopping ads](https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260.md) - Published: 2025-04-14 - Last Modified: 2025-04-14 - Excerpt: The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton. - [Google AI Overview-organic ranking overlap drops after core update](https://searchengineland.com/google-ai-overview-organic-ranking-overlap-drop-core-update-454264.md) - Published: 2025-04-14 - Last Modified: 2025-04-14 - Excerpt: Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update. - [How to track visibility across AI platforms](https://searchengineland.com/how-to-track-visibility-across-ai-platforms-454251.md) - Published: 2025-04-14 - Last Modified: 2025-04-14 - Excerpt: Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more. - [Short-form, big impact: What creators can teach performance marketers](https://searchengineland.com/short-form-big-impact-what-creators-can-teach-performance-marketers-454217.md) - Published: 2025-04-14 - Last Modified: 2025-04-14 - Excerpt: Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads. - [Is keyword targeting as impossible as spinning straw into gold?](https://searchengineland.com/is-keyword-targeting-as-impossible-as-spinning-straw-into-gold-454205.md) - Published: 2025-04-14 - Last Modified: 2025-04-14 - Excerpt: Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance. - [20250414 SEL Brief](https://searchengineland.com/20250414-sel-brief-454244.md) - Published: 2025-04-14 - Last Modified: 2025-04-11 - Excerpt: Not available - [Google officially rolls out links in AI Overviews to its own search results](https://searchengineland.com/google-links-ai-overviews-to-own-search-results-454239.md) - Published: 2025-04-10 - Last Modified: 2025-04-10 - Excerpt: After testing this for a month, Google officially rolled out this method to help searchers explore more topics. - [Google officiall rollouts out links in AI Overviews to its own search results](https://searchengineland.com/google-officiall-rollouts-out-links-in-ai-overviews-to-its-own-search-results-454239.md) - Published: 2025-04-10 - Last Modified: 2025-04-10 - Excerpt: After testing this for a month, Google has officially rolled out this method to help searchers explore more topics. - [Uber Advertising partners with Instacart to expand CPG reach](https://searchengineland.com/uber-instacart-advertising-454237.md) - Published: 2025-04-10 - Last Modified: 2025-04-10 - Excerpt: The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S. - [Marin Software plans to shut down after years of decline](https://searchengineland.com/marin-software-shutting-down-454228.md) - Published: 2025-04-10 - Last Modified: 2025-04-10 - Excerpt: Once one of the leading search and social marketing platform providers, Marin Software announces its plan of dissolution and liquidation. - [Google Performance Max gets new customer goals, image controls](https://searchengineland.com/google-performance-max-new-customer-goals-image-controls-454209.md) - Published: 2025-04-10 - Last Modified: 2025-04-10 - Excerpt: Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements. - [A testing primer for B2B paid social creative optimization](https://searchengineland.com/b2b-paid-social-creative-optimization-454162.md) - Published: 2025-04-10 - Last Modified: 2025-04-09 - Excerpt: Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta. - [Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers](https://searchengineland.com/google-ai-powered-serps-strategies-recipe-travel-lifestyle-bloggers-454170.md) - Published: 2025-04-10 - Last Modified: 2025-04-09 - Excerpt: Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape. - [Beyond tagging: High-value GenAI use cases for DAM](https://searchengineland.com/beyond-tagging-high-value-genai-use-cases-for-dam-454084.md) - Published: 2025-04-10 - Last Modified: 2025-04-07 - Excerpt: DAM + generative AI = A new paradigm for creatives and martech leaders. - [20250410 SEL Brief](https://searchengineland.com/20250410-sel-brief-454175.md) - Published: 2025-04-10 - Last Modified: 2025-04-09 - Excerpt: Not available - [26 A/B testing ideas to increase click-through rates and boost conversions](https://searchengineland.com/26-a-b-testing-ideas-to-increase-click-through-rates-and-boost-conversions-454204.md) - Published: 2025-04-09 - Last Modified: 2025-04-09 - Excerpt: From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales. - [Google quality raters now assess whether content is AI-generated](https://searchengineland.com/google-quality-raters-content-ai-generated-454161.md) - Published: 2025-04-09 - Last Modified: 2025-04-09 - Excerpt: Auto or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update. - [Google Search Analytics API gains hourly break down for past 10 days](https://searchengineland.com/google-search-analytics-api-gains-hourly-break-down-for-past-10-days-454167.md) - Published: 2025-04-09 - Last Modified: 2025-04-09 - Excerpt: Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API. - [Google Ads Sitelink Assets: Everything you need to know](https://searchengineland.com/google-ads-sitelink-assets-454135.md) - Published: 2025-04-09 - Last Modified: 2025-04-08 - Excerpt: Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more. - [Google to expand Discover Google’s desktop homepage](https://searchengineland.com/google-to-expand-discover-googles-desktop-homepage-454155.md) - Published: 2025-04-09 - Last Modified: 2025-04-09 - Excerpt: Google has been testing this for years, but kicked up its testing over the past several days. - [3 ways to optimize for AI search bots](https://searchengineland.com/3-ways-to-optimize-for-ai-search-bots-454132.md) - Published: 2025-04-09 - Last Modified: 2025-04-08 - Excerpt: Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms. - [Personal SEO: How to get found and stand out](https://searchengineland.com/personal-seo-454136.md) - Published: 2025-04-09 - Last Modified: 2025-04-08 - Excerpt: Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients. - [20250409 SEL Brief](https://searchengineland.com/20250409-sel-brief-454151.md) - Published: 2025-04-09 - Last Modified: 2025-04-08 - Excerpt: Not available - [How AI-powered search is reshaping SEO (and what to do about it)](https://searchengineland.com/how-ai-powered-search-is-reshaping-seo-and-what-to-do-about-it-454153.md) - Published: 2025-04-08 - Last Modified: 2025-04-08 - Excerpt: From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online. - [Google vision match vs. traditional search: Early insights on AI shopping tool](https://searchengineland.com/google-vision-match-traditional-search-454046.md) - Published: 2025-04-08 - Last Modified: 2025-04-07 - Excerpt: Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems. - [Your 2025 playbook for AI-powered cross-channel brand visibility](https://searchengineland.com/your-2025-playbook-for-ai-powered-cross-channel-brand-visibility-454026.md) - Published: 2025-04-08 - Last Modified: 2025-04-07 - Excerpt: Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility. - [Google Search Console updates its Merchant opportunities report](https://searchengineland.com/google-search-console-updates-its-merchant-opportunities-report-454123.md) - Published: 2025-04-08 - Last Modified: 2025-04-08 - Excerpt: This was previously named the Search Console Shopping tab listings report. - [20250408 SEL Brief](https://searchengineland.com/20250408-sel-brief-454082.md) - Published: 2025-04-08 - Last Modified: 2025-04-07 - Excerpt: Not available - [The uncontested paid search problem and what it’s costing you](https://searchengineland.com/the-uncontested-paid-search-problem-and-what-its-costing-you-454117.md) - Published: 2025-04-07 - Last Modified: 2025-04-07 - Excerpt: You may be bidding against yourself on Google—without even knowing it. - [Advertisers pull back from TikTok, boost Meta amid ban uncertainty](https://searchengineland.com/tiktok-meta-advertisers-q12025-454041.md) - Published: 2025-04-07 - Last Modified: 2025-04-07 - Excerpt: TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms. - [Google AI Mode lets you ask questions with images](https://searchengineland.com/google-ai-mode-lets-you-ask-questions-with-images-454017.md) - Published: 2025-04-07 - Last Modified: 2025-04-07 - Excerpt: Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers. - [Google credits Gemini for better detection of fake business reviews and maps spam](https://searchengineland.com/google-credits-gemini-for-better-detection-of-fake-business-reviews-and-maps-spam-454019.md) - Published: 2025-04-07 - Last Modified: 2025-04-06 - Excerpt: Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year. - [Dealing with Google Ads frustrations: Poor support, suspensions, rising costs](https://searchengineland.com/google-ads-frustrations-support-suspensions-costs-453947.md) - Published: 2025-04-07 - Last Modified: 2025-04-04 - Excerpt: Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change. - [Integrating SEO into omnichannel marketing for seamless engagement](https://searchengineland.com/seo-omnichannel-marketing-seamless-engagement-453949.md) - Published: 2025-04-07 - Last Modified: 2025-04-04 - Excerpt: Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint. - [20250407 SEL Brief](https://searchengineland.com/20250407-sel-brief-453971.md) - Published: 2025-04-07 - Last Modified: 2025-04-04 - Excerpt: Not available - [Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses](https://searchengineland.com/apple-preference-ranking-guidelines-453945.md) - Published: 2025-04-04 - Last Modified: 2025-04-04 - Excerpt: An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more. - [Trump extends TikTok sale/shutdown deadline by another 75 days](https://searchengineland.com/trump-extends-tiktok-sale-shutdown-75-days-453968.md) - Published: 2025-04-04 - Last Modified: 2025-04-04 - Excerpt: ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform. - [Google Demand Gen ads now feature landing page screenshots](https://searchengineland.com/google-ads-demand-gen-screenshots-453960.md) - Published: 2025-04-04 - Last Modified: 2025-04-04 - Excerpt: The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking. - [Google Analytics rolls out Generated Insights feature to decode data fluctuations](https://searchengineland.com/google-analytics-generated-insights-453956.md) - Published: 2025-04-04 - Last Modified: 2025-04-04 - Excerpt: Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions. - [Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report](https://searchengineland.com/google-ads-ecommerce-pmax-report-453842.md) - Published: 2025-04-04 - Last Modified: 2025-04-04 - Excerpt: The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. - [Microsoft officially launches Copilot Search in Bing](https://searchengineland.com/microsoft-officially-launches-copilot-search-in-bing-453958.md) - Published: 2025-04-04 - Last Modified: 2025-04-04 - Excerpt: After testing this for a couple of months, the new way to see curated answers in Bing Search is live. - [5 key reasons SEO efforts fall short of business expectations](https://searchengineland.com/seo-efforts-business-expectations-453875.md) - Published: 2025-04-04 - Last Modified: 2025-04-03 - Excerpt: From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth. - [How to optimize your company’s Google knowledge panel](https://searchengineland.com/optimize-company-google-knowledge-panel-453882.md) - Published: 2025-04-04 - Last Modified: 2025-04-03 - Excerpt: Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility. - [20250404 SEL Brief](https://searchengineland.com/20250404-sel-brief-453919.md) - Published: 2025-04-04 - Last Modified: 2025-04-03 - Excerpt: Not available - [Build a smarter SEO content strategy](https://searchengineland.com/build-a-smarter-seo-content-strategy-453923.md) - Published: 2025-04-03 - Last Modified: 2025-04-03 - Excerpt: Align your content with what people are actually searching for. - [Google launches automatic marketing content extraction](https://searchengineland.com/google-automatic-marketing-content-extraction-453914.md) - Published: 2025-04-03 - Last Modified: 2025-04-03 - Excerpt: Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond. - [How generative information retrieval is reshaping search](https://searchengineland.com/generative-information-retrieval-search-453881.md) - Published: 2025-04-03 - Last Modified: 2025-04-03 - Excerpt: Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic. - [Do exact match domains have value in 2025?](https://searchengineland.com/exact-match-domains-value-453837.md) - Published: 2025-04-03 - Last Modified: 2025-04-02 - Excerpt: Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you. - [Why your site got deindexed from Google and what to do about it](https://searchengineland.com/site-deindexed-google-453826.md) - Published: 2025-04-03 - Last Modified: 2025-04-02 - Excerpt: Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing. - [20250403 SEL Brief](https://searchengineland.com/20250403-sel-brief-453849.md) - Published: 2025-04-03 - Last Modified: 2025-04-02 - Excerpt: Not available - [The impact of ChatGPT and generative AI on search](https://searchengineland.com/the-impact-of-chatgpt-and-generative-ai-on-search-453868.md) - Published: 2025-04-02 - Last Modified: 2025-04-02 - Excerpt: Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive. - [Google working on restoring Local Service Ads advertiser console](https://searchengineland.com/google-working-on-restoring-local-service-ads-advertiser-console-453856.md) - Published: 2025-04-02 - Last Modified: 2025-04-02 - Excerpt: Advertisers have been complaining all day about being unable to manage their LSAs. - [Amazon makes surprise bid for TikTok ahead of U.S. ban deadline](https://searchengineland.com/amazon-tiktok-bid-453839.md) - Published: 2025-04-02 - Last Modified: 2025-04-02 - Excerpt: Amazon's last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn't being taken seriously. - [Google AI Overviews spiked during March 2025 core update](https://searchengineland.com/google-ai-overviews-spike-march-2025-core-update-453841.md) - Published: 2025-04-02 - Last Modified: 2025-04-02 - Excerpt: More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update. - [Google Ads Display Keywords: Everything you need to know](https://searchengineland.com/google-ads-display-keywords-453802.md) - Published: 2025-04-02 - Last Modified: 2025-04-01 - Excerpt: Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices. - [LLMs are driving referral traffic – but what about engagement?](https://searchengineland.com/llms-referral-traffic-engagement-453798.md) - Published: 2025-04-02 - Last Modified: 2025-04-01 - Excerpt: AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility. - [20250402 SEL Brief](https://searchengineland.com/20250402-sel-brief-453806.md) - Published: 2025-04-02 - Last Modified: 2025-04-01 - Excerpt: Not available - [What counts as a “good” conversion rate in 2025?](https://searchengineland.com/what-counts-as-a-good-conversion-rate-in-2025-453814.md) - Published: 2025-04-01 - Last Modified: 2025-04-01 - Excerpt: New industry benchmarks reveal what success really looks like. Stop guessing and start optimizing. - [Google partners with Roblox on video ads](https://searchengineland.com/roblox-google-video-ads-453796.md) - Published: 2025-04-01 - Last Modified: 2025-04-01 - Excerpt: The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. - [Indexing and SEO: 9 steps to get your content indexed by Google and Bing](https://searchengineland.com/content-indexing-seo-google-bing-453748.md) - Published: 2025-04-01 - Last Modified: 2025-03-31 - Excerpt: No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results. - [Data providers: Google March 2025 core update had similar volatility to the previous update](https://searchengineland.com/data-providers-google-march-2025-core-update-had-similar-volatility-to-the-previous-update-453778.md) - Published: 2025-04-01 - Last Modified: 2025-04-01 - Excerpt: Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update. - [Your guide to Google Ads Smart Bidding](https://searchengineland.com/your-guide-to-google-ads-smart-bidding-453765.md) - Published: 2025-04-01 - Last Modified: 2025-04-01 - Excerpt: Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains. - [Microsoft Advertising will start enforcing Consent Mode in May](https://searchengineland.com/microsoft-advertising-enforce-consent-mode-453764.md) - Published: 2025-03-31 - Last Modified: 2025-03-31 - Excerpt: Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations. - [Google Ads policy update: More ads, new rules](https://searchengineland.com/google-ads-policy-update-more-ads-new-rules-453762.md) - Published: 2025-03-31 - Last Modified: 2025-03-31 - Excerpt: Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations. - [Reddit Ads rolls out new SMB tools to boost campaign Performance](https://searchengineland.com/reddit-ads-rolls-out-new-smb-tools-to-boost-campaign-performance-453746.md) - Published: 2025-03-31 - Last Modified: 2025-03-31 - Excerpt: Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively. - [The next wave of search: AI Mode, deep research and beyond](https://searchengineland.com/search-ai-mode-deep-research-453744.md) - Published: 2025-03-31 - Last Modified: 2025-03-31 - Excerpt: Discover how deep research and agentic AI models are transforming search and the way users find information. - [Pagination and SEO: What you need to know in 2025](https://searchengineland.com/pagination-seo-what-you-need-to-know-453707.md) - Published: 2025-03-31 - Last Modified: 2025-03-30 - Excerpt: Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency. - [Ad hijacking: Understanding the threat and learning from Adidas](https://searchengineland.com/ad-hijacking-understanding-the-threat-and-learning-from-adidas-453693.md) - Published: 2025-03-31 - Last Modified: 2025-03-28 - Excerpt: Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring. - [20250331 SEL Brief](https://searchengineland.com/20250331-sel-brief-453702.md) - Published: 2025-03-31 - Last Modified: 2025-03-28 - Excerpt: Not available - [Google settles 0 Million advertising dispute](https://searchengineland.com/google-settles-100-million-advertising-dispute-453706.md) - Published: 2025-03-28 - Last Modified: 2025-03-28 - Excerpt: Google’s 0 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations. - [5 undervalued skills to complement PPC management](https://searchengineland.com/undervalued-skills-complement-ppc-management-453687.md) - Published: 2025-03-28 - Last Modified: 2025-03-27 - Excerpt: Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you. - [Meet LLMs.txt, a proposed standard for AI website content crawling](https://searchengineland.com/llms-txt-proposed-standard-453676.md) - Published: 2025-03-28 - Last Modified: 2025-03-28 - Excerpt: Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention. - [20250328 SEL Brief](https://searchengineland.com/20250328-sel-brief-453677.md) - Published: 2025-03-28 - Last Modified: 2025-03-27 - Excerpt: Not available - [LinkedIn introduces AI and automation tools to improve ad performance](https://searchengineland.com/linkedin-ai-automation-tools-ad-performance-453679.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort. - [Think email is dead? Think again.](https://searchengineland.com/think-email-is-dead-think-again-453681.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. - [Google Demand Gen get new conversion tracking columns](https://searchengineland.com/google-demand-gen-platform-comparable-453666.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance visibility. - [Google drops AI while browsing feature](https://searchengineland.com/google-drops-ai-while-browsing-feature-453671.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: This feature allowed you to, while browsing a webpage, ask Google to generate key points from the page. - [Remote, content SEO roles in decline: Report](https://searchengineland.com/remote-content-seo-roles-decline-453664.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: The median salary of all open SEO positions was ,000. Majority of open positions with salary range of 0,000 to 0,000 mentioned AI. - [Google March 2025 core update rollout is now complete](https://searchengineland.com/google-march-2025-core-update-rollout-is-now-complete-453364.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: This update took 7 days to roll out and was a typical Google core update. - [6 easy ways to adapt your SEO strategy for stronger AI visibility](https://searchengineland.com/adapt-seo-strategy-stronger-ai-visibility-453641.md) - Published: 2025-03-27 - Last Modified: 2025-03-26 - Excerpt: AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead. - [20250327 SEL Brief](https://searchengineland.com/20250327-sel-brief-453652.md) - Published: 2025-03-27 - Last Modified: 2025-03-26 - Excerpt: Not available - [Maximize Conversion Value: Google Ads bidding explained](https://searchengineland.com/maximize-conversion-value-google-ads-bidding-explained-453638.md) - Published: 2025-03-26 - Last Modified: 2025-03-26 - Excerpt: Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer. - [How to build a better, smarter, more discoverable site architecture](https://searchengineland.com/site-architecture-better-smarter-discoverable-453596.md) - Published: 2025-03-26 - Last Modified: 2025-03-26 - Excerpt: Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes. - [Why SEO fundamentals are 10x more important now](https://searchengineland.com/seo-fundamentals-more-important-453581.md) - Published: 2025-03-26 - Last Modified: 2025-03-25 - Excerpt: Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world. - [AI, SEO, and Client Success: 7 Agency Trends Defining the Year](https://searchengineland.com/ai-seo-and-client-success-7-agency-trends-defining-the-year-453505.md) - Published: 2025-03-26 - Last Modified: 2025-03-25 - Excerpt: Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility. - [Google rolls out AI Overviews In EU regions](https://searchengineland.com/google-rolls-out-ai-overviews-in-eu-regions-453595.md) - Published: 2025-03-26 - Last Modified: 2025-03-26 - Excerpt: Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland. - [20250326 SEL Brief](https://searchengineland.com/20250326-sel-brief-453569.md) - Published: 2025-03-26 - Last Modified: 2025-03-25 - Excerpt: Not available - [Ex-Google exec: Giving traffic to publishers ‘a necessary evil’](https://searchengineland.com/google-traffic-publishers-necessary-evil-453562.md) - Published: 2025-03-25 - Last Modified: 2025-03-25 - Excerpt: In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time. - [How geotagging photos affects Google Business Profile rank: Study](https://searchengineland.com/geotagging-photos-google-business-profile-rank-453525.md) - Published: 2025-03-25 - Last Modified: 2025-03-24 - Excerpt: How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on 'near me' vs city-based Google ranking. - [Google Business Profile bug prevents adding new businesses](https://searchengineland.com/google-business-profile-bug-prevents-adding-new-businesses-453555.md) - Published: 2025-03-25 - Last Modified: 2025-03-25 - Excerpt: There seems to be an issue with phone numbers preventing you from creating new business profiles and also phone numbers being removed from some existing business profiles. - [Answer engine optimization: 6 AI models you should optimize for](https://searchengineland.com/answer-engine-optimization-ai-models-453509.md) - Published: 2025-03-25 - Last Modified: 2025-03-24 - Excerpt: Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO. - [20250325 SEL Brief](https://searchengineland.com/20250325-sel-brief-453550.md) - Published: 2025-03-25 - Last Modified: 2025-03-24 - Excerpt: Not available - [Google AI Mode rolling out to second batch of users now](https://searchengineland.com/google-ai-mode-rolling-out-to-second-batch-of-users-now-453553.md) - Published: 2025-03-24 - Last Modified: 2025-03-24 - Excerpt: For the first hour or so, the invites to try out AI Mode from Google did not work - but now it does. - [Google Merchant Center to align click reporting with Google Ads](https://searchengineland.com/google-merchant-center-to-align-click-reporting-with-google-ads-453524.md) - Published: 2025-03-24 - Last Modified: 2025-03-24 - Excerpt: You can expect some of your current and old reports to change when this update happens. - [SEO execution: Understanding goals, strategy, and planning](https://searchengineland.com/seo-goals-strategy-planning-453492.md) - Published: 2025-03-24 - Last Modified: 2025-03-21 - Excerpt: SEO isn’t just about tactics – it’s about setting the right goals, crafting a strategic vision, and executing a clear plan. - [Social search is Gen Z’s Google: Are you visible where it matters?](https://searchengineland.com/social-search-gen-z-visibility-453502.md) - Published: 2025-03-24 - Last Modified: 2025-03-21 - Excerpt: From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands. - [Are you wasting your Google Ads budget bidding against yourself?](https://searchengineland.com/are-you-wasting-your-google-ads-budget-bidding-against-yourself-453325.md) - Published: 2025-03-24 - Last Modified: 2025-03-21 - Excerpt: Are you unknowingly bidding against yourself on Google Ads? Learn how to stop wasting your budget on uncontested paid search ads. - [20250324 SEL Brief](https://searchengineland.com/20250324-sel-brief-453497.md) - Published: 2025-03-24 - Last Modified: 2025-03-21 - Excerpt: Not available - [Google: Not all sites will fully recover with future core algorithm updates](https://searchengineland.com/google-not-all-sites-will-fully-recover-with-future-core-algorithm-updates-453507.md) - Published: 2025-03-21 - Last Modified: 2025-03-21 - Excerpt: Google will however keep working to reward content creators; but not all deserve to rank well at this point. - [Google Adds Search Terms Visibility to Performance Max Campaigns](https://searchengineland.com/google-adds-search-terms-visibility-to-performance-max-campaigns-453489.md) - Published: 2025-03-21 - Last Modified: 2025-03-21 - Excerpt: Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report. - [6 free Chrome extensions for PPC](https://searchengineland.com/free-chrome-extensions-ppc-453435.md) - Published: 2025-03-21 - Last Modified: 2025-03-20 - Excerpt: Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger. - [Beyond Google: How to put a total search strategy together](https://searchengineland.com/beyond-google-how-to-put-a-total-search-strategy-together-453443.md) - Published: 2025-03-21 - Last Modified: 2025-03-20 - Excerpt: Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more. - [20250321 SEL Brief](https://searchengineland.com/20250321-sel-brief-453474.md) - Published: 2025-03-21 - Last Modified: 2025-03-20 - Excerpt: Not available - [Templates, tactics, and tips from 1,000 high-converting pages](https://searchengineland.com/templates-tactics-and-tips-from-1000-high-converting-pages-453483.md) - Published: 2025-03-20 - Last Modified: 2025-03-20 - Excerpt: What do top-performing landing pages have in common? Find out in this guide featuring high-converting examples and actionable design strategies. - [Google Search Console API gains 24-hour hourly data for past 8 days coming soon](https://searchengineland.com/google-search-console-api-gains-24-hour-hourly-data-for-past-8-days-coming-soon-453475.md) - Published: 2025-03-20 - Last Modified: 2025-03-20 - Excerpt: Now you can programmatically get access to the 24-hour search performance data from the Search Console API. - [Google’s AI Mode: Here’s what matters for SEOs and marketers](https://searchengineland.com/google-ai-mode-what-matters-seo-marketing-453461.md) - Published: 2025-03-20 - Last Modified: 2025-03-20 - Excerpt: Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing. - [Google may remove your page from search if users don’t interact with it](https://searchengineland.com/google-search-remove-page-no-interactions-453458.md) - Published: 2025-03-20 - Last Modified: 2025-03-20 - Excerpt: Google once again confirms user interactions play a role in ranking and indexing, especially if users don't click on pages in search results. - [Microsoft Bing/Copilot use schema for its LLMs](https://searchengineland.com/microsoft-bing-copilot-use-schema-for-its-llms-453455.md) - Published: 2025-03-20 - Last Modified: 2025-03-20 - Excerpt: Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand. - [SEO priorities for 2025: Your guide to search success](https://searchengineland.com/seo-priorities-2025-453418.md) - Published: 2025-03-20 - Last Modified: 2025-03-20 - Excerpt: SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results. - [Reddit SEO: Everything you need to know](https://searchengineland.com/reddit-seo-453406.md) - Published: 2025-03-20 - Last Modified: 2025-03-19 - Excerpt: Reddit’s search dominance is growing. Here’s how to harness its SEO potential effectively to boost visibility. - [How to expand from Meta Ads into Google Ads](https://searchengineland.com/meta-ads-expand-google-ads-453402.md) - Published: 2025-03-20 - Last Modified: 2025-03-19 - Excerpt: Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth. - [20250320 SEL Brief](https://searchengineland.com/20250320-sel-brief-453426.md) - Published: 2025-03-20 - Last Modified: 2025-03-19 - Excerpt: Not available - [What today’s consumers expect — and how marketers should respond](https://searchengineland.com/what-todays-consumers-expect-and-how-marketers-should-respond-453431.md) - Published: 2025-03-19 - Last Modified: 2025-03-19 - Excerpt: Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast. - [How to integrate GEO with SEO](https://searchengineland.com/integrate-geo-seo-453351.md) - Published: 2025-03-19 - Last Modified: 2025-03-18 - Excerpt: Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition. - [Microsoft to enforce consent compliance for advertisers](https://searchengineland.com/microsoft-consent-compliance-advertisers-453415.md) - Published: 2025-03-19 - Last Modified: 2025-03-19 - Excerpt: This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking. - [82% of Google AI Overviews citations come from deep pages: Report](https://searchengineland.com/google-ai-overviews-citations-deep-pages-453414.md) - Published: 2025-03-19 - Last Modified: 2025-03-19 - Excerpt: Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages. - [Detailed demographics in Google Ads: Targeting with precision](https://searchengineland.com/google-ad-detailed-demographics-in-google-ads-453358.md) - Published: 2025-03-19 - Last Modified: 2025-03-18 - Excerpt: Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend. - [How to optimize for ROAS in Google Ads using LTV insights](https://searchengineland.com/optimize-roas-google-ads-ltv-insights-453367.md) - Published: 2025-03-19 - Last Modified: 2025-03-18 - Excerpt: Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability. - [7 power moves to accelerate your PPC career](https://searchengineland.com/accelerate-ppc-career-453360.md) - Published: 2025-03-19 - Last Modified: 2025-03-18 - Excerpt: Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success. - [How Deming’s 14 principles provide the foundation for Positionless Marketing](https://searchengineland.com/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-453300.md) - Published: 2025-03-19 - Last Modified: 2025-03-17 - Excerpt: Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation. - [20250319 SEL Brief](https://searchengineland.com/20250319-sel-brief-453397.md) - Published: 2025-03-19 - Last Modified: 2025-03-18 - Excerpt: Not available - [Google Ads rolls out channel control for Demand Gen campaigns](https://searchengineland.com/google-ads-channel-control-demand-gen-campaigns-453385.md) - Published: 2025-03-18 - Last Modified: 2025-03-18 - Excerpt: Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge. - [Bing pushes ad-heavy search results with 7+ sponsored listings](https://searchengineland.com/bing-ad-heavy-search-results-453379.md) - Published: 2025-03-18 - Last Modified: 2025-03-18 - Excerpt: Users report seeing search pages dominated by ads with minimal organic content. - [Google AI Overviews caught linking back to its own search results](https://searchengineland.com/google-ai-overviews-caught-linking-back-to-its-own-search-results-453376.md) - Published: 2025-03-18 - Last Modified: 2025-03-18 - Excerpt: Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right, Google is testing linking the AI Overviews back to new search queries on Google.com. What it looks like. I posted a screenshot […] - [Bing Webmaster Tools Search Performance reports gains comparisons](https://searchengineland.com/bing-webmaster-tools-search-performance-gains-comparisons-453318.md) - Published: 2025-03-18 - Last Modified: 2025-03-17 - Excerpt: You can now compare clicks, impressions, CTR, keywords, and pages across dates in the performance reports. - [Bing Webmaster Tools Copilot feature now available to all users](https://searchengineland.com/bing-webmaster-tools-copilot-feature-now-available-to-all-users-453311.md) - Published: 2025-03-18 - Last Modified: 2025-03-17 - Excerpt: This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone. - [4 SEO practices with diminishing returns](https://searchengineland.com/seo-practices-diminishing-returns-453286.md) - Published: 2025-03-18 - Last Modified: 2025-03-17 - Excerpt: Some SEO tactics work – until they don’t. Learn which ones lose value over time and how to optimize smarter. - [Bluesky for PPC: What you need to know](https://searchengineland.com/bluesky-ppc-453293.md) - Published: 2025-03-18 - Last Modified: 2025-03-17 - Excerpt: Bluesky's rapid growth is gaining attention — but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities. - [How to use Google Search Console for keyword research](https://searchengineland.com/how-to-use-google-search-console-for-keyword-research-453303.md) - Published: 2025-03-18 - Last Modified: 2025-03-17 - Excerpt: Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how. - [20250318 SEL Brief](https://searchengineland.com/20250318-sel-brief-453326.md) - Published: 2025-03-18 - Last Modified: 2025-03-17 - Excerpt: Not available - [Generative AI use surging among consumers for online shopping: Report](https://searchengineland.com/generative-ai-surging-online-shopping-report-453312.md) - Published: 2025-03-17 - Last Modified: 2025-03-17 - Excerpt: Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert. - [Reddit adds Hide option for ads across platform](https://searchengineland.com/reddit-ads-hide-453306.md) - Published: 2025-03-17 - Last Modified: 2025-03-17 - Excerpt: New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience. - [Microsoft Tests Local Business tags on Bing Search Ads](https://searchengineland.com/microsoft-ads-bing-local-business-tag-test-453298.md) - Published: 2025-03-17 - Last Modified: 2025-03-17 - Excerpt: The Local business tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising. - [The new SEO imperative: Building your brand](https://searchengineland.com/seo-imperative-brand-building-453277.md) - Published: 2025-03-17 - Last Modified: 2025-03-16 - Excerpt: Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results. - [Refreshing content: How to update old content to drive new traffic](https://searchengineland.com/refreshing-content-drive-traffic-453280.md) - Published: 2025-03-17 - Last Modified: 2025-03-16 - Excerpt: Don’t let good content go to waste. Here’s why refreshing old blog posts and pages is key to staying relevant and driving organic traffic. - [AI and online reputation: How to stay in control](https://searchengineland.com/ai-brand-reputation-453283.md) - Published: 2025-03-17 - Last Modified: 2025-03-17 - Excerpt: Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up. - [20250317 SEL Brief](https://searchengineland.com/20250317-sel-brief-453271.md) - Published: 2025-03-17 - Last Modified: 2025-03-14 - Excerpt: Not available - [Google to replace Google Assistant with Gemini](https://searchengineland.com/google-to-replace-google-assistant-with-gemini-453269.md) - Published: 2025-03-14 - Last Modified: 2025-03-14 - Excerpt: This change will roll out to most devices except Android 9 or earlier (and some other devices). - [Google shares AI and human evaluating process for policy violations](https://searchengineland.com/google-shares-ai-and-human-evaluating-process-for-policy-violations-453267.md) - Published: 2025-03-14 - Last Modified: 2025-03-14 - Excerpt: Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency. - [Google’s Demand Gen upgrade: Key changes and success strategies](https://searchengineland.com/google-demand-gen-upgrade-strategies-453242.md) - Published: 2025-03-14 - Last Modified: 2025-03-13 - Excerpt: From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns. - [How to make engaging long-form YouTube videos](https://searchengineland.com/make-engaging-long-form-youtube-videos-453229.md) - Published: 2025-03-14 - Last Modified: 2025-03-13 - Excerpt: Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility. - [Navigating Google’s site reputation abuse policy: What publishers need to know](https://searchengineland.com/google-site-reputation-abuse-policy-publishers-453251.md) - Published: 2025-03-14 - Last Modified: 2025-03-13 - Excerpt: Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more. - [20250314 SEL Brief](https://searchengineland.com/20250314-sel-brief-453244.md) - Published: 2025-03-14 - Last Modified: 2025-03-13 - Excerpt: Not available - [YouTube gives brands and creators new linking tools](https://searchengineland.com/youtube-brand-creato-linking-tools-453256.md) - Published: 2025-03-13 - Last Modified: 2025-03-13 - Excerpt: YouTube introduces creator-initiated requests and API automation to simplify sponsored content management. - [Google March 2025 core update rolling out now](https://searchengineland.com/google-march-2025-core-update-rolling-out-now-453253.md) - Published: 2025-03-13 - Last Modified: 2025-03-13 - Excerpt: Google has released the March 2025 core update today, Google said this core update “rollout may take up to 2 weeks to complete.” Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems, which is why Google announces them. This is the first core update […] - [Google unveils asset testing for Performance Max retail campaigns](https://searchengineland.com/google-asset-testing-performance-max-retail-453236.md) - Published: 2025-03-13 - Last Modified: 2025-03-13 - Excerpt: Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. - [Google Analytics rolls out percentages in reports, adds issue notifications](https://searchengineland.com/google-analytics-percentages-reports-issue-notifications-453234.md) - Published: 2025-03-13 - Last Modified: 2025-03-13 - Excerpt: Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues. - [How does your landing page performance compare?](https://searchengineland.com/how-does-your-landing-page-performance-compare-453224.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry. - [20250313 SEL Brief](https://searchengineland.com/20250313-sel-brief-453221.md) - Published: 2025-03-13 - Last Modified: 2025-03-12 - Excerpt: Not available - [SMX Advanced](https://searchengineland.com/advanced-391110.md) - Published: 2023-01-06 - Last Modified: 2025-03-12 - Excerpt: Not available - [SMB websites see rising traffic from ChatGPT and other AI engines](https://searchengineland.com/smb-websites-rising-traffic-chatgpt-ai-engines-453201.md) - Published: 2025-03-13 - Last Modified: 2025-03-12 - Excerpt: ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health. - [20250312 SEL Brief](https://searchengineland.com/20250312-sel-brief-453174.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Not available - [Google Ads Editor 2.9 brings 8 new features for advertisers](https://searchengineland.com/google-ads-editor-2-9-453215.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools. - [Google upgrades Display & Video 360 for CTV advertisers](https://searchengineland.com/google-display-video-360-upgrades-453214.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights. - [Meta wants its advertisers to connect to Google Analytics](https://searchengineland.com/meta-advertisers-google-analytics-453211.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts. - [Using Date published + Date updated can wreck your organic CTR](https://searchengineland.com/date-published-date-updated-organic-ctr-453209.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate. - [Google Shopping now shows ‘Price at Checkout’](https://searchengineland.com/google-shopping-price-at-checkout-453170.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes. - [SMX Advanced – Agenda](https://searchengineland.com/agenda-394146.md) - Published: 2023-03-09 - Last Modified: 2025-03-12 - Excerpt: Not available - [Top 5 tactics to boost PPC lead quality in 2025](https://searchengineland.com/boost-ppc-lead-quality-tactics-453177.md) - Published: 2025-03-13 - Last Modified: 2025-03-12 - Excerpt: Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects. - [Google expands Search Max beta to more accounts](https://searchengineland.com/google-search-max-beta-expands-453195.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings. - [How to withstand algorithm updates and optimize for AI search](https://searchengineland.com/withstand-algorithm-updates-optimize-ai-search-453182.md) - Published: 2025-03-13 - Last Modified: 2025-03-12 - Excerpt: Learn to navigate algorithm updates, measure brand visibility in LLMs, and influence AI knowledge systems. - [Why website content won’t boost your Google Maps keyword rankings](https://searchengineland.com/website-content-google-maps-keyword-rankings-453143.md) - Published: 2025-03-12 - Last Modified: 2025-03-11 - Excerpt: Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle. - [Outsmarting Google Ads: Insider strategies to navigate changes like a pro](https://searchengineland.com/outsmarting-google-ads-insider-strategies-453124.md) - Published: 2025-03-12 - Last Modified: 2025-03-11 - Excerpt: Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter. - [Why SEO is still key to visibility on search, social, and AI platforms](https://searchengineland.com/seo-visibility-search-social-ai-platforms-453165.md) - Published: 2025-03-12 - Last Modified: 2025-03-11 - Excerpt: No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization. - [AI search engines often make up citations and answers: Study](https://searchengineland.com/ai-search-engines-citations-links-453173.md) - Published: 2025-03-11 - Last Modified: 2025-03-11 - Excerpt: I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs. - [Should you use optimized targeting in Google Ads? A quick guide](https://searchengineland.com/optimized-targeting-google-ads-guide-453162.md) - Published: 2025-03-12 - Last Modified: 2025-03-11 - Excerpt: Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance. - [As AI scraping surges, AI search traffic fails to follow: Report](https://searchengineland.com/ai-scraping-ai-search-traffic-report-453160.md) - Published: 2025-03-11 - Last Modified: 2025-03-11 - Excerpt: AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1% - [SEO isn’t just 10 blue links anymore](https://searchengineland.com/seo-isnt-just-10-blue-links-anymore-453123.md) - Published: 2025-03-11 - Last Modified: 2025-03-11 - Excerpt: SEO has outgrown the traditional blue links — and so should your strategy. - [Google Ads expands PMax negative keyword limits](https://searchengineland.com/google-ads-expands-negative-keyword-limits-pmax-453154.md) - Published: 2025-03-11 - Last Modified: 2025-03-11 - Excerpt: Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000. - [Google expands Message asset to Performance Max](https://searchengineland.com/google-message-asset-performance-max-453147.md) - Published: 2025-03-11 - Last Modified: 2025-03-11 - Excerpt: Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions. - [SMX – Sponsor contact](https://searchengineland.com/sponsor-contact-392528.md) - Published: 2023-02-01 - Last Modified: 2025-03-11 - Excerpt: Not available - [Google Search is 373x bigger than ChatGPT search](https://searchengineland.com/google-search-bigger-chatgpt-search-453142.md) - Published: 2025-03-11 - Last Modified: 2025-03-11 - Excerpt: Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is less than 1%. - [20250311 SEL Brief](https://searchengineland.com/20250311-sel-brief-453122.md) - Published: 2025-03-11 - Last Modified: 2025-03-10 - Excerpt: Not available - [Google Marketing Live set for May 21](https://searchengineland.com/google-marketing-live-set-for-may-21-453119.md) - Published: 2025-03-10 - Last Modified: 2025-03-10 - Excerpt: Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more. - [Google is exploring ads in new AI Mode](https://searchengineland.com/google-ads-ai-mode-453114.md) - Published: 2025-03-10 - Last Modified: 2025-03-10 - Excerpt: Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance. - [How to use ChatGPT Tasks for SEO](https://searchengineland.com/chatgpt-tasks-seo-453108.md) - Published: 2025-03-11 - Last Modified: 2025-03-10 - Excerpt: Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency. - [Google to change how Tag Manager works with Google Ads in April](https://searchengineland.com/google-tag-manager-google-ads-change-453098.md) - Published: 2025-03-10 - Last Modified: 2025-03-10 - Excerpt: Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers. - [How to fix the ‘Server error (5xx)’ error in Google Search Console](https://searchengineland.com/google-search-console-fix-server-error-5xx-error-453084.md) - Published: 2025-03-11 - Last Modified: 2025-03-10 - Excerpt: Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more. - [How to prevent Meta Ads restrictions on health and wellness campaigns](https://searchengineland.com/meta-ads-restrictions-health-wellness-campaigns-453094.md) - Published: 2025-03-11 - Last Modified: 2025-03-10 - Excerpt: Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears. - [4 SEO tips to boost click-through rate](https://searchengineland.com/4-seo-tips-to-boost-click-through-rate-453077.md) - Published: 2025-03-10 - Last Modified: 2025-03-10 - Excerpt: High rankings don’t guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks. - [20250310 SEL Brief](https://searchengineland.com/20250310-sel-brief-453073.md) - Published: 2025-03-10 - Last Modified: 2025-03-07 - Excerpt: Not available - [TikTok’s $30B ad boom faces US uncertainty](https://searchengineland.com/tiktoks-30b-ad-boom-faces-us-uncertainty-453049.md) - Published: 2025-03-07 - Last Modified: 2025-03-07 - Excerpt: TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk. - [Leveraging generative AI in ad scripts for Google Ads optimization](https://searchengineland.com/generative-ai-scripts-google-ads-optimization-453065.md) - Published: 2025-03-10 - Last Modified: 2025-03-07 - Excerpt: Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly. - [Microsoft adds “Why This Ad?” feature to Bing search results](https://searchengineland.com/microsoft-adds-why-this-ad-feature-to-bing-search-results-453063.md) - Published: 2025-03-07 - Last Modified: 2025-03-07 - Excerpt: Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results. - [8 common SEO mistakes to avoid](https://searchengineland.com/avoid-seo-mistakes-453061.md) - Published: 2025-03-10 - Last Modified: 2025-03-07 - Excerpt: Are you sabotaging your SEO efforts? Avoid these blunders – from blaming algorithms to misusing canonical tags – and optimize smarter. - [What is PPC – Pay-Per-Click marketing?](https://searchengineland.com/what-is-paid-search-45921.md) - Published: 2023-02-01 - Last Modified: 2025-03-07 - Excerpt: Not available - [Managing complex marketing campaigns](https://searchengineland.com/managing-complex-marketing-campaigns-453057.md) - Published: 2025-03-06 - Last Modified: 2025-03-06 - Excerpt: Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact. - [20250307 SEL Brief](https://searchengineland.com/20250307-sel-brief-453054.md) - Published: 2025-03-07 - Last Modified: 2025-03-06 - Excerpt: Not available - [12 tips to win more SEO clients](https://searchengineland.com/win-more-seo-clients-453037.md) - Published: 2025-03-07 - Last Modified: 2025-03-06 - Excerpt: Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights. - [Multilingual and international SEO: 5 mistakes to watch out for](https://searchengineland.com/multilingual-and-international-seo-5-mistakes-to-watch-out-for-453030.md) - Published: 2025-03-07 - Last Modified: 2025-03-06 - Excerpt: Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site. - [Google testing channel reporting for Performance Max campaigns](https://searchengineland.com/google-testing-channel-reporting-performance-max-453043.md) - Published: 2025-03-06 - Last Modified: 2025-03-06 - Excerpt: Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns. - [How to use OpenAI’s Deep Research for smarter SEO strategies](https://searchengineland.com/openai-deep-research-seo-strategies-453012.md) - Published: 2025-03-06 - Last Modified: 2025-03-06 - Excerpt: ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages. - [20250306 SEL Brief](https://searchengineland.com/20250306-sel-brief-453026.md) - Published: 2025-03-06 - Last Modified: 2025-03-05 - Excerpt: Not available - [Thanks for joining the Search Engine Land community!](https://searchengineland.com/thank-you-for-subscribing-33759.md) - Published: 2022-01-01 - Last Modified: 2025-03-05 - Excerpt: Not available - [Americans search Google 126 times per month on average: Study](https://searchengineland.com/126-google-searches-per-month-452972.md) - Published: 2025-03-04 - Last Modified: 2025-03-05 - Excerpt: A day after Google revealed it sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search. - [Microsoft’s Copilot adds Showroom ads and Dynamic filters](https://searchengineland.com/microsoft-copilot-showroom-ads-dynamic-filters-453019.md) - Published: 2025-03-05 - Last Modified: 2025-03-05 - Excerpt: Microsoft's Copilot is introducing interactive formats that promise enhanced user engagement and personalization. - [How to do PPC keyword gap analysis](https://searchengineland.com/ppc-keyword-gap-analysis-453016.md) - Published: 2025-03-06 - Last Modified: 2025-03-05 - Excerpt: Expand your PPC reach, uncover missing keywords and outsmart the competition with these tips and tools. - [Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews](https://searchengineland.com/google-begins-testing-ai-mode-while-rolling-out-gemini-2-0-ai-overviews-452993.md) - Published: 2025-03-05 - Last Modified: 2025-03-05 - Excerpt: Plus, AI Overviews are now available to more searchers, including teenagers. - [8 best social media planning tools in 2025](https://searchengineland.com/social-media-planning-tools-450737.md) - Published: 2025-01-14 - Last Modified: 2025-03-05 - Excerpt: The best social media planning tools are Semrush Social, Hootsuite, Buffer, SocialPilot, and Sprout Social. - [12 essential paid search tips for newbies](https://searchengineland.com/paid-search-tips-newbies-452953.md) - Published: 2025-03-05 - Last Modified: 2025-03-05 - Excerpt: Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively. - [Google is testing Creator Partnerships for YouTube Shorts ads](https://searchengineland.com/google-creator-partnerships-beta-453006.md) - Published: 2025-03-04 - Last Modified: 2025-03-04 - Excerpt: Google's new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC. - [Google Shopping unveils AI-powered fashion and beauty features](https://searchengineland.com/google-shopping-unveils-ai-powered-features-453000.md) - Published: 2025-03-05 - Last Modified: 2025-03-04 - Excerpt: Google's new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers. - [20250305 SEL Brief](https://searchengineland.com/20250305-sel-brief-453005.md) - Published: 2025-03-05 - Last Modified: 2025-03-04 - Excerpt: Not available - [Image assets in Google Ads: Everything you need to know](https://searchengineland.com/image-assets-google-ads-452986.md) - Published: 2025-03-05 - Last Modified: 2025-03-04 - Excerpt: Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads. - [Why SEO often fails before it even begins](https://searchengineland.com/why-seo-fails-before-it-begins-452981.md) - Published: 2025-03-05 - Last Modified: 2025-03-04 - Excerpt: SEO won’t deliver results if your foundation isn’t ready. Learn what to fix first to turn traffic into real business growth. - [SMX Master Classes – Colleen Harris](https://searchengineland.com/google-analytics-4-392988.md) - Published: 2023-02-09 - Last Modified: 2025-03-04 - Excerpt: Not available - [Google Ads simplifies conversion tracking with new tag manager feature](https://searchengineland.com/google-ads-conversion-tracking-new-tag-manager-feature-451624.md) - Published: 2025-02-05 - Last Modified: 2025-03-04 - Excerpt: The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup. - [Top AI tools and tactics you should be using in PPC](https://searchengineland.com/top-ai-tools-tactics-ppc-452938.md) - Published: 2025-03-05 - Last Modified: 2025-03-04 - Excerpt: Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results. - [YouTube is revamping mid-roll ad placement](https://searchengineland.com/youtube-revamps-mid-roll-ad-placement-452973.md) - Published: 2025-03-04 - Last Modified: 2025-03-04 - Excerpt: YouTube's change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points. - [What Is SEO – Search Engine Optimization?](https://searchengineland.com/what-is-seo-45876.md) - Published: 2024-09-23 - Last Modified: 2025-03-04 - Excerpt: Not available - [Google now sees more than 5 trillion searches per year](https://searchengineland.com/google-5-trillion-searches-per-year-452928.md) - Published: 2025-03-03 - Last Modified: 2025-03-04 - Excerpt: We still don't know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016. - [Google offers QR codes to get reviews from customers](https://searchengineland.com/google-offers-qr-codes-to-get-reviews-from-customers-452966.md) - Published: 2025-03-04 - Last Modified: 2025-03-04 - Excerpt: You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review. - [How to make a website for a small business](https://searchengineland.com/how-to-make-a-website-for-small-business-450814.md) - Published: 2025-01-13 - Last Modified: 2025-03-04 - Excerpt: How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site - [What is an ad impression and why are they important to track?](https://searchengineland.com/ad-impressions-450517.md) - Published: 2025-01-13 - Last Modified: 2025-03-04 - Excerpt: An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide. - [B2B vs. B2C: Key differences & marketing tactics](https://searchengineland.com/b2b-vs-b2c-450548.md) - Published: 2025-01-10 - Last Modified: 2025-03-04 - Excerpt: Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business. - [57 insightful Facebook statistics for marketers in 2025](https://searchengineland.com/facebook-statistics-450769.md) - Published: 2025-01-09 - Last Modified: 2025-03-04 - Excerpt: Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats. - [Mobile optimization: What it is & how to do it](https://searchengineland.com/mobile-optimization-450624.md) - Published: 2025-01-08 - Last Modified: 2025-03-04 - Excerpt: Mobile optimization is the process of improving your website and content for users on mobile devices. - [Guide to AI prompts: what they are and how to write them](https://searchengineland.com/ai-prompts-450675.md) - Published: 2025-01-07 - Last Modified: 2025-03-04 - Excerpt: Ready to explore AI prompts? Our guide explains what they are and offers advice on writing them like a pro. - [Marketing 101: A beginner’s guide to marketing fundamentals](https://searchengineland.com/marketing-101-450705.md) - Published: 2025-01-06 - Last Modified: 2025-03-04 - Excerpt: Elevate your marketing game with our Marketing 101 guide, designed to help you boost your business. - [The 6 best PPC keyword tools to elevate your ad campaigns](https://searchengineland.com/best-ppc-keyword-tools-450107.md) - Published: 2025-01-04 - Last Modified: 2025-03-04 - Excerpt: Learn about the features, benefits, and prices of the best PPC keyword tools on the market right now. - [Mastering social media content creation: Your complete guide](https://searchengineland.com/social-media-content-creation-450577.md) - Published: 2025-01-03 - Last Modified: 2025-03-04 - Excerpt: Learn essential steps for social media content creation and discover tools for your workflow. - [Local SEO in 2025: banes, blessings, and predictions](https://searchengineland.com/local-seo-in-2025-449981.md) - Published: 2024-12-31 - Last Modified: 2025-03-04 - Excerpt: From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting. - [SEOs are quiet quitting X: where should you go?](https://searchengineland.com/seos-are-quiet-quitting-x-449974.md) - Published: 2024-12-27 - Last Modified: 2025-03-04 - Excerpt: The mass exodus of SEOs from X has been ongoing for months, but where’s everyone going next? You know about LinkedIn, but what about Bluesky? - [PPC tracking for beginners: how to track clicks & conversions ](https://searchengineland.com/ppc-tracking-449852.md) - Published: 2024-12-17 - Last Modified: 2025-03-04 - Excerpt: Master the basics of tracking clicks & conversions with pay-per-click marketing. - [Top B2B Digital Marketing Strategies for Business Growth](https://searchengineland.com/b2b-digital-marketing-strategies-450398.md) - Published: 2024-12-25 - Last Modified: 2025-03-04 - Excerpt: Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media. - [Query Deserves Freshness: What it is and how it works](https://searchengineland.com/query-deserves-freshness-qdf-449836.md) - Published: 2024-12-22 - Last Modified: 2025-03-04 - Excerpt: Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info. - [Conversion rate: how to calculate, optimize, and avoid common mistakes](https://searchengineland.com/conversion-rate-449766.md) - Published: 2024-12-23 - Last Modified: 2025-03-04 - Excerpt: Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience. - [Boost your SEO with the right types of backlinks](https://searchengineland.com/types-of-backlinks-449277.md) - Published: 2024-12-16 - Last Modified: 2025-03-04 - Excerpt: Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences. - [How to set up and optimize your Google Business Profile](https://searchengineland.com/google-business-profile-449229.md) - Published: 2024-12-13 - Last Modified: 2025-03-04 - Excerpt: Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence. - [Long-tail keywords: Target lower-competition phrases and attract qualified visitors](https://searchengineland.com/long-tail-keywords-seo-448592.md) - Published: 2024-11-26 - Last Modified: 2025-03-04 - Excerpt: Discover how long-tail keywords boost SEO by driving targeted traffic and conversions. Learn to identify, optimize and use these keywords. - [Core Web Vitals: How to measure and improve your site’s UX](https://searchengineland.com/core-web-vitals-448672.md) - Published: 2024-11-27 - Last Modified: 2025-03-04 - Excerpt: Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability. - [4 ways to optimize Performance Max campaigns](https://searchengineland.com/4-ways-to-optimize-performance-max-campaigns-451885.md) - Published: 2025-02-19 - Last Modified: 2025-03-03 - Excerpt: Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI. - [Google tightens Customer Match data rules in major privacy update](https://searchengineland.com/google-tightens-customer-match-data-rules-in-major-privacy-update-451887.md) - Published: 2025-02-13 - Last Modified: 2025-03-03 - Excerpt: In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 - [Google tackles key Performance Max concerns in FAQ](https://searchengineland.com/google-tackles-key-performance-max-concerns-in-new-faq-451892.md) - Published: 2025-02-13 - Last Modified: 2025-03-03 - Excerpt: Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization. - [Google Ads tests ‘Advanced Plans’ feature for budget optimization](https://searchengineland.com/google-ads-tests-new-advanced-plans-feature-for-budget-optimization-452041.md) - Published: 2025-02-18 - Last Modified: 2025-03-03 - Excerpt: Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget allocations. - [Google Merchant Center renames Conversion Settings as Key Event Setup](https://searchengineland.com/google-merchant-center-conversion-settings-key-event-setup-452913.md) - Published: 2025-03-03 - Last Modified: 2025-03-03 - Excerpt: Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's framework. - [Google expands Vehicle ads to include RVs and campers](https://searchengineland.com/google-vehicle-ads-rvs-campers-452916.md) - Published: 2025-03-03 - Last Modified: 2025-03-03 - Excerpt: Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted search listings. - [20250304 SEL Brief](https://searchengineland.com/20250304-sel-brief-452934.md) - Published: 2025-03-04 - Last Modified: 2025-03-03 - Excerpt: Not available - [Google VP of Ads bets on AI to transform ads into tailored consumer journeys](https://searchengineland.com/google-ads-ai-consumer-journeys-452930.md) - Published: 2025-03-03 - Last Modified: 2025-03-03 - Excerpt: Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search. - [7 tips for SEO newbies](https://searchengineland.com/tips-seo-newbies-452908.md) - Published: 2025-03-04 - Last Modified: 2025-03-03 - Excerpt: SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation for success. - [Pinterest SEO: Your guide to brand discovery](https://searchengineland.com/pinterest-seo-your-guide-to-brand-discovery-452920.md) - Published: 2025-03-04 - Last Modified: 2025-03-03 - Excerpt: Pinterest isn’t just social – it’s a search powerhouse. Here's how to get discovered by high-intent users searching Pinterest for inspiration. - [How to get better results from Meta ads with vertical video formats](https://searchengineland.com/meta-ads-vertical-video-formats-452902.md) - Published: 2025-03-04 - Last Modified: 2025-03-03 - Excerpt: Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement. - [Google Ads stop running for some advertisers](https://searchengineland.com/google-ads-stop-running-for-some-advertisers-452864.md) - Published: 2025-03-02 - Last Modified: 2025-03-03 - Excerpt: Starting March 1, some advertisers reported that their Google Ads were not serving. The issue was resolved March 3. - [20250303 SEL Brief](https://searchengineland.com/20250303-sel-brief-452861.md) - Published: 2025-03-03 - Last Modified: 2025-02-28 - Excerpt: Not available - [Reddit for SMBs: A hidden SEO and engagement goldmine](https://searchengineland.com/reddit-smbs-seo-engagement-goldmine-452850.md) - Published: 2025-03-03 - Last Modified: 2025-02-28 - Excerpt: Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust. - [SMX Master Classes – FAQ](https://searchengineland.com/faq-393998.md) - Published: 2023-03-07 - Last Modified: 2025-02-28 - Excerpt: Not available - [Why SEOs are killing digital PR](https://searchengineland.com/why-seos-are-killing-digital-pr-447680.md) - Published: 2024-10-22 - Last Modified: 2025-02-28 - Excerpt: Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results. - [SEO shortcuts gone wrong: How one site tanked – and what you can learn](https://searchengineland.com/seo-shortcuts-gone-wrong-452831.md) - Published: 2025-03-03 - Last Modified: 2025-02-28 - Excerpt: Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate. - [How to craft search ads that stand out](https://searchengineland.com/how-to-craft-search-ads-that-stand-out-452827.md) - Published: 2025-03-03 - Last Modified: 2025-02-28 - Excerpt: Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions. - [Google Ads run different auctions for each ad location](https://searchengineland.com/google-ads-srun-different-auctions-for-each-ad-location-452749.md) - Published: 2025-02-27 - Last Modified: 2025-02-28 - Excerpt: An update was made to the Google document on how the Google Ads auction works. - [You asked, we listened. SMX Advanced is back in-person – and your ticket is here.](https://searchengineland.com/smx-advanced-news-451001.md) - Published: 2025-02-24 - Last Modified: 2025-02-27 - Excerpt: Did you miss us? We missed you. Meet us in Boston June 11-13! - [20250228 SEL Brief](https://searchengineland.com/20250228-sel-brief-452793.md) - Published: 2025-02-28 - Last Modified: 2025-02-27 - Excerpt: Not available - [Top 5 Google Ads opportunities you might be missing](https://searchengineland.com/google-ads-opportunities-452756.md) - Published: 2025-02-28 - Last Modified: 2025-02-27 - Excerpt: Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance. - [The shift to semantic SEO: What vectors mean for your strategy](https://searchengineland.com/the-shift-to-semantic-seo-what-vectors-mean-for-your-strategy-452766.md) - Published: 2025-02-28 - Last Modified: 2025-02-27 - Excerpt: As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO. - [59% of Americans click on brands they know in Google results: Survey](https://searchengineland.com/brands-search-results-survey-452789.md) - Published: 2025-02-27 - Last Modified: 2025-02-27 - Excerpt: Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information. - [How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads](https://searchengineland.com/bigquery-ml-targeting-bidding-roi-google-ads-452686.md) - Published: 2025-02-27 - Last Modified: 2025-02-27 - Excerpt: Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter. - [Not appearing in Google AI Overviews significantly harms webpages: Study](https://searchengineland.com/google-ai-overviews-harms-webpages-study-452605.md) - Published: 2025-02-25 - Last Modified: 2025-02-27 - Excerpt: Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds. - [Branded search and SEO: What you need to know](https://searchengineland.com/branded-search-seo-452676.md) - Published: 2025-02-27 - Last Modified: 2025-02-27 - Excerpt: Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter. - [20250227 SEL Brief](https://searchengineland.com/20250227-sel-brief-452710.md) - Published: 2025-02-27 - Last Modified: 2025-02-26 - Excerpt: Not available - [The future of ecommerce search: Insights from 200+ retailers](https://searchengineland.com/the-future-of-ecommerce-search-insights-from-200-retailers-452709.md) - Published: 2025-02-26 - Last Modified: 2025-02-26 - Excerpt: This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales. - [5 SEO content pitfalls that could be hurting your traffic](https://searchengineland.com/5-seo-content-pitfalls-that-could-be-hurting-your-traffic-452702.md) - Published: 2025-02-27 - Last Modified: 2025-02-26 - Excerpt: Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and smart optimization. - [Google Ads API v19 just released with new features](https://searchengineland.com/google-ads-api-v19-just-released-with-new-features-452708.md) - Published: 2025-02-26 - Last Modified: 2025-02-26 - Excerpt: Version 19 adds new access and controls to software developers and those who integrate with the API. - [Search Engine Land Awards](https://searchengineland.com/awards-218582.md) - Published: 2017-01-10 - Last Modified: 2025-02-26 - Excerpt: Not available - [PPC budgeting in 2025: When to adjust, scale, and optimize with data](https://searchengineland.com/ppc-budgeting-adjust-scale-optimize-data-452493.md) - Published: 2025-02-25 - Last Modified: 2025-02-26 - Excerpt: Balance automation and control in PPC budgeting. Learn when to scale, adjust, and optimize your ad spend for maximum ROI in 2025. - [Survey: 42% of people say Google Search is becoming less useful](https://searchengineland.com/google-search-less-useful-survey-452700.md) - Published: 2025-02-26 - Last Modified: 2025-02-26 - Excerpt: More than half of respondents also said they rely on their community for information rather than Google or other search engines. - [Google Search Console API delayed](https://searchengineland.com/google-search-console-api-delayed-452572.md) - Published: 2025-02-25 - Last Modified: 2025-02-26 - Excerpt: The web interface is not delayed but the API seems backed up since last Thursday. - [Google Local Service Ads now uses your booking links from Business Profiles](https://searchengineland.com/google-local-service-ads-now-uses-your-booking-links-from-business-profiles-452698.md) - Published: 2025-02-26 - Last Modified: 2025-02-26 - Excerpt: Make sure you opt out, if you do not want to pay for booking link leads - because Google has opted you in. - [Next week: Live search training you can’t afford to miss](https://searchengineland.com/search-marketing-expo-news-378494.md) - Published: 2025-02-24 - Last Modified: 2025-02-25 - Excerpt: For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience. - [SMX Advanced – Sponsor guide](https://searchengineland.com/sponsor-guide-394286.md) - Published: 2023-03-14 - Last Modified: 2025-02-25 - Excerpt: Not available - [20250226 SEL Brief](https://searchengineland.com/20250226-sel-brief-452614.md) - Published: 2025-02-26 - Last Modified: 2025-02-25 - Excerpt: Not available - [When and how to use knowledge graphs and entities for SEO](https://searchengineland.com/knowledge-graphs-entities-seo-when-how-452584.md) - Published: 2025-02-26 - Last Modified: 2025-02-25 - Excerpt: Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort. - [The current state of Google local justifications](https://searchengineland.com/the-current-state-of-google-local-justifications-452400.md) - Published: 2025-02-18 - Last Modified: 2025-02-25 - Excerpt: Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps. - [5 LinkedIn Ads mistakes that could be hurting your campaigns](https://searchengineland.com/linkedin-ads-mistakes-452575.md) - Published: 2025-02-26 - Last Modified: 2025-02-25 - Excerpt: Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. - [Why SEO is your best defense against declining organic traffic](https://searchengineland.com/seo-defense-declining-organic-traffic-452569.md) - Published: 2025-02-26 - Last Modified: 2025-02-25 - Excerpt: SEO is more than just growth. Here's how it helps safeguard your traffic and prevent organic decline before it starts. - [Google Ads brand settings: What you need to know about inclusion & exclusion](https://searchengineland.com/google-ads-brand-settings-452578.md) - Published: 2025-02-26 - Last Modified: 2025-02-25 - Excerpt: Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads. - [Knowledge graphs: An introduction](https://searchengineland.com/knowledge-graphs-introduction-448128.md) - Published: 2024-11-11 - Last Modified: 2025-02-25 - Excerpt: Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval. - [PPC keyword research: What you need to know](https://searchengineland.com/ppc-keyword-research-448061.md) - Published: 2024-11-07 - Last Modified: 2025-02-25 - Excerpt: Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance. - [Reddit introduces AI-powered keyword targeting features](https://searchengineland.com/reddit-ai-powered-keyword-targeting-features-447463.md) - Published: 2024-10-11 - Last Modified: 2025-02-25 - Excerpt: Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation. - [Keyword Generator](https://searchengineland.com/keyword-generator-449988.md) - Published: 2024-12-03 - Last Modified: 2025-02-25 - Excerpt: See how you can use our free keyword generator tool to uncover high-performing keywords and topics for SEO, PPC, and content marketing. - [PPC keyword strategy: How to align search intent with funnel stages](https://searchengineland.com/ppc-keyword-strategy-search-intent-funnel-stages-448157.md) - Published: 2024-11-12 - Last Modified: 2025-02-25 - Excerpt: Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI. - [How to use negative keywords in PPC to maximize targeting and optimize ad spend](https://searchengineland.com/negative-keywords-ppc-449123.md) - Published: 2024-12-11 - Last Modified: 2025-02-25 - Excerpt: Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience. - [Top 4 PPC tactics to try in 2025](https://searchengineland.com/ppc-tactics-to-try-449171.md) - Published: 2024-12-12 - Last Modified: 2025-02-25 - Excerpt: Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead. - [The future of paid search: 3 predictions for Google Ads in 2025](https://searchengineland.com/paid-search-predictions-google-ads-2025-449384.md) - Published: 2024-12-18 - Last Modified: 2025-02-25 - Excerpt: Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies. - [How to identify untapped opportunities in PPC](https://searchengineland.com/identify-untapped-ppc-opportunities-447859.md) - Published: 2024-10-30 - Last Modified: 2025-02-25 - Excerpt: Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns. - [Google sued by Chegg over AI Overviews hurting traffic and revenue](https://searchengineland.com/google-sued-by-chegg-over-ai-overviews-hurting-traffic-and-revenue-452518.md) - Published: 2025-02-24 - Last Modified: 2025-02-25 - Excerpt: Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews? - [Personalize your marketing without compromising privacy](https://searchengineland.com/personalize-your-marketing-without-compromising-privacy-452520.md) - Published: 2025-02-24 - Last Modified: 2025-02-24 - Excerpt: Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach. - [A guide to web crawlers: What you need to know](https://searchengineland.com/web-crawlers-guide-452505.md) - Published: 2025-02-25 - Last Modified: 2025-02-24 - Excerpt: Your website is being crawled right now. Find out which bots are helping your SEO, which ones are hurting it, and how to take control. - [20250225 SEL Brief](https://searchengineland.com/20250225-sel-brief-452515.md) - Published: 2025-02-25 - Last Modified: 2025-02-24 - Excerpt: Not available - [Microsoft Bing testing Copilot Search](https://searchengineland.com/microsoft-bing-testing-copilot-search-452500.md) - Published: 2025-02-24 - Last Modified: 2025-02-24 - Excerpt: Is this the next version of Bing Search or AI Search? - [SEO prioritization: How to focus on what moves the needle](https://searchengineland.com/seo-prioritization-how-to-focus-on-what-moves-the-needle-452482.md) - Published: 2025-02-25 - Last Modified: 2025-02-24 - Excerpt: SEO success starts with focusing on what matters most. Learn how proven frameworks can help you prioritize high-impact tasks. - [X launches AI-powered tools that create ads, analyze campaigns](https://searchengineland.com/x-grok-prefill-analyze-campaign-452495.md) - Published: 2025-02-24 - Last Modified: 2025-02-24 - Excerpt: X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights. - [Your guide to sitemaps: best practices for crawling and indexing](https://searchengineland.com/sitemap-448758.md) - Published: 2024-11-29 - Last Modified: 2025-02-24 - Excerpt: Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one. - [What is search intent in SEO? Using different types of keyword intent](https://searchengineland.com/search-intent-seo-449089.md) - Published: 2024-12-11 - Last Modified: 2025-02-24 - Excerpt: Learn why search intent matters in SEO, the different types of search intent and how to create content that targets keywords effectively. - [Content marketing strategy: A practical guide](https://searchengineland.com/content-marketing-strategy-449153.md) - Published: 2024-12-12 - Last Modified: 2025-02-24 - Excerpt: A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience. - [Website Traffic Checker](https://searchengineland.com/website-traffic-checker-449972.md) - Published: 2024-12-03 - Last Modified: 2025-02-24 - Excerpt: Benchmark your site's traffic against competitors using our Website Traffic Checker Tool. Optimize your SEO strategy with comprehensive traffic data. - [Backlink Checker](https://searchengineland.com/backlink-research-449991.md) - Published: 2024-12-18 - Last Modified: 2025-02-24 - Excerpt: Discover how our free Backlink Checker Tool can help you outperform competitors. Analyze backlinks and improve your SEO efforts. - [Keyword Rank Checker](https://searchengineland.com/keyword-rank-checker-449992.md) - Published: 2024-12-04 - Last Modified: 2025-02-24 - Excerpt: Effortlessly monitor your search positions using our Keyword Rank Checker. Gain insights into your SEO performance and stay ahead of the competition. - [Keyword Difficulty Checker](https://searchengineland.com/keyword-difficulty-checker-tool-449989.md) - Published: 2024-12-09 - Last Modified: 2025-02-24 - Excerpt: Analyze keyword difficulty in seconds with our free Keyword Difficulty Checker. Plan your SEO and PPC campaigns with accurate, actionable data. - [Google’s Local Guide program: Wins, woes and what’s next?](https://searchengineland.com/google-local-guides-program-wins-woes-what-next-449783.md) - Published: 2024-11-13 - Last Modified: 2025-02-24 - Excerpt: Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas. - [Nostalgia: your untapped local marketing opportunity ](https://searchengineland.com/nostalgia-your-untapped-local-marketing-opportunity-452389.md) - Published: 2025-02-12 - Last Modified: 2025-02-24 - Excerpt: Nostalgia might be the missing piece you need to combine with social listening & brand monitoring to resonate with your target audience. - [Meta aligns platforms with ‘Views’ as primary content metric](https://searchengineland.com/meta-views-primary-content-metric-448357.md) - Published: 2024-11-15 - Last Modified: 2025-02-23 - Excerpt: Meta's shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. - [How Google Search ranking works](https://searchengineland.com/how-google-search-ranking-works-445141.md) - Published: 2024-08-13 - Last Modified: 2025-02-23 - Excerpt: An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results. - [HUGE Google Search document leak reveals inner workings of ranking algorithm](https://searchengineland.com/google-search-document-leak-ranking-442617.md) - Published: 2024-05-28 - Last Modified: 2025-02-23 - Excerpt: The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking. - [Mastering Performance Max using scripts](https://searchengineland.com/mastering-performance-max-using-scripts-446736.md) - Published: 2024-09-20 - Last Modified: 2025-02-23 - Excerpt: Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts. - [What Google’s new Performance Max controls mean for advertisers](https://searchengineland.com/what-googles-new-performance-max-controls-mean-for-advertisers-447350.md) - Published: 2024-10-09 - Last Modified: 2025-02-23 - Excerpt: New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers. - [Performance Max vs. Search campaigns: New data reveals substantial search term overlap](https://searchengineland.com/performance-max-vs-search-campaigns-overlap-data-448788.md) - Published: 2024-12-03 - Last Modified: 2025-02-23 - Excerpt: Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. - [How to combat rising CPCs and optimize your Google Ads ROI](https://searchengineland.com/combat-rising-cpcs-optimize-google-ads-roi-448308.md) - Published: 2024-11-15 - Last Modified: 2025-02-23 - Excerpt: Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars. - [Branded keywords: How Google Ads drives up CPCs](https://searchengineland.com/branded-keywords-google-ads-cpcs-447191.md) - Published: 2024-10-03 - Last Modified: 2025-02-23 - Excerpt: Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency. - [Guide](https://searchengineland.com/guide-45361.md) - Published: 2010-06-29 - Last Modified: 2025-02-23 - Excerpt: Not available - [20250224 SEL Brief](https://searchengineland.com/20250224-sel-brief-452374.md) - Published: 2025-02-24 - Last Modified: 2025-02-21 - Excerpt: Not available - [SMX Master Classes](https://searchengineland.com/master-classes-391113.md) - Published: 2023-01-06 - Last Modified: 2025-02-21 - Excerpt: Not available - [MTA vs. MMM: Which marketing attribution model is right for you?](https://searchengineland.com/mta-vs-mmm-which-marketing-attribution-model-is-right-for-you-452368.md) - Published: 2025-02-24 - Last Modified: 2025-02-21 - Excerpt: Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling. - [Top 4 PPC mistakes and how to fix them](https://searchengineland.com/top-ppc-mistakes-452357.md) - Published: 2025-02-24 - Last Modified: 2025-02-21 - Excerpt: Avoid these common PPC pitfalls that drain your budget and learn how to optimize your campaigns for maximum ROI. - [Google faces EU charges over search bias](https://searchengineland.com/google-faces-eu-charges-search-bias-452373.md) - Published: 2025-02-21 - Last Modified: 2025-02-21 - Excerpt: The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing. - [Optimizing for AI search: Why classic SEO principles still apply](https://searchengineland.com/optimizing-ai-search-classic-seo-principles-452327.md) - Published: 2025-02-24 - Last Modified: 2025-02-21 - Excerpt: AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines. - [Google Ads to remove parked domain placements by default](https://searchengineland.com/google-ads-parked-domain-placements-default-452361.md) - Published: 2025-02-21 - Last Modified: 2025-02-21 - Excerpt: Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach. - [Competitor Analysis tool](https://searchengineland.com/competitor-analysis-tool-451493.md) - Published: 2025-01-16 - Last Modified: 2025-02-20 - Excerpt: Discover your competitors' top keywords, backlinks, and traffic sources instantly. Simply enter a domain to begin. - [Is AI making PPC marketers better or worse?](https://searchengineland.com/ai-ppc-marketers-better-worse-451753.md) - Published: 2025-02-21 - Last Modified: 2025-02-20 - Excerpt: Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed. - [20250221 SEL Brief](https://searchengineland.com/20250221-sel-brief-452282.md) - Published: 2025-02-21 - Last Modified: 2025-02-20 - Excerpt: Not available - [7 video optimization tips to boost your organic reach in 2025](https://searchengineland.com/video-optimization-tips-organic-reach-452256.md) - Published: 2025-02-21 - Last Modified: 2025-02-20 - Excerpt: Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025. - [Google Ads Optimization Score now reveals specific competitor impacts](https://searchengineland.com/google-ads-optimization-score-competitor-impacts-447972.md) - Published: 2024-11-04 - Last Modified: 2025-02-20 - Excerpt: Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals. - [Google gives Responsive Search Ads more flexibility](https://searchengineland.com/google-responsive-search-ads-flexibility-452264.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance. - [9 essential geotargeting tactics for Google Ads](https://searchengineland.com/geotargeting-tactics-google-ads-452266.md) - Published: 2025-02-21 - Last Modified: 2025-02-20 - Excerpt: Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns. - [How to use Google Trends to analyze your competitors’ brand engagement](https://searchengineland.com/use-google-trends-analyze-competitor-brand-engagement-447092.md) - Published: 2024-10-01 - Last Modified: 2025-02-20 - Excerpt: Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge. - [Google AI Overviews more volatile than organic rankings: Report](https://searchengineland.com/google-ai-overviews-organic-rankings-volatile-452255.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds. - [LinkedIn launches two tools to enhance marketing attribution](https://searchengineland.com/linkedin-conversion-api-revenue-attribution-report-452167.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy. - [Google Posts gain AI-enhanced images feature](https://searchengineland.com/google-posts-gain-ai-enhanced-images-feature-452246.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images. - [How to restructure your website using personas: A guide for better results](https://searchengineland.com/restructure-website-personas-guide-452132.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how. - [20250220 SEL Brief](https://searchengineland.com/20250220-sel-brief-452156.md) - Published: 2025-02-20 - Last Modified: 2025-02-19 - Excerpt: Not available - [Google just lifted its 2019 ban on fingerprinting for advertisers](https://searchengineland.com/google-fingerprinting-advertisers-452122.md) - Published: 2025-02-19 - Last Modified: 2025-02-19 - Excerpt: Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns. - [6 ways GPT Operator is changing PPC automation](https://searchengineland.com/gpt-operator-changing-ppc-automation-452123.md) - Published: 2025-02-20 - Last Modified: 2025-02-19 - Excerpt: GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it falls short. - [Google image AI model can now generate humans for ads](https://searchengineland.com/google-imagen-3-ai-model-human-subjects-ads-452120.md) - Published: 2025-02-19 - Last Modified: 2025-02-19 - Excerpt: Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features. - [How to use keyword insertion for more effective Google Ads](https://searchengineland.com/google-ads-keyword-insertion-452019.md) - Published: 2025-02-19 - Last Modified: 2025-02-19 - Excerpt: Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks. - [Website Authority Tool](https://searchengineland.com/website-authority-tool-451599.md) - Published: 2025-01-21 - Last Modified: 2025-02-19 - Excerpt: Enter your domain to get core metrics on rankings and traffic. - [SERP Checker](https://searchengineland.com/serp-checker-tool-451595.md) - Published: 2025-01-17 - Last Modified: 2025-02-19 - Excerpt: Not available - [Tools](https://searchengineland.com/tools-449967.md) - Published: 2024-12-14 - Last Modified: 2025-02-19 - Excerpt: A suite of free tools to elevate your search marketing strategy. - [SMX Master Classes – Anna Crowe](https://searchengineland.com/advanced-seo-449564.md) - Published: 2024-12-01 - Last Modified: 2025-02-18 - Excerpt: Not available - [SMX Master Classes – John McAlpin](https://searchengineland.com/technical-seo-449554.md) - Published: 2024-12-01 - Last Modified: 2025-02-18 - Excerpt: Not available - [SMX Master Classes – Bruce Clay](https://searchengineland.com/essential-seo-392978.md) - Published: 2023-02-09 - Last Modified: 2025-02-18 - Excerpt: Not available - [20250219 SEL Brief](https://searchengineland.com/20250219-sel-brief-452058.md) - Published: 2025-02-19 - Last Modified: 2025-02-18 - Excerpt: Not available - [SMX Master Classes – Will Scott](https://searchengineland.com/generative-engine-optimization-449549.md) - Published: 2024-12-01 - Last Modified: 2025-02-18 - Excerpt: Not available - [Drive better rankings and engagement with a smarter SEO framework](https://searchengineland.com/drive-better-rankings-and-engagement-with-a-smarter-seo-framework-452043.md) - Published: 2025-02-18 - Last Modified: 2025-02-18 - Excerpt: With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb. - [How to integrate SEO into your broader marketing strategy](https://searchengineland.com/integrate-seo-broader-marketing-strategy-452030.md) - Published: 2025-02-19 - Last Modified: 2025-02-18 - Excerpt: SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience. - [Google AI Overviews now showing on more Google Lens results](https://searchengineland.com/google-ai-overviews-now-showing-on-more-google-lens-results-452032.md) - Published: 2025-02-19 - Last Modified: 2025-02-18 - Excerpt: Plus, Google iOS app now can search the screen you are reading. - [DeepSeek & SEO: What you need to know](https://searchengineland.com/deepseek-seo-452008.md) - Published: 2025-02-19 - Last Modified: 2025-02-18 - Excerpt: Curious about DeepSeek? This open-source LLM offers unique advantages for technical SEOs, from coding support to scalable automation. - [SMX Master Classes – Instructors](https://searchengineland.com/instructors-394005.md) - Published: 2023-03-07 - Last Modified: 2025-02-18 - Excerpt: Not available - [Google Display & Video 360 API gets major update](https://searchengineland.com/google-display-video-360-api-update-452007.md) - Published: 2025-02-18 - Last Modified: 2025-02-18 - Excerpt: Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives. - [Why you need humans, not just AI, to run great SEO campaigns](https://searchengineland.com/humans-ai-great-seo-campaigns-451984.md) - Published: 2025-02-18 - Last Modified: 2025-02-18 - Excerpt: AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people. - [20250217 SEL Brief](https://searchengineland.com/20250217-sel-brief-451945.md) - Published: 2025-02-17 - Last Modified: 2025-02-14 - Excerpt: Not available - [20250218 SEL Brief](https://searchengineland.com/20250218-sel-brief-451948.md) - Published: 2025-02-18 - Last Modified: 2025-02-14 - Excerpt: Not available - [How to prevent PPC from cannibalizing your SEO efforts](https://searchengineland.com/prevent-ppc-cannibalizing-seo-efforts-451920.md) - Published: 2025-02-17 - Last Modified: 2025-02-14 - Excerpt: Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it. - [From search to AI agents: The future of digital experiences](https://searchengineland.com/from-search-to-ai-agents-the-future-of-digital-experiences-451932.md) - Published: 2025-02-17 - Last Modified: 2025-02-14 - Excerpt: AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency. - [How to find your next PPC agency: 12 top tips](https://searchengineland.com/find-ppc-agency-tips-451928.md) - Published: 2025-02-18 - Last Modified: 2025-02-14 - Excerpt: Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. - [How to make search and PMax campaigns complement each other](https://searchengineland.com/search-performance-max-campaigns-complement-450847.md) - Published: 2025-01-24 - Last Modified: 2025-02-14 - Excerpt: Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success. - [Google confirms most review count bugs fixed but some still to go](https://searchengineland.com/google-confirms-most-review-count-bugs-fixed-but-some-still-to-go-451917.md) - Published: 2025-02-14 - Last Modified: 2025-02-14 - Excerpt: A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon. - [20250214 SEL Brief](https://searchengineland.com/20250214-sel-brief-451912.md) - Published: 2025-02-14 - Last Modified: 2025-02-13 - Excerpt: Not available - [Google adds member pricing beta type to Merchant listing pricing structured data](https://searchengineland.com/google-adds-member-pricing-beta-type-to-merchant-listing-pricing-structured-data-451908.md) - Published: 2025-02-13 - Last Modified: 2025-02-13 - Excerpt: Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices. - [Content marketing in 2025: 6 strategies you can’t ignore](https://searchengineland.com/content-marketing-strategies-you-cant-ignore-451901.md) - Published: 2025-02-14 - Last Modified: 2025-02-13 - Excerpt: From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches. - [Think spiderwebs, not funnels for remarkable SEO results](https://searchengineland.com/think-spiderwebs-not-funnels-for-remarkable-seo-results-451897.md) - Published: 2025-02-13 - Last Modified: 2025-02-13 - Excerpt: Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings. - [Why traditional keyword research is failing and how to fix it with search intent](https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880.md) - Published: 2025-02-14 - Last Modified: 2025-02-13 - Excerpt: High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it. - [OpenAI may pay Reddit $70M for licensing deal](https://searchengineland.com/openai-may-pay-reddit-70m-for-licensing-deal-451882.md) - Published: 2025-02-13 - Last Modified: 2025-02-13 - Excerpt: We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M. - [Google Ads releases Performance Max usefulness indicator](https://searchengineland.com/google-ads-performance-max-usefulness-indicator-451873.md) - Published: 2025-02-13 - Last Modified: 2025-02-13 - Excerpt: Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting. - [7 best AI image generation tools to bring your content to life](https://searchengineland.com/7-best-ai-image-generation-tools-to-bring-your-content-to-life-451842.md) - Published: 2025-02-13 - Last Modified: 2025-02-13 - Excerpt: Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver. - [SMX Master Classes – Get your boss on board](https://searchengineland.com/get-your-boss-on-board-394017.md) - Published: 2023-03-07 - Last Modified: 2025-02-12 - Excerpt: Not available - [Google Ad Manager, Campaign Manager 360 hit by disruptions](https://searchengineland.com/google-ad-manager-campaign-manager-360-disruptions-451869.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues. - [7 reasons why we love SEO](https://searchengineland.com/7-reasons-why-we-love-seo-451862.md) - Published: 2025-02-13 - Last Modified: 2025-02-12 - Excerpt: What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike. - [20250213 SEL Brief](https://searchengineland.com/20250213-sel-brief-451868.md) - Published: 2025-02-13 - Last Modified: 2025-02-12 - Excerpt: Not available - [5 underrated tools to boost your B2B PPC performance in 2025](https://searchengineland.com/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025-451837.md) - Published: 2025-02-13 - Last Modified: 2025-02-12 - Excerpt: These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025. - [SMX Next](https://searchengineland.com/next-391112.md) - Published: 2023-01-06 - Last Modified: 2025-02-12 - Excerpt: Not available - [Google Analytics Report Collections: What you need to know](https://searchengineland.com/google-analytics-report-collections-what-you-need-to-know-451848.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency. - [YouTube citations in Google AI Overviews surge 25%](https://searchengineland.com/youtube-citations-google-ai-overviews-surge-2025-451852.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and current events. - [Semrush offer page](https://searchengineland.com/semrush-offer-448738.md) - Published: 2024-12-02 - Last Modified: 2025-02-12 - Excerpt: Not available - [Google bug cause reviews to drop out of local listings](https://searchengineland.com/google-bug-cause-reviews-to-drop-out-of-local-listings-451736.md) - Published: 2025-02-10 - Last Modified: 2025-02-12 - Excerpt: Starting this past Friday, Google seems to be showing fewer and fewer reviews on Google local listings. It seems like it is a bug that Google is working to fix. - [SMX Advanced – Sponsors](https://searchengineland.com/sponsors-392556.md) - Published: 2023-02-01 - Last Modified: 2025-02-12 - Excerpt: Not available - [Google Search now uses Speculation Rules API to make search faster](https://searchengineland.com/google-search-now-uses-speculation-rules-api-to-make-search-faster-451840.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android. - [Google Ads tightens brand guidelines](https://searchengineland.com/google-ads-tightens-brand-guidelines-451834.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo. - [How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC](https://searchengineland.com/gsc-fix-blocked-indexed-though-blocked-by-robots-txt-errors-451768.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively. - [Google News automated publication pages to start in March](https://searchengineland.com/google-news-automated-publication-pages-to-start-in-march-451831.md) - Published: 2025-02-11 - Last Modified: 2025-02-11 - Excerpt: This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually. - [Why interactive content is key to AI-optimized search success](https://searchengineland.com/interactive-content-ai-optimized-search-success-451804.md) - Published: 2025-02-12 - Last Modified: 2025-02-11 - Excerpt: Learn why interactive content can outperform static content in generative AI search and tips for implementing it. - [20250212 SEL Brief](https://searchengineland.com/20250212-sel-brief-451825.md) - Published: 2025-02-12 - Last Modified: 2025-02-11 - Excerpt: Not available - [Everything you need to know about Target CPA bidding](https://searchengineland.com/target-cpa-bidding-451823.md) - Published: 2025-02-12 - Last Modified: 2025-02-11 - Excerpt: Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals. - [How to optimize your 2025 content strategy for AI-powered SERPs and LLMs](https://searchengineland.com/optimize-content-strategy-ai-powered-serps-llms-451776.md) - Published: 2025-02-12 - Last Modified: 2025-02-11 - Excerpt: The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results. - [Google lawyer: Less than 1% of YouTube views come from search](https://searchengineland.com/1-percent-youtube-views-from-search-451818.md) - Published: 2025-02-11 - Last Modified: 2025-02-11 - Excerpt: This statistic was revealed in federal court as Google fights an antitrust lawsuit brought by video platform Rumble. - [New in Google Demand Gen Ads: Automatically create short videos](https://searchengineland.com/google-demand-gen-ads-auto-generated-short-videos-451808.md) - Published: 2025-02-11 - Last Modified: 2025-02-11 - Excerpt: A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads - [Marketing attribution models: The pros and cons](https://searchengineland.com/marketing-attribution-models-the-pros-and-cons-451733.md) - Published: 2025-02-11 - Last Modified: 2025-02-11 - Excerpt: Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms. - [20250211 SEL Brief](https://searchengineland.com/20250211-sel-brief-451765.md) - Published: 2025-02-11 - Last Modified: 2025-02-10 - Excerpt: Not available - [The top Super Bowl 2025 ads released before and during the game](https://searchengineland.com/super-bowl-2025-top-ads-451744.md) - Published: 2025-02-10 - Last Modified: 2025-02-10 - Excerpt: Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings. - [7 ways to increase SEO revenue without losing clients](https://searchengineland.com/increase-seo-revenue-without-losing-clients-451738.md) - Published: 2025-02-11 - Last Modified: 2025-02-10 - Excerpt: From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment. - [Is Google biased? An SEO veteran’s perspective](https://searchengineland.com/is-google-biased-451682.md) - Published: 2025-02-10 - Last Modified: 2025-02-10 - Excerpt: This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results. - [Automate SEO analysis with Google Sheets, GSC & ChatGPT API](https://searchengineland.com/automate-seo-analysis-with-google-sheets-gsc-chatgpt-api-451306.md) - Published: 2025-01-30 - Last Modified: 2025-02-10 - Excerpt: Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets. - [20250210 SEL Brief](https://searchengineland.com/20250210-sel-brief-451721.md) - Published: 2025-02-10 - Last Modified: 2025-02-07 - Excerpt: Not available - [Technical SEO post-migration: How to find and fix hidden errors](https://searchengineland.com/technical-seo-post-migration-how-to-find-and-fix-hidden-errors-451678.md) - Published: 2025-02-10 - Last Modified: 2025-02-07 - Excerpt: Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions. - [Meta simplifies Advantage+ campaign setup, adds leads campaigns](https://searchengineland.com/meta-advantage-campaign-setup-leads-campaigns-451713.md) - Published: 2025-02-07 - Last Modified: 2025-02-07 - Excerpt: Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations. - [Exact match keywords in Google Ads: Everything you need to know](https://searchengineland.com/exact-match-keywords-google-ads-451238.md) - Published: 2025-01-29 - Last Modified: 2025-02-07 - Excerpt: Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting. - [Brand + performance: The secret to maximizing ad ROI](https://searchengineland.com/brand-performance-maximizing-ad-roi-451661.md) - Published: 2025-02-07 - Last Modified: 2025-02-07 - Excerpt: Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability. - [Google algorithm changes blamed for 50% traffic drop to news site the Sun](https://searchengineland.com/google-algorithm-traffic-drop-the-sun-451680.md) - Published: 2025-02-07 - Last Modified: 2025-02-07 - Excerpt: The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time. - [20250207 SEL Brief](https://searchengineland.com/20250207-sel-brief-451674.md) - Published: 2025-02-07 - Last Modified: 2025-02-06 - Excerpt: Not available - [How to master user intent with SEO personas](https://searchengineland.com/how-to-master-user-intent-with-seo-personas-451656.md) - Published: 2025-02-07 - Last Modified: 2025-02-06 - Excerpt: Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. - [Google Search testing ‘AI Mode’](https://searchengineland.com/google-search-testing-ai-mode-451672.md) - Published: 2025-02-06 - Last Modified: 2025-02-06 - Excerpt: Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions. - [New Google Ads prediction model scores landing page navigation](https://searchengineland.com/google-ad-quality-systems-user-navigation-451643.md) - Published: 2025-02-06 - Last Modified: 2025-02-06 - Excerpt: Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement. - [Best WordPress plugins to improve SEO](https://searchengineland.com/best-wordpress-plugins-to-improve-seo-451644.md) - Published: 2025-02-10 - Last Modified: 2025-02-06 - Excerpt: A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content. - [AI search is gaining traction, but it isn’t replacing Google: Survey](https://searchengineland.com/ai-search-gaining-traction-not-replacing-google-survey-451667.md) - Published: 2025-02-06 - Last Modified: 2025-02-06 - Excerpt: AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds. - [20250206 SEL Brief](https://searchengineland.com/20250206-sel-brief-451642.md) - Published: 2025-02-06 - Last Modified: 2025-02-05 - Excerpt: Not available - [OpenAI drops sign in requirement for ChatGPT search](https://searchengineland.com/openai-drops-sign-in-requirement-for-chatgpt-search-451638.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: You no longer need to sign up or have an account to use OpenAI's search feature. - [Google sees ad potential in Gemini AI](https://searchengineland.com/google-ad-potential-gemini-ai-451623.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users. - [Meet the Search Engine Land team](https://searchengineland.com/staff-385781.md) - Published: 2022-05-13 - Last Modified: 2025-02-05 - Excerpt: Not available - [Instagram and TikTok outrank Google for Gen Z shoppers: Survey](https://searchengineland.com/google-tiktok-instagram-gen-z-shoppers-451625.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers. - [Google organic and paid CTRs hit new lows: Report](https://searchengineland.com/google-organic-paid-ctr-down-451619.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown. - [Google Ads optimization: What to stop, start, and continue in 2025](https://searchengineland.com/google-ads-optimization-stop-start-continue-451602.md) - Published: 2025-02-06 - Last Modified: 2025-02-05 - Excerpt: Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting. - [Is rank tracking dead? Why Google’s new rules are changing the game](https://searchengineland.com/is-google-rank-tracking-dead-451606.md) - Published: 2025-02-06 - Last Modified: 2025-02-05 - Excerpt: Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now. - [What is ChatGPT and why SEOs should care](https://searchengineland.com/what-is-chatgpt-and-why-seos-should-care-392165.md) - Published: 2025-02-06 - Last Modified: 2025-02-05 - Excerpt: See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits. - [Google AI Overviews now with detailed shopping comparisons](https://searchengineland.com/google-ai-overviews-now-with-detailed-shopping-comparisons-451608.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: Google Search will provide a very detailed comparison of two products within its AI Overviews. - [Top 6 B2B paid media platforms: Where and how to advertise effectively](https://searchengineland.com/top-6-b2b-paid-media-platforms-where-and-how-to-advertise-effectively-451512.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more. - [20250205 SEL Brief](https://searchengineland.com/20250205-sel-brief-451577.md) - Published: 2025-02-05 - Last Modified: 2025-02-04 - Excerpt: Not available - [Mentorship in SEO: How to learn, grow, and build your network](https://searchengineland.com/mentorship-seo-451528.md) - Published: 2025-02-05 - Last Modified: 2025-02-04 - Excerpt: SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career. - [Google Analytics simplifies cost data import](https://searchengineland.com/google-analytics-simplifies-cost-data-import-451495.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting. - [Google Ads updates Dating & Companionship Ads policy](https://searchengineland.com/google-ads-dating-companionship-ads-policy-update-451541.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility. - [How to use Video View campaigns effectively in Google Ads](https://searchengineland.com/video-view-campaigns-google-ads-451527.md) - Published: 2025-02-05 - Last Modified: 2025-02-04 - Excerpt: Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework. - [Microsoft Performance Max testing LinkedIn targeting, measurement tools](https://searchengineland.com/microsoft-expands-performance-max-with-new-targeting-and-measurement-451201.md) - Published: 2025-01-27 - Last Modified: 2025-02-04 - Excerpt: Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration. - [ChatGPT growing as a traffic referrer, reshaping search behavior: Report](https://searchengineland.com/chatgpt-growing-traffic-referrer-changing-search-behavior-451525.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. - [Avinash Kaushik shares secret sauce for measuring Super Bowl ads](https://searchengineland.com/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads-451456.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how. - [20250204 SEL Brief](https://searchengineland.com/20250204-sel-brief-451465.md) - Published: 2025-02-04 - Last Modified: 2025-02-03 - Excerpt: Not available - [SMX Master Classes – Jyll Saskin Gales](https://searchengineland.com/google-ads-beyond-search-449531.md) - Published: 2024-12-01 - Last Modified: 2025-02-03 - Excerpt: Not available - [SMX Master Classes – Brad Geddes](https://searchengineland.com/advanced-google-ads-392985.md) - Published: 2023-02-09 - Last Modified: 2025-02-03 - Excerpt: Not available - [SMX Master Classes – Teams](https://searchengineland.com/teams-429379.md) - Published: 2023-07-13 - Last Modified: 2025-02-03 - Excerpt: Not available - [Google Merchant Center Next fixes product download frustration](https://searchengineland.com/google-merchant-center-product-download-frustration-fix-451457.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports. - [How AI makes paid search audits faster and better](https://searchengineland.com/how-ai-makes-paid-search-audits-faster-and-better-451449.md) - Published: 2025-02-04 - Last Modified: 2025-02-03 - Excerpt: Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results. - [Phishing scam targets Microsoft Ad accounts via Google Search](https://searchengineland.com/phishing-scam-microsoft-ad-accounts-google-search-451446.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials. - [From retro gaming glory to fighting Google: The journey of Brandon Saltalamacchia](https://searchengineland.com/retro-dodo-seo-google-kagi-451169.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid search engine. - [How volatile have Google rankings really been?](https://searchengineland.com/google-rankings-how-volatile-451424.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights. - [How to maximize your Google Ads remarketing campaigns](https://searchengineland.com/maximize-google-ads-remarketing-campaigns-451442.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks. - [Product studio now available within Google Business Profiles](https://searchengineland.com/product-studio-now-available-within-google-business-profiles-451439.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes. - [Your guide to SEO forecasting with Google Sheets](https://searchengineland.com/seo-forecasting-google-sheets-guide-451253.md) - Published: 2025-01-29 - Last Modified: 2025-02-03 - Excerpt: Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress. - [SearchBot: Content marketing expert](https://searchengineland.com/searchbot-content-marketing-expert-433774.md) - Published: 2023-11-02 - Last Modified: 2025-01-31 - Excerpt: Not available - [SearchBot: PPC expert](https://searchengineland.com/searchbot-ppc-expert-433441.md) - Published: 2023-11-02 - Last Modified: 2025-01-31 - Excerpt: Not available - [SearchBot: Technical SEO expert](https://searchengineland.com/searchbot-technical-seo-expert-433766.md) - Published: 2023-11-02 - Last Modified: 2025-01-31 - Excerpt: Not available - [20250203 SEL Brief](https://searchengineland.com/20250203-sel-brief-451366.md) - Published: 2025-02-03 - Last Modified: 2025-01-31 - Excerpt: Not available - [Google offers tagging support appointments for advertisers](https://searchengineland.com/google-offers-tagging-support-appointments-for-advertisers-451365.md) - Published: 2025-01-31 - Last Modified: 2025-01-31 - Excerpt: Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data - [20250131 SEL Brief](https://searchengineland.com/20250131-sel-brief-451357.md) - Published: 2025-01-31 - Last Modified: 2025-01-30 - Excerpt: Not available - [Meta streamlines Advantage+ catalog ad targeting, pushes automated options](https://searchengineland.com/meta-streamlines-advantage-catalog-ad-targeting-451358.md) - Published: 2025-01-30 - Last Modified: 2025-01-30 - Excerpt: Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting. - [How to analyze and fix traffic drops: A 7-step framework](https://searchengineland.com/analyze-fix-traffic-drops-framework-451340.md) - Published: 2025-01-31 - Last Modified: 2025-01-30 - Excerpt: Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back. - [Google tests AI-generated backgrounds for Shopping Ads](https://searchengineland.com/google-tests-ai-generated-backgrounds-for-shopping-ads-451347.md) - Published: 2025-01-30 - Last Modified: 2025-01-30 - Excerpt: Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out. - [Google search trends every restaurant needs to know in 2025](https://searchengineland.com/google-restaurant-search-trends-2025-451328.md) - Published: 2025-01-31 - Last Modified: 2025-01-30 - Excerpt: From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing. - [Google Search launches Ask for me](https://searchengineland.com/google-search-launches-ask-for-me-451346.md) - Published: 2025-01-30 - Last Modified: 2025-01-30 - Excerpt: This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available. - [Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset](https://searchengineland.com/google-expands-demand-gen-ad-tools-phasing-out-video-action-campaigns-sunset-451339.md) - Published: 2025-01-30 - Last Modified: 2025-01-30 - Excerpt: Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features. - [Google expands Performance Max asset/search term reporting capabilities](https://searchengineland.com/google-expands-performance-max-asset-search-term-reporting-capabilities-451068.md) - Published: 2025-01-23 - Last Modified: 2025-01-29 - Excerpt: Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities. - [20250130 SEL Brief](https://searchengineland.com/20250130-sel-brief-451327.md) - Published: 2025-01-30 - Last Modified: 2025-01-29 - Excerpt: Not available - [Search ad spending surged in Q4 2024, with retail media leading: report](https://searchengineland.com/search-ad-spending-surge-q4-2024-report-451302.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels. - [How marketing leaders are adjusting Google, AI search strategies](https://searchengineland.com/marketing-leaders-google-ai-search-strategies-451304.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds. - [Is Google testing Gemini 2.0 powered AI Overviews?](https://searchengineland.com/is-google-testing-gemini-2-0-powered-ai-overviews-451307.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: We are seeing some really deep and comprehensive AI Overviews being tested in Google Search. - [How to use SEO to enhance your visibility within a specific geographic area](https://searchengineland.com/how-to-use-seo-to-enhance-your-visibility-within-a-specific-geographic-area-451292.md) - Published: 2025-01-30 - Last Modified: 2025-01-29 - Excerpt: Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches. - [AI optimization: How to optimize your content for AI search and agents](https://searchengineland.com/ai-optimization-how-to-optimize-your-content-for-ai-search-and-agents-451287.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations. - [Google opens Meridian, its marketing measurement tool, to all users](https://searchengineland.com/google-meridian-all-users-451286.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels. - [Google reverses stance on Performance Max campaign controls](https://searchengineland.com/google-reverses-stance-performance-max-campaign-controls-451271.md) - Published: 2025-01-28 - Last Modified: 2025-01-29 - Excerpt: PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise. - [20250129 SEL Brief](https://searchengineland.com/20250129-sel-brief-451281.md) - Published: 2025-01-29 - Last Modified: 2025-01-28 - Excerpt: Not available - [Google Search ad spend climbs 10% YoY, despite AI disruptions: report](https://searchengineland.com/google-search-ad-spend-climbs-repo-450955.md) - Published: 2025-01-22 - Last Modified: 2025-01-28 - Excerpt: Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report. - [Yahoo testing new AI Search features](https://searchengineland.com/yahoo-testing-new-ai-search-features-451188.md) - Published: 2025-01-27 - Last Modified: 2025-01-28 - Excerpt: Yahoo Search is testing AI Chat features and AI generated answers within the search results. - [Google testing new-look search results in EU](https://searchengineland.com/google-testing-new-look-search-results-eu-451274.md) - Published: 2025-01-28 - Last Modified: 2025-01-28 - Excerpt: Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services. - [How to use Google to search](https://searchengineland.com/how-to-use-google-to-search-64468.md) - Published: 2024-09-11 - Last Modified: 2025-01-28 - Excerpt: Not available - [Title tags and SEO: Everything you need to know in 2025](https://searchengineland.com/title-tags-seo-everything-you-need-to-know-2025-451233.md) - Published: 2025-01-29 - Last Modified: 2025-01-28 - Excerpt: Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape. - [Technical SEO: Don’t rush the process](https://searchengineland.com/technical-seo-dont-rush-the-process-451183.md) - Published: 2025-01-28 - Last Modified: 2025-01-28 - Excerpt: Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment. - [SearchBot: SEO expert](https://searchengineland.com/searchbot-seo-expert-431940.md) - Published: 2023-10-18 - Last Modified: 2025-01-28 - Excerpt: Not available - [Google sending manual actions for site reputation abuse in Germany](https://searchengineland.com/google-sending-manual-actions-for-site-reputation-abuse-in-germany-451225.md) - Published: 2025-01-28 - Last Modified: 2025-01-28 - Excerpt: This comes a week after Google expanded enforcement of this policy in Italy, Spain and France. - [The top 5 strategic SEO mistakes enterprises make (and how to avoid them)](https://searchengineland.com/the-top-5-strategic-seo-mistakes-enterprises-make-and-how-to-avoid-them-451180.md) - Published: 2025-01-28 - Last Modified: 2025-01-28 - Excerpt: SEO at scale comes with unique challenges. Learn to sidestep the top five mistakes and create a winning enterprise strategy. - [20250128 SEL Brief](https://searchengineland.com/20250128-sel-brief-451212.md) - Published: 2025-01-28 - Last Modified: 2025-01-27 - Excerpt: Not available - [YouTube testing cost-per-hour masthead](https://searchengineland.com/youtube-testing-cost-per-hour-masthead-451199.md) - Published: 2025-01-27 - Last Modified: 2025-01-27 - Excerpt: Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments. - [Google change disrupts SEO tools, resulting in data blackouts](https://searchengineland.com/google-disrupts-seo-tools-450872.md) - Published: 2025-01-17 - Last Modified: 2025-01-27 - Excerpt: Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15. - [Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes](https://searchengineland.com/ex-hubspotters-reveal-5-seo-insights-about-hubspots-traffic-woes-451195.md) - Published: 2025-01-27 - Last Modified: 2025-01-27 - Excerpt: Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees. - [20250127 SEL Brief](https://searchengineland.com/20250127-sel-brief-451174.md) - Published: 2025-01-27 - Last Modified: 2025-01-24 - Excerpt: Not available - [Top Google Ads recommendations you should always ignore, use, or evaluate](https://searchengineland.com/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate-451140.md) - Published: 2025-01-27 - Last Modified: 2025-01-24 - Excerpt: Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance. - [Why branding matters for in-house SEO teams](https://searchengineland.com/branding-in-house-seo-teams-451153.md) - Published: 2025-01-27 - Last Modified: 2025-01-24 - Excerpt: Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out. - [Meta launches ads on Threads](https://searchengineland.com/meta-launches-threads-ads-451168.md) - Published: 2025-01-24 - Last Modified: 2025-01-24 - Excerpt: Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns. - [How SEO agencies can earn recurring revenue with site management services](https://searchengineland.com/how-seo-agencies-can-earn-recurring-revenue-with-site-management-services-451099.md) - Published: 2025-01-27 - Last Modified: 2025-01-24 - Excerpt: Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting). - [SEO today and beyond: 8 ways to balance what works now with what’s to come](https://searchengineland.com/seo-today-and-beyond-8-ways-to-balance-what-works-now-with-whats-to-come-451076.md) - Published: 2025-01-24 - Last Modified: 2025-01-23 - Excerpt: From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO. - [5 key PPC areas to prioritize in 2025](https://searchengineland.com/5-key-ppc-areas-to-prioritize-in-2025-451082.md) - Published: 2025-01-24 - Last Modified: 2025-01-23 - Excerpt: Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically. - [Tools and tips for making internal training videos](https://searchengineland.com/tools-and-tips-for-making-internal-training-videos-451089.md) - Published: 2025-01-24 - Last Modified: 2025-01-23 - Excerpt: Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate. - [20250124 SEL Brief](https://searchengineland.com/20250124-sel-brief-451107.md) - Published: 2025-01-24 - Last Modified: 2025-01-23 - Excerpt: Not available - [Google Analytics 4 rolls out cross-property report copying](https://searchengineland.com/google-analytics-4-cross-property-report-copying-451100.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency. - [HubSpot’s SEO collapse: What went wrong and why?](https://searchengineland.com/hubspot-seo-organic-traffic-drop-451096.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs. - [Google’s Vidhya Srinivasan to lead Ads & Commerce teams](https://searchengineland.com/google-vidhya-srinivasan-new-vp-ads-commerce-451065.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem. - [Google updates search quality raters guidelines with a focus on spam](https://searchengineland.com/google-updates-search-quality-raters-guidelines-with-a-focus-on-spam-451073.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: The last update was 10 months ago, when Google released its new spam policies and March 2024 core update. - [Brave Search Rerank lets you boost or remove sites from search results](https://searchengineland.com/brave-search-rerank-introduced-451093.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain. - [Google sending manual actions for site reputation abuse in Europe?](https://searchengineland.com/google-manual-actions-site-reputation-abuse-europe-451046.md) - Published: 2025-01-22 - Last Modified: 2025-01-23 - Excerpt: SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse. - [Google no longer shows breadcrumbs in mobile search results snippets](https://searchengineland.com/google-no-longer-shows-breadcrumbs-in-mobile-search-results-snippets-451079.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results. - [How would a Google breakup impact SEO?](https://searchengineland.com/how-would-a-google-breakup-impact-seo-451029.md) - Published: 2025-01-23 - Last Modified: 2025-01-22 - Excerpt: Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy. - [LLMs are disrupting search – is your brand ready?](https://searchengineland.com/llms-are-disrupting-search-is-your-brand-ready-451031.md) - Published: 2025-01-23 - Last Modified: 2025-01-22 - Excerpt: With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift. - [20250123 SEL Brief](https://searchengineland.com/20250123-sel-brief-451062.md) - Published: 2025-01-23 - Last Modified: 2025-01-22 - Excerpt: Not available - [Google sunsets Maximum CPV strategy for Video View campaigns](https://searchengineland.com/google-maximum-cpv-strategy-video-view-campaigns-sunset-451049.md) - Published: 2025-01-22 - Last Modified: 2025-01-22 - Excerpt: Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns. - [How to build a search engine to disrupt Google](https://searchengineland.com/build-search-engine-disrupt-google-451040.md) - Published: 2025-01-23 - Last Modified: 2025-01-22 - Excerpt: Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance. - [Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats](https://searchengineland.com/like-lin-manuel-miranda-or-gene-kelly-marketers-can-now-be-triple-threats-450646.md) - Published: 2025-01-21 - Last Modified: 2025-01-22 - Excerpt: Marketers can now be triple threats with data, creative and optimization power. - [Resources](https://searchengineland.com/resources-451026.md) - Published: 2024-11-27 - Last Modified: 2025-01-22 - Excerpt: A collection of powerful resources to shape agency perspectives, strengthen process frameworks, and drive smarter business decisions in search marketing. - [App Store vs. Google Play: Tailoring your ASO strategy for maximum impact](https://searchengineland.com/app-store-vs-google-play-aso-strategy-450983.md) - Published: 2025-01-22 - Last Modified: 2025-01-22 - Excerpt: One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play. - [The future of SEO content is video – here’s why](https://searchengineland.com/video-first-content-448350.md) - Published: 2024-11-18 - Last Modified: 2025-01-22 - Excerpt: Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement. - [20250122 SEL Brief](https://searchengineland.com/20250122-sel-brief-451016.md) - Published: 2025-01-22 - Last Modified: 2025-01-21 - Excerpt: Not available - [5 ways to get the most from Performance Max in 2025](https://searchengineland.com/performance-max-get-most-2025-450977.md) - Published: 2025-01-22 - Last Modified: 2025-01-21 - Excerpt: Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns. - [From search to social: Retargeting organic traffic with video strategies](https://searchengineland.com/from-search-to-social-retargeting-organic-traffic-with-video-strategies-450990.md) - Published: 2025-01-22 - Last Modified: 2025-01-21 - Excerpt: Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust. - [How to use Lookalike segments in Google Ads](https://searchengineland.com/how-to-use-lookalike-segments-in-google-ads-450982.md) - Published: 2025-01-22 - Last Modified: 2025-01-21 - Excerpt: Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience. - [Google Ads revealing low-volume search terms as ‘Private’](https://searchengineland.com/google-ads-low-volume-search-terms-private-451002.md) - Published: 2025-01-21 - Last Modified: 2025-01-21 - Excerpt: Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries. - [Make 2025 the year your video creative shines](https://searchengineland.com/make-2025-the-year-your-video-creative-shines-451006.md) - Published: 2025-01-21 - Last Modified: 2025-01-21 - Excerpt: Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising. - [New Google Ads feature spotted: Asset history](https://searchengineland.com/google-ads-asset-history-450995.md) - Published: 2025-01-21 - Last Modified: 2025-01-21 - Excerpt: Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented. - [Search Marketing Expo – SMX](https://searchengineland.com/smx-391109.md) - Published: 2023-01-06 - Last Modified: 2025-01-20 - Excerpt: Not available - [20250121 SEL Brief](https://searchengineland.com/20250121-sel-brief-450949.md) - Published: 2025-01-21 - Last Modified: 2025-01-20 - Excerpt: Not available the Westin Boston Seaport. Here’s how to submit a compelling session proposal. - [Google Ads Search Max – new match type spotted](https://searchengineland.com/google-ads-search-max-match-type-450944.md) - Published: 2025-01-20 - Last Modified: 2025-01-20 - Excerpt: The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions. - [Google introduces ‘Source’ column in Performance Max search terms insights](https://searchengineland.com/google-source-column-performance-max-search-terms-insights-450937.md) - Published: 2025-01-20 - Last Modified: 2025-01-20 - Excerpt: Google's new PMax "Source" column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization. - [The art of subtraction: How to do more with less in SEO](https://searchengineland.com/seo-more-with-less-450913.md) - Published: 2025-01-21 - Last Modified: 2025-01-20 - Excerpt: Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results. - [Evolving SEO for 2025: What needs to change](https://searchengineland.com/evolving-seo-for-2025-what-needs-to-change-450911.md) - Published: 2025-01-21 - Last Modified: 2025-01-20 - Excerpt: From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape. - [How to optimize PPC forms and follow-ups for lead gen in 2025](https://searchengineland.com/how-to-optimize-ppc-forms-and-follow-ups-for-lead-gen-in-2025-450934.md) - Published: 2025-01-21 - Last Modified: 2025-01-20 - Excerpt: From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads. - [TikTok restores service in the U.S., credits Trump for reprieve](https://searchengineland.com/tiktok-restores-us-service-trump-450932.md) - Published: 2025-01-20 - Last Modified: 2025-01-20 - Excerpt: TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks. - [Google’s search market share drops below 90% for first time since 2015](https://searchengineland.com/google-search-market-share-drops-2024-450497.md) - Published: 2025-01-13 - Last Modified: 2025-01-20 - Excerpt: In a surprising development, Google's global search market share was less than 90% for the final three months of 2024. - [Ecommerce SEO: How to use generative AI to create product descriptions from your reviews](https://searchengineland.com/ecommerce-seo-generative-ai-product-descriptions-reviews-450877.md) - Published: 2025-01-20 - Last Modified: 2025-01-20 - Excerpt: A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews. - [20250120 SEL Brief](https://searchengineland.com/20250120-sel-brief-450892.md) - Published: 2025-01-20 - Last Modified: 2025-01-17 - Excerpt: Not available - [How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns](https://searchengineland.com/combine-google-ads-linkedin-ads-b2b-campaigns-450869.md) - Published: 2025-01-20 - Last Modified: 2025-01-17 - Excerpt: Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively. - [International SEO: Everything you need to know in 2025](https://searchengineland.com/international-seo-everything-you-need-to-know-450866.md) - Published: 2025-01-20 - Last Modified: 2025-01-17 - Excerpt: From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages. - [Google Ads phishing scams target ad buyers](https://searchengineland.com/google-ads-phishing-scams-target-ad-buyers-450896.md) - Published: 2025-01-17 - Last Modified: 2025-01-17 - Excerpt: Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks. - [Supreme Court upholds TikTok divestment order: What you need to know](https://searchengineland.com/supreme-court-tiktok-divestment-order-450876.md) - Published: 2025-01-17 - Last Modified: 2025-01-17 - Excerpt: TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies. - [20250117 SEL Brief](https://searchengineland.com/20250117-sel-brief-450848.md) - Published: 2025-01-17 - Last Modified: 2025-01-16 - Excerpt: Not available - [11 free Chrome extensions you need for SEO](https://searchengineland.com/free-seo-chrome-extensions-450738.md) - Published: 2025-01-16 - Last Modified: 2025-01-16 - Excerpt: Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions. - [4 practical ways to use generative AI for ad copywriting](https://searchengineland.com/use-generative-ai-ad-copywriting-450842.md) - Published: 2025-01-17 - Last Modified: 2025-01-16 - Excerpt: From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality. - [TikTok advertising: A comprehensive guide](https://searchengineland.com/tiktok-advertising-450817.md) - Published: 2025-01-17 - Last Modified: 2025-01-16 - Excerpt: Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community. - [How to benchmark your SEO performance in 2025](https://searchengineland.com/benchmark-seo-performance-2025-450806.md) - Published: 2025-01-17 - Last Modified: 2025-01-16 - Excerpt: Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025. - [Your PPC guide to effective product category research](https://searchengineland.com/ppc-product-category-research-450786.md) - Published: 2025-01-16 - Last Modified: 2025-01-15 - Excerpt: In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way. - [Microsoft Clarity launches Google Ads integration](https://searchengineland.com/microsoft-clarity-google-ads-integration-450790.md) - Published: 2025-01-15 - Last Modified: 2025-01-15 - Excerpt: Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. - [20250116 SEL Brief](https://searchengineland.com/20250116-sel-brief-450798.md) - Published: 2025-01-16 - Last Modified: 2025-01-15 - Excerpt: Not available - [SMX – Speak](https://searchengineland.com/submit-speaking-pitch-392569.md) - Published: 2023-02-01 - Last Modified: 2025-01-15 - Excerpt: Not available - [PPC diagnostics: How to find and fix the root cause of low conversions](https://searchengineland.com/ppc-diagnostics-low-conversions-450710.md) - Published: 2025-01-16 - Last Modified: 2025-01-15 - Excerpt: Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts. - [Optimize your PPC campaigns with AI](https://searchengineland.com/optimize-your-ppc-campaigns-with-ai-450660.md) - Published: 2025-01-15 - Last Modified: 2025-01-14 - Excerpt: Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions. - [How to select a CMS that powers SEO, personalization and growth](https://searchengineland.com/how-to-select-a-cms-that-powers-seo-personalization-and-growth-450525.md) - Published: 2025-01-15 - Last Modified: 2025-01-14 - Excerpt: A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure. - [20250115 SEL Brief](https://searchengineland.com/20250115-sel-brief-450656.md) - Published: 2025-01-15 - Last Modified: 2025-01-14 - Excerpt: Not available - [Why over-bidding on your brand could be hurting your bottom line](https://searchengineland.com/over-bidding-brand-bottom-line-450518.md) - Published: 2025-01-15 - Last Modified: 2025-01-14 - Excerpt: Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue. - [PR for the algorithm age: 5 tips to pitch stories that rank and resonate](https://searchengineland.com/pr-tips-pitch-stories-rank-resonate-450648.md) - Published: 2025-01-15 - Last Modified: 2025-01-14 - Excerpt: Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques. - [WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes](https://searchengineland.com/whatsapp-google-ads-message-assets-450630.md) - Published: 2025-01-15 - Last Modified: 2025-01-14 - Excerpt: All there is to know about Google's feature enabling potential customers to initiate WhatsApp conversations directly from ads. - [Elon Musk eyes TikTok as Supreme Court decision nears](https://searchengineland.com/elon-musk-tiktok-supreme-court-decision-450650.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record. - [Start 2025 strong with data-driven strategies for retail success](https://searchengineland.com/start-2025-strong-with-data-driven-strategies-for-retail-success-450651.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: Discover how leading brands are using customer insights to optimize shopper journeys with actionable data. - [Google Search faces new UK probe](https://searchengineland.com/google-search-uk-probe-450523.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings. - [How to tank your Google Ads account in 10 days](https://searchengineland.com/tank-google-ads-account-450466.md) - Published: 2025-01-13 - Last Modified: 2025-01-14 - Excerpt: Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast. - [20250114 SEL Brief](https://searchengineland.com/20250114-sel-brief-450513.md) - Published: 2025-01-14 - Last Modified: 2025-01-13 - Excerpt: Not available - [LTV:CAC explained: Why you shouldn’t rely on this KPI](https://searchengineland.com/ltvcac-explained-why-you-shouldnt-rely-on-this-kpi-450478.md) - Published: 2025-01-14 - Last Modified: 2025-01-13 - Excerpt: LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. - [Amazon’s 2025 title policy update: Key changes and implementation guide](https://searchengineland.com/amazon-title-policy-update-2025-450485.md) - Published: 2025-01-14 - Last Modified: 2025-01-13 - Excerpt: Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings. - [Google Ads launches new promo code formats for Promotion Assets](https://searchengineland.com/google-ads-promotion-assets-new-promo-code-formats-450506.md) - Published: 2025-01-13 - Last Modified: 2025-01-13 - Excerpt: Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints. - [Supreme Court lets $7 billion Meta ad fraud case proceed](https://searchengineland.com/supreme-court-meta-ad-fraud-case-proceed-450504.md) - Published: 2025-01-13 - Last Modified: 2025-01-13 - Excerpt: The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers. - [How to avoid 10 common SEO interview mistakes and land your next job ](https://searchengineland.com/common-seo-interview-mistakes-450464.md) - Published: 2025-01-13 - Last Modified: 2025-01-13 - Excerpt: Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps. - [Google quietly updated the News and Discover manual action policies](https://searchengineland.com/google-quietly-updated-the-news-and-discover-manual-action-policies-450480.md) - Published: 2025-01-13 - Last Modified: 2025-01-13 - Excerpt: Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections. - [20250113 SEL Brief](https://searchengineland.com/20250113-sel-brief-450366.md) - Published: 2025-01-13 - Last Modified: 2025-01-10 - Excerpt: Not available - [Paid search helps drive record-breaking $241.4 billion holiday season: Report](https://searchengineland.com/paid-search-2024-holiday-season-450357.md) - Published: 2025-01-10 - Last Modified: 2025-01-10 - Excerpt: Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite. - [20250110 SEL Brief](https://searchengineland.com/20250110-sel-brief-450355.md) - Published: 2025-01-10 - Last Modified: 2025-01-09 - Excerpt: Not available - [Google Ads for SMBs: How to maximize paid search success](https://searchengineland.com/google-ads-paid-search-smbs-450327.md) - Published: 2025-01-10 - Last Modified: 2025-01-09 - Excerpt: Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising. - [The Getty-Shutterstock merger: A new era for image SEO and licensable content](https://searchengineland.com/getty-shutterstock-merger-image-seo-licensable-content-450344.md) - Published: 2025-01-10 - Last Modified: 2025-01-09 - Excerpt: Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more. - [YouTube trends report reveals 7 significant shifts](https://searchengineland.com/youtube-trends-shifts-450337.md) - Published: 2025-01-10 - Last Modified: 2025-01-09 - Excerpt: Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture. - [Google search rankings correlate with ChatGPT mentions: study](https://searchengineland.com/google-search-rankings-llm-mentions-450348.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds. - [Amazon opens advertising to other retailers](https://searchengineland.com/amazon-opens-advertising-other-retailers-450347.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites. - [How to find the best link building service for you](https://searchengineland.com/how-to-find-the-best-link-building-service-for-you-449657.md) - Published: 2025-01-07 - Last Modified: 2025-01-09 - Excerpt: Choose the right link building agency to avoid SEO mishaps, unlock growth opportunities, and ensure lasting success in a competitive market. - [Coupon sites: The hidden threat to your brand](https://searchengineland.com/coupon-sites-the-hidden-threat-to-your-brand-449187.md) - Published: 2024-12-16 - Last Modified: 2025-01-09 - Excerpt: Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively. - [Microsoft expands retail media with two major ad offerings](https://searchengineland.com/microsoft-curate-for-commerce-sponsored-promotions-by-brands-450338.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks. - [Google Ads scripts: Everything you need to know](https://searchengineland.com/google-ads-scripts-everything-you-need-to-know-450294.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance. - [20250109 SEL Brief](https://searchengineland.com/20250109-sel-brief-450323.md) - Published: 2025-01-09 - Last Modified: 2025-01-08 - Excerpt: Not available - [Google testing audio version of Google Discover named Daily Listen](https://searchengineland.com/google-testing-audio-version-of-google-discover-named-daily-listen-450319.md) - Published: 2025-01-08 - Last Modified: 2025-01-08 - Excerpt: This is a Search Labs experimental feature available on the Google App for iOS or Android. - [Mobile-first indexing: Everything you need to know](https://searchengineland.com/mobile-first-indexing-everything-you-need-to-know-450286.md) - Published: 2025-01-09 - Last Modified: 2025-01-08 - Excerpt: Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience. - [Meta gave special content moderation treatment to top advertisers](https://searchengineland.com/meta-special-content-moderation-treatment-top-advertisers-450316.md) - Published: 2025-01-08 - Last Modified: 2025-01-08 - Excerpt: Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency. - [Google Ads Performance Max gets budget reallocation experiments](https://searchengineland.com/google-pmax-budget-reallocation-experiments-450313.md) - Published: 2025-01-08 - Last Modified: 2025-01-08 - Excerpt: You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance. - [Microsoft reverts Bing Image Creator update amid complaints](https://searchengineland.com/bing-reverts-image-creator-model-450312.md) - Published: 2025-01-08 - Last Modified: 2025-01-08 - Excerpt: Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator. - [Confirmed: Google isn’t dropping ad scheduling for Smart Bidding campaigns](https://searchengineland.com/google-ad-scheduling-smart-bidding-campaigns-450233.md) - Published: 2025-01-07 - Last Modified: 2025-01-08 - Excerpt: A Google help document change indicated ad scheduling for Smart Bidding campaigns was no longer possible. Google confirms nothing has changed. - [Make Google happy by optimizing your WordPress site’s images](https://searchengineland.com/make-google-happy-by-optimizing-your-wordpress-sites-images-450221.md) - Published: 2025-01-13 - Last Modified: 2025-01-08 - Excerpt: Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools. - [A 13-point roadmap for thriving in the age of AI search](https://searchengineland.com/seo-roadmap-ai-search-449199.md) - Published: 2024-12-12 - Last Modified: 2025-01-08 - Excerpt: Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. - [Automated bidding in Google Ads: How to get the best results](https://searchengineland.com/automated-bidding-google-ads-best-results-450204.md) - Published: 2025-01-07 - Last Modified: 2025-01-07 - Excerpt: Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs. - [20250108 SEL Brief](https://searchengineland.com/20250108-sel-brief-450277.md) - Published: 2025-01-08 - Last Modified: 2025-01-07 - Excerpt: Not available - [Mastering Maximize conversions bidding in Google Ads: A 3-minute guide](https://searchengineland.com/maximize-conversions-bidding-google-ads-guide-450273.md) - Published: 2025-01-08 - Last Modified: 2025-01-07 - Excerpt: All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results. - [Reddit introduces business analytics tools and AMA ads](https://searchengineland.com/reddit-business-analytics-tools-ama-ads-450270.md) - Published: 2025-01-07 - Last Modified: 2025-01-07 - Excerpt: Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users. - [How to diversify your traffic sources](https://searchengineland.com/diversify-traffic-sources-450247.md) - Published: 2025-01-08 - Last Modified: 2025-01-07 - Excerpt: Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world. - [Reactive PR & AI: How to capitalize on trending topics faster](https://searchengineland.com/reactive-pr-ai-trending-topics-450258.md) - Published: 2025-01-08 - Last Modified: 2025-01-07 - Excerpt: Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations. - [SMX Master Classes – Rates](https://searchengineland.com/rates-393993.md) - Published: 2023-03-07 - Last Modified: 2025-01-07 - Excerpt: Not available - [Google Search Console performance report 24-hour view now can be exported](https://searchengineland.com/google-search-console-performance-report-24-hour-view-now-can-be-exported-450255.md) - Published: 2025-01-07 - Last Modified: 2025-01-07 - Excerpt: A month ago, Google added new hourly data to the performance reports in Search Console, and today, you can export that data. - [20250107 SEL Brief](https://searchengineland.com/20250107-sel-brief-450209.md) - Published: 2025-01-07 - Last Modified: 2025-01-06 - Excerpt: Not available - [Instacart expands foodservice advertising](https://searchengineland.com/instacart-expands-foodservice-advertising-450203.md) - Published: 2025-01-06 - Last Modified: 2025-01-06 - Excerpt: Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors. - [Google updates financial products policy for crypto ads](https://searchengineland.com/google-financial-products-policy-crypto-ads-450198.md) - Published: 2025-01-06 - Last Modified: 2025-01-06 - Excerpt: Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month. - [2025 predictions for top B2B paid media channels](https://searchengineland.com/b2b-paid-media-channel-predictions-2025-450195.md) - Published: 2025-01-07 - Last Modified: 2025-01-06 - Excerpt: What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more. - [How to fix the ‘Page with redirect’ error in Google Search Console](https://searchengineland.com/how-to-fix-the-page-with-redirect-error-in-google-search-console-450184.md) - Published: 2025-01-06 - Last Modified: 2025-01-06 - Excerpt: Have you discovered the “Page with redirect” error in GSC? Learn to spot and fix it by improving content quality, site architecture, and more. - [Optimizing LLMs for B2B SEO: An overview](https://searchengineland.com/optimizing-llms-b2b-seo-450180.md) - Published: 2025-01-06 - Last Modified: 2025-01-06 - Excerpt: Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building. - [Google’s Performance Max placement rules create API confusion](https://searchengineland.com/googles-performance-max-placement-rules-create-api-confusion-450094.md) - Published: 2025-01-03 - Last Modified: 2025-01-03 - Excerpt: Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence. - [20250106 SEL Brief](https://searchengineland.com/20250106-sel-brief-450087.md) - Published: 2025-01-06 - Last Modified: 2025-01-03 - Excerpt: Not available - [SMX Master Classes – Instructor resources](https://searchengineland.com/instructor-resources-394013.md) - Published: 2023-03-07 - Last Modified: 2025-01-03 - Excerpt: Not available - [Google Ads plans major AI Push in 2025, reshaping search marketing](https://searchengineland.com/google-ads-plans-major-ai-push-in-2025-reshaping-search-marketing-450029.md) - Published: 2025-01-02 - Last Modified: 2025-01-02 - Excerpt: Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution. - [Google revives Tag Assistant](https://searchengineland.com/google-revives-tag-assistant-450010.md) - Published: 2025-01-02 - Last Modified: 2025-01-02 - Excerpt: Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy and campaign performance. - [Top 10 PPC news of the year 2024 on Search Engine Land](https://searchengineland.com/top-10-ppc-news-of-the-year-2024-on-search-engine-land-449357.md) - Published: 2024-12-27 - Last Modified: 2025-01-02 - Excerpt: Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024. - [Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search](https://searchengineland.com/googles-ceo-warns-chatgpt-may-become-synonymous-to-ai-the-way-google-is-to-search-449970.md) - Published: 2024-12-29 - Last Modified: 2024-12-29 - Excerpt: Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports. - [Google algorithm updates 2024 in review: 4 core updates and 3 spam updates](https://searchengineland.com/google-algorithm-updates-2024-449417.md) - Published: 2024-12-26 - Last Modified: 2024-12-27 - Excerpt: There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever. - [Google ads rolls out Brand Report for enhanced advertiser insights](https://searchengineland.com/google-ads-rolls-out-brand-report-for-enhanced-advertiser-insights-449931.md) - Published: 2024-12-26 - Last Modified: 2024-12-26 - Excerpt: Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. - [OpenAI works to restore access to ChatGPT and other services](https://searchengineland.com/openai-works-to-restore-access-to-chatgpt-and-other-services-449928.md) - Published: 2024-12-26 - Last Modified: 2024-12-26 - Excerpt: There has been a major outage for ChatGPT, APIs and Sora for the past few hours. - [Google December 2024 spam update done rolling out](https://searchengineland.com/google-december-2024-spam-update-done-rolling-out-449651.md) - Published: 2024-12-26 - Last Modified: 2024-12-26 - Excerpt: This spam update took about 7 days to fully roll out and is now complete. - [Semrush Coupon & Discount Offers](https://searchengineland.com/semrush-coupon-449328.md) - Published: 2024-12-01 - Last Modified: 2024-12-25 - Excerpt: Get an exclusive extended 14-day Semrush Pro trial through Search Engine Land. Test all premium features free, plus save 17% on annual plans. - [Guides](https://searchengineland.com/guides-449841.md) - Published: 2024-12-16 - Last Modified: 2024-12-25 - Excerpt: Search professionals face unique challenges with unprecedented rates of change in recent years. Our guide content will support, no matter your career-stage. - [Google Ads alert: broad match auto-toggle raises concerns](https://searchengineland.com/google-ads-alert-broad-match-auto-toggle-raises-concerns-449791.md) - Published: 2024-12-24 - Last Modified: 2024-12-24 - Excerpt: Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic. - [Google tightens ad policies to align with Search spam rules](https://searchengineland.com/google-tightens-ad-policies-to-align-with-search-spam-rules-449788.md) - Published: 2024-12-24 - Last Modified: 2024-12-24 - Excerpt: Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success. - [Google expands AI organized search results to restaurants](https://searchengineland.com/google-expands-ai-organized-search-results-to-restaurants-449785.md) - Published: 2024-12-24 - Last Modified: 2024-12-24 - Excerpt: Google expanded these for dining recommendations within Google Search. - [Top 15 SEO stories of 2024](https://searchengineland.com/seo-stories-2024-449547.md) - Published: 2024-12-24 - Last Modified: 2024-12-24 - Excerpt: Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024. - [Data providers: Google December 2024 core update was more volatile than last](https://searchengineland.com/data-providers-google-december-2024-core-update-was-more-volatile-than-last-449744.md) - Published: 2024-12-22 - Last Modified: 2024-12-23 - Excerpt: This last Google core update was more impactful than the November core update but not the August or March 2024 core updates. - [Google files its proposed remedies in DOJ’s monopoly case](https://searchengineland.com/google-files-its-proposed-remedies-in-dojs-monopoly-case-449743.md) - Published: 2024-12-21 - Last Modified: 2024-12-21 - Excerpt: Google was required to file its own remedies which include changes to browser agreements, Android contracts and more. - [ChatGPT search vs. Google: A deep dive analysis of 62 queries](https://searchengineland.com/chatgpt-search-vs-google-analysis-449676.md) - Published: 2024-12-23 - Last Modified: 2024-12-20 - Excerpt: A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples. - [SEO noise vs. SEO signals: Distilling what truly impacts rankings](https://searchengineland.com/seo-noise-vs-signals-449671.md) - Published: 2024-12-23 - Last Modified: 2024-12-20 - Excerpt: Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials. - [How to use ChatGPT for keyword research (with actual prompts)](https://searchengineland.com/keyword-research-chatgpt-prompts-393741.md) - Published: 2024-12-23 - Last Modified: 2024-12-20 - Excerpt: Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes. - [Google’s review deletions: Why 5-star reviews are disappearing](https://searchengineland.com/google-deleting-five-star-reviews-449665.md) - Published: 2024-12-20 - Last Modified: 2024-12-20 - Excerpt: Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation. - [LinkedIn debuts Companies Hub to boost B2B marketing intelligence](https://searchengineland.com/linkedin-companies-hub-449653.md) - Published: 2024-12-19 - Last Modified: 2024-12-19 - Excerpt: LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights. - [Search, social and video: Evolving digital PR for 2025](https://searchengineland.com/search-social-video-digital-pr-evolution-449594.md) - Published: 2024-12-20 - Last Modified: 2024-12-19 - Excerpt: See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies. - [SMX – Code of conduct](https://searchengineland.com/code-of-conduct-394283.md) - Published: 2023-03-14 - Last Modified: 2024-12-19 - Excerpt: Not available - [SMX – Contact](https://searchengineland.com/contact-392577.md) - Published: 2023-02-01 - Last Modified: 2024-12-19 - Excerpt: Not available - [SMX – Testimonials](https://searchengineland.com/testimonials-437584.md) - Published: 2024-02-15 - Last Modified: 2024-12-19 - Excerpt: Not available - [Amazon SEO: A comprehensive guide](https://searchengineland.com/amazon-seo-guide-449563.md) - Published: 2024-12-20 - Last Modified: 2024-12-19 - Excerpt: Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales. - [20241220 SEL Brief](https://searchengineland.com/20241220-sel-brief-449603.md) - Published: 2024-12-20 - Last Modified: 2024-12-19 - Excerpt: Not available - [3 YouTube Ad formats you need to reach and engage viewers in 2025](https://searchengineland.com/youtube-ad-formats-reach-engage-viewers-449537.md) - Published: 2024-12-20 - Last Modified: 2024-12-19 - Excerpt: Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count. - [Google overhauls ad policies for CTV and PETs](https://searchengineland.com/google-ad-policies-pets-ctv-449571.md) - Published: 2024-12-19 - Last Modified: 2024-12-19 - Excerpt: Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences. - [Google rolls out Brand Guidelines for Performance Max](https://searchengineland.com/google-brand-guidelines-performance-max-449558.md) - Published: 2024-12-19 - Last Modified: 2024-12-19 - Excerpt: Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows. - [Google December 2024 spam update unleashed](https://searchengineland.com/google-december-2024-spam-update-unleashed-449556.md) - Published: 2024-12-19 - Last Modified: 2024-12-19 - Excerpt: This update was released a day after Google finished rolling out the December core update. - [SMX Master Classes – Eric Enge](https://searchengineland.com/technical-seo-eric-392986.md) - Published: 2023-02-09 - Last Modified: 2024-12-19 - Excerpt: Not available - [How to maximize visibility on Google’s blended SERPs](https://searchengineland.com/how-to-maximize-visibility-on-googles-blended-serps-449450.md) - Published: 2024-12-19 - Last Modified: 2024-12-18 - Excerpt: Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic. - [Navigating political censorship in digital PR: Understanding media ownership and trust](https://searchengineland.com/political-censorship-digital-pr-media-ownership-trust-449465.md) - Published: 2024-12-19 - Last Modified: 2024-12-18 - Excerpt: Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions. - [3 ways to use AI for SEO wins in 2025](https://searchengineland.com/ai-seo-wins-2025-449443.md) - Published: 2024-12-19 - Last Modified: 2024-12-18 - Excerpt: AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025. - [20241219 SEL Brief](https://searchengineland.com/20241219-sel-brief-449491.md) - Published: 2024-12-19 - Last Modified: 2024-12-18 - Excerpt: Not available - [Top 10 PPC expert columns of 2024 on Search Engine Land](https://searchengineland.com/top-10-ppc-expert-columns-2024-449489.md) - Published: 2024-12-30 - Last Modified: 2024-12-18 - Excerpt: Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024. - [Google December 2024 core update rollout is now complete](https://searchengineland.com/google-december-2024-core-update-rollout-is-now-complete-449421.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: This update took 6 days to roll out and was a typical Google core update. - [Bing Image Creator is now directly in Bing search and faster](https://searchengineland.com/bing-image-creator-is-now-directly-in-bing-search-and-faster-449473.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design. - [Top 10 2025 PPC predictions and trends](https://searchengineland.com/ppc-predictions-trends-2025-449198.md) - Published: 2024-12-19 - Last Modified: 2024-12-18 - Excerpt: These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025. - [Google experiments with double ad placements for same advertiser](https://searchengineland.com/google-double-ad-placements-449449.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns. - [YouTube SEO fundamentals: What you need to know](https://searchengineland.com/youtube-seo-what-you-need-to-know-449431.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025. - [Top 5 takeaways from the 2024 Web Almanac SEO Chapter](https://searchengineland.com/2024-web-almanac-seo-takeaways-449401.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more. - [Exploit reveals how and why Google ranks content](https://searchengineland.com/google-exploit-scoring-classifications-449333.md) - Published: 2024-12-16 - Last Modified: 2024-12-18 - Excerpt: Google exploit reveals insights into consensus scoring, query classifications, site quality scores and more. - [Google to halt political ads in EU over new regulations](https://searchengineland.com/google-halt-political-ads-eu-448336.md) - Published: 2024-11-15 - Last Modified: 2024-12-18 - Excerpt: Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters. - [Google brings negative keyword exclusions to Performance Max](https://searchengineland.com/google-pmax-negative-keyword-exclusions-446686.md) - Published: 2024-09-18 - Last Modified: 2024-12-18 - Excerpt: Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired. - [Google’s alleged adtech monopoly faces historic antitrust test](https://searchengineland.com/googles-adtech-monopoly-historic-antitrust-test-448686.md) - Published: 2024-11-26 - Last Modified: 2024-12-18 - Excerpt: The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation. - [LinkedIn tests personal post boost option](https://searchengineland.com/linkedin-personal-post-boost-test-449393.md) - Published: 2024-12-17 - Last Modified: 2024-12-18 - Excerpt: LinkedIn's paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play. - [20241218 SEL Brief](https://searchengineland.com/20241218-sel-brief-449428.md) - Published: 2024-12-18 - Last Modified: 2024-12-17 - Excerpt: Not available - [Top 10 SEO expert columns of 2024 on Search Engine Land](https://searchengineland.com/top-10-seo-expert-columns-2024-449430.md) - Published: 2024-12-31 - Last Modified: 2024-12-17 - Excerpt: How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024. - [Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM](https://searchengineland.com/bing-search-gets-faster-more-accurate-and-efficient-through-slm-models-and-tensorrt-llm-449427.md) - Published: 2024-12-17 - Last Modified: 2024-12-17 - Excerpt: Bing's search team said it "trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely." - [Google AI Overviews: Everything you need to know](https://searchengineland.com/google-ai-overviews-everything-you-need-to-know-449399.md) - Published: 2024-12-18 - Last Modified: 2024-12-17 - Excerpt: Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization. - [Google AI Overviews rising in B2B technology, healthcare sectors](https://searchengineland.com/google-ai-overviews-rising-b2b-technology-healthcare-449392.md) - Published: 2024-12-17 - Last Modified: 2024-12-17 - Excerpt: Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews. - [Snap overhauls creator monetization, raises performance bar](https://searchengineland.com/snap-creator-monetization-449379.md) - Published: 2024-12-17 - Last Modified: 2024-12-17 - Excerpt: Snap's revamped program boosts ad opportunities with higher-quality content, a growing audience, and the chance to capture TikTok's users. - [Google’s new help document on faceted navigation](https://searchengineland.com/googles-new-help-document-on-faceted-navigation-449383.md) - Published: 2024-12-17 - Last Modified: 2024-12-17 - Excerpt: Faceted navigation can potentially lead to overcrawling and slower discovery crawls. - [Microsoft Advertising: A comprehensive guide](https://searchengineland.com/microsoft-advertising-guide-448914.md) - Published: 2024-12-05 - Last Modified: 2024-12-16 - Excerpt: Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more. - [20241217 SEL Brief](https://searchengineland.com/20241217-sel-brief-449369.md) - Published: 2024-12-17 - Last Modified: 2024-12-16 - Excerpt: Not available - [ChatGPT’s search surge: 1% market share predicted by 2025](https://searchengineland.com/chatgpt-search-market-share-1-percent-449378.md) - Published: 2024-12-16 - Last Modified: 2024-12-16 - Excerpt: ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search? - [5 PPC measurement initiatives to set yourself up for 2025 success](https://searchengineland.com/ppc-measurement-initiatives-success-449330.md) - Published: 2024-12-17 - Last Modified: 2024-12-16 - Excerpt: Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions. - [TikTok takes U.S. ban challenge to the Supreme Court](https://searchengineland.com/tiktok-ban-supreme-court-449373.md) - Published: 2024-12-16 - Last Modified: 2024-12-16 - Excerpt: With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court. - [Does schema still matter in AI search?](https://searchengineland.com/schema-matter-ai-search-449335.md) - Published: 2024-12-17 - Last Modified: 2024-12-16 - Excerpt: Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities. - [How to beat audience saturation in PPC: KPIs, methodology and case studies](https://searchengineland.com/how-to-beat-audience-saturation-in-ppc-kpis-methodology-and-case-studies-449358.md) - Published: 2024-12-17 - Last Modified: 2024-12-16 - Excerpt: Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement. - [ChatGPT search is now available to all free users](https://searchengineland.com/chatgpt-search-available-free-users-449367.md) - Published: 2024-12-16 - Last Modified: 2024-12-16 - Excerpt: ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth. - [Google Ads tests AI-powered reporting tool](https://searchengineland.com/google-ads-tests-ai-powered-reporting-tool-449322.md) - Published: 2024-12-16 - Last Modified: 2024-12-16 - Excerpt: Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts. - [20241216 SEL Brief](https://searchengineland.com/20241216-sel-brief-449145.md) - Published: 2024-12-16 - Last Modified: 2024-12-13 - Excerpt: Not available - [Google Performance Max negative keyword exclusions now in beta](https://searchengineland.com/google-pmax-negative-keyword-exclusions-beta-449315.md) - Published: 2024-12-13 - Last Modified: 2024-12-13 - Excerpt: Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request. - [13 digital marketing trends you should plan for in 2025](https://searchengineland.com/digital-marketing-trends-2025-449297.md) - Published: 2024-12-16 - Last Modified: 2024-12-13 - Excerpt: Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences. - [Google Lens is having a serving issue](https://searchengineland.com/google-lens-is-having-a-serving-issue-449258.md) - Published: 2024-12-12 - Last Modified: 2024-12-13 - Excerpt: Google has confirmed a serving issue specifically with Google Lens. - [20241213 SEL Brief](https://searchengineland.com/20241213-sel-brief-449272.md) - Published: 2024-12-13 - Last Modified: 2024-12-12 - Excerpt: Not available - [How Gen Z is redefining discovery on TikTok, Pinterest, and beyond](https://searchengineland.com/gen-z-discovery-tiktok-pinterest-beyond-449244.md) - Published: 2024-12-13 - Last Modified: 2024-12-12 - Excerpt: Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt. - [Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals](https://searchengineland.com/google-eeat-quality-assessment-signals-449261.md) - Published: 2024-12-13 - Last Modified: 2024-12-12 - Excerpt: Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities. - [Microsoft revamps advertising tracking, consent features](https://searchengineland.com/microsoft-advertising-tracking-consent-features-449254.md) - Published: 2024-12-12 - Last Modified: 2024-12-12 - Excerpt: Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features. - [Google December 2024 core update rolling out now](https://searchengineland.com/google-december-2024-core-update-rolling-out-now-449255.md) - Published: 2024-12-12 - Last Modified: 2024-12-12 - Excerpt: Google has released its fourth core update for the 2024 year today. - [Google Search Console rolling out new date controls for performance reports](https://searchengineland.com/google-search-console-rolling-out-new-date-controls-for-performance-reports-449182.md) - Published: 2024-12-11 - Last Modified: 2024-12-12 - Excerpt: This includes a new hourly view of the data. - [20241212 SEL Brief](https://searchengineland.com/20241212-sel-brief-449224.md) - Published: 2024-12-12 - Last Modified: 2024-12-11 - Excerpt: Not available - [Meta’s platforms hit by global outage](https://searchengineland.com/meta-platforms-global-outage-449223.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising. - [Bing officially removes cache link from search results](https://searchengineland.com/bing-officially-removes-cache-link-from-search-results-449220.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: This comes after Google removed the cache link in February. - [Analysis: 75% of Google AI Overview links come from top 12 organic rankings](https://searchengineland.com/google-ai-overview-links-top-12-organic-rankings-449216.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate. - [Google Ads tests video asset option](https://searchengineland.com/google-ads-video-asset-option-449195.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025. - [Google Gemini 2.0 coming to Search and AI Overviews](https://searchengineland.com/google-gemini-2-0-coming-to-search-and-ai-overviews-449193.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding. - [Data providers: Google November 2024 core update was less volatile](https://searchengineland.com/data-providers-google-november-2024-core-update-was-less-volatile-449040.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: This last Google core update was less impactful than the August core update and some other core updates. - [You’re almost there! Please verify your email.](https://searchengineland.com/youre-almost-there-please-verify-your-email-395631.md) - Published: 2023-04-14 - Last Modified: 2024-12-10 - Excerpt: Not available - [20241211 SEL Brief](https://searchengineland.com/20241211-sel-brief-449134.md) - Published: 2024-12-11 - Last Modified: 2024-12-10 - Excerpt: Not available - [How to segment traffic from LLMs in GA4](https://searchengineland.com/segment-llm-traffic-ga4-449127.md) - Published: 2024-12-11 - Last Modified: 2024-12-10 - Excerpt: Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio. - [Google Search fixes delayed indexing issues](https://searchengineland.com/google-search-has-delayed-indexing-issues-449067.md) - Published: 2024-12-09 - Last Modified: 2024-12-10 - Excerpt: Google has confirmed it is investigating indexing issues within Google Search. - [Yelp unveils AI features to streamline local business discovery](https://searchengineland.com/yelp-ai-features-local-business-discovery-449079.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers. - [Bing Webmaster Tools releases Copilot beta](https://searchengineland.com/bing-webmaster-tools-releases-copilot-beta-449082.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users. - [Google Search Console Insights no longer to show data from Google Analytics](https://searchengineland.com/google-search-console-insights-no-longer-to-show-data-from-google-analytics-449080.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: Google says this change is to make it easier to use these reports. - [Start 2025 with smarter, more impactful email marketing](https://searchengineland.com/start-2025-with-smarter-more-impactful-email-marketing-449075.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: With the new year just weeks away, now’s the time to fine-tune your email marketing strategy - [Topic clustering for SEO: 5 mistakes to avoid](https://searchengineland.com/avoid-seo-topic-clustering-mistakes-449022.md) - Published: 2024-12-10 - Last Modified: 2024-12-09 - Excerpt: Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority. - [20241210 SEL Brief](https://searchengineland.com/20241210-sel-brief-449063.md) - Published: 2024-12-10 - Last Modified: 2024-12-09 - Excerpt: Not available - [Global ad revenue to top $1 trillion, dominated by Google and Meta](https://searchengineland.com/global-ad-revenue-to-top-1-trillion-449029.md) - Published: 2024-12-09 - Last Modified: 2024-12-09 - Excerpt: The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market. - [Google clarifies how Google’s crawlers handle cache control headers](https://searchengineland.com/google-clarifies-how-googles-crawlers-handle-cache-control-headers-449023.md) - Published: 2024-12-09 - Last Modified: 2024-12-09 - Excerpt: Google is also asking site owners to allow Google to cache your web pages. - [Google details shopping annotations and badges for ads and free listings](https://searchengineland.com/google-details-shopping-annotations-and-badges-449033.md) - Published: 2024-12-09 - Last Modified: 2024-12-09 - Excerpt: Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance. - [In 2025, the AI-infused world will require humans bring strategy and judgement](https://searchengineland.com/in-2025-the-ai-infused-world-will-require-humans-bring-strategy-and-judgement-448958.md) - Published: 2024-12-09 - Last Modified: 2024-12-09 - Excerpt: The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization. - [How to build lead gen campaigns for B2B SMBs](https://searchengineland.com/lead-gen-campaigns-b2b-smbs-449031.md) - Published: 2024-12-10 - Last Modified: 2024-12-09 - Excerpt: Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. - [How to find emerging audience needs using Google Trends](https://searchengineland.com/find-emerging-audience-needs-google-trends-448978.md) - Published: 2024-12-09 - Last Modified: 2024-12-09 - Excerpt: Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance. - [Google adds FAQs on site reputation abuse policy](https://searchengineland.com/google-adds-faqs-on-site-reputation-abuse-policy-449021.md) - Published: 2024-12-06 - Last Modified: 2024-12-06 - Excerpt: Google added several frequently asked questions around the site reputation abuse policy. - [20241209 SEL Brief](https://searchengineland.com/20241209-sel-brief-448956.md) - Published: 2024-12-09 - Last Modified: 2024-12-06 - Excerpt: Not available - [SEO for ChatGPT search: 4 key observations](https://searchengineland.com/seo-for-chatgpt-search-4-key-observations-449001.md) - Published: 2024-12-09 - Last Modified: 2024-12-06 - Excerpt: Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings. - [How to measure YouTube ad success with KPIs for every marketing goal](https://searchengineland.com/how-to-measure-youtube-ad-success-with-kpis-for-every-marketing-goal-448988.md) - Published: 2024-12-09 - Last Modified: 2024-12-06 - Excerpt: Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI. - [Google CEO Sundar Pichai: Search will profoundly change in 2025](https://searchengineland.com/google-search-profoundly-change-2025-448986.md) - Published: 2024-12-06 - Last Modified: 2024-12-06 - Excerpt: Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today. - [How AI is radically reshaping marketing budgets](https://searchengineland.com/how-ai-is-radically-reshaping-marketing-budgets-448975.md) - Published: 2024-12-05 - Last Modified: 2024-12-06 - Excerpt: Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B) - [Google Search makes it easier to search without personalization](https://searchengineland.com/google-search-makes-it-easier-to-search-without-personalization-448943.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: Google Search now labels if the results are personalized and gives you a quick way to turn off personalization. - [20241206 SEL Brief](https://searchengineland.com/20241206-sel-brief-448955.md) - Published: 2024-12-06 - Last Modified: 2024-12-05 - Excerpt: Not available - [Perplexity expands publisher ad revenue sharing program](https://searchengineland.com/perplexity-publisher-ad-revenue-sharing-program-expands-448965.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain. - [Crawl budget: What you need to know in 2025](https://searchengineland.com/crawl-budget-what-you-need-to-know-in-2025-448961.md) - Published: 2024-12-06 - Last Modified: 2024-12-05 - Excerpt: Confused about crawl budget? This comprehensive guide explains it all – from server capacity to fixing crawling issues for better indexing. - [Google November 2024 core update rollout is now complete](https://searchengineland.com/google-november-2024-core-update-rollout-is-now-complete-448428.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: This update took 24 days to roll out and was a typical Google core update. - [Google to launch new Dating and Companionship Ads policy](https://searchengineland.com/googles-dating-companionship-ads-policy-448953.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: Advertisers will need to secure certification as Google enforces stricter rules for dating and companionship ads starting March 2025. - [A guide to creating short-form videos](https://searchengineland.com/short-form-video-creation-guide-448940.md) - Published: 2024-12-06 - Last Modified: 2024-12-05 - Excerpt: Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts' competitive algorithm-driven ecosystems. - [Easier consent management comes to Google Tag UI](https://searchengineland.com/consent-management-google-tag-ui-448928.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding. - [PPC campaign budgeting and bidding strategies](https://searchengineland.com/budgeting-and-bidding-strategies-298721.md) - Published: 2024-01-01 - Last Modified: 2024-12-04 - Excerpt: Not available - [How to track and measure PPC campaigns](https://searchengineland.com/tracking-and-measurement-298676.md) - Published: 2024-01-01 - Last Modified: 2024-12-04 - Excerpt: Not available - [How to analyze your SEO competitors to find opportunities](https://searchengineland.com/analyze-seo-competitors-448886.md) - Published: 2024-12-05 - Last Modified: 2024-12-04 - Excerpt: Gain the upper hand in search by analyzing your competitors' strengths and weaknesses in on-page, content and technical optimization. - [Top 6 technical SEO action items for 2025](https://searchengineland.com/technical-seo-action-items-448895.md) - Published: 2024-12-05 - Last Modified: 2024-12-04 - Excerpt: Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance. - [20241205 SEL Brief](https://searchengineland.com/20241205-sel-brief-448925.md) - Published: 2024-12-05 - Last Modified: 2024-12-04 - Excerpt: Not available - [Google Analytics enhances remarketing with Customer Match integration](https://searchengineland.com/google-analytics-customer-match-448911.md) - Published: 2024-12-04 - Last Modified: 2024-12-04 - Excerpt: Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance. - [How to improve PPC lead quality for B2B campaigns](https://searchengineland.com/improve-ppc-lead-quality-b2b-campaigns-448840.md) - Published: 2024-12-04 - Last Modified: 2024-12-04 - Excerpt: Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns. - [How to search Google by date with before: and after: search commands](https://searchengineland.com/search-google-by-date-with-new-before-and-after-search-commands-315184.md) - Published: 2024-12-04 - Last Modified: 2024-12-04 - Excerpt: The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify. - [19 advanced Google search operators you need to know (and some we’ve said goodbye to)](https://searchengineland.com/advanced-google-search-operators-388355.md) - Published: 2024-12-04 - Last Modified: 2024-12-04 - Excerpt: Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. - [Elevate your data strategy: From cookies to universal consent and preferences](https://searchengineland.com/elevate-your-data-strategy-from-cookies-to-universal-consent-and-preferences-448884.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: See how cookie preferences and first-party data converge to form unified customer profiles. - [How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console](https://searchengineland.com/how-to-fix-the-alternate-page-with-proper-canonical-tag-error-in-google-search-console-448852.md) - Published: 2024-12-04 - Last Modified: 2024-12-03 - Excerpt: Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more. - [20241204 SEL Brief](https://searchengineland.com/20241204-sel-brief-448879.md) - Published: 2024-12-04 - Last Modified: 2024-12-03 - Excerpt: Not available - [6 tips for successful ecommerce search campaigns](https://searchengineland.com/ecommerce-search-campaigns-tips-448863.md) - Published: 2024-12-04 - Last Modified: 2024-12-03 - Excerpt: From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts. - [Surprising data: 15% of Google searches are driven by only 148 terms](https://searchengineland.com/15-percent-google-searches-148-terms-448864.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand. - [Rand Fishkin on the SEO opportunity pie shrinking and more insights](https://searchengineland.com/seo-opportunity-shrinking-rand-fishkin-448876.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more. - [How to become an industry thought leader by building content pillars](https://searchengineland.com/how-to-become-an-industry-thought-leader-by-building-content-pillars-448728.md) - Published: 2024-12-02 - Last Modified: 2024-12-03 - Excerpt: Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience. - [20241203 SEL Brief](https://searchengineland.com/20241203-sel-brief-448838.md) - Published: 2024-12-03 - Last Modified: 2024-12-02 - Excerpt: Not available - [PPC experimentation vs. PPC testing: A practical breakdown](https://searchengineland.com/ppc-experimentation-vs-ppc-testing-448771.md) - Published: 2024-12-03 - Last Modified: 2024-12-02 - Excerpt: Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively. - [OpenAI has no immediate plans for ChatGPT advertising](https://searchengineland.com/openai-plans-chatgpt-advertising-448828.md) - Published: 2024-12-02 - Last Modified: 2024-12-02 - Excerpt: Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon. - [Google Chrome site engagement service metrics](https://searchengineland.com/google-chrome-site-engagement-service-metrics-448816.md) - Published: 2024-12-02 - Last Modified: 2024-12-02 - Excerpt: In Chrome, type chrome://site-engagement/ to see which sites you engage with the most. - [The SEO career crisis is coming: Are you ready?](https://searchengineland.com/seo-career-crisis-coming-448300.md) - Published: 2024-11-15 - Last Modified: 2024-12-02 - Excerpt: Learn how to navigate the uncertain future of SEO, keep your career stable and prepare for the next growth phase. - [Chapter 4: HTML Code & Search Engine Success Factors](https://searchengineland.com/html-code-search-engine-ranking-79752.md) - Published: 2020-04-13 - Last Modified: 2024-11-30 - Excerpt: Not available - [How to cultivate SEO growth through continuous improvement](https://searchengineland.com/seo-growth-continuous-improvement-448743.md) - Published: 2024-12-02 - Last Modified: 2024-11-27 - Excerpt: Maximize your SEO potential with an iterative approach. Optimize, monitor and refine your strategy regularly to stay ahead. - [20241202 SEL Brief](https://searchengineland.com/20241202-sel-brief-448615.md) - Published: 2024-12-02 - Last Modified: 2024-11-27 - Excerpt: Not available - [8 tips to craft clear and impactful client communication](https://searchengineland.com/client-communication-tips-448736.md) - Published: 2024-12-02 - Last Modified: 2024-11-27 - Excerpt: Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks. - [How to monitor brand visibility across AI search channels](https://searchengineland.com/monitor-brand-visibility-ai-search-channels-448697.md) - Published: 2024-11-27 - Last Modified: 2024-11-27 - Excerpt: Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts. - [A guide to Google: Origins, history and key moments in search](https://searchengineland.com/google-46156.md) - Published: 2010-07-09 - Last Modified: 2024-11-27 - Excerpt: Not available - [Decoding LLMs: How to be visible in generative AI search results](https://searchengineland.com/decoding-llms-generative-ai-search-results-448630.md) - Published: 2024-11-27 - Last Modified: 2024-11-26 - Excerpt: Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference. - [ChatGPT search: Does it deserve the fanfare?](https://searchengineland.com/chatgpt-search-fanfare-448660.md) - Published: 2024-11-27 - Last Modified: 2024-11-26 - Excerpt: Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval. - [5 GEO trends shaping the future of search](https://searchengineland.com/geo-trends-search-future-448573.md) - Published: 2024-11-25 - Last Modified: 2024-11-26 - Excerpt: What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more. - [Google Ads Creative Studio to sunset in Q1 2025](https://searchengineland.com/ads-creative-studio-sunset-448669.md) - Published: 2024-11-26 - Last Modified: 2024-11-26 - Excerpt: Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March. - [13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced](https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070.md) - Published: 2024-06-11 - Last Modified: 2024-11-26 - Excerpt: Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more. - [Google Ads outage disrupts campaigns](https://searchengineland.com/google-ads-outage-disrupts-campaigns-448622.md) - Published: 2024-11-25 - Last Modified: 2024-11-26 - Excerpt: Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers. - [Everything you need to know about page experience in 2025](https://searchengineland.com/page-experience-seo-448564.md) - Published: 2024-11-25 - Last Modified: 2024-11-26 - Excerpt: Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025. - [Google Search Console recommendations now fully live](https://searchengineland.com/google-search-console-recommendations-now-fully-live-448631.md) - Published: 2024-11-26 - Last Modified: 2024-11-26 - Excerpt: Note, you still may not see it if Google does not have recommendations for you. - [20241126 SEL Brief](https://searchengineland.com/20241126-sel-brief-448616.md) - Published: 2024-11-26 - Last Modified: 2024-11-25 - Excerpt: Not available - [How to do an SEO projection](https://searchengineland.com/seo-projection-448580.md) - Published: 2024-11-26 - Last Modified: 2024-11-25 - Excerpt: Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results. - [Google faces £7 Billion UK class action over search monopoly](https://searchengineland.com/google-uk-class-action-search-monopoly-448610.md) - Published: 2024-11-26 - Last Modified: 2024-11-25 - Excerpt: The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition. - [Google adds WhatsApp ‘conversation started’ conversion action](https://searchengineland.com/google-whatsapp-conversation-started-conversion-action-448608.md) - Published: 2024-11-25 - Last Modified: 2024-11-25 - Excerpt: Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements. - [DOJ’s push to sell Google Chrome sparks industry debate over web’s future](https://searchengineland.com/doj-google-chrome-sale-industry-debate-448524.md) - Published: 2024-11-21 - Last Modified: 2024-11-25 - Excerpt: Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product. - [How to boost PPC retargeting efficiency with an RFM analysis](https://searchengineland.com/ppc-retargeting-rfm-analysis-448556.md) - Published: 2024-11-25 - Last Modified: 2024-11-25 - Excerpt: Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. - [20241125 SEL Brief](https://searchengineland.com/20241125-sel-brief-448541.md) - Published: 2024-11-25 - Last Modified: 2024-11-22 - Excerpt: Not available - [Google site reputation abuse policy now includes first-party involvement or oversight of content](https://searchengineland.com/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content-448432.md) - Published: 2024-11-19 - Last Modified: 2024-11-21 - Excerpt: This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues. - [Google’s site reputation abuse policy is a band-aid for a bullet wound](https://searchengineland.com/google-site-reputation-abuse-policy-band-aid-bullet-wound-448488.md) - Published: 2024-11-22 - Last Modified: 2024-11-21 - Excerpt: Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue. - [11 essential SEO elements you should be tracking](https://searchengineland.com/11-essential-seo-elements-you-should-be-tracking-448498.md) - Published: 2024-11-22 - Last Modified: 2024-11-21 - Excerpt: Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts. - [20241122 SEL Brief](https://searchengineland.com/20241122-sel-brief-448523.md) - Published: 2024-11-22 - Last Modified: 2024-11-21 - Excerpt: Not available - [Google’s AI Sales Assistant: What it means for SEO and how to prepare](https://searchengineland.com/google-ai-sales-assistant-seo-prepare-448500.md) - Published: 2024-11-22 - Last Modified: 2024-11-21 - Excerpt: Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy. - [ChatGPT Search makes Microsoft Bing an SEO priority](https://searchengineland.com/chatgpt-search-microsoft-bing-seo-448019.md) - Published: 2024-11-05 - Last Modified: 2024-11-21 - Excerpt: Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it. - [Google outlines 2025 ads API roadmap](https://searchengineland.com/google-outlines-2025-ads-api-roadmap-448484.md) - Published: 2024-11-20 - Last Modified: 2024-11-20 - Excerpt: Google's 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases. - [20241121 SEL Brief](https://searchengineland.com/20241121-sel-brief-448464.md) - Published: 2024-11-21 - Last Modified: 2024-11-20 - Excerpt: Not available - [How to craft an international SEO approach that balances tech, translation and trust](https://searchengineland.com/international-seo-tech-translation-trust-447685.md) - Published: 2024-11-21 - Last Modified: 2024-11-20 - Excerpt: International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences. - [Building a PPC roadmap for new brands: 10 questions to ask](https://searchengineland.com/building-ppc-roadmap-new-brands-448470.md) - Published: 2024-11-21 - Last Modified: 2024-11-20 - Excerpt: Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more. - [Google reshapes in-store shopping with AI-powered comparisons](https://searchengineland.com/google-in-store-shopping-ai-powered-comparisons-448476.md) - Published: 2024-11-20 - Last Modified: 2024-11-20 - Excerpt: Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition. - [8 strategic steps for setting and overseeing your SEO budget](https://searchengineland.com/setting-overseeing-seo-budget-448467.md) - Published: 2024-11-21 - Last Modified: 2024-11-20 - Excerpt: Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth. - [Google AI Overviews massively surge in travel queries](https://searchengineland.com/google-ai-overviews-massively-surge-travel-448475.md) - Published: 2024-11-20 - Last Modified: 2024-11-20 - Excerpt: This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities. - [How to leverage Google Analytics 4 and Google Ads for better audience targeting](https://searchengineland.com/how-to-leverage-google-analytics-4-and-google-ads-for-better-audience-targeting-448442.md) - Published: 2024-11-20 - Last Modified: 2024-11-19 - Excerpt: Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success. - [Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing](https://searchengineland.com/stop-killing-customer-engagement-with-assembly-line-marketing-embrace-position-less-marketing-448461.md) - Published: 2024-11-20 - Last Modified: 2024-11-19 - Excerpt: Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. - [4 tips for better PPC client meetings](https://searchengineland.com/better-ppc-client-meetings-tips-448454.md) - Published: 2024-11-20 - Last Modified: 2024-11-19 - Excerpt: Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals. - [20241120 SEL Brief](https://searchengineland.com/20241120-sel-brief-448459.md) - Published: 2024-11-20 - Last Modified: 2024-11-19 - Excerpt: Not available - [Google Business Profile’s AI-transcribed menu upload just got better](https://searchengineland.com/google-business-profiles-ai-transcribed-menu-upload-just-got-better-448434.md) - Published: 2024-11-20 - Last Modified: 2024-11-19 - Excerpt: GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO. - [DOJ plans to push for Chrome sale after Google antitrust victory](https://searchengineland.com/doj-chrome-sale-google-antitrust-victory-448441.md) - Published: 2024-11-19 - Last Modified: 2024-11-19 - Excerpt: The DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case. - [20241119 SEL Brief](https://searchengineland.com/20241119-sel-brief-448431.md) - Published: 2024-11-19 - Last Modified: 2024-11-18 - Excerpt: Not available - [Perplexity launches AI-powered Shopping Search](https://searchengineland.com/perplexity-launches-ai-powered-shopping-search-448424.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: Perplexity AI's shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases. - [Google Analytics data delayed or missing for some](https://searchengineland.com/google-analytics-data-delayed-or-missing-for-some-448383.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: The data issues with GA4 began around November 13, 2024. - [How to create article outlines with AI based on Google’s Top 10](https://searchengineland.com/create-article-outlines-ai-google-top-10-448385.md) - Published: 2024-11-19 - Last Modified: 2024-11-18 - Excerpt: Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis. - [Google AI Overviews ads seen on mobile search](https://searchengineland.com/google-ai-overviews-ads-seen-mobile-search-448406.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild. - [SEO for page titles and meta descriptions: How to win more clicks](https://searchengineland.com/seo-page-titles-meta-descriptions-clicks-448381.md) - Published: 2024-11-19 - Last Modified: 2024-11-18 - Excerpt: Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions. - [Google Search Console removing the Page Experience report](https://searchengineland.com/google-search-console-removing-the-page-experience-report-448397.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: Google said, "We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information." - [Topic clusters and SEO: Everything you need to know in 2025](https://searchengineland.com/topic-clusters-and-seo-everything-you-need-to-know-in-2025-448378.md) - Published: 2024-11-19 - Last Modified: 2024-11-18 - Excerpt: Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs. - [TikTok launches AI video generation tool for marketers](https://searchengineland.com/tiktok-ai-video-generation-tool-448374.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips. - [20241118 SEL Brief](https://searchengineland.com/20241118-sel-brief-448108.md) - Published: 2024-11-18 - Last Modified: 2024-11-15 - Excerpt: Not available - [Why marketing mix modeling is crucial in 2025 and beyond](https://searchengineland.com/marketing-mix-modeling-crucial-448348.md) - Published: 2024-11-18 - Last Modified: 2024-11-15 - Excerpt: Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions. - [About Search Engine Land](https://searchengineland.com/about-4833.md) - Published: 2024-10-16 - Last Modified: 2024-11-15 - Excerpt: Learn about Search Engine Land, an online news and information publication that covers SEO, PPC and the search marketing industry. - [How AI agents are revolutionizing digital marketing](https://searchengineland.com/ai-agents-digital-marketing-448342.md) - Published: 2024-11-18 - Last Modified: 2024-11-15 - Excerpt: Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks. - [Google Lens for in-store and local shopping](https://searchengineland.com/google-lens-for-in-store-and-local-shopping-448358.md) - Published: 2024-11-19 - Last Modified: 2024-11-15 - Excerpt: Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store. - [How to do audience research for SEO](https://searchengineland.com/audience-research-for-seo-448261.md) - Published: 2024-11-14 - Last Modified: 2024-11-15 - Excerpt: This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources. - [20241115 SEL Brief](https://searchengineland.com/20241115-sel-brief-448335.md) - Published: 2024-11-15 - Last Modified: 2024-11-14 - Excerpt: Not available - [Page speed optimization: Everything you need to know](https://searchengineland.com/page-speed-optimization-guide-448321.md) - Published: 2024-11-15 - Last Modified: 2024-11-14 - Excerpt: From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices. - [Google Gemini app now available for iPhone users](https://searchengineland.com/google-gemini-app-now-available-for-iphone-users-448290.md) - Published: 2024-11-14 - Last Modified: 2024-11-14 - Excerpt: Previously only available as a standalone app on Android, and available within the iOS Google app - now it is a standalone app for iOS users. - [Google Maps adds products nearby for product searches](https://searchengineland.com/google-maps-adds-products-nearby-for-product-searches-448326.md) - Published: 2024-11-14 - Last Modified: 2024-11-14 - Excerpt: You can now search for products in Google Maps and see product results. - [12 tips for better SEO client meetings](https://searchengineland.com/better-seo-client-meetings-tips-448275.md) - Published: 2024-11-14 - Last Modified: 2024-11-14 - Excerpt: Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more. - [SEO reality check: 13 hard-hitting truths you need to hear](https://searchengineland.com/seo-reality-check-13-hard-hitting-truths-you-need-to-hear-448258.md) - Published: 2024-11-14 - Last Modified: 2024-11-13 - Excerpt: Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills. - [SMX Next – Agenda](https://searchengineland.com/agenda-394151.md) - Published: 2023-03-09 - Last Modified: 2024-11-13 - Excerpt: Not available - [20241114 SEL Brief](https://searchengineland.com/20241114-sel-brief-448297.md) - Published: 2024-11-14 - Last Modified: 2024-11-13 - Excerpt: Not available - [YouTube unveils new tools to help brands tap into creator content & Shorts ads](https://searchengineland.com/youtube-new-tools-brands-creator-content-shorts-ads-448289.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes. - [Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands](https://searchengineland.com/data-q5-ads-pay-for-brands-448284.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds. - [How to automate competitor analysis in search results? Let’s break it down](https://searchengineland.com/how-to-automate-competitor-analysis-in-search-results-lets-break-it-down-448232.md) - Published: 2024-11-18 - Last Modified: 2024-11-13 - Excerpt: Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential. - [Perplexity begins testing ads as sponsored follow-up questions](https://searchengineland.com/perplexity-begins-testing-ads-448277.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers. - [Get ready for 2025 with insights from industry leaders](https://searchengineland.com/get-ready-for-2025-with-insights-from-industry-leaders-448257.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers. - [Google UI update – Demand Gen audience now seen as ‘signals’](https://searchengineland.com/google-demand-gen-audience-categorization-signals-448124.md) - Published: 2024-11-08 - Last Modified: 2024-11-12 - Excerpt: Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting. - [Google’s Privacy Sandbox faces continued competition concerns](https://searchengineland.com/google-privacy-sandbox-competition-concerns-448234.md) - Published: 2024-11-12 - Last Modified: 2024-11-12 - Excerpt: The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting. - [20241113 SEL Brief](https://searchengineland.com/20241113-sel-brief-448250.md) - Published: 2024-11-13 - Last Modified: 2024-11-12 - Excerpt: Not available - [A guide to split testing in PPC](https://searchengineland.com/a-guide-to-split-testing-in-ppc-448219.md) - Published: 2024-11-13 - Last Modified: 2024-11-12 - Excerpt: Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance. - [How Microsoft Ads compares to Google Ads and when to use it](https://searchengineland.com/microsoft-ads-google-ads-448207.md) - Published: 2024-11-13 - Last Modified: 2024-11-12 - Excerpt: Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started. - [Google boosts curation capabilities for Ad Agencies](https://searchengineland.com/google-curation-capabilities-ad-agencies-448241.md) - Published: 2024-11-12 - Last Modified: 2024-11-12 - Excerpt: Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting. - [The top 100 consumer products this holiday season, according to Google](https://searchengineland.com/top-100-consumer-products-holiday-2024-google-448221.md) - Published: 2024-11-12 - Last Modified: 2024-11-12 - Excerpt: Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season. - [Google tightens Customer Match rules, warns advertisers about privacy](https://searchengineland.com/google-tightens-customer-match-rules-448204.md) - Published: 2024-11-12 - Last Modified: 2024-11-12 - Excerpt: Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning. - [20241112 SEL Brief](https://searchengineland.com/20241112-sel-brief-448201.md) - Published: 2024-11-12 - Last Modified: 2024-11-11 - Excerpt: Not available - [Google November 2024 core update rolling out now](https://searchengineland.com/google-november-2024-core-update-rolling-out-now-448083.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out. - [Decoding ad spend: Key insights from the 2024 presidential election](https://searchengineland.com/ad-spend-insights-2024-presidential-election-448181.md) - Published: 2024-11-12 - Last Modified: 2024-11-11 - Excerpt: Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome. - [Data: PMax performance stable, but Search CPCs increasing](https://searchengineland.com/data-pmax-performance-search-cpcs-448186.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: Google Ads' PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds. - [Google debuts Sale Event promotion type in Merchant Center](https://searchengineland.com/google-sale-event-promotion-type-merchant-center-448193.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements. - [Pricing vs. ad spend: Which drives more Amazon sales?](https://searchengineland.com/pricing-vs-ad-spend-amazon-sales-448165.md) - Published: 2024-11-12 - Last Modified: 2024-11-11 - Excerpt: Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance. - [Google integrates seller and product ratings in Shopping Ads](https://searchengineland.com/google-seller-product-ratings-shopping-ads-448139.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: Google is displaying seller and product ratings in Shopping ads, allowing brands to showcase both store reliability and product quality. - [Google Ads Editor 2.8 launches with AI image generation](https://searchengineland.com/google-ads-editor-2-8-launches-448152.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions. - [What makes content go viral, backed by research](https://searchengineland.com/viral-content-research-447988.md) - Published: 2024-11-06 - Last Modified: 2024-11-10 - Excerpt: Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media. - [20241111 SEL Brief](https://searchengineland.com/20241111-sel-brief-448010.md) - Published: 2024-11-11 - Last Modified: 2024-11-08 - Excerpt: Not available - [Google to unpause political election ads Nov. 11](https://searchengineland.com/google-to-unpause-political-election-ads-on-november-11-448147.md) - Published: 2024-11-08 - Last Modified: 2024-11-08 - Excerpt: This update comes after Google had a temporary ban on US election based ads on Nov 5. - [Server access logs and SEO: Everything you need to know in 2025](https://searchengineland.com/server-access-logs-seo-448131.md) - Published: 2024-11-11 - Last Modified: 2024-11-08 - Excerpt: Here’s how analyzing server access logs can help you gain insights into bot activity, crawl efficiency and more for advanced SEO. - [How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT](https://searchengineland.com/how-to-gain-visibility-in-generative-ai-answers-geo-for-perplexity-and-chatgpt-448121.md) - Published: 2024-11-11 - Last Modified: 2024-11-08 - Excerpt: Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation. - [Google sunsets Local Services Ads mobile app, shifts focus to web platform](https://searchengineland.com/google-sunsets-local-services-ads-mobile-app-448104.md) - Published: 2024-11-08 - Last Modified: 2024-11-08 - Excerpt: Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns. - [YouTube expands shorts monetization, adds new analytics features](https://searchengineland.com/youtube-shorts-monetization-new-analytics-features-448117.md) - Published: 2024-11-08 - Last Modified: 2024-11-08 - Excerpt: YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights. - [20241108 SEL Brief](https://searchengineland.com/20241108-sel-brief-448114.md) - Published: 2024-11-08 - Last Modified: 2024-11-07 - Excerpt: Not available - [SMX Next – Speakers](https://searchengineland.com/speakers-394154.md) - Published: 2023-03-09 - Last Modified: 2024-11-07 - Excerpt: Not available - [Google’s srsltid= parameter: What it means for SEO and attribution](https://searchengineland.com/google-srsltid-parameter-seo-attribution-448077.md) - Published: 2024-11-08 - Last Modified: 2024-11-07 - Excerpt: Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy. - [How managed WordPress hosting can level up your SEO](https://searchengineland.com/how-managed-wordpress-hosting-can-level-up-your-seo-448051.md) - Published: 2024-11-13 - Last Modified: 2024-11-07 - Excerpt: Search engines like websites that are fast, secure and reliable. - [TikTok ban faces uncertain future under Trump’s return](https://searchengineland.com/tiktok-ban-faces-uncertain-future-under-trumps-return-448074.md) - Published: 2024-11-07 - Last Modified: 2024-11-07 - Excerpt: Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users. - [Meta adds ‘automatic adjustments’ to ad accounts, raising concerns](https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720.md) - Published: 2024-10-22 - Last Modified: 2024-11-07 - Excerpt: Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent. - [How to brief a content creator effectively for social search marketing](https://searchengineland.com/brief-content-creator-social-search-marketing-448090.md) - Published: 2024-11-08 - Last Modified: 2024-11-07 - Excerpt: Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production. - [20241107 SEL Brief](https://searchengineland.com/20241107-sel-brief-448072.md) - Published: 2024-11-07 - Last Modified: 2024-11-06 - Excerpt: Not available - [How to leverage cosine similarity for ecommerce SEO](https://searchengineland.com/how-to-leverage-cosine-similarity-for-ecommerce-seo-448027.md) - Published: 2024-11-07 - Last Modified: 2024-11-06 - Excerpt: Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility. - [Internal links and SEO: Best practices, examples and tips](https://searchengineland.com/internal-links-seo-best-practices-examples-tips-448047.md) - Published: 2024-11-07 - Last Modified: 2024-11-06 - Excerpt: Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure. - [Google rolls out brand customization for Performance Max campaigns](https://searchengineland.com/google-brand-customization-performance-max-448055.md) - Published: 2024-11-06 - Last Modified: 2024-11-06 - Excerpt: Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors. - [Get the latest search marketing news](https://searchengineland.com/newsletters-158465.md) - Published: 2013-05-07 - Last Modified: 2024-11-05 - Excerpt: Not available - [Get more out of your webinars and virtual events](https://searchengineland.com/get-more-out-of-your-webinars-and-virtual-events-with-24-7-engagement-448023.md) - Published: 2024-11-05 - Last Modified: 2024-11-05 - Excerpt: Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy. - [SMX Next – FAQ](https://searchengineland.com/faq-394153.md) - Published: 2023-03-09 - Last Modified: 2024-11-05 - Excerpt: Not available - [20241106 SEL Brief](https://searchengineland.com/20241106-sel-brief-448009.md) - Published: 2024-11-06 - Last Modified: 2024-11-05 - Excerpt: Not available - [How a Google breakup could change the PPC industry](https://searchengineland.com/how-a-google-breakup-could-change-the-ppc-industry-448000.md) - Published: 2024-11-06 - Last Modified: 2024-11-05 - Excerpt: With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers. - [Want to improve rankings and traffic? Stop blindly following SEO tool recommendations](https://searchengineland.com/improve-rankings-traffic-seo-tool-recommendations-447983.md) - Published: 2024-11-06 - Last Modified: 2024-11-05 - Excerpt: Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations. - [Google Ads relaxes personalization rules for social casino game apps](https://searchengineland.com/google-ads-relaxes-personalization-rules-for-social-casino-game-apps-447999.md) - Published: 2024-11-05 - Last Modified: 2024-11-05 - Excerpt: Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions. - [Google adds ad inventory curation, programmatic tools for agencies](https://searchengineland.com/google-adds-ad-inventory-curation-programmatic-tools-for-agencies-447987.md) - Published: 2024-11-05 - Last Modified: 2024-11-05 - Excerpt: Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking. - [Microsoft expands Copilot AI-powered advertising capabilities](https://searchengineland.com/microsoft-ai-powered-advertising-copilot-video-ads-447982.md) - Published: 2024-11-05 - Last Modified: 2024-11-05 - Excerpt: Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management. - [20241105 SEL Brief](https://searchengineland.com/20241105-sel-brief-447981.md) - Published: 2024-11-05 - Last Modified: 2024-11-04 - Excerpt: Not available - [Google AdMob launches new controls for high-engagement mobile ads](https://searchengineland.com/google-admob-launches-new-controls-for-high-engagement-mobile-ads-447976.md) - Published: 2024-11-04 - Last Modified: 2024-11-04 - Excerpt: AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. - [How FTC’s new review policy could impact your local SEO](https://searchengineland.com/ftc-new-review-policy-local-seo-447964.md) - Published: 2024-11-05 - Last Modified: 2024-11-04 - Excerpt: Navigate the FTC's new review regulations confidently with tips for compliant review collection, Google Business Profile management and more. - [How does AI work in PPC?](https://searchengineland.com/how-ai-works-ppc-447970.md) - Published: 2024-11-05 - Last Modified: 2024-11-04 - Excerpt: From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns. - [20241104 SEL Brief](https://searchengineland.com/20241104-sel-brief-447913.md) - Published: 2024-11-04 - Last Modified: 2024-11-01 - Excerpt: Not available - [Top SEO tips for location-specific websites](https://searchengineland.com/top-seo-tips-for-location-specific-websites-447951.md) - Published: 2024-11-04 - Last Modified: 2024-11-01 - Excerpt: Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers. - [Maximizing your B2B paid media ROI with alternative platforms](https://searchengineland.com/maximizing-your-b2b-paid-media-roi-with-alternative-platforms-447949.md) - Published: 2024-11-04 - Last Modified: 2024-11-01 - Excerpt: Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results. - [Google fixes supplemental feed limitation in Merchant Center Next](https://searchengineland.com/google-supplemental-feed-limitation-merchant-center-next-fix-447944.md) - Published: 2024-11-01 - Last Modified: 2024-11-01 - Excerpt: Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds. - [Google updates crawl budget docs for large sites with differing mobile and desktop pages and links](https://searchengineland.com/google-updates-crawl-budget-docs-for-large-sites-with-differing-mobile-and-desktop-pages-and-links-447943.md) - Published: 2024-11-01 - Last Modified: 2024-11-01 - Excerpt: Google said it is best practice to have all links present on both mobile and desktop versions. - [SEO and meta descriptions: Everything you need to know in 2025](https://searchengineland.com/seo-meta-descriptions-everything-to-know-447910.md) - Published: 2024-11-01 - Last Modified: 2024-11-01 - Excerpt: Best practices, key strategies and insights on using meta descriptions to enhance search visibility, user engagement and site performance. - [20241101 SEL Brief](https://searchengineland.com/20241101-sel-brief-447912.md) - Published: 2024-11-01 - Last Modified: 2024-10-31 - Excerpt: Not available - [How to pick the right Google Business Profile categories](https://searchengineland.com/how-to-pick-the-right-google-business-profile-categories-447898.md) - Published: 2024-11-01 - Last Modified: 2024-10-31 - Excerpt: Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers. - [ChatGPT search officially launches](https://searchengineland.com/chatgpt-search-officially-launches-447919.md) - Published: 2024-10-31 - Last Modified: 2024-10-31 - Excerpt: OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months. - [Google adds segmentation to Performance Max Asset Groups](https://searchengineland.com/google-segmentation-performance-max-asset-groups-447908.md) - Published: 2024-10-31 - Last Modified: 2024-10-31 - Excerpt: Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance. - [20241031 SEL Brief](https://searchengineland.com/20241031-sel-brief-447844.md) - Published: 2024-10-31 - Last Modified: 2024-10-30 - Excerpt: Not available - [How content is critical to a winning ecommerce strategy](https://searchengineland.com/how-content-is-critical-to-a-winning-ecommerce-strategy-447894.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects. - [Google’s next algorithm update is coming soon, but don’t expect to recover lost traffic](https://searchengineland.com/googles-next-update-coming-soon-but-dont-expect-to-recover-lost-traffic-447873.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: Google held a web creator event yesterday, where engineers and executives spoke directly to creators who had ranking declines. - [LinkedIn rolls out post boosting for Lead Generation](https://searchengineland.com/linkedin-post-boosting-lead-generation-447891.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: LinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads. - [Google pilots Business Links to boost Search Ad engagement](https://searchengineland.com/google-business-links-pilot-447885.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad. - [Redefining SEO: AI Overviews and the road ahead](https://searchengineland.com/redefining-seo-ai-overviews-447872.md) - Published: 2024-10-31 - Last Modified: 2024-10-30 - Excerpt: Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world. - [NerdWallet reveals costly Google SEO visibility challenges](https://searchengineland.com/nerdwallet-organic-search-visibility-challenges-447884.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: NerdWallet reports a brutal quarter for SEO, thanks in part to Google AI Overviews providing answers directly in the search results. - [Google rep’s unauthorized ad changes spark advertiser concerns](https://searchengineland.com/google-reps-unauthorized-ad-changes-advertiser-concerns-447880.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: Google's Ginny Marvin admits approval processes weren't followed, highlighting transparency concerns and a need for closer oversight. - [20241030 SEL Brief](https://searchengineland.com/20241029-sel-brief-2-447871.md) - Published: 2024-10-30 - Last Modified: 2024-10-29 - Excerpt: Not available - [4 of the best technical SEO tools](https://searchengineland.com/best-technical-seo-tools-447763.md) - Published: 2024-10-31 - Last Modified: 2024-10-29 - Excerpt: From in-depth technical SEO analysis to powerful page speed tools, find the ideal tool for your strategy and budget. - [SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more](https://searchengineland.com/seo-beyond-google-building-your-brand-on-reddit-quora-tiktok-and-more-447862.md) - Published: 2024-10-30 - Last Modified: 2024-10-29 - Excerpt: Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms. - [Google Ad spend grows despite AI changes](https://searchengineland.com/google-ad-spend-grows-despite-ai-changes-447847.md) - Published: 2024-10-29 - Last Modified: 2024-10-29 - Excerpt: Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report. - [18 creative ways to cut your cost-per-click](https://searchengineland.com/18-creative-ways-to-cut-your-cost-per-click-447857.md) - Published: 2024-10-29 - Last Modified: 2024-10-29 - Excerpt: Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. - [20241029 SEL Brief](https://searchengineland.com/20241029-sel-brief-447843.md) - Published: 2024-10-29 - Last Modified: 2024-10-28 - Excerpt: Not available - [How to choose an SEO-friendly domain name](https://searchengineland.com/choose-seo-friendly-domain-name-447840.md) - Published: 2024-10-29 - Last Modified: 2024-10-28 - Excerpt: Select a domain name that supports your business goals and brand identity without falling into common SEO traps. - [How to implement a PPC campaign](https://searchengineland.com/implement-ppc-campaign-447826.md) - Published: 2024-10-29 - Last Modified: 2024-10-28 - Excerpt: This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully. - [Google’s Auction Insights: Bridging the visibility gap](https://searchengineland.com/googles-auction-insights-bridging-the-visibility-gap-447796.md) - Published: 2024-10-30 - Last Modified: 2024-10-28 - Excerpt: Get visibility into hidden search terms and the insights needed to optimize your ad spend. - [Google tests new AI tool for large advertisers](https://searchengineland.com/google-tests-ai-tool-large-advertisers-447835.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns. - [Google Search Console performance report bug causes panic](https://searchengineland.com/google-search-console-performance-report-bug-causes-panic-447812.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed. - [Google upgrades Call Ads to Responsive Search Ads format](https://searchengineland.com/google-call-ads-responsive-search-ads-format-447830.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: You can now leverage enhanced ad flexibility and improved asset management with Google's new responsive search ad format. - [Google expands AI Overviews to over 100 countries](https://searchengineland.com/google-expands-ai-overviews-to-over-100-countries-447832.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages. - [Amazon non-endemic ads: Winning strategies for service-based businesses](https://searchengineland.com/amazon-non-endemic-ads-winning-strategies-for-service-based-businesses-447809.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility. - [Google Search demoting content that is starkly different from the main content of the site](https://searchengineland.com/google-search-demoting-content-that-is-starkly-different-from-the-main-content-of-the-site-447816.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites." - [6 outdated AI marketing trends you should retire in 2025](https://searchengineland.com/outdated-ai-marketing-trends-you-should-retire-in-2025-447702.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why. - [An in-depth guide to technical SEO optimization](https://searchengineland.com/an-in-depth-guide-to-technical-seo-optimization-447808.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly - [20241028 SEL Brief](https://searchengineland.com/20241028-sel-brief-447651.md) - Published: 2024-10-28 - Last Modified: 2024-10-25 - Excerpt: Not available - [Inbound or outbound? What 1,000 consumers reveal about search, social and AI](https://searchengineland.com/inbound-or-outbound-what-1000-consumers-reveal-about-search-social-and-ai-447777.md) - Published: 2024-10-28 - Last Modified: 2024-10-25 - Excerpt: Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions. - [20241025 SEL Brief](https://searchengineland.com/20241025-sel-brief-447761.md) - Published: 2024-10-25 - Last Modified: 2024-10-24 - Excerpt: Not available - [YouTube adds channel-level ad category blocking controls](https://searchengineland.com/youtube-channel-level-ad-category-blocking-controls-447747.md) - Published: 2024-10-24 - Last Modified: 2024-10-24 - Excerpt: Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content. - [5 SEO trends for 2025](https://searchengineland.com/seo-trends-2025-447745.md) - Published: 2024-10-25 - Last Modified: 2024-10-24 - Excerpt: Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more. - [Advanced SEO: How to level up your keyword strategy](https://searchengineland.com/advanced-seo-keyword-strategy-447751.md) - Published: 2024-10-25 - Last Modified: 2024-10-24 - Excerpt: Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey. - [Your audience isn’t who you think — AI knows better](https://searchengineland.com/your-audience-isnt-who-you-think-ai-knows-better-447739.md) - Published: 2024-10-29 - Last Modified: 2024-10-24 - Excerpt: How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement. - [How to set goals for your SEO team](https://searchengineland.com/how-to-set-goals-for-your-seo-team-447742.md) - Published: 2024-10-24 - Last Modified: 2024-10-24 - Excerpt: Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration. - [Compare top marketing automation platforms: A guide for new users and potential upgraders](https://searchengineland.com/compare-top-marketing-automation-platforms-a-guide-for-new-users-and-potential-upgraders-447726.md) - Published: 2024-10-22 - Last Modified: 2024-10-23 - Excerpt: Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more. - [Use AI to supercharge your ABM campaigns](https://searchengineland.com/use-ai-to-supercharge-your-abm-campaigns-447741.md) - Published: 2024-10-23 - Last Modified: 2024-10-23 - Excerpt: Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge. - [20241024 SEL Brief](https://searchengineland.com/20241024-sel-brief-447734.md) - Published: 2024-10-24 - Last Modified: 2024-10-23 - Excerpt: Not available - [Hyper-personalization in PPC: Using data to deliver tailored ad experiences](https://searchengineland.com/hyper-personalization-ppc-447730.md) - Published: 2024-10-24 - Last Modified: 2024-10-23 - Excerpt: Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples. - [Google Performance Max gets new AI-powered video creation, asset testing](https://searchengineland.com/google-performance-max-ai-video-asset-testing-447728.md) - Published: 2024-10-23 - Last Modified: 2024-10-23 - Excerpt: Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities. - [Search Engine Land Awards 2024: And the winners are…](https://searchengineland.com/search-engine-land-award-winners-2024-447679.md) - Published: 2024-10-21 - Last Modified: 2024-10-23 - Excerpt: Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024. - [SearchGPT gives brands 4x more referrals vs. Perplexity, Claude](https://searchengineland.com/searchgpt-referrals-vs-perplexity-claude-447604.md) - Published: 2024-10-17 - Last Modified: 2024-10-22 - Excerpt: SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines. - [20241023 SEL Brief](https://searchengineland.com/20241023-sel-brief-447722.md) - Published: 2024-10-23 - Last Modified: 2024-10-22 - Excerpt: Not available - [How to develop PPC testing strategies](https://searchengineland.com/develop-ppc-testing-strategies-447708.md) - Published: 2024-10-23 - Last Modified: 2024-10-22 - Excerpt: Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. - [5 things that led to a Google HCU recovery (and 3 that didn’t)](https://searchengineland.com/google-hcu-recovery-447450.md) - Published: 2024-10-14 - Last Modified: 2024-10-22 - Excerpt: Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement. - [How to deal with SEO emergencies](https://searchengineland.com/seo-emergencies-447704.md) - Published: 2024-10-23 - Last Modified: 2024-10-22 - Excerpt: From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively. - [Google tests video-enabled shopping ads in search results](https://searchengineland.com/google-search-video-enabled-shopping-ads-test-447714.md) - Published: 2024-10-22 - Last Modified: 2024-10-22 - Excerpt: Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages. - [The age of personalization: How to prepare when nobody’s prepared](https://searchengineland.com/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-447631.md) - Published: 2024-10-23 - Last Modified: 2024-10-21 - Excerpt: Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. - [20241022 SEL Brief](https://searchengineland.com/20241022-sel-brief-447698.md) - Published: 2024-10-22 - Last Modified: 2024-10-21 - Excerpt: Not available - [Google expands Travel Feeds in Search Ads](https://searchengineland.com/google-travel-feeds-search-ads-447692.md) - Published: 2024-10-21 - Last Modified: 2024-10-21 - Excerpt: Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability. - [Google Ads unveils Page-specific Assets for Performance Max](https://searchengineland.com/google-ads-page-specific-assets-performance-max-447690.md) - Published: 2024-10-21 - Last Modified: 2024-10-21 - Excerpt: Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance. - [Google Search to drop Sitelinks Search Box](https://searchengineland.com/google-search-to-drop-sitelinks-search-box-447682.md) - Published: 2024-10-21 - Last Modified: 2024-10-21 - Excerpt: This does not impact sitelinks but will impact the search box sitelinks feature. - [How to design landing pages that boost SEO and maximize conversions](https://searchengineland.com/landing-pages-seo-conversions-447672.md) - Published: 2024-10-21 - Last Modified: 2024-10-21 - Excerpt: Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices. - [Search traffic benchmarks report for 2024](https://searchengineland.com/search-traffic-benchmarks-report-for-2024-447659.md) - Published: 2024-10-18 - Last Modified: 2024-10-18 - Excerpt: An in-depth look at organic search traffic trends and SERP insights across seven industries. - [20241021 SEL Brief](https://searchengineland.com/20241021-sel-brief-447554.md) - Published: 2024-10-21 - Last Modified: 2024-10-18 - Excerpt: Not available - [Google to pause US election ads after polls close on November 5th](https://searchengineland.com/google-to-pause-us-election-ads-after-polls-close-on-november-5th-447650.md) - Published: 2024-10-18 - Last Modified: 2024-10-18 - Excerpt: Google's temporary post-election ad restrictions could significantly affect political campaigns' ability to share election-related messaging. - [How brands can turn the political ad blitz into an advantage](https://searchengineland.com/amid-political-ad-blitz-brands-can-hack-the-media-landscape-446681.md) - Published: 2024-09-18 - Last Modified: 2024-10-17 - Excerpt: Stay ahead of the political ad wave with AI-Powered Precision - [20241018 SEL Brief](https://searchengineland.com/20241018-sel-brief-447644.md) - Published: 2024-10-18 - Last Modified: 2024-10-17 - Excerpt: Not available - [Google shakes up ad auction dynamics for holiday shopping](https://searchengineland.com/google-shakes-up-ad-auction-dynamics-for-holiday-shopping-447646.md) - Published: 2024-10-17 - Last Modified: 2024-10-17 - Excerpt: Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season. - [Google shakes up leadership, Raghavan becomes Chief Technologist](https://searchengineland.com/google-shakes-up-leadership-raghavan-becomes-chief-technologist-447638.md) - Published: 2024-10-17 - Last Modified: 2024-10-17 - Excerpt: This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist. - [Google’s Local Services Ads feature raises cost concerns](https://searchengineland.com/googles-local-services-ads-feature-raises-cost-concerns-447636.md) - Published: 2024-10-17 - Last Modified: 2024-10-17 - Excerpt: The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity. - [How to optimize PPC customer acquisition cost for B2B](https://searchengineland.com/optimize-ppc-customer-acquisition-cost-b2b-447624.md) - Published: 2024-10-18 - Last Modified: 2024-10-17 - Excerpt: Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking. - [How to analyze PPC performance metrics](https://searchengineland.com/analyze-ppc-performance-metrics-447620.md) - Published: 2024-10-18 - Last Modified: 2024-10-17 - Excerpt: Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities. - [YouTube citations in Google AI Overviews surge 300%](https://searchengineland.com/youtube-citations-google-ai-overviews-surge-447606.md) - Published: 2024-10-17 - Last Modified: 2024-10-17 - Excerpt: Meanwhile, the overlap of organic search rankings and AIO citations increased overall, but dropped for shopping queries, new analysis finds. - [7 reasons you can’t rely on third-party cookies](https://searchengineland.com/cant-rely-on-third-party-cookies-447571.md) - Published: 2024-10-17 - Last Modified: 2024-10-16 - Excerpt: Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights. - [The ultimate guide to HTTP headers for SEO](https://searchengineland.com/http-headers-seo-guide-447577.md) - Published: 2024-10-17 - Last Modified: 2024-10-16 - Excerpt: Learn what HTTP headers are, how they influence website performance and security and best practices for optimization. - [Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration](https://searchengineland.com/bing-webmaster-tools-gains-recommendations-16-months-of-data-and-previews-copilot-integration-447498.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Recommendations enhances top insights and it previously offered up to 6 months of data. - [20241017 SEL Brief](https://searchengineland.com/20241017-sel-brief-447573.md) - Published: 2024-10-17 - Last Modified: 2024-10-16 - Excerpt: Not available - [Google Ads API v18 launches with new features for developers](https://searchengineland.com/google-ads-api-v18-launches-with-new-features-for-developers-447598.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Google Ads API v18 introduces enhanced tools and features that give advertisers more control over campaign optimization and performance tracking. - [Google simplifies Video ad testing with new experiment tool](https://searchengineland.com/google-simplifies-video-ad-testing-with-new-experiment-tool-447595.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results. - [LinkedIn expands video ad options and enhances automated campaigns](https://searchengineland.com/linkedin-expands-video-ad-options-and-enhances-automated-campaigns-447587.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers. - [Search Engine Land Awards 2024: Complete finalists list](https://searchengineland.com/search-engine-land-awards-2024-finalists-447433.md) - Published: 2024-10-11 - Last Modified: 2024-10-16 - Excerpt: We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21. - [Google testing expandable product ads carousal](https://searchengineland.com/google-testing-expandable-product-ads-carousal-447515.md) - Published: 2024-10-15 - Last Modified: 2024-10-16 - Excerpt: Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement. - [How the Digital Markets Act is reshaping search and Google’s monopoly in Europe](https://searchengineland.com/digital-markets-act-reshaping-google-monopoly-europe-447540.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO. - [The ultimate consent strategy for maximizing customer opt-ins](https://searchengineland.com/the-ultimate-consent-strategy-for-maximizing-customer-opt-ins-447569.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Whether you're looking to fine-tune designs, optimize messaging, or better understand user behavior, this webinar will offer practical insights on how to maximize opt-ins. - [Semrush acquires Search Engine Land](https://searchengineland.com/semrush-acquires-search-engine-land-447555.md) - Published: 2024-10-16 - Last Modified: 2024-10-15 - Excerpt: Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications. - [20241016 SEL Brief](https://searchengineland.com/20241016-sel-brief-447552.md) - Published: 2024-10-16 - Last Modified: 2024-10-15 - Excerpt: Not available - [YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads](https://searchengineland.com/youtube-feed-shorts-skippable-ads-447528.md) - Published: 2024-10-16 - Last Modified: 2024-10-15 - Excerpt: Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions. - [First SEO conference for lawyers – Dec 6 in Miami](https://searchengineland.com/first-seo-conference-for-lawyers-dec-6-in-miami-447489.md) - Published: 2024-10-17 - Last Modified: 2024-10-15 - Excerpt: Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice. - [Google AdMob updates privacy terms as more U.S. state laws take effect](https://searchengineland.com/google-admob-updates-privacy-terms-as-more-u-s-state-laws-take-effect-447519.md) - Published: 2024-10-15 - Last Modified: 2024-10-15 - Excerpt: New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers. - [Should your early-stage start-up invest in SEO? 4 questions to address](https://searchengineland.com/early-stage-startup-seo-investment-447507.md) - Published: 2024-10-15 - Last Modified: 2024-10-15 - Excerpt: Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth. - [What is edge SEO?](https://searchengineland.com/edge-seo-447510.md) - Published: 2024-10-15 - Last Modified: 2024-10-15 - Excerpt: Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility. - [Google unveils AI-powered Google Shopping overhaul](https://searchengineland.com/google-unveils-ai-powered-google-shopping-overhaul-447493.md) - Published: 2024-10-15 - Last Modified: 2024-10-15 - Excerpt: The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals. - [Strategic content planning for SEO](https://searchengineland.com/strategic-content-planning-for-seo-447492.md) - Published: 2024-10-15 - Last Modified: 2024-10-14 - Excerpt: Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T. - [20241015 SEL Brief](https://searchengineland.com/20241015-sel-brief-447487.md) - Published: 2024-10-15 - Last Modified: 2024-10-14 - Excerpt: Not available - [Google cracks down on ad policy violators with harsh new penalties](https://searchengineland.com/google-cracks-down-on-ad-policy-violators-with-harsh-new-penalties-447484.md) - Published: 2024-10-14 - Last Modified: 2024-10-14 - Excerpt: Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension - [Microsoft working on simplifying Bing](https://searchengineland.com/microsoft-working-on-simplifying-bing-447474.md) - Published: 2024-10-14 - Last Modified: 2024-10-14 - Excerpt: Mustafa Suleyman, the CEO of Microsoft AI, said they "unshipped 27 features" in Bing. - [AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs](https://searchengineland.com/ai-search-visibility-guide-446740.md) - Published: 2024-10-14 - Last Modified: 2024-10-11 - Excerpt: Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models. - [20241014 SEL Brief](https://searchengineland.com/20241014-sel-brief-447439.md) - Published: 2024-10-14 - Last Modified: 2024-10-11 - Excerpt: Not available - [Google Ads announces 11-year data retention policy](https://searchengineland.com/google-ads-11-year-data-retention-policy-447465.md) - Published: 2024-10-11 - Last Modified: 2024-10-11 - Excerpt: Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting. - [How to find the ‘best’ Core Web Vitals opportunities](https://searchengineland.com/find-core-web-vitals-opportunities-447421.md) - Published: 2024-10-11 - Last Modified: 2024-10-10 - Excerpt: Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site. - [20241011 SEL Brief](https://searchengineland.com/20241011-sel-brief-447438.md) - Published: 2024-10-11 - Last Modified: 2024-10-10 - Excerpt: Not available - [How TikTok and YouTube’s ecommerce push redefines the search journey](https://searchengineland.com/tiktok-youtube-ecommerce-search-journey-447431.md) - Published: 2024-10-11 - Last Modified: 2024-10-10 - Excerpt: These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt. - [Google is making a major change to Local Service Ads](https://searchengineland.com/google-local-service-ads-google-business-profile-447436.md) - Published: 2024-10-10 - Last Modified: 2024-10-10 - Excerpt: Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses. - [20241010 SEL Brief](https://searchengineland.com/20241010-sel-brief-447416.md) - Published: 2024-10-10 - Last Modified: 2024-10-09 - Excerpt: Not available - [TikTok unveils 5 new advertising tools](https://searchengineland.com/tiktok-new-advertising-tools-447404.md) - Published: 2024-10-09 - Last Modified: 2024-10-09 - Excerpt: TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results. - [Google calls out DOJ’s ‘radical’ proposed breakup plan](https://searchengineland.com/google-doj-proposed-breakup-plan-radical-447389.md) - Published: 2024-10-09 - Last Modified: 2024-10-09 - Excerpt: Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants. - [5 KPIs to measure paid media success and 5 to measure business success](https://searchengineland.com/kpis-paid-media-business-success-447376.md) - Published: 2024-10-10 - Last Modified: 2024-10-09 - Excerpt: Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth. - [LinkedIn Message Ads: Everything you need to know](https://searchengineland.com/linkedin-message-ads-447380.md) - Published: 2024-10-10 - Last Modified: 2024-10-09 - Excerpt: Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections. - [Google Search expands Store ratings to more countries](https://searchengineland.com/google-search-expands-store-ratings-to-more-countries-447392.md) - Published: 2024-10-09 - Last Modified: 2024-10-09 - Excerpt: Now these are available on Google Search in India, Australia, Canada, and the UK. - [OpenAI to integrate SearchGPT into ChatGPT before 2024 ends](https://searchengineland.com/openai-searchgpt-chatgpt-integration-447379.md) - Published: 2024-10-09 - Last Modified: 2024-10-09 - Excerpt: OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.' - [20241009 SEL Brief](https://searchengineland.com/20241009-sel-brief-447375.md) - Published: 2024-10-09 - Last Modified: 2024-10-08 - Excerpt: Not available - [Meta introduces generative AI video advertising tools](https://searchengineland.com/meta-generative-ai-video-advertising-tools-447367.md) - Published: 2024-10-08 - Last Modified: 2024-10-08 - Excerpt: Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. - [How to evolve your organic approach for the rise of answer engines](https://searchengineland.com/evolve-organic-approach-answer-engines-447352.md) - Published: 2024-10-09 - Last Modified: 2024-10-08 - Excerpt: Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results. - [Google Product Studio launches AI-generated video creation tool](https://searchengineland.com/google-product-studio-launches-ai-generated-video-creation-tool-447354.md) - Published: 2024-10-08 - Last Modified: 2024-10-08 - Excerpt: This is now rolling out to US based merchants. - [Key PPC ad strategies for home services](https://searchengineland.com/ppc-ad-strategies-home-services-447340.md) - Published: 2024-10-08 - Last Modified: 2024-10-08 - Excerpt: Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles. - [20241008 SEL Brief](https://searchengineland.com/20241008-sel-brief-447348.md) - Published: 2024-10-08 - Last Modified: 2024-10-07 - Excerpt: Not available - [How to use Microsoft Clarity for deeper website analytics](https://searchengineland.com/microsoft-clarity-website-analytics-447323.md) - Published: 2024-10-08 - Last Modified: 2024-10-07 - Excerpt: Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. - [Visual content and SEO: How to use images and videos in 2025](https://searchengineland.com/visual-content-seo-images-videos-447306.md) - Published: 2024-10-07 - Last Modified: 2024-10-04 - Excerpt: Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search. - [20241007 SEL Brief](https://searchengineland.com/20241007-sel-brief-447288.md) - Published: 2024-10-07 - Last Modified: 2024-10-04 - Excerpt: Not available - [Structured data and SEO: What you need to know in 2025](https://searchengineland.com/structured-data-seo-what-you-need-to-know-447304.md) - Published: 2024-10-07 - Last Modified: 2024-10-04 - Excerpt: Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results. - [The art of AI-enhanced content: 8 ways to keep human creativity front and center](https://searchengineland.com/the-art-of-ai-enhanced-content-8-ways-to-keep-human-creativity-front-and-center-447314.md) - Published: 2024-10-07 - Last Modified: 2024-10-04 - Excerpt: Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content. - [Decoding Googlebot crawl stats data in Google Search Console](https://searchengineland.com/google-search-console-googlebot-crawl-stats-447267.md) - Published: 2024-10-04 - Last Modified: 2024-10-04 - Excerpt: Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites. - [Case study: August 2024 Google core update and a recovery plan](https://searchengineland.com/case-study-august-2024-google-core-update-recovery-plan-447142.md) - Published: 2024-10-02 - Last Modified: 2024-10-04 - Excerpt: Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility. - [SEO grew up, a lot of SEOs didn’t](https://searchengineland.com/seo-grew-up-seos-didnt-447249.md) - Published: 2024-10-04 - Last Modified: 2024-10-03 - Excerpt: Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success. - [The SEO impact of interstitials, before and after](https://searchengineland.com/seo-impact-interstitials-before-after-447217.md) - Published: 2024-10-04 - Last Modified: 2024-10-03 - Excerpt: What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value. - [20241004 SEL Brief](https://searchengineland.com/20241004-sel-brief-447287.md) - Published: 2024-10-04 - Last Modified: 2024-10-03 - Excerpt: Not available - [How AI is advancing advertising and changing consumer engagement](https://searchengineland.com/how-ai-is-advancing-advertising-and-changing-consumer-engagement-446200.md) - Published: 2024-10-04 - Last Modified: 2024-10-03 - Excerpt: James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers. - [Change Who Pays: New Google Ads process for client account transfers](https://searchengineland.com/change-who-pays-google-ads-447286.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: You will no longer have to contact your Google Ads support team to transfer client accounts to another agency. - [Google AI Overview ads launch on mobile in U.S.](https://searchengineland.com/google-ai-overviews-ads-mobile-us-launch-447247.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers? - [Google Discover disruption, not showing new content?](https://searchengineland.com/google-discover-not-showing-new-content-447266.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is. - [Google rolls out new AI-organized search results, AI Overview links](https://searchengineland.com/google-rolling-out-new-ai-overview-links-and-organized-search-results-447205.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more. - [Google Lens to add Shopping Ads this year](https://searchengineland.com/google-lens-shopping-ads-coming-447256.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today. - [Amazon Today: A new frontier for brick-and-mortar](https://searchengineland.com/amazon-today-a-new-frontier-for-brick-and-mortar-447212.md) - Published: 2024-10-07 - Last Modified: 2024-10-02 - Excerpt: How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores. - [SMX Next – Sponsors](https://searchengineland.com/sponsors-392560.md) - Published: 2023-02-01 - Last Modified: 2024-10-02 - Excerpt: Not available - [20241003 SEL Brief](https://searchengineland.com/20241003-sel-brief-446945.md) - Published: 2024-10-03 - Last Modified: 2024-10-02 - Excerpt: Not available - [Content length, depth and SEO: Everything you need to know in 2025](https://searchengineland.com/content-length-depth-and-seo-everything-you-need-to-know-in-2025-447197.md) - Published: 2024-10-03 - Last Modified: 2024-10-02 - Excerpt: Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count. - [How to use social and forum data to inform next-level SEO strategies](https://searchengineland.com/use-social-forum-data-seo-strategies-447172.md) - Published: 2024-10-03 - Last Modified: 2024-10-02 - Excerpt: Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence. - [Is Google using Chrome for mobile-first indexing and user signals?](https://searchengineland.com/google-chrome-mobile-first-indexing-user-signals-447154.md) - Published: 2024-10-01 - Last Modified: 2024-10-02 - Excerpt: SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond. - [Microsoft is about to change how Copilot ads appear and trigger](https://searchengineland.com/microsoft-copilot-ads-change-appearance-trigger-447186.md) - Published: 2024-10-02 - Last Modified: 2024-10-02 - Excerpt: Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month. - [Google recognizes content creators: A breakthrough for E-E-A-T and SEO](https://searchengineland.com/google-recognizes-content-creators-a-breakthrough-for-e-e-a-t-and-seo-446919.md) - Published: 2024-09-25 - Last Modified: 2024-10-02 - Excerpt: Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit. - [19 keyword mining tools and strategies for PPC campaign growth](https://searchengineland.com/19-keyword-mining-tools-and-strategies-for-ppc-campaign-growth-447115.md) - Published: 2024-10-02 - Last Modified: 2024-10-01 - Excerpt: Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge. - [Amazon Advertising guide: How to reach customers and sell more](https://searchengineland.com/amazon-advertising-ultimate-guide-447121.md) - Published: 2024-10-02 - Last Modified: 2024-10-01 - Excerpt: Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services. - [20241002 SEL Brief](https://searchengineland.com/20241002-sel-brief-447163.md) - Published: 2024-10-02 - Last Modified: 2024-10-01 - Excerpt: Not available - [Bing expands generative search experience and Deep Search](https://searchengineland.com/bing-expands-generative-search-experience-and-deep-search-447138.md) - Published: 2024-10-01 - Last Modified: 2024-10-01 - Excerpt: Bing generative search experience now works for informational queries. - [Microsoft Advertising shares 6 latest product updates](https://searchengineland.com/microsoft-advertising-september-product-roundup-446226.md) - Published: 2024-09-03 - Last Modified: 2024-10-01 - Excerpt: Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new. - [First-party data checklist for marketers](https://searchengineland.com/first-party-data-checklist-for-marketers-447113.md) - Published: 2024-10-01 - Last Modified: 2024-10-01 - Excerpt: Start mapping out what a first-party data strategy looks like for your business. - [20241001 SEL Brief](https://searchengineland.com/20241001-sel-brief-447111.md) - Published: 2024-10-01 - Last Modified: 2024-09-30 - Excerpt: Not available - [Retailers: Google is becoming your new category page](https://searchengineland.com/retailers-google-new-category-page-447069.md) - Published: 2024-10-01 - Last Modified: 2024-09-30 - Excerpt: Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO. - [20240930 SEL Brief](https://searchengineland.com/20240930-sel-brief-446929.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: Not available - [How to create a roadmap for your PPC clients](https://searchengineland.com/create-roadmap-ppc-clients-447062.md) - Published: 2024-10-01 - Last Modified: 2024-09-30 - Excerpt: Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization. - [Keyword research for SEO: The ultimate guide](https://searchengineland.com/keyword-research-seo-guide-447027.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth. - [Will Google’s defense hold up against DOJ antitrust claims?](https://searchengineland.com/google-defense-doj-ad-tech-lawsuit-447068.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas. - [Google Search Console Performance report filters now stick](https://searchengineland.com/google-search-console-performance-report-filters-now-stick-447065.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: There is a "reset filters" option to remove the filters you previously set. - [Why you should turn off optimized targeting in GDN today](https://searchengineland.com/google-display-network-optimized-targeting-turn-off-447054.md) - Published: 2024-09-30 - Last Modified: 2024-09-27 - Excerpt: This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them. - [Winning the 2024 holiday retail season: A macro approach](https://searchengineland.com/win-holiday-retail-season-2024-447016.md) - Published: 2024-09-30 - Last Modified: 2024-09-27 - Excerpt: Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors. - [20240927 SEL Brief](https://searchengineland.com/20240927-sel-brief-447012.md) - Published: 2024-09-27 - Last Modified: 2024-09-26 - Excerpt: Not available - [The future of keyword targeting](https://searchengineland.com/the-future-of-keyword-targeting-447011.md) - Published: 2024-09-26 - Last Modified: 2024-09-26 - Excerpt: Leverage your existing search expertise on a new performance marketing platform. - [15 AI tools you should use for SEO](https://searchengineland.com/15-ai-tools-you-should-use-for-seo-446982.md) - Published: 2024-09-27 - Last Modified: 2024-09-26 - Excerpt: Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings. - [How SEO can work with digital marketing teams](https://searchengineland.com/seo-work-with-digital-marketing-teams-447001.md) - Published: 2024-09-27 - Last Modified: 2024-09-26 - Excerpt: SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey. - [3 core flaws of SEO audits (and what to do instead)](https://searchengineland.com/core-flaws-of-seo-audits-and-what-to-do-instead-446937.md) - Published: 2024-09-30 - Last Modified: 2024-09-26 - Excerpt: Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success. - [Key Google Search Console metrics to monitor every month](https://searchengineland.com/google-search-console-metrics-monitor-monthly-446958.md) - Published: 2024-09-26 - Last Modified: 2024-09-26 - Excerpt: Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console. - [20240926 SEL Brief](https://searchengineland.com/20240926-sel-brief-446978.md) - Published: 2024-09-26 - Last Modified: 2024-09-25 - Excerpt: Not available - [Google’s Ads Data Hub: What you need to know](https://searchengineland.com/google-ads-data-hub-446948.md) - Published: 2024-09-26 - Last Modified: 2024-09-25 - Excerpt: Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more. - [5 ways to scale global search management](https://searchengineland.com/scale-global-search-management-446944.md) - Published: 2024-09-26 - Last Modified: 2024-09-25 - Excerpt: Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets. - [Scaling local advertising with automation in the new media landscape](https://searchengineland.com/scaling-local-advertising-with-automation-in-the-new-media-landscape-446323.md) - Published: 2024-09-10 - Last Modified: 2024-09-25 - Excerpt: How to improve performance and efficiency. - [Adopting vs. hacking Google Ads features: The great debate](https://searchengineland.com/google-ads-features-adopting-vs-hacking-445270.md) - Published: 2024-09-25 - Last Modified: 2024-09-25 - Excerpt: Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate. - [Google updates its spam policies document](https://searchengineland.com/google-updates-its-spam-policies-document-446967.md) - Published: 2024-09-25 - Last Modified: 2024-09-25 - Excerpt: Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies. - [Drive ecommerce growth with proven personalization strategies](https://searchengineland.com/drive-ecommerce-growth-with-proven-personalization-strategies-446942.md) - Published: 2024-09-25 - Last Modified: 2024-09-25 - Excerpt: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. - [20240925 SEL Brief](https://searchengineland.com/20240925-sel-brief-446928.md) - Published: 2024-09-25 - Last Modified: 2024-09-24 - Excerpt: Not available - [How to maximize PPC and SEO data with co-optimization audits](https://searchengineland.com/ppc-seo-co-optimization-audits-446907.md) - Published: 2024-09-25 - Last Modified: 2024-09-24 - Excerpt: Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights. - [When and how to fire PPC clients](https://searchengineland.com/fire-ppc-clients-when-how-446916.md) - Published: 2024-09-25 - Last Modified: 2024-09-24 - Excerpt: Not all PPC clients are a good fit. Find out when it's time to part ways and how to handle the process professionally. - [TikTok Search Ads Campaign launch in U.S.](https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business. - [Reddit launches AI-powered tools to boost ad creation](https://searchengineland.com/reddit-ai-powered-tools-ad-creation-446795.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses. - [There is no ‘best’ Google Ads bidding strategy, study finds](https://searchengineland.com/google-ads-bidding-strategy-analysis-446899.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing. - [The truth behind AI checkers: A cautionary tale](https://searchengineland.com/the-truth-behind-ai-checkers-a-cautionary-tale-446856.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out. - [Google adds support for sale pricing and priceType property](https://searchengineland.com/google-adds-support-for-sale-pricing-and-pricetype-property-446910.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center. - [Google Search completely kills the cache feature](https://searchengineland.com/google-search-completely-kills-the-cache-feature-446904.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: 9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working. - [4 Reddit ad formats you need to know](https://searchengineland.com/reddit-ad-formats-446877.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities. - [20240924 SEL Brief](https://searchengineland.com/20240924-sel-brief-446848.md) - Published: 2024-09-24 - Last Modified: 2024-09-23 - Excerpt: Not available - [How causal impact studies work and when to use them in PPC](https://searchengineland.com/causal-impact-studies-446862.md) - Published: 2024-09-24 - Last Modified: 2024-09-23 - Excerpt: This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short. - [Google Ads adds Video Enhancement for Performance Max](https://searchengineland.com/google-ads-video-enhancement-performance-max-446874.md) - Published: 2024-09-23 - Last Modified: 2024-09-23 - Excerpt: Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control. - [How to win with generative engine optimization while keeping SEO top-tier](https://searchengineland.com/win-generative-engine-optimization-seo-443965.md) - Published: 2024-07-09 - Last Modified: 2024-09-23 - Excerpt: Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search. - [20240923 SEL Brief](https://searchengineland.com/20240923-sel-brief-446845.md) - Published: 2024-09-23 - Last Modified: 2024-09-20 - Excerpt: Not available - [Optimizing Largest Contentful Paint: 5 tips for a faster website](https://searchengineland.com/optimizing-largest-contentful-paint-5-tips-for-a-faster-website-446798.md) - Published: 2024-09-24 - Last Modified: 2024-09-20 - Excerpt: Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment. - [How to plan a website to maximize SEO success](https://searchengineland.com/plan-website-maximize-seo-success-446826.md) - Published: 2024-09-23 - Last Modified: 2024-09-20 - Excerpt: Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project. - [6 advanced (yet missing) Meta Ads KPIs to track success](https://searchengineland.com/meta-ads-advanced-kpis-track-success-446811.md) - Published: 2024-09-23 - Last Modified: 2024-09-20 - Excerpt: Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions. - [Google Search Ads 360 (SA360) starter guide](https://searchengineland.com/google-search-ads-360-guide-446818.md) - Published: 2024-09-23 - Last Modified: 2024-09-20 - Excerpt: Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. - [Google adtech antitrust trial: Everything you need to know](https://searchengineland.com/google-adtech-antitrust-trial-updates-446488.md) - Published: 2024-09-20 - Last Modified: 2024-09-20 - Excerpt: The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes. - [Top 7 Google Ads and SEO synergies you should act upon](https://searchengineland.com/google-ads-seo-synergies-446808.md) - Published: 2024-09-20 - Last Modified: 2024-09-20 - Excerpt: Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels. - [20240920 SEL Brief](https://searchengineland.com/20240920-sel-brief-446796.md) - Published: 2024-09-20 - Last Modified: 2024-09-19 - Excerpt: Not available - [Amazon Ads launches AI-powered video](https://searchengineland.com/amazon-ads-launches-ai-powered-video-446791.md) - Published: 2024-09-19 - Last Modified: 2024-09-19 - Excerpt: Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively. - [7 best AI ad creative tools, for beginners to pros](https://searchengineland.com/ai-ad-creative-tools-446748.md) - Published: 2024-09-20 - Last Modified: 2024-09-19 - Excerpt: Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance. - [New data: Google AI Overviews show more often to signed-in users](https://searchengineland.com/google-ai-overviews-signed-in-users-data-446747.md) - Published: 2024-09-19 - Last Modified: 2024-09-19 - Excerpt: Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows. - [How to implement generative engine optimization (GEO) strategies](https://searchengineland.com/generative-engine-optimization-strategies-446723.md) - Published: 2024-09-19 - Last Modified: 2024-09-19 - Excerpt: Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world. - [How to develop a paid search strategy](https://searchengineland.com/paid-search-strategy-446697.md) - Published: 2024-09-19 - Last Modified: 2024-09-19 - Excerpt: A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey. - [The ultimate guide to HTTP status codes for SEO](https://searchengineland.com/http-status-codes-seo-guide-446700.md) - Published: 2024-09-19 - Last Modified: 2024-09-19 - Excerpt: Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues. - [New guide: Improve your Google Ads performance](https://searchengineland.com/new-guide-improve-your-google-ads-performance-446719.md) - Published: 2024-09-18 - Last Modified: 2024-09-18 - Excerpt: Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. - [20240919 SEL Brief](https://searchengineland.com/20240919-sel-brief-446716.md) - Published: 2024-09-19 - Last Modified: 2024-09-18 - Excerpt: Not available - [Google wins $1.7B EU antitrust fine appeal](https://searchengineland.com/google-wins-eu-antitrust-fine-appeal-446711.md) - Published: 2024-09-18 - Last Modified: 2024-09-18 - Excerpt: $1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors. - [The 5 core focus areas of website optimization](https://searchengineland.com/the-5-core-focus-areas-of-website-optimization-446693.md) - Published: 2024-09-17 - Last Modified: 2024-09-18 - Excerpt: Learn on-page and technical SEO best practices and performance optimization techniques. - [Data providers: Google August 2024 core update was very volatile](https://searchengineland.com/data-providers-google-august-2024-core-update-was-very-volatile-446597.md) - Published: 2024-09-16 - Last Modified: 2024-09-18 - Excerpt: Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way. - [How to use podcasts for natural link building](https://searchengineland.com/podcasts-link-building-446659.md) - Published: 2024-09-18 - Last Modified: 2024-09-18 - Excerpt: Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation. - [How Google Search uses AI](https://searchengineland.com/how-google-search-uses-ai-446639.md) - Published: 2024-09-18 - Last Modified: 2024-09-17 - Excerpt: Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy. - [20240918 SEL Brief](https://searchengineland.com/20240918-sel-brief-446689.md) - Published: 2024-09-18 - Last Modified: 2024-09-17 - Excerpt: Not available - [What YouTube learned by analyzing over 8,000 top ads](https://searchengineland.com/youtube-8000-top-ads-analysis-446642.md) - Published: 2024-09-18 - Last Modified: 2024-09-17 - Excerpt: YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships. - [4 Google Performance Max updates: New insights and reporting](https://searchengineland.com/google-performance-max-insights-reporting-446684.md) - Published: 2024-09-18 - Last Modified: 2024-09-17 - Excerpt: Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools. - [Google Ads ad copy: what works and what doesn’t in 2024](https://searchengineland.com/google-ads-ad-copy-what-works-doesnt-446650.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. - [6 Google Business Profile questions asked and answered](https://searchengineland.com/google-business-profile-frequently-asked-questions-446555.md) - Published: 2024-09-16 - Last Modified: 2024-09-17 - Excerpt: Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support. - [Meta gives advertisers new ad tools ahead of holidays](https://searchengineland.com/meta-rolls-new-advertising-tools-holidays-446674.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads. - [Why is this ranking on Google?](https://searchengineland.com/why-is-this-ranking-on-google-446630.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO. - [4 initiatives to combat AI-driven SEO traffic losses](https://searchengineland.com/combat-ai-driven-seo-traffic-losses-446619.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion. - [A guide to creating social media videos (for search and beyond)](https://searchengineland.com/social-media-videos-search-guide-446621.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search. - [Google Ads bug hits GCLID conversion tracking](https://searchengineland.com/google-ads-bug-gclid-conversion-tracking-446589.md) - Published: 2024-09-13 - Last Modified: 2024-09-17 - Excerpt: Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking. - [20240917 SEL Brief](https://searchengineland.com/20240917-sel-brief-446618.md) - Published: 2024-09-17 - Last Modified: 2024-09-16 - Excerpt: Not available - [Google updates crawlers and user-triggered fetchers documentation](https://searchengineland.com/google-updates-crawlers-and-user-triggered-fetchers-documentation-446594.md) - Published: 2024-09-16 - Last Modified: 2024-09-16 - Excerpt: With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler. - [20240916 SEL Brief](https://searchengineland.com/20240916-sel-brief-446534.md) - Published: 2024-09-16 - Last Modified: 2024-09-13 - Excerpt: Not available - [How to make your display campaigns profitable](https://searchengineland.com/display-campaigns-profitable-446568.md) - Published: 2024-09-16 - Last Modified: 2024-09-13 - Excerpt: Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach. - [How to create and optimize Google Ads custom segment audiences](https://searchengineland.com/create-optimize-google-ads-custom-segment-audiences-446573.md) - Published: 2024-09-16 - Last Modified: 2024-09-13 - Excerpt: Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns. - [SMX Next – Why attend](https://searchengineland.com/why-attend-394155.md) - Published: 2023-03-09 - Last Modified: 2024-09-13 - Excerpt: Not available - [20240913 SEL Brief](https://searchengineland.com/20240913-sel-brief-446533.md) - Published: 2024-09-13 - Last Modified: 2024-09-13 - Excerpt: Not available - [How to create images and visuals with generative AI](https://searchengineland.com/generative-ai-create-images-visuals-446508.md) - Published: 2024-09-13 - Last Modified: 2024-09-13 - Excerpt: Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation. - [Use DAM and AI to keep up with content demands](https://searchengineland.com/use-dam-and-ai-to-keep-up-with-content-demands-446551.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: Explore emerging AI trends and practical applications for enhancing digital asset management. - [Google Ads unveils advanced performance planner for YouTube campaigns](https://searchengineland.com/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns-446237.md) - Published: 2024-09-03 - Last Modified: 2024-09-12 - Excerpt: Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals. - [Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025](https://searchengineland.com/google-ads-to-upgrade-video-action-campaigns-to-demand-gen-in-2025-446250.md) - Published: 2024-09-04 - Last Modified: 2024-09-12 - Excerpt: In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting. - [YouTube First Position Ads now available across Display & Video 360](https://searchengineland.com/youtube-first-position-ads-display-video-360-446545.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement. - [Key SEO, UX and CRO tips to boost brick-and-mortar retail sales](https://searchengineland.com/seo-ux-cro-tips-boost-brick-mortar-retail-sales-446504.md) - Published: 2024-09-13 - Last Modified: 2024-09-12 - Excerpt: Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions. - [How to handle negative Google reviews: Remove, respond, recover](https://searchengineland.com/negative-google-reviews-guide-446528.md) - Published: 2024-09-13 - Last Modified: 2024-09-12 - Excerpt: Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business. - [Google launches confidential matching for data privacy](https://searchengineland.com/google-confidential-matching-launch-446503.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection. - [SearchGPT: What you need to know about OpenAI’s search engine](https://searchengineland.com/searchgpt-what-you-need-to-know-446455.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance. - [How to drive SEO growth with structure, skimmability and search intent](https://searchengineland.com/seo-growth-structure-skimmability-search-intent-446470.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth. - [CPCs keep increasing – here’s what you can do about it](https://searchengineland.com/cpcs-keep-increasing-heres-what-you-can-do-about-it-446498.md) - Published: 2024-09-16 - Last Modified: 2024-09-11 - Excerpt: Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals. - [20240912 SEL Brief](https://searchengineland.com/20240912-sel-brief-446497.md) - Published: 2024-09-12 - Last Modified: 2024-09-11 - Excerpt: Not available - [Google tests more noticeable ad labels in search results](https://searchengineland.com/google-search-test-more-noticeable-ad-labels-446493.md) - Published: 2024-09-11 - Last Modified: 2024-09-11 - Excerpt: Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.' - [Google and guest posts: What gets indexed and what doesn’t](https://searchengineland.com/google-guest-posts-indexed-446483.md) - Published: 2024-09-12 - Last Modified: 2024-09-11 - Excerpt: Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study. - [Google Search adds Internet Archive’s Wayback Machine links to about this page](https://searchengineland.com/google-search-adds-internet-archives-wayback-machine-links-to-about-this-page-446467.md) - Published: 2024-09-11 - Last Modified: 2024-09-11 - Excerpt: This comes after Google dropped the cache link from the search results. - [Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up](https://searchengineland.com/google-vs-doj-why-googles-hundreds-of-competitors-claim-doesnt-add-up-446429.md) - Published: 2024-09-10 - Last Modified: 2024-09-11 - Excerpt: Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading? - [20240911 SEL Brief](https://searchengineland.com/20240911-sel-brief-446447.md) - Published: 2024-09-11 - Last Modified: 2024-09-10 - Excerpt: Not available - [How to manage a paid media budget: Allocation, risk and scaling](https://searchengineland.com/manage-paid-media-budget-allocation-risk-scaling-446401.md) - Published: 2024-09-11 - Last Modified: 2024-09-10 - Excerpt: Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance. - [7 tips for delivering high-impact technical SEO audits](https://searchengineland.com/7-tips-for-delivering-high-impact-technical-seo-audits-446405.md) - Published: 2024-09-11 - Last Modified: 2024-09-10 - Excerpt: Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success. - [How to build and retain brand trust in the age of AI](https://searchengineland.com/build-retain-brand-trust-ai-age-446407.md) - Published: 2024-09-11 - Last Modified: 2024-09-10 - Excerpt: Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy. - [Meta to restrict data in Business Tools, impacting ad targeting](https://searchengineland.com/meta-restrict-data-business-tools-446439.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs. - [EU’s top court upholds $2.7 billion fine against Google](https://searchengineland.com/eu-top-court-upholds-fine-google-446410.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results. - [Google tightens verification for lawyers in Local Services Ads](https://searchengineland.com/google-tightens-verification-lawyers-local-services-ads-446436.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses. - [20240910 SEL Brief](https://searchengineland.com/20240910-sel-brief-446394.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: Not available - [Apple Visual Intelligence – search using your iPhone camera](https://searchengineland.com/apple-visual-intelligence-search-using-your-iphone-camera-446419.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: Apple uses Google, OpenAI and other search providers for the search results. - [How to do PPC competitor analysis](https://searchengineland.com/ppc-competitor-analysis-446365.md) - Published: 2024-09-10 - Last Modified: 2024-09-09 - Excerpt: Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences. - [Google is hiding search data from advertisers and profiting](https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372.md) - Published: 2024-09-10 - Last Modified: 2024-09-09 - Excerpt: Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility. - [Does generative AI save time, money and resources in SEO?](https://searchengineland.com/generative-ai-save-time-money-resources-seo-446378.md) - Published: 2024-09-10 - Last Modified: 2024-09-09 - Excerpt: Explore AI's impact on SEO efficiency, cost-saving and resource management through these real-world use cases. - [Recovery uncertain: Google’s Danny Sullivan on algorithm impacts](https://searchengineland.com/google-danny-sullivan-algorithm-update-recovery-uncertain-446317.md) - Published: 2024-09-06 - Last Modified: 2024-09-09 - Excerpt: Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels. - [20240909 SEL Brief](https://searchengineland.com/20240909-sel-brief-446315.md) - Published: 2024-09-09 - Last Modified: 2024-09-06 - Excerpt: Not available - [Future of AI in content marketing: Key trends and 7 predictions](https://searchengineland.com/future-ai-content-marketing-trends-predictions-446331.md) - Published: 2024-09-09 - Last Modified: 2024-09-06 - Excerpt: Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement. - [The DESCRIBE framework for effective YouTube descriptions](https://searchengineland.com/youtube-descriptions-describe-framework-446338.md) - Published: 2024-09-09 - Last Modified: 2024-09-06 - Excerpt: Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions. - [How to boost audience engagement: Top strategies and techniques](https://searchengineland.com/boost-audience-engagement-strategies-techniques-446343.md) - Published: 2024-09-09 - Last Modified: 2024-09-06 - Excerpt: Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities. - [Google Ads to deprecate enhanced CPC for Search and Display Ads](https://searchengineland.com/google-ads-deprecate-enhanced-cpc-search-display-446350.md) - Published: 2024-09-06 - Last Modified: 2024-09-06 - Excerpt: Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025. - [YouTube Studio adds new website visits goal for promotions](https://searchengineland.com/youtube-studio-website-visits-goal-446308.md) - Published: 2024-09-06 - Last Modified: 2024-09-06 - Excerpt: YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos. - [What is an AI winter and is one coming?](https://searchengineland.com/ai-winter-is-coming-446295.md) - Published: 2024-09-06 - Last Modified: 2024-09-05 - Excerpt: From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies. - [How to improve brand visibility in organic search](https://searchengineland.com/improve-brand-visibility-organic-search-446299.md) - Published: 2024-09-06 - Last Modified: 2024-09-05 - Excerpt: Key tactics to increase your brand's presence in organic search results, drive higher engagement and boost customer trust. - [20240906 SEL Brief](https://searchengineland.com/20240906-sel-brief-446314.md) - Published: 2024-09-06 - Last Modified: 2024-09-05 - Excerpt: Not available - [How to conduct audience research for paid search](https://searchengineland.com/audience-research-paid-search-446301.md) - Published: 2024-09-06 - Last Modified: 2024-09-05 - Excerpt: Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads. - [Welcome to Search Engine Land’s SearchBot](https://searchengineland.com/searchbot-427519.md) - Published: 2023-05-31 - Last Modified: 2024-09-05 - Excerpt: Not available - [SearchBot FAQ](https://searchengineland.com/faq-431934.md) - Published: 2023-11-02 - Last Modified: 2024-09-05 - Excerpt: Not available - [Google Ads tightens rules on Gambling Certification recertification](https://searchengineland.com/google-ads-tightens-rules-on-gambling-certification-recertification-446291.md) - Published: 2024-09-05 - Last Modified: 2024-09-05 - Excerpt: Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension. - [Google Ads won’t appear on parked domains for new accounts by default](https://searchengineland.com/google-ads-parked-domains-new-accounts-446306.md) - Published: 2024-09-05 - Last Modified: 2024-09-05 - Excerpt: Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency. - [Google Search testing new display for forum content](https://searchengineland.com/google-search-testing-new-display-for-forum-content-446287.md) - Published: 2024-09-04 - Last Modified: 2024-09-04 - Excerpt: This new user interface shows top comments and related discussions around that forum search result snippet. - [20240905 SEL Brief](https://searchengineland.com/20240905-sel-brief-446290.md) - Published: 2024-09-05 - Last Modified: 2024-09-04 - Excerpt: Not available - [Was Google’s document ‘leak’ a strategic move? An SEO theory](https://searchengineland.com/google-document-leak-seo-theory-446262.md) - Published: 2024-09-05 - Last Modified: 2024-09-04 - Excerpt: What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts. - [Google Ads Introduces New Masthead Format Requirements Page](https://searchengineland.com/google-ads-masthead-format-requirements-page-446255.md) - Published: 2024-09-04 - Last Modified: 2024-09-04 - Excerpt: Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV. - [Is it time to rethink your Google Ads strategy?](https://searchengineland.com/rethink-google-ads-strategy-446252.md) - Published: 2024-09-05 - Last Modified: 2024-09-04 - Excerpt: Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget. - [How SEO can collaborate with content teams](https://searchengineland.com/how-seo-can-collaborate-with-content-teams-446257.md) - Published: 2024-09-05 - Last Modified: 2024-09-04 - Excerpt: Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team. - [SMX Next – Speaker resources](https://searchengineland.com/speaker-resources-431495.md) - Published: 2023-08-31 - Last Modified: 2024-09-04 - Excerpt: Not available - [From dysfunction to high performance: A model for agency success](https://searchengineland.com/dysfunction-high-performance-agency-model-success-445491.md) - Published: 2024-08-27 - Last Modified: 2024-09-04 - Excerpt: Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential. - [Google August 2024 core update rollout is now complete](https://searchengineland.com/google-august-2024-core-update-rollout-is-now-complete-446225.md) - Published: 2024-09-03 - Last Modified: 2024-09-04 - Excerpt: The update took 19 days to rollout and was a pretty impactful update. - [Will ChatGPT be the new Google? The future of search and information retrieval](https://searchengineland.com/will-chatgpt-be-the-new-google-446223.md) - Published: 2024-09-04 - Last Modified: 2024-09-04 - Excerpt: A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access. - [Does generative AI save time in PPC?](https://searchengineland.com/does-generative-ai-save-time-in-ppc-446219.md) - Published: 2024-09-04 - Last Modified: 2024-09-04 - Excerpt: Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow. - [20240904 SEL Brief](https://searchengineland.com/20240904-sel-brief-446239.md) - Published: 2024-09-04 - Last Modified: 2024-09-03 - Excerpt: Not available - [Google Ads rolls out new promotions feature for App campaigns](https://searchengineland.com/google-ads-rolls-out-new-promotions-feature-for-app-campaigns-446231.md) - Published: 2024-09-03 - Last Modified: 2024-09-03 - Excerpt: Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users. - [ChatGPT for PPC: 17 strategic prompts you can use today](https://searchengineland.com/chatgpt-prompts-for-ppc-392443.md) - Published: 2024-09-03 - Last Modified: 2024-09-03 - Excerpt: Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity. - [Google Trends email subscriptions to stop working on October 29](https://searchengineland.com/google-trends-email-subscriptions-to-stop-working-on-october-29-446215.md) - Published: 2024-09-03 - Last Modified: 2024-09-03 - Excerpt: This comes shortly after Google updated the user interface for the trending now results. - [20240903 SEL Brief](https://searchengineland.com/20240903-sel-brief-445443.md) - Published: 2024-09-03 - Last Modified: 2024-08-30 - Excerpt: Not available - [15 questions to ask your new SEO clients](https://searchengineland.com/new-seo-client-questions-446139.md) - Published: 2024-09-03 - Last Modified: 2024-08-30 - Excerpt: Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset. - [Google Analytics 4 introduces benchmarking data](https://searchengineland.com/google-analytics-4-benchmarking-data-446142.md) - Published: 2024-08-30 - Last Modified: 2024-08-30 - Excerpt: You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. - [Defying the cuts: Overcoming Google Ads budget constraints](https://searchengineland.com/defying-the-cuts-overcoming-google-ads-budget-constraints-446121.md) - Published: 2024-09-04 - Last Modified: 2024-08-30 - Excerpt: Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times. - [Google Search now supports AVIF file formats](https://searchengineland.com/google-search-now-supports-avif-file-formats-446136.md) - Published: 2024-08-30 - Last Modified: 2024-08-30 - Excerpt: This means AVIF images will show in Google Search, Images, News, Discover and more. - [20240830 SEL Brief](https://searchengineland.com/20240830-sel-brief-446134.md) - Published: 2024-08-30 - Last Modified: 2024-08-29 - Excerpt: Not available - [Mastering AI and marketing: A beginner’s guide](https://searchengineland.com/ai-marketing-beginners-guide-446116.md) - Published: 2024-08-30 - Last Modified: 2024-08-29 - Excerpt: Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy. - [Peak PPC season is coming: 5 tests to run now](https://searchengineland.com/ppc-peak-season-tests-446111.md) - Published: 2024-08-30 - Last Modified: 2024-08-29 - Excerpt: Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons. - [Google Ads adds product Categories tab](https://searchengineland.com/google-product-categories-tab-446120.md) - Published: 2024-08-29 - Last Modified: 2024-08-29 - Excerpt: The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns. - [Yelp sues Google, alleging illegal dominance of local search](https://searchengineland.com/yelp-sues-google-local-search-446131.md) - Published: 2024-08-29 - Last Modified: 2024-08-29 - Excerpt: The lawsuit alleges illegal monopoly practices related to local search and local search advertising. - [20240829 SEL Brief](https://searchengineland.com/20240829-sel-brief-446091.md) - Published: 2024-08-29 - Last Modified: 2024-08-28 - Excerpt: Not available - [New Google tools to boost first-party data strategies](https://searchengineland.com/new-google-tools-first-party-data-strategies-446107.md) - Published: 2024-08-28 - Last Modified: 2024-08-28 - Excerpt: Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies. - [What 54 Google Ads experiments taught me about lead gen](https://searchengineland.com/google-ads-experiments-lead-gen-446088.md) - Published: 2024-08-29 - Last Modified: 2024-08-28 - Excerpt: Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. - [6 steps to AI-driven budgeting and forecasting for digital marketing](https://searchengineland.com/ai-driven-budgeting-forecasting-digital-marketing-446093.md) - Published: 2024-08-29 - Last Modified: 2024-08-28 - Excerpt: Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. - [Adtech antitrust trial judge blasts Google’s business practices](https://searchengineland.com/google-adtech-antitrust-judge-business-practices-446086.md) - Published: 2024-08-28 - Last Modified: 2024-08-28 - Excerpt: The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct. - [20240828 SEL Brief](https://searchengineland.com/20240828-sel-brief-446084.md) - Published: 2024-08-28 - Last Modified: 2024-08-28 - Excerpt: Not available - [Global search engine AI innovations: What SEOs need to know](https://searchengineland.com/global-search-engine-ai-innovations-seo-446055.md) - Published: 2024-08-28 - Last Modified: 2024-08-27 - Excerpt: Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs. - [Seasonal PPC: Your guide to boosting holiday ad performance](https://searchengineland.com/seasonal-ppc-your-guide-to-boosting-holiday-ad-performance-446038.md) - Published: 2024-08-28 - Last Modified: 2024-08-27 - Excerpt: Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more. - [Google removes Auction Insights from Looker Studio](https://searchengineland.com/google-removes-auction-insights-looker-studio-446073.md) - Published: 2024-08-27 - Last Modified: 2024-08-27 - Excerpt: This removal means you'll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads. - [SMX Next – Sponsor guide](https://searchengineland.com/sponsor-guide-431720.md) - Published: 2023-09-07 - Last Modified: 2024-08-27 - Excerpt: Not available - [Google introduces YouTube creator-based audience targeting](https://searchengineland.com/google-youtube-creator-based-audience-targeting-446043.md) - Published: 2024-08-27 - Last Modified: 2024-08-27 - Excerpt: You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel. - [Google adds generative AI insights, shopping ad campaign goals](https://searchengineland.com/google-new-tools-short-holiday-season-446046.md) - Published: 2024-08-27 - Last Modified: 2024-08-27 - Excerpt: Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. - [Reframing SEO: Why training search engines is the new game in the age of AI](https://searchengineland.com/reframing-seo-training-search-engines-ai-445441.md) - Published: 2024-08-26 - Last Modified: 2024-08-27 - Excerpt: SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search. - [5 ways to transform the customer experience with AI](https://searchengineland.com/5-ways-to-transform-the-customer-experience-with-ai-445311.md) - Published: 2024-08-21 - Last Modified: 2024-08-26 - Excerpt: AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem - [20240827 SEL Brief](https://searchengineland.com/20240827-sel-brief-446034.md) - Published: 2024-08-27 - Last Modified: 2024-08-26 - Excerpt: Not available - [Survey: Google updates, self-preferencing, AI Overviews are top SEO threats](https://searchengineland.com/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032.md) - Published: 2024-08-26 - Last Modified: 2024-08-26 - Excerpt: To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated. - [Reports: Perplexity ads to launch in Q4](https://searchengineland.com/reports-perplexity-ads-to-launch-in-q4-445475.md) - Published: 2024-08-23 - Last Modified: 2024-08-26 - Excerpt: A pitch deck reveals new details about Perplexity's advertising plans – including video ads and sponsoring related questions. - [What is ASO? 7 fundamentals to app store optimization](https://searchengineland.com/what-is-aso-7-fundamentals-to-app-store-optimization-445495.md) - Published: 2024-08-27 - Last Modified: 2024-08-26 - Excerpt: Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs. - [Google AI Overviews, organic results overlap jumps to 99%, analysis finds](https://searchengineland.com/google-ai-overviews-organic-results-overlap-99-445374.md) - Published: 2024-08-21 - Last Modified: 2024-08-26 - Excerpt: In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results. - [ChatGPT prompts for SEO: What you need to know](https://searchengineland.com/chatgpt-prompts-seo-393523.md) - Published: 2024-08-26 - Last Modified: 2024-08-26 - Excerpt: Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work. - [Google Search may now use OG title for title links](https://searchengineland.com/google-search-may-now-use-og-title-for-title-links-446023.md) - Published: 2024-08-26 - Last Modified: 2024-08-26 - Excerpt: Google added a 9th source that Google Search may use for title links. - [20240826 SEL Brief](https://searchengineland.com/20240826-sel-brief-445426.md) - Published: 2024-08-26 - Last Modified: 2024-08-23 - Excerpt: Not available - [Mastering email campaign execution](https://searchengineland.com/mastering-email-campaign-execution-445439.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: Don't miss this opportunity to learn how to create more effective and engaging emails. - [20240823 SEL Brief](https://searchengineland.com/20240823-sel-brief-445425.md) - Published: 2024-08-23 - Last Modified: 2024-08-22 - Excerpt: Not available - [How to prioritize technical SEO tasks](https://searchengineland.com/prioritize-technical-seo-tasks-445412.md) - Published: 2024-08-23 - Last Modified: 2024-08-22 - Excerpt: Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations. - [Amazon Ads: How to boost efficiency and reduce wasted spend](https://searchengineland.com/amazon-ads-boost-efficiency-reduce-wasted-spend-445416.md) - Published: 2024-08-23 - Last Modified: 2024-08-22 - Excerpt: Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization. - [Google SA360 now supports Microsoft automated bidding](https://searchengineland.com/google-sa360-microsoft-automated-bidding-445430.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns. - [Google tightens rules on Crypto Ads in Switzerland](https://searchengineland.com/google-rules-crypto-ads-switzerland-445422.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: Advertisers must comply with Google's updated cryptocurrency ad policies to maintain market access and avoid disruptions. - [Google releases Ad Manager API v202408](https://searchengineland.com/google-releases-ad-manager-api-v202408-445420.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision. - [How to use Google Search Console to unlock easy SEO wins](https://searchengineland.com/how-to-use-google-search-console-to-unlock-easy-seo-wins-445389.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results. - [20240822 SEL Brief](https://searchengineland.com/20240822-sel-brief-445409.md) - Published: 2024-08-22 - Last Modified: 2024-08-21 - Excerpt: Not available - [How search query length is shifting in the LLM era: Insights for brands](https://searchengineland.com/keyword-query-length-insights-445376.md) - Published: 2024-08-22 - Last Modified: 2024-08-21 - Excerpt: Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes. - [7 ways to segment Performance Max and Shopping campaigns](https://searchengineland.com/segment-performance-max-shopping-campaigns-445364.md) - Published: 2024-08-22 - Last Modified: 2024-08-21 - Excerpt: These segmentation techniques help align your ad strategies with business goals and maximize campaign performance. - [Report: Google encouraged advertisers to target teens on YouTube](https://searchengineland.com/google-advertisers-target-teens-youtube-445403.md) - Published: 2024-08-21 - Last Modified: 2024-08-21 - Excerpt: Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens. - [Google Ads updates PMax modification campaign request form](https://searchengineland.com/google-updates-pmax-modification-campaign-request-form-445384.md) - Published: 2024-08-21 - Last Modified: 2024-08-21 - Excerpt: The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once. - [Google Ads removes Audience Recommendations?](https://searchengineland.com/google-ads-removes-audience-recommendations-445291.md) - Published: 2024-08-20 - Last Modified: 2024-08-21 - Excerpt: Not seeing Audience Recommendations in your Insights tab? Google didn't remove it. It's a glitch. Google is working on the issue. - [SMX Master Classes – GenAI](https://searchengineland.com/generative-ai-for-seo-and-ppc-428177.md) - Published: 2023-06-12 - Last Modified: 2024-08-21 - Excerpt: Not available - [SMX Master Classes – Brian Massey](https://searchengineland.com/landing-page-optimization-392989.md) - Published: 2023-02-09 - Last Modified: 2024-08-21 - Excerpt: Not available - [SMX Master Classes – Heather Lloyd-Martin](https://searchengineland.com/crafting-authentic-seo-content-436177.md) - Published: 2024-01-02 - Last Modified: 2024-08-21 - Excerpt: Not available - [How to fix ‘Crawled – Currently not indexed’ error in Google Search Console](https://searchengineland.com/fix-crawled-currently-not-indexed-error-google-search-console-445344.md) - Published: 2024-08-21 - Last Modified: 2024-08-20 - Excerpt: Uncover the reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and solutions to get your pages indexed. - [Evaluating 7 AI video generators while waiting for OpenAI’s Sora](https://searchengineland.com/ai-video-generators-evaluated-445332.md) - Published: 2024-08-21 - Last Modified: 2024-08-20 - Excerpt: Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. - [20240821 SEL Brief](https://searchengineland.com/20240821-sel-brief-445360.md) - Published: 2024-08-21 - Last Modified: 2024-08-20 - Excerpt: Not available - [Google’s Top stories looks broken: Are news publishers to blame?](https://searchengineland.com/google-top-stories-looks-broken-445320.md) - Published: 2024-08-20 - Last Modified: 2024-08-20 - Excerpt: International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance. - [Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy](https://searchengineland.com/2024-search-engine-land-awards-judge-advice-440447.md) - Published: 2024-05-20 - Last Modified: 2024-08-20 - Excerpt: Submit your entry by Friday, August 30! - [Google Search ranking bug unrelated to the core update](https://searchengineland.com/google-search-ranking-bug-unrelated-to-the-core-update-445246.md) - Published: 2024-08-16 - Last Modified: 2024-08-20 - Excerpt: This bug is impacting a large number of the search results but Google identified the issue. - [Google Search ranking bug is now resolved](https://searchengineland.com/google-search-ranking-bug-is-now-resolved-445317.md) - Published: 2024-08-20 - Last Modified: 2024-08-20 - Excerpt: The four-plus day ranking bug, that kicked off around the same time of the August core update is now fixed. - [Improve your website’s accessibility in just three months](https://searchengineland.com/improve-your-websites-accessibility-in-just-three-months-445314.md) - Published: 2024-08-20 - Last Modified: 2024-08-20 - Excerpt: Discover how to balance ideal web accessibility standards with practical implementation - [20240820 SEL Brief](https://searchengineland.com/20240820-sel-brief-445307.md) - Published: 2024-08-20 - Last Modified: 2024-08-19 - Excerpt: Not available - [Google apologizes to advertisers for major Shopping Ads glitch](https://searchengineland.com/google-major-shopping-ads-glitch-sorry-445302.md) - Published: 2024-08-19 - Last Modified: 2024-08-19 - Excerpt: Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports. - [Prioritizing SEO strategies: Where to focus your efforts](https://searchengineland.com/prioritizing-seo-strategies-focus-445281.md) - Published: 2024-08-20 - Last Modified: 2024-08-19 - Excerpt: Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google. - [How to get faster SEO results](https://searchengineland.com/how-to-get-faster-seo-results-445283.md) - Published: 2024-08-20 - Last Modified: 2024-08-19 - Excerpt: Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster. - [Google August 2024 core update: What we’re seeing so far](https://searchengineland.com/google-august-2024-core-update-what-were-seeing-early-on-445290.md) - Published: 2024-08-19 - Last Modified: 2024-08-19 - Excerpt: Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last? - [Google updates deepfakes search algorithms and controls and expands About this image](https://searchengineland.com/google-updates-deepfakes-search-algorithms-and-controls-and-expands-about-this-image-444531.md) - Published: 2024-07-31 - Last Modified: 2024-08-19 - Excerpt: Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens. - [The billion-dollar one-person SEO agency: Fiction or the future?](https://searchengineland.com/billion-dollar-one-person-seo-agency-445273.md) - Published: 2024-08-19 - Last Modified: 2024-08-19 - Excerpt: A look into the potential for streamlined operations, increased productivity and billion-dollar valuations of AI-powered SEO agencies. - [Could your marketing automation be doing more?](https://searchengineland.com/could-your-marketing-automation-be-doing-more-445268.md) - Published: 2024-08-16 - Last Modified: 2024-08-16 - Excerpt: Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. - [20240819 SEL Brief](https://searchengineland.com/20240819-sel-brief-445253.md) - Published: 2024-08-19 - Last Modified: 2024-08-16 - Excerpt: Not available - [What winning video advertising creative looks like in 2024](https://searchengineland.com/winning-video-advertising-creative-445260.md) - Published: 2024-08-19 - Last Modified: 2024-08-16 - Excerpt: Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success. - [Interactive CTV ads boost engagement, fall short on purchases](https://searchengineland.com/interactive-ctv-engagement-purchases-445256.md) - Published: 2024-08-16 - Last Modified: 2024-08-16 - Excerpt: Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations. - [Meta expands ad attribution tools to boost campaign performance](https://searchengineland.com/meta-ad-attribution-tools-expands-445250.md) - Published: 2024-08-16 - Last Modified: 2024-08-16 - Excerpt: The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution. - [YouTube tests longer CTV ad breaks](https://searchengineland.com/youtube-tests-longer-ad-breaks-ctv-445248.md) - Published: 2024-08-16 - Last Modified: 2024-08-16 - Excerpt: YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers. - [Unraveling Google Navboost and building user trust through UX](https://searchengineland.com/navboost-user-trust-ux-445240.md) - Published: 2024-08-16 - Last Modified: 2024-08-15 - Excerpt: By providing your users with the best experience possible, positive search rankings will naturally follow. - [20240816 SEL Brief](https://searchengineland.com/20240816-sel-brief-445241.md) - Published: 2024-08-16 - Last Modified: 2024-08-15 - Excerpt: Not available - [How Google ending continuous scroll could impact ORM](https://searchengineland.com/google-continuous-scroll-orm-445239.md) - Published: 2024-08-16 - Last Modified: 2024-08-15 - Excerpt: Here's how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world. - [Publishers report ‘negligible’ traffic impact of Google AI Overviews](https://searchengineland.com/google-ai-overviews-publisher-traffic-impact-445238.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews. - [Google AI Overviews now show for signed-out users in the US](https://searchengineland.com/google-ai-overviews-now-show-for-signed-out-users-in-the-us-445232.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers. - [Google Ads API v15 to sunset Sept. 25](https://searchengineland.com/google-ads-api-v15-sunset-445229.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions. - [8 questions to ask your new PPC clients](https://searchengineland.com/new-ppc-client-questions-445138.md) - Published: 2024-08-14 - Last Modified: 2024-08-15 - Excerpt: Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success. - [Google August 2024 core update rolling out now](https://searchengineland.com/google-august-2024-core-update-rolling-out-now-445221.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: One of the aims of the Google August 2024 core update is to surface useful content from small and independent sites. - [How long will people wait for websites to load in 2024? Survey says…](https://searchengineland.com/people-wait-website-load-2024-stat-445223.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor. - [Google AI Overviews gains new citations and links, plus more](https://searchengineland.com/google-ai-overviews-gains-new-citations-and-links-plus-more-445211.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability. - [FTC finalizes rule to combat fake reviews, testimonials](https://searchengineland.com/ftc-fake-reviews-testimonials-445209.md) - Published: 2024-08-14 - Last Modified: 2024-08-14 - Excerpt: FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces. - [20240815 SEL Brief](https://searchengineland.com/20240815-sel-brief-445199.md) - Published: 2024-08-15 - Last Modified: 2024-08-14 - Excerpt: Not available - [Is using AI-generated content for SEO plagiarism?](https://searchengineland.com/ai-generated-content-seo-plagiarism-445207.md) - Published: 2024-08-15 - Last Modified: 2024-08-14 - Excerpt: Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields. - [Thanks, Google – but we’re keeping these 5 post-cookie initiatives](https://searchengineland.com/google-post-cookie-initiatives-445201.md) - Published: 2024-08-15 - Last Modified: 2024-08-14 - Excerpt: Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here's why. - [Hot take: Why SEO’s oldest tactic must evolve now](https://searchengineland.com/hot-take-why-seos-oldest-tactic-must-evolve-now-445196.md) - Published: 2024-08-14 - Last Modified: 2024-08-14 - Excerpt: Improve your SEO in just 10 minutes! This bite-sized session is designed to fit into your busy day. - [Google AI Overviews volatility continues: Rise, fall, repeat](https://searchengineland.com/google-ai-overviews-volatility-continues-rise-fall-repeat-445177.md) - Published: 2024-08-13 - Last Modified: 2024-08-14 - Excerpt: The overlap of AI Overviews with Google's search results increased. Travel and entertainment queries no longer triggered AI Overviews. - [Take the 2024 MarTech Replacement Survey](https://searchengineland.com/2024-martech-replacement-survey-444147.md) - Published: 2024-08-14 - Last Modified: 2024-08-14 - Excerpt: What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know. - [Report: U.S. considering forcing a Google breakup](https://searchengineland.com/google-breakup-report-445192.md) - Published: 2024-08-13 - Last Modified: 2024-08-13 - Excerpt: Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads? - [Google’s illegal search monopoly: Industry reactions, implications](https://searchengineland.com/google-declared-a-monopoly-industry-reactions-and-implications-445014.md) - Published: 2024-08-06 - Last Modified: 2024-08-13 - Excerpt: Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties. - [Lead gen advertising in the automation era: How any brand can succeed](https://searchengineland.com/lead-gen-advertising-automation-brands-succeed-445119.md) - Published: 2024-08-14 - Last Modified: 2024-08-13 - Excerpt: Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance. - [20240814 SEL Brief](https://searchengineland.com/20240814-sel-brief-445186.md) - Published: 2024-08-14 - Last Modified: 2024-08-13 - Excerpt: Not available - [Google extends deadline for Hotel Ads commission bidding sunset](https://searchengineland.com/google-hotel-ads-commission-bidding-sunset-deadline-extended-445178.md) - Published: 2024-08-13 - Last Modified: 2024-08-13 - Excerpt: Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards. - [Google Ads API streamlines conversion adjustment uploads](https://searchengineland.com/google-ads-api-conversion-adjustment-uploads-445175.md) - Published: 2024-08-13 - Last Modified: 2024-08-13 - Excerpt: Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9. - [Broad match keywords: When to test and when to avoid](https://searchengineland.com/broad-match-keywords-test-avoid-445116.md) - Published: 2024-08-13 - Last Modified: 2024-08-12 - Excerpt: Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches. - [20240813 SEL Brief](https://searchengineland.com/20240813-sel-brief-445168.md) - Published: 2024-08-13 - Last Modified: 2024-08-12 - Excerpt: Not available - [Facebook Ads 2024 data: Clicks and conversions up, costs down](https://searchengineland.com/facebook-ads-2024-data-clicks-and-conversions-up-costs-down-445162.md) - Published: 2024-08-12 - Last Modified: 2024-08-12 - Excerpt: Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. - [TikTok partners with Amazon for in-app shopping](https://searchengineland.com/tiktok-partners-with-amazon-for-in-app-shopping-445115.md) - Published: 2024-08-09 - Last Modified: 2024-08-09 - Excerpt: TikTok's Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies. - [20240812 SEL Brief](https://searchengineland.com/20240812-sel-brief-444671.md) - Published: 2024-08-12 - Last Modified: 2024-08-09 - Excerpt: Not available - [The high cost of PPC efficiency](https://searchengineland.com/the-high-cost-of-ppc-efficiency-445105.md) - Published: 2024-08-12 - Last Modified: 2024-08-09 - Excerpt: Here’s how to strike a balance between short-term gains and sustainable growth through strategic paid search campaigns. - [How to overcome bias in PPC for better ad performance](https://searchengineland.com/overcome-ppc-bias-445077.md) - Published: 2024-08-12 - Last Modified: 2024-08-09 - Excerpt: Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability. - [Google rolls out Structured Data Files QA format for Display & Video 360](https://searchengineland.com/google-rolls-out-structured-data-files-qa-format-for-display-video-360-445098.md) - Published: 2024-08-09 - Last Modified: 2024-08-09 - Excerpt: Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups. - [Evaluating technical SEO data: Key segmentation approaches](https://searchengineland.com/evaluating-technical-seo-data-segmentation-444659.md) - Published: 2024-08-09 - Last Modified: 2024-08-09 - Excerpt: Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites. - [Transform content creation with AI and automation](https://searchengineland.com/transform-content-creation-with-ai-and-automation-445082.md) - Published: 2024-08-09 - Last Modified: 2024-08-09 - Excerpt: Unlock new possibilities for efficiency and impact. - [20240809 SEL Brief](https://searchengineland.com/20240809-sel-brief-445074.md) - Published: 2024-08-09 - Last Modified: 2024-08-08 - Excerpt: Not available - [Google Ads API v17_1 introduces new features and enhancements](https://searchengineland.com/google-ads-api-v17_1-introduces-new-features-and-enhancements-445072.md) - Published: 2024-08-08 - Last Modified: 2024-08-08 - Excerpt: Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more. - [How to succeed in the era of AI-driven search advertising](https://searchengineland.com/ai-driven-search-advertising-success-445058.md) - Published: 2024-08-09 - Last Modified: 2024-08-08 - Excerpt: From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era. - [Unlock AI’s potential in paid media creative](https://searchengineland.com/paid-media-creative-ai-potential-444510.md) - Published: 2024-08-08 - Last Modified: 2024-08-08 - Excerpt: A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively. - [The design thinking approach to enterprise SEO](https://searchengineland.com/design-thinking-enterprise-seo-445053.md) - Published: 2024-08-08 - Last Modified: 2024-08-08 - Excerpt: Here’s how to create user-focused, technically feasible solutions for your enterprise site that drive long-term growth and search visibility. - [Google Ads recovers from major reporting glitch](https://searchengineland.com/google-ads-recovers-from-major-reporting-glitch-444800.md) - Published: 2024-08-06 - Last Modified: 2024-08-08 - Excerpt: The glitch exposed some advertisers to others' data & some couldn't edit product groups. Most services are now restored and credits promised to those affected. - [Google phases out Smart Campaigns in favor of Performance Max](https://searchengineland.com/google-phases-out-smart-campaigns-in-favor-of-performance-max-444794.md) - Published: 2024-08-06 - Last Modified: 2024-08-08 - Excerpt: Google's shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution. - [Google enhances Local Services Ads with auto-selected photos](https://searchengineland.com/google-enhances-local-services-ads-with-auto-selected-photos-445044.md) - Published: 2024-08-07 - Last Modified: 2024-08-07 - Excerpt: Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. - [20240808 SEL Brief](https://searchengineland.com/20240808-sel-brief-445043.md) - Published: 2024-08-08 - Last Modified: 2024-08-07 - Excerpt: Not available - [Advertisers react to Google Reporting and Product Listing glitch ](https://searchengineland.com/advertisers-react-to-google-reporting-and-product-listing-glitch-445007.md) - Published: 2024-08-06 - Last Modified: 2024-08-07 - Excerpt: Concern raised among advertisers have been about data privacy, competitive intelligence, and Google's transparency in handling the situation - [Google enhances budget control for Local Service Ads](https://searchengineland.com/google-enhances-budget-control-for-local-service-ads-445037.md) - Published: 2024-08-07 - Last Modified: 2024-08-07 - Excerpt: Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags. - [Optimizing for Amazon branded search: Best practices to boost visibility](https://searchengineland.com/amazon-branded-search-444768.md) - Published: 2024-08-07 - Last Modified: 2024-08-07 - Excerpt: Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics. - [SMX Master Classes MOCKUP](https://searchengineland.com/smx-master-classes-mockup-445018.md) - Published: 2024-08-07 - Last Modified: 2024-08-07 - Excerpt: Not available - [20240807 SEL Brief](https://searchengineland.com/20240807-sel-brief-445013.md) - Published: 2024-08-07 - Last Modified: 2024-08-06 - Excerpt: Not available - [20240806 SEL Brief](https://searchengineland.com/20240806-sel-brief-444759.md) - Published: 2024-08-06 - Last Modified: 2024-08-06 - Excerpt: Not available - [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online](https://searchengineland.com/position-less-marketers-empowered-to-bring-the-personal-shopper-touch-to-online-445005.md) - Published: 2024-08-08 - Last Modified: 2024-08-06 - Excerpt: The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. - [Federal judge rules Google violated antitrust law](https://searchengineland.com/federal-judge-rules-google-violated-antitrust-law-444756.md) - Published: 2024-08-05 - Last Modified: 2024-08-06 - Excerpt: Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. - [Generative AI tactics, tools and insights from the experts](https://searchengineland.com/generative-ai-tactics-tools-insights-experts-smx-444519.md) - Published: 2024-08-06 - Last Modified: 2024-08-06 - Excerpt: Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers. - [Google Ads bug mislabels Demand Gen campaigns as Display Network](https://searchengineland.com/google-ads-bug-mislabels-demand-gen-campaigns-as-display-network-444732.md) - Published: 2024-08-05 - Last Modified: 2024-08-06 - Excerpt: A Google Ads bug is causing Demand Gen campaigns to be incorrectly labeled as Display Network in reporting, prompting confusion among advertisers. - [Google gives new look for trending now section of Google Trends](https://searchengineland.com/google-gives-new-look-for-trending-now-section-of-google-trends-444779.md) - Published: 2024-08-06 - Last Modified: 2024-08-06 - Excerpt: The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with. - [Future-proof your content](https://searchengineland.com/future-proof-your-content-444765.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: Learn how to optimize your content for maximum impact. - [Brands want to invest in ecommerce, so what’s stopping them?](https://searchengineland.com/brands-want-to-invest-in-ecommerce-so-whats-stopping-them-444622.md) - Published: 2024-08-13 - Last Modified: 2024-08-05 - Excerpt: Investigating common obstacles to ecommerce investment and how to overcome them. - [Google to sunset Structured Data Files v6 in Display & Video 360](https://searchengineland.com/google-to-sunset-structured-data-files-v6-in-display-video-360-444714.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions. - [Google Search Console launches recommendations](https://searchengineland.com/google-search-console-launches-recommendations-444711.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: This is an experimental feature, so you might not see it yet. - [Report: Google Search traffic and queries not impacted by new competing AI search engines](https://searchengineland.com/report-google-search-traffic-and-queries-not-impacted-by-new-competing-ai-search-engines-444707.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors. - [SMX Master Classes – Mockup](https://searchengineland.com/adanced-google-ads-training-444540.md) - Published: 2024-07-31 - Last Modified: 2024-08-05 - Excerpt: Not available - [20240805 SEL Brief](https://searchengineland.com/20240805-sel-brief-444667.md) - Published: 2024-08-05 - Last Modified: 2024-08-02 - Excerpt: Not available - [The restaurateur: A new essential human role in PPC and digital marketing](https://searchengineland.com/ppc-digital-marketing-restaurateur-human-role-444655.md) - Published: 2024-08-05 - Last Modified: 2024-08-02 - Excerpt: See how AI is redefining digital marketing and the vital human roles of teacher, doctor, pilot and restaurateur in successful PPC management. - [T-minus 1 month to submit your Search Engine Land Award entry!](https://searchengineland.com/search-engine-land-awards-news-383667.md) - Published: 2024-08-02 - Last Modified: 2024-08-02 - Excerpt: Boost company morale, attract new business, and take home the highest honor in search. - [Google Ads introduces new consent settings tab in Data Manager](https://searchengineland.com/google-ads-consent-settings-tab-data-manager-444665.md) - Published: 2024-08-02 - Last Modified: 2024-08-02 - Excerpt: Google allows advertisers to separately manage consent for website data and imported/uploaded data, now available in select accounts. - [Google Ads introduces new surcharges for specific jurisdictions](https://searchengineland.com/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636.md) - Published: 2024-08-02 - Last Modified: 2024-08-02 - Excerpt: Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries. - [Google Ads hit by major reporting glitch, exposing competitor data](https://searchengineland.com/google-ads-major-reporting-glitch-exposing-competitor-data-444639.md) - Published: 2024-08-01 - Last Modified: 2024-08-01 - Excerpt: Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible. - [20240802 SEL Brief](https://searchengineland.com/20240802-sel-brief-444638.md) - Published: 2024-08-02 - Last Modified: 2024-08-01 - Excerpt: Not available - [OpenAI starts testing SearchGPT prototype, here’s what it looks like](https://searchengineland.com/searchgpt-launches-444399.md) - Published: 2024-07-25 - Last Modified: 2024-08-01 - Excerpt: SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future. - [11 local SEO tools you should be using](https://searchengineland.com/local-seo-tools-you-should-use-444604.md) - Published: 2024-08-02 - Last Modified: 2024-08-01 - Excerpt: From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations. - [Consumers share what they want from brands](https://searchengineland.com/consumers-share-what-they-want-from-brands-444619.md) - Published: 2024-08-12 - Last Modified: 2024-08-01 - Excerpt: We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know. - [How to build lasting relationships with SEO clients](https://searchengineland.com/build-lasting-relationships-seo-clients-444614.md) - Published: 2024-08-02 - Last Modified: 2024-08-01 - Excerpt: Strategies to avoid SEO client churn, from setting expectations and delivering value to building enduring business relationships. - [Digital ad prices rise across channels as performance holds steady](https://searchengineland.com/digital-ad-prices-rise-channels-performance-steady-444590.md) - Published: 2024-08-01 - Last Modified: 2024-08-01 - Excerpt: Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools. - [Reddit CEO to Microsoft and AI search engines: Pay for our content](https://searchengineland.com/reddit-ceo-microsoft-ai-search-content-444616.md) - Published: 2024-08-01 - Last Modified: 2024-08-01 - Excerpt: Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use. - [Advanced analytics techniques to measure PPC](https://searchengineland.com/advanced-analytics-techniques-measure-ppc-smx-444579.md) - Published: 2024-08-06 - Last Modified: 2024-07-31 - Excerpt: Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world. - [Enterprise SEO: 11 keys to success in 2024 and beyond](https://searchengineland.com/enterprise-seo-keys-to-success-444570.md) - Published: 2024-08-01 - Last Modified: 2024-07-31 - Excerpt: Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more. - [Mastering AI in search: Best practices and future trends](https://searchengineland.com/mastering-ai-search-best-practices-future-trends-444538.md) - Published: 2024-08-01 - Last Modified: 2024-07-31 - Excerpt: Short-term strategies and future SEO trends to help you stay ahead in the evolving AI-driven search landscape. - [20240801 SEL Brief](https://searchengineland.com/20240801-sel-brief-444585.md) - Published: 2024-08-01 - Last Modified: 2024-07-31 - Excerpt: Not available - [Survey: 92% of SEOs suspect their competitors buy links](https://searchengineland.com/survey-92-of-seos-suspect-their-competitors-buy-links-444562.md) - Published: 2024-08-07 - Last Modified: 2024-07-31 - Excerpt: Buying backlinks can seriously harm your SEO performance. Here's how to avoid penalties and losing traffic. - [Perplexity launches ad revenue sharing program for publishers](https://searchengineland.com/perplexity-ad-revenue-sharing-program-publishers-444494.md) - Published: 2024-07-30 - Last Modified: 2024-07-31 - Excerpt: Perplexity's new program aims to address recent controversies over content use while differentiating itself from traditional search engines. - [Link building services to watch in 2024](https://searchengineland.com/link-building-companies-to-watch-in-2024-443313.md) - Published: 2024-06-26 - Last Modified: 2024-07-31 - Excerpt: These link building companies could help elevate your SEO and boost your online presence. - [Google adds new PMax reporting, generative AI tools](https://searchengineland.com/google-pmax-reporting-generative-ai-tools-444486.md) - Published: 2024-07-30 - Last Modified: 2024-07-31 - Excerpt: The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency. - [Push notifications: The secret weapon for SEO and revenue growth](https://searchengineland.com/push-notifications-the-secret-weapon-for-seo-and-revenue-growth-444549.md) - Published: 2024-08-06 - Last Modified: 2024-07-31 - Excerpt: Explore how integrating push notifications can improve your website's SEO, user engagement and monetization strategy. - [How to make the most of GA4 for SEO](https://searchengineland.com/ga4-for-seo-444496.md) - Published: 2024-07-31 - Last Modified: 2024-07-30 - Excerpt: Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights. - [20240731 SEL Brief](https://searchengineland.com/20240731-sel-brief-444527.md) - Published: 2024-07-31 - Last Modified: 2024-07-30 - Excerpt: Not available - [Better Google RSA creation and optimization in 3 steps](https://searchengineland.com/google-rsa-creation-optimization-smx-444445.md) - Published: 2024-07-30 - Last Modified: 2024-07-30 - Excerpt: Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy. - [Data: How often Google mixes ads into organic results](https://searchengineland.com/google-mix-ads-organic-results-data-444516.md) - Published: 2024-07-30 - Last Modified: 2024-07-30 - Excerpt: New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches. - [8 free tools for PPC reporting](https://searchengineland.com/ppc-reporting-free-tools-444490.md) - Published: 2024-07-31 - Last Modified: 2024-07-30 - Excerpt: Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta. - [Website migration checklist: 11 steps for success](https://searchengineland.com/website-migration-checklist-383201.md) - Published: 2024-07-30 - Last Modified: 2024-07-30 - Excerpt: Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. - [The quickstart guide to marketing automation](https://searchengineland.com/the-quickstart-guide-to-marketing-automation-444481.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business. - [20240730 SEL Brief](https://searchengineland.com/20240730-sel-brief-444479.md) - Published: 2024-07-30 - Last Modified: 2024-07-29 - Excerpt: Not available - [Maximizing Performance Max: Strategies for ecommerce success](https://searchengineland.com/maximizing-performance-max-strategies-ecommerce-success-444439.md) - Published: 2024-08-07 - Last Modified: 2024-07-29 - Excerpt: Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success. - [10 advanced strategy ideas for Google Ads](https://searchengineland.com/google-ads-advanced-strategy-ideas-444104.md) - Published: 2024-08-05 - Last Modified: 2024-07-29 - Excerpt: Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns. - [Pinterest explores publisher partnerships to boost ad sales](https://searchengineland.com/pinterest-explores-publisher-partnerships-to-boost-ad-sales-444474.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system. - [Google Discover promoting AI Overviews for Olympic Games in Paris](https://searchengineland.com/google-discover-promoting-ai-overviews-for-olympic-games-in-paris-444471.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: Clicking to see the AI Overview takes you into a Google Search results page with the AI Overview at the top. - [Google streamlines ad creation with Merchant Center-Ads integration](https://searchengineland.com/google-streamlines-ad-creation-with-merchant-center-ads-integration-444455.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses. - [20240729 SEL Brief](https://searchengineland.com/20240729-sel-brief-444420.md) - Published: 2024-07-29 - Last Modified: 2024-07-26 - Excerpt: Not available - [What is generative engine optimization (GEO)?](https://searchengineland.com/what-is-generative-engine-optimization-geo-444418.md) - Published: 2024-07-29 - Last Modified: 2024-07-26 - Excerpt: Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search. - [New Google Business Profile AI tool creates a menu from an image](https://searchengineland.com/google-business-profile-ai-menu-photo-444429.md) - Published: 2024-07-29 - Last Modified: 2024-07-26 - Excerpt: Learn how Google's AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations. - [Reddit launches Lead Generation Ads](https://searchengineland.com/reddit-lead-generation-ads-444426.md) - Published: 2024-07-26 - Last Modified: 2024-07-26 - Excerpt: Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries. - [Google Ads phasing out card payments](https://searchengineland.com/google-ads-card-payments-443247.md) - Published: 2024-06-14 - Last Modified: 2024-07-26 - Excerpt: Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31. - [Brand Protection: The complete guide](https://searchengineland.com/brand-protection-the-complete-guide-444344.md) - Published: 2024-07-25 - Last Modified: 2024-07-26 - Excerpt: Discover essential tactics to catch click theft, protect brand integrity and maximize ROI. - [5 ways loyalty programs help you maximize profits](https://searchengineland.com/maximizing-profits-strategies-for-earning-through-loyalty-programs-443927.md) - Published: 2024-07-16 - Last Modified: 2024-07-26 - Excerpt: Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. - [How blogging builds trust and brand loyalty in the age of AI](https://searchengineland.com/blogging-build-trust-brand-loyalty-ai-444393.md) - Published: 2024-07-26 - Last Modified: 2024-07-25 - Excerpt: Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy. - [20240726 SEL Brief](https://searchengineland.com/20240726-sel-brief-444410.md) - Published: 2024-07-26 - Last Modified: 2024-07-25 - Excerpt: Not available - [DIY reactive digital PR: How to earn media coverage on a budget](https://searchengineland.com/diy-reactive-digital-pr-444390.md) - Published: 2024-07-26 - Last Modified: 2024-07-25 - Excerpt: Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank. - [Microsoft confirms Reddit blocked Bing Search](https://searchengineland.com/microsoft-confirms-reddit-blocked-bing-search-444385.md) - Published: 2024-07-24 - Last Modified: 2024-07-25 - Excerpt: Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site. - [How to manage SEO campaigns during economic downturns](https://searchengineland.com/how-to-manage-seo-campaigns-during-economic-downturns-387398.md) - Published: 2024-07-25 - Last Modified: 2024-07-25 - Excerpt: Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning. - [Data strategies for unlocking customer lifetime value](https://searchengineland.com/data-strategies-for-unlocking-customer-lifetime-value-444384.md) - Published: 2024-07-24 - Last Modified: 2024-07-24 - Excerpt: Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. - [20240725 SEL Brief](https://searchengineland.com/20240725-sel-brief-444382.md) - Published: 2024-07-25 - Last Modified: 2024-07-24 - Excerpt: Not available - [How to START building a modern digital marketing plan](https://searchengineland.com/build-modern-digital-marketing-plan-444367.md) - Published: 2024-07-25 - Last Modified: 2024-07-24 - Excerpt: Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable. - [Bing testing new generative search experience](https://searchengineland.com/bing-testing-new-generative-search-experience-444375.md) - Published: 2024-07-24 - Last Modified: 2024-07-24 - Excerpt: Microsoft said this "combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout." - [Google’s AI push reshapes ad landscape as privacy concerns linger](https://searchengineland.com/google-ai-push-ad-landscape-privacy-concerns-444373.md) - Published: 2024-07-24 - Last Modified: 2024-07-24 - Excerpt: Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns. - [Google Merchant Center Next rollout expands](https://searchengineland.com/google-merchant-center-next-rollout-expands-444240.md) - Published: 2024-07-17 - Last Modified: 2024-07-24 - Excerpt: Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform. - [Google will ‘soon’ test search, shopping ads in AI Overviews](https://searchengineland.com/google-ai-overviews-ads-444366.md) - Published: 2024-07-24 - Last Modified: 2024-07-24 - Excerpt: Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics. - [7 strategies to maximize your AI-powered search market share](https://searchengineland.com/ai-powered-search-maximize-market-share-444264.md) - Published: 2024-07-19 - Last Modified: 2024-07-24 - Excerpt: Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond. - [2024 organic website traffic benchmarks](https://searchengineland.com/2024-organic-website-traffic-benchmarks-444361.md) - Published: 2024-07-23 - Last Modified: 2024-07-23 - Excerpt: Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond. - [How to recover from Google Ads performance drops](https://searchengineland.com/google-ads-performance-drops-recover-444357.md) - Published: 2024-07-24 - Last Modified: 2024-07-23 - Excerpt: Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving. - [Advertisers react to Google keeping cookies on Chrome](https://searchengineland.com/google-cookies-chrome-advertisers-react-444342.md) - Published: 2024-07-23 - Last Modified: 2024-07-23 - Excerpt: Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data. - [Can’t keep up? 3 timeless ways to future-proof SEO](https://searchengineland.com/future-proof-seo-timeless-444324.md) - Published: 2024-07-24 - Last Modified: 2024-07-23 - Excerpt: Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success. - [Google offers enhanced conversions consultations](https://searchengineland.com/google-enhanced-conversions-consultations-444320.md) - Published: 2024-07-23 - Last Modified: 2024-07-23 - Excerpt: Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy. - [20240723 SEL Brief](https://searchengineland.com/20240723-sel-brief-444315.md) - Published: 2024-07-23 - Last Modified: 2024-07-22 - Excerpt: Not available - [Google scraps plans to kill third-party cookies in Chrome](https://searchengineland.com/google-third-party-cookies-chrome-reversal-444317.md) - Published: 2024-07-22 - Last Modified: 2024-07-22 - Excerpt: Google won't deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome. - [Digital marketing primer: Understanding strategies and measuring success](https://searchengineland.com/digital-marketing-primer-strategies-measuring-success-444311.md) - Published: 2024-07-23 - Last Modified: 2024-07-22 - Excerpt: Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more. - [Yelp expands ad offerings for national brands and advertisers](https://searchengineland.com/yelp-expands-offerings-national-brands-advertisers-444304.md) - Published: 2024-07-23 - Last Modified: 2024-07-22 - Excerpt: Yelp's new features include expanded lead generation tools, enhanced ad formats and more. - [Could AI eventually make SEO obsolete?](https://searchengineland.com/ai-seo-obsolete-444302.md) - Published: 2024-07-23 - Last Modified: 2024-07-22 - Excerpt: As long as users need to search for information, search optimization will remain essential. Here's why. - [Survey: User satisfaction with Google grows in 2024](https://searchengineland.com/google-user-satisfaction-2024-444300.md) - Published: 2024-07-23 - Last Modified: 2024-07-22 - Excerpt: Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users. - [CRO for PPC: Key areas to optimize beyond landing pages](https://searchengineland.com/cro-ppc-optimize-beyond-landing-pages-444287.md) - Published: 2024-07-22 - Last Modified: 2024-07-22 - Excerpt: Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels. - [20240722 SEL Brief](https://searchengineland.com/20240722-sel-brief-444224.md) - Published: 2024-07-22 - Last Modified: 2024-07-19 - Excerpt: Not available - [2024 holiday marketing: Top SEO and PPC tips for a short shopping season](https://searchengineland.com/2024-holiday-marketing-top-seo-and-ppc-tips-for-a-short-shopping-season-444290.md) - Published: 2024-07-22 - Last Modified: 2024-07-19 - Excerpt: Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing. - [Netflix shifts focus to ad-supported tier as subscriber growth surges](https://searchengineland.com/netflix-ad-supported-tier-subscriber-growth-surge-444286.md) - Published: 2024-07-19 - Last Modified: 2024-07-19 - Excerpt: Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands. - [Microsoft Advertising introduces Performance Max brand lists](https://searchengineland.com/microsoft-advertising-pmax-brand-lists-444271.md) - Published: 2024-07-18 - Last Modified: 2024-07-19 - Excerpt: Microsoft's brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands. - [Billions of Google redirects to stop working next year](https://searchengineland.com/billions-of-google-redirects-to-stop-working-next-year-444279.md) - Published: 2024-07-19 - Last Modified: 2024-07-19 - Excerpt: Google announced its URL shortener service will stop working completely on August 25, 2025. - [20240719 SEL Brief](https://searchengineland.com/20240719-sel-brief-444278.md) - Published: 2024-07-19 - Last Modified: 2024-07-18 - Excerpt: Not available - [Why single keyword ad groups still matter in 2024](https://searchengineland.com/why-single-keyword-ad-groups-still-matter-in-2024-444260.md) - Published: 2024-07-19 - Last Modified: 2024-07-18 - Excerpt: Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. - [Google under investigation in Italy over user consent practices](https://searchengineland.com/google-investigation-italy-user-consent-practices-444256.md) - Published: 2024-07-18 - Last Modified: 2024-07-18 - Excerpt: The investigation into Google's user consent practices for ad profiling could threaten its ability to link user data across its services. - [How to build and manage your brand across multiple platforms](https://searchengineland.com/build-manage-brand-multiple-platforms-444253.md) - Published: 2024-07-19 - Last Modified: 2024-07-18 - Excerpt: Your brand’s online reputation depends on way more than just Google or your favorite social media channel. - [New Google core update coming in weeks](https://searchengineland.com/new-google-core-update-coming-in-weeks-444202.md) - Published: 2024-07-16 - Last Modified: 2024-07-18 - Excerpt: The last core update was the March 2024 core update, and many sites are still waiting since September 2023 to see helpful content recoveries. - [Is bad customer data sabotaging your marketing efforts?](https://searchengineland.com/is-bad-customer-data-sabotaging-your-marketing-efforts-444172.md) - Published: 2024-07-16 - Last Modified: 2024-07-18 - Excerpt: Tired of dirty data? Discover the power of data standards. - [20240718 SEL Brief](https://searchengineland.com/20240718-sel-brief-444247.md) - Published: 2024-07-18 - Last Modified: 2024-07-17 - Excerpt: Not available - [3 ways to add a human touch to AI-generated content](https://searchengineland.com/ai-generated-content-human-touch-444231.md) - Published: 2024-07-18 - Last Modified: 2024-07-17 - Excerpt: Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content. - [AI and Google advertising: What’s next?](https://searchengineland.com/ai-google-advertising-next-444233.md) - Published: 2024-07-18 - Last Modified: 2024-07-17 - Excerpt: Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead. - [Baidu vs. Google: Navigating the SEO landscape in 2024](https://searchengineland.com/baidu-vs-google-seo-444242.md) - Published: 2024-07-18 - Last Modified: 2024-07-17 - Excerpt: Learn the similarities and differences between Baidu and Google SEO and how to boost your presence in the Chinese search landscape. - [Google tightens AdMob policies, reshaping ad placement rules](https://searchengineland.com/google-admob-ad-placement-rules-444236.md) - Published: 2024-07-17 - Last Modified: 2024-07-17 - Excerpt: Ads will be restricted in private communications and personalized advertising rules will be refined, reshaping user targeting. - [5 ways to incorporate trends into your SEO content strategy](https://searchengineland.com/incorporate-trends-seo-content-strategy-444215.md) - Published: 2024-07-17 - Last Modified: 2024-07-16 - Excerpt: Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance. - [20240717 SEL Brief](https://searchengineland.com/20240717-sel-brief-444221.md) - Published: 2024-07-17 - Last Modified: 2024-07-16 - Excerpt: Not available - [The Kanban approach to efficient PPC campaign management](https://searchengineland.com/ppc-campaign-management-kanban-444173.md) - Published: 2024-07-17 - Last Modified: 2024-07-16 - Excerpt: Here’s how Kanban boards can transform your workflow, enhance organization and help you effortlessly track progress. - [How to address the top reputation issues impacting brands today](https://searchengineland.com/how-to-address-the-top-reputation-issues-impacting-brands-today-444204.md) - Published: 2024-07-17 - Last Modified: 2024-07-16 - Excerpt: Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues. - [Search marketing: Evolving roles, responsibilities, challenges](https://searchengineland.com/search-marketing-evolving-roles-responsibilities-challenges-395045.md) - Published: 2023-03-31 - Last Modified: 2024-07-16 - Excerpt: Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds. - [Gender pay gap persists: Men earn 26% more than women in search marketing](https://searchengineland.com/gender-pay-gap-search-marketing-394861.md) - Published: 2023-03-30 - Last Modified: 2024-07-16 - Excerpt: Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds. - [2023 Salary & Career guide: How much search marketers make](https://searchengineland.com/search-marketer-salary-career-guide-2023-394881.md) - Published: 2023-03-29 - Last Modified: 2024-07-16 - Excerpt: Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey. - [Google ending Notes on Search by end of the month](https://searchengineland.com/google-ending-notes-on-search-today-444212.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: Google launched Notes in Search 8 months ago as a labs experiment - that experiment ends today. - [Apple revamps App Store search layout, emphasizing ads and suggestions](https://searchengineland.com/apple-app-store-search-layout-revamp-ads-suggestions-444219.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: Apple's App Store search redesign puts ads front and center, potentially boosting visibility for advertisers. - [Meta expands overlay ads to Instagram Reels](https://searchengineland.com/meta-overlay-ads-instagram-reels-444217.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels. - [Why advertisers aren’t happy about Google Merchant Center Next](https://searchengineland.com/google-merchant-center-next-advertisers-not-happy-444179.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products. - [Google Business Profile chat is gone and call history going away](https://searchengineland.com/google-business-profile-chat-is-gone-and-call-history-going-away-444199.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: This is just a reminder that Google has discontinued Google Business Profile chat yesterday and call history is going away. - [Survey: Search marketers less happy with their jobs vs. last year](https://searchengineland.com/search-marketing-job-satisfaction-2024-444121.md) - Published: 2024-07-18 - Last Modified: 2024-07-16 - Excerpt: Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land's Career and Salary survey finds. - [Survey: Search marketing gender pay gap is widening](https://searchengineland.com/search-marketing-gender-pay-gap-2024-444119.md) - Published: 2024-07-17 - Last Modified: 2024-07-16 - Excerpt: Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land's 2024 Salary and Career Survey. - [How to become a recommended solution provider on Google entity lists](https://searchengineland.com/recommended-solution-provider-google-entity-lists-444123.md) - Published: 2024-07-16 - Last Modified: 2024-07-15 - Excerpt: Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. - [How to start an SEO program from scratch in the AI age](https://searchengineland.com/start-seo-program-ai-age-444112.md) - Published: 2024-07-16 - Last Modified: 2024-07-15 - Excerpt: Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape. - [20240716 SEL Brief](https://searchengineland.com/20240716-sel-brief-444168.md) - Published: 2024-07-16 - Last Modified: 2024-07-15 - Excerpt: Not available - [20240715 SEL Brief](https://searchengineland.com/20240715-sel-brief-443976.md) - Published: 2024-07-15 - Last Modified: 2024-07-15 - Excerpt: Not available - [How AI is reshaping the content creator industry](https://searchengineland.com/ai-reshaping-content-creator-industry-444154.md) - Published: 2024-07-16 - Last Modified: 2024-07-15 - Excerpt: Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth. - [2024 Salary and Career survey: How much search marketers make](https://searchengineland.com/salary-career-survey-search-marketing-2024-444117.md) - Published: 2024-07-16 - Last Modified: 2024-07-15 - Excerpt: Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land's 2024 Salary and Career survey. - [Meta adds custom offers to Instagram ad CTAs](https://searchengineland.com/meta-custom-offers-instagram-ad-cta-444143.md) - Published: 2024-07-15 - Last Modified: 2024-07-15 - Excerpt: Meta's new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons. - [The Google Maps pin scam: A new Google Business Profile threat](https://searchengineland.com/google-maps-pin-scam-threat-444109.md) - Published: 2024-07-15 - Last Modified: 2024-07-15 - Excerpt: Understand how this deceptive practice affects rankings and learn the safe way to correct your listing's location. - [Google AI Overviews only show for 7% of queries, a new low](https://searchengineland.com/google-ai-overviews-visibility-new-low-444048.md) - Published: 2024-07-11 - Last Modified: 2024-07-15 - Excerpt: Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore. - [Meta unveils Event Coverage stats for advertisers](https://searchengineland.com/meta-event-coverage-stats-444114.md) - Published: 2024-07-15 - Last Modified: 2024-07-15 - Excerpt: Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data. - [Content marketing and SEO: Creating an integrated SEO plan](https://searchengineland.com/content-marketing-seo-integrated-plan-444094.md) - Published: 2024-07-15 - Last Modified: 2024-07-12 - Excerpt: Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence. - [The B2B releases I wish we’d gotten at Google Marketing Live](https://searchengineland.com/b2b-releases-wish-google-marketing-live-444091.md) - Published: 2024-07-15 - Last Modified: 2024-07-12 - Excerpt: What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search. - [Amazon’s AI shopping assistant Rufus is live for all U.S. customers](https://searchengineland.com/amazon-rufus-live-444097.md) - Published: 2024-07-12 - Last Modified: 2024-07-12 - Excerpt: Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights. - [Report: LinkedIn’s AI ad tool to launch globally this fall](https://searchengineland.com/linkedin-accelerate-global-launch-444083.md) - Published: 2024-07-12 - Last Modified: 2024-07-12 - Excerpt: Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn. - [OpenAI is ‘going to build a search product’](https://searchengineland.com/openai-search-product-atlantic-444089.md) - Published: 2024-07-12 - Last Modified: 2024-07-12 - Excerpt: The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product. - [Google Ads makes broad match default for new search campaigns](https://searchengineland.com/google-ads-broad-match-default-new-search-campaigns-444003.md) - Published: 2024-07-09 - Last Modified: 2024-07-12 - Excerpt: Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant. - [20240711 SEL Brief](https://searchengineland.com/20240711-sel-brief-444051.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: Not available - [The rise of forums: Why Google prefers them and how to adapt](https://searchengineland.com/forums-google-adapt-444065.md) - Published: 2024-07-12 - Last Modified: 2024-07-11 - Excerpt: Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website. - [How to remove court records from Google: 3 effective strategies](https://searchengineland.com/strategies-remove-court-records-google-444072.md) - Published: 2024-07-12 - Last Modified: 2024-07-11 - Excerpt: Protect your reputation from old court records appearing in Google searches. Learn ways to suppress unwanted legal information online. - [Hidden Google tool reveals GA4 and Google Ads discrepancies](https://searchengineland.com/ga4-google-ads-discrepancies-report-444074.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data. - [No deal: Alphabet won’t acquire HubSpot after all](https://searchengineland.com/alphabet-hubspot-no-deal-444075.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say. - [Amazon expands ad offerings for non-Amazon sellers](https://searchengineland.com/amazon-expands-ad-offerings-non-amazon-sellers-444060.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties. - [Google Search Console now lets you set your shipping and return policies](https://searchengineland.com/google-search-console-now-lets-you-set-your-shipping-and-return-policies-444055.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: Search Console shipping and return settings take precedence over other methods, like structured data. - [Mastering SEO account management: The recipe for success](https://searchengineland.com/mastering-seo-account-management-444031.md) - Published: 2024-07-11 - Last Modified: 2024-07-10 - Excerpt: Learn to maintain a work-life balance while keeping clients happy and managing your SEO workload effectively. - [Amazon expands Sponsored TV ads to UK, mirroring U.S. success](https://searchengineland.com/amazon-expands-sponsored-tv-ads-uk-444043.md) - Published: 2024-07-10 - Last Modified: 2024-07-10 - Excerpt: Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising - [How to harness the power of data gathering for SEO](https://searchengineland.com/data-gathering-seo-444037.md) - Published: 2024-07-11 - Last Modified: 2024-07-10 - Excerpt: Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data. - [How AI is shaping the future of ecommerce advertising ](https://searchengineland.com/how-ai-is-shaping-the-future-of-ecommerce-advertising-443921.md) - Published: 2024-07-18 - Last Modified: 2024-07-10 - Excerpt: Use AI-powered solutions to drive personalization and boost sales and conversions. - [Target audiences precisely to maximize reach and reduce spend](https://searchengineland.com/target-audiences-precisely-to-maximize-reach-and-reduce-spend-444027.md) - Published: 2024-07-10 - Last Modified: 2024-07-10 - Excerpt: Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented. - [TikTok ad spend growth slows amid ban talks](https://searchengineland.com/tiktoks-ad-spend-growth-slows-ban-444034.md) - Published: 2024-07-10 - Last Modified: 2024-07-10 - Excerpt: Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates. - [Microsoft Ads releases AI-powered asset recommendation for video and display ads](https://searchengineland.com/microsoft-ads-releases-ai-powered-asset-recommendation-for-video-and-display-ads-443996.md) - Published: 2024-07-09 - Last Modified: 2024-07-10 - Excerpt: Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms. - [20240710 SEL Brief](https://searchengineland.com/20240710-sel-brief-444019.md) - Published: 2024-07-10 - Last Modified: 2024-07-09 - Excerpt: Not available - [Internal linking for bloggers: 9 mistakes to fix immediately](https://searchengineland.com/internal-linking-blogger-mistakes-444009.md) - Published: 2024-07-10 - Last Modified: 2024-07-09 - Excerpt: Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today. - [What Google’s query matching update means for future PPC campaigns](https://searchengineland.com/google-query-matching-update-ppc-444000.md) - Published: 2024-07-10 - Last Modified: 2024-07-09 - Excerpt: Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve. - [Google pauses opioid painkiller policy update](https://searchengineland.com/google-pauses-policy-update-opioids-444007.md) - Published: 2024-07-09 - Last Modified: 2024-07-09 - Excerpt: Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids. - [How white label link building services work in 2024](https://searchengineland.com/how-white-label-link-building-services-work-in-2024-443152.md) - Published: 2024-06-19 - Last Modified: 2024-07-09 - Excerpt: Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today. - [Avoid customer journeys becoming a bad trip – be position-less](https://searchengineland.com/avoid-customer-journeys-becoming-a-bad-trip-be-position-less-443893.md) - Published: 2024-07-08 - Last Modified: 2024-07-09 - Excerpt: Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. - [Google Discover optimization: A complete guide](https://searchengineland.com/google-discover-optimization-a-complete-guide-439665.md) - Published: 2024-04-17 - Last Modified: 2024-07-09 - Excerpt: Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements. - [TikTok SEO: The ultimate guide](https://searchengineland.com/tiktok-seo-the-ultimate-guide-439795.md) - Published: 2024-04-23 - Last Modified: 2024-07-09 - Excerpt: Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips. - [LinkedIn advertising: A comprehensive guide](https://searchengineland.com/linkedin-advertising-a-comprehensive-guide-439831.md) - Published: 2024-04-24 - Last Modified: 2024-07-09 - Excerpt: Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI. - [Knowledge base SEO: A comprehensive guide](https://searchengineland.com/knowledge-base-seo-guide-443074.md) - Published: 2024-06-11 - Last Modified: 2024-07-09 - Excerpt: Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more. - [Search Engine Land’s Guide to Bing SEO](https://searchengineland.com/bing-46189.md) - Published: 2010-07-09 - Last Modified: 2024-07-09 - Excerpt: Not available - [The SEO’s guide to Google Search Console](https://searchengineland.com/google-search-console-seo-guide-443942.md) - Published: 2024-07-08 - Last Modified: 2024-07-09 - Excerpt: Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis. - [Google launches tool to simplify Enhanced Conversions setup](https://searchengineland.com/google-launches-tool-to-simplify-enhanced-conversions-setup-443955.md) - Published: 2024-07-05 - Last Modified: 2024-07-09 - Excerpt: Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup. - [20240709 SEL Brief](https://searchengineland.com/20240709-sel-brief-443972.md) - Published: 2024-07-09 - Last Modified: 2024-07-08 - Excerpt: Not available - [How to evolve your PPC measurement strategy for a privacy-first future](https://searchengineland.com/ppc-measurement-strategy-privacy-first-future-443975.md) - Published: 2024-07-09 - Last Modified: 2024-07-08 - Excerpt: Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights. - [TikTok tightens teen ad targeting and boosts AI transparency](https://searchengineland.com/tiktok-teen-ad-targeting-ai-transparency-443986.md) - Published: 2024-07-08 - Last Modified: 2024-07-08 - Excerpt: TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency. - [Google Ads unveils tCPA Insight Box for Demand Gen campaigns](https://searchengineland.com/google-ads-tcpa-insight-box-demand-gen-443988.md) - Published: 2024-07-08 - Last Modified: 2024-07-08 - Excerpt: Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend. - [Google Ads shifts to Feed Labels for Shopping campaigns](https://searchengineland.com/google-ads-feed-labels-shopping-campaigns-443984.md) - Published: 2024-07-08 - Last Modified: 2024-07-08 - Excerpt: Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August. - [Amazon’s ad practices and algorithms facing scrutiny in EU](https://searchengineland.com/amazon-ad-practices-algorithms-eu-443981.md) - Published: 2024-07-08 - Last Modified: 2024-07-08 - Excerpt: The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape. - [Ad format preferences land in Google Demand Gen campaigns](https://searchengineland.com/ad-format-preferences-land-in-google-demand-gen-campaigns-440440.md) - Published: 2024-05-13 - Last Modified: 2024-07-08 - Excerpt: Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements. - [Link building + technical SEO + CRO = the perfect SEO strategy](https://searchengineland.com/link-building-technical-seo-cro-the-perfect-seo-strategy-443903.md) - Published: 2024-07-10 - Last Modified: 2024-07-08 - Excerpt: Discover how you can stay ahead when old strategies begin to fail. - [20240708 SEL Brief](https://searchengineland.com/20240708-sel-brief-443881.md) - Published: 2024-07-08 - Last Modified: 2024-07-05 - Excerpt: Not available - [Google Ads completes auto-migration of location extensions to assets](https://searchengineland.com/google-ads-auto-migration-location-extensions-assets-443917.md) - Published: 2024-07-03 - Last Modified: 2024-07-05 - Excerpt: The auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads. - [How to boost SEO decision-making with correlation analysis](https://searchengineland.com/seo-decision-making-correlation-analysis-443925.md) - Published: 2024-07-08 - Last Modified: 2024-07-05 - Excerpt: Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach. - [Google streamlines product data management for merchants](https://searchengineland.com/google-streamlines-product-data-management-for-merchants-443923.md) - Published: 2024-07-05 - Last Modified: 2024-07-05 - Excerpt: Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers. - [Meta’s ad attribution update gives clearer view of conversions](https://searchengineland.com/meta-ad-attribution-update-conversions-443913.md) - Published: 2024-07-03 - Last Modified: 2024-07-03 - Excerpt: Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns. - [20240705 SEL Brief](https://searchengineland.com/20240705-sel-brief-443880.md) - Published: 2024-07-05 - Last Modified: 2024-07-03 - Excerpt: Not available - [How to get more of what you want in SEO](https://searchengineland.com/seo-want-get-443884.md) - Published: 2024-07-05 - Last Modified: 2024-07-03 - Excerpt: Get more SEO buy-in and budget by aligning with company goals, telling compelling stories and improving your communication skills. - [Google launches Merchant API Beta with new features](https://searchengineland.com/google-merchant-api-beta-443901.md) - Published: 2024-07-03 - Last Modified: 2024-07-03 - Excerpt: This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities. - [Google working on fixing latency issues with the Search Performance reports](https://searchengineland.com/google-working-on-fixing-latency-issues-with-the-search-performance-reports-443857.md) - Published: 2024-07-02 - Last Modified: 2024-07-03 - Excerpt: The reports within Search Console are now delayed by over 52 hours. - [Google Ads unveils major updates to search query matching](https://searchengineland.com/google-ads-updates-search-query-matching-443671.md) - Published: 2024-06-26 - Last Modified: 2024-07-03 - Excerpt: The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. - [Google announces new Display & Video 360 features](https://searchengineland.com/google-new-display-video-360-features-443891.md) - Published: 2024-07-03 - Last Modified: 2024-07-03 - Excerpt: Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. - [20240703 SEL Brief](https://searchengineland.com/20240703-sel-brief-443879.md) - Published: 2024-07-03 - Last Modified: 2024-07-02 - Excerpt: Not available - [How to build a high-performing paid search team](https://searchengineland.com/build-high-performing-paid-search-team-443861.md) - Published: 2024-07-03 - Last Modified: 2024-07-02 - Excerpt: Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more. - [12 SEO metrics to add to your digital PR measurement program](https://searchengineland.com/seo-metrics-digital-pr-measurement-440491.md) - Published: 2024-07-03 - Last Modified: 2024-07-02 - Excerpt: Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics. - [Nearly 60% of Google searches end without a click in 2024](https://searchengineland.com/google-search-zero-click-study-2024-443869.md) - Published: 2024-07-02 - Last Modified: 2024-07-02 - Excerpt: Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds. - [Google tightens disclosure rules for synthetic content in political ads](https://searchengineland.com/google-disclosure-rules-synthetic-content-political-ads-443868.md) - Published: 2024-07-02 - Last Modified: 2024-07-02 - Excerpt: Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation. - [Google expands definition of U.S. Election ads](https://searchengineland.com/google-us-election-ads-update-443855.md) - Published: 2024-07-02 - Last Modified: 2024-07-02 - Excerpt: Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections. - [Google expands conversion tracking for Merchant Center](https://searchengineland.com/google-expands-conversion-tracking-for-merchant-center-443851.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights - [How to spot and avoid shady link building vendors](https://searchengineland.com/avoid-shady-link-building-vendors-443805.md) - Published: 2024-07-02 - Last Modified: 2024-07-01 - Excerpt: Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO. - [20240702 SEL Brief](https://searchengineland.com/20240702-sel-brief-443713.md) - Published: 2024-07-02 - Last Modified: 2024-07-01 - Excerpt: Not available - [Why are so many affiliate sites losing organic traffic?](https://searchengineland.com/affiliate-sites-losing-organic-traffic-443792.md) - Published: 2024-07-02 - Last Modified: 2024-07-01 - Excerpt: Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide. - [Microsoft Advertising launches Property Center and expands Lodging Campaigns](https://searchengineland.com/microsoft-advertising-launches-property-center-and-expands-lodging-campaigns-443835.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals. - [Google expands Audience Signal Targeting to App campaigns](https://searchengineland.com/google-expands-audience-signal-targeting-to-app-campaigns-443837.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency. - [Steve Ganem, Product Director of Google Analytics, on GA4](https://searchengineland.com/steve-ganem-product-director-of-google-analytics-on-ga4-443706.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem. - [How to harness marketing data to support holistic business strategy](https://searchengineland.com/how-to-harness-marketing-data-to-support-holistic-business-strategy-443735.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy. - [Prompt injection added to Bing Webmaster Guidelines](https://searchengineland.com/prompt-injection-added-to-bing-webmaster-guidelines-443788.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: The addition of content to your webpages that attempts to perform prompt injection is against Bing's guidelines. - [20240701 SEL Brief](https://searchengineland.com/20240701-sel-brief-443427.md) - Published: 2024-07-01 - Last Modified: 2024-06-28 - Excerpt: Not available - [Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google](https://searchengineland.com/search-everywhere-optimization-443738.md) - Published: 2024-07-01 - Last Modified: 2024-06-28 - Excerpt: Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms. - [Microsoft AI CEO: Web content is ‘freeware’](https://searchengineland.com/microsoft-web-content-freeware-443775.md) - Published: 2024-06-28 - Last Modified: 2024-06-28 - Excerpt: Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator. - [Apple expands 30% fee on Facebook and Instagram ads globally](https://searchengineland.com/apple-fee-facebook-instagram-ads-443767.md) - Published: 2024-06-28 - Last Modified: 2024-06-28 - Excerpt: Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. - [Google expands Product Studio to new markets, adds features](https://searchengineland.com/google-product-studio-expands-markets-features-443753.md) - Published: 2024-06-28 - Last Modified: 2024-06-28 - Excerpt: Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes. - [Report: Menu items, busier businesses may be Google local ranking signals](https://searchengineland.com/report-says-menu-items-and-busier-businesses-may-be-local-ranking-signals-on-google-443751.md) - Published: 2024-06-28 - Last Modified: 2024-06-28 - Excerpt: Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals. - [Google Colab for SEO: How to get started](https://searchengineland.com/google-colab-seo-get-started-443715.md) - Published: 2024-06-28 - Last Modified: 2024-06-27 - Excerpt: Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud. - [8 SEO concepts explained in business terms](https://searchengineland.com/seo-concepts-explained-business-terms-443708.md) - Published: 2024-06-28 - Last Modified: 2024-06-27 - Excerpt: Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand. - [20240628 SEL Brief](https://searchengineland.com/20240628-sel-brief-443714.md) - Published: 2024-06-28 - Last Modified: 2024-06-27 - Excerpt: Not available - [How to become exceptional at SEO](https://searchengineland.com/become-exceptional-seo-443317.md) - Published: 2024-06-20 - Last Modified: 2024-06-27 - Excerpt: Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional. - [Google Chrome mobile adds local places to Chrome Actions](https://searchengineland.com/google-chrome-mobile-adds-local-places-to-chrome-actions-443687.md) - Published: 2024-06-26 - Last Modified: 2024-06-27 - Excerpt: Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar. - [Google June 2024 spam update done rolling out](https://searchengineland.com/google-june-2024-spam-update-done-rolling-out-443504.md) - Published: 2024-06-27 - Last Modified: 2024-06-27 - Excerpt: This spam update took 7 days to fully roll out and is now complete. - [Google dropping continuous scroll in search results](https://searchengineland.com/google-dropping-continuous-scroll-in-search-results-443529.md) - Published: 2024-06-25 - Last Modified: 2024-06-27 - Excerpt: Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022. - [Reimagining search in the AI era: Insights from ex-Bing Search director](https://searchengineland.com/reimagining-search-ai-era-443674.md) - Published: 2024-06-27 - Last Modified: 2024-06-27 - Excerpt: Nobody notices when search engines work perfectly. but they notice when they don't – and more wisdom from Stefan Weitz. - [A guide to Google Ads for regulated and sensitive categories](https://searchengineland.com/google-ads-regulated-sensitive-categories-443659.md) - Published: 2024-06-27 - Last Modified: 2024-06-26 - Excerpt: Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness. - [20240627 SEL Brief](https://searchengineland.com/20240627-sel-brief-443677.md) - Published: 2024-06-27 - Last Modified: 2024-06-26 - Excerpt: Not available - [Multinational SEO vs. multilingual SEO: What’s the difference?](https://searchengineland.com/multinational-seo-vs-multilingual-seo-443650.md) - Published: 2024-06-27 - Last Modified: 2024-06-26 - Excerpt: Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach. - [Google testing AI Overviews with link cards at the top](https://searchengineland.com/google-testing-ai-overviews-with-link-cards-at-the-top-443696.md) - Published: 2024-06-26 - Last Modified: 2024-06-26 - Excerpt: This makes clicking to publishers and content creators way more likely than the current version of AI Overviews. - [SMX Master Classes – Email marketing](https://searchengineland.com/email-marketing-436179.md) - Published: 2024-01-02 - Last Modified: 2024-06-26 - Excerpt: Not available - [Periodic Table of SEO Elements](https://searchengineland.com/seotable-79306.md) - Published: 2024-02-01 - Last Modified: 2024-06-26 - Excerpt: Not available - [5 new features coming to Google Analytics 4](https://searchengineland.com/ga4-5-new-features-443682.md) - Published: 2024-06-26 - Last Modified: 2024-06-26 - Excerpt: GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. - [Social search and the future of brand engagement](https://searchengineland.com/social-search-brand-engagement-443241.md) - Published: 2024-06-17 - Last Modified: 2024-06-26 - Excerpt: See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience. - [4 key actions for fostering customer loyalty](https://searchengineland.com/4-key-actions-for-fostering-customer-loyalty-443645.md) - Published: 2024-06-26 - Last Modified: 2024-06-26 - Excerpt: Loyalty is becoming increasingly valuable with 63% of consumers willing to pay more to shop with brands they are loyal to. - [How will generative AI impact website rankings and traffic?](https://searchengineland.com/generative-ai-impact-website-rankings-traffic-443624.md) - Published: 2024-06-26 - Last Modified: 2024-06-25 - Excerpt: Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online. - [SEO implementation: A comprehensive guide](https://searchengineland.com/seo-implementation-framework-443595.md) - Published: 2024-06-26 - Last Modified: 2024-06-25 - Excerpt: Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources. - [20240626 SEL Brief](https://searchengineland.com/20240626-sel-brief-443636.md) - Published: 2024-06-26 - Last Modified: 2024-06-25 - Excerpt: Not available - [Repurposing content: How to extend the life of your content assets](https://searchengineland.com/repurposing-content-assets-443562.md) - Published: 2024-06-26 - Last Modified: 2024-06-25 - Excerpt: Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences. - [Google tightens AdSense consent rules for Swiss users](https://searchengineland.com/google-tightens-adsense-consent-rules-for-swiss-users-443631.md) - Published: 2024-06-26 - Last Modified: 2024-06-25 - Excerpt: Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards. - [New tROAS Insight Box for shopping campaigns in Google Ads](https://searchengineland.com/troas-insight-box-shopping-campaigns-google-ads-443576.md) - Published: 2024-06-25 - Last Modified: 2024-06-25 - Excerpt: Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies. - [Google turns off Universal Analytics July 1: What you need to know](https://searchengineland.com/google-turns-off-universal-analytics-july-1-what-you-need-to-know-443447.md) - Published: 2024-06-21 - Last Modified: 2024-06-25 - Excerpt: Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. - [Google Ads launches Cross-Media Reach Measurement for video campaigns](https://searchengineland.com/google-ads-cross-media-reach-measurement-443548.md) - Published: 2024-06-25 - Last Modified: 2024-06-25 - Excerpt: This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV. - [Google automates lead credits for Local Services Ads](https://searchengineland.com/google-automates-lead-credits-local-services-ads-443468.md) - Published: 2024-06-24 - Last Modified: 2024-06-25 - Excerpt: Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs. - [Google rolls out new shopping tools ahead of summer sales](https://searchengineland.com/google-rolls-out-new-shopping-tools-ahead-of-summer-sales-443538.md) - Published: 2024-06-24 - Last Modified: 2024-06-24 - Excerpt: Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies. - [How to use the ‘perfect click’ to optimize for AI-assisted search results](https://searchengineland.com/perfect-click-optimize-ai-assisted-search-results-443472.md) - Published: 2024-06-25 - Last Modified: 2024-06-24 - Excerpt: Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions. - [20240625 SEL Brief](https://searchengineland.com/20240625-sel-brief-443527.md) - Published: 2024-06-25 - Last Modified: 2024-06-24 - Excerpt: Not available - [20240624 SEL Brief](https://searchengineland.com/20240624-sel-brief-443311.md) - Published: 2024-06-24 - Last Modified: 2024-06-24 - Excerpt: Not available - [Google AI Overviews are an evolution, not a revolution](https://searchengineland.com/google-ai-overviews-evolution-revolution-443454.md) - Published: 2024-06-25 - Last Modified: 2024-06-24 - Excerpt: Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective. - [Google tightens EU consent rules for Customer Match ads](https://searchengineland.com/google-eu-consent-rules-customer-match-ads-443491.md) - Published: 2024-06-24 - Last Modified: 2024-06-24 - Excerpt: The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area. - [7 LinkedIn Ad settings and tactics you didn’t know you needed](https://searchengineland.com/linkedin-ad-settings-tactics-new-443465.md) - Published: 2024-06-25 - Last Modified: 2024-06-24 - Excerpt: LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results. - [Yelp adds 8 searchable accessibility business attributes](https://searchengineland.com/yelp-searchable-accessibility-business-attributes-443479.md) - Published: 2024-06-25 - Last Modified: 2024-06-24 - Excerpt: Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available. - [Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond](https://searchengineland.com/google-algorithm-updates-2021-in-review-core-updates-product-reviews-page-experience-and-beyond-378017.md) - Published: 2021-12-28 - Last Modified: 2024-06-24 - Excerpt: Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year. - [Microsoft Advertising brings cash back incentives to ads](https://searchengineland.com/microsoft-advertising-brings-cash-back-incentives-to-ads-383898.md) - Published: 2022-04-29 - Last Modified: 2024-06-24 - Excerpt: The company announced several inventive new features during its Elevate 2022 event. - [Thanks for joining the Search Engine Land community!](https://searchengineland.com/thanks-for-joining-the-search-engine-land-community-434418.md) - Published: 2023-11-08 - Last Modified: 2024-06-24 - Excerpt: Not available - [SearchCap: The Day In Search, May 26, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-26-2009-19777.md) - Published: 2009-05-26 - Last Modified: 2024-06-24 - Excerpt: Not available - [SearchCap: The Day In Search, May 21, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-21-2009-19658.md) - Published: 2009-05-21 - Last Modified: 2024-06-24 - Excerpt: Not available - [SearchCap: The Day In Search, May 22, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-22-2009-19720.md) - Published: 2009-05-22 - Last Modified: 2024-06-24 - Excerpt: Not available - [SearchCap: The Day In Search, May 20, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-20-2009-19600.md) - Published: 2009-05-20 - Last Modified: 2024-06-24 - Excerpt: Not available - [Accurate tracking data: The key to optimal ad performance](https://searchengineland.com/accurate-tracking-data-optimal-ad-performance-443418.md) - Published: 2024-06-24 - Last Modified: 2024-06-21 - Excerpt: Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance. - [Can AI perform technical SEO analysis effectively?](https://searchengineland.com/ai-technical-seo-analysis-443431.md) - Published: 2024-06-24 - Last Modified: 2024-06-21 - Excerpt: Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs. - [Reddit: Your new online reputation challenge](https://searchengineland.com/reddit-online-reputation-challenge-443441.md) - Published: 2024-06-24 - Last Modified: 2024-06-21 - Excerpt: After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation? - [Google Search resolves indexing bug that lasted several hours](https://searchengineland.com/google-search-bug-with-indexing-over-the-past-several-hours-443407.md) - Published: 2024-06-20 - Last Modified: 2024-06-21 - Excerpt: The issue affected indexing in Google Search and impacted new content published across both large and small publishers. - [Google ties in Local Services Ads advertisers to Maps app](https://searchengineland.com/google-local-services-ads-maps-443396.md) - Published: 2024-06-21 - Last Modified: 2024-06-21 - Excerpt: Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on. - [Google AI Overviews showing less often, with less Reddit, data shows](https://searchengineland.com/google-ai-overviews-analyses-443392.md) - Published: 2024-06-20 - Last Modified: 2024-06-21 - Excerpt: Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains. - [Google unleashes June 2024 spam update](https://searchengineland.com/google-unleashes-june-2024-spam-update-443374.md) - Published: 2024-06-20 - Last Modified: 2024-06-21 - Excerpt: This update will take about a week to roll out. - [How to create shareable, link-worthy content in the AI era](https://searchengineland.com/shareable-link-worthy-content-ai-era-443361.md) - Published: 2024-06-21 - Last Modified: 2024-06-20 - Excerpt: Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites. - [5 ways to align PPC campaigns with business objectives](https://searchengineland.com/align-ppc-campaigns-business-objectives-443366.md) - Published: 2024-06-21 - Last Modified: 2024-06-20 - Excerpt: How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance. - [Amazon Ads in 2024: Maximizing Sponsored Brands campaigns](https://searchengineland.com/amazon-ads-maximizing-sponsored-brands-campaigns-443389.md) - Published: 2024-06-21 - Last Modified: 2024-06-20 - Excerpt: Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. - [20240621 SEL Brief](https://searchengineland.com/20240621-sel-brief-443395.md) - Published: 2024-06-21 - Last Modified: 2024-06-20 - Excerpt: Not available - [Understanding link velocity: Truths and myths](https://searchengineland.com/understanding-link-velocity-truths-and-myths-442673.md) - Published: 2024-06-04 - Last Modified: 2024-06-20 - Excerpt: Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile. - [Negative keywords in paid search: 6 strategies for effective implementation](https://searchengineland.com/negative-keywords-paid-search-strategies-438960.md) - Published: 2024-04-03 - Last Modified: 2024-06-20 - Excerpt: Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords. - [Google streamlining YouTube, Display ad content controls](https://searchengineland.com/google-streamlining-youtube-display-ad-content-controls-443358.md) - Published: 2024-06-20 - Last Modified: 2024-06-20 - Excerpt: Google is removing several content label exclusions for YouTube and restricting some filters to the account level. - [Display & Video 360 instant reports coming to Bid Manager API](https://searchengineland.com/display-video-360-instant-reports-bid-manager-api-443356.md) - Published: 2024-06-20 - Last Modified: 2024-06-20 - Excerpt: Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data. - [What to do if you lose your SEO job: The emergency handbook](https://searchengineland.com/lost-seo-job-emergency-handbook-443132.md) - Published: 2024-06-13 - Last Modified: 2024-06-20 - Excerpt: Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business. - [Impact of the Google September 2023 helpful content was big for the SEO industry](https://searchengineland.com/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751.md) - Published: 2023-10-03 - Last Modified: 2024-06-19 - Excerpt: Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update. - [Beyond personalization: Mastering the win-win](https://searchengineland.com/beyond-personalization-mastering-the-win-win-443355.md) - Published: 2024-06-20 - Last Modified: 2024-06-18 - Excerpt: Successful brands approach personalization as a reciprocal exchange to build stronger connections, drive business growth, and enrich the lives of customers, no matter their age. - [14 proven strategies to enhance your website’s SEO](https://searchengineland.com/14-proven-strategies-to-enhance-your-websites-seo-443339.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: Maximize your website visibility and traffic and stay ahead of the competition with these future-proof SEO strategies. - [20240620 SEL Brief](https://searchengineland.com/20240620-sel-brief-443213.md) - Published: 2024-06-20 - Last Modified: 2024-06-18 - Excerpt: Not available - [20240619 SEL Brief](https://searchengineland.com/20240619-sel-brief-443336.md) - Published: 2024-06-19 - Last Modified: 2024-06-18 - Excerpt: Not available - [4 pillars of an effective enterprise AI strategy](https://searchengineland.com/effective-enterprise-ai-strategy-pillars-443325.md) - Published: 2024-06-20 - Last Modified: 2024-06-18 - Excerpt: Learn how to build a strong AI roadmap by assessing your organization's AI readiness and focusing on these key elements. - [Key ad platform updates of 2024 (so far): A B2B marketer’s review](https://searchengineland.com/ad-platform-updates-2024-b2b-443307.md) - Published: 2024-06-20 - Last Modified: 2024-06-18 - Excerpt: Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns. - [Reddit unveils new Conversation Ads](https://searchengineland.com/reddit-unveils-conversation-ads-443281.md) - Published: 2024-06-17 - Last Modified: 2024-06-18 - Excerpt: Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads. - [Google’s Display & Video 360 API gets two new updates](https://searchengineland.com/google-display-video-360-api-updates-443306.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders. - [Meta unveils AI chatbots and business messaging tools ](https://searchengineland.com/meta-ai-chatbots-business-messaging-tools-443298.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more. - [Instacart expands shoppable ads to YouTube](https://searchengineland.com/instacart-expands-shoppable-ads-to-youtube-443286.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads. - [7 tips for conducting Google Ads audits](https://searchengineland.com/7-tips-for-conducting-google-ads-audits-443263.md) - Published: 2024-06-18 - Last Modified: 2024-06-17 - Excerpt: Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more. - [SEO pros and cons of HubSpot vs. WordPress vs. Webflow](https://searchengineland.com/seo-pros-cons-hubspot-wordpress-webflow-443261.md) - Published: 2024-06-18 - Last Modified: 2024-06-17 - Excerpt: Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow. - [20240618 SEL Brief](https://searchengineland.com/20240618-sel-brief-443288.md) - Published: 2024-06-18 - Last Modified: 2024-06-17 - Excerpt: Not available - [How Google and Meta could disrupt travel discovery with AI](https://searchengineland.com/google-meta-travel-discovery-ai-443270.md) - Published: 2024-06-18 - Last Modified: 2024-06-17 - Excerpt: Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies. - [Google’s $2.3 million check secures bench trial in adtech antitrust case](https://searchengineland.com/google-bench-trial-adtech-antitrust-case-443274.md) - Published: 2024-06-17 - Last Modified: 2024-06-17 - Excerpt: After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict. - [Google streamlines product listings via website crawl](https://searchengineland.com/google-product-listings-website-crawl-443243.md) - Published: 2024-06-14 - Last Modified: 2024-06-17 - Excerpt: Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds. - [SCAMPER your way to better SEO and content marketing ideas](https://searchengineland.com/scamper-seo-content-marketing-ideas-443248.md) - Published: 2024-06-17 - Last Modified: 2024-06-14 - Excerpt: A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions). - [20240617 SEL Brief](https://searchengineland.com/20240617-sel-brief-443180.md) - Published: 2024-06-17 - Last Modified: 2024-06-14 - Excerpt: Not available - [Pinterest launches AI ad tools](https://searchengineland.com/pinterest-launches-ai-ad-tools-443232.md) - Published: 2024-06-14 - Last Modified: 2024-06-14 - Excerpt: Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. - [Head of Google Search: AI mistakes won’t prevent progress](https://searchengineland.com/google-search-ai-mistakes-progress-443228.md) - Published: 2024-06-14 - Last Modified: 2024-06-14 - Excerpt: Google won't hold back AI Search features because of 'occasional problems,' according to Liz Reid. - [20240614 SEL Brief](https://searchengineland.com/20240614-sel-brief-443178.md) - Published: 2024-06-14 - Last Modified: 2024-06-13 - Excerpt: Not available - [Why video is key to building brand identity and engagement](https://searchengineland.com/why-video-is-key-to-building-brand-identity-and-engagement-443201.md) - Published: 2024-06-14 - Last Modified: 2024-06-13 - Excerpt: Learn the value of building your brand through video, with tips on content types, production strategies and more. - [Agile SEO: A playbook for online brand management](https://searchengineland.com/agile-seo-a-playbook-for-online-brand-management-443171.md) - Published: 2024-06-14 - Last Modified: 2024-06-13 - Excerpt: Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence. - [Google Analytics fixes paid search attribution](https://searchengineland.com/google-analytics-fixes-paid-search-attribution-443208.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions. - [YouTube embeds ads into videos to beat ad blockers](https://searchengineland.com/youtube-embeds-ads-videos-ad-blockers-443187.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers. - [PPC client kickoff: Strategies for a successful first encounter](https://searchengineland.com/ppc-client-kickoff-strategies-443141.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up. - [AI analysis of 8,000 top YouTube Ads reveals key trends for brands](https://searchengineland.com/youtube-ads-ai-analysis-trends-brands-443177.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more. - [Reddit adds third-party verification for advertisers](https://searchengineland.com/reddit-ias-443172.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: This partnership with ad measurement firm Integral Ad Science (IAS) will give advertisers third-party validation for campaign delivery. - [Google’s auto-pause for idle keywords: overreach or overdue?](https://searchengineland.com/googles-auto-pause-idle-keywords-impact-study-443162.md) - Published: 2024-06-12 - Last Modified: 2024-06-12 - Excerpt: Google's plan to automatically pause keywords in advertisers' accounts after 13 months of no engagement has been met with mixed reactions. - [20240613 SEL Brief](https://searchengineland.com/20240613-sel-brief-443163.md) - Published: 2024-06-13 - Last Modified: 2024-06-12 - Excerpt: Not available - [The path to personalization: A roadmap for marketers](https://searchengineland.com/the-path-to-personalization-a-roadmap-for-marketers-443146.md) - Published: 2024-06-11 - Last Modified: 2024-06-11 - Excerpt: There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers? - [20240612 SEL Brief](https://searchengineland.com/20240612-sel-brief-443144.md) - Published: 2024-06-12 - Last Modified: 2024-06-11 - Excerpt: Not available - [How to use Performance Max for any type of business](https://searchengineland.com/performance-max-business-type-443122.md) - Published: 2024-06-12 - Last Modified: 2024-06-11 - Excerpt: Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses. - [Beware of anti-SEO studies that misguide your marketing strategy](https://searchengineland.com/beware-of-anti-seo-studies-that-misguide-your-marketing-strategy-443111.md) - Published: 2024-06-12 - Last Modified: 2024-06-11 - Excerpt: Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy. - [Google Search now supports return policy markup at the organization-level](https://searchengineland.com/google-search-now-supports-return-policy-markup-at-the-organization-level-443127.md) - Published: 2024-06-11 - Last Modified: 2024-06-11 - Excerpt: A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. - [Google Ad Manager updates give publishers more creative controls](https://searchengineland.com/google-ad-manager-direct-sales-control-443102.md) - Published: 2024-06-11 - Last Modified: 2024-06-10 - Excerpt: Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset. - [Google launches Google TV advertising network](https://searchengineland.com/google-tv-network-launch-443106.md) - Published: 2024-06-11 - Last Modified: 2024-06-10 - Excerpt: The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns. - [10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced](https://searchengineland.com/aaron-levy-search-marketing-takeaways-smx-advanced-443099.md) - Published: 2024-06-12 - Last Modified: 2024-06-10 - Excerpt: Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies. - [3 PPC KPIs to track and measure success](https://searchengineland.com/ppc-kpis-track-measure-success-443072.md) - Published: 2024-06-11 - Last Modified: 2024-06-10 - Excerpt: Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities. - [LinkedIn drops user targeting based on Groups data](https://searchengineland.com/linkedin-groups-user-targeting-443094.md) - Published: 2024-06-11 - Last Modified: 2024-06-10 - Excerpt: LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU's Digital Services Act. - [Google Ads rolls out new design to all markets on Aug. 30](https://searchengineland.com/google-ads-new-design-launching-august-443067.md) - Published: 2024-06-10 - Last Modified: 2024-06-10 - Excerpt: Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets. - [20240611 SEL Brief](https://searchengineland.com/20240611-sel-brief-443098.md) - Published: 2024-06-11 - Last Modified: 2024-06-10 - Excerpt: Not available - [Google to struggling sites: Focus on your audience, content quality](https://searchengineland.com/google-focus-audience-content-quality-443093.md) - Published: 2024-06-10 - Last Modified: 2024-06-10 - Excerpt: Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan. - [Google Search Console Performance report adds merchant listings to images report](https://searchengineland.com/google-search-console-performance-report-adds-merchant-listings-to-images-report-443090.md) - Published: 2024-06-10 - Last Modified: 2024-06-10 - Excerpt: Google now will show the merchant listing performance within the Google Search Image tab in Search Console data. - [5 reasons why your content isn’t working and how to create helpful content Google wants to rank](https://searchengineland.com/why-content-isnt-working-create-helpful-content-google-rank-443035.md) - Published: 2024-06-10 - Last Modified: 2024-06-07 - Excerpt: Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards. - [20240610 SEL Brief](https://searchengineland.com/20240610-sel-brief-442942.md) - Published: 2024-06-10 - Last Modified: 2024-06-07 - Excerpt: Not available - [Google Ads API v17 released with new features, changes](https://searchengineland.com/google-ads-api-v17-443054.md) - Published: 2024-06-07 - Last Modified: 2024-06-07 - Excerpt: Google Ads API v17 comes with new features and changes that impact resource usage policies, batch processing, reporting capabilities and more. - [Driving traffic to gated content and paywalled sites: SEO tips + examples](https://searchengineland.com/gated-content-paywalled-sites-seo-tips-examples-443046.md) - Published: 2024-06-10 - Last Modified: 2024-06-07 - Excerpt: Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets. - [Google launches Accelerate with Google resource hub for advertisers](https://searchengineland.com/accelerate-with-google-launch-443029.md) - Published: 2024-06-07 - Last Modified: 2024-06-07 - Excerpt: Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI. - [How to win Black Friday and Cyber Monday in 2024](https://searchengineland.com/how-to-win-black-friday-and-cyber-monday-in-2024-443032.md) - Published: 2024-06-17 - Last Modified: 2024-06-06 - Excerpt: Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. - [20240607 SEL Brief](https://searchengineland.com/20240607-sel-brief-443025.md) - Published: 2024-06-07 - Last Modified: 2024-06-06 - Excerpt: Not available - [AI-generated content: The dangers of overreliance](https://searchengineland.com/ai-generated-content-overreliance-443016.md) - Published: 2024-06-07 - Last Modified: 2024-06-06 - Excerpt: Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers. - [How to protect deep work time and retain focus as an SEO](https://searchengineland.com/deep-work-time-focus-seo-443021.md) - Published: 2024-06-07 - Last Modified: 2024-06-06 - Excerpt: Learn how to make the most of your peak productivity hours by eliminating distractions, creating a focus-friendly environment and more. - [Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains](https://searchengineland.com/link-importance-google-top-10-study-443024.md) - Published: 2024-06-06 - Last Modified: 2024-06-06 - Excerpt: Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study - [Google Ads launches Brand Recommendations powered by AI](https://searchengineland.com/google-ads-brand-recommendations-443014.md) - Published: 2024-06-06 - Last Modified: 2024-06-06 - Excerpt: Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns. - [5 local SEO insights from Google’s API documentation leak](https://searchengineland.com/local-seo-insights-google-api-documentation-leak-443006.md) - Published: 2024-06-06 - Last Modified: 2024-06-06 - Excerpt: Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more. - [How SEO moves forward with the Google Content Warehouse API leak](https://searchengineland.com/how-seo-moves-forward-google-leak-442749.md) - Published: 2024-05-30 - Last Modified: 2024-06-06 - Excerpt: Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change. - [Microsoft Ads to allow Google conversion goal imports](https://searchengineland.com/microsoft-ads-google-conversion-goal-imports-443000.md) - Published: 2024-06-06 - Last Modified: 2024-06-06 - Excerpt: Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows. - [Google AI Overviews, clicks and traffic impact: Unraveling the mystery](https://searchengineland.com/google-ai-overviews-clicks-traffic-impact-442508.md) - Published: 2024-05-23 - Last Modified: 2024-06-06 - Excerpt: What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications. - [How the Google leak confirms the significance of author and publisher entities in SEO](https://searchengineland.com/google-leak-author-publisher-entities-seo-442963.md) - Published: 2024-06-06 - Last Modified: 2024-06-05 - Excerpt: This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. - [20240606 SEL Brief](https://searchengineland.com/20240606-sel-brief-442996.md) - Published: 2024-06-06 - Last Modified: 2024-06-05 - Excerpt: Not available - [Generative AI’s role in shaping the future of advertising](https://searchengineland.com/generative-ai-role-advertising-future-442955.md) - Published: 2024-06-06 - Last Modified: 2024-06-05 - Excerpt: Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers. - [6 SEO tactics for home service companies](https://searchengineland.com/seo-tactics-home-service-companies-442986.md) - Published: 2024-06-06 - Last Modified: 2024-06-05 - Excerpt: Boost your home services company's online visibility with niche-specific tactics, such as cost pages, calculators and more. - [Google sued by publishers over alleged pirate textbook promotion](https://searchengineland.com/google-sued-publishers-alleged-pirate-textbook-promotion-442982.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements. - [Google Ads inviting some advertisers to join Advisors Community](https://searchengineland.com/google-ads-advisors-community-invites-442978.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys. - [Google must face $17 billion UK ad tech lawsuit](https://searchengineland.com/google-must-face-17-billion-uk-ad-tech-lawsuit-442976.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial. - [OpenAI’s growing list of partnerships](https://searchengineland.com/openais-growing-list-of-partnerships-442974.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT. - [Survey: 54% of people look through more search results vs. 5 years ago](https://searchengineland.com/search-engine-experience-results-ads-survey-442943.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term. - [LinkedIn expands video ads, AI tools to help B2B marketers](https://searchengineland.com/linkedin-wire-program-accelerate-expands-442944.md) - Published: 2024-06-05 - Last Modified: 2024-06-04 - Excerpt: LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. - [Cut through inbox clutter with personalized, high-impact email](https://searchengineland.com/cut-through-inbox-clutter-with-personalized-high-impact-email-442949.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. - [20240605 SEL Brief](https://searchengineland.com/20240605-sel-brief-442937.md) - Published: 2024-06-05 - Last Modified: 2024-06-04 - Excerpt: Not available - [Perplexity Pages showing in Google AI Overviews, featured snippets](https://searchengineland.com/perplexity-pages-showing-in-google-ai-overviews-featured-snippets-442936.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results. - [Google Search fixes issues with Site names not appearing for internal pages](https://searchengineland.com/google-search-fixes-issues-with-site-names-not-appearing-for-internal-pages-442933.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved. - [Why paid search marketers need a growth mindset](https://searchengineland.com/paid-search-marketers-growth-mindset-442903.md) - Published: 2024-06-05 - Last Modified: 2024-06-04 - Excerpt: Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset. - [5 ways advertisers can prepare for Google’s AI Overviews](https://searchengineland.com/advertisers-prepare-google-ai-overviews-442901.md) - Published: 2024-06-05 - Last Modified: 2024-06-04 - Excerpt: With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive. - [Google’s documentation leak: 12 big takeaways for link builders and digital PRs](https://searchengineland.com/links-digital-pr-key-takeaways-google-documentation-leak-442905.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR. - [Google’s link reporting tool is now fixed](https://searchengineland.com/googles-link-reporting-tool-is-now-fixed-442893.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: Last week there was a bug with the Google Search Console report. - [Microsoft moves Smart Shopping to Performance Max](https://searchengineland.com/microsoft-moves-smart-shopping-to-performance-max-442888.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats. - [Microsoft Copilot expands AI power to Display Ads](https://searchengineland.com/microsoft-copilot-expands-ai-power-to-display-ads-442885.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation. - [Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor](https://searchengineland.com/microsoft-video-ctv-ads-including-netflix-inventory-advertising-editor-442882.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries. - [20240604 SEL Brief](https://searchengineland.com/20240604-sel-brief-442712.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Not available - [4 Performance Max segmentation strategies and how to leverage them](https://searchengineland.com/performance-max-segmentation-strategies-442868.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account. - [Rethinking your keyword strategy: Why optimizing for search intent matters](https://searchengineland.com/rethinking-keyword-strategy-optimize-search-intent-442864.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion. - [Incrementality testing in advertising: Who are the winners and losers?](https://searchengineland.com/incrementality-testing-advertising-winners-losers-442852.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact. - [Instagram tests unskippable video ads in main feed](https://searchengineland.com/instagram-unskippable-video-ads-feed-test-442856.md) - Published: 2024-06-03 - Last Modified: 2024-06-03 - Excerpt: Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed. - [Google won’t index sites that do not work on mobile devices after July 5](https://searchengineland.com/google-wont-index-sites-that-do-not-work-on-mobile-devices-after-july-5th-442851.md) - Published: 2024-06-03 - Last Modified: 2024-06-03 - Excerpt: if your website is not accessible using a mobile device, then Google will no longer index it and rank it. - [Google AI Overviews visibility drops, only shows for 15% of queries](https://searchengineland.com/google-ai-overviews-visibility-drops-15-percent-queries-442850.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time. - [Brave launches Search Ads](https://searchengineland.com/brave-launches-search-ads-442845.md) - Published: 2024-06-01 - Last Modified: 2024-06-01 - Excerpt: Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search. - [An SEO’s guide to redirects](https://searchengineland.com/redirects-seo-guide-442811.md) - Published: 2024-06-03 - Last Modified: 2024-06-01 - Excerpt: Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid. - [20240603 SEL Brief](https://searchengineland.com/20240603-sel-brief-442702.md) - Published: 2024-06-03 - Last Modified: 2024-05-31 - Excerpt: Not available - [How to extract GBP review insights to boost local SEO visibility](https://searchengineland.com/extract-gbp-review-insights-boost-local-seo-visibility-442825.md) - Published: 2024-06-03 - Last Modified: 2024-05-31 - Excerpt: Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews. - [Google restores News and Discover after widespread disruption](https://searchengineland.com/google-news-and-discover-not-loading-for-many-searchers-442804.md) - Published: 2024-05-31 - Last Modified: 2024-05-31 - Excerpt: Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic. - [LinkedIn shrinks link previews for organic posts](https://searchengineland.com/linkedin-shrinks-link-previews-organic-posts-442819.md) - Published: 2024-05-31 - Last Modified: 2024-05-31 - Excerpt: Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller. - [Google to honor new privacy laws and user opt-outs](https://searchengineland.com/google-to-honor-new-privacy-laws-and-user-opt-outs-442817.md) - Published: 2024-05-31 - Last Modified: 2024-05-31 - Excerpt: Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws. - [TikTok debuts AI-powered ad automation tools](https://searchengineland.com/tiktok-debuts-ai-powered-ad-automation-tools-442510.md) - Published: 2024-05-23 - Last Modified: 2024-05-31 - Excerpt: The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more. - [Google Search Console link report may be broken today](https://searchengineland.com/google-search-console-link-report-may-be-broken-today-442736.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: Many are noticing huge declines in the number of links reported in the link report within the Google tool. - [Google explains how it is improving its AI Overviews](https://searchengineland.com/google-explains-how-it-is-improving-its-ai-overviews-442800.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: Google said only one in every 7 million unique queries resulted in a Google policy violation. - [Google responds to leak: Documentation lacks context](https://searchengineland.com/google-responds-to-leak-documentation-lacks-context-442705.md) - Published: 2024-05-29 - Last Modified: 2024-05-30 - Excerpt: Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure. - [Unpacking Google’s massive search documentation leak](https://searchengineland.com/unpacking-googles-massive-search-documentation-leak-442716.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more. - [Lead gen vs. ecommerce: How to tailor your PPC strategies for success](https://searchengineland.com/lead-gen-ecommerce-ppc-strategies-442731.md) - Published: 2024-05-31 - Last Modified: 2024-05-30 - Excerpt: Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more. - [20240531 SEL Brief](https://searchengineland.com/20240531-sel-brief-442786.md) - Published: 2024-05-31 - Last Modified: 2024-05-30 - Excerpt: Not available - [4 key SEO lessons to avoid site launch disasters](https://searchengineland.com/seo-lessons-avoid-site-launch-disasters-442779.md) - Published: 2024-05-31 - Last Modified: 2024-05-30 - Excerpt: Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more. - [PayPal launching ad network fueled by user purchase data](https://searchengineland.com/paypal-launching-ad-network-442682.md) - Published: 2024-05-29 - Last Modified: 2024-05-30 - Excerpt: PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users. - [Google adds opt-in for Video Enhancements for ads](https://searchengineland.com/google-adds-opt-in-for-video-enhancements-for-ads-442740.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats. - [20240530 SEL Brief](https://searchengineland.com/20240530-sel-brief-442703.md) - Published: 2024-05-30 - Last Modified: 2024-05-29 - Excerpt: Not available - [Google Search Console reporting error for product snippets](https://searchengineland.com/google-search-console-reporting-error-for-product-snippets-442708.md) - Published: 2024-05-29 - Last Modified: 2024-05-29 - Excerpt: You may have noticed a spike in impressions and clicks between May 15 to May 27 - it was a bug. - [6 guiding principles to leverage AI for SEO content production](https://searchengineland.com/ai-seo-content-production-guiding-principles-442684.md) - Published: 2024-05-30 - Last Modified: 2024-05-29 - Excerpt: AI can be a helpful tool for search-driven content production, but without these guiding principles, you might not see results. - [4 ways to check your website’s Google consent mode setup](https://searchengineland.com/check-google-consent-mode-setup-442693.md) - Published: 2024-05-30 - Last Modified: 2024-05-29 - Excerpt: Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more. - [How to create and configure custom dimensions in GA4](https://searchengineland.com/google-analytics-4-create-configure-custom-dimensions-442637.md) - Published: 2024-05-29 - Last Modified: 2024-05-29 - Excerpt: Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager. - [The myth of manufacturing author E-E-A-T](https://searchengineland.com/myth-manufacturing-author-e-e-a-t-440675.md) - Published: 2024-05-22 - Last Modified: 2024-05-29 - Excerpt: Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise. - [A guide to ad variations in Google Ads](https://searchengineland.com/google-ads-ad-variations-guide-442620.md) - Published: 2024-05-29 - Last Modified: 2024-05-28 - Excerpt: Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run. - [20240529 SEL Brief](https://searchengineland.com/20240529-sel-brief-442671.md) - Published: 2024-05-29 - Last Modified: 2024-05-28 - Excerpt: Not available - [Google Business Profile chat and call history going away](https://searchengineland.com/google-business-profile-chat-and-call-history-going-away-442666.md) - Published: 2024-05-28 - Last Modified: 2024-05-28 - Excerpt: July 31, 2024 Google will shut down call history and chat - you can download your history now. - [3 common B2B SEO mistakes sabotaging cost per lead](https://searchengineland.com/common-b2b-seo-mistakes-sabotaging-cost-per-lead-442604.md) - Published: 2024-05-28 - Last Modified: 2024-05-28 - Excerpt: Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now. - [How to build a better remote team at your digital marketing agency](https://searchengineland.com/build-strong-remote-team-agency-442596.md) - Published: 2024-05-28 - Last Modified: 2024-05-26 - Excerpt: Learn how a personality strength assessment tool can help you identify team members' strengths and drive greater success. - [Your guide to Google Analytics 4 attribution](https://searchengineland.com/google-analytics-4-attribution-guide-388626.md) - Published: 2024-05-26 - Last Modified: 2024-05-26 - Excerpt: Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more. - [20240528 SEL Brief](https://searchengineland.com/20240528-sel-brief-440643.md) - Published: 2024-05-28 - Last Modified: 2024-05-24 - Excerpt: Not available - [Google testing blue visit button for search result snippets](https://searchengineland.com/google-testing-blue-visit-button-for-search-result-snippets-442588.md) - Published: 2024-05-24 - Last Modified: 2024-05-24 - Excerpt: These are really big and visible buttons that may encourage a higher click-through rate from the search results. - [Google AI Overviews under fire for giving dangerous and wrong answers](https://searchengineland.com/google-ai-overview-fails-442575.md) - Published: 2024-05-24 - Last Modified: 2024-05-24 - Excerpt: Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks. - [Improving content quality at scale with AI](https://searchengineland.com/improving-content-quality-scale-ai-442546.md) - Published: 2024-05-24 - Last Modified: 2024-05-23 - Excerpt: Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it. - [20240524 SEL Brief](https://searchengineland.com/20240524-sel-brief-442542.md) - Published: 2024-05-24 - Last Modified: 2024-05-23 - Excerpt: Not available - [Bing Search back online after 5-hour outage](https://searchengineland.com/bing-search-outages-since-early-this-morning-442499.md) - Published: 2024-05-23 - Last Modified: 2024-05-23 - Excerpt: Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more. - [New for 2024! Compare 16 top SEO platforms](https://searchengineland.com/new-for-2024-compare-16-top-seo-platforms-442523.md) - Published: 2024-05-23 - Last Modified: 2024-05-23 - Excerpt: Whether you're looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered. - [Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs](https://searchengineland.com/amazon-ai-powered-performance-plus-ads-440728.md) - Published: 2024-05-23 - Last Modified: 2024-05-23 - Excerpt: Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates. - [Google Analytics GA4 shows real-time users in the last 5 minutes](https://searchengineland.com/google-analytics-ga4-shows-real-time-users-in-the-last-5-minutes-442524.md) - Published: 2024-05-23 - Last Modified: 2024-05-23 - Excerpt: Previously, GA4 only showed this metric over the past 30 minutes. - [Broad vs. deep expertise: How to decide which is right for you](https://searchengineland.com/broad-vs-deep-expertise-which-is-right-for-you-440741.md) - Published: 2024-05-23 - Last Modified: 2024-05-23 - Excerpt: Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision. - [Survey: Shoppers open to using AI search to discover products](https://searchengineland.com/survey-shoppers-ai-search-product-discovery-440750.md) - Published: 2024-05-23 - Last Modified: 2024-05-23 - Excerpt: 55% of consumers believe generative AI search engines could make it easier to discover products and services. - [Google gives merchants new brand profiles, AI branding tools](https://searchengineland.com/google-brand-profiles-ai-branding-tools-merchants-440661.md) - Published: 2024-05-21 - Last Modified: 2024-05-23 - Excerpt: Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions. - [Google’s first-party data unification Ads Data Manager available to all](https://searchengineland.com/google-ads-data-manager-available-440650.md) - Published: 2024-05-21 - Last Modified: 2024-05-23 - Excerpt: Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool. - [Google starts testing ads in AI overviews](https://searchengineland.com/google-tests-ads-ai-overviews-440649.md) - Published: 2024-05-21 - Last Modified: 2024-05-23 - Excerpt: Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews. - [Google visual storytelling advances for YouTube, Discover, Gmail ](https://searchengineland.com/google-visual-storytelling-youtube-discover-gmail-440648.md) - Published: 2024-05-21 - Last Modified: 2024-05-23 - Excerpt: Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats. - [Google rolls out immersive, AI-powered Shopping Ads](https://searchengineland.com/google-rolls-out-immersive-ai-powered-shopping-ads-440647.md) - Published: 2024-05-21 - Last Modified: 2024-05-23 - Excerpt: Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions. - [Google PMax upgrade allows mass AI creative asset production](https://searchengineland.com/google-pmax-upgrade-mass-ai-creative-asset-production-440646.md) - Published: 2024-05-21 - Last Modified: 2024-05-23 - Excerpt: Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery. - [Google tests AI-powered ads for complex purchases](https://searchengineland.com/google-tests-ai-powered-ads-complex-purchases-440694.md) - Published: 2024-05-21 - Last Modified: 2024-05-23 - Excerpt: Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction. - [Google is testing special snippet treatment for Reddit search results](https://searchengineland.com/google-is-testing-special-snippet-treatment-for-reddit-search-results-440729.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: This will very likely lead to even more traffic sent by Google Search to Reddit. - [Accessibility matters: Strategies for building inclusive digital experiences](https://searchengineland.com/accessibility-matters-strategies-for-building-inclusive-digital-experiences-440757.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome. - [20240523 SEL Brief](https://searchengineland.com/20240523-sel-brief-440749.md) - Published: 2024-05-23 - Last Modified: 2024-05-22 - Excerpt: Not available - [Advertisers react to ‘underwhelming’ Google Marketing Live 2024](https://searchengineland.com/advertisers-react-google-marketing-live-2024-440740.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024. - [Driving traffic but not leads? How to win with SEO and CRO](https://searchengineland.com/driving-traffic-not-leads-seo-cro-440747.md) - Published: 2024-05-23 - Last Modified: 2024-05-22 - Excerpt: Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic. - [Google Ads VP dodges questions on AI Search impact to publishers](https://searchengineland.com/google-users-click-links-ai-answers-440731.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that. - [SEO job listings down 37% in Q1 – bad omen or blip?](https://searchengineland.com/seo-job-listings-q1-2024-report-440725.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market. - [6 ways to use generative AI for your marketing](https://searchengineland.com/6-ways-to-use-generative-ai-for-your-marketing-440717.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. - [20240522 SEL Brief](https://searchengineland.com/20240522-sel-brief-440715.md) - Published: 2024-05-22 - Last Modified: 2024-05-21 - Excerpt: Not available - [20240521 SEL Brief](https://searchengineland.com/20240521-sel-brief-440642.md) - Published: 2024-05-21 - Last Modified: 2024-05-21 - Excerpt: Not available - [Google Marketing Live 2024: Everything you need to know](https://searchengineland.com/google-marketing-live-2024-recap-440702.md) - Published: 2024-05-21 - Last Modified: 2024-05-21 - Excerpt: From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event. - [WordPress 6.5 gains lastmod date for sitemaps files](https://searchengineland.com/wordpress-6-5-gains-lastmod-date-for-sitemaps-files-440705.md) - Published: 2024-05-21 - Last Modified: 2024-05-21 - Excerpt: Google and Bing both encourage sites to include accurate lastmod dates within sitemap files. - [How to use the new customer acquisition goal in Google Ads](https://searchengineland.com/how-to-use-the-new-customer-acquisition-goal-in-google-ads-440697.md) - Published: 2024-05-22 - Last Modified: 2024-05-21 - Excerpt: Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup. - [Google Lens and Circle to Search gains more links, facts and AI Overviews](https://searchengineland.com/google-lens-and-circle-to-search-gains-more-links-facts-and-ai-overviews-440652.md) - Published: 2024-05-21 - Last Modified: 2024-05-21 - Excerpt: Not only are the search results more graphical, they have richer information for these more interactive ways of searching. - [Shopping graph optimization: The future of ecommerce SEO](https://searchengineland.com/shopping-graph-optimization-ecommerce-seo-440611.md) - Published: 2024-05-21 - Last Modified: 2024-05-20 - Excerpt: Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world. - [Google CEO is ’empathetic’ to content creators Search has wiped out](https://searchengineland.com/google-ceo-empathetic-content-creators-search-wiped-out-440640.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic. - [So you’ve ‘won’ SEO – now what?](https://searchengineland.com/so-youve-won-seo-now-what-440609.md) - Published: 2024-05-21 - Last Modified: 2024-05-20 - Excerpt: Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success. - [Being position-less secures a marketer’s position for a lifetime](https://searchengineland.com/being-position-less-secures-a-marketers-position-for-a-lifetime-440532.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: Clearing up any confusion around the term Position-less Marketer. - [Has ChatGPT launched its Search product in stealth?](https://searchengineland.com/chatgpt-search-product-stealth-440631.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data. - [Why advertisers can no longer trust Google](https://searchengineland.com/advertisers-google-trust-collapse-440543.md) - Published: 2024-05-17 - Last Modified: 2024-05-20 - Excerpt: Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why. - [Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’](https://searchengineland.com/google-ai-projects-panic-440629.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says. - [4 keys to SEO and PPC collaboration in 2024](https://searchengineland.com/seo-ppc-collaboration-keys-438556.md) - Published: 2024-03-21 - Last Modified: 2024-05-19 - Excerpt: Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed. - [A better approach to B2B lead gen in 2024](https://searchengineland.com/b2b-lead-gen-better-approach-440540.md) - Published: 2024-05-16 - Last Modified: 2024-05-19 - Excerpt: Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level. - [20240520 SEL Brief](https://searchengineland.com/20240520-sel-brief-440511.md) - Published: 2024-05-20 - Last Modified: 2024-05-17 - Excerpt: Not available - [Niche blogging in the new Google reality: 5 strategies to thrive or die](https://searchengineland.com/niche-blogging-new-google-reality-strategies-440595.md) - Published: 2024-05-20 - Last Modified: 2024-05-17 - Excerpt: Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up. - [How to generate SEO content ideas with the Value Proposition Canvas](https://searchengineland.com/generate-seo-content-ideas-value-proposition-canvas-440587.md) - Published: 2024-05-20 - Last Modified: 2024-05-17 - Excerpt: Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing. - [TikTok now testing 60-minute video uploads](https://searchengineland.com/tiktok-testing-60-minute-video-uploads-440588.md) - Published: 2024-05-17 - Last Modified: 2024-05-17 - Excerpt: We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising? - [How to archive your Universal Analytics historical data](https://searchengineland.com/archive-universal-analytics-historical-data-440552.md) - Published: 2024-05-17 - Last Modified: 2024-05-17 - Excerpt: Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. - [Navigating the AI wars: Winning SEO strategies for brands](https://searchengineland.com/navigating-ai-wars-winning-seo-strategies-for-brands-440564.md) - Published: 2024-05-17 - Last Modified: 2024-05-16 - Excerpt: See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search. - [20240517 SEL Brief](https://searchengineland.com/20240517-sel-brief-440572.md) - Published: 2024-05-17 - Last Modified: 2024-05-16 - Excerpt: Not available - [Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video](https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: Google said these new crawlers are to "better support crawling of binary data that may be used for research and development." - [Snapchat outlines Three Es for advanced marketing measurement](https://searchengineland.com/snapchat-execution-experimentation-evaluation-440555.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner. - [The autonomous marketing revolution: Navigating the new frontier of brand engagement](https://searchengineland.com/the-autonomous-marketing-revolution-navigating-the-new-frontier-of-brand-engagement-440392.md) - Published: 2024-05-21 - Last Modified: 2024-05-16 - Excerpt: Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. - [Google AI Overviews: More searches, less satisfaction](https://searchengineland.com/google-ai-overviews-searches-satisfaction-440551.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google? - [Netflix ads tier hits 40 million subscribers](https://searchengineland.com/netflix-ads-tier-hits-40-million-subscribers-440549.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech. - [20240516 SEL Brief](https://searchengineland.com/20240516-sel-brief-440311.md) - Published: 2024-05-16 - Last Modified: 2024-05-15 - Excerpt: Not available - [How to run a successful site migration from start to finish](https://searchengineland.com/site-migration-plan-440535.md) - Published: 2024-05-16 - Last Modified: 2024-05-15 - Excerpt: Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility. - [How to reappeal a Google Business Profile suspension](https://searchengineland.com/google-business-profile-suspension-reappeal-440524.md) - Published: 2024-05-16 - Last Modified: 2024-05-15 - Excerpt: Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results. - [New Google Search AI features to help you plan, research and learn](https://searchengineland.com/new-google-search-ai-features-to-help-you-plan-research-and-learn-440468.md) - Published: 2024-05-14 - Last Modified: 2024-05-15 - Excerpt: New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature. - [20240515 SEL Brief](https://searchengineland.com/20240515-sel-brief-440518.md) - Published: 2024-05-15 - Last Modified: 2024-05-14 - Excerpt: Not available - [Google adds “web” filter to only show text-based links in Google Search results](https://searchengineland.com/google-adds-web-filter-to-only-show-text-based-links-in-google-search-results-440519.md) - Published: 2024-05-14 - Last Modified: 2024-05-14 - Excerpt: Google said the filter appears on the top of the results page alongside other filters. - [Reddit appoints ex-Googler as first VP of Ads Product](https://searchengineland.com/reddit-appoints-ex-googler-as-first-vp-of-ads-product-440499.md) - Published: 2024-05-14 - Last Modified: 2024-05-14 - Excerpt: Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business. - [Google rolls out AI Overviews in US with more countries coming soon](https://searchengineland.com/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418.md) - Published: 2024-05-14 - Last Modified: 2024-05-14 - Excerpt: AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators. - [What is ad hijacking and how do you protect your brand from it?](https://searchengineland.com/what-is-ad-hijacking-and-how-do-you-protect-your-brand-from-it-440037.md) - Published: 2024-05-07 - Last Modified: 2024-05-14 - Excerpt: In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection. - [How entity-based strategies can contribute to PPC success](https://searchengineland.com/entity-based-strategies-ppc-success-440488.md) - Published: 2024-05-15 - Last Modified: 2024-05-14 - Excerpt: Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments. - [Technical SEO tips to master Google core updates](https://searchengineland.com/technical-seo-tips-to-master-google-core-updates-440484.md) - Published: 2024-05-14 - Last Modified: 2024-05-14 - Excerpt: Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. - [Google limits functionality of suspended ads accounts](https://searchengineland.com/google-limits-functionality-of-suspended-ads-accounts-440472.md) - Published: 2024-05-13 - Last Modified: 2024-05-13 - Excerpt: Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024. - [20240514 SEL Brief](https://searchengineland.com/20240514-sel-brief-440459.md) - Published: 2024-05-14 - Last Modified: 2024-05-13 - Excerpt: Not available - [How to build a custom GPT to redefine keyword research](https://searchengineland.com/build-custom-gpt-redefine-keyword-research-440431.md) - Published: 2024-05-14 - Last Modified: 2024-05-13 - Excerpt: Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities. - [Google RSAs in 2024: Everything you need to know](https://searchengineland.com/google-rsas-everything-you-need-to-know-440449.md) - Published: 2024-05-14 - Last Modified: 2024-05-13 - Excerpt: The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets. - [Entity-oriented search: The evolution of information retrieval, explained](https://searchengineland.com/entity-oriented-search-the-evolution-of-information-retrieval-explained-440395.md) - Published: 2024-05-13 - Last Modified: 2024-05-13 - Excerpt: Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords. - [5 mistakes to avoid when adding new ecommerce channels](https://searchengineland.com/5-mistakes-to-avoid-when-adding-new-ecommerce-channels-440423.md) - Published: 2024-05-13 - Last Modified: 2024-05-13 - Excerpt: Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions. - [Search ad costs rise, conversion rates decline again in 2024](https://searchengineland.com/search-advertising-benchmarks-2024-440415.md) - Published: 2024-05-13 - Last Modified: 2024-05-11 - Excerpt: Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits. - [6 unpopular SEO opinions you need to consider](https://searchengineland.com/unpopular-seo-opinions-consider-440389.md) - Published: 2024-05-13 - Last Modified: 2024-05-11 - Excerpt: From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO. - [7 B2B content distribution strategies that work](https://searchengineland.com/b2b-content-distribution-strategies-440386.md) - Published: 2024-05-13 - Last Modified: 2024-05-11 - Excerpt: Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics. - [Google Search results without SGE jump to 65%, up from 25%](https://searchengineland.com/google-search-results-without-sge-jump-440369.md) - Published: 2024-05-09 - Last Modified: 2024-05-10 - Excerpt: While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space. - [20240513 SEL Brief](https://searchengineland.com/20240513-sel-brief-440308.md) - Published: 2024-05-13 - Last Modified: 2024-05-10 - Excerpt: Not available - [Report: Alphabet still wants to acquire HubSpot](https://searchengineland.com/alphabet-acquire-hubspot-ongoing-440400.md) - Published: 2024-05-10 - Last Modified: 2024-05-10 - Excerpt: Acquisition discussions are reportedly progressing between Alphabet, Google's parent company, and HubSpot. No deal has yet been reached. - [ChatGPT search feature rumors heating up](https://searchengineland.com/chatgpt-search-feature-rumors-heating-up-440337.md) - Published: 2024-05-08 - Last Modified: 2024-05-10 - Excerpt: OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions. - [Google Shopping Ads get conversion annotations](https://searchengineland.com/google-shopping-ads-get-conversion-annotations-440394.md) - Published: 2024-05-10 - Last Modified: 2024-05-10 - Excerpt: Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings. - [Meta: Detailed targeting exclusions alert sent to advertisers was an error](https://searchengineland.com/meta-ads-alert-error-440379.md) - Published: 2024-05-09 - Last Modified: 2024-05-10 - Excerpt: Meta's said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug. - [20240510 SEL Brief](https://searchengineland.com/20240510-sel-brief-440383.md) - Published: 2024-05-10 - Last Modified: 2024-05-09 - Excerpt: Not available - [How to leverage social search for effective on-site optimization](https://searchengineland.com/how-to-leverage-social-search-for-effective-on-site-optimization-440374.md) - Published: 2024-05-10 - Last Modified: 2024-05-09 - Excerpt: Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization. - [How to navigate negative Glassdoor and Indeed company reviews](https://searchengineland.com/navigate-negative-reviews-company-440362.md) - Published: 2024-05-10 - Last Modified: 2024-05-09 - Excerpt: Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation. - [Google CEO on future of links, AI making Search quality worse](https://searchengineland.com/google-ceo-links-ai-making-search-quality-worse-440365.md) - Published: 2024-05-09 - Last Modified: 2024-05-09 - Excerpt: Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search. - [Information gain: Here’s what this new SEO ‘buzzword’ really means](https://searchengineland.com/what-information-gain-seo-means-440326.md) - Published: 2024-05-09 - Last Modified: 2024-05-08 - Excerpt: Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it. - [Optimization beyond data: Design thinking for SEO](https://searchengineland.com/design-thinking-seo-440338.md) - Published: 2024-05-09 - Last Modified: 2024-05-08 - Excerpt: Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns. - [20240509 SEL Brief](https://searchengineland.com/20240509-sel-brief-440097.md) - Published: 2024-05-09 - Last Modified: 2024-05-08 - Excerpt: Not available - [Online reputation management: Top 10 hurdles and how to overcome them](https://searchengineland.com/online-reputation-management-top-10-hurdles-and-how-to-overcome-them-440354.md) - Published: 2024-05-09 - Last Modified: 2024-05-08 - Excerpt: From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach. - [TikTok highlights its value to brands and search experience](https://searchengineland.com/tiktok-highlights-value-brands-search-experience-440351.md) - Published: 2024-05-08 - Last Modified: 2024-05-08 - Excerpt: TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned. - [Google’s huge search market share loss wasn’t real: Data revised](https://searchengineland.com/googles-huge-search-market-share-loss-wasnt-real-data-revised-440191.md) - Published: 2024-05-05 - Last Modified: 2024-05-08 - Excerpt: While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023. - [Reddit eyes potential in search ads following Google traffic gains](https://searchengineland.com/reddit-teases-search-ads-440343.md) - Published: 2024-05-08 - Last Modified: 2024-05-08 - Excerpt: Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity. - [Google is not about blue links, says ex-CEO Eric Schmidt](https://searchengineland.com/google-not-about-blue-links-eric-schmidt-440318.md) - Published: 2024-05-07 - Last Modified: 2024-05-08 - Excerpt: Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising. - [Surviving and thriving in the new Google](https://searchengineland.com/surviving-and-thriving-in-the-new-google-440325.md) - Published: 2024-05-08 - Last Modified: 2024-05-08 - Excerpt: Navigating March 2024 updates for content creation, link building, and SEO success - [20240508 SEL Brief](https://searchengineland.com/20240508-sel-brief-440313.md) - Published: 2024-05-08 - Last Modified: 2024-05-07 - Excerpt: Not available - [The SEO-UX paradox: Achieving visibility without sacrificing user delight](https://searchengineland.com/seo-ux-paradox-visibility-w-user-delight-440304.md) - Published: 2024-05-08 - Last Modified: 2024-05-07 - Excerpt: SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines. - [PPC landing pages: How to craft a winning post-click experience](https://searchengineland.com/ppc-landing-pages-post-click-experience-440297.md) - Published: 2024-05-08 - Last Modified: 2024-05-07 - Excerpt: Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience. - [Meta launches AI-powered ad creativity tools](https://searchengineland.com/meta-launches-ai-powered-ad-creativity-tools-440316.md) - Published: 2024-05-07 - Last Modified: 2024-05-07 - Excerpt: Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation. - [Report: 64% of technical SEOs believe AI isn’t a job security threat](https://searchengineland.com/technical-seo-ai-job-security-report-440312.md) - Published: 2024-05-07 - Last Modified: 2024-05-07 - Excerpt: However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies. - [Google expands Performance Max to online marketplaces](https://searchengineland.com/google-expands-performance-max-to-online-marketplaces-440168.md) - Published: 2024-05-03 - Last Modified: 2024-05-07 - Excerpt: With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace. - [A tribute to Mark Irvine](https://searchengineland.com/mark-irvine-tribute-440239.md) - Published: 2024-05-06 - Last Modified: 2024-05-07 - Excerpt: Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye. - [Google hides search results count under tools section](https://searchengineland.com/google-hides-search-results-count-under-tools-section-440299.md) - Published: 2024-05-07 - Last Modified: 2024-05-07 - Excerpt: Is the results count one step closer to fully going away? - [Google begins enforcement of site reputation abuse policy with portions of sites being delisted](https://searchengineland.com/google-begins-enforcement-of-site-reputation-abuse-policy-with-portions-of-sites-being-delisted-440294.md) - Published: 2024-05-06 - Last Modified: 2024-05-06 - Excerpt: Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions. - [20240507 SEL Brief](https://searchengineland.com/20240507-sel-brief-440287.md) - Published: 2024-05-07 - Last Modified: 2024-05-06 - Excerpt: Not available - [Unpacking Google’s 2024 E-E-A-T Knowledge Graph update](https://searchengineland.com/unpacking-google-2024-eeat-knowledge-graph-update-440224.md) - Published: 2024-05-07 - Last Modified: 2024-05-06 - Excerpt: Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success. - [How an ecommerce site increased commercial monthly organic traffic from 37K to 210K](https://searchengineland.com/ecommerce-site-increased-commercial-monthly-organic-traffic-440194.md) - Published: 2024-05-07 - Last Modified: 2024-05-06 - Excerpt: Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR. - [How Google harms search advertisers in 20 slides](https://searchengineland.com/doj-google-search-ad-price-manipulation-440207.md) - Published: 2024-05-06 - Last Modified: 2024-05-06 - Excerpt: The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising. - [SMX Advanced – Speakers](https://searchengineland.com/speakers-394145.md) - Published: 2023-03-09 - Last Modified: 2024-05-06 - Excerpt: Not available - [Google disavow link tool will go away at some point](https://searchengineland.com/google-disavow-link-tool-will-go-away-at-some-point-440205.md) - Published: 2024-05-06 - Last Modified: 2024-05-06 - Excerpt: John Mueller said, "At some point, I'm sure we'll remove it," referring to the disavow link tool in Google Search Console. - [Did Google really lose search market share to Microsoft Bing in April?](https://searchengineland.com/did-google-really-lose-search-market-share-to-microsoft-bing-in-april-440098.md) - Published: 2024-05-01 - Last Modified: 2024-05-05 - Excerpt: Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate? - [How to avoid an SEO disaster during a website redesign](https://searchengineland.com/website-redesign-avoid-seo-disaster-440169.md) - Published: 2024-05-06 - Last Modified: 2024-05-03 - Excerpt: Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign. - [20240506 SEL Brief](https://searchengineland.com/20240506-sel-brief-440094.md) - Published: 2024-05-06 - Last Modified: 2024-05-03 - Excerpt: Not available - [How to uncover hidden gems in your paid search accounts](https://searchengineland.com/paid-search-account-hidden-gems-440160.md) - Published: 2024-05-06 - Last Modified: 2024-05-03 - Excerpt: Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns. - [Google unveils new ways to reach streaming audiences](https://searchengineland.com/google-unveils-new-ways-to-reach-streaming-audiences-440184.md) - Published: 2024-05-03 - Last Modified: 2024-05-03 - Excerpt: Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360) - [Retail Trends Masterclass: Consumer behavior is changing, is your marketing?](https://searchengineland.com/retail-trends-masterclass-consumer-behavior-is-changing-is-your-marketing-440180.md) - Published: 2024-05-03 - Last Modified: 2024-05-03 - Excerpt: Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes. - [3 key observations about the Google March 2024 core update](https://searchengineland.com/google-march-2024-core-update-key-observations-440148.md) - Published: 2024-05-03 - Last Modified: 2024-05-03 - Excerpt: Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites. - [20240503 SEL Brief](https://searchengineland.com/20240503-sel-brief-440145.md) - Published: 2024-05-03 - Last Modified: 2024-05-02 - Excerpt: Not available - [Localized SERPs: Winning traffic and leads with service area pages](https://searchengineland.com/localized-serps-traffic-leads-service-area-pages-440129.md) - Published: 2024-05-03 - Last Modified: 2024-05-02 - Excerpt: Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing. - [Effort shaming: Balancing work ethic and burnout in marketing](https://searchengineland.com/effort-shaming-440137.md) - Published: 2024-05-03 - Last Modified: 2024-05-02 - Excerpt: Here’s how to foster a healthier work culture that values both mental well-being and individual motivations. - [Google, DOJ make closing arguments in antitrust trial](https://searchengineland.com/google-doj-closing-arguments-begin-440144.md) - Published: 2024-05-02 - Last Modified: 2024-05-02 - Excerpt: The stage is set for a monumental court decision that could shake up the search industry – or result in status quo. - [Small review site lost 91% of its Google traffic to affiliate-focused SEO content](https://searchengineland.com/review-site-google-traffic-affiliate-seo-content-440143.md) - Published: 2024-05-02 - Last Modified: 2024-05-02 - Excerpt: Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again. - [Google restricts promotion of deep fake sexual content](https://searchengineland.com/google-restricts-promotion-deep-fake-sexual-content-440141.md) - Published: 2024-05-02 - Last Modified: 2024-05-02 - Excerpt: These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30. - [7 ways to use the ‘inspect element’ tool for SEO](https://searchengineland.com/use-inspect-element-seo-440107.md) - Published: 2024-05-02 - Last Modified: 2024-05-02 - Excerpt: Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more. - [How to overcome the top 3 objections to YouTube video ads](https://searchengineland.com/overcome-youtube-video-ads-objections-440101.md) - Published: 2024-05-02 - Last Modified: 2024-05-02 - Excerpt: Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising. - [20240502 SEL Brief](https://searchengineland.com/20240502-sel-brief-440093.md) - Published: 2024-05-02 - Last Modified: 2024-05-01 - Excerpt: Not available - [The future of search is social](https://searchengineland.com/the-future-of-search-is-social-440089.md) - Published: 2024-05-01 - Last Modified: 2024-04-30 - Excerpt: Learn how a strategic approach to social media can help brands drive significant bottom-line results - [20240501 SEL Brief](https://searchengineland.com/20240501-sel-brief-440087.md) - Published: 2024-05-01 - Last Modified: 2024-04-30 - Excerpt: Not available - [6 ways to use AI for paid search account restructuring](https://searchengineland.com/ai-paid-search-account-restructuring-440050.md) - Published: 2024-05-01 - Last Modified: 2024-04-30 - Excerpt: Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy. - [How to boost your marketing revenue with personalization, connectivity and data ](https://searchengineland.com/personalization-connectivity-data-revenue-440067.md) - Published: 2024-05-01 - Last Modified: 2024-04-30 - Excerpt: Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences. - [Reminder: New Google Search reputation abuse policy starts soon](https://searchengineland.com/google-search-reputation-abuse-policy-coming-soon-440086.md) - Published: 2024-04-30 - Last Modified: 2024-04-30 - Excerpt: Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5. - [Google Ads will pause low-activity keywords starting in June](https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085.md) - Published: 2024-04-30 - Last Modified: 2024-04-30 - Excerpt: Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months. - [Google Ads will automatically start pausing ad groups with low activity](https://searchengineland.com/google-pause-ad-groups-low-activity-438076.md) - Published: 2024-03-01 - Last Modified: 2024-04-30 - Excerpt: Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks. - [20240430 SEL Brief](https://searchengineland.com/20240430-sel-brief-440033.md) - Published: 2024-04-30 - Last Modified: 2024-04-29 - Excerpt: Not available - [How to transform your Google Ads headlines with anti-audiences](https://searchengineland.com/transform-google-ads-headlines-anti-audiences-440004.md) - Published: 2024-04-30 - Last Modified: 2024-04-29 - Excerpt: Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects. - [Optimizing for INP, the new Core Web Vitals metric](https://searchengineland.com/optimizing-inp-interaction-to-next-paint-440017.md) - Published: 2024-04-30 - Last Modified: 2024-04-29 - Excerpt: Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness. - [The future of SEO in an AI-powered world](https://searchengineland.com/future-seo-ai-powered-world-440023.md) - Published: 2024-04-30 - Last Modified: 2024-04-29 - Excerpt: As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content? - [Google adds 6 new AI features for Performance Max](https://searchengineland.com/google-performance-max-new-ai-features-440031.md) - Published: 2024-04-29 - Last Modified: 2024-04-29 - Excerpt: New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more. - [Number of concerns over Google Privacy Sandbox grow to 111](https://searchengineland.com/google-privacy-sandbox-concerns-grow-report-440030.md) - Published: 2024-04-29 - Last Modified: 2024-04-29 - Excerpt: The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025. - [Microsoft makes Copilot available to all advertisers](https://searchengineland.com/microsoft-brings-copilot-to-the-advertising-platform-for-all-440026.md) - Published: 2024-04-29 - Last Modified: 2024-04-29 - Excerpt: Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities. - [Top 5 paid search B2B lead gen strategies for 2024](https://searchengineland.com/paid-search-b2b-lead-gen-strategies-439985.md) - Published: 2024-04-29 - Last Modified: 2024-04-28 - Excerpt: Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation. - [Study: 56% of Google’s top three positions are held by ccTLDs](https://searchengineland.com/study-56-of-googles-top-three-positions-are-held-by-cctlds-439988.md) - Published: 2024-04-29 - Last Modified: 2024-04-28 - Excerpt: An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs. - [Google March 2024 core update rollout is now complete](https://searchengineland.com/google-march-2024-core-update-rollout-is-now-complete-438713.md) - Published: 2024-04-26 - Last Modified: 2024-04-26 - Excerpt: The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content. - [20240429 SEL Brief](https://searchengineland.com/20240429-sel-brief-439851.md) - Published: 2024-04-29 - Last Modified: 2024-04-26 - Excerpt: Not available - [Google Publisher Center to stop allowing you to add publications](https://searchengineland.com/google-publisher-center-to-stop-allowing-you-to-add-publications-439978.md) - Published: 2024-04-25 - Last Modified: 2024-04-26 - Excerpt: Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible. - [Google Search revenue increases 14% YoY to $46 billion](https://searchengineland.com/google-search-revenue-increases-14-yoy-to-46-billion-440001.md) - Published: 2024-04-26 - Last Modified: 2024-04-26 - Excerpt: Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue. - [SMX Advanced – Why attend](https://searchengineland.com/why-attend-394149.md) - Published: 2023-03-09 - Last Modified: 2024-04-26 - Excerpt: Not available - [Google CEO says AI overviews are increasing Search usage](https://searchengineland.com/google-ceo-says-ai-overviews-are-increasing-search-usage-439983.md) - Published: 2024-04-26 - Last Modified: 2024-04-26 - Excerpt: Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai. - [Search is evolving toward SGE, says Google CEO Sundar Pichai](https://searchengineland.com/google-ceo-on-the-evolution-of-search-and-sge-439624.md) - Published: 2024-04-11 - Last Modified: 2024-04-26 - Excerpt: Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information. - [20240426 SEL Brief](https://searchengineland.com/20240426-sel-brief-439981.md) - Published: 2024-04-26 - Last Modified: 2024-04-25 - Excerpt: Not available - [Meta ad revenue jumps 27% in Q1 2024](https://searchengineland.com/metas-ad-revenue-jumps-27-in-q1-2024-439977.md) - Published: 2024-04-25 - Last Modified: 2024-04-25 - Excerpt: Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg. - [6 things you should do after a Google core update rollout completes](https://searchengineland.com/google-core-update-what-to-do-439940.md) - Published: 2024-04-26 - Last Modified: 2024-04-25 - Excerpt: A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery. - [Bill requiring TikTok sale or ban becomes law in U.S.](https://searchengineland.com/tiktok-sell-or-ban-bill-becomes-law-439878.md) - Published: 2024-04-24 - Last Modified: 2024-04-25 - Excerpt: TikTok says the measure, signed into law by President Joe Biden today, is unconstitutional and plans to challenge it in court. - [How to launch a product-led SEO strategy](https://searchengineland.com/launch-product-led-seo-strategy-439949.md) - Published: 2024-04-26 - Last Modified: 2024-04-25 - Excerpt: Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy. - [Perplexity AI: Exploring AI-powered search beyond Google](https://searchengineland.com/perplexity-ai-exploring-ai-powered-search-beyond-google-439879.md) - Published: 2024-04-25 - Last Modified: 2024-04-25 - Excerpt: Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more. - [Is optimizing for one specific keyword an outdated SEO practice?](https://searchengineland.com/optimizing-specific-keyword-seo-439875.md) - Published: 2024-04-25 - Last Modified: 2024-04-24 - Excerpt: Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic. - [20240425 SEL Brief](https://searchengineland.com/20240425-sel-brief-439685.md) - Published: 2024-04-25 - Last Modified: 2024-04-24 - Excerpt: Not available - [Report: Google Search CPC up 13% YoY; ad spend growth slowing](https://searchengineland.com/report-google-search-cpc-up-13-yoy-ad-spend-growth-slowing-439860.md) - Published: 2024-04-24 - Last Modified: 2024-04-24 - Excerpt: Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground. - [Head of Google Search demands urgency as growth slows](https://searchengineland.com/google-search-urgency-growth-slows-439874.md) - Published: 2024-04-24 - Last Modified: 2024-04-24 - Excerpt: Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'. - [Reddit introduces Dynamic Product Ads](https://searchengineland.com/reddit-introduces-dynamic-product-ads-439868.md) - Published: 2024-04-24 - Last Modified: 2024-04-24 - Excerpt: Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in. - [Google delays third-party cookie phase-out to 2025 (maybe)](https://searchengineland.com/google-third-party-cookie-phase-out-third-delay-439864.md) - Published: 2024-04-24 - Last Modified: 2024-04-24 - Excerpt: For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser. - [3 ways to target your PPC competitors’ audience](https://searchengineland.com/target-ppc-competitors-audience-439843.md) - Published: 2024-04-24 - Last Modified: 2024-04-23 - Excerpt: Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert. - [20240424 SEL Brief](https://searchengineland.com/20240424-sel-brief-439850.md) - Published: 2024-04-24 - Last Modified: 2024-04-23 - Excerpt: Not available - [Best of SearchBot: Create a recovery strategy for a site hit by a Google core update](https://searchengineland.com/searchbot-recovery-strategy-google-algorithim-update-439554.md) - Published: 2024-04-23 - Last Modified: 2024-04-23 - Excerpt: We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update. - [Google accused of anti-competitive tactics by Japanese regulator](https://searchengineland.com/google-anti-competitive-tactics-japan-439857.md) - Published: 2024-04-23 - Last Modified: 2024-04-23 - Excerpt: Google used tactics that hindered Yahoo Japan's ability to compete in targeted search ads, according to Japan's Fair Trade Commission. - [The Performance Max playbook: Best practices and emerging tactics for 2024](https://searchengineland.com/the-performance-max-playbook-best-practices-and-emerging-tactics-for-2024-439585.md) - Published: 2024-04-11 - Last Modified: 2024-04-23 - Excerpt: Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking. - [Google search CPCs up 9%, pushing ad spend up 17%](https://searchengineland.com/google-search-ads-cpc-spend-436959.md) - Published: 2024-01-29 - Last Modified: 2024-04-23 - Excerpt: As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive. - [Google Chrome IP masking could radically impact search advertising](https://searchengineland.com/google-chrome-ip-masking-439820.md) - Published: 2024-04-22 - Last Modified: 2024-04-23 - Excerpt: Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. - [20240423 SEL Brief](https://searchengineland.com/20240423-sel-brief-439828.md) - Published: 2024-04-23 - Last Modified: 2024-04-22 - Excerpt: Not available - [6 vital lenses for effective keyword research](https://searchengineland.com/effective-keyword-research-lenses-439777.md) - Published: 2024-04-23 - Last Modified: 2024-04-22 - Excerpt: Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. - [Meta AI adds Google Search results](https://searchengineland.com/meta-ai-google-search-results-439825.md) - Published: 2024-04-22 - Last Modified: 2024-04-22 - Excerpt: Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers. - [Airbnb dominates in search sentiment report](https://searchengineland.com/airbnb-search-sentiment-report-439799.md) - Published: 2024-04-22 - Last Modified: 2024-04-22 - Excerpt: The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment. - [SMX Advanced – FAQ](https://searchengineland.com/faq-394147.md) - Published: 2023-03-09 - Last Modified: 2024-04-22 - Excerpt: Not available - [SMX Advanced – Speaker resources](https://searchengineland.com/speaker-resources-394184.md) - Published: 2023-03-10 - Last Modified: 2024-04-22 - Excerpt: Not available - [SearchCap: The Day In Search, March 14, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-14-2012-115154.md) - Published: 2012-03-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [Faking A Breadcrumb Trail To Stand Out On Google](https://searchengineland.com/faking-a-breadcrumb-trail-to-stand-out-on-google-119277.md) - Published: 2012-04-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 16, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-16-2012-115697.md) - Published: 2012-03-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 23, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-23-2012-119301.md) - Published: 2012-04-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 20, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-20-2012-116082.md) - Published: 2012-03-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic](https://searchengineland.com/google-change-may-turn-search-traffic-into-referral-traffic-116085.md) - Published: 2012-03-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 21, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-21-2012-116229.md) - Published: 2012-03-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 24, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-24-2012-119447.md) - Published: 2012-04-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 22, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-22-2012-116353.md) - Published: 2012-03-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 23, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-23-2012-116442.md) - Published: 2012-03-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [Site Performance, Subscriber Stats & Robots.txt Tool Removed From Google Webmaster Tools](https://searchengineland.com/site-performance-subscriber-stats-robots-txt-tool-removed-from-google-webmaster-tools-119460.md) - Published: 2012-04-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 26, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-26-2012-116605.md) - Published: 2012-03-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 27, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-27-2012-116691.md) - Published: 2012-03-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 1, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-1-2012-119994.md) - Published: 2012-05-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 28, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-28-2012-116765.md) - Published: 2012-03-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 29, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-29-2012-116889.md) - Published: 2012-03-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google’s (Not Provided) Impacting More Than Just SEO Sites](https://searchengineland.com/googles-not-provided-impacting-more-than-just-seo-sites-120144.md) - Published: 2012-05-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Video Update: Larger Previews, Infinite Scroll & Related Content](https://searchengineland.com/bing-video-update-larger-previews-infinite-scroll-related-content-117016.md) - Published: 2012-03-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 4, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-4-2012-120368.md) - Published: 2012-05-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google’s Gags Go Worldwide For April Fool’s Day 2012](https://searchengineland.com/googles-gags-go-worldwide-for-april-fools-day-2012-117046.md) - Published: 2012-04-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 2, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-2-2012-117226.md) - Published: 2012-04-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 9, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-9-2012-120729.md) - Published: 2012-05-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 3, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-3-2012-117289.md) - Published: 2012-04-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 10, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-10-2012-120937.md) - Published: 2012-05-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 5, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-5-2012-117587.md) - Published: 2012-04-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 11, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-11-2012-121066.md) - Published: 2012-05-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 9, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-9-2012-117763.md) - Published: 2012-04-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 14, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-12-2012-121332.md) - Published: 2012-05-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 13, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-13-2012-118336.md) - Published: 2012-04-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame](https://searchengineland.com/dropped-in-rankings-google-mistake-over-parked-domains-118979.md) - Published: 2012-04-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 19, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-19-2012-119064.md) - Published: 2012-04-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 18, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-18-2012-121913.md) - Published: 2012-05-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 21, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-21-2012-122029.md) - Published: 2012-05-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 22, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-22-2012-122153.md) - Published: 2012-05-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing’s Visual Search Is Gone (Has Been For A While, Actually)](https://searchengineland.com/bings-visual-search-is-gone-122166.md) - Published: 2012-05-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 23, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-23-2012-122274.md) - Published: 2012-05-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [10 Blue Links Be Gone: Yahoo Axis Offers Browser & Visual Search Experience](https://searchengineland.com/ten-blue-links-be-gone-yahoo-introduces-browser-and-visual-search-experience-axis-122282.md) - Published: 2012-05-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 25, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-25-2012-122487.md) - Published: 2012-05-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [First Report Of Google Penguin Recovery](https://searchengineland.com/first-report-of-google-penguin-recovery-122700.md) - Published: 2012-05-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 31, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-31-2012-123118.md) - Published: 2012-05-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 1, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-1-2012-123200.md) - Published: 2012-06-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 4, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-4-2012-123414.md) - Published: 2012-06-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More](https://searchengineland.com/live-blog-you-a-with-matt-cutts-at-smx-advanced-123513.md) - Published: 2012-06-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 11, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-11-2012-124371.md) - Published: 2012-06-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced](https://searchengineland.com/the-latest-on-googles-hreflang-tag-other-learnings-from-international-search-summit-smx-advanced-124206.md) - Published: 2012-06-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 12, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-12-2012-124509.md) - Published: 2012-06-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 14, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-14-2012-124767.md) - Published: 2012-06-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 18, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-18-2012-125292.md) - Published: 2012-06-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 20, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-20-2012-125576.md) - Published: 2012-06-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing’s Image Search Gets A New Look, Updated Features](https://searchengineland.com/bings-image-search-gets-a-new-look-updated-features-125625.md) - Published: 2012-06-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 21, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-21-2012-125658.md) - Published: 2012-06-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 22, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-22-2012-125809.md) - Published: 2012-06-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 25, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-25-2012-125943.md) - Published: 2012-06-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 26, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-26-2012-126062.md) - Published: 2012-06-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 28, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-28-2012-126245.md) - Published: 2012-06-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 29, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-29-2012-126390.md) - Published: 2012-06-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 2, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-2-2012-126481.md) - Published: 2012-07-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 3, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-3-2012-126600.md) - Published: 2012-07-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 6, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-6-2012-126960.md) - Published: 2012-07-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Tests Adding Analytics Data To AdWords](https://searchengineland.com/google-testing-adding-analytics-data-to-adwords-127601.md) - Published: 2012-07-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 13, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-13-2012-127613.md) - Published: 2012-07-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 16, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-16-2012-127764.md) - Published: 2012-07-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 18, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-18-2012-127961.md) - Published: 2012-07-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 24, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-24-2012-128521.md) - Published: 2012-07-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 25, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-25-2012-128636.md) - Published: 2012-07-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 26, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-26-2012-128702.md) - Published: 2012-07-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [AdWords Remarketing Gets Tag Makeover, New Features](https://searchengineland.com/adwords-remarketing-gets-tag-makeover-new-features-128801.md) - Published: 2012-07-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 27, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-27-2012-128815.md) - Published: 2012-07-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 30, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-30-2012-128970.md) - Published: 2012-07-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 31, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-31-2012-129140.md) - Published: 2012-07-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 10, 2012](https://searchengineland.com/searchcap-the-day-in-search-august-10-2012-130156.md) - Published: 2012-08-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 13, 2012](https://searchengineland.com/searchcap-the-day-in-search-august-13-2012-130443.md) - Published: 2012-08-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Updates Image Design Again: Dim Background, Faster Load Speed & More](https://searchengineland.com/bing-updates-image-design-again-dim-background-faster-load-speed-more-142839.md) - Published: 2012-12-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Baidu Testing Facial Recognition Search; Similar To Google’s “Search By Image”](https://searchengineland.com/baidu-testing-a-facial-recognition-search-similar-to-googles-search-by-image-144169.md) - Published: 2013-01-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [Blekko Launches New Tablet Search Engine “Izik”](https://searchengineland.com/blekko-launches-new-tablet-search-engine-izik-144210.md) - Published: 2013-01-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 28, 2013](https://searchengineland.com/searchcap-the-day-in-search-january-28-2013-146586.md) - Published: 2013-01-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 29, 2013](https://searchengineland.com/searchcap-the-day-in-search-january-29-2013-146731.md) - Published: 2013-01-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 30, 2013](https://searchengineland.com/searchcap-the-day-in-search-january-30-2013-146824.md) - Published: 2013-01-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results](https://searchengineland.com/bug-turns-google-anti-safesearch-on-provides-all-porn-148115.md) - Published: 2013-02-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 4, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-4-2013-150507.md) - Published: 2013-03-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 5, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-5-2013-150674.md) - Published: 2013-03-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 6, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-6-2013-150744.md) - Published: 2013-03-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 11, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-11-2013-151238.md) - Published: 2013-03-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 12, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-12-2013-151371.md) - Published: 2013-03-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 13, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-13-2013-151521.md) - Published: 2013-03-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 14, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-14-2013-151655.md) - Published: 2013-03-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 18, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-18-2013-152028.md) - Published: 2013-03-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 19, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-19-2013-152274.md) - Published: 2013-03-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search](https://searchengineland.com/google-adds-publisher-opt-out-tool-153015.md) - Published: 2013-03-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 26, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-26-2013-153167.md) - Published: 2013-03-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 27, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-27-2013-153343.md) - Published: 2013-03-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 29, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-29-2013-153761.md) - Published: 2013-03-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”](https://searchengineland.com/bing-our-search-results-do-not-infect-users-malware-study-was-wrong-156338.md) - Published: 2013-04-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Experimenting With New Related Image Search Interface](https://searchengineland.com/google-expirementing-wtih-related-image-search-interface-156415.md) - Published: 2013-04-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 1, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-1-2013-157994.md) - Published: 2013-05-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 2, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-2-2013-158101.md) - Published: 2013-05-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 10, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-10-2013-158982.md) - Published: 2013-05-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 13, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-13-2013-159308.md) - Published: 2013-05-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 14, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-14-2013-159514.md) - Published: 2013-05-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 15, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-15-2013-159717.md) - Published: 2013-05-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 16, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-16-2013-159898.md) - Published: 2013-05-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 17, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-17-2013-160002.md) - Published: 2013-05-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 22, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-22-2013-160614.md) - Published: 2013-05-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [“My Photos” — Google Now Lets Find Your Google+ Photos Within Search](https://searchengineland.com/google-images-now-lets-you-search-your-private-google-photos-160731.md) - Published: 2013-05-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 24, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-24-2013-160979.md) - Published: 2013-05-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 6, 2013](https://searchengineland.com/searchcap-the-day-in-search-june-6-2013-162215.md) - Published: 2013-06-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 7, 2013](https://searchengineland.com/searchcap-the-day-in-search-june-7-2013-162406.md) - Published: 2013-06-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Image Search Adds Arrows To Browse Through Image Thumbnails](https://searchengineland.com/google-image-search-adds-arrows-to-browse-through-image-thumbnails-163153.md) - Published: 2013-06-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 13, 2013](https://searchengineland.com/searchcap-the-day-in-search-june-13-2013-163213.md) - Published: 2013-06-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 12, 2013](https://searchengineland.com/searchcap-the-day-in-search-july-12-2013-166698.md) - Published: 2013-07-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 15, 2013](https://searchengineland.com/searchcap-the-day-in-search-july-15-2013-166834.md) - Published: 2013-07-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 17, 2013](https://searchengineland.com/searchcap-the-day-in-search-july-17-2013-167126.md) - Published: 2013-07-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing: Here’s 7 Ways Our Image Search Is Better Than Google](https://searchengineland.com/bing-heres-7-ways-our-image-search-is-better-than-google-170503.md) - Published: 2013-08-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Updates iPhone App With New Homepage Menu, Improved Sharing & More](https://searchengineland.com/bing-updates-iphone-app-with-new-homepage-menu-improved-sharing-more-172057.md) - Published: 2013-09-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Adds Pinterest Boards To Image Search](https://searchengineland.com/bing-adds-pinterest-boards-to-image-search-173331.md) - Published: 2013-10-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Authorship Launches Within Image Search](https://searchengineland.com/google-authorship-launches-within-image-search-173424.md) - Published: 2013-10-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [European Publishers File New Antitrust Complaints Over Google News & Images](https://searchengineland.com/european-publishers-file-new-antitrust-complaints-over-google-news-images-176980.md) - Published: 2013-11-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [Confirmed: Google Reduces Authorship Rich Snippets In Search Results](https://searchengineland.com/confirmed-google-reduces-authorship-rich-snippets-in-search-results-180313.md) - Published: 2013-12-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Again Updates iOS App With Improved Maps Integration](https://searchengineland.com/google-again-updates-search-app-for-ios-with-improved-maps-integration-180375.md) - Published: 2013-12-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing’s New “Image Match” Button Helps Locate Images Of Varying Resolutions & Sizes](https://searchengineland.com/bings-new-image-match-button-makes-image-searches-186538.md) - Published: 2014-03-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 13, 2014](https://searchengineland.com/searchcap-day-search-march-13-2014-186615.md) - Published: 2014-03-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing: Again, Why We Are Better Than Google At Image Search](https://searchengineland.com/bing-better-google-image-search-189744.md) - Published: 2014-04-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features](https://searchengineland.com/duckduckgo-releases-new-beta-site-redesigned-look-added-features-190565.md) - Published: 2014-05-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [Flickr Makes Creative Commons Image Search Easier](https://searchengineland.com/flickr-makes-creative-commons-image-search-easier-191592.md) - Published: 2014-05-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [DuckDuckGo Relaunches & Starts To Look Like A Real Search Engine](https://searchengineland.com/duckduckgo-relaunches-starts-look-like-real-search-engine-191997.md) - Published: 2014-05-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?](https://searchengineland.com/google-search-ads-lift-brand-awareness-study-194395.md) - Published: 2014-06-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Find Cat Pictures Quicker: Imgur Rolls Out A New Look With Advanced Image Search](https://searchengineland.com/find-cat-pictures-quicker-imgur-rolls-new-look-advanced-image-search-197118.md) - Published: 2014-07-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site](https://searchengineland.com/bings-image-search-widget-lets-embed-image-results-web-site-201513.md) - Published: 2014-08-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [Baidu To Build Computer Cluster 100X More Powerful Than The “Google Brain”](https://searchengineland.com/baidu-build-computer-cluster-100x-powerful-google-brain-202477.md) - Published: 2014-09-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution](https://searchengineland.com/bing-image-search-updates-include-touch-friendly-result-pages-adapt-screen-size-resolution-203610.md) - Published: 2014-09-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Glitch Causes Either Just Ads Or Just Organic Listings To Display On Search Results](https://searchengineland.com/bing-glitch-ads-organic-only-search-results-205880.md) - Published: 2014-10-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Images Adds Animated GIF Filter](https://searchengineland.com/bing-images-adds-animated-gif-filter-207036.md) - Published: 2014-10-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Insights Integrated Into Microsoft Office Word Online](https://searchengineland.com/bing-insights-integrated-microsoft-office-word-online-210736.md) - Published: 2014-12-11 - Last Modified: 2024-04-19 - Excerpt: Office Word Online adds Bing Insights to your document creation process. - [Bing Listens: New Site Serves As A Suggestion Box For Bing Users](https://searchengineland.com/bing-listens-new-site-serves-suggestion-box-bing-users-216167.md) - Published: 2015-03-05 - Last Modified: 2024-04-19 - Excerpt: Bing already has close to 100 user-submitted ideas to improve its search engine. Will it act on any of them? - [Bing Tests New “Favorites” Feature That Lets Users Bookmark Images](https://searchengineland.com/bing-tests-new-favorites-feature-that-lets-users-bookmark-images-216850.md) - Published: 2015-03-13 - Last Modified: 2024-04-19 - Excerpt: Still in beta, the new feature is available only for users signed in to their accounts on a desktop. - [Bing Image Search Redesigned To Add More Image Details To The Results](https://searchengineland.com/bing-image-search-redesigned-to-add-more-image-details-to-the-results-218276.md) - Published: 2015-04-09 - Last Modified: 2024-04-19 - Excerpt: Bing launches a new upgrade to their image search, adding a lot more useful image search options and details. - [Bing Image Search Adds Bubbles To Improve The Mobile Search Experience](https://searchengineland.com/bing-image-search-adds-bubbles-to-improve-the-mobile-search-experience-219034.md) - Published: 2015-04-16 - Last Modified: 2024-04-19 - Excerpt: Bing reimagines the mobile image search experience with intelligent groups for your searches, by bubbling your search queries. - [Bing iPhone App Gets A Refresh With New Privacy Controls, Image Search Results & More Emojis](https://searchengineland.com/bing-iphone-app-gets-a-refresh-with-new-privacy-controls-image-search-results-more-emojis-219120.md) - Published: 2015-04-17 - Last Modified: 2024-04-19 - Excerpt: Updates make it possible to launch apps from the search results page, enable a "Privacy Search" mode, view video snippets inline and more. - [Bing Shares How Image Search Algorithm Works; Says 59% Of Web Images Have Duplicates](https://searchengineland.com/bing-shares-how-their-image-search-algorithm-works-adding-59-of-images-on-the-web-have-duplicates-219546.md) - Published: 2015-04-22 - Last Modified: 2024-04-19 - Excerpt: Want to understand how Bing ranks and shows data on images within Bing Image search? - [Bing Integrates “How Old?” Robot Feature Into Image Search](https://searchengineland.com/bing-integrates-how-old-robot-feature-into-image-search-221695.md) - Published: 2015-05-27 - Last Modified: 2024-04-19 - Excerpt: Bing Image Search experiments with guessing at the age of the people in their image search results. Give it a try at How-Old.net or on Bing Image Search. - [Google Confirms Adding New Image Search Filter Buttons To Mobile](https://searchengineland.com/google-confirms-adding-new-image-search-filter-buttons-to-mobile-228954.md) - Published: 2015-08-25 - Last Modified: 2024-04-19 - Excerpt: Google Image Search has added large buttons that let you filter your image searches with a press of a thumb on your mobile phone. - [Bing Just Made Finding Recipes Easier With Its New Recipe Badge](https://searchengineland.com/bing-just-made-finding-recipes-easier-with-its-new-recipe-badge-233364.md) - Published: 2015-10-14 - Last Modified: 2024-04-19 - Excerpt: Then tiny chefs hat in the bottom left corner of images marks which food photos are attached to recipes posted online. - [Bing Images Launches “Places To Buy” For Holiday Shopping Season](https://searchengineland.com/bing-images-launches-places-to-buy-for-holiday-shopping-season-236887.md) - Published: 2015-11-24 - Last Modified: 2024-04-19 - Excerpt: Two new Bing image search features let users compare product prices, get product recommendations based on favorited images. - [Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support](https://searchengineland.com/bing-ios-app-gets-barcode-scanner-for-in-store-price-comparison-uber-integration-animated-gif-support-238704.md) - Published: 2015-12-16 - Last Modified: 2024-04-19 - Excerpt: Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app. - [Dark search, dark social & everything in between](https://searchengineland.com/dark-search-dark-social-everything-246652.md) - Published: 2016-04-05 - Last Modified: 2024-04-19 - Excerpt: Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic. - [Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]](https://searchengineland.com/google-drove-95-percent-us-smartphone-paid-search-clicks-q1-merkle-247731.md) - Published: 2016-04-19 - Last Modified: 2024-04-19 - Excerpt: Product listing ads continue to drive growth with added exposure on mobile and search partners. - [Copyright bully Getty Images complains to EU that Google coerced it into image search](https://searchengineland.com/copyright-bully-getty-images-complains-eu-google-forced-image-search-248187.md) - Published: 2016-04-27 - Last Modified: 2024-04-19 - Excerpt: Company says high-res image search results have harmed traffic and revenues. - [Bing app for iOS brings image-based searching to iPhones](https://searchengineland.com/bing-brings-image-based-search-iphone-app-248605.md) - Published: 2016-05-03 - Last Modified: 2024-04-19 - Excerpt: Image search feature has potential to be quite useful, but needs improvement. - [Apple brings Siri to Mac, new exposure for non-Google search engines](https://searchengineland.com/siri-comes-to-mac-251713.md) - Published: 2016-06-13 - Last Modified: 2024-04-19 - Excerpt: Soon, you will finally be able to search the web from your Mac desktop -- and Google won't be a default provider. - [Carousels of Google Shopping ads spotted on YouTube](https://searchengineland.com/google-shopping-ads-carousel-youtube-262662.md) - Published: 2016-11-07 - Last Modified: 2024-04-19 - Excerpt: Testing an expansion of Shopping Ads on YouTube. - [Bing’s ‘My Saves’ feature lets users save video, image and shopping searches across devices](https://searchengineland.com/bings-saves-feature-lets-users-save-video-image-shopping-searches-across-devices-263566.md) - Published: 2016-11-16 - Last Modified: 2024-04-19 - Excerpt: The new feature lets users save an image, video or shopping search result to their "My Saves" folder which can be accessed across mobile devices and desktop. - [AMP results now showing in Google Image Search](https://searchengineland.com/amp-results-now-showing-google-image-search-265543.md) - Published: 2016-12-15 - Last Modified: 2024-04-19 - Excerpt: AMP is now showing up in the mobile Google Image search results. - [2016: The year in paid search (A year of massive change!)](https://searchengineland.com/2016-paid-search-biggest-changes-266326.md) - Published: 2016-12-29 - Last Modified: 2024-04-19 - Excerpt: This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search. - [Google announces similar items schema for image search on mobile](https://searchengineland.com/google-announces-similar-items-schema-image-search-mobile-272918.md) - Published: 2017-04-10 - Last Modified: 2024-04-19 - Excerpt: New search feature covers small group of product types now, but Google says it will expand in the coming months. - [Google image search adds ‘style ideas’ after ‘similar items’ goes live](https://searchengineland.com/google-image-search-adds-style-ideas-similar-items-goes-live-earlier-week-273150.md) - Published: 2017-04-14 - Last Modified: 2024-04-19 - Excerpt: Google says with the new image search feature, they can "help boost your search style IQ." - [6 key paid search trends from Merkle’s Q1 2017 report](https://searchengineland.com/paid-search-trends-merkle-q1-2017-274043.md) - Published: 2017-04-28 - Last Modified: 2024-04-19 - Excerpt: Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more. - [Bing Visual Search lets you search specific objects within images](https://searchengineland.com/bing-visual-search-lets-search-specific-objects-within-images-276156.md) - Published: 2017-06-01 - Last Modified: 2024-04-19 - Excerpt: Bing joins Google, Pinterest and others in upgrading its image search capabilities. - [Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu](https://searchengineland.com/google-adds-new-save-bookmarking-feature-can-access-new-hamburger-menu-280086.md) - Published: 2017-08-02 - Last Modified: 2024-04-19 - Excerpt: Google makes another attempt at allowing users to save their search results to a single location. - [Bing announces AI-powered new ‘intelligent search’ features](https://searchengineland.com/bing-announces-ai-powered-new-intelligent-search-features-288363.md) - Published: 2017-12-14 - Last Modified: 2024-04-19 - Excerpt: None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating. - [Bing explains how AI-powered intelligent answers can show users two points of view for the same query](https://searchengineland.com/bing-adds-multi-perspective-intelligent-answers-search-results-291369.md) - Published: 2018-02-06 - Last Modified: 2024-04-19 - Excerpt: Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results. - [Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search](https://searchengineland.com/google-chrome-extensions-bringing-back-view-image-search-image-buttons-google-image-search-292364.md) - Published: 2018-02-19 - Last Modified: 2024-04-19 - Excerpt: Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality. - [Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources](https://searchengineland.com/bing-intelligent-search-capabilities-continue-to-expand-include-facts-from-multiple-sources-295131.md) - Published: 2018-03-26 - Last Modified: 2024-04-19 - Excerpt: Bing also shares more about the platform it built to power intelligent search. - [Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL](https://searchengineland.com/google-analytics-shows-how-to-find-google-image-search-traffic-when-google-images-changes-the-referral-url-304165.md) - Published: 2018-08-21 - Last Modified: 2024-04-19 - Excerpt: Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post. - [Google debuts Shoppable Image ads, video in Shopping Showcase ads](https://searchengineland.com/google-debuts-shoppable-image-ads-video-in-shopping-showcase-ads-305360.md) - Published: 2018-09-14 - Last Modified: 2024-04-19 - Excerpt: The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. - [Bing improves visual search, adds educational carousel, American Sign Language and NFL answers](https://searchengineland.com/bing-improves-visual-search-adds-educational-carousel-american-sign-language-and-nfl-answers-305521.md) - Published: 2018-09-18 - Last Modified: 2024-04-19 - Excerpt: Microsoft's search engine adds a robust image search feature and educational results just in time for the school year. - [Ask the SMXperts — Page speed, site migrations and crawling](https://searchengineland.com/ask-the-smxpert-page-speed-site-migrations-and-crawling-305486.md) - Published: 2018-09-18 - Last Modified: 2024-04-19 - Excerpt: Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations. - [Google announces cards, discovery tools, revamped image search at 20th anniversary event](https://searchengineland.com/google-announces-cards-discovery-tools-revamped-image-search-at-20th-anniversary-event-305858.md) - Published: 2018-09-24 - Last Modified: 2024-04-19 - Excerpt: Most of the new features were for mobile devices and focused on structured data and machine learning. - [Bing adds election information, redesigns image search, provides NFL answers, and word of the day](https://searchengineland.com/bing-adds-election-information-redesigns-image-search-provides-nfl-answers-and-word-of-the-day-307383.md) - Published: 2018-10-30 - Last Modified: 2024-04-19 - Excerpt: Bing highlights some search features that are popular during the upcoming season. - [Demystifying Google’s guide to clicks, impressions and position in Google Search Console](https://searchengineland.com/demystifying-googles-guide-to-clicks-impressions-and-position-in-google-search-console-310546.md) - Published: 2019-01-16 - Last Modified: 2024-04-19 - Excerpt: Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC. - [Bing turns 10: Why it’s been more disruptive than you think](https://searchengineland.com/bing-turns-10-why-its-been-more-disruptive-than-you-think-317510.md) - Published: 2019-05-28 - Last Modified: 2024-04-19 - Excerpt: A look back, and ahead, at Microsoft's search business. - [Decompose your ads, not your brand](https://searchengineland.com/decompose-your-ads-not-your-brand-318050.md) - Published: 2019-06-11 - Last Modified: 2024-04-19 - Excerpt: It's time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version. - [‘Swipe to Visit’ has arrived on Google Images](https://searchengineland.com/swipe-to-visit-has-arrived-on-google-images-319885.md) - Published: 2019-07-25 - Last Modified: 2024-04-19 - Excerpt: AMP-enabled sites will display as previews on image search results. - [Google beats out Microsoft, Amazon, IBM in image recognition study](https://searchengineland.com/google-beats-out-microsoft-amazon-ibm-in-image-recognition-study-320322.md) - Published: 2019-08-06 - Last Modified: 2024-04-19 - Excerpt: Image search recognition is getting pretty good, here is a study that shows how good it is right now. - [Google extends Shopping ads to more YouTube inventory](https://searchengineland.com/google-extends-shopping-ads-to-more-youtube-inventory-324517.md) - Published: 2019-11-05 - Last Modified: 2024-04-19 - Excerpt: Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful. - [Bing says it has been applying BERT since April](https://searchengineland.com/bing-says-it-has-been-applying-bert-since-april-325371.md) - Published: 2019-11-19 - Last Modified: 2024-04-19 - Excerpt: The natural language processing capabilities are now applied to all Bing queries globally. - [Google adds new image license metadata for licensable image label](https://searchengineland.com/google-adds-new-image-license-metadata-for-licensable-image-label-329522.md) - Published: 2020-02-20 - Last Modified: 2024-04-19 - Excerpt: Google is beta testing a new way for sites to display licensing information about content that appears in Google Images. - [Google adds ClaimReview or Fact Check schema support for images](https://searchengineland.com/google-adds-claimreview-or-fact-check-schema-support-for-images-336299.md) - Published: 2020-06-22 - Last Modified: 2024-04-19 - Excerpt: This won't improve your rankings but it may lead to better click-through rates. - [Antisemitic memes in image results highlight vulnerabilities in search](https://searchengineland.com/antisemitic-memes-in-image-results-highlight-vulnerabilities-in-search-341267.md) - Published: 2020-09-30 - Last Modified: 2024-04-19 - Excerpt: “Data voids” enable offensive content to rise to the top of the search results. - [Google goes dark theme and passage ranking sees the light: Friday’s daily brief](https://searchengineland.com/google-goes-dark-theme-and-passage-ranking-sees-the-light-fridays-daily-brief-346053.md) - Published: 2021-02-12 - Last Modified: 2024-04-19 - Excerpt: Plus, making the case for more Google Search Console data. - [Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief](https://searchengineland.com/amazon-now-accounts-for-more-than-10-of-u-s-digital-ad-market-revenue-wednesdays-daily-brief-347529.md) - Published: 2021-04-07 - Last Modified: 2024-04-19 - Excerpt: Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles. - [Google I/O announcements, what you need to know; Friday’s daily brief](https://searchengineland.com/google-i-o-announcements-what-you-need-to-know-fridays-daily-brief-348795.md) - Published: 2021-05-21 - Last Modified: 2024-04-19 - Excerpt: Plus new Google Ads smart bidding features. - [Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square](https://searchengineland.com/google-expands-its-shopping-integrations-to-include-retailers-on-woocommerce-godaddy-and-square-349036.md) - Published: 2021-05-27 - Last Modified: 2024-04-19 - Excerpt: Retailers on those platforms can more easily show their products for free across Google. - [Google Ads will soon block ad targeting based on age, gender or interests of people under 18](https://searchengineland.com/google-ads-will-soon-block-ad-targeting-based-on-age-gender-or-interests-of-people-under-18-351133.md) - Published: 2021-08-10 - Last Modified: 2024-04-19 - Excerpt: In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens. - [Google adds PrestaShop to list of e-commerce integrations](https://searchengineland.com/google-adds-prestashop-to-its-list-of-available-e-commerce-integrations-376753.md) - Published: 2021-12-02 - Last Modified: 2024-04-19 - Excerpt: Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. - [SearchCap: The Day In Search, May 27, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-27-2009-19852.md) - Published: 2009-05-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 29, 2009](https://searchengineland.com/searchcap-may-29-2009-20256.md) - Published: 2009-05-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 1, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-1-2009-20335.md) - Published: 2009-06-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 2, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-2-2009-20401.md) - Published: 2009-06-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 4, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-4-2009-20525.md) - Published: 2009-06-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 5, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-5-2009-20589.md) - Published: 2009-06-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 8, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-8-2009-20684.md) - Published: 2009-06-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 11, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-11-2009-20863.md) - Published: 2009-06-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 12, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-12-2009-20918.md) - Published: 2009-06-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 15, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-13-2009-21046.md) - Published: 2009-06-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 17, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-17-2009-21187.md) - Published: 2009-06-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 19, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-19-2009-21317.md) - Published: 2009-06-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 22, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-22-2009-21392.md) - Published: 2009-06-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 23, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-23-2009-21446.md) - Published: 2009-06-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 25, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-25-2009-21581.md) - Published: 2009-06-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 26, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-26-2009-21627.md) - Published: 2009-06-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 29, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-29-2009-21733.md) - Published: 2009-06-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 30, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-30-2009-21798.md) - Published: 2009-06-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 1, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-1-2009-21845.md) - Published: 2009-07-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 2, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-2-2009-21948.md) - Published: 2009-07-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 6, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-6-2009-22006.md) - Published: 2009-07-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 7, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-7-2009-22065.md) - Published: 2009-07-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 8, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-8-2009-22126.md) - Published: 2009-07-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Adds Creative Commons Filter To Advanced Image Search](https://searchengineland.com/google-adds-creative-commons-filter-to-advanced-image-search-22177.md) - Published: 2009-07-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 9, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-9-2009-22216.md) - Published: 2009-07-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 13, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-13-2009-22332.md) - Published: 2009-07-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 14, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-14-2009-22379.md) - Published: 2009-07-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 15, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-15-2009-22493.md) - Published: 2009-07-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 17, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-17-2009-22678.md) - Published: 2009-07-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 20, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-20-2009-22759.md) - Published: 2009-07-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [Five More Search Tools You May Not Know … But Should](https://searchengineland.com/five-more-search-tools-july09-22766.md) - Published: 2009-07-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 21, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-21-2009-22834.md) - Published: 2009-07-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 22, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-22-2009-22873.md) - Published: 2009-07-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 23, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-23-2009-22929.md) - Published: 2009-07-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 24, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-24-2009-22992.md) - Published: 2009-07-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 27, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-27-2009-23075.md) - Published: 2009-07-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 28, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-28-2009-23157.md) - Published: 2009-07-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 30, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-30-2009-23386.md) - Published: 2009-07-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Expands “Search Options” For Web & Image Search](https://searchengineland.com/google-expands-search-options-for-web-image-search-23391.md) - Published: 2009-07-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 31, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-31-2009-23456.md) - Published: 2009-07-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [Antonio Gulli Leaves Ask.com After 4 Years](https://searchengineland.com/antonio-gulli-leaves-askcom-after-4-years-24275.md) - Published: 2009-08-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [Find Similar Images Now In Google Image Search](https://searchengineland.com/find-similar-images-now-in-google-image-search-28607.md) - Published: 2009-10-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Censoring Chinese Search Results? Should There Be A Bing Boycott?](https://searchengineland.com/bing-censoring-chinese-search-results-should-there-be-a-bing-boycott-30322.md) - Published: 2009-11-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [This Is It: The Most Popular Searches Of 2009](https://searchengineland.com/this-is-it-the-most-popular-searches-of-2009-30757.md) - Published: 2009-12-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 9, 2009](https://searchengineland.com/searchcap-december-9-2009-31595.md) - Published: 2009-12-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 15, 2009](https://searchengineland.com/searchcap-the-day-in-search-december-15-2009-31990.md) - Published: 2009-12-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [Report: Yahoo To Close MyBlogLog](https://searchengineland.com/yahoo-to-close-mybloglog-32371.md) - Published: 2009-12-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [5 Things On My B2B Wishlist For 2010](https://searchengineland.com/5-things-on-my-b2b-wishlist-for-2010-32324.md) - Published: 2009-12-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 23, 2009](https://searchengineland.com/searchcap-the-day-in-search-december-23-2009-32415.md) - Published: 2009-12-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [4 Comparison Search Tools You May Not Know About … But Should](https://searchengineland.com/4-comparison-search-tools-32513.md) - Published: 2009-12-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [As AdWords Ads Get Images, What’s Deemed Family Safe?](https://searchengineland.com/as-adwords-ads-get-images-whats-deemed-family-safe-32836.md) - Published: 2010-01-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [VigLink: Fire & Forget Solution To Turn Outbound Links Into Affiliate Earners](https://searchengineland.com/viglink-fire-forget-solution-to-turn-outbound-links-into-affiliate-earners-33315.md) - Published: 2010-01-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-january-26-2010-34479.md) - Published: 2010-01-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 28, 2010](https://searchengineland.com/searchcap-january-28-2010-34645.md) - Published: 2010-01-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 29, 2010](https://searchengineland.com/searchcap-january-29-2010-34740.md) - Published: 2010-01-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 2, 2010](https://searchengineland.com/searchcap-the-day-in-search-february-2-2010-34999.md) - Published: 2010-02-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 3, 2010](https://searchengineland.com/searchcap-the-day-in-search-february-3-2010-35093.md) - Published: 2010-02-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 12, 2010](https://searchengineland.com/searchcap-february-12-2010-36158.md) - Published: 2010-02-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Adds MySpace To Real-Time Results & Images Site Command Updates](https://searchengineland.com/google-adds-myspace-to-real-time-results-images-site-command-updates-36657.md) - Published: 2010-02-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [What Would You Ask Steve Ballmer About Bing, Microsoft & Search?](https://searchengineland.com/what-would-you-ask-steve-ballmer-about-bing-microsoft-search-36673.md) - Published: 2010-02-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [Yahoo To Broadly Integrate Twitter Across Properties](https://searchengineland.com/yahoo-to-broadly-integrate-twitter-across-properties-36804.md) - Published: 2010-02-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 25, 2010](https://searchengineland.com/searchcap-the-day-in-search-february-25-2010-36941.md) - Published: 2010-02-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 1, 2010](https://searchengineland.com/searchcap-march-1-2010-37088.md) - Published: 2010-03-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 2, 2010](https://searchengineland.com/searchcap-march-2-2010-37162.md) - Published: 2010-03-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 3, 2010](https://searchengineland.com/searchcap-march-3-2010-37278.md) - Published: 2010-03-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 4, 2010](https://searchengineland.com/searchcap-march-4-2010-37375.md) - Published: 2010-03-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 5, 2010](https://searchengineland.com/searchcap-march-5-2010-37445.md) - Published: 2010-03-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 8, 2010](https://searchengineland.com/searchcap-march-8-2010-37614.md) - Published: 2010-03-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 10, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-10-2010-37788.md) - Published: 2010-03-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 11, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-11-2010-37894.md) - Published: 2010-03-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-16-2010-38289.md) - Published: 2010-03-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 18, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-18-2010-38448.md) - Published: 2010-03-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 22, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-22-2010-38600.md) - Published: 2010-03-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 23, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-23-2010-38684.md) - Published: 2010-03-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-26-2010-38875.md) - Published: 2010-03-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 29, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-27-2010-38973.md) - Published: 2010-03-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 31, 2010](https://searchengineland.com/searchcap-march-31-2010-39146.md) - Published: 2010-03-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-april-16-2010-40184.md) - Published: 2010-04-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [Buy Search Indexes Off The Shelf From 80legs](https://searchengineland.com/buy-search-indexes-off-the-shelf-from-80legs-40330.md) - Published: 2010-04-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 21, 2010](https://searchengineland.com/searchcap-the-day-in-search-april-21-2010-40429.md) - Published: 2010-04-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-april-26-2010-40718.md) - Published: 2010-04-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 30, 2010](https://searchengineland.com/searchcap-the-day-in-search-april-30-2010-41074.md) - Published: 2010-04-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 12, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-12-2010-41903.md) - Published: 2010-05-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-14-2010-42134.md) - Published: 2010-05-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 17, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-17-2010-42242.md) - Published: 2010-05-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 18, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-18-2010-42303.md) - Published: 2010-05-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 19, 2010](https://searchengineland.com/searchcap-may-19-2010-42375.md) - Published: 2010-05-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [Why I’m Not Deleting My Facebook Account (Yet)](https://searchengineland.com/why-im-not-deleting-my-facebook-account-yet-42520.md) - Published: 2010-05-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Adds Images To Real-Time Results](https://searchengineland.com/google-adds-images-to-real-time-results-42600.md) - Published: 2010-05-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 24, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-24-2010-42783.md) - Published: 2010-05-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 25, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-25-2010-42895.md) - Published: 2010-05-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-26-2010-42992.md) - Published: 2010-05-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [57% Of Americans Have Googled Themselves: Pew Study](https://searchengineland.com/57-percent-americans-googled-themselves-43001.md) - Published: 2010-05-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 27, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-27-2010-43113.md) - Published: 2010-05-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 28, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-28-2010-43219.md) - Published: 2010-05-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 1, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-1-2010-43333.md) - Published: 2010-06-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 4, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-4-2010-43635.md) - Published: 2010-06-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 7, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-7-2010-43775.md) - Published: 2010-06-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-14-2010-44309.md) - Published: 2010-06-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 15, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-15-2010-44439.md) - Published: 2010-06-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-16-2010-44484.md) - Published: 2010-06-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [Can Google Real Time Search Have Its Own Home Page Now?](https://searchengineland.com/can-google-real-time-search-have-its-own-page-44486.md) - Published: 2010-06-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 17, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-17-2010-44621.md) - Published: 2010-06-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 18, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-18-2010-44675.md) - Published: 2010-06-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 21, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-21-2010-44804.md) - Published: 2010-06-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [Will Quora Challenge Google? No. Is It Useful? Yes](https://searchengineland.com/will-quora-challenge-google-no-is-it-useful-yes-44869.md) - Published: 2010-06-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 22, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-22-2010-44908.md) - Published: 2010-06-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 23, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-23-2010-45064.md) - Published: 2010-06-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 24, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-24-2010-45148.md) - Published: 2010-06-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 28, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-28-2010-45260.md) - Published: 2010-06-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 29, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-29-2010-45374.md) - Published: 2010-06-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 30, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-30-2010-45482.md) - Published: 2010-06-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 1, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-1-2010-45601.md) - Published: 2010-07-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 2, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-2-2010-45673.md) - Published: 2010-07-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 5, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-5-2010-45727.md) - Published: 2010-07-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 6, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-6-2010-45824.md) - Published: 2010-07-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 7, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-7-2010-45891.md) - Published: 2010-07-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [Ask.com’s Founder Of Search Technology Leaves: Apostolos Gerasoulis](https://searchengineland.com/ask-coms-founder-of-search-technology-leaves-apostolos-gerasoulis-46044.md) - Published: 2010-07-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 8, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-8-2010-46058.md) - Published: 2010-07-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 9, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-9-2010-46159.md) - Published: 2010-07-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 13, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-13-2010-46407.md) - Published: 2010-07-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-14-2010-46466.md) - Published: 2010-07-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-16-2010-46669.md) - Published: 2010-07-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 19, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-19-2010-46727.md) - Published: 2010-07-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 20, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-20-2010-46843.md) - Published: 2010-07-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 21, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-21-2010-46946.md) - Published: 2010-07-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 22, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-22-2010-46980.md) - Published: 2010-07-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 23, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-23-2010-47061.md) - Published: 2010-07-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-26-2010-47273.md) - Published: 2010-07-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 27, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-27-2010-47394.md) - Published: 2010-07-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [Facebook Questions Opens To Limited Public Release](https://searchengineland.com/facebook-questions-opens-to-limited-public-release-47523.md) - Published: 2010-07-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 28, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-28-2010-47548.md) - Published: 2010-07-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [Diller: Ask.com Was The Little Search Engine That Couldn’t](https://searchengineland.com/diller-ask-com-was-the-little-search-engine-that-couldnt-47659.md) - Published: 2010-07-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 29, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-29-2010-47669.md) - Published: 2010-07-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Advertising Google Image Ads With Image Ad](https://searchengineland.com/google-advertising-google-image-ads-with-image-ad-47716.md) - Published: 2010-07-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 30, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-30-2010-47738.md) - Published: 2010-07-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [Tim Mayer, Who Worked For Practically Every Search Engine, Leaves Yahoo](https://searchengineland.com/tim-mayer-leaves-yahoo-48019.md) - Published: 2010-08-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 4, 2010](https://searchengineland.com/searchcap-the-day-in-search-august-4-2010-48082.md) - Published: 2010-08-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 17, 2010](https://searchengineland.com/searchcap-the-day-in-search-august-17-2010-48874.md) - Published: 2010-08-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [Find More Sizes Of That Image On Google Images](https://searchengineland.com/find-more-sizes-of-that-image-on-google-images-49114.md) - Published: 2010-08-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [Remember To Connect With Your Brand Loyalists](https://searchengineland.com/remember-to-connect-with-your-brand-loyalists-49021.md) - Published: 2010-08-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [B2B Blogging: Your “Social Media Boomerang”](https://searchengineland.com/b2b-blogging-your-social-media-boomerang-48916.md) - Published: 2010-08-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [How The “Focus On First” Helps Hide Google’s Relevancy Problems](https://searchengineland.com/focus-on-first-helps-hide-googles-relevancy-problems-50253.md) - Published: 2010-09-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [How To Make Paid Social Media Ads Effective And Engaging](https://searchengineland.com/how-to-make-paid-social-media-ads-effective-and-engaging-50389.md) - Published: 2010-09-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [Report: Google To Leverage Other Social Networks To Make Itself More Social](https://searchengineland.com/google-to-leverage-other-social-nets-to-make-itself-more-social-50699.md) - Published: 2010-09-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-september-16-2010-51063.md) - Published: 2010-09-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 23, 2010](https://searchengineland.com/searchcap-september-23-2010-51550.md) - Published: 2010-09-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [And The Winner Is: Search’s Rich List + Most Valuable “Startups”](https://searchengineland.com/and-the-winner-is-the-rich-list-most-valuable-startups-51570.md) - Published: 2010-09-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [Let The Cold Calling Begin: Google, Apple, Others Settle Anti-Recruiting Complaint With DOJ](https://searchengineland.com/let-the-cold-calling-begin-google-apple-others-settle-anti-recruiting-complaint-with-doj-51676.md) - Published: 2010-09-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 28, 2010](https://searchengineland.com/searchcap-the-day-in-search-september-28-2010-51757.md) - Published: 2010-09-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 30, 2010](https://searchengineland.com/searchcap-september-30-2010-52028.md) - Published: 2010-09-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 4, 2010](https://searchengineland.com/searchcap-the-day-in-search-october-4-2010-52275.md) - Published: 2010-10-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 7, 2010](https://searchengineland.com/searchcap-the-day-in-search-october-7-2010-52525.md) - Published: 2010-10-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [ChaCha, The Tortoise Of Social Search, Keeps Plugging Away](https://searchengineland.com/chacha-tortoise-of-social-search-keeps-plugging-away-52809.md) - Published: 2010-10-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [Live From Today’s Bing/Facebook Announcement](https://searchengineland.com/live-from-todays-bingfacebook-announcement-52862.md) - Published: 2010-10-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-october-14-2010-52980.md) - Published: 2010-10-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 18, 2010](https://searchengineland.com/searchcap-the-day-in-search-october-18-2010-53225.md) - Published: 2010-10-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [At Google Images, “G” Is For “Girls In Bathrooms”](https://searchengineland.com/at-google-images-g-is-for-girls-bathrooms-53237.md) - Published: 2010-10-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Spends $1.6 Billion (So Far) On 40 Acqusitions In 2010, Loses Key Personnel](https://searchengineland.com/google-spends-1-6-billion-so-far-on-40-acqusitions-loses-key-personnel-54404.md) - Published: 2010-10-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [Blekko, The “Slashtag” Search Engine, Goes Live](https://searchengineland.com/blekko-the-slashtag-search-engine-goes-live-54447.md) - Published: 2010-10-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing For Android Now Available To Everyone](https://searchengineland.com/bing-for-android-now-available-to-everyone-55507.md) - Published: 2010-11-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [Twitter Launches A “Who To Follow” People Directory](https://searchengineland.com/twitter-kinda-launches-a-directory-56423.md) - Published: 2010-11-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 19, 2010](https://searchengineland.com/searchcap-november-19-2010-56553.md) - Published: 2010-11-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 29, 2010](https://searchengineland.com/searchcap-the-day-in-search-november-29-2010-57229.md) - Published: 2010-11-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 30, 2010](https://searchengineland.com/searchcap-the-day-in-search-november-30-2010-57331.md) - Published: 2010-11-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [November 2010: Search Engine Land’s Most Popular Stories](https://searchengineland.com/november-2010-search-engine-lands-most-popular-stories-57576.md) - Published: 2010-12-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 2, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-2-2010-57613.md) - Published: 2010-12-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 3, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-3-2010-57696.md) - Published: 2010-12-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 6, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-6-2010-57932.md) - Published: 2010-12-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [Easy Ways To Keep Up With The Search News](https://searchengineland.com/easy-ways-to-keep-up-with-the-search-news-58186.md) - Published: 2010-12-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [Confirmed: Google Image Search Updating Index Faster](https://searchengineland.com/confirmed-google-image-search-updating-index-faster-58448.md) - Published: 2010-12-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 13, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-13-2010-58679.md) - Published: 2010-12-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-14-2010-58744.md) - Published: 2010-12-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [Anna Patterson, Cuil Founder, Returns To Google](https://searchengineland.com/anna-patterson-cuil-founder-returns-to-google-58811.md) - Published: 2010-12-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Releases Huge Set of Upgrades: Maps, Local, Mobile, Travel, Image Search](https://searchengineland.com/bing-releases-huge-set-of-upgrades-maps-local-mobile-travel-image-search-58812.md) - Published: 2010-12-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Improves Image Search With Tabs & Page Preview](https://searchengineland.com/bing-improves-image-search-with-tabs-page-preview-58912.md) - Published: 2010-12-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 15, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-15-2010-58918.md) - Published: 2010-12-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Releases Version 2.0 Of iPhone App](https://searchengineland.com/bing-releases-version-2-0-of-iphone-app-58949.md) - Published: 2010-12-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [15 Link Building Predictions & Recommendations For 2011](https://searchengineland.com/15-link-building-predictions-recommendations-for-2011-60002.md) - Published: 2011-01-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [Reputation Conversations Start With Search Results](https://searchengineland.com/reputation-conversations-start-with-search-results-60462.md) - Published: 2011-01-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 13, 2011](https://searchengineland.com/searchcap-january-13-2011-61227.md) - Published: 2011-01-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [Gazopa Adds Stock Photos To Image Search Engine](https://searchengineland.com/gazopa-adds-stock-photos-to-image-search-engine-61493.md) - Published: 2011-01-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 18, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-18-2011-61586.md) - Published: 2011-01-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Findability, SEO, And The Searcher Experience](https://searchengineland.com/findability-seo-and-the-searcher-experience-61038.md) - Published: 2011-01-21 - Last Modified: 2024-04-19 - Excerpt: Do you know the key components of a positive searcher experience? Usability and findability are crucial...but there are other critical elements. - [SearchCap: The Day In Search, January 21, 2011](https://searchengineland.com/searchcap-january-21-2011-62092.md) - Published: 2011-01-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Promotes Top Image Searches With New Landing Page](https://searchengineland.com/bing-promotes-top-image-searches-with-new-landing-page-62270.md) - Published: 2011-01-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-25-2011-62435.md) - Published: 2011-01-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 26, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-26-2011-62550.md) - Published: 2011-01-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-27-2011-62673.md) - Published: 2011-01-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 28, 2011](https://searchengineland.com/searchcap-january-28-2011-62752.md) - Published: 2011-01-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Executive Believed Missing After Egypt Protests](https://searchengineland.com/google-executive-believed-missing-after-egypt-protests-62991.md) - Published: 2011-01-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 31, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-31-2011-62997.md) - Published: 2011-01-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing: “We Do Not Copy Results. Period.”](https://searchengineland.com/bing-we-do-not-copy-results-period-63388.md) - Published: 2011-02-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 3, 2011](https://searchengineland.com/searchcap-the-day-in-search-february-3-2011-63493.md) - Published: 2011-02-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [Facebook’s 2010 Metrics: Dominant & Still Growing, comScore Says](https://searchengineland.com/facebooks-2010-metrics-dominant-still-growing-comscore-says-64110.md) - Published: 2011-02-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-february-15-2011-64906.md) - Published: 2011-02-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [Exploring Social Meets Search](https://searchengineland.com/socially-yours-smx-west-65458.md) - Published: 2011-02-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 24, 2011](https://searchengineland.com/searchcap-the-day-in-search-february-24-2011-66048.md) - Published: 2011-02-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-february-25-2011-66156.md) - Published: 2011-02-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 2, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-2-2011-66589.md) - Published: 2011-03-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 7, 2011](https://searchengineland.com/searchcap-march-7-2011-67363.md) - Published: 2011-03-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 8, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-8-2011-67485.md) - Published: 2011-03-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 10, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-10-2011-67751.md) - Published: 2011-03-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-15-2011-68304.md) - Published: 2011-03-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [An Illustrated Guide To Searching For Shared, Tweeted & “Realtime” Images](https://searchengineland.com/an-illustrated-guide-to-searching-for-realtime-images-68329.md) - Published: 2011-03-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-17-2011-68756.md) - Published: 2011-03-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [Hidden In Google Profiles: More Social Network Connections On The Way?](https://searchengineland.com/hidden-in-google-profiles-more-social-network-connections-on-the-way-68758.md) - Published: 2011-03-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 18, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-18-2011-68813.md) - Published: 2011-03-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Report: Google Still Top Desired Place To Work](https://searchengineland.com/report-google-still-top-desired-place-to-work-69088.md) - Published: 2011-03-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-21-2011-69201.md) - Published: 2011-03-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 22, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-22-2011-69449.md) - Published: 2011-03-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [Welcome To The New Search Engine Land!](https://searchengineland.com/welcome-to-the-new-search-engine-land-69265.md) - Published: 2011-03-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [Bing Mobile Updated: Improved HTML5 Features, App Search & More](https://searchengineland.com/bing-mobile-updated-improved-html5-features-app-search-more-69633.md) - Published: 2011-03-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-23-2011-69736.md) - Published: 2011-03-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 24, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-24-2011-69969.md) - Published: 2011-03-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [Search Marketers Intrigued By Google’s +1](https://searchengineland.com/search-marketers-intrigued-by-googles-1-70907.md) - Published: 2011-03-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 31, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-31-2011-71043.md) - Published: 2011-03-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [It’s Over: Google Has Already Won April Fools Day 2011](https://searchengineland.com/its-over-google-has-already-won-april-fools-day-2011-71094.md) - Published: 2011-04-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-april-6-2011-71908.md) - Published: 2011-04-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 7, 2011](https://searchengineland.com/searchcap-the-day-in-search-april-7-2011-72115.md) - Published: 2011-04-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SEMPO: Google Dominates But Social Now Widely Used For PPC](https://searchengineland.com/sempo-google-dominates-but-social-now-widely-used-for-ppc-72894.md) - Published: 2011-04-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-april-21-2011-74267.md) - Published: 2011-04-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, April 26, 2011](https://searchengineland.com/searchcap-april-26-2011-74805.md) - Published: 2011-04-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [Where Are They Now? Products Announced During Past Google I/O Keynotes](https://searchengineland.com/where-are-they-now-products-announced-during-past-google-io-keynotes-76121.md) - Published: 2011-05-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 9, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-9-2011-76352.md) - Published: 2011-05-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 10, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-10-2011-76665.md) - Published: 2011-05-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 11, 2011](https://searchengineland.com/searchcap-may-11-2011-76863.md) - Published: 2011-05-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 12, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-12-2011-76971.md) - Published: 2011-05-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 13, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-13-2011-77153.md) - Published: 2011-05-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-17-2011-77615.md) - Published: 2011-05-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 18, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-18-2011-77798.md) - Published: 2011-05-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-19-2011-77918.md) - Published: 2011-05-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 20, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-20-2011-78073.md) - Published: 2011-05-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-23-2011-78255.md) - Published: 2011-05-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [Yandex Has Blockbuster $1.3 Billion IPO](https://searchengineland.com/yandex-has-blockbuster-1-3-billion-ipo-78485.md) - Published: 2011-05-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [How To Hire A Great In-House Search Engine Marketer (Or Not)](https://searchengineland.com/how-to-hire-a-great-in-house-search-engine-marketer-or-not-77815.md) - Published: 2011-05-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-25-2011-78618.md) - Published: 2011-05-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 26, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-26-2011-78776.md) - Published: 2011-05-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, May 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-27-2011-78914.md) - Published: 2011-05-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 1, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-1-2011-79462.md) - Published: 2011-06-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 2, 2011](https://searchengineland.com/searchcap-june-2-2011-79583.md) - Published: 2011-06-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Gives You More Images, If You Ask Nicely](https://searchengineland.com/google-images-gets-shinny-on-googles-search-results-79880.md) - Published: 2011-06-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-6-2011-80316.md) - Published: 2011-06-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [Welcome, Greg Finn & Gary Price To Search Engine Land!](https://searchengineland.com/welcome-greg-finn-gary-price-80367.md) - Published: 2011-06-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 7, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-7-2011-80507.md) - Published: 2011-06-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 8, 2011](https://searchengineland.com/searchcap-june-8-2011-80766.md) - Published: 2011-06-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 10, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-10-2011-81157.md) - Published: 2011-06-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 13, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-13-2011-81414.md) - Published: 2011-06-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [Buoyed By Facebook, Social Media Sites Hit All-Time Traffic Highs In May](https://searchengineland.com/social-media-sites-all-time-traffic-highs-may-81753.md) - Published: 2011-06-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 15, 2011](https://searchengineland.com/searchcap-june-15-2011-81868.md) - Published: 2011-06-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)](https://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653.md) - Published: 2011-06-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google’s “Me On The Web” Pushes Google Profiles — Take That, Facebook?](https://searchengineland.com/google-me-on-the-web-pushes-google-profiles-81874.md) - Published: 2011-06-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 16, 2011](https://searchengineland.com/searchcap-june-16-2011-82188.md) - Published: 2011-06-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-17-2011-82359.md) - Published: 2011-06-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [Disturbing Michelle Obama Image Makes A Case For Facial Recognition In Google’s New Image Search](https://searchengineland.com/disturbing-michelle-obama-image-makes-case-for-facial-recognition-82220.md) - Published: 2011-06-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 20, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-20-2011-82510.md) - Published: 2011-06-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 22, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-22-2011-82785.md) - Published: 2011-06-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-23-2011-82972.md) - Published: 2011-06-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [How The Food Network Suddenly Spiked In Popularity & Why comScore Isn’t Buying It](https://searchengineland.com/how-the-food-network-suddenly-spiked-in-popularity-why-comscore-isnt-buying-it-83053.md) - Published: 2011-06-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-27-2011-83345.md) - Published: 2011-06-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 28, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-28-2011-83535.md) - Published: 2011-06-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Plus: The Good, The Bad & The Ugly](https://searchengineland.com/google-the-good-the-bad-the-ugly-83630.md) - Published: 2011-06-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 29, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-29-2011-83742.md) - Published: 2011-06-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [Hangout Is Breakout Feature Of Google+, When Will Facebook Match?](https://searchengineland.com/hangout-is-the-breakout-feature-of-google-83809.md) - Published: 2011-06-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, June 30, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-30-2011-83914.md) - Published: 2011-06-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 1, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-1-2011-84071.md) - Published: 2011-07-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 5, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-5-2011-84330.md) - Published: 2011-07-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [One Week In, Google+ Users Are Growing Followers, Getting Traffic](https://searchengineland.com/one-week-in-google-users-are-growing-followers-getting-traffic-84371.md) - Published: 2011-07-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-6-2011-84586.md) - Published: 2011-07-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 7, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-7-2011-84868.md) - Published: 2011-07-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [Welcome Monica Wright, Search Engine Land’s New Community Editor](https://searchengineland.com/welcome-monica-wright-search-engine-lands-new-community-editor-85171.md) - Published: 2011-07-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google+ Vs. Twitter: A Personal View](https://searchengineland.com/google-vs-twitter-a-personal-view-85197.md) - Published: 2011-07-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [Today On Google+: 10 Million Users?, “Fake Name” Suspension Info, Spam Blocking & More!](https://searchengineland.com/today-on-google-booming-adoption-suspension-info-spam-blocking-more-85346.md) - Published: 2011-07-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 14, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-14-2011-85733.md) - Published: 2011-07-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-15-2011-85899.md) - Published: 2011-07-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-19-2011-86396.md) - Published: 2011-07-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 20, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-20-2011-86601.md) - Published: 2011-07-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-21-2011-86841.md) - Published: 2011-07-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [Uncovering The Best Mobile SEO Resources On The Web](https://searchengineland.com/uncovering-the-best-mobile-seo-resources-on-the-web-85519.md) - Published: 2011-07-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [Tech Celebs Most Followed On Google+ While “Real World” Rules On Twitter & Facebook](https://searchengineland.com/tech-celebs-most-followed-on-google-while-real-world-rules-on-twitter-facebook-87082.md) - Published: 2011-07-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-25-2011-87113.md) - Published: 2011-07-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [The Preview Post: Search Engine Land’s SMX East 2011 Comes To NYC & Why You Should Go](https://searchengineland.com/the-preview-post-search-engine-lands-smx-east-2011-comes-to-nyc-why-you-should-go-87156.md) - Published: 2011-07-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [Just A Matter Of Time: Google +1’s Being Sold By The Thousands](https://searchengineland.com/just-a-matter-of-time-google-1s-being-sold-by-the-thousands-87204.md) - Published: 2011-07-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 26, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-26-2011-87256.md) - Published: 2011-07-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-27-2011-87359.md) - Published: 2011-07-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 28, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-28-2011-87542.md) - Published: 2011-07-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, July 29, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-29-2011-87606.md) - Published: 2011-07-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 3, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-3-2011-88262.md) - Published: 2011-08-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 4, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-4-2011-88451.md) - Published: 2011-08-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 5, 2011](https://searchengineland.com/searchcap-august-5-2011-88635.md) - Published: 2011-08-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google+ Poised To Become Number Two Network In 12 Months According To Survey](https://searchengineland.com/google-poised-to-become-number-two-network-in-12-monthscording-to-survey-88761.md) - Published: 2011-08-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 8, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-8-2011-88822.md) - Published: 2011-08-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 11, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-11-2011-89181.md) - Published: 2011-08-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 12, 2011](https://searchengineland.com/searchcap-august-12-2011-89328.md) - Published: 2011-08-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google+ Public Posts Coming To Google’s Social Search Results](https://searchengineland.com/google-public-posts-coming-to-googles-social-search-results-89333.md) - Published: 2011-08-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-15-2011-89474.md) - Published: 2011-08-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 16, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-16-2011-89580.md) - Published: 2011-08-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-17-2011-89696.md) - Published: 2011-08-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [Confirmed: Google Testing Frames For Search Options & Search Results](https://searchengineland.com/confirmed-google-tests-framed-search-filters-search-results-89909.md) - Published: 2011-08-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-19-2011-89932.md) - Published: 2011-08-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-23-2011-90328.md) - Published: 2011-08-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [How To Post Your Google+ Feed To Facebook And Twitter](https://searchengineland.com/how-to-post-your-google-feed-to-facebook-and-twitter-90351.md) - Published: 2011-08-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 24, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-24-2011-90470.md) - Published: 2011-08-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-25-2011-90653.md) - Published: 2011-08-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 30, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-30-2011-91203.md) - Published: 2011-08-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, August 31, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-31-2011-91328.md) - Published: 2011-08-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 1, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-1-2011-91475.md) - Published: 2011-09-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-6-2011-91914.md) - Published: 2011-09-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 7, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-7-2011-92123.md) - Published: 2011-09-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [Twitter CEO Dick Costolo’s “State Of The Union” Address](https://searchengineland.com/live-blog-twitter-ceo-dick-costolos-informal-business-address-92207.md) - Published: 2011-09-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 9, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-9-2011-92417.md) - Published: 2011-09-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [Don’t Search Google Photos For “Gmail” While At Work](https://searchengineland.com/dont-search-google-photos-for-gmail-while-at-work-92575.md) - Published: 2011-09-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SMX East 2011 Day Three Recap](https://searchengineland.com/smx-east-2011-day-three-recap-92935.md) - Published: 2011-09-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 16, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-16-2011-93145.md) - Published: 2011-09-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 19, 2011](https://searchengineland.com/searchcap-september-19-2011-93425.md) - Published: 2011-09-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-21-2011-93804.md) - Published: 2011-09-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 22, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-22-2011-94098.md) - Published: 2011-09-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-23-2011-94215.md) - Published: 2011-09-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-27-2011-94581.md) - Published: 2011-09-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 28, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-28-2011-94817.md) - Published: 2011-09-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 29, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-29-2011-95047.md) - Published: 2011-09-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, September 30, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-30-2011-95226.md) - Published: 2011-09-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 3, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-3-2011-95486.md) - Published: 2011-10-03 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 4, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-4-2011-95630.md) - Published: 2011-10-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 5, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-5-2011-95829.md) - Published: 2011-10-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-6-2011-96027.md) - Published: 2011-10-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 7, 2011](https://searchengineland.com/searchcap-october-7-2011-96169.md) - Published: 2011-10-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 10, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-10-2011-96385.md) - Published: 2011-10-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [Link Building Tool Review: Raven Tools](https://searchengineland.com/link-building-tool-review-raven-tools-95727.md) - Published: 2011-10-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 11, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-11-2011-96559.md) - Published: 2011-10-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-17-2011-97335.md) - Published: 2011-10-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search](https://searchengineland.com/google-to-begin-encrypting-searches-outbound-clicks-by-default-97435.md) - Published: 2011-10-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search](https://searchengineland.com/reactions-googles-switch-to-encrypted-search-97511.md) - Published: 2011-10-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-19-2011-97734.md) - Published: 2011-10-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 20, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-20-2011-97894.md) - Published: 2011-10-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-21-2011-98018.md) - Published: 2011-10-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Puts A Price On Privacy](https://searchengineland.com/google-puts-a-price-on-privacy-98029.md) - Published: 2011-10-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 24, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-24-2011-98280.md) - Published: 2011-10-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-27-2011-98722.md) - Published: 2011-10-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 28, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-28-2011-99001.md) - Published: 2011-10-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, October 31, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-31-2011-99287.md) - Published: 2011-10-31 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 1, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-1-2011-99576.md) - Published: 2011-11-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [Keyword “Not Provided” By Google Spikes, Now 7-14% In Cases](https://searchengineland.com/encrypted-search-terms-hit-google-analytics-99685.md) - Published: 2011-11-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 2, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-2-2011-99750.md) - Published: 2011-11-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 4, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-4-2011-100067.md) - Published: 2011-11-04 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 8, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-8-2011-100502.md) - Published: 2011-11-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 9, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-9-2011-100652.md) - Published: 2011-11-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 11, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-11-2011-100909.md) - Published: 2011-11-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 14, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-14-2011-101017.md) - Published: 2011-11-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-15-2011-101248.md) - Published: 2011-11-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 16, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-16-2011-101378.md) - Published: 2011-11-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-17-2011-101673.md) - Published: 2011-11-17 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 18, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-18-2011-101802.md) - Published: 2011-11-18 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-21-2011-102002.md) - Published: 2011-11-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 22, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-22-2011-102109.md) - Published: 2011-11-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-23-2011-102258.md) - Published: 2011-11-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-25-2011-102430.md) - Published: 2011-11-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, November 29, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-29-2011-102840.md) - Published: 2011-11-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [Search In Pics: The Google Potion, Front Row Blogging & Movember](https://searchengineland.com/search-in-pics-the-google-potion-front-row-blogging-movember-103434.md) - Published: 2011-12-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 2, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-2-2011-103466.md) - Published: 2011-12-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 8, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-8-2011-104071.md) - Published: 2011-12-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [Search Engine Land Turns Five & Gains A Sibling Site: Marketing Land](https://searchengineland.com/search-engine-land-turns-five-104269.md) - Published: 2011-12-11 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 13, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-13-2011-104639.md) - Published: 2011-12-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 14, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-14-2011-104757.md) - Published: 2011-12-14 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Adds Author Stats To Webmaster Tools](https://searchengineland.com/google-webmaster-tools-author-stats-104781.md) - Published: 2011-12-15 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-19-2011-105128.md) - Published: 2011-12-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, December 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-21-2011-105451.md) - Published: 2011-12-21 - Last Modified: 2024-04-19 - Excerpt: Not available - [For “Define An English Person,” Google Suggests The C-Word](https://searchengineland.com/for-define-an-english-person-google-suggests-the-c-word-105555.md) - Published: 2011-12-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [It’s All About Data: Our Most Popular Analytics Posts In 2011](https://searchengineland.com/its-all-about-data-our-most-popular-analytics-posts-in-2011-105623.md) - Published: 2011-12-23 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates](https://searchengineland.com/google-announces-megasitelinks-image-search-improvements-better-byline-dates-106798.md) - Published: 2012-01-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [2011: The Year Google & Bing Took Away From SEOs & Publishers](https://searchengineland.com/2011-year-google-bing-took-away-from-seos-publishers-106311.md) - Published: 2012-01-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [Foursquare Launches “Personalized Search For The Real World”](https://searchengineland.com/foursquare-launches-personalized-search-for-the-real-world-107500.md) - Published: 2012-01-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose](https://searchengineland.com/the-big-preview-post-search-engine-lands-smx-west-2012-search-marketing-conference-comes-to-san-jose-108133.md) - Published: 2012-01-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 16, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-16-2012-108322.md) - Published: 2012-01-16 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 19, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-19-2012-108615.md) - Published: 2012-01-19 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 25, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-25-2012-109287.md) - Published: 2012-01-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google Changes Definition Of Average Search Ranking Position](https://searchengineland.com/google-changes-definition-of-average-search-ranking-position-109289.md) - Published: 2012-01-25 - Last Modified: 2024-04-19 - Excerpt: Not available - [Now Test Your Sitemaps Before Submitting Them To Google](https://searchengineland.com/now-test-your-sitemaps-before-submitting-them-to-google-109363.md) - Published: 2012-01-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 26, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-26-2012-109380.md) - Published: 2012-01-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search](https://searchengineland.com/dear-google-crappy-santorum-results-dont-give-the-impression-you-care-about-search-109388.md) - Published: 2012-01-26 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 27, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-27-2012-109511.md) - Published: 2012-01-27 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, January 30, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-30-2012-109769.md) - Published: 2012-01-30 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 6, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-6-2012-110389.md) - Published: 2012-02-06 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 8, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-8-2012-110890.md) - Published: 2012-02-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 10, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-10-2012-111131.md) - Published: 2012-02-10 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 20, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-20-2012-112191.md) - Published: 2012-02-20 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 22, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-22-2012-112595.md) - Published: 2012-02-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [Concert Rich Snippets: List Your Ticket Sale Site Under Band Web Sites](https://searchengineland.com/concert-rich-snippets-list-your-ticket-sale-site-under-band-web-sites-112820.md) - Published: 2012-02-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 24, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-24-2012-112897.md) - Published: 2012-02-24 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 28, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-28-2012-113134.md) - Published: 2012-02-28 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, February 29, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-29-2012-113387.md) - Published: 2012-02-29 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 1, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-1-2012-113493.md) - Published: 2012-03-01 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 2, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-2-2012-113561.md) - Published: 2012-03-02 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 5, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-5-2012-113832.md) - Published: 2012-03-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [Google "Search Plus Your World" To Launch Beyond US? Likely, As Secure Search Set To Expand](https://searchengineland.com/googles-search-plus-your-world-to-launch-beyond-us-113840.md) - Published: 2012-03-05 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 7, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-7-2012-113971.md) - Published: 2012-03-07 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 8, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-8-2012-114072.md) - Published: 2012-03-08 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 9, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-9-2012-114344.md) - Published: 2012-03-09 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 12, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-12-2012-114870.md) - Published: 2012-03-12 - Last Modified: 2024-04-19 - Excerpt: Not available - [SearchCap: The Day In Search, March 13, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-13-2012-115042.md) - Published: 2012-03-13 - Last Modified: 2024-04-19 - Excerpt: Not available - [20240422 SEL Brief](https://searchengineland.com/20240422-sel-brief-439683.md) - Published: 2024-04-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [Structure, consume, learn and retire: Google’s pattern of learning](https://searchengineland.com/structure-consume-learn-retire-google-pattern-learning-439753.md) - Published: 2024-04-22 - Last Modified: 2024-04-19 - Excerpt: Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy. - [How to fix a huge traffic drop after rebranding](https://searchengineland.com/fix-huge-traffic-drop-after-rebranding-439749.md) - Published: 2024-04-22 - Last Modified: 2024-04-19 - Excerpt: Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more. - [Dominate search results with your SEO dream team](https://searchengineland.com/dominate-search-results-with-your-seo-dream-team-439714.md) - Published: 2024-04-19 - Last Modified: 2024-04-19 - Excerpt: Discover how a well-structured team can overcome and outperform unpredictable algorithm updates. - [20240419 SEL Brief](https://searchengineland.com/20240419-sel-brief-439742.md) - Published: 2024-04-19 - Last Modified: 2024-04-18 - Excerpt: Not available - [5 alternatives to the missing Page Timings report in GA4](https://searchengineland.com/alternatives-page-timings-report-ga4-439720.md) - Published: 2024-04-19 - Last Modified: 2024-04-18 - Excerpt: Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site? - [7 ways to elevate your responsive search ads](https://searchengineland.com/elevate-responsive-search-ads-439734.md) - Published: 2024-04-19 - Last Modified: 2024-04-18 - Excerpt: From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results. - [How to set and manage PPC expectations for teams and stakeholders](https://searchengineland.com/set-manage-ppc-expectations-teams-stakeholders-439715.md) - Published: 2024-04-19 - Last Modified: 2024-04-18 - Excerpt: Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications. - [Meta could launch Threads ads this year](https://searchengineland.com/meta-threads-ads-this-year-439739.md) - Published: 2024-04-18 - Last Modified: 2024-04-18 - Excerpt: Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected. - [Google Search Console security update improves management of ownership tokens](https://searchengineland.com/google-search-console-security-update-improves-management-of-ownership-tokens-439677.md) - Published: 2024-04-16 - Last Modified: 2024-04-18 - Excerpt: You can now more easily see and remove which have access to your Search Console profiles. - [Brave Search unveils AI answer engine](https://searchengineland.com/brave-search-unveils-ai-answer-engine-439718.md) - Published: 2024-04-18 - Last Modified: 2024-04-18 - Excerpt: Brave's new Answer with AI features uses large language models to generate answers to queries directly in the search results. - [4 ways new Data Cloud features help you personalize ads](https://searchengineland.com/ways-new-data-cloud-features-help-you-personalize-ads-439002.md) - Published: 2024-04-09 - Last Modified: 2024-04-17 - Excerpt: These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. - [Tracking in 2024: Where we are and how to prep](https://searchengineland.com/tracking-in-2024-where-we-are-and-how-to-prep-439695.md) - Published: 2024-04-18 - Last Modified: 2024-04-17 - Excerpt: Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift. - [20240418 SEL Brief](https://searchengineland.com/20240418-sel-brief-439711.md) - Published: 2024-04-18 - Last Modified: 2024-04-17 - Excerpt: Not available - [How to survive the search results when you’re using AI tools for content](https://searchengineland.com/how-to-survive-the-search-results-when-youre-using-ai-tools-for-content-439692.md) - Published: 2024-04-18 - Last Modified: 2024-04-17 - Excerpt: Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise. - [U.S. search ad revenues hit record $88.8 billion in 2023](https://searchengineland.com/us-search-ad-revenues-88-billion-439705.md) - Published: 2024-04-17 - Last Modified: 2024-04-17 - Excerpt: Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year. - [YouTube escalates war on ad blockers](https://searchengineland.com/youtube-escalates-war-ad-blockers-439704.md) - Published: 2024-04-17 - Last Modified: 2024-04-17 - Excerpt: YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues. - [Google AdSense launches new Ad Intents format for Auto ads](https://searchengineland.com/google-adsense-ad-intents-auto-ads-439700.md) - Published: 2024-04-17 - Last Modified: 2024-04-17 - Excerpt: Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors. - [Google Demand Gen advertisers get generative image tools](https://searchengineland.com/google-demand-gen-image-generative-tools-439625.md) - Published: 2024-04-16 - Last Modified: 2024-04-17 - Excerpt: Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used. - [20240417 SEL Brief](https://searchengineland.com/20240417-sel-brief-439687.md) - Published: 2024-04-17 - Last Modified: 2024-04-16 - Excerpt: Not available - [Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer](https://searchengineland.com/ga4-conversions-key-events-game-changer-439671.md) - Published: 2024-04-17 - Last Modified: 2024-04-16 - Excerpt: Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. - [Oh, Brother: The Verge games Google again for ‘best printer 2024’](https://searchengineland.com/verge-google-best-printer-2024-439669.md) - Published: 2024-04-16 - Last Modified: 2024-04-16 - Excerpt: The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does. - [Google: Ad Strength not used in Ad Rank](https://searchengineland.com/google-ad-strength-not-used-in-ad-rank-439668.md) - Published: 2024-04-16 - Last Modified: 2024-04-16 - Excerpt: Ads with poor Ad Strength could still perform well. But that doesn't mean Ad Strength is not important, according to Google. - [Upgrade your paid search strategy with Connected TV](https://searchengineland.com/upgrade-your-paid-search-strategy-with-connected-tv-439664.md) - Published: 2024-04-16 - Last Modified: 2024-04-16 - Excerpt: Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences. - [20240416 SEL Brief](https://searchengineland.com/20240416-sel-brief-439657.md) - Published: 2024-04-16 - Last Modified: 2024-04-15 - Excerpt: Not available - [4 under-utilized SEO research approaches to tackle in 2024](https://searchengineland.com/under-utilized-seo-research-approaches-439648.md) - Published: 2024-04-16 - Last Modified: 2024-04-15 - Excerpt: Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance. - [What to do when Google changes your GBP information](https://searchengineland.com/google-changes-gbp-information-439655.md) - Published: 2024-04-16 - Last Modified: 2024-04-15 - Excerpt: Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google. - [20240415 SEL Brief](https://searchengineland.com/20240415-sel-brief-439643.md) - Published: 2024-04-15 - Last Modified: 2024-04-12 - Excerpt: Not available - [Microsoft serving ads for Bing in Google Chrome](https://searchengineland.com/microsoft-ads-bing-google-chrome-438487.md) - Published: 2024-03-15 - Last Modified: 2024-04-12 - Excerpt: Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware. - [How to harness the power of brand mentions across the search universe](https://searchengineland.com/how-to-harness-the-power-of-brand-mentions-across-the-search-universe-439641.md) - Published: 2024-04-15 - Last Modified: 2024-04-12 - Excerpt: Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search. - [TikTok testing virtual influencers for video ads](https://searchengineland.com/tiktok-testing-virtual-influencers-for-video-ads-439639.md) - Published: 2024-04-12 - Last Modified: 2024-04-12 - Excerpt: AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok. - [Writing people-first content: A process and template](https://searchengineland.com/writing-people-first-content-process-template-439636.md) - Published: 2024-04-15 - Last Modified: 2024-04-12 - Excerpt: A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines. - [Chase launches first bank-led media network](https://searchengineland.com/chase-media-solutions-launch-439635.md) - Published: 2024-04-12 - Last Modified: 2024-04-12 - Excerpt: The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. - [20240412 SEL Brief](https://searchengineland.com/20240412-sel-brief-439630.md) - Published: 2024-04-12 - Last Modified: 2024-04-11 - Excerpt: Not available - [How advertisers can capitalize on vertical video](https://searchengineland.com/advertisers-vertical-video-439608.md) - Published: 2024-04-12 - Last Modified: 2024-04-11 - Excerpt: Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. - [How the Google-Reddit partnership impacts brand management](https://searchengineland.com/google-reddit-brand-management-439616.md) - Published: 2024-04-12 - Last Modified: 2024-04-11 - Excerpt: Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks. - [Google structured data carousels (beta) clarified for summary pages](https://searchengineland.com/google-structured-data-carousels-beta-clarified-for-summary-pages-439628.md) - Published: 2024-04-11 - Last Modified: 2024-04-11 - Excerpt: Google also added the feature availability for this carousel beta. - [TikTok launches enhanced ad placement controls](https://searchengineland.com/tiktok-enhanced-ad-placement-controls-439621.md) - Published: 2024-04-11 - Last Modified: 2024-04-11 - Excerpt: Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. - [Google testing People Also Consider label on branded search ads](https://searchengineland.com/google-people-also-consider-badge-branded-search-439612.md) - Published: 2024-04-11 - Last Modified: 2024-04-11 - Excerpt: Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions. - [20240411 SEL Brief](https://searchengineland.com/20240411-sel-brief-439607.md) - Published: 2024-04-11 - Last Modified: 2024-04-10 - Excerpt: Not available - [Advanced Google Ads tracking for local service companies](https://searchengineland.com/advanced-google-ads-tracking-for-local-service-companies-439600.md) - Published: 2024-04-11 - Last Modified: 2024-04-10 - Excerpt: Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods. - [Meta advertisers claim sales are down and costs are up due to glitchy automated system](https://searchengineland.com/meta-advertisers-sales-down-costs-up-glitchy-automated-system-439603.md) - Published: 2024-04-10 - Last Modified: 2024-04-10 - Excerpt: Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms. - [Google updates Merchant Center product data specifications](https://searchengineland.com/google-updates-merchant-center-product-data-specifications-2024-439599.md) - Published: 2024-04-10 - Last Modified: 2024-04-10 - Excerpt: The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings. - [Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers](https://searchengineland.com/ads-retailer-websites-twice-likely-infleunce-shoppers-439584.md) - Published: 2024-04-09 - Last Modified: 2024-04-09 - Excerpt: New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers' websites. - [20240410 SEL Brief](https://searchengineland.com/20240410-sel-brief-439580.md) - Published: 2024-04-10 - Last Modified: 2024-04-09 - Excerpt: Not available - [4 YouTube Shopping updates, including Collections and Affiliate Hub](https://searchengineland.com/youtube-shopping-updates-collections-affiliate-hub-439578.md) - Published: 2024-04-09 - Last Modified: 2024-04-09 - Excerpt: The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency. - [My Search Engine Land account](https://searchengineland.com/my-account-434207.md) - Published: 2023-11-03 - Last Modified: 2024-04-09 - Excerpt: Not available - [Google and world’s largest ad group announce landmark AI collaboration](https://searchengineland.com/googles-wpp-collaboration-ai-gemini-439575.md) - Published: 2024-04-09 - Last Modified: 2024-04-09 - Excerpt: The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola. - [B2B audience targeting: Meta Ads as an alternative to LinkedIn](https://searchengineland.com/b2b-audience-targeting-meta-ads-alternative-linkedin-439558.md) - Published: 2024-04-10 - Last Modified: 2024-04-09 - Excerpt: Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies. - [How to maximize your local business’ Google Maps presence](https://searchengineland.com/maximize-local-business-google-maps-presence-439564.md) - Published: 2024-04-10 - Last Modified: 2024-04-09 - Excerpt: Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers. - [LinkedIn’s most effective posting strategies unveiled by new study](https://searchengineland.com/linkedins-most-effective-posting-strategies-439568.md) - Published: 2024-04-09 - Last Modified: 2024-04-09 - Excerpt: Researchers have identified the type of content that generates the most engagement, shares and impressions. - [Website redesign SEO checklist: Retaining and improving SEO](https://searchengineland.com/website-redesign-seo-checklist-432043.md) - Published: 2023-09-18 - Last Modified: 2024-04-09 - Excerpt: Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO. - [SEO strategy: 3 steps to strategic SEO](https://searchengineland.com/seo-strategy-strategic-seo-planning-437603.md) - Published: 2024-02-19 - Last Modified: 2024-04-09 - Excerpt: A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly. - [20240409 SEL Brief](https://searchengineland.com/20240409-sel-brief-439549.md) - Published: 2024-04-09 - Last Modified: 2024-04-08 - Excerpt: Not available - [7 ways to use generative AI in PPC](https://searchengineland.com/7-ways-to-use-generative-ai-in-ppc-439518.md) - Published: 2024-04-09 - Last Modified: 2024-04-08 - Excerpt: Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis. - [Best of SearchBot: Create a strategy to build high-quality backlinks](https://searchengineland.com/best-of-searchbot-create-backlink-strategy-439550.md) - Published: 2024-04-08 - Last Modified: 2024-04-08 - Excerpt: We asked Search Engine Land's SearchBot to create a backlink strategy to boost SEO and brand awareness for a financial advisory firm. - [How to implement a full-funnel PPC marketing strategy](https://searchengineland.com/implement-full-funnel-ppc-marketing-strategy-439545.md) - Published: 2024-04-09 - Last Modified: 2024-04-08 - Excerpt: Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns. - [Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny](https://searchengineland.com/googles-hubspot-antitrust-scrutiny-439548.md) - Published: 2024-04-08 - Last Modified: 2024-04-08 - Excerpt: Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed. - [Google explains why Ad Strength is ‘so important’ as it addresses industry concerns](https://searchengineland.com/google-ad-strength-important-ppc-concerns-438824.md) - Published: 2024-04-05 - Last Modified: 2024-04-08 - Excerpt: Here's the role Ad Strength should really play when it comes to building your Google Ads campaigns. - [ROI-driven content marketing: Aligning strategies with revenue goals](https://searchengineland.com/roi-driven-content-marketing-align-strategies-revenue-goals-439116.md) - Published: 2024-04-08 - Last Modified: 2024-04-07 - Excerpt: Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results. - [20240408 SEL Brief](https://searchengineland.com/20240408-sel-brief-438869.md) - Published: 2024-04-08 - Last Modified: 2024-04-05 - Excerpt: Not available - [Ensuring quality in your SEO services: A checklist](https://searchengineland.com/seo-services-quality-checklist-439125.md) - Published: 2024-04-08 - Last Modified: 2024-04-05 - Excerpt: From ensuring top-notch deliverables to demonstrating empathy with clients, use this checklist to improve the quality of your SEO services. - [Bing Search tests removing cache link](https://searchengineland.com/bing-search-tests-removing-cache-link-439129.md) - Published: 2024-04-05 - Last Modified: 2024-04-05 - Excerpt: This comes after Google Search officially dropped its cache link a couple of months go. - [20240405 SEL Brief](https://searchengineland.com/20240405-sel-brief-439110.md) - Published: 2024-04-05 - Last Modified: 2024-04-04 - Excerpt: Not available - [Agile for SEOs: How in-house teams get projects prioritized](https://searchengineland.com/agile-seo-in-house-teams-projects-prioritized-438825.md) - Published: 2024-03-29 - Last Modified: 2024-04-04 - Excerpt: Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams. - [LinkedIn introduces CTV ads for B2B campaigns](https://searchengineland.com/linkedin-ctv-ads-b2b-439106.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. - [6 reasons why SEO audits seem like a waste and how to fix them](https://searchengineland.com/seo-audits-waste-fix-439063.md) - Published: 2024-04-05 - Last Modified: 2024-04-04 - Excerpt: SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems. - [10 non-marketing books every SEO should read](https://searchengineland.com/non-marketing-books-every-seo-should-read-439082.md) - Published: 2024-04-05 - Last Modified: 2024-04-04 - Excerpt: Transform your SEO approach with diverse knowledge. Explore these non-marketing books that offer invaluable lessons. - [Google ‘considering Hubspot acquisition’](https://searchengineland.com/google-considering-hubspot-acquisition-439095.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. - [Google expands Vehicle Listing Ads to new markets](https://searchengineland.com/google-vehicle-listing-ads-uk-denmark-france-438899.md) - Published: 2024-04-01 - Last Modified: 2024-04-04 - Excerpt: Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times. - [Google AI overviews launch in UK](https://searchengineland.com/google-ai-overviews-uk-439080.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: Google is also reportedly considering making some of its AI-powered search features only available to subscribers. - [How to adapt your marketing for the new era of data analytics](https://searchengineland.com/how-to-adapt-your-marketing-for-the-new-era-of-data-analytics-439051.md) - Published: 2024-04-23 - Last Modified: 2024-04-04 - Excerpt: Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision. - [What does ‘Real-Time Marketing’ really mean?](https://searchengineland.com/what-does-real-time-marketing-really-mean-439045.md) - Published: 2024-04-16 - Last Modified: 2024-04-04 - Excerpt: Real-time does not have to mean right now. It’s delivering the information when the end user needs it. - [A CDP is a powerful tool — Here’s how to make it work for you](https://searchengineland.com/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you-438786.md) - Published: 2024-04-02 - Last Modified: 2024-04-04 - Excerpt: CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. - [Google to start issuing Display & Video 360 linking recommendations](https://searchengineland.com/google-to-start-issuing-display-video-360-linking-recommendations-439077.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. - [PPC Survey: AI a top priority but causing concern, trust in Google Ads down](https://searchengineland.com/ppc-survey-ai-priority-google-ads-trust-down-439072.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features. - [13 questions to diagnose and resolve declining organic traffic](https://searchengineland.com/declining-organic-traffic-questions-diagnose-resolve-439018.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance. - [How to build a future-ready SEO strategy](https://searchengineland.com/build-future-ready-seo-strategy-439037.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more. - [7 steps to scale your content creation process in the world of AI](https://searchengineland.com/scale-content-creation-process-ai-438980.md) - Published: 2024-04-03 - Last Modified: 2024-04-04 - Excerpt: Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience. - [Flex your content management for scalability and hyper-personalization](https://searchengineland.com/flex-your-content-management-for-scalability-and-hyper-personalization-439056.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact. - [20240404 SEL Brief](https://searchengineland.com/20240404-sel-brief-439054.md) - Published: 2024-04-04 - Last Modified: 2024-04-03 - Excerpt: Not available - [Facebook launches enhanced full-screen video player with key upgrades](https://searchengineland.com/facebook-full-screen-video-player-upgrade-439043.md) - Published: 2024-04-03 - Last Modified: 2024-04-03 - Excerpt: The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada. - [60% of Perplexity citations overlap with top 10 Google organic results](https://searchengineland.com/perplexity-citations-top-10-google-organic-results-439029.md) - Published: 2024-04-03 - Last Modified: 2024-04-03 - Excerpt: With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ. - [Instagram explains why your content isn’t reaching your followers](https://searchengineland.com/instagram-why-content-isnt-reaching-followers-439028.md) - Published: 2024-04-03 - Last Modified: 2024-04-03 - Excerpt: The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently. - [5 underrated skills you need to be a good digital PR – and how to master them](https://searchengineland.com/digital-pr-underrated-skills-438974.md) - Published: 2024-04-03 - Last Modified: 2024-04-03 - Excerpt: Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest. - [New for 2024! Compare 11 top marketing automation platforms](https://searchengineland.com/new-for-2024-compare-11-top-marketing-automation-platforms-439014.md) - Published: 2024-04-03 - Last Modified: 2024-04-03 - Excerpt: Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more. - [Microsoft is upgrading native campaigns to enhanced CPC](https://searchengineland.com/microsoft-native-campaigns-enhanced-cpc-439006.md) - Published: 2024-04-03 - Last Modified: 2024-04-02 - Excerpt: The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30. - [YouTube unveils 3 new updates, including live stream reaction analytics](https://searchengineland.com/youtube-updates-live-stream-reaction-analytics-438999.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively. - [20240403 SEL Brief](https://searchengineland.com/20240403-sel-brief-439004.md) - Published: 2024-04-03 - Last Modified: 2024-04-02 - Excerpt: Not available - [20240402 SEL Brief](https://searchengineland.com/20240402-sel-brief-438946.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: Not available - [Daily Mail publisher introduces new social-first video ads](https://searchengineland.com/daily-mail-publisher-video-ads-edits-438995.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces. - [Instagram Stories: 6 tips to boost engagement](https://searchengineland.com/instagram-stories-boost-engagement-tips-438987.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process. - [Microsoft expands Maximum Conversion Value to more campaign types](https://searchengineland.com/microsoft-expands-maximum-conversion-calue-shopping-search-campaigns-438955.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns. - [Meta announces major audience targeting and insights update](https://searchengineland.com/meta-audience-targeting-insights-update-438947.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better. - [7 must-know marketing attribution definitions to avoid getting gamed](https://searchengineland.com/marketing-attribution-definitions-438907.md) - Published: 2024-04-02 - Last Modified: 2024-04-01 - Excerpt: Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance - [How to use Google Gemini to improve SEO operational efficiency](https://searchengineland.com/google-gemini-improve-seo-operational-efficiency-438918.md) - Published: 2024-04-02 - Last Modified: 2024-04-01 - Excerpt: From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors. - [How to safelist our event emails](https://searchengineland.com/how-to-safelist-our-event-emails-436092.md) - Published: 2023-12-22 - Last Modified: 2024-04-01 - Excerpt: Not available - [ChatGPT makes links more prominent](https://searchengineland.com/chatgpt-prominent-links-438901.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT. - [Walmart Connect opens up to small and non-endemic advertisers](https://searchengineland.com/walmart-connect-small-non-endemic-advertisers-438913.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers. - [How to improve your SaaS onboarding experience to retain more customers](https://searchengineland.com/how-to-improve-your-saas-onboarding-experience-to-retain-more-customers-438845.md) - Published: 2024-04-02 - Last Modified: 2024-04-01 - Excerpt: Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value. - [Report: Perplexity plans to sell ads](https://searchengineland.com/perplexity-plan-sell-ads-438904.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic. - [Google investigating Ad Manager Reach report error](https://searchengineland.com/google-ad-manager-reach-report-issue-438906.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: Although you may still have access to Google Ad Manager, you may find you can't access the most recent data. - [Manual link building is more important than ever in 2024](https://searchengineland.com/manual-link-building-is-more-important-than-ever-in-2024-438804.md) - Published: 2024-04-03 - Last Modified: 2024-04-01 - Excerpt: Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs. - [Advanced tactics to maximize the SEO value of user-generated content](https://searchengineland.com/advanced-tactics-seo-user-generated-content-438887.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: Learn how to authentically engage audiences, gather insights and repurpose UGC to boost visibility and search performance. - [20240401 SEL Brief](https://searchengineland.com/20240401-sel-brief-438798.md) - Published: 2024-04-01 - Last Modified: 2024-03-29 - Excerpt: Not available - [Bulk product optimization: Tips and tools for ecommerce SEO](https://searchengineland.com/bulk-product-optimization-tips-tools-ecommerce-seo-438871.md) - Published: 2024-04-01 - Last Modified: 2024-03-29 - Excerpt: Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly. - [6 new Reddit Ads Manager features to simplify campaign creation and tracking](https://searchengineland.com/reddit-ads-manager-new-features-438892.md) - Published: 2024-03-29 - Last Modified: 2024-03-29 - Excerpt: The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more. - [Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit](https://searchengineland.com/advertisers-sue-meta-inflating-ad-viewership-438884.md) - Published: 2024-03-29 - Last Modified: 2024-03-29 - Excerpt: The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram. - [Google Panda Refresh On August 20: Version 3.9.1](https://searchengineland.com/google-panda-refresh-on-august-19th-version-3-9-1-131284.md) - Published: 2012-08-22 - Last Modified: 2024-03-29 - Excerpt: Not available - [Google drops Web Stories from image results, Google Discover carousel view and more](https://searchengineland.com/google-drops-web-stories-from-image-results-google-discover-carousel-view-and-more-437374.md) - Published: 2024-02-09 - Last Modified: 2024-03-28 - Excerpt: Google changed where Web Stories show in Google Search and Google Discover - a long time coming... - [Google did not drop Web Stories from image results](https://searchengineland.com/google-did-not-drop-web-stories-from-image-results-438865.md) - Published: 2024-03-28 - Last Modified: 2024-03-28 - Excerpt: Google issued a correction plus explained Search Console had a reporting bug with Web Stories in Image Search. - [Google still has not announced a launch date for SGE](https://searchengineland.com/google-still-has-not-announced-a-launch-date-for-sge-438862.md) - Published: 2024-03-28 - Last Modified: 2024-03-28 - Excerpt: It can go live at Google I/O in May but likely not on queries with ads. - [20240329 SEL Brief](https://searchengineland.com/20240329-sel-brief-438859.md) - Published: 2024-03-29 - Last Modified: 2024-03-28 - Excerpt: Not available - [How schema markup establishes trust and boosts information gain](https://searchengineland.com/how-schema-markup-establishes-trust-and-boosts-information-gain-438833.md) - Published: 2024-03-29 - Last Modified: 2024-03-28 - Excerpt: Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility. - [Pinterest shares algorithm insights as it shifts focus to non-engagement signals](https://searchengineland.com/pinterest-shares-algorithm-insights-as-it-shifts-focus-to-non-engagement-signals-438857.md) - Published: 2024-03-28 - Last Modified: 2024-03-28 - Excerpt: The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience. - [Google testing new tools for a more personalized shopping experience](https://searchengineland.com/google-new-tools-personalized-shopping-experience-438839.md) - Published: 2024-03-28 - Last Modified: 2024-03-28 - Excerpt: Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. - [YouTube announces enhanced audience retention analytics tools](https://searchengineland.com/youtube-audience-retention-analytics-438837.md) - Published: 2024-03-28 - Last Modified: 2024-03-28 - Excerpt: The platform is also turning the For You section into a customizable shelf In another effort to boost engagement. - [20240328 SEL Brief](https://searchengineland.com/20240328-sel-brief-438797.md) - Published: 2024-03-28 - Last Modified: 2024-03-27 - Excerpt: Not available - [Search Ads 360: 3 best practices for advanced PPC marketers](https://searchengineland.com/search-ads-360-best-practices-438818.md) - Published: 2024-03-28 - Last Modified: 2024-03-27 - Excerpt: Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns. - [8 steps to maximize success during global site migrations](https://searchengineland.com/global-site-migrations-maximize-success-438814.md) - Published: 2024-03-28 - Last Modified: 2024-03-27 - Excerpt: Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites. - [Amazon ordered to publicly share details of ads it serves in the EU](https://searchengineland.com/amazon-ordered-ad-library-eu-438812.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU. - [Google changes definition of ‘top ads’](https://searchengineland.com/google-changes-definition-top-ads-438803.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics. - [Google Analytics real-time reporting bug confirmed](https://searchengineland.com/google-analytics-real-time-reporting-bug-confirmed-438801.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: Many sites are seeing zero or little real-time traffic reported in GA4. - [Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023](https://searchengineland.com/google-ads-safety-report-2023-438796.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year. - [Google SGE a top threat to brand and product terms, study finds](https://searchengineland.com/google-sge-a-top-threat-to-brand-and-product-terms-study-finds-438705.md) - Published: 2024-03-22 - Last Modified: 2024-03-27 - Excerpt: Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. - [10 ChatGPT prompts for digital marketers](https://searchengineland.com/10-chatgpt-prompts-for-digital-marketers-438790.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking. - [20240327 SEL Brief](https://searchengineland.com/20240327-sel-brief-438784.md) - Published: 2024-03-27 - Last Modified: 2024-03-26 - Excerpt: Not available - [LinkedIn Ads launches dynamic UTMs for campaign tracking](https://searchengineland.com/linkedin-dynamic-utms-campaign-performance-438777.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup. - [Turn data into meaningful customer moments](https://searchengineland.com/turn-data-into-meaningful-customer-moments-438782.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: Unify customer data into a single view to drive true personalization without relying on third-party tracking. - [Exploring Meridian, Google’s new open-source marketing mix model](https://searchengineland.com/exploring-meridian-googles-new-open-source-marketing-mix-model-438754.md) - Published: 2024-03-27 - Last Modified: 2024-03-26 - Excerpt: Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape. - [Maximizing your B2B spend: Is account-based marketing worth it?](https://searchengineland.com/maximizing-b2b-spend-account-based-marketing-438762.md) - Published: 2024-03-27 - Last Modified: 2024-03-26 - Excerpt: ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. - [YouTube issues guidance on when to post content for maximum reach](https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: YouTube Product Lead Todd Beaupre explains how the timing of content publication can affect viewership. - [YouTube warns creators not to delete videos](https://searchengineland.com/youtube-warns-dont-delete-videos-438773.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: Hiding or removing content can negatively impact your channel's overall rankings. - [Google expands Product Studio to Australia and Canada](https://searchengineland.com/google-product-studio-australia-canada-438772.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: Google plans to roll out the advertising tool to marketers in more countries over the course of the year. - [Google adds 3D model markup for product structured data](https://searchengineland.com/google-adds-3d-model-markup-for-product-structured-data-438755.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: Now when you have multiple images, this markup can help Google known which image the 3D image references. - [Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down](https://searchengineland.com/mikhail-parakhin-head-of-microsoft-bing-search-and-microsoft-advertising-steps-down-438753.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman. - [20240326 SEL Brief](https://searchengineland.com/20240326-sel-brief-438752.md) - Published: 2024-03-26 - Last Modified: 2024-03-25 - Excerpt: Not available - [Google under investigation for uncompetitive practices by EU](https://searchengineland.com/google-meta-apple-under-investigation-438724.md) - Published: 2024-03-25 - Last Modified: 2024-03-25 - Excerpt: The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA. - [Instagram updates hashtag search to simplify account and post discovery](https://searchengineland.com/instagram-updates-hashtag-search-account-post-438748.md) - Published: 2024-03-25 - Last Modified: 2024-03-25 - Excerpt: The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place. - [App store optimization: 8 tips to leverage your SEO research skills](https://searchengineland.com/app-store-optimization-tips-seo-research-skills-438728.md) - Published: 2024-03-26 - Last Modified: 2024-03-25 - Excerpt: Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store. - [5 reasons why rankings are lying and how to fix them](https://searchengineland.com/why-rankings-lying-how-to-fix-438715.md) - Published: 2024-03-26 - Last Modified: 2024-03-25 - Excerpt: Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them. - [Local SEO in 2024: 6 simple ways to dominate local search](https://searchengineland.com/local-seo-dominate-local-search-this-year-428339.md) - Published: 2024-03-25 - Last Modified: 2024-03-25 - Excerpt: New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign. - [20240325 SEL Brief](https://searchengineland.com/20240325-sel-brief-438602.md) - Published: 2024-03-25 - Last Modified: 2024-03-22 - Excerpt: Not available - [How to benchmark PPC competitors: The definitive guide](https://searchengineland.com/benchmark-ppc-competitors-guide-438641.md) - Published: 2024-03-25 - Last Modified: 2024-03-22 - Excerpt: Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences. - [Google starts testing AI overviews from SGE in main Google search interface](https://searchengineland.com/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680.md) - Published: 2024-03-22 - Last Modified: 2024-03-22 - Excerpt: Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results. - [Bing Deep Search is officially live for all users](https://searchengineland.com/bing-deep-search-is-officially-live-for-all-users-438699.md) - Published: 2024-03-22 - Last Modified: 2024-03-22 - Excerpt: Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users. - [Google publishes Performance Max developer guide](https://searchengineland.com/google-publishes-performance-max-developer-guide-438696.md) - Published: 2024-03-22 - Last Modified: 2024-03-22 - Excerpt: The new guide offers simplified access to all the necessary information required to build PMax integrations. - [TikTok publishes lead generation best practice guide](https://searchengineland.com/tiktok-loead-generation-guide-438678.md) - Published: 2024-03-22 - Last Modified: 2024-03-22 - Excerpt: The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action. - [Is ChatGPT the Google Search killer we’ve been expecting?](https://searchengineland.com/is-chatgpt-google-search-killer-438643.md) - Published: 2024-03-22 - Last Modified: 2024-03-22 - Excerpt: The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine. - [7 tips to improve your website speed in 2024](https://searchengineland.com/7-tips-to-improve-your-website-speed-in-2024-438572.md) - Published: 2024-03-26 - Last Modified: 2024-03-22 - Excerpt: Learn what you can do to improve the page load time and Google Core Web Vitals of your website. - [Turbulence ahead: The wrath of the March 2024 core update is not linear ](https://searchengineland.com/turbulence-ahead-the-wrath-of-the-march-2024-core-update-is-not-linear-438628.md) - Published: 2024-03-21 - Last Modified: 2024-03-21 - Excerpt: Examining the fluctuations and ranking changes we're seeing so far since Google started rolling out the March 2024 core update. - [20240322 SEL Brief](https://searchengineland.com/20240322-sel-brief-438600.md) - Published: 2024-03-22 - Last Modified: 2024-03-21 - Excerpt: Not available - [Google Analytics 4 addresses Google Ads report discrepancies with conversion update](https://searchengineland.com/google-analytics-4-ads-report-conversion-key-events-438613.md) - Published: 2024-03-21 - Last Modified: 2024-03-21 - Excerpt: To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. - [How to create local business content that converts](https://searchengineland.com/create-local-business-content-converts-438594.md) - Published: 2024-03-22 - Last Modified: 2024-03-21 - Excerpt: Establish your local business as the industry authority by being authentic in your content and connecting with your community. - [Meta advertising: 5 best practices for 2024](https://searchengineland.com/meta-advertising-best-practices-392349.md) - Published: 2024-03-22 - Last Modified: 2024-03-21 - Excerpt: Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. - [Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline](https://searchengineland.com/microsoft-performance-max-updates-timeline-438608.md) - Published: 2024-03-21 - Last Modified: 2024-03-21 - Excerpt: The tech giant plans to offer advertisers the same features currently accessible within Google's PMax. - [20240321 SEL Brief](https://searchengineland.com/20240321-sel-brief-438486.md) - Published: 2024-03-21 - Last Modified: 2024-03-20 - Excerpt: Not available - [How to onboard an SEO agency the right way](https://searchengineland.com/onboard-seo-agency-right-way-438563.md) - Published: 2024-03-21 - Last Modified: 2024-03-20 - Excerpt: Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips. - [Google Marketing Live 2024 registration opens](https://searchengineland.com/google-marketing-live-2024-registration-opens-438580.md) - Published: 2024-03-20 - Last Modified: 2024-03-20 - Excerpt: Google's premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth. - [Disney announces Google partnership as it expands ad platform](https://searchengineland.com/disney-google-trade-desk-drax-438562.md) - Published: 2024-03-20 - Last Modified: 2024-03-20 - Excerpt: Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. - [Google March 2024 spam update done rolling out](https://searchengineland.com/google-march-2024-spam-update-done-rolling-out-438505.md) - Published: 2024-03-20 - Last Modified: 2024-03-20 - Excerpt: The spam update took nearly 15 days to complete. Google's core update is still rolling out, so we're not done yet. Remain seated and buckled. - [How to analyze Performance Max search terms insights for PPC success](https://searchengineland.com/analyze-performance-max-search-terms-insights-438333.md) - Published: 2024-03-13 - Last Modified: 2024-03-20 - Excerpt: Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze it PPC optimization. - [Un-silo your PPC campaigns: 4 tactics for more cohesive marketing](https://searchengineland.com/un-silo-ppc-campaigns-tactics-438526.md) - Published: 2024-03-20 - Last Modified: 2024-03-19 - Excerpt: Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels. - [Teaching writers when and how to use generative AI to create helpful content](https://searchengineland.com/when-how-generative-ai-create-helpful-content-438532.md) - Published: 2024-03-20 - Last Modified: 2024-03-19 - Excerpt: Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs. - [20240320 SEL Brief](https://searchengineland.com/20240320-sel-brief-438542.md) - Published: 2024-03-20 - Last Modified: 2024-03-19 - Excerpt: Not available - [Google promotes Liz Reid to head of Search](https://searchengineland.com/liz-reid-google-new-head-of-search-438519.md) - Published: 2024-03-18 - Last Modified: 2024-03-19 - Excerpt: Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team. - [Digital advertisers still looking for recipe to thrive in cookieless world](https://searchengineland.com/digital-advertisers-still-looking-for-recipe-to-thrive-in-cookieless-world-438537.md) - Published: 2024-03-21 - Last Modified: 2024-03-19 - Excerpt: It’s likely alternative data will be one of many ingredients used for cookie replacement. - [Google to replace perspectives filter with forums filter](https://searchengineland.com/google-to-replace-perspectives-filter-with-forums-filter-438473.md) - Published: 2024-03-15 - Last Modified: 2024-03-19 - Excerpt: The perspectives carousels, clusters and traditional web page listings will remain. - [The two parts of E-E-A-T Google hasn’t told you about](https://searchengineland.com/google-neeatt-438497.md) - Published: 2024-03-19 - Last Modified: 2024-03-19 - Excerpt: Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. - [20240319 SEL Brief](https://searchengineland.com/20240319-sel-brief-438518.md) - Published: 2024-03-19 - Last Modified: 2024-03-18 - Excerpt: Not available - [Link devaluation: The hidden threat of SpamBrain](https://searchengineland.com/link-devaluation-hidden-threat-spambrain-438412.md) - Published: 2024-03-15 - Last Modified: 2024-03-18 - Excerpt: Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics. - [Google Ads Report Editor exporting zeros; Google is investigating](https://searchengineland.com/google-ads-report-editor-exporting-zeros-google-is-investigating-438512.md) - Published: 2024-03-18 - Last Modified: 2024-03-18 - Excerpt: Google is investigating the exporting issues with Google Ads Report Editor. - [Google Search Ads 360 gains retail media capabilities](https://searchengineland.com/google-search-ads-360-gains-retail-media-capabilities-438511.md) - Published: 2024-03-18 - Last Modified: 2024-03-18 - Excerpt: Google said this will increase efficiency and scale for retail media with self-service. - [Optimizing your Performance Max campaigns with Google Ads, GA4 data](https://searchengineland.com/performance-max-campaigns-google-ads-ga4-data-438490.md) - Published: 2024-03-19 - Last Modified: 2024-03-18 - Excerpt: Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential. - [20240318 SEL Brief](https://searchengineland.com/20240318-sel-brief-438483.md) - Published: 2024-03-18 - Last Modified: 2024-03-15 - Excerpt: Not available - [Meta will sunset CrowdTangle in August](https://searchengineland.com/meta-sunset-crowdtangle-august-438472.md) - Published: 2024-03-15 - Last Modified: 2024-03-15 - Excerpt: Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14. - [Microsoft Advertising testing new interface similar to Google Ads](https://searchengineland.com/microsoft-advertising-testing-new-interface-google-ads-438395.md) - Published: 2024-03-15 - Last Modified: 2024-03-15 - Excerpt: The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI. - [Why the exact match keyword type in PPC is still relevant today](https://searchengineland.com/exact-match-keyword-type-ppc-relavance-438453.md) - Published: 2024-03-18 - Last Modified: 2024-03-15 - Excerpt: Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns. - [3 underutilized Google Search Console reports for diagnosing traffic drops](https://searchengineland.com/google-search-console-reports-diagnosing-traffic-drops-438434.md) - Published: 2024-03-15 - Last Modified: 2024-03-15 - Excerpt: Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights. - [SEO planning: Your one-page SEO plan](https://searchengineland.com/seo-planning-one-page-seo-plan-438449.md) - Published: 2024-03-18 - Last Modified: 2024-03-15 - Excerpt: Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan. - [Google Product Studio launches seasonal themed templates](https://searchengineland.com/google-product-studio-seasonal-themed-templates-438436.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: The first templates for St Patrick's Day are available now, with templates for Mother's Day, Easter, and spring expected to be released soon. - [Amazon apologizes after its AI advertising system makes costly error](https://searchengineland.com/amazon-apologizes-ai-advertising-system-error-438433.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell. - [202400315 SEL Brief](https://searchengineland.com/202400315-sel-brief-438432.md) - Published: 2024-03-15 - Last Modified: 2024-03-14 - Excerpt: Not available - [The rise of the position-less marketer](https://searchengineland.com/the-rise-of-the-position-less-marketer-438404.md) - Published: 2024-03-20 - Last Modified: 2024-03-14 - Excerpt: The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. - [Reddit launches new ad format that closely resembles user posts](https://searchengineland.com/reddit-launches-free-form-ads-438415.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users. - [Google’s March 2024 core update: 5 things you need to know](https://searchengineland.com/google-march-2024-core-update-things-you-need-to-know-438370.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: Google's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search. - [Google SGE could cost publishers $2 billion in ad revenue](https://searchengineland.com/googles-sge-publishers-ad-revenue-438411.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue. - [LinkedIn now allows brands to sponsor any organic post](https://searchengineland.com/linkedin-thought-leader-ads-expansion-438409.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. - [TikTok launches Search Insights to help creators identify trending topics](https://searchengineland.com/tiktok-creator-search-insig-438398.md) - Published: 2024-03-13 - Last Modified: 2024-03-13 - Excerpt: Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement. - [How to identify and rank for ‘hidden gems’ in SEO](https://searchengineland.com/identify-rank-hidden-gems-seo-438385.md) - Published: 2024-03-14 - Last Modified: 2024-03-13 - Excerpt: With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems." - [SEO testing: Shifting from reactive to proactive strategies](https://searchengineland.com/seo-testing-proactive-strategies-438389.md) - Published: 2024-03-14 - Last Modified: 2024-03-13 - Excerpt: Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. - [202400314 SEL Brief](https://searchengineland.com/202400314-sel-brief-438178.md) - Published: 2024-03-14 - Last Modified: 2024-03-13 - Excerpt: Not available - [U.S. House passes bill forcing TikTok owner to divest or face nationwide ban](https://searchengineland.com/us-house-passes-bill-tiktok-bytedance-sell-ban-438392.md) - Published: 2024-03-13 - Last Modified: 2024-03-13 - Excerpt: TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law. - [Best of SearchBot: Create a blog content strategy to boost SEO](https://searchengineland.com/best-searchbot-create-blog-strategy-437925.md) - Published: 2024-03-13 - Last Modified: 2024-03-13 - Excerpt: We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results. - [Meta announces major updates to Advantage+ and Shopping Ads](https://searchengineland.com/meta-updates-advantage-shopping-ads-438363.md) - Published: 2024-03-13 - Last Modified: 2024-03-13 - Excerpt: The updates aim to help marketers create ads that make consumers feel more confident about making a purchase. - [YouTube unveils 4 new features, including Tagged Product error notifications](https://searchengineland.com/youtube-new-features-tagged-product-notifications-438358.md) - Published: 2024-03-13 - Last Modified: 2024-03-13 - Excerpt: YouTube has introduced a series of updates aimed at helping creators better monitor and manage their content. - [Entity-based competitor analysis: An SEO’s guide](https://searchengineland.com/entity-based-competitor-analysis-seo-guide-438259.md) - Published: 2024-03-11 - Last Modified: 2024-03-13 - Excerpt: Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
Semantisches HTML
Verwendet article- oder main-Element
(100/100)
Has <main>
Korrekte Überschriftenhierarchie
(100/100)
Clean heading hierarchy
Verwendet semantische HTML-Elemente
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11 semantic elements, 229 divs (ratio: 5%)
Aussagekräftige Bild-Alt-Texte
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Inhaltseffizienz
Gutes Token-Reduktionsverhältnis
(100/100)
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Hat llms.txt-Datei
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llms.txt exists and is valid
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(100/100)
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robots.txt erlaubt KI-Bots
(100/100)
All major AI bots allowed
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(100/100)
Sitemap found
Markdown for Agents Unterstützung
(0/100)
No markdown content negotiation
Hat Content-Signal (robots.txt oder HTTP-Header)
(0/100)
No Content-Signal header
Strukturierte Daten
Hat Schema.org / JSON-LD
(50/100)
JSON-LD found but basic types:
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All OG tags present
Hat Meta-Beschreibung
(100/100)
Meta description: 140 chars
Hat kanonische URL
(100/100)
Canonical URL present
Hat lang-Attribut
(100/100)
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Zugänglichkeit
Inhalt ohne JavaScript verfügbar
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Content available without JavaScript
Angemessene Seitengröße
(40/100)
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Inhalt erscheint früh im HTML
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"markdown": "SEO stands for **Search Engine Optimization** and helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries.\n\nThe goal of SEO is to rank on the first page of search engine results pages (SERPs) for the most relevant and valuable keywords to your target demographic, driving qualified traffic to your site.\n\nSEO is considered a digital marketing practice and can be applied to any website. It helps improve a site’s visibility on search engines like Google and Microsoft Bing. Whether your site promotes products, offers services, or shares expert knowledge on a specific topic, SEO can help drive traffic and increase online visibility.\n\nThe better visibility your pages have in search results, the more likely you are to be found and visited.\n\nThis introductory guide will explain in more detail what SEO is and what it entails in 2025.\n\nTechnology is constantly evolving, which means that websites – and the way they are structured – evolve. So do the devices we use to access search engines.\n\nA web search can be voice activated and a click may be a tap on a mobile phone screen. Even the results we see from our search engine of choice may be summarized by artificial intelligence (AI).\n\nWe will explain all these different aspects of SEO as well as provide resources for your continued learning.\n\n## How is SEO different from SEM and PPC?\n\nSEM and PPC are two other common terms you will read about often here on Search Engine Land and hear about in the larger search marketing community.\n\nIt can also be helpful to distinguish what SEO is from what it is not.\n\nHere, we’ll explain the difference in terminologies, what these abbreviations mean and how they extend to different disciplines.\n\n### SEO vs. SEM\n\nSEM stands for search engine marketing – or, as it is more commonly known, search marketing.\n\n[Search marketing](https://searchengineland.com/guide/what-is-sem) is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC (pay-per-click, e.g. Google Ads) activities that drive traffic via organic search and paid search, respectively.\n\nSo how do SEO and SEM differ? Technically they aren’t different – SEO is simply one-half of SEM:\n\n- **SEO:** Driving **organic** results clicks from search engines.\n- **SEM:** Driving **organic and paid** results clicks from search engines.\n- **PPC:** Driving **paid** results clicks from search engines.\n\nHere’s the best way to think about SEM, SEO and PPC:\n\nImagine SEM is a coin. SEO is one side of that coin. PPC is on the flip side.\n\n### SEO vs. PPC\n\n[**PPC**](https://searchengineland.com/guide/what-is-paid-search)**:** stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.\n\nAdvertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results.\n\nWhen a user searches for one of those keywords or phrases, the advertiser’s ad (paid listing) will appear among the top results.\n\nSo again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin:\n\n- With PPC, the advertiser pays when a search user clicks their paid listing.\n- With SEO the search result listing has not been directly paid for, though SEO is sold as a service and the process of optimizing pages and websites takes [time and investment](https://searchengineland.com/seo-investment-not-cost-384995), so it is important to understand that organic search isn’t “free.”\n\nSome people have debated “SEO vs. PPC” – which channel is more valuable or has a better return on investment (ROI). However, SEO and PPC are complementary digital marketing channels. Ideally, you should always choose both (as long as your budget allows it).\n\nAs we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.\n\nWhenever we mention “SEM,” it will be because we’re referring to both SEO (organic search) and PPC (paid search).\n\nIf you’re curious about the history behind how “SEM” came to mean “PPC” at the exclusion of SEO, you can dig deeper in these articles:\n\n- [How Wikipedia Turned PPC / Paid Search Into SEM](https://searchengineland.com/how-wikipedia-turned-ppc-paid-search-into-sem-37300)\n- [Does SEM = SEO + CPC Still Add Up?](https://searchengineland.com/does-sem-seo-cpc-still-add-up-37297)\n\n## Why is SEO important?\n\nSEO is a critical marketing channel.\n\n- [Organic search delivers 53% of all website traffic](https://searchengineland.com/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298), according to a 2019 BrightEdge study.\n- More than [8.5 billion searches](https://www.statista.com/topics/1710/search-engine-usage/#topicOverview) happen every day on Google Search and Google owns 91% of the global search engine market.\n\nWith such incredible audience reach, there’s no surprise that in turn, the global SEO industry is [forecast](https://www.researchandmarkets.com/reports/5623609/seo-market-size-share-trends-by-component-by) to reach a staggering $122.11 billion by 2028.\n\nSEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought, within the sea of [billions of webpages](https://www.worldwidewebsize.com/#:~:text=Web%20(The%20Internet)-,The%20size%20of%20the%20World%20Wide%20Web%20(The%20Internet),%2C%2018%20September%2C%202024).) (4.3 billion pages on the indexed web, as of September 2024).\n\nWhenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search.\n\nHowever, search is incredibly fragmented – particularly for consumer-intent activities. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon).\n\nIn fact, last year 56% of U.S. online shoppers started their product search on Amazon, compared to 46% who started on a search engine like Google. Also of note from that same [research:](https://www.emarketer.com/chart/261976/where-us-consumers-start-their-search-online-shopping-q1-2022-q1-2023-of-respondents) \n\n- 37% start on Walmart.\n- 25% start on YouTube.\n- 20% start on Facebook.\n- 19% start on Instagram.\n- 19% start on TikTok.\n\n\n\nAnother interesting aspect of this data compared to the previous years is the growth in social sources, particularly TikTok, as a place to search for both products and knowledge searches (think “how to do X” types of search activities). \n\nIn fact, when it comes to Gen Z a staggering [51% of women in this age group prefer to start a search on TikTok](https://searchengineland.com/gen-z-tiktok-google-search-survey-431345) above all other online sources of information according to a 2023 study.\n\n[Trillions of searches](https://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247) are conducted every year. Search is often the primary source of traffic for websites, which makes it essential to be “search engine friendly” on any platform where people can search for your brand or business. \n\nWhat this all means is that improving your visibility, and ranking higher in search results than your competition, can positively impact your bottom line,\n\nSEO is also incredibly important because the search engine results pages (or SERPs) are super competitive – filled with search features (and PPC ads). SERP features include:\n\n- [AI Overviews](https://searchengineland.com/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418).\n- [Knowledge panels](https://searchengineland.com/how-google-creates-knowledge-panels-386025).\n- [Featured snippets](https://searchengineland.com/google-featured-snippets-optimization-guidelines-389951).\n- Maps.\n- Images. \n- Videos.\n- Top stories (news).\n- [People Also Ask](https://searchengineland.com/people-also-ask-boxes-tips-for-ranking-optimizing-and-tracking-341618).\n- Carousels.\n\nAnother reason SEO is critical for brands and businesses: unlike other marketing channels, good SEO work is sustainable. When a paid campaign ends, so does the traffic. Traffic from social media traffic is at best unreliable – and a fraction of what it once was.\n\nSEO is the foundation of holistic marketing, where everything your company does matters. Once you understand what your users want, you can then implement that knowledge across your:\n\n- Campaigns (paid and organic).\n- Website content.\n- Social media properties.\n\nOrganic search is a channel that drives the traffic you need to achieve key business goals (e.g., conversions, visits, sales). It also builds trust – a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings.\n\n## Types of SEO and specializations\n\nImagine SEO as a sports team. To win, you need a strong offense and defense. But you also need fans (an audience).\n\nThink of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase:\n\n- **Technical SEO:** Optimizing the technical aspects of a website.\n- **On-site SEO:** Optimizing the content on a website for users and search engines.\n- **Off-site SEO:** [Creating brand assets](https://searchengineland.com/brand-marketing-improve-eat-signals-389390) (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation.\n\nYou maintain 100% control over content and technical optimizations. That’s not always true with off-site (you can’t control links from other sites or if platforms you rely on end up shutting down or making a major change), but those activities are still a key part of this SEO trinity of success. \n\n\n\n### Technical optimization (technical SEO)\n\nOptimizing the technical elements of a website is crucial and fundamental for SEO success.\n\nIt all starts with architecture – creating a website that can be crawled and indexed by search engines. As Gary Illyes, Google’s trends analyst, once put it in [a Reddit AMA](https://www.reddit.com/r/TechSEO/comments/ao3fmk/comment/eg1dy95/?utm_source=reddit&utm_medium=web2x&context=3): “MAKE THAT DAMN SITE CRAWLABLE.”\n\nYou want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos). Key technical elements include URL structure, navigation and internal linking.\n\nUser experience is another critical part of technical optimization. Search engines stress the importance of pages that load quickly and provide a good page experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS and avoiding intrusive interstitials all matter in technical SEO. \n\nAnother area of technical optimization is structured data (a.k.a., schema). Adding this code to your website can help search engines better understand your content and enhance your appearance in the search results. \n\nPlus, web hosting services, CMS (content management system) and site security all play a role in SEO. \n\n### Content optimization (on-page SEO)\n\nIn SEO, your content needs to be optimized for two primary audiences: people and search engines. This means optimizing the content your audience will see (what’s actually on the page) as well as what search engines will see (the code).\n\nThe goal is always to publish helpful, [high-quality content](https://searchengineland.com/what-is-quality-content-251071). You can do this through a combination of understanding your audience’s wants and needs, data and Google’s guidance.\n\nWhen optimizing content for people, you should make sure it:\n\n- Covers relevant topics with which you have experience or expertise.\n- Includes keywords people would use to find the content.\n- Is unique or original.\n- Is well-written and free of grammatical and spelling errors.\n- Is up to date, containing accurate information.\n- Includes multimedia (e.g., images, videos).\n- Is better than your SERP competitors.\n- Is readable – structured to make it easy for people to understand the information you’re sharing (think: subheadings, paragraph length, use bolding/italics, ordered/unordered lists, reading level, etc.).\n\nFor search engines, some key content elements to optimize for are:\n\n- Title tags\n- Meta description\n- Header tags (H1-H6)\n- Image alt text\n- Open graph metadata\n\n[Generative engine optimization (GEO)](https://searchengineland.com/what-is-generative-engine-optimization-geo-444418) is an emerging specialty within content optimization. GEO is about optimizing your content for visibility in AI-driven search engines (or answer engines) including Google’s AI Overviews and Gemini, OpenAI’s ChatGPT and SearchGPT, Microsoft Copilot and Perplexity.\n\n### Brand and authority building (off-site optimization)\n\nSeveral activities may not be “SEO” in the strictest sense but nonetheless can align with and help contribute indirectly to SEO success.\n\nLink building (the process of acquiring links to a website) is the activity most associated with off-site SEO. There can be great benefits (e.g., rankings, traffic) from getting a diverse number of links pointing at your website from relevant, authoritative, trusted websites. \n\nLink quality beats link quantity. A large quantity of quality links is the goal.\n\nHow do you get those links? There are a variety of website promotion methods that synergize with SEO efforts. These include:\n\n- Brand building and brand marketing: Techniques designed to boost recognition and reputation.\n- PR: Public relations techniques designed to earn editorially-given links.\n- Content marketing: Some popular forms include creating videos, ebooks, research studies, podcasts (or being a guest on other podcasts) and guest posting (or guest blogging).\n- Social media marketing and optimization: Claim your brand’s handle on any and all relevant platforms, optimize it fully and share relevant content. \n- Listing management: Claiming, verifying and optimizing the information on any platforms where information about your company or website may be listed and found by searchers (e.g., directories, review sites, wikis).\n- Ratings and reviews: Getting them, monitoring them and responding to them.\n\nGenerally, when talking about off-site, you’re talking about activities that are not going to directly impact your ability to rank from a purely technical standpoint. \n\nHowever, again, everything your brand does matters. You want your brand to be found anywhere people may search for you. \n\nAs such, some people have tried to rebrand “search engine optimization” to actually mean “search experience optimization” or “[search everywhere optimization](https://searchengineland.com/search-everywhere-optimization-443738).”\n\n### SEO specialties\n\nSearch engine optimization also has a few subgenres. Each of these specialty areas is different from “regular SEO” in its own way, generally requiring additional tactics and presenting different challenges. \n\nFive such SEO specialties include:\n\n- **Ecommerce SEO:** Additional SEO elements include optimizing category pages, product pages, faceted navigation, internal linking structures, product images, product reviews, schema and more.\n- **Enterprise SEO:** This is SEO on a massive scale. Typically this means dealing with a website (or multiple websites/brands) with 1 million+ pages – or it may be based on the size of the organization (typically those making millions or billions in revenue per year). Doing enterprise also typically means delays trying to get SEO changes implemented by the dev team, as well as the involvement of multiple stakeholders.\n- **International SEO:** This is global SEO for international businesses – doing SEO for multiregional or multilingual websites – and optimizing for international search engines such as Baidu or Naver. \n- **Local SEO:** Here, the goal is to optimize websites for visibility in local organic search engine results by managing and obtaining reviews and business listings, among others.\n- **News SEO:** With news, speed is of utmost importance – specifically making sure you get into Google’s index as quickly as possible and appear in places such as Google Discover, Google’s Top Stories and Google News. There’s a need to understand best practices for paywalls, section pages, news-specific structured data, and more.\n\n## How does SEO work?\n\nIf you found this page via Google, you likely searched for something along the lines of \\[what is seo?\\]\n\nThis guide is published on Search Engine Land, an authoritative website with expertise and experience in SEO topics (we’ve been covering all SEO changes, big and small, since 2006). \n\nOriginally published in 2010, this **What is SEO** page has earned hundreds of thousands of links.\n\nPut simply, these factors (and others) have helped this guide earn a good reputation with search engines, which has helped it rank in a top 1-3 organic search position in most search engines, for a number of years. It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO. \n\nBut let’s look at SEO more broadly. As a whole, SEO really works through a combination of:\n\n- **People:** The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed.\n- **Processes:** The actions taken to make the work more efficient.\n- **Technology:** The platforms and tools used.\n- **Activities:** The end product, or output.\n\nMany other things factor into how SEO works. What follows is a high-level look at the most important knowledge and process elements. \n\nSix critical areas, in combination, make SEO work:\n\n### 1\\. Understanding how search engines work\n\nIf you want people to find your business via search – on any platform – you need to understand the technical processes behind how the engine works – and then make sure you are providing all the right “signals” to influence that visibility. \n\nWhen talking about traditional web search engines like Google, there are [four separate stages of search](https://searchengineland.com/search-stages-crawling-rendering-indexing-ranking-387057):\n\n- **Crawling:** Search engines use crawlers to discover pages on the web by following links and using sitemaps.\n- **Rendering:** Search engines generate how the page will look using HTML, JavaScript and CSS information.\n- **Indexing:** Search engines analyze the content and metadata of the pages they have discovered and add them to a database (though there’s no guarantee that every page on your website will be indexed).\n- **Ranking:** Complex algorithms look at a variety of signals to determine whether a page is relevant and of high enough quality to show when searchers enter a search query.\n\nHowever, optimizing for Google search is different from optimizing for search other platforms like YouTube or Amazon.\n\nLet’s take Facebook, for example, where factors such as engagement (Likes, comments, shares, etc.) and who people are connected to matter. Then, on Twitter, signals like recency, interactions, or the author’s credibility are important. \n\nAnd further complicating things: search engines have added machine learning elements in order to surface content – making it even harder to say “this” or “that” resulted in better or worse performance.\n\n### 2\\. Researching\n\nResearch is a key part of SEO. Some forms of research that will improve SEO performance include:\n\n- **Audience research:** It’s important to understand your target audience or market. Who are they (i.e., their demographics and psychographics)? What are their pain points? What questions do they have that you can answer? \n- **Keyword research:** This process helps you identify and incorporate relevant and valuable search terms people use into your pages – and understand how much demand and competition there is to rank for these keywords.\n- **Competitor research:** What are your competitors doing? What are their strengths and weaknesses? What types of content are they publishing? \n- **Brand/business/client research:** What are their goals – and how can SEO help them achieve those goals?\n- **Website research:** A variety of SEO audits can uncover opportunities and issues on a website that are preventing success in organic search. Some audits to consider: technical SEO, content, link profile and E-E-A-T. \n- **SERP analysis:** This will help you understand the search intent for a given query (e.g., is it commercial, transactional, informational or navigational) and create content that is more likely to earn rankings or visibility.\n\n### 3\\. Planning\n\nAn SEO strategy is your long-term action plan. You need to set goals – and a plan for how you will reach them. Think of your SEO strategy as a roadmap. The path you take likely will change and evolve over time – but the destination should remain clear and unchanged.\n\nYour SEO plan may include things such as:\n\n- Setting goals (e.g., [OKRs](https://searchengineland.com/link-building-okrs-seo-examples-428971), [SMART](https://searchengineland.com/smart-goals-seo-288724)) \n- Setting expectations (i.e., timelines/milestones).\n- Defining and aligning meaningful [KPIs and metrics](https://searchengineland.com/seo-kpis-track-measure-success-430950).\n- Deciding how projects will be created and implemented (internal, external or a mix).\n- Coordinating and communicating with key stakeholders.\n- Choosing and implementing tools/technology.\n- Hiring, training and structuring a team.\n- Setting a budget.\n- Measuring and reporting on results.\n- Documenting the strategy and process.\n\n### 4\\. Creating and implementing\n\nOnce all the research is done, it’s time to turn ideas into action. That means:\n\n- **Creating new content:** Advise your content team on what content needs to be created.\n- **Recommending or implementing changes or enhancements to existing pages:** This could include updating and improving the content, adding internal links, incorporating keywords/topics/entities, or identifying other ways to optimize it further.\n- **Removing old, outdated or low-quality content:** This is any content that isn’t ranking well, driving converting traffic or helping you achieve your SEO goals.\n\n### 5\\. Monitoring and maintaining\n\nYou need to know when something goes wrong or breaks on your website. Monitoring is critical. \n\nYou need to know if traffic drops to a critical page, pages become slow, unresponsive, or fall out of the index, your entire website goes offline, links break, or any other potential catastrophic issues.\n\n### 6\\. Analyzing, assessing and reporting on performance\n\nIf you don’t measure SEO, you can’t improve it. To make data-driven decisions about SEO, you’ll need to use:\n\n- **Website analytics:** Set up and use tools (at minimum, free tools such as Google Analytics, [Google Search Console](https://searchengineland.com/google-search-console-seo-guide-443942) and [Bing Webmaster Tools](https://searchengineland.com/bing-webmaster-tools-gains-new-indexnow-insights-top-seo-insights-report-438100)) to collect performance data.\n- **Tools and platforms:** There are many [“all-in-one” platforms](https://searchengineland.com/enterprise-seo-platforms-388566) (or suites) that offer multiple tools, but you can also choose to use only select SEO tools to track performance on specific tasks. Or, if you have the resources and none of the tools on the market do exactly what you want, you can make your own tools.\n\nAfter you’ve collected the data, you’ll need to report on progress. You can create reports using software or manually. \n\nPerformance reporting should tell a story and be done at meaningful time intervals, typically comparing to previous report periods (e.g., year over year). This will depend on the type of website (typically, this will be monthly, quarterly, or some other interval), \n\n### SEO is ongoing\n\nSEO never ends. \n\nSearch engines, user behavior and your competitors are always changing. Websites change and move (and break) over time. Content gets stale. \n\nYour processes should improve and become more efficient.\n\n## How SEO evolves\n\nSEO constantly evolves in a number of ways, perhaps most importantly because it is a service and a practice employed at the coalface of how humans interact with information on the web. \n\nWhat is most important about this, is to consider the web and search engines in the wider context of society.\n\nLibraries, for example, have existed for thousands of years. There is both documentary and archaeological record from as far back as the [seventh century BC of the existence of these places to house the collected wisdom of cultures.](https://www.history.com/news/8-impressive-ancient-libraries)\n\nIn this context, the web (as an information repository and record of dank memes) is still in its infancy. In fact, [Google as a search engine has only existed since September 1998](https://searchengineland.com/guide/google).\n\nThe web, and the ways we search and retrieve what we want from it, are new in the context of human memory and behavior. \n\nWe access search engines through technology devices like computers, mobile phones and home assistants. As technology evolves, so does our behavior in how we use and apply it. \n\nThis has implications for how search engines evolve their product capabilities and appearances, which in turn means adaptive changes for what constitutes SEO. \n\nHere are some of the main ways SEO evolves:\n\n### Adapting to technology\n\nWe have mentioned that technical SEO is one of the main types (or focuses) within SEO. In the past decade, significant changes have occurred in technology, shifting the focus of SEO work to include tasks and tactics that didn’t even exist a decade ago.\n\n- **AI-driven search results:** Just this year, significant changes in how AI drives some search results and how often such results appear have happened particularly for Google, [with AI Overviews](https://searchengineland.com/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680) and Bing’s [generative search results.](https://blogs.bing.com/search/July-2024/generativesearch)\n- **Mobile-first indexing:** A decade ago, the SEO industry was constantly preoccupied with focusing on making websites that were optimized to work well on mobile phones, so that they would appear in search engines when used on a mobile phone. By 2021 63% of Google searches in the [U.S. occurred on a mobile phone, and the](https://searchengineland.com/google-says-mobile-first-indexing-is-complete-after-almost-7-years-434011) Google Index now favors a site’s mobile performance as its lead indicator (completed 2023).\n- **Speed and user experience:** As device usage and capabilities improve, so do WiFi’s capabilities in terms of speed and penetration — and then our behaviors and expectations of services we consume. If we consider what felt normal a decade ago, when using a mobile phone, for example, we tend to get very frustrated as consumers when we experience anything like the slow-to-load pages with missing content of the noughties. \n\nIn the three specific areas of rapid change above, SEO practice must match pace, or fail. Within each of these three areas there are a multitude of component changes, features and technologies that we now consider an everyday part of SEO.\n\n### Adapting to society\n\nWhile technology and the way we use it in everyday life is also a part of societal change, there are additional considerations in the way that society is changing outside of technology that also require SEO considerations and strategic change and development.\n\n- **Macroeconomics:** Local and global economic recessions, war conflicts and famine have significant effects on large businesses, supply chains, interest rates, credit availability and consumer income and spending. All of these can have both direct and indirect effects on human behavior that require strategic changes in marketing. SEO is a marketing discipline and must [adapt strategically when economic conditions are hard and changing.](https://searchengineland.com/evolve-seo-strategy-435060)\n- **The COVID pandemic:** Perhaps the first global pandemic in the age of the internet and search engines, the COVID pandemic saw a hard and fast change in consumer behavior driven by public health mandates across the world. So many businesses experienced rapid change as a result of the COVID pandemic, which required significant changes to online and offline marketing strategies at a rate previously never seen.\n\nSEO has taken center stage in recent years as both technology and society have evolved due to progress and innovation as well as for reactive reasons in response to challenges.\n\n- As a marketing discipline and practice, SEO evolves as our society and technology evolves.\n- As a career choice, SEO is an ongoing growth area.\n\n## SEO as a service\n\nThe SEO market will grow from $75.13 billion in 2023 to $88.91 billion in 2024 at an annual growth rate of 18.3%, reaching $170 billion in 2028 at a CAGR of 17.6%, according to the 2024 [Research and Markets SEO Services report](https://www.researchandmarkets.com/report/seo).\n\nIt is no wonder, then, that SEO is also a well-established professional service, considering the ubiquity of search engines and search as an activity, combined with mobile phones’ capabilities and the ever-changing economic climate.\n\nSEO is a marketing discipline and a job title. You can “do” SEO as well as “be” an SEO (search engine optimizer). \n\nThere are myriad roles and responsibilities within SEO, as well as many specialisms that reflect the different types of SEO and the skills and capabilities required.\n\nUnderstanding how to get started with a career in SEO can be slightly overwhelming at first. Unlike more established professions (e.g., law, accounting) there aren’t universally established and recognized formal high-education courses or professional qualifications. Additionally there are a lot of data-skill requirements, as much of the practice of optimization, requires analyzing performance status and planning how and where to improve against the metrics that matter.\n\nData sources like Google Analytics and Google Search Console are free and the best place to get started with understanding website performance data. In addition, utilizing data from [Semrush](https://www.semrush.com/) we’ve created a set of free tools that can give you a great way to get started in understanding performance data:\n\n- [Free SEO Checker](https://searchengineland.com/tools/seo-checker)\n- [Free Keyword Research Tool](https://searchengineland.com/tools/keyword-research-tool)\n- [Free Keyword Difficulty Checker](https://searchengineland.com/tools/keyword-difficulty-checker-tool)\n- [Free Keyword Ranking Checker](https://searchengineland.com/tools/keyword-rank-checker)\n- [Free Keyword Generator](https://searchengineland.com/tools/keyword-generator)\n- [Free Backlink Research](https://searchengineland.com/tools/backlink-research)\n- [Free Website Traffic Checker](https://searchengineland.com/tools/website-traffic-checker)\n- [Free Website Authority Checker](https://searchengineland.com/tools/website-authority-tool)\n- [Free SERP Checker](https://searchengineland.com/tools/serp-checker-tool)\n- [Free Competitor Analysis Tool](https://searchengineland.com/tools/competitor-analysis-tool)\n\nLearning a new discipline may seem daunting at first, but there are many ways to get started. We’ve collated a number of further resources below.\n\n## How to learn SEO\n\nNow that you understand more about what SEO is and how it works – how can you learn more? \n\nReading (or, if you prefer, watching or listening to) the latest SEO news, research, best practices and other developments should become one of your regular habits, whether it’s daily, weekly or monthly. You should also invest in attending at least one or two events per year.\n\nThe expectations and behavior of searchers are constantly evolving, which means algorithms are constantly changing to keep up. That, in combination with new breakthroughs in technology (look no further than the explosive rise of ChatGPT in late 2022 and the sudden addition of generative AI to search results in 2023).\n\nHere are some trusted resources and tips to help you grow as an SEO professional.\n\n### Search Engine Land’s SEO resources\n\nSearch Engine Land has been covering SEO since 2006. In addition to news stories written by our editorial staff, Search Engine Land publishes contributed articles from a diverse group of subject matter experts featuring helpful SEO tips, tactics, trends and analysis.\n\nWe’re biased, but we highly suggest you sign up to receive [Search Engine Land’s free email newsletter](https://searchengineland.com/newsletters) featuring a roundup of the latest SEO news, and insights every weekday.\n\nSearch Engine Land also has multiple categories on [topics](https://searchengineland.com/library) dedicated to specific areas and platforms which you may find helpful:\n\n- [All SEO](https://searchengineland.com/library/seo)\n- [Bing SEO](https://searchengineland.com/library/platforms/microsoft/bing/bing-seo)\n- [Content SEO](https://searchengineland.com/library/seo/content)\n- [Ecommerce SEO](https://searchengineland.com/library/seo/ecommerce)\n- [Enterprise SEO](https://searchengineland.com/library/seo/enterprise-seo)\n- [Google: E-E-A-T](https://searchengineland.com/library/platforms/google/e-e-a-t)\n- [Google algorithm updates](https://searchengineland.com/library/platforms/google/google-algorithm-updates)\n- [Google Search Console](https://searchengineland.com/library/platforms/google/google-search-console)\n- [Google search features](https://searchengineland.com/library/platforms/google/search-features)\n- [Link building](https://searchengineland.com/library/seo/link-building)\n- [Local SEO](https://searchengineland.com/library/seo/local)\n- [News SEO](https://searchengineland.com/library/seo/news-publisher)\n- [Technical SEO](https://searchengineland.com/library/seo/technical)\n\n### Search Engine Land’s Periodic Table of SEO Elements\n\nSearch Engine Land’s interactive [Periodic Table of SEO](https://searchengineland.com/seotable) is a resource meant to help you visualize the essential individual elements that combine to creating an optimal SEO strategy, with sustained effort.\n\n\n\n### Google’s SEO resources\n\n- [Google Search Essentials](https://developers.google.com/search/docs/essentials): Google explains technical requirements, spam policies and key best practices in this guide.\n- [SEO starter guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide): An overview of SEO basics, according to Google’s best practices.\n- [Search quality evaluator guidelines](https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf): This document explains how Google instructs human raters to evaluate the quality of its search results by examining the experience, expertise, authoritativeness and trustworthiness of content and websites.\n\n### Developing your SEO skills\n\nOne of the best ways to learn SEO is to experiment. Hands-on experience is one of the absolute best ways to advance your skills and deepen your SEO knowledge. \n\nBuild your own websites – and make them about topics you are passionate about. Try out various tactics and techniques. See what works and what doesn’t. \n\nSEO requires many other skills. Dig deeper into some of those in [13 essential SEO skills you need to succeed](https://searchengineland.com/essential-seo-skills-388876).\n\nAnother way to advance your career is by attending a search conference. The Search Engine Land team programs the [Search Marketing Expo (SMX) conference series](https://searchengineland.com/smx), which has a dedicated SEO track that dives into various aspects of SEO and features some excellent speakers and presentations. [SMX](https://searchengineland.com/smx) Advanced takes place in June and SMX Next in November.\n\nBeyond that, there are several other options (free and paid) to learn SEO:\n\n- Websites, blogs and publications.\n- Books and ebooks.\n- Videos.\n- Podcasts.\n- Webinars.\n- Conferences, events and meetups.\n- Courses.\n- Training and certification programs.\n- Groups (e.g., social media, Slack).\n- Newsletters.\n- Following experts on social media.\n- Forums.\n\nJust be careful. While there are many reliable resources, you (or your clients) will eventually discover outdated or incorrect SEO information.\n\n**Bottom line:** There are no “universal” truths or some big secret to SEO. The truth is, you have to put in the work in all the phases of SEO to grow your visibility, clicks, traffic, authority, conversions, sales and revenue.\n\n---\n\n*This guide was written by [Danny Goodwin](https://searchengineland.com/author/danny-goodwin), Editorial Director of Search Engine Land & [SMX](https://searchengineland.com/smx/), and editorially reviewed by [Nichola Stott](https://searchengineland.com/author/nichola-stott), SEO Manager of Third Door Media.*\n\n*Search Engine Land is owned by [Semrush](https://www.semrush.com/). We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of [Semrush](https://www.semrush.com/) Inc.*\n",
"fullPageMarkdown": "What Is SEO - Search Engine Optimization?\n\n\n\n\n\n## Is your organic traffic disappearing?\n\nSee why competitors are outranking you and take back your visibility with Semrush.\n\nIdentify traffic-stealing competitors\n\nFind untapped keyword opportunities\n\nCreate content that ranks higher\n\nInput\n\nInstant analysis, no credit card needed.\n\nTable of contents  [Back to top ](https://searchengineland.com/guide/what-is-seo#article-content)\n\n[SEO, PPC & AIO Guides](https://searchengineland.com/guide) » Article\n\n# What Is SEO – Search Engine Optimization?\n\nPublished: September 23, 2024 at 11:18 am\n\nRead Time: 18 minutes\n\nPublished: Sep 23, 2024, 11:18 am · 18 min read\n\nWritten by [Search Engine Land](https://searchengineland.com/author/search-engine-land)\n\n[](https://www.google.com/preferences/source?q=searchengineland.com)\n\n## \n\nShare\n\n---\n\nWritten by [Search Engine Land](https://searchengineland.com/author/search-engine-land)\n\n---\n\n[### Table of Contents](https://searchengineland.com/guide/what-is-seo#TableOfContents)### Table of Contents\n\n---\n\n[](https://www.google.com/preferences/source?q=searchengineland.com)\n\n## Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more.\n\nSEO stands for **Search Engine Optimization** and helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries.\n\nThe goal of SEO is to rank on the first page of search engine results pages (SERPs) for the most relevant and valuable keywords to your target demographic, driving qualified traffic to your site.\n\nSEO is considered a digital marketing practice and can be applied to any website. It helps improve a site’s visibility on search engines like Google and Microsoft Bing. Whether your site promotes products, offers services, or shares expert knowledge on a specific topic, SEO can help drive traffic and increase online visibility.\n\nThe better visibility your pages have in search results, the more likely you are to be found and visited.\n\nThis introductory guide will explain in more detail what SEO is and what it entails in 2025.\n\nTechnology is constantly evolving, which means that websites – and the way they are structured – evolve. So do the devices we use to access search engines.\n\nA web search can be voice activated and a click may be a tap on a mobile phone screen. Even the results we see from our search engine of choice may be summarized by artificial intelligence (AI).\n\nWe will explain all these different aspects of SEO as well as provide resources for your continued learning.\n\n## How is SEO different from SEM and PPC?\n\nSEM and PPC are two other common terms you will read about often here on Search Engine Land and hear about in the larger search marketing community.\n\nIt can also be helpful to distinguish what SEO is from what it is not.\n\nHere, we’ll explain the difference in terminologies, what these abbreviations mean and how they extend to different disciplines.\n\n### SEO vs. SEM\n\nSEM stands for search engine marketing – or, as it is more commonly known, search marketing.\n\n[Search marketing](https://searchengineland.com/guide/what-is-sem) is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC (pay-per-click, e.g. Google Ads) activities that drive traffic via organic search and paid search, respectively.\n\nSo how do SEO and SEM differ? Technically they aren’t different – SEO is simply one-half of SEM:\n\n- **SEO:** Driving **organic** results clicks from search engines.\n- **SEM:** Driving **organic and paid** results clicks from search engines.\n- **PPC:** Driving **paid** results clicks from search engines.\n\nHere’s the best way to think about SEM, SEO and PPC:\n\nImagine SEM is a coin. SEO is one side of that coin. PPC is on the flip side.\n\n### SEO vs. PPC\n\n[**PPC**](https://searchengineland.com/guide/what-is-paid-search)**:** stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.\n\nAdvertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results.\n\nWhen a user searches for one of those keywords or phrases, the advertiser’s ad (paid listing) will appear among the top results.\n\nSo again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin:\n\n- With PPC, the advertiser pays when a search user clicks their paid listing.\n- With SEO the search result listing has not been directly paid for, though SEO is sold as a service and the process of optimizing pages and websites takes [time and investment](https://searchengineland.com/seo-investment-not-cost-384995), so it is important to understand that organic search isn’t “free.”\n\nSome people have debated “SEO vs. PPC” – which channel is more valuable or has a better return on investment (ROI). However, SEO and PPC are complementary digital marketing channels. Ideally, you should always choose both (as long as your budget allows it).\n\nAs we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.\n\nWhenever we mention “SEM,” it will be because we’re referring to both SEO (organic search) and PPC (paid search).\n\nIf you’re curious about the history behind how “SEM” came to mean “PPC” at the exclusion of SEO, you can dig deeper in these articles:\n\n- [How Wikipedia Turned PPC / Paid Search Into SEM](https://searchengineland.com/how-wikipedia-turned-ppc-paid-search-into-sem-37300)\n- [Does SEM = SEO + CPC Still Add Up?](https://searchengineland.com/does-sem-seo-cpc-still-add-up-37297)\n\n## Why is SEO important?\n\nSEO is a critical marketing channel.\n\n- [Organic search delivers 53% of all website traffic](https://searchengineland.com/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298), according to a 2019 BrightEdge study.\n- More than [8.5 billion searches](https://www.statista.com/topics/1710/search-engine-usage/#topicOverview) happen every day on Google Search and Google owns 91% of the global search engine market.\n\nWith such incredible audience reach, there’s no surprise that in turn, the global SEO industry is [forecast](https://www.researchandmarkets.com/reports/5623609/seo-market-size-share-trends-by-component-by) to reach a staggering $122.11 billion by 2028.\n\nSEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought, within the sea of [billions of webpages](https://www.worldwidewebsize.com/#:~:text=Web%20(The%20Internet)-,The%20size%20of%20the%20World%20Wide%20Web%20(The%20Internet),%2C%2018%20September%2C%202024).) (4.3 billion pages on the indexed web, as of September 2024).\n\nWhenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search.\n\nHowever, search is incredibly fragmented – particularly for consumer-intent activities. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon).\n\nIn fact, last year 56% of U.S. online shoppers started their product search on Amazon, compared to 46% who started on a search engine like Google. Also of note from that same [research:](https://www.emarketer.com/chart/261976/where-us-consumers-start-their-search-online-shopping-q1-2022-q1-2023-of-respondents) \n\n- 37% start on Walmart.\n- 25% start on YouTube.\n- 20% start on Facebook.\n- 19% start on Instagram.\n- 19% start on TikTok.\n\n\n\nAnother interesting aspect of this data compared to the previous years is the growth in social sources, particularly TikTok, as a place to search for both products and knowledge searches (think “how to do X” types of search activities). \n\nIn fact, when it comes to Gen Z a staggering [51% of women in this age group prefer to start a search on TikTok](https://searchengineland.com/gen-z-tiktok-google-search-survey-431345) above all other online sources of information according to a 2023 study.\n\n[Trillions of searches](https://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247) are conducted every year. Search is often the primary source of traffic for websites, which makes it essential to be “search engine friendly” on any platform where people can search for your brand or business. \n\nWhat this all means is that improving your visibility, and ranking higher in search results than your competition, can positively impact your bottom line,\n\nSEO is also incredibly important because the search engine results pages (or SERPs) are super competitive – filled with search features (and PPC ads). SERP features include:\n\n- [AI Overviews](https://searchengineland.com/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418).\n- [Knowledge panels](https://searchengineland.com/how-google-creates-knowledge-panels-386025).\n- [Featured snippets](https://searchengineland.com/google-featured-snippets-optimization-guidelines-389951).\n- Maps.\n- Images. \n- Videos.\n- Top stories (news).\n- [People Also Ask](https://searchengineland.com/people-also-ask-boxes-tips-for-ranking-optimizing-and-tracking-341618).\n- Carousels.\n\nAnother reason SEO is critical for brands and businesses: unlike other marketing channels, good SEO work is sustainable. When a paid campaign ends, so does the traffic. Traffic from social media traffic is at best unreliable – and a fraction of what it once was.\n\nSEO is the foundation of holistic marketing, where everything your company does matters. Once you understand what your users want, you can then implement that knowledge across your:\n\n- Campaigns (paid and organic).\n- Website content.\n- Social media properties.\n\nOrganic search is a channel that drives the traffic you need to achieve key business goals (e.g., conversions, visits, sales). It also builds trust – a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings.\n\n## Types of SEO and specializations\n\nImagine SEO as a sports team. To win, you need a strong offense and defense. But you also need fans (an audience).\n\nThink of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase:\n\n- **Technical SEO:** Optimizing the technical aspects of a website.\n- **On-site SEO:** Optimizing the content on a website for users and search engines.\n- **Off-site SEO:** [Creating brand assets](https://searchengineland.com/brand-marketing-improve-eat-signals-389390) (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation.\n\nYou maintain 100% control over content and technical optimizations. That’s not always true with off-site (you can’t control links from other sites or if platforms you rely on end up shutting down or making a major change), but those activities are still a key part of this SEO trinity of success. \n\n\n\n### Technical optimization (technical SEO)\n\nOptimizing the technical elements of a website is crucial and fundamental for SEO success.\n\nIt all starts with architecture – creating a website that can be crawled and indexed by search engines. As Gary Illyes, Google’s trends analyst, once put it in [a Reddit AMA](https://www.reddit.com/r/TechSEO/comments/ao3fmk/comment/eg1dy95/?utm_source=reddit&utm_medium=web2x&context=3): “MAKE THAT DAMN SITE CRAWLABLE.”\n\nYou want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos). Key technical elements include URL structure, navigation and internal linking.\n\nUser experience is another critical part of technical optimization. Search engines stress the importance of pages that load quickly and provide a good page experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS and avoiding intrusive interstitials all matter in technical SEO. \n\nAnother area of technical optimization is structured data (a.k.a., schema). Adding this code to your website can help search engines better understand your content and enhance your appearance in the search results. \n\nPlus, web hosting services, CMS (content management system) and site security all play a role in SEO. \n\n### Content optimization (on-page SEO)\n\nIn SEO, your content needs to be optimized for two primary audiences: people and search engines. This means optimizing the content your audience will see (what’s actually on the page) as well as what search engines will see (the code).\n\nThe goal is always to publish helpful, [high-quality content](https://searchengineland.com/what-is-quality-content-251071). You can do this through a combination of understanding your audience’s wants and needs, data and Google’s guidance.\n\nWhen optimizing content for people, you should make sure it:\n\n- Covers relevant topics with which you have experience or expertise.\n- Includes keywords people would use to find the content.\n- Is unique or original.\n- Is well-written and free of grammatical and spelling errors.\n- Is up to date, containing accurate information.\n- Includes multimedia (e.g., images, videos).\n- Is better than your SERP competitors.\n- Is readable – structured to make it easy for people to understand the information you’re sharing (think: subheadings, paragraph length, use bolding/italics, ordered/unordered lists, reading level, etc.).\n\nFor search engines, some key content elements to optimize for are:\n\n- Title tags\n- Meta description\n- Header tags (H1-H6)\n- Image alt text\n- Open graph metadata\n\n[Generative engine optimization (GEO)](https://searchengineland.com/what-is-generative-engine-optimization-geo-444418) is an emerging specialty within content optimization. GEO is about optimizing your content for visibility in AI-driven search engines (or answer engines) including Google’s AI Overviews and Gemini, OpenAI’s ChatGPT and SearchGPT, Microsoft Copilot and Perplexity.\n\n### Brand and authority building (off-site optimization)\n\nSeveral activities may not be “SEO” in the strictest sense but nonetheless can align with and help contribute indirectly to SEO success.\n\nLink building (the process of acquiring links to a website) is the activity most associated with off-site SEO. There can be great benefits (e.g., rankings, traffic) from getting a diverse number of links pointing at your website from relevant, authoritative, trusted websites. \n\nLink quality beats link quantity. A large quantity of quality links is the goal.\n\nHow do you get those links? There are a variety of website promotion methods that synergize with SEO efforts. These include:\n\n- Brand building and brand marketing: Techniques designed to boost recognition and reputation.\n- PR: Public relations techniques designed to earn editorially-given links.\n- Content marketing: Some popular forms include creating videos, ebooks, research studies, podcasts (or being a guest on other podcasts) and guest posting (or guest blogging).\n- Social media marketing and optimization: Claim your brand’s handle on any and all relevant platforms, optimize it fully and share relevant content. \n- Listing management: Claiming, verifying and optimizing the information on any platforms where information about your company or website may be listed and found by searchers (e.g., directories, review sites, wikis).\n- Ratings and reviews: Getting them, monitoring them and responding to them.\n\nGenerally, when talking about off-site, you’re talking about activities that are not going to directly impact your ability to rank from a purely technical standpoint. \n\nHowever, again, everything your brand does matters. You want your brand to be found anywhere people may search for you. \n\nAs such, some people have tried to rebrand “search engine optimization” to actually mean “search experience optimization” or “[search everywhere optimization](https://searchengineland.com/search-everywhere-optimization-443738).”\n\n### SEO specialties\n\nSearch engine optimization also has a few subgenres. Each of these specialty areas is different from “regular SEO” in its own way, generally requiring additional tactics and presenting different challenges. \n\nFive such SEO specialties include:\n\n- **Ecommerce SEO:** Additional SEO elements include optimizing category pages, product pages, faceted navigation, internal linking structures, product images, product reviews, schema and more.\n- **Enterprise SEO:** This is SEO on a massive scale. Typically this means dealing with a website (or multiple websites/brands) with 1 million+ pages – or it may be based on the size of the organization (typically those making millions or billions in revenue per year). Doing enterprise also typically means delays trying to get SEO changes implemented by the dev team, as well as the involvement of multiple stakeholders.\n- **International SEO:** This is global SEO for international businesses – doing SEO for multiregional or multilingual websites – and optimizing for international search engines such as Baidu or Naver. \n- **Local SEO:** Here, the goal is to optimize websites for visibility in local organic search engine results by managing and obtaining reviews and business listings, among others.\n- **News SEO:** With news, speed is of utmost importance – specifically making sure you get into Google’s index as quickly as possible and appear in places such as Google Discover, Google’s Top Stories and Google News. There’s a need to understand best practices for paywalls, section pages, news-specific structured data, and more.\n\n## How does SEO work?\n\nIf you found this page via Google, you likely searched for something along the lines of \\[what is seo?\\]\n\nThis guide is published on Search Engine Land, an authoritative website with expertise and experience in SEO topics (we’ve been covering all SEO changes, big and small, since 2006). \n\nOriginally published in 2010, this **What is SEO** page has earned hundreds of thousands of links.\n\nPut simply, these factors (and others) have helped this guide earn a good reputation with search engines, which has helped it rank in a top 1-3 organic search position in most search engines, for a number of years. It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO. \n\nBut let’s look at SEO more broadly. As a whole, SEO really works through a combination of:\n\n- **People:** The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed.\n- **Processes:** The actions taken to make the work more efficient.\n- **Technology:** The platforms and tools used.\n- **Activities:** The end product, or output.\n\nMany other things factor into how SEO works. What follows is a high-level look at the most important knowledge and process elements. \n\nSix critical areas, in combination, make SEO work:\n\n### 1\\. Understanding how search engines work\n\nIf you want people to find your business via search – on any platform – you need to understand the technical processes behind how the engine works – and then make sure you are providing all the right “signals” to influence that visibility. \n\nWhen talking about traditional web search engines like Google, there are [four separate stages of search](https://searchengineland.com/search-stages-crawling-rendering-indexing-ranking-387057):\n\n- **Crawling:** Search engines use crawlers to discover pages on the web by following links and using sitemaps.\n- **Rendering:** Search engines generate how the page will look using HTML, JavaScript and CSS information.\n- **Indexing:** Search engines analyze the content and metadata of the pages they have discovered and add them to a database (though there’s no guarantee that every page on your website will be indexed).\n- **Ranking:** Complex algorithms look at a variety of signals to determine whether a page is relevant and of high enough quality to show when searchers enter a search query.\n\nHowever, optimizing for Google search is different from optimizing for search other platforms like YouTube or Amazon.\n\nLet’s take Facebook, for example, where factors such as engagement (Likes, comments, shares, etc.) and who people are connected to matter. Then, on Twitter, signals like recency, interactions, or the author’s credibility are important. \n\nAnd further complicating things: search engines have added machine learning elements in order to surface content – making it even harder to say “this” or “that” resulted in better or worse performance.\n\n### 2\\. Researching\n\nResearch is a key part of SEO. Some forms of research that will improve SEO performance include:\n\n- **Audience research:** It’s important to understand your target audience or market. Who are they (i.e., their demographics and psychographics)? What are their pain points? What questions do they have that you can answer? \n- **Keyword research:** This process helps you identify and incorporate relevant and valuable search terms people use into your pages – and understand how much demand and competition there is to rank for these keywords.\n- **Competitor research:** What are your competitors doing? What are their strengths and weaknesses? What types of content are they publishing? \n- **Brand/business/client research:** What are their goals – and how can SEO help them achieve those goals?\n- **Website research:** A variety of SEO audits can uncover opportunities and issues on a website that are preventing success in organic search. Some audits to consider: technical SEO, content, link profile and E-E-A-T. \n- **SERP analysis:** This will help you understand the search intent for a given query (e.g., is it commercial, transactional, informational or navigational) and create content that is more likely to earn rankings or visibility.\n\n### 3\\. Planning\n\nAn SEO strategy is your long-term action plan. You need to set goals – and a plan for how you will reach them. Think of your SEO strategy as a roadmap. The path you take likely will change and evolve over time – but the destination should remain clear and unchanged.\n\nYour SEO plan may include things such as:\n\n- Setting goals (e.g., [OKRs](https://searchengineland.com/link-building-okrs-seo-examples-428971), [SMART](https://searchengineland.com/smart-goals-seo-288724)) \n- Setting expectations (i.e., timelines/milestones).\n- Defining and aligning meaningful [KPIs and metrics](https://searchengineland.com/seo-kpis-track-measure-success-430950).\n- Deciding how projects will be created and implemented (internal, external or a mix).\n- Coordinating and communicating with key stakeholders.\n- Choosing and implementing tools/technology.\n- Hiring, training and structuring a team.\n- Setting a budget.\n- Measuring and reporting on results.\n- Documenting the strategy and process.\n\n### 4\\. Creating and implementing\n\nOnce all the research is done, it’s time to turn ideas into action. That means:\n\n- **Creating new content:** Advise your content team on what content needs to be created.\n- **Recommending or implementing changes or enhancements to existing pages:** This could include updating and improving the content, adding internal links, incorporating keywords/topics/entities, or identifying other ways to optimize it further.\n- **Removing old, outdated or low-quality content:** This is any content that isn’t ranking well, driving converting traffic or helping you achieve your SEO goals.\n\n### 5\\. Monitoring and maintaining\n\nYou need to know when something goes wrong or breaks on your website. Monitoring is critical. \n\nYou need to know if traffic drops to a critical page, pages become slow, unresponsive, or fall out of the index, your entire website goes offline, links break, or any other potential catastrophic issues.\n\n### 6\\. Analyzing, assessing and reporting on performance\n\nIf you don’t measure SEO, you can’t improve it. To make data-driven decisions about SEO, you’ll need to use:\n\n- **Website analytics:** Set up and use tools (at minimum, free tools such as Google Analytics, [Google Search Console](https://searchengineland.com/google-search-console-seo-guide-443942) and [Bing Webmaster Tools](https://searchengineland.com/bing-webmaster-tools-gains-new-indexnow-insights-top-seo-insights-report-438100)) to collect performance data.\n- **Tools and platforms:** There are many [“all-in-one” platforms](https://searchengineland.com/enterprise-seo-platforms-388566) (or suites) that offer multiple tools, but you can also choose to use only select SEO tools to track performance on specific tasks. Or, if you have the resources and none of the tools on the market do exactly what you want, you can make your own tools.\n\nAfter you’ve collected the data, you’ll need to report on progress. You can create reports using software or manually. \n\nPerformance reporting should tell a story and be done at meaningful time intervals, typically comparing to previous report periods (e.g., year over year). This will depend on the type of website (typically, this will be monthly, quarterly, or some other interval), \n\n### SEO is ongoing\n\nSEO never ends. \n\nSearch engines, user behavior and your competitors are always changing. Websites change and move (and break) over time. Content gets stale. \n\nYour processes should improve and become more efficient.\n\n## How SEO evolves\n\nSEO constantly evolves in a number of ways, perhaps most importantly because it is a service and a practice employed at the coalface of how humans interact with information on the web. \n\nWhat is most important about this, is to consider the web and search engines in the wider context of society.\n\nLibraries, for example, have existed for thousands of years. There is both documentary and archaeological record from as far back as the [seventh century BC of the existence of these places to house the collected wisdom of cultures.](https://www.history.com/news/8-impressive-ancient-libraries)\n\nIn this context, the web (as an information repository and record of dank memes) is still in its infancy. In fact, [Google as a search engine has only existed since September 1998](https://searchengineland.com/guide/google).\n\nThe web, and the ways we search and retrieve what we want from it, are new in the context of human memory and behavior. \n\nWe access search engines through technology devices like computers, mobile phones and home assistants. As technology evolves, so does our behavior in how we use and apply it. \n\nThis has implications for how search engines evolve their product capabilities and appearances, which in turn means adaptive changes for what constitutes SEO. \n\nHere are some of the main ways SEO evolves:\n\n### Adapting to technology\n\nWe have mentioned that technical SEO is one of the main types (or focuses) within SEO. In the past decade, significant changes have occurred in technology, shifting the focus of SEO work to include tasks and tactics that didn’t even exist a decade ago.\n\n- **AI-driven search results:** Just this year, significant changes in how AI drives some search results and how often such results appear have happened particularly for Google, [with AI Overviews](https://searchengineland.com/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680) and Bing’s [generative search results.](https://blogs.bing.com/search/July-2024/generativesearch)\n- **Mobile-first indexing:** A decade ago, the SEO industry was constantly preoccupied with focusing on making websites that were optimized to work well on mobile phones, so that they would appear in search engines when used on a mobile phone. By 2021 63% of Google searches in the [U.S. occurred on a mobile phone, and the](https://searchengineland.com/google-says-mobile-first-indexing-is-complete-after-almost-7-years-434011) Google Index now favors a site’s mobile performance as its lead indicator (completed 2023).\n- **Speed and user experience:** As device usage and capabilities improve, so do WiFi’s capabilities in terms of speed and penetration — and then our behaviors and expectations of services we consume. If we consider what felt normal a decade ago, when using a mobile phone, for example, we tend to get very frustrated as consumers when we experience anything like the slow-to-load pages with missing content of the noughties. \n\nIn the three specific areas of rapid change above, SEO practice must match pace, or fail. Within each of these three areas there are a multitude of component changes, features and technologies that we now consider an everyday part of SEO.\n\n### Adapting to society\n\nWhile technology and the way we use it in everyday life is also a part of societal change, there are additional considerations in the way that society is changing outside of technology that also require SEO considerations and strategic change and development.\n\n- **Macroeconomics:** Local and global economic recessions, war conflicts and famine have significant effects on large businesses, supply chains, interest rates, credit availability and consumer income and spending. All of these can have both direct and indirect effects on human behavior that require strategic changes in marketing. SEO is a marketing discipline and must [adapt strategically when economic conditions are hard and changing.](https://searchengineland.com/evolve-seo-strategy-435060)\n- **The COVID pandemic:** Perhaps the first global pandemic in the age of the internet and search engines, the COVID pandemic saw a hard and fast change in consumer behavior driven by public health mandates across the world. So many businesses experienced rapid change as a result of the COVID pandemic, which required significant changes to online and offline marketing strategies at a rate previously never seen.\n\nSEO has taken center stage in recent years as both technology and society have evolved due to progress and innovation as well as for reactive reasons in response to challenges.\n\n- As a marketing discipline and practice, SEO evolves as our society and technology evolves.\n- As a career choice, SEO is an ongoing growth area.\n\n## SEO as a service\n\nThe SEO market will grow from $75.13 billion in 2023 to $88.91 billion in 2024 at an annual growth rate of 18.3%, reaching $170 billion in 2028 at a CAGR of 17.6%, according to the 2024 [Research and Markets SEO Services report](https://www.researchandmarkets.com/report/seo).\n\nIt is no wonder, then, that SEO is also a well-established professional service, considering the ubiquity of search engines and search as an activity, combined with mobile phones’ capabilities and the ever-changing economic climate.\n\nSEO is a marketing discipline and a job title. You can “do” SEO as well as “be” an SEO (search engine optimizer). \n\nThere are myriad roles and responsibilities within SEO, as well as many specialisms that reflect the different types of SEO and the skills and capabilities required.\n\nUnderstanding how to get started with a career in SEO can be slightly overwhelming at first. Unlike more established professions (e.g., law, accounting) there aren’t universally established and recognized formal high-education courses or professional qualifications. Additionally there are a lot of data-skill requirements, as much of the practice of optimization, requires analyzing performance status and planning how and where to improve against the metrics that matter.\n\nData sources like Google Analytics and Google Search Console are free and the best place to get started with understanding website performance data. In addition, utilizing data from [Semrush](https://www.semrush.com/) we’ve created a set of free tools that can give you a great way to get started in understanding performance data:\n\n- [Free SEO Checker](https://searchengineland.com/tools/seo-checker)\n- [Free Keyword Research Tool](https://searchengineland.com/tools/keyword-research-tool)\n- [Free Keyword Difficulty Checker](https://searchengineland.com/tools/keyword-difficulty-checker-tool)\n- [Free Keyword Ranking Checker](https://searchengineland.com/tools/keyword-rank-checker)\n- [Free Keyword Generator](https://searchengineland.com/tools/keyword-generator)\n- [Free Backlink Research](https://searchengineland.com/tools/backlink-research)\n- [Free Website Traffic Checker](https://searchengineland.com/tools/website-traffic-checker)\n- [Free Website Authority Checker](https://searchengineland.com/tools/website-authority-tool)\n- [Free SERP Checker](https://searchengineland.com/tools/serp-checker-tool)\n- [Free Competitor Analysis Tool](https://searchengineland.com/tools/competitor-analysis-tool)\n\nLearning a new discipline may seem daunting at first, but there are many ways to get started. We’ve collated a number of further resources below.\n\n## How to learn SEO\n\nNow that you understand more about what SEO is and how it works – how can you learn more? \n\nReading (or, if you prefer, watching or listening to) the latest SEO news, research, best practices and other developments should become one of your regular habits, whether it’s daily, weekly or monthly. You should also invest in attending at least one or two events per year.\n\nThe expectations and behavior of searchers are constantly evolving, which means algorithms are constantly changing to keep up. That, in combination with new breakthroughs in technology (look no further than the explosive rise of ChatGPT in late 2022 and the sudden addition of generative AI to search results in 2023).\n\nHere are some trusted resources and tips to help you grow as an SEO professional.\n\n### Search Engine Land’s SEO resources\n\nSearch Engine Land has been covering SEO since 2006. In addition to news stories written by our editorial staff, Search Engine Land publishes contributed articles from a diverse group of subject matter experts featuring helpful SEO tips, tactics, trends and analysis.\n\nWe’re biased, but we highly suggest you sign up to receive [Search Engine Land’s free email newsletter](https://searchengineland.com/newsletters) featuring a roundup of the latest SEO news, and insights every weekday.\n\nSearch Engine Land also has multiple categories on [topics](https://searchengineland.com/library) dedicated to specific areas and platforms which you may find helpful:\n\n- [All SEO](https://searchengineland.com/library/seo)\n- [Bing SEO](https://searchengineland.com/library/platforms/microsoft/bing/bing-seo)\n- [Content SEO](https://searchengineland.com/library/seo/content)\n- [Ecommerce SEO](https://searchengineland.com/library/seo/ecommerce)\n- [Enterprise SEO](https://searchengineland.com/library/seo/enterprise-seo)\n- [Google: E-E-A-T](https://searchengineland.com/library/platforms/google/e-e-a-t)\n- [Google algorithm updates](https://searchengineland.com/library/platforms/google/google-algorithm-updates)\n- [Google Search Console](https://searchengineland.com/library/platforms/google/google-search-console)\n- [Google search features](https://searchengineland.com/library/platforms/google/search-features)\n- [Link building](https://searchengineland.com/library/seo/link-building)\n- [Local SEO](https://searchengineland.com/library/seo/local)\n- [News SEO](https://searchengineland.com/library/seo/news-publisher)\n- [Technical SEO](https://searchengineland.com/library/seo/technical)\n\n### Search Engine Land’s Periodic Table of SEO Elements\n\nSearch Engine Land’s interactive [Periodic Table of SEO](https://searchengineland.com/seotable) is a resource meant to help you visualize the essential individual elements that combine to creating an optimal SEO strategy, with sustained effort.\n\n\n\n### Google’s SEO resources\n\n- [Google Search Essentials](https://developers.google.com/search/docs/essentials): Google explains technical requirements, spam policies and key best practices in this guide.\n- [SEO starter guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide): An overview of SEO basics, according to Google’s best practices.\n- [Search quality evaluator guidelines](https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf): This document explains how Google instructs human raters to evaluate the quality of its search results by examining the experience, expertise, authoritativeness and trustworthiness of content and websites.\n\n### Developing your SEO skills\n\nOne of the best ways to learn SEO is to experiment. Hands-on experience is one of the absolute best ways to advance your skills and deepen your SEO knowledge. \n\nBuild your own websites – and make them about topics you are passionate about. Try out various tactics and techniques. See what works and what doesn’t. \n\nSEO requires many other skills. Dig deeper into some of those in [13 essential SEO skills you need to succeed](https://searchengineland.com/essential-seo-skills-388876).\n\nAnother way to advance your career is by attending a search conference. The Search Engine Land team programs the [Search Marketing Expo (SMX) conference series](https://searchengineland.com/smx), which has a dedicated SEO track that dives into various aspects of SEO and features some excellent speakers and presentations. [SMX](https://searchengineland.com/smx) Advanced takes place in June and SMX Next in November.\n\nBeyond that, there are several other options (free and paid) to learn SEO:\n\n- Websites, blogs and publications.\n- Books and ebooks.\n- Videos.\n- Podcasts.\n- Webinars.\n- Conferences, events and meetups.\n- Courses.\n- Training and certification programs.\n- Groups (e.g., social media, Slack).\n- Newsletters.\n- Following experts on social media.\n- Forums.\n\nJust be careful. While there are many reliable resources, you (or your clients) will eventually discover outdated or incorrect SEO information.\n\n**Bottom line:** There are no “universal” truths or some big secret to SEO. The truth is, you have to put in the work in all the phases of SEO to grow your visibility, clicks, traffic, authority, conversions, sales and revenue.\n\n---\n\n*This guide was written by [Danny Goodwin](https://searchengineland.com/author/danny-goodwin), Editorial Director of Search Engine Land & [SMX](https://searchengineland.com/smx/), and editorially reviewed by [Nichola Stott](https://searchengineland.com/author/nichola-stott), SEO Manager of Third Door Media.*\n\n---\n\n*Search Engine Land is owned by [Semrush](https://www.semrush.com/). We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of [Semrush](https://www.semrush.com/) Inc.*\n\n---\n\n### About the Author\n\n[](https://twitter.com/intent/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F®ion=follow_link&screen_name=sengineland&tw_p=followbutton&variant=2.0)\n\n\n\n[Search Engine Land](https://searchengineland.com/author/search-engine-land)\n\nSearch Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land.\n\nGet the newsletter search marketers rely on.\n\n## Find Your SEO Issues in 30 Seconds\n\nFree technical audit shows what's blocking your search visibility.\n\n Audit My Site\n\nPowered by Semrush • Try [TechCrunch](https://tools.searchengineland.com/seo-checker?q=techcrunch.com)\n\nWebinar\n\n[This is What Happens When You Add AI to Your (Fragile) Stack & Processes](https://www.bigmarker.com/third-door-media/this-is-what-happens-when-you-add-ai-to-your-fragile-stack-processes?utm_source=sel&utm_medium=textlink&utm_bmcr_source=dmdhome&utm_term=dmdhome&utm_campaign=webinars \"Date of Webninar: 2026-03-05\")\n\n---\n\n## Related Articles\n\n[](https://searchengineland.com/latest-jobs-in-search-marketing-378959)\n\n[SEO](https://searchengineland.com/library/seo)\n\n[## The latest jobs in search marketing](https://searchengineland.com/latest-jobs-in-search-marketing-378959)\n\n[Anu Adegbola](https://searchengineland.com/author/anu-adegbola \"Posts by Anu Adegbola\")\n\n[](https://searchengineland.com/cloudflare-markdown-for-agents-469246)\n\n[SEO](https://searchengineland.com/library/seo)\n\n[## Cloudflare’s Markdown for Agents AI feature has SEOs on alert](https://searchengineland.com/cloudflare-markdown-for-agents-469246)\n\n[Danny Goodwin](https://searchengineland.com/author/danny-goodwin \"Posts by Danny Goodwin\")\n\n[](https://searchengineland.com/seo-visibility-systems-469169)\n\n[SEO](https://searchengineland.com/library/seo)\n\n[## SEO leaders: stop chasing rankings, start building visibility systems](https://searchengineland.com/seo-visibility-systems-469169)\n\n[Kristina Bergwall](https://searchengineland.com/author/kristina-bergwall \"Posts by Kristina Bergwall\")\n\n## Webinars\n\n[View all Webinars](https://searchengineland.com/webinars)\n\n## Intelligence Reports\n\n[View all Intelligence Reports](https://searchengineland.com/intelligence-reports)\n\n## White Papers\n\n[View all White Papers](https://searchengineland.com/white-papers)\n\nGet the newsletter search marketers rely on.\n\n## Find Your SEO Issues in 30 Seconds\n\nFree technical audit shows what's blocking your search visibility.\n\n Audit My Site\n\nPowered by Semrush • Try [TechCrunch](https://tools.searchengineland.com/seo-checker?q=techcrunch.com)\n",
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"llmsTxtPreview": "# Search Engine Land\n\n> Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more.\n\n## Documentation\n- [> What is PPC?](https://searchengineland.com/guide/what-is-paid-search)\n- [> Digital PR for SEO: Backlinks, authority, and rankings](https://searchengineland.com/guide/digital-pr-for-seo)\n- [> International SEO execution](https://searchengineland.com/guide/international-seo-strategy)\n- [> ChatGPT for SEO: Boost rankings & automate workflows](https://searchengineland.com/guide/chatgpt-for-seo)\n- [> Ecommerce SEO: Start where shoppers search](https://searchengineland.com/guide/ecommerce-seo)\n- [> What is link equity and why does it still matter?](https://searchengineland.com/guide/link-equity)\n- [> 44 best ChatGPT prompts for SEO](https://searchengineland.com/guide/seo-prompts-for-chatgpt)\n- [> Local SEO predictions 2025](https://searchengineland.com/guide/local-seo-in-2025)\n- [> Content marketing strategy](https://searchengineland.com/guide/content-marketing-strategy)\n- [> Your guide to sitemaps](https://searchengineland.com/guide/sitemap)\n- [> ALL GUIDES](https://searchengineland.com/guide)\n- [> Mastering social media content creation](https://searchengineland.com/guide/social-media-content-creation)\n- [> Best social media planning tools 2025](https://searchengineland.com/guide/social-media-planning-tools)\n- [> 57 Facebook statistics 2025](https://searchengineland.com/guide/facebook-statistics)\n- [> Ad Size Guide](https://searchengineland.com/guide/ad-size)\n- [> Online Advertising Glossary](https://searchengineland.com/guide/glossary)\n- [Search marketing](https://searchengineland.com/guide/what-is-sem)\n- [Google as a search engine has only existed since September 1998](https://searchengineland.com/guide/google)\n\n## Main\n- [What Is SEO - Search Engine Optimization?](https://searchengineland.com/guide/what-is-seo): Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types…\n- [About us](https://searchengineland.com/about)\n- [sel logo](https://searchengineland.com/)\n- [Newsletters](https://searchengineland.com/newsletters)\n- [> All SEO](https://searchengineland.com/library/seo)\n- [> Google algorithm updates](https://searchengineland.com/library/platforms/google/google-algorithm-updates)\n- [> Jobs](https://searchengineland.com/latest-jobs-in-search-marketing-378959)\n- [> Ecommerce](https://searchengineland.com/library/seo/ecommerce)\n- [> Content](https://searchengineland.com/library/seo/content)\n- [> Enterprise](https://searchengineland.com/library/seo/enterprise-seo)\n\n## Support\n- [Contact](https://searchengineland.com/contact)\n\n",
"llmsTxtExisting": "# Search Engine Land\n> News, Search Engine Optimization (SEO) & Pay-Per-Click (PPC)\n\n## List of Posts\n\n- [Google Ads tool is automatically re-enabling paused keywords](https://searchengineland.com/google-ads-tool-is-automatically-re-enabling-paused-keywords-469311.md)\n - Published: 2026-02-16\n - Last Modified: 2026-02-16\n - Excerpt: Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense\n- [How to work with your SEO agency to drive better results, faster](https://searchengineland.com/seo-agency-drive-better-results-faster-469192.md)\n - Published: 2026-02-16\n - Last Modified: 2026-02-13\n - Excerpt: From kickoff to technical execution, learn how to remove bottlenecks, empower cross-functional teams, and prove ROI from your SEO investment.\n- [Andrea Cruz talks about turning client pressure into growth](https://searchengineland.com/andrea-cruz-talks-about-turning-client-pressure-into-growth-469264.md)\n - Published: 2026-02-13\n - Last Modified: 2026-02-13\n - Excerpt: Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.\n- [Cloudflare’s Markdown for Agents AI feature has SEOs on alert](https://searchengineland.com/cloudflare-markdown-for-agents-469246.md)\n - Published: 2026-02-13\n - Last Modified: 2026-02-13\n - Excerpt: Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.\n- [Google Ads adds ROAS-based tool for valuing new customers](https://searchengineland.com/google-ads-adds-roas-based-tool-for-valuing-new-customers-469247.md)\n - Published: 2026-02-13\n - Last Modified: 2026-02-13\n - Excerpt: Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.\n- [SEO leaders: stop chasing rankings, start building visibility systems](https://searchengineland.com/seo-visibility-systems-469169.md)\n - Published: 2026-02-13\n - Last Modified: 2026-02-13\n - Excerpt: Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.\n- [Why creative, not bidding, is limiting PPC performance](https://searchengineland.com/creative-limiting-ppc-performance-469143.md)\n - Published: 2026-02-13\n - Last Modified: 2026-02-12\n - Excerpt: Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.\n- [How to optimize news content for today’s social-first Google SERP](https://searchengineland.com/optimize-news-content-social-first-google-serp-469106.md)\n - Published: 2026-02-13\n - Last Modified: 2026-02-12\n - Excerpt: Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.\n- [The real story behind the 53% drop in SaaS AI traffic](https://searchengineland.com/saas-ai-traffic-drop-469149.md)\n - Published: 2026-02-12\n - Last Modified: 2026-02-12\n - Excerpt: AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.\n- [If SEO is rocket science, AI SEO is astrophysics](https://searchengineland.com/seo-rocket-science-ai-seo-astrophysics-468923.md)\n - Published: 2026-02-12\n - Last Modified: 2026-02-11\n - Excerpt: AI search runs on entity mass, not surface signals. See how citations and extractability shape AI Overviews and LLM visibility.\n- [How social discovery shapes AI search visibility in beauty](https://searchengineland.com/social-discovery-ai-search-visibility-beauty-469035.md)\n - Published: 2026-02-12\n - Last Modified: 2026-02-11\n - Excerpt: Beauty brand visibility in AI search is increasingly shaped by social discovery and third-party validation.\n- [Local SEO sprints: A 90-day plan for service businesses in 2026](https://searchengineland.com/local-seo-sprints-a-90-day-plan-for-service-businesses-in-2026-469059.md)\n - Published: 2026-02-12\n - Last Modified: 2026-02-11\n - Excerpt: From GBP fundamentals to reviews and service pages, this framework helps you turn local visibility into consistent calls and booked jobs.\n- [Why video is the canonical source of truth for AI and your brand’s best defense](https://searchengineland.com/why-video-is-the-canonical-source-of-truth-for-ai-and-your-brands-best-defense-468807.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-11\n - Excerpt: A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.\n- [Google releases preview of WebMCP – how AI agents interact with websites](https://searchengineland.com/google-releases-preview-of-webmcp-how-ai-agents-interact-with-websites-469024.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-11\n - Excerpt: Is this the new technical SEO frontier?\n- [Google shares what’s next in digital advertising and commerce in 2026](https://searchengineland.com/google-shares-whats-next-in-digital-advertising-and-commerce-in-2026-468995.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-11\n - Excerpt: Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the moment of decision.\n- [How AI-driven shopping discovery changes product page optimization](https://searchengineland.com/ai-driven-shopping-discovery-product-page-optimization-468765.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-10\n - Excerpt: Product pages supply the data AI uses to recommend products. Learn which details matter most for AI shopping discovery.\n- [OpenAI details how ads will work in ChatGPT](https://searchengineland.com/openai-details-how-ads-will-work-in-chatgpt-468929.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-11\n - Excerpt: OpenAI’s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in.\n- [Google Ads shows recommended experiments](https://searchengineland.com/google-ads-shows-recommended-experiments-468887.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-11\n - Excerpt: Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.\n- [Google Ads simplifies product campaign tracking](https://searchengineland.com/google-ads-simplifies-product-campaign-tracking-468852.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-11\n - Excerpt: Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.\n- [What 4 AI search experiments reveal about attribution and buying decisions](https://searchengineland.com/what-4-ai-search-experiments-reveal-about-attribution-and-buying-decisions-468702.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-10\n - Excerpt: AI search rarely appears in analytics, yet it shapes trust, shortlists, and sales velocity. These experiments show where measurement breaks.\n- [How to reduce low-quality leads from Performance Max campaigns](https://searchengineland.com/how-to-reduce-low-quality-leads-from-performance-max-campaigns-468687.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-10\n - Excerpt: Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.\n- [PPC mistakes that humble even experienced marketers](https://searchengineland.com/ppc-mistakes-smx-next-466080.md)\n - Published: 2026-02-11\n - Last Modified: 2026-02-10\n - Excerpt: From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.\n- [Google pushes AI Max tool with in-app ads](https://searchengineland.com/google-pushes-ai-max-tool-with-in-app-ads-468749.md)\n - Published: 2026-02-10\n - Last Modified: 2026-02-10\n - Excerpt: Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.\n- [Bing Webmaster Tools officially adds AI Performance report](https://searchengineland.com/bing-webmaster-tools-ai-performance-report-468751.md)\n - Published: 2026-02-10\n - Last Modified: 2026-02-10\n - Excerpt: New insights include total citations, average cited pages, grounding queries, page-level citation activity, and trends over time.\n- [How to make automation work for lead gen PPC](https://searchengineland.com/automation-b2b-lead-gen-ppc-smx-next-465710.md)\n - Published: 2026-02-10\n - Last Modified: 2026-02-10\n - Excerpt: Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.\n- [Why governance maturity is a competitive advantage for SEO](https://searchengineland.com/governance-maturity-seo-468602.md)\n - Published: 2026-02-10\n - Last Modified: 2026-02-09\n - Excerpt: AI Overviews, redesigns, and rogue launches expose weak SEO processes. Discover why visibility governance protects rankings and teams.\n- [Why PPC measurement feels broken (and why it isn’t)](https://searchengineland.com/ppc-measurement-broken-468574.md)\n - Published: 2026-02-10\n - Last Modified: 2026-02-09\n - Excerpt: As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.\n- [How SEO leaders can explain agentic AI to ecommerce executives](https://searchengineland.com/seo-leaders-explain-agentic-ai-ecommerce-execs-468540.md)\n - Published: 2026-02-10\n - Last Modified: 2026-02-09\n - Excerpt: Agentic AI is entering executive conversations. Here's how to explain what's changing, what isn't, and how ecommerce brands should respond.\n- [What repeated ChatGPT runs reveal about brand visibility](https://searchengineland.com/repeated-chatgpt-runs-brand-visibility-468552.md)\n - Published: 2026-02-10\n - Last Modified: 2026-02-09\n - Excerpt: Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.\n- [OpenAI starts testing ChatGPT ads](https://searchengineland.com/openai-starts-testing-chatgpt-ads-468593.md)\n - Published: 2026-02-09\n - Last Modified: 2026-02-09\n - Excerpt: OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.\n- [Reddit says 80 million people now use its search weekly](https://searchengineland.com/reddit-search-80-million-people-468598.md)\n - Published: 2026-02-09\n - Last Modified: 2026-02-09\n - Excerpt: Reddit is unifying search with its AI Q&A. It's goal: to become an end-to-end discovery engine where users finish, not just start, queries.\n- [OpenAI begins testing ads inside ChatGPT](https://searchengineland.com/openai-begins-testing-ads-inside-chatgpt-2-468593.md)\n - Published: 2026-02-09\n - Last Modified: 2026-02-09\n - Excerpt: OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.\n- [Google AI Mode doesn’t favor above-the-fold content: Study](https://searchengineland.com/google-ai-mode-above-the-fold-content-study-468578.md)\n - Published: 2026-02-09\n - Last Modified: 2026-02-09\n - Excerpt: It's not about placement, it's about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page.\n- [A preview of ChatGPT’s ad controls just surfaced](https://searchengineland.com/a-preview-of-chatgpts-ad-controls-just-surfaced-468580.md)\n - Published: 2026-02-09\n - Last Modified: 2026-02-09\n - Excerpt: The leaked ChatGPT ad settings preview shows advertisers how personalization and privacy will shape ads in conversational AI.\n- [What Google and Microsoft patents teach us about GEO](https://searchengineland.com/google-microsoft-patents-geo-468436.md)\n - Published: 2026-02-09\n - Last Modified: 2026-02-06\n - Excerpt: Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in generative results.\n- [Why GA4 alone can’t measure the real impact of AI SEO](https://searchengineland.com/why-ga4-alone-cant-measure-the-real-impact-of-ai-seo-468387.md)\n - Published: 2026-02-09\n - Last Modified: 2026-02-06\n - Excerpt: Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead.\n- [How to diagnose and fix the biggest blocker to PPC growth](https://searchengineland.com/ppc-growth-blocker-diagnose-fix-468368.md)\n - Published: 2026-02-09\n - Last Modified: 2026-02-06\n - Excerpt: Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.\n- [Amanda Farley talks broken pixels and calm leadership](https://searchengineland.com/amanda-farley-talks-broken-pixels-and-calm-leadership-468484.md)\n - Published: 2026-02-06\n - Last Modified: 2026-02-06\n - Excerpt: Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.\n- [Performance Max built-in A/B testing for creative assets spotted](https://searchengineland.com/performance-max-built-in-a-b-testing-for-creative-assets-spotted-468459.md)\n - Published: 2026-02-06\n - Last Modified: 2026-02-06\n - Excerpt: Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.\n- [Google Ads adds a diagnostics hub for data connections](https://searchengineland.com/google-ads-adds-a-diagnostics-hub-for-data-connections-468434.md)\n - Published: 2026-02-06\n - Last Modified: 2026-02-06\n - Excerpt: Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and campaign performance.\n- [Performance Max reporting for ecommerce: What Google is and isn’t showing you](https://searchengineland.com/performance-max-reporting-ecommerce-smx-next-465948.md)\n - Published: 2026-02-06\n - Last Modified: 2026-02-06\n - Excerpt: Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control.\n- [Why content that ranks can still fail AI retrieval](https://searchengineland.com/content-ranks-fail-ai-retrieval-468301.md)\n - Published: 2026-02-06\n - Last Modified: 2026-02-05\n - Excerpt: AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse.\n- [How PR teams can measure real impact with SEO, PPC, and GEO](https://searchengineland.com/pr-measurement-seo-ppc-geo-468335.md)\n - Published: 2026-02-06\n - Last Modified: 2026-02-05\n - Excerpt: A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.\n- [Why most B2B buying decisions happen on Day 1 – and what video has to do with it](https://searchengineland.com/why-most-b2b-buying-decisions-happen-on-day-1-and-what-video-has-to-do-with-it-468280.md)\n - Published: 2026-02-06\n - Last Modified: 2026-02-05\n - Excerpt: 86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.\n- [Google & Bing don’t recommend seperate markdown pages for LLMs](https://searchengineland.com/google-bing-dont-recommend-seperate-markdown-pages-for-llms-468365.md)\n - Published: 2026-02-06\n - Last Modified: 2026-02-06\n - Excerpt: This is a heated debate now, but it seems that the major search engines are not recommending this \"strategy.\"\n- [Your local rankings look fine. So why are calls disappearing?](https://searchengineland.com/local-rankings-fine-calls-vanishing-468321.md)\n - Published: 2026-02-05\n - Last Modified: 2026-02-05\n - Excerpt: AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.\n- [Google releases Discover core update – February 2026](https://searchengineland.com/google-releases-discover-core-update-february-2026-468308.md)\n - Published: 2026-02-05\n - Last Modified: 2026-02-05\n - Excerpt: This Discover update will show more locally relevant content based on the users country.\n- [Google Ads no longer runs on keywords. It runs on intent.](https://searchengineland.com/google-ads-intent-not-keywords-468271.md)\n - Published: 2026-02-05\n - Last Modified: 2026-02-05\n - Excerpt: If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.\n- [Google says AI search is driving an ‘expansionary moment’](https://searchengineland.com/google-ai-search-expansionary-moment-468281.md)\n - Published: 2026-02-05\n - Last Modified: 2026-02-05\n - Excerpt: AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.\n- [How AI is reshaping local search and what enterprises must do now](https://searchengineland.com/local-search-ai-enterprises-468255.md)\n - Published: 2026-02-05\n - Last Modified: 2026-02-05\n - Excerpt: AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.\n- [Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’](https://searchengineland.com/seo-teams-use-ai-468242.md)\n - Published: 2026-02-05\n - Last Modified: 2026-02-04\n - Excerpt: Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority.\n- [How first-party data drives better outcomes in AI-powered advertising](https://searchengineland.com/first-party-data-ai-powered-advertising-468198.md)\n - Published: 2026-02-05\n - Last Modified: 2026-02-04\n - Excerpt: Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.\n- [Google Ads tightens access control with multi-party approval](https://searchengineland.com/google-ads-multi-party-approval-468233.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-04\n - Excerpt: Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.\n- [Google Ads adds a second set of eyes for high-risk account changes](https://searchengineland.com/google-ads-adds-a-second-set-of-eyes-for-high-risk-account-changes-468233.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-04\n - Excerpt: Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.\n- [In Google Ads automation, everything is a signal in 2026](https://searchengineland.com/in-google-ads-automation-everything-is-a-signal-in-2026-468218.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-03\n - Excerpt: Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.\n- [Anthropic says Claude will remain ad-free as ChatGPT tests ads](https://searchengineland.com/anthropic-claude-no-ads-468232.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-04\n - Excerpt: Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude.\n- [DOJ and states appeal Google search antitrust remedies ruling](https://searchengineland.com/doj-states-appeal-google-search-antitrust-remedies-ruling-468230.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-04\n - Excerpt: The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies.\n- [How Google Ads quality score really affects your CPCs](https://searchengineland.com/google-ads-quality-score-cpcs-468204.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-03\n - Excerpt: High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.\n- [Google may be cracking down on self-promotional ‘best of’ listicles](https://searchengineland.com/google-cracking-down-self-promotional-best-of-listicles-468227.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-04\n - Excerpt: SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.\n- [What higher ed data shows about SEO visibility and AI search](https://searchengineland.com/higher-ed-data-seo-visibility-ai-search-468193.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-03\n - Excerpt: Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.\n- [Google lists Googlebot file limits for crawling](https://searchengineland.com/google-lists-googlebot-file-limits-for-crawling-468226.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-04\n - Excerpt: Google updated two of its help documents to clarify how much Googlebot can crawl.\n- [Why Google’s Performance Max advice often fails new advertisers](https://searchengineland.com/google-performance-max-advice-fails-new-advertisers-468188.md)\n - Published: 2026-02-04\n - Last Modified: 2026-02-03\n - Excerpt: Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.\n- [Microsoft launches Publisher Content Marketplace for AI licensing](https://searchengineland.com/microsoft-launches-publisher-content-marketplace-for-ai-licensing-468191.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-03\n - Excerpt: New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.\n- [Google: 75% of crawling issues come from two common URL mistakes](https://searchengineland.com/google-biggest-crawling-issues-468186.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-03\n - Excerpt: Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers.\n- [Inspiring examples of responsible and realistic vibe coding for SEO](https://searchengineland.com/vibe-coding-for-seo-467865.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-03\n - Excerpt: Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects.\n- [LinkedIn: AI-powered search cut traffic by up to 60%](https://searchengineland.com/linkedin-ai-powered-search-cut-traffic-468187.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-03\n - Excerpt: LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.\n- [Are we ready for the agentic web?](https://searchengineland.com/are-we-ready-for-the-agentic-web-468154.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-02\n - Excerpt: The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like.\n- [7 digital PR secrets behind strong SEO performance](https://searchengineland.com/7-digital-pr-secrets-behind-strong-seo-performance-468159.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-03\n - Excerpt: As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works.\n- [Google’s biggest crawling challenges are faceted navigation, action parameters and more](https://searchengineland.com/googles-biggest-crawling-challenges-are-faceted-navigation-action-parameters-and-more-468186.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-03\n - Excerpt: Crawlers can cause your site to load slowly if you do not manage the URLs on your website properly.\n- [Microsoft rolls out multi-turn search in Bing](https://searchengineland.com/microsoft-rolls-out-multi-turn-search-in-bing-468183.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-03\n - Excerpt: This shows a Copilot search box on the bottom of the Bing search results, as you scroll down.\n- [Why most SEO failures are organizational, not technical](https://searchengineland.com/why-most-seo-failures-are-organizational-not-technical-468167.md)\n - Published: 2026-02-03\n - Last Modified: 2026-02-03\n - Excerpt: SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process.\n- [Google Ads API update cracks open Performance Max by channel](https://searchengineland.com/google-ads-api-update-cracks-open-performance-max-by-channel-468170.md)\n - Published: 2026-02-02\n - Last Modified: 2026-02-02\n - Excerpt: Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.\n- [How to build a modern Google Ads targeting strategy like a pro](https://searchengineland.com/modern-targeting-strategy-google-ads-smx-next-465927.md)\n - Published: 2026-02-02\n - Last Modified: 2026-02-02\n - Excerpt: Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.\n- [OpenAI quietly lays groundwork for ads in ChatGPT](https://searchengineland.com/openai-quietly-lays-groundwork-for-ads-in-chatgpt-468162.md)\n - Published: 2026-02-02\n - Last Modified: 2026-02-02\n - Excerpt: ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.\n- [Human experience optimization: Why experience now shapes search visibility](https://searchengineland.com/human-experience-optimization-why-experience-now-shapes-search-visibility-468132.md)\n - Published: 2026-02-02\n - Last Modified: 2026-01-30\n - Excerpt: Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.\n- [Ads in ChatGPT: Why behavior matters more than targeting](https://searchengineland.com/ads-in-chatgpt-why-behavior-matters-more-than-targeting-468144.md)\n - Published: 2026-02-02\n - Last Modified: 2026-01-30\n - Excerpt: ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.\n- [Advanced ways to use competitive research in SEO and AEO](https://searchengineland.com/advanced-competitive-research-seo-433277.md)\n - Published: 2026-02-02\n - Last Modified: 2026-01-30\n - Excerpt: Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.\n- [The in-house vs. agency debate misses the real paid media problem](https://searchengineland.com/the-in-house-vs-agency-debate-misses-the-real-paid-media-problem-467885.md)\n - Published: 2026-02-02\n - Last Modified: 2026-01-26\n - Excerpt: Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.\n- [Kirk Williams discusses why client fit is very important](https://searchengineland.com/kirk-williams-discusses-why-client-fit-is-very-important-468139.md)\n - Published: 2026-01-30\n - Last Modified: 2026-01-30\n - Excerpt: Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.\n- [Google tests third-party endorsements in search ads](https://searchengineland.com/google-tests-third-party-endorsements-in-search-ads-468135.md)\n - Published: 2026-01-30\n - Last Modified: 2026-01-30\n - Excerpt: Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.\n- [What 2 million LLM sessions reveal about AI discovery](https://searchengineland.com/2-million-llm-sessions-ai-discovery-468115.md)\n - Published: 2026-01-30\n - Last Modified: 2026-01-29\n - Excerpt: From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.\n- [7 custom GPT ideas to automate SEO workflows](https://searchengineland.com/custom-gpt-ideas-automate-seo-workflows-468101.md)\n - Published: 2026-01-30\n - Last Modified: 2026-01-29\n - Excerpt: How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.\n- [Is SEO a brand channel or a performance channel? Now it’s both](https://searchengineland.com/seo-brand-performance-channel-468095.md)\n - Published: 2026-01-30\n - Last Modified: 2026-01-29\n - Excerpt: AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.\n- [Google Ads API v23 brings PMax data, richer invoicing, scheduling](https://searchengineland.com/google-ads-api-v23-468104.md)\n - Published: 2026-01-29\n - Last Modified: 2026-01-29\n - Excerpt: Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.\n- [How to optimize for AI search: 12 proven LLM visibility tactics](https://searchengineland.com/optimize-ai-search-llm-visibility-tactics-468106.md)\n - Published: 2026-01-29\n - Last Modified: 2026-01-29\n - Excerpt: A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.\n- [How to optimize for AI search: 12 proven LLM visibility tactics](https://searchengineland.com/how-to-optimize-for-ai-search-12-proven-llm-visibility-tactics-468106.md)\n - Published: 2026-01-29\n - Last Modified: 2026-01-29\n - Excerpt: A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.\n- [1/3rd of publishers say they will block Google Search AI-generative features like AI Overviews](https://searchengineland.com/1-3rd-of-publishers-say-they-will-block-google-search-ai-generative-features-like-ai-overviews-468107.md)\n - Published: 2026-01-29\n - Last Modified: 2026-01-29\n - Excerpt: 42% said they would not block Google and 25% are still unsure.\n- [Google Ads API v23 kicks off faster releases for 2026](https://searchengineland.com/google-ads-api-v23-kicks-off-faster-releases-for-2026-468104.md)\n - Published: 2026-01-29\n - Last Modified: 2026-01-29\n - Excerpt: Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.\n- [When search performance improves but pipeline doesn’t](https://searchengineland.com/when-search-performance-improves-but-pipeline-doesnt-468073.md)\n - Published: 2026-01-29\n - Last Modified: 2026-01-28\n - Excerpt: Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement fail.\n- [How to find great writers (and other content marketing struggles)](https://searchengineland.com/how-to-find-great-writers-and-other-content-marketing-struggles-468071.md)\n - Published: 2026-01-29\n - Last Modified: 2026-01-28\n - Excerpt: You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.\n- [Why AI makes agency-client relationships matter more than ever](https://searchengineland.com/why-ai-makes-agency-client-relationships-matter-more-than-ever-468067.md)\n - Published: 2026-01-29\n - Last Modified: 2026-01-28\n - Excerpt: AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart.\n- [AI local visibility is up to 30x harder than ranking in Google: Report](https://searchengineland.com/ai-local-visibility-report-2026-468085.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-28\n - Excerpt: Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.\n- [Meta tests paid subscriptions](https://searchengineland.com/meta-tests-paid-subscriptions-468083.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-28\n - Excerpt: Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.\n- [AI recommendation lists repeat less than 1% of the time: Study](https://searchengineland.com/ai-recommendation-lists-rarely-repeat-study-468076.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-28\n - Excerpt: AI recommendations vary wildly even with identical prompts. The data shows intent holds, but position tracking is mostly noise.\n- [AI recommendation lists repeat less than 1% of the time, study finds](https://searchengineland.com/ai-recommendation-lists-repeat-less-than-1-of-the-time-study-finds-468076.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-28\n - Excerpt: When ChatGPT, Claude, or Google’s AI get asked for brand or product recommendations, they almost never return the same list twice — and almost never in the same order. That’s the big finding from a new study from Rand Fishkin, CEO and co-founder of SparkToro, and Patrick O’Donnell, CTO and co-founder of Gumshoe.ai. They investigated […]\n- [The future of search visibility: What 6 SEO leaders predict for 2026](https://searchengineland.com/ai-search-visibility-seo-predictions-2026-468042.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-27\n - Excerpt: AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.\n- [Google adds one-click ad previews to PMax](https://searchengineland.com/google-adds-one-click-ad-previews-to-pmax-468077.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-28\n - Excerpt: Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the asset group table.\n- [Google searches per U.S. user fell nearly 20% YoY: Report](https://searchengineland.com/google-searches-per-us-user-fall-report-468051.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-27\n - Excerpt: Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.\n- [How to optimize video for AI-powered search](https://searchengineland.com/how-to-optimize-video-for-ai-powered-search-468026.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-28\n - Excerpt: Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.\n- [Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together](https://searchengineland.com/meta-ai-driven-advertising-system-andromeda-gem-468020.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-27\n - Excerpt: Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.\n- [Google may give sites a way to opt out of AI search generative features](https://searchengineland.com/google-may-give-sites-a-way-to-opt-out-of-ai-search-generative-features-468063.md)\n - Published: 2026-01-28\n - Last Modified: 2026-01-28\n - Excerpt: You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features.\n- [Bing Webmaster Tools testing new AI Performance report](https://searchengineland.com/bing-webmaster-tools-testing-new-ai-performance-report-468039.md)\n - Published: 2026-01-27\n - Last Modified: 2026-01-27\n - Excerpt: Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.\n- [Google AI Overviews follow up questions jump you directly to AI Mode](https://searchengineland.com/google-ai-overviews-follow-up-questions-jump-you-directly-to-ai-mode-468016.md)\n - Published: 2026-01-27\n - Last Modified: 2026-01-27\n - Excerpt: This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.\n- [Yahoo! Scout – Yahoo’s return to search and web discovery](https://searchengineland.com/yahoo-scout-yahoos-return-to-search-and-web-discovery-467907.md)\n - Published: 2026-01-27\n - Last Modified: 2026-01-27\n - Excerpt: Yahoo! Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience.\n- [Is your account ready for Google AI Max? A pre-test checklist](https://searchengineland.com/google-ai-max-checklist-467929.md)\n - Published: 2026-01-27\n - Last Modified: 2026-01-26\n - Excerpt: AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.\n- [4 Facebook ad templates that still work in 2026 (with real examples)](https://searchengineland.com/facebook-ad-templates-examples-467942.md)\n - Published: 2026-01-27\n - Last Modified: 2026-01-26\n - Excerpt: The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.\n- [Why Search and Shopping ads stop scaling without demand](https://searchengineland.com/why-search-shopping-ads-stop-scaling-without-demand-467961.md)\n - Published: 2026-01-27\n - Last Modified: 2026-01-26\n - Excerpt: Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.\n- [EU puts Google’s AI and search data under DMA spotlight](https://searchengineland.com/eu-puts-googles-ai-and-search-data-under-dma-spotlight-468019.md)\n - Published: 2026-01-27\n - Last Modified: 2026-01-27\n - Excerpt: Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping competition.\n- [ChatGPT ads come with premium prices — and limited data](https://searchengineland.com/chatgpt-ads-come-with-premium-prices-and-limited-data-467970.md)\n - Published: 2026-01-26\n - Last Modified: 2026-01-26\n - Excerpt: OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.\n- [Google research points to a post-query future for search intent](https://searchengineland.com/google-research-small-models-intent-extraction-467960.md)\n - Published: 2026-01-26\n - Last Modified: 2026-01-26\n - Excerpt: Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.\n- [From searching to delegating: Adapting to AI-first search behavior](https://searchengineland.com/from-searching-to-delegating-adapting-to-ai-first-search-behavior-467888.md)\n - Published: 2026-01-26\n - Last Modified: 2026-01-23\n - Excerpt: As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.\n- [Google Ads debuts centralized Experiment Center](https://searchengineland.com/google-ads-debuts-centralized-experiment-center-467941.md)\n - Published: 2026-01-26\n - Last Modified: 2026-01-26\n - Excerpt: Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.\n- [Why Performance Max looks different for B2B in 2026](https://searchengineland.com/why-performance-max-looks-different-for-b2b-in-2026-467876.md)\n - Published: 2026-01-26\n - Last Modified: 2026-01-23\n - Excerpt: PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.\n- [Why first-touch analytics matters more than ever for SEO in 2026](https://searchengineland.com/first-touch-analytics-matters-seo-467840.md)\n - Published: 2026-01-26\n - Last Modified: 2026-01-23\n - Excerpt: AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue.\n- [Apple Ads adds more ad slots to App Store search results](https://searchengineland.com/apple-ads-adds-more-ad-slots-to-app-store-search-results-467905.md)\n - Published: 2026-01-23\n - Last Modified: 2026-01-23\n - Excerpt: Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.\n- [The URL mistake that killed Black Friday ft Nick Handley](https://searchengineland.com/the-url-mistake-that-killed-black-friday-ft-nick-handley-467898.md)\n - Published: 2026-01-23\n - Last Modified: 2026-01-23\n - Excerpt: One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.\n- [Google Ads bug removes notes option for some advertisers](https://searchengineland.com/google-ads-bug-removes-notes-option-for-some-advertisers-467895.md)\n - Published: 2026-01-23\n - Last Modified: 2026-01-23\n - Excerpt: A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.\n- [Google Ads bug blocks edits to Performance Max asset groups](https://searchengineland.com/google-ads-bug-blocks-edits-to-performance-max-asset-groups-467877.md)\n - Published: 2026-01-23\n - Last Modified: 2026-01-23\n - Excerpt: A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround.\n- [TikTok launches U.S.-controlled joint venture to meet national security rules](https://searchengineland.com/tiktok-launches-u-s-controlled-joint-venture-467875.md)\n - Published: 2026-01-23\n - Last Modified: 2026-01-23\n - Excerpt: TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned tech is regulated.\n- [A smarter way to approach AI prompting](https://searchengineland.com/ai-prompting-rubrics-467813.md)\n - Published: 2026-01-23\n - Last Modified: 2026-01-22\n - Excerpt: Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.\n- [Agentic AI and vibe coding: The next evolution of PPC management](https://searchengineland.com/agentic-ai-and-vibe-coding-the-next-evolution-of-ppc-management-467805.md)\n - Published: 2026-01-23\n - Last Modified: 2026-01-22\n - Excerpt: Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.\n- [Google: Forced syndication would permanently expose its ad systems](https://searchengineland.com/google-forced-syndication-would-permanently-expose-its-ad-systems-467857.md)\n - Published: 2026-01-22\n - Last Modified: 2026-01-22\n - Excerpt: Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.\n- [Google outlines risks of exposing its search index, rankings, and live results](https://searchengineland.com/google-elizabeth-reid-affidavit-antitrust-467838.md)\n - Published: 2026-01-22\n - Last Modified: 2026-01-22\n - Excerpt: Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user privacy at risk.\n- [Google adds cross-campaign testing with new Mix Experiments beta](https://searchengineland.com/google-adds-cross-campaign-testing-with-new-mix-experiments-beta-467837.md)\n - Published: 2026-01-22\n - Last Modified: 2026-01-22\n - Excerpt: Google’s new Campaign Mix Experiments beta lets advertisers test multiple campaign types and budget strategies together to see what truly drives performance.\n- [Google’s Demand Gen gets more shoppable — and more measurable](https://searchengineland.com/googles-demand-gen-gets-more-shoppable-and-more-measurable-467823.md)\n - Published: 2026-01-22\n - Last Modified: 2026-01-22\n - Excerpt: Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.\n- [Google brings Personal Intelligence to AI Mode in Google Search](https://searchengineland.com/google-brings-personal-intelligence-to-ai-mode-in-google-search-467800.md)\n - Published: 2026-01-22\n - Last Modified: 2026-01-21\n - Excerpt: This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.\n- [What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]](https://searchengineland.com/seo-thought-leaders-geo-debate-research-467766.md)\n - Published: 2026-01-22\n - Last Modified: 2026-01-21\n - Excerpt: AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.\n- [How to explain flat traffic when SEO is actually working](https://searchengineland.com/explain-flat-traffic-seo-467757.md)\n - Published: 2026-01-22\n - Last Modified: 2026-01-21\n - Excerpt: AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders.\n- [Why Demand Gen works best alongside Performance Max for ecommerce](https://searchengineland.com/why-demand-gen-works-best-alongside-performance-max-for-ecommerce-467785.md)\n - Published: 2026-01-22\n - Last Modified: 2026-01-21\n - Excerpt: Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.\n- [Nick LeRoy turns SEO consulting into a fundraiser for Minnesota immigrant support](https://searchengineland.com/nick-leroy-minnesota-fundraiser-467792.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-21\n - Excerpt: Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families.\n- [Meta expands Threads ads to all users globally](https://searchengineland.com/meta-expands-threads-ads-to-all-users-globally-467786.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-21\n - Excerpt: Meta is expanding Threads ads globally next week, giving advertisers new ways to reach its 400M+ users.\n- [Same URL in AI Overviews and blue links counts as one Google Search Console impression](https://searchengineland.com/same-url-ai-overviews-blue-links-google-search-console-467782.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-21\n - Excerpt: Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions.\n- [OpenAI moves on ChatGPT ads with impression-based launch](https://searchengineland.com/openai-moves-on-chatgpt-ads-with-impression-based-launch-467783.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-21\n - Excerpt: ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.\n- [Google rules out ads in Gemini — for now](https://searchengineland.com/google-rules-out-ads-in-gemini-for-now-467780.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-21\n - Excerpt: Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.\n- [75% of ChatGPT users rely on ‘keywords’ for local services: New data](https://searchengineland.com/chatgpt-users-keywords-for-local-services-data-467715.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-20\n - Excerpt: New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and limited follow-up.\n- [The local SEO gatekeeper: How Google defines your entity](https://searchengineland.com/local-seo-google-entity-467727.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-20\n - Excerpt: Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search eligibility.\n- [International SEO in 2026: What still works, what no longer does, and why](https://searchengineland.com/international-seo-in-2026-what-still-works-what-no-longer-does-and-why-467712.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-20\n - Excerpt: AI-mediated search introduces new risks for international SEO. See how semantic collapse and freshness drift shape global visibility.\n- [How digital marketing agencies are adapting to AI search](https://searchengineland.com/how-digital-marketing-agencies-are-adapting-to-ai-search-467613.md)\n - Published: 2026-01-21\n - Last Modified: 2026-01-20\n - Excerpt: Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand authority.\n- [Organic search traffic is down 2.5% YoY, new data shows](https://searchengineland.com/organic-search-traffic-down-yoy-data-467748.md)\n - Published: 2026-01-20\n - Last Modified: 2026-01-20\n - Excerpt: SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.\n- [Google Shopping API cutoff looms, putting ad delivery at risk](https://searchengineland.com/google-shopping-api-cutoff-looms-putting-ad-delivery-at-risk-467714.md)\n - Published: 2026-01-20\n - Last Modified: 2026-01-20\n - Excerpt: Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.\n- [Does llms.txt matter? We tracked 10 sites to find out](https://searchengineland.com/does-llms-txt-matter-467740.md)\n - Published: 2026-01-20\n - Last Modified: 2026-01-20\n - Excerpt: We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.\n- [7 real-world AI failures that show why adoption keeps going wrong](https://searchengineland.com/real-world-ai-failures-467680.md)\n - Published: 2026-01-20\n - Last Modified: 2026-01-19\n - Excerpt: From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.\n- [Why LLM-only pages aren’t the answer to AI search](https://searchengineland.com/llm-only-pages-ai-search-467690.md)\n - Published: 2026-01-20\n - Last Modified: 2026-01-19\n - Excerpt: Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.\n- [SEO in 2026: What will stay the same](https://searchengineland.com/seo-2026-stay-same-467688.md)\n - Published: 2026-01-20\n - Last Modified: 2026-01-19\n - Excerpt: Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.\n- [Yext’s Visibility Brief: Your guide to brand visibility in AI search](https://searchengineland.com/yexts-visibility-brief-your-guide-to-brand-visibility-in-ai-search-467497.md)\n - Published: 2026-01-20\n - Last Modified: 2026-01-14\n - Excerpt: Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.\n- [Some Google AI Overviews now use Gemini 3 Pro](https://searchengineland.com/some-google-ai-overviews-now-use-gemini-3-pro-467710.md)\n - Published: 2026-01-19\n - Last Modified: 2026-01-19\n - Excerpt: Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode results back in November and then in December Google began using Gemini 3 Flash for AI Mode. Now, Google is […]\n- [Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T](https://searchengineland.com/optimizing-contact-us-page-google-e-e-a-t-431623.md)\n - Published: 2023-09-06\n - Last Modified: 2026-01-19\n - Excerpt: A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer.\n- [Best of the Bot: Write Google RSA ads for car diagnostic services](https://searchengineland.com/write-google-rsa-ads-car-diagnostic-services-432863.md)\n - Published: 2023-10-05\n - Last Modified: 2026-01-19\n - Excerpt: A human asks Search Engine Land's ChatBot for 15 Google RSA ad titles and descriptions. Here's the answer.\n- [Best of the Bot: Create an SEO plan for a digital marketing agency](https://searchengineland.com/best-of-bots-create-seo-plan-dmarketing-agency-433889.md)\n - Published: 2023-10-27\n - Last Modified: 2026-01-19\n - Excerpt: A human asks Search Engine Land's ChatBot to create a content marketing and SEO plan. Here's the answer.\n- [Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases](https://searchengineland.com/best-of-the-bot-create-campaigns-drive-in-store-purchases-435643.md)\n - Published: 2023-12-11\n - Last Modified: 2026-01-19\n - Excerpt: A human asks Search Engine Land's ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here's the answer.\n- [SearchBot December update: User samples and new prompts](https://searchengineland.com/searchbot-december-update-user-samples-and-new-prompts-435715.md)\n - Published: 2023-12-13\n - Last Modified: 2026-01-19\n - Excerpt: See what's new in Search Engine Land's generative AI chatbot, SearchBot, including 36 new prompts and prompt libraries.\n- [Best of SearchBot: Create a monthly newsletter to generate more leads](https://searchengineland.com/best-of-searchbot-monthly-newsletter-generate-leads-437012.md)\n - Published: 2024-01-30\n - Last Modified: 2026-01-19\n - Excerpt: We ask Search Engine Land's SearchBot to create a template for a marketing agency newsletter that generates increased leads.\n- [Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals](https://searchengineland.com/inside-google-searchguard-467676.md)\n - Published: 2026-01-19\n - Last Modified: 2026-01-19\n - Excerpt: We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.\n- [Peter Drucker warned us. Positionless Marketing is the answer](https://searchengineland.com/peter-drucker-warned-us-positionless-marketing-is-the-answer-467454.md)\n - Published: 2026-01-19\n - Last Modified: 2026-01-19\n - Excerpt: In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.\n- [GEO myths: This article may contain lies](https://searchengineland.com/geo-myths-lies-467617.md)\n - Published: 2026-01-19\n - Last Modified: 2026-01-16\n - Excerpt: Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.\n- [10 salary negotiation tips for search marketers](https://searchengineland.com/negotiating-salary-search-marketing-432979.md)\n - Published: 2026-01-19\n - Last Modified: 2026-01-16\n - Excerpt: Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.\n- [Google search ad clicks hit five-year high as Q4 spend rises 13% – Report](https://searchengineland.com/google-search-ad-clicks-hit-five-year-high-as-q4-spend-rises-13-report-467660.md)\n - Published: 2026-01-16\n - Last Modified: 2026-01-16\n - Excerpt: Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.\n- [Amy Hebdon discusses the PPC decision that cost her a good client relationship](https://searchengineland.com/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship-467654.md)\n - Published: 2026-01-16\n - Last Modified: 2026-01-16\n - Excerpt: Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.\n- [Google Ads tests A/B experiments for Shopping ad product data](https://searchengineland.com/google-ads-tests-a-b-experiments-for-shopping-ad-product-data-467644.md)\n - Published: 2026-01-16\n - Last Modified: 2026-01-16\n - Excerpt: Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.\n- [OpenAI begins testing ads inside ChatGPT](https://searchengineland.com/openai-begins-testing-ads-inside-chatgpt-467637.md)\n - Published: 2026-01-16\n - Last Modified: 2026-01-16\n - Excerpt: Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.\n- [Google Ads makes Manual CPC easier to find](https://searchengineland.com/google-ads-makes-manual-cpc-easier-to-find-467631.md)\n - Published: 2026-01-16\n - Last Modified: 2026-01-16\n - Excerpt: Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.\n- [Google AI Overviews cite YouTube most often for health topics: Study](https://searchengineland.com/google-ai-overviews-cite-youtube-health-topics-467628.md)\n - Published: 2026-01-16\n - Last Modified: 2026-01-16\n - Excerpt: Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.\n- [Discoverability in 2026: How digital PR and social search work together](https://searchengineland.com/discoverability-in-2026-how-digital-pr-and-social-search-work-together-467559.md)\n - Published: 2026-01-16\n - Last Modified: 2026-01-15\n - Excerpt: Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.\n- [AI for video advertising: 5 best practices for PPC campaigns](https://searchengineland.com/ai-for-video-advertising-5-best-practices-for-ppc-campaigns-467570.md)\n - Published: 2026-01-16\n - Last Modified: 2026-01-15\n - Excerpt: Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.\n- [Google introduces total campaign budgets for Search](https://searchengineland.com/google-introduces-total-campaign-budgets-for-search-467573.md)\n - Published: 2026-01-15\n - Last Modified: 2026-01-15\n - Excerpt: Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.\n- [Google Ads rolls out account-level placement exclusions](https://searchengineland.com/google-ads-rolls-out-account-level-placement-exclusions-467569.md)\n - Published: 2026-01-15\n - Last Modified: 2026-01-15\n - Excerpt: Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.\n- [AdSense publishers report sudden revenue plunge — again](https://searchengineland.com/adsense-publishers-report-sudden-revenue-plunge-again-467566.md)\n - Published: 2026-01-15\n - Last Modified: 2026-01-15\n - Excerpt: Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.\n- [YouTube gives creators smarter ad targeting](https://searchengineland.com/youtube-gives-creators-smarter-ad-targeting-467561.md)\n - Published: 2026-01-15\n - Last Modified: 2026-01-15\n - Excerpt: YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.\n- [Microsoft adds new customer acquisition goals and deeper visibility to PMax](https://searchengineland.com/microsoft-adds-new-customer-acquisition-goals-and-deeper-visibility-to-pmax-467555.md)\n - Published: 2026-01-15\n - Last Modified: 2026-01-15\n - Excerpt: Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement\n- [The social-to-search halo effect: Why social content drives branded search](https://searchengineland.com/social-content-drives-branded-search-467551.md)\n - Published: 2026-01-15\n - Last Modified: 2026-01-15\n - Excerpt: Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.\n- [Why the shakeout effect matters in CLV modeling](https://searchengineland.com/shakeout-effect-clv-modeling-467538.md)\n - Published: 2026-01-15\n - Last Modified: 2026-01-15\n - Excerpt: Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.\n- [Google adds new data transmission controls to Ads consent stack](https://searchengineland.com/google-adds-new-data-transmission-controls-to-ads-consent-stack-467519.md)\n - Published: 2026-01-14\n - Last Modified: 2026-01-14\n - Excerpt: Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.\n- [Google tests faster account setup using pre-built campaigns](https://searchengineland.com/google-tests-faster-account-setup-using-pre-built-campaigns-467526.md)\n - Published: 2026-01-14\n - Last Modified: 2026-01-14\n - Excerpt: Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.\n- [Google Trends adds Gemini to Explorer page](https://searchengineland.com/google-trends-adds-gemini-to-explorer-467515.md)\n - Published: 2026-01-14\n - Last Modified: 2026-01-14\n - Excerpt: Google Trends now uses \"Gemini capabilities to automatically identify and compare relevant trends for your area of interest,\" Google wrote.\n- [Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history](https://searchengineland.com/personal-intelligence-with-gemini-connect-your-searches-email-photos-and-youtube-history-467521.md)\n - Published: 2026-01-14\n - Last Modified: 2026-01-14\n - Excerpt: Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized response by connecting across your Google ecosystem, including Google Search, Gmail, Photos, and your YouTube history. Google said this is “Launching as a beta in the U.S., this marks our next step toward making […]\n- [A quiet Google Ads setting could change your creative](https://searchengineland.com/a-quiet-google-ads-setting-could-change-your-creative-467512.md)\n - Published: 2026-01-14\n - Last Modified: 2026-01-14\n - Excerpt: A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.\n- [Why 2026 is the year the SEO silo breaks and cross-channel execution starts](https://searchengineland.com/seo-silo-breaks-cross-channel-execution-starts-467508.md)\n - Published: 2026-01-14\n - Last Modified: 2026-01-14\n - Excerpt: AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.\n- [10 keys to a successful PPC career in the AI age](https://searchengineland.com/successful-ppc-career-ai-age-467506.md)\n - Published: 2026-01-14\n - Last Modified: 2026-01-14\n - Excerpt: The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.\n- [How to optimize content for AI search engines: A step-by-step guide](https://searchengineland.com/how-to-optimize-content-for-ai-search-engines-a-step-by-step-guide-467272.md)\n - Published: 2026-01-14\n - Last Modified: 2026-01-12\n - Excerpt: Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.\n- [How brands can respond to misleading Google AI Overviews](https://searchengineland.com/misleading-google-ai-overviews-brands-467477.md)\n - Published: 2026-01-13\n - Last Modified: 2026-01-13\n - Excerpt: AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI visibility\n- [What 107,000 pages reveal about Core Web Vitals and AI search](https://searchengineland.com/core-web-vitals-ai-search-visibility-analysis-467456.md)\n - Published: 2026-01-13\n - Last Modified: 2026-01-13\n - Excerpt: Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.\n- [What 107,000 pages reveal about Core Web Vitals and AI search](https://searchengineland.com/what-107000-pages-reveal-about-core-web-vitals-and-ai-search-467456.md)\n - Published: 2026-01-13\n - Last Modified: 2026-01-13\n - Excerpt: Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.\n- [How to choose a link building agency in the AI SEO era](https://searchengineland.com/how-to-choose-a-link-building-agency-in-the-ai-seo-era-467238.md)\n - Published: 2026-01-13\n - Last Modified: 2026-01-08\n - Excerpt: Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.\n- [News publishers expect search referrals to drop 43% by 2029: Report](https://searchengineland.com/news-publishers-search-referrals-drop-report-467408.md)\n - Published: 2026-01-12\n - Last Modified: 2026-01-12\n - Excerpt: AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.\n- [Google opens Olympic live sports inventory to biddable CTV buys](https://searchengineland.com/google-opens-olympic-live-sports-inventory-to-biddable-ctv-buys-467407.md)\n - Published: 2026-01-12\n - Last Modified: 2026-01-12\n - Excerpt: Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.\n- [Google expands Shopping promotion rules ahead of 2026](https://searchengineland.com/google-expands-shopping-promotion-rules-ahead-of-2026-467405.md)\n - Published: 2026-01-12\n - Last Modified: 2026-01-12\n - Excerpt: Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.\n- [Apple is finally upgrading Siri, and Google Gemini will power it](https://searchengineland.com/apple-siri-google-gemini-deal-467404.md)\n - Published: 2026-01-12\n - Last Modified: 2026-01-12\n - Excerpt: A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.\n- [3 PPC myths you can’t afford to carry into 2026](https://searchengineland.com/3-ppc-myths-you-cant-afford-to-carry-into-2026-467311.md)\n - Published: 2026-01-12\n - Last Modified: 2026-01-09\n - Excerpt: AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.\n- [Why copywriting is the new superpower in 2026](https://searchengineland.com/why-copywriting-is-the-new-superpower-in-2026-467281.md)\n - Published: 2026-01-12\n - Last Modified: 2026-01-09\n - Excerpt: AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.\n- [Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained](https://searchengineland.com/mmm-tools-explained-467284.md)\n - Published: 2026-01-12\n - Last Modified: 2026-01-09\n - Excerpt: These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.\n- [Google launches Universal Commerce Protocol for agent-led shopping](https://searchengineland.com/google-universal-commerce-protocol-467290.md)\n - Published: 2026-01-11\n - Last Modified: 2026-01-09\n - Excerpt: Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.\n- [Anthony Higman shares a PPC redemption story](https://searchengineland.com/anthony-higman-shares-a-ppc-redemption-story-467307.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-09\n - Excerpt: Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.\n- [Google launches A/B testing for Performance Max assets (Beta)](https://searchengineland.com/google-launches-a-b-testing-for-performance-max-assets-beta-467305.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-09\n - Excerpt: Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.\n- [Google AI Overviews are tested and removed based on engagement](https://searchengineland.com/google-tests-removes-ai-overviews-engagement-467300.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-09\n - Excerpt: Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.\n- [Microsoft expands search themes in Performance Max to 50](https://searchengineland.com/microsoft-expands-search-themes-in-performance-max-to-50-467303.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-09\n - Excerpt: Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.\n- [Google tests expanded video limits in Performance Max](https://searchengineland.com/google-tests-expanded-video-limits-in-performance-max-467301.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-09\n - Excerpt: Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.\n- [Why ecommerce SEO audits fail – and what actually works in 30 days](https://searchengineland.com/why-ecommerce-seo-audits-fail-467262.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-08\n - Excerpt: Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.\n- [Why Demand Gen is the most underrated campaign type in Google Ads](https://searchengineland.com/google-ads-demand-gen-campaign-type-467213.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-08\n - Excerpt: Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.\n- [Google doesn’t want you to create bite-sized chunks of your content](https://searchengineland.com/google-doesnt-want-you-to-create-bite-sized-chunks-of-your-content-467269.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-09\n - Excerpt: Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.\n- [YouTube is no longer optional for SEO in the age of AI Overviews](https://searchengineland.com/youtube-seo-ai-overviews-467253.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-08\n - Excerpt: As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.\n- [Top 10 Google Ads mistakes to avoid in 2026](https://searchengineland.com/google-ads-mistakes-avoid-449288.md)\n - Published: 2026-01-09\n - Last Modified: 2026-01-09\n - Excerpt: Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.\n- [Google Ads API tightens conversion data rules](https://searchengineland.com/google-ads-api-tightens-conversion-data-rules-467263.md)\n - Published: 2026-01-08\n - Last Modified: 2026-01-08\n - Excerpt: Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.\n- [Google’s John Mueller on SEO vs. GEO: Focus on audience behavior](https://searchengineland.com/google-john-mueller-seo-geo-audience-behavior-467257.md)\n - Published: 2026-01-08\n - Last Modified: 2026-01-08\n - Excerpt: AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.\n- [Where affiliates can get traffic beyond Google search](https://searchengineland.com/affiliates-traffic-beyond-google-search-467215.md)\n - Published: 2026-01-08\n - Last Modified: 2026-01-08\n - Excerpt: As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.\n- [Microsoft launches Copilot Checkout and Brand Agents](https://searchengineland.com/microsoft-launches-copilot-checkout-and-brand-agents-467175.md)\n - Published: 2026-01-08\n - Last Modified: 2026-01-08\n - Excerpt: These new agentic experiences were showcased at the NRF 2026 conference.\n- [7 hard truths about measuring AI visibility and GEO performance](https://searchengineland.com/measuring-ai-visibility-geo-performance-hard-truths-467197.md)\n - Published: 2026-01-08\n - Last Modified: 2026-01-07\n - Excerpt: From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.\n- [Google Ads for niche markets: What actually works in 2026](https://searchengineland.com/google-ads-niche-markets-467188.md)\n - Published: 2026-01-08\n - Last Modified: 2026-01-07\n - Excerpt: Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.\n- [Vehicle Ads get a call upgrade](https://searchengineland.com/vehicle-ads-get-a-call-upgrade-467203.md)\n - Published: 2026-01-07\n - Last Modified: 2026-01-07\n - Excerpt: Google has added click-to-call functionality to Vehicle Ads, giving high-intent car shoppers a faster path from search to conversation with dealers.\n- [Google rolls out Tag Gateway integration via Google Cloud](https://searchengineland.com/google-rolls-out-tag-gateway-integration-via-google-cloud-467186.md)\n - Published: 2026-01-07\n - Last Modified: 2026-01-07\n - Excerpt: Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier and more resilient to privacy restrictions.\n- [3 pillars of AI-era SEO for regulated industries](https://searchengineland.com/ai-era-seo-regulated-industries-467168.md)\n - Published: 2026-01-07\n - Last Modified: 2026-01-06\n - Excerpt: From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.\n- [How Google Ads paces, caps, and recalculates spend when budgets change](https://searchengineland.com/how-google-ads-paces-caps-and-recalculates-spend-when-budgets-change-467149.md)\n - Published: 2026-01-07\n - Last Modified: 2026-01-06\n - Excerpt: Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid surprises.\n- [37% of consumers start searches with AI instead of Google: Study](https://searchengineland.com/consumers-start-searches-ai-not-google-study-467159.md)\n - Published: 2026-01-07\n - Last Modified: 2026-01-06\n - Excerpt: Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places.\n- [Why OpenAI paused ChatGPT ads to fight Google’s Gemini](https://searchengineland.com/why-openai-paused-chatgpt-ads-to-fight-googles-gemini-467142.md)\n - Published: 2026-01-07\n - Last Modified: 2026-01-06\n - Excerpt: OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.\n- [AI displacing traffic? Time to leverage your most undervalued channel.](https://searchengineland.com/ai-displacing-traffic-time-to-leverage-your-most-undervalued-channel-466524.md)\n - Published: 2026-01-07\n - Last Modified: 2026-01-05\n - Excerpt: AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine.\n- [Google to require separate product IDs for multi-channel items](https://searchengineland.com/google-to-require-separate-product-ids-for-multi-channel-items-467160.md)\n - Published: 2026-01-06\n - Last Modified: 2026-01-06\n - Excerpt: Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.\n- [Google to allow Prediction Markets ads under strict rules](https://searchengineland.com/google-to-allow-prediction-markets-ads-under-strict-rules-467158.md)\n - Published: 2026-01-06\n - Last Modified: 2026-01-06\n - Excerpt: Google will allow ads for federally regulated prediction markets in the U.S. starting January 21st, opening Google Ads to a previously restricted categories.\n- [A 5-step framework for year-end PPC reports that resonate with leadership](https://searchengineland.com/year-end-ppc-report-framework-467000.md)\n - Published: 2026-01-06\n - Last Modified: 2026-01-05\n - Excerpt: Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.\n- [How to use LinkedIn targeting in Microsoft Advertising](https://searchengineland.com/linkedin-targeting-microsoft-advertising-467021.md)\n - Published: 2026-01-06\n - Last Modified: 2026-01-05\n - Excerpt: Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.\n- [Google Ads upgrades Creator Partnerships with search and management tools](https://searchengineland.com/google-ads-upgrades-creator-partnerships-with-search-and-management-tools-467083.md)\n - Published: 2026-01-05\n - Last Modified: 2026-01-05\n - Excerpt: Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale.\n- [2026 PPC trends to get ahead of now](https://searchengineland.com/2026-ppc-trends-466067.md)\n - Published: 2026-01-05\n - Last Modified: 2026-01-05\n - Excerpt: SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.\n- [Google Ads adds shortcut button to Change history](https://searchengineland.com/google-ads-adds-shortcut-button-to-change-history-466996.md)\n - Published: 2026-01-05\n - Last Modified: 2026-01-05\n - Excerpt: Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.\n- [How to earn brand mentions that drive LLM and SEO visibility](https://searchengineland.com/earn-brand-mentions-drive-llm-seo-visibility-466728.md)\n - Published: 2026-01-05\n - Last Modified: 2025-12-23\n - Excerpt: LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them.\n- [A 90-day SEO playbook for AI-driven search visibility](https://searchengineland.com/a-90-day-seo-playbook-for-ai-driven-search-visibility-466751.md)\n - Published: 2026-01-05\n - Last Modified: 2025-12-23\n - Excerpt: Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice.\n- [Google tests blue Send button that replaces AI Mode in the search box](https://searchengineland.com/google-tests-blue-send-button-that-replaces-ai-mode-in-the-search-box-466976.md)\n - Published: 2026-01-02\n - Last Modified: 2026-01-02\n - Excerpt: As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.\n- [Top 10 PPC expert columns of 2025 on Search Engine Land](https://searchengineland.com/top-10-ppc-expert-columns-2025-466637.md)\n - Published: 2025-12-30\n - Last Modified: 2025-12-22\n - Excerpt: PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.\n- [Top 10 PPC news stories 2025 on Search Engine Land](https://searchengineland.com/top-ppc-news-2025-466485.md)\n - Published: 2025-12-30\n - Last Modified: 2025-12-22\n - Excerpt: AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.\n- [Google December 2025 core update rollout is now complete](https://searchengineland.com/google-december-2025-core-update-rollout-is-now-complete-466362.md)\n - Published: 2025-12-29\n - Last Modified: 2025-12-29\n - Excerpt: This is the third core update of 2025 and it took over 18 days to complete.\n- [Google algorithm updates 2025 in review: 3 core updates and 1 spam update](https://searchengineland.com/google-algorithm-updates-2025-in-review-3-core-updates-and-1-spam-update-466450.md)\n - Published: 2025-12-29\n - Last Modified: 2025-12-29\n - Excerpt: Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.\n- [Top 10 SEO expert columns of 2025 on Search Engine Land](https://searchengineland.com/top-10-seo-expert-columns-2025-466636.md)\n - Published: 2025-12-29\n - Last Modified: 2025-12-22\n - Excerpt: AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.\n- [Top 10 SEO news stories of 2025](https://searchengineland.com/top-seo-news-stories-2025-466726.md)\n - Published: 2025-12-29\n - Last Modified: 2025-12-23\n - Excerpt: SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.\n- [OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships](https://searchengineland.com/openai-discusses-an-ad-driven-strategy-centered-on-chatgpt-scale-and-media-partnerships-466818.md)\n - Published: 2025-12-24\n - Last Modified: 2025-12-24\n - Excerpt: OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.\n- [Google lowers audience size limits across Ads](https://searchengineland.com/google-lowers-audience-size-limits-across-ads-466816.md)\n - Published: 2025-12-24\n - Last Modified: 2025-12-24\n - Excerpt: The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.\n- [AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)](https://searchengineland.com/ai-impact-on-search-466727.md)\n - Published: 2025-12-23\n - Last Modified: 2025-12-23\n - Excerpt: Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.\n- [Why ad approval is not legal protection](https://searchengineland.com/why-ad-approval-is-not-legal-protection-466644.md)\n - Published: 2025-12-23\n - Last Modified: 2025-12-22\n - Excerpt: Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.\n- [Google adds Maps to Demand Gen channel controls](https://searchengineland.com/google-adds-maps-to-demand-gen-channel-controls-466722.md)\n - Published: 2025-12-23\n - Last Modified: 2025-12-23\n - Excerpt: Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.\n- [How vibe coding is changing search marketing workflows](https://searchengineland.com/vibe-coding-search-marketing-workflows-466661.md)\n - Published: 2025-12-23\n - Last Modified: 2025-12-23\n - Excerpt: As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.\n- [What successful brand-agency partnerships look like in 2026](https://searchengineland.com/what-successful-brand-agency-partnerships-look-like-in-2026-466647.md)\n - Published: 2025-12-23\n - Last Modified: 2025-12-22\n - Excerpt: Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.\n- [AI search is growing, but SEO fundamentals still drive most traffic](https://searchengineland.com/ai-search-is-growing-but-seo-fundamentals-still-drive-most-traffic-466620.md)\n - Published: 2025-12-22\n - Last Modified: 2025-12-22\n - Excerpt: AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.\n- [Google expands Performance Max channel reporting to MCCs](https://searchengineland.com/google-expands-performance-max-channel-reporting-to-mccs-466634.md)\n - Published: 2025-12-22\n - Last Modified: 2025-12-22\n - Excerpt: Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.\n- [Why Google is deleting reviews at record levels](https://searchengineland.com/google-deleting-reviews-record-levels-466546.md)\n - Published: 2025-12-22\n - Last Modified: 2025-12-19\n - Excerpt: Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.\n- [Image SEO for multimodal AI](https://searchengineland.com/image-seo-multimodal-ai-466508.md)\n - Published: 2025-12-22\n - Last Modified: 2025-12-19\n - Excerpt: Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.\n- [How to build search visibility before demand exists](https://searchengineland.com/build-search-visibility-before-demand-exists-466516.md)\n - Published: 2025-12-22\n - Last Modified: 2025-12-19\n - Excerpt: Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.\n- [Microsoft launches asset-level ad reviews](https://searchengineland.com/microsoft-launches-asset-level-ad-reviews-466576.md)\n - Published: 2025-12-19\n - Last Modified: 2025-12-19\n - Excerpt: Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.\n- [Google to loosen pharma ad rules for AdMob authorized buyers](https://searchengineland.com/google-to-loosen-pharma-ad-rules-for-admob-authorized-buyers-466513.md)\n - Published: 2025-12-19\n - Last Modified: 2025-12-19\n - Excerpt: Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.\n- [Google sues SerpApi over scraping and reselling Search data](https://searchengineland.com/google-sues-serpapi-466541.md)\n - Published: 2025-12-19\n - Last Modified: 2025-12-19\n - Excerpt: Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: Google said SerpApi: What Google is saying. “Stealthy scrapers like SerpApi override [crawling] directives and give sites no choice at all,” Google wrote, calling the alleged scraping […]\n- [Microsoft Bing explains how duplicate content can hurt your visibility in AI Search](https://searchengineland.com/microsoft-bing-explains-how-duplicate-content-can-hurt-your-visibility-in-ai-search-466491.md)\n - Published: 2025-12-19\n - Last Modified: 2025-12-19\n - Excerpt: Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.\n- [Your next customer might not be human: Designing journeys for people and AI agents](https://searchengineland.com/your-next-customer-might-not-be-human-designing-journeys-for-people-and-ai-agents-466459.md)\n - Published: 2025-12-19\n - Last Modified: 2025-12-18\n - Excerpt: AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.\n- [How to use broad match without losing control](https://searchengineland.com/broad-match-control-466444.md)\n - Published: 2025-12-19\n - Last Modified: 2025-12-18\n - Excerpt: Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.\n- [Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights](https://searchengineland.com/google-vs-publishers-what-the-eu-probe-means-for-seo-ai-answers-and-content-rights-466431.md)\n - Published: 2025-12-19\n - Last Modified: 2025-12-18\n - Excerpt: An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.\n- [From SEO to GEO: How marketing leaders stay visible in AI-driven search](https://searchengineland.com/from-seo-to-geo-how-marketing-leaders-stay-visible-in-ai-driven-search-466394.md)\n - Published: 2025-12-19\n - Last Modified: 2025-12-18\n - Excerpt: Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.\n- [New AI Visibility Awards spotlight brands thriving in AI-generated search results](https://searchengineland.com/semrush-ai-visibility-awards-466439.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-18\n - Excerpt: Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.\n- [New AI Visibility Awards spotlight brands thriving in AI-generated search results](https://searchengineland.com/new-ai-visibility-awards-spotlight-brands-thriving-in-ai-generated-search-results-466439.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-18\n - Excerpt: Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.\n- [Google adds location targeting controls to Demand Gen campaigns](https://searchengineland.com/google-adds-location-targeting-controls-to-demand-gen-campaigns-466435.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-18\n - Excerpt: Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.\n- [AI Overview fan-out rankings boost citation odds by 161%: Study](https://searchengineland.com/ai-overview-fan-out-rankings-boost-citation-odds-study-466426.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-18\n - Excerpt: Analysis of 10,000 keywords shows pages ranking across Google AI Overview fan-outs account for over half of all citations.\n- [Google explains JavaScript execution on non-200 HTTP status codes](https://searchengineland.com/google-explains-javascript-execution-on-non-200-http-status-codes-466428.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-18\n - Excerpt: Google noted that if the HTTP status code is non-200 (for example, on error pages with 404 status code), rendering might be skipped.\n- [How Bayesian testing lets Google measure incrementality with ,000](https://searchengineland.com/bayesian-testing-google-measure-incrementality-466374.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-17\n - Excerpt: What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.\n- [Apple will add more App Store search ads](https://searchengineland.com/apple-will-add-more-app-store-search-ads-466424.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-18\n - Excerpt: Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than higher bids.\n- [Why SEO annual plans fall apart – and how to build one that holds up](https://searchengineland.com/build-seo-annual-plans-466386.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-17\n - Excerpt: Annual SEO planning still works when it’s built for reality. Learn how to set goals, prioritize work, and execute quarter by quarter.\n- [How to use AI to diagnose and improve search intent alignment](https://searchengineland.com/ai-diagnose-improve-search-intent-alignment-466364.md)\n - Published: 2025-12-18\n - Last Modified: 2025-12-17\n - Excerpt: AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming pages.\n- [Google fixed month-long delay with page indexing report](https://searchengineland.com/google-fixed-month-long-delay-with-page-indexing-report-466419.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: Google Search Console is once again sending out page indexing issue notifications as well.\n- [Googlebot dominates web crawling in 2025 as AI bots surge: Report](https://searchengineland.com/googlebot-crawling-ai-bots-2025-report-466402.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: Googlebot once again generated more traffic than any other crawler in 2025, according to a new Cloudflare report. It outpaced every search and AI bot as Google continued crawling the web for search indexing and AI training. By the numbers. Googlebot accounted for more than 25% of all Verified Bot traffic observed by Cloudflare. AI […]\n- [Proxies for prompts: Emulate how your audience may be looking for you](https://searchengineland.com/proxies-for-prompts-466351.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track visibility across platforms.\n- [LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers](https://searchengineland.com/linkedin-opens-up-top-of-feed-reserved-ads-to-all-managed-advertisers-466397.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: LinkedIn Reserved Ads let marketers secure top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns.\n- [Google scraps unified pricing rules in Ad Manager after antitrust pressure](https://searchengineland.com/google-scraps-unified-pricing-rules-in-ad-manager-after-antitrust-pressure-466392.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions.\n- [Google Search adds read more links to search result snippets](https://searchengineland.com/google-search-adds-read-more-links-to-search-result-snippets-466387.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: Not all, but many of the search result snippets contain read more links that take you to sections of a web page.\n- [Google adds animation and image editing tools to Merchant Center’s Product Studio](https://searchengineland.com/google-adds-animation-and-image-editing-tools-to-product-studio-466369.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: Google's latest update gives merchants new ways to quickly animate, clean up, and enhance product images directly inside Merchant Center.\n- [Google rolls out Gemini 3 Flash to AI Mode in Search globally](https://searchengineland.com/google-gemini-3-flash-ai-mode-in-search-globally-466373.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues to transition toward an AI-first search approach. More queries could be answered directly in AI […]\n- [Google’s Danny Sullivan: SEO for AI is still SEO](https://searchengineland.com/google-danny-sullivan-seo-for-ai-is-still-seo-466368.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: AI search is not changing SEO fundamentals. Google's Danny Sullivan says to keep doing things that will make you successful in the long term.\n- [Google clarifies canonicalization with JavaScript](https://searchengineland.com/google-clarifies-canonicalization-with-javascript-466366.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-17\n - Excerpt: Google added a section on canonicalization best practices for JavaScript to the JavaScript SEO best practices document.\n- [How to use Google’s Channel Performance report for PMax campaigns](https://searchengineland.com/google-channel-performance-report-pmax-campaigns-466298.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-16\n - Excerpt: See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.\n- [How conversational AI is changing the economics of paid search](https://searchengineland.com/how-conversational-ai-is-changing-the-economics-of-paid-search-465613.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-16\n - Excerpt: A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.\n- [4 marketing problems AI can actually solve right now](https://searchengineland.com/4-marketing-problems-ai-can-actually-solve-right-now-465900.md)\n - Published: 2025-12-17\n - Last Modified: 2025-12-10\n - Excerpt: How serious marketing teams are using AI to move faster without cutting corners.\n- [Google: Exact match keywords won’t block broad match in AI Max](https://searchengineland.com/google-exact-match-keywords-wont-block-broad-match-in-ai-max-466323.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-16\n - Excerpt: Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.\n- [Google AI Overviews surged in 2025, then pulled back: Data](https://searchengineland.com/google-ai-overviews-surge-pullback-data-466314.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-16\n - Excerpt: Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.\n- [The enterprise blueprint for winning visibility in AI search](https://searchengineland.com/enterprise-blueprint-ai-search-visibility-466262.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-15\n - Excerpt: What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing technical debt.\n- [Best of SearchBot: Create a Facebook post promoting Black Friday deals](https://searchengineland.com/best-of-the-bot-create-facebook-post-black-friday-435002.md)\n - Published: 2023-11-22\n - Last Modified: 2025-12-16\n - Excerpt: A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals.\n- [Best of SearchBot: Create a social post for a vehicle recovery company](https://searchengineland.com/best-of-the-searchbot-create-social-post-vehicle-recovery-company-436551.md)\n - Published: 2024-01-16\n - Last Modified: 2025-12-16\n - Excerpt: We ask Search Engine Land's SearchBot to create a Facebook post to drive conversions for a vehicle recovery company.\n- [Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps](https://searchengineland.com/best-searchbot-letter-sge-clients-actionable-steps-437394.md)\n - Published: 2024-02-09\n - Last Modified: 2025-12-16\n - Excerpt: We ask Search Engine Land's SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.\n- [Best of SearchBot: Guide me through a technical SEO audit](https://searchengineland.com/best-searchbot-technical-seo-audit-guide-437878.md)\n - Published: 2024-02-23\n - Last Modified: 2025-12-16\n - Excerpt: We ask Search Engine Land's SearchBot how to carry out an effective technical SEO audit.\n- [When Google’s AI bidding breaks – and how to take control](https://searchengineland.com/google-ai-bidding-breaks-take-control-466251.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-15\n - Excerpt: Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.\n- [A 3-tier framework for Shopify integrations that drive conversions](https://searchengineland.com/shopify-integrations-framework-conversions-466280.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-15\n - Excerpt: Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for revenue impact.\n- [Google says doing optimization for AI search is “the same” as doing SEO for traditional search](https://searchengineland.com/google-says-doing-optimization-for-ai-search-is-the-same-as-doing-seo-for-traditional-search-466293.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-16\n - Excerpt: Build great sites, great content, for your users - Nick Fox, SVP of Knowledge and Information at Google, said.\n- [Help us shape SMX Advanced 2026. You could win an All Access pass!](https://searchengineland.com/smx-advanced-survey-466259.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-15\n - Excerpt: Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.\n- [Google Search Console performance reports delays fixed](https://searchengineland.com/google-search-console-performance-reports-delays-fixed-466290.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-16\n - Excerpt: After a few weeks of delayed data with this report, the report now seems to be fixed.\n- [How to boost ROAS like La Maison Simons](https://searchengineland.com/how-to-boost-roas-like-la-maison-simons-465878.md)\n - Published: 2025-12-16\n - Last Modified: 2025-12-12\n - Excerpt: A six-step guide to improving your ecommerce PPC strategy, inspired by a Canadian fashion leader.\n- [Google Ads adds VTC bidding for App campaigns](https://searchengineland.com/google-ads-adds-vtc-bidding-for-app-campaigns-466260.md)\n - Published: 2025-12-15\n - Last Modified: 2025-12-15\n - Excerpt: Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven performance.\n- [Sergey Brin: Google ‘messed up’ by underinvesting in AI](https://searchengineland.com/sergey-brin-google-messed-up-ai-466252.md)\n - Published: 2025-12-15\n - Last Modified: 2025-12-15\n - Excerpt: Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say 'dumb things.'\n- [Google says don’t use a noindex tag in the original page code](https://searchengineland.com/google-says-dont-use-a-noindex-tag-in-the-original-page-code-466250.md)\n - Published: 2025-12-15\n - Last Modified: 2025-12-15\n - Excerpt: Google updated its JavaScript SEO basics documentation to clarify that may skip rendering and JavaScript execution.\n- [Why share of search matters more than traffic in the AI era](https://searchengineland.com/why-share-of-search-matters-more-than-traffic-in-the-ai-era-466241.md)\n - Published: 2025-12-15\n - Last Modified: 2025-12-15\n - Excerpt: As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive momentum.\n- [Why click-based attribution shouldn’t anchor executive dashboards](https://searchengineland.com/click-based-attribution-executive-dashboards-466229.md)\n - Published: 2025-12-15\n - Last Modified: 2025-12-15\n - Excerpt: Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to real outcomes.\n- [How to build an effective content strategy for 2026](https://searchengineland.com/how-to-build-a-helpful-content-strategy-for-2023-391074.md)\n - Published: 2025-12-15\n - Last Modified: 2025-12-12\n - Excerpt: Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and structured content.\n- [Uncontested ads are quietly draining your holiday budget. Here’s how to fight back.](https://searchengineland.com/uncontested-ads-are-quietly-draining-your-holiday-budget-heres-how-to-fight-back-465702.md)\n - Published: 2025-12-15\n - Last Modified: 2025-12-11\n - Excerpt: Discover why your holiday CPCs stay inflated even when you’re the only bidder -- and how smart marketers are reclaiming that wasted spend.\n- [Sophie Fell talks why double-checking campaign settings matters](https://searchengineland.com/sophie-fell-talks-why-double-checking-campaign-settings-matters-466153.md)\n - Published: 2025-12-12\n - Last Modified: 2025-12-12\n - Excerpt: Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.\n- [Doctor: Google’s AI Overview made up career-damaging claims about me](https://searchengineland.com/google-ai-doctor-defamation-466139.md)\n - Published: 2025-12-12\n - Last Modified: 2025-12-12\n - Excerpt: A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230?\n- [Google Ads quietly unlocks Merchant Center videos for Performance Max](https://searchengineland.com/google-ads-quietly-unlocks-merchant-center-videos-for-performance-max-466137.md)\n - Published: 2025-12-12\n - Last Modified: 2025-12-12\n - Excerpt: Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.\n- [What 15 years in enterprise SEO taught me about people, power, and progress](https://searchengineland.com/enterprise-seo-15-years-lessons-466061.md)\n - Published: 2025-12-12\n - Last Modified: 2025-12-11\n - Excerpt: SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term enterprise success.\n- [The AI gold rush is over: Why AI’s next era belongs to orchestrators](https://searchengineland.com/ai-next-era-orchestrators-466092.md)\n - Published: 2025-12-12\n - Last Modified: 2025-12-11\n - Excerpt: Why the 'more is better' era of marketing technology is officially over, and what actually works instead.\n- [What Black Friday reveals about how LLMs understand ecommerce](https://searchengineland.com/black-friday-llms-ecommerce-466072.md)\n - Published: 2025-12-12\n - Last Modified: 2025-12-11\n - Excerpt: Analysis of 10,000 LLM responses reveals the domains and signals shaping AI-driven shopping – and what brands must do to stay visible.\n- [How breakthrough TV ads trigger search spikes and conversions](https://searchengineland.com/breakthrough-tv-ads-trigger-search-spikes-conversions-466041.md)\n - Published: 2025-12-12\n - Last Modified: 2025-12-11\n - Excerpt: Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.\n- [Search Engine Land celebrates its 19th birthday](https://searchengineland.com/search-engine-land-19-466087.md)\n - Published: 2025-12-11\n - Last Modified: 2025-12-11\n - Excerpt: Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026.\n- [Google December 2025 core update rolling out now](https://searchengineland.com/google-december-2025-core-update-rolling-out-now-465852.md)\n - Published: 2025-12-11\n - Last Modified: 2025-12-11\n - Excerpt: This was the third core update of 2025 and fourth confirmed Google update in 2025.\n- [Bing tests Google-style “Sponsored results” grouping](https://searchengineland.com/bing-tests-google-style-sponsored-results-grouping-466056.md)\n - Published: 2025-12-11\n - Last Modified: 2025-12-11\n - Excerpt: Bing’s new grouped “Sponsored results”format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.\n- [From SEO to algorithmic education: The roadmap for long-term brand authority](https://searchengineland.com/seo-algorithmic-education-roadmap-brand-authority-465980.md)\n - Published: 2025-12-11\n - Last Modified: 2025-12-10\n - Excerpt: Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.\n- [A dark landing page won our A/B test – here’s why best practices got it wrong](https://searchengineland.com/landing-page-best-practices-wrong-465988.md)\n - Published: 2025-12-11\n - Last Modified: 2025-12-10\n - Excerpt: Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.\n- [How to use LLMs to humanize your content and scale your research](https://searchengineland.com/how-to-use-llms-to-humanize-your-content-and-scale-your-research-465880.md)\n - Published: 2025-12-11\n - Last Modified: 2025-12-10\n - Excerpt: See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.\n- [Brand protection in PPC: How to protect your brand and prevent risks](https://searchengineland.com/brand-protection-in-ppc-how-to-protect-your-brand-and-prevent-risks-465854.md)\n - Published: 2025-12-11\n - Last Modified: 2025-12-09\n - Excerpt: Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop brand bidding and prevent ad hijacking.\n- [Semify acquires Dragon Metrics to strengthen global SEO, AI reporting](https://searchengineland.com/semify-acquires-dragon-metrics-466018.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider.\n- [Shopify launches Product Network to blend items across merchants](https://searchengineland.com/shopify-launches-product-network-to-blend-items-across-merchants-466022.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.\n- [LinkedIn rolls out tools to make B2B brand advertising more predictable and personal](https://searchengineland.com/linkedin-rolls-out-tools-to-make-b2b-brand-advertising-more-predictable-466019.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and AI-powered creative that scales.\n- [Google launches natural language Developer Assistant for Google Ads API](https://searchengineland.com/google-launches-natural-language-developer-assistant-for-google-ads-api-466010.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries.\n- [Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands](https://searchengineland.com/instagram-your-algorithm-465987.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels.\n- [Google updates links in AI Mode and expands Web Guide test in all tab](https://searchengineland.com/google-updates-links-in-ai-mode-and-expands-web-guide-test-in-all-tab-465976.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: Google has been experimenting with these changes and now officially announced them.\n- [Google rolling out Preferred Sources globally and announces Spotlighting subscriptions](https://searchengineland.com/google-rolling-out-preferred-sources-globally-and-announces-spotlighting-subscriptions-465975.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search.\n- [YouTube Shorts adds comments and creator links to ads](https://searchengineland.com/youtube-shorts-adds-comments-and-creator-links-to-ads-465986.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.\n- [YouTube Shorts adds comments to ads and creator links to ads](https://searchengineland.com/youtube-shorts-adds-comments-to-ads-and-creator-links-to-ads-465986.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-10\n - Excerpt: YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.\n- [The truth about Google Ads recommendations (and auto-apply)](https://searchengineland.com/google-ads-recommendations-auto-apply-465909.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-09\n - Excerpt: Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.\n- [How Pinterest’s ad formats work and when to use each one](https://searchengineland.com/pinterest-ad-formats-465889.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-09\n - Excerpt: Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals in 2026.\n- [Google Discover now less aligned with search rankings](https://searchengineland.com/google-discover-now-less-aligned-with-search-rankings-465943.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-09\n - Excerpt: This seems like a change to what content Google prioritizes for the Google Discover feed.\n- [Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands](https://searchengineland.com/google-local-pack-signal-fit-brands-465921.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-09\n - Excerpt: Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins visibility.\n- [GEO Rank Tracker: How to monitor your brand’s AI search visibility](https://searchengineland.com/geo-rank-tracker-how-to-monitor-your-brands-ai-search-visibility-465683.md)\n - Published: 2025-12-10\n - Last Modified: 2025-12-08\n - Excerpt: AI search goes far beyond Google. Here’s how to see where your brand shows up across ChatGPT, Claude, Gemini, and Perplexity.\n- [Google confirms it releases smaller core updates it does not announce](https://searchengineland.com/google-confirms-it-releases-smaller-core-updates-it-does-not-announce-465947.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-09\n - Excerpt: Plus, we should be getting a larger core update soon.\n- [65% of AI chats have no commercial intent, new analysis finds](https://searchengineland.com/ai-chats-no-commercial-intent-analysis-465928.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-09\n - Excerpt: AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.\n- [Google launches Data Manager API](https://searchengineland.com/google-launches-data-manager-api-465903.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-09\n - Excerpt: Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.\n- [Google AI cites retailers 4% vs. ChatGPT at 36%: Data](https://searchengineland.com/google-ai-vs-chatgpt-citations-retailers-465898.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-09\n - Excerpt: Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it.\n- [Mentions, citations, and clicks: Your 2026 content strategy](https://searchengineland.com/mentions-citations-and-clicks-your-2026-content-strategy-465789.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-08\n - Excerpt: Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the journey.\n- [How to evaluate your SEO tools in 2026 – and avoid budget traps](https://searchengineland.com/how-to-evaluate-your-seo-tools-in-2026-and-avoid-budget-traps-465783.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-08\n - Excerpt: Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test workflows, and connect work to business value.\n- [AI tools for PPC, AI search, and social campaigns: What’s worth using now](https://searchengineland.com/ai-tools-ppc-ai-search-social-campaigns-465779.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-08\n - Excerpt: The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing the right stack.\n- [Think different: The Positionless Marketing manifesto](https://searchengineland.com/think-different-the-positionless-marketing-manifesto-465203.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-03\n - Excerpt: Assembly-line methods put marketers in a box. Technology removed it - marketers haven't noticed.\n- [Google Search Console performance reports adds weekly and monthly views](https://searchengineland.com/google-search-console-performance-reports-adds-weekly-and-monthly-views-465870.md)\n - Published: 2025-12-09\n - Last Modified: 2025-12-09\n - Excerpt: This lets you drive deeper giving you more granular data in the Search Console reports.\n- [Judge limits Google’s default search deals to one year](https://searchengineland.com/judge-limits-google-default-search-deals-one-year-465863.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-08\n - Excerpt: A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.\n- [Google corrects report claiming ads are coming to Gemini in 2026](https://searchengineland.com/google-corrects-report-claiming-ads-are-coming-to-gemini-in-2026-465856.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-08\n - Excerpt: A recent report claimed Google told some clients it plans to add ads to its Gemini AI chatbot in 2026, but Google’s VP of Global Ads publicly denied the report.\n- [Google Shopping Ads now show merchant location labels](https://searchengineland.com/google-shopping-ads-now-show-merchant-location-labels-465806.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-08\n - Excerpt: Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.\n- [What is AI, actually, and how is it affecting SEO?](https://searchengineland.com/ai-affecting-seo-465586.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-08\n - Excerpt: Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.\n- [Why LLM perception drift will be 2026’s key SEO metric](https://searchengineland.com/why-llm-perception-drift-will-be-2026s-key-seo-metric-465676.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-05\n - Excerpt: New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.\n- [OpenAI insists ChatGPT ‘ads’ weren’t ads](https://searchengineland.com/openai-insists-chatgpt-ads-werent-ads-465781.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-08\n - Excerpt: ChatGPT execs said the ads were 'either not real or not ads' before admitting the company 'fell short' with an app suggestion feature.\n- [Google Search Console Insights integrating social channels](https://searchengineland.com/google-search-console-insights-integrating-social-channels-465776.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-08\n - Excerpt: Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social channels,” Google wrote. The Insights report will show performance data for some of your social channels, including YouTube, Tiktok and Instagram. What Google […]\n- [How to use proxy metrics to speed up optimization in complex B2B journeys](https://searchengineland.com/proxy-metrics-b2b-journeys-465691.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-05\n - Excerpt: Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course.\n- [Elevate your expertise: Submit a compelling session proposal for SMX Advanced](https://searchengineland.com/speak-at-smx-advanced-381373.md)\n - Published: 2025-12-08\n - Last Modified: 2025-12-05\n - Excerpt: SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.\n- [Nils Rooijmans speaks on when ignoring Google emails can cost you](https://searchengineland.com/nils-rooijmans-speaks-on-when-ignoring-google-emails-can-cost-you-465739.md)\n - Published: 2025-12-05\n - Last Modified: 2025-12-05\n - Excerpt: PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as routine noise led to zero conversions and plummeting traffic.\n- [Google tests regional member pricing in Shopping Ads](https://searchengineland.com/google-tests-regional-member-pricing-in-shopping-ads-465705.md)\n - Published: 2025-12-05\n - Last Modified: 2025-12-05\n - Excerpt: Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty-member pricing, allowing retailers to localize promotions.\n- [Cloudflare: 416 billion AI bot requests blocked since July](https://searchengineland.com/cloudflare-416-billion-ai-bot-requests-blocked-since-july-465704.md)\n - Published: 2025-12-05\n - Last Modified: 2025-12-05\n - Excerpt: Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling.\n- [Ecommerce PPC: 4 takeaways that shape how campaigns perform](https://searchengineland.com/ecommerce-ppc-how-campaigns-perform-465640.md)\n - Published: 2025-12-05\n - Last Modified: 2025-12-04\n - Excerpt: Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.\n- [What is off-page optimization?](https://searchengineland.com/off-page-optimization-447674.md)\n - Published: 2025-12-05\n - Last Modified: 2025-12-04\n - Excerpt: Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.\n- [Google’s ad tech fixes face EU market test](https://searchengineland.com/googles-ad-tech-fixes-face-eu-market-test-465673.md)\n - Published: 2025-12-04\n - Last Modified: 2025-12-04\n - Excerpt: Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech.\n- [Social media beats SEO as SMBs’ top traffic source, survey says](https://searchengineland.com/social-seo-traffic-smb-survey-465661.md)\n - Published: 2025-12-04\n - Last Modified: 2025-12-04\n - Excerpt: Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.\n- [Google Search Console tests “AI-powered configuration” to create dynamic reports](https://searchengineland.com/google-search-console-tests-ai-powered-configuration-to-create-dynamic-reports-465637.md)\n - Published: 2025-12-04\n - Last Modified: 2025-12-04\n - Excerpt: You can type what data you want to see on a report and Google will instantly create it for you.\n- [How paid, earned, shared, and owned media shape generative search visibility](https://searchengineland.com/paid-earned-shared-owned-media-generative-search-visibility-465603.md)\n - Published: 2025-12-04\n - Last Modified: 2025-12-03\n - Excerpt: See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in model-generated responses.\n- [Google Discover pushing users into AI Mode](https://searchengineland.com/google-discover-pushing-users-into-ai-mode-465635.md)\n - Published: 2025-12-04\n - Last Modified: 2025-12-04\n - Excerpt: When you are reading an article from Google Discover, Google wants you to use AI Mode.\n- [Why new AI models are breaking your SEO workflows](https://searchengineland.com/new-models-breaking-seo-workflows-465621.md)\n - Published: 2025-12-04\n - Last Modified: 2025-12-03\n - Excerpt: New benchmark results show a ~9% decline in SEO accuracy across Claude, Gemini, and GPT as newer models regress.\n- [Google’s Year in Search 2025: These trending topics spiked big](https://searchengineland.com/google-year-in-search-2025-trending-queries-465630.md)\n - Published: 2025-12-04\n - Last Modified: 2025-12-03\n - Excerpt: Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is shifting.\n- [Google AI Mode sends traffic on 69% of transactional queries: New data](https://searchengineland.com/google-ai-mode-traffic-transactional-queries-data-465604.md)\n - Published: 2025-12-03\n - Last Modified: 2025-12-03\n - Excerpt: New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.\n- [Meta: Native Reels ads can lift purchase intent 5.3x](https://searchengineland.com/meta-native-reels-ads-can-lift-purchase-intent-5-3x-465615.md)\n - Published: 2025-12-03\n - Last Modified: 2025-12-03\n - Excerpt: Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.\n- [AI Max undermines match-type control](https://searchengineland.com/ai-max-undermines-match-type-control-465612.md)\n - Published: 2025-12-03\n - Last Modified: 2025-12-03\n - Excerpt: AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.\n- [Google home page search bar upload feature goes directly to AI Mode results](https://searchengineland.com/google-home-page-search-bar-upload-feature-goes-directly-to-ai-mode-results-465599.md)\n - Published: 2025-12-03\n - Last Modified: 2025-12-03\n - Excerpt: Google has changed its search bar on the Google home page by adding the ability to upload a file or an image, and then the user experience takes you directly to AI Mode. This is different from uploading an image and Google taking you to Google Search with image results and Google Lens features. Instead, […]\n- [Google Daily Hub: Anatomy of an overambitious system shaping the future of search](https://searchengineland.com/google-daily-hub-anatomy-of-an-overambitious-system-shaping-the-future-of-search-465555.md)\n - Published: 2025-12-03\n - Last Modified: 2025-12-02\n - Excerpt: Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.\n- [How to plan and manage paid media budgets in an AI-driven world](https://searchengineland.com/plan-manage-paid-media-budgets-ai-465545.md)\n - Published: 2025-12-03\n - Last Modified: 2025-12-02\n - Excerpt: Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.\n- [How AI Overviews are impacting ad position and the fight for top spot](https://searchengineland.com/how-ai-overviews-are-impacting-ad-position-and-the-fight-for-top-spot-465258.md)\n - Published: 2025-12-03\n - Last Modified: 2025-11-26\n - Excerpt: Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.\n- [Black Friday 2025: More expensive, still engaging](https://searchengineland.com/black-friday-2025-more-expensive-still-engaging-465575.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-02\n - Excerpt: Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.\n- [ChatGPT is currently down for many](https://searchengineland.com/chatgpt-is-currently-down-for-many-465567.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-02\n - Excerpt: OpenAI confirmed the issue and wrote, \"We’re currently experiencing issues.\"\n- [Google pushes deeper into lifecycle targeting with new GA audience templates](https://searchengineland.com/google-pushes-deeper-into-lifecycle-targeting-with-new-ga-audience-templates-465564.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-02\n - Excerpt: Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.\n- [Google adds Search Partners segment to PMAX reporting](https://searchengineland.com/google-adds-search-partners-segment-to-pmax-reporting-465549.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-02\n - Excerpt: Google Ads reporting now reveals how much PMAX spends on Search Partners and whether that traffic is actually driving value.\n- [OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’](https://searchengineland.com/openai-code-red-pause-chatgpt-ads-465542.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-02\n - Excerpt: OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.\n- [Google to sunset ads developer support forums in 2026](https://searchengineland.com/google-to-sunset-ads-developer-support-forums-in-2026-465541.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-02\n - Excerpt: Google’s shift away from public developer forums means advertisers will need to rely on formal support channels to keep their ad tools running smoothly.\n- [Why PPC tests in 2026 call for nuance, not winners](https://searchengineland.com/ppc-tests-nuance-465494.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-01\n - Excerpt: Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.\n- [Why every AI search study tells a different story](https://searchengineland.com/why-every-ai-search-study-tells-a-different-story-465511.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-01\n - Excerpt: Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.\n- [Why advanced semantic techniques still matter in PPC and SEO](https://searchengineland.com/advanced-semantic-techniques-ppc-seo-465526.md)\n - Published: 2025-12-02\n - Last Modified: 2025-12-01\n - Excerpt: AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and SEO on track.\n- [Google unveils “Partner Match” for YouTube targeting](https://searchengineland.com/google-unveils-partner-match-for-youtube-targeting-465535.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.\n- [Microsoft Ads introduces asset-level disapprovals](https://searchengineland.com/microsoft-ads-introduces-asset-level-disapprovals-465521.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.\n- [Gemini 3 and Nano Banana Pro expanding to more searchers](https://searchengineland.com/gemini-3-and-nano-banana-pro-expanding-to-more-searchers-465532.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.\n- [Google tests pushing searchers from AI Overviews show more button to AI Mode](https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: Google's Robby Stein said this is now being tested.\n- [ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad](https://searchengineland.com/chatgpt-ads-android-code-user-reports-first-ad-465517.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close.\n- [Google pulls EU antitrust complaint against Microsoft](https://searchengineland.com/google-pulls-eu-antitrust-complaint-against-microsoft-465520.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.\n- [Shopify hit by login outage on major sales day](https://searchengineland.com/shopify-hit-by-login-outage-on-major-sales-day-465501.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: Shopify is experiencing major login outage on one of the year’s biggest shopping days, leaving merchants locked out of their stores.\n- [Google Ads tests new “Website Optimizer” Tool](https://searchengineland.com/google-ads-tests-new-website-optimizer-tool-465493.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.\n- [Google Demand Gen campaigns: When to use them and best practices (with examples)](https://searchengineland.com/google-demand-gen-campaigns-migration-and-best-practices-433014.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.\n- [How to run compliant, effective medical and mental health ads](https://searchengineland.com/how-to-run-compliant-effective-medical-and-mental-health-ads-465249.md)\n - Published: 2025-12-01\n - Last Modified: 2025-11-26\n - Excerpt: See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.\n- [Robots.txt and SEO: What you need to know in 2026](https://searchengineland.com/robots-txt-seo-453779.md)\n - Published: 2025-12-01\n - Last Modified: 2025-11-26\n - Excerpt: A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate control and avoiding common pitfalls.\n- [Google Search Console Index Coverage report delayed](https://searchengineland.com/google-search-console-index-coverage-report-delayed-465464.md)\n - Published: 2025-12-01\n - Last Modified: 2025-12-01\n - Excerpt: This is just a reporting issue and indexing is working as expected.\n- [Gemini 3 now used for some queries in AI Overviews and AI Mode](https://searchengineland.com/gemini-3-now-used-for-some-queries-in-ai-overviews-and-ai-mode-465275.md)\n - Published: 2025-11-26\n - Last Modified: 2025-11-26\n - Excerpt: This is only live for Google AI Pro & Ultra subscribers in the U.S.\n- [Google Ads’ Nano Banana Pro AI get rigorously tested](https://searchengineland.com/google-ads-nano-banana-pro-ai-get-rigorously-tested-465271.md)\n - Published: 2025-11-26\n - Last Modified: 2025-11-26\n - Excerpt: Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.\n- [Google Ads overview tab now supports custom views](https://searchengineland.com/google-ads-overview-tab-now-supports-custom-views-465268.md)\n - Published: 2025-11-26\n - Last Modified: 2025-11-26\n - Excerpt: Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.\n- [Google expands custom segments for restricted Display Campaigns](https://searchengineland.com/google-expands-custom-segments-for-restricted-display-campaigns-465254.md)\n - Published: 2025-11-26\n - Last Modified: 2025-11-26\n - Excerpt: Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.\n- [Google Ads search terms report: 5 tips for better results](https://searchengineland.com/google-ads-search-terms-report-tips-465174.md)\n - Published: 2025-11-26\n - Last Modified: 2025-11-25\n - Excerpt: Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.\n- [Beyond SERP visibility: 7 success criteria for organic search in 2026](https://searchengineland.com/beyond-serp-visibility-7-success-criteria-for-organic-search-in-2026-465176.md)\n - Published: 2025-11-26\n - Last Modified: 2025-11-25\n - Excerpt: As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.\n- [How AI answers are disrupting publisher revenue and advertising](https://searchengineland.com/ai-answers-disrupting-publisher-revenue-advertising-465185.md)\n - Published: 2025-11-26\n - Last Modified: 2025-11-25\n - Excerpt: A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.\n- [Want to write for Search Engine Land?](https://searchengineland.com/want-to-write-for-search-engine-land-464099.md)\n - Published: 2025-11-26\n - Last Modified: 2025-11-25\n - Excerpt: Join our 2026 contributor roster! We’re seeking expert voices in SEO, PPC, AI, and analytics to share insights with millions of marketers.\n- [Google and AI slop are ruining Thanksgiving for food bloggers](https://searchengineland.com/google-ai-slop-thanksgiving-food-bloggers-465200.md)\n - Published: 2025-11-25\n - Last Modified: 2025-11-25\n - Excerpt: Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.\n- [AI KPIs: Turning mentions into strategy in the age of LLMs](https://searchengineland.com/ai-kpis-turning-mentions-into-strategy-in-the-age-of-llms-2-465201.md)\n - Published: 2025-11-25\n - Last Modified: 2025-11-25\n - Excerpt: From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.\n- [ChatGPT, Perplexity push deeper into AI shopping](https://searchengineland.com/chatgpt-perplexity-ai-shopping-465196.md)\n - Published: 2025-11-25\n - Last Modified: 2025-11-25\n - Excerpt: ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.\n- [Google Ads MCC hijacks are surging](https://searchengineland.com/google-ads-mcc-hijacks-are-surging-465186.md)\n - Published: 2025-11-25\n - Last Modified: 2025-11-25\n - Excerpt: MCC hijacks are surging, putting entire client portfolios at risk and allowing scammers to drain budgets in hours with near-perfect phishing attacks.\n- [How to make products machine-readable for multimodal AI search](https://searchengineland.com/products-machine-readable-multimodal-ai-search-465151.md)\n - Published: 2025-11-25\n - Last Modified: 2025-11-25\n - Excerpt: Design ecommerce images that AI can accurately interpret, from OCR-ready labels to curated context and sentiment-aligned visuals.\n- [Google Business Profiles adds scheduling and multi-location publishing to Google Posts](https://searchengineland.com/google-business-profiles-adds-scheduling-and-multi-location-publishing-to-google-posts-465177.md)\n - Published: 2025-11-25\n - Last Modified: 2025-11-25\n - Excerpt: This should make managing your Google Posts on your local Google Business Profile easier.\n- [Canonicalization and SEO: A guide for 2026](https://searchengineland.com/canonicalization-seo-448161.md)\n - Published: 2025-11-25\n - Last Modified: 2025-11-24\n - Excerpt: Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices.\n- [Fast, cheap, or good? The SEO tradeoff you can’t ignore](https://searchengineland.com/fast-cheap-good-seo-465092.md)\n - Published: 2025-11-25\n - Last Modified: 2025-11-24\n - Excerpt: SEO involves tradeoffs. See how time, cost, and quality affect results – and why quality-first work delivers faster, more sustainable gains.\n- [Study – Retailers are bleeding ad spend on Google Shopping this Black Friday](https://searchengineland.com/study-retailers-are-bleeding-ad-spend-on-google-shopping-this-black-friday-465117.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-24\n - Excerpt: During Black Friday, retailers are wasting millions on Google Shopping ads for sold out products, highlighting the need for real-time stock management.\n- [Study: Why seasonality adjustments keep failing advertisers on Black Friday](https://searchengineland.com/study-why-seasonality-adjustments-keep-failing-advertisers-on-black-friday-465112.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-24\n - Excerpt: According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.\n- [Google to auto-link YouTube channels and Google Ads accounts](https://searchengineland.com/google-to-auto-link-youtube-channels-and-google-ads-accounts-465110.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-24\n - Excerpt: Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.\n- [Google Performance Max gets direct video uploads](https://searchengineland.com/google-performance-max-gets-direct-video-uploads-465105.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-24\n - Excerpt: Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.\n- [ChatGPT adds more images to answers](https://searchengineland.com/chatgpt-more-images-answers-465098.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-24\n - Excerpt: ChatGPT’s visual upgrade pushes AI deeper into multimodal search, making brand and product images newly essential for discovery.\n- [Google: SEM and SEO will need to coevolve with search since SEO is not dead](https://searchengineland.com/google-sem-and-seo-will-need-to-coevolve-with-search-since-seo-is-not-dead-465093.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-24\n - Excerpt: Gary Illyes from Google also admitted \"the change is hard to accept nonetheless.\"\n- [SEO vs. PPC vs. AI: The visibility dilemma](https://searchengineland.com/seo-vs-ppc-vs-ai-the-visibility-dilemma-464973.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-21\n - Excerpt: AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt.\n- [3 GEO experiments you should try this year](https://searchengineland.com/3-geo-experiments-you-should-try-this-year-464967.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-21\n - Excerpt: Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content.\n- [Google and Microsoft: How their Performance Max approaches align and diverge](https://searchengineland.com/google-microsoft-performance-max-approaches-464964.md)\n - Published: 2025-11-24\n - Last Modified: 2025-11-21\n - Excerpt: Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.\n- [New web standards could redefine how AI models use your content](https://searchengineland.com/robots-exclusions-new-rules-definitions-ietf-464990.md)\n - Published: 2025-11-23\n - Last Modified: 2025-11-21\n - Excerpt: A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.\n- [Dale Olorenshaw speaks about a £15,000 landing page error](https://searchengineland.com/dale-olorenshaw-speaks-about-a-15000-landing-page-error-465001.md)\n - Published: 2025-11-21\n - Last Modified: 2025-11-21\n - Excerpt: A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.\n- [Google Ads begin surfacing inside AI Mode as tests expand](https://searchengineland.com/google-ads-inside-ai-mode-tests-expand-464979.md)\n - Published: 2025-11-21\n - Last Modified: 2025-11-21\n - Excerpt: Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.\n- [How to better measure LLM visibility and its impact](https://searchengineland.com/measure-llm-visibility-464794.md)\n - Published: 2025-11-21\n - Last Modified: 2025-11-21\n - Excerpt: Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search.\n- [Stop optimizing. Start orchestrating. That’s SEO now.](https://searchengineland.com/stop-optimizing-start-orchestrating-464579.md)\n - Published: 2025-11-21\n - Last Modified: 2025-11-21\n - Excerpt: From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise.\n- [Google Search to route complex queries directly to AI Mode, bypassing Google Search](https://searchengineland.com/google-search-to-route-complex-queries-directly-to-ai-mode-bypassing-google-search-464976.md)\n - Published: 2025-11-21\n - Last Modified: 2025-11-21\n - Excerpt: Plus, he mentioned that Google Search Console will break out AI Mode and AI Overview details in the future.\n- [Microsoft to retire its Advertising mobile app in early 2026](https://searchengineland.com/microsoft-to-retire-its-advertising-mobile-app-in-early-2026-464970.md)\n - Published: 2025-11-21\n - Last Modified: 2025-11-21\n - Excerpt: Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.\n- [SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]](https://searchengineland.com/seo-geo-aso-new-era-brand-visibility-ai-research-464936.md)\n - Published: 2025-11-21\n - Last Modified: 2025-11-20\n - Excerpt: Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.\n- [How amplifying creator content strengthens trust and lowers media costs](https://searchengineland.com/how-amplifying-creator-content-strengthens-trust-and-lowers-media-costs-464951.md)\n - Published: 2025-11-21\n - Last Modified: 2025-11-20\n - Excerpt: Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners.\n- [Google Ads adds account-level political content setting](https://searchengineland.com/google-ads-adds-account-level-political-content-setting-464962.md)\n - Published: 2025-11-20\n - Last Modified: 2025-11-20\n - Excerpt: Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold.\n- [The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.](https://searchengineland.com/the-future-of-marketing-looks-a-lot-like-engineering-and-ai-roles-here-are-5-reasons-why-2-464960.md)\n - Published: 2025-11-20\n - Last Modified: 2025-11-20\n - Excerpt: From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.\n- [Google DeepMind unveils image generation tool – Nano Banana Pro](https://searchengineland.com/google-deepmind-unveils-image-generation-tool-nano-banana-pro-464931.md)\n - Published: 2025-11-20\n - Last Modified: 2025-11-20\n - Excerpt: Nano Banana Pro elevates image generation with sharper reasoning, better text rendering, and advanced creative controls.\n- [How industries are adapting to answer-driven search](https://searchengineland.com/industries-adapting-answer-driven-search-464913.md)\n - Published: 2025-11-20\n - Last Modified: 2025-11-19\n - Excerpt: AEO is now central to earning citations in AI results. See how major industries adapt to answer-first search.\n- [Google Search Console adds branded queries filter](https://searchengineland.com/google-search-console-adds-branded-queries-filter-464928.md)\n - Published: 2025-11-20\n - Last Modified: 2025-11-20\n - Excerpt: You can filter your performance reports and there are new insights reports - this is a gradual rollout.\n- [The Google Ads Demand Gen playbook](https://searchengineland.com/google-ads-demand-gen-playbook-464902.md)\n - Published: 2025-11-20\n - Last Modified: 2025-11-19\n - Excerpt: Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.\n- [The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.](https://searchengineland.com/the-future-of-marketing-looks-a-lot-like-engineering-and-ai-roles-here-are-5-reasons-why-463792.md)\n - Published: 2025-11-20\n - Last Modified: 2025-11-19\n - Excerpt: From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.\n- [AI search & the shift towards inauthenticity & commercial interests](https://searchengineland.com/shift-towards-inauthenticity-464447.md)\n - Published: 2025-11-19\n - Last Modified: 2025-11-19\n - Excerpt: Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.\n- [How to tell if Google’s AI Max for search is actually working](https://searchengineland.com/how-to-tell-if-googles-ai-max-for-search-is-actually-working-464916.md)\n - Published: 2025-11-19\n - Last Modified: 2025-11-19\n - Excerpt: AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls and measurable lift.\n- [From scripts to agents: OpenAI’s new tools unlock the next phase of automation](https://searchengineland.com/from-scripts-to-agents-openais-new-tools-unlock-the-next-phase-of-automation-464841.md)\n - Published: 2025-11-19\n - Last Modified: 2025-11-19\n - Excerpt: OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do.\n- [Adobe to acquire Semrush](https://searchengineland.com/adobe-semrush-464905.md)\n - Published: 2025-11-19\n - Last Modified: 2025-11-19\n - Excerpt: Adobe will acquire Semrush for ## List of Posts\n\n.9 billion, the companies announced today, with closing expected in the first half of 2026.\n- [Google Maps adds know before you go, trending in explore tab and more](https://searchengineland.com/google-maps-adds-know-before-you-go-trending-in-explore-tab-and-more-464883.md)\n - Published: 2025-11-19\n - Last Modified: 2025-11-18\n - Excerpt: Reviewers can also now use a nickname and not their real time when leaving a review.\n- [How to get cited by ChatGPT: The content traits LLMs quote most](https://searchengineland.com/how-to-get-cited-by-chatgpt-the-content-traits-llms-quote-most-464868.md)\n - Published: 2025-11-19\n - Last Modified: 2025-11-18\n - Excerpt: An audit of nearly two million sessions shows how answer capsules, clean formatting, and original data drive ChatGPT citations.\n- [Unmasking affiliate fraud: Protecting growth in 2026](https://searchengineland.com/unmasking-affiliate-fraud-protecting-growth-in-2026-464840.md)\n - Published: 2025-11-19\n - Last Modified: 2025-11-18\n - Excerpt: Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.\n- [SEO’s future isn’t content. It’s governance](https://searchengineland.com/seos-future-isnt-content-its-governance-464152.md)\n - Published: 2025-11-18\n - Last Modified: 2025-11-18\n - Excerpt: GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.\n- [Alignment for LLM visibility is incredibly complex, but doable](https://searchengineland.com/llm-visibility-alignment-464073.md)\n - Published: 2025-11-18\n - Last Modified: 2025-11-18\n - Excerpt: LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.\n- [Google Ads quietly rolls out a new conversion metric](https://searchengineland.com/google-ads-quietly-rolls-out-a-new-conversion-metric-464864.md)\n - Published: 2025-11-18\n - Last Modified: 2025-11-18\n - Excerpt: Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.\n- [Google releases Gemini 3](https://searchengineland.com/google-releases-gemini-3-464860.md)\n - Published: 2025-11-18\n - Last Modified: 2025-11-18\n - Excerpt: Google said Gemini 3 is the \"most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life.\"\n- [The three AI research modes redefining search – and why brand wins](https://searchengineland.com/ai-research-modes-redefining-search-why-brand-wins-464717.md)\n - Published: 2025-11-18\n - Last Modified: 2025-11-17\n - Excerpt: With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research.\n- [Google AI Overviews: How to remove or suppress negative content](https://searchengineland.com/google-ai-overviews-how-to-remove-or-suppress-negative-content-464710.md)\n - Published: 2025-11-18\n - Last Modified: 2025-11-17\n - Excerpt: AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information.\n- [82% of marketers fail AI adoption (Positionless Marketing can fix it)](https://searchengineland.com/82-of-marketers-fail-ai-adoption-positionless-marketing-can-fix-it-464445.md)\n - Published: 2025-11-18\n - Last Modified: 2025-11-17\n - Excerpt: Research from Forrester and insights from Blain's Farm & Fleet reveal the real barrier isn't technology; it's how marketing work gets done.\n- [Google tests “Journey Aware Bidding” to optimize Search campaigns](https://searchengineland.com/google-tests-journey-aware-bidding-to-optimize-search-campaigns-464729.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-17\n - Excerpt: Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.\n- [Google offers a “less disruptive” fix to EU ad-tech showdown](https://searchengineland.com/google-offers-a-less-disruptive-fix-to-eu-ad-tech-showdown-464725.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-17\n - Excerpt: Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.\n- [Small tests to yield big answers on what influences LLMS](https://searchengineland.com/small-tests-to-yield-big-answers-464222.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-17\n - Excerpt: Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search.\n- [Most ChatGPT links get 0% CTR – even highly visible ones](https://searchengineland.com/chatgpt-links-0-ctr-464718.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-17\n - Excerpt: Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.\n- [Microsoft Advertising adds AI-powered image animation to boost video creation](https://searchengineland.com/microsoft-advertising-adds-ai-powered-image-animation-to-boost-video-creation-464716.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-17\n - Excerpt: Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets, making high-impact creative easier and faster to produce\n- [Google can book your flights, hotels and dinner reservations using AI](https://searchengineland.com/google-can-book-your-flights-hotels-and-dinner-reservations-using-ai-464687.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-14\n - Excerpt: Plus, Google added new travel AI tools with Canvas and ways to find deals.\n- [How to build an organic Reddit strategy that drives SEO impact](https://searchengineland.com/build-organic-reddit-strategy-seo-impact-464698.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-17\n - Excerpt: See how to identify target communities, publish value-first content, and track engagement to boost visibility across search and social.\n- [6 overlooked ways to repurpose content and unlock new organic growth](https://searchengineland.com/repurpose-content-unlock-organic-growth-464703.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-17\n - Excerpt: Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.\n- [Google Search Console rolls out custom annotations for performance reports](https://searchengineland.com/google-search-console-rolls-out-custom-annotations-for-performance-reports-464701.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-17\n - Excerpt: After many months of testing, the feature is finally live.\n- [AI Visibility Index: What three months of data reveals](https://searchengineland.com/ai-visibility-index-what-three-months-of-data-reveals-464598.md)\n - Published: 2025-11-17\n - Last Modified: 2025-11-14\n - Excerpt: Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility.\n- [Google rolls out total campaign budgets for PMax beyond the U.S.](https://searchengineland.com/google-rolls-out-total-campaign-budgets-for-pmax-beyond-the-u-s-464682.md)\n - Published: 2025-11-14\n - Last Modified: 2025-11-14\n - Excerpt: Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math.\n- [YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns](https://searchengineland.com/youtube-tests-retroactive-cost-cuts-for-underperforming-demand-gen-campaigns-464679.md)\n - Published: 2025-11-14\n - Last Modified: 2025-11-14\n - Excerpt: Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.\n- [Why ‘it’s just SEO’ misses the mark in the era of AI SEO](https://searchengineland.com/why-its-just-seo-misses-the-mark-464675.md)\n - Published: 2025-11-14\n - Last Modified: 2025-11-14\n - Excerpt: Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.\n- [5 SEO truths that cut through the AI noise](https://searchengineland.com/5-seo-truths-that-cut-through-the-ai-noise-464624.md)\n - Published: 2025-11-14\n - Last Modified: 2025-11-13\n - Excerpt: Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search.\n- [The end of the web? Goodbye HTML, hello AIDI!](https://searchengineland.com/the-end-of-the-web-goodbye-html-hello-aidi-464639.md)\n - Published: 2025-11-14\n - Last Modified: 2025-11-13\n - Excerpt: Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.\n- [It’s not either SEO or AI search – your strategy needs both](https://searchengineland.com/its-not-either-seo-or-ai-search-your-strategy-needs-both-464435.md)\n - Published: 2025-11-14\n - Last Modified: 2025-11-12\n - Excerpt: See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.\n- [3 Common mistakes to avoid when investing in AI search](https://searchengineland.com/ai-search-mistakes-464084.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-13\n - Excerpt: Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.\n- [Google’s new “Ads Advisor” AI is put to the test](https://searchengineland.com/googles-new-ads-advisor-ai-is-put-to-the-test-464663.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-13\n - Excerpt: Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.\n- [Google Ads boosts accuracy in advertiser account suspensions](https://searchengineland.com/google-ads-boosts-accuracy-in-advertiser-account-suspensions-464661.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-13\n - Excerpt: Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours.\n- [AI drives 1% of traffic – mostly from ChatGPT: Report](https://searchengineland.com/ai-1-traffic-mostly-chatgpt-464653.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-13\n - Excerpt: ChatGPT tops AI referrals, followed by Perplexity. AI highlights brands Google doesn't. And organic search still drives the most traffic.\n- [Google Ads experiment taps Twitter creatives for PMax campaigns](https://searchengineland.com/google-ads-experiment-taps-twitter-creatives-for-pmax-campaigns-464652.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-13\n - Excerpt: Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.\n- [Google releases AI shopping updates for the holidays](https://searchengineland.com/google-releases-ai-shopping-updates-for-the-holidays-464649.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-13\n - Excerpt: Updates include AI Mode, Gemini, Google calling stores and agentic checkout and deals.\n- [Google FastSearch: Everything you need to know](https://searchengineland.com/google-fastsearch-464557.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-12\n - Excerpt: FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.\n- [Generative AI and defamation: What the new reputation threats look like](https://searchengineland.com/generative-ai-and-defamation-what-the-new-reputation-threats-look-like-464564.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-12\n - Excerpt: AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.\n- [How to boost your AI search visibility: 5 key factors](https://searchengineland.com/how-to-boost-your-ai-search-visibility-5-key-factors-464398.md)\n - Published: 2025-11-13\n - Last Modified: 2025-11-10\n - Excerpt: Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now!\n- [Report: EU to probe Google over site reputation abuse policy](https://searchengineland.com/report-eu-probe-google-site-reputation-abuse-464592.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-12\n - Excerpt: The EU is reportedly targeting Google following complaints it harms publishers that rely on sponsored content for revenue.\n- [Google launches AI-powered advisors](https://searchengineland.com/google-launches-ai-powered-advisors-464571.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-12\n - Excerpt: Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results.\n- [Google Discover fixing fake AI spam problem](https://searchengineland.com/google-discover-fixing-fake-ai-spam-problem-464584.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-12\n - Excerpt: After many complaints with the quality of the Google Discover feed, Google is promising a fix is in the works.\n- [Google makes incrementality testing easier, cheaper, and faster](https://searchengineland.com/google-makes-incrementality-testing-easier-cheaper-and-faster-464575.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-12\n - Excerpt: Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their ads.\n- [Google quietly adds brand inclusions to standard Shopping campaigns](https://searchengineland.com/google-quietly-adds-brand-inclusions-to-standard-shopping-campaigns-464576.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-12\n - Excerpt: Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.\n- [The best way to use custom segments in Google Ads](https://searchengineland.com/google-ads-custom-segments-464521.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-11\n - Excerpt: Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.\n- [How to consolidate legacy SKAGs – and why it’s time to move on](https://searchengineland.com/consolidate-legacy-skags-464518.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-11\n - Excerpt: Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.\n- [How to measure your AI search brand visibility and prove business impact](https://searchengineland.com/measure-brand-visibility-ai-search-464524.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-11\n - Excerpt: Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.\n- [Google shipping and returns policies in Search Console or using new markup](https://searchengineland.com/google-shipping-and-returns-policies-in-search-console-or-using-new-markup-464560.md)\n - Published: 2025-11-12\n - Last Modified: 2025-11-12\n - Excerpt: You don't even need a Google Merchant Center account to add this information anymore.\n- [Microsoft makes Clarity mandatory for publishers](https://searchengineland.com/microsoft-makes-clarity-mandatory-for-publishers-464556.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-11\n - Excerpt: Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic.\n- [Google Ads Editor 2.11 gets campaign-level negatives and smarter automation](https://searchengineland.com/google-ads-editor-2-11-gets-campaign-level-negatives-and-smarter-automation-464555.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-11\n - Excerpt: The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.\n- [SEO vs. AI search: 101 questions that keep me up at night](https://searchengineland.com/seo-ai-search-questions-464550.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-11\n - Excerpt: Here's why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, and probabilistic systems.\n- [Tim Berners-Lee warns AI may collapse the ad-funded web](https://searchengineland.com/tim-berners-lee-ai-ad-funded-web-collapse-464522.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-11\n - Excerpt: Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.\n- [Google expands image search ads with mobile carousel format](https://searchengineland.com/google-expands-image-search-ads-with-mobile-carousel-format-464545.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-11\n - Excerpt: Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention where inspiration and discovery begin.\n- [With negative review extortion scams on the rise, use Google’s report form](https://searchengineland.com/with-negative-review-extortion-scams-on-the-rise-use-googles-report-form-464515.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-11\n - Excerpt: Last month, Google launched a form to report negative review extortion scams and it seems to work.\n- [Google tightens rules on fraud-linked phone numbers in ads](https://searchengineland.com/google-tightens-rules-on-fraud-linked-phone-numbers-in-ads-464508.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-11\n - Excerpt: Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations.\n- [Why AI availability is the new battleground for brands](https://searchengineland.com/ai-availability-brands-battleground-464484.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-11\n - Excerpt: GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.\n- [7 local SEO wins you get from keyword-rich Google reviews](https://searchengineland.com/google-reviews-keywords-rich-local-seo-wins-464418.md)\n - Published: 2025-11-11\n - Last Modified: 2025-11-10\n - Excerpt: Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to help you.\n- [Google adds asset-level reporting to display campaigns](https://searchengineland.com/google-adds-asset-level-reporting-to-display-campaigns-464441.md)\n - Published: 2025-11-10\n - Last Modified: 2025-11-10\n - Excerpt: Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.\n- [Google’s new AI tool touts creating optimized content in a scalable way](https://searchengineland.com/googles-new-ai-tool-touts-creating-optimized-content-in-a-scalable-way-464433.md)\n - Published: 2025-11-10\n - Last Modified: 2025-11-10\n - Excerpt: Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.\n- [The reign of forums: How AI made conversation king](https://searchengineland.com/forums-ai-conversation-king-464370.md)\n - Published: 2025-11-10\n - Last Modified: 2025-11-07\n - Excerpt: AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.\n- [How to document your SEO strategy](https://searchengineland.com/document-seo-strategy-444657.md)\n - Published: 2025-11-10\n - Last Modified: 2025-11-07\n - Excerpt: Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.\n- [FLUQs: Answer the hidden questions or vanish in AI search](https://searchengineland.com/fluqs-answer-the-hidden-questions-or-vanish-in-ai-search-2-464416.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-07\n - Excerpt: Your brand isn’t competing for rankings anymore. The name of the game is reuse.\n- [Winning the platform shift](https://searchengineland.com/winning-the-platform-shift-2-464414.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-07\n - Excerpt: How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.\n- [What is the inevitable evolution of LLMs and search?](https://searchengineland.com/evolution-of-llms-and-search-464077.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-07\n - Excerpt: Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.\n- [Google clarifies policy on false information in advertiser verification](https://searchengineland.com/google-clarifies-policy-on-false-information-in-advertiser-verification-464395.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-07\n - Excerpt: Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.\n- [ChatGPT ads are coming – and they won’t look like Google Ads](https://searchengineland.com/chatgpt-ads-coming-some-point-464388.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-07\n - Excerpt: OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.\n- [Stop reporting traffic and activity. Start reporting progress.](https://searchengineland.com/stop-reporting-traffic-464083.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-07\n - Excerpt: Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.\n- [Microsoft brings AI Search to Copilot with emphasis on citations](https://searchengineland.com/microsoft-brings-ai-search-to-copilot-with-emphasis-on-citations-464382.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-07\n - Excerpt: Microsoft said the Copilot responses now include \"prominent, clickable citations and the option to see aggregated sources.\"\n- [Google’s new AI tools automate ad reviews, reporting, and support for publishers](https://searchengineland.com/googles-new-ai-tools-automate-ad-reviews-reporting-support-464347.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-07\n - Excerpt: Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.\n- [Why B2B brands are shifting from keywords to Performance Max](https://searchengineland.com/b2b-brands-shift-keywords-performance-max-464327.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-06\n - Excerpt: Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.\n- [How to build and lead a successful remote SEO team](https://searchengineland.com/remote-seo-team-build-lead-464333.md)\n - Published: 2025-11-07\n - Last Modified: 2025-11-06\n - Excerpt: Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.\n- [Google expands PMax reach with Waze ads](https://searchengineland.com/google-expands-pmax-reach-with-waze-ads-464344.md)\n - Published: 2025-11-06\n - Last Modified: 2025-11-06\n - Excerpt: Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.\n- [Google Ads Pushes “Investment Strategy” planning for budget-limited campaigns](https://searchengineland.com/google-ads-pushes-investment-strategy-planning-for-budget-limited-campaigns-464336.md)\n - Published: 2025-11-06\n - Last Modified: 2025-11-06\n - Excerpt: Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.\n- [ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report](https://searchengineland.com/chatgpt-google-ai-mode-brand-mentions-report-464332.md)\n - Published: 2025-11-06\n - Last Modified: 2025-11-06\n - Excerpt: AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions.\n- [Exploring the real risk AI brings to the internet (and SEO with it)](https://searchengineland.com/exploring-risks-ai-brings-to-seo-464082.md)\n - Published: 2025-11-06\n - Last Modified: 2025-11-06\n - Excerpt: As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”\n- [How to build authority when no one knows you yet](https://searchengineland.com/how-to-build-authority-when-no-one-knows-you-yet-464264.md)\n - Published: 2025-11-06\n - Last Modified: 2025-11-05\n - Excerpt: You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence.\n- [4 times PPC automation still needs a human touch](https://searchengineland.com/4-times-ppc-automation-still-needs-a-human-touch-464245.md)\n - Published: 2025-11-06\n - Last Modified: 2025-11-05\n - Excerpt: Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.\n- [Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?](https://searchengineland.com/google-double-serving-dilemma-who-wins-464233.md)\n - Published: 2025-11-06\n - Last Modified: 2025-11-05\n - Excerpt: Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.\n- [4 essential tips to maximize holiday inbox placement](https://searchengineland.com/4-essential-tips-to-maximize-holiday-inbox-placement-463915.md)\n - Published: 2025-11-06\n - Last Modified: 2025-10-28\n - Excerpt: Learn how to strengthen your sender reputation and boost engagement when it matters most.\n- [Google Merchant Center adds “Creative Content” section with video assets](https://searchengineland.com/google-merchant-center-adds-creative-content-section-with-video-assets-464267.md)\n - Published: 2025-11-05\n - Last Modified: 2025-11-05\n - Excerpt: Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.\n- [Google to remove more search features including practice problems, nutrition facts, nearby offers and more](https://searchengineland.com/google-to-remove-more-search-features-including-practice-problems-nutrition-facts-nearby-offers-and-more-464255.md)\n - Published: 2025-11-05\n - Last Modified: 2025-11-05\n - Excerpt: Google said these features \"aren't being used very often and aren’t adding significant value to users.\"\n- [How agentic AI threatens to upend OTAs’ dominance in search](https://searchengineland.com/agentic-ai-ota-search-464146.md)\n - Published: 2025-11-05\n - Last Modified: 2025-11-04\n - Excerpt: As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.\n- [How APIs extend data access and automation in Google Ads and Meta Ads](https://searchengineland.com/google-ads-meta-ads-apis-extend-data-access-automation-464198.md)\n - Published: 2025-11-05\n - Last Modified: 2025-11-04\n - Excerpt: Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.\n- [5 marketing maturity levels: From siloed to autonomous](https://searchengineland.com/5-marketing-maturity-levels-from-siloed-to-autonomous-463988.md)\n - Published: 2025-11-05\n - Last Modified: 2025-10-31\n - Excerpt: Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.\n- [YouTube locks sidebar on mobile ads, removing close option](https://searchengineland.com/youtube-locks-sidebar-on-mobile-ads-removing-close-option-464215.md)\n - Published: 2025-11-04\n - Last Modified: 2025-11-04\n - Excerpt: YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.\n- [Google AI Overviews drive 61% drop in organic CTR, 68% in paid](https://searchengineland.com/google-ai-overviews-drive-drop-organic-paid-ctr-464212.md)\n - Published: 2025-11-04\n - Last Modified: 2025-11-04\n - Excerpt: Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.\n- [GEO startup Lorelight shuts down: ‘The problem didn’t need solving’](https://searchengineland.com/geo-startup-lorelight-shuts-down-464208.md)\n - Published: 2025-11-04\n - Last Modified: 2025-11-04\n - Excerpt: Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.\n- [Google’s “Smart Cropping” may be trimming your Shopping Ad images](https://searchengineland.com/googles-smart-cropping-may-be-trimming-your-shopping-ad-images-464207.md)\n - Published: 2025-11-04\n - Last Modified: 2025-11-04\n - Excerpt: Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable.\n- [Aja Frost on AI search, content strategy, and AEO success metrics](https://searchengineland.com/aja-frost-interview-ai-search-content-aeo-464000.md)\n - Published: 2025-11-04\n - Last Modified: 2025-11-04\n - Excerpt: HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.\n- [Social and UGC: The trust engines powering search everywhere](https://searchengineland.com/social-ugc-trust-engines-powering-search-everywhere-464101.md)\n - Published: 2025-11-04\n - Last Modified: 2025-11-03\n - Excerpt: Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.\n- [5 Google Ads tactics to drop in 2026](https://searchengineland.com/google-ads-tactics-to-drop-464123.md)\n - Published: 2025-11-04\n - Last Modified: 2025-11-03\n - Excerpt: Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.\n- [Winning the platform shift](https://searchengineland.com/winning-the-platform-shift-463909.md)\n - Published: 2025-11-04\n - Last Modified: 2025-10-31\n - Excerpt: How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.\n- [Google adds Chrome Web Store user agent](https://searchengineland.com/google-adds-chrome-web-store-user-agent-464112.md)\n - Published: 2025-11-03\n - Last Modified: 2025-11-03\n - Excerpt: Google added a new user agent to the Google user-triggered fetchers named Google-CWS.\n- [7 focus areas as AI transforms search and the customer journey in 2026](https://searchengineland.com/7-focus-areas-as-ai-transforms-search-and-the-customer-journey-in-2026-464068.md)\n - Published: 2025-11-03\n - Last Modified: 2025-10-31\n - Excerpt: AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.\n- [Google says verify your cloud hosting provider with Search Console](https://searchengineland.com/google-says-verify-your-cloud-hosting-provider-with-search-console-464100.md)\n - Published: 2025-11-03\n - Last Modified: 2025-11-03\n - Excerpt: If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.\n- [Google Local Services Ads vs. Search Ads: Which drives better local leads?](https://searchengineland.com/google-local-services-ads-vs-search-ads-leads-464015.md)\n - Published: 2025-11-03\n - Last Modified: 2025-10-31\n - Excerpt: Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.\n- [Google AI Overviews guide research, but Search still wins the sale](https://searchengineland.com/google-ai-overviews-research-search-sales-464097.md)\n - Published: 2025-11-03\n - Last Modified: 2025-10-31\n - Excerpt: Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.\n- [How Google’s AI Overviews are accelerating change in paid search](https://searchengineland.com/how-googles-ai-overviews-are-accelerating-change-in-paid-search-463796.md)\n - Published: 2025-11-03\n - Last Modified: 2025-10-29\n - Excerpt: Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.\n- [The latest jobs in search marketing](https://searchengineland.com/latest-jobs-in-search-marketing-378959.md)\n - Published: 2025-10-31\n - Last Modified: 2025-10-31\n - Excerpt: Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.\n- [Google VP: SEO and AI search optimization have ‘a lot of overlap’](https://searchengineland.com/seo-ai-search-optimization-overlap-robby-stein-464028.md)\n - Published: 2025-10-31\n - Last Modified: 2025-10-31\n - Excerpt: Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.\n- [Google’s Robby Stein: Ads aren’t going away in AI search](https://searchengineland.com/google-ads-not-going-away-robby-stein-464025.md)\n - Published: 2025-10-31\n - Last Modified: 2025-10-31\n - Excerpt: Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.\n- [The rise and fall of FAQ schema – and what it means for SEO today](https://searchengineland.com/faq-schema-rise-fall-seo-today-463993.md)\n - Published: 2025-10-31\n - Last Modified: 2025-10-30\n - Excerpt: Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.\n- [How to monitor your website’s performance and SEO metrics](https://searchengineland.com/monitor-website-performance-seo-metrics-463985.md)\n - Published: 2025-10-31\n - Last Modified: 2025-10-31\n - Excerpt: After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.\n- [Blogging, AI, and the SEO road ahead: Why clarity now decides who survives](https://searchengineland.com/blogging-ai-seo-clarity-463928.md)\n - Published: 2025-10-30\n - Last Modified: 2025-10-29\n - Excerpt: AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.\n- [Regex for SEO: The simple language that powers AI and data analysis](https://searchengineland.com/regex-seo-ai-data-analysis-463933.md)\n - Published: 2025-10-30\n - Last Modified: 2025-10-29\n - Excerpt: From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows.\n- [Microsoft Advertising advertiser console down](https://searchengineland.com/microsoft-advertising-advertiser-console-down-463976.md)\n - Published: 2025-10-29\n - Last Modified: 2025-10-29\n - Excerpt: Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue and that its engineering team is working to resolve it. This is impacting the web user interface to manage your Microsoft Advertising campaigns. What Microsoft said. Navah Hopkins, the Microsoft Ads Liaison, posted: “Confirming Microsoft Advertising UI […]\n- [SerpAPI calls Reddit lawsuit a threat to the ‘free and open web’](https://searchengineland.com/serpapi-reddit-lawsuit-response-463962.md)\n - Published: 2025-10-29\n - Last Modified: 2025-10-29\n - Excerpt: SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open and accessible.\n- [How to use Google Ads Promotion assets (a step-by-step checklist)](https://searchengineland.com/google-ads-promotion-assets-checklist-463925.md)\n - Published: 2025-10-29\n - Last Modified: 2025-10-28\n - Excerpt: Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.\n- [Why your SEO and PPC teams need shared standards to unlock mutual gains](https://searchengineland.com/seo-ppc-teams-shared-standards-mutual-gains-463890.md)\n - Published: 2025-10-29\n - Last Modified: 2025-10-29\n - Excerpt: Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels.\n- [The new SEO sales tactic: Selling the AI dream](https://searchengineland.com/new-seo-sales-tactic-ai-dream-463912.md)\n - Published: 2025-10-29\n - Last Modified: 2025-10-28\n - Excerpt: Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.\n- [Google DeepMind’s BlockRank could reshape how AI ranks information](https://searchengineland.com/google-deepmind-blockrank-how-ai-ranks-information-463920.md)\n - Published: 2025-10-28\n - Last Modified: 2025-10-28\n - Excerpt: Google's new BlockRank model promises faster, smarter AI retrieval and hints at how Google’s future ranking systems may evolve.\n- [Google Business Profiles What’s happening feature expands](https://searchengineland.com/google-business-profiles-whats-happening-feature-expands-463906.md)\n - Published: 2025-10-28\n - Last Modified: 2025-10-28\n - Excerpt: It is now available for multi-location restaurants, not just single-location restaurants.\n- [LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery](https://searchengineland.com/llm-optimization-tracking-visibility-ai-discovery-463860.md)\n - Published: 2025-10-28\n - Last Modified: 2025-10-27\n - Excerpt: LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for what’s next.\n- [How to balance speed and credibility in AI-assisted content creation](https://searchengineland.com/ai-assisted-content-creation-speed-credibility-463822.md)\n - Published: 2025-10-28\n - Last Modified: 2025-10-27\n - Excerpt: AI tools can accelerate content workflows – but without governance, accuracy, and human oversight, quality and trust quickly erode.\n- [The future of SEO teams is human-led and agent-powered](https://searchengineland.com/future-seo-teams-human-led-agent-powered-463872.md)\n - Published: 2025-10-27\n - Last Modified: 2025-10-27\n - Excerpt: The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.\n- [Google Search Console adds Query groups](https://searchengineland.com/google-search-console-adds-query-groups-463820.md)\n - Published: 2025-10-27\n - Last Modified: 2025-10-27\n - Excerpt: This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.\n- [Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year](https://searchengineland.com/2020-search-engine-land-awards-winners-list-342323.md)\n - Published: 2020-10-19\n - Last Modified: 2025-10-27\n - Excerpt: For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence.\n- [Search Engine Land Awards 2025: And the winners are…](https://searchengineland.com/search-engine-land-award-winners-2025-463795.md)\n - Published: 2025-10-27\n - Last Modified: 2025-10-24\n - Excerpt: Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2025.\n- [Why a lower CTR can be better for your PPC campaigns](https://searchengineland.com/why-a-lower-ctr-can-be-better-for-your-ppc-campaigns-463771.md)\n - Published: 2025-10-27\n - Last Modified: 2025-10-24\n - Excerpt: High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.\n- [The agentic web is here: Why NLWeb makes schema your greatest SEO asset](https://searchengineland.com/agentic-web-nlweb-schema-seo-asset-463778.md)\n - Published: 2025-10-27\n - Last Modified: 2025-10-24\n - Excerpt: Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder — powering smarter discovery and visibility.\n- [90% of businesses fear losing SEO visibility as AI reshapes search](https://searchengineland.com/businesses-seo-visibility-ai-search-survey-463779.md)\n - Published: 2025-10-24\n - Last Modified: 2025-10-24\n - Excerpt: Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.\n- [Your ads are dying: How to spot and stop creative fatigue before it tanks performance](https://searchengineland.com/dying-ads-creative-fatigue-463690.md)\n - Published: 2025-10-24\n - Last Modified: 2025-10-23\n - Excerpt: Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.\n- [Your Q4 ecommerce checklist for peak holiday sales](https://searchengineland.com/your-q4-ecommerce-checklist-for-peak-holiday-sales-463717.md)\n - Published: 2025-10-24\n - Last Modified: 2025-10-23\n - Excerpt: Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.\n- [Google working on fixing Search Console performance report delay](https://searchengineland.com/google-working-on-fixing-search-console-performance-report-delay-463767.md)\n - Published: 2025-10-24\n - Last Modified: 2025-10-24\n - Excerpt: The report has been stuck on Sunday, October 19th but Google said it will catch up.\n- [Jack Hepp talks about getting fired from his first PPC job](https://searchengineland.com/jack-hepp-talks-about-getting-fired-from-his-first-ppc-job-463764.md)\n - Published: 2025-10-24\n - Last Modified: 2025-10-24\n - Excerpt: After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.\n- [ChatGPT Atlas browser could drain ad budgets by mimicking human clicks](https://searchengineland.com/chatgpt-atlas-mimicking-human-clicks-463757.md)\n - Published: 2025-10-23\n - Last Modified: 2025-10-23\n - Excerpt: OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.\n- [Google Ads turns 25: A look back at the biggest changes and advances in search](https://searchengineland.com/google-ads-turns-25-463748.md)\n - Published: 2025-10-23\n - Last Modified: 2025-10-23\n - Excerpt: Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.\n- [Black hat GEO is real – Here’s why you should be paying attention](https://searchengineland.com/black-hat-geo-pay-attention-463684.md)\n - Published: 2025-10-23\n - Last Modified: 2025-10-23\n - Excerpt: AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices still win.\n- [ChatGPT, LLM referrals convert worse than Google Search: Study](https://searchengineland.com/llms-google-referral-conversion-study-463747.md)\n - Published: 2025-10-23\n - Last Modified: 2025-10-23\n - Excerpt: ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.\n- [Why Google Search Console impressions fell (and why that’s good)](https://searchengineland.com/why-google-search-console-impressions-dropped-interpret-data-463677.md)\n - Published: 2025-10-23\n - Last Modified: 2025-10-22\n - Excerpt: Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.\n- [Reddit sues Perplexity, SerpApi over scraping Google Search data](https://searchengineland.com/reddit-sues-perplexity-serpapi-scraping-google-463681.md)\n - Published: 2025-10-22\n - Last Modified: 2025-10-22\n - Excerpt: Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit.\n- [Reddit sues SerpApi, Perplexity over scraping Google Search data](https://searchengineland.com/reddit-sues-serpapi-perplexity-scraping-google-463681.md)\n - Published: 2025-10-22\n - Last Modified: 2025-10-22\n - Excerpt: Reddit’s lawsuit says SerpApi and Perplexity disguised bots to scrape Reddit data from Google at 'industrial scale.'\n- [Engineering the AI resume: SEO’s new path to the C-suite](https://searchengineland.com/ai-resume-seo-path-c-suite-463670.md)\n - Published: 2025-10-22\n - Last Modified: 2025-10-22\n - Excerpt: As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.\n- [How connected TV advertising drives search demand](https://searchengineland.com/connected-tv-advertising-search-demand-463644.md)\n - Published: 2025-10-22\n - Last Modified: 2025-10-22\n - Excerpt: CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.\n- [Black Friday 2025: The affiliate PPC compliance playbook](https://searchengineland.com/black-friday-2025-the-affiliate-ppc-compliance-playbook-463520.md)\n - Published: 2025-10-22\n - Last Modified: 2025-10-17\n - Excerpt: Protect your Black Friday revenue: spot and prevent coupon fraud, monitor brand bidding and secure your affiliate traffic before losing budget.\n- [Yelp’s new tools help brands connect faster and engage customers in real time](https://searchengineland.com/yelps-new-tools-help-brands-connect-faster-and-engage-customers-in-real-time-463633.md)\n - Published: 2025-10-21\n - Last Modified: 2025-10-21\n - Excerpt: Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.\n- [OpenAI launches a web browser – ChatGPT Atlas](https://searchengineland.com/openai-launches-a-web-browser-chatgpt-atlas-463623.md)\n - Published: 2025-10-21\n - Last Modified: 2025-10-21\n - Excerpt: And its built in search features seem to use Google Search.\n- [Google Merchant Center adds centralized Issue Details Page](https://searchengineland.com/google-merchant-center-adds-centralized-issue-details-page-463621.md)\n - Published: 2025-10-21\n - Last Modified: 2025-10-21\n - Excerpt: A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.\n- [Google Ads quietly tests auto-setting “New Customer Value”](https://searchengineland.com/google-ads-quietly-tests-auto-setting-new-customer-value-463615.md)\n - Published: 2025-10-21\n - Last Modified: 2025-10-21\n - Excerpt: Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.\n- [How to use YouTube Ads to drive B2B conversions](https://searchengineland.com/youtube-ads-drive-b2b-conversions-463567.md)\n - Published: 2025-10-21\n - Last Modified: 2025-10-20\n - Excerpt: Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.\n- [How to avoid marketing mix modeling mistakes that derail results](https://searchengineland.com/avoid-marketing-mix-modeling-mistakes-463576.md)\n - Published: 2025-10-21\n - Last Modified: 2025-10-20\n - Excerpt: MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact.\n- [How to execute a multi-location website redesign without losing traffic](https://searchengineland.com/how-to-execute-a-multi-location-website-redesign-without-losing-traffic-463331.md)\n - Published: 2025-10-21\n - Last Modified: 2025-10-20\n - Excerpt: Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.\n- [Google Ads’ new text guidelines feature begins rolling out](https://searchengineland.com/google-ads-new-text-guidelines-feature-begins-rolling-out-463563.md)\n - Published: 2025-10-20\n - Last Modified: 2025-10-20\n - Excerpt: Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.\n- [Google Ads to permanently delete canceled accounts after six months](https://searchengineland.com/google-ads-to-permanently-delete-canceled-accounts-after-six-months-463562.md)\n - Published: 2025-10-20\n - Last Modified: 2025-10-20\n - Excerpt: Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.\n- [Google officially shuts down Privacy Sandbox](https://searchengineland.com/google-officially-shuts-down-privacy-sandbox-463561.md)\n - Published: 2025-10-20\n - Last Modified: 2025-10-20\n - Excerpt: Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.\n- [SEO in the black box era: Why reports will look more like Mad Men than Search Console](https://searchengineland.com/seo-reporting-black-box-era-463461.md)\n - Published: 2025-10-20\n - Last Modified: 2025-10-17\n - Excerpt: Google’s num=100 change pushes SEO deeper into the black box. Learn how to stay accurate when the data no longer adds up.\n- [How AI media partnerships influence your brand visibility in genAI: Research](https://searchengineland.com/ai-media-partnerships-brand-visibility-genai-research-463470.md)\n - Published: 2025-10-20\n - Last Modified: 2025-10-17\n - Excerpt: Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.\n- [Search Engine Land Awards 2025: Complete finalists list](https://searchengineland.com/search-engine-land-awards-2025-finalists-463414.md)\n - Published: 2025-10-20\n - Last Modified: 2025-10-16\n - Excerpt: We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 27.\n- [Google crawl stats report is missing a day of data](https://searchengineland.com/google-crawl-stats-report-is-missing-a-day-of-data-463555.md)\n - Published: 2025-10-20\n - Last Modified: 2025-10-20\n - Excerpt: This has happened a few times before, and it is now happening again. This is a Google issue and not an issue with your site.\n- [What they don’t teach you about marketing at Harvard Business School: Being positionless](https://searchengineland.com/what-they-dont-teach-you-about-marketing-at-harvard-business-school-being-positionless-463457.md)\n - Published: 2025-10-20\n - Last Modified: 2025-10-17\n - Excerpt: Positionless Marketing equates to do-it-now competence, powered by technology... not committees\n- [Google Ads to auto-generate videos from existing Demand Gen image ads](https://searchengineland.com/google-ads-to-auto-generate-videos-from-existing-demand-gen-image-ads-463532.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-17\n - Excerpt: Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.\n- [AI search isn’t the end of SEO – it’s the next era](https://searchengineland.com/ai-search-seo-next-era-463528.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-17\n - Excerpt: AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.\n- [Google Maps Ads get scrollable sitelinks boost](https://searchengineland.com/google-maps-ads-get-scrollable-sitelinks-boost-463529.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-17\n - Excerpt: Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.\n- [Susan Yen talks account structure & PMax fails](https://searchengineland.com/susan-yen-talks-account-structure-pmax-fails-463466.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-17\n - Excerpt: Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world.\n- [Google adds ‘Sources’ column to AI Max search term reports](https://searchengineland.com/google-sources-column-ai-max-search-term-reports-463464.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-17\n - Excerpt: Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.\n- [The future of SEO: Why optimization still matters, whatever you call it](https://searchengineland.com/seo-ai-future-whatever-you-call-it-optimization-463462.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-17\n - Excerpt: Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.\n- [Agentic PPC: What performance marketing could look like in 2030](https://searchengineland.com/agentic-ppc-what-performance-marketing-could-look-like-in-2030-463419.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-16\n - Excerpt: Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.\n- [Why incrementality is the only metric that proves marketing’s real impact](https://searchengineland.com/why-incrementality-is-the-only-metric-that-proves-marketings-real-impact-463439.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-16\n - Excerpt: Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.\n- [The AI Visibility Index: Here’s who’s winning AI search](https://searchengineland.com/the-ai-visibility-index-heres-whos-winning-ai-search-463319.md)\n - Published: 2025-10-17\n - Last Modified: 2025-10-16\n - Excerpt: Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.\n- [Google opens Shopping Ads to physical goods subscriptions](https://searchengineland.com/google-shopping-ads-physical-goods-subscriptions-463446.md)\n - Published: 2025-10-16\n - Last Modified: 2025-10-16\n - Excerpt: Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.\n- [Google Ads API v22 adds generative AI, smarter bidding, and more](https://searchengineland.com/google-ads-api-v22-463443.md)\n - Published: 2025-10-16\n - Last Modified: 2025-10-16\n - Excerpt: The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.\n- [Google’s Liz Reid: The real search shift is behavioral, not AI](https://searchengineland.com/liz-reid-google-ai-behavior-shift-463444.md)\n - Published: 2025-10-16\n - Last Modified: 2025-10-16\n - Excerpt: AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are creating new winners and losers – with forums, videos, and creators gaining ground on traditional publishers, said Google’s Search Head Liz Reid in a new interview. Search shake-up. Every ranking update creates “winners and losers,” […]\n- [Google’s Liz Reid on AI Overviews: Less ad clicks, more searches](https://searchengineland.com/google-liz-reid-ai-overviews-less-ad-clicks-more-searches-463438.md)\n - Published: 2025-10-16\n - Last Modified: 2025-10-16\n - Excerpt: Google’s head of Search says AI Overviews don't reduce the need to buy, which is keeping ad revenue stable as searches keep growing.\n- [3 key AI search limitations for B2B SaaS marketing](https://searchengineland.com/ai-search-limitations-b2b-saas-marketing-463379.md)\n - Published: 2025-10-16\n - Last Modified: 2025-10-15\n - Excerpt: AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.\n- [How to plan for GEO in 2026 and evolve your search strategy](https://searchengineland.com/plan-for-geo-2026-evolve-search-strategy-463399.md)\n - Published: 2025-10-16\n - Last Modified: 2025-10-15\n - Excerpt: GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.\n- [Google says you need certification for prescription drug advertising](https://searchengineland.com/google-certification-prescription-drug-advertising-463409.md)\n - Published: 2025-10-15\n - Last Modified: 2025-10-15\n - Excerpt: Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.\n- [Microsoft Bing finally supports the data-nosnippet HTML attribute](https://searchengineland.com/microsoft-bing-supports-data-nosnippet-html-attribute-463411.md)\n - Published: 2025-10-15\n - Last Modified: 2025-10-15\n - Excerpt: Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.\n- [ChatGPT performs a search in 31% of prompts, new data reveals](https://searchengineland.com/chatgpt-search-prompts-data-463407.md)\n - Published: 2025-10-15\n - Last Modified: 2025-10-15\n - Excerpt: ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long (roughly 60% longer than the typical Google search), according to a new study from marketing agency Nectiv. Why it matters: ChatGPT isn’t just answering questions – it’s searching like a power user. The […]\n- [Google Search rebounds as Amazon steps back: Q3 ad report](https://searchengineland.com/google-search-rebounds-amazon-steps-back-report-463388.md)\n - Published: 2025-10-15\n - Last Modified: 2025-10-15\n - Excerpt: Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.\n- [Google Ads PMax: The truth about audience signals and search themes](https://searchengineland.com/google-ads-pmax-audience-signals-search-themes-463329.md)\n - Published: 2025-10-15\n - Last Modified: 2025-10-14\n - Excerpt: Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.\n- [Why AI still runs on search – and SEO still runs the show](https://searchengineland.com/why-ai-still-runs-on-search-and-seo-still-runs-the-show-463325.md)\n - Published: 2025-10-15\n - Last Modified: 2025-10-14\n - Excerpt: AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers.\n- [Optimizing for ChatGPT Shopping: How product feeds power GEO](https://searchengineland.com/optimizing-chatgpt-shopping-463316.md)\n - Published: 2025-10-15\n - Last Modified: 2025-10-14\n - Excerpt: Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.\n- [Google Performance Max adds support for vertical 9:16 image ads](https://searchengineland.com/google-performance-max-vertical-916-image-ads-463336.md)\n - Published: 2025-10-14\n - Last Modified: 2025-10-14\n - Excerpt: Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.\n- [Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed](https://searchengineland.com/google-discover-ai-summaries-search-whats-new-sports-feed-463318.md)\n - Published: 2025-10-14\n - Last Modified: 2025-10-14\n - Excerpt: Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.\n- [Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed](https://searchengineland.com/google-discover-gets-ai-summaries-search-gets-whats-new-sports-feed-463318.md)\n - Published: 2025-10-14\n - Last Modified: 2025-10-14\n - Excerpt: Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.\n- [Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns](https://searchengineland.com/google-ads-view-through-conversion-optimization-demand-gen-campaigns-test-463313.md)\n - Published: 2025-10-14\n - Last Modified: 2025-10-14\n - Excerpt: You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.\n- [Tracking AI search citations: Who’s winning across 11 industries](https://searchengineland.com/ai-search-citations-11-industries-463298.md)\n - Published: 2025-10-14\n - Last Modified: 2025-10-13\n - Excerpt: An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.\n- [How to know if your GEO is working](https://searchengineland.com/geo-working-463278.md)\n - Published: 2025-10-14\n - Last Modified: 2025-10-13\n - Excerpt: GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.\n- [Google Search gets Nano Banana in Google Lens](https://searchengineland.com/google-search-gets-nano-banana-in-google-lens-463292.md)\n - Published: 2025-10-13\n - Last Modified: 2025-10-13\n - Excerpt: This is Google's latest image generation technology from within Gemini - now available in Search.\n- [Google to expand ads in AI Overviews to more markets](https://searchengineland.com/google-expand-ads-ai-overviews-463273.md)\n - Published: 2025-10-13\n - Last Modified: 2025-10-13\n - Excerpt: The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.\n- [Google rolls out new global ‘Sponsored results’ ad label](https://searchengineland.com/google-new-global-sponsored-results-ad-label-463276.md)\n - Published: 2025-10-13\n - Last Modified: 2025-10-13\n - Excerpt: The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.\n- [Google’s Robby Stein on AI Mode, GEO, and the future of Search](https://searchengineland.com/google-robby-stein-ai-mode-geo-future-search-463271.md)\n - Published: 2025-10-13\n - Last Modified: 2025-10-13\n - Excerpt: AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product.\n- [5 ways to drive action with your PPC report](https://searchengineland.com/5-ways-to-drive-action-with-your-ppc-report-463239.md)\n - Published: 2025-10-13\n - Last Modified: 2025-10-10\n - Excerpt: Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.\n- [SEO strategy in 2026: Where discipline meets results](https://searchengineland.com/seo-strategy-in-2026-where-discipline-meets-results-463255.md)\n - Published: 2025-10-13\n - Last Modified: 2025-10-10\n - Excerpt: Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.\n- [AI KPIs: Turning mentions into strategy in the age of LLMs](https://searchengineland.com/ai-kpis-turning-mentions-into-strategy-in-the-age-of-llms-463063.md)\n - Published: 2025-10-13\n - Last Modified: 2025-10-08\n - Excerpt: From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.\n- [Google updates Misrepresentation policy for Shopping Ads and free listings](https://searchengineland.com/google-updates-misrepresentation-policy-for-shopping-ads-and-free-listings-463266.md)\n - Published: 2025-10-10\n - Last Modified: 2025-10-10\n - Excerpt: Google clarifies its Misrepresentation policy for Shopping ads and free listings, adding examples and guidance on compliance, delivery, and returns.\n- [Ayisha Yousef talks turning Black Friday fails into lessons](https://searchengineland.com/ayisha-yousef-talks-turning-black-friday-fails-into-lessons-463263.md)\n - Published: 2025-10-10\n - Last Modified: 2025-10-10\n - Excerpt: PPC expert Ayisha Youssef shares how a major Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.\n- [Google Ads now flags low-quality images](https://searchengineland.com/google-ads-flags-low-quality-images-463259.md)\n - Published: 2025-10-10\n - Last Modified: 2025-10-10\n - Excerpt: Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces.\n- [CMA designates Google Search with “strategic market status”](https://searchengineland.com/cma-designates-google-search-with-strategic-market-status-463257.md)\n - Published: 2025-10-10\n - Last Modified: 2025-10-10\n - Excerpt: The UK’s designation of Google Search with strategic market status could reshape how advertisers buy, measure, and compete for visibility across search and search ads.\n- [Instant Checkout in ChatGPT brings agentic commerce to life](https://searchengineland.com/instant-checkout-chatgpt-agentic-commerce-463222.md)\n - Published: 2025-10-10\n - Last Modified: 2025-10-09\n - Excerpt: Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.\n- [How different AI engines generate and cite answers](https://searchengineland.com/how-different-ai-engines-generate-and-cite-answers-463234.md)\n - Published: 2025-10-10\n - Last Modified: 2025-10-09\n - Excerpt: See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.\n- [Your crawl budget is costing you revenue in the AI search era](https://searchengineland.com/your-crawl-budget-is-costing-you-revenue-in-the-ai-search-era-463044.md)\n - Published: 2025-10-10\n - Last Modified: 2025-10-08\n - Excerpt: Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.\n- [New YouTube Brand Pulse report tracks every brand mention](https://searchengineland.com/youtube-brand-pulse-report-463232.md)\n - Published: 2025-10-09\n - Last Modified: 2025-10-09\n - Excerpt: YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.\n- [Google Analytics adds cost data imports for Meta and TikTok ads](https://searchengineland.com/google-analytics-cost-data-imports-meta-tiktok-ads-463220.md)\n - Published: 2025-10-09\n - Last Modified: 2025-10-09\n - Excerpt: Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.\n- [Researchers fooled AI models with fake dates to boost visibility](https://searchengineland.com/fool-ai-models-fake-dates-boost-visibility-463227.md)\n - Published: 2025-10-09\n - Last Modified: 2025-10-09\n - Excerpt: Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.\n- [Google open-sources ads API MCP server for AI developers](https://searchengineland.com/google-open-sources-ads-api-mcp-server-463219.md)\n - Published: 2025-10-09\n - Last Modified: 2025-10-09\n - Excerpt: This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.\n- [Forget the Great Decoupling – SEO’s Great Normalization has begun](https://searchengineland.com/seo-great-normalization-463197.md)\n - Published: 2025-10-09\n - Last Modified: 2025-10-09\n - Excerpt: The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.\n- [AI search relies on brand-controlled sources, not Reddit: Report](https://searchengineland.com/ai-search-citations-brand-controlled-sources-463166.md)\n - Published: 2025-10-09\n - Last Modified: 2025-10-08\n - Excerpt: New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.\n- [Apple Ads: What you need to know in 2026](https://searchengineland.com/apple-ads-what-to-know-463194.md)\n - Published: 2025-10-09\n - Last Modified: 2025-10-09\n - Excerpt: Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem.\n- [How to measure and maximize visibility in AI search](https://searchengineland.com/how-to-measure-and-maximize-visibility-in-ai-search-462953.md)\n - Published: 2025-10-09\n - Last Modified: 2025-10-06\n - Excerpt: Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.\n- [Google’s virtual try-on adds shoes, expands internationally](https://searchengineland.com/google-virtual-try-on-shoes-expands-internationally-463158.md)\n - Published: 2025-10-08\n - Last Modified: 2025-10-08\n - Excerpt: The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.\n- [Google’s virtual try-on adds shoes, expands internationally](https://searchengineland.com/googles-virtual-try-on-adds-shoes-expands-internationally-463158.md)\n - Published: 2025-10-08\n - Last Modified: 2025-10-08\n - Excerpt: The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.\n- [Campaign Type added to Google Ads Channel Performance report](https://searchengineland.com/campaign-type-google-ads-channel-performance-report-463152.md)\n - Published: 2025-10-08\n - Last Modified: 2025-10-08\n - Excerpt: Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max.\n- [Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’](https://searchengineland.com/sam-altman-chatgpt-ads-pivot-463150.md)\n - Published: 2025-10-08\n - Last Modified: 2025-10-08\n - Excerpt: OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s future ad business.\n- [When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode](https://searchengineland.com/insights-chatgpt-agent-mode-463127.md)\n - Published: 2025-10-08\n - Last Modified: 2025-10-08\n - Excerpt: As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.\n- [How to get smarter with AI in PPC](https://searchengineland.com/get-smarter-ai-ppc-463120.md)\n - Published: 2025-10-08\n - Last Modified: 2025-10-08\n - Excerpt: AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.\n- [The future of engagement is in your customers’ hands (or pocket)](https://searchengineland.com/the-future-of-engagement-is-in-your-customers-hands-or-pocket-462951.md)\n - Published: 2025-10-08\n - Last Modified: 2025-10-06\n - Excerpt: How marketers can prepare for the rise of messaging-first customer journeys.\n- [Instacart brings retail media targeting to TikTok Ads Manager](https://searchengineland.com/instacart-tiktok-ads-manager-463072.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-07\n - Excerpt: The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.\n- [Microsoft taps Amazon DSP as preferred partner](https://searchengineland.com/microsoft-amazon-dsp-preferred-partner-463066.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-07\n - Excerpt: Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.\n- [ChatGPT becomes a platform for apps – and maybe marketing](https://searchengineland.com/openai-chatgpt-apps-marketing-463067.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-07\n - Excerpt: You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.\n- [Holiday ecommerce to hit record 3 billion – here’s what’s driving it](https://searchengineland.com/holiday-ecommerce-to-hit-record-253-billion-heres-whats-driving-it-463057.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-07\n - Excerpt: Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.\n- [Meta cuts political ads across the EU](https://searchengineland.com/meta-cuts-political-ads-eu-463050.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-07\n - Excerpt: Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.\n- [PPC in the age of zero-click search: How to stay profitable](https://searchengineland.com/ppc-zero-click-search-stay-profitable-463019.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-06\n - Excerpt: Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.\n- [Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control](https://searchengineland.com/google-ad-networks-blocking-authorized-buyers-463048.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-07\n - Excerpt: Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.\n- [Consumers don’t trust the first search result – and AI use surges: Survey](https://searchengineland.com/consumers-first-search-result-ai-use-surge-463042.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-06\n - Excerpt: With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.\n- [Optimizing content for generative engines: 17 actionable tips](https://searchengineland.com/optimize-content-generative-engines-actionable-tips-463036.md)\n - Published: 2025-10-07\n - Last Modified: 2025-10-06\n - Excerpt: Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.\n- [DOJ and Google wrap up ad tech monopoly hearing](https://searchengineland.com/doj-google-wrap-up-ad-tech-monopoly-hearing-463034.md)\n - Published: 2025-10-06\n - Last Modified: 2025-10-06\n - Excerpt: Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.\n- [YouTube launches Activation Partners program](https://searchengineland.com/youtube-activation-partners-program-463025.md)\n - Published: 2025-10-06\n - Last Modified: 2025-10-06\n - Excerpt: YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.\n- [Google testing AI-generated descriptions for search snippets](https://searchengineland.com/google-testing-ai-generated-descriptions-for-search-snippets-463013.md)\n - Published: 2025-10-06\n - Last Modified: 2025-10-06\n - Excerpt: Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.\n- [The end of SEO-PPC silos: Building a unified search strategy for the AI era](https://searchengineland.com/end-seo-ppc-silos-unified-search-strategy-ai-era-463006.md)\n - Published: 2025-10-06\n - Last Modified: 2025-10-06\n - Excerpt: AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.\n- [Audience targeting in Google Ads Search campaigns: How to layer data for better results](https://searchengineland.com/audience-targeting-google-ads-search-campaigns-463000.md)\n - Published: 2025-10-06\n - Last Modified: 2025-10-06\n - Excerpt: Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.\n- [Brand protection is growth protection in an AI Search world](https://searchengineland.com/brand-protection-is-growth-protection-in-an-ai-search-world-462915.md)\n - Published: 2025-10-06\n - Last Modified: 2025-10-03\n - Excerpt: Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.\n- [Google Search serving issue in some locales](https://searchengineland.com/google-search-serving-issue-in-some-locales-462998.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-03\n - Excerpt: Google confirmed a data center issue impacting serving some search results in some regions.\n- [New Bing Places for Business is live](https://searchengineland.com/new-bing-places-for-business-is-live-462994.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-03\n - Excerpt: A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.\n- [Aashna Makin’s experience of when best practices backfire](https://searchengineland.com/aashna-makins-experience-of-when-best-practices-backfire-462992.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-03\n - Excerpt: Aashna Makin shares how a costly early-career mistake taught her the power of ownership, context, and careful campaign management.\n- [Microsoft to end nonprofit ad grant program in December](https://searchengineland.com/microsoft-to-end-nonprofit-ad-grant-program-in-december-462987.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-03\n - Excerpt: Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.\n- [Google to phase out Call-Only Ads by 2027](https://searchengineland.com/google-to-phase-out-call-only-ads-by-2027-462983.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-03\n - Excerpt: Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.\n- [Google Analytics expands benchmarking with unnormalized metrics](https://searchengineland.com/google-analytics-expands-benchmarking-with-unnormalized-metrics-462981.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-03\n - Excerpt: Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.\n- [Google Ads copywriting with AI: Getting the prompt right](https://searchengineland.com/google-ads-copywriting-with-ai-getting-the-prompt-right-462963.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-02\n - Excerpt: Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.\n- [AI Max for Search: Everything you need to know](https://searchengineland.com/ai-max-for-search-everything-you-need-to-know-462923.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-02\n - Excerpt: From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.\n- [The rise of technical branding in the age of AI search](https://searchengineland.com/the-rise-of-technical-branding-in-the-age-of-ai-search-462818.md)\n - Published: 2025-10-03\n - Last Modified: 2025-10-02\n - Excerpt: Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.\n- [Meta unveils Business AI and new generative tools](https://searchengineland.com/meta-business-ai-generative-tools-462970.md)\n - Published: 2025-10-02\n - Last Modified: 2025-10-02\n - Excerpt: Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.\n- [Spotify opens ad inventory to Amazon and Yahoo buyers](https://searchengineland.com/spotify-ad-inventory-amazon-yahoo-buyers-462919.md)\n - Published: 2025-10-02\n - Last Modified: 2025-10-02\n - Excerpt: Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.\n- [Meta: AI interactions will shape content and ad recommendations](https://searchengineland.com/meta-ai-interactions-content-ad-recommendations-462916.md)\n - Published: 2025-10-02\n - Last Modified: 2025-10-02\n - Excerpt: Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.\n- [ChatGPT Shopping is here – and it’s changing ecommerce SEO rules](https://searchengineland.com/chatgpt-shopping-ecommerce-seo-rules-462865.md)\n - Published: 2025-10-02\n - Last Modified: 2025-10-01\n - Excerpt: Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.\n- [How to create product demos that convert and differentiate your brand](https://searchengineland.com/create-product-demos-462904.md)\n - Published: 2025-10-02\n - Last Modified: 2025-10-01\n - Excerpt: Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets.\n- [Google sends 831x more visitors than AI systems: Report](https://searchengineland.com/google-more-visitors-ai-systems-report-462905.md)\n - Published: 2025-10-01\n - Last Modified: 2025-10-01\n - Excerpt: AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.\n- [What you need to know about Responsive Search Ads](https://searchengineland.com/responsive-search-ads-explained-462743.md)\n - Published: 2025-10-01\n - Last Modified: 2025-09-30\n - Excerpt: Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.\n- [Google Ads to enforce new requirements for Message assets](https://searchengineland.com/google-ads-message-assets-new-requirements-462888.md)\n - Published: 2025-10-01\n - Last Modified: 2025-10-01\n - Excerpt: Advertisers may need to update and verify their message assets by October 30th or risk having them blocked.\n- [LinkedIn Ads retargeting: How to reach prospects at every funnel stage](https://searchengineland.com/linkedin-ads-retargeting-reach-prospects-funnel-stage-462816.md)\n - Published: 2025-10-01\n - Last Modified: 2025-09-30\n - Excerpt: From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and grow B2B revenue.\n- [Organizing content for AI search: A 3-level framework](https://searchengineland.com/ai-search-content-organizing-framework-462740.md)\n - Published: 2025-10-01\n - Last Modified: 2025-10-01\n - Excerpt: Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.\n- [YouTube dominates AI search with 200x citation advantage: Data](https://searchengineland.com/youtube-ai-search-citations-data-462830.md)\n - Published: 2025-10-01\n - Last Modified: 2025-09-30\n - Excerpt: AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.\n- [Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it](https://searchengineland.com/google-liz-reid-ai-replacing-augmenting-search-462851.md)\n - Published: 2025-09-30\n - Last Modified: 2025-09-30\n - Excerpt: User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.\n- [Google Ads Performance Max gets asset and channel reporting](https://searchengineland.com/google-expands-performance-max-asset-channel-reporting-462841.md)\n - Published: 2025-09-30\n - Last Modified: 2025-09-30\n - Excerpt: Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns\n- [Google Ads tests new Labs hub for experimental features](https://searchengineland.com/google-ads-labs-hub-test-462822.md)\n - Published: 2025-09-30\n - Last Modified: 2025-09-30\n - Excerpt: The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.\n- [Google adds ROI insights to Meridian marketing mix model](https://searchengineland.com/google-meridian-roi-insights-462712.md)\n - Published: 2025-09-30\n - Last Modified: 2025-09-29\n - Excerpt: You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.\n- [Thriving in AI search starts with SEO fundamentals](https://searchengineland.com/ai-search-seo-fundamentals-462721.md)\n - Published: 2025-09-30\n - Last Modified: 2025-09-29\n - Excerpt: Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.\n- [AI Max in action: What early case studies and a new analysis script reveal](https://searchengineland.com/ai-max-early-case-studies-analysis-script-462706.md)\n - Published: 2025-09-30\n - Last Modified: 2025-09-29\n - Excerpt: See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.\n- [Google AI Mode gets more visual, including inspirational shopping responses](https://searchengineland.com/google-ai-mode-gets-more-visual-including-inspirational-shopping-responses-462714.md)\n - Published: 2025-09-30\n - Last Modified: 2025-09-29\n - Excerpt: Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.\n- [A checklist for effective SEO QA](https://searchengineland.com/seo-qa-checklist-462665.md)\n - Published: 2025-09-30\n - Last Modified: 2025-09-29\n - Excerpt: Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.\n- [Pinterest tests Top of Search ads to capture high-intent shoppers](https://searchengineland.com/pinterest-top-of-search-ads-test-462704.md)\n - Published: 2025-09-29\n - Last Modified: 2025-09-29\n - Excerpt: Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.\n- [OpenAI turns ChatGPT into a shopping tool with Instant Checkout](https://searchengineland.com/openai-chatgpt-instant-checkout-462727.md)\n - Published: 2025-09-29\n - Last Modified: 2025-09-29\n - Excerpt: ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.\n- [TikTok launches Travel Ads to capture trip planning moments](https://searchengineland.com/tiktok-travel-ads-462709.md)\n - Published: 2025-09-29\n - Last Modified: 2025-09-29\n - Excerpt: TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.\n- [Inderpaul Rai talks about accidentally spending a client’s entire year budget in one week](https://searchengineland.com/inderpaul-rai-talks-about-accidentally-spending-a-clients-entire-year-budget-in-one-week-462713.md)\n - Published: 2025-09-29\n - Last Modified: 2025-09-29\n - Excerpt: Inderpaul Rai shares how a major PPC overspend taught him the value of careful automation, strong team processes, and calm leadership under pressure.\n- [Pinterest Ads cost data comes to Google Analytics](https://searchengineland.com/pinterest-ads-cost-data-google-analytics-462637.md)\n - Published: 2025-09-29\n - Last Modified: 2025-09-29\n - Excerpt: As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.\n- [Google Search Labs gains Agentic capabilities in AI Mode](https://searchengineland.com/google-search-labs-gains-agentic-capabilities-in-ai-mode-462631.md)\n - Published: 2025-09-29\n - Last Modified: 2025-09-29\n - Excerpt: You can now have AI Mode help you make reservations at restaurants.\n- [How AI search responds when you make a site more crawlable](https://searchengineland.com/ai-search-make-site-more-crawlable-462598.md)\n - Published: 2025-09-29\n - Last Modified: 2025-09-26\n - Excerpt: Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.\n- [Google’s AI Max for Search: What 30 days of testing reveal](https://searchengineland.com/googles-ai-max-for-search-30-days-testing-462568.md)\n - Published: 2025-09-29\n - Last Modified: 2025-09-26\n - Excerpt: AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.\n- [Meta to launch no-ads subscriptions in the UK](https://searchengineland.com/meta-no-ads-subscriptions-uk-462622.md)\n - Published: 2025-09-26\n - Last Modified: 2025-09-26\n - Excerpt: Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.\n- [Google Ads tweaks default conversion goal behavior](https://searchengineland.com/google-ads-default-conversion-goal-behavior-462612.md)\n - Published: 2025-09-26\n - Last Modified: 2025-09-26\n - Excerpt: Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.\n- [ billion deal keeps TikTok alive in U.S.](https://searchengineland.com/tiktok-us-deal-462607.md)\n - Published: 2025-09-26\n - Last Modified: 2025-09-26\n - Excerpt: TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval.\n- [Google is still 210x bigger than ChatGPT in search](https://searchengineland.com/google-210x-bigger-chatgpt-search-462604.md)\n - Published: 2025-09-26\n - Last Modified: 2025-09-26\n - Excerpt: ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates.\n- [When SEO becomes just content production – and how to break free](https://searchengineland.com/seo-just-content-production-462549.md)\n - Published: 2025-09-26\n - Last Modified: 2025-09-25\n - Excerpt: Low-value, duplicative content drags down visibility. Break free from content-only SEO and build a smarter approach to AI-era optimization.\n- [The global E-E-A-T gap: When authority doesn’t travel](https://searchengineland.com/the-global-e-e-a-t-gap-when-authority-doesnt-travel-462546.md)\n - Published: 2025-09-26\n - Last Modified: 2025-09-25\n - Excerpt: Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.\n- [Rethinking the funnel with LLM tracking analytics](https://searchengineland.com/rethinking-the-funnel-with-llm-tracking-analytics-462523.md)\n - Published: 2025-09-26\n - Last Modified: 2025-09-25\n - Excerpt: As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.\n- [Google Ads will recommend you link to your Google Analytics account with one click](https://searchengineland.com/google-ads-will-recommend-you-link-to-your-google-analytics-account-with-one-click-462559.md)\n - Published: 2025-09-25\n - Last Modified: 2025-09-25\n - Excerpt: If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.\n- [OpenAI is staffing up to turn ChatGPT into an ad platform](https://searchengineland.com/openai-staffing-chatgpt-ad-platform-462554.md)\n - Published: 2025-09-25\n - Last Modified: 2025-09-25\n - Excerpt: OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.\n- [Google Ads updated policies to target dishonest pricing practices](https://searchengineland.com/google-ads-updated-policies-to-target-dishonest-pricing-practices-462555.md)\n - Published: 2025-09-25\n - Last Modified: 2025-09-25\n - Excerpt: Google Ads Misrepresentation policy will be updated on October 28, 2025.\n- [How to deliver monthly PPC reports clients love](https://searchengineland.com/deliver-ppc-reports-clients-love-462484.md)\n - Published: 2025-09-25\n - Last Modified: 2025-09-24\n - Excerpt: Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.\n- [How to use TikTok Creator Search Insights to find content opportunities](https://searchengineland.com/tiktok-creator-search-insights-content-opportunities-462520.md)\n - Published: 2025-09-25\n - Last Modified: 2025-09-24\n - Excerpt: Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.\n- [Cloudflare offers way to block AI Overviews – will Google comply?](https://searchengineland.com/cloudflare-content-signals-462538.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-24\n - Excerpt: Cloudflare’s new Content Signals limit AI use of your content via robots.txt. However, it’s unclear whether Google or others will comply.\n- [Google Search Live is live in U.S., with voice and camera AI mode](https://searchengineland.com/google-search-live-launches-us-462535.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-24\n - Excerpt: Google Search Live lets users talk with Search and share camera views for AI-powered answers, context, and links in real time.\n- [Google clarifies API key process for local inventory feeds](https://searchengineland.com/google-api-key-process-local-inventory-feeds-462514.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-24\n - Excerpt: Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.\n- [Google tests Brand Profiles in Merchant Center Next](https://searchengineland.com/google-tests-brand-profiles-in-merchant-center-next-462504.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-24\n - Excerpt: Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search.\n- [YouTube to reinstate banned channels: What it means for advertisers](https://searchengineland.com/youtube-reinstate-banned-channels-advertisers-462506.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-24\n - Excerpt: The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.\n- [The origins of SEO and what they mean for GEO and AIO](https://searchengineland.com/origins-seo-geo-aio-462480.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-24\n - Excerpt: The story of how SEO got its name reveals why AI-era acronyms – AIO, GEO, AEO – face the same challenges of credit, clarity, and consensus.\n- [AI Overview citations: Why they don’t drive clicks and what to do](https://searchengineland.com/ai-overview-citations-clicks-what-to-do-462389.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-23\n - Excerpt: Data from 20,000+ queries shows AI Overviews match Position 6 results – offering high visibility, but far fewer clicks than blue links.\n- [People Also Ask SEO: How to optimize, rank and track](https://searchengineland.com/people-also-ask-seo-optimize-rank-track-462402.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-23\n - Excerpt: Capture long-tail traffic through People Also Ask results. See how to identify opportunities and build content that stands out.\n- [How safe are your media operations, really? Discover Digital Media Safety](https://searchengineland.com/how-safe-are-your-media-operations-really-discover-digital-media-safety-462207.md)\n - Published: 2025-09-24\n - Last Modified: 2025-09-22\n - Excerpt: In digital media, operational errors happen often. Digital Media Safety prevents them before they cost money, time and trust.\n- [Google pushes Demand Gen deeper into performance marketing](https://searchengineland.com/google-demand-gen-performance-marketing-462471.md)\n - Published: 2025-09-23\n - Last Modified: 2025-09-23\n - Excerpt: Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.\n- [Your GEO content audit template](https://searchengineland.com/geo-content-audit-template-462384.md)\n - Published: 2025-09-23\n - Last Modified: 2025-09-23\n - Excerpt: Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.\n- [Google Ads streamlines scripts documentation](https://searchengineland.com/google-ads-scripts-documentation-462442.md)\n - Published: 2025-09-23\n - Last Modified: 2025-09-23\n - Excerpt: You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code.\n- [Microsoft clarifies nonprofit ad grant program status](https://searchengineland.com/microsoft-nonprofit-ad-grant-program-status-462426.md)\n - Published: 2025-09-23\n - Last Modified: 2025-09-23\n - Excerpt: Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.\n- [LinkedIn Company Intelligence API links ads to pipeline, revenue](https://searchengineland.com/linkedin-company-intelligence-api-462366.md)\n - Published: 2025-09-23\n - Last Modified: 2025-09-22\n - Excerpt: LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes.\n- [Schema and AI Overviews: Does structured data improve visibility?](https://searchengineland.com/schema-ai-overviews-structured-data-visibility-462353.md)\n - Published: 2025-09-23\n - Last Modified: 2025-09-22\n - Excerpt: A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews.\n- [The must-have social media tool for multi-location brands in 2026](https://searchengineland.com/the-must-have-social-media-tool-for-multi-location-brands-in-2026-462227.md)\n - Published: 2025-09-23\n - Last Modified: 2025-09-18\n - Excerpt: Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.\n- [Google launches seasonal bid adjustments for app campaigns](https://searchengineland.com/google-seasonal-bid-adjustments-app-campaigns-462368.md)\n - Published: 2025-09-22\n - Last Modified: 2025-09-22\n - Excerpt: Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.\n- [Google Ads doubles negative keyword list limit: Glitch or quiet policy change?](https://searchengineland.com/google-ads-doubles-negative-keyword-list-limit-glitch-or-quiet-policy-change-462361.md)\n - Published: 2025-09-22\n - Last Modified: 2025-09-22\n - Excerpt: It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue.\n- [Google’s ad tech monopoly remedies trial begins](https://searchengineland.com/googles-ad-tech-monopoly-remedies-trial-begins-462336.md)\n - Published: 2025-09-22\n - Last Modified: 2025-09-22\n - Excerpt: The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web.\n- [Hidden prompt injection: The black hat trick AI outgrew](https://searchengineland.com/hidden-prompt-injection-black-hat-trick-ai-outgrew-462331.md)\n - Published: 2025-09-22\n - Last Modified: 2025-09-22\n - Excerpt: Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.\n- [Google August 2025 spam update done rolling out](https://searchengineland.com/google-august-2025-spam-update-done-rolling-out-461560.md)\n - Published: 2025-09-22\n - Last Modified: 2025-09-22\n - Excerpt: This spam update took just under 27 days to fully roll out and is now complete.\n- [Blog Blunders and Ad Copy Chaos ft Adrienne Shavers](https://searchengineland.com/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers-462296.md)\n - Published: 2025-09-19\n - Last Modified: 2025-09-19\n - Excerpt: Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust\n- [Microsoft Ads launches Supplemental Feeds to streamline product updates](https://searchengineland.com/microsoft-ads-launches-supplemental-feeds-to-streamline-product-updates-462289.md)\n - Published: 2025-09-19\n - Last Modified: 2025-09-19\n - Excerpt: Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.\n- [Google warns DOJ ad-tech remedies would hurt publishers, advertisers](https://searchengineland.com/google-warns-doj-ad-tech-remedies-would-hurt-publishers-advertisers-462288.md)\n - Published: 2025-09-19\n - Last Modified: 2025-09-19\n - Excerpt: The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.\n- [AI progress stalls for SEO tasks despite wave of new models](https://searchengineland.com/ai-progress-stalls-seo-tasks-new-models-462238.md)\n - Published: 2025-09-19\n - Last Modified: 2025-09-18\n - Excerpt: Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.\n- [AI hype vs. SEO reality: What actually drives leads and revenue](https://searchengineland.com/ai-hype-seo-reality-leads-revenue-462235.md)\n - Published: 2025-09-19\n - Last Modified: 2025-09-18\n - Excerpt: AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.\n- [Broad match drives higher revenue per conversion – but at a cost: Study](https://searchengineland.com/broad-match-higher-revenue-per-conversion-cost-study-462142.md)\n - Published: 2025-09-19\n - Last Modified: 2025-09-18\n - Excerpt: An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs.\n- [Why Global Sites Amplify Technical Errors and Steps to Prevent This](https://searchengineland.com/why-global-sites-amplify-technical-errors-and-steps-to-prevent-this-461990.md)\n - Published: 2025-09-19\n - Last Modified: 2025-09-16\n - Excerpt: Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.\n- [Google Search confirms it does not support the results per page parameter](https://searchengineland.com/google-search-confirms-it-does-not-support-the-results-per-page-parameter-462244.md)\n - Published: 2025-09-18\n - Last Modified: 2025-09-18\n - Excerpt: This change does not seem to be a bug, but rather an intentional change to how Google serves search results.\n- [77% of sites lost keyword visibility after Google removed num=100: Data](https://searchengineland.com/google-num100-impact-data-462231.md)\n - Published: 2025-09-18\n - Last Modified: 2025-09-18\n - Excerpt: Google’s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, new analysis shows.\n- [SEO at a crossroads: 9 experts on how AI is changing everything](https://searchengineland.com/ai-search-optimization-seo-crossroads-462229.md)\n - Published: 2025-09-18\n - Last Modified: 2025-09-18\n - Excerpt: AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new era of search.\n- [Google AI Mode coming to Chrome browser](https://searchengineland.com/google-ai-mode-coming-to-chrome-browser-462220.md)\n - Published: 2025-09-18\n - Last Modified: 2025-09-18\n - Excerpt: Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.\n- [Google brings Smart Bidding Exploration to Performance Max](https://searchengineland.com/google-performance-max-smart-bidding-exploration-462216.md)\n - Published: 2025-09-18\n - Last Modified: 2025-09-18\n - Excerpt: Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced efficiency.\n- [Google adds new store widgets for your website](https://searchengineland.com/google-adds-new-store-widgets-for-your-website-462201.md)\n - Published: 2025-09-18\n - Last Modified: 2025-09-18\n - Excerpt: Google added two new options for merchants to add new Google store widgets to their websites.\n- [The SEO shift you can’t ignore: Video is becoming source material](https://searchengineland.com/seo-video-source-material-462137.md)\n - Published: 2025-09-18\n - Last Modified: 2025-09-17\n - Excerpt: Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.\n- [How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing](https://searchengineland.com/how-clayton-christensens-theory-of-disruptive-innovation-helps-explain-the-rise-of-positionless-marketing-461967.md)\n - Published: 2025-09-18\n - Last Modified: 2025-09-12\n - Excerpt: Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.\n- [Reddit, Google in talks to deepen AI partnership: Report](https://searchengineland.com/reddit-google-deepen-ai-partnership-report-462136.md)\n - Published: 2025-09-17\n - Last Modified: 2025-09-17\n - Excerpt: Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products.\n- [New Trump order gives TikTok until Dec. 16 to secure U.S. buyer](https://searchengineland.com/trump-tiktok-executive-order-462131.md)\n - Published: 2025-09-17\n - Last Modified: 2025-09-17\n - Excerpt: Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.\n- [Google doubles down on AI Max pitch to wary advertisers](https://searchengineland.com/google-ai-max-pitch-advertisers-462128.md)\n - Published: 2025-09-17\n - Last Modified: 2025-09-17\n - Excerpt: Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.\n- [Amazon Ads launches AI tool that builds professional-quality ads](https://searchengineland.com/amazon-ads-agentic-ai-tool-462116.md)\n - Published: 2025-09-17\n - Last Modified: 2025-09-17\n - Excerpt: Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.\n- [Google Discover adds follow feature and more social posts from creators and publishers](https://searchengineland.com/google-discover-adds-follow-feature-and-more-social-posts-from-creators-and-publishers-462123.md)\n - Published: 2025-09-17\n - Last Modified: 2025-09-17\n - Excerpt: This aims to make Google Discover more publisher and creator friendly.\n- [Google Ads placements: Your guide to targeting websites, apps, and YouTube](https://searchengineland.com/google-ads-placements-guide-websites-apps-youtube-462050.md)\n - Published: 2025-09-17\n - Last Modified: 2025-09-16\n - Excerpt: Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.\n- [Why local SEO is thriving in the AI-first search era](https://searchengineland.com/local-seo-ai-search-462083.md)\n - Published: 2025-09-17\n - Last Modified: 2025-09-16\n - Excerpt: AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms.\n- [Think AI can scale personalization alone?](https://searchengineland.com/think-ai-can-scale-personalization-alone-461941.md)\n - Published: 2025-09-17\n - Last Modified: 2025-09-12\n - Excerpt: Customers expect content tailored for them. In fact, 71% of consumers say it’s “critical” for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands actually deliver. The disconnect doesn’t signify a lack of effort, but a lack of scale. Real personalization is about reaching every customer with […]\n- [ChatGPT search update focuses on quality, shopping, format](https://searchengineland.com/chatgpt-search-update-focuses-on-quality-shopping-format-462080.md)\n - Published: 2025-09-16\n - Last Modified: 2025-09-16\n - Excerpt: OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.\n- [Meta expands WhatsApp Status ad options](https://searchengineland.com/meta-expands-whatsapp-status-ad-options-462076.md)\n - Published: 2025-09-16\n - Last Modified: 2025-09-16\n - Excerpt: New WhatsApp ad format lets brands combine full-screen Status placements with click-to-message CTAs, creating a more direct path to customer conversations.\n- [Reddit debuts 6-second video ad views goal](https://searchengineland.com/reddit-6-second-video-ad-views-goal-462067.md)\n - Published: 2025-09-16\n - Last Modified: 2025-09-16\n - Excerpt: Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.\n- [Can small businesses compete on Google Ads anymore?](https://searchengineland.com/small-businesses-compete-google-ads-462009.md)\n - Published: 2025-09-16\n - Last Modified: 2025-09-15\n - Excerpt: With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.\n- [1.5 million chats reveal who uses ChatGPT and why](https://searchengineland.com/chatgpt-who-why-openai-study-462008.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-15\n - Excerpt: Large ChatGPT analysis finds global growth, a shrinking gender gap, and everyday tasks like writing and guidance driving most conversations.\n- [TikTok’s U.S. future rests on Trump–Xi meeting this week](https://searchengineland.com/tiktok-us-future-trump-xi-462002.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-15\n - Excerpt: A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.\n- [Google Ads Masterclass: Local search strategies that convert](https://searchengineland.com/google-ads-masterclass-local-search-strategies-that-convert-461958.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-12\n - Excerpt: Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend.\n- [Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns](https://searchengineland.com/google-ads-auto-enables-store-visits-conversions-461998.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-15\n - Excerpt: Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales.\n- [Penske Media sues Google, says AI Overviews hurt revenue, traffic](https://searchengineland.com/penske-media-sues-google-ai-overviews-461997.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-15\n - Excerpt: Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future.\n- [Google Search Console adds achievements section](https://searchengineland.com/google-search-console-adds-achievements-section-461987.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-15\n - Excerpt: Now there is a dedicated section to see your achievements within Search Console.\n- [Fame engineering: The key to generative engine optimization](https://searchengineland.com/fame-engineering-key-generative-engine-optimization-461969.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-13\n - Excerpt: Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments.\n- [Google Search rank and position tracking is a mess right now](https://searchengineland.com/google-search-rank-and-position-tracking-is-a-mess-right-now-461984.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-15\n - Excerpt: Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search Console seem off since.\n- [From reactive to proactive: How AI protects and amplifies executive brands](https://searchengineland.com/ai-protects-amplifies-executive-brands-461975.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-13\n - Excerpt: Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content creation.\n- [AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live](https://searchengineland.com/ai-search-optimization-tools-geopties-all-in-one-geo-dashboard-is-live-461871.md)\n - Published: 2025-09-15\n - Last Modified: 2025-09-12\n - Excerpt: Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.\n- [FTC probes Google and Amazon over ad pricing disclosures](https://searchengineland.com/ftc-probes-google-and-amazon-over-ad-pricing-disclosures-461956.md)\n - Published: 2025-09-12\n - Last Modified: 2025-09-12\n - Excerpt: The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.\n- [Google publishes new guide on Shopping ads pricing](https://searchengineland.com/google-publishes-new-guide-on-shopping-ads-pricing-461953.md)\n - Published: 2025-09-12\n - Last Modified: 2025-09-12\n - Excerpt: Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.\n- [Thriving in the AI era of search: Realign, measure, collaborate](https://searchengineland.com/thriving-ai-search-realign-measure-collaborate-461923.md)\n - Published: 2025-09-12\n - Last Modified: 2025-09-11\n - Excerpt: Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.\n- [Top Performance Max optimization tips for 2026](https://searchengineland.com/top-performance-max-optimization-tips-461913.md)\n - Published: 2025-09-12\n - Last Modified: 2025-09-11\n - Excerpt: Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.\n- [AI search drives less than 1% of referrals, organic still dominates: Data](https://searchengineland.com/ai-search-traffic-referrals-organic-search-data-461935.md)\n - Published: 2025-09-12\n - Last Modified: 2025-09-11\n - Excerpt: AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic.\n- [87% read AI search summaries, 84% shop with AI: Survey](https://searchengineland.com/ai-search-survey-summaries-shopping-461928.md)\n - Published: 2025-09-12\n - Last Modified: 2025-09-11\n - Excerpt: Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.\n- [The end of the marketing funnel: Why signals are your new opportunity](https://searchengineland.com/the-end-of-the-marketing-funnel-why-signals-are-your-new-opportunity-461655.md)\n - Published: 2025-09-12\n - Last Modified: 2025-09-11\n - Excerpt: Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.\n- [Meta expands Reels, Threads, and AI tools to boost brand-building](https://searchengineland.com/meta-expands-reels-threads-and-ai-tools-to-boost-brand-building-461945.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.\n- [AI search optimization? GEO? SEOs don’t agree on a name: Survey](https://searchengineland.com/ai-search-optimization-survey-2025-461939.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.\n- [AI search optimization? GEO? SEOs don’t agree on a name: Survey](https://searchengineland.com/ai-search-optimization-geo-seos-dont-agree-on-a-name-survey-461939.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.\n- [Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions](https://searchengineland.com/google-updates-search-quality-raters-guidelines-adding-ai-overview-examples-ymyl-definitions-461908.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: Google told us this is a \"minor update to our rater guidelines with small clarifications and a handful of new examples.\"\n- [Google Tag Manager adds event parameters to Ads and Floodlight tags](https://searchengineland.com/google-tag-manager-event-parameters-floodlight-tags-461920.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.\n- [TikTok touts 2x purchase lift with Search Ads](https://searchengineland.com/tiktok-search-ads-purchase-lift-461918.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.\n- [Marketers aren’t ready for GEO: Survey](https://searchengineland.com/marketers-arent-ready-for-geo-survey-461919.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.\n- [ChatGPT traffic rivals organic search engagement: Data](https://searchengineland.com/chatgpt-traffic-rivals-organic-search-engagement-data-461905.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.\n- [Optimizing for AI: How search engines power ChatGPT, Gemini and more](https://searchengineland.com/optimizing-ai-search-engines-461892.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-11\n - Excerpt: AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.\n- [How to produce a better PPC QBR for your stakeholders](https://searchengineland.com/ppc-qbr-461864.md)\n - Published: 2025-09-11\n - Last Modified: 2025-09-10\n - Excerpt: Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter strategy.\n- [Reddit launches Pro tools for publishers](https://searchengineland.com/reddit-pro-tools-for-publishers-461901.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-10\n - Excerpt: Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.\n- [Google Ads rolls out Suggested plans in Performance Planner](https://searchengineland.com/google-ads-suggested-plans-performance-planner-461881.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-10\n - Excerpt: Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.\n- [Ranking in Google doesn’t guarantee visibility in ChatGPT: Study](https://searchengineland.com/seo-vs-geo-study-461891.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-10\n - Excerpt: Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI results.\n- [Google expands AI Max globally to give advertisers more control](https://searchengineland.com/google-expands-ai-max-beta-globally-461840.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-10\n - Excerpt: Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.\n- [Google to retailers: Use AI to win the longer holiday season](https://searchengineland.com/google-retailers-ai-longer-holiday-season-461835.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-10\n - Excerpt: Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.\n- [Brands back new licensing standard to charge AI for training data](https://searchengineland.com/really-simple-licensing-461834.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-10\n - Excerpt: Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI companies scrape and train on their data. Why we care. Until now, publishers could only block or allow bots via robots.txt. RSL […]\n- [The Google Ads mistakes costing SMBs time and money](https://searchengineland.com/google-ads-mistakes-costing-smbs-time-money-461773.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-09\n - Excerpt: From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.\n- [Measuring GEO: What’s trackable now and what’s still missing](https://searchengineland.com/measuring-geo-whats-trackable-now-and-whats-still-missing-461759.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-09\n - Excerpt: Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive.\n- [Are Google’s AI Overviews eating your PPC revenue? Key things to know](https://searchengineland.com/are-googles-ai-overviews-eating-your-ppc-revenue-key-things-to-know-461538.md)\n - Published: 2025-09-10\n - Last Modified: 2025-09-08\n - Excerpt: AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.\n- [Google adds YouTube breakdowns for Demand Gen campaigns](https://searchengineland.com/google-adds-youtube-breakdowns-demand-gen-campaigns-461812.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-09\n - Excerpt: Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.\n- [Nearly all ChatGPT users still rely on Google: Data](https://searchengineland.com/nearly-all-chatgpt-users-visit-google-461830.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-09\n - Excerpt: AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.\n- [Google Ads tests new promo-focused budget tools](https://searchengineland.com/google-ads-tests-new-promo-focused-budget-tools-461775.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-09\n - Excerpt: Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.\n- [Video: 5 AI search stories you need to know (September 2025)](https://searchengineland.com/marketing-countdown-september-2025-461751.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-09\n - Excerpt: Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.\n- [Google Ads links web + app campaigns with new features](https://searchengineland.com/google-ads-links-web-app-campaigns-461743.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-09\n - Excerpt: New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.\n- [When to trust Google Ads AI and when you shouldn’t](https://searchengineland.com/when-to-trust-google-ads-ai-and-when-you-shouldnt-461668.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-08\n - Excerpt: Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.\n- [Google drops reporting on several structured data types](https://searchengineland.com/google-drops-reporting-on-several-structured-data-types-461744.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-09\n - Excerpt: This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.\n- [Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative](https://searchengineland.com/cross-platform-ad-creative-meta-tiktok-pinterest-461721.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-08\n - Excerpt: From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.\n- [3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass](https://searchengineland.com/things-youll-only-learn-at-the-sap-emarsys-loyalty-masterclass-461531.md)\n - Published: 2025-09-09\n - Last Modified: 2025-09-03\n - Excerpt: Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there?\n- [Google Ads adds new reporting for AI Max campaigns](https://searchengineland.com/google-ads-ai-max-expanded-metrics-461725.md)\n - Published: 2025-09-08\n - Last Modified: 2025-09-08\n - Excerpt: Google Ads’ AI MAX now reveals traffic driven by expanded keyword matches and landing pages.\n- [Facebook ad costs jump 21% in 2025, but still beat Google](https://searchengineland.com/facebook-ad-costs-jump-beat-google-461690.md)\n - Published: 2025-09-08\n - Last Modified: 2025-09-08\n - Excerpt: Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.\n- [Google expands AI Mode beyond English](https://searchengineland.com/google-expands-ai-mode-beyond-english-461680.md)\n - Published: 2025-09-08\n - Last Modified: 2025-09-08\n - Excerpt: Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.\n- [Google can’t decide if the web is thriving – or dying](https://searchengineland.com/google-web-thriving-dying-461653.md)\n - Published: 2025-09-08\n - Last Modified: 2025-09-08\n - Excerpt: Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.\n- [GEO and SEO: Convergence, divergence or something in between](https://searchengineland.com/geo-and-seo-convergence-divergence-or-something-in-between-461608.md)\n - Published: 2025-09-08\n - Last Modified: 2025-09-05\n - Excerpt: As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here’s how the future could unfold.\n- [What AI means for paid media, user behavior, and brand visibility](https://searchengineland.com/ai-paid-media-user-behavior-brand-visibility-461635.md)\n - Published: 2025-09-08\n - Last Modified: 2025-09-05\n - Excerpt: AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.\n- [Google AI Mode may become the default Google Search experience “soon.”](https://searchengineland.com/google-ai-mode-may-become-the-default-google-search-experience-soon-461649.md)\n - Published: 2025-09-07\n - Last Modified: 2025-09-07\n - Excerpt: Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.\n- [EU fines Google .5 billion over anti-competitive ad-tech business](https://searchengineland.com/eu-fines-google-3-5-billion-over-anti-competitive-ad-tech-business-461641.md)\n - Published: 2025-09-05\n - Last Modified: 2025-09-05\n - Excerpt: Google may be forced to divest its ad-tech business, but Google will appeal.\n- [SEO in the age of AI: Becoming the trusted answer](https://searchengineland.com/seo-ai-trusted-answer-461584.md)\n - Published: 2025-09-05\n - Last Modified: 2025-09-04\n - Excerpt: Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.\n- [How generative engines define and rank trustworthy content](https://searchengineland.com/how-generative-engines-define-rank-trustworthy-content-461575.md)\n - Published: 2025-09-05\n - Last Modified: 2025-09-04\n - Excerpt: From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.\n- [Google Ads API to switch to a monthly release cycle](https://searchengineland.com/google-ads-api-to-switch-to-a-monthly-release-cycle-461596.md)\n - Published: 2025-09-04\n - Last Modified: 2025-09-04\n - Excerpt: Google said its users want more frequent updates and this will result in that.\n- [In memoriam: Alan Bleiweiss has passed away](https://searchengineland.com/in-memoriam-alan-bleiweiss-461573.md)\n - Published: 2025-09-04\n - Last Modified: 2025-09-04\n - Excerpt: The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits, sharp wit, and tireless mentorship. Bleiweiss passed away Aug. 22, but news of his death was only revealed publicly last night. As I’ve written before about Bleiweiss, he was known for being selfless, friendly, insightful, […]\n- [Gating in an AI world: What to hide, what to show, and why](https://searchengineland.com/gating-ai-hide-show-why-461535.md)\n - Published: 2025-09-04\n - Last Modified: 2025-09-03\n - Excerpt: Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.\n- [Auditing and optimizing Google Ads in an age of limited data](https://searchengineland.com/auditing-optimizing-google-ads-limited-data-461528.md)\n - Published: 2025-09-04\n - Last Modified: 2025-09-03\n - Excerpt: Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.\n- [Apple to launch AI search for Siri in 2026: Report](https://searchengineland.com/apple-world-knowledge-answers-ai-search-461569.md)\n - Published: 2025-09-03\n - Last Modified: 2025-09-03\n - Excerpt: Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.\n- [LLM traffic converts about the same as organic search: Research](https://searchengineland.com/llm-organic-search-traffic-convert-same-research-461567.md)\n - Published: 2025-09-03\n - Last Modified: 2025-09-03\n - Excerpt: LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.\n- [Yes, GEO is happening](https://searchengineland.com/geo-already-happened-461549.md)\n - Published: 2025-09-03\n - Last Modified: 2025-09-03\n - Excerpt: GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.\n- [How to use Google Ads Auction Insights to outrank competitors](https://searchengineland.com/google-ads-auction-insights-461513.md)\n - Published: 2025-09-03\n - Last Modified: 2025-09-02\n - Excerpt: Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.\n- [Google Business links policies and guidelines updated](https://searchengineland.com/google-business-links-policies-and-guidelines-updated-461526.md)\n - Published: 2025-09-03\n - Last Modified: 2025-09-03\n - Excerpt: Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.\n- [Why SEO and paid media need each other in the AI search era](https://searchengineland.com/seo-paid-media-need-each-other-ai-search-461485.md)\n - Published: 2025-09-03\n - Last Modified: 2025-09-03\n - Excerpt: AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins.\n- [Scaling PPC with AI automation: Scripts, data, and custom tools](https://searchengineland.com/scaling-ppc-ai-automation-scripts-data-custom-tools-461503.md)\n - Published: 2025-09-03\n - Last Modified: 2025-09-02\n - Excerpt: Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.\n- [Google can keep Chrome, but exclusive search deals must end](https://searchengineland.com/google-keep-chrome-exclusive-search-deals-end-461517.md)\n - Published: 2025-09-02\n - Last Modified: 2025-09-02\n - Excerpt: A federal judge in the DOJ antitrust case ruled that Google must share its search data sharing and end exclusive contracts.\n- [Google’s Danny Sullivan: ‘Good SEO is good GEO’](https://searchengineland.com/google-danny-sullivan-good-seo-good-geo-461464.md)\n - Published: 2025-09-02\n - Last Modified: 2025-09-02\n - Excerpt: Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.\n- [Google Ads select location assets using Google Maps](https://searchengineland.com/google-ads-select-location-assets-using-google-maps-461456.md)\n - Published: 2025-09-02\n - Last Modified: 2025-09-02\n - Excerpt: This new feature should help you find locations to target with ease.\n- [Google Ads enhances campaign filters with new checkboxes](https://searchengineland.com/google-ads-enhances-campaign-filters-with-new-checkboxes-461446.md)\n - Published: 2025-09-02\n - Last Modified: 2025-09-02\n - Excerpt: These simple checkboxes should make it much easier to filter and manage your campaigns.\n- [Google AI Mode model improved for complex STEM questions, says Google](https://searchengineland.com/google-ai-mode-model-improved-for-complex-stem-questions-says-google-461443.md)\n - Published: 2025-09-02\n - Last Modified: 2025-09-02\n - Excerpt: Just in time for school, Google updated its AI Mode model.\n- [GEO and SEO: How to invest your time and efforts wisely](https://searchengineland.com/geo-and-seo-how-to-invest-your-time-and-efforts-wisely-461424.md)\n - Published: 2025-09-02\n - Last Modified: 2025-09-02\n - Excerpt: GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.\n- [Looking beyond AI: 9 marketing principles that will always matter](https://searchengineland.com/marketing-principles-that-will-always-matter-461435.md)\n - Published: 2025-09-02\n - Last Modified: 2025-08-29\n - Excerpt: AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.\n- [Google AI, ChatGPT rarely agree on brand recommendations: Data](https://searchengineland.com/google-ai-chatgpt-brand-recommendations-data-461423.md)\n - Published: 2025-08-29\n - Last Modified: 2025-08-29\n - Excerpt: Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.\n- [ChatGPT, AI tools gain traction as Google Search slips: Survey](https://searchengineland.com/chatgpt-ai-tools-gain-google-search-slips-survey-461419.md)\n - Published: 2025-08-29\n - Last Modified: 2025-08-29\n - Excerpt: AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds.\n- [How to get your service area business verified on Google](https://searchengineland.com/google-get-service-area-business-verified-461330.md)\n - Published: 2025-08-29\n - Last Modified: 2025-08-28\n - Excerpt: Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.\n- [SEO personas for AI search: How to go beyond static profiles](https://searchengineland.com/seo-personas-ai-search-461343.md)\n - Published: 2025-08-29\n - Last Modified: 2025-08-28\n - Excerpt: Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.\n- [Google fixes reduced crawling issue impacting some websites](https://searchengineland.com/google-fixes-reduced-crawling-issue-impacting-some-websites-461334.md)\n - Published: 2025-08-28\n - Last Modified: 2025-08-28\n - Excerpt: The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.\n- [Why your Amazon Ads aren’t delivering: 6 critical issues to fix](https://searchengineland.com/amazon-ads-critical-issues-fix-461293.md)\n - Published: 2025-08-28\n - Last Modified: 2025-08-28\n - Excerpt: Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.\n- [How to create content that works for search and generative engines](https://searchengineland.com/create-content-search-generative-engines-461283.md)\n - Published: 2025-08-28\n - Last Modified: 2025-08-27\n - Excerpt: Understand the key differences between search rankings and AI citations, and how to create content that performs in both.\n- [How generative AI is quietly distorting your brand message](https://searchengineland.com/how-generative-ai-is-quietly-distorting-your-brand-message-461094.md)\n - Published: 2025-08-28\n - Last Modified: 2025-08-22\n - Excerpt: AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.\n- [Viral post accuses Google’s AI Overviews of breaking its own spam rules](https://searchengineland.com/viral-post-google-ai-overviews-spammer-461281.md)\n - Published: 2025-08-27\n - Last Modified: 2025-08-27\n - Excerpt: After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.\n- [The fractured future of search: New rules for SEO in the AI age](https://searchengineland.com/fractured-search-seo-ai-new-rules-461262.md)\n - Published: 2025-08-27\n - Last Modified: 2025-08-27\n - Excerpt: AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.\n- [LinkedIn Ads or Google Ads? A framework for smarter B2B decisions](https://searchengineland.com/linkedin-ads-google-ads-smarter-b2b-decisions-461248.md)\n - Published: 2025-08-27\n - Last Modified: 2025-08-27\n - Excerpt: Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ROI.\n- [The search visibility framework: Dominating every corner of the SERP in 2026](https://searchengineland.com/search-visibility-framework-461243.md)\n - Published: 2025-08-27\n - Last Modified: 2025-08-27\n - Excerpt: Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.\n- [Amazon resumes Google Shopping ads – but not in the U.S.](https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238.md)\n - Published: 2025-08-26\n - Last Modified: 2025-08-26\n - Excerpt: Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.\n- [Google Ads adds loyalty features to boost shopper retention](https://searchengineland.com/google-loyalty-features-461230.md)\n - Published: 2025-08-26\n - Last Modified: 2025-08-26\n - Excerpt: Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.\n- [AI tool adoption jumps to 38%, but 95% still rely on search engines](https://searchengineland.com/ai-tool-adoption-surges-search-stays-strong-461235.md)\n - Published: 2025-08-26\n - Last Modified: 2025-08-26\n - Excerpt: Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.\n- [Google releases August 2025 spam update](https://searchengineland.com/google-releases-august-2025-spam-update-461232.md)\n - Published: 2025-08-26\n - Last Modified: 2025-08-26\n - Excerpt: Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months.\n- [ChatGPT’s answers came from Google Search after all: Report](https://searchengineland.com/openai-chatgpt-serpapi-google-search-results-461226.md)\n - Published: 2025-08-26\n - Last Modified: 2025-08-26\n - Excerpt: Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.\n- [Historic recurrence in search: Why AI feels familiar and what’s next](https://searchengineland.com/historic-recurrence-search-ai-461157.md)\n - Published: 2025-08-26\n - Last Modified: 2025-08-25\n - Excerpt: AI is changing how people search – again. Learn what decades of search history can teach us about adapting to the next big shift.\n- [How to tell if Google Ads automation helps or hurts your campaigns](https://searchengineland.com/google-ads-automation-helps-hurts-campaigns-461181.md)\n - Published: 2025-08-26\n - Last Modified: 2025-08-25\n - Excerpt: Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.\n- [Global expansion and hyperlocal focus redefine the next chapter of retail media networks](https://searchengineland.com/global-expansion-and-hyperlocal-focus-redefine-the-next-chapter-of-retail-media-networks-461025.md)\n - Published: 2025-08-26\n - Last Modified: 2025-08-25\n - Excerpt: As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.\n- [Google Ads expands PMax Channel Reporting to account level](https://searchengineland.com/google-ads-expands-pmax-channel-reporting-to-account-level-461218.md)\n - Published: 2025-08-25\n - Last Modified: 2025-08-25\n - Excerpt: Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.\n- [Why community is the antidote to AI overload in search marketing](https://searchengineland.com/community-ai-overload-search-marketing-461125.md)\n - Published: 2025-08-25\n - Last Modified: 2025-08-22\n - Excerpt: In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.\n- [The future of remarketing? Microsoft bets on impressions, not clicks](https://searchengineland.com/remarketing-microsoft-impressions-461117.md)\n - Published: 2025-08-25\n - Last Modified: 2025-08-22\n - Excerpt: Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.\n- [8 Link Building Services to Consider for Higher Rankings in 2025](https://searchengineland.com/link-building-services-to-consider-for-higher-rankings-in-2025-460981.md)\n - Published: 2025-08-25\n - Last Modified: 2025-08-21\n - Excerpt: Discover agencies that can help boost your authority and search visibility.\n- [Google Ads rolls out Asset Studio beta](https://searchengineland.com/google-ads-asset-studio-beta-461165.md)\n - Published: 2025-08-22\n - Last Modified: 2025-08-22\n - Excerpt: The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with AI.\n- [Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective](https://searchengineland.com/cloudflare-pay-per-crawl-campaign-seo-pr-461049.md)\n - Published: 2025-08-22\n - Last Modified: 2025-08-21\n - Excerpt: Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.\n- [How upper-funnel LinkedIn ABM drives measurable impact](https://searchengineland.com/upper-funnel-linkedin-abm-461035.md)\n - Published: 2025-08-22\n - Last Modified: 2025-08-21\n - Excerpt: See how incrementality testing highlights the lift upper-funnel campaigns create in LinkedIn ABM, beyond standard lead gen ads.\n- [Ready to level-up your mobile strategy? New consumer research and trends](https://searchengineland.com/ready-to-level-up-your-mobile-strategy-new-consumer-research-and-trends-461107.md)\n - Published: 2025-08-21\n - Last Modified: 2025-08-21\n - Excerpt: In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers.\n- [Microsoft Advertising suspensions: What triggers them and how to appeal](https://searchengineland.com/microsoft-advertising-suspensions-triggers-appeal-461091.md)\n - Published: 2025-08-21\n - Last Modified: 2025-08-21\n - Excerpt: Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.\n- [How to vibe code for PPC: Building a seasonality analysis tool](https://searchengineland.com/ppc-vibe-coding-seasonality-analysis-tool-460968.md)\n - Published: 2025-08-21\n - Last Modified: 2025-08-20\n - Excerpt: PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.\n- [GEO x local SEO: What it means for the future of discovery](https://searchengineland.com/geo-local-seo-future-discovery-460983.md)\n - Published: 2025-08-21\n - Last Modified: 2025-08-20\n - Excerpt: You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.\n- [Meta rolls out new AI ad tools to boost holiday sales](https://searchengineland.com/meta-ai-ad-tools-holiday-sales-461033.md)\n - Published: 2025-08-21\n - Last Modified: 2025-08-20\n - Excerpt: Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.\n- [The business risk of being invisible in answer engines](https://searchengineland.com/invisible-answer-engines-business-risk-461019.md)\n - Published: 2025-08-21\n - Last Modified: 2025-08-20\n - Excerpt: AI answers are changing how people search and trust. Brands left out risk losing visibility in key decision moments. Here’s how to adapt.\n- [Google launches AI Mode in 180 countries and territories](https://searchengineland.com/google-launches-ai-mode-in-180-countries-and-territories-461040.md)\n - Published: 2025-08-21\n - Last Modified: 2025-08-21\n - Excerpt: Google also added new agentic and personalization features in AI Mode.\n- [Seize the AI search opportunity with site health](https://searchengineland.com/seize-the-ai-search-opportunity-with-site-health-460876.md)\n - Published: 2025-08-21\n - Last Modified: 2025-08-19\n - Excerpt: AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.\n- [ChatGPT is sending less traffic to websites – down 52% in a month](https://searchengineland.com/chatgpt-traffic-referrals-plummet-461027.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-20\n - Excerpt: Reddit and Wikipedia now dominate ChatGPT citations, as OpenAI experiments with answer-first sources with new citation weighting.\n- [Google Ads pushes richer conversion imports](https://searchengineland.com/google-ads-richer-conversion-imports-461010.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-20\n - Excerpt: Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results.\n- [New Google Ads diagnostics tool for cart data tracking is here](https://searchengineland.com/google-ads-diagnostics-tool-cart-data-tracking-here-460998.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-20\n - Excerpt: Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign optimization.\n- [Google unifies Local Services Ads under new Verified badge](https://searchengineland.com/google-local-services-ads-verified-badge-461001.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-20\n - Excerpt: Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and consumers.\n- [News site traffic is shrinking, but Google and AI aren’t solely to blame](https://searchengineland.com/news-site-traffic-shrinking-google-ai-blame-461000.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-20\n - Excerpt: Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.\n- [Google Ads demographics: A deep dive into targeting and exclusion](https://searchengineland.com/google-ads-demographics-targeting-exclusion-460939.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-19\n - Excerpt: Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.\n- [Agency-grade PPC audits: How to turn reports into growth roadmaps](https://searchengineland.com/agency-grade-ppc-audits-reports-growth-roadmaps-460929.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-19\n - Excerpt: Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on.\n- [Technical SEO for GenAI: How bots see, crawl & rank your brand](https://searchengineland.com/technical-seo-for-genai-how-bots-see-crawl-rank-your-brand-460953.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-19\n - Excerpt: Discover the new audit signals, rendering issues, and mobile UX factors that impact how GenAI bots evaluate your site.\n- [You don’t need ads everywhere – Here’s how to pick the right platforms](https://searchengineland.com/ads-pick-right-platforms-460936.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-19\n - Excerpt: Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience.\n- [Affiliate cloaking is behind 45% of fraud – here’s how to beat it](https://searchengineland.com/affiliate-cloaking-is-behind-45-of-fraud-heres-how-to-beat-it-460868.md)\n - Published: 2025-08-20\n - Last Modified: 2025-08-19\n - Excerpt: Affiliate cloaking fakes results and drains your ad spend without a trace. Learn how to uncover the fraud affiliates don't want you to see.\n- [Google traffic to news publishers is steady, but it isn’t traditional Search](https://searchengineland.com/google-traffic-news-publishers-steady-data-460944.md)\n - Published: 2025-08-19\n - Last Modified: 2025-08-19\n - Excerpt: Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.\n- [Google finally gives visibility into Search Partner Network placements](https://searchengineland.com/google-search-partner-network-placements-visibility-460946.md)\n - Published: 2025-08-19\n - Last Modified: 2025-08-19\n - Excerpt: Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.\n- [Google replaces Content API for Shopping with new Merchant API](https://searchengineland.com/google-content-api-shopping-new-merchant-api-460937.md)\n - Published: 2025-08-19\n - Last Modified: 2025-08-19\n - Excerpt: Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.\n- [Generative AI is changing search, but Google is still where people start: Study](https://searchengineland.com/ai-hasnt-killed-search-study-460931.md)\n - Published: 2025-08-19\n - Last Modified: 2025-08-19\n - Excerpt: AI tools are reshaping search habits, but Google’s dominance endures as the default gateway for online information, new research shows.\n- [Clicks rose, ROAS fell when Amazon left Google Shopping](https://searchengineland.com/amazon-google-shopping-exit-clicks-roas-study-460901.md)\n - Published: 2025-08-19\n - Last Modified: 2025-08-19\n - Excerpt: Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales.\n- [5 B2B content types AI search engines love](https://searchengineland.com/b2b-content-types-ai-search-engines-love-460918.md)\n - Published: 2025-08-19\n - Last Modified: 2025-08-19\n - Excerpt: From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.\n- [A technical SEO blueprint for GEO: Optimize for AI-powered search](https://searchengineland.com/technical-seo-geo-460898.md)\n - Published: 2025-08-19\n - Last Modified: 2025-08-18\n - Excerpt: Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search.\n- [TikTok limits posts to five hashtags](https://searchengineland.com/tiktok-limits-hashtags-460894.md)\n - Published: 2025-08-18\n - Last Modified: 2025-08-18\n - Excerpt: Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.\n- [Winning the local SEO game in the age of AI](https://searchengineland.com/winning-the-local-seo-game-in-the-age-of-ai-460891.md)\n - Published: 2025-08-18\n - Last Modified: 2025-08-18\n - Excerpt: Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and revenue.\n- [Want to win at local SEO? Focus on reviews and customer sentiment](https://searchengineland.com/local-seo-reviews-customer-sentiment-460884.md)\n - Published: 2025-08-18\n - Last Modified: 2025-08-18\n - Excerpt: LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.\n- [Google Ads to end manual language targeting in Search campaigns](https://searchengineland.com/google-ads-language-targeting-search-campaigns-460875.md)\n - Published: 2025-08-18\n - Last Modified: 2025-08-18\n - Excerpt: Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.\n- [Google Search Console: How to fix ‘Duplicate without user-selected canonical’](https://searchengineland.com/google-search-console-duplicate-without-user-selected-canonical-error-460824.md)\n - Published: 2025-08-18\n - Last Modified: 2025-08-15\n - Excerpt: Google selecting the wrong canonical URLs? Here’s how to fix “Duplicate without user-selected canonical” errors and prevent indexing issues.\n- [Google’s great clarity cleanup: 3 shifts redefining the Knowledge Graph and its AI future](https://searchengineland.com/google-great-clarity-cleanup-knowledge-graph-ai-future-460836.md)\n - Published: 2025-08-18\n - Last Modified: 2025-08-15\n - Excerpt: Billions of entities vanished from Google’s Knowledge Graph in June 2025. Here’s how it signals a bold new direction in AI-powered search.\n- [LinkedIn expands Thought Leader Ads to promote event posts](https://searchengineland.com/linkedin-thought-leader-ads-event-posts-460853.md)\n - Published: 2025-08-15\n - Last Modified: 2025-08-15\n - Excerpt: LinkedIn’s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences.\n- [Facebook upgrades Professional Dashboard with new insights](https://searchengineland.com/facebook-professional-dashboard-new-insights-460849.md)\n - Published: 2025-08-15\n - Last Modified: 2025-08-15\n - Excerpt: The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.\n- [Call it whatever you want – just don’t call it ‘Answer Engine’](https://searchengineland.com/dont-call-it-answer-engine-460835.md)\n - Published: 2025-08-15\n - Last Modified: 2025-08-15\n - Excerpt: Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that presence pays.\n- [The end of easy PPC attribution – and what to do next](https://searchengineland.com/the-end-of-easy-ppc-attribution-and-what-to-do-next-460723.md)\n - Published: 2025-08-15\n - Last Modified: 2025-08-14\n - Excerpt: Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.\n- [The ultimate Shopify SEO and AI readiness playbook](https://searchengineland.com/shopify-seo-ai-readiness-playbook-460771.md)\n - Published: 2025-08-15\n - Last Modified: 2025-08-14\n - Excerpt: Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.\n- [Google boosts iOS App campaigns with new formats, AI tools](https://searchengineland.com/google-ios-app-campaigns-new-formats-ai-tools-460788.md)\n - Published: 2025-08-14\n - Last Modified: 2025-08-14\n - Excerpt: Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy.\n- [Google Ads adds ‘Share of Cost’ toggle to PMax reporting](https://searchengineland.com/google-ads-pmax-share-of-cost-toggle-460758.md)\n - Published: 2025-08-14\n - Last Modified: 2025-08-14\n - Excerpt: The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.\n- [When to restructure your Google Ads account – and how to do it right](https://searchengineland.com/when-to-restructure-your-google-ads-account-and-how-to-do-it-right-460698.md)\n - Published: 2025-08-14\n - Last Modified: 2025-08-13\n - Excerpt: Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks.\n- [How to build a paid media team in the AI age](https://searchengineland.com/paid-media-team-ai-age-460694.md)\n - Published: 2025-08-14\n - Last Modified: 2025-08-13\n - Excerpt: Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike.\n- [How to protect your brand reputation in AI search](https://searchengineland.com/how-to-protect-your-brand-reputation-in-ai-search-460669.md)\n - Published: 2025-08-14\n - Last Modified: 2025-08-13\n - Excerpt: AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you.\n- [YouTube expands Promote tools, no Google Ads needed](https://searchengineland.com/youtube-promote-tools-460713.md)\n - Published: 2025-08-13\n - Last Modified: 2025-08-13\n - Excerpt: YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.\n- [Want your ads on YouTube TV? Here’s what Google says you need](https://searchengineland.com/youtube-tv-ads-google-requirements-460711.md)\n - Published: 2025-08-13\n - Last Modified: 2025-08-13\n - Excerpt: Google’s new help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on YouTube TV.\n- [The implosion of the blogging-for-dollars revenue model](https://searchengineland.com/blogging-for-dollars-revenue-model-implosion-460667.md)\n - Published: 2025-08-13\n - Last Modified: 2025-08-12\n - Excerpt: Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next.\n- [Measuring what matters in a post-SEO world](https://searchengineland.com/measuring-what-matters-in-a-post-seo-world-460664.md)\n - Published: 2025-08-13\n - Last Modified: 2025-08-12\n - Excerpt: Stop sending ranking reports no one cares about. Learn the metrics that prove SEO’s value in an AI-heavy, zero-click world.\n- [How Dale Carnegie’s principles are foundational for Positionless Marketing](https://searchengineland.com/how-dale-carnegies-principles-are-foundational-for-positionless-marketing-460663.md)\n - Published: 2025-08-13\n - Last Modified: 2025-08-12\n - Excerpt: Why the habits behind \"How to Win Friends and Influence People\" are essential for today’s AI-enabled marketers.\n- [Google taps large language models to cut invalid ad traffic by 40%](https://searchengineland.com/google-large-language-models-invalid-ad-traffic-460682.md)\n - Published: 2025-08-12\n - Last Modified: 2025-08-12\n - Excerpt: Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real, engaged users.\n- [Perplexity makes .5 billion longshot bid for Google Chrome](https://searchengineland.com/perplexity-bid-google-chrome-460683.md)\n - Published: 2025-08-12\n - Last Modified: 2025-08-12\n - Excerpt: It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.\n- [Gender exclusions spotted in Google Performance Max campaigns](https://searchengineland.com/gender-exclusions-google-performance-max-460673.md)\n - Published: 2025-08-12\n - Last Modified: 2025-08-12\n - Excerpt: A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.\n- [Stop paying the Google tax and lower your CPCs](https://searchengineland.com/stop-paying-the-google-tax-and-lower-your-cpcs-460639.md)\n - Published: 2025-08-12\n - Last Modified: 2025-08-12\n - Excerpt: Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs.\n- [Google Preferred Sources rolling out in US and India](https://searchengineland.com/google-preferred-sources-rolling-out-in-us-and-india-460631.md)\n - Published: 2025-08-12\n - Last Modified: 2025-08-11\n - Excerpt: Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.\n- [The ## List of Posts\n\n trillion generative economy that smart SEOs will own](https://searchengineland.com/generative-economy-smart-seos-own-460564.md)\n - Published: 2025-08-12\n - Last Modified: 2025-08-11\n - Excerpt: The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.\n- [Most SEO research doesn’t lie – but doesn’t tell the truth either](https://searchengineland.com/seo-research-lie-truth-460604.md)\n - Published: 2025-08-12\n - Last Modified: 2025-08-12\n - Excerpt: Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.\n- [Google Ads launches diagnostics tool for cart data conversions](https://searchengineland.com/google-ads-diagnostics-tool-cart-data-conversions-460603.md)\n - Published: 2025-08-11\n - Last Modified: 2025-08-11\n - Excerpt: Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.\n- [SEO beyond the website: Winning visibility in the AI era](https://searchengineland.com/seo-beyond-website-winning-visibility-ai-460439.md)\n - Published: 2025-08-11\n - Last Modified: 2025-08-08\n - Excerpt: AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and communities AI trusts.\n- [Surviving the search revolution: 7 lessons from losing weight with AI](https://searchengineland.com/surviving-search-revolution-lessons-losing-weight-ai-460483.md)\n - Published: 2025-08-11\n - Last Modified: 2025-08-08\n - Excerpt: What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.\n- [Why your website needs a GEO audit now](https://searchengineland.com/why-your-website-needs-a-geo-audit-now-460056.md)\n - Published: 2025-08-11\n - Last Modified: 2025-08-08\n - Excerpt: Geoptie's free GEO audit reveals your website's AI visibility across six critical optimization dimensions.\n- [Google to enforce EU Political ads rules in ads API and scripts](https://searchengineland.com/google-eu-political-ads-rules-ads-api-scripts-460519.md)\n - Published: 2025-08-11\n - Last Modified: 2025-08-08\n - Excerpt: Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules.\n- [Zero-party data in action: How top brands turn product discovery into conversions](https://searchengineland.com/zero-party-data-in-action-how-top-brands-turn-product-discovery-into-conversions-460528.md)\n - Published: 2025-08-08\n - Last Modified: 2025-08-08\n - Excerpt: Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty.\n- [X will put ads inside Grok AI answers](https://searchengineland.com/x-ads-grok-ai-answers-460520.md)\n - Published: 2025-08-08\n - Last Modified: 2025-08-08\n - Excerpt: Brands could soon tap into a new high-intent ad channel as Grok’s AI responses become prime real estate for targeted promotions.\n- [Live Monday: What’s next for SEO in the generative AI era](https://searchengineland.com/seo-geo-generative-ai-future-search-engine-land-live-460481.md)\n - Published: 2025-08-08\n - Last Modified: 2025-08-08\n - Excerpt: In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.\n- [Will GEO replace SEO – or become part of it?](https://searchengineland.com/geo-replace-seo-460397.md)\n - Published: 2025-08-08\n - Last Modified: 2025-08-08\n - Excerpt: GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.\n- [The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content](https://searchengineland.com/youtube-ai-shorts-duplicate-content-460353.md)\n - Published: 2025-08-08\n - Last Modified: 2025-08-07\n - Excerpt: The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy.\n- [Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines](https://searchengineland.com/bing-webmaster-tools-now-with-24-months-of-data-filters-by-country-and-device-and-keyword-trendlines-460413.md)\n - Published: 2025-08-07\n - Last Modified: 2025-08-07\n - Excerpt: Bing Webmaster Tools has added some useful upgrades.\n- [GPT-5 is here: OpenAI promises better writing, faster research](https://searchengineland.com/openai-gpt-5-launches-460403.md)\n - Published: 2025-08-07\n - Last Modified: 2025-08-07\n - Excerpt: OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.\n- [Google Ads Performance Max gets new controls, reporting, creative insights](https://searchengineland.com/google-ads-performance-max-controls-reporting-creative-insights-460365.md)\n - Published: 2025-08-07\n - Last Modified: 2025-08-07\n - Excerpt: Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting.\n- [How generative answers are changing the user journey](https://searchengineland.com/generative-answers-changing-user-journey-460073.md)\n - Published: 2025-08-07\n - Last Modified: 2025-08-06\n - Excerpt: Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind.\n- [Google Ads API adds new targeting options in Performance Max](https://searchengineland.com/google-ads-api-new-pmax-targeting-options-460103.md)\n - Published: 2025-08-07\n - Last Modified: 2025-08-07\n - Excerpt: You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.\n- [‘Search everywhere’ doesn’t mean ‘be everywhere’](https://searchengineland.com/search-everywhere-be-everywhere-460068.md)\n - Published: 2025-08-07\n - Last Modified: 2025-08-06\n - Excerpt: Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and platform-native creativity.\n- [Becoming AI-native: The next leap for SEO professionals](https://searchengineland.com/becoming-ai-native-the-next-leap-for-seo-professionals-460032.md)\n - Published: 2025-08-07\n - Last Modified: 2025-08-06\n - Excerpt: Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO and lead the future of search.\n- [Google to restrict political ads in the EU under new policy](https://searchengineland.com/google-to-restrict-political-ads-in-the-eu-under-new-policy-460054.md)\n - Published: 2025-08-07\n - Last Modified: 2025-08-06\n - Excerpt: Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk losing access.\n- [Sitelinks now factor into Google Performance Max ad strength](https://searchengineland.com/sitelinks-factor-google-pmax-ad-strength-460052.md)\n - Published: 2025-08-06\n - Last Modified: 2025-08-06\n - Excerpt: Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.\n- [Google rolls out AI-powered asset optimization for Demand Gen ads](https://searchengineland.com/google-ai-powered-asset-optimization-demand-gen-ads-460024.md)\n - Published: 2025-08-06\n - Last Modified: 2025-08-06\n - Excerpt: Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.\n- [ChatGPT is using Google Search, multiple tests suggest](https://searchengineland.com/chatgpt-using-google-search-tests-460101.md)\n - Published: 2025-08-06\n - Last Modified: 2025-08-06\n - Excerpt: Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?\n- [Google says AI is boosting Search. Yes, but…](https://searchengineland.com/google-ai-boosting-search-yes-but-460104.md)\n - Published: 2025-08-06\n - Last Modified: 2025-08-06\n - Excerpt: A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks\n- [Google Ads Callouts & Structured Snippets: Bigger ads, better results?](https://searchengineland.com/google-ads-callouts-structured-snippets-460029.md)\n - Published: 2025-08-06\n - Last Modified: 2025-08-05\n - Excerpt: Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just a few minutes.\n- [What to do when Google Ads performance declines](https://searchengineland.com/google-ads-performance-declines-460018.md)\n - Published: 2025-08-06\n - Last Modified: 2025-08-05\n - Excerpt: Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.\n- [The web is multilingual – so why does search still speak just a few languages?](https://searchengineland.com/web-multilingual-search-few-languages-460026.md)\n - Published: 2025-08-06\n - Last Modified: 2025-08-05\n - Excerpt: Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must change.\n- [Yelp launches Co-branded Ads to help national brands go local](https://searchengineland.com/yelp-co-branded-showcase-ads-460047.md)\n - Published: 2025-08-06\n - Last Modified: 2025-08-05\n - Excerpt: The new ad format lets brands spotlight local partners in Yelp search results – boosting visibility, engagement, and community relevance.\n- [The paid search playbook: attract, capture, analyze, and convert more leads with AI](https://searchengineland.com/the-paid-search-playbook-attract-capture-analyze-and-convert-more-leads-with-ai-460042.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-05\n - Excerpt: Join us live this Thursday to explore how AI fills funnel gaps and drives more conversions.\n- [How Perplexity ranks content: Research uncovers core ranking factors and systems](https://searchengineland.com/how-perplexity-ranks-content-research-460031.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-05\n - Excerpt: A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility.\n- [How Perplexity ranks content: Research uncovers core ranking factors and systems](https://searchengineland.com/how-perplexity-ranks-content-research-uncovers-core-ranking-factors-and-systems-460031.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-05\n - Excerpt: A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility.\n- [Google Ads lets you test images, videos in Demand Gen campaigns](https://searchengineland.com/google-ads-test-images-videos-demand-gen-campaigns-460017.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-05\n - Excerpt: Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.\n- [Black Friday PPC strategy: Your AI search playbook](https://searchengineland.com/black-friday-ppc-strategy-your-ai-search-playbook-459568.md)\n - Published: 2025-08-04\n - Last Modified: 2025-08-05\n - Excerpt: How leading retailers use search intelligence to navigate AI overviews, optimize shopping ads, and win market share.\n- [AI search fight: Cloudflare and Perplexity clash over crawling](https://searchengineland.com/cloudflare-vs-perplexity-ai-crawling-460016.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-05\n - Excerpt: Cloudflare says Perplexity evades crawl directives with stealth tactics; Perplexity calls the claims a misunderstanding – or a PR stunt.\n- [From search to answer engines: How to optimize for the next era of discovery](https://searchengineland.com/from-search-to-answer-engines-how-to-optimize-for-the-next-era-of-discovery-459964.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-04\n - Excerpt: Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale.\n- [Google Business Profiles Posts creation tool refreshed](https://searchengineland.com/google-business-profiles-posts-creation-tool-refreshed-460013.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-05\n - Excerpt: Google has updated the Google Posts creation tool within Google Business Profiles. The update makes it easier to use, by placing all the posts in a centralized location with an easier way to manage those posts. This update should be live for all of you by now, as it quietly launched last Friday. What changed. […]\n- [AI traffic is up 527%. SEO is being rewritten.](https://searchengineland.com/ai-traffic-up-seo-rewritten-459954.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-04\n - Excerpt: AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.\n- [Why your content strategy needs to move beyond SEO to drive demand](https://searchengineland.com/content-strategy-move-beyond-seo-drive-demand-459943.md)\n - Published: 2025-08-05\n - Last Modified: 2025-08-04\n - Excerpt: It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales.\n- [AI ate my traffic](https://searchengineland.com/ai-ate-my-traffic-459563.md)\n - Published: 2025-08-05\n - Last Modified: 2025-07-29\n - Excerpt: Get it back with email.\n- [AI Max gets new reporting features](https://searchengineland.com/ai-max-new-reporting-features-459953.md)\n - Published: 2025-08-04\n - Last Modified: 2025-08-04\n - Excerpt: AI Max advertisers can now view search terms, ad headlines, and landing pages together — unlocking a new level of campaign visibility.\n- [AI Max experiments arrive in Google Ads: Here’s how they work](https://searchengineland.com/ai-max-experiments-arrive-in-google-ads-heres-how-they-work-459935.md)\n - Published: 2025-08-04\n - Last Modified: 2025-08-04\n - Excerpt: Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 split.\n- [Google briefs brands on AI Mode ads ahead of Q4 rollout](https://searchengineland.com/google-ai-mode-ads-internal-document-459931.md)\n - Published: 2025-08-04\n - Last Modified: 2025-08-04\n - Excerpt: Google is bringing ads into its conversational AI search experience, reshaping how brands target consumers.\n- [SE Ranking acquires Planable to expand into social media, AI search](https://searchengineland.com/se-ranking-acquires-planable-459934.md)\n - Published: 2025-08-04\n - Last Modified: 2025-08-04\n - Excerpt: SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social platforms.\n- [SE Ranking acquires Planable to expand into social media, AI search](https://searchengineland.com/se-ranking-acquires-planable-to-expand-into-social-media-ai-search-459934.md)\n - Published: 2025-08-04\n - Last Modified: 2025-08-04\n - Excerpt: SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social platforms.\n- [Crawling for AI search: Balancing access, control, and visibility](https://searchengineland.com/crawling-ai-search-balancing-access-control-visibility-459921.md)\n - Published: 2025-08-04\n - Last Modified: 2025-08-04\n - Excerpt: Crawling has always shaped visibility – but AI search raises the stakes. Learn how to stay seen without losing control.\n- [What Google’s AI Mode means for your B2B paid search strategy](https://searchengineland.com/google-ai-mode-b2b-paid-search-strategy-459917.md)\n - Published: 2025-08-04\n - Last Modified: 2025-08-04\n - Excerpt: The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.\n- [Black Friday PPC strategy: Your competitive intelligence playbook](https://searchengineland.com/black-friday-ppc-strategy-your-competitive-intelligence-playbook-459568.md)\n - Published: 2025-08-04\n - Last Modified: 2025-07-29\n - Excerpt: How leading retailers use competitive intelligence to navigate AI Overviews, optimize Shopping ads, and win market share.\n- [Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search](https://searchengineland.com/google-ads-locations-of-interest-targeting-to-ai-max-for-search-459885.md)\n - Published: 2025-08-01\n - Last Modified: 2025-08-01\n - Excerpt: Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be.\n- [Microsoft Ads rolls out website exclusion tools for Search, Audience ads](https://searchengineland.com/microsoft-ads-website-exclusion-tools-search-audience-ads-459869.md)\n - Published: 2025-08-01\n - Last Modified: 2025-08-01\n - Excerpt: Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads.\n- [Danny Sullivan no longer the Google Search Liaison](https://searchengineland.com/danny-sullivan-no-longer-the-google-search-liaison-459864.md)\n - Published: 2025-08-01\n - Last Modified: 2025-08-01\n - Excerpt: Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.\n- [ChatGPT kills Google-indexable chats over privacy fears](https://searchengineland.com/chatgpt-kills-google-indexable-chats-459874.md)\n - Published: 2025-08-01\n - Last Modified: 2025-08-01\n - Excerpt: ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search results.\n- [PMax and the illusion of trust: ‘I’m Google – what could go wrong?’](https://searchengineland.com/google-pmax-trust-illusion-459833.md)\n - Published: 2025-08-01\n - Last Modified: 2025-07-31\n - Excerpt: Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you trust the system.\n- [How to write high-performing Google Ads copy with generative AI](https://searchengineland.com/write-high-performing-google-ads-copy-generative-ai-459821.md)\n - Published: 2025-08-01\n - Last Modified: 2025-07-31\n - Excerpt: Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.\n- [Your ChatGPT conversations may be visible in Google Search](https://searchengineland.com/google-indexing-shared-chatgpt-conversations-459839.md)\n - Published: 2025-07-31\n - Last Modified: 2025-07-31\n - Excerpt: Google is indexing public ChatGPT shared links. This means your AI-generated conversations could be indexed and discoverable via Google Search. What’s happening. A search using site:chatgpt.com/share +[keyword] reveals shared interactions containing sensitive business details, personal names, roles, and strategies. One such example publicly lists a named senior consultant from Deloitte, complete with age and job description, visible to […]\n- [Google still leads, but Gen Z and AI are reshaping search behavior: Survey](https://searchengineland.com/google-leads-gen-z-ai-search-behavior-survey-459809.md)\n - Published: 2025-07-31\n - Last Modified: 2025-07-31\n - Excerpt: Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.\n- [Why AI visibility starts with ops – not marketing](https://searchengineland.com/ai-visibility-ops-459784.md)\n - Published: 2025-07-31\n - Last Modified: 2025-07-30\n - Excerpt: From shipping delays to support issues, AI tools are picking up on what ops gets wrong. This is the wake-up call for COOs and CMOs to align.\n- [How to analyze your marketing funnel and fix costly drop-offs](https://searchengineland.com/analyze-marketing-funnel-fix-costly-drop-offs-459758.md)\n - Published: 2025-07-31\n - Last Modified: 2025-07-30\n - Excerpt: Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue.\n- [New Google AI Max ads spotted – here’s how they’re different](https://searchengineland.com/new-google-ai-max-search-ad-spotted-different-459753.md)\n - Published: 2025-07-30\n - Last Modified: 2025-07-30\n - Excerpt: Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving higher ROAS.\n- [Brands dominate Google AI Mode, struggle in AI Overviews: Study](https://searchengineland.com/google-ai-mode-overviews-brands-study-459754.md)\n - Published: 2025-07-30\n - Last Modified: 2025-07-30\n - Excerpt: Google’s AI search now runs in two modes. New data shows how brand presence, stability, and citations differ.\n- [How AI overviews are reshaping Google search](https://searchengineland.com/how-ai-overviews-are-reshaping-google-search-459750.md)\n - Published: 2025-07-30\n - Last Modified: 2025-07-30\n - Excerpt: Semrush analyzed 10M+ keywords to reveal how AI Overviews are impacting visibility, clicks, and SEO strategy.\n- [User-first E-E-A-T: What actually drives SEO and GEO](https://searchengineland.com/user-first-eeat-seo-geo-459684.md)\n - Published: 2025-07-30\n - Last Modified: 2025-07-29\n - Excerpt: Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust – and that trust drives visibility everywhere.\n- [AI isn’t the enemy: How bloggers can thrive in a generative search world](https://searchengineland.com/ai-isnt-the-enemy-how-bloggers-can-thrive-in-a-generative-search-world-459672.md)\n - Published: 2025-07-30\n - Last Modified: 2025-07-29\n - Excerpt: Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.\n- [Stop guessing, start testing: The hypothesis-driven SEO approach](https://searchengineland.com/hypothesis-driven-seo-approach-459712.md)\n - Published: 2025-07-30\n - Last Modified: 2025-07-29\n - Excerpt: Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.\n- [3 ways to turn missed calls into conversions with AI Voice Assist](https://searchengineland.com/3-ways-to-turn-missed-calls-into-conversions-with-ai-voice-assist-459600.md)\n - Published: 2025-07-30\n - Last Modified: 2025-07-28\n - Excerpt: Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction.\n- [Google tests AI Max ad group setting in keyword-less shift](https://searchengineland.com/google-ai-max-ad-group-setting-test-459678.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-29\n - Excerpt: Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.\n- [Google Search Live video goes live and AI Mode uploads, Canvas and Lens in Chrome](https://searchengineland.com/google-search-live-video-goes-live-and-ai-mode-uploads-canvas-and-lens-in-chrome-459560.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-28\n - Excerpt: Google announced a number of new AI features for AI Mode and Search Live today.\n- [Google Ads rolls out Search Term categories for RSAs](https://searchengineland.com/google-ads-rolls-out-search-term-categories-for-rsas-459615.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-29\n - Excerpt: The new RSA insights tool helps advertisers identify top-performing search categories and optimize their creative and keyword strategies based on intent-driven trends.\n- [Google cuts conversion tracking in EU over consent mode non-compliance](https://searchengineland.com/google-cuts-conversion-tracking-eu-consent-mode-459606.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-29\n - Excerpt: Advertisers are losing conversions and targeting power as Google enforces strict consent compliance, cutting off key ad performance signals.\n- [The entity SEO fix that separated two Danny Goodwins](https://searchengineland.com/entity-seo-fix-two-danny-goodwins-459578.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-29\n - Excerpt: A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.\n- [7 PPC mistakes hiding in your ad accounts](https://searchengineland.com/ppc-mistakes-hiding-ad-accounts-459538.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-28\n - Excerpt: Underperforming campaigns often stem from hidden mistakes in your PPC account. Find and fix them before they waste your budget.\n- [When traffic isn’t enough: Rethinking ‘top-performing’ content](https://searchengineland.com/rethinking-top-performing-content-459546.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-29\n - Excerpt: Your content’s doing numbers – but is it doing business? Learn how to connect traffic to real outcomes and avoid common performance traps.\n- [Best strategies to fight trademark abuse in paid search](https://searchengineland.com/best-strategies-to-fight-trademark-abuse-in-paid-search-459548.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-28\n - Excerpt: Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools.\n- [Google releases AI Mode in the UK](https://searchengineland.com/google-releases-ai-mode-in-the-uk-459611.md)\n - Published: 2025-07-29\n - Last Modified: 2025-07-29\n - Excerpt: The third country to get AI Mode in Google Search is the United Kingdom.\n- [TikTok doubles down on Search Ads as commerce ambitions cool](https://searchengineland.com/tiktok-doubles-down-search-ads-459558.md)\n - Published: 2025-07-28\n - Last Modified: 2025-07-28\n - Excerpt: TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets.\n- [Google Ads adds RSA headline performance data](https://searchengineland.com/google-ads-rsa-headline-performance-data-459541.md)\n - Published: 2025-07-28\n - Last Modified: 2025-07-28\n - Excerpt: Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ratings.\n- [SEO vs. GEO: What’s different? What’s the same?](https://searchengineland.com/seo-vs-geo-459474.md)\n - Published: 2025-07-28\n - Last Modified: 2025-07-25\n - Excerpt: Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.\n- [How to assemble captivating Google Ads copy](https://searchengineland.com/how-to-assemble-captivating-google-ads-copy-459469.md)\n - Published: 2025-07-28\n - Last Modified: 2025-07-25\n - Excerpt: Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.\n- [Your brand in the age of generative search: How to show up and be cited](https://searchengineland.com/brand-generative-search-show-up-be-cited-459462.md)\n - Published: 2025-07-28\n - Last Modified: 2025-07-25\n - Excerpt: In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.\n- [20250728 SEL Brief](https://searchengineland.com/20250728-sel-brief-459465.md)\n - Published: 2025-07-28\n - Last Modified: 2025-07-27\n - Excerpt: Not available\n- [Amazon pulls out of Google Shopping ads](https://searchengineland.com/amazon-pulls-out-of-google-shopping-ads-459509.md)\n - Published: 2025-07-25\n - Last Modified: 2025-07-25\n - Excerpt: Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater visibility?\n- [The Great Decoupling of search and the birth of the agentic web](https://searchengineland.com/great-decoupling-search-agentic-web-459424.md)\n - Published: 2025-07-25\n - Last Modified: 2025-07-24\n - Excerpt: What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.\n- [How to boost local SEO: 4 AI-driven tactics that get results](https://searchengineland.com/local-seo-ai-driven-tactics-459437.md)\n - Published: 2025-07-25\n - Last Modified: 2025-07-24\n - Excerpt: Make your business easier to find with smarter local SEO. Explore AI-powered ways to improve search performance and customer engagement.\n- [Building a machine-readable brand: Strategic visibility across all search modalities](https://searchengineland.com/designing-a-multimodal-search-experience-a-cmo-playbook-459009.md)\n - Published: 2025-07-25\n - Last Modified: 2025-07-24\n - Excerpt: Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.\n- [How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl](https://searchengineland.com/how-ai-is-reshaping-seo-insights-from-search-engine-land-and-fractl-459468.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-24\n - Excerpt: Get access to new research from Search Engine Land & Fractl on AI search trends, SEO strategies, and what’s next for marketers.\n- [Google launches AI shopping tools with virtual try-ons and smarter price alerts](https://searchengineland.com/google-ai-shopping-tools-virtual-try-ons-price-alerts-459425.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-24\n - Excerpt: Google is weaving AI deeper into shopping with virtual try-ons, personalized price alerts, and shoppable inspiration\n- [Google Web Guide for AI organized search results](https://searchengineland.com/google-web-guide-for-ai-organized-search-results-459439.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-24\n - Excerpt: This is a search labs experiment, opt in only now, for the web tab within Google Search.\n- [Google’s AI Overviews are hurting clicks: Pew study](https://searchengineland.com/google-ai-overviews-hurting-clicks-study-459434.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-24\n - Excerpt: Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.\n- [A smarter Reddit strategy for organic and AI search visibility](https://searchengineland.com/a-smarter-reddit-strategy-for-organic-and-ai-search-visibility-459369.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-23\n - Excerpt: Reddit influences both search rankings and AI results. Show up with value, not risk, using a phased approach that earns trust and visibility.\n- [Google says normal SEO works for ranking in AI Overviews and LLMS.txt won’t be used](https://searchengineland.com/google-says-normal-seo-works-for-ranking-in-ai-overviews-and-llms-txt-wont-be-used-459422.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-24\n - Excerpt: Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.\n- [In GEO, brand mentions do what links alone can’t](https://searchengineland.com/in-geo-brand-mentions-do-what-links-alone-cant-459367.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-23\n - Excerpt: Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.\n- [How important are backlinks for SEO in 2026?](https://searchengineland.com/backlinks-seo-importance-442529.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-23\n - Excerpt: Links used to rule SEO. Do they still? Or are they just another outdated tactic in a world of AI-driven rankings and smarter algorithms?\n- [Google launches Google Trends API](https://searchengineland.com/google-launches-google-trends-api-459420.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-24\n - Excerpt: This is a limited Alpha release, so only a small number of people will gain access to this tool.\n- [20250724 SEL Brief](https://searchengineland.com/20250724-sel-brief-459411.md)\n - Published: 2025-07-24\n - Last Modified: 2025-07-23\n - Excerpt: Not available\n- [Microsoft Advertising rolls out Lifetime Budgets for Audience Ads](https://searchengineland.com/microsoft-advertising-rolls-out-lifetime-budgets-for-audience-ads-459405.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-23\n - Excerpt: Lifetime Budgets give advertisers more control over long-term spend, with flexible adjustments, refund protection, and simplified campaign management.\n- [Microsoft Advertising expands remarketing list sources to 20 campaigns](https://searchengineland.com/microsoft-advertising-expands-remarketing-list-sources-458878.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-23\n - Excerpt: Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting.\n- [Google Ads adds ‘Branded Searches’ as new conversion metric](https://searchengineland.com/google-ads-branded-searches-conversion-metric-459382.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-23\n - Excerpt: Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.\n- [Google Analytics adds Reddit Ads integration, launches lead gen tools](https://searchengineland.com/google-analytics-reddit-ads-integration-lead-gen-tools-459363.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-23\n - Excerpt: Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.\n- [Google Ads Target Impression Share explained: Pros, cons, and when to use it](https://searchengineland.com/google-ads-target-impression-share-explained-459350.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-22\n - Excerpt: Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.\n- [The AI-driven reputation repair toolkit: What’s working in 2025](https://searchengineland.com/ai-driven-reputation-repair-toolkit-459309.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-22\n - Excerpt: AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild their image online.\n- [How to justify your SEO budget in 2025](https://searchengineland.com/justify-seo-budget-459284.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-22\n - Excerpt: When SEO is on the chopping block, show its worth with compounding ROI, diversified traffic, and clear impact at key decision moments.\n- [Top link building services to scale your SEO efforts](https://searchengineland.com/top-link-building-services-to-scale-your-seo-efforts-459224.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-22\n - Excerpt: An extensive list of top link building services that can accelerate organic rankings and brand visibility.\n- [20250723 SEL Brief](https://searchengineland.com/20250723-sel-brief-459358.md)\n - Published: 2025-07-23\n - Last Modified: 2025-07-22\n - Excerpt: Not available\n- [Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities](https://searchengineland.com/inside-google-search-system-experiments-ai-agents-entities-459123.md)\n - Published: 2025-07-22\n - Last Modified: 2025-07-22\n - Excerpt: A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.\n- [Data providers: Google June 2025 core update was a big update](https://searchengineland.com/data-providers-google-june-2025-core-update-was-a-big-update-459226.md)\n - Published: 2025-07-22\n - Last Modified: 2025-07-22\n - Excerpt: Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some some partial recoveries.\n- [How to audit your brand’s full SERP presence](https://searchengineland.com/audit-brand-serp-presence-459080.md)\n - Published: 2025-07-22\n - Last Modified: 2025-07-21\n - Excerpt: Ranking high doesn't mean you're showing up well. Here's how to evaluate your real search presence – your most overlooked brand asset.\n- [43% of consumers now use AI tools daily: Report](https://searchengineland.com/consumer-use-ai-tools-daily-report-459110.md)\n - Published: 2025-07-22\n - Last Modified: 2025-07-21\n - Excerpt: Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.\n- [7 Google Ads search term filters to cut wasted spend](https://searchengineland.com/google-ads-search-term-filters-cut-wasted-spend-458977.md)\n - Published: 2025-07-22\n - Last Modified: 2025-07-21\n - Excerpt: These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities.\n- [Maximize the value of your existing content: A proven method to boost your visibility](https://searchengineland.com/maximize-the-value-of-your-existing-content-a-proven-method-to-boost-your-visibility-458879.md)\n - Published: 2025-07-22\n - Last Modified: 2025-07-16\n - Excerpt: Turn outdated or scattered pages into a high-performing content structure that drives more traffic, with no need to publish more.\n- [20250722 SEL Brief](https://searchengineland.com/20250722-sel-brief-459223.md)\n - Published: 2025-07-22\n - Last Modified: 2025-07-21\n - Excerpt: Not available\n- [Google tests negative keyword lists in PMax, despite its own rules](https://searchengineland.com/google-tests-negative-keyword-lists-pmax-459116.md)\n - Published: 2025-07-21\n - Last Modified: 2025-07-21\n - Excerpt: Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official documentation.\n- [Google Ads quietly surfaces recommendation tips in Optimization Score column](https://searchengineland.com/google-ads-recommendation-tips-optimization-score-column-459111.md)\n - Published: 2025-07-21\n - Last Modified: 2025-07-21\n - Excerpt: A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.\n- [An AI-assisted content process that outperforms human-only copy](https://searchengineland.com/ai-assisted-content-process-459054.md)\n - Published: 2025-07-21\n - Last Modified: 2025-07-18\n - Excerpt: Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results.\n- [Don’t kill your SEO budget, shift it](https://searchengineland.com/dont-kill-your-seo-budget-shift-it-459025.md)\n - Published: 2025-07-21\n - Last Modified: 2025-07-18\n - Excerpt: SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy.\n- [11 actionable tips for the Google AI Mode era](https://searchengineland.com/google-ai-mode-actionable-tips-456897.md)\n - Published: 2025-07-21\n - Last Modified: 2025-07-18\n - Excerpt: Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.\n- [8 must-have SEO tools every marketer should use in 2025](https://searchengineland.com/8-must-have-seo-tools-every-marketer-should-use-in-2025-458710.md)\n - Published: 2025-07-21\n - Last Modified: 2025-07-17\n - Excerpt: Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.\n- [20250721 SEL Brief](https://searchengineland.com/20250721-sel-brief-459073.md)\n - Published: 2025-07-21\n - Last Modified: 2025-07-18\n - Excerpt: Not available\n- [Snapchat Ads drive higher ROAS for ecommerce brands: Study](https://searchengineland.com/snapchat-ads-higher-roas-ecommerce-study-459033.md)\n - Published: 2025-07-18\n - Last Modified: 2025-07-18\n - Excerpt: A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.\n- [Google Ads moves brand controls under AI Max in new search campaigns](https://searchengineland.com/google-ads-brand-controls-ai-max-new-search-campaigns-458954.md)\n - Published: 2025-07-18\n - Last Modified: 2025-07-18\n - Excerpt: Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full automation.\n- [Google homepage search box rolling out AI Mode button](https://searchengineland.com/google-homepage-search-box-rolling-out-ai-mode-button-458968.md)\n - Published: 2025-07-18\n - Last Modified: 2025-07-18\n - Excerpt: It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.\n- [AI search is booming, but SEO is still not dead](https://searchengineland.com/ai-search-booming-seo-still-not-dead-458935.md)\n - Published: 2025-07-18\n - Last Modified: 2025-07-17\n - Excerpt: AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.\n- [How to master the client call: Agency edition](https://searchengineland.com/master-client-call-agency-458924.md)\n - Published: 2025-07-18\n - Last Modified: 2025-07-17\n - Excerpt: Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool.\n- [20250718 SEL Brief](https://searchengineland.com/20250718-sel-brief-458947.md)\n - Published: 2025-07-18\n - Last Modified: 2025-07-17\n - Excerpt: Not available\n- [Google Ads adds new AI Max reporting view](https://searchengineland.com/google-ads-ai-max-reporting-view-458942.md)\n - Published: 2025-07-17\n - Last Modified: 2025-07-17\n - Excerpt: The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website content.\n- [Google Ads rolls out Smart Bidding Exploration for tROAS campaigns](https://searchengineland.com/google-ads-smart-bidding-exploration-troas-campaigns-458932.md)\n - Published: 2025-07-17\n - Last Modified: 2025-07-17\n - Excerpt: Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.\n- [How to outsource link building: Benefits and tips to follow](https://searchengineland.com/how-to-outsource-link-building-benefits-and-tips-to-follow-395927.md)\n - Published: 2023-04-26\n - Last Modified: 2025-07-17\n - Excerpt: Boost your SEO strategy with this guide to outsourcing link building for better website visibility.\n- [White hat link building strategies that work in 2023](https://searchengineland.com/white-hat-link-building-strategies-that-work-in-2023-432051.md)\n - Published: 2023-09-20\n - Last Modified: 2025-07-17\n - Excerpt: Discover how quality links can elevate a website's credibility and boost rankings with no shortcuts – just straightforward strategies\n- [Chunk, cite, clarify, build: A content framework for AI search](https://searchengineland.com/chunk-cite-clarify-build-content-framework-ai-search-458884.md)\n - Published: 2025-07-17\n - Last Modified: 2025-07-16\n - Excerpt: AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.\n- [How to use Performance Max for high-value customer acquisition and retention](https://searchengineland.com/how-to-use-performance-max-for-high-value-customer-acquisition-and-retention-458843.md)\n - Published: 2025-07-17\n - Last Modified: 2025-07-16\n - Excerpt: Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.\n- [Google June 2025 core update rollout is now complete](https://searchengineland.com/google-june-2025-core-update-rollout-is-now-complete-458617.md)\n - Published: 2025-07-17\n - Last Modified: 2025-07-17\n - Excerpt: This is the second core update of 2025 and it took over 16 days to complete.\n- [20250717 SEL Brief](https://searchengineland.com/20250717-sel-brief-458883.md)\n - Published: 2025-07-17\n - Last Modified: 2025-07-16\n - Excerpt: Not available\n- [LinkedIn study reveals how B2B video ads can gain +129% engagement lift](https://searchengineland.com/linkedin-study-b2b-video-ads-engagement-lift-458873.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-16\n - Excerpt: LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.\n- [Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling](https://searchengineland.com/google-search-gemini-deep-search-agentic-local-calling-458868.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-16\n - Excerpt: Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check prices.\n- [Google AI Mode gets Gemini 2.5 Pro, new deep research features and local AI-powered price check](https://searchengineland.com/google-ai-mode-gets-gemini-2-5-pro-new-deep-research-features-and-local-ai-powered-price-check-458868.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-16\n - Excerpt: Google just upgraded AI Mode and adds a new agentic feature to call local businesses.\n- [Google Ads tests expandable summary row in Channel Performance Report](https://searchengineland.com/google-ads-expandable-summary-row-channel-performance-report-test-458863.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-16\n - Excerpt: The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.\n- [LLM perception match: The hurdle before fanout and why it matters](https://searchengineland.com/llm-perception-match-hurdle-before-fanout-458803.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-16\n - Excerpt: If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery.\n- [Your website still matters in the age of AI](https://searchengineland.com/website-matters-ai-age-458829.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-16\n - Excerpt: AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the AI era.\n- [Google Search Console adds 24-hour comparison views to performance reports](https://searchengineland.com/google-search-console-adds-24-hour-comparison-views-to-performance-reports-458804.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-16\n - Excerpt: You can access these new views under the comparison section.\n- [FLUQs: Answer the hidden questions or vanish in AI search](https://searchengineland.com/fluqs-answer-the-hidden-questions-or-vanish-in-ai-search-458534.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-14\n - Excerpt: Your brand isn’t competing for rankings anymore. The name of the game is reuse.\n- [20250716 SEL Brief](https://searchengineland.com/20250716-sel-brief-458713.md)\n - Published: 2025-07-16\n - Last Modified: 2025-07-15\n - Excerpt: Not available\n- [How AI is reshaping SEO and what’s next](https://searchengineland.com/how-ai-is-reshaping-seo-and-whats-next-458772.md)\n - Published: 2025-07-15\n - Last Modified: 2025-07-15\n - Excerpt: Generative search experiences are rewriting the SEO playbook, raising new challenges around visibility, trust, and content strategy.\n- [Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back](https://searchengineland.com/google-shopping-ad-clicks-surge-q2-amazon-temu-458698.md)\n - Published: 2025-07-15\n - Last Modified: 2025-07-15\n - Excerpt: Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.\n- [Gmail tests Demand Gen ecommerce ads in promotions tab](https://searchengineland.com/gmail-demand-gen-ecommerce-ads-promotions-tab-test-458674.md)\n - Published: 2025-07-15\n - Last Modified: 2025-07-15\n - Excerpt: Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.\n- [7 ways to grow brand mentions, a key metric for AI Overviews visibility](https://searchengineland.com/7-ways-to-grow-brand-mentions-a-key-metric-for-ai-overviews-visibility-458600.md)\n - Published: 2025-07-15\n - Last Modified: 2025-07-15\n - Excerpt: To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.\n- [Google updates local ranking documentation](https://searchengineland.com/google-updates-local-ranking-documentation-458671.md)\n - Published: 2025-07-15\n - Last Modified: 2025-07-15\n - Excerpt: Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.\n- [How to make ecommerce product pages work in an AI-first world](https://searchengineland.com/ecommerce-product-pages-ai-first-world-458629.md)\n - Published: 2025-07-15\n - Last Modified: 2025-07-14\n - Excerpt: Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.\n- [Six predictions about AI and marketing that may surprise you](https://searchengineland.com/six-predictions-about-ai-and-marketing-that-may-surprise-you-458434.md)\n - Published: 2025-07-15\n - Last Modified: 2025-07-11\n - Excerpt: AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.\n- [20250715 SEL Brief](https://searchengineland.com/20250715-sel-brief-458640.md)\n - Published: 2025-07-15\n - Last Modified: 2025-07-14\n - Excerpt: Not available\n- [Google Performance Max campaigns get new brand asset rules](https://searchengineland.com/google-performance-max-campaigns-new-brand-asset-rules-458638.md)\n - Published: 2025-07-14\n - Last Modified: 2025-07-14\n - Excerpt: Google is requiring advertisers to update their workflows to maintain brand control and campaign stability.\n- [Google advertisers can now push campaign changes via Gmail](https://searchengineland.com/google-ads-gmail-enable-your-recommendations-458626.md)\n - Published: 2025-07-14\n - Last Modified: 2025-07-14\n - Excerpt: Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.\n- [5 one-click Google Ads segments to save your budget](https://searchengineland.com/google-ads-segments-save-budget-458486.md)\n - Published: 2025-07-14\n - Last Modified: 2025-07-11\n - Excerpt: Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.\n- [Google Search Analytics API new fields for incomplete data points](https://searchengineland.com/google-search-analytics-api-new-fields-for-incomplete-data-points-458588.md)\n - Published: 2025-07-14\n - Last Modified: 2025-07-14\n - Excerpt: Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your toolsets.\n- [How to keep your SEO skills sharp in an AI-first world](https://searchengineland.com/keep-seo-skills-sharp-ai-first-world-458549.md)\n - Published: 2025-07-14\n - Last Modified: 2025-07-11\n - Excerpt: As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.\n- [Want to present at SMX Next? Now’s the time to submit a pitch!](https://searchengineland.com/submit-a-pitch-for-smx-next-351392.md)\n - Published: 2025-07-14\n - Last Modified: 2025-07-11\n - Excerpt: There is more change than ever in search. If you’re on top of how AI is affecting search marketing and have a vision for what’s to come, submit a pitch to present at SMX Next.\n- [Geoptie: Free GEO tools every SEO professional needs in 2025](https://searchengineland.com/geoptie-free-geo-tools-every-seo-professional-needs-in-2025-458414.md)\n - Published: 2025-07-14\n - Last Modified: 2025-07-11\n - Excerpt: AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era.\n- [20250714 SEL Brief](https://searchengineland.com/20250714-sel-brief-458552.md)\n - Published: 2025-07-14\n - Last Modified: 2025-07-11\n - Excerpt: Not available\n- [Google Ads API v18 to sunset Aug. 20: What you need to know](https://searchengineland.com/google-ads-api-v18-sunset-458416.md)\n - Published: 2025-07-11\n - Last Modified: 2025-07-11\n - Excerpt: Google Ads API v18 will stop working on August 20, and developers must upgrade to a newer version to avoid disruptions.\n- [Is web traffic a vanity metric? Not if you’re a publisher](https://searchengineland.com/web-traffic-vanity-metric-publisher-458404.md)\n - Published: 2025-07-11\n - Last Modified: 2025-07-10\n - Excerpt: For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.\n- [Why phrase match is losing ground to broad match in Google Ads](https://searchengineland.com/phrase-match-losing-ground-broad-match-google-ads-458393.md)\n - Published: 2025-07-11\n - Last Modified: 2025-07-10\n - Excerpt: Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to justify.\n- [How to save 0,000 in brand CPC costs: Brand bidding explained](https://searchengineland.com/how-to-save-150000-in-brand-cpc-costs-brand-bidding-explained-457940.md)\n - Published: 2025-07-11\n - Last Modified: 2025-07-09\n - Excerpt: Brand bidding silently drains your budget. Learn how to spot it and turn lost clicks into sales.\n- [20250711 SEL Brief](https://searchengineland.com/20250711-sel-brief-458410.md)\n - Published: 2025-07-11\n - Last Modified: 2025-07-10\n - Excerpt: Not available\n- [What generative search means for brand visibility (and what CMOs are doing about it)](https://searchengineland.com/what-generative-search-means-for-brand-visibility-and-what-cmos-are-doing-about-it-458428.md)\n - Published: 2025-07-10\n - Last Modified: 2025-07-10\n - Excerpt: Join our experts to learn how generative search shapes your brand—and how to take back control.\n- [Google Gemini is the most trusted LLM for PPC strategy](https://searchengineland.com/google-gemini-most-trusted-llm-ppc-strategy-458407.md)\n - Published: 2025-07-10\n - Last Modified: 2025-07-10\n - Excerpt: AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.\n- [Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO](https://searchengineland.com/cloudflare-pay-per-crawl-seo-geo-458310.md)\n - Published: 2025-07-10\n - Last Modified: 2025-07-09\n - Excerpt: Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.\n- [4 PPC trends to monitor closely in the second half of 2025](https://searchengineland.com/ppc-trends-second-half-2025-458296.md)\n - Published: 2025-07-10\n - Last Modified: 2025-07-09\n - Excerpt: While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.\n- [The new marketing war isn’t for clicks – it’s for memory](https://searchengineland.com/new-marketing-war-memory-458326.md)\n - Published: 2025-07-10\n - Last Modified: 2025-07-09\n - Excerpt: Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.\n- [Think you know how your Google Ads campaigns are performing? Think again.](https://searchengineland.com/think-you-know-how-your-google-ads-campaigns-are-performing-think-again-457947.md)\n - Published: 2025-07-10\n - Last Modified: 2025-07-08\n - Excerpt: Why 'good' isn’t good enough without seeing the full picture. Learn how to uncover what’s really driving your success and why it matters.\n- [20250710 SEL Brief](https://searchengineland.com/20250710-sel-brief-458343.md)\n - Published: 2025-07-10\n - Last Modified: 2025-07-09\n - Excerpt: Not available\n- [Google Ads API to sunset ad sharing this October](https://searchengineland.com/google-ads-api-sunset-ad-sharing-458336.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-09\n - Excerpt: Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.\n- [Google now auto-upgrades Video Action Campaigns to Demand Gen](https://searchengineland.com/google-auto-upgrades-video-action-campaigns-demand-gen-458325.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-09\n - Excerpt: Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.\n- [3 ways to make sense of YouTube’s messy attribution](https://searchengineland.com/youtube-messy-attribution-458270.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-08\n - Excerpt: Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.\n- [Google Ads hidden search terms cost advertisers – big time](https://searchengineland.com/google-ads-hidden-search-terms-cost-advertisers-458306.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-09\n - Excerpt: An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies.\n- [Google Ads Affinity Segments: Your guide to Interest-Based Targeting](https://searchengineland.com/google-ads-affinity-segments-interest-based-targeting-458229.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-08\n - Excerpt: Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching broader audiences.\n- [No, llms.txt is not the ‘new meta keywords’](https://searchengineland.com/no-llms-txt-is-not-the-new-meta-keywords-458199.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-08\n - Excerpt: SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility tomorrow.\n- [Previsible acquires Internet Marketing Ninjas in SEO agency shakeup](https://searchengineland.com/previsible-acquires-internet-marketing-ninjas-458288.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-08\n - Excerpt: The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.\n- [The future of PPC is AI-on-AI – but only one side knows your business](https://searchengineland.com/the-future-of-ppc-is-ai-on-ai-but-only-one-side-knows-your-business-457919.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-02\n - Excerpt: Search Intelligence OS empowers advertisers to shape automation outcomes, enforce brand standards, and scale results efficiently.\n- [20250709 SEL Brief](https://searchengineland.com/20250709-sel-brief-458284.md)\n - Published: 2025-07-09\n - Last Modified: 2025-07-08\n - Excerpt: Not available\n- [Google Ads Editor 2.10 drops](https://searchengineland.com/google-ads-editor-2-10-458182.md)\n - Published: 2025-07-08\n - Last Modified: 2025-07-08\n - Excerpt: Google Ads Editor 2.10 brings new AI features, improved targeting options, and streamlined creative tools.\n- [Google Search Console adds Discussion forums search appearance filter](https://searchengineland.com/google-search-console-adds-discussion-forums-search-appearance-filter-458262.md)\n - Published: 2025-07-08\n - Last Modified: 2025-07-08\n - Excerpt: Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the search performance report, if your site is eligible to show Discussion forums rich results. What Google said. Google announced this on LinkedIn and wrote: Starting today, Search Console will show Discussion Forum rich results as […]\n- [Google Ads Editor 2.10 drops](https://searchengineland.com/google-ads-editor-2-10-drops-458182.md)\n - Published: 2025-07-08\n - Last Modified: 2025-07-08\n - Excerpt: Google Ads Editor 2.10 brings new AI features, improved targeting options, and streamlined creative tools.\n- [Google Ads data shows query length shift post-AI Mode](https://searchengineland.com/google-ads-data-shows-query-length-shift-post-ai-mode-458162.md)\n - Published: 2025-07-08\n - Last Modified: 2025-07-07\n - Excerpt: Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.\n- [Google AI Mode available in India without sign-in](https://searchengineland.com/google-ai-mode-available-in-india-without-sign-in-458188.md)\n - Published: 2025-07-08\n - Last Modified: 2025-07-08\n - Excerpt: Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.\n- [PPC budget planning: Aligning business goals, ad spend and performance](https://searchengineland.com/ppc-budget-planning-aligning-business-goals-ad-spend-performance-458150.md)\n - Published: 2025-07-08\n - Last Modified: 2025-07-07\n - Excerpt: Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.\n- [The myth of the modern identity graph](https://searchengineland.com/the-myth-of-the-modern-identity-graph-457934.md)\n - Published: 2025-07-08\n - Last Modified: 2025-07-03\n - Excerpt: We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?\n- [20250708 SEL Brief](https://searchengineland.com/20250708-sel-brief-458177.md)\n - Published: 2025-07-08\n - Last Modified: 2025-07-07\n - Excerpt: Not available\n- [TikTok building new U.S. app ahead of expected sale](https://searchengineland.com/tiktok-building-us-app-458171.md)\n - Published: 2025-07-07\n - Last Modified: 2025-07-07\n - Excerpt: TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.\n- [Google generates nearly 13% of People Also Ask answers: Data](https://searchengineland.com/google-generates-people-also-ask-answers-data-458165.md)\n - Published: 2025-07-07\n - Last Modified: 2025-07-07\n - Excerpt: Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities for SEO.\n- [Search Engine Land Awards 2023: And the winners are…](https://searchengineland.com/search-engine-land-awards-2023-winners-433536.md)\n - Published: 2023-10-23\n - Last Modified: 2025-07-07\n - Excerpt: Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.\n- [Google upgrades Keyword Planner with localized forecasting](https://searchengineland.com/google-keyword-planner-localized-forecasting-458157.md)\n - Published: 2025-07-07\n - Last Modified: 2025-07-07\n - Excerpt: Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving advertisers deeper insights for localized planning.\n- [Unlocking organic shopping: 8 insights from Google’s free listings](https://searchengineland.com/organic-shopping-insights-google-free-listings-458062.md)\n - Published: 2025-07-07\n - Last Modified: 2025-07-03\n - Excerpt: Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.\n- [How to expand your reach with reverse location targeting in Google Ads](https://searchengineland.com/reverse-location-targeting-google-ads-458080.md)\n - Published: 2025-07-07\n - Last Modified: 2025-07-03\n - Excerpt: Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.\n- [20250707 SEL Brief](https://searchengineland.com/20250707-sel-brief-458084.md)\n - Published: 2025-07-07\n - Last Modified: 2025-07-03\n - Excerpt: Not available\n- [Google faces EU antitrust complaint over AI Overviews](https://searchengineland.com/google-faces-eu-antitrust-complaint-over-ai-overviews-458123.md)\n - Published: 2025-07-04\n - Last Modified: 2025-07-04\n - Excerpt: The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.\n- [Tax settings no longer needed in U.S. Google product feeds](https://searchengineland.com/tax-settings-no-longer-needed-in-u-s-google-product-feeds-458073.md)\n - Published: 2025-07-03\n - Last Modified: 2025-07-03\n - Excerpt: U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.\n- [How to stay grounded (and inspired) as AI changes search and SEO](https://searchengineland.com/stay-grounded-inspired-ai-changes-search-seo-457918.md)\n - Published: 2025-07-03\n - Last Modified: 2025-07-02\n - Excerpt: Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.\n- [Shifts in data privacy are forcing a return to marketing fundamentals](https://searchengineland.com/data-privacy-marketing-fundamentals-438049.md)\n - Published: 2025-07-03\n - Last Modified: 2025-07-02\n - Excerpt: Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.\n- [20250703 SEL Brief](https://searchengineland.com/20250703-sel-brief-457978.md)\n - Published: 2025-07-03\n - Last Modified: 2025-07-02\n - Excerpt: Not available\n- [Google Ads investigating reports of issues](https://searchengineland.com/google-ads-investigating-reports-of-issues-458000.md)\n - Published: 2025-07-02\n - Last Modified: 2025-07-02\n - Excerpt: The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles.\n- [Google proposes new search display to avoid EU antitrust fine](https://searchengineland.com/google-proposes-new-search-display-to-avoid-eu-antitrust-fine-457969.md)\n - Published: 2025-07-02\n - Last Modified: 2025-07-02\n - Excerpt: Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for advertisers across key verticals.\n- [Google Ads adds Zoho CRM integration for customer match and offline conversions](https://searchengineland.com/google-ads-adds-zoho-crm-integration-for-customer-match-and-offline-conversions-457962.md)\n - Published: 2025-07-02\n - Last Modified: 2025-07-02\n - Excerpt: Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.\n- [Google Ads rolls out “AI Max” search match type](https://searchengineland.com/google-ads-rolls-out-ai-max-search-match-type-457922.md)\n - Published: 2025-07-02\n - Last Modified: 2025-07-02\n - Excerpt: Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.\n- [Why your Google event post isn’t showing and how to fix it](https://searchengineland.com/why-your-google-event-post-isnt-showing-and-how-to-fix-it-457883.md)\n - Published: 2025-07-02\n - Last Modified: 2025-07-02\n - Excerpt: GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.\n- [11 of the best free tools every SEO should know about](https://searchengineland.com/seo-free-tools-know-443896.md)\n - Published: 2025-07-02\n - Last Modified: 2025-07-02\n - Excerpt: Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.\n- [20250702 SEL Brief](https://searchengineland.com/20250702-sel-brief-457866.md)\n - Published: 2025-07-02\n - Last Modified: 2025-07-01\n - Excerpt: Not available\n- [Google to enforce phone number verification for Message Assets in ads](https://searchengineland.com/google-to-enforce-phone-number-verification-for-message-assets-in-ads-457864.md)\n - Published: 2025-07-01\n - Last Modified: 2025-07-01\n - Excerpt: Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved and won't serve.\n- [Google to ban ads for pill presses and related equipment](https://searchengineland.com/google-to-ban-ads-for-pill-presses-and-related-equipment-457863.md)\n - Published: 2025-07-01\n - Last Modified: 2025-07-01\n - Excerpt: Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its Dangerous Products or Services policy.\n- [Auditing the Performance Max black box: A strategic approach](https://searchengineland.com/auditing-the-performance-max-black-box-a-strategic-approach-457732.md)\n - Published: 2025-07-01\n - Last Modified: 2025-07-01\n - Excerpt: Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.\n- [Banned terms on Amazon: What keywords can trigger listing flags](https://searchengineland.com/banned-terms-on-amazon-what-keywords-can-trigger-listing-flags-457728.md)\n - Published: 2025-07-01\n - Last Modified: 2025-07-01\n - Excerpt: Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.\n- [Microsoft to retire Target CPA and ROAS bidding for new ad campaigns](https://searchengineland.com/microsoft-to-retire-target-cpa-and-roas-bidding-for-new-ad-campaigns-457831.md)\n - Published: 2025-07-01\n - Last Modified: 2025-07-01\n - Excerpt: Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.\n- [Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative](https://searchengineland.com/cloudflare-to-block-ai-crawlers-by-default-with-new-pay-per-crawl-initiative-457708.md)\n - Published: 2025-07-01\n - Last Modified: 2025-07-01\n - Excerpt: Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, Internet Brands, and more.\n- [20250701 SEL Brief](https://searchengineland.com/20250701-sel-brief-457748.md)\n - Published: 2025-07-01\n - Last Modified: 2025-06-30\n - Excerpt: Not available\n- [20250630 SEL Brief](https://searchengineland.com/20250630-sel-brief-457693.md)\n - Published: 2025-06-30\n - Last Modified: 2025-06-30\n - Excerpt: Not available\n- [Google Ads rolls out built-in video analytics](https://searchengineland.com/google-ads-rolls-out-built-in-video-analytics-457742.md)\n - Published: 2025-06-30\n - Last Modified: 2025-06-30\n - Excerpt: Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.\n- [Google June 2025 core update rolling out now](https://searchengineland.com/google-june-2025-core-update-rolling-out-now-457731.md)\n - Published: 2025-06-30\n - Last Modified: 2025-06-30\n - Excerpt: Google today released the June 2025 core update. Google said this core update “The rollout may take up to 3 weeks to complete.” Google also wrote: “Today we released the June 2025 core update. We’ll update our ranking release history page when the rollout is complete.” Core updates happen multiple times per year. Core updates can have […]\n- [Google’s token auction: When LLMs write the ads in real time](https://searchengineland.com/google-token-auction-llms-write-ads-real-time-457698.md)\n - Published: 2025-06-30\n - Last Modified: 2025-06-30\n - Excerpt: Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through advertiser bids.\n- [Google releases new Search Console Insights report](https://searchengineland.com/google-releases-new-search-console-insights-report-457724.md)\n - Published: 2025-06-30\n - Last Modified: 2025-06-30\n - Excerpt: It is now also a new tab within Google Search Conole.\n- [13 free tools for PPC campaign management](https://searchengineland.com/free-tools-ppc-campaign-management-430520.md)\n - Published: 2025-06-30\n - Last Modified: 2025-06-30\n - Excerpt: Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.\n- [Microsoft Ads gets granular with new asset-level reviews](https://searchengineland.com/microsoft-ads-gets-granular-with-new-asset-level-reviews-457690.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-27\n - Excerpt: Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.\n- [Survey says: AI is changing search, but links still matter to SEOs](https://searchengineland.com/ai-search-links-still-matter-seo-survey-457692.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-27\n - Excerpt: SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, survey shows.\n- [Microsoft removed 1 billion ads for violations in 2024](https://searchengineland.com/microsoft-removes-billion-ads-2024-457667.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-27\n - Excerpt: Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement tools.\n- [SEO leads as 68% of organizations shift strategies for AI search: Survey](https://searchengineland.com/seo-organizations-shift-strategies-ai-search-survey-457677.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-27\n - Excerpt: Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.\n- [Google Ads simplifies broad match testing](https://searchengineland.com/google-ads-simplifies-broad-match-testing-457647.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-27\n - Excerpt: Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns.\n- [How to deliver PPC results to executives: Get out of the weeds](https://searchengineland.com/deliver-ppc-results-executives-429300.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-26\n - Excerpt: Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.\n- [Marketing results don’t add. They multiply and synergize.](https://searchengineland.com/marketing-results-multiply-synergize-457606.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-26\n - Excerpt: Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.\n- [How to Scale White Label Link Building Without Killing Quality](https://searchengineland.com/how-to-scale-white-label-link-building-without-killing-quality-457508.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-25\n - Excerpt: Struggling to scale quality link building or find a reliable white label partner? Agencies often fall short. Here's how to succeed.\n- [20250627 SEL Brief](https://searchengineland.com/20250627-sel-brief-457643.md)\n - Published: 2025-06-27\n - Last Modified: 2025-06-26\n - Excerpt: Not available\n- [Search behavior is moving beyond the Big 2](https://searchengineland.com/search-behavior-is-moving-beyond-the-big-2-457644.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-26\n - Excerpt: Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.\n- [Google Search tests “Preferred Sources” for Top Stories](https://searchengineland.com/google-search-tests-preferred-sources-for-top-stories-457640.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-26\n - Excerpt: Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt in right now.\n- [Google Search Chief Liz Reid on ads, AI, and the future of search](https://searchengineland.com/google-liz-reid-interview-ads-ai-future-of-search-457630.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-26\n - Excerpt: Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent queries.\n- [Google’s Liz Reid: It isn’t AI or search; it’s AI in search](https://searchengineland.com/googles-liz-reid-ai-search-interview-457628.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-26\n - Excerpt: Reid believes AI is a natural extension of what search has always tried to do: organize the world’s information and make it more useful.\n- [SEO-friendly URLs: What you need to know](https://searchengineland.com/seo-friendly-urls-what-you-need-to-know-457531.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-25\n - Excerpt: Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence visibility.\n- [The 5 new realities of search: Rethinking content strategy for 2026 and beyond](https://searchengineland.com/the-5-new-realities-of-search-rethinking-content-strategy-for-2026-and-beyond-457544.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-25\n - Excerpt: Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good.\n- [Google launches Offerwall, a customizable content access tool for publishers](https://searchengineland.com/google-offerwall-launches-457591.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-26\n - Excerpt: Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.\n- [As Google shifts to AI search, legacy SEO faces a new reality](https://searchengineland.com/legacy-seo-457541.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-25\n - Excerpt: Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.\n- [How Google AI Overviews are changing the PPC game](https://searchengineland.com/how-google-ai-overviews-are-changing-the-ppc-game-457499.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-25\n - Excerpt: AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.\n- [20250626 SEL Brief](https://searchengineland.com/20250626-sel-brief-457556.md)\n - Published: 2025-06-26\n - Last Modified: 2025-06-25\n - Excerpt: Not available\n- [Google AI Overviews rank below Position 1 in 12.4% of cases: Study](https://searchengineland.com/google-ai-overviews-rank-below-position-1-study-457561.md)\n - Published: 2025-06-25\n - Last Modified: 2025-06-25\n - Excerpt: Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.\n- [Google Search Console URL Inspection tool: 7 practical SEO use cases](https://searchengineland.com/google-search-console-url-inspection-tool-seo-use-cases-457462.md)\n - Published: 2025-06-25\n - Last Modified: 2025-06-24\n - Excerpt: The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.\n- [Is Google Ads wasting your money? Understanding average daily budgets](https://searchengineland.com/google-ads-average-daily-budgets-457487.md)\n - Published: 2025-06-25\n - Last Modified: 2025-06-24\n - Excerpt: What you need to know about Google Ads monthly spending limits, average daily budgets, billed vs. actual cost, and more.\n- [An AI-powered process to diagnose E-E-A-T issues](https://searchengineland.com/diagnose-eeat-issues-process-431897.md)\n - Published: 2025-06-25\n - Last Modified: 2025-06-24\n - Excerpt: As AI takes over search, E-E-A-T is how brands stay visible. Audit credibility gaps and position yourself as the choice AI recommends.\n- [4 ways to use Semrush to discover Reddit opportunities](https://searchengineland.com/semrush-reddit-opportunities-457412.md)\n - Published: 2025-06-25\n - Last Modified: 2025-06-24\n - Excerpt: Tap into Reddit’s search power. Use Semrush to track mentions, find content gaps, and grow your brand’s visibility.\n- [20250625 SEL Brief](https://searchengineland.com/20250625-sel-brief-457485.md)\n - Published: 2025-06-25\n - Last Modified: 2025-06-24\n - Excerpt: Not available\n- [AI search clicks aren’t always better traffic: Study](https://searchengineland.com/ai-search-clicks-arent-always-better-traffic-study-457488.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-24\n - Excerpt: AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.\n- [Google AI search clicks aren’t always better traffic: Study](https://searchengineland.com/google-ai-search-clicks-arent-always-better-traffic-study-457488.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-24\n - Excerpt: Study finds AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about Google's 'quality' claims.\n- [Google Ads tests URL inclusions and exclusions for search](https://searchengineland.com/google-ads-test-url-inclusions-exclusions-search-457481.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-24\n - Excerpt: Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.\n- [Google faces UK crackdown over AI Search, advertising practices](https://searchengineland.com/google-uk-ai-search-advertising-practices-457458.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-24\n - Excerpt: UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach users in search.\n- [Microsoft adds app placement controls to Audience campaigns](https://searchengineland.com/microsoft-advertising-app-placement-controls-457421.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-24\n - Excerpt: Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.\n- [How to use GA4 predictive metrics for smarter PPC targeting](https://searchengineland.com/how-to-use-ga4-predictive-metrics-for-smarter-ppc-targeting-457373.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-23\n - Excerpt: Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.\n- [When clients ask “Did it work?”—here’s your answer](https://searchengineland.com/when-clients-ask-did-it-work-heres-your-answer-457409.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-24\n - Excerpt: The Cross-platform Measurement How-to-Guide helps agencies turn campaign metrics into client-ready insights.\n- [How to build a traffic-first strategy in a fragmented search world](https://searchengineland.com/traffic-first-strategy-fragmented-search-world-457390.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-23\n - Excerpt: Ranking well doesn’t guarantee clicks. Build an SEO strategy that unifies teams, targets every SERP surface, and drives real traffic.\n- [How to make your AI-generated content sound more human](https://searchengineland.com/how-to-make-your-ai-generated-content-sound-more-human-437854.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-23\n - Excerpt: Refine your ChatGPT prompts to unlock longer, livelier, more human content – complete with tone, emotion, and storytelling that resonates.\n- [Google AI Mode now available in India](https://searchengineland.com/google-ai-mode-now-available-in-india-457411.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-24\n - Excerpt: Google's first international expansion of AI Mode goes to India, via Search Labs.\n- [Advanced agentic use cases for Digital Asset Management](https://searchengineland.com/advanced-agentic-use-cases-for-digital-asset-management-457213.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-17\n - Excerpt: Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.\n- [20250624 SEL Brief](https://searchengineland.com/20250624-sel-brief-457399.md)\n - Published: 2025-06-24\n - Last Modified: 2025-06-23\n - Excerpt: Not available\n- [New in Google Analytics: Consent Signal Ratings](https://searchengineland.com/google-analytics-consent-signal-ratings-457396.md)\n - Published: 2025-06-23\n - Last Modified: 2025-06-23\n - Excerpt: This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.\n- [Google rolls out 1st Order Promotions for Shopping Ads](https://searchengineland.com/google-1st-order-promotions-shopping-ads-457395.md)\n - Published: 2025-06-23\n - Last Modified: 2025-06-23\n - Excerpt: Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.\n- [AI agents in PPC: What to know and build today](https://searchengineland.com/ai-agents-ppc-what-to-know-build-457318.md)\n - Published: 2025-06-23\n - Last Modified: 2025-06-23\n - Excerpt: Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level.\n- [AI agents in PPC: What to know and build today](https://searchengineland.com/ai-agents-in-ppc-what-to-know-and-build-today-457318.md)\n - Published: 2025-06-23\n - Last Modified: 2025-06-23\n - Excerpt: Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level.\n- [SEO copywriting in 2025: 6 pillars for ranking and relevance](https://searchengineland.com/seo-copywriting-pillars-ranking-relevance-457295.md)\n - Published: 2025-06-23\n - Last Modified: 2025-06-23\n - Excerpt: Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic.\n- [If AI killed your SEO strategy, you didn’t have one](https://searchengineland.com/if-ai-killed-your-seo-strategy-you-didnt-have-one-455946.md)\n - Published: 2025-06-23\n - Last Modified: 2025-06-02\n - Excerpt: AI isn’t the disruptor. It’s the stress test.\n- [20250623 SEL Brief](https://searchengineland.com/20250623-sel-brief-457329.md)\n - Published: 2025-06-23\n - Last Modified: 2025-06-22\n - Excerpt: Not available\n- [SEO pioneer and content expert Jill Whalen passes away](https://searchengineland.com/seo-pioneer-and-content-expert-jill-whalen-passes-away-457346.md)\n - Published: 2025-06-22\n - Last Modified: 2025-06-22\n - Excerpt: Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ethical form of search marketing.\n- [Build rankings, authority, and AI search visibility with hyperlocal PR](https://searchengineland.com/build-rankings-authority-and-ai-search-visibility-with-hyperlocal-pr-457327.md)\n - Published: 2025-06-20\n - Last Modified: 2025-06-20\n - Excerpt: As AI search evolves, one old-school tactic is gaining new power: hyperlocal PR.\n- [44 marketing initiatives where AI alone will fail](https://searchengineland.com/44-marketing-initiatives-where-ai-alone-will-fail-457259.md)\n - Published: 2025-06-20\n - Last Modified: 2025-06-19\n - Excerpt: Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.\n- [Google Ads adds new “Conv. value (incl. predicted)” metric](https://searchengineland.com/google-ads-adds-new-conv-value-incl-predicted-metric-457292.md)\n - Published: 2025-06-20\n - Last Modified: 2025-06-20\n - Excerpt: Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.\n- [Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy](https://searchengineland.com/googl-ads-ai-powered-shopping-ecosystem-457253.md)\n - Published: 2025-06-20\n - Last Modified: 2025-06-19\n - Excerpt: Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.\n- [20250620 SEL Brief](https://searchengineland.com/20250620-sel-brief-457265.md)\n - Published: 2025-06-20\n - Last Modified: 2025-06-18\n - Excerpt: Not available\n- [Google Ads stops auto-opting search campaigns into Display Network](https://searchengineland.com/google-ads-stops-auto-opting-search-campaigns-into-display-network-457274.md)\n - Published: 2025-06-19\n - Last Modified: 2025-06-19\n - Excerpt: Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic.\n- [Google expands Commerce Media suite for brands and retailers](https://searchengineland.com/google-expands-commerce-media-suite-for-brands-and-retailers-457271.md)\n - Published: 2025-06-19\n - Last Modified: 2025-06-19\n - Excerpt: Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.\n- [20250619 SEL Brief](https://searchengineland.com/20250619-sel-brief-457216.md)\n - Published: 2025-06-19\n - Last Modified: 2025-06-18\n - Excerpt: Not available\n- [Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)](https://searchengineland.com/beyond-chatgpt-what-ai-agents-really-do-and-why-it-matters-for-customer-experience-457228.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-18\n - Excerpt: Autonomous AI is here—and it’s changing how brands connect with customers.\n- [Google updates its URL structure best practices document with added examples](https://searchengineland.com/google-updates-its-url-structure-best-practices-document-with-added-examples-457263.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-18\n - Excerpt: There was no change to how Google Search handles URLs with this document update.\n- [Google brings AI video tool Veo 3 to YouTube Shorts](https://searchengineland.com/google-brings-ai-video-tool-veo-3-to-youtube-shorts-457262.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-18\n - Excerpt: Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, transforming how ads are made.\n- [Google launches Search Live with talk and listen within Google App](https://searchengineland.com/google-launches-search-live-with-talk-and-listen-within-google-app-457224.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-18\n - Excerpt: This is available for those U.S. for users enrolled in the AI Mode experiment in Labs.\n- [Trump grants TikTok another 90-day lifeline as sale talks stall](https://searchengineland.com/trump-grants-tiktok-another-90-day-lifeline-as-sale-talks-stall-457256.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-18\n - Excerpt: President Trump’s 90-day extension keeps TikTok live in the U.S., giving advertisers continued access to one of the most valuable platforms for reaching younger audiences.\n- [Amazon and Roku join forces to reshape connected TV advertising](https://searchengineland.com/amazon-and-roku-join-forces-to-reshape-connected-tv-advertising-457257.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-18\n - Excerpt: Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value.\n- [Google Ads Maximize Clicks: Your guide to getting more traffic](https://searchengineland.com/google-ads-maximize-clicks-your-guide-to-getting-more-traffic-457176.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-17\n - Excerpt: Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding\n- [5 ways to improve PPC lead quality](https://searchengineland.com/improve-ppc-lead-quality-431009.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-17\n - Excerpt: When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.\n- [20250618 SEL Brief](https://searchengineland.com/20250618-sel-brief-457215.md)\n - Published: 2025-06-18\n - Last Modified: 2025-06-17\n - Excerpt: Not available\n- [Meta unveils generative AI tools for automated video, branding, and creative ads](https://searchengineland.com/meta-generative-ai-tools-automated-video-branding-creative-ads-457221.md)\n - Published: 2025-06-17\n - Last Modified: 2025-06-17\n - Excerpt: Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.\n- [Reddit unveils social listening tool and conversation add-ons](https://searchengineland.com/reddit-insights-conversation-summary-add-ons-457185.md)\n - Published: 2025-06-17\n - Last Modified: 2025-06-17\n - Excerpt: Reddit said its Community Intelligence tools turn 20 years of conversations into actionable insights and ad features to help brands.\n- [Target CPC bidding comes to Google Ads Demand Gen](https://searchengineland.com/target-cpc-bidding-google-demand-gen-457151.md)\n - Published: 2025-06-17\n - Last Modified: 2025-06-17\n - Excerpt: Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost.\n- [How to align your SEO strategy with the stages of buyer intent](https://searchengineland.com/align-seo-strategy-stages-buyer-intent-457044.md)\n - Published: 2025-06-17\n - Last Modified: 2025-06-16\n - Excerpt: Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.\n- [3 soft skills that are critical for SEOs in 2025](https://searchengineland.com/3-soft-skills-that-are-critical-for-seos-in-2025-457088.md)\n - Published: 2025-06-17\n - Last Modified: 2025-06-16\n - Excerpt: With AI and data everywhere, SEOs must adapt. Learn why soft skills like storytelling and audience empathy matter more than ever today.\n- [Why Google ad strength won’t predict your RSA success](https://searchengineland.com/google-ad-strength-rsa-success-457052.md)\n - Published: 2025-06-17\n - Last Modified: 2025-06-16\n - Excerpt: Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor.\n- [20250617 SEL Brief](https://searchengineland.com/20250617-sel-brief-457084.md)\n - Published: 2025-06-17\n - Last Modified: 2025-06-16\n - Excerpt: Not available\n- [Turn real-time data into smarter customer journeys](https://searchengineland.com/turn-real-time-data-into-smarter-customer-journeys-457153.md)\n - Published: 2025-06-17\n - Last Modified: 2025-06-17\n - Excerpt: This session will help you connect the dots between real-time data and real-world results.\n- [New TikTok AI tools let you generate branded videos from images, text](https://searchengineland.com/tiktok-ai-tools-auto-generate-branded-videos-457062.md)\n - Published: 2025-06-16\n - Last Modified: 2025-06-16\n - Excerpt: TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.\n- [WhatsApp adds discovery tools, ads, subscriptions](https://searchengineland.com/whatsapp-discovery-tools-ads-subscriptions-457079.md)\n - Published: 2025-06-16\n - Last Modified: 2025-06-16\n - Excerpt: WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.\n- [Google PMax, Smart Campaigns to prioritize high-intent offline conversions](https://searchengineland.com/google-pmax-smart-campaigns-prioritize-high-intent-offline-conversions-457056.md)\n - Published: 2025-06-16\n - Last Modified: 2025-06-16\n - Excerpt: Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search and Maps.\n- [Google AI Mode traffic data added to Search Console reporting](https://searchengineland.com/google-ai-mode-traffic-data-search-console-457076.md)\n - Published: 2025-06-16\n - Last Modified: 2025-06-16\n - Excerpt: AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.\n- [ChatGPT Search gets ‘smarter’ and adds image-based queries](https://searchengineland.com/chatgpt-search-smarter-image-based-queries-457063.md)\n - Published: 2025-06-16\n - Last Modified: 2025-06-16\n - Excerpt: ChatGPT search now handles complex queries better, supports image prompts, and reduces repetition. But expect overly detailed replies.\n- [Confessions of a PPC-only agency: Why we finally embraced SEO](https://searchengineland.com/confessions-ppc-only-agency-seo-456978.md)\n - Published: 2025-06-16\n - Last Modified: 2025-06-16\n - Excerpt: SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine.\n- [Confessions of a PPC-only agency: Why we finally embraced SEO](https://searchengineland.com/confessions-of-a-ppc-only-agency-why-we-finally-embraced-seo-456978.md)\n - Published: 2025-06-16\n - Last Modified: 2025-06-16\n - Excerpt: SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine.\n- [20250616 SEL Brief](https://searchengineland.com/20250616-sel-brief-457005.md)\n - Published: 2025-06-16\n - Last Modified: 2025-06-15\n - Excerpt: Not available\n- [Google tests Audio Overviews for Search results](https://searchengineland.com/google-tests-audio-overviews-for-search-results-457017.md)\n - Published: 2025-06-13\n - Last Modified: 2025-06-13\n - Excerpt: Google's Audio Overviews test offers AI-generated spoken summaries and related links directly in results for hands-free, on-the-go browsing.\n- [How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025](https://searchengineland.com/how-ai-is-reshaping-seo-challenges-opportunities-and-brand-strategies-for-2025-456926.md)\n - Published: 2025-06-13\n - Last Modified: 2025-06-13\n - Excerpt: Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?\n- [Stop sabotaging your PPC success: 13 traps that kill growth](https://searchengineland.com/sabotaging-ppc-success-456923.md)\n - Published: 2025-06-13\n - Last Modified: 2025-06-13\n - Excerpt: Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.\n- [Stop sabotaging your PPC success: 13 traps that kill growth](https://searchengineland.com/stop-sabotaging-your-ppc-success-13-traps-that-kill-growth-456923.md)\n - Published: 2025-06-13\n - Last Modified: 2025-06-13\n - Excerpt: Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.\n- [Google AI Mode finally rolling out to all users in the U.S.](https://searchengineland.com/google-ai-mode-finally-rolling-out-to-all-users-in-the-u-s-456982.md)\n - Published: 2025-06-13\n - Last Modified: 2025-06-13\n - Excerpt: Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening.\n- [20250613 SEL Brief](https://searchengineland.com/20250613-sel-brief-456964.md)\n - Published: 2025-06-13\n - Last Modified: 2025-06-12\n - Excerpt: Not available\n- [Google Lens, Discover, and Voice Search serving issues](https://searchengineland.com/google-lens-discover-and-voice-search-serving-issues-456973.md)\n - Published: 2025-06-12\n - Last Modified: 2025-06-12\n - Excerpt: Google confirmed an issue with serving content across numerous surfaces for some users. May be part of the Google Cloud outage.\n- [Google to drop support for several rich result types to simplify the search results page](https://searchengineland.com/google-to-drop-support-for-several-rich-result-types-to-simplify-the-search-results-page-456969.md)\n - Published: 2025-06-12\n - Last Modified: 2025-06-12\n - Excerpt: Specifically these will no longer be supported; Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.\n- [5 LinkedIn Ads tests to run to drive growth](https://searchengineland.com/linkedin-ads-tests-drive-growth-456893.md)\n - Published: 2025-06-12\n - Last Modified: 2025-06-11\n - Excerpt: LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.\n- [ billion lost to ad fraud: What you missed about affiliate abuse in 2025](https://searchengineland.com/84-billion-lost-to-ad-fraud-what-you-missed-about-affiliate-abuse-in-2025-456530.md)\n - Published: 2025-06-12\n - Last Modified: 2025-06-11\n - Excerpt: Your top affiliates might be stealing from you. Discover the hidden tactics behind billion in ad losses: cloaking, fake coupons, ad hijacking, and others.\n- [20250612 SEL Brief](https://searchengineland.com/20250612-sel-brief-456907.md)\n - Published: 2025-06-12\n - Last Modified: 2025-06-11\n - Excerpt: Not available\n- [Microsoft Advertising launches reporting overhaul & Performance Max updates](https://searchengineland.com/microsoft-advertising-launches-reporting-overhaul-performance-max-updates-456909.md)\n - Published: 2025-06-11\n - Last Modified: 2025-06-11\n - Excerpt: Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.\n- [Google comments on Reddit’s use of AI to translate its pages](https://searchengineland.com/google-comments-on-reddits-use-of-ai-to-translate-its-pages-456908.md)\n - Published: 2025-06-11\n - Last Modified: 2025-06-11\n - Excerpt: Google said, \"our policies do not strictly define content that has been translated by AI as spam.\"\n- [Google Display Network explained: Your quick guide to GDN](https://searchengineland.com/google-display-network-explained-456796.md)\n - Published: 2025-06-11\n - Last Modified: 2025-06-10\n - Excerpt: Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.\n- [Chunks, passages and micro-answer engine optimization wins in Google AI Mode](https://searchengineland.com/chunks-passages-and-micro-answer-engine-optimization-wins-in-google-ai-mode-456850.md)\n - Published: 2025-06-11\n - Last Modified: 2025-06-10\n - Excerpt: Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.\n- [On-page SEO in 2025: What you need to know](https://searchengineland.com/what-is-on-page-optimization-436921.md)\n - Published: 2025-06-11\n - Last Modified: 2025-06-10\n - Excerpt: Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.\n- [20250611 SEL Brief](https://searchengineland.com/20250611-sel-brief-456837.md)\n - Published: 2025-06-11\n - Last Modified: 2025-06-10\n - Excerpt: Not available\n- [Google looking to downsize search and ad units](https://searchengineland.com/google-looking-to-downsize-search-and-ad-units-456886.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-10\n - Excerpt: Reports say Google sent out an internal email offering a \"voluntary exit program\" to U.S. based employees.\n- [YouTube tests 30-second non-skippable ads in standard campaigns](https://searchengineland.com/youtube-tests-30-second-non-skippable-ads-standard-campaigns-456884.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-10\n - Excerpt: Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.\n- [ChatGPT leads on generative AI traffic share, but Google is rising](https://searchengineland.com/chatgpt-google-gen-ai-traffic-456881.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-10\n - Excerpt: Google and DeepSeek have gained ground and ChatGPT’s share of generative AI traffic started to slip, new data shows.\n- [90% of AI search traffic comes from desktop: Report](https://searchengineland.com/ai-search-traffic-desktop-report-456857.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-10\n - Excerpt: AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.\n- [Google Ads Masterclass: New rules for maximizing conversion rates](https://searchengineland.com/google-ads-masterclass-new-rules-for-maximizing-conversion-rates-456842.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-10\n - Excerpt: Why your google ads conversion rate isn’t budging—and what to do about it.\n- [Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.](https://searchengineland.com/google-stealing-international-traffic-translations-456797.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-10\n - Excerpt: Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.\n- [Google adds loyalty programs support to organization structured data](https://searchengineland.com/google-adds-loyalty-programs-support-to-organization-structured-data-456846.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-10\n - Excerpt: This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.\n- [How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation](https://searchengineland.com/google-ads-ai-tools-asset-creation-456800.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-09\n - Excerpt: Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale.\n- [How multimodal discovery is redefining SEO in the AI era](https://searchengineland.com/multimodal-discovery-redefining-seo-456816.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-09\n - Excerpt: Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.\n- [Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority](https://searchengineland.com/kelsey-libert-interview-smx-advanced-2025-456733.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-09\n - Excerpt: SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.\n- [20250610 SEL Brief](https://searchengineland.com/20250610-sel-brief-456834.md)\n - Published: 2025-06-10\n - Last Modified: 2025-06-09\n - Excerpt: Not available\n- [Trump likely will delay TikTok ban again](https://searchengineland.com/trump-likely-will-delay-tiktok-ban-again-456820.md)\n - Published: 2025-06-09\n - Last Modified: 2025-06-09\n - Excerpt: TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies.\n- [Google Ads may pause your account for manager violations](https://searchengineland.com/google-ads-pause-account-manager-violations-456815.md)\n - Published: 2025-06-09\n - Last Modified: 2025-06-09\n - Excerpt: Google Ads can pause individual accounts linked to Manager accounts that violate third-party policy. Carefully vet who manages your campaigns.\n- [Why user-generated content works well for SEO](https://searchengineland.com/user-generated-content-works-well-seo-456779.md)\n - Published: 2025-06-09\n - Last Modified: 2025-06-09\n - Excerpt: Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.\n- [SEO attribution in 2025: Why it’s broken and what you can do](https://searchengineland.com/seo-attribution-why-its-broken-what-you-can-do-456776.md)\n - Published: 2025-06-09\n - Last Modified: 2025-06-09\n - Excerpt: SEO attribution is collapsing in the AI era. Learn what's changing, why it matters, and how to rethink measurement.\n- [Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement](https://searchengineland.com/mordy-oberstein-interview-smx-advanced-2025-456730.md)\n - Published: 2025-06-09\n - Last Modified: 2025-06-06\n - Excerpt: SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.\n- [20250609 SEL Brief](https://searchengineland.com/20250609-sel-brief-456724.md)\n - Published: 2025-06-09\n - Last Modified: 2025-06-06\n - Excerpt: Not available\n- [Bug with Google Search Console Discover performance report](https://searchengineland.com/bug-with-google-search-console-discover-performance-report-456772.md)\n - Published: 2025-06-08\n - Last Modified: 2025-06-08\n - Excerpt: If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.\n- [Perplexity grows to 780 million monthly queries](https://searchengineland.com/perplexity-780-million-monthly-queries-month-456725.md)\n - Published: 2025-06-06\n - Last Modified: 2025-06-06\n - Excerpt: CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all.\n- [Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience](https://searchengineland.com/sundar-pichai-ai-mode-google-bleeding-edge-456722.md)\n - Published: 2025-06-06\n - Last Modified: 2025-06-06\n - Excerpt: Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience.\n- [James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance](https://searchengineland.com/james-brockbank-interview-smx-advanced-2025-456714.md)\n - Published: 2025-06-06\n - Last Modified: 2025-06-06\n - Excerpt: SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.\n- [Why campaign-specific goals matter in Google Ads](https://searchengineland.com/campaign-specific-goals-google-ads-456653.md)\n - Published: 2025-06-06\n - Last Modified: 2025-06-05\n - Excerpt: Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.\n- [From Video Action to Demand Gen: What’s new in YouTube Ads and how to win](https://searchengineland.com/from-video-action-to-demand-gen-whats-new-in-youtube-ads-and-how-to-win-456647.md)\n - Published: 2025-06-06\n - Last Modified: 2025-06-05\n - Excerpt: The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.\n- [20250606 SEL Brief](https://searchengineland.com/20250606-sel-brief-456666.md)\n - Published: 2025-06-06\n - Last Modified: 2025-06-05\n - Excerpt: Not available\n- [A/B test your way to search marketing success](https://searchengineland.com/a-b-test-your-way-to-search-marketing-success-456673.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-05\n - Excerpt: From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.\n- [Google updates event and recipe structured data](https://searchengineland.com/google-updates-event-and-recipe-structured-data-456669.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-05\n - Excerpt: Google removed the online event properties, added new examples and also said recipe image markup doesn't influence which image is chosen.\n- [Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again](https://searchengineland.com/dawn-anderson-interview-smx-advanced-2025-456665.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-05\n - Excerpt: SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.\n- [Google Ads API v20 adds more negative keywords, DemandGen upgrades and more](https://searchengineland.com/google-ads-api-v20-adds-more-negative-keywords-demandgen-upgrades-and-more-456662.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-05\n - Excerpt: To use some of the v20 features, you must upgrade your client libraries and client code, Google explained.\n- [Zero-click searches rise, organic clicks dip: Report](https://searchengineland.com/zero-click-searches-up-organic-clicks-down-456660.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-05\n - Excerpt: AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.\n- [Will Scott on AI content reuse, schema and semantics, and generative engine optimization](https://searchengineland.com/will-scott-interview-smx-advanced-2025-456641.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-05\n - Excerpt: SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.\n- [LLMS.txt isn’t robots.txt: It’s a treasure map for AI](https://searchengineland.com/llms-txt-isnt-robots-txt-its-a-treasure-map-for-ai-456586.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-04\n - Excerpt: Not just another SEO file – LLMS.txt curates your site’s best AI-digestible content for inference. Here's how to use it.\n- [Lead gen PPC: How to optimize for conversions and drive results](https://searchengineland.com/lead-gen-ppc-optimize-conversions-drive-results-456572.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-04\n - Excerpt: Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.\n- [The complete guide to optimizing content for SEO (with checklist)](https://searchengineland.com/seo-content-optimization-guide-445084.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-04\n - Excerpt: Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates with your audience.\n- [20250605 SEL Brief](https://searchengineland.com/20250605-sel-brief-456614.md)\n - Published: 2025-06-05\n - Last Modified: 2025-06-04\n - Excerpt: Not available\n- [The ultimate consent strategy to maximize customer opt-ins](https://searchengineland.com/the-ultimate-consent-strategy-to-maximize-customer-opt-ins-456621.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-04\n - Excerpt: Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.\n- [Google updated its ranking algorithms for explicit content videos and content.](https://searchengineland.com/google-updated-its-ranking-algorithms-for-explicit-content-videos-and-content-456617.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-04\n - Excerpt: Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well.\n- [LinkedIn launches new video ad formats, Adobe integration](https://searchengineland.com/linkedin-video-new-ad-formats-adobe-456608.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-04\n - Excerpt: LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens.\n- [Google DeepMind CEO: We’ll dominate AI search and assistants](https://searchengineland.com/google-deepmind-ceo-dominate-ai-search-assistants-456609.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-04\n - Excerpt: 'For the next two or three years, both those modes are going to be growing and necessary. We plan to dominate both,' says Demis Hassabis.\n- [Google Ads In-Market Segments: Your guide to High-Intent audiences](https://searchengineland.com/google-ads-in-market-segments-456548.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-04\n - Excerpt: Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.\n- [Google Ads In-Market Segments: Your guide to High-Intent audiences](https://searchengineland.com/google-ads-in-market-segments-your-guide-to-high-intent-audiences-456548.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-04\n - Excerpt: Learn how to use Google Ads’ in-market segments to target high-intent audiences, which campaign types support them, what to do if your niche isn’t covered, and how to overcome their limitations.\n- [How to use competitive audits for AI SERP optimization](https://searchengineland.com/competitive-audits-ai-serp-optimization-456537.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-03\n - Excerpt: Analyze competitor content, keywords, and SERP features to boost your visibility in generative AI search results.\n- [To show in Google AI Mode & AI Overviews, your page must be indexed](https://searchengineland.com/to-show-in-google-ai-mode-ai-overviews-your-page-must-be-indexed-456590.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-04\n - Excerpt: But being indexed, does not guarantee your pages will show within these AI results.\n- [Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)](https://searchengineland.com/content-invisible-ai-search-engines-456496.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-03\n - Excerpt: If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.\n- [Why SOPs are the secret weapon for small SEO teams](https://searchengineland.com/why-sops-are-the-secret-weapon-for-small-seo-teams-456489.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-03\n - Excerpt: SOPs aren't just for big teams. Discover why smart, streamlined systems are essential for small SEO operations – and how to build your own.\n- [Has double-serving made Google Ads Auction Insights obsolete?](https://searchengineland.com/has-double-serving-made-google-ads-auction-insights-obsolete-456233.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-03\n - Excerpt: Google’s update to allow double-serving is distorting impression share. Here’s why Auction Insights may no longer tell the full story.\n- [20250604 SEL Brief](https://searchengineland.com/20250604-sel-brief-456545.md)\n - Published: 2025-06-04\n - Last Modified: 2025-06-03\n - Excerpt: Not available\n- [Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI](https://searchengineland.com/dave-davies-smx-advanced-2025-interview-456538.md)\n - Published: 2025-06-03\n - Last Modified: 2025-06-03\n - Excerpt: SMX Advanced keynote speaker Dave Davies on agentic AI, LLM pitfalls, weird tech gotchas, and why generative engines are the future.\n- [Google Expands Video Ads Across Search, Shopping, and Image Tabs](https://searchengineland.com/google-expands-video-ads-across-search-shopping-image-tabs-456535.md)\n - Published: 2025-06-03\n - Last Modified: 2025-06-03\n - Excerpt: Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.\n- [LinkedIn’s new playbook taps creators as the future of B2B marketing](https://searchengineland.com/linkedin-playbook-creators-b2b-marketing-456518.md)\n - Published: 2025-06-03\n - Last Modified: 2025-06-03\n - Excerpt: LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.\n- [12 new KPIs for the generative AI search era](https://searchengineland.com/new-generative-ai-search-kpis-456497.md)\n - Published: 2025-06-03\n - Last Modified: 2025-06-03\n - Excerpt: We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?\n- [Testing AI Max in Google Ads: When to try it and when to wait](https://searchengineland.com/testing-ai-max-google-ads-when-456464.md)\n - Published: 2025-06-03\n - Last Modified: 2025-06-02\n - Excerpt: AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both together.\n- [Revisiting ‘useful content’ in the age of AI-dominated search](https://searchengineland.com/revisiting-useful-content-in-the-age-of-ai-dominated-search-456433.md)\n - Published: 2025-06-03\n - Last Modified: 2025-06-02\n - Excerpt: What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.\n- [Will Google’s AI Overviews kill the click?](https://searchengineland.com/google-ai-overviews-kill-click-456453.md)\n - Published: 2025-06-03\n - Last Modified: 2025-06-03\n - Excerpt: Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.\n- [20250603 SEL Brief](https://searchengineland.com/20250603-sel-brief-456461.md)\n - Published: 2025-06-03\n - Last Modified: 2025-06-02\n - Excerpt: Not available\n- [Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models](https://searchengineland.com/crystal-carter-interview-smx-advanced-2025-456460.md)\n - Published: 2025-06-02\n - Last Modified: 2025-06-02\n - Excerpt: SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.\n- [Microsoft hires Navah Hopkins as its new Ads Liaison](https://searchengineland.com/navah-hopkins-microsoft-ads-liaison-456431.md)\n - Published: 2025-06-02\n - Last Modified: 2025-06-02\n - Excerpt: Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.\n- [How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO](https://searchengineland.com/how-ai-mode-ai-overviews-work-patents-456346.md)\n - Published: 2025-06-02\n - Last Modified: 2025-06-02\n - Excerpt: Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the future of SEO.\n- [The ultimate Looker Studio SEO campaign dashboard for 2025](https://searchengineland.com/ultimate-looker-studio-seo-campaign-dashboard-456319.md)\n - Published: 2025-06-02\n - Last Modified: 2025-06-02\n - Excerpt: Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.\n- [Meta Ads for lead gen: What you need to know](https://searchengineland.com/meta-ads-lead-gen-what-you-need-to-know-456269.md)\n - Published: 2025-06-02\n - Last Modified: 2025-06-01\n - Excerpt: Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.\n- [AI and local search: The new rules of visibility and ROI in 2025](https://searchengineland.com/ai-local-search-visibility-roi-456272.md)\n - Published: 2025-06-02\n - Last Modified: 2025-06-01\n - Excerpt: As AI reshapes search and customer journeys, learn how to optimize your local presence for visibility in 2025.\n- [Get ready for desktop Google Discover with RollerAds](https://searchengineland.com/get-ready-for-desktop-google-discover-with-rollerads-455942.md)\n - Published: 2025-06-02\n - Last Modified: 2025-05-28\n - Excerpt: Google Discover is coming to desktop. Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.\n- [20250602 SEL Brief](https://searchengineland.com/20250602-sel-brief-456248.md)\n - Published: 2025-06-02\n - Last Modified: 2025-05-30\n - Excerpt: Not available\n- [Google begins rolling out Performance Max channel performance reporting](https://searchengineland.com/google-begins-rolling-out-performance-max-channel-performance-reporting-456251.md)\n - Published: 2025-05-30\n - Last Modified: 2025-05-30\n - Excerpt: PMax’s channel performance reporting shows advertisers how campaigns perform across Google’s networks, opening the door to smarter optimizations.\n- [Google quietly releases guide for AI Max for Search: What advertisers need to know](https://searchengineland.com/google-quietly-releases-guide-for-ai-max-for-search-what-advertisers-need-to-know-456243.md)\n - Published: 2025-05-30\n - Last Modified: 2025-05-30\n - Excerpt: Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.\n- [Google Lens coming to YouTube Shorts](https://searchengineland.com/google-lens-coming-to-youtube-shorts-456229.md)\n - Published: 2025-05-30\n - Last Modified: 2025-05-30\n - Excerpt: Google said that during the beta period, there won't be any ads.\n- [The future of B2B authority building in the AI search era](https://searchengineland.com/b2b-authority-ai-search-era-456207.md)\n - Published: 2025-05-30\n - Last Modified: 2025-05-29\n - Excerpt: With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.\n- [How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025](https://searchengineland.com/google-meta-microsoft-ads-trust-456190.md)\n - Published: 2025-05-30\n - Last Modified: 2025-05-29\n - Excerpt: Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.\n- [20250530 SEL Brief](https://searchengineland.com/20250530-sel-brief-456191.md)\n - Published: 2025-05-30\n - Last Modified: 2025-05-29\n - Excerpt: Not available\n- [Google clarifies where ads appear in AI Overviews](https://searchengineland.com/google-ai-overviews-where-ads-appear-456211.md)\n - Published: 2025-05-29\n - Last Modified: 2025-05-29\n - Excerpt: Google Ads confirmed that ads can appear either above/below or within AI Overviews, but not in both locations simultaneously.\n- [Google Ads begins rolling out AI Max for Search](https://searchengineland.com/google-ads-ai-max-search-spotted-456195.md)\n - Published: 2025-05-29\n - Last Modified: 2025-05-29\n - Excerpt: AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete in early Q3.\n- [Is it Tuesday? Google AI Overviews doesn’t know](https://searchengineland.com/is-it-tuesday-google-ai-overviews-456194.md)\n - Published: 2025-05-29\n - Last Modified: 2025-05-29\n - Excerpt: Today isn't Tuesday, it's Wednesday! No, it's isn't 2025, this year is 2025! Google AI Overviews again fail to answer simple questions.\n- [Mike King on relevance engineering and the end of SEO as we know it](https://searchengineland.com/mike-king-smx-advanced-2025-interview-456186.md)\n - Published: 2025-05-29\n - Last Modified: 2025-05-29\n - Excerpt: SMX Advanced speaker Mike King explains how AI is changing search and SEO – and why relevance engineering is the future.\n- [Global PPC and SEO co-optimization: How to audit for multinational success](https://searchengineland.com/global-ppc-seo-co-optimization-456181.md)\n - Published: 2025-05-29\n - Last Modified: 2025-05-29\n - Excerpt: Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.\n- [The Hagakure method for Google Ads management](https://searchengineland.com/hagakure-method-google-ads-management-432867.md)\n - Published: 2025-05-29\n - Last Modified: 2025-05-28\n - Excerpt: Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for better results.\n- [20250529 SEL Brief](https://searchengineland.com/20250529-sel-brief-456123.md)\n - Published: 2025-05-29\n - Last Modified: 2025-05-28\n - Excerpt: Not available\n- [Google Promoted Pins come to Maps for Demand Gen campaigns](https://searchengineland.com/google-promoted-pins-maps-demand-gen-456126.md)\n - Published: 2025-05-28\n - Last Modified: 2025-05-28\n - Excerpt: You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.\n- [AI changed search—has your content strategy kept up?](https://searchengineland.com/ai-changed-search-has-your-content-strategy-kept-up-456134.md)\n - Published: 2025-05-28\n - Last Modified: 2025-05-28\n - Excerpt: Learn how zero-click behavior and generative AI are redefining what it means to be visible in search.\n- [Google’s YouTube Insights Finder expands globally](https://searchengineland.com/youtube-insights-finder-expands-globally-456130.md)\n - Published: 2025-05-28\n - Last Modified: 2025-05-28\n - Excerpt: The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.\n- [Eric Enge on winning SEO, E-E-A-T, and adapting to AI](https://searchengineland.com/eric-enge-smx-advanced-2025-interview-456118.md)\n - Published: 2025-05-28\n - Last Modified: 2025-05-28\n - Excerpt: SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now.\n- [YouTube Ad Placements explained: In-Stream, Shorts, and In-Feed](https://searchengineland.com/youtube-ad-placements-explained-456090.md)\n - Published: 2025-05-28\n - Last Modified: 2025-05-27\n - Excerpt: Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.\n- [20250528 SEL Brief](https://searchengineland.com/20250528-sel-brief-456089.md)\n - Published: 2025-05-28\n - Last Modified: 2025-05-27\n - Excerpt: Not available\n- [Sundar Pichai defends Google’s AI search future](https://searchengineland.com/sundar-pichai-google-ai-search-future-456098.md)\n - Published: 2025-05-27\n - Last Modified: 2025-05-27\n - Excerpt: Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.\n- [Google shifts Enhanced Conversions configuration to a new GTM tag](https://searchengineland.com/google-shifts-enhanced-conversions-configuration-to-a-new-gtm-tag-456077.md)\n - Published: 2025-05-27\n - Last Modified: 2025-05-27\n - Excerpt: Google has moved Enhanced Conversions configuration to a new tag in GTM, prompting advertisers to update their setups for accurate conversion tracking.\n- [Inside the AI-powered retrieval stack – and how to win in it](https://searchengineland.com/generative-ai-powered-stack-456079.md)\n - Published: 2025-05-27\n - Last Modified: 2025-05-27\n - Excerpt: The page is dead. Long live the stack. Here's how vector databases, embeddings, and Reciprocal Rank Fusion have changed the search stack.\n- [Search is having a midlife crisis. And it’s glorious.](https://searchengineland.com/search-midlife-crisis-456074.md)\n - Published: 2025-05-27\n - Last Modified: 2025-05-27\n - Excerpt: AI didn’t kill search. It might’ve accidentally brought it back to life.\n- [5 practical SEO experiments with AI as a co-pilot](https://searchengineland.com/practical-seo-experiments-ai-as-co-pilot-456052.md)\n - Published: 2025-05-27\n - Last Modified: 2025-05-27\n - Excerpt: What if AI could assist in your SEO experiments? See how generative AI can act as a co-pilot to transform your workflows.\n- [How to improve PPC campaign performance: A checklist](https://searchengineland.com/improve-ppc-campaign-performance-checklist-433712.md)\n - Published: 2025-05-27\n - Last Modified: 2025-05-27\n - Excerpt: Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.\n- [20250527 SEL Brief](https://searchengineland.com/20250527-sel-brief-455957.md)\n - Published: 2025-05-27\n - Last Modified: 2025-05-23\n - Excerpt: Not available\n- [Google Search Console to show AI Mode performance but you won’t be able to break it out](https://searchengineland.com/google-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out-455992.md)\n - Published: 2025-05-26\n - Last Modified: 2025-05-26\n - Excerpt: The data is not yet live in the Performance reports, it is coming and like AI Overviews, you won't be able to break it out from other Google surfaces.\n- [Discord enters the Ad arena](https://searchengineland.com/discord-enters-the-ad-arena-455956.md)\n - Published: 2025-05-23\n - Last Modified: 2025-05-23\n - Excerpt: Discord’s new opt-in video ads offer brands \"guaranteed\" attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.\n- [The future of SEO as the future Google Search rolls out](https://searchengineland.com/the-future-of-seo-as-the-future-google-search-rolls-out-455954.md)\n - Published: 2025-05-23\n - Last Modified: 2025-05-23\n - Excerpt: With AI Overviews, AI Mode and Gemini becomes Google's future - where does that leave SEO - is SEO dying all over again?\n- [Google slashes Customer Match list minimums in Search Campaigns to 100 Users](https://searchengineland.com/google-slashes-customer-match-list-minimums-in-search-campaigns-to-100-users-455912.md)\n - Published: 2025-05-23\n - Last Modified: 2025-05-23\n - Excerpt: Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.\n- [Using ChatGPT’s Advanced Data Analysis feature for PPC](https://searchengineland.com/ppc-chatgpt-advanced-data-analysis-plugin-431103.md)\n - Published: 2025-05-23\n - Last Modified: 2025-05-22\n - Excerpt: Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.\n- [There are more than 4 types of search intent](https://searchengineland.com/search-intent-more-types-430814.md)\n - Published: 2025-05-23\n - Last Modified: 2025-05-22\n - Excerpt: Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts.\n- [20250523 SEL Brief](https://searchengineland.com/20250523-sel-brief-455911.md)\n - Published: 2025-05-23\n - Last Modified: 2025-05-22\n - Excerpt: Not available\n- [LLMs, AI Overviews may be quietly driving homepage traffic: Report](https://searchengineland.com/llm-ai-overviews-homepage-traffic-455904.md)\n - Published: 2025-05-22\n - Last Modified: 2025-05-22\n - Excerpt: Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.\n- [Ads arrive in Google AI Overviews – here’s what they look like](https://searchengineland.com/google-ads-ai-overviews-spotted-455889.md)\n - Published: 2025-05-22\n - Last Modified: 2025-05-22\n - Excerpt: The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will perform.\n- [Google Ads best practices: The good, the bad and the balancing act](https://searchengineland.com/google-ads-best-practices-good-bad-balancing-act-433821.md)\n - Published: 2025-05-22\n - Last Modified: 2025-05-22\n - Excerpt: Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.\n- [Google AI Mode traffic is untrackable](https://searchengineland.com/googles-ai-mode-traffic-untrackable-455883.md)\n - Published: 2025-05-22\n - Last Modified: 2025-05-22\n - Excerpt: Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?\n- [AI visibility: An execution problem in the making](https://searchengineland.com/ai-visibility-aexecution-problem-455846.md)\n - Published: 2025-05-22\n - Last Modified: 2025-05-21\n - Excerpt: AI discovery systems don’t crawl like Google. Learn the execution pitfalls keeping your brand invisible to LLMs.\n- [Why Google the AI Mode tab is always on the left](https://searchengineland.com/why-google-the-ai-mode-tab-is-always-on-the-left-455878.md)\n - Published: 2025-05-22\n - Last Modified: 2025-05-22\n - Excerpt: Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.\n- [Understanding and resolving ‘Discovered – currently not indexed’](https://searchengineland.com/understanding-resolving-discovered-currently-not-indexed-392659.md)\n - Published: 2025-05-22\n - Last Modified: 2025-05-21\n - Excerpt: Learn potential reasons why you're seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.\n- [20250522 SEL Brief](https://searchengineland.com/20250522-sel-brief-455858.md)\n - Published: 2025-05-22\n - Last Modified: 2025-05-21\n - Excerpt: Not available\n- [20250521 SEL Brief](https://searchengineland.com/20250521-sel-brief-455737.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Not available\n- [Google Marketing Live 2025: Everything you need to know](https://searchengineland.com/google-marketing-live-2025-recap-455802.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Here is the recap of Google's event of AI updates all about connecting earlier with customers, creating dynamic content, and developing a fellow advertising expert.\n- [Google expands ads in AI Overviews, AI Mode to desktop](https://searchengineland.com/google-ads-ai-overviews-ai-mode-desktop-455733.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google's expansion of Search and Shopping ads opens new opportunities for businesses to reach users during early, discovery moments.\n- [New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings](https://searchengineland.com/google-ai-tools-creative-ads-video-campaigns-brand-listings-455748.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform.\n- [Google unveils Smart Bidding Exploration](https://searchengineland.com/google-smart-bidding-exploration-455756.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google’s Smart Bidding Exploration uses AI and flexible ROAS targets to help capture more conversions by unlocking untapped search queries.\n- [Google unveils new tools for testing, measurement, data](https://searchengineland.com/google-tools-testing-measurement-data-455760.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.\n- [Google is putting agentic tools in Ads and Analytics](https://searchengineland.com/google-ads-analytics-agentic-tools-455788.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and trends.\n- [Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome](https://searchengineland.com/google-marketing-advisor-chrome-455796.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.\n- [Google shares 8 ways to be successful with AI Search experiences](https://searchengineland.com/google-ai-search-experiences-success-455845.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.\n- [Google Ads rolls out new Performance Max image optimization features](https://searchengineland.com/google-image-optimization-features-performance-max-455805.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals.\n- [Google Ads rolls out new image optimization features for Performance Max campaigns](https://searchengineland.com/google-ads-rolls-out-new-image-optimization-features-for-performance-max-campaigns-455805.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals.\n- [The modern SEO: Researcher, strategist and project manager](https://searchengineland.com/the-modern-seo-researcher-strategist-and-project-manager-455711.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-20\n - Excerpt: The SEO of 2025 wears many hats: strategist, researcher, collaborator. This is the new SEO mandate – and how to stay relevant.\n- [Google Ads headlines: Your guide to create clickable and converting ads](https://searchengineland.com/google-ads-headlines-guide-455715.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-20\n - Excerpt: Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types.\n- [How to audit your brand using search data](https://searchengineland.com/audit-brand-search-data-455738.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.\n- [5 ways marketers are actually using AI to get more done](https://searchengineland.com/5-ways-marketers-are-actually-using-ai-to-get-more-done-455765.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-21\n - Excerpt: See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic.\n- [How to use Google Gemini for better SEO](https://searchengineland.com/use-google-gemini-seo-433357.md)\n - Published: 2025-05-21\n - Last Modified: 2025-05-20\n - Excerpt: Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis.\n- [Google Search adds AI try-on, previews agentic checkout](https://searchengineland.com/google-search-ai-try-on-agentic-checkout-455716.md)\n - Published: 2025-05-20\n - Last Modified: 2025-05-20\n - Excerpt: Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking.\n- [Google Search goes ‘Live’ with real-time camera help](https://searchengineland.com/google-search-live-455709.md)\n - Published: 2025-05-20\n - Last Modified: 2025-05-20\n - Excerpt: Google Search Live will offer explanations, suggestions, and links based on what you see in real time via your camera.\n- [Google launches AI Mode to all U.S. searchers with new features](https://searchengineland.com/google-ai-mode-us-searchers-455654.md)\n - Published: 2025-05-20\n - Last Modified: 2025-05-20\n - Excerpt: Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs.\n- [Google AI Overviews expand to more users](https://searchengineland.com/google-ai-overviews-expands-to-more-users-455651.md)\n - Published: 2025-05-20\n - Last Modified: 2025-05-20\n - Excerpt: Google's AI-generated answers are now available in 200+ countries and territories and in more than 40 languages.\n- [Google Ads costs rise again, but conversions improve: Report](https://searchengineland.com/google-ads-costs-rise-again-but-conversions-improve-report-455663.md)\n - Published: 2025-05-20\n - Last Modified: 2025-05-20\n - Excerpt: Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses.\n- [How to use Google Gemini for better SEO](https://searchengineland.com/use-google-bard-seo-433357.md)\n - Published: 2023-10-23\n - Last Modified: 2025-05-20\n - Excerpt: Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis.\n- [Link building in 2025: 12 ways to win or fail](https://searchengineland.com/link-building-win-fail-430176.md)\n - Published: 2025-05-20\n - Last Modified: 2025-05-19\n - Excerpt: Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices.\n- [Top 10 PPC tools you should be using in 2025](https://searchengineland.com/top-tools-ppc-agencies-435571.md)\n - Published: 2025-05-20\n - Last Modified: 2025-05-19\n - Excerpt: Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.\n- [20250520 SEL Brief](https://searchengineland.com/20250520-sel-brief-455662.md)\n - Published: 2025-05-20\n - Last Modified: 2025-05-19\n - Excerpt: Not available\n- [IndexNow helps with faster indexing of product updates and shopping ads](https://searchengineland.com/indexnow-helps-with-faster-indexing-of-product-updates-and-shopping-ads-455670.md)\n - Published: 2025-05-19\n - Last Modified: 2025-05-19\n - Excerpt: Plus, Amazon and Shopify both now support IndexNow.\n- [Google Ads bug stalls spending for New Customer Acquisition](https://searchengineland.com/google-ads-bug-new-customer-acquisition-455656.md)\n - Published: 2025-05-19\n - Last Modified: 2025-05-19\n - Excerpt: A Google Ads bug started May 15, disrupting performance for advertisers focused solely on acquiring new customers.\n- [Google Discover on desktop now available in some countries](https://searchengineland.com/google-discover-desktop-available-some-countries-455645.md)\n - Published: 2025-05-19\n - Last Modified: 2025-05-19\n - Excerpt: Google Discover is rolling out to desktop, which could be a big traffic win for publishers hurt by AI Overviews and generative AI.\n- [How to blend AI and human input in your content approach](https://searchengineland.com/blend-ai-human-input-content-approach-455642.md)\n - Published: 2025-05-19\n - Last Modified: 2025-05-19\n - Excerpt: Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.\n- [How AI changes how we respond to negative reviews and comments](https://searchengineland.com/ai-changes-negative-reviews-comments-management-455637.md)\n - Published: 2025-05-19\n - Last Modified: 2025-05-19\n - Excerpt: Negative feedback can damage your brand, but AI is making it easier to respond with empathy and consistency at scale. Here’s how it works.\n- [20250519 SEL Brief](https://searchengineland.com/20250519-sel-brief-455590.md)\n - Published: 2025-05-19\n - Last Modified: 2025-05-16\n - Excerpt: Not available\n- [Google AI Max for Search campaigns: New insights from Ginny Marvin](https://searchengineland.com/googles-ai-max-search-ginny-marvin-455582.md)\n - Published: 2025-05-16\n - Last Modified: 2025-05-16\n - Excerpt: Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to know.\n- [Temu pulled its ads – here’s what happened next](https://searchengineland.com/temu-turned-off-ads-what-happened-455579.md)\n - Published: 2025-05-16\n - Last Modified: 2025-05-16\n - Excerpt: Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, it gave Etsy and other retailers more power.\n- [How AI shapes Google’s Search Ads rankings revealed in trial exhibit](https://searchengineland.com/ai-google-search-ads-rankings-455520.md)\n - Published: 2025-05-16\n - Last Modified: 2025-05-16\n - Excerpt: Learn how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.\n- [The decline of ecommerce search ads: Are shopping campaigns to blame?](https://searchengineland.com/the-decline-of-ecommerce-search-ads-are-shopping-campaigns-to-blame-455513.md)\n - Published: 2025-05-16\n - Last Modified: 2025-05-15\n - Excerpt: Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.\n- [12 skills every SEO specialist must master by 2026](https://searchengineland.com/seo-specialist-skills-master-455490.md)\n - Published: 2025-05-16\n - Last Modified: 2025-05-15\n - Excerpt: SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.\n- [Why PR is becoming more essential for AI search visibility](https://searchengineland.com/why-pr-is-becoming-more-essential-for-ai-search-visibility-455497.md)\n - Published: 2025-05-16\n - Last Modified: 2025-05-15\n - Excerpt: In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.\n- [20250516 SEL Brief](https://searchengineland.com/20250516-sel-brief-455510.md)\n - Published: 2025-05-16\n - Last Modified: 2025-05-15\n - Excerpt: Not available\n- [Straight from the source: 2025 Search Engine Land Awards judges reveal what makes an application award-worthy](https://searchengineland.com/straight-from-the-source-2025-search-engine-land-awards-judges-reveal-what-makes-an-application-award-worthy-455512.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-15\n - Excerpt: Don't miss your chance to take home the highest honor in search.\n- [Most users only read a third of Google’s AI Overviews: Study](https://searchengineland.com/google-ai-overviews-user-behavior-study-455511.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-15\n - Excerpt: Most users skim AI Overviews, rarely click citations, and turn to Reddit for social proof, a new UX study finds.\n- [Google rolls out ‘Ads funded by’ labels in search results](https://searchengineland.com/google-ads-funded-by-labels-455495.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-15\n - Excerpt: The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment profile name as the payer name.\n- [New Google AI Overviews data: Search clicks fell 30% in last year](https://searchengineland.com/google-ai-overviews-search-clicks-fell-report-455498.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-15\n - Excerpt: Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.\n- [YouTube unveils new shopping ads for TV viewers](https://searchengineland.com/youtube-new-shopping-ads-tv-viewers-455484.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-15\n - Excerpt: YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.\n- [2025 will redefine loyalty. Here’s what that means for brands.](https://searchengineland.com/2025-will-redefine-loyalty-heres-what-that-means-for-brands-455433.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-15\n - Excerpt: New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?\n- [How to measure SEO success when AI is changing search](https://searchengineland.com/how-to-measure-seo-success-when-ai-is-changing-search-455421.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-14\n - Excerpt: Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.\n- [Google Performance Max: Everything you need to know](https://searchengineland.com/google-performance-max-431821.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-14\n - Excerpt: Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.\n- [6 tactical ways to responsibly use AI for everyday SEO](https://searchengineland.com/everyday-seo-use-ai-responsibly-455401.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-14\n - Excerpt: Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.\n- [20250515 SEL Brief](https://searchengineland.com/20250515-sel-brief-455419.md)\n - Published: 2025-05-15\n - Last Modified: 2025-05-14\n - Excerpt: Not available\n- [Email leak: Google’s ‘Power Pair’ push in 2024 met with advertiser skepticism](https://searchengineland.com/googles-power-pair-push-advertiser-skepticism-455399.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-14\n - Excerpt: Emails showed Google's aggressive push for its 'Power Pair' AI campaigm raised concerns about the company's disconnect with user preferences.\n- [There is a growing spam problem in Google AI Overviews](https://searchengineland.com/google-ai-overviews-growing-spam-problem-455402.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-14\n - Excerpt: For years, Google was known for crushing spam. Now, it's highlighting it in the most prominent position in its search results: AI Overviews.\n- [Google Ads adds device targeting to Performance Max campaigns](https://searchengineland.com/google-ads-device-targeting-performance-max-455395.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-14\n - Excerpt: The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and TVs.\n- [The rise of ‘like hat’ SEO: When attention replaces outcomes](https://searchengineland.com/like-hat-seo-455366.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-13\n - Excerpt: The industry is flooded with viral claims and zero context. Here's how to see through the noise and find real expertise.\n- [Shocking 56% CTR drop: AI Overviews gut Mail Online’s search traffic](https://searchengineland.com/google-ai-overviews-mail-online-ctr-drop-455393.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-14\n - Excerpt: Mail Online's Carly Steven warns that the impact of Google AI Overviews on traffic is dramatic, and search traffic will inevitably decline.\n- [Google Ads Audience Builder: What the heck is that?](https://searchengineland.com/google-ads-audience-builder-455351.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-13\n - Excerpt: Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and PMax campaigns.\n- [Dynamic landing pages: What works, what fails, and how to test](https://searchengineland.com/dynamic-landing-pages-work-fail-test-455370.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-13\n - Excerpt: Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently.\n- [Why Google reviews will power up your local SEO in 2025](https://searchengineland.com/google-reviews-local-seo-unleash-potential-429883.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-13\n - Excerpt: Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy.\n- [20250514 SEL Brief](https://searchengineland.com/20250514-sel-brief-455374.md)\n - Published: 2025-05-14\n - Last Modified: 2025-05-13\n - Excerpt: Not available\n- [Google Ads Performance Max image optimization now rolling out](https://searchengineland.com/google-ads-image-optimization-pmax-455368.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-13\n - Excerpt: Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.\n- [Google’s ABC ranking signals: What top search engineers revealed](https://searchengineland.com/google-abc-ranking-signals-455360.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-13\n - Excerpt: New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.\n- [Google Business Profiles launches “What’s Happening”](https://searchengineland.com/google-business-profiles-launches-whats-happening-455357.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-13\n - Excerpt: Google said this feature \"puts your timely updates, like \"Today's Special\" or \"Live Music on Saturday,\" front and center, driving immediate engagement\"\n- [Google faces billion in EU civil claims after Shopping antitrust fine](https://searchengineland.com/google-eu-civil-claims-shopping-antitrust-fine-455352.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-13\n - Excerpt: The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility.\n- [Relevance is the new ranking signal: How AI search redefines optimization](https://searchengineland.com/relevance-is-the-new-ranking-signal-how-ai-search-redefines-optimization-455316.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-12\n - Excerpt: In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen.\n- [Value-based bidding: Why it’s key to boosting your Google Ads](https://searchengineland.com/value-based-bidding-boost-google-ads-437240.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-12\n - Excerpt: Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall profitability.\n- [Rethinking Meta Ads AI: Best practices for better results](https://searchengineland.com/meta-ads-ai-best-practices-better-results-455324.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-13\n - Excerpt: Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.\n- [RAG: The most important AI tool marketers have never heard of](https://searchengineland.com/rag-the-most-important-ai-tool-marketers-have-never-heard-of-454921.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-09\n - Excerpt: Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential.\n- [20250513 SEL Brief](https://searchengineland.com/20250513-sel-brief-455346.md)\n - Published: 2025-05-13\n - Last Modified: 2025-05-12\n - Excerpt: Not available\n- [Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?](https://searchengineland.com/benchmark-report-23-9-more-email-sends-50-higher-engagement-whats-driving-the-change-455350.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-12\n - Excerpt: Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.\n- [Google Search traffic decline is inevitable, execs say](https://searchengineland.com/google-search-traffic-decline-inevitable-455345.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-12\n - Excerpt: Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document.\n- [Google’s .7 billion legal storm: Sued in Italy, pays in Texas](https://searchengineland.com/google-billions-italy-texas-455340.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-12\n - Excerpt: Google is facing a new .3 billion antitrust lawsuit in Italy as it settles a ## List of Posts\n\n.4 billion privacy settlement in Texas.\n- [AI Max: Google’s new AI ad tool, explained](https://searchengineland.com/google-ai-max-explained-455331.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-12\n - Excerpt: A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance control.\n- [LLM traffic not as engaged as organic traffic: Study](https://searchengineland.com/llm-organic-traffic-engagement-study-455328.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-12\n - Excerpt: The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher quality than organic search.\n- [Google updates image SEO best practices to say use the same image URL for same image across your pages](https://searchengineland.com/google-updates-image-seo-best-practices-to-say-use-the-same-image-url-for-same-image-across-your-pages-455329.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-12\n - Excerpt: Some sites may use a different image file name URL for an image they use on multiple pages, Google says not to do this to save with your crawl budget.\n- [TikTok launches ## List of Posts\n\nM ad credit program to boost U.S. small businesses](https://searchengineland.com/tiktok-launches-1m-ad-credit-program-to-boost-u-s-small-businesses-455309.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-12\n - Excerpt: TikTok is launching nationwide support programs to help U.S. small businesses grow their presence on the platform during Small Business Month.\n- [SEO in an AI-powered world: What changed in just a year](https://searchengineland.com/seo-in-an-ai-powered-world-what-changed-in-just-a-year-455269.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-09\n - Excerpt: What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.\n- [How to get cited by AI: SEO insights from 8,000 AI citations](https://searchengineland.com/how-to-get-cited-by-ai-seo-insights-from-8000-ai-citations-455284.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-12\n - Excerpt: From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.\n- [16 reasons why your page isn’t ranking on Google](https://searchengineland.com/why-page-isnt-ranking-google-438882.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-09\n - Excerpt: Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and how to address them systematically.\n- [20250512 SEL Brief](https://searchengineland.com/20250512-sel-brief-455302.md)\n - Published: 2025-05-12\n - Last Modified: 2025-05-09\n - Excerpt: Not available\n- [Cross-channel personalization: what works now across generations and channels](https://searchengineland.com/cross-channel-personalization-what-works-now-across-generations-and-channels-455292.md)\n - Published: 2025-05-09\n - Last Modified: 2025-05-09\n - Excerpt: From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.\n- [Google Ads AI Max: Automation with a side of anxiety](https://searchengineland.com/google-ads-ai-max-automation-anxiety-455251.md)\n - Published: 2025-05-09\n - Last Modified: 2025-05-08\n - Excerpt: Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity.\n- [Jerry Dischler leaves Google after nearly 20 years](https://searchengineland.com/jerry-dischler-leaves-google-after-nearly-20-years-455268.md)\n - Published: 2025-05-09\n - Last Modified: 2025-05-09\n - Excerpt: Jerry Dischler was the former Google Ads boss, who recently stepped down from that position.\n- [Enterprise SEO is built to bleed – Here’s how to build it right](https://searchengineland.com/enterprise-seo-is-built-to-bleed-heres-how-to-build-it-right-455222.md)\n - Published: 2025-05-09\n - Last Modified: 2025-05-08\n - Excerpt: Traffic loss isn’t just Google's fault. Enterprise SEO is bleeding revenue from internal execution gaps and most don’t even see it happening.\n- [Ad strength in Google Ads: Why Average is better than Excellent](https://searchengineland.com/ad-strength-google-ads-average-excellent-455202.md)\n - Published: 2025-05-09\n - Last Modified: 2025-05-08\n - Excerpt: Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.\n- [Set your content playbook on fire: Why the old SEO game is over](https://searchengineland.com/set-your-content-playbook-on-fire-why-the-old-seo-game-is-over-455218.md)\n - Published: 2025-05-09\n - Last Modified: 2025-05-08\n - Excerpt: Search is changing fast. Zero-click answers, AI content, and solved queries threaten your strategy. Here's how to future-proof your approach.\n- [20250509 SEL Brief](https://searchengineland.com/20250509-sel-brief-455247.md)\n - Published: 2025-05-09\n - Last Modified: 2025-05-08\n - Excerpt: Not available\n- [Google to deprecate structured data files v7 by November](https://searchengineland.com/google-deprecate-structured-data-files-v7-455174.md)\n - Published: 2025-05-08\n - Last Modified: 2025-05-08\n - Excerpt: Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid disruptions.\n- [Google says it is 20 times better at catching scams in Google Search](https://searchengineland.com/google-says-it-is-20-times-better-at-catching-scams-in-google-search-455120.md)\n - Published: 2025-05-08\n - Last Modified: 2025-05-07\n - Excerpt: And is able to block more than 80% of fake phone number scams within Google Search.\n- [How to fix technical SEO issues on client-side React apps](https://searchengineland.com/how-to-fix-technical-seo-issues-on-client-side-react-apps-455124.md)\n - Published: 2025-05-08\n - Last Modified: 2025-05-07\n - Excerpt: Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares.\n- [Google Analytics real time reporting buggy?](https://searchengineland.com/google-analytics-real-time-reporting-buggy-455206.md)\n - Published: 2025-05-08\n - Last Modified: 2025-05-08\n - Excerpt: You are not alone, many sites are noticing weird GA4 real time data right now.\n- [Vibe coding with AI tools: A marketer’s guide](https://searchengineland.com/vibe-coding-with-ai-tools-a-marketers-guide-455134.md)\n - Published: 2025-05-08\n - Last Modified: 2025-05-07\n - Excerpt: You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development at scale.\n- [Strategic PPC moves to offset traffic loss from zero-click search](https://searchengineland.com/strategic-ppc-moves-to-offset-traffic-loss-from-zero-click-search-455122.md)\n - Published: 2025-05-08\n - Last Modified: 2025-05-07\n - Excerpt: As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge the gap.\n- [20250508 SEL Brief](https://searchengineland.com/20250508-sel-brief-455167.md)\n - Published: 2025-05-08\n - Last Modified: 2025-05-07\n - Excerpt: Not available\n- [Google Ads Manager data issue under investigation](https://searchengineland.com/google-ads-manager-data-issue-under-investigation-455175.md)\n - Published: 2025-05-07\n - Last Modified: 2025-05-07\n - Excerpt: Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting report accuracy for that period.\n- [Google searches in Apple’s Safari fall for first time in 22 years](https://searchengineland.com/google-searches-apple-safari-fall-455161.md)\n - Published: 2025-05-07\n - Last Modified: 2025-05-07\n - Excerpt: Google’s grip on search is showing cracks — and Apple’s already planning for what comes next.\n- [Cloudflare CEO: AI is killing the business model of the web](https://searchengineland.com/ai-killing-web-business-model-455157.md)\n - Published: 2025-05-07\n - Last Modified: 2025-05-07\n - Excerpt: Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Andrew Prince.\n- [Is Google really getting worse? (Actually, it’s complicated)](https://searchengineland.com/is-google-really-getting-worse-actually-its-complicated-455079.md)\n - Published: 2025-05-07\n - Last Modified: 2025-05-07\n - Excerpt: Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search experience.\n- [Google Ads Keyword Planner: What you need to know](https://searchengineland.com/google-ads-keyword-planner-455058.md)\n - Published: 2025-05-07\n - Last Modified: 2025-05-06\n - Excerpt: Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.\n- [BigQuery for PPC: Unlock deeper insights and better results](https://searchengineland.com/bigquery-for-ppc-unlock-deeper-insights-and-better-results-455046.md)\n - Published: 2025-05-07\n - Last Modified: 2025-05-06\n - Excerpt: Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.\n- [What to do when AI Overviews take the spotlight in search](https://searchengineland.com/what-to-do-when-ai-overviews-take-the-spotlight-in-search-455056.md)\n - Published: 2025-05-07\n - Last Modified: 2025-05-06\n - Excerpt: When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts.\n- [20250507 SEL Brief](https://searchengineland.com/20250507-sel-brief-455075.md)\n - Published: 2025-05-07\n - Last Modified: 2025-05-06\n - Excerpt: Not available\n- [7 ways to put behavioral marketing to work—starting now](https://searchengineland.com/7-ways-to-put-behavioral-marketing-to-work-starting-now-455090.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-06\n - Excerpt: This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results—without compromising trust.\n- [U.S. pushes for Google ad business breakup](https://searchengineland.com/us-google-ad-business-breakup-455066.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-06\n - Excerpt: A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.\n- [How ChatGPT search chooses what products and merchants rank](https://searchengineland.com/chatgpt-search-ranking-products-merchants-455072.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-06\n - Excerpt: ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.\n- [Win the customer experience race with the right martech solutions](https://searchengineland.com/how-to-deliver-on-what-you-promise-433310.md)\n - Published: 2023-10-25\n - Last Modified: 2025-05-06\n - Excerpt: How and when you invest in partnerships will move you from second place to center stage.\n- [What LLMs link to and why it matters for your brand](https://searchengineland.com/what-llms-link-to-and-why-it-matters-for-your-brand-454971.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-05\n - Excerpt: Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond.\n- [Google AI Overviews now show on 13% of searches: Study](https://searchengineland.com/google-ai-overviews-13-searches-455057.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-06\n - Excerpt: 88% of Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.\n- [The future of identity in a cookieless world](https://searchengineland.com/the-future-of-identity-in-a-cookieless-world-332335.md)\n - Published: 2020-04-07\n - Last Modified: 2025-05-06\n - Excerpt: Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.\n- [Trade cookies for control of your identity program](https://searchengineland.com/trade-cookies-for-control-of-your-identity-program-348452.md)\n - Published: 2021-05-10\n - Last Modified: 2025-05-06\n - Excerpt: Brands need people, and people need brands. Do they need third-party cookies to connect?\n- [Making first-party data your first priority moving forward](https://searchengineland.com/making-first-party-data-your-first-priority-moving-forward-349335.md)\n - Published: 2021-06-10\n - Last Modified: 2025-05-06\n - Excerpt: The demise of third-party cookies brings the opportunity to close the gap in consumer insights.\n- [Seizing your data destiny: Google delays third-party cookie phase-out](https://searchengineland.com/seizing-your-data-destiny-google-delays-third-party-cookie-phase-out-350295.md)\n - Published: 2021-07-14\n - Last Modified: 2025-05-06\n - Excerpt: As it turns out, third-party cookies are a tougher cookie than we thought.\n- [Is your brand facing an identity crisis?](https://searchengineland.com/is-your-brand-facing-an-identity-crisis-351387.md)\n - Published: 2021-08-25\n - Last Modified: 2025-05-06\n - Excerpt: People want to go where somebody knows their name. \nIdentity makes it happen for brands, and getting it right drives personalization and trust.\n- [Why creator-led content marketing is the new standard in search](https://searchengineland.com/creator-led-content-marketing-future-of-search-428185.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-05\n - Excerpt: From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond.\n- [Google Ads announces AI Max for Search campaigns beta](https://searchengineland.com/google-ads-ai-max-search-454980.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-05\n - Excerpt: Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.\n- [10 ways to leverage generative AI for advanced SEO](https://searchengineland.com/generative-ai-advanced-seo-435451.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-05\n - Excerpt: Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.\n- [20250506 SEL Brief](https://searchengineland.com/20250506-sel-brief-454986.md)\n - Published: 2025-05-06\n - Last Modified: 2025-05-05\n - Excerpt: Not available\n- [What AI adoption in market research means for agency and brand marketers](https://searchengineland.com/what-ai-adoption-in-market-research-means-for-agency-and-brand-marketers-455012.md)\n - Published: 2025-05-05\n - Last Modified: 2025-05-05\n - Excerpt: Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.\n- [How to test UGC and EGC ads in Meta campaigns](https://searchengineland.com/test-ugc-egc-ads-meta-campaigns-454940.md)\n - Published: 2025-05-05\n - Last Modified: 2025-05-05\n - Excerpt: Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.\n- [PPC tracking: How to eliminate duplicate conversions](https://searchengineland.com/ppc-tracking-eliminate-duplicate-conversions-454937.md)\n - Published: 2025-05-05\n - Last Modified: 2025-05-04\n - Excerpt: Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.\n- [7 SEO tests to help improve traffic, engagement, and conversions](https://searchengineland.com/seo-tests-improve-traffic-engagement-conversions-454934.md)\n - Published: 2025-05-05\n - Last Modified: 2025-05-04\n - Excerpt: Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.\n- [The 7 habits of highly effective people is a blueprint for the Positionless Marketer](https://searchengineland.com/the-7-habits-of-highly-effective-people-is-a-blueprint-for-the-positionless-marketer-454718.md)\n - Published: 2025-05-05\n - Last Modified: 2025-04-30\n - Excerpt: The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.\n- [20250505 SEL Brief](https://searchengineland.com/20250505-sel-brief-454929.md)\n - Published: 2025-05-05\n - Last Modified: 2025-05-02\n - Excerpt: Not available\n- [Google Ads expands Search Themes limit in Performance Max](https://searchengineland.com/google-ads-expands-search-themes-limit-in-performance-max-454925.md)\n - Published: 2025-05-02\n - Last Modified: 2025-05-02\n - Excerpt: Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.\n- [Advertisers react to Google’s Performance Max Channel, Asset & Search Insight update](https://searchengineland.com/advertisers-react-to-googles-performance-max-channel-update-454920.md)\n - Published: 2025-05-02\n - Last Modified: 2025-05-02\n - Excerpt: Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection.\n- [Google launches first-party data setup, iOS app conversion tracking tools](https://searchengineland.com/google-first-party-data-setup-tools-454917.md)\n - Published: 2025-05-02\n - Last Modified: 2025-05-01\n - Excerpt: Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.\n- [Want to beat AI Overviews? Produce unmistakably human content](https://searchengineland.com/want-to-beat-ai-overviews-produce-unmistakably-human-content-454901.md)\n - Published: 2025-05-02\n - Last Modified: 2025-05-01\n - Excerpt: Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.\n- [How does ChatGPT conduct local searches?](https://searchengineland.com/how-does-chatgpt-conduct-local-searches-454894.md)\n - Published: 2025-05-02\n - Last Modified: 2025-05-01\n - Excerpt: ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.\n- [How Model Context Protocol is shaping the future of AI and search marketing](https://searchengineland.com/mcp-future-ai-search-marketing-454865.md)\n - Published: 2025-05-02\n - Last Modified: 2025-05-01\n - Excerpt: MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with users.\n- [20250502 SEL Brief](https://searchengineland.com/20250502-sel-brief-454914.md)\n - Published: 2025-05-02\n - Last Modified: 2025-05-01\n - Excerpt: Not available\n- [Survey: 36% of consumers start searching on Pinterest, not Google](https://searchengineland.com/pinterest-google-search-consumer-survey-454916.md)\n - Published: 2025-05-01\n - Last Modified: 2025-05-01\n - Excerpt: Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.\n- [Google adds to its transparency rules for who is paying for ads](https://searchengineland.com/google-adds-to-its-transparency-rules-for-who-is-paying-for-ads-454899.md)\n - Published: 2025-05-01\n - Last Modified: 2025-05-01\n - Excerpt: Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public identity.\n- [AI Overviews data: Google visits are up but engagement is falling](https://searchengineland.com/ai-overviews-data-google-visits-are-up-but-engagement-is-falling-454911.md)\n - Published: 2025-05-01\n - Last Modified: 2025-05-01\n - Excerpt: Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.\n- [Google is testing ads in third-party AI chatbot conversations](https://searchengineland.com/google-test-ai-chatbot-chats-ads-454891.md)\n - Published: 2025-05-01\n - Last Modified: 2025-05-01\n - Excerpt: Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.\n- [Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel](https://searchengineland.com/google-al-mode-being-tested-outside-of-labs-drops-waitlist-adds-product-and-place-cards-history-panel-454887.md)\n - Published: 2025-05-01\n - Last Modified: 2025-04-30\n - Excerpt: Google is getting serious with AI Mode by adding new features but also testing it in the wild.\n- [Google changed 76% of title tags in Q1 2025 – Here’s what that means](https://searchengineland.com/google-changed-76-of-title-tags-in-q1-2025-heres-what-that-means-454847.md)\n - Published: 2025-05-01\n - Last Modified: 2025-04-30\n - Excerpt: Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents.\n- [Your top B2B YouTube ads questions – answered](https://searchengineland.com/youtube-ads-b2b-questions-454859.md)\n - Published: 2025-05-01\n - Last Modified: 2025-04-30\n - Excerpt: YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.\n- [Localization in Google Ads: How to structure multi-market campaigns](https://searchengineland.com/localization-google-ads-multi-market-campaigns-454745.md)\n - Published: 2025-05-01\n - Last Modified: 2025-04-30\n - Excerpt: From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.\n- [20250501 SEL Brief](https://searchengineland.com/20250501-sel-brief-454878.md)\n - Published: 2025-05-01\n - Last Modified: 2025-04-30\n - Excerpt: Not available\n- [20250430 SEL Brief](https://searchengineland.com/20250430-sel-brief-454781.md)\n - Published: 2025-04-30\n - Last Modified: 2025-04-30\n - Excerpt: Not available\n- [Google Merchant Center adds AI-powered product filtering](https://searchengineland.com/google-merchant-center-ai-powered-product-filtering-454864.md)\n - Published: 2025-04-30\n - Last Modified: 2025-04-30\n - Excerpt: Google's new filtering makes it easier for advertisers to spot and fix product feed issues that impact performance.\n- [Sundar Pichai warns of ‘extraordinary’ risk to Google Search](https://searchengineland.com/sundar-pichai-extraordinary-risk-google-search-454869.md)\n - Published: 2025-04-30\n - Last Modified: 2025-04-30\n - Excerpt: Alphabet's CEO warns the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web.\n- [Google massively expanding AI Overviews for travel, entertainment](https://searchengineland.com/google-ai-overviews-expand-travel-entertainment-454863.md)\n - Published: 2025-04-30\n - Last Modified: 2025-04-30\n - Excerpt: Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your visibility and traffic.\n- [Google Performance Max Channel, Search, Asset Insights coming soon](https://searchengineland.com/google-performance-max-channel-search-asset-insights-454695.md)\n - Published: 2025-04-30\n - Last Modified: 2025-04-30\n - Excerpt: Google is enhancing PMax to offer insights into channel performance – including Search, YouTube, Display, Discover, Gmail, and Maps.\n- [Google Ads target ROAS: Everything you need to know](https://searchengineland.com/google-ads-target-roas-454747.md)\n - Published: 2025-04-30\n - Last Modified: 2025-04-29\n - Excerpt: Learn about conversion value, how Google’s Target ROAS bidding works, and expert strategies to use Target ROAS effectively.\n- [Your 2025 guide to SEO reporting and tracking](https://searchengineland.com/seo-reporting-tracking-guide-390175.md)\n - Published: 2025-04-30\n - Last Modified: 2025-04-29\n - Excerpt: Your SEO reports need a compelling story and the right data to be well received. Here's a guide to help you get ahead.\n- [How to fix unassigned traffic in GA4](https://searchengineland.com/fix-unassigned-traffic-ga4-433239.md)\n - Published: 2025-04-30\n - Last Modified: 2025-04-29\n - Excerpt: Learn how to classify, track, and manage your web traffic effectively, ensuring your campaign traffic are never in the \"Unassigned\" category.\n- [Unblock your creative flow with AI](https://searchengineland.com/unblock-your-creative-flow-with-ai-454785.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-29\n - Excerpt: Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.\n- [Google’s ‘People also consider’ sponsored format raises concerns](https://searchengineland.com/people-also-consider-concerns-454774.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-29\n - Excerpt: Google's sponsored SERP loops could reshape how users engage with search ads – without advertisers paying or seeing clear performance data.\n- [Claude Sonnet 3.7 is the leading LLM for AI SEO: Report](https://searchengineland.com/claude-sonnet-3-7-is-the-leading-llm-for-ai-seo-report-454750.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-29\n - Excerpt: Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for now anyway).\n- [Google disables Discover performance report hack to get desktop data](https://searchengineland.com/google-disables-discover-performance-report-hack-to-get-desktop-data-454755.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-29\n - Excerpt: For the past day or so, there was a way to see how Google Discover was performing over desktop and mobile - but Google disabled that this morning.\n- [Search, answer, and assistive engine optimization: A 3-part approach](https://searchengineland.com/search-answer-assistive-engine-optimization-approach-454685.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-28\n - Excerpt: Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.\n- [Yelp launches 15 AI-powered updates for service brands and restaurants](https://searchengineland.com/yelp-ai-powered-updates-service-brands-restaurants-454721.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-29\n - Excerpt: Yelp now make it easier for businesses to capture high-quality leads, streamline restaurant operations, and deliver better customer experiences.\n- [The anatomy of compelling search ad copy](https://searchengineland.com/the-anatomy-of-compelling-search-ad-copy-12086.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-28\n - Excerpt: Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results.\n- [What should the title tag length be in 2025?](https://searchengineland.com/title-tag-length-388468.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-29\n - Excerpt: Optimizing title tags is key to improving your visibility in Google's SERPs – but no need to stress over character limits. Here's why.\n- [Tariff turmoil in Google Ads: See how your market share is affected](https://searchengineland.com/tariff-turmoil-in-google-ads-see-how-your-market-share-is-affected-454573.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-25\n - Excerpt: Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market Share Reports.\n- [20250429 SEL Brief](https://searchengineland.com/20250429-sel-brief-454705.md)\n - Published: 2025-04-29\n - Last Modified: 2025-04-28\n - Excerpt: Not available\n- [OpenAI adds shopping features to ChatGPT Search](https://searchengineland.com/openai-adds-shopping-features-to-chatgpt-search-454714.md)\n - Published: 2025-04-28\n - Last Modified: 2025-04-28\n - Excerpt: This works for categories on fashion, beauty, home goods, and electronics.\n- [Lookback: Google Panda algorithm update launched 13 years ago](https://searchengineland.com/google-panda-update-guide-381104.md)\n - Published: 2025-02-24\n - Last Modified: 2025-04-28\n - Excerpt: Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.\n- [Smarter ways to visualize search marketing data in 2025](https://searchengineland.com/smarter-ways-to-visualize-search-marketing-data-in-2025-454642.md)\n - Published: 2025-04-28\n - Last Modified: 2025-04-25\n - Excerpt: Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.\n- [WordPress pages or posts: Which should you use?](https://searchengineland.com/wordpress-pages-vs-posts-385682.md)\n - Published: 2025-04-28\n - Last Modified: 2025-04-25\n - Excerpt: Confused about WordPress content types? Find out when to use Pages or Posts to create a site that's easy to manage and SEO-friendly.\n- [How to calculate link building ROI and justify your SEO investment](https://searchengineland.com/how-to-calculate-link-building-roi-and-justify-your-seo-investment-454484.md)\n - Published: 2025-04-28\n - Last Modified: 2025-04-22\n - Excerpt: Is your link building paying off? We've built 25,000+ links using an ROI-focused approach, and here's why you should, too.\n- [20250428 SEL Brief](https://searchengineland.com/20250428-sel-brief-454653.md)\n - Published: 2025-04-28\n - Last Modified: 2025-04-25\n - Excerpt: Not available\n- [Meta adds dynamic overlays to Advantage+ Catalog ads](https://searchengineland.com/meta-dynamic-overlays-advantage-catalog-ads-454657.md)\n - Published: 2025-04-25\n - Last Modified: 2025-04-25\n - Excerpt: Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.\n- [GA4 updates: Snapshot templates added, Aggregate Identifiers improved](https://searchengineland.com/ga4-snapshot-templates-aggregate-identifiers-454640.md)\n - Published: 2025-04-25\n - Last Modified: 2025-04-25\n - Excerpt: Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.\n- [Google hypes AI Overviews, refuses to answer CTR question](https://searchengineland.com/google-hypes-ai-overviews-refuses-to-answer-ctr-question-454637.md)\n - Published: 2025-04-25\n - Last Modified: 2025-04-25\n - Excerpt: Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.\n- [How to optimize B2B PPC spend when budgets and confidence are low](https://searchengineland.com/how-to-optimize-b2b-ppc-spend-when-budgets-and-confidence-are-low-454592.md)\n - Published: 2025-04-25\n - Last Modified: 2025-04-24\n - Excerpt: Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.\n- [How to use CRM data to inform and grow your PPC campaigns](https://searchengineland.com/crm-data-ppc-campaigns-454584.md)\n - Published: 2025-04-25\n - Last Modified: 2025-04-24\n - Excerpt: Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.\n- [20250425 SEL Brief](https://searchengineland.com/20250425-sel-brief-454612.md)\n - Published: 2025-04-25\n - Last Modified: 2025-04-24\n - Excerpt: Not available\n- [Google Ads expands Checkout on Merchant to Demand Gen campaigns](https://searchengineland.com/google-ads-checkout-on-merchant-demand-gen-454609.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-24\n - Excerpt: Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.\n- [YouTube is testing AI Overviews in its search results](https://searchengineland.com/youtube-ai-overviews-search-results-test-454595.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-24\n - Excerpt: YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?\n- [YouTube is testing AI Overviews in its search results](https://searchengineland.com/youtube-is-testing-ai-overviews-in-its-search-results-454595.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-24\n - Excerpt: YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?\n- [ChatGPT with ads: ‘Free-user monetization’ coming in 2026?](https://searchengineland.com/chatgpt-with-ads-coming-454590.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-24\n - Excerpt: OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.\n- [Meta rolls out ads globally on Threads feed](https://searchengineland.com/threads-ads-global-454562.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-24\n - Excerpt: Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.\n- [Google Ads API v17 is going away soon](https://searchengineland.com/google-ads-api-v17-sunset-454547.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-24\n - Excerpt: Google Ads API v17 will stop working on June 4 - make sure to upgrade now to avoid disruptions.\n- [Google asserts ownership of all advertiser assets in Local Services Ads](https://searchengineland.com/google-asset-ownership-local-services-ads-454561.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-24\n - Excerpt: Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.\n- [How to automate your Google Ads workflow with the ChatGPT API](https://searchengineland.com/how-to-automate-your-google-ads-workflow-with-the-chatgpt-api-454527.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-23\n - Excerpt: Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.\n- [Domain extensions and SEO: What you need to know](https://searchengineland.com/domain-extensions-seo-454524.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-23\n - Excerpt: Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.\n- [20250424 SEL Brief](https://searchengineland.com/20250424-sel-brief-454537.md)\n - Published: 2025-04-24\n - Last Modified: 2025-04-23\n - Excerpt: Not available\n- [Shopify’s checkout overhaul means it’s time to migrate your Google Tags](https://searchengineland.com/shopifys-checkout-overhaul-migrate-google-tags-454540.md)\n - Published: 2025-04-23\n - Last Modified: 2025-04-23\n - Excerpt: Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.\n- [Google Ads introduces tree table views for enhanced reporting](https://searchengineland.com/google-ads-tree-table-views-454535.md)\n - Published: 2025-04-23\n - Last Modified: 2025-04-23\n - Excerpt: Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.\n- [Google’s new Demand Gen channel controls available in beta](https://searchengineland.com/googles-demand-gen-channel-controls-beta-454534.md)\n - Published: 2025-04-23\n - Last Modified: 2025-04-23\n - Excerpt: Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.\n- [Google scraps new cookie prompt in Chrome](https://searchengineland.com/google-cookie-prompt-chrome-454528.md)\n - Published: 2025-04-23\n - Last Modified: 2025-04-23\n - Excerpt: Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.\n- [Google Ads made simple: Using life events for audience targeting](https://searchengineland.com/google-ads-life-events-audience-targeting-454474.md)\n - Published: 2025-04-23\n - Last Modified: 2025-04-22\n - Excerpt: Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more.\n- [How to choose the best AI visibility tool](https://searchengineland.com/choose-best-ai-visibility-tool-454457.md)\n - Published: 2025-04-23\n - Last Modified: 2025-04-22\n - Excerpt: Need a way to track AI rankings? Learn what to look for when choosing among the dozens of new AI visibility tools on the market.\n- [3 SEO priorities to win organic traffic in 2025](https://searchengineland.com/seo-priorities-win-organic-traffic-454482.md)\n - Published: 2025-04-23\n - Last Modified: 2025-04-22\n - Excerpt: With AI interfaces eating search real estate, learn where organic clicks are still happening and how to get them before the window narrows.\n- [20250423 SEL Brief](https://searchengineland.com/20250423-sel-brief-454487.md)\n - Published: 2025-04-23\n - Last Modified: 2025-04-22\n - Excerpt: Not available\n- [What’s under the hood matters more than ever for SEO success](https://searchengineland.com/whats-under-the-hood-matters-more-than-ever-for-seo-success-454491.md)\n - Published: 2025-04-22\n - Last Modified: 2025-04-22\n - Excerpt: Your content deserves a foundation built for speed, scale, and search.\n- [Google Ad spend continues to outpace traffic volume: Report](https://searchengineland.com/google-ad-spend-continues-outpace-traffic-volume-454452.md)\n - Published: 2025-04-22\n - Last Modified: 2025-04-22\n - Excerpt: Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.\n- [ChatGPT search has 41 million average monthly users in EU](https://searchengineland.com/chatgpt-search-41-million-average-monthly-users-eu-454478.md)\n - Published: 2025-04-22\n - Last Modified: 2025-04-22\n - Excerpt: OpenAI’s ChatGPT search had 41.3 million average monthly users across the EU between October and March. That’s nearly 4x growth from the prior six-month stretch, when it reported having 11.2 million users. Why we care. Brands and businesses need to understand how (or whether) their content is being surfaced in AI-generated responses. ChatGPT search is […]\n- [ChatGPT releases Memory with Search](https://searchengineland.com/chatgpt-releases-memory-with-search-454465.md)\n - Published: 2025-04-22\n - Last Modified: 2025-04-22\n - Excerpt: ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.\n- [Video Previews come to Google Business Profile verfication](https://searchengineland.com/video-previews-come-to-google-business-profile-verfication-454471.md)\n - Published: 2025-04-22\n - Last Modified: 2025-04-22\n - Excerpt: This will let you review your video verification video before you submit it.\n- [The complete guide to high-impact educational video content](https://searchengineland.com/educational-video-content-guide-454430.md)\n - Published: 2025-04-22\n - Last Modified: 2025-04-21\n - Excerpt: Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.\n- [How to use YouTube Shorts to drive sustained growth, engagement](https://searchengineland.com/youtube-shorts-growth-engagement-454423.md)\n - Published: 2025-04-22\n - Last Modified: 2025-04-21\n - Excerpt: More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.\n- [20250422 SEL Brief](https://searchengineland.com/20250422-sel-brief-454448.md)\n - Published: 2025-04-22\n - Last Modified: 2025-04-21\n - Excerpt: Not available\n- [Google Ads to show ads in the top ads position, also in the bottom ads position](https://searchengineland.com/google-ads-to-show-ads-in-the-top-ads-position-also-in-the-bottom-ads-position-454447.md)\n - Published: 2025-04-21\n - Last Modified: 2025-04-21\n - Excerpt: Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.\n- [DOJ unveils plan to end Google’s illegal search monopoly](https://searchengineland.com/google-doj-illegal-monopoly-remedies-454440.md)\n - Published: 2025-04-21\n - Last Modified: 2025-04-21\n - Excerpt: The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.\n- [New data: Google AI Overviews are hurting click-through rates](https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428.md)\n - Published: 2025-04-21\n - Last Modified: 2025-04-21\n - Excerpt: Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.\n- [Meta tags for SEO: What you need to know](https://searchengineland.com/meta-tags-for-seo-what-you-need-to-know-454411.md)\n - Published: 2025-04-21\n - Last Modified: 2025-04-18\n - Excerpt: Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.\n- [How to build a predictable lead gen system with digital ads](https://searchengineland.com/build-predictable-lead-gen-system-digital-ads-454402.md)\n - Published: 2025-04-21\n - Last Modified: 2025-04-18\n - Excerpt: Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.\n- [Amazon advertising match types: What you need to know](https://searchengineland.com/amazon-advertising-match-types-454405.md)\n - Published: 2025-04-21\n - Last Modified: 2025-04-18\n - Excerpt: Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.\n- [20250421 SEL Brief](https://searchengineland.com/20250421-sel-brief-454416.md)\n - Published: 2025-04-21\n - Last Modified: 2025-04-18\n - Excerpt: Not available\n- [U.S. search ad revenues surged to 2.9 billion in 2024](https://searchengineland.com/us-search-ad-revenues-2024-454410.md)\n - Published: 2025-04-18\n - Last Modified: 2025-04-18\n - Excerpt: Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.\n- [The best affiliate networks by need and use case](https://searchengineland.com/affiliate-networks-need-use-case-454387.md)\n - Published: 2025-04-18\n - Last Modified: 2025-04-17\n - Excerpt: Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.\n- [The ROAS illusion: Rethinking what Google Ads success looks like](https://searchengineland.com/roas-illusion-454361.md)\n - Published: 2025-04-18\n - Last Modified: 2025-04-17\n - Excerpt: ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.\n- [20250418 SEL Brief](https://searchengineland.com/20250418-sel-brief-454395.md)\n - Published: 2025-04-18\n - Last Modified: 2025-04-17\n - Excerpt: Not available\n- [Google Ads API v19.1 adds new Demand Gen, video campaigns features](https://searchengineland.com/google-ads-api-v191-454397.md)\n - Published: 2025-04-17\n - Last Modified: 2025-04-17\n - Excerpt: New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.\n- [Google Search boss: AI Overviews boost click quality](https://searchengineland.com/google-search-boss-ai-overviews-boost-click-quality-454386.md)\n - Published: 2025-04-17\n - Last Modified: 2025-04-17\n - Excerpt: AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality clicks,” according to Elizabeth Reid, Head of Google Search, in a new interview. Why we care. Google Search is continuing to evolve in the direction of AI Overviews, where less […]\n- [Court: Google ‘willfully engaged in anticompetitive acts’](https://searchengineland.com/doj-wins-antitrust-case-google-454371.md)\n - Published: 2025-04-17\n - Last Modified: 2025-04-17\n - Excerpt: Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.\n- [Google Analytics 4 fixes data gaps, now flags issues early](https://searchengineland.com/ga4-data-data-completeness-issue-detection-454366.md)\n - Published: 2025-04-17\n - Last Modified: 2025-04-17\n - Excerpt: Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.\n- [Search behavior, decoded: What platform preference really tells us](https://searchengineland.com/search-behavior-platform-preference-454350.md)\n - Published: 2025-04-17\n - Last Modified: 2025-04-17\n - Excerpt: Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.\n- [4 ways to connect your ads data to generative AI for smarter PPC](https://searchengineland.com/4-ways-to-connect-your-ads-data-to-generative-ai-for-smarter-ppc-454330.md)\n - Published: 2025-04-17\n - Last Modified: 2025-04-16\n - Excerpt: LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.\n- [20250417 SEL Brief](https://searchengineland.com/20250417-sel-brief-454359.md)\n - Published: 2025-04-17\n - Last Modified: 2025-04-16\n - Excerpt: Not available\n- [Apple rebrands Search Ads as Apple Ads](https://searchengineland.com/apple-search-ads-apple-ads-454356.md)\n - Published: 2025-04-16\n - Last Modified: 2025-04-16\n - Excerpt: Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.\n- [TikTok Ads introduces new exclusion lists](https://searchengineland.com/tiktok-ads-exclusion-lists-454355.md)\n - Published: 2025-04-16\n - Last Modified: 2025-04-16\n - Excerpt: You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.\n- [Google hit with .6 billion lawsuit over search dominance](https://searchengineland.com/google-uk-lawsuit-search-dominance-454344.md)\n - Published: 2025-04-16\n - Last Modified: 2025-04-16\n - Excerpt: The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.\n- [Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024](https://searchengineland.com/google-ads-2024-suspensions-removals-454338.md)\n - Published: 2025-04-16\n - Last Modified: 2025-04-16\n - Excerpt: Google's annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.\n- [Google Ads made simple: Leveraging engaged audiences](https://searchengineland.com/google-ads-engaged-audiences-454293.md)\n - Published: 2025-04-16\n - Last Modified: 2025-04-16\n - Excerpt: Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across Google platforms.\n- [CPC inflation: How fast are Google Ads costs rising?](https://searchengineland.com/cpc-inflation-google-ads-costs-rising-fast-454291.md)\n - Published: 2025-04-16\n - Last Modified: 2025-04-15\n - Excerpt: CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.\n- [Why AI will break the traditional SEO agency model](https://searchengineland.com/ai-break-traditional-seo-agency-model-454317.md)\n - Published: 2025-04-16\n - Last Modified: 2025-04-15\n - Excerpt: AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.\n- [20250416 SEL Brief](https://searchengineland.com/20250416-sel-brief-454323.md)\n - Published: 2025-04-16\n - Last Modified: 2025-04-15\n - Excerpt: Not available\n- [Google sends personalized growth plans to advertisers, pushing AI-driven solutions](https://searchengineland.com/google-ads-personalized-growth-plans-454295.md)\n - Published: 2025-04-15\n - Last Modified: 2025-04-15\n - Excerpt: The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.\n- [AI agents in SEO: What you need to know](https://searchengineland.com/ai-agents-seo-454279.md)\n - Published: 2025-04-15\n - Last Modified: 2025-04-14\n - Excerpt: Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.\n- [Google Search to redirect its country level TLDs to Google.com](https://searchengineland.com/google-search-to-redirect-its-country-level-tlds-to-google-com-454289.md)\n - Published: 2025-04-15\n - Last Modified: 2025-04-15\n - Excerpt: Google will gradually roll out this change over the coming months.\n- [How and why to ‘be the primary source’ for organic search](https://searchengineland.com/primary-source-organic-search-454270.md)\n - Published: 2025-04-15\n - Last Modified: 2025-04-14\n - Excerpt: Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.\n- [20250415 SEL Brief](https://searchengineland.com/20250415-sel-brief-454284.md)\n - Published: 2025-04-15\n - Last Modified: 2025-04-14\n - Excerpt: Not available\n- [Google’s anti-privacy bill push sparks outrage among advertisers](https://searchengineland.com/google-backlash-california-privacy-bill-454266.md)\n - Published: 2025-04-14\n - Last Modified: 2025-04-14\n - Excerpt: Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.\n- [Temu pulls its U.S. Google Shopping ads](https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260.md)\n - Published: 2025-04-14\n - Last Modified: 2025-04-14\n - Excerpt: The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.\n- [Google AI Overview-organic ranking overlap drops after core update](https://searchengineland.com/google-ai-overview-organic-ranking-overlap-drop-core-update-454264.md)\n - Published: 2025-04-14\n - Last Modified: 2025-04-14\n - Excerpt: Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.\n- [How to track visibility across AI platforms](https://searchengineland.com/how-to-track-visibility-across-ai-platforms-454251.md)\n - Published: 2025-04-14\n - Last Modified: 2025-04-14\n - Excerpt: Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.\n- [Short-form, big impact: What creators can teach performance marketers](https://searchengineland.com/short-form-big-impact-what-creators-can-teach-performance-marketers-454217.md)\n - Published: 2025-04-14\n - Last Modified: 2025-04-14\n - Excerpt: Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.\n- [Is keyword targeting as impossible as spinning straw into gold?](https://searchengineland.com/is-keyword-targeting-as-impossible-as-spinning-straw-into-gold-454205.md)\n - Published: 2025-04-14\n - Last Modified: 2025-04-14\n - Excerpt: Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.\n- [20250414 SEL Brief](https://searchengineland.com/20250414-sel-brief-454244.md)\n - Published: 2025-04-14\n - Last Modified: 2025-04-11\n - Excerpt: Not available\n- [Google officially rolls out links in AI Overviews to its own search results](https://searchengineland.com/google-links-ai-overviews-to-own-search-results-454239.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-10\n - Excerpt: After testing this for a month, Google officially rolled out this method to help searchers explore more topics.\n- [Google officiall rollouts out links in AI Overviews to its own search results](https://searchengineland.com/google-officiall-rollouts-out-links-in-ai-overviews-to-its-own-search-results-454239.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-10\n - Excerpt: After testing this for a month, Google has officially rolled out this method to help searchers explore more topics.\n- [Uber Advertising partners with Instacart to expand CPG reach](https://searchengineland.com/uber-instacart-advertising-454237.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-10\n - Excerpt: The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.\n- [Marin Software plans to shut down after years of decline](https://searchengineland.com/marin-software-shutting-down-454228.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-10\n - Excerpt: Once one of the leading search and social marketing platform providers, Marin Software announces its plan of dissolution and liquidation.\n- [Google Performance Max gets new customer goals, image controls](https://searchengineland.com/google-performance-max-new-customer-goals-image-controls-454209.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-10\n - Excerpt: Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.\n- [A testing primer for B2B paid social creative optimization](https://searchengineland.com/b2b-paid-social-creative-optimization-454162.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-09\n - Excerpt: Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.\n- [Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers](https://searchengineland.com/google-ai-powered-serps-strategies-recipe-travel-lifestyle-bloggers-454170.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-09\n - Excerpt: Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.\n- [Beyond tagging: High-value GenAI use cases for DAM](https://searchengineland.com/beyond-tagging-high-value-genai-use-cases-for-dam-454084.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-07\n - Excerpt: DAM + generative AI = A new paradigm for creatives and martech leaders.\n- [20250410 SEL Brief](https://searchengineland.com/20250410-sel-brief-454175.md)\n - Published: 2025-04-10\n - Last Modified: 2025-04-09\n - Excerpt: Not available\n- [26 A/B testing ideas to increase click-through rates and boost conversions](https://searchengineland.com/26-a-b-testing-ideas-to-increase-click-through-rates-and-boost-conversions-454204.md)\n - Published: 2025-04-09\n - Last Modified: 2025-04-09\n - Excerpt: From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.\n- [Google quality raters now assess whether content is AI-generated](https://searchengineland.com/google-quality-raters-content-ai-generated-454161.md)\n - Published: 2025-04-09\n - Last Modified: 2025-04-09\n - Excerpt: Auto or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.\n- [Google Search Analytics API gains hourly break down for past 10 days](https://searchengineland.com/google-search-analytics-api-gains-hourly-break-down-for-past-10-days-454167.md)\n - Published: 2025-04-09\n - Last Modified: 2025-04-09\n - Excerpt: Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.\n- [Google Ads Sitelink Assets: Everything you need to know](https://searchengineland.com/google-ads-sitelink-assets-454135.md)\n - Published: 2025-04-09\n - Last Modified: 2025-04-08\n - Excerpt: Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.\n- [Google to expand Discover Google’s desktop homepage](https://searchengineland.com/google-to-expand-discover-googles-desktop-homepage-454155.md)\n - Published: 2025-04-09\n - Last Modified: 2025-04-09\n - Excerpt: Google has been testing this for years, but kicked up its testing over the past several days.\n- [3 ways to optimize for AI search bots](https://searchengineland.com/3-ways-to-optimize-for-ai-search-bots-454132.md)\n - Published: 2025-04-09\n - Last Modified: 2025-04-08\n - Excerpt: Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.\n- [Personal SEO: How to get found and stand out](https://searchengineland.com/personal-seo-454136.md)\n - Published: 2025-04-09\n - Last Modified: 2025-04-08\n - Excerpt: Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.\n- [20250409 SEL Brief](https://searchengineland.com/20250409-sel-brief-454151.md)\n - Published: 2025-04-09\n - Last Modified: 2025-04-08\n - Excerpt: Not available\n- [How AI-powered search is reshaping SEO (and what to do about it)](https://searchengineland.com/how-ai-powered-search-is-reshaping-seo-and-what-to-do-about-it-454153.md)\n - Published: 2025-04-08\n - Last Modified: 2025-04-08\n - Excerpt: From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.\n- [Google vision match vs. traditional search: Early insights on AI shopping tool](https://searchengineland.com/google-vision-match-traditional-search-454046.md)\n - Published: 2025-04-08\n - Last Modified: 2025-04-07\n - Excerpt: Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.\n- [Your 2025 playbook for AI-powered cross-channel brand visibility](https://searchengineland.com/your-2025-playbook-for-ai-powered-cross-channel-brand-visibility-454026.md)\n - Published: 2025-04-08\n - Last Modified: 2025-04-07\n - Excerpt: Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.\n- [Google Search Console updates its Merchant opportunities report](https://searchengineland.com/google-search-console-updates-its-merchant-opportunities-report-454123.md)\n - Published: 2025-04-08\n - Last Modified: 2025-04-08\n - Excerpt: This was previously named the Search Console Shopping tab listings report.\n- [20250408 SEL Brief](https://searchengineland.com/20250408-sel-brief-454082.md)\n - Published: 2025-04-08\n - Last Modified: 2025-04-07\n - Excerpt: Not available\n- [The uncontested paid search problem and what it’s costing you](https://searchengineland.com/the-uncontested-paid-search-problem-and-what-its-costing-you-454117.md)\n - Published: 2025-04-07\n - Last Modified: 2025-04-07\n - Excerpt: You may be bidding against yourself on Google—without even knowing it.\n- [Advertisers pull back from TikTok, boost Meta amid ban uncertainty](https://searchengineland.com/tiktok-meta-advertisers-q12025-454041.md)\n - Published: 2025-04-07\n - Last Modified: 2025-04-07\n - Excerpt: TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.\n- [Google AI Mode lets you ask questions with images](https://searchengineland.com/google-ai-mode-lets-you-ask-questions-with-images-454017.md)\n - Published: 2025-04-07\n - Last Modified: 2025-04-07\n - Excerpt: Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.\n- [Google credits Gemini for better detection of fake business reviews and maps spam](https://searchengineland.com/google-credits-gemini-for-better-detection-of-fake-business-reviews-and-maps-spam-454019.md)\n - Published: 2025-04-07\n - Last Modified: 2025-04-06\n - Excerpt: Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.\n- [Dealing with Google Ads frustrations: Poor support, suspensions, rising costs](https://searchengineland.com/google-ads-frustrations-support-suspensions-costs-453947.md)\n - Published: 2025-04-07\n - Last Modified: 2025-04-04\n - Excerpt: Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.\n- [Integrating SEO into omnichannel marketing for seamless engagement](https://searchengineland.com/seo-omnichannel-marketing-seamless-engagement-453949.md)\n - Published: 2025-04-07\n - Last Modified: 2025-04-04\n - Excerpt: Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.\n- [20250407 SEL Brief](https://searchengineland.com/20250407-sel-brief-453971.md)\n - Published: 2025-04-07\n - Last Modified: 2025-04-04\n - Excerpt: Not available\n- [Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses](https://searchengineland.com/apple-preference-ranking-guidelines-453945.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-04\n - Excerpt: An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.\n- [Trump extends TikTok sale/shutdown deadline by another 75 days](https://searchengineland.com/trump-extends-tiktok-sale-shutdown-75-days-453968.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-04\n - Excerpt: ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.\n- [Google Demand Gen ads now feature landing page screenshots](https://searchengineland.com/google-ads-demand-gen-screenshots-453960.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-04\n - Excerpt: The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.\n- [Google Analytics rolls out Generated Insights feature to decode data fluctuations](https://searchengineland.com/google-analytics-generated-insights-453956.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-04\n - Excerpt: Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.\n- [Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report](https://searchengineland.com/google-ads-ecommerce-pmax-report-453842.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-04\n - Excerpt: The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.\n- [Microsoft officially launches Copilot Search in Bing](https://searchengineland.com/microsoft-officially-launches-copilot-search-in-bing-453958.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-04\n - Excerpt: After testing this for a couple of months, the new way to see curated answers in Bing Search is live.\n- [5 key reasons SEO efforts fall short of business expectations](https://searchengineland.com/seo-efforts-business-expectations-453875.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-03\n - Excerpt: From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.\n- [How to optimize your company’s Google knowledge panel](https://searchengineland.com/optimize-company-google-knowledge-panel-453882.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-03\n - Excerpt: Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.\n- [20250404 SEL Brief](https://searchengineland.com/20250404-sel-brief-453919.md)\n - Published: 2025-04-04\n - Last Modified: 2025-04-03\n - Excerpt: Not available\n- [Build a smarter SEO content strategy](https://searchengineland.com/build-a-smarter-seo-content-strategy-453923.md)\n - Published: 2025-04-03\n - Last Modified: 2025-04-03\n - Excerpt: Align your content with what people are actually searching for.\n- [Google launches automatic marketing content extraction](https://searchengineland.com/google-automatic-marketing-content-extraction-453914.md)\n - Published: 2025-04-03\n - Last Modified: 2025-04-03\n - Excerpt: Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.\n- [How generative information retrieval is reshaping search](https://searchengineland.com/generative-information-retrieval-search-453881.md)\n - Published: 2025-04-03\n - Last Modified: 2025-04-03\n - Excerpt: Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic.\n- [Do exact match domains have value in 2025?](https://searchengineland.com/exact-match-domains-value-453837.md)\n - Published: 2025-04-03\n - Last Modified: 2025-04-02\n - Excerpt: Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you.\n- [Why your site got deindexed from Google and what to do about it](https://searchengineland.com/site-deindexed-google-453826.md)\n - Published: 2025-04-03\n - Last Modified: 2025-04-02\n - Excerpt: Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.\n- [20250403 SEL Brief](https://searchengineland.com/20250403-sel-brief-453849.md)\n - Published: 2025-04-03\n - Last Modified: 2025-04-02\n - Excerpt: Not available\n- [The impact of ChatGPT and generative AI on search](https://searchengineland.com/the-impact-of-chatgpt-and-generative-ai-on-search-453868.md)\n - Published: 2025-04-02\n - Last Modified: 2025-04-02\n - Excerpt: Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.\n- [Google working on restoring Local Service Ads advertiser console](https://searchengineland.com/google-working-on-restoring-local-service-ads-advertiser-console-453856.md)\n - Published: 2025-04-02\n - Last Modified: 2025-04-02\n - Excerpt: Advertisers have been complaining all day about being unable to manage their LSAs.\n- [Amazon makes surprise bid for TikTok ahead of U.S. ban deadline](https://searchengineland.com/amazon-tiktok-bid-453839.md)\n - Published: 2025-04-02\n - Last Modified: 2025-04-02\n - Excerpt: Amazon's last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn't being taken seriously.\n- [Google AI Overviews spiked during March 2025 core update](https://searchengineland.com/google-ai-overviews-spike-march-2025-core-update-453841.md)\n - Published: 2025-04-02\n - Last Modified: 2025-04-02\n - Excerpt: More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.\n- [Google Ads Display Keywords: Everything you need to know](https://searchengineland.com/google-ads-display-keywords-453802.md)\n - Published: 2025-04-02\n - Last Modified: 2025-04-01\n - Excerpt: Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.\n- [LLMs are driving referral traffic – but what about engagement?](https://searchengineland.com/llms-referral-traffic-engagement-453798.md)\n - Published: 2025-04-02\n - Last Modified: 2025-04-01\n - Excerpt: AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.\n- [20250402 SEL Brief](https://searchengineland.com/20250402-sel-brief-453806.md)\n - Published: 2025-04-02\n - Last Modified: 2025-04-01\n - Excerpt: Not available\n- [What counts as a “good” conversion rate in 2025?](https://searchengineland.com/what-counts-as-a-good-conversion-rate-in-2025-453814.md)\n - Published: 2025-04-01\n - Last Modified: 2025-04-01\n - Excerpt: New industry benchmarks reveal what success really looks like. Stop guessing and start optimizing.\n- [Google partners with Roblox on video ads](https://searchengineland.com/roblox-google-video-ads-453796.md)\n - Published: 2025-04-01\n - Last Modified: 2025-04-01\n - Excerpt: The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.\n- [Indexing and SEO: 9 steps to get your content indexed by Google and Bing](https://searchengineland.com/content-indexing-seo-google-bing-453748.md)\n - Published: 2025-04-01\n - Last Modified: 2025-03-31\n - Excerpt: No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.\n- [Data providers: Google March 2025 core update had similar volatility to the previous update](https://searchengineland.com/data-providers-google-march-2025-core-update-had-similar-volatility-to-the-previous-update-453778.md)\n - Published: 2025-04-01\n - Last Modified: 2025-04-01\n - Excerpt: Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.\n- [Your guide to Google Ads Smart Bidding](https://searchengineland.com/your-guide-to-google-ads-smart-bidding-453765.md)\n - Published: 2025-04-01\n - Last Modified: 2025-04-01\n - Excerpt: Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.\n- [Microsoft Advertising will start enforcing Consent Mode in May](https://searchengineland.com/microsoft-advertising-enforce-consent-mode-453764.md)\n - Published: 2025-03-31\n - Last Modified: 2025-03-31\n - Excerpt: Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.\n- [Google Ads policy update: More ads, new rules](https://searchengineland.com/google-ads-policy-update-more-ads-new-rules-453762.md)\n - Published: 2025-03-31\n - Last Modified: 2025-03-31\n - Excerpt: Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.\n- [Reddit Ads rolls out new SMB tools to boost campaign Performance](https://searchengineland.com/reddit-ads-rolls-out-new-smb-tools-to-boost-campaign-performance-453746.md)\n - Published: 2025-03-31\n - Last Modified: 2025-03-31\n - Excerpt: Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.\n- [The next wave of search: AI Mode, deep research and beyond](https://searchengineland.com/search-ai-mode-deep-research-453744.md)\n - Published: 2025-03-31\n - Last Modified: 2025-03-31\n - Excerpt: Discover how deep research and agentic AI models are transforming search and the way users find information.\n- [Pagination and SEO: What you need to know in 2025](https://searchengineland.com/pagination-seo-what-you-need-to-know-453707.md)\n - Published: 2025-03-31\n - Last Modified: 2025-03-30\n - Excerpt: Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.\n- [Ad hijacking: Understanding the threat and learning from Adidas](https://searchengineland.com/ad-hijacking-understanding-the-threat-and-learning-from-adidas-453693.md)\n - Published: 2025-03-31\n - Last Modified: 2025-03-28\n - Excerpt: Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring.\n- [20250331 SEL Brief](https://searchengineland.com/20250331-sel-brief-453702.md)\n - Published: 2025-03-31\n - Last Modified: 2025-03-28\n - Excerpt: Not available\n- [Google settles 0 Million advertising dispute](https://searchengineland.com/google-settles-100-million-advertising-dispute-453706.md)\n - Published: 2025-03-28\n - Last Modified: 2025-03-28\n - Excerpt: Google’s 0 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.\n- [5 undervalued skills to complement PPC management](https://searchengineland.com/undervalued-skills-complement-ppc-management-453687.md)\n - Published: 2025-03-28\n - Last Modified: 2025-03-27\n - Excerpt: Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.\n- [Meet LLMs.txt, a proposed standard for AI website content crawling](https://searchengineland.com/llms-txt-proposed-standard-453676.md)\n - Published: 2025-03-28\n - Last Modified: 2025-03-28\n - Excerpt: Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention. \n- [20250328 SEL Brief](https://searchengineland.com/20250328-sel-brief-453677.md)\n - Published: 2025-03-28\n - Last Modified: 2025-03-27\n - Excerpt: Not available\n- [LinkedIn introduces AI and automation tools to improve ad performance](https://searchengineland.com/linkedin-ai-automation-tools-ad-performance-453679.md)\n - Published: 2025-03-27\n - Last Modified: 2025-03-27\n - Excerpt: LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.\n- [Think email is dead? Think again.](https://searchengineland.com/think-email-is-dead-think-again-453681.md)\n - Published: 2025-03-27\n - Last Modified: 2025-03-27\n - Excerpt: Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance.\n- [Google Demand Gen get new conversion tracking columns](https://searchengineland.com/google-demand-gen-platform-comparable-453666.md)\n - Published: 2025-03-27\n - Last Modified: 2025-03-27\n - Excerpt: Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance visibility.\n- [Google drops AI while browsing feature](https://searchengineland.com/google-drops-ai-while-browsing-feature-453671.md)\n - Published: 2025-03-27\n - Last Modified: 2025-03-27\n - Excerpt: This feature allowed you to, while browsing a webpage, ask Google to generate key points from the page.\n- [Remote, content SEO roles in decline: Report](https://searchengineland.com/remote-content-seo-roles-decline-453664.md)\n - Published: 2025-03-27\n - Last Modified: 2025-03-27\n - Excerpt: The median salary of all open SEO positions was ,000. Majority of open positions with salary range of 0,000 to 0,000 mentioned AI.\n- [Google March 2025 core update rollout is now complete](https://searchengineland.com/google-march-2025-core-update-rollout-is-now-complete-453364.md)\n - Published: 2025-03-27\n - Last Modified: 2025-03-27\n - Excerpt: This update took 7 days to roll out and was a typical Google core update.\n- [6 easy ways to adapt your SEO strategy for stronger AI visibility](https://searchengineland.com/adapt-seo-strategy-stronger-ai-visibility-453641.md)\n - Published: 2025-03-27\n - Last Modified: 2025-03-26\n - Excerpt: AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.\n- [20250327 SEL Brief](https://searchengineland.com/20250327-sel-brief-453652.md)\n - Published: 2025-03-27\n - Last Modified: 2025-03-26\n - Excerpt: Not available\n- [Maximize Conversion Value: Google Ads bidding explained](https://searchengineland.com/maximize-conversion-value-google-ads-bidding-explained-453638.md)\n - Published: 2025-03-26\n - Last Modified: 2025-03-26\n - Excerpt: Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.\n- [How to build a better, smarter, more discoverable site architecture](https://searchengineland.com/site-architecture-better-smarter-discoverable-453596.md)\n - Published: 2025-03-26\n - Last Modified: 2025-03-26\n - Excerpt: Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.\n- [Why SEO fundamentals are 10x more important now](https://searchengineland.com/seo-fundamentals-more-important-453581.md)\n - Published: 2025-03-26\n - Last Modified: 2025-03-25\n - Excerpt: Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.\n- [AI, SEO, and Client Success: 7 Agency Trends Defining the Year](https://searchengineland.com/ai-seo-and-client-success-7-agency-trends-defining-the-year-453505.md)\n - Published: 2025-03-26\n - Last Modified: 2025-03-25\n - Excerpt: Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.\n- [Google rolls out AI Overviews In EU regions](https://searchengineland.com/google-rolls-out-ai-overviews-in-eu-regions-453595.md)\n - Published: 2025-03-26\n - Last Modified: 2025-03-26\n - Excerpt: Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.\n- [20250326 SEL Brief](https://searchengineland.com/20250326-sel-brief-453569.md)\n - Published: 2025-03-26\n - Last Modified: 2025-03-25\n - Excerpt: Not available\n- [Ex-Google exec: Giving traffic to publishers ‘a necessary evil’](https://searchengineland.com/google-traffic-publishers-necessary-evil-453562.md)\n - Published: 2025-03-25\n - Last Modified: 2025-03-25\n - Excerpt: In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.\n- [How geotagging photos affects Google Business Profile rank: Study](https://searchengineland.com/geotagging-photos-google-business-profile-rank-453525.md)\n - Published: 2025-03-25\n - Last Modified: 2025-03-24\n - Excerpt: How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on 'near me' vs city-based Google ranking.\n- [Google Business Profile bug prevents adding new businesses](https://searchengineland.com/google-business-profile-bug-prevents-adding-new-businesses-453555.md)\n - Published: 2025-03-25\n - Last Modified: 2025-03-25\n - Excerpt: There seems to be an issue with phone numbers preventing you from creating new business profiles and also phone numbers being removed from some existing business profiles.\n- [Answer engine optimization: 6 AI models you should optimize for](https://searchengineland.com/answer-engine-optimization-ai-models-453509.md)\n - Published: 2025-03-25\n - Last Modified: 2025-03-24\n - Excerpt: Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.\n- [20250325 SEL Brief](https://searchengineland.com/20250325-sel-brief-453550.md)\n - Published: 2025-03-25\n - Last Modified: 2025-03-24\n - Excerpt: Not available\n- [Google AI Mode rolling out to second batch of users now](https://searchengineland.com/google-ai-mode-rolling-out-to-second-batch-of-users-now-453553.md)\n - Published: 2025-03-24\n - Last Modified: 2025-03-24\n - Excerpt: For the first hour or so, the invites to try out AI Mode from Google did not work - but now it does.\n- [Google Merchant Center to align click reporting with Google Ads](https://searchengineland.com/google-merchant-center-to-align-click-reporting-with-google-ads-453524.md)\n - Published: 2025-03-24\n - Last Modified: 2025-03-24\n - Excerpt: You can expect some of your current and old reports to change when this update happens.\n- [SEO execution: Understanding goals, strategy, and planning](https://searchengineland.com/seo-goals-strategy-planning-453492.md)\n - Published: 2025-03-24\n - Last Modified: 2025-03-21\n - Excerpt: SEO isn’t just about tactics – it’s about setting the right goals, crafting a strategic vision, and executing a clear plan.\n- [Social search is Gen Z’s Google: Are you visible where it matters?](https://searchengineland.com/social-search-gen-z-visibility-453502.md)\n - Published: 2025-03-24\n - Last Modified: 2025-03-21\n - Excerpt: From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.\n- [Are you wasting your Google Ads budget bidding against yourself?](https://searchengineland.com/are-you-wasting-your-google-ads-budget-bidding-against-yourself-453325.md)\n - Published: 2025-03-24\n - Last Modified: 2025-03-21\n - Excerpt: Are you unknowingly bidding against yourself on Google Ads? Learn how to stop wasting your budget on uncontested paid search ads.\n- [20250324 SEL Brief](https://searchengineland.com/20250324-sel-brief-453497.md)\n - Published: 2025-03-24\n - Last Modified: 2025-03-21\n - Excerpt: Not available\n- [Google: Not all sites will fully recover with future core algorithm updates](https://searchengineland.com/google-not-all-sites-will-fully-recover-with-future-core-algorithm-updates-453507.md)\n - Published: 2025-03-21\n - Last Modified: 2025-03-21\n - Excerpt: Google will however keep working to reward content creators; but not all deserve to rank well at this point.\n- [Google Adds Search Terms Visibility to Performance Max Campaigns](https://searchengineland.com/google-adds-search-terms-visibility-to-performance-max-campaigns-453489.md)\n - Published: 2025-03-21\n - Last Modified: 2025-03-21\n - Excerpt: Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.\n- [6 free Chrome extensions for PPC](https://searchengineland.com/free-chrome-extensions-ppc-453435.md)\n - Published: 2025-03-21\n - Last Modified: 2025-03-20\n - Excerpt: Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.\n- [Beyond Google: How to put a total search strategy together](https://searchengineland.com/beyond-google-how-to-put-a-total-search-strategy-together-453443.md)\n - Published: 2025-03-21\n - Last Modified: 2025-03-20\n - Excerpt: Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more.\n- [20250321 SEL Brief](https://searchengineland.com/20250321-sel-brief-453474.md)\n - Published: 2025-03-21\n - Last Modified: 2025-03-20\n - Excerpt: Not available\n- [Templates, tactics, and tips from 1,000 high-converting pages](https://searchengineland.com/templates-tactics-and-tips-from-1000-high-converting-pages-453483.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-20\n - Excerpt: What do top-performing landing pages have in common? Find out in this guide featuring high-converting examples and actionable design strategies.\n- [Google Search Console API gains 24-hour hourly data for past 8 days coming soon](https://searchengineland.com/google-search-console-api-gains-24-hour-hourly-data-for-past-8-days-coming-soon-453475.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-20\n - Excerpt: Now you can programmatically get access to the 24-hour search performance data from the Search Console API.\n- [Google’s AI Mode: Here’s what matters for SEOs and marketers](https://searchengineland.com/google-ai-mode-what-matters-seo-marketing-453461.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-20\n - Excerpt: Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.\n- [Google may remove your page from search if users don’t interact with it](https://searchengineland.com/google-search-remove-page-no-interactions-453458.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-20\n - Excerpt: Google once again confirms user interactions play a role in ranking and indexing, especially if users don't click on pages in search results.\n- [Microsoft Bing/Copilot use schema for its LLMs](https://searchengineland.com/microsoft-bing-copilot-use-schema-for-its-llms-453455.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-20\n - Excerpt: Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.\n- [SEO priorities for 2025: Your guide to search success](https://searchengineland.com/seo-priorities-2025-453418.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-20\n - Excerpt: SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.\n- [Reddit SEO: Everything you need to know](https://searchengineland.com/reddit-seo-453406.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-19\n - Excerpt: Reddit’s search dominance is growing. Here’s how to harness its SEO potential effectively to boost visibility.\n- [How to expand from Meta Ads into Google Ads](https://searchengineland.com/meta-ads-expand-google-ads-453402.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-19\n - Excerpt: Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth.\n- [20250320 SEL Brief](https://searchengineland.com/20250320-sel-brief-453426.md)\n - Published: 2025-03-20\n - Last Modified: 2025-03-19\n - Excerpt: Not available\n- [What today’s consumers expect — and how marketers should respond](https://searchengineland.com/what-todays-consumers-expect-and-how-marketers-should-respond-453431.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-19\n - Excerpt: Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.\n- [How to integrate GEO with SEO](https://searchengineland.com/integrate-geo-seo-453351.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-18\n - Excerpt: Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.\n- [Microsoft to enforce consent compliance for advertisers](https://searchengineland.com/microsoft-consent-compliance-advertisers-453415.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-19\n - Excerpt: This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.\n- [82% of Google AI Overviews citations come from deep pages: Report](https://searchengineland.com/google-ai-overviews-citations-deep-pages-453414.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-19\n - Excerpt: Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.\n- [Detailed demographics in Google Ads: Targeting with precision](https://searchengineland.com/google-ad-detailed-demographics-in-google-ads-453358.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-18\n - Excerpt: Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.\n- [How to optimize for ROAS in Google Ads using LTV insights](https://searchengineland.com/optimize-roas-google-ads-ltv-insights-453367.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-18\n - Excerpt: Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.\n- [7 power moves to accelerate your PPC career](https://searchengineland.com/accelerate-ppc-career-453360.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-18\n - Excerpt: Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.\n- [How Deming’s 14 principles provide the foundation for Positionless Marketing](https://searchengineland.com/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-453300.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-17\n - Excerpt: Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.\n- [20250319 SEL Brief](https://searchengineland.com/20250319-sel-brief-453397.md)\n - Published: 2025-03-19\n - Last Modified: 2025-03-18\n - Excerpt: Not available\n- [Google Ads rolls out channel control for Demand Gen campaigns](https://searchengineland.com/google-ads-channel-control-demand-gen-campaigns-453385.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-18\n - Excerpt: Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.\n- [Bing pushes ad-heavy search results with 7+ sponsored listings](https://searchengineland.com/bing-ad-heavy-search-results-453379.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-18\n - Excerpt: Users report seeing search pages dominated by ads with minimal organic content.\n- [Google AI Overviews caught linking back to its own search results](https://searchengineland.com/google-ai-overviews-caught-linking-back-to-its-own-search-results-453376.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-18\n - Excerpt: Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right, Google is testing linking the AI Overviews back to new search queries on Google.com. What it looks like. I posted a screenshot […]\n- [Bing Webmaster Tools Search Performance reports gains comparisons](https://searchengineland.com/bing-webmaster-tools-search-performance-gains-comparisons-453318.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-17\n - Excerpt: You can now compare clicks, impressions, CTR, keywords, and pages across dates in the performance reports.\n- [Bing Webmaster Tools Copilot feature now available to all users](https://searchengineland.com/bing-webmaster-tools-copilot-feature-now-available-to-all-users-453311.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-17\n - Excerpt: This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone.\n- [4 SEO practices with diminishing returns](https://searchengineland.com/seo-practices-diminishing-returns-453286.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-17\n - Excerpt: Some SEO tactics work – until they don’t. Learn which ones lose value over time and how to optimize smarter.\n- [Bluesky for PPC: What you need to know](https://searchengineland.com/bluesky-ppc-453293.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-17\n - Excerpt: Bluesky's rapid growth is gaining attention — but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities.\n- [How to use Google Search Console for keyword research](https://searchengineland.com/how-to-use-google-search-console-for-keyword-research-453303.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-17\n - Excerpt: Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how.\n- [20250318 SEL Brief](https://searchengineland.com/20250318-sel-brief-453326.md)\n - Published: 2025-03-18\n - Last Modified: 2025-03-17\n - Excerpt: Not available\n- [Generative AI use surging among consumers for online shopping: Report](https://searchengineland.com/generative-ai-surging-online-shopping-report-453312.md)\n - Published: 2025-03-17\n - Last Modified: 2025-03-17\n - Excerpt: Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.\n- [Reddit adds Hide option for ads across platform](https://searchengineland.com/reddit-ads-hide-453306.md)\n - Published: 2025-03-17\n - Last Modified: 2025-03-17\n - Excerpt: New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.\n- [Microsoft Tests Local Business tags on Bing Search Ads](https://searchengineland.com/microsoft-ads-bing-local-business-tag-test-453298.md)\n - Published: 2025-03-17\n - Last Modified: 2025-03-17\n - Excerpt: The Local business tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising.\n- [The new SEO imperative: Building your brand](https://searchengineland.com/seo-imperative-brand-building-453277.md)\n - Published: 2025-03-17\n - Last Modified: 2025-03-16\n - Excerpt: Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.\n- [Refreshing content: How to update old content to drive new traffic](https://searchengineland.com/refreshing-content-drive-traffic-453280.md)\n - Published: 2025-03-17\n - Last Modified: 2025-03-16\n - Excerpt: Don’t let good content go to waste. Here’s why refreshing old blog posts and pages is key to staying relevant and driving organic traffic.\n- [AI and online reputation: How to stay in control](https://searchengineland.com/ai-brand-reputation-453283.md)\n - Published: 2025-03-17\n - Last Modified: 2025-03-17\n - Excerpt: Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.\n- [20250317 SEL Brief](https://searchengineland.com/20250317-sel-brief-453271.md)\n - Published: 2025-03-17\n - Last Modified: 2025-03-14\n - Excerpt: Not available\n- [Google to replace Google Assistant with Gemini](https://searchengineland.com/google-to-replace-google-assistant-with-gemini-453269.md)\n - Published: 2025-03-14\n - Last Modified: 2025-03-14\n - Excerpt: This change will roll out to most devices except Android 9 or earlier (and some other devices).\n- [Google shares AI and human evaluating process for policy violations](https://searchengineland.com/google-shares-ai-and-human-evaluating-process-for-policy-violations-453267.md)\n - Published: 2025-03-14\n - Last Modified: 2025-03-14\n - Excerpt: Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.\n- [Google’s Demand Gen upgrade: Key changes and success strategies](https://searchengineland.com/google-demand-gen-upgrade-strategies-453242.md)\n - Published: 2025-03-14\n - Last Modified: 2025-03-13\n - Excerpt: From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.\n- [How to make engaging long-form YouTube videos](https://searchengineland.com/make-engaging-long-form-youtube-videos-453229.md)\n - Published: 2025-03-14\n - Last Modified: 2025-03-13\n - Excerpt: Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.\n- [Navigating Google’s site reputation abuse policy: What publishers need to know](https://searchengineland.com/google-site-reputation-abuse-policy-publishers-453251.md)\n - Published: 2025-03-14\n - Last Modified: 2025-03-13\n - Excerpt: Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.\n- [20250314 SEL Brief](https://searchengineland.com/20250314-sel-brief-453244.md)\n - Published: 2025-03-14\n - Last Modified: 2025-03-13\n - Excerpt: Not available\n- [YouTube gives brands and creators new linking tools](https://searchengineland.com/youtube-brand-creato-linking-tools-453256.md)\n - Published: 2025-03-13\n - Last Modified: 2025-03-13\n - Excerpt: YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.\n- [Google March 2025 core update rolling out now](https://searchengineland.com/google-march-2025-core-update-rolling-out-now-453253.md)\n - Published: 2025-03-13\n - Last Modified: 2025-03-13\n - Excerpt: Google has released the March 2025 core update today, Google said this core update “rollout may take up to 2 weeks to complete.” Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems, which is why Google announces them. This is the first core update […]\n- [Google unveils asset testing for Performance Max retail campaigns](https://searchengineland.com/google-asset-testing-performance-max-retail-453236.md)\n - Published: 2025-03-13\n - Last Modified: 2025-03-13\n - Excerpt: Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.\n- [Google Analytics rolls out percentages in reports, adds issue notifications](https://searchengineland.com/google-analytics-percentages-reports-issue-notifications-453234.md)\n - Published: 2025-03-13\n - Last Modified: 2025-03-13\n - Excerpt: Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues.\n- [How does your landing page performance compare?](https://searchengineland.com/how-does-your-landing-page-performance-compare-453224.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-12\n - Excerpt: Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.\n- [20250313 SEL Brief](https://searchengineland.com/20250313-sel-brief-453221.md)\n - Published: 2025-03-13\n - Last Modified: 2025-03-12\n - Excerpt: Not available\n- [SMX Advanced](https://searchengineland.com/advanced-391110.md)\n - Published: 2023-01-06\n - Last Modified: 2025-03-12\n - Excerpt: Not available\n- [SMB websites see rising traffic from ChatGPT and other AI engines](https://searchengineland.com/smb-websites-rising-traffic-chatgpt-ai-engines-453201.md)\n - Published: 2025-03-13\n - Last Modified: 2025-03-12\n - Excerpt: ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.\n- [20250312 SEL Brief](https://searchengineland.com/20250312-sel-brief-453174.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-12\n - Excerpt: Not available\n- [Google Ads Editor 2.9 brings 8 new features for advertisers](https://searchengineland.com/google-ads-editor-2-9-453215.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-12\n - Excerpt: Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.\n- [Google upgrades Display & Video 360 for CTV advertisers](https://searchengineland.com/google-display-video-360-upgrades-453214.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-12\n - Excerpt: Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.\n- [Meta wants its advertisers to connect to Google Analytics](https://searchengineland.com/meta-advertisers-google-analytics-453211.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-12\n - Excerpt: Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.\n- [Using Date published + Date updated can wreck your organic CTR](https://searchengineland.com/date-published-date-updated-organic-ctr-453209.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-12\n - Excerpt: Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.\n- [Google Shopping now shows ‘Price at Checkout’](https://searchengineland.com/google-shopping-price-at-checkout-453170.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-12\n - Excerpt: Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.\n- [SMX Advanced – Agenda](https://searchengineland.com/agenda-394146.md)\n - Published: 2023-03-09\n - Last Modified: 2025-03-12\n - Excerpt: Not available\n- [Top 5 tactics to boost PPC lead quality in 2025](https://searchengineland.com/boost-ppc-lead-quality-tactics-453177.md)\n - Published: 2025-03-13\n - Last Modified: 2025-03-12\n - Excerpt: Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.\n- [Google expands Search Max beta to more accounts](https://searchengineland.com/google-search-max-beta-expands-453195.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-12\n - Excerpt: Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.\n- [How to withstand algorithm updates and optimize for AI search](https://searchengineland.com/withstand-algorithm-updates-optimize-ai-search-453182.md)\n - Published: 2025-03-13\n - Last Modified: 2025-03-12\n - Excerpt: Learn to navigate algorithm updates, measure brand visibility in LLMs, and influence AI knowledge systems.\n- [Why website content won’t boost your Google Maps keyword rankings](https://searchengineland.com/website-content-google-maps-keyword-rankings-453143.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-11\n - Excerpt: Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.\n- [Outsmarting Google Ads: Insider strategies to navigate changes like a pro](https://searchengineland.com/outsmarting-google-ads-insider-strategies-453124.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-11\n - Excerpt: Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.\n- [Why SEO is still key to visibility on search, social, and AI platforms](https://searchengineland.com/seo-visibility-search-social-ai-platforms-453165.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-11\n - Excerpt: No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.\n- [AI search engines often make up citations and answers: Study](https://searchengineland.com/ai-search-engines-citations-links-453173.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-11\n - Excerpt: I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.\n- [Should you use optimized targeting in Google Ads? A quick guide](https://searchengineland.com/optimized-targeting-google-ads-guide-453162.md)\n - Published: 2025-03-12\n - Last Modified: 2025-03-11\n - Excerpt: Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.\n- [As AI scraping surges, AI search traffic fails to follow: Report](https://searchengineland.com/ai-scraping-ai-search-traffic-report-453160.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-11\n - Excerpt: AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%\n- [SEO isn’t just 10 blue links anymore](https://searchengineland.com/seo-isnt-just-10-blue-links-anymore-453123.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-11\n - Excerpt: SEO has outgrown the traditional blue links — and so should your strategy.\n- [Google Ads expands PMax negative keyword limits](https://searchengineland.com/google-ads-expands-negative-keyword-limits-pmax-453154.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-11\n - Excerpt: Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000.\n- [Google expands Message asset to Performance Max](https://searchengineland.com/google-message-asset-performance-max-453147.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-11\n - Excerpt: Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions.\n- [SMX – Sponsor contact](https://searchengineland.com/sponsor-contact-392528.md)\n - Published: 2023-02-01\n - Last Modified: 2025-03-11\n - Excerpt: Not available\n- [Google Search is 373x bigger than ChatGPT search](https://searchengineland.com/google-search-bigger-chatgpt-search-453142.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-11\n - Excerpt: Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is less than 1%.\n- [20250311 SEL Brief](https://searchengineland.com/20250311-sel-brief-453122.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-10\n - Excerpt: Not available\n- [Google Marketing Live set for May 21](https://searchengineland.com/google-marketing-live-set-for-may-21-453119.md)\n - Published: 2025-03-10\n - Last Modified: 2025-03-10\n - Excerpt: Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.\n- [Google is exploring ads in new AI Mode](https://searchengineland.com/google-ads-ai-mode-453114.md)\n - Published: 2025-03-10\n - Last Modified: 2025-03-10\n - Excerpt: Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.\n- [How to use ChatGPT Tasks for SEO](https://searchengineland.com/chatgpt-tasks-seo-453108.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-10\n - Excerpt: Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency.\n- [Google to change how Tag Manager works with Google Ads in April](https://searchengineland.com/google-tag-manager-google-ads-change-453098.md)\n - Published: 2025-03-10\n - Last Modified: 2025-03-10\n - Excerpt: Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.\n- [How to fix the ‘Server error (5xx)’ error in Google Search Console](https://searchengineland.com/google-search-console-fix-server-error-5xx-error-453084.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-10\n - Excerpt: Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.\n- [How to prevent Meta Ads restrictions on health and wellness campaigns](https://searchengineland.com/meta-ads-restrictions-health-wellness-campaigns-453094.md)\n - Published: 2025-03-11\n - Last Modified: 2025-03-10\n - Excerpt: Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.\n- [4 SEO tips to boost click-through rate](https://searchengineland.com/4-seo-tips-to-boost-click-through-rate-453077.md)\n - Published: 2025-03-10\n - Last Modified: 2025-03-10\n - Excerpt: High rankings don’t guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks.\n- [20250310 SEL Brief](https://searchengineland.com/20250310-sel-brief-453073.md)\n - Published: 2025-03-10\n - Last Modified: 2025-03-07\n - Excerpt: Not available\n- [TikTok’s $30B ad boom faces US uncertainty](https://searchengineland.com/tiktoks-30b-ad-boom-faces-us-uncertainty-453049.md)\n - Published: 2025-03-07\n - Last Modified: 2025-03-07\n - Excerpt: TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.\n- [Leveraging generative AI in ad scripts for Google Ads optimization](https://searchengineland.com/generative-ai-scripts-google-ads-optimization-453065.md)\n - Published: 2025-03-10\n - Last Modified: 2025-03-07\n - Excerpt: Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.\n- [Microsoft adds “Why This Ad?” feature to Bing search results](https://searchengineland.com/microsoft-adds-why-this-ad-feature-to-bing-search-results-453063.md)\n - Published: 2025-03-07\n - Last Modified: 2025-03-07\n - Excerpt: Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results.\n- [8 common SEO mistakes to avoid](https://searchengineland.com/avoid-seo-mistakes-453061.md)\n - Published: 2025-03-10\n - Last Modified: 2025-03-07\n - Excerpt: Are you sabotaging your SEO efforts? Avoid these blunders – from blaming algorithms to misusing canonical tags – and optimize smarter.\n- [What is PPC – Pay-Per-Click marketing?](https://searchengineland.com/what-is-paid-search-45921.md)\n - Published: 2023-02-01\n - Last Modified: 2025-03-07\n - Excerpt: Not available\n- [Managing complex marketing campaigns](https://searchengineland.com/managing-complex-marketing-campaigns-453057.md)\n - Published: 2025-03-06\n - Last Modified: 2025-03-06\n - Excerpt: Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.\n- [20250307 SEL Brief](https://searchengineland.com/20250307-sel-brief-453054.md)\n - Published: 2025-03-07\n - Last Modified: 2025-03-06\n - Excerpt: Not available\n- [12 tips to win more SEO clients](https://searchengineland.com/win-more-seo-clients-453037.md)\n - Published: 2025-03-07\n - Last Modified: 2025-03-06\n - Excerpt: Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights.\n- [Multilingual and international SEO: 5 mistakes to watch out for](https://searchengineland.com/multilingual-and-international-seo-5-mistakes-to-watch-out-for-453030.md)\n - Published: 2025-03-07\n - Last Modified: 2025-03-06\n - Excerpt: Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.\n- [Google testing channel reporting for Performance Max campaigns](https://searchengineland.com/google-testing-channel-reporting-performance-max-453043.md)\n - Published: 2025-03-06\n - Last Modified: 2025-03-06\n - Excerpt: Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.\n- [How to use OpenAI’s Deep Research for smarter SEO strategies](https://searchengineland.com/openai-deep-research-seo-strategies-453012.md)\n - Published: 2025-03-06\n - Last Modified: 2025-03-06\n - Excerpt: ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages.\n- [20250306 SEL Brief](https://searchengineland.com/20250306-sel-brief-453026.md)\n - Published: 2025-03-06\n - Last Modified: 2025-03-05\n - Excerpt: Not available\n- [Thanks for joining the Search Engine Land community!](https://searchengineland.com/thank-you-for-subscribing-33759.md)\n - Published: 2022-01-01\n - Last Modified: 2025-03-05\n - Excerpt: Not available\n- [Americans search Google 126 times per month on average: Study](https://searchengineland.com/126-google-searches-per-month-452972.md)\n - Published: 2025-03-04\n - Last Modified: 2025-03-05\n - Excerpt: A day after Google revealed it sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search.\n- [Microsoft’s Copilot adds Showroom ads and Dynamic filters](https://searchengineland.com/microsoft-copilot-showroom-ads-dynamic-filters-453019.md)\n - Published: 2025-03-05\n - Last Modified: 2025-03-05\n - Excerpt: Microsoft's Copilot is introducing interactive formats that promise enhanced user engagement and personalization.\n- [How to do PPC keyword gap analysis](https://searchengineland.com/ppc-keyword-gap-analysis-453016.md)\n - Published: 2025-03-06\n - Last Modified: 2025-03-05\n - Excerpt: Expand your PPC reach, uncover missing keywords and outsmart the competition with these tips and tools.\n- [Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews](https://searchengineland.com/google-begins-testing-ai-mode-while-rolling-out-gemini-2-0-ai-overviews-452993.md)\n - Published: 2025-03-05\n - Last Modified: 2025-03-05\n - Excerpt: Plus, AI Overviews are now available to more searchers, including teenagers.\n- [8 best social media planning tools in 2025](https://searchengineland.com/social-media-planning-tools-450737.md)\n - Published: 2025-01-14\n - Last Modified: 2025-03-05\n - Excerpt: The best social media planning tools are Semrush Social, Hootsuite, Buffer, SocialPilot, and Sprout Social.\n- [12 essential paid search tips for newbies](https://searchengineland.com/paid-search-tips-newbies-452953.md)\n - Published: 2025-03-05\n - Last Modified: 2025-03-05\n - Excerpt: Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.\n- [Google is testing Creator Partnerships for YouTube Shorts ads](https://searchengineland.com/google-creator-partnerships-beta-453006.md)\n - Published: 2025-03-04\n - Last Modified: 2025-03-04\n - Excerpt: Google's new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.\n- [Google Shopping unveils AI-powered fashion and beauty features](https://searchengineland.com/google-shopping-unveils-ai-powered-features-453000.md)\n - Published: 2025-03-05\n - Last Modified: 2025-03-04\n - Excerpt: Google's new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers.\n- [20250305 SEL Brief](https://searchengineland.com/20250305-sel-brief-453005.md)\n - Published: 2025-03-05\n - Last Modified: 2025-03-04\n - Excerpt: Not available\n- [Image assets in Google Ads: Everything you need to know](https://searchengineland.com/image-assets-google-ads-452986.md)\n - Published: 2025-03-05\n - Last Modified: 2025-03-04\n - Excerpt: Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads.\n- [Why SEO often fails before it even begins](https://searchengineland.com/why-seo-fails-before-it-begins-452981.md)\n - Published: 2025-03-05\n - Last Modified: 2025-03-04\n - Excerpt: SEO won’t deliver results if your foundation isn’t ready. Learn what to fix first to turn traffic into real business growth.\n- [SMX Master Classes – Colleen Harris](https://searchengineland.com/google-analytics-4-392988.md)\n - Published: 2023-02-09\n - Last Modified: 2025-03-04\n - Excerpt: Not available\n- [Google Ads simplifies conversion tracking with new tag manager feature](https://searchengineland.com/google-ads-conversion-tracking-new-tag-manager-feature-451624.md)\n - Published: 2025-02-05\n - Last Modified: 2025-03-04\n - Excerpt: The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.\n- [Top AI tools and tactics you should be using in PPC](https://searchengineland.com/top-ai-tools-tactics-ppc-452938.md)\n - Published: 2025-03-05\n - Last Modified: 2025-03-04\n - Excerpt: Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.\n- [YouTube is revamping mid-roll ad placement](https://searchengineland.com/youtube-revamps-mid-roll-ad-placement-452973.md)\n - Published: 2025-03-04\n - Last Modified: 2025-03-04\n - Excerpt: YouTube's change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.\n- [What Is SEO – Search Engine Optimization?](https://searchengineland.com/what-is-seo-45876.md)\n - Published: 2024-09-23\n - Last Modified: 2025-03-04\n - Excerpt: Not available\n- [Google now sees more than 5 trillion searches per year](https://searchengineland.com/google-5-trillion-searches-per-year-452928.md)\n - Published: 2025-03-03\n - Last Modified: 2025-03-04\n - Excerpt: We still don't know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.\n- [Google offers QR codes to get reviews from customers](https://searchengineland.com/google-offers-qr-codes-to-get-reviews-from-customers-452966.md)\n - Published: 2025-03-04\n - Last Modified: 2025-03-04\n - Excerpt: You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review.\n- [How to make a website for a small business](https://searchengineland.com/how-to-make-a-website-for-small-business-450814.md)\n - Published: 2025-01-13\n - Last Modified: 2025-03-04\n - Excerpt: How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site\n- [What is an ad impression and why are they important to track?](https://searchengineland.com/ad-impressions-450517.md)\n - Published: 2025-01-13\n - Last Modified: 2025-03-04\n - Excerpt: An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.\n- [B2B vs. B2C: Key differences & marketing tactics](https://searchengineland.com/b2b-vs-b2c-450548.md)\n - Published: 2025-01-10\n - Last Modified: 2025-03-04\n - Excerpt: Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.\n- [57 insightful Facebook statistics for marketers in 2025](https://searchengineland.com/facebook-statistics-450769.md)\n - Published: 2025-01-09\n - Last Modified: 2025-03-04\n - Excerpt: Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.\n- [Mobile optimization: What it is & how to do it](https://searchengineland.com/mobile-optimization-450624.md)\n - Published: 2025-01-08\n - Last Modified: 2025-03-04\n - Excerpt: Mobile optimization is the process of improving your website and content for users on mobile devices.\n- [Guide to AI prompts: what they are and how to write them](https://searchengineland.com/ai-prompts-450675.md)\n - Published: 2025-01-07\n - Last Modified: 2025-03-04\n - Excerpt: Ready to explore AI prompts? Our guide explains what they are and offers advice on writing them like a pro.\n- [Marketing 101: A beginner’s guide to marketing fundamentals](https://searchengineland.com/marketing-101-450705.md)\n - Published: 2025-01-06\n - Last Modified: 2025-03-04\n - Excerpt: Elevate your marketing game with our Marketing 101 guide, designed to help you boost your business.\n- [The 6 best PPC keyword tools to elevate your ad campaigns](https://searchengineland.com/best-ppc-keyword-tools-450107.md)\n - Published: 2025-01-04\n - Last Modified: 2025-03-04\n - Excerpt: Learn about the features, benefits, and prices of the best PPC keyword tools on the market right now.\n- [Mastering social media content creation: Your complete guide](https://searchengineland.com/social-media-content-creation-450577.md)\n - Published: 2025-01-03\n - Last Modified: 2025-03-04\n - Excerpt: Learn essential steps for social media content creation and discover tools for your workflow.\n- [Local SEO in 2025: banes, blessings, and predictions](https://searchengineland.com/local-seo-in-2025-449981.md)\n - Published: 2024-12-31\n - Last Modified: 2025-03-04\n - Excerpt: From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.\n- [SEOs are quiet quitting X: where should you go?](https://searchengineland.com/seos-are-quiet-quitting-x-449974.md)\n - Published: 2024-12-27\n - Last Modified: 2025-03-04\n - Excerpt: The mass exodus of SEOs from X has been ongoing for months, but where’s everyone going next? You know about LinkedIn, but what about Bluesky?\n- [PPC tracking for beginners: how to track clicks & conversions ](https://searchengineland.com/ppc-tracking-449852.md)\n - Published: 2024-12-17\n - Last Modified: 2025-03-04\n - Excerpt: Master the basics of tracking clicks & conversions with pay-per-click marketing.\n- [Top B2B Digital Marketing Strategies for Business Growth](https://searchengineland.com/b2b-digital-marketing-strategies-450398.md)\n - Published: 2024-12-25\n - Last Modified: 2025-03-04\n - Excerpt: Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.\n- [Query Deserves Freshness: What it is and how it works](https://searchengineland.com/query-deserves-freshness-qdf-449836.md)\n - Published: 2024-12-22\n - Last Modified: 2025-03-04\n - Excerpt: Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.\n- [Conversion rate: how to calculate, optimize, and avoid common mistakes](https://searchengineland.com/conversion-rate-449766.md)\n - Published: 2024-12-23\n - Last Modified: 2025-03-04\n - Excerpt: Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience.\n- [Boost your SEO with the right types of backlinks](https://searchengineland.com/types-of-backlinks-449277.md)\n - Published: 2024-12-16\n - Last Modified: 2025-03-04\n - Excerpt: Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.\n- [How to set up and optimize your Google Business Profile](https://searchengineland.com/google-business-profile-449229.md)\n - Published: 2024-12-13\n - Last Modified: 2025-03-04\n - Excerpt: Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.\n- [Long-tail keywords: Target lower-competition phrases and attract qualified visitors](https://searchengineland.com/long-tail-keywords-seo-448592.md)\n - Published: 2024-11-26\n - Last Modified: 2025-03-04\n - Excerpt: Discover how long-tail keywords boost SEO by driving targeted traffic and conversions. Learn to identify, optimize and use these keywords.\n- [Core Web Vitals: How to measure and improve your site’s UX](https://searchengineland.com/core-web-vitals-448672.md)\n - Published: 2024-11-27\n - Last Modified: 2025-03-04\n - Excerpt: Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.\n- [4 ways to optimize Performance Max campaigns](https://searchengineland.com/4-ways-to-optimize-performance-max-campaigns-451885.md)\n - Published: 2025-02-19\n - Last Modified: 2025-03-03\n - Excerpt: Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.\n- [Google tightens Customer Match data rules in major privacy update](https://searchengineland.com/google-tightens-customer-match-data-rules-in-major-privacy-update-451887.md)\n - Published: 2025-02-13\n - Last Modified: 2025-03-03\n - Excerpt: In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7\n- [Google tackles key Performance Max concerns in FAQ](https://searchengineland.com/google-tackles-key-performance-max-concerns-in-new-faq-451892.md)\n - Published: 2025-02-13\n - Last Modified: 2025-03-03\n - Excerpt: Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.\n- [Google Ads tests ‘Advanced Plans’ feature for budget optimization](https://searchengineland.com/google-ads-tests-new-advanced-plans-feature-for-budget-optimization-452041.md)\n - Published: 2025-02-18\n - Last Modified: 2025-03-03\n - Excerpt: Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget allocations.\n- [Google Merchant Center renames Conversion Settings as Key Event Setup](https://searchengineland.com/google-merchant-center-conversion-settings-key-event-setup-452913.md)\n - Published: 2025-03-03\n - Last Modified: 2025-03-03\n - Excerpt: Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's framework.\n- [Google expands Vehicle ads to include RVs and campers](https://searchengineland.com/google-vehicle-ads-rvs-campers-452916.md)\n - Published: 2025-03-03\n - Last Modified: 2025-03-03\n - Excerpt: Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted search listings.\n- [20250304 SEL Brief](https://searchengineland.com/20250304-sel-brief-452934.md)\n - Published: 2025-03-04\n - Last Modified: 2025-03-03\n - Excerpt: Not available\n- [Google VP of Ads bets on AI to transform ads into tailored consumer journeys](https://searchengineland.com/google-ads-ai-consumer-journeys-452930.md)\n - Published: 2025-03-03\n - Last Modified: 2025-03-03\n - Excerpt: Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.\n- [7 tips for SEO newbies](https://searchengineland.com/tips-seo-newbies-452908.md)\n - Published: 2025-03-04\n - Last Modified: 2025-03-03\n - Excerpt: SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation for success.\n- [Pinterest SEO: Your guide to brand discovery](https://searchengineland.com/pinterest-seo-your-guide-to-brand-discovery-452920.md)\n - Published: 2025-03-04\n - Last Modified: 2025-03-03\n - Excerpt: Pinterest isn’t just social – it’s a search powerhouse. Here's how to get discovered by high-intent users searching Pinterest for inspiration.\n- [How to get better results from Meta ads with vertical video formats](https://searchengineland.com/meta-ads-vertical-video-formats-452902.md)\n - Published: 2025-03-04\n - Last Modified: 2025-03-03\n - Excerpt: Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.\n- [Google Ads stop running for some advertisers](https://searchengineland.com/google-ads-stop-running-for-some-advertisers-452864.md)\n - Published: 2025-03-02\n - Last Modified: 2025-03-03\n - Excerpt: Starting March 1, some advertisers reported that their Google Ads were not serving. The issue was resolved March 3.\n- [20250303 SEL Brief](https://searchengineland.com/20250303-sel-brief-452861.md)\n - Published: 2025-03-03\n - Last Modified: 2025-02-28\n - Excerpt: Not available\n- [Reddit for SMBs: A hidden SEO and engagement goldmine](https://searchengineland.com/reddit-smbs-seo-engagement-goldmine-452850.md)\n - Published: 2025-03-03\n - Last Modified: 2025-02-28\n - Excerpt: Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.\n- [SMX Master Classes – FAQ](https://searchengineland.com/faq-393998.md)\n - Published: 2023-03-07\n - Last Modified: 2025-02-28\n - Excerpt: Not available\n- [Why SEOs are killing digital PR](https://searchengineland.com/why-seos-are-killing-digital-pr-447680.md)\n - Published: 2024-10-22\n - Last Modified: 2025-02-28\n - Excerpt: Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.\n- [SEO shortcuts gone wrong: How one site tanked – and what you can learn](https://searchengineland.com/seo-shortcuts-gone-wrong-452831.md)\n - Published: 2025-03-03\n - Last Modified: 2025-02-28\n - Excerpt: Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate.\n- [How to craft search ads that stand out](https://searchengineland.com/how-to-craft-search-ads-that-stand-out-452827.md)\n - Published: 2025-03-03\n - Last Modified: 2025-02-28\n - Excerpt: Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.\n- [Google Ads run different auctions for each ad location](https://searchengineland.com/google-ads-srun-different-auctions-for-each-ad-location-452749.md)\n - Published: 2025-02-27\n - Last Modified: 2025-02-28\n - Excerpt: An update was made to the Google document on how the Google Ads auction works.\n- [You asked, we listened. SMX Advanced is back in-person – and your ticket is here.](https://searchengineland.com/smx-advanced-news-451001.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-27\n - Excerpt: Did you miss us? We missed you. Meet us in Boston June 11-13!\n- [20250228 SEL Brief](https://searchengineland.com/20250228-sel-brief-452793.md)\n - Published: 2025-02-28\n - Last Modified: 2025-02-27\n - Excerpt: Not available\n- [Top 5 Google Ads opportunities you might be missing](https://searchengineland.com/google-ads-opportunities-452756.md)\n - Published: 2025-02-28\n - Last Modified: 2025-02-27\n - Excerpt: Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.\n- [The shift to semantic SEO: What vectors mean for your strategy](https://searchengineland.com/the-shift-to-semantic-seo-what-vectors-mean-for-your-strategy-452766.md)\n - Published: 2025-02-28\n - Last Modified: 2025-02-27\n - Excerpt: As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.\n- [59% of Americans click on brands they know in Google results: Survey](https://searchengineland.com/brands-search-results-survey-452789.md)\n - Published: 2025-02-27\n - Last Modified: 2025-02-27\n - Excerpt: Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.\n- [How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads](https://searchengineland.com/bigquery-ml-targeting-bidding-roi-google-ads-452686.md)\n - Published: 2025-02-27\n - Last Modified: 2025-02-27\n - Excerpt: Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.\n- [Not appearing in Google AI Overviews significantly harms webpages: Study](https://searchengineland.com/google-ai-overviews-harms-webpages-study-452605.md)\n - Published: 2025-02-25\n - Last Modified: 2025-02-27\n - Excerpt: Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.\n- [Branded search and SEO: What you need to know](https://searchengineland.com/branded-search-seo-452676.md)\n - Published: 2025-02-27\n - Last Modified: 2025-02-27\n - Excerpt: Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter.\n- [20250227 SEL Brief](https://searchengineland.com/20250227-sel-brief-452710.md)\n - Published: 2025-02-27\n - Last Modified: 2025-02-26\n - Excerpt: Not available\n- [The future of ecommerce search: Insights from 200+ retailers](https://searchengineland.com/the-future-of-ecommerce-search-insights-from-200-retailers-452709.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-26\n - Excerpt: This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.\n- [5 SEO content pitfalls that could be hurting your traffic](https://searchengineland.com/5-seo-content-pitfalls-that-could-be-hurting-your-traffic-452702.md)\n - Published: 2025-02-27\n - Last Modified: 2025-02-26\n - Excerpt: Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and smart optimization.\n- [Google Ads API v19 just released with new features](https://searchengineland.com/google-ads-api-v19-just-released-with-new-features-452708.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-26\n - Excerpt: Version 19 adds new access and controls to software developers and those who integrate with the API.\n- [Search Engine Land Awards](https://searchengineland.com/awards-218582.md)\n - Published: 2017-01-10\n - Last Modified: 2025-02-26\n - Excerpt: Not available\n- [PPC budgeting in 2025: When to adjust, scale, and optimize with data](https://searchengineland.com/ppc-budgeting-adjust-scale-optimize-data-452493.md)\n - Published: 2025-02-25\n - Last Modified: 2025-02-26\n - Excerpt: Balance automation and control in PPC budgeting. Learn when to scale, adjust, and optimize your ad spend for maximum ROI in 2025.\n- [Survey: 42% of people say Google Search is becoming less useful](https://searchengineland.com/google-search-less-useful-survey-452700.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-26\n - Excerpt: More than half of respondents also said they rely on their community for information rather than Google or other search engines.\n- [Google Search Console API delayed](https://searchengineland.com/google-search-console-api-delayed-452572.md)\n - Published: 2025-02-25\n - Last Modified: 2025-02-26\n - Excerpt: The web interface is not delayed but the API seems backed up since last Thursday.\n- [Google Local Service Ads now uses your booking links from Business Profiles](https://searchengineland.com/google-local-service-ads-now-uses-your-booking-links-from-business-profiles-452698.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-26\n - Excerpt: Make sure you opt out, if you do not want to pay for booking link leads - because Google has opted you in.\n- [Next week: Live search training you can’t afford to miss](https://searchengineland.com/search-marketing-expo-news-378494.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-25\n - Excerpt: For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.\n- [SMX Advanced – Sponsor guide](https://searchengineland.com/sponsor-guide-394286.md)\n - Published: 2023-03-14\n - Last Modified: 2025-02-25\n - Excerpt: Not available\n- [20250226 SEL Brief](https://searchengineland.com/20250226-sel-brief-452614.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-25\n - Excerpt: Not available\n- [When and how to use knowledge graphs and entities for SEO](https://searchengineland.com/knowledge-graphs-entities-seo-when-how-452584.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-25\n - Excerpt: Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.\n- [The current state of Google local justifications](https://searchengineland.com/the-current-state-of-google-local-justifications-452400.md)\n - Published: 2025-02-18\n - Last Modified: 2025-02-25\n - Excerpt: Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps.\n- [5 LinkedIn Ads mistakes that could be hurting your campaigns](https://searchengineland.com/linkedin-ads-mistakes-452575.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-25\n - Excerpt: Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.\n- [Why SEO is your best defense against declining organic traffic](https://searchengineland.com/seo-defense-declining-organic-traffic-452569.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-25\n - Excerpt: SEO is more than just growth. Here's how it helps safeguard your traffic and prevent organic decline before it starts.\n- [Google Ads brand settings: What you need to know about inclusion & exclusion](https://searchengineland.com/google-ads-brand-settings-452578.md)\n - Published: 2025-02-26\n - Last Modified: 2025-02-25\n - Excerpt: Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.\n- [Knowledge graphs: An introduction](https://searchengineland.com/knowledge-graphs-introduction-448128.md)\n - Published: 2024-11-11\n - Last Modified: 2025-02-25\n - Excerpt: Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.\n- [PPC keyword research: What you need to know](https://searchengineland.com/ppc-keyword-research-448061.md)\n - Published: 2024-11-07\n - Last Modified: 2025-02-25\n - Excerpt: Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.\n- [Reddit introduces AI-powered keyword targeting features](https://searchengineland.com/reddit-ai-powered-keyword-targeting-features-447463.md)\n - Published: 2024-10-11\n - Last Modified: 2025-02-25\n - Excerpt: Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.\n- [Keyword Generator](https://searchengineland.com/keyword-generator-449988.md)\n - Published: 2024-12-03\n - Last Modified: 2025-02-25\n - Excerpt: See how you can use our free keyword generator tool to uncover high-performing keywords and topics for SEO, PPC, and content marketing.\n- [PPC keyword strategy: How to align search intent with funnel stages](https://searchengineland.com/ppc-keyword-strategy-search-intent-funnel-stages-448157.md)\n - Published: 2024-11-12\n - Last Modified: 2025-02-25\n - Excerpt: Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.\n- [How to use negative keywords in PPC to maximize targeting and optimize ad spend](https://searchengineland.com/negative-keywords-ppc-449123.md)\n - Published: 2024-12-11\n - Last Modified: 2025-02-25\n - Excerpt: Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.\n- [Top 4 PPC tactics to try in 2025](https://searchengineland.com/ppc-tactics-to-try-449171.md)\n - Published: 2024-12-12\n - Last Modified: 2025-02-25\n - Excerpt: Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.\n- [The future of paid search: 3 predictions for Google Ads in 2025](https://searchengineland.com/paid-search-predictions-google-ads-2025-449384.md)\n - Published: 2024-12-18\n - Last Modified: 2025-02-25\n - Excerpt: Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.\n- [How to identify untapped opportunities in PPC](https://searchengineland.com/identify-untapped-ppc-opportunities-447859.md)\n - Published: 2024-10-30\n - Last Modified: 2025-02-25\n - Excerpt: Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns.\n- [Google sued by Chegg over AI Overviews hurting traffic and revenue](https://searchengineland.com/google-sued-by-chegg-over-ai-overviews-hurting-traffic-and-revenue-452518.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-25\n - Excerpt: Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?\n- [Personalize your marketing without compromising privacy](https://searchengineland.com/personalize-your-marketing-without-compromising-privacy-452520.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-24\n - Excerpt: Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.\n- [A guide to web crawlers: What you need to know](https://searchengineland.com/web-crawlers-guide-452505.md)\n - Published: 2025-02-25\n - Last Modified: 2025-02-24\n - Excerpt: Your website is being crawled right now. Find out which bots are helping your SEO, which ones are hurting it, and how to take control.\n- [20250225 SEL Brief](https://searchengineland.com/20250225-sel-brief-452515.md)\n - Published: 2025-02-25\n - Last Modified: 2025-02-24\n - Excerpt: Not available\n- [Microsoft Bing testing Copilot Search](https://searchengineland.com/microsoft-bing-testing-copilot-search-452500.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-24\n - Excerpt: Is this the next version of Bing Search or AI Search?\n- [SEO prioritization: How to focus on what moves the needle](https://searchengineland.com/seo-prioritization-how-to-focus-on-what-moves-the-needle-452482.md)\n - Published: 2025-02-25\n - Last Modified: 2025-02-24\n - Excerpt: SEO success starts with focusing on what matters most. Learn how proven frameworks can help you prioritize high-impact tasks.\n- [X launches AI-powered tools that create ads, analyze campaigns](https://searchengineland.com/x-grok-prefill-analyze-campaign-452495.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-24\n - Excerpt: X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights.\n- [Your guide to sitemaps: best practices for crawling and indexing](https://searchengineland.com/sitemap-448758.md)\n - Published: 2024-11-29\n - Last Modified: 2025-02-24\n - Excerpt: Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.\n- [What is search intent in SEO? Using different types of keyword intent](https://searchengineland.com/search-intent-seo-449089.md)\n - Published: 2024-12-11\n - Last Modified: 2025-02-24\n - Excerpt: Learn why search intent matters in SEO, the different types of search intent and how to create content that targets keywords effectively.\n- [Content marketing strategy: A practical guide](https://searchengineland.com/content-marketing-strategy-449153.md)\n - Published: 2024-12-12\n - Last Modified: 2025-02-24\n - Excerpt: A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.\n- [Website Traffic Checker](https://searchengineland.com/website-traffic-checker-449972.md)\n - Published: 2024-12-03\n - Last Modified: 2025-02-24\n - Excerpt: Benchmark your site's traffic against competitors using our Website Traffic Checker Tool. Optimize your SEO strategy with comprehensive traffic data.\n- [Backlink Checker](https://searchengineland.com/backlink-research-449991.md)\n - Published: 2024-12-18\n - Last Modified: 2025-02-24\n - Excerpt: Discover how our free Backlink Checker Tool can help you outperform competitors. Analyze backlinks and improve your SEO efforts.\n- [Keyword Rank Checker](https://searchengineland.com/keyword-rank-checker-449992.md)\n - Published: 2024-12-04\n - Last Modified: 2025-02-24\n - Excerpt: Effortlessly monitor your search positions using our Keyword Rank Checker. Gain insights into your SEO performance and stay ahead of the competition.\n- [Keyword Difficulty Checker](https://searchengineland.com/keyword-difficulty-checker-tool-449989.md)\n - Published: 2024-12-09\n - Last Modified: 2025-02-24\n - Excerpt: Analyze keyword difficulty in seconds with our free Keyword Difficulty Checker. Plan your SEO and PPC campaigns with accurate, actionable data.\n- [Google’s Local Guide program: Wins, woes and what’s next?](https://searchengineland.com/google-local-guides-program-wins-woes-what-next-449783.md)\n - Published: 2024-11-13\n - Last Modified: 2025-02-24\n - Excerpt: Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas.\n- [Nostalgia: your untapped local marketing opportunity ](https://searchengineland.com/nostalgia-your-untapped-local-marketing-opportunity-452389.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-24\n - Excerpt: Nostalgia might be the missing piece you need to combine with social listening & brand monitoring to resonate with your target audience.\n- [Meta aligns platforms with ‘Views’ as primary content metric](https://searchengineland.com/meta-views-primary-content-metric-448357.md)\n - Published: 2024-11-15\n - Last Modified: 2025-02-23\n - Excerpt: Meta's shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach.\n- [How Google Search ranking works](https://searchengineland.com/how-google-search-ranking-works-445141.md)\n - Published: 2024-08-13\n - Last Modified: 2025-02-23\n - Excerpt: An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results.\n- [HUGE Google Search document leak reveals inner workings of ranking algorithm](https://searchengineland.com/google-search-document-leak-ranking-442617.md)\n - Published: 2024-05-28\n - Last Modified: 2025-02-23\n - Excerpt: The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.\n- [Mastering Performance Max using scripts](https://searchengineland.com/mastering-performance-max-using-scripts-446736.md)\n - Published: 2024-09-20\n - Last Modified: 2025-02-23\n - Excerpt: Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.\n- [What Google’s new Performance Max controls mean for advertisers](https://searchengineland.com/what-googles-new-performance-max-controls-mean-for-advertisers-447350.md)\n - Published: 2024-10-09\n - Last Modified: 2025-02-23\n - Excerpt: New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.\n- [Performance Max vs. Search campaigns: New data reveals substantial search term overlap](https://searchengineland.com/performance-max-vs-search-campaigns-overlap-data-448788.md)\n - Published: 2024-12-03\n - Last Modified: 2025-02-23\n - Excerpt: Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.\n- [How to combat rising CPCs and optimize your Google Ads ROI](https://searchengineland.com/combat-rising-cpcs-optimize-google-ads-roi-448308.md)\n - Published: 2024-11-15\n - Last Modified: 2025-02-23\n - Excerpt: Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars.\n- [Branded keywords: How Google Ads drives up CPCs](https://searchengineland.com/branded-keywords-google-ads-cpcs-447191.md)\n - Published: 2024-10-03\n - Last Modified: 2025-02-23\n - Excerpt: Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.\n- [Guide](https://searchengineland.com/guide-45361.md)\n - Published: 2010-06-29\n - Last Modified: 2025-02-23\n - Excerpt: Not available\n- [20250224 SEL Brief](https://searchengineland.com/20250224-sel-brief-452374.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-21\n - Excerpt: Not available\n- [SMX Master Classes](https://searchengineland.com/master-classes-391113.md)\n - Published: 2023-01-06\n - Last Modified: 2025-02-21\n - Excerpt: Not available\n- [MTA vs. MMM: Which marketing attribution model is right for you?](https://searchengineland.com/mta-vs-mmm-which-marketing-attribution-model-is-right-for-you-452368.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-21\n - Excerpt: Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.\n- [Top 4 PPC mistakes and how to fix them](https://searchengineland.com/top-ppc-mistakes-452357.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-21\n - Excerpt: Avoid these common PPC pitfalls that drain your budget and learn how to optimize your campaigns for maximum ROI.\n- [Google faces EU charges over search bias](https://searchengineland.com/google-faces-eu-charges-search-bias-452373.md)\n - Published: 2025-02-21\n - Last Modified: 2025-02-21\n - Excerpt: The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.\n- [Optimizing for AI search: Why classic SEO principles still apply](https://searchengineland.com/optimizing-ai-search-classic-seo-principles-452327.md)\n - Published: 2025-02-24\n - Last Modified: 2025-02-21\n - Excerpt: AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.\n- [Google Ads to remove parked domain placements by default](https://searchengineland.com/google-ads-parked-domain-placements-default-452361.md)\n - Published: 2025-02-21\n - Last Modified: 2025-02-21\n - Excerpt: Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.\n- [Competitor Analysis tool](https://searchengineland.com/competitor-analysis-tool-451493.md)\n - Published: 2025-01-16\n - Last Modified: 2025-02-20\n - Excerpt: Discover your competitors' top keywords, backlinks, and traffic sources instantly. Simply enter a domain to begin.\n- [Is AI making PPC marketers better or worse?](https://searchengineland.com/ai-ppc-marketers-better-worse-451753.md)\n - Published: 2025-02-21\n - Last Modified: 2025-02-20\n - Excerpt: Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.\n- [20250221 SEL Brief](https://searchengineland.com/20250221-sel-brief-452282.md)\n - Published: 2025-02-21\n - Last Modified: 2025-02-20\n - Excerpt: Not available\n- [7 video optimization tips to boost your organic reach in 2025](https://searchengineland.com/video-optimization-tips-organic-reach-452256.md)\n - Published: 2025-02-21\n - Last Modified: 2025-02-20\n - Excerpt: Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.\n- [Google Ads Optimization Score now reveals specific competitor impacts](https://searchengineland.com/google-ads-optimization-score-competitor-impacts-447972.md)\n - Published: 2024-11-04\n - Last Modified: 2025-02-20\n - Excerpt: Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.\n- [Google gives Responsive Search Ads more flexibility](https://searchengineland.com/google-responsive-search-ads-flexibility-452264.md)\n - Published: 2025-02-20\n - Last Modified: 2025-02-20\n - Excerpt: Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.\n- [9 essential geotargeting tactics for Google Ads](https://searchengineland.com/geotargeting-tactics-google-ads-452266.md)\n - Published: 2025-02-21\n - Last Modified: 2025-02-20\n - Excerpt: Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.\n- [How to use Google Trends to analyze your competitors’ brand engagement](https://searchengineland.com/use-google-trends-analyze-competitor-brand-engagement-447092.md)\n - Published: 2024-10-01\n - Last Modified: 2025-02-20\n - Excerpt: Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.\n- [Google AI Overviews more volatile than organic rankings: Report](https://searchengineland.com/google-ai-overviews-organic-rankings-volatile-452255.md)\n - Published: 2025-02-20\n - Last Modified: 2025-02-20\n - Excerpt: The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.\n- [LinkedIn launches two tools to enhance marketing attribution](https://searchengineland.com/linkedin-conversion-api-revenue-attribution-report-452167.md)\n - Published: 2025-02-20\n - Last Modified: 2025-02-20\n - Excerpt: LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.\n- [Google Posts gain AI-enhanced images feature](https://searchengineland.com/google-posts-gain-ai-enhanced-images-feature-452246.md)\n - Published: 2025-02-20\n - Last Modified: 2025-02-20\n - Excerpt: Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images.\n- [How to restructure your website using personas: A guide for better results](https://searchengineland.com/restructure-website-personas-guide-452132.md)\n - Published: 2025-02-20\n - Last Modified: 2025-02-20\n - Excerpt: Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.\n- [20250220 SEL Brief](https://searchengineland.com/20250220-sel-brief-452156.md)\n - Published: 2025-02-20\n - Last Modified: 2025-02-19\n - Excerpt: Not available\n- [Google just lifted its 2019 ban on fingerprinting for advertisers](https://searchengineland.com/google-fingerprinting-advertisers-452122.md)\n - Published: 2025-02-19\n - Last Modified: 2025-02-19\n - Excerpt: Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.\n- [6 ways GPT Operator is changing PPC automation](https://searchengineland.com/gpt-operator-changing-ppc-automation-452123.md)\n - Published: 2025-02-20\n - Last Modified: 2025-02-19\n - Excerpt: GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it falls short.\n- [Google image AI model can now generate humans for ads](https://searchengineland.com/google-imagen-3-ai-model-human-subjects-ads-452120.md)\n - Published: 2025-02-19\n - Last Modified: 2025-02-19\n - Excerpt: Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.\n- [How to use keyword insertion for more effective Google Ads](https://searchengineland.com/google-ads-keyword-insertion-452019.md)\n - Published: 2025-02-19\n - Last Modified: 2025-02-19\n - Excerpt: Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks.\n- [Website Authority Tool](https://searchengineland.com/website-authority-tool-451599.md)\n - Published: 2025-01-21\n - Last Modified: 2025-02-19\n - Excerpt: Enter your domain to get core metrics on rankings and traffic.\n- [SERP Checker](https://searchengineland.com/serp-checker-tool-451595.md)\n - Published: 2025-01-17\n - Last Modified: 2025-02-19\n - Excerpt: Not available\n- [Tools](https://searchengineland.com/tools-449967.md)\n - Published: 2024-12-14\n - Last Modified: 2025-02-19\n - Excerpt: A suite of free tools to elevate your search marketing strategy.\n- [SMX Master Classes – Anna Crowe](https://searchengineland.com/advanced-seo-449564.md)\n - Published: 2024-12-01\n - Last Modified: 2025-02-18\n - Excerpt: Not available\n- [SMX Master Classes – John McAlpin](https://searchengineland.com/technical-seo-449554.md)\n - Published: 2024-12-01\n - Last Modified: 2025-02-18\n - Excerpt: Not available\n- [SMX Master Classes – Bruce Clay](https://searchengineland.com/essential-seo-392978.md)\n - Published: 2023-02-09\n - Last Modified: 2025-02-18\n - Excerpt: Not available\n- [20250219 SEL Brief](https://searchengineland.com/20250219-sel-brief-452058.md)\n - Published: 2025-02-19\n - Last Modified: 2025-02-18\n - Excerpt: Not available\n- [SMX Master Classes – Will Scott](https://searchengineland.com/generative-engine-optimization-449549.md)\n - Published: 2024-12-01\n - Last Modified: 2025-02-18\n - Excerpt: Not available\n- [Drive better rankings and engagement with a smarter SEO framework](https://searchengineland.com/drive-better-rankings-and-engagement-with-a-smarter-seo-framework-452043.md)\n - Published: 2025-02-18\n - Last Modified: 2025-02-18\n - Excerpt: With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb.\n- [How to integrate SEO into your broader marketing strategy](https://searchengineland.com/integrate-seo-broader-marketing-strategy-452030.md)\n - Published: 2025-02-19\n - Last Modified: 2025-02-18\n - Excerpt: SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.\n- [Google AI Overviews now showing on more Google Lens results](https://searchengineland.com/google-ai-overviews-now-showing-on-more-google-lens-results-452032.md)\n - Published: 2025-02-19\n - Last Modified: 2025-02-18\n - Excerpt: Plus, Google iOS app now can search the screen you are reading.\n- [DeepSeek & SEO: What you need to know](https://searchengineland.com/deepseek-seo-452008.md)\n - Published: 2025-02-19\n - Last Modified: 2025-02-18\n - Excerpt: Curious about DeepSeek? This open-source LLM offers unique advantages for technical SEOs, from coding support to scalable automation.\n- [SMX Master Classes – Instructors](https://searchengineland.com/instructors-394005.md)\n - Published: 2023-03-07\n - Last Modified: 2025-02-18\n - Excerpt: Not available\n- [Google Display & Video 360 API gets major update](https://searchengineland.com/google-display-video-360-api-update-452007.md)\n - Published: 2025-02-18\n - Last Modified: 2025-02-18\n - Excerpt: Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.\n- [Why you need humans, not just AI, to run great SEO campaigns](https://searchengineland.com/humans-ai-great-seo-campaigns-451984.md)\n - Published: 2025-02-18\n - Last Modified: 2025-02-18\n - Excerpt: AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people.\n- [20250217 SEL Brief](https://searchengineland.com/20250217-sel-brief-451945.md)\n - Published: 2025-02-17\n - Last Modified: 2025-02-14\n - Excerpt: Not available\n- [20250218 SEL Brief](https://searchengineland.com/20250218-sel-brief-451948.md)\n - Published: 2025-02-18\n - Last Modified: 2025-02-14\n - Excerpt: Not available\n- [How to prevent PPC from cannibalizing your SEO efforts](https://searchengineland.com/prevent-ppc-cannibalizing-seo-efforts-451920.md)\n - Published: 2025-02-17\n - Last Modified: 2025-02-14\n - Excerpt: Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.\n- [From search to AI agents: The future of digital experiences](https://searchengineland.com/from-search-to-ai-agents-the-future-of-digital-experiences-451932.md)\n - Published: 2025-02-17\n - Last Modified: 2025-02-14\n - Excerpt: AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency.\n- [How to find your next PPC agency: 12 top tips](https://searchengineland.com/find-ppc-agency-tips-451928.md)\n - Published: 2025-02-18\n - Last Modified: 2025-02-14\n - Excerpt: Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract.\n- [How to make search and PMax campaigns complement each other](https://searchengineland.com/search-performance-max-campaigns-complement-450847.md)\n - Published: 2025-01-24\n - Last Modified: 2025-02-14\n - Excerpt: Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.\n- [Google confirms most review count bugs fixed but some still to go](https://searchengineland.com/google-confirms-most-review-count-bugs-fixed-but-some-still-to-go-451917.md)\n - Published: 2025-02-14\n - Last Modified: 2025-02-14\n - Excerpt: A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon.\n- [20250214 SEL Brief](https://searchengineland.com/20250214-sel-brief-451912.md)\n - Published: 2025-02-14\n - Last Modified: 2025-02-13\n - Excerpt: Not available\n- [Google adds member pricing beta type to Merchant listing pricing structured data](https://searchengineland.com/google-adds-member-pricing-beta-type-to-merchant-listing-pricing-structured-data-451908.md)\n - Published: 2025-02-13\n - Last Modified: 2025-02-13\n - Excerpt: Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.\n- [Content marketing in 2025: 6 strategies you can’t ignore](https://searchengineland.com/content-marketing-strategies-you-cant-ignore-451901.md)\n - Published: 2025-02-14\n - Last Modified: 2025-02-13\n - Excerpt: From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.\n- [Think spiderwebs, not funnels for remarkable SEO results](https://searchengineland.com/think-spiderwebs-not-funnels-for-remarkable-seo-results-451897.md)\n - Published: 2025-02-13\n - Last Modified: 2025-02-13\n - Excerpt: Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.\n- [Why traditional keyword research is failing and how to fix it with search intent](https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880.md)\n - Published: 2025-02-14\n - Last Modified: 2025-02-13\n - Excerpt: High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.\n- [OpenAI may pay Reddit $70M for licensing deal](https://searchengineland.com/openai-may-pay-reddit-70m-for-licensing-deal-451882.md)\n - Published: 2025-02-13\n - Last Modified: 2025-02-13\n - Excerpt: We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.\n- [Google Ads releases Performance Max usefulness indicator](https://searchengineland.com/google-ads-performance-max-usefulness-indicator-451873.md)\n - Published: 2025-02-13\n - Last Modified: 2025-02-13\n - Excerpt: Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.\n- [7 best AI image generation tools to bring your content to life](https://searchengineland.com/7-best-ai-image-generation-tools-to-bring-your-content-to-life-451842.md)\n - Published: 2025-02-13\n - Last Modified: 2025-02-13\n - Excerpt: Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver.\n- [SMX Master Classes – Get your boss on board](https://searchengineland.com/get-your-boss-on-board-394017.md)\n - Published: 2023-03-07\n - Last Modified: 2025-02-12\n - Excerpt: Not available\n- [Google Ad Manager, Campaign Manager 360 hit by disruptions](https://searchengineland.com/google-ad-manager-campaign-manager-360-disruptions-451869.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-12\n - Excerpt: Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.\n- [7 reasons why we love SEO](https://searchengineland.com/7-reasons-why-we-love-seo-451862.md)\n - Published: 2025-02-13\n - Last Modified: 2025-02-12\n - Excerpt: What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.\n- [20250213 SEL Brief](https://searchengineland.com/20250213-sel-brief-451868.md)\n - Published: 2025-02-13\n - Last Modified: 2025-02-12\n - Excerpt: Not available\n- [5 underrated tools to boost your B2B PPC performance in 2025](https://searchengineland.com/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025-451837.md)\n - Published: 2025-02-13\n - Last Modified: 2025-02-12\n - Excerpt: These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.\n- [SMX Next](https://searchengineland.com/next-391112.md)\n - Published: 2023-01-06\n - Last Modified: 2025-02-12\n - Excerpt: Not available\n- [Google Analytics Report Collections: What you need to know](https://searchengineland.com/google-analytics-report-collections-what-you-need-to-know-451848.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-12\n - Excerpt: Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.\n- [YouTube citations in Google AI Overviews surge 25%](https://searchengineland.com/youtube-citations-google-ai-overviews-surge-2025-451852.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-12\n - Excerpt: Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and current events.\n- [Semrush offer page](https://searchengineland.com/semrush-offer-448738.md)\n - Published: 2024-12-02\n - Last Modified: 2025-02-12\n - Excerpt: Not available\n- [Google bug cause reviews to drop out of local listings](https://searchengineland.com/google-bug-cause-reviews-to-drop-out-of-local-listings-451736.md)\n - Published: 2025-02-10\n - Last Modified: 2025-02-12\n - Excerpt: Starting this past Friday, Google seems to be showing fewer and fewer reviews on Google local listings. It seems like it is a bug that Google is working to fix.\n- [SMX Advanced – Sponsors](https://searchengineland.com/sponsors-392556.md)\n - Published: 2023-02-01\n - Last Modified: 2025-02-12\n - Excerpt: Not available\n- [Google Search now uses Speculation Rules API to make search faster](https://searchengineland.com/google-search-now-uses-speculation-rules-api-to-make-search-faster-451840.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-12\n - Excerpt: Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android.\n- [Google Ads tightens brand guidelines](https://searchengineland.com/google-ads-tightens-brand-guidelines-451834.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-12\n - Excerpt: Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.\n- [How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC](https://searchengineland.com/gsc-fix-blocked-indexed-though-blocked-by-robots-txt-errors-451768.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-12\n - Excerpt: Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.\n- [Google News automated publication pages to start in March](https://searchengineland.com/google-news-automated-publication-pages-to-start-in-march-451831.md)\n - Published: 2025-02-11\n - Last Modified: 2025-02-11\n - Excerpt: This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.\n- [Why interactive content is key to AI-optimized search success](https://searchengineland.com/interactive-content-ai-optimized-search-success-451804.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-11\n - Excerpt: Learn why interactive content can outperform static content in generative AI search and tips for implementing it.\n- [20250212 SEL Brief](https://searchengineland.com/20250212-sel-brief-451825.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-11\n - Excerpt: Not available\n- [Everything you need to know about Target CPA bidding](https://searchengineland.com/target-cpa-bidding-451823.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-11\n - Excerpt: Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals.\n- [How to optimize your 2025 content strategy for AI-powered SERPs and LLMs](https://searchengineland.com/optimize-content-strategy-ai-powered-serps-llms-451776.md)\n - Published: 2025-02-12\n - Last Modified: 2025-02-11\n - Excerpt: The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.\n- [Google lawyer: Less than 1% of YouTube views come from search](https://searchengineland.com/1-percent-youtube-views-from-search-451818.md)\n - Published: 2025-02-11\n - Last Modified: 2025-02-11\n - Excerpt: This statistic was revealed in federal court as Google fights an antitrust lawsuit brought by video platform Rumble.\n- [New in Google Demand Gen Ads: Automatically create short videos](https://searchengineland.com/google-demand-gen-ads-auto-generated-short-videos-451808.md)\n - Published: 2025-02-11\n - Last Modified: 2025-02-11\n - Excerpt: A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads\n- [Marketing attribution models: The pros and cons](https://searchengineland.com/marketing-attribution-models-the-pros-and-cons-451733.md)\n - Published: 2025-02-11\n - Last Modified: 2025-02-11\n - Excerpt: Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.\n- [20250211 SEL Brief](https://searchengineland.com/20250211-sel-brief-451765.md)\n - Published: 2025-02-11\n - Last Modified: 2025-02-10\n - Excerpt: Not available\n- [The top Super Bowl 2025 ads released before and during the game](https://searchengineland.com/super-bowl-2025-top-ads-451744.md)\n - Published: 2025-02-10\n - Last Modified: 2025-02-10\n - Excerpt: Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.\n- [7 ways to increase SEO revenue without losing clients](https://searchengineland.com/increase-seo-revenue-without-losing-clients-451738.md)\n - Published: 2025-02-11\n - Last Modified: 2025-02-10\n - Excerpt: From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.\n- [Is Google biased? An SEO veteran’s perspective](https://searchengineland.com/is-google-biased-451682.md)\n - Published: 2025-02-10\n - Last Modified: 2025-02-10\n - Excerpt: This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.\n- [Automate SEO analysis with Google Sheets, GSC & ChatGPT API](https://searchengineland.com/automate-seo-analysis-with-google-sheets-gsc-chatgpt-api-451306.md)\n - Published: 2025-01-30\n - Last Modified: 2025-02-10\n - Excerpt: Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.\n- [20250210 SEL Brief](https://searchengineland.com/20250210-sel-brief-451721.md)\n - Published: 2025-02-10\n - Last Modified: 2025-02-07\n - Excerpt: Not available\n- [Technical SEO post-migration: How to find and fix hidden errors](https://searchengineland.com/technical-seo-post-migration-how-to-find-and-fix-hidden-errors-451678.md)\n - Published: 2025-02-10\n - Last Modified: 2025-02-07\n - Excerpt: Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions.\n- [Meta simplifies Advantage+ campaign setup, adds leads campaigns](https://searchengineland.com/meta-advantage-campaign-setup-leads-campaigns-451713.md)\n - Published: 2025-02-07\n - Last Modified: 2025-02-07\n - Excerpt: Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.\n- [Exact match keywords in Google Ads: Everything you need to know](https://searchengineland.com/exact-match-keywords-google-ads-451238.md)\n - Published: 2025-01-29\n - Last Modified: 2025-02-07\n - Excerpt: Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting.\n- [Brand + performance: The secret to maximizing ad ROI](https://searchengineland.com/brand-performance-maximizing-ad-roi-451661.md)\n - Published: 2025-02-07\n - Last Modified: 2025-02-07\n - Excerpt: Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.\n- [Google algorithm changes blamed for 50% traffic drop to news site the Sun](https://searchengineland.com/google-algorithm-traffic-drop-the-sun-451680.md)\n - Published: 2025-02-07\n - Last Modified: 2025-02-07\n - Excerpt: The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.\n- [20250207 SEL Brief](https://searchengineland.com/20250207-sel-brief-451674.md)\n - Published: 2025-02-07\n - Last Modified: 2025-02-06\n - Excerpt: Not available\n- [How to master user intent with SEO personas](https://searchengineland.com/how-to-master-user-intent-with-seo-personas-451656.md)\n - Published: 2025-02-07\n - Last Modified: 2025-02-06\n - Excerpt: Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.\n- [Google Search testing ‘AI Mode’](https://searchengineland.com/google-search-testing-ai-mode-451672.md)\n - Published: 2025-02-06\n - Last Modified: 2025-02-06\n - Excerpt: Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.\n- [New Google Ads prediction model scores landing page navigation](https://searchengineland.com/google-ad-quality-systems-user-navigation-451643.md)\n - Published: 2025-02-06\n - Last Modified: 2025-02-06\n - Excerpt: Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.\n- [Best WordPress plugins to improve SEO](https://searchengineland.com/best-wordpress-plugins-to-improve-seo-451644.md)\n - Published: 2025-02-10\n - Last Modified: 2025-02-06\n - Excerpt: A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.\n- [AI search is gaining traction, but it isn’t replacing Google: Survey](https://searchengineland.com/ai-search-gaining-traction-not-replacing-google-survey-451667.md)\n - Published: 2025-02-06\n - Last Modified: 2025-02-06\n - Excerpt: AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.\n- [20250206 SEL Brief](https://searchengineland.com/20250206-sel-brief-451642.md)\n - Published: 2025-02-06\n - Last Modified: 2025-02-05\n - Excerpt: Not available\n- [OpenAI drops sign in requirement for ChatGPT search](https://searchengineland.com/openai-drops-sign-in-requirement-for-chatgpt-search-451638.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-05\n - Excerpt: You no longer need to sign up or have an account to use OpenAI's search feature.\n- [Google sees ad potential in Gemini AI](https://searchengineland.com/google-ad-potential-gemini-ai-451623.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-05\n - Excerpt: Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.\n- [Meet the Search Engine Land team](https://searchengineland.com/staff-385781.md)\n - Published: 2022-05-13\n - Last Modified: 2025-02-05\n - Excerpt: Not available\n- [Instagram and TikTok outrank Google for Gen Z shoppers: Survey](https://searchengineland.com/google-tiktok-instagram-gen-z-shoppers-451625.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-05\n - Excerpt: Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.\n- [Google organic and paid CTRs hit new lows: Report](https://searchengineland.com/google-organic-paid-ctr-down-451619.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-05\n - Excerpt: Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.\n- [Google Ads optimization: What to stop, start, and continue in 2025](https://searchengineland.com/google-ads-optimization-stop-start-continue-451602.md)\n - Published: 2025-02-06\n - Last Modified: 2025-02-05\n - Excerpt: Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.\n- [Is rank tracking dead? Why Google’s new rules are changing the game](https://searchengineland.com/is-google-rank-tracking-dead-451606.md)\n - Published: 2025-02-06\n - Last Modified: 2025-02-05\n - Excerpt: Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.\n- [What is ChatGPT and why SEOs should care](https://searchengineland.com/what-is-chatgpt-and-why-seos-should-care-392165.md)\n - Published: 2025-02-06\n - Last Modified: 2025-02-05\n - Excerpt: See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.\n- [Google AI Overviews now with detailed shopping comparisons](https://searchengineland.com/google-ai-overviews-now-with-detailed-shopping-comparisons-451608.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-05\n - Excerpt: Google Search will provide a very detailed comparison of two products within its AI Overviews.\n- [Top 6 B2B paid media platforms: Where and how to advertise effectively](https://searchengineland.com/top-6-b2b-paid-media-platforms-where-and-how-to-advertise-effectively-451512.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-05\n - Excerpt: Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more.\n- [20250205 SEL Brief](https://searchengineland.com/20250205-sel-brief-451577.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-04\n - Excerpt: Not available\n- [Mentorship in SEO: How to learn, grow, and build your network](https://searchengineland.com/mentorship-seo-451528.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-04\n - Excerpt: SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career.\n- [Google Analytics simplifies cost data import](https://searchengineland.com/google-analytics-simplifies-cost-data-import-451495.md)\n - Published: 2025-02-04\n - Last Modified: 2025-02-04\n - Excerpt: Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.\n- [Google Ads updates Dating & Companionship Ads policy](https://searchengineland.com/google-ads-dating-companionship-ads-policy-update-451541.md)\n - Published: 2025-02-04\n - Last Modified: 2025-02-04\n - Excerpt: Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.\n- [How to use Video View campaigns effectively in Google Ads](https://searchengineland.com/video-view-campaigns-google-ads-451527.md)\n - Published: 2025-02-05\n - Last Modified: 2025-02-04\n - Excerpt: Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework.\n- [Microsoft Performance Max testing LinkedIn targeting, measurement tools](https://searchengineland.com/microsoft-expands-performance-max-with-new-targeting-and-measurement-451201.md)\n - Published: 2025-01-27\n - Last Modified: 2025-02-04\n - Excerpt: Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.\n- [ChatGPT growing as a traffic referrer, reshaping search behavior: Report](https://searchengineland.com/chatgpt-growing-traffic-referrer-changing-search-behavior-451525.md)\n - Published: 2025-02-04\n - Last Modified: 2025-02-04\n - Excerpt: ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.\n- [Avinash Kaushik shares secret sauce for measuring Super Bowl ads](https://searchengineland.com/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads-451456.md)\n - Published: 2025-02-04\n - Last Modified: 2025-02-04\n - Excerpt: Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.\n- [20250204 SEL Brief](https://searchengineland.com/20250204-sel-brief-451465.md)\n - Published: 2025-02-04\n - Last Modified: 2025-02-03\n - Excerpt: Not available\n- [SMX Master Classes – Jyll Saskin Gales](https://searchengineland.com/google-ads-beyond-search-449531.md)\n - Published: 2024-12-01\n - Last Modified: 2025-02-03\n - Excerpt: Not available\n- [SMX Master Classes – Brad Geddes](https://searchengineland.com/advanced-google-ads-392985.md)\n - Published: 2023-02-09\n - Last Modified: 2025-02-03\n - Excerpt: Not available\n- [SMX Master Classes – Teams](https://searchengineland.com/teams-429379.md)\n - Published: 2023-07-13\n - Last Modified: 2025-02-03\n - Excerpt: Not available\n- [Google Merchant Center Next fixes product download frustration](https://searchengineland.com/google-merchant-center-product-download-frustration-fix-451457.md)\n - Published: 2025-02-03\n - Last Modified: 2025-02-03\n - Excerpt: Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.\n- [How AI makes paid search audits faster and better](https://searchengineland.com/how-ai-makes-paid-search-audits-faster-and-better-451449.md)\n - Published: 2025-02-04\n - Last Modified: 2025-02-03\n - Excerpt: Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.\n- [Phishing scam targets Microsoft Ad accounts via Google Search](https://searchengineland.com/phishing-scam-microsoft-ad-accounts-google-search-451446.md)\n - Published: 2025-02-03\n - Last Modified: 2025-02-03\n - Excerpt: Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.\n- [From retro gaming glory to fighting Google: The journey of Brandon Saltalamacchia](https://searchengineland.com/retro-dodo-seo-google-kagi-451169.md)\n - Published: 2025-02-03\n - Last Modified: 2025-02-03\n - Excerpt: Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid search engine.\n- [How volatile have Google rankings really been?](https://searchengineland.com/google-rankings-how-volatile-451424.md)\n - Published: 2025-02-03\n - Last Modified: 2025-02-03\n - Excerpt: Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.\n- [How to maximize your Google Ads remarketing campaigns](https://searchengineland.com/maximize-google-ads-remarketing-campaigns-451442.md)\n - Published: 2025-02-03\n - Last Modified: 2025-02-03\n - Excerpt: Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.\n- [Product studio now available within Google Business Profiles](https://searchengineland.com/product-studio-now-available-within-google-business-profiles-451439.md)\n - Published: 2025-02-03\n - Last Modified: 2025-02-03\n - Excerpt: When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.\n- [Your guide to SEO forecasting with Google Sheets](https://searchengineland.com/seo-forecasting-google-sheets-guide-451253.md)\n - Published: 2025-01-29\n - Last Modified: 2025-02-03\n - Excerpt: Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.\n- [SearchBot: Content marketing expert](https://searchengineland.com/searchbot-content-marketing-expert-433774.md)\n - Published: 2023-11-02\n - Last Modified: 2025-01-31\n - Excerpt: Not available\n- [SearchBot: PPC expert](https://searchengineland.com/searchbot-ppc-expert-433441.md)\n - Published: 2023-11-02\n - Last Modified: 2025-01-31\n - Excerpt: Not available\n- [SearchBot: Technical SEO expert](https://searchengineland.com/searchbot-technical-seo-expert-433766.md)\n - Published: 2023-11-02\n - Last Modified: 2025-01-31\n - Excerpt: Not available\n- [20250203 SEL Brief](https://searchengineland.com/20250203-sel-brief-451366.md)\n - Published: 2025-02-03\n - Last Modified: 2025-01-31\n - Excerpt: Not available\n- [Google offers tagging support appointments for advertisers](https://searchengineland.com/google-offers-tagging-support-appointments-for-advertisers-451365.md)\n - Published: 2025-01-31\n - Last Modified: 2025-01-31\n - Excerpt: Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data\n- [20250131 SEL Brief](https://searchengineland.com/20250131-sel-brief-451357.md)\n - Published: 2025-01-31\n - Last Modified: 2025-01-30\n - Excerpt: Not available\n- [Meta streamlines Advantage+ catalog ad targeting, pushes automated options](https://searchengineland.com/meta-streamlines-advantage-catalog-ad-targeting-451358.md)\n - Published: 2025-01-30\n - Last Modified: 2025-01-30\n - Excerpt: Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.\n- [How to analyze and fix traffic drops: A 7-step framework](https://searchengineland.com/analyze-fix-traffic-drops-framework-451340.md)\n - Published: 2025-01-31\n - Last Modified: 2025-01-30\n - Excerpt: Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.\n- [Google tests AI-generated backgrounds for Shopping Ads](https://searchengineland.com/google-tests-ai-generated-backgrounds-for-shopping-ads-451347.md)\n - Published: 2025-01-30\n - Last Modified: 2025-01-30\n - Excerpt: Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.\n- [Google search trends every restaurant needs to know in 2025](https://searchengineland.com/google-restaurant-search-trends-2025-451328.md)\n - Published: 2025-01-31\n - Last Modified: 2025-01-30\n - Excerpt: From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.\n- [Google Search launches Ask for me](https://searchengineland.com/google-search-launches-ask-for-me-451346.md)\n - Published: 2025-01-30\n - Last Modified: 2025-01-30\n - Excerpt: This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.\n- [Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset](https://searchengineland.com/google-expands-demand-gen-ad-tools-phasing-out-video-action-campaigns-sunset-451339.md)\n - Published: 2025-01-30\n - Last Modified: 2025-01-30\n - Excerpt: Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.\n- [Google expands Performance Max asset/search term reporting capabilities](https://searchengineland.com/google-expands-performance-max-asset-search-term-reporting-capabilities-451068.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-29\n - Excerpt: Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.\n- [20250130 SEL Brief](https://searchengineland.com/20250130-sel-brief-451327.md)\n - Published: 2025-01-30\n - Last Modified: 2025-01-29\n - Excerpt: Not available\n- [Search ad spending surged in Q4 2024, with retail media leading: report](https://searchengineland.com/search-ad-spending-surge-q4-2024-report-451302.md)\n - Published: 2025-01-29\n - Last Modified: 2025-01-29\n - Excerpt: Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.\n- [How marketing leaders are adjusting Google, AI search strategies](https://searchengineland.com/marketing-leaders-google-ai-search-strategies-451304.md)\n - Published: 2025-01-29\n - Last Modified: 2025-01-29\n - Excerpt: YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.\n- [Is Google testing Gemini 2.0 powered AI Overviews?](https://searchengineland.com/is-google-testing-gemini-2-0-powered-ai-overviews-451307.md)\n - Published: 2025-01-29\n - Last Modified: 2025-01-29\n - Excerpt: We are seeing some really deep and comprehensive AI Overviews being tested in Google Search.\n- [How to use SEO to enhance your visibility within a specific geographic area](https://searchengineland.com/how-to-use-seo-to-enhance-your-visibility-within-a-specific-geographic-area-451292.md)\n - Published: 2025-01-30\n - Last Modified: 2025-01-29\n - Excerpt: Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.\n- [AI optimization: How to optimize your content for AI search and agents](https://searchengineland.com/ai-optimization-how-to-optimize-your-content-for-ai-search-and-agents-451287.md)\n - Published: 2025-01-29\n - Last Modified: 2025-01-29\n - Excerpt: To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.\n- [Google opens Meridian, its marketing measurement tool, to all users](https://searchengineland.com/google-meridian-all-users-451286.md)\n - Published: 2025-01-29\n - Last Modified: 2025-01-29\n - Excerpt: Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.\n- [Google reverses stance on Performance Max campaign controls](https://searchengineland.com/google-reverses-stance-performance-max-campaign-controls-451271.md)\n - Published: 2025-01-28\n - Last Modified: 2025-01-29\n - Excerpt: PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.\n- [20250129 SEL Brief](https://searchengineland.com/20250129-sel-brief-451281.md)\n - Published: 2025-01-29\n - Last Modified: 2025-01-28\n - Excerpt: Not available\n- [Google Search ad spend climbs 10% YoY, despite AI disruptions: report](https://searchengineland.com/google-search-ad-spend-climbs-repo-450955.md)\n - Published: 2025-01-22\n - Last Modified: 2025-01-28\n - Excerpt: Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.\n- [Yahoo testing new AI Search features](https://searchengineland.com/yahoo-testing-new-ai-search-features-451188.md)\n - Published: 2025-01-27\n - Last Modified: 2025-01-28\n - Excerpt: Yahoo Search is testing AI Chat features and AI generated answers within the search results.\n- [Google testing new-look search results in EU](https://searchengineland.com/google-testing-new-look-search-results-eu-451274.md)\n - Published: 2025-01-28\n - Last Modified: 2025-01-28\n - Excerpt: Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.\n- [How to use Google to search](https://searchengineland.com/how-to-use-google-to-search-64468.md)\n - Published: 2024-09-11\n - Last Modified: 2025-01-28\n - Excerpt: Not available\n- [Title tags and SEO: Everything you need to know in 2025](https://searchengineland.com/title-tags-seo-everything-you-need-to-know-2025-451233.md)\n - Published: 2025-01-29\n - Last Modified: 2025-01-28\n - Excerpt: Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape.\n- [Technical SEO: Don’t rush the process](https://searchengineland.com/technical-seo-dont-rush-the-process-451183.md)\n - Published: 2025-01-28\n - Last Modified: 2025-01-28\n - Excerpt: Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.\n- [SearchBot: SEO expert](https://searchengineland.com/searchbot-seo-expert-431940.md)\n - Published: 2023-10-18\n - Last Modified: 2025-01-28\n - Excerpt: Not available\n- [Google sending manual actions for site reputation abuse in Germany](https://searchengineland.com/google-sending-manual-actions-for-site-reputation-abuse-in-germany-451225.md)\n - Published: 2025-01-28\n - Last Modified: 2025-01-28\n - Excerpt: This comes a week after Google expanded enforcement of this policy in Italy, Spain and France.\n- [The top 5 strategic SEO mistakes enterprises make (and how to avoid them)](https://searchengineland.com/the-top-5-strategic-seo-mistakes-enterprises-make-and-how-to-avoid-them-451180.md)\n - Published: 2025-01-28\n - Last Modified: 2025-01-28\n - Excerpt: SEO at scale comes with unique challenges. Learn to sidestep the top five mistakes and create a winning enterprise strategy.\n- [20250128 SEL Brief](https://searchengineland.com/20250128-sel-brief-451212.md)\n - Published: 2025-01-28\n - Last Modified: 2025-01-27\n - Excerpt: Not available\n- [YouTube testing cost-per-hour masthead](https://searchengineland.com/youtube-testing-cost-per-hour-masthead-451199.md)\n - Published: 2025-01-27\n - Last Modified: 2025-01-27\n - Excerpt: Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.\n- [Google change disrupts SEO tools, resulting in data blackouts](https://searchengineland.com/google-disrupts-seo-tools-450872.md)\n - Published: 2025-01-17\n - Last Modified: 2025-01-27\n - Excerpt: Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.\n- [Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes](https://searchengineland.com/ex-hubspotters-reveal-5-seo-insights-about-hubspots-traffic-woes-451195.md)\n - Published: 2025-01-27\n - Last Modified: 2025-01-27\n - Excerpt: Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.\n- [20250127 SEL Brief](https://searchengineland.com/20250127-sel-brief-451174.md)\n - Published: 2025-01-27\n - Last Modified: 2025-01-24\n - Excerpt: Not available\n- [Top Google Ads recommendations you should always ignore, use, or evaluate](https://searchengineland.com/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate-451140.md)\n - Published: 2025-01-27\n - Last Modified: 2025-01-24\n - Excerpt: Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.\n- [Why branding matters for in-house SEO teams](https://searchengineland.com/branding-in-house-seo-teams-451153.md)\n - Published: 2025-01-27\n - Last Modified: 2025-01-24\n - Excerpt: Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.\n- [Meta launches ads on Threads](https://searchengineland.com/meta-launches-threads-ads-451168.md)\n - Published: 2025-01-24\n - Last Modified: 2025-01-24\n - Excerpt: Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.\n- [How SEO agencies can earn recurring revenue with site management services](https://searchengineland.com/how-seo-agencies-can-earn-recurring-revenue-with-site-management-services-451099.md)\n - Published: 2025-01-27\n - Last Modified: 2025-01-24\n - Excerpt: Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).\n- [SEO today and beyond: 8 ways to balance what works now with what’s to come](https://searchengineland.com/seo-today-and-beyond-8-ways-to-balance-what-works-now-with-whats-to-come-451076.md)\n - Published: 2025-01-24\n - Last Modified: 2025-01-23\n - Excerpt: From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.\n- [5 key PPC areas to prioritize in 2025](https://searchengineland.com/5-key-ppc-areas-to-prioritize-in-2025-451082.md)\n - Published: 2025-01-24\n - Last Modified: 2025-01-23\n - Excerpt: Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.\n- [Tools and tips for making internal training videos](https://searchengineland.com/tools-and-tips-for-making-internal-training-videos-451089.md)\n - Published: 2025-01-24\n - Last Modified: 2025-01-23\n - Excerpt: Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.\n- [20250124 SEL Brief](https://searchengineland.com/20250124-sel-brief-451107.md)\n - Published: 2025-01-24\n - Last Modified: 2025-01-23\n - Excerpt: Not available\n- [Google Analytics 4 rolls out cross-property report copying](https://searchengineland.com/google-analytics-4-cross-property-report-copying-451100.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-23\n - Excerpt: Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.\n- [HubSpot’s SEO collapse: What went wrong and why?](https://searchengineland.com/hubspot-seo-organic-traffic-drop-451096.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-23\n - Excerpt: Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.\n- [Google’s Vidhya Srinivasan to lead Ads & Commerce teams](https://searchengineland.com/google-vidhya-srinivasan-new-vp-ads-commerce-451065.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-23\n - Excerpt: Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.\n- [Google updates search quality raters guidelines with a focus on spam](https://searchengineland.com/google-updates-search-quality-raters-guidelines-with-a-focus-on-spam-451073.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-23\n - Excerpt: The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.\n- [Brave Search Rerank lets you boost or remove sites from search results](https://searchengineland.com/brave-search-rerank-introduced-451093.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-23\n - Excerpt: Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain.\n- [Google sending manual actions for site reputation abuse in Europe?](https://searchengineland.com/google-manual-actions-site-reputation-abuse-europe-451046.md)\n - Published: 2025-01-22\n - Last Modified: 2025-01-23\n - Excerpt: SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.\n- [Google no longer shows breadcrumbs in mobile search results snippets](https://searchengineland.com/google-no-longer-shows-breadcrumbs-in-mobile-search-results-snippets-451079.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-23\n - Excerpt: Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.\n- [How would a Google breakup impact SEO?](https://searchengineland.com/how-would-a-google-breakup-impact-seo-451029.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-22\n - Excerpt: Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.\n- [LLMs are disrupting search – is your brand ready?](https://searchengineland.com/llms-are-disrupting-search-is-your-brand-ready-451031.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-22\n - Excerpt: With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.\n- [20250123 SEL Brief](https://searchengineland.com/20250123-sel-brief-451062.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-22\n - Excerpt: Not available\n- [Google sunsets Maximum CPV strategy for Video View campaigns](https://searchengineland.com/google-maximum-cpv-strategy-video-view-campaigns-sunset-451049.md)\n - Published: 2025-01-22\n - Last Modified: 2025-01-22\n - Excerpt: Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.\n- [How to build a search engine to disrupt Google](https://searchengineland.com/build-search-engine-disrupt-google-451040.md)\n - Published: 2025-01-23\n - Last Modified: 2025-01-22\n - Excerpt: Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.\n- [Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats](https://searchengineland.com/like-lin-manuel-miranda-or-gene-kelly-marketers-can-now-be-triple-threats-450646.md)\n - Published: 2025-01-21\n - Last Modified: 2025-01-22\n - Excerpt: Marketers can now be triple threats with data, creative and optimization power.\n- [Resources](https://searchengineland.com/resources-451026.md)\n - Published: 2024-11-27\n - Last Modified: 2025-01-22\n - Excerpt: A collection of powerful resources to shape agency perspectives, strengthen process frameworks, and drive smarter business decisions in search marketing.\n- [App Store vs. Google Play: Tailoring your ASO strategy for maximum impact](https://searchengineland.com/app-store-vs-google-play-aso-strategy-450983.md)\n - Published: 2025-01-22\n - Last Modified: 2025-01-22\n - Excerpt: One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.\n- [The future of SEO content is video – here’s why](https://searchengineland.com/video-first-content-448350.md)\n - Published: 2024-11-18\n - Last Modified: 2025-01-22\n - Excerpt: Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.\n- [20250122 SEL Brief](https://searchengineland.com/20250122-sel-brief-451016.md)\n - Published: 2025-01-22\n - Last Modified: 2025-01-21\n - Excerpt: Not available\n- [5 ways to get the most from Performance Max in 2025](https://searchengineland.com/performance-max-get-most-2025-450977.md)\n - Published: 2025-01-22\n - Last Modified: 2025-01-21\n - Excerpt: Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.\n- [From search to social: Retargeting organic traffic with video strategies](https://searchengineland.com/from-search-to-social-retargeting-organic-traffic-with-video-strategies-450990.md)\n - Published: 2025-01-22\n - Last Modified: 2025-01-21\n - Excerpt: Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust.\n- [How to use Lookalike segments in Google Ads](https://searchengineland.com/how-to-use-lookalike-segments-in-google-ads-450982.md)\n - Published: 2025-01-22\n - Last Modified: 2025-01-21\n - Excerpt: Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.\n- [Google Ads revealing low-volume search terms as ‘Private’](https://searchengineland.com/google-ads-low-volume-search-terms-private-451002.md)\n - Published: 2025-01-21\n - Last Modified: 2025-01-21\n - Excerpt: Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.\n- [Make 2025 the year your video creative shines](https://searchengineland.com/make-2025-the-year-your-video-creative-shines-451006.md)\n - Published: 2025-01-21\n - Last Modified: 2025-01-21\n - Excerpt: Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.\n- [New Google Ads feature spotted: Asset history](https://searchengineland.com/google-ads-asset-history-450995.md)\n - Published: 2025-01-21\n - Last Modified: 2025-01-21\n - Excerpt: Google Ads' new \"Used since\" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.\n- [Search Marketing Expo – SMX](https://searchengineland.com/smx-391109.md)\n - Published: 2023-01-06\n - Last Modified: 2025-01-20\n - Excerpt: Not available\n- [20250121 SEL Brief](https://searchengineland.com/20250121-sel-brief-450949.md)\n - Published: 2025-01-21\n - Last Modified: 2025-01-20\n - Excerpt: Not available\nthe Westin Boston Seaport. Here’s how to submit a compelling session proposal.\n- [Google Ads Search Max – new match type spotted](https://searchengineland.com/google-ads-search-max-match-type-450944.md)\n - Published: 2025-01-20\n - Last Modified: 2025-01-20\n - Excerpt: The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.\n- [Google introduces ‘Source’ column in Performance Max search terms insights](https://searchengineland.com/google-source-column-performance-max-search-terms-insights-450937.md)\n - Published: 2025-01-20\n - Last Modified: 2025-01-20\n - Excerpt: Google's new PMax \"Source\" column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.\n- [The art of subtraction: How to do more with less in SEO](https://searchengineland.com/seo-more-with-less-450913.md)\n - Published: 2025-01-21\n - Last Modified: 2025-01-20\n - Excerpt: Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.\n- [Evolving SEO for 2025: What needs to change](https://searchengineland.com/evolving-seo-for-2025-what-needs-to-change-450911.md)\n - Published: 2025-01-21\n - Last Modified: 2025-01-20\n - Excerpt: From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.\n- [How to optimize PPC forms and follow-ups for lead gen in 2025](https://searchengineland.com/how-to-optimize-ppc-forms-and-follow-ups-for-lead-gen-in-2025-450934.md)\n - Published: 2025-01-21\n - Last Modified: 2025-01-20\n - Excerpt: From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.\n- [TikTok restores service in the U.S., credits Trump for reprieve](https://searchengineland.com/tiktok-restores-us-service-trump-450932.md)\n - Published: 2025-01-20\n - Last Modified: 2025-01-20\n - Excerpt: TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.\n- [Google’s search market share drops below 90% for first time since 2015](https://searchengineland.com/google-search-market-share-drops-2024-450497.md)\n - Published: 2025-01-13\n - Last Modified: 2025-01-20\n - Excerpt: In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.\n- [Ecommerce SEO: How to use generative AI to create product descriptions from your reviews](https://searchengineland.com/ecommerce-seo-generative-ai-product-descriptions-reviews-450877.md)\n - Published: 2025-01-20\n - Last Modified: 2025-01-20\n - Excerpt: A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.\n- [20250120 SEL Brief](https://searchengineland.com/20250120-sel-brief-450892.md)\n - Published: 2025-01-20\n - Last Modified: 2025-01-17\n - Excerpt: Not available\n- [How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns](https://searchengineland.com/combine-google-ads-linkedin-ads-b2b-campaigns-450869.md)\n - Published: 2025-01-20\n - Last Modified: 2025-01-17\n - Excerpt: Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.\n- [International SEO: Everything you need to know in 2025](https://searchengineland.com/international-seo-everything-you-need-to-know-450866.md)\n - Published: 2025-01-20\n - Last Modified: 2025-01-17\n - Excerpt: From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.\n- [Google Ads phishing scams target ad buyers](https://searchengineland.com/google-ads-phishing-scams-target-ad-buyers-450896.md)\n - Published: 2025-01-17\n - Last Modified: 2025-01-17\n - Excerpt: Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.\n- [Supreme Court upholds TikTok divestment order: What you need to know](https://searchengineland.com/supreme-court-tiktok-divestment-order-450876.md)\n - Published: 2025-01-17\n - Last Modified: 2025-01-17\n - Excerpt: TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.\n- [20250117 SEL Brief](https://searchengineland.com/20250117-sel-brief-450848.md)\n - Published: 2025-01-17\n - Last Modified: 2025-01-16\n - Excerpt: Not available\n- [11 free Chrome extensions you need for SEO](https://searchengineland.com/free-seo-chrome-extensions-450738.md)\n - Published: 2025-01-16\n - Last Modified: 2025-01-16\n - Excerpt: Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.\n- [4 practical ways to use generative AI for ad copywriting](https://searchengineland.com/use-generative-ai-ad-copywriting-450842.md)\n - Published: 2025-01-17\n - Last Modified: 2025-01-16\n - Excerpt: From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.\n- [TikTok advertising: A comprehensive guide](https://searchengineland.com/tiktok-advertising-450817.md)\n - Published: 2025-01-17\n - Last Modified: 2025-01-16\n - Excerpt: Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.\n- [How to benchmark your SEO performance in 2025](https://searchengineland.com/benchmark-seo-performance-2025-450806.md)\n - Published: 2025-01-17\n - Last Modified: 2025-01-16\n - Excerpt: Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025.\n- [Your PPC guide to effective product category research](https://searchengineland.com/ppc-product-category-research-450786.md)\n - Published: 2025-01-16\n - Last Modified: 2025-01-15\n - Excerpt: In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.\n- [Microsoft Clarity launches Google Ads integration](https://searchengineland.com/microsoft-clarity-google-ads-integration-450790.md)\n - Published: 2025-01-15\n - Last Modified: 2025-01-15\n - Excerpt: Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.\n- [20250116 SEL Brief](https://searchengineland.com/20250116-sel-brief-450798.md)\n - Published: 2025-01-16\n - Last Modified: 2025-01-15\n - Excerpt: Not available\n- [SMX – Speak](https://searchengineland.com/submit-speaking-pitch-392569.md)\n - Published: 2023-02-01\n - Last Modified: 2025-01-15\n - Excerpt: Not available\n- [PPC diagnostics: How to find and fix the root cause of low conversions](https://searchengineland.com/ppc-diagnostics-low-conversions-450710.md)\n - Published: 2025-01-16\n - Last Modified: 2025-01-15\n - Excerpt: Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.\n- [Optimize your PPC campaigns with AI](https://searchengineland.com/optimize-your-ppc-campaigns-with-ai-450660.md)\n - Published: 2025-01-15\n - Last Modified: 2025-01-14\n - Excerpt: Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions.\n- [How to select a CMS that powers SEO, personalization and growth](https://searchengineland.com/how-to-select-a-cms-that-powers-seo-personalization-and-growth-450525.md)\n - Published: 2025-01-15\n - Last Modified: 2025-01-14\n - Excerpt: A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.\n- [20250115 SEL Brief](https://searchengineland.com/20250115-sel-brief-450656.md)\n - Published: 2025-01-15\n - Last Modified: 2025-01-14\n - Excerpt: Not available\n- [Why over-bidding on your brand could be hurting your bottom line](https://searchengineland.com/over-bidding-brand-bottom-line-450518.md)\n - Published: 2025-01-15\n - Last Modified: 2025-01-14\n - Excerpt: Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.\n- [PR for the algorithm age: 5 tips to pitch stories that rank and resonate](https://searchengineland.com/pr-tips-pitch-stories-rank-resonate-450648.md)\n - Published: 2025-01-15\n - Last Modified: 2025-01-14\n - Excerpt: Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.\n- [WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes](https://searchengineland.com/whatsapp-google-ads-message-assets-450630.md)\n - Published: 2025-01-15\n - Last Modified: 2025-01-14\n - Excerpt: All there is to know about Google's feature enabling potential customers to initiate WhatsApp conversations directly from ads.\n- [Elon Musk eyes TikTok as Supreme Court decision nears](https://searchengineland.com/elon-musk-tiktok-supreme-court-decision-450650.md)\n - Published: 2025-01-14\n - Last Modified: 2025-01-14\n - Excerpt: A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.\n- [Start 2025 strong with data-driven strategies for retail success](https://searchengineland.com/start-2025-strong-with-data-driven-strategies-for-retail-success-450651.md)\n - Published: 2025-01-14\n - Last Modified: 2025-01-14\n - Excerpt: Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.\n- [Google Search faces new UK probe](https://searchengineland.com/google-search-uk-probe-450523.md)\n - Published: 2025-01-14\n - Last Modified: 2025-01-14\n - Excerpt: UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.\n- [How to tank your Google Ads account in 10 days](https://searchengineland.com/tank-google-ads-account-450466.md)\n - Published: 2025-01-13\n - Last Modified: 2025-01-14\n - Excerpt: Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast.\n- [20250114 SEL Brief](https://searchengineland.com/20250114-sel-brief-450513.md)\n - Published: 2025-01-14\n - Last Modified: 2025-01-13\n - Excerpt: Not available\n- [LTV:CAC explained: Why you shouldn’t rely on this KPI](https://searchengineland.com/ltvcac-explained-why-you-shouldnt-rely-on-this-kpi-450478.md)\n - Published: 2025-01-14\n - Last Modified: 2025-01-13\n - Excerpt: LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.\n- [Amazon’s 2025 title policy update: Key changes and implementation guide](https://searchengineland.com/amazon-title-policy-update-2025-450485.md)\n - Published: 2025-01-14\n - Last Modified: 2025-01-13\n - Excerpt: Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.\n- [Google Ads launches new promo code formats for Promotion Assets](https://searchengineland.com/google-ads-promotion-assets-new-promo-code-formats-450506.md)\n - Published: 2025-01-13\n - Last Modified: 2025-01-13\n - Excerpt: Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.\n- [Supreme Court lets $7 billion Meta ad fraud case proceed](https://searchengineland.com/supreme-court-meta-ad-fraud-case-proceed-450504.md)\n - Published: 2025-01-13\n - Last Modified: 2025-01-13\n - Excerpt: The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.\n- [How to avoid 10 common SEO interview mistakes and land your next job ](https://searchengineland.com/common-seo-interview-mistakes-450464.md)\n - Published: 2025-01-13\n - Last Modified: 2025-01-13\n - Excerpt: Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps.\n- [Google quietly updated the News and Discover manual action policies](https://searchengineland.com/google-quietly-updated-the-news-and-discover-manual-action-policies-450480.md)\n - Published: 2025-01-13\n - Last Modified: 2025-01-13\n - Excerpt: Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.\n- [20250113 SEL Brief](https://searchengineland.com/20250113-sel-brief-450366.md)\n - Published: 2025-01-13\n - Last Modified: 2025-01-10\n - Excerpt: Not available\n- [Paid search helps drive record-breaking $241.4 billion holiday season: Report](https://searchengineland.com/paid-search-2024-holiday-season-450357.md)\n - Published: 2025-01-10\n - Last Modified: 2025-01-10\n - Excerpt: Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.\n- [20250110 SEL Brief](https://searchengineland.com/20250110-sel-brief-450355.md)\n - Published: 2025-01-10\n - Last Modified: 2025-01-09\n - Excerpt: Not available\n- [Google Ads for SMBs: How to maximize paid search success](https://searchengineland.com/google-ads-paid-search-smbs-450327.md)\n - Published: 2025-01-10\n - Last Modified: 2025-01-09\n - Excerpt: Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.\n- [The Getty-Shutterstock merger: A new era for image SEO and licensable content](https://searchengineland.com/getty-shutterstock-merger-image-seo-licensable-content-450344.md)\n - Published: 2025-01-10\n - Last Modified: 2025-01-09\n - Excerpt: Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.\n- [YouTube trends report reveals 7 significant shifts](https://searchengineland.com/youtube-trends-shifts-450337.md)\n - Published: 2025-01-10\n - Last Modified: 2025-01-09\n - Excerpt: Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.\n- [Google search rankings correlate with ChatGPT mentions: study](https://searchengineland.com/google-search-rankings-llm-mentions-450348.md)\n - Published: 2025-01-09\n - Last Modified: 2025-01-09\n - Excerpt: Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.\n- [Amazon opens advertising to other retailers](https://searchengineland.com/amazon-opens-advertising-other-retailers-450347.md)\n - Published: 2025-01-09\n - Last Modified: 2025-01-09\n - Excerpt: Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.\n- [How to find the best link building service for you](https://searchengineland.com/how-to-find-the-best-link-building-service-for-you-449657.md)\n - Published: 2025-01-07\n - Last Modified: 2025-01-09\n - Excerpt: Choose the right link building agency to avoid SEO mishaps, unlock growth opportunities, and ensure lasting success in a competitive market.\n- [Coupon sites: The hidden threat to your brand](https://searchengineland.com/coupon-sites-the-hidden-threat-to-your-brand-449187.md)\n - Published: 2024-12-16\n - Last Modified: 2025-01-09\n - Excerpt: Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively.\n- [Microsoft expands retail media with two major ad offerings](https://searchengineland.com/microsoft-curate-for-commerce-sponsored-promotions-by-brands-450338.md)\n - Published: 2025-01-09\n - Last Modified: 2025-01-09\n - Excerpt: Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.\n- [Google Ads scripts: Everything you need to know](https://searchengineland.com/google-ads-scripts-everything-you-need-to-know-450294.md)\n - Published: 2025-01-09\n - Last Modified: 2025-01-09\n - Excerpt: Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.\n- [20250109 SEL Brief](https://searchengineland.com/20250109-sel-brief-450323.md)\n - Published: 2025-01-09\n - Last Modified: 2025-01-08\n - Excerpt: Not available\n- [Google testing audio version of Google Discover named Daily Listen](https://searchengineland.com/google-testing-audio-version-of-google-discover-named-daily-listen-450319.md)\n - Published: 2025-01-08\n - Last Modified: 2025-01-08\n - Excerpt: This is a Search Labs experimental feature available on the Google App for iOS or Android.\n- [Mobile-first indexing: Everything you need to know](https://searchengineland.com/mobile-first-indexing-everything-you-need-to-know-450286.md)\n - Published: 2025-01-09\n - Last Modified: 2025-01-08\n - Excerpt: Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.\n- [Meta gave special content moderation treatment to top advertisers](https://searchengineland.com/meta-special-content-moderation-treatment-top-advertisers-450316.md)\n - Published: 2025-01-08\n - Last Modified: 2025-01-08\n - Excerpt: Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.\n- [Google Ads Performance Max gets budget reallocation experiments](https://searchengineland.com/google-pmax-budget-reallocation-experiments-450313.md)\n - Published: 2025-01-08\n - Last Modified: 2025-01-08\n - Excerpt: You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.\n- [Microsoft reverts Bing Image Creator update amid complaints](https://searchengineland.com/bing-reverts-image-creator-model-450312.md)\n - Published: 2025-01-08\n - Last Modified: 2025-01-08\n - Excerpt: Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.\n- [Confirmed: Google isn’t dropping ad scheduling for Smart Bidding campaigns](https://searchengineland.com/google-ad-scheduling-smart-bidding-campaigns-450233.md)\n - Published: 2025-01-07\n - Last Modified: 2025-01-08\n - Excerpt: A Google help document change indicated ad scheduling for Smart Bidding campaigns was no longer possible. Google confirms nothing has changed.\n- [Make Google happy by optimizing your WordPress site’s images](https://searchengineland.com/make-google-happy-by-optimizing-your-wordpress-sites-images-450221.md)\n - Published: 2025-01-13\n - Last Modified: 2025-01-08\n - Excerpt: Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.\n- [A 13-point roadmap for thriving in the age of AI search](https://searchengineland.com/seo-roadmap-ai-search-449199.md)\n - Published: 2024-12-12\n - Last Modified: 2025-01-08\n - Excerpt: Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.\n- [Automated bidding in Google Ads: How to get the best results](https://searchengineland.com/automated-bidding-google-ads-best-results-450204.md)\n - Published: 2025-01-07\n - Last Modified: 2025-01-07\n - Excerpt: Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.\n- [20250108 SEL Brief](https://searchengineland.com/20250108-sel-brief-450277.md)\n - Published: 2025-01-08\n - Last Modified: 2025-01-07\n - Excerpt: Not available\n- [Mastering Maximize conversions bidding in Google Ads: A 3-minute guide](https://searchengineland.com/maximize-conversions-bidding-google-ads-guide-450273.md)\n - Published: 2025-01-08\n - Last Modified: 2025-01-07\n - Excerpt: All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.\n- [Reddit introduces business analytics tools and AMA ads](https://searchengineland.com/reddit-business-analytics-tools-ama-ads-450270.md)\n - Published: 2025-01-07\n - Last Modified: 2025-01-07\n - Excerpt: Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.\n- [How to diversify your traffic sources](https://searchengineland.com/diversify-traffic-sources-450247.md)\n - Published: 2025-01-08\n - Last Modified: 2025-01-07\n - Excerpt: Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.\n- [Reactive PR & AI: How to capitalize on trending topics faster](https://searchengineland.com/reactive-pr-ai-trending-topics-450258.md)\n - Published: 2025-01-08\n - Last Modified: 2025-01-07\n - Excerpt: Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.\n- [SMX Master Classes – Rates](https://searchengineland.com/rates-393993.md)\n - Published: 2023-03-07\n - Last Modified: 2025-01-07\n - Excerpt: Not available\n- [Google Search Console performance report 24-hour view now can be exported](https://searchengineland.com/google-search-console-performance-report-24-hour-view-now-can-be-exported-450255.md)\n - Published: 2025-01-07\n - Last Modified: 2025-01-07\n - Excerpt: A month ago, Google added new hourly data to the performance reports in Search Console, and today, you can export that data.\n- [20250107 SEL Brief](https://searchengineland.com/20250107-sel-brief-450209.md)\n - Published: 2025-01-07\n - Last Modified: 2025-01-06\n - Excerpt: Not available\n- [Instacart expands foodservice advertising](https://searchengineland.com/instacart-expands-foodservice-advertising-450203.md)\n - Published: 2025-01-06\n - Last Modified: 2025-01-06\n - Excerpt: Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.\n- [Google updates financial products policy for crypto ads](https://searchengineland.com/google-financial-products-policy-crypto-ads-450198.md)\n - Published: 2025-01-06\n - Last Modified: 2025-01-06\n - Excerpt: Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.\n- [2025 predictions for top B2B paid media channels](https://searchengineland.com/b2b-paid-media-channel-predictions-2025-450195.md)\n - Published: 2025-01-07\n - Last Modified: 2025-01-06\n - Excerpt: What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.\n- [How to fix the ‘Page with redirect’ error in Google Search Console](https://searchengineland.com/how-to-fix-the-page-with-redirect-error-in-google-search-console-450184.md)\n - Published: 2025-01-06\n - Last Modified: 2025-01-06\n - Excerpt: Have you discovered the “Page with redirect” error in GSC? Learn to spot and fix it by improving content quality, site architecture, and more.\n- [Optimizing LLMs for B2B SEO: An overview](https://searchengineland.com/optimizing-llms-b2b-seo-450180.md)\n - Published: 2025-01-06\n - Last Modified: 2025-01-06\n - Excerpt: Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.\n- [Google’s Performance Max placement rules create API confusion](https://searchengineland.com/googles-performance-max-placement-rules-create-api-confusion-450094.md)\n - Published: 2025-01-03\n - Last Modified: 2025-01-03\n - Excerpt: Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.\n- [20250106 SEL Brief](https://searchengineland.com/20250106-sel-brief-450087.md)\n - Published: 2025-01-06\n - Last Modified: 2025-01-03\n - Excerpt: Not available\n- [SMX Master Classes – Instructor resources](https://searchengineland.com/instructor-resources-394013.md)\n - Published: 2023-03-07\n - Last Modified: 2025-01-03\n - Excerpt: Not available\n- [Google Ads plans major AI Push in 2025, reshaping search marketing](https://searchengineland.com/google-ads-plans-major-ai-push-in-2025-reshaping-search-marketing-450029.md)\n - Published: 2025-01-02\n - Last Modified: 2025-01-02\n - Excerpt: Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.\n- [Google revives Tag Assistant](https://searchengineland.com/google-revives-tag-assistant-450010.md)\n - Published: 2025-01-02\n - Last Modified: 2025-01-02\n - Excerpt: Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy and campaign performance.\n- [Top 10 PPC news of the year 2024 on Search Engine Land](https://searchengineland.com/top-10-ppc-news-of-the-year-2024-on-search-engine-land-449357.md)\n - Published: 2024-12-27\n - Last Modified: 2025-01-02\n - Excerpt: Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.\n- [Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search](https://searchengineland.com/googles-ceo-warns-chatgpt-may-become-synonymous-to-ai-the-way-google-is-to-search-449970.md)\n - Published: 2024-12-29\n - Last Modified: 2024-12-29\n - Excerpt: Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports.\n- [Google algorithm updates 2024 in review: 4 core updates and 3 spam updates](https://searchengineland.com/google-algorithm-updates-2024-449417.md)\n - Published: 2024-12-26\n - Last Modified: 2024-12-27\n - Excerpt: There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever.\n- [Google ads rolls out Brand Report for enhanced advertiser insights](https://searchengineland.com/google-ads-rolls-out-brand-report-for-enhanced-advertiser-insights-449931.md)\n - Published: 2024-12-26\n - Last Modified: 2024-12-26\n - Excerpt: Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.\n- [OpenAI works to restore access to ChatGPT and other services](https://searchengineland.com/openai-works-to-restore-access-to-chatgpt-and-other-services-449928.md)\n - Published: 2024-12-26\n - Last Modified: 2024-12-26\n - Excerpt: There has been a major outage for ChatGPT, APIs and Sora for the past few hours.\n- [Google December 2024 spam update done rolling out](https://searchengineland.com/google-december-2024-spam-update-done-rolling-out-449651.md)\n - Published: 2024-12-26\n - Last Modified: 2024-12-26\n - Excerpt: This spam update took about 7 days to fully roll out and is now complete.\n- [Semrush Coupon & Discount Offers](https://searchengineland.com/semrush-coupon-449328.md)\n - Published: 2024-12-01\n - Last Modified: 2024-12-25\n - Excerpt: Get an exclusive extended 14-day Semrush Pro trial through Search Engine Land. Test all premium features free, plus save 17% on annual plans.\n- [Guides](https://searchengineland.com/guides-449841.md)\n - Published: 2024-12-16\n - Last Modified: 2024-12-25\n - Excerpt: Search professionals face unique challenges with unprecedented rates of change in recent years. Our guide content will support, no matter your career-stage.\n- [Google Ads alert: broad match auto-toggle raises concerns](https://searchengineland.com/google-ads-alert-broad-match-auto-toggle-raises-concerns-449791.md)\n - Published: 2024-12-24\n - Last Modified: 2024-12-24\n - Excerpt: Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.\n- [Google tightens ad policies to align with Search spam rules](https://searchengineland.com/google-tightens-ad-policies-to-align-with-search-spam-rules-449788.md)\n - Published: 2024-12-24\n - Last Modified: 2024-12-24\n - Excerpt: Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.\n- [Google expands AI organized search results to restaurants](https://searchengineland.com/google-expands-ai-organized-search-results-to-restaurants-449785.md)\n - Published: 2024-12-24\n - Last Modified: 2024-12-24\n - Excerpt: Google expanded these for dining recommendations within Google Search.\n- [Top 15 SEO stories of 2024](https://searchengineland.com/seo-stories-2024-449547.md)\n - Published: 2024-12-24\n - Last Modified: 2024-12-24\n - Excerpt: Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.\n- [Data providers: Google December 2024 core update was more volatile than last](https://searchengineland.com/data-providers-google-december-2024-core-update-was-more-volatile-than-last-449744.md)\n - Published: 2024-12-22\n - Last Modified: 2024-12-23\n - Excerpt: This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.\n- [Google files its proposed remedies in DOJ’s monopoly case](https://searchengineland.com/google-files-its-proposed-remedies-in-dojs-monopoly-case-449743.md)\n - Published: 2024-12-21\n - Last Modified: 2024-12-21\n - Excerpt: Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.\n- [ChatGPT search vs. Google: A deep dive analysis of 62 queries](https://searchengineland.com/chatgpt-search-vs-google-analysis-449676.md)\n - Published: 2024-12-23\n - Last Modified: 2024-12-20\n - Excerpt: A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.\n- [SEO noise vs. SEO signals: Distilling what truly impacts rankings](https://searchengineland.com/seo-noise-vs-signals-449671.md)\n - Published: 2024-12-23\n - Last Modified: 2024-12-20\n - Excerpt: Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.\n- [How to use ChatGPT for keyword research (with actual prompts)](https://searchengineland.com/keyword-research-chatgpt-prompts-393741.md)\n - Published: 2024-12-23\n - Last Modified: 2024-12-20\n - Excerpt: Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.\n- [Google’s review deletions: Why 5-star reviews are disappearing](https://searchengineland.com/google-deleting-five-star-reviews-449665.md)\n - Published: 2024-12-20\n - Last Modified: 2024-12-20\n - Excerpt: Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.\n- [LinkedIn debuts Companies Hub to boost B2B marketing intelligence](https://searchengineland.com/linkedin-companies-hub-449653.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-19\n - Excerpt: LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.\n- [Search, social and video: Evolving digital PR for 2025](https://searchengineland.com/search-social-video-digital-pr-evolution-449594.md)\n - Published: 2024-12-20\n - Last Modified: 2024-12-19\n - Excerpt: See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.\n- [SMX – Code of conduct](https://searchengineland.com/code-of-conduct-394283.md)\n - Published: 2023-03-14\n - Last Modified: 2024-12-19\n - Excerpt: Not available\n- [SMX – Contact](https://searchengineland.com/contact-392577.md)\n - Published: 2023-02-01\n - Last Modified: 2024-12-19\n - Excerpt: Not available\n- [SMX – Testimonials](https://searchengineland.com/testimonials-437584.md)\n - Published: 2024-02-15\n - Last Modified: 2024-12-19\n - Excerpt: Not available\n- [Amazon SEO: A comprehensive guide](https://searchengineland.com/amazon-seo-guide-449563.md)\n - Published: 2024-12-20\n - Last Modified: 2024-12-19\n - Excerpt: Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.\n- [20241220 SEL Brief](https://searchengineland.com/20241220-sel-brief-449603.md)\n - Published: 2024-12-20\n - Last Modified: 2024-12-19\n - Excerpt: Not available\n- [3 YouTube Ad formats you need to reach and engage viewers in 2025](https://searchengineland.com/youtube-ad-formats-reach-engage-viewers-449537.md)\n - Published: 2024-12-20\n - Last Modified: 2024-12-19\n - Excerpt: Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.\n- [Google overhauls ad policies for CTV and PETs](https://searchengineland.com/google-ad-policies-pets-ctv-449571.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-19\n - Excerpt: Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.\n- [Google rolls out Brand Guidelines for Performance Max](https://searchengineland.com/google-brand-guidelines-performance-max-449558.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-19\n - Excerpt: Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.\n- [Google December 2024 spam update unleashed](https://searchengineland.com/google-december-2024-spam-update-unleashed-449556.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-19\n - Excerpt: This update was released a day after Google finished rolling out the December core update.\n- [SMX Master Classes – Eric Enge](https://searchengineland.com/technical-seo-eric-392986.md)\n - Published: 2023-02-09\n - Last Modified: 2024-12-19\n - Excerpt: Not available\n- [How to maximize visibility on Google’s blended SERPs](https://searchengineland.com/how-to-maximize-visibility-on-googles-blended-serps-449450.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-18\n - Excerpt: Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic.\n- [Navigating political censorship in digital PR: Understanding media ownership and trust](https://searchengineland.com/political-censorship-digital-pr-media-ownership-trust-449465.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-18\n - Excerpt: Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.\n- [3 ways to use AI for SEO wins in 2025](https://searchengineland.com/ai-seo-wins-2025-449443.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-18\n - Excerpt: AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025.\n- [20241219 SEL Brief](https://searchengineland.com/20241219-sel-brief-449491.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-18\n - Excerpt: Not available\n- [Top 10 PPC expert columns of 2024 on Search Engine Land](https://searchengineland.com/top-10-ppc-expert-columns-2024-449489.md)\n - Published: 2024-12-30\n - Last Modified: 2024-12-18\n - Excerpt: Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.\n- [Google December 2024 core update rollout is now complete](https://searchengineland.com/google-december-2024-core-update-rollout-is-now-complete-449421.md)\n - Published: 2024-12-18\n - Last Modified: 2024-12-18\n - Excerpt: This update took 6 days to roll out and was a typical Google core update.\n- [Bing Image Creator is now directly in Bing search and faster](https://searchengineland.com/bing-image-creator-is-now-directly-in-bing-search-and-faster-449473.md)\n - Published: 2024-12-18\n - Last Modified: 2024-12-18\n - Excerpt: Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design.\n- [Top 10 2025 PPC predictions and trends](https://searchengineland.com/ppc-predictions-trends-2025-449198.md)\n - Published: 2024-12-19\n - Last Modified: 2024-12-18\n - Excerpt: These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.\n- [Google experiments with double ad placements for same advertiser](https://searchengineland.com/google-double-ad-placements-449449.md)\n - Published: 2024-12-18\n - Last Modified: 2024-12-18\n - Excerpt: The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.\n- [YouTube SEO fundamentals: What you need to know](https://searchengineland.com/youtube-seo-what-you-need-to-know-449431.md)\n - Published: 2024-12-18\n - Last Modified: 2024-12-18\n - Excerpt: YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.\n- [Top 5 takeaways from the 2024 Web Almanac SEO Chapter](https://searchengineland.com/2024-web-almanac-seo-takeaways-449401.md)\n - Published: 2024-12-18\n - Last Modified: 2024-12-18\n - Excerpt: Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more.\n- [Exploit reveals how and why Google ranks content](https://searchengineland.com/google-exploit-scoring-classifications-449333.md)\n - Published: 2024-12-16\n - Last Modified: 2024-12-18\n - Excerpt: Google exploit reveals insights into consensus scoring, query classifications, site quality scores and more.\n- [Google to halt political ads in EU over new regulations](https://searchengineland.com/google-halt-political-ads-eu-448336.md)\n - Published: 2024-11-15\n - Last Modified: 2024-12-18\n - Excerpt: Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.\n- [Google brings negative keyword exclusions to Performance Max](https://searchengineland.com/google-pmax-negative-keyword-exclusions-446686.md)\n - Published: 2024-09-18\n - Last Modified: 2024-12-18\n - Excerpt: Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.\n- [Google’s alleged adtech monopoly faces historic antitrust test](https://searchengineland.com/googles-adtech-monopoly-historic-antitrust-test-448686.md)\n - Published: 2024-11-26\n - Last Modified: 2024-12-18\n - Excerpt: The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.\n- [LinkedIn tests personal post boost option](https://searchengineland.com/linkedin-personal-post-boost-test-449393.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-18\n - Excerpt: LinkedIn's paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.\n- [20241218 SEL Brief](https://searchengineland.com/20241218-sel-brief-449428.md)\n - Published: 2024-12-18\n - Last Modified: 2024-12-17\n - Excerpt: Not available\n- [Top 10 SEO expert columns of 2024 on Search Engine Land](https://searchengineland.com/top-10-seo-expert-columns-2024-449430.md)\n - Published: 2024-12-31\n - Last Modified: 2024-12-17\n - Excerpt: How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.\n- [Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM](https://searchengineland.com/bing-search-gets-faster-more-accurate-and-efficient-through-slm-models-and-tensorrt-llm-449427.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-17\n - Excerpt: Bing's search team said it \"trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.\"\n- [Google AI Overviews: Everything you need to know](https://searchengineland.com/google-ai-overviews-everything-you-need-to-know-449399.md)\n - Published: 2024-12-18\n - Last Modified: 2024-12-17\n - Excerpt: Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.\n- [Google AI Overviews rising in B2B technology, healthcare sectors](https://searchengineland.com/google-ai-overviews-rising-b2b-technology-healthcare-449392.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-17\n - Excerpt: Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.\n- [Snap overhauls creator monetization, raises performance bar](https://searchengineland.com/snap-creator-monetization-449379.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-17\n - Excerpt: Snap's revamped program boosts ad opportunities with higher-quality content, a growing audience, and the chance to capture TikTok's users.\n- [Google’s new help document on faceted navigation](https://searchengineland.com/googles-new-help-document-on-faceted-navigation-449383.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-17\n - Excerpt: Faceted navigation can potentially lead to overcrawling and slower discovery crawls.\n- [Microsoft Advertising: A comprehensive guide](https://searchengineland.com/microsoft-advertising-guide-448914.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-16\n - Excerpt: Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.\n- [20241217 SEL Brief](https://searchengineland.com/20241217-sel-brief-449369.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-16\n - Excerpt: Not available\n- [ChatGPT’s search surge: 1% market share predicted by 2025](https://searchengineland.com/chatgpt-search-market-share-1-percent-449378.md)\n - Published: 2024-12-16\n - Last Modified: 2024-12-16\n - Excerpt: ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?\n- [5 PPC measurement initiatives to set yourself up for 2025 success](https://searchengineland.com/ppc-measurement-initiatives-success-449330.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-16\n - Excerpt: Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.\n- [TikTok takes U.S. ban challenge to the Supreme Court](https://searchengineland.com/tiktok-ban-supreme-court-449373.md)\n - Published: 2024-12-16\n - Last Modified: 2024-12-16\n - Excerpt: With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.\n- [Does schema still matter in AI search?](https://searchengineland.com/schema-matter-ai-search-449335.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-16\n - Excerpt: Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.\n- [How to beat audience saturation in PPC: KPIs, methodology and case studies](https://searchengineland.com/how-to-beat-audience-saturation-in-ppc-kpis-methodology-and-case-studies-449358.md)\n - Published: 2024-12-17\n - Last Modified: 2024-12-16\n - Excerpt: Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.\n- [ChatGPT search is now available to all free users](https://searchengineland.com/chatgpt-search-available-free-users-449367.md)\n - Published: 2024-12-16\n - Last Modified: 2024-12-16\n - Excerpt: ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth.\n- [Google Ads tests AI-powered reporting tool](https://searchengineland.com/google-ads-tests-ai-powered-reporting-tool-449322.md)\n - Published: 2024-12-16\n - Last Modified: 2024-12-16\n - Excerpt: Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.\n- [20241216 SEL Brief](https://searchengineland.com/20241216-sel-brief-449145.md)\n - Published: 2024-12-16\n - Last Modified: 2024-12-13\n - Excerpt: Not available\n- [Google Performance Max negative keyword exclusions now in beta](https://searchengineland.com/google-pmax-negative-keyword-exclusions-beta-449315.md)\n - Published: 2024-12-13\n - Last Modified: 2024-12-13\n - Excerpt: Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request.\n- [13 digital marketing trends you should plan for in 2025](https://searchengineland.com/digital-marketing-trends-2025-449297.md)\n - Published: 2024-12-16\n - Last Modified: 2024-12-13\n - Excerpt: Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.\n- [Google Lens is having a serving issue](https://searchengineland.com/google-lens-is-having-a-serving-issue-449258.md)\n - Published: 2024-12-12\n - Last Modified: 2024-12-13\n - Excerpt: Google has confirmed a serving issue specifically with Google Lens.\n- [20241213 SEL Brief](https://searchengineland.com/20241213-sel-brief-449272.md)\n - Published: 2024-12-13\n - Last Modified: 2024-12-12\n - Excerpt: Not available\n- [How Gen Z is redefining discovery on TikTok, Pinterest, and beyond](https://searchengineland.com/gen-z-discovery-tiktok-pinterest-beyond-449244.md)\n - Published: 2024-12-13\n - Last Modified: 2024-12-12\n - Excerpt: Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.\n- [Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals](https://searchengineland.com/google-eeat-quality-assessment-signals-449261.md)\n - Published: 2024-12-13\n - Last Modified: 2024-12-12\n - Excerpt: Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.\n- [Microsoft revamps advertising tracking, consent features](https://searchengineland.com/microsoft-advertising-tracking-consent-features-449254.md)\n - Published: 2024-12-12\n - Last Modified: 2024-12-12\n - Excerpt: Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.\n- [Google December 2024 core update rolling out now](https://searchengineland.com/google-december-2024-core-update-rolling-out-now-449255.md)\n - Published: 2024-12-12\n - Last Modified: 2024-12-12\n - Excerpt: Google has released its fourth core update for the 2024 year today.\n- [Google Search Console rolling out new date controls for performance reports](https://searchengineland.com/google-search-console-rolling-out-new-date-controls-for-performance-reports-449182.md)\n - Published: 2024-12-11\n - Last Modified: 2024-12-12\n - Excerpt: This includes a new hourly view of the data.\n- [20241212 SEL Brief](https://searchengineland.com/20241212-sel-brief-449224.md)\n - Published: 2024-12-12\n - Last Modified: 2024-12-11\n - Excerpt: Not available\n- [Meta’s platforms hit by global outage](https://searchengineland.com/meta-platforms-global-outage-449223.md)\n - Published: 2024-12-11\n - Last Modified: 2024-12-11\n - Excerpt: Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising.\n- [Bing officially removes cache link from search results](https://searchengineland.com/bing-officially-removes-cache-link-from-search-results-449220.md)\n - Published: 2024-12-11\n - Last Modified: 2024-12-11\n - Excerpt: This comes after Google removed the cache link in February.\n- [Analysis: 75% of Google AI Overview links come from top 12 organic rankings](https://searchengineland.com/google-ai-overview-links-top-12-organic-rankings-449216.md)\n - Published: 2024-12-11\n - Last Modified: 2024-12-11\n - Excerpt: And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.\n- [Google Ads tests video asset option](https://searchengineland.com/google-ads-video-asset-option-449195.md)\n - Published: 2024-12-11\n - Last Modified: 2024-12-11\n - Excerpt: Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.\n- [Google Gemini 2.0 coming to Search and AI Overviews](https://searchengineland.com/google-gemini-2-0-coming-to-search-and-ai-overviews-449193.md)\n - Published: 2024-12-11\n - Last Modified: 2024-12-11\n - Excerpt: AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.\n- [Data providers: Google November 2024 core update was less volatile](https://searchengineland.com/data-providers-google-november-2024-core-update-was-less-volatile-449040.md)\n - Published: 2024-12-10\n - Last Modified: 2024-12-10\n - Excerpt: This last Google core update was less impactful than the August core update and some other core updates.\n- [You’re almost there! Please verify your email.](https://searchengineland.com/youre-almost-there-please-verify-your-email-395631.md)\n - Published: 2023-04-14\n - Last Modified: 2024-12-10\n - Excerpt: Not available\n- [20241211 SEL Brief](https://searchengineland.com/20241211-sel-brief-449134.md)\n - Published: 2024-12-11\n - Last Modified: 2024-12-10\n - Excerpt: Not available\n- [How to segment traffic from LLMs in GA4](https://searchengineland.com/segment-llm-traffic-ga4-449127.md)\n - Published: 2024-12-11\n - Last Modified: 2024-12-10\n - Excerpt: Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.\n- [Google Search fixes delayed indexing issues](https://searchengineland.com/google-search-has-delayed-indexing-issues-449067.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-10\n - Excerpt: Google has confirmed it is investigating indexing issues within Google Search.\n- [Yelp unveils AI features to streamline local business discovery](https://searchengineland.com/yelp-ai-features-local-business-discovery-449079.md)\n - Published: 2024-12-10\n - Last Modified: 2024-12-10\n - Excerpt: Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.\n- [Bing Webmaster Tools releases Copilot beta](https://searchengineland.com/bing-webmaster-tools-releases-copilot-beta-449082.md)\n - Published: 2024-12-10\n - Last Modified: 2024-12-10\n - Excerpt: Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users.\n- [Google Search Console Insights no longer to show data from Google Analytics](https://searchengineland.com/google-search-console-insights-no-longer-to-show-data-from-google-analytics-449080.md)\n - Published: 2024-12-10\n - Last Modified: 2024-12-10\n - Excerpt: Google says this change is to make it easier to use these reports.\n- [Start 2025 with smarter, more impactful email marketing](https://searchengineland.com/start-2025-with-smarter-more-impactful-email-marketing-449075.md)\n - Published: 2024-12-10\n - Last Modified: 2024-12-10\n - Excerpt: With the new year just weeks away, now’s the time to fine-tune your email marketing strategy\n- [Topic clustering for SEO: 5 mistakes to avoid](https://searchengineland.com/avoid-seo-topic-clustering-mistakes-449022.md)\n - Published: 2024-12-10\n - Last Modified: 2024-12-09\n - Excerpt: Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.\n- [20241210 SEL Brief](https://searchengineland.com/20241210-sel-brief-449063.md)\n - Published: 2024-12-10\n - Last Modified: 2024-12-09\n - Excerpt: Not available\n- [Global ad revenue to top $1 trillion, dominated by Google and Meta](https://searchengineland.com/global-ad-revenue-to-top-1-trillion-449029.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-09\n - Excerpt: The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.\n- [Google clarifies how Google’s crawlers handle cache control headers](https://searchengineland.com/google-clarifies-how-googles-crawlers-handle-cache-control-headers-449023.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-09\n - Excerpt: Google is also asking site owners to allow Google to cache your web pages.\n- [Google details shopping annotations and badges for ads and free listings](https://searchengineland.com/google-details-shopping-annotations-and-badges-449033.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-09\n - Excerpt: Google’s new guide on Shopping annotations and badges outlines tools like \"Price Drop\" and \"Free Shipping\" that help products stand out and boost ad performance.\n- [In 2025, the AI-infused world will require humans bring strategy and judgement](https://searchengineland.com/in-2025-the-ai-infused-world-will-require-humans-bring-strategy-and-judgement-448958.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-09\n - Excerpt: The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.\n- [How to build lead gen campaigns for B2B SMBs](https://searchengineland.com/lead-gen-campaigns-b2b-smbs-449031.md)\n - Published: 2024-12-10\n - Last Modified: 2024-12-09\n - Excerpt: Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.\n- [How to find emerging audience needs using Google Trends](https://searchengineland.com/find-emerging-audience-needs-google-trends-448978.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-09\n - Excerpt: Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance.\n- [Google adds FAQs on site reputation abuse policy](https://searchengineland.com/google-adds-faqs-on-site-reputation-abuse-policy-449021.md)\n - Published: 2024-12-06\n - Last Modified: 2024-12-06\n - Excerpt: Google added several frequently asked questions around the site reputation abuse policy.\n- [20241209 SEL Brief](https://searchengineland.com/20241209-sel-brief-448956.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-06\n - Excerpt: Not available\n- [SEO for ChatGPT search: 4 key observations](https://searchengineland.com/seo-for-chatgpt-search-4-key-observations-449001.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-06\n - Excerpt: Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.\n- [How to measure YouTube ad success with KPIs for every marketing goal](https://searchengineland.com/how-to-measure-youtube-ad-success-with-kpis-for-every-marketing-goal-448988.md)\n - Published: 2024-12-09\n - Last Modified: 2024-12-06\n - Excerpt: Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.\n- [Google CEO Sundar Pichai: Search will profoundly change in 2025](https://searchengineland.com/google-search-profoundly-change-2025-448986.md)\n - Published: 2024-12-06\n - Last Modified: 2024-12-06\n - Excerpt: Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.\n- [How AI is radically reshaping marketing budgets](https://searchengineland.com/how-ai-is-radically-reshaping-marketing-budgets-448975.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-06\n - Excerpt: Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)\n- [Google Search makes it easier to search without personalization](https://searchengineland.com/google-search-makes-it-easier-to-search-without-personalization-448943.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-05\n - Excerpt: Google Search now labels if the results are personalized and gives you a quick way to turn off personalization.\n- [20241206 SEL Brief](https://searchengineland.com/20241206-sel-brief-448955.md)\n - Published: 2024-12-06\n - Last Modified: 2024-12-05\n - Excerpt: Not available\n- [Perplexity expands publisher ad revenue sharing program](https://searchengineland.com/perplexity-publisher-ad-revenue-sharing-program-expands-448965.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-05\n - Excerpt: Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.\n- [Crawl budget: What you need to know in 2025](https://searchengineland.com/crawl-budget-what-you-need-to-know-in-2025-448961.md)\n - Published: 2024-12-06\n - Last Modified: 2024-12-05\n - Excerpt: Confused about crawl budget? This comprehensive guide explains it all – from server capacity to fixing crawling issues for better indexing.\n- [Google November 2024 core update rollout is now complete](https://searchengineland.com/google-november-2024-core-update-rollout-is-now-complete-448428.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-05\n - Excerpt: This update took 24 days to roll out and was a typical Google core update.\n- [Google to launch new Dating and Companionship Ads policy](https://searchengineland.com/googles-dating-companionship-ads-policy-448953.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-05\n - Excerpt: Advertisers will need to secure certification as Google enforces stricter rules for dating and companionship ads starting March 2025.\n- [A guide to creating short-form videos](https://searchengineland.com/short-form-video-creation-guide-448940.md)\n - Published: 2024-12-06\n - Last Modified: 2024-12-05\n - Excerpt: Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts' competitive algorithm-driven ecosystems.\n- [Easier consent management comes to Google Tag UI](https://searchengineland.com/consent-management-google-tag-ui-448928.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-05\n - Excerpt: Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding.\n- [PPC campaign budgeting and bidding strategies](https://searchengineland.com/budgeting-and-bidding-strategies-298721.md)\n - Published: 2024-01-01\n - Last Modified: 2024-12-04\n - Excerpt: Not available\n- [How to track and measure PPC campaigns](https://searchengineland.com/tracking-and-measurement-298676.md)\n - Published: 2024-01-01\n - Last Modified: 2024-12-04\n - Excerpt: Not available\n- [How to analyze your SEO competitors to find opportunities](https://searchengineland.com/analyze-seo-competitors-448886.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-04\n - Excerpt: Gain the upper hand in search by analyzing your competitors' strengths and weaknesses in on-page, content and technical optimization.\n- [Top 6 technical SEO action items for 2025](https://searchengineland.com/technical-seo-action-items-448895.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-04\n - Excerpt: Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.\n- [20241205 SEL Brief](https://searchengineland.com/20241205-sel-brief-448925.md)\n - Published: 2024-12-05\n - Last Modified: 2024-12-04\n - Excerpt: Not available\n- [Google Analytics enhances remarketing with Customer Match integration](https://searchengineland.com/google-analytics-customer-match-448911.md)\n - Published: 2024-12-04\n - Last Modified: 2024-12-04\n - Excerpt: Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.\n- [How to improve PPC lead quality for B2B campaigns](https://searchengineland.com/improve-ppc-lead-quality-b2b-campaigns-448840.md)\n - Published: 2024-12-04\n - Last Modified: 2024-12-04\n - Excerpt: Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.\n- [How to search Google by date with before: and after: search commands](https://searchengineland.com/search-google-by-date-with-new-before-and-after-search-commands-315184.md)\n - Published: 2024-12-04\n - Last Modified: 2024-12-04\n - Excerpt: The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify.\n- [19 advanced Google search operators you need to know (and some we’ve said goodbye to)](https://searchengineland.com/advanced-google-search-operators-388355.md)\n - Published: 2024-12-04\n - Last Modified: 2024-12-04\n - Excerpt: Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.\n- [Elevate your data strategy: From cookies to universal consent and preferences](https://searchengineland.com/elevate-your-data-strategy-from-cookies-to-universal-consent-and-preferences-448884.md)\n - Published: 2024-12-03\n - Last Modified: 2024-12-03\n - Excerpt: See how cookie preferences and first-party data converge to form unified customer profiles.\n- [How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console](https://searchengineland.com/how-to-fix-the-alternate-page-with-proper-canonical-tag-error-in-google-search-console-448852.md)\n - Published: 2024-12-04\n - Last Modified: 2024-12-03\n - Excerpt: Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.\n- [20241204 SEL Brief](https://searchengineland.com/20241204-sel-brief-448879.md)\n - Published: 2024-12-04\n - Last Modified: 2024-12-03\n - Excerpt: Not available\n- [6 tips for successful ecommerce search campaigns](https://searchengineland.com/ecommerce-search-campaigns-tips-448863.md)\n - Published: 2024-12-04\n - Last Modified: 2024-12-03\n - Excerpt: From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.\n- [Surprising data: 15% of Google searches are driven by only 148 terms](https://searchengineland.com/15-percent-google-searches-148-terms-448864.md)\n - Published: 2024-12-03\n - Last Modified: 2024-12-03\n - Excerpt: In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.\n- [Rand Fishkin on the SEO opportunity pie shrinking and more insights](https://searchengineland.com/seo-opportunity-shrinking-rand-fishkin-448876.md)\n - Published: 2024-12-03\n - Last Modified: 2024-12-03\n - Excerpt: Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.\n- [How to become an industry thought leader by building content pillars](https://searchengineland.com/how-to-become-an-industry-thought-leader-by-building-content-pillars-448728.md)\n - Published: 2024-12-02\n - Last Modified: 2024-12-03\n - Excerpt: Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience.\n- [20241203 SEL Brief](https://searchengineland.com/20241203-sel-brief-448838.md)\n - Published: 2024-12-03\n - Last Modified: 2024-12-02\n - Excerpt: Not available\n- [PPC experimentation vs. PPC testing: A practical breakdown](https://searchengineland.com/ppc-experimentation-vs-ppc-testing-448771.md)\n - Published: 2024-12-03\n - Last Modified: 2024-12-02\n - Excerpt: Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.\n- [OpenAI has no immediate plans for ChatGPT advertising](https://searchengineland.com/openai-plans-chatgpt-advertising-448828.md)\n - Published: 2024-12-02\n - Last Modified: 2024-12-02\n - Excerpt: Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.\n- [Google Chrome site engagement service metrics](https://searchengineland.com/google-chrome-site-engagement-service-metrics-448816.md)\n - Published: 2024-12-02\n - Last Modified: 2024-12-02\n - Excerpt: In Chrome, type chrome://site-engagement/ to see which sites you engage with the most.\n- [The SEO career crisis is coming: Are you ready?](https://searchengineland.com/seo-career-crisis-coming-448300.md)\n - Published: 2024-11-15\n - Last Modified: 2024-12-02\n - Excerpt: Learn how to navigate the uncertain future of SEO, keep your career stable and prepare for the next growth phase.\n- [Chapter 4: HTML Code & Search Engine Success Factors](https://searchengineland.com/html-code-search-engine-ranking-79752.md)\n - Published: 2020-04-13\n - Last Modified: 2024-11-30\n - Excerpt: Not available\n- [How to cultivate SEO growth through continuous improvement](https://searchengineland.com/seo-growth-continuous-improvement-448743.md)\n - Published: 2024-12-02\n - Last Modified: 2024-11-27\n - Excerpt: Maximize your SEO potential with an iterative approach. Optimize, monitor and refine your strategy regularly to stay ahead.\n- [20241202 SEL Brief](https://searchengineland.com/20241202-sel-brief-448615.md)\n - Published: 2024-12-02\n - Last Modified: 2024-11-27\n - Excerpt: Not available\n- [8 tips to craft clear and impactful client communication](https://searchengineland.com/client-communication-tips-448736.md)\n - Published: 2024-12-02\n - Last Modified: 2024-11-27\n - Excerpt: Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.\n- [How to monitor brand visibility across AI search channels](https://searchengineland.com/monitor-brand-visibility-ai-search-channels-448697.md)\n - Published: 2024-11-27\n - Last Modified: 2024-11-27\n - Excerpt: Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.\n- [A guide to Google: Origins, history and key moments in search](https://searchengineland.com/google-46156.md)\n - Published: 2010-07-09\n - Last Modified: 2024-11-27\n - Excerpt: Not available\n- [Decoding LLMs: How to be visible in generative AI search results](https://searchengineland.com/decoding-llms-generative-ai-search-results-448630.md)\n - Published: 2024-11-27\n - Last Modified: 2024-11-26\n - Excerpt: Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.\n- [ChatGPT search: Does it deserve the fanfare?](https://searchengineland.com/chatgpt-search-fanfare-448660.md)\n - Published: 2024-11-27\n - Last Modified: 2024-11-26\n - Excerpt: Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.\n- [5 GEO trends shaping the future of search](https://searchengineland.com/geo-trends-search-future-448573.md)\n - Published: 2024-11-25\n - Last Modified: 2024-11-26\n - Excerpt: What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.\n- [Google Ads Creative Studio to sunset in Q1 2025](https://searchengineland.com/ads-creative-studio-sunset-448669.md)\n - Published: 2024-11-26\n - Last Modified: 2024-11-26\n - Excerpt: Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.\n- [13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced](https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070.md)\n - Published: 2024-06-11\n - Last Modified: 2024-11-26\n - Excerpt: Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.\n- [Google Ads outage disrupts campaigns](https://searchengineland.com/google-ads-outage-disrupts-campaigns-448622.md)\n - Published: 2024-11-25\n - Last Modified: 2024-11-26\n - Excerpt: Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.\n- [Everything you need to know about page experience in 2025](https://searchengineland.com/page-experience-seo-448564.md)\n - Published: 2024-11-25\n - Last Modified: 2024-11-26\n - Excerpt: Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.\n- [Google Search Console recommendations now fully live](https://searchengineland.com/google-search-console-recommendations-now-fully-live-448631.md)\n - Published: 2024-11-26\n - Last Modified: 2024-11-26\n - Excerpt: Note, you still may not see it if Google does not have recommendations for you.\n- [20241126 SEL Brief](https://searchengineland.com/20241126-sel-brief-448616.md)\n - Published: 2024-11-26\n - Last Modified: 2024-11-25\n - Excerpt: Not available\n- [How to do an SEO projection](https://searchengineland.com/seo-projection-448580.md)\n - Published: 2024-11-26\n - Last Modified: 2024-11-25\n - Excerpt: Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results.\n- [Google faces £7 Billion UK class action over search monopoly](https://searchengineland.com/google-uk-class-action-search-monopoly-448610.md)\n - Published: 2024-11-26\n - Last Modified: 2024-11-25\n - Excerpt: The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.\n- [Google adds WhatsApp ‘conversation started’ conversion action](https://searchengineland.com/google-whatsapp-conversation-started-conversion-action-448608.md)\n - Published: 2024-11-25\n - Last Modified: 2024-11-25\n - Excerpt: Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.\n- [DOJ’s push to sell Google Chrome sparks industry debate over web’s future](https://searchengineland.com/doj-google-chrome-sale-industry-debate-448524.md)\n - Published: 2024-11-21\n - Last Modified: 2024-11-25\n - Excerpt: Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.\n- [How to boost PPC retargeting efficiency with an RFM analysis](https://searchengineland.com/ppc-retargeting-rfm-analysis-448556.md)\n - Published: 2024-11-25\n - Last Modified: 2024-11-25\n - Excerpt: Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.\n- [20241125 SEL Brief](https://searchengineland.com/20241125-sel-brief-448541.md)\n - Published: 2024-11-25\n - Last Modified: 2024-11-22\n - Excerpt: Not available\n- [Google site reputation abuse policy now includes first-party involvement or oversight of content](https://searchengineland.com/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content-448432.md)\n - Published: 2024-11-19\n - Last Modified: 2024-11-21\n - Excerpt: This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.\n- [Google’s site reputation abuse policy is a band-aid for a bullet wound](https://searchengineland.com/google-site-reputation-abuse-policy-band-aid-bullet-wound-448488.md)\n - Published: 2024-11-22\n - Last Modified: 2024-11-21\n - Excerpt: Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.\n- [11 essential SEO elements you should be tracking](https://searchengineland.com/11-essential-seo-elements-you-should-be-tracking-448498.md)\n - Published: 2024-11-22\n - Last Modified: 2024-11-21\n - Excerpt: Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.\n- [20241122 SEL Brief](https://searchengineland.com/20241122-sel-brief-448523.md)\n - Published: 2024-11-22\n - Last Modified: 2024-11-21\n - Excerpt: Not available\n- [Google’s AI Sales Assistant: What it means for SEO and how to prepare](https://searchengineland.com/google-ai-sales-assistant-seo-prepare-448500.md)\n - Published: 2024-11-22\n - Last Modified: 2024-11-21\n - Excerpt: Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy.\n- [ChatGPT Search makes Microsoft Bing an SEO priority](https://searchengineland.com/chatgpt-search-microsoft-bing-seo-448019.md)\n - Published: 2024-11-05\n - Last Modified: 2024-11-21\n - Excerpt: Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.\n- [Google outlines 2025 ads API roadmap](https://searchengineland.com/google-outlines-2025-ads-api-roadmap-448484.md)\n - Published: 2024-11-20\n - Last Modified: 2024-11-20\n - Excerpt: Google's 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.\n- [20241121 SEL Brief](https://searchengineland.com/20241121-sel-brief-448464.md)\n - Published: 2024-11-21\n - Last Modified: 2024-11-20\n - Excerpt: Not available\n- [How to craft an international SEO approach that balances tech, translation and trust](https://searchengineland.com/international-seo-tech-translation-trust-447685.md)\n - Published: 2024-11-21\n - Last Modified: 2024-11-20\n - Excerpt: International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.\n- [Building a PPC roadmap for new brands: 10 questions to ask](https://searchengineland.com/building-ppc-roadmap-new-brands-448470.md)\n - Published: 2024-11-21\n - Last Modified: 2024-11-20\n - Excerpt: Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.\n- [Google reshapes in-store shopping with AI-powered comparisons](https://searchengineland.com/google-in-store-shopping-ai-powered-comparisons-448476.md)\n - Published: 2024-11-20\n - Last Modified: 2024-11-20\n - Excerpt: Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.\n- [8 strategic steps for setting and overseeing your SEO budget](https://searchengineland.com/setting-overseeing-seo-budget-448467.md)\n - Published: 2024-11-21\n - Last Modified: 2024-11-20\n - Excerpt: Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth.\n- [Google AI Overviews massively surge in travel queries](https://searchengineland.com/google-ai-overviews-massively-surge-travel-448475.md)\n - Published: 2024-11-20\n - Last Modified: 2024-11-20\n - Excerpt: This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.\n- [How to leverage Google Analytics 4 and Google Ads for better audience targeting](https://searchengineland.com/how-to-leverage-google-analytics-4-and-google-ads-for-better-audience-targeting-448442.md)\n - Published: 2024-11-20\n - Last Modified: 2024-11-19\n - Excerpt: Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.\n- [Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing](https://searchengineland.com/stop-killing-customer-engagement-with-assembly-line-marketing-embrace-position-less-marketing-448461.md)\n - Published: 2024-11-20\n - Last Modified: 2024-11-19\n - Excerpt: Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.\n- [4 tips for better PPC client meetings](https://searchengineland.com/better-ppc-client-meetings-tips-448454.md)\n - Published: 2024-11-20\n - Last Modified: 2024-11-19\n - Excerpt: Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.\n- [20241120 SEL Brief](https://searchengineland.com/20241120-sel-brief-448459.md)\n - Published: 2024-11-20\n - Last Modified: 2024-11-19\n - Excerpt: Not available\n- [Google Business Profile’s AI-transcribed menu upload just got better](https://searchengineland.com/google-business-profiles-ai-transcribed-menu-upload-just-got-better-448434.md)\n - Published: 2024-11-20\n - Last Modified: 2024-11-19\n - Excerpt: GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO.\n- [DOJ plans to push for Chrome sale after Google antitrust victory](https://searchengineland.com/doj-chrome-sale-google-antitrust-victory-448441.md)\n - Published: 2024-11-19\n - Last Modified: 2024-11-19\n - Excerpt: The DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case.\n- [20241119 SEL Brief](https://searchengineland.com/20241119-sel-brief-448431.md)\n - Published: 2024-11-19\n - Last Modified: 2024-11-18\n - Excerpt: Not available\n- [Perplexity launches AI-powered Shopping Search](https://searchengineland.com/perplexity-launches-ai-powered-shopping-search-448424.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-18\n - Excerpt: Perplexity AI's shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.\n- [Google Analytics data delayed or missing for some](https://searchengineland.com/google-analytics-data-delayed-or-missing-for-some-448383.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-18\n - Excerpt: The data issues with GA4 began around November 13, 2024.\n- [How to create article outlines with AI based on Google’s Top 10](https://searchengineland.com/create-article-outlines-ai-google-top-10-448385.md)\n - Published: 2024-11-19\n - Last Modified: 2024-11-18\n - Excerpt: Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis.\n- [Google AI Overviews ads seen on mobile search](https://searchengineland.com/google-ai-overviews-ads-seen-mobile-search-448406.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-18\n - Excerpt: Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.\n- [SEO for page titles and meta descriptions: How to win more clicks](https://searchengineland.com/seo-page-titles-meta-descriptions-clicks-448381.md)\n - Published: 2024-11-19\n - Last Modified: 2024-11-18\n - Excerpt: Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.\n- [Google Search Console removing the Page Experience report](https://searchengineland.com/google-search-console-removing-the-page-experience-report-448397.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-18\n - Excerpt: Google said, \"We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information.\"\n- [Topic clusters and SEO: Everything you need to know in 2025](https://searchengineland.com/topic-clusters-and-seo-everything-you-need-to-know-in-2025-448378.md)\n - Published: 2024-11-19\n - Last Modified: 2024-11-18\n - Excerpt: Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs.\n- [TikTok launches AI video generation tool for marketers](https://searchengineland.com/tiktok-ai-video-generation-tool-448374.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-18\n - Excerpt: Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips.\n- [20241118 SEL Brief](https://searchengineland.com/20241118-sel-brief-448108.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-15\n - Excerpt: Not available\n- [Why marketing mix modeling is crucial in 2025 and beyond](https://searchengineland.com/marketing-mix-modeling-crucial-448348.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-15\n - Excerpt: Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.\n- [About Search Engine Land](https://searchengineland.com/about-4833.md)\n - Published: 2024-10-16\n - Last Modified: 2024-11-15\n - Excerpt: Learn about Search Engine Land, an online news and information publication that covers SEO, PPC and the search marketing industry.\n- [How AI agents are revolutionizing digital marketing](https://searchengineland.com/ai-agents-digital-marketing-448342.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-15\n - Excerpt: Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.\n- [Google Lens for in-store and local shopping](https://searchengineland.com/google-lens-for-in-store-and-local-shopping-448358.md)\n - Published: 2024-11-19\n - Last Modified: 2024-11-15\n - Excerpt: Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.\n- [How to do audience research for SEO](https://searchengineland.com/audience-research-for-seo-448261.md)\n - Published: 2024-11-14\n - Last Modified: 2024-11-15\n - Excerpt: This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.\n- [20241115 SEL Brief](https://searchengineland.com/20241115-sel-brief-448335.md)\n - Published: 2024-11-15\n - Last Modified: 2024-11-14\n - Excerpt: Not available\n- [Page speed optimization: Everything you need to know](https://searchengineland.com/page-speed-optimization-guide-448321.md)\n - Published: 2024-11-15\n - Last Modified: 2024-11-14\n - Excerpt: From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.\n- [Google Gemini app now available for iPhone users](https://searchengineland.com/google-gemini-app-now-available-for-iphone-users-448290.md)\n - Published: 2024-11-14\n - Last Modified: 2024-11-14\n - Excerpt: Previously only available as a standalone app on Android, and available within the iOS Google app - now it is a standalone app for iOS users.\n- [Google Maps adds products nearby for product searches](https://searchengineland.com/google-maps-adds-products-nearby-for-product-searches-448326.md)\n - Published: 2024-11-14\n - Last Modified: 2024-11-14\n - Excerpt: You can now search for products in Google Maps and see product results.\n- [12 tips for better SEO client meetings](https://searchengineland.com/better-seo-client-meetings-tips-448275.md)\n - Published: 2024-11-14\n - Last Modified: 2024-11-14\n - Excerpt: Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more.\n- [SEO reality check: 13 hard-hitting truths you need to hear](https://searchengineland.com/seo-reality-check-13-hard-hitting-truths-you-need-to-hear-448258.md)\n - Published: 2024-11-14\n - Last Modified: 2024-11-13\n - Excerpt: Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.\n- [SMX Next – Agenda](https://searchengineland.com/agenda-394151.md)\n - Published: 2023-03-09\n - Last Modified: 2024-11-13\n - Excerpt: Not available\n- [20241114 SEL Brief](https://searchengineland.com/20241114-sel-brief-448297.md)\n - Published: 2024-11-14\n - Last Modified: 2024-11-13\n - Excerpt: Not available\n- [YouTube unveils new tools to help brands tap into creator content & Shorts ads](https://searchengineland.com/youtube-new-tools-brands-creator-content-shorts-ads-448289.md)\n - Published: 2024-11-13\n - Last Modified: 2024-11-13\n - Excerpt: YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.\n- [Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands](https://searchengineland.com/data-q5-ads-pay-for-brands-448284.md)\n - Published: 2024-11-13\n - Last Modified: 2024-11-13\n - Excerpt: Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.\n- [How to automate competitor analysis in search results? Let’s break it down](https://searchengineland.com/how-to-automate-competitor-analysis-in-search-results-lets-break-it-down-448232.md)\n - Published: 2024-11-18\n - Last Modified: 2024-11-13\n - Excerpt: Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.\n- [Perplexity begins testing ads as sponsored follow-up questions](https://searchengineland.com/perplexity-begins-testing-ads-448277.md)\n - Published: 2024-11-13\n - Last Modified: 2024-11-13\n - Excerpt: U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers.\n- [Get ready for 2025 with insights from industry leaders](https://searchengineland.com/get-ready-for-2025-with-insights-from-industry-leaders-448257.md)\n - Published: 2024-11-13\n - Last Modified: 2024-11-13\n - Excerpt: The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.\n- [Google UI update – Demand Gen audience now seen as ‘signals’](https://searchengineland.com/google-demand-gen-audience-categorization-signals-448124.md)\n - Published: 2024-11-08\n - Last Modified: 2024-11-12\n - Excerpt: Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting.\n- [Google’s Privacy Sandbox faces continued competition concerns](https://searchengineland.com/google-privacy-sandbox-competition-concerns-448234.md)\n - Published: 2024-11-12\n - Last Modified: 2024-11-12\n - Excerpt: The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.\n- [20241113 SEL Brief](https://searchengineland.com/20241113-sel-brief-448250.md)\n - Published: 2024-11-13\n - Last Modified: 2024-11-12\n - Excerpt: Not available\n- [A guide to split testing in PPC](https://searchengineland.com/a-guide-to-split-testing-in-ppc-448219.md)\n - Published: 2024-11-13\n - Last Modified: 2024-11-12\n - Excerpt: Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.\n- [How Microsoft Ads compares to Google Ads and when to use it](https://searchengineland.com/microsoft-ads-google-ads-448207.md)\n - Published: 2024-11-13\n - Last Modified: 2024-11-12\n - Excerpt: Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.\n- [Google boosts curation capabilities for Ad Agencies](https://searchengineland.com/google-curation-capabilities-ad-agencies-448241.md)\n - Published: 2024-11-12\n - Last Modified: 2024-11-12\n - Excerpt: Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.\n- [The top 100 consumer products this holiday season, according to Google](https://searchengineland.com/top-100-consumer-products-holiday-2024-google-448221.md)\n - Published: 2024-11-12\n - Last Modified: 2024-11-12\n - Excerpt: Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.\n- [Google tightens Customer Match rules, warns advertisers about privacy](https://searchengineland.com/google-tightens-customer-match-rules-448204.md)\n - Published: 2024-11-12\n - Last Modified: 2024-11-12\n - Excerpt: Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.\n- [20241112 SEL Brief](https://searchengineland.com/20241112-sel-brief-448201.md)\n - Published: 2024-11-12\n - Last Modified: 2024-11-11\n - Excerpt: Not available\n- [Google November 2024 core update rolling out now](https://searchengineland.com/google-november-2024-core-update-rolling-out-now-448083.md)\n - Published: 2024-11-11\n - Last Modified: 2024-11-11\n - Excerpt: Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.\n- [Decoding ad spend: Key insights from the 2024 presidential election](https://searchengineland.com/ad-spend-insights-2024-presidential-election-448181.md)\n - Published: 2024-11-12\n - Last Modified: 2024-11-11\n - Excerpt: Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.\n- [Data: PMax performance stable, but Search CPCs increasing](https://searchengineland.com/data-pmax-performance-search-cpcs-448186.md)\n - Published: 2024-11-11\n - Last Modified: 2024-11-11\n - Excerpt: Google Ads' PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.\n- [Google debuts Sale Event promotion type in Merchant Center](https://searchengineland.com/google-sale-event-promotion-type-merchant-center-448193.md)\n - Published: 2024-11-11\n - Last Modified: 2024-11-11\n - Excerpt: Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements.\n- [Pricing vs. ad spend: Which drives more Amazon sales?](https://searchengineland.com/pricing-vs-ad-spend-amazon-sales-448165.md)\n - Published: 2024-11-12\n - Last Modified: 2024-11-11\n - Excerpt: Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.\n- [Google integrates seller and product ratings in Shopping Ads](https://searchengineland.com/google-seller-product-ratings-shopping-ads-448139.md)\n - Published: 2024-11-11\n - Last Modified: 2024-11-11\n - Excerpt: Google is displaying seller and product ratings in Shopping ads, allowing brands to showcase both store reliability and product quality.\n- [Google Ads Editor 2.8 launches with AI image generation](https://searchengineland.com/google-ads-editor-2-8-launches-448152.md)\n - Published: 2024-11-11\n - Last Modified: 2024-11-11\n - Excerpt: Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.\n- [What makes content go viral, backed by research](https://searchengineland.com/viral-content-research-447988.md)\n - Published: 2024-11-06\n - Last Modified: 2024-11-10\n - Excerpt: Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.\n- [20241111 SEL Brief](https://searchengineland.com/20241111-sel-brief-448010.md)\n - Published: 2024-11-11\n - Last Modified: 2024-11-08\n - Excerpt: Not available\n- [Google to unpause political election ads Nov. 11](https://searchengineland.com/google-to-unpause-political-election-ads-on-november-11-448147.md)\n - Published: 2024-11-08\n - Last Modified: 2024-11-08\n - Excerpt: This update comes after Google had a temporary ban on US election based ads on Nov 5.\n- [Server access logs and SEO: Everything you need to know in 2025](https://searchengineland.com/server-access-logs-seo-448131.md)\n - Published: 2024-11-11\n - Last Modified: 2024-11-08\n - Excerpt: Here’s how analyzing server access logs can help you gain insights into bot activity, crawl efficiency and more for advanced SEO.\n- [How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT](https://searchengineland.com/how-to-gain-visibility-in-generative-ai-answers-geo-for-perplexity-and-chatgpt-448121.md)\n - Published: 2024-11-11\n - Last Modified: 2024-11-08\n - Excerpt: Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.\n- [Google sunsets Local Services Ads mobile app, shifts focus to web platform](https://searchengineland.com/google-sunsets-local-services-ads-mobile-app-448104.md)\n - Published: 2024-11-08\n - Last Modified: 2024-11-08\n - Excerpt: Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.\n- [YouTube expands shorts monetization, adds new analytics features](https://searchengineland.com/youtube-shorts-monetization-new-analytics-features-448117.md)\n - Published: 2024-11-08\n - Last Modified: 2024-11-08\n - Excerpt: YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.\n- [20241108 SEL Brief](https://searchengineland.com/20241108-sel-brief-448114.md)\n - Published: 2024-11-08\n - Last Modified: 2024-11-07\n - Excerpt: Not available\n- [SMX Next – Speakers](https://searchengineland.com/speakers-394154.md)\n - Published: 2023-03-09\n - Last Modified: 2024-11-07\n - Excerpt: Not available\n- [Google’s srsltid= parameter: What it means for SEO and attribution](https://searchengineland.com/google-srsltid-parameter-seo-attribution-448077.md)\n - Published: 2024-11-08\n - Last Modified: 2024-11-07\n - Excerpt: Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.\n- [How managed WordPress hosting can level up your SEO](https://searchengineland.com/how-managed-wordpress-hosting-can-level-up-your-seo-448051.md)\n - Published: 2024-11-13\n - Last Modified: 2024-11-07\n - Excerpt: Search engines like websites that are fast, secure and reliable.\n- [TikTok ban faces uncertain future under Trump’s return](https://searchengineland.com/tiktok-ban-faces-uncertain-future-under-trumps-return-448074.md)\n - Published: 2024-11-07\n - Last Modified: 2024-11-07\n - Excerpt: Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.\n- [Meta adds ‘automatic adjustments’ to ad accounts, raising concerns](https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720.md)\n - Published: 2024-10-22\n - Last Modified: 2024-11-07\n - Excerpt: Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.\n- [How to brief a content creator effectively for social search marketing](https://searchengineland.com/brief-content-creator-social-search-marketing-448090.md)\n - Published: 2024-11-08\n - Last Modified: 2024-11-07\n - Excerpt: Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production.\n- [20241107 SEL Brief](https://searchengineland.com/20241107-sel-brief-448072.md)\n - Published: 2024-11-07\n - Last Modified: 2024-11-06\n - Excerpt: Not available\n- [How to leverage cosine similarity for ecommerce SEO](https://searchengineland.com/how-to-leverage-cosine-similarity-for-ecommerce-seo-448027.md)\n - Published: 2024-11-07\n - Last Modified: 2024-11-06\n - Excerpt: Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.\n- [Internal links and SEO: Best practices, examples and tips](https://searchengineland.com/internal-links-seo-best-practices-examples-tips-448047.md)\n - Published: 2024-11-07\n - Last Modified: 2024-11-06\n - Excerpt: Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure.\n- [Google rolls out brand customization for Performance Max campaigns](https://searchengineland.com/google-brand-customization-performance-max-448055.md)\n - Published: 2024-11-06\n - Last Modified: 2024-11-06\n - Excerpt: Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.\n- [Get the latest search marketing news](https://searchengineland.com/newsletters-158465.md)\n - Published: 2013-05-07\n - Last Modified: 2024-11-05\n - Excerpt: Not available\n- [Get more out of your webinars and virtual events](https://searchengineland.com/get-more-out-of-your-webinars-and-virtual-events-with-24-7-engagement-448023.md)\n - Published: 2024-11-05\n - Last Modified: 2024-11-05\n - Excerpt: Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.\n- [SMX Next – FAQ](https://searchengineland.com/faq-394153.md)\n - Published: 2023-03-09\n - Last Modified: 2024-11-05\n - Excerpt: Not available\n- [20241106 SEL Brief](https://searchengineland.com/20241106-sel-brief-448009.md)\n - Published: 2024-11-06\n - Last Modified: 2024-11-05\n - Excerpt: Not available\n- [How a Google breakup could change the PPC industry](https://searchengineland.com/how-a-google-breakup-could-change-the-ppc-industry-448000.md)\n - Published: 2024-11-06\n - Last Modified: 2024-11-05\n - Excerpt: With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.\n- [Want to improve rankings and traffic? Stop blindly following SEO tool recommendations](https://searchengineland.com/improve-rankings-traffic-seo-tool-recommendations-447983.md)\n - Published: 2024-11-06\n - Last Modified: 2024-11-05\n - Excerpt: Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations.\n- [Google Ads relaxes personalization rules for social casino game apps](https://searchengineland.com/google-ads-relaxes-personalization-rules-for-social-casino-game-apps-447999.md)\n - Published: 2024-11-05\n - Last Modified: 2024-11-05\n - Excerpt: Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions.\n- [Google adds ad inventory curation, programmatic tools for agencies](https://searchengineland.com/google-adds-ad-inventory-curation-programmatic-tools-for-agencies-447987.md)\n - Published: 2024-11-05\n - Last Modified: 2024-11-05\n - Excerpt: Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.\n- [Microsoft expands Copilot AI-powered advertising capabilities](https://searchengineland.com/microsoft-ai-powered-advertising-copilot-video-ads-447982.md)\n - Published: 2024-11-05\n - Last Modified: 2024-11-05\n - Excerpt: Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management.\n- [20241105 SEL Brief](https://searchengineland.com/20241105-sel-brief-447981.md)\n - Published: 2024-11-05\n - Last Modified: 2024-11-04\n - Excerpt: Not available\n- [Google AdMob launches new controls for high-engagement mobile ads](https://searchengineland.com/google-admob-launches-new-controls-for-high-engagement-mobile-ads-447976.md)\n - Published: 2024-11-04\n - Last Modified: 2024-11-04\n - Excerpt: AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.\n- [How FTC’s new review policy could impact your local SEO](https://searchengineland.com/ftc-new-review-policy-local-seo-447964.md)\n - Published: 2024-11-05\n - Last Modified: 2024-11-04\n - Excerpt: Navigate the FTC's new review regulations confidently with tips for compliant review collection, Google Business Profile management and more.\n- [How does AI work in PPC?](https://searchengineland.com/how-ai-works-ppc-447970.md)\n - Published: 2024-11-05\n - Last Modified: 2024-11-04\n - Excerpt: From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.\n- [20241104 SEL Brief](https://searchengineland.com/20241104-sel-brief-447913.md)\n - Published: 2024-11-04\n - Last Modified: 2024-11-01\n - Excerpt: Not available\n- [Top SEO tips for location-specific websites](https://searchengineland.com/top-seo-tips-for-location-specific-websites-447951.md)\n - Published: 2024-11-04\n - Last Modified: 2024-11-01\n - Excerpt: Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.\n- [Maximizing your B2B paid media ROI with alternative platforms](https://searchengineland.com/maximizing-your-b2b-paid-media-roi-with-alternative-platforms-447949.md)\n - Published: 2024-11-04\n - Last Modified: 2024-11-01\n - Excerpt: Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.\n- [Google fixes supplemental feed limitation in Merchant Center Next](https://searchengineland.com/google-supplemental-feed-limitation-merchant-center-next-fix-447944.md)\n - Published: 2024-11-01\n - Last Modified: 2024-11-01\n - Excerpt: Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.\n- [Google updates crawl budget docs for large sites with differing mobile and desktop pages and links](https://searchengineland.com/google-updates-crawl-budget-docs-for-large-sites-with-differing-mobile-and-desktop-pages-and-links-447943.md)\n - Published: 2024-11-01\n - Last Modified: 2024-11-01\n - Excerpt: Google said it is best practice to have all links present on both mobile and desktop versions.\n- [SEO and meta descriptions: Everything you need to know in 2025](https://searchengineland.com/seo-meta-descriptions-everything-to-know-447910.md)\n - Published: 2024-11-01\n - Last Modified: 2024-11-01\n - Excerpt: Best practices, key strategies and insights on using meta descriptions to enhance search visibility, user engagement and site performance.\n- [20241101 SEL Brief](https://searchengineland.com/20241101-sel-brief-447912.md)\n - Published: 2024-11-01\n - Last Modified: 2024-10-31\n - Excerpt: Not available\n- [How to pick the right Google Business Profile categories](https://searchengineland.com/how-to-pick-the-right-google-business-profile-categories-447898.md)\n - Published: 2024-11-01\n - Last Modified: 2024-10-31\n - Excerpt: Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers.\n- [ChatGPT search officially launches](https://searchengineland.com/chatgpt-search-officially-launches-447919.md)\n - Published: 2024-10-31\n - Last Modified: 2024-10-31\n - Excerpt: OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.\n- [Google adds segmentation to Performance Max Asset Groups](https://searchengineland.com/google-segmentation-performance-max-asset-groups-447908.md)\n - Published: 2024-10-31\n - Last Modified: 2024-10-31\n - Excerpt: Google Ads now offers a \"segment\" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.\n- [20241031 SEL Brief](https://searchengineland.com/20241031-sel-brief-447844.md)\n - Published: 2024-10-31\n - Last Modified: 2024-10-30\n - Excerpt: Not available\n- [How content is critical to a winning ecommerce strategy](https://searchengineland.com/how-content-is-critical-to-a-winning-ecommerce-strategy-447894.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-30\n - Excerpt: Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects.\n- [Google’s next algorithm update is coming soon, but don’t expect to recover lost traffic](https://searchengineland.com/googles-next-update-coming-soon-but-dont-expect-to-recover-lost-traffic-447873.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-30\n - Excerpt: Google held a web creator event yesterday, where engineers and executives spoke directly to creators who had ranking declines.\n- [LinkedIn rolls out post boosting for Lead Generation](https://searchengineland.com/linkedin-post-boosting-lead-generation-447891.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-30\n - Excerpt: LinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.\n- [Google pilots Business Links to boost Search Ad engagement](https://searchengineland.com/google-business-links-pilot-447885.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-30\n - Excerpt: Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad.\n- [Redefining SEO: AI Overviews and the road ahead](https://searchengineland.com/redefining-seo-ai-overviews-447872.md)\n - Published: 2024-10-31\n - Last Modified: 2024-10-30\n - Excerpt: Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world.\n- [NerdWallet reveals costly Google SEO visibility challenges](https://searchengineland.com/nerdwallet-organic-search-visibility-challenges-447884.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-30\n - Excerpt: NerdWallet reports a brutal quarter for SEO, thanks in part to Google AI Overviews providing answers directly in the search results.\n- [Google rep’s unauthorized ad changes spark advertiser concerns](https://searchengineland.com/google-reps-unauthorized-ad-changes-advertiser-concerns-447880.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-30\n - Excerpt: Google's Ginny Marvin admits approval processes weren't followed, highlighting transparency concerns and a need for closer oversight.\n- [20241030 SEL Brief](https://searchengineland.com/20241029-sel-brief-2-447871.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-29\n - Excerpt: Not available\n- [4 of the best technical SEO tools](https://searchengineland.com/best-technical-seo-tools-447763.md)\n - Published: 2024-10-31\n - Last Modified: 2024-10-29\n - Excerpt: From in-depth technical SEO analysis to powerful page speed tools, find the ideal tool for your strategy and budget.\n- [SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more](https://searchengineland.com/seo-beyond-google-building-your-brand-on-reddit-quora-tiktok-and-more-447862.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-29\n - Excerpt: Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.\n- [Google Ad spend grows despite AI changes](https://searchengineland.com/google-ad-spend-grows-despite-ai-changes-447847.md)\n - Published: 2024-10-29\n - Last Modified: 2024-10-29\n - Excerpt: Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.\n- [18 creative ways to cut your cost-per-click](https://searchengineland.com/18-creative-ways-to-cut-your-cost-per-click-447857.md)\n - Published: 2024-10-29\n - Last Modified: 2024-10-29\n - Excerpt: Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.\n- [20241029 SEL Brief](https://searchengineland.com/20241029-sel-brief-447843.md)\n - Published: 2024-10-29\n - Last Modified: 2024-10-28\n - Excerpt: Not available\n- [How to choose an SEO-friendly domain name](https://searchengineland.com/choose-seo-friendly-domain-name-447840.md)\n - Published: 2024-10-29\n - Last Modified: 2024-10-28\n - Excerpt: Select a domain name that supports your business goals and brand identity without falling into common SEO traps.\n- [How to implement a PPC campaign](https://searchengineland.com/implement-ppc-campaign-447826.md)\n - Published: 2024-10-29\n - Last Modified: 2024-10-28\n - Excerpt: This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully.\n- [Google’s Auction Insights: Bridging the visibility gap](https://searchengineland.com/googles-auction-insights-bridging-the-visibility-gap-447796.md)\n - Published: 2024-10-30\n - Last Modified: 2024-10-28\n - Excerpt: Get visibility into hidden search terms and the insights needed to optimize your ad spend.\n- [Google tests new AI tool for large advertisers](https://searchengineland.com/google-tests-ai-tool-large-advertisers-447835.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-28\n - Excerpt: The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.\n- [Google Search Console performance report bug causes panic](https://searchengineland.com/google-search-console-performance-report-bug-causes-panic-447812.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-28\n - Excerpt: Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.\n- [Google upgrades Call Ads to Responsive Search Ads format](https://searchengineland.com/google-call-ads-responsive-search-ads-format-447830.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-28\n - Excerpt: You can now leverage enhanced ad flexibility and improved asset management with Google's new responsive search ad format.\n- [Google expands AI Overviews to over 100 countries](https://searchengineland.com/google-expands-ai-overviews-to-over-100-countries-447832.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-28\n - Excerpt: This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.\n- [Amazon non-endemic ads: Winning strategies for service-based businesses](https://searchengineland.com/amazon-non-endemic-ads-winning-strategies-for-service-based-businesses-447809.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-28\n - Excerpt: Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.\n- [Google Search demoting content that is starkly different from the main content of the site](https://searchengineland.com/google-search-demoting-content-that-is-starkly-different-from-the-main-content-of-the-site-447816.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-28\n - Excerpt: A Google spokesperson told Glenn Gabe, \"Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites.\"\n- [6 outdated AI marketing trends you should retire in 2025](https://searchengineland.com/outdated-ai-marketing-trends-you-should-retire-in-2025-447702.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-28\n - Excerpt: As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.\n- [An in-depth guide to technical SEO optimization](https://searchengineland.com/an-in-depth-guide-to-technical-seo-optimization-447808.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-28\n - Excerpt: If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly\n- [20241028 SEL Brief](https://searchengineland.com/20241028-sel-brief-447651.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-25\n - Excerpt: Not available\n- [Inbound or outbound? What 1,000 consumers reveal about search, social and AI](https://searchengineland.com/inbound-or-outbound-what-1000-consumers-reveal-about-search-social-and-ai-447777.md)\n - Published: 2024-10-28\n - Last Modified: 2024-10-25\n - Excerpt: Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.\n- [20241025 SEL Brief](https://searchengineland.com/20241025-sel-brief-447761.md)\n - Published: 2024-10-25\n - Last Modified: 2024-10-24\n - Excerpt: Not available\n- [YouTube adds channel-level ad category blocking controls](https://searchengineland.com/youtube-channel-level-ad-category-blocking-controls-447747.md)\n - Published: 2024-10-24\n - Last Modified: 2024-10-24\n - Excerpt: Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.\n- [5 SEO trends for 2025](https://searchengineland.com/seo-trends-2025-447745.md)\n - Published: 2024-10-25\n - Last Modified: 2024-10-24\n - Excerpt: Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.\n- [Advanced SEO: How to level up your keyword strategy](https://searchengineland.com/advanced-seo-keyword-strategy-447751.md)\n - Published: 2024-10-25\n - Last Modified: 2024-10-24\n - Excerpt: Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.\n- [Your audience isn’t who you think — AI knows better](https://searchengineland.com/your-audience-isnt-who-you-think-ai-knows-better-447739.md)\n - Published: 2024-10-29\n - Last Modified: 2024-10-24\n - Excerpt: How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.\n- [How to set goals for your SEO team](https://searchengineland.com/how-to-set-goals-for-your-seo-team-447742.md)\n - Published: 2024-10-24\n - Last Modified: 2024-10-24\n - Excerpt: Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration.\n- [Compare top marketing automation platforms: A guide for new users and potential upgraders](https://searchengineland.com/compare-top-marketing-automation-platforms-a-guide-for-new-users-and-potential-upgraders-447726.md)\n - Published: 2024-10-22\n - Last Modified: 2024-10-23\n - Excerpt: Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.\n- [Use AI to supercharge your ABM campaigns](https://searchengineland.com/use-ai-to-supercharge-your-abm-campaigns-447741.md)\n - Published: 2024-10-23\n - Last Modified: 2024-10-23\n - Excerpt: Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.\n- [20241024 SEL Brief](https://searchengineland.com/20241024-sel-brief-447734.md)\n - Published: 2024-10-24\n - Last Modified: 2024-10-23\n - Excerpt: Not available\n- [Hyper-personalization in PPC: Using data to deliver tailored ad experiences](https://searchengineland.com/hyper-personalization-ppc-447730.md)\n - Published: 2024-10-24\n - Last Modified: 2024-10-23\n - Excerpt: Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.\n- [Google Performance Max gets new AI-powered video creation, asset testing](https://searchengineland.com/google-performance-max-ai-video-asset-testing-447728.md)\n - Published: 2024-10-23\n - Last Modified: 2024-10-23\n - Excerpt: Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.\n- [Search Engine Land Awards 2024: And the winners are…](https://searchengineland.com/search-engine-land-award-winners-2024-447679.md)\n - Published: 2024-10-21\n - Last Modified: 2024-10-23\n - Excerpt: Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024.\n- [SearchGPT gives brands 4x more referrals vs. Perplexity, Claude](https://searchengineland.com/searchgpt-referrals-vs-perplexity-claude-447604.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-22\n - Excerpt: SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.\n- [20241023 SEL Brief](https://searchengineland.com/20241023-sel-brief-447722.md)\n - Published: 2024-10-23\n - Last Modified: 2024-10-22\n - Excerpt: Not available\n- [How to develop PPC testing strategies](https://searchengineland.com/develop-ppc-testing-strategies-447708.md)\n - Published: 2024-10-23\n - Last Modified: 2024-10-22\n - Excerpt: Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.\n- [5 things that led to a Google HCU recovery (and 3 that didn’t)](https://searchengineland.com/google-hcu-recovery-447450.md)\n - Published: 2024-10-14\n - Last Modified: 2024-10-22\n - Excerpt: Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.\n- [How to deal with SEO emergencies](https://searchengineland.com/seo-emergencies-447704.md)\n - Published: 2024-10-23\n - Last Modified: 2024-10-22\n - Excerpt: From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively.\n- [Google tests video-enabled shopping ads in search results](https://searchengineland.com/google-search-video-enabled-shopping-ads-test-447714.md)\n - Published: 2024-10-22\n - Last Modified: 2024-10-22\n - Excerpt: Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.\n- [The age of personalization: How to prepare when nobody’s prepared](https://searchengineland.com/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-447631.md)\n - Published: 2024-10-23\n - Last Modified: 2024-10-21\n - Excerpt: Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.\n- [20241022 SEL Brief](https://searchengineland.com/20241022-sel-brief-447698.md)\n - Published: 2024-10-22\n - Last Modified: 2024-10-21\n - Excerpt: Not available\n- [Google expands Travel Feeds in Search Ads](https://searchengineland.com/google-travel-feeds-search-ads-447692.md)\n - Published: 2024-10-21\n - Last Modified: 2024-10-21\n - Excerpt: Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.\n- [Google Ads unveils Page-specific Assets for Performance Max](https://searchengineland.com/google-ads-page-specific-assets-performance-max-447690.md)\n - Published: 2024-10-21\n - Last Modified: 2024-10-21\n - Excerpt: Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance.\n- [Google Search to drop Sitelinks Search Box](https://searchengineland.com/google-search-to-drop-sitelinks-search-box-447682.md)\n - Published: 2024-10-21\n - Last Modified: 2024-10-21\n - Excerpt: This does not impact sitelinks but will impact the search box sitelinks feature.\n- [How to design landing pages that boost SEO and maximize conversions](https://searchengineland.com/landing-pages-seo-conversions-447672.md)\n - Published: 2024-10-21\n - Last Modified: 2024-10-21\n - Excerpt: Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.\n- [Search traffic benchmarks report for 2024](https://searchengineland.com/search-traffic-benchmarks-report-for-2024-447659.md)\n - Published: 2024-10-18\n - Last Modified: 2024-10-18\n - Excerpt: An in-depth look at organic search traffic trends and SERP insights across seven industries.\n- [20241021 SEL Brief](https://searchengineland.com/20241021-sel-brief-447554.md)\n - Published: 2024-10-21\n - Last Modified: 2024-10-18\n - Excerpt: Not available\n- [Google to pause US election ads after polls close on November 5th](https://searchengineland.com/google-to-pause-us-election-ads-after-polls-close-on-november-5th-447650.md)\n - Published: 2024-10-18\n - Last Modified: 2024-10-18\n - Excerpt: Google's temporary post-election ad restrictions could significantly affect political campaigns' ability to share election-related messaging.\n- [How brands can turn the political ad blitz into an advantage](https://searchengineland.com/amid-political-ad-blitz-brands-can-hack-the-media-landscape-446681.md)\n - Published: 2024-09-18\n - Last Modified: 2024-10-17\n - Excerpt: Stay ahead of the political ad wave with AI-Powered Precision\n- [20241018 SEL Brief](https://searchengineland.com/20241018-sel-brief-447644.md)\n - Published: 2024-10-18\n - Last Modified: 2024-10-17\n - Excerpt: Not available\n- [Google shakes up ad auction dynamics for holiday shopping](https://searchengineland.com/google-shakes-up-ad-auction-dynamics-for-holiday-shopping-447646.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-17\n - Excerpt: Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.\n- [Google shakes up leadership, Raghavan becomes Chief Technologist](https://searchengineland.com/google-shakes-up-leadership-raghavan-becomes-chief-technologist-447638.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-17\n - Excerpt: This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.\n- [Google’s Local Services Ads feature raises cost concerns](https://searchengineland.com/googles-local-services-ads-feature-raises-cost-concerns-447636.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-17\n - Excerpt: The \"Request Competitive Quotes\" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.\n- [How to optimize PPC customer acquisition cost for B2B](https://searchengineland.com/optimize-ppc-customer-acquisition-cost-b2b-447624.md)\n - Published: 2024-10-18\n - Last Modified: 2024-10-17\n - Excerpt: Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.\n- [How to analyze PPC performance metrics](https://searchengineland.com/analyze-ppc-performance-metrics-447620.md)\n - Published: 2024-10-18\n - Last Modified: 2024-10-17\n - Excerpt: Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.\n- [YouTube citations in Google AI Overviews surge 300%](https://searchengineland.com/youtube-citations-google-ai-overviews-surge-447606.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-17\n - Excerpt: Meanwhile, the overlap of organic search rankings and AIO citations increased overall, but dropped for shopping queries, new analysis finds.\n- [7 reasons you can’t rely on third-party cookies](https://searchengineland.com/cant-rely-on-third-party-cookies-447571.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-16\n - Excerpt: Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.\n- [The ultimate guide to HTTP headers for SEO](https://searchengineland.com/http-headers-seo-guide-447577.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-16\n - Excerpt: Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.\n- [Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration](https://searchengineland.com/bing-webmaster-tools-gains-recommendations-16-months-of-data-and-previews-copilot-integration-447498.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-16\n - Excerpt: Recommendations enhances top insights and it previously offered up to 6 months of data.\n- [20241017 SEL Brief](https://searchengineland.com/20241017-sel-brief-447573.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-16\n - Excerpt: Not available\n- [Google Ads API v18 launches with new features for developers](https://searchengineland.com/google-ads-api-v18-launches-with-new-features-for-developers-447598.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-16\n - Excerpt: Google Ads API v18 introduces enhanced tools and features that give advertisers more control over campaign optimization and performance tracking.\n- [Google simplifies Video ad testing with new experiment tool](https://searchengineland.com/google-simplifies-video-ad-testing-with-new-experiment-tool-447595.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-16\n - Excerpt: Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.\n- [LinkedIn expands video ad options and enhances automated campaigns](https://searchengineland.com/linkedin-expands-video-ad-options-and-enhances-automated-campaigns-447587.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-16\n - Excerpt: LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.\n- [Search Engine Land Awards 2024: Complete finalists list](https://searchengineland.com/search-engine-land-awards-2024-finalists-447433.md)\n - Published: 2024-10-11\n - Last Modified: 2024-10-16\n - Excerpt: We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21.\n- [Google testing expandable product ads carousal](https://searchengineland.com/google-testing-expandable-product-ads-carousal-447515.md)\n - Published: 2024-10-15\n - Last Modified: 2024-10-16\n - Excerpt: Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.\n- [How the Digital Markets Act is reshaping search and Google’s monopoly in Europe](https://searchengineland.com/digital-markets-act-reshaping-google-monopoly-europe-447540.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-16\n - Excerpt: The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.\n- [The ultimate consent strategy for maximizing customer opt-ins](https://searchengineland.com/the-ultimate-consent-strategy-for-maximizing-customer-opt-ins-447569.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-16\n - Excerpt: Whether you're looking to fine-tune designs, optimize messaging, or better understand user behavior, this webinar will offer practical insights on how to maximize opt-ins.\n- [Semrush acquires Search Engine Land](https://searchengineland.com/semrush-acquires-search-engine-land-447555.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-15\n - Excerpt: Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.\n- [20241016 SEL Brief](https://searchengineland.com/20241016-sel-brief-447552.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-15\n - Excerpt: Not available\n- [YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads](https://searchengineland.com/youtube-feed-shorts-skippable-ads-447528.md)\n - Published: 2024-10-16\n - Last Modified: 2024-10-15\n - Excerpt: Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.\n- [First SEO conference for lawyers – Dec 6 in Miami](https://searchengineland.com/first-seo-conference-for-lawyers-dec-6-in-miami-447489.md)\n - Published: 2024-10-17\n - Last Modified: 2024-10-15\n - Excerpt: Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.\n- [Google AdMob updates privacy terms as more U.S. state laws take effect](https://searchengineland.com/google-admob-updates-privacy-terms-as-more-u-s-state-laws-take-effect-447519.md)\n - Published: 2024-10-15\n - Last Modified: 2024-10-15\n - Excerpt: New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.\n- [Should your early-stage start-up invest in SEO? 4 questions to address](https://searchengineland.com/early-stage-startup-seo-investment-447507.md)\n - Published: 2024-10-15\n - Last Modified: 2024-10-15\n - Excerpt: Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.\n- [What is edge SEO?](https://searchengineland.com/edge-seo-447510.md)\n - Published: 2024-10-15\n - Last Modified: 2024-10-15\n - Excerpt: Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.\n- [Google unveils AI-powered Google Shopping overhaul](https://searchengineland.com/google-unveils-ai-powered-google-shopping-overhaul-447493.md)\n - Published: 2024-10-15\n - Last Modified: 2024-10-15\n - Excerpt: The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.\n- [Strategic content planning for SEO](https://searchengineland.com/strategic-content-planning-for-seo-447492.md)\n - Published: 2024-10-15\n - Last Modified: 2024-10-14\n - Excerpt: Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.\n- [20241015 SEL Brief](https://searchengineland.com/20241015-sel-brief-447487.md)\n - Published: 2024-10-15\n - Last Modified: 2024-10-14\n - Excerpt: Not available\n- [Google cracks down on ad policy violators with harsh new penalties](https://searchengineland.com/google-cracks-down-on-ad-policy-violators-with-harsh-new-penalties-447484.md)\n - Published: 2024-10-14\n - Last Modified: 2024-10-14\n - Excerpt: Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension\n- [Microsoft working on simplifying Bing](https://searchengineland.com/microsoft-working-on-simplifying-bing-447474.md)\n - Published: 2024-10-14\n - Last Modified: 2024-10-14\n - Excerpt: Mustafa Suleyman, the CEO of Microsoft AI, said they \"unshipped 27 features\" in Bing.\n- [AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs](https://searchengineland.com/ai-search-visibility-guide-446740.md)\n - Published: 2024-10-14\n - Last Modified: 2024-10-11\n - Excerpt: Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.\n- [20241014 SEL Brief](https://searchengineland.com/20241014-sel-brief-447439.md)\n - Published: 2024-10-14\n - Last Modified: 2024-10-11\n - Excerpt: Not available\n- [Google Ads announces 11-year data retention policy](https://searchengineland.com/google-ads-11-year-data-retention-policy-447465.md)\n - Published: 2024-10-11\n - Last Modified: 2024-10-11\n - Excerpt: Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.\n- [How to find the ‘best’ Core Web Vitals opportunities](https://searchengineland.com/find-core-web-vitals-opportunities-447421.md)\n - Published: 2024-10-11\n - Last Modified: 2024-10-10\n - Excerpt: Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.\n- [20241011 SEL Brief](https://searchengineland.com/20241011-sel-brief-447438.md)\n - Published: 2024-10-11\n - Last Modified: 2024-10-10\n - Excerpt: Not available\n- [How TikTok and YouTube’s ecommerce push redefines the search journey](https://searchengineland.com/tiktok-youtube-ecommerce-search-journey-447431.md)\n - Published: 2024-10-11\n - Last Modified: 2024-10-10\n - Excerpt: These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.\n- [Google is making a major change to Local Service Ads](https://searchengineland.com/google-local-service-ads-google-business-profile-447436.md)\n - Published: 2024-10-10\n - Last Modified: 2024-10-10\n - Excerpt: Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.\n- [20241010 SEL Brief](https://searchengineland.com/20241010-sel-brief-447416.md)\n - Published: 2024-10-10\n - Last Modified: 2024-10-09\n - Excerpt: Not available\n- [TikTok unveils 5 new advertising tools](https://searchengineland.com/tiktok-new-advertising-tools-447404.md)\n - Published: 2024-10-09\n - Last Modified: 2024-10-09\n - Excerpt: TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.\n- [Google calls out DOJ’s ‘radical’ proposed breakup plan](https://searchengineland.com/google-doj-proposed-breakup-plan-radical-447389.md)\n - Published: 2024-10-09\n - Last Modified: 2024-10-09\n - Excerpt: Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.\n- [5 KPIs to measure paid media success and 5 to measure business success](https://searchengineland.com/kpis-paid-media-business-success-447376.md)\n - Published: 2024-10-10\n - Last Modified: 2024-10-09\n - Excerpt: Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.\n- [LinkedIn Message Ads: Everything you need to know](https://searchengineland.com/linkedin-message-ads-447380.md)\n - Published: 2024-10-10\n - Last Modified: 2024-10-09\n - Excerpt: Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.\n- [Google Search expands Store ratings to more countries](https://searchengineland.com/google-search-expands-store-ratings-to-more-countries-447392.md)\n - Published: 2024-10-09\n - Last Modified: 2024-10-09\n - Excerpt: Now these are available on Google Search in India, Australia, Canada, and the UK.\n- [OpenAI to integrate SearchGPT into ChatGPT before 2024 ends](https://searchengineland.com/openai-searchgpt-chatgpt-integration-447379.md)\n - Published: 2024-10-09\n - Last Modified: 2024-10-09\n - Excerpt: OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'\n- [20241009 SEL Brief](https://searchengineland.com/20241009-sel-brief-447375.md)\n - Published: 2024-10-09\n - Last Modified: 2024-10-08\n - Excerpt: Not available\n- [Meta introduces generative AI video advertising tools](https://searchengineland.com/meta-generative-ai-video-advertising-tools-447367.md)\n - Published: 2024-10-08\n - Last Modified: 2024-10-08\n - Excerpt: Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.\n- [How to evolve your organic approach for the rise of answer engines](https://searchengineland.com/evolve-organic-approach-answer-engines-447352.md)\n - Published: 2024-10-09\n - Last Modified: 2024-10-08\n - Excerpt: Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results.\n- [Google Product Studio launches AI-generated video creation tool](https://searchengineland.com/google-product-studio-launches-ai-generated-video-creation-tool-447354.md)\n - Published: 2024-10-08\n - Last Modified: 2024-10-08\n - Excerpt: This is now rolling out to US based merchants.\n- [Key PPC ad strategies for home services](https://searchengineland.com/ppc-ad-strategies-home-services-447340.md)\n - Published: 2024-10-08\n - Last Modified: 2024-10-08\n - Excerpt: Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.\n- [20241008 SEL Brief](https://searchengineland.com/20241008-sel-brief-447348.md)\n - Published: 2024-10-08\n - Last Modified: 2024-10-07\n - Excerpt: Not available\n- [How to use Microsoft Clarity for deeper website analytics](https://searchengineland.com/microsoft-clarity-website-analytics-447323.md)\n - Published: 2024-10-08\n - Last Modified: 2024-10-07\n - Excerpt: Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.\n- [Visual content and SEO: How to use images and videos in 2025](https://searchengineland.com/visual-content-seo-images-videos-447306.md)\n - Published: 2024-10-07\n - Last Modified: 2024-10-04\n - Excerpt: Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.\n- [20241007 SEL Brief](https://searchengineland.com/20241007-sel-brief-447288.md)\n - Published: 2024-10-07\n - Last Modified: 2024-10-04\n - Excerpt: Not available\n- [Structured data and SEO: What you need to know in 2025](https://searchengineland.com/structured-data-seo-what-you-need-to-know-447304.md)\n - Published: 2024-10-07\n - Last Modified: 2024-10-04\n - Excerpt: Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.\n- [The art of AI-enhanced content: 8 ways to keep human creativity front and center](https://searchengineland.com/the-art-of-ai-enhanced-content-8-ways-to-keep-human-creativity-front-and-center-447314.md)\n - Published: 2024-10-07\n - Last Modified: 2024-10-04\n - Excerpt: Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.\n- [Decoding Googlebot crawl stats data in Google Search Console](https://searchengineland.com/google-search-console-googlebot-crawl-stats-447267.md)\n - Published: 2024-10-04\n - Last Modified: 2024-10-04\n - Excerpt: Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.\n- [Case study: August 2024 Google core update and a recovery plan](https://searchengineland.com/case-study-august-2024-google-core-update-recovery-plan-447142.md)\n - Published: 2024-10-02\n - Last Modified: 2024-10-04\n - Excerpt: Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.\n- [SEO grew up, a lot of SEOs didn’t](https://searchengineland.com/seo-grew-up-seos-didnt-447249.md)\n - Published: 2024-10-04\n - Last Modified: 2024-10-03\n - Excerpt: Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.\n- [The SEO impact of interstitials, before and after](https://searchengineland.com/seo-impact-interstitials-before-after-447217.md)\n - Published: 2024-10-04\n - Last Modified: 2024-10-03\n - Excerpt: What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.\n- [20241004 SEL Brief](https://searchengineland.com/20241004-sel-brief-447287.md)\n - Published: 2024-10-04\n - Last Modified: 2024-10-03\n - Excerpt: Not available\n- [How AI is advancing advertising and changing consumer engagement](https://searchengineland.com/how-ai-is-advancing-advertising-and-changing-consumer-engagement-446200.md)\n - Published: 2024-10-04\n - Last Modified: 2024-10-03\n - Excerpt: James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.\n- [Change Who Pays: New Google Ads process for client account transfers](https://searchengineland.com/change-who-pays-google-ads-447286.md)\n - Published: 2024-10-03\n - Last Modified: 2024-10-03\n - Excerpt: You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.\n- [Google AI Overview ads launch on mobile in U.S.](https://searchengineland.com/google-ai-overviews-ads-mobile-us-launch-447247.md)\n - Published: 2024-10-03\n - Last Modified: 2024-10-03\n - Excerpt: The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?\n- [Google Discover disruption, not showing new content?](https://searchengineland.com/google-discover-not-showing-new-content-447266.md)\n - Published: 2024-10-03\n - Last Modified: 2024-10-03\n - Excerpt: There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is.\n- [Google rolls out new AI-organized search results, AI Overview links](https://searchengineland.com/google-rolling-out-new-ai-overview-links-and-organized-search-results-447205.md)\n - Published: 2024-10-03\n - Last Modified: 2024-10-03\n - Excerpt: Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.\n- [Google Lens to add Shopping Ads this year](https://searchengineland.com/google-lens-shopping-ads-coming-447256.md)\n - Published: 2024-10-03\n - Last Modified: 2024-10-03\n - Excerpt: Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.\n- [Amazon Today: A new frontier for brick-and-mortar](https://searchengineland.com/amazon-today-a-new-frontier-for-brick-and-mortar-447212.md)\n - Published: 2024-10-07\n - Last Modified: 2024-10-02\n - Excerpt: How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.\n- [SMX Next – Sponsors](https://searchengineland.com/sponsors-392560.md)\n - Published: 2023-02-01\n - Last Modified: 2024-10-02\n - Excerpt: Not available\n- [20241003 SEL Brief](https://searchengineland.com/20241003-sel-brief-446945.md)\n - Published: 2024-10-03\n - Last Modified: 2024-10-02\n - Excerpt: Not available\n- [Content length, depth and SEO: Everything you need to know in 2025](https://searchengineland.com/content-length-depth-and-seo-everything-you-need-to-know-in-2025-447197.md)\n - Published: 2024-10-03\n - Last Modified: 2024-10-02\n - Excerpt: Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.\n- [How to use social and forum data to inform next-level SEO strategies](https://searchengineland.com/use-social-forum-data-seo-strategies-447172.md)\n - Published: 2024-10-03\n - Last Modified: 2024-10-02\n - Excerpt: Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.\n- [Is Google using Chrome for mobile-first indexing and user signals?](https://searchengineland.com/google-chrome-mobile-first-indexing-user-signals-447154.md)\n - Published: 2024-10-01\n - Last Modified: 2024-10-02\n - Excerpt: SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.\n- [Microsoft is about to change how Copilot ads appear and trigger](https://searchengineland.com/microsoft-copilot-ads-change-appearance-trigger-447186.md)\n - Published: 2024-10-02\n - Last Modified: 2024-10-02\n - Excerpt: Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.\n- [Google recognizes content creators: A breakthrough for E-E-A-T and SEO](https://searchengineland.com/google-recognizes-content-creators-a-breakthrough-for-e-e-a-t-and-seo-446919.md)\n - Published: 2024-09-25\n - Last Modified: 2024-10-02\n - Excerpt: Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.\n- [19 keyword mining tools and strategies for PPC campaign growth](https://searchengineland.com/19-keyword-mining-tools-and-strategies-for-ppc-campaign-growth-447115.md)\n - Published: 2024-10-02\n - Last Modified: 2024-10-01\n - Excerpt: Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.\n- [Amazon Advertising guide: How to reach customers and sell more](https://searchengineland.com/amazon-advertising-ultimate-guide-447121.md)\n - Published: 2024-10-02\n - Last Modified: 2024-10-01\n - Excerpt: Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.\n- [20241002 SEL Brief](https://searchengineland.com/20241002-sel-brief-447163.md)\n - Published: 2024-10-02\n - Last Modified: 2024-10-01\n - Excerpt: Not available\n- [Bing expands generative search experience and Deep Search](https://searchengineland.com/bing-expands-generative-search-experience-and-deep-search-447138.md)\n - Published: 2024-10-01\n - Last Modified: 2024-10-01\n - Excerpt: Bing generative search experience now works for informational queries.\n- [Microsoft Advertising shares 6 latest product updates](https://searchengineland.com/microsoft-advertising-september-product-roundup-446226.md)\n - Published: 2024-09-03\n - Last Modified: 2024-10-01\n - Excerpt: Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.\n- [First-party data checklist for marketers](https://searchengineland.com/first-party-data-checklist-for-marketers-447113.md)\n - Published: 2024-10-01\n - Last Modified: 2024-10-01\n - Excerpt: Start mapping out what a first-party data strategy looks like for your business.\n- [20241001 SEL Brief](https://searchengineland.com/20241001-sel-brief-447111.md)\n - Published: 2024-10-01\n - Last Modified: 2024-09-30\n - Excerpt: Not available\n- [Retailers: Google is becoming your new category page](https://searchengineland.com/retailers-google-new-category-page-447069.md)\n - Published: 2024-10-01\n - Last Modified: 2024-09-30\n - Excerpt: Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.\n- [20240930 SEL Brief](https://searchengineland.com/20240930-sel-brief-446929.md)\n - Published: 2024-09-30\n - Last Modified: 2024-09-30\n - Excerpt: Not available\n- [How to create a roadmap for your PPC clients](https://searchengineland.com/create-roadmap-ppc-clients-447062.md)\n - Published: 2024-10-01\n - Last Modified: 2024-09-30\n - Excerpt: Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.\n- [Keyword research for SEO: The ultimate guide](https://searchengineland.com/keyword-research-seo-guide-447027.md)\n - Published: 2024-09-30\n - Last Modified: 2024-09-30\n - Excerpt: Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.\n- [Will Google’s defense hold up against DOJ antitrust claims?](https://searchengineland.com/google-defense-doj-ad-tech-lawsuit-447068.md)\n - Published: 2024-09-30\n - Last Modified: 2024-09-30\n - Excerpt: Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.\n- [Google Search Console Performance report filters now stick](https://searchengineland.com/google-search-console-performance-report-filters-now-stick-447065.md)\n - Published: 2024-09-30\n - Last Modified: 2024-09-30\n - Excerpt: There is a \"reset filters\" option to remove the filters you previously set.\n- [Why you should turn off optimized targeting in GDN today](https://searchengineland.com/google-display-network-optimized-targeting-turn-off-447054.md)\n - Published: 2024-09-30\n - Last Modified: 2024-09-27\n - Excerpt: This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.\n- [Winning the 2024 holiday retail season: A macro approach](https://searchengineland.com/win-holiday-retail-season-2024-447016.md)\n - Published: 2024-09-30\n - Last Modified: 2024-09-27\n - Excerpt: Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.\n- [20240927 SEL Brief](https://searchengineland.com/20240927-sel-brief-447012.md)\n - Published: 2024-09-27\n - Last Modified: 2024-09-26\n - Excerpt: Not available\n- [The future of keyword targeting](https://searchengineland.com/the-future-of-keyword-targeting-447011.md)\n - Published: 2024-09-26\n - Last Modified: 2024-09-26\n - Excerpt: Leverage your existing search expertise on a new performance marketing platform.\n- [15 AI tools you should use for SEO](https://searchengineland.com/15-ai-tools-you-should-use-for-seo-446982.md)\n - Published: 2024-09-27\n - Last Modified: 2024-09-26\n - Excerpt: Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.\n- [How SEO can work with digital marketing teams](https://searchengineland.com/seo-work-with-digital-marketing-teams-447001.md)\n - Published: 2024-09-27\n - Last Modified: 2024-09-26\n - Excerpt: SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey.\n- [3 core flaws of SEO audits (and what to do instead)](https://searchengineland.com/core-flaws-of-seo-audits-and-what-to-do-instead-446937.md)\n - Published: 2024-09-30\n - Last Modified: 2024-09-26\n - Excerpt: Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.\n- [Key Google Search Console metrics to monitor every month](https://searchengineland.com/google-search-console-metrics-monitor-monthly-446958.md)\n - Published: 2024-09-26\n - Last Modified: 2024-09-26\n - Excerpt: Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.\n- [20240926 SEL Brief](https://searchengineland.com/20240926-sel-brief-446978.md)\n - Published: 2024-09-26\n - Last Modified: 2024-09-25\n - Excerpt: Not available\n- [Google’s Ads Data Hub: What you need to know](https://searchengineland.com/google-ads-data-hub-446948.md)\n - Published: 2024-09-26\n - Last Modified: 2024-09-25\n - Excerpt: Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.\n- [5 ways to scale global search management](https://searchengineland.com/scale-global-search-management-446944.md)\n - Published: 2024-09-26\n - Last Modified: 2024-09-25\n - Excerpt: Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.\n- [Scaling local advertising with automation in the new media landscape](https://searchengineland.com/scaling-local-advertising-with-automation-in-the-new-media-landscape-446323.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-25\n - Excerpt: How to improve performance and efficiency.\n- [Adopting vs. hacking Google Ads features: The great debate](https://searchengineland.com/google-ads-features-adopting-vs-hacking-445270.md)\n - Published: 2024-09-25\n - Last Modified: 2024-09-25\n - Excerpt: Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.\n- [Google updates its spam policies document](https://searchengineland.com/google-updates-its-spam-policies-document-446967.md)\n - Published: 2024-09-25\n - Last Modified: 2024-09-25\n - Excerpt: Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.\n- [Drive ecommerce growth with proven personalization strategies](https://searchengineland.com/drive-ecommerce-growth-with-proven-personalization-strategies-446942.md)\n - Published: 2024-09-25\n - Last Modified: 2024-09-25\n - Excerpt: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.\n- [20240925 SEL Brief](https://searchengineland.com/20240925-sel-brief-446928.md)\n - Published: 2024-09-25\n - Last Modified: 2024-09-24\n - Excerpt: Not available\n- [How to maximize PPC and SEO data with co-optimization audits](https://searchengineland.com/ppc-seo-co-optimization-audits-446907.md)\n - Published: 2024-09-25\n - Last Modified: 2024-09-24\n - Excerpt: Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.\n- [When and how to fire PPC clients](https://searchengineland.com/fire-ppc-clients-when-how-446916.md)\n - Published: 2024-09-25\n - Last Modified: 2024-09-24\n - Excerpt: Not all PPC clients are a good fit. Find out when it's time to part ways and how to handle the process professionally.\n- [TikTok Search Ads Campaign launch in U.S.](https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-24\n - Excerpt: Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.\n- [Reddit launches AI-powered tools to boost ad creation](https://searchengineland.com/reddit-ai-powered-tools-ad-creation-446795.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-24\n - Excerpt: Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.\n- [There is no ‘best’ Google Ads bidding strategy, study finds](https://searchengineland.com/google-ads-bidding-strategy-analysis-446899.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-24\n - Excerpt: New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.\n- [The truth behind AI checkers: A cautionary tale](https://searchengineland.com/the-truth-behind-ai-checkers-a-cautionary-tale-446856.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-24\n - Excerpt: Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.\n- [Google adds support for sale pricing and priceType property](https://searchengineland.com/google-adds-support-for-sale-pricing-and-pricetype-property-446910.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-24\n - Excerpt: Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.\n- [Google Search completely kills the cache feature](https://searchengineland.com/google-search-completely-kills-the-cache-feature-446904.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-24\n - Excerpt: 9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.\n- [4 Reddit ad formats you need to know](https://searchengineland.com/reddit-ad-formats-446877.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-24\n - Excerpt: Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.\n- [20240924 SEL Brief](https://searchengineland.com/20240924-sel-brief-446848.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-23\n - Excerpt: Not available\n- [How causal impact studies work and when to use them in PPC](https://searchengineland.com/causal-impact-studies-446862.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-23\n - Excerpt: This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short.\n- [Google Ads adds Video Enhancement for Performance Max](https://searchengineland.com/google-ads-video-enhancement-performance-max-446874.md)\n - Published: 2024-09-23\n - Last Modified: 2024-09-23\n - Excerpt: Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.\n- [How to win with generative engine optimization while keeping SEO top-tier](https://searchengineland.com/win-generative-engine-optimization-seo-443965.md)\n - Published: 2024-07-09\n - Last Modified: 2024-09-23\n - Excerpt: Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search.\n- [20240923 SEL Brief](https://searchengineland.com/20240923-sel-brief-446845.md)\n - Published: 2024-09-23\n - Last Modified: 2024-09-20\n - Excerpt: Not available\n- [Optimizing Largest Contentful Paint: 5 tips for a faster website](https://searchengineland.com/optimizing-largest-contentful-paint-5-tips-for-a-faster-website-446798.md)\n - Published: 2024-09-24\n - Last Modified: 2024-09-20\n - Excerpt: Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.\n- [How to plan a website to maximize SEO success](https://searchengineland.com/plan-website-maximize-seo-success-446826.md)\n - Published: 2024-09-23\n - Last Modified: 2024-09-20\n - Excerpt: Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.\n- [6 advanced (yet missing) Meta Ads KPIs to track success](https://searchengineland.com/meta-ads-advanced-kpis-track-success-446811.md)\n - Published: 2024-09-23\n - Last Modified: 2024-09-20\n - Excerpt: Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.\n- [Google Search Ads 360 (SA360) starter guide](https://searchengineland.com/google-search-ads-360-guide-446818.md)\n - Published: 2024-09-23\n - Last Modified: 2024-09-20\n - Excerpt: Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.\n- [Google adtech antitrust trial: Everything you need to know](https://searchengineland.com/google-adtech-antitrust-trial-updates-446488.md)\n - Published: 2024-09-20\n - Last Modified: 2024-09-20\n - Excerpt: The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.\n- [Top 7 Google Ads and SEO synergies you should act upon](https://searchengineland.com/google-ads-seo-synergies-446808.md)\n - Published: 2024-09-20\n - Last Modified: 2024-09-20\n - Excerpt: Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.\n- [20240920 SEL Brief](https://searchengineland.com/20240920-sel-brief-446796.md)\n - Published: 2024-09-20\n - Last Modified: 2024-09-19\n - Excerpt: Not available\n- [Amazon Ads launches AI-powered video](https://searchengineland.com/amazon-ads-launches-ai-powered-video-446791.md)\n - Published: 2024-09-19\n - Last Modified: 2024-09-19\n - Excerpt: Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.\n- [7 best AI ad creative tools, for beginners to pros](https://searchengineland.com/ai-ad-creative-tools-446748.md)\n - Published: 2024-09-20\n - Last Modified: 2024-09-19\n - Excerpt: Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.\n- [New data: Google AI Overviews show more often to signed-in users](https://searchengineland.com/google-ai-overviews-signed-in-users-data-446747.md)\n - Published: 2024-09-19\n - Last Modified: 2024-09-19\n - Excerpt: Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.\n- [How to implement generative engine optimization (GEO) strategies](https://searchengineland.com/generative-engine-optimization-strategies-446723.md)\n - Published: 2024-09-19\n - Last Modified: 2024-09-19\n - Excerpt: Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.\n- [How to develop a paid search strategy](https://searchengineland.com/paid-search-strategy-446697.md)\n - Published: 2024-09-19\n - Last Modified: 2024-09-19\n - Excerpt: A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.\n- [The ultimate guide to HTTP status codes for SEO](https://searchengineland.com/http-status-codes-seo-guide-446700.md)\n - Published: 2024-09-19\n - Last Modified: 2024-09-19\n - Excerpt: Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.\n- [New guide: Improve your Google Ads performance](https://searchengineland.com/new-guide-improve-your-google-ads-performance-446719.md)\n - Published: 2024-09-18\n - Last Modified: 2024-09-18\n - Excerpt: Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.\n- [20240919 SEL Brief](https://searchengineland.com/20240919-sel-brief-446716.md)\n - Published: 2024-09-19\n - Last Modified: 2024-09-18\n - Excerpt: Not available\n- [Google wins $1.7B EU antitrust fine appeal](https://searchengineland.com/google-wins-eu-antitrust-fine-appeal-446711.md)\n - Published: 2024-09-18\n - Last Modified: 2024-09-18\n - Excerpt: $1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.\n- [The 5 core focus areas of website optimization](https://searchengineland.com/the-5-core-focus-areas-of-website-optimization-446693.md)\n - Published: 2024-09-17\n - Last Modified: 2024-09-18\n - Excerpt: Learn on-page and technical SEO best practices and performance optimization techniques.\n- [Data providers: Google August 2024 core update was very volatile](https://searchengineland.com/data-providers-google-august-2024-core-update-was-very-volatile-446597.md)\n - Published: 2024-09-16\n - Last Modified: 2024-09-18\n - Excerpt: Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.\n- [How to use podcasts for natural link building](https://searchengineland.com/podcasts-link-building-446659.md)\n - Published: 2024-09-18\n - Last Modified: 2024-09-18\n - Excerpt: Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.\n- [How Google Search uses AI](https://searchengineland.com/how-google-search-uses-ai-446639.md)\n - Published: 2024-09-18\n - Last Modified: 2024-09-17\n - Excerpt: Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.\n- [20240918 SEL Brief](https://searchengineland.com/20240918-sel-brief-446689.md)\n - Published: 2024-09-18\n - Last Modified: 2024-09-17\n - Excerpt: Not available\n- [What YouTube learned by analyzing over 8,000 top ads](https://searchengineland.com/youtube-8000-top-ads-analysis-446642.md)\n - Published: 2024-09-18\n - Last Modified: 2024-09-17\n - Excerpt: YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.\n- [4 Google Performance Max updates: New insights and reporting](https://searchengineland.com/google-performance-max-insights-reporting-446684.md)\n - Published: 2024-09-18\n - Last Modified: 2024-09-17\n - Excerpt: Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.\n- [Google Ads ad copy: what works and what doesn’t in 2024](https://searchengineland.com/google-ads-ad-copy-what-works-doesnt-446650.md)\n - Published: 2024-09-17\n - Last Modified: 2024-09-17\n - Excerpt: New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.\n- [6 Google Business Profile questions asked and answered](https://searchengineland.com/google-business-profile-frequently-asked-questions-446555.md)\n - Published: 2024-09-16\n - Last Modified: 2024-09-17\n - Excerpt: Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.\n- [Meta gives advertisers new ad tools ahead of holidays](https://searchengineland.com/meta-rolls-new-advertising-tools-holidays-446674.md)\n - Published: 2024-09-17\n - Last Modified: 2024-09-17\n - Excerpt: Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.\n- [Why is this ranking on Google?](https://searchengineland.com/why-is-this-ranking-on-google-446630.md)\n - Published: 2024-09-17\n - Last Modified: 2024-09-17\n - Excerpt: Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO.\n- [4 initiatives to combat AI-driven SEO traffic losses](https://searchengineland.com/combat-ai-driven-seo-traffic-losses-446619.md)\n - Published: 2024-09-17\n - Last Modified: 2024-09-17\n - Excerpt: Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.\n- [A guide to creating social media videos (for search and beyond)](https://searchengineland.com/social-media-videos-search-guide-446621.md)\n - Published: 2024-09-17\n - Last Modified: 2024-09-17\n - Excerpt: Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.\n- [Google Ads bug hits GCLID conversion tracking](https://searchengineland.com/google-ads-bug-gclid-conversion-tracking-446589.md)\n - Published: 2024-09-13\n - Last Modified: 2024-09-17\n - Excerpt: Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.\n- [20240917 SEL Brief](https://searchengineland.com/20240917-sel-brief-446618.md)\n - Published: 2024-09-17\n - Last Modified: 2024-09-16\n - Excerpt: Not available\n- [Google updates crawlers and user-triggered fetchers documentation](https://searchengineland.com/google-updates-crawlers-and-user-triggered-fetchers-documentation-446594.md)\n - Published: 2024-09-16\n - Last Modified: 2024-09-16\n - Excerpt: With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.\n- [20240916 SEL Brief](https://searchengineland.com/20240916-sel-brief-446534.md)\n - Published: 2024-09-16\n - Last Modified: 2024-09-13\n - Excerpt: Not available\n- [How to make your display campaigns profitable](https://searchengineland.com/display-campaigns-profitable-446568.md)\n - Published: 2024-09-16\n - Last Modified: 2024-09-13\n - Excerpt: Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.\n- [How to create and optimize Google Ads custom segment audiences](https://searchengineland.com/create-optimize-google-ads-custom-segment-audiences-446573.md)\n - Published: 2024-09-16\n - Last Modified: 2024-09-13\n - Excerpt: Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.\n- [SMX Next – Why attend](https://searchengineland.com/why-attend-394155.md)\n - Published: 2023-03-09\n - Last Modified: 2024-09-13\n - Excerpt: Not available\n- [20240913 SEL Brief](https://searchengineland.com/20240913-sel-brief-446533.md)\n - Published: 2024-09-13\n - Last Modified: 2024-09-13\n - Excerpt: Not available\n- [How to create images and visuals with generative AI](https://searchengineland.com/generative-ai-create-images-visuals-446508.md)\n - Published: 2024-09-13\n - Last Modified: 2024-09-13\n - Excerpt: Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.\n- [Use DAM and AI to keep up with content demands](https://searchengineland.com/use-dam-and-ai-to-keep-up-with-content-demands-446551.md)\n - Published: 2024-09-12\n - Last Modified: 2024-09-12\n - Excerpt: Explore emerging AI trends and practical applications for enhancing digital asset management.\n- [Google Ads unveils advanced performance planner for YouTube campaigns](https://searchengineland.com/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns-446237.md)\n - Published: 2024-09-03\n - Last Modified: 2024-09-12\n - Excerpt: Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.\n- [Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025](https://searchengineland.com/google-ads-to-upgrade-video-action-campaigns-to-demand-gen-in-2025-446250.md)\n - Published: 2024-09-04\n - Last Modified: 2024-09-12\n - Excerpt: In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.\n- [YouTube First Position Ads now available across Display & Video 360](https://searchengineland.com/youtube-first-position-ads-display-video-360-446545.md)\n - Published: 2024-09-12\n - Last Modified: 2024-09-12\n - Excerpt: First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.\n- [Key SEO, UX and CRO tips to boost brick-and-mortar retail sales](https://searchengineland.com/seo-ux-cro-tips-boost-brick-mortar-retail-sales-446504.md)\n - Published: 2024-09-13\n - Last Modified: 2024-09-12\n - Excerpt: Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.\n- [How to handle negative Google reviews: Remove, respond, recover](https://searchengineland.com/negative-google-reviews-guide-446528.md)\n - Published: 2024-09-13\n - Last Modified: 2024-09-12\n - Excerpt: Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.\n- [Google launches confidential matching for data privacy](https://searchengineland.com/google-confidential-matching-launch-446503.md)\n - Published: 2024-09-12\n - Last Modified: 2024-09-12\n - Excerpt: Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection.\n- [SearchGPT: What you need to know about OpenAI’s search engine](https://searchengineland.com/searchgpt-what-you-need-to-know-446455.md)\n - Published: 2024-09-12\n - Last Modified: 2024-09-12\n - Excerpt: Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance.\n- [How to drive SEO growth with structure, skimmability and search intent](https://searchengineland.com/seo-growth-structure-skimmability-search-intent-446470.md)\n - Published: 2024-09-12\n - Last Modified: 2024-09-12\n - Excerpt: This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.\n- [CPCs keep increasing – here’s what you can do about it](https://searchengineland.com/cpcs-keep-increasing-heres-what-you-can-do-about-it-446498.md)\n - Published: 2024-09-16\n - Last Modified: 2024-09-11\n - Excerpt: Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.\n- [20240912 SEL Brief](https://searchengineland.com/20240912-sel-brief-446497.md)\n - Published: 2024-09-12\n - Last Modified: 2024-09-11\n - Excerpt: Not available\n- [Google tests more noticeable ad labels in search results](https://searchengineland.com/google-search-test-more-noticeable-ad-labels-446493.md)\n - Published: 2024-09-11\n - Last Modified: 2024-09-11\n - Excerpt: Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.'\n- [Google and guest posts: What gets indexed and what doesn’t](https://searchengineland.com/google-guest-posts-indexed-446483.md)\n - Published: 2024-09-12\n - Last Modified: 2024-09-11\n - Excerpt: Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.\n- [Google Search adds Internet Archive’s Wayback Machine links to about this page](https://searchengineland.com/google-search-adds-internet-archives-wayback-machine-links-to-about-this-page-446467.md)\n - Published: 2024-09-11\n - Last Modified: 2024-09-11\n - Excerpt: This comes after Google dropped the cache link from the search results.\n- [Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up](https://searchengineland.com/google-vs-doj-why-googles-hundreds-of-competitors-claim-doesnt-add-up-446429.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-11\n - Excerpt: Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading?\n- [20240911 SEL Brief](https://searchengineland.com/20240911-sel-brief-446447.md)\n - Published: 2024-09-11\n - Last Modified: 2024-09-10\n - Excerpt: Not available\n- [How to manage a paid media budget: Allocation, risk and scaling](https://searchengineland.com/manage-paid-media-budget-allocation-risk-scaling-446401.md)\n - Published: 2024-09-11\n - Last Modified: 2024-09-10\n - Excerpt: Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance.\n- [7 tips for delivering high-impact technical SEO audits](https://searchengineland.com/7-tips-for-delivering-high-impact-technical-seo-audits-446405.md)\n - Published: 2024-09-11\n - Last Modified: 2024-09-10\n - Excerpt: Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.\n- [How to build and retain brand trust in the age of AI](https://searchengineland.com/build-retain-brand-trust-ai-age-446407.md)\n - Published: 2024-09-11\n - Last Modified: 2024-09-10\n - Excerpt: Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.\n- [Meta to restrict data in Business Tools, impacting ad targeting](https://searchengineland.com/meta-restrict-data-business-tools-446439.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-10\n - Excerpt: Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.\n- [EU’s top court upholds $2.7 billion fine against Google](https://searchengineland.com/eu-top-court-upholds-fine-google-446410.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-10\n - Excerpt: The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.\n- [Google tightens verification for lawyers in Local Services Ads](https://searchengineland.com/google-tightens-verification-lawyers-local-services-ads-446436.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-10\n - Excerpt: Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.\n- [20240910 SEL Brief](https://searchengineland.com/20240910-sel-brief-446394.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-10\n - Excerpt: Not available\n- [Apple Visual Intelligence – search using your iPhone camera](https://searchengineland.com/apple-visual-intelligence-search-using-your-iphone-camera-446419.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-10\n - Excerpt: Apple uses Google, OpenAI and other search providers for the search results.\n- [How to do PPC competitor analysis](https://searchengineland.com/ppc-competitor-analysis-446365.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-09\n - Excerpt: Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.\n- [Google is hiding search data from advertisers and profiting](https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-09\n - Excerpt: Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.\n- [Does generative AI save time, money and resources in SEO?](https://searchengineland.com/generative-ai-save-time-money-resources-seo-446378.md)\n - Published: 2024-09-10\n - Last Modified: 2024-09-09\n - Excerpt: Explore AI's impact on SEO efficiency, cost-saving and resource management through these real-world use cases.\n- [Recovery uncertain: Google’s Danny Sullivan on algorithm impacts](https://searchengineland.com/google-danny-sullivan-algorithm-update-recovery-uncertain-446317.md)\n - Published: 2024-09-06\n - Last Modified: 2024-09-09\n - Excerpt: Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.\n- [20240909 SEL Brief](https://searchengineland.com/20240909-sel-brief-446315.md)\n - Published: 2024-09-09\n - Last Modified: 2024-09-06\n - Excerpt: Not available\n- [Future of AI in content marketing: Key trends and 7 predictions](https://searchengineland.com/future-ai-content-marketing-trends-predictions-446331.md)\n - Published: 2024-09-09\n - Last Modified: 2024-09-06\n - Excerpt: Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.\n- [The DESCRIBE framework for effective YouTube descriptions](https://searchengineland.com/youtube-descriptions-describe-framework-446338.md)\n - Published: 2024-09-09\n - Last Modified: 2024-09-06\n - Excerpt: Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.\n- [How to boost audience engagement: Top strategies and techniques](https://searchengineland.com/boost-audience-engagement-strategies-techniques-446343.md)\n - Published: 2024-09-09\n - Last Modified: 2024-09-06\n - Excerpt: Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.\n- [Google Ads to deprecate enhanced CPC for Search and Display Ads](https://searchengineland.com/google-ads-deprecate-enhanced-cpc-search-display-446350.md)\n - Published: 2024-09-06\n - Last Modified: 2024-09-06\n - Excerpt: Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.\n- [YouTube Studio adds new website visits goal for promotions](https://searchengineland.com/youtube-studio-website-visits-goal-446308.md)\n - Published: 2024-09-06\n - Last Modified: 2024-09-06\n - Excerpt: YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.\n- [What is an AI winter and is one coming?](https://searchengineland.com/ai-winter-is-coming-446295.md)\n - Published: 2024-09-06\n - Last Modified: 2024-09-05\n - Excerpt: From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies.\n- [How to improve brand visibility in organic search](https://searchengineland.com/improve-brand-visibility-organic-search-446299.md)\n - Published: 2024-09-06\n - Last Modified: 2024-09-05\n - Excerpt: Key tactics to increase your brand's presence in organic search results, drive higher engagement and boost customer trust.\n- [20240906 SEL Brief](https://searchengineland.com/20240906-sel-brief-446314.md)\n - Published: 2024-09-06\n - Last Modified: 2024-09-05\n - Excerpt: Not available\n- [How to conduct audience research for paid search](https://searchengineland.com/audience-research-paid-search-446301.md)\n - Published: 2024-09-06\n - Last Modified: 2024-09-05\n - Excerpt: Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.\n- [Welcome to Search Engine Land’s SearchBot](https://searchengineland.com/searchbot-427519.md)\n - Published: 2023-05-31\n - Last Modified: 2024-09-05\n - Excerpt: Not available\n- [SearchBot FAQ](https://searchengineland.com/faq-431934.md)\n - Published: 2023-11-02\n - Last Modified: 2024-09-05\n - Excerpt: Not available\n- [Google Ads tightens rules on Gambling Certification recertification](https://searchengineland.com/google-ads-tightens-rules-on-gambling-certification-recertification-446291.md)\n - Published: 2024-09-05\n - Last Modified: 2024-09-05\n - Excerpt: Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.\n- [Google Ads won’t appear on parked domains for new accounts by default](https://searchengineland.com/google-ads-parked-domains-new-accounts-446306.md)\n - Published: 2024-09-05\n - Last Modified: 2024-09-05\n - Excerpt: Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.\n- [Google Search testing new display for forum content](https://searchengineland.com/google-search-testing-new-display-for-forum-content-446287.md)\n - Published: 2024-09-04\n - Last Modified: 2024-09-04\n - Excerpt: This new user interface shows top comments and related discussions around that forum search result snippet.\n- [20240905 SEL Brief](https://searchengineland.com/20240905-sel-brief-446290.md)\n - Published: 2024-09-05\n - Last Modified: 2024-09-04\n - Excerpt: Not available\n- [Was Google’s document ‘leak’ a strategic move? An SEO theory](https://searchengineland.com/google-document-leak-seo-theory-446262.md)\n - Published: 2024-09-05\n - Last Modified: 2024-09-04\n - Excerpt: What if the Google document \"leak\" was intentional? Here’s why it might have been purposefully shared with industry experts.\n- [Google Ads Introduces New Masthead Format Requirements Page](https://searchengineland.com/google-ads-masthead-format-requirements-page-446255.md)\n - Published: 2024-09-04\n - Last Modified: 2024-09-04\n - Excerpt: Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.\n- [Is it time to rethink your Google Ads strategy?](https://searchengineland.com/rethink-google-ads-strategy-446252.md)\n - Published: 2024-09-05\n - Last Modified: 2024-09-04\n - Excerpt: Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.\n- [How SEO can collaborate with content teams](https://searchengineland.com/how-seo-can-collaborate-with-content-teams-446257.md)\n - Published: 2024-09-05\n - Last Modified: 2024-09-04\n - Excerpt: Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.\n- [SMX Next – Speaker resources](https://searchengineland.com/speaker-resources-431495.md)\n - Published: 2023-08-31\n - Last Modified: 2024-09-04\n - Excerpt: Not available\n- [From dysfunction to high performance: A model for agency success](https://searchengineland.com/dysfunction-high-performance-agency-model-success-445491.md)\n - Published: 2024-08-27\n - Last Modified: 2024-09-04\n - Excerpt: Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential.\n- [Google August 2024 core update rollout is now complete](https://searchengineland.com/google-august-2024-core-update-rollout-is-now-complete-446225.md)\n - Published: 2024-09-03\n - Last Modified: 2024-09-04\n - Excerpt: The update took 19 days to rollout and was a pretty impactful update.\n- [Will ChatGPT be the new Google? The future of search and information retrieval](https://searchengineland.com/will-chatgpt-be-the-new-google-446223.md)\n - Published: 2024-09-04\n - Last Modified: 2024-09-04\n - Excerpt: A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access.\n- [Does generative AI save time in PPC?](https://searchengineland.com/does-generative-ai-save-time-in-ppc-446219.md)\n - Published: 2024-09-04\n - Last Modified: 2024-09-04\n - Excerpt: Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.\n- [20240904 SEL Brief](https://searchengineland.com/20240904-sel-brief-446239.md)\n - Published: 2024-09-04\n - Last Modified: 2024-09-03\n - Excerpt: Not available\n- [Google Ads rolls out new promotions feature for App campaigns](https://searchengineland.com/google-ads-rolls-out-new-promotions-feature-for-app-campaigns-446231.md)\n - Published: 2024-09-03\n - Last Modified: 2024-09-03\n - Excerpt: Google Ads is testing a new \"Promotions\" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.\n- [ChatGPT for PPC: 17 strategic prompts you can use today](https://searchengineland.com/chatgpt-prompts-for-ppc-392443.md)\n - Published: 2024-09-03\n - Last Modified: 2024-09-03\n - Excerpt: Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.\n- [Google Trends email subscriptions to stop working on October 29](https://searchengineland.com/google-trends-email-subscriptions-to-stop-working-on-october-29-446215.md)\n - Published: 2024-09-03\n - Last Modified: 2024-09-03\n - Excerpt: This comes shortly after Google updated the user interface for the trending now results.\n- [20240903 SEL Brief](https://searchengineland.com/20240903-sel-brief-445443.md)\n - Published: 2024-09-03\n - Last Modified: 2024-08-30\n - Excerpt: Not available\n- [15 questions to ask your new SEO clients](https://searchengineland.com/new-seo-client-questions-446139.md)\n - Published: 2024-09-03\n - Last Modified: 2024-08-30\n - Excerpt: Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.\n- [Google Analytics 4 introduces benchmarking data](https://searchengineland.com/google-analytics-4-benchmarking-data-446142.md)\n - Published: 2024-08-30\n - Last Modified: 2024-08-30\n - Excerpt: You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.\n- [Defying the cuts: Overcoming Google Ads budget constraints](https://searchengineland.com/defying-the-cuts-overcoming-google-ads-budget-constraints-446121.md)\n - Published: 2024-09-04\n - Last Modified: 2024-08-30\n - Excerpt: Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.\n- [Google Search now supports AVIF file formats](https://searchengineland.com/google-search-now-supports-avif-file-formats-446136.md)\n - Published: 2024-08-30\n - Last Modified: 2024-08-30\n - Excerpt: This means AVIF images will show in Google Search, Images, News, Discover and more.\n- [20240830 SEL Brief](https://searchengineland.com/20240830-sel-brief-446134.md)\n - Published: 2024-08-30\n - Last Modified: 2024-08-29\n - Excerpt: Not available\n- [Mastering AI and marketing: A beginner’s guide](https://searchengineland.com/ai-marketing-beginners-guide-446116.md)\n - Published: 2024-08-30\n - Last Modified: 2024-08-29\n - Excerpt: Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.\n- [Peak PPC season is coming: 5 tests to run now](https://searchengineland.com/ppc-peak-season-tests-446111.md)\n - Published: 2024-08-30\n - Last Modified: 2024-08-29\n - Excerpt: Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.\n- [Google Ads adds product Categories tab](https://searchengineland.com/google-product-categories-tab-446120.md)\n - Published: 2024-08-29\n - Last Modified: 2024-08-29\n - Excerpt: The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.\n- [Yelp sues Google, alleging illegal dominance of local search](https://searchengineland.com/yelp-sues-google-local-search-446131.md)\n - Published: 2024-08-29\n - Last Modified: 2024-08-29\n - Excerpt: The lawsuit alleges illegal monopoly practices related to local search and local search advertising.\n- [20240829 SEL Brief](https://searchengineland.com/20240829-sel-brief-446091.md)\n - Published: 2024-08-29\n - Last Modified: 2024-08-28\n - Excerpt: Not available\n- [New Google tools to boost first-party data strategies](https://searchengineland.com/new-google-tools-first-party-data-strategies-446107.md)\n - Published: 2024-08-28\n - Last Modified: 2024-08-28\n - Excerpt: Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.\n- [What 54 Google Ads experiments taught me about lead gen](https://searchengineland.com/google-ads-experiments-lead-gen-446088.md)\n - Published: 2024-08-29\n - Last Modified: 2024-08-28\n - Excerpt: Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.\n- [6 steps to AI-driven budgeting and forecasting for digital marketing](https://searchengineland.com/ai-driven-budgeting-forecasting-digital-marketing-446093.md)\n - Published: 2024-08-29\n - Last Modified: 2024-08-28\n - Excerpt: Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.\n- [Adtech antitrust trial judge blasts Google’s business practices](https://searchengineland.com/google-adtech-antitrust-judge-business-practices-446086.md)\n - Published: 2024-08-28\n - Last Modified: 2024-08-28\n - Excerpt: The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.\n- [20240828 SEL Brief](https://searchengineland.com/20240828-sel-brief-446084.md)\n - Published: 2024-08-28\n - Last Modified: 2024-08-28\n - Excerpt: Not available\n- [Global search engine AI innovations: What SEOs need to know](https://searchengineland.com/global-search-engine-ai-innovations-seo-446055.md)\n - Published: 2024-08-28\n - Last Modified: 2024-08-27\n - Excerpt: Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.\n- [Seasonal PPC: Your guide to boosting holiday ad performance](https://searchengineland.com/seasonal-ppc-your-guide-to-boosting-holiday-ad-performance-446038.md)\n - Published: 2024-08-28\n - Last Modified: 2024-08-27\n - Excerpt: Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.\n- [Google removes Auction Insights from Looker Studio](https://searchengineland.com/google-removes-auction-insights-looker-studio-446073.md)\n - Published: 2024-08-27\n - Last Modified: 2024-08-27\n - Excerpt: This removal means you'll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.\n- [SMX Next – Sponsor guide](https://searchengineland.com/sponsor-guide-431720.md)\n - Published: 2023-09-07\n - Last Modified: 2024-08-27\n - Excerpt: Not available\n- [Google introduces YouTube creator-based audience targeting](https://searchengineland.com/google-youtube-creator-based-audience-targeting-446043.md)\n - Published: 2024-08-27\n - Last Modified: 2024-08-27\n - Excerpt: You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.\n- [Google adds generative AI insights, shopping ad campaign goals](https://searchengineland.com/google-new-tools-short-holiday-season-446046.md)\n - Published: 2024-08-27\n - Last Modified: 2024-08-27\n - Excerpt: Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.\n- [Reframing SEO: Why training search engines is the new game in the age of AI](https://searchengineland.com/reframing-seo-training-search-engines-ai-445441.md)\n - Published: 2024-08-26\n - Last Modified: 2024-08-27\n - Excerpt: SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.\n- [5 ways to transform the customer experience with AI](https://searchengineland.com/5-ways-to-transform-the-customer-experience-with-ai-445311.md)\n - Published: 2024-08-21\n - Last Modified: 2024-08-26\n - Excerpt: AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem\n- [20240827 SEL Brief](https://searchengineland.com/20240827-sel-brief-446034.md)\n - Published: 2024-08-27\n - Last Modified: 2024-08-26\n - Excerpt: Not available\n- [Survey: Google updates, self-preferencing, AI Overviews are top SEO threats](https://searchengineland.com/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032.md)\n - Published: 2024-08-26\n - Last Modified: 2024-08-26\n - Excerpt: To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.\n- [Reports: Perplexity ads to launch in Q4](https://searchengineland.com/reports-perplexity-ads-to-launch-in-q4-445475.md)\n - Published: 2024-08-23\n - Last Modified: 2024-08-26\n - Excerpt: A pitch deck reveals new details about Perplexity's advertising plans – including video ads and sponsoring related questions.\n- [What is ASO? 7 fundamentals to app store optimization](https://searchengineland.com/what-is-aso-7-fundamentals-to-app-store-optimization-445495.md)\n - Published: 2024-08-27\n - Last Modified: 2024-08-26\n - Excerpt: Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.\n- [Google AI Overviews, organic results overlap jumps to 99%, analysis finds](https://searchengineland.com/google-ai-overviews-organic-results-overlap-99-445374.md)\n - Published: 2024-08-21\n - Last Modified: 2024-08-26\n - Excerpt: In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.\n- [ChatGPT prompts for SEO: What you need to know](https://searchengineland.com/chatgpt-prompts-seo-393523.md)\n - Published: 2024-08-26\n - Last Modified: 2024-08-26\n - Excerpt: Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.\n- [Google Search may now use OG title for title links](https://searchengineland.com/google-search-may-now-use-og-title-for-title-links-446023.md)\n - Published: 2024-08-26\n - Last Modified: 2024-08-26\n - Excerpt: Google added a 9th source that Google Search may use for title links.\n- [20240826 SEL Brief](https://searchengineland.com/20240826-sel-brief-445426.md)\n - Published: 2024-08-26\n - Last Modified: 2024-08-23\n - Excerpt: Not available\n- [Mastering email campaign execution](https://searchengineland.com/mastering-email-campaign-execution-445439.md)\n - Published: 2024-08-22\n - Last Modified: 2024-08-22\n - Excerpt: Don't miss this opportunity to learn how to create more effective and engaging emails.\n- [20240823 SEL Brief](https://searchengineland.com/20240823-sel-brief-445425.md)\n - Published: 2024-08-23\n - Last Modified: 2024-08-22\n - Excerpt: Not available\n- [How to prioritize technical SEO tasks](https://searchengineland.com/prioritize-technical-seo-tasks-445412.md)\n - Published: 2024-08-23\n - Last Modified: 2024-08-22\n - Excerpt: Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.\n- [Amazon Ads: How to boost efficiency and reduce wasted spend](https://searchengineland.com/amazon-ads-boost-efficiency-reduce-wasted-spend-445416.md)\n - Published: 2024-08-23\n - Last Modified: 2024-08-22\n - Excerpt: Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.\n- [Google SA360 now supports Microsoft automated bidding](https://searchengineland.com/google-sa360-microsoft-automated-bidding-445430.md)\n - Published: 2024-08-22\n - Last Modified: 2024-08-22\n - Excerpt: Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.\n- [Google tightens rules on Crypto Ads in Switzerland](https://searchengineland.com/google-rules-crypto-ads-switzerland-445422.md)\n - Published: 2024-08-22\n - Last Modified: 2024-08-22\n - Excerpt: Advertisers must comply with Google's updated cryptocurrency ad policies to maintain market access and avoid disruptions.\n- [Google releases Ad Manager API v202408](https://searchengineland.com/google-releases-ad-manager-api-v202408-445420.md)\n - Published: 2024-08-22\n - Last Modified: 2024-08-22\n - Excerpt: Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.\n- [How to use Google Search Console to unlock easy SEO wins](https://searchengineland.com/how-to-use-google-search-console-to-unlock-easy-seo-wins-445389.md)\n - Published: 2024-08-22\n - Last Modified: 2024-08-22\n - Excerpt: Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.\n- [20240822 SEL Brief](https://searchengineland.com/20240822-sel-brief-445409.md)\n - Published: 2024-08-22\n - Last Modified: 2024-08-21\n - Excerpt: Not available\n- [How search query length is shifting in the LLM era: Insights for brands](https://searchengineland.com/keyword-query-length-insights-445376.md)\n - Published: 2024-08-22\n - Last Modified: 2024-08-21\n - Excerpt: Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.\n- [7 ways to segment Performance Max and Shopping campaigns](https://searchengineland.com/segment-performance-max-shopping-campaigns-445364.md)\n - Published: 2024-08-22\n - Last Modified: 2024-08-21\n - Excerpt: These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.\n- [Report: Google encouraged advertisers to target teens on YouTube](https://searchengineland.com/google-advertisers-target-teens-youtube-445403.md)\n - Published: 2024-08-21\n - Last Modified: 2024-08-21\n - Excerpt: Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens.\n- [Google Ads updates PMax modification campaign request form](https://searchengineland.com/google-updates-pmax-modification-campaign-request-form-445384.md)\n - Published: 2024-08-21\n - Last Modified: 2024-08-21\n - Excerpt: The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.\n- [Google Ads removes Audience Recommendations?](https://searchengineland.com/google-ads-removes-audience-recommendations-445291.md)\n - Published: 2024-08-20\n - Last Modified: 2024-08-21\n - Excerpt: Not seeing Audience Recommendations in your Insights tab? Google didn't remove it. It's a glitch. Google is working on the issue.\n- [SMX Master Classes – GenAI](https://searchengineland.com/generative-ai-for-seo-and-ppc-428177.md)\n - Published: 2023-06-12\n - Last Modified: 2024-08-21\n - Excerpt: Not available\n- [SMX Master Classes – Brian Massey](https://searchengineland.com/landing-page-optimization-392989.md)\n - Published: 2023-02-09\n - Last Modified: 2024-08-21\n - Excerpt: Not available\n- [SMX Master Classes – Heather Lloyd-Martin](https://searchengineland.com/crafting-authentic-seo-content-436177.md)\n - Published: 2024-01-02\n - Last Modified: 2024-08-21\n - Excerpt: Not available\n- [How to fix ‘Crawled – Currently not indexed’ error in Google Search Console](https://searchengineland.com/fix-crawled-currently-not-indexed-error-google-search-console-445344.md)\n - Published: 2024-08-21\n - Last Modified: 2024-08-20\n - Excerpt: Uncover the reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and solutions to get your pages indexed.\n- [Evaluating 7 AI video generators while waiting for OpenAI’s Sora](https://searchengineland.com/ai-video-generators-evaluated-445332.md)\n - Published: 2024-08-21\n - Last Modified: 2024-08-20\n - Excerpt: Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.\n- [20240821 SEL Brief](https://searchengineland.com/20240821-sel-brief-445360.md)\n - Published: 2024-08-21\n - Last Modified: 2024-08-20\n - Excerpt: Not available\n- [Google’s Top stories looks broken: Are news publishers to blame?](https://searchengineland.com/google-top-stories-looks-broken-445320.md)\n - Published: 2024-08-20\n - Last Modified: 2024-08-20\n - Excerpt: International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.\n- [Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy](https://searchengineland.com/2024-search-engine-land-awards-judge-advice-440447.md)\n - Published: 2024-05-20\n - Last Modified: 2024-08-20\n - Excerpt: Submit your entry by Friday, August 30!\n- [Google Search ranking bug unrelated to the core update](https://searchengineland.com/google-search-ranking-bug-unrelated-to-the-core-update-445246.md)\n - Published: 2024-08-16\n - Last Modified: 2024-08-20\n - Excerpt: This bug is impacting a large number of the search results but Google identified the issue.\n- [Google Search ranking bug is now resolved](https://searchengineland.com/google-search-ranking-bug-is-now-resolved-445317.md)\n - Published: 2024-08-20\n - Last Modified: 2024-08-20\n - Excerpt: The four-plus day ranking bug, that kicked off around the same time of the August core update is now fixed.\n- [Improve your website’s accessibility in just three months](https://searchengineland.com/improve-your-websites-accessibility-in-just-three-months-445314.md)\n - Published: 2024-08-20\n - Last Modified: 2024-08-20\n - Excerpt: Discover how to balance ideal web accessibility standards with practical implementation\n- [20240820 SEL Brief](https://searchengineland.com/20240820-sel-brief-445307.md)\n - Published: 2024-08-20\n - Last Modified: 2024-08-19\n - Excerpt: Not available\n- [Google apologizes to advertisers for major Shopping Ads glitch](https://searchengineland.com/google-major-shopping-ads-glitch-sorry-445302.md)\n - Published: 2024-08-19\n - Last Modified: 2024-08-19\n - Excerpt: Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.\n- [Prioritizing SEO strategies: Where to focus your efforts](https://searchengineland.com/prioritizing-seo-strategies-focus-445281.md)\n - Published: 2024-08-20\n - Last Modified: 2024-08-19\n - Excerpt: Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google.\n- [How to get faster SEO results](https://searchengineland.com/how-to-get-faster-seo-results-445283.md)\n - Published: 2024-08-20\n - Last Modified: 2024-08-19\n - Excerpt: Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster.\n- [Google August 2024 core update: What we’re seeing so far](https://searchengineland.com/google-august-2024-core-update-what-were-seeing-early-on-445290.md)\n - Published: 2024-08-19\n - Last Modified: 2024-08-19\n - Excerpt: Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last?\n- [Google updates deepfakes search algorithms and controls and expands About this image](https://searchengineland.com/google-updates-deepfakes-search-algorithms-and-controls-and-expands-about-this-image-444531.md)\n - Published: 2024-07-31\n - Last Modified: 2024-08-19\n - Excerpt: Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens.\n- [The billion-dollar one-person SEO agency: Fiction or the future?](https://searchengineland.com/billion-dollar-one-person-seo-agency-445273.md)\n - Published: 2024-08-19\n - Last Modified: 2024-08-19\n - Excerpt: A look into the potential for streamlined operations, increased productivity and billion-dollar valuations of AI-powered SEO agencies.\n- [Could your marketing automation be doing more?](https://searchengineland.com/could-your-marketing-automation-be-doing-more-445268.md)\n - Published: 2024-08-16\n - Last Modified: 2024-08-16\n - Excerpt: Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.\n- [20240819 SEL Brief](https://searchengineland.com/20240819-sel-brief-445253.md)\n - Published: 2024-08-19\n - Last Modified: 2024-08-16\n - Excerpt: Not available\n- [What winning video advertising creative looks like in 2024](https://searchengineland.com/winning-video-advertising-creative-445260.md)\n - Published: 2024-08-19\n - Last Modified: 2024-08-16\n - Excerpt: Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.\n- [Interactive CTV ads boost engagement, fall short on purchases](https://searchengineland.com/interactive-ctv-engagement-purchases-445256.md)\n - Published: 2024-08-16\n - Last Modified: 2024-08-16\n - Excerpt: Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.\n- [Meta expands ad attribution tools to boost campaign performance](https://searchengineland.com/meta-ad-attribution-tools-expands-445250.md)\n - Published: 2024-08-16\n - Last Modified: 2024-08-16\n - Excerpt: The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.\n- [YouTube tests longer CTV ad breaks](https://searchengineland.com/youtube-tests-longer-ad-breaks-ctv-445248.md)\n - Published: 2024-08-16\n - Last Modified: 2024-08-16\n - Excerpt: YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.\n- [Unraveling Google Navboost and building user trust through UX](https://searchengineland.com/navboost-user-trust-ux-445240.md)\n - Published: 2024-08-16\n - Last Modified: 2024-08-15\n - Excerpt: By providing your users with the best experience possible, positive search rankings will naturally follow.\n- [20240816 SEL Brief](https://searchengineland.com/20240816-sel-brief-445241.md)\n - Published: 2024-08-16\n - Last Modified: 2024-08-15\n - Excerpt: Not available\n- [How Google ending continuous scroll could impact ORM](https://searchengineland.com/google-continuous-scroll-orm-445239.md)\n - Published: 2024-08-16\n - Last Modified: 2024-08-15\n - Excerpt: Here's how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world.\n- [Publishers report ‘negligible’ traffic impact of Google AI Overviews](https://searchengineland.com/google-ai-overviews-publisher-traffic-impact-445238.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-15\n - Excerpt: Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.\n- [Google AI Overviews now show for signed-out users in the US](https://searchengineland.com/google-ai-overviews-now-show-for-signed-out-users-in-the-us-445232.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-15\n - Excerpt: You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.\n- [Google Ads API v15 to sunset Sept. 25](https://searchengineland.com/google-ads-api-v15-sunset-445229.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-15\n - Excerpt: Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.\n- [8 questions to ask your new PPC clients](https://searchengineland.com/new-ppc-client-questions-445138.md)\n - Published: 2024-08-14\n - Last Modified: 2024-08-15\n - Excerpt: Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.\n- [Google August 2024 core update rolling out now](https://searchengineland.com/google-august-2024-core-update-rolling-out-now-445221.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-15\n - Excerpt: One of the aims of the Google August 2024 core update is to surface useful content from small and independent sites.\n- [How long will people wait for websites to load in 2024? Survey says…](https://searchengineland.com/people-wait-website-load-2024-stat-445223.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-15\n - Excerpt: If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.\n- [Google AI Overviews gains new citations and links, plus more](https://searchengineland.com/google-ai-overviews-gains-new-citations-and-links-plus-more-445211.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-15\n - Excerpt: Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.\n- [FTC finalizes rule to combat fake reviews, testimonials](https://searchengineland.com/ftc-fake-reviews-testimonials-445209.md)\n - Published: 2024-08-14\n - Last Modified: 2024-08-14\n - Excerpt: FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.\n- [20240815 SEL Brief](https://searchengineland.com/20240815-sel-brief-445199.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-14\n - Excerpt: Not available\n- [Is using AI-generated content for SEO plagiarism?](https://searchengineland.com/ai-generated-content-seo-plagiarism-445207.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-14\n - Excerpt: Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.\n- [Thanks, Google – but we’re keeping these 5 post-cookie initiatives](https://searchengineland.com/google-post-cookie-initiatives-445201.md)\n - Published: 2024-08-15\n - Last Modified: 2024-08-14\n - Excerpt: Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here's why.\n- [Hot take: Why SEO’s oldest tactic must evolve now](https://searchengineland.com/hot-take-why-seos-oldest-tactic-must-evolve-now-445196.md)\n - Published: 2024-08-14\n - Last Modified: 2024-08-14\n - Excerpt: Improve your SEO in just 10 minutes! This bite-sized session is designed to fit into your busy day.\n- [Google AI Overviews volatility continues: Rise, fall, repeat](https://searchengineland.com/google-ai-overviews-volatility-continues-rise-fall-repeat-445177.md)\n - Published: 2024-08-13\n - Last Modified: 2024-08-14\n - Excerpt: The overlap of AI Overviews with Google's search results increased. Travel and entertainment queries no longer triggered AI Overviews.\n- [Take the 2024 MarTech Replacement Survey](https://searchengineland.com/2024-martech-replacement-survey-444147.md)\n - Published: 2024-08-14\n - Last Modified: 2024-08-14\n - Excerpt: What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.\n- [Report: U.S. considering forcing a Google breakup](https://searchengineland.com/google-breakup-report-445192.md)\n - Published: 2024-08-13\n - Last Modified: 2024-08-13\n - Excerpt: Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?\n- [Google’s illegal search monopoly: Industry reactions, implications](https://searchengineland.com/google-declared-a-monopoly-industry-reactions-and-implications-445014.md)\n - Published: 2024-08-06\n - Last Modified: 2024-08-13\n - Excerpt: Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.\n- [Lead gen advertising in the automation era: How any brand can succeed](https://searchengineland.com/lead-gen-advertising-automation-brands-succeed-445119.md)\n - Published: 2024-08-14\n - Last Modified: 2024-08-13\n - Excerpt: Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.\n- [20240814 SEL Brief](https://searchengineland.com/20240814-sel-brief-445186.md)\n - Published: 2024-08-14\n - Last Modified: 2024-08-13\n - Excerpt: Not available\n- [Google extends deadline for Hotel Ads commission bidding sunset](https://searchengineland.com/google-hotel-ads-commission-bidding-sunset-deadline-extended-445178.md)\n - Published: 2024-08-13\n - Last Modified: 2024-08-13\n - Excerpt: Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.\n- [Google Ads API streamlines conversion adjustment uploads](https://searchengineland.com/google-ads-api-conversion-adjustment-uploads-445175.md)\n - Published: 2024-08-13\n - Last Modified: 2024-08-13\n - Excerpt: Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.\n- [Broad match keywords: When to test and when to avoid](https://searchengineland.com/broad-match-keywords-test-avoid-445116.md)\n - Published: 2024-08-13\n - Last Modified: 2024-08-12\n - Excerpt: Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.\n- [20240813 SEL Brief](https://searchengineland.com/20240813-sel-brief-445168.md)\n - Published: 2024-08-13\n - Last Modified: 2024-08-12\n - Excerpt: Not available\n- [Facebook Ads 2024 data: Clicks and conversions up, costs down](https://searchengineland.com/facebook-ads-2024-data-clicks-and-conversions-up-costs-down-445162.md)\n - Published: 2024-08-12\n - Last Modified: 2024-08-12\n - Excerpt: Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.\n- [TikTok partners with Amazon for in-app shopping](https://searchengineland.com/tiktok-partners-with-amazon-for-in-app-shopping-445115.md)\n - Published: 2024-08-09\n - Last Modified: 2024-08-09\n - Excerpt: TikTok's Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.\n- [20240812 SEL Brief](https://searchengineland.com/20240812-sel-brief-444671.md)\n - Published: 2024-08-12\n - Last Modified: 2024-08-09\n - Excerpt: Not available\n- [The high cost of PPC efficiency](https://searchengineland.com/the-high-cost-of-ppc-efficiency-445105.md)\n - Published: 2024-08-12\n - Last Modified: 2024-08-09\n - Excerpt: Here’s how to strike a balance between short-term gains and sustainable growth through strategic paid search campaigns.\n- [How to overcome bias in PPC for better ad performance](https://searchengineland.com/overcome-ppc-bias-445077.md)\n - Published: 2024-08-12\n - Last Modified: 2024-08-09\n - Excerpt: Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability.\n- [Google rolls out Structured Data Files QA format for Display & Video 360](https://searchengineland.com/google-rolls-out-structured-data-files-qa-format-for-display-video-360-445098.md)\n - Published: 2024-08-09\n - Last Modified: 2024-08-09\n - Excerpt: Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups.\n- [Evaluating technical SEO data: Key segmentation approaches](https://searchengineland.com/evaluating-technical-seo-data-segmentation-444659.md)\n - Published: 2024-08-09\n - Last Modified: 2024-08-09\n - Excerpt: Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites.\n- [Transform content creation with AI and automation](https://searchengineland.com/transform-content-creation-with-ai-and-automation-445082.md)\n - Published: 2024-08-09\n - Last Modified: 2024-08-09\n - Excerpt: Unlock new possibilities for efficiency and impact.\n- [20240809 SEL Brief](https://searchengineland.com/20240809-sel-brief-445074.md)\n - Published: 2024-08-09\n - Last Modified: 2024-08-08\n - Excerpt: Not available\n- [Google Ads API v17_1 introduces new features and enhancements](https://searchengineland.com/google-ads-api-v17_1-introduces-new-features-and-enhancements-445072.md)\n - Published: 2024-08-08\n - Last Modified: 2024-08-08\n - Excerpt: Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.\n- [How to succeed in the era of AI-driven search advertising](https://searchengineland.com/ai-driven-search-advertising-success-445058.md)\n - Published: 2024-08-09\n - Last Modified: 2024-08-08\n - Excerpt: From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.\n- [Unlock AI’s potential in paid media creative](https://searchengineland.com/paid-media-creative-ai-potential-444510.md)\n - Published: 2024-08-08\n - Last Modified: 2024-08-08\n - Excerpt: A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.\n- [The design thinking approach to enterprise SEO](https://searchengineland.com/design-thinking-enterprise-seo-445053.md)\n - Published: 2024-08-08\n - Last Modified: 2024-08-08\n - Excerpt: Here’s how to create user-focused, technically feasible solutions for your enterprise site that drive long-term growth and search visibility.\n- [Google Ads recovers from major reporting glitch](https://searchengineland.com/google-ads-recovers-from-major-reporting-glitch-444800.md)\n - Published: 2024-08-06\n - Last Modified: 2024-08-08\n - Excerpt: The glitch exposed some advertisers to others' data & some couldn't edit product groups. Most services are now restored and credits promised to those affected.\n- [Google phases out Smart Campaigns in favor of Performance Max](https://searchengineland.com/google-phases-out-smart-campaigns-in-favor-of-performance-max-444794.md)\n - Published: 2024-08-06\n - Last Modified: 2024-08-08\n - Excerpt: Google's shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.\n- [Google enhances Local Services Ads with auto-selected photos](https://searchengineland.com/google-enhances-local-services-ads-with-auto-selected-photos-445044.md)\n - Published: 2024-08-07\n - Last Modified: 2024-08-07\n - Excerpt: Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.\n- [20240808 SEL Brief](https://searchengineland.com/20240808-sel-brief-445043.md)\n - Published: 2024-08-08\n - Last Modified: 2024-08-07\n - Excerpt: Not available\n- [Advertisers react to Google Reporting and Product Listing glitch ](https://searchengineland.com/advertisers-react-to-google-reporting-and-product-listing-glitch-445007.md)\n - Published: 2024-08-06\n - Last Modified: 2024-08-07\n - Excerpt: Concern raised among advertisers have been about data privacy, competitive intelligence, and Google's transparency in handling the situation\n- [Google enhances budget control for Local Service Ads](https://searchengineland.com/google-enhances-budget-control-for-local-service-ads-445037.md)\n - Published: 2024-08-07\n - Last Modified: 2024-08-07\n - Excerpt: Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.\n- [Optimizing for Amazon branded search: Best practices to boost visibility](https://searchengineland.com/amazon-branded-search-444768.md)\n - Published: 2024-08-07\n - Last Modified: 2024-08-07\n - Excerpt: Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics.\n- [SMX Master Classes MOCKUP](https://searchengineland.com/smx-master-classes-mockup-445018.md)\n - Published: 2024-08-07\n - Last Modified: 2024-08-07\n - Excerpt: Not available\n- [20240807 SEL Brief](https://searchengineland.com/20240807-sel-brief-445013.md)\n - Published: 2024-08-07\n - Last Modified: 2024-08-06\n - Excerpt: Not available\n- [20240806 SEL Brief](https://searchengineland.com/20240806-sel-brief-444759.md)\n - Published: 2024-08-06\n - Last Modified: 2024-08-06\n - Excerpt: Not available\n- [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online](https://searchengineland.com/position-less-marketers-empowered-to-bring-the-personal-shopper-touch-to-online-445005.md)\n - Published: 2024-08-08\n - Last Modified: 2024-08-06\n - Excerpt: The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.\n- [Federal judge rules Google violated antitrust law](https://searchengineland.com/federal-judge-rules-google-violated-antitrust-law-444756.md)\n - Published: 2024-08-05\n - Last Modified: 2024-08-06\n - Excerpt: Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.\n- [Generative AI tactics, tools and insights from the experts](https://searchengineland.com/generative-ai-tactics-tools-insights-experts-smx-444519.md)\n - Published: 2024-08-06\n - Last Modified: 2024-08-06\n - Excerpt: Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.\n- [Google Ads bug mislabels Demand Gen campaigns as Display Network](https://searchengineland.com/google-ads-bug-mislabels-demand-gen-campaigns-as-display-network-444732.md)\n - Published: 2024-08-05\n - Last Modified: 2024-08-06\n - Excerpt: A Google Ads bug is causing Demand Gen campaigns to be incorrectly labeled as Display Network in reporting, prompting confusion among advertisers.\n- [Google gives new look for trending now section of Google Trends](https://searchengineland.com/google-gives-new-look-for-trending-now-section-of-google-trends-444779.md)\n - Published: 2024-08-06\n - Last Modified: 2024-08-06\n - Excerpt: The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.\n- [Future-proof your content](https://searchengineland.com/future-proof-your-content-444765.md)\n - Published: 2024-08-05\n - Last Modified: 2024-08-05\n - Excerpt: Learn how to optimize your content for maximum impact.\n- [Brands want to invest in ecommerce, so what’s stopping them?](https://searchengineland.com/brands-want-to-invest-in-ecommerce-so-whats-stopping-them-444622.md)\n - Published: 2024-08-13\n - Last Modified: 2024-08-05\n - Excerpt: Investigating common obstacles to ecommerce investment and how to overcome them.\n- [Google to sunset Structured Data Files v6 in Display & Video 360](https://searchengineland.com/google-to-sunset-structured-data-files-v6-in-display-video-360-444714.md)\n - Published: 2024-08-05\n - Last Modified: 2024-08-05\n - Excerpt: Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions.\n- [Google Search Console launches recommendations](https://searchengineland.com/google-search-console-launches-recommendations-444711.md)\n - Published: 2024-08-05\n - Last Modified: 2024-08-05\n - Excerpt: This is an experimental feature, so you might not see it yet.\n- [Report: Google Search traffic and queries not impacted by new competing AI search engines](https://searchengineland.com/report-google-search-traffic-and-queries-not-impacted-by-new-competing-ai-search-engines-444707.md)\n - Published: 2024-08-05\n - Last Modified: 2024-08-05\n - Excerpt: New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors.\n- [SMX Master Classes – Mockup](https://searchengineland.com/adanced-google-ads-training-444540.md)\n - Published: 2024-07-31\n - Last Modified: 2024-08-05\n - Excerpt: Not available\n- [20240805 SEL Brief](https://searchengineland.com/20240805-sel-brief-444667.md)\n - Published: 2024-08-05\n - Last Modified: 2024-08-02\n - Excerpt: Not available\n- [The restaurateur: A new essential human role in PPC and digital marketing](https://searchengineland.com/ppc-digital-marketing-restaurateur-human-role-444655.md)\n - Published: 2024-08-05\n - Last Modified: 2024-08-02\n - Excerpt: See how AI is redefining digital marketing and the vital human roles of teacher, doctor, pilot and restaurateur in successful PPC management.\n- [T-minus 1 month to submit your Search Engine Land Award entry!](https://searchengineland.com/search-engine-land-awards-news-383667.md)\n - Published: 2024-08-02\n - Last Modified: 2024-08-02\n - Excerpt: Boost company morale, attract new business, and take home the highest honor in search.\n- [Google Ads introduces new consent settings tab in Data Manager](https://searchengineland.com/google-ads-consent-settings-tab-data-manager-444665.md)\n - Published: 2024-08-02\n - Last Modified: 2024-08-02\n - Excerpt: Google allows advertisers to separately manage consent for website data and imported/uploaded data, now available in select accounts.\n- [Google Ads introduces new surcharges for specific jurisdictions](https://searchengineland.com/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636.md)\n - Published: 2024-08-02\n - Last Modified: 2024-08-02\n - Excerpt: Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries.\n- [Google Ads hit by major reporting glitch, exposing competitor data](https://searchengineland.com/google-ads-major-reporting-glitch-exposing-competitor-data-444639.md)\n - Published: 2024-08-01\n - Last Modified: 2024-08-01\n - Excerpt: Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.\n- [20240802 SEL Brief](https://searchengineland.com/20240802-sel-brief-444638.md)\n - Published: 2024-08-02\n - Last Modified: 2024-08-01\n - Excerpt: Not available\n- [OpenAI starts testing SearchGPT prototype, here’s what it looks like](https://searchengineland.com/searchgpt-launches-444399.md)\n - Published: 2024-07-25\n - Last Modified: 2024-08-01\n - Excerpt: SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.\n- [11 local SEO tools you should be using](https://searchengineland.com/local-seo-tools-you-should-use-444604.md)\n - Published: 2024-08-02\n - Last Modified: 2024-08-01\n - Excerpt: From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations.\n- [Consumers share what they want from brands](https://searchengineland.com/consumers-share-what-they-want-from-brands-444619.md)\n - Published: 2024-08-12\n - Last Modified: 2024-08-01\n - Excerpt: We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.\n- [How to build lasting relationships with SEO clients](https://searchengineland.com/build-lasting-relationships-seo-clients-444614.md)\n - Published: 2024-08-02\n - Last Modified: 2024-08-01\n - Excerpt: Strategies to avoid SEO client churn, from setting expectations and delivering value to building enduring business relationships.\n- [Digital ad prices rise across channels as performance holds steady](https://searchengineland.com/digital-ad-prices-rise-channels-performance-steady-444590.md)\n - Published: 2024-08-01\n - Last Modified: 2024-08-01\n - Excerpt: Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.\n- [Reddit CEO to Microsoft and AI search engines: Pay for our content](https://searchengineland.com/reddit-ceo-microsoft-ai-search-content-444616.md)\n - Published: 2024-08-01\n - Last Modified: 2024-08-01\n - Excerpt: Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.\n- [Advanced analytics techniques to measure PPC](https://searchengineland.com/advanced-analytics-techniques-measure-ppc-smx-444579.md)\n - Published: 2024-08-06\n - Last Modified: 2024-07-31\n - Excerpt: Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.\n- [Enterprise SEO: 11 keys to success in 2024 and beyond](https://searchengineland.com/enterprise-seo-keys-to-success-444570.md)\n - Published: 2024-08-01\n - Last Modified: 2024-07-31\n - Excerpt: Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.\n- [Mastering AI in search: Best practices and future trends](https://searchengineland.com/mastering-ai-search-best-practices-future-trends-444538.md)\n - Published: 2024-08-01\n - Last Modified: 2024-07-31\n - Excerpt: Short-term strategies and future SEO trends to help you stay ahead in the evolving AI-driven search landscape.\n- [20240801 SEL Brief](https://searchengineland.com/20240801-sel-brief-444585.md)\n - Published: 2024-08-01\n - Last Modified: 2024-07-31\n - Excerpt: Not available\n- [Survey: 92% of SEOs suspect their competitors buy links](https://searchengineland.com/survey-92-of-seos-suspect-their-competitors-buy-links-444562.md)\n - Published: 2024-08-07\n - Last Modified: 2024-07-31\n - Excerpt: Buying backlinks can seriously harm your SEO performance. Here's how to avoid penalties and losing traffic.\n- [Perplexity launches ad revenue sharing program for publishers](https://searchengineland.com/perplexity-ad-revenue-sharing-program-publishers-444494.md)\n - Published: 2024-07-30\n - Last Modified: 2024-07-31\n - Excerpt: Perplexity's new program aims to address recent controversies over content use while differentiating itself from traditional search engines.\n- [Link building services to watch in 2024](https://searchengineland.com/link-building-companies-to-watch-in-2024-443313.md)\n - Published: 2024-06-26\n - Last Modified: 2024-07-31\n - Excerpt: These link building companies could help elevate your SEO and boost your online presence.\n- [Google adds new PMax reporting, generative AI tools](https://searchengineland.com/google-pmax-reporting-generative-ai-tools-444486.md)\n - Published: 2024-07-30\n - Last Modified: 2024-07-31\n - Excerpt: The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.\n- [Push notifications: The secret weapon for SEO and revenue growth](https://searchengineland.com/push-notifications-the-secret-weapon-for-seo-and-revenue-growth-444549.md)\n - Published: 2024-08-06\n - Last Modified: 2024-07-31\n - Excerpt: Explore how integrating push notifications can improve your website's SEO, user engagement and monetization strategy.\n- [How to make the most of GA4 for SEO](https://searchengineland.com/ga4-for-seo-444496.md)\n - Published: 2024-07-31\n - Last Modified: 2024-07-30\n - Excerpt: Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.\n- [20240731 SEL Brief](https://searchengineland.com/20240731-sel-brief-444527.md)\n - Published: 2024-07-31\n - Last Modified: 2024-07-30\n - Excerpt: Not available\n- [Better Google RSA creation and optimization in 3 steps](https://searchengineland.com/google-rsa-creation-optimization-smx-444445.md)\n - Published: 2024-07-30\n - Last Modified: 2024-07-30\n - Excerpt: Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy.\n- [Data: How often Google mixes ads into organic results](https://searchengineland.com/google-mix-ads-organic-results-data-444516.md)\n - Published: 2024-07-30\n - Last Modified: 2024-07-30\n - Excerpt: New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.\n- [8 free tools for PPC reporting](https://searchengineland.com/ppc-reporting-free-tools-444490.md)\n - Published: 2024-07-31\n - Last Modified: 2024-07-30\n - Excerpt: Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.\n- [Website migration checklist: 11 steps for success](https://searchengineland.com/website-migration-checklist-383201.md)\n - Published: 2024-07-30\n - Last Modified: 2024-07-30\n - Excerpt: Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.\n- [The quickstart guide to marketing automation](https://searchengineland.com/the-quickstart-guide-to-marketing-automation-444481.md)\n - Published: 2024-07-29\n - Last Modified: 2024-07-29\n - Excerpt: Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.\n- [20240730 SEL Brief](https://searchengineland.com/20240730-sel-brief-444479.md)\n - Published: 2024-07-30\n - Last Modified: 2024-07-29\n - Excerpt: Not available\n- [Maximizing Performance Max: Strategies for ecommerce success](https://searchengineland.com/maximizing-performance-max-strategies-ecommerce-success-444439.md)\n - Published: 2024-08-07\n - Last Modified: 2024-07-29\n - Excerpt: Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.\n- [10 advanced strategy ideas for Google Ads](https://searchengineland.com/google-ads-advanced-strategy-ideas-444104.md)\n - Published: 2024-08-05\n - Last Modified: 2024-07-29\n - Excerpt: Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.\n- [Pinterest explores publisher partnerships to boost ad sales](https://searchengineland.com/pinterest-explores-publisher-partnerships-to-boost-ad-sales-444474.md)\n - Published: 2024-07-29\n - Last Modified: 2024-07-29\n - Excerpt: Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.\n- [Google Discover promoting AI Overviews for Olympic Games in Paris](https://searchengineland.com/google-discover-promoting-ai-overviews-for-olympic-games-in-paris-444471.md)\n - Published: 2024-07-29\n - Last Modified: 2024-07-29\n - Excerpt: Clicking to see the AI Overview takes you into a Google Search results page with the AI Overview at the top.\n- [Google streamlines ad creation with Merchant Center-Ads integration](https://searchengineland.com/google-streamlines-ad-creation-with-merchant-center-ads-integration-444455.md)\n - Published: 2024-07-29\n - Last Modified: 2024-07-29\n - Excerpt: Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.\n- [20240729 SEL Brief](https://searchengineland.com/20240729-sel-brief-444420.md)\n - Published: 2024-07-29\n - Last Modified: 2024-07-26\n - Excerpt: Not available\n- [What is generative engine optimization (GEO)?](https://searchengineland.com/what-is-generative-engine-optimization-geo-444418.md)\n - Published: 2024-07-29\n - Last Modified: 2024-07-26\n - Excerpt: Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.\n- [New Google Business Profile AI tool creates a menu from an image](https://searchengineland.com/google-business-profile-ai-menu-photo-444429.md)\n - Published: 2024-07-29\n - Last Modified: 2024-07-26\n - Excerpt: Learn how Google's AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.\n- [Reddit launches Lead Generation Ads](https://searchengineland.com/reddit-lead-generation-ads-444426.md)\n - Published: 2024-07-26\n - Last Modified: 2024-07-26\n - Excerpt: Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.\n- [Google Ads phasing out card payments](https://searchengineland.com/google-ads-card-payments-443247.md)\n - Published: 2024-06-14\n - Last Modified: 2024-07-26\n - Excerpt: Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.\n- [Brand Protection: The complete guide](https://searchengineland.com/brand-protection-the-complete-guide-444344.md)\n - Published: 2024-07-25\n - Last Modified: 2024-07-26\n - Excerpt: Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.\n- [5 ways loyalty programs help you maximize profits](https://searchengineland.com/maximizing-profits-strategies-for-earning-through-loyalty-programs-443927.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-26\n - Excerpt: Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.\n- [How blogging builds trust and brand loyalty in the age of AI](https://searchengineland.com/blogging-build-trust-brand-loyalty-ai-444393.md)\n - Published: 2024-07-26\n - Last Modified: 2024-07-25\n - Excerpt: Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.\n- [20240726 SEL Brief](https://searchengineland.com/20240726-sel-brief-444410.md)\n - Published: 2024-07-26\n - Last Modified: 2024-07-25\n - Excerpt: Not available\n- [DIY reactive digital PR: How to earn media coverage on a budget](https://searchengineland.com/diy-reactive-digital-pr-444390.md)\n - Published: 2024-07-26\n - Last Modified: 2024-07-25\n - Excerpt: Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.\n- [Microsoft confirms Reddit blocked Bing Search](https://searchengineland.com/microsoft-confirms-reddit-blocked-bing-search-444385.md)\n - Published: 2024-07-24\n - Last Modified: 2024-07-25\n - Excerpt: Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.\n- [How to manage SEO campaigns during economic downturns](https://searchengineland.com/how-to-manage-seo-campaigns-during-economic-downturns-387398.md)\n - Published: 2024-07-25\n - Last Modified: 2024-07-25\n - Excerpt: Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.\n- [Data strategies for unlocking customer lifetime value](https://searchengineland.com/data-strategies-for-unlocking-customer-lifetime-value-444384.md)\n - Published: 2024-07-24\n - Last Modified: 2024-07-24\n - Excerpt: Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.\n- [20240725 SEL Brief](https://searchengineland.com/20240725-sel-brief-444382.md)\n - Published: 2024-07-25\n - Last Modified: 2024-07-24\n - Excerpt: Not available\n- [How to START building a modern digital marketing plan](https://searchengineland.com/build-modern-digital-marketing-plan-444367.md)\n - Published: 2024-07-25\n - Last Modified: 2024-07-24\n - Excerpt: Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.\n- [Bing testing new generative search experience](https://searchengineland.com/bing-testing-new-generative-search-experience-444375.md)\n - Published: 2024-07-24\n - Last Modified: 2024-07-24\n - Excerpt: Microsoft said this \"combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.\"\n- [Google’s AI push reshapes ad landscape as privacy concerns linger](https://searchengineland.com/google-ai-push-ad-landscape-privacy-concerns-444373.md)\n - Published: 2024-07-24\n - Last Modified: 2024-07-24\n - Excerpt: Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.\n- [Google Merchant Center Next rollout expands](https://searchengineland.com/google-merchant-center-next-rollout-expands-444240.md)\n - Published: 2024-07-17\n - Last Modified: 2024-07-24\n - Excerpt: Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.\n- [Google will ‘soon’ test search, shopping ads in AI Overviews](https://searchengineland.com/google-ai-overviews-ads-444366.md)\n - Published: 2024-07-24\n - Last Modified: 2024-07-24\n - Excerpt: Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.\n- [7 strategies to maximize your AI-powered search market share](https://searchengineland.com/ai-powered-search-maximize-market-share-444264.md)\n - Published: 2024-07-19\n - Last Modified: 2024-07-24\n - Excerpt: Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.\n- [2024 organic website traffic benchmarks](https://searchengineland.com/2024-organic-website-traffic-benchmarks-444361.md)\n - Published: 2024-07-23\n - Last Modified: 2024-07-23\n - Excerpt: Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.\n- [How to recover from Google Ads performance drops](https://searchengineland.com/google-ads-performance-drops-recover-444357.md)\n - Published: 2024-07-24\n - Last Modified: 2024-07-23\n - Excerpt: Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.\n- [Advertisers react to Google keeping cookies on Chrome](https://searchengineland.com/google-cookies-chrome-advertisers-react-444342.md)\n - Published: 2024-07-23\n - Last Modified: 2024-07-23\n - Excerpt: Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.\n- [Can’t keep up? 3 timeless ways to future-proof SEO](https://searchengineland.com/future-proof-seo-timeless-444324.md)\n - Published: 2024-07-24\n - Last Modified: 2024-07-23\n - Excerpt: Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.\n- [Google offers enhanced conversions consultations](https://searchengineland.com/google-enhanced-conversions-consultations-444320.md)\n - Published: 2024-07-23\n - Last Modified: 2024-07-23\n - Excerpt: Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.\n- [20240723 SEL Brief](https://searchengineland.com/20240723-sel-brief-444315.md)\n - Published: 2024-07-23\n - Last Modified: 2024-07-22\n - Excerpt: Not available\n- [Google scraps plans to kill third-party cookies in Chrome](https://searchengineland.com/google-third-party-cookies-chrome-reversal-444317.md)\n - Published: 2024-07-22\n - Last Modified: 2024-07-22\n - Excerpt: Google won't deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.\n- [Digital marketing primer: Understanding strategies and measuring success](https://searchengineland.com/digital-marketing-primer-strategies-measuring-success-444311.md)\n - Published: 2024-07-23\n - Last Modified: 2024-07-22\n - Excerpt: Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.\n- [Yelp expands ad offerings for national brands and advertisers](https://searchengineland.com/yelp-expands-offerings-national-brands-advertisers-444304.md)\n - Published: 2024-07-23\n - Last Modified: 2024-07-22\n - Excerpt: Yelp's new features include expanded lead generation tools, enhanced ad formats and more.\n- [Could AI eventually make SEO obsolete?](https://searchengineland.com/ai-seo-obsolete-444302.md)\n - Published: 2024-07-23\n - Last Modified: 2024-07-22\n - Excerpt: As long as users need to search for information, search optimization will remain essential. Here's why.\n- [Survey: User satisfaction with Google grows in 2024](https://searchengineland.com/google-user-satisfaction-2024-444300.md)\n - Published: 2024-07-23\n - Last Modified: 2024-07-22\n - Excerpt: Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.\n- [CRO for PPC: Key areas to optimize beyond landing pages](https://searchengineland.com/cro-ppc-optimize-beyond-landing-pages-444287.md)\n - Published: 2024-07-22\n - Last Modified: 2024-07-22\n - Excerpt: Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.\n- [20240722 SEL Brief](https://searchengineland.com/20240722-sel-brief-444224.md)\n - Published: 2024-07-22\n - Last Modified: 2024-07-19\n - Excerpt: Not available\n- [2024 holiday marketing: Top SEO and PPC tips for a short shopping season](https://searchengineland.com/2024-holiday-marketing-top-seo-and-ppc-tips-for-a-short-shopping-season-444290.md)\n - Published: 2024-07-22\n - Last Modified: 2024-07-19\n - Excerpt: Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.\n- [Netflix shifts focus to ad-supported tier as subscriber growth surges](https://searchengineland.com/netflix-ad-supported-tier-subscriber-growth-surge-444286.md)\n - Published: 2024-07-19\n - Last Modified: 2024-07-19\n - Excerpt: Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.\n- [Microsoft Advertising introduces Performance Max brand lists](https://searchengineland.com/microsoft-advertising-pmax-brand-lists-444271.md)\n - Published: 2024-07-18\n - Last Modified: 2024-07-19\n - Excerpt: Microsoft's brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.\n- [Billions of Google redirects to stop working next year](https://searchengineland.com/billions-of-google-redirects-to-stop-working-next-year-444279.md)\n - Published: 2024-07-19\n - Last Modified: 2024-07-19\n - Excerpt: Google announced its URL shortener service will stop working completely on August 25, 2025.\n- [20240719 SEL Brief](https://searchengineland.com/20240719-sel-brief-444278.md)\n - Published: 2024-07-19\n - Last Modified: 2024-07-18\n - Excerpt: Not available\n- [Why single keyword ad groups still matter in 2024](https://searchengineland.com/why-single-keyword-ad-groups-still-matter-in-2024-444260.md)\n - Published: 2024-07-19\n - Last Modified: 2024-07-18\n - Excerpt: Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.\n- [Google under investigation in Italy over user consent practices](https://searchengineland.com/google-investigation-italy-user-consent-practices-444256.md)\n - Published: 2024-07-18\n - Last Modified: 2024-07-18\n - Excerpt: The investigation into Google's user consent practices for ad profiling could threaten its ability to link user data across its services.\n- [How to build and manage your brand across multiple platforms](https://searchengineland.com/build-manage-brand-multiple-platforms-444253.md)\n - Published: 2024-07-19\n - Last Modified: 2024-07-18\n - Excerpt: Your brand’s online reputation depends on way more than just Google or your favorite social media channel.\n- [New Google core update coming in weeks](https://searchengineland.com/new-google-core-update-coming-in-weeks-444202.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-18\n - Excerpt: The last core update was the March 2024 core update, and many sites are still waiting since September 2023 to see helpful content recoveries.\n- [Is bad customer data sabotaging your marketing efforts?](https://searchengineland.com/is-bad-customer-data-sabotaging-your-marketing-efforts-444172.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-18\n - Excerpt: Tired of dirty data? Discover the power of data standards.\n- [20240718 SEL Brief](https://searchengineland.com/20240718-sel-brief-444247.md)\n - Published: 2024-07-18\n - Last Modified: 2024-07-17\n - Excerpt: Not available\n- [3 ways to add a human touch to AI-generated content](https://searchengineland.com/ai-generated-content-human-touch-444231.md)\n - Published: 2024-07-18\n - Last Modified: 2024-07-17\n - Excerpt: Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.\n- [AI and Google advertising: What’s next?](https://searchengineland.com/ai-google-advertising-next-444233.md)\n - Published: 2024-07-18\n - Last Modified: 2024-07-17\n - Excerpt: Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.\n- [Baidu vs. Google: Navigating the SEO landscape in 2024](https://searchengineland.com/baidu-vs-google-seo-444242.md)\n - Published: 2024-07-18\n - Last Modified: 2024-07-17\n - Excerpt: Learn the similarities and differences between Baidu and Google SEO and how to boost your presence in the Chinese search landscape.\n- [Google tightens AdMob policies, reshaping ad placement rules](https://searchengineland.com/google-admob-ad-placement-rules-444236.md)\n - Published: 2024-07-17\n - Last Modified: 2024-07-17\n - Excerpt: Ads will be restricted in private communications and personalized advertising rules will be refined, reshaping user targeting.\n- [5 ways to incorporate trends into your SEO content strategy](https://searchengineland.com/incorporate-trends-seo-content-strategy-444215.md)\n - Published: 2024-07-17\n - Last Modified: 2024-07-16\n - Excerpt: Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.\n- [20240717 SEL Brief](https://searchengineland.com/20240717-sel-brief-444221.md)\n - Published: 2024-07-17\n - Last Modified: 2024-07-16\n - Excerpt: Not available\n- [The Kanban approach to efficient PPC campaign management](https://searchengineland.com/ppc-campaign-management-kanban-444173.md)\n - Published: 2024-07-17\n - Last Modified: 2024-07-16\n - Excerpt: Here’s how Kanban boards can transform your workflow, enhance organization and help you effortlessly track progress.\n- [How to address the top reputation issues impacting brands today](https://searchengineland.com/how-to-address-the-top-reputation-issues-impacting-brands-today-444204.md)\n - Published: 2024-07-17\n - Last Modified: 2024-07-16\n - Excerpt: Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues.\n- [Search marketing: Evolving roles, responsibilities, challenges](https://searchengineland.com/search-marketing-evolving-roles-responsibilities-challenges-395045.md)\n - Published: 2023-03-31\n - Last Modified: 2024-07-16\n - Excerpt: Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds.\n- [Gender pay gap persists: Men earn 26% more than women in search marketing](https://searchengineland.com/gender-pay-gap-search-marketing-394861.md)\n - Published: 2023-03-30\n - Last Modified: 2024-07-16\n - Excerpt: Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.\n- [2023 Salary & Career guide: How much search marketers make](https://searchengineland.com/search-marketer-salary-career-guide-2023-394881.md)\n - Published: 2023-03-29\n - Last Modified: 2024-07-16\n - Excerpt: Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey.\n- [Google ending Notes on Search by end of the month](https://searchengineland.com/google-ending-notes-on-search-today-444212.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-16\n - Excerpt: Google launched Notes in Search 8 months ago as a labs experiment - that experiment ends today.\n- [Apple revamps App Store search layout, emphasizing ads and suggestions](https://searchengineland.com/apple-app-store-search-layout-revamp-ads-suggestions-444219.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-16\n - Excerpt: Apple's App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.\n- [Meta expands overlay ads to Instagram Reels](https://searchengineland.com/meta-overlay-ads-instagram-reels-444217.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-16\n - Excerpt: Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.\n- [Why advertisers aren’t happy about Google Merchant Center Next](https://searchengineland.com/google-merchant-center-next-advertisers-not-happy-444179.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-16\n - Excerpt: Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.\n- [Google Business Profile chat is gone and call history going away](https://searchengineland.com/google-business-profile-chat-is-gone-and-call-history-going-away-444199.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-16\n - Excerpt: This is just a reminder that Google has discontinued Google Business Profile chat yesterday and call history is going away.\n- [Survey: Search marketers less happy with their jobs vs. last year](https://searchengineland.com/search-marketing-job-satisfaction-2024-444121.md)\n - Published: 2024-07-18\n - Last Modified: 2024-07-16\n - Excerpt: Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land's Career and Salary survey finds.\n- [Survey: Search marketing gender pay gap is widening](https://searchengineland.com/search-marketing-gender-pay-gap-2024-444119.md)\n - Published: 2024-07-17\n - Last Modified: 2024-07-16\n - Excerpt: Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land's 2024 Salary and Career Survey.\n- [How to become a recommended solution provider on Google entity lists](https://searchengineland.com/recommended-solution-provider-google-entity-lists-444123.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-15\n - Excerpt: Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.\n- [How to start an SEO program from scratch in the AI age](https://searchengineland.com/start-seo-program-ai-age-444112.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-15\n - Excerpt: Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.\n- [20240716 SEL Brief](https://searchengineland.com/20240716-sel-brief-444168.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-15\n - Excerpt: Not available\n- [20240715 SEL Brief](https://searchengineland.com/20240715-sel-brief-443976.md)\n - Published: 2024-07-15\n - Last Modified: 2024-07-15\n - Excerpt: Not available\n- [How AI is reshaping the content creator industry](https://searchengineland.com/ai-reshaping-content-creator-industry-444154.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-15\n - Excerpt: Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.\n- [2024 Salary and Career survey: How much search marketers make](https://searchengineland.com/salary-career-survey-search-marketing-2024-444117.md)\n - Published: 2024-07-16\n - Last Modified: 2024-07-15\n - Excerpt: Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land's 2024 Salary and Career survey.\n- [Meta adds custom offers to Instagram ad CTAs](https://searchengineland.com/meta-custom-offers-instagram-ad-cta-444143.md)\n - Published: 2024-07-15\n - Last Modified: 2024-07-15\n - Excerpt: Meta's new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.\n- [The Google Maps pin scam: A new Google Business Profile threat](https://searchengineland.com/google-maps-pin-scam-threat-444109.md)\n - Published: 2024-07-15\n - Last Modified: 2024-07-15\n - Excerpt: Understand how this deceptive practice affects rankings and learn the safe way to correct your listing's location.\n- [Google AI Overviews only show for 7% of queries, a new low](https://searchengineland.com/google-ai-overviews-visibility-new-low-444048.md)\n - Published: 2024-07-11\n - Last Modified: 2024-07-15\n - Excerpt: Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.\n- [Meta unveils Event Coverage stats for advertisers](https://searchengineland.com/meta-event-coverage-stats-444114.md)\n - Published: 2024-07-15\n - Last Modified: 2024-07-15\n - Excerpt: Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.\n- [Content marketing and SEO: Creating an integrated SEO plan](https://searchengineland.com/content-marketing-seo-integrated-plan-444094.md)\n - Published: 2024-07-15\n - Last Modified: 2024-07-12\n - Excerpt: Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.\n- [The B2B releases I wish we’d gotten at Google Marketing Live](https://searchengineland.com/b2b-releases-wish-google-marketing-live-444091.md)\n - Published: 2024-07-15\n - Last Modified: 2024-07-12\n - Excerpt: What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.\n- [Amazon’s AI shopping assistant Rufus is live for all U.S. customers](https://searchengineland.com/amazon-rufus-live-444097.md)\n - Published: 2024-07-12\n - Last Modified: 2024-07-12\n - Excerpt: Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.\n- [Report: LinkedIn’s AI ad tool to launch globally this fall](https://searchengineland.com/linkedin-accelerate-global-launch-444083.md)\n - Published: 2024-07-12\n - Last Modified: 2024-07-12\n - Excerpt: Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.\n- [OpenAI is ‘going to build a search product’](https://searchengineland.com/openai-search-product-atlantic-444089.md)\n - Published: 2024-07-12\n - Last Modified: 2024-07-12\n - Excerpt: The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.\n- [Google Ads makes broad match default for new search campaigns](https://searchengineland.com/google-ads-broad-match-default-new-search-campaigns-444003.md)\n - Published: 2024-07-09\n - Last Modified: 2024-07-12\n - Excerpt: Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.\n- [20240711 SEL Brief](https://searchengineland.com/20240711-sel-brief-444051.md)\n - Published: 2024-07-11\n - Last Modified: 2024-07-11\n - Excerpt: Not available\n- [The rise of forums: Why Google prefers them and how to adapt](https://searchengineland.com/forums-google-adapt-444065.md)\n - Published: 2024-07-12\n - Last Modified: 2024-07-11\n - Excerpt: Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.\n- [How to remove court records from Google: 3 effective strategies](https://searchengineland.com/strategies-remove-court-records-google-444072.md)\n - Published: 2024-07-12\n - Last Modified: 2024-07-11\n - Excerpt: Protect your reputation from old court records appearing in Google searches. Learn ways to suppress unwanted legal information online.\n- [Hidden Google tool reveals GA4 and Google Ads discrepancies](https://searchengineland.com/ga4-google-ads-discrepancies-report-444074.md)\n - Published: 2024-07-11\n - Last Modified: 2024-07-11\n - Excerpt: Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.\n- [No deal: Alphabet won’t acquire HubSpot after all](https://searchengineland.com/alphabet-hubspot-no-deal-444075.md)\n - Published: 2024-07-11\n - Last Modified: 2024-07-11\n - Excerpt: On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say.\n- [Amazon expands ad offerings for non-Amazon sellers](https://searchengineland.com/amazon-expands-ad-offerings-non-amazon-sellers-444060.md)\n - Published: 2024-07-11\n - Last Modified: 2024-07-11\n - Excerpt: Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.\n- [Google Search Console now lets you set your shipping and return policies](https://searchengineland.com/google-search-console-now-lets-you-set-your-shipping-and-return-policies-444055.md)\n - Published: 2024-07-11\n - Last Modified: 2024-07-11\n - Excerpt: Search Console shipping and return settings take precedence over other methods, like structured data.\n- [Mastering SEO account management: The recipe for success](https://searchengineland.com/mastering-seo-account-management-444031.md)\n - Published: 2024-07-11\n - Last Modified: 2024-07-10\n - Excerpt: Learn to maintain a work-life balance while keeping clients happy and managing your SEO workload effectively.\n- [Amazon expands Sponsored TV ads to UK, mirroring U.S. success](https://searchengineland.com/amazon-expands-sponsored-tv-ads-uk-444043.md)\n - Published: 2024-07-10\n - Last Modified: 2024-07-10\n - Excerpt: Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising\n- [How to harness the power of data gathering for SEO](https://searchengineland.com/data-gathering-seo-444037.md)\n - Published: 2024-07-11\n - Last Modified: 2024-07-10\n - Excerpt: Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data.\n- [How AI is shaping the future of ecommerce advertising ](https://searchengineland.com/how-ai-is-shaping-the-future-of-ecommerce-advertising-443921.md)\n - Published: 2024-07-18\n - Last Modified: 2024-07-10\n - Excerpt: Use AI-powered solutions to drive personalization and boost sales and conversions.\n- [Target audiences precisely to maximize reach and reduce spend](https://searchengineland.com/target-audiences-precisely-to-maximize-reach-and-reduce-spend-444027.md)\n - Published: 2024-07-10\n - Last Modified: 2024-07-10\n - Excerpt: Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.\n- [TikTok ad spend growth slows amid ban talks](https://searchengineland.com/tiktoks-ad-spend-growth-slows-ban-444034.md)\n - Published: 2024-07-10\n - Last Modified: 2024-07-10\n - Excerpt: Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.\n- [Microsoft Ads releases AI-powered asset recommendation for video and display ads](https://searchengineland.com/microsoft-ads-releases-ai-powered-asset-recommendation-for-video-and-display-ads-443996.md)\n - Published: 2024-07-09\n - Last Modified: 2024-07-10\n - Excerpt: Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.\n- [20240710 SEL Brief](https://searchengineland.com/20240710-sel-brief-444019.md)\n - Published: 2024-07-10\n - Last Modified: 2024-07-09\n - Excerpt: Not available\n- [Internal linking for bloggers: 9 mistakes to fix immediately](https://searchengineland.com/internal-linking-blogger-mistakes-444009.md)\n - Published: 2024-07-10\n - Last Modified: 2024-07-09\n - Excerpt: Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today.\n- [What Google’s query matching update means for future PPC campaigns](https://searchengineland.com/google-query-matching-update-ppc-444000.md)\n - Published: 2024-07-10\n - Last Modified: 2024-07-09\n - Excerpt: Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve.\n- [Google pauses opioid painkiller policy update](https://searchengineland.com/google-pauses-policy-update-opioids-444007.md)\n - Published: 2024-07-09\n - Last Modified: 2024-07-09\n - Excerpt: Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.\n- [How white label link building services work in 2024](https://searchengineland.com/how-white-label-link-building-services-work-in-2024-443152.md)\n - Published: 2024-06-19\n - Last Modified: 2024-07-09\n - Excerpt: Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.\n- [Avoid customer journeys becoming a bad trip – be position-less](https://searchengineland.com/avoid-customer-journeys-becoming-a-bad-trip-be-position-less-443893.md)\n - Published: 2024-07-08\n - Last Modified: 2024-07-09\n - Excerpt: Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.\n- [Google Discover optimization: A complete guide](https://searchengineland.com/google-discover-optimization-a-complete-guide-439665.md)\n - Published: 2024-04-17\n - Last Modified: 2024-07-09\n - Excerpt: Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.\n- [TikTok SEO: The ultimate guide](https://searchengineland.com/tiktok-seo-the-ultimate-guide-439795.md)\n - Published: 2024-04-23\n - Last Modified: 2024-07-09\n - Excerpt: Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.\n- [LinkedIn advertising: A comprehensive guide](https://searchengineland.com/linkedin-advertising-a-comprehensive-guide-439831.md)\n - Published: 2024-04-24\n - Last Modified: 2024-07-09\n - Excerpt: Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.\n- [Knowledge base SEO: A comprehensive guide](https://searchengineland.com/knowledge-base-seo-guide-443074.md)\n - Published: 2024-06-11\n - Last Modified: 2024-07-09\n - Excerpt: Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.\n- [Search Engine Land’s Guide to Bing SEO](https://searchengineland.com/bing-46189.md)\n - Published: 2010-07-09\n - Last Modified: 2024-07-09\n - Excerpt: Not available\n- [The SEO’s guide to Google Search Console](https://searchengineland.com/google-search-console-seo-guide-443942.md)\n - Published: 2024-07-08\n - Last Modified: 2024-07-09\n - Excerpt: Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.\n- [Google launches tool to simplify Enhanced Conversions setup](https://searchengineland.com/google-launches-tool-to-simplify-enhanced-conversions-setup-443955.md)\n - Published: 2024-07-05\n - Last Modified: 2024-07-09\n - Excerpt: Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.\n- [20240709 SEL Brief](https://searchengineland.com/20240709-sel-brief-443972.md)\n - Published: 2024-07-09\n - Last Modified: 2024-07-08\n - Excerpt: Not available\n- [How to evolve your PPC measurement strategy for a privacy-first future](https://searchengineland.com/ppc-measurement-strategy-privacy-first-future-443975.md)\n - Published: 2024-07-09\n - Last Modified: 2024-07-08\n - Excerpt: Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.\n- [TikTok tightens teen ad targeting and boosts AI transparency](https://searchengineland.com/tiktok-teen-ad-targeting-ai-transparency-443986.md)\n - Published: 2024-07-08\n - Last Modified: 2024-07-08\n - Excerpt: TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.\n- [Google Ads unveils tCPA Insight Box for Demand Gen campaigns](https://searchengineland.com/google-ads-tcpa-insight-box-demand-gen-443988.md)\n - Published: 2024-07-08\n - Last Modified: 2024-07-08\n - Excerpt: Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.\n- [Google Ads shifts to Feed Labels for Shopping campaigns](https://searchengineland.com/google-ads-feed-labels-shopping-campaigns-443984.md)\n - Published: 2024-07-08\n - Last Modified: 2024-07-08\n - Excerpt: Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.\n- [Amazon’s ad practices and algorithms facing scrutiny in EU](https://searchengineland.com/amazon-ad-practices-algorithms-eu-443981.md)\n - Published: 2024-07-08\n - Last Modified: 2024-07-08\n - Excerpt: The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.\n- [Ad format preferences land in Google Demand Gen campaigns](https://searchengineland.com/ad-format-preferences-land-in-google-demand-gen-campaigns-440440.md)\n - Published: 2024-05-13\n - Last Modified: 2024-07-08\n - Excerpt: Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements.\n- [Link building + technical SEO + CRO = the perfect SEO strategy](https://searchengineland.com/link-building-technical-seo-cro-the-perfect-seo-strategy-443903.md)\n - Published: 2024-07-10\n - Last Modified: 2024-07-08\n - Excerpt: Discover how you can stay ahead when old strategies begin to fail.\n- [20240708 SEL Brief](https://searchengineland.com/20240708-sel-brief-443881.md)\n - Published: 2024-07-08\n - Last Modified: 2024-07-05\n - Excerpt: Not available\n- [Google Ads completes auto-migration of location extensions to assets](https://searchengineland.com/google-ads-auto-migration-location-extensions-assets-443917.md)\n - Published: 2024-07-03\n - Last Modified: 2024-07-05\n - Excerpt: The auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads.\n- [How to boost SEO decision-making with correlation analysis](https://searchengineland.com/seo-decision-making-correlation-analysis-443925.md)\n - Published: 2024-07-08\n - Last Modified: 2024-07-05\n - Excerpt: Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.\n- [Google streamlines product data management for merchants](https://searchengineland.com/google-streamlines-product-data-management-for-merchants-443923.md)\n - Published: 2024-07-05\n - Last Modified: 2024-07-05\n - Excerpt: Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.\n- [Meta’s ad attribution update gives clearer view of conversions](https://searchengineland.com/meta-ad-attribution-update-conversions-443913.md)\n - Published: 2024-07-03\n - Last Modified: 2024-07-03\n - Excerpt: Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.\n- [20240705 SEL Brief](https://searchengineland.com/20240705-sel-brief-443880.md)\n - Published: 2024-07-05\n - Last Modified: 2024-07-03\n - Excerpt: Not available\n- [How to get more of what you want in SEO](https://searchengineland.com/seo-want-get-443884.md)\n - Published: 2024-07-05\n - Last Modified: 2024-07-03\n - Excerpt: Get more SEO buy-in and budget by aligning with company goals, telling compelling stories and improving your communication skills.\n- [Google launches Merchant API Beta with new features](https://searchengineland.com/google-merchant-api-beta-443901.md)\n - Published: 2024-07-03\n - Last Modified: 2024-07-03\n - Excerpt: This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.\n- [Google working on fixing latency issues with the Search Performance reports](https://searchengineland.com/google-working-on-fixing-latency-issues-with-the-search-performance-reports-443857.md)\n - Published: 2024-07-02\n - Last Modified: 2024-07-03\n - Excerpt: The reports within Search Console are now delayed by over 52 hours.\n- [Google Ads unveils major updates to search query matching](https://searchengineland.com/google-ads-updates-search-query-matching-443671.md)\n - Published: 2024-06-26\n - Last Modified: 2024-07-03\n - Excerpt: The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.\n- [Google announces new Display & Video 360 features](https://searchengineland.com/google-new-display-video-360-features-443891.md)\n - Published: 2024-07-03\n - Last Modified: 2024-07-03\n - Excerpt: Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.\n- [20240703 SEL Brief](https://searchengineland.com/20240703-sel-brief-443879.md)\n - Published: 2024-07-03\n - Last Modified: 2024-07-02\n - Excerpt: Not available\n- [How to build a high-performing paid search team](https://searchengineland.com/build-high-performing-paid-search-team-443861.md)\n - Published: 2024-07-03\n - Last Modified: 2024-07-02\n - Excerpt: Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.\n- [12 SEO metrics to add to your digital PR measurement program](https://searchengineland.com/seo-metrics-digital-pr-measurement-440491.md)\n - Published: 2024-07-03\n - Last Modified: 2024-07-02\n - Excerpt: Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.\n- [Nearly 60% of Google searches end without a click in 2024](https://searchengineland.com/google-search-zero-click-study-2024-443869.md)\n - Published: 2024-07-02\n - Last Modified: 2024-07-02\n - Excerpt: Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.\n- [Google tightens disclosure rules for synthetic content in political ads](https://searchengineland.com/google-disclosure-rules-synthetic-content-political-ads-443868.md)\n - Published: 2024-07-02\n - Last Modified: 2024-07-02\n - Excerpt: Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.\n- [Google expands definition of U.S. Election ads](https://searchengineland.com/google-us-election-ads-update-443855.md)\n - Published: 2024-07-02\n - Last Modified: 2024-07-02\n - Excerpt: Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.\n- [Google expands conversion tracking for Merchant Center](https://searchengineland.com/google-expands-conversion-tracking-for-merchant-center-443851.md)\n - Published: 2024-07-01\n - Last Modified: 2024-07-01\n - Excerpt: Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights\n- [How to spot and avoid shady link building vendors](https://searchengineland.com/avoid-shady-link-building-vendors-443805.md)\n - Published: 2024-07-02\n - Last Modified: 2024-07-01\n - Excerpt: Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.\n- [20240702 SEL Brief](https://searchengineland.com/20240702-sel-brief-443713.md)\n - Published: 2024-07-02\n - Last Modified: 2024-07-01\n - Excerpt: Not available\n- [Why are so many affiliate sites losing organic traffic?](https://searchengineland.com/affiliate-sites-losing-organic-traffic-443792.md)\n - Published: 2024-07-02\n - Last Modified: 2024-07-01\n - Excerpt: Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide.\n- [Microsoft Advertising launches Property Center and expands Lodging Campaigns](https://searchengineland.com/microsoft-advertising-launches-property-center-and-expands-lodging-campaigns-443835.md)\n - Published: 2024-07-01\n - Last Modified: 2024-07-01\n - Excerpt: Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.\n- [Google expands Audience Signal Targeting to App campaigns](https://searchengineland.com/google-expands-audience-signal-targeting-to-app-campaigns-443837.md)\n - Published: 2024-07-01\n - Last Modified: 2024-07-01\n - Excerpt: This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.\n- [Steve Ganem, Product Director of Google Analytics, on GA4](https://searchengineland.com/steve-ganem-product-director-of-google-analytics-on-ga4-443706.md)\n - Published: 2024-07-01\n - Last Modified: 2024-07-01\n - Excerpt: We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.\n- [How to harness marketing data to support holistic business strategy](https://searchengineland.com/how-to-harness-marketing-data-to-support-holistic-business-strategy-443735.md)\n - Published: 2024-07-01\n - Last Modified: 2024-07-01\n - Excerpt: Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.\n- [Prompt injection added to Bing Webmaster Guidelines](https://searchengineland.com/prompt-injection-added-to-bing-webmaster-guidelines-443788.md)\n - Published: 2024-07-01\n - Last Modified: 2024-07-01\n - Excerpt: The addition of content to your webpages that attempts to perform prompt injection is against Bing's guidelines.\n- [20240701 SEL Brief](https://searchengineland.com/20240701-sel-brief-443427.md)\n - Published: 2024-07-01\n - Last Modified: 2024-06-28\n - Excerpt: Not available\n- [Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google](https://searchengineland.com/search-everywhere-optimization-443738.md)\n - Published: 2024-07-01\n - Last Modified: 2024-06-28\n - Excerpt: Learn about the \"new SEO\" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.\n- [Microsoft AI CEO: Web content is ‘freeware’](https://searchengineland.com/microsoft-web-content-freeware-443775.md)\n - Published: 2024-06-28\n - Last Modified: 2024-06-28\n - Excerpt: Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.\n- [Apple expands 30% fee on Facebook and Instagram ads globally](https://searchengineland.com/apple-fee-facebook-instagram-ads-443767.md)\n - Published: 2024-06-28\n - Last Modified: 2024-06-28\n - Excerpt: Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.\n- [Google expands Product Studio to new markets, adds features](https://searchengineland.com/google-product-studio-expands-markets-features-443753.md)\n - Published: 2024-06-28\n - Last Modified: 2024-06-28\n - Excerpt: Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.\n- [Report: Menu items, busier businesses may be Google local ranking signals](https://searchengineland.com/report-says-menu-items-and-busier-businesses-may-be-local-ranking-signals-on-google-443751.md)\n - Published: 2024-06-28\n - Last Modified: 2024-06-28\n - Excerpt: Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals.\n- [Google Colab for SEO: How to get started](https://searchengineland.com/google-colab-seo-get-started-443715.md)\n - Published: 2024-06-28\n - Last Modified: 2024-06-27\n - Excerpt: Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud.\n- [8 SEO concepts explained in business terms](https://searchengineland.com/seo-concepts-explained-business-terms-443708.md)\n - Published: 2024-06-28\n - Last Modified: 2024-06-27\n - Excerpt: Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand.\n- [20240628 SEL Brief](https://searchengineland.com/20240628-sel-brief-443714.md)\n - Published: 2024-06-28\n - Last Modified: 2024-06-27\n - Excerpt: Not available\n- [How to become exceptional at SEO](https://searchengineland.com/become-exceptional-seo-443317.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-27\n - Excerpt: Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional.\n- [Google Chrome mobile adds local places to Chrome Actions](https://searchengineland.com/google-chrome-mobile-adds-local-places-to-chrome-actions-443687.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-27\n - Excerpt: Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.\n- [Google June 2024 spam update done rolling out](https://searchengineland.com/google-june-2024-spam-update-done-rolling-out-443504.md)\n - Published: 2024-06-27\n - Last Modified: 2024-06-27\n - Excerpt: This spam update took 7 days to fully roll out and is now complete.\n- [Google dropping continuous scroll in search results](https://searchengineland.com/google-dropping-continuous-scroll-in-search-results-443529.md)\n - Published: 2024-06-25\n - Last Modified: 2024-06-27\n - Excerpt: Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.\n- [Reimagining search in the AI era: Insights from ex-Bing Search director](https://searchengineland.com/reimagining-search-ai-era-443674.md)\n - Published: 2024-06-27\n - Last Modified: 2024-06-27\n - Excerpt: Nobody notices when search engines work perfectly. but they notice when they don't – and more wisdom from Stefan Weitz.\n- [A guide to Google Ads for regulated and sensitive categories](https://searchengineland.com/google-ads-regulated-sensitive-categories-443659.md)\n - Published: 2024-06-27\n - Last Modified: 2024-06-26\n - Excerpt: Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.\n- [20240627 SEL Brief](https://searchengineland.com/20240627-sel-brief-443677.md)\n - Published: 2024-06-27\n - Last Modified: 2024-06-26\n - Excerpt: Not available\n- [Multinational SEO vs. multilingual SEO: What’s the difference?](https://searchengineland.com/multinational-seo-vs-multilingual-seo-443650.md)\n - Published: 2024-06-27\n - Last Modified: 2024-06-26\n - Excerpt: Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.\n- [Google testing AI Overviews with link cards at the top](https://searchengineland.com/google-testing-ai-overviews-with-link-cards-at-the-top-443696.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-26\n - Excerpt: This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.\n- [SMX Master Classes – Email marketing](https://searchengineland.com/email-marketing-436179.md)\n - Published: 2024-01-02\n - Last Modified: 2024-06-26\n - Excerpt: Not available\n- [Periodic Table of SEO Elements](https://searchengineland.com/seotable-79306.md)\n - Published: 2024-02-01\n - Last Modified: 2024-06-26\n - Excerpt: Not available\n- [5 new features coming to Google Analytics 4](https://searchengineland.com/ga4-5-new-features-443682.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-26\n - Excerpt: GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.\n- [Social search and the future of brand engagement](https://searchengineland.com/social-search-brand-engagement-443241.md)\n - Published: 2024-06-17\n - Last Modified: 2024-06-26\n - Excerpt: See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.\n- [4 key actions for fostering customer loyalty](https://searchengineland.com/4-key-actions-for-fostering-customer-loyalty-443645.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-26\n - Excerpt: Loyalty is becoming increasingly valuable with 63% of consumers willing to pay more to shop with brands they are loyal to.\n- [How will generative AI impact website rankings and traffic?](https://searchengineland.com/generative-ai-impact-website-rankings-traffic-443624.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-25\n - Excerpt: Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.\n- [SEO implementation: A comprehensive guide](https://searchengineland.com/seo-implementation-framework-443595.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-25\n - Excerpt: Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.\n- [20240626 SEL Brief](https://searchengineland.com/20240626-sel-brief-443636.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-25\n - Excerpt: Not available\n- [Repurposing content: How to extend the life of your content assets](https://searchengineland.com/repurposing-content-assets-443562.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-25\n - Excerpt: Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.\n- [Google tightens AdSense consent rules for Swiss users](https://searchengineland.com/google-tightens-adsense-consent-rules-for-swiss-users-443631.md)\n - Published: 2024-06-26\n - Last Modified: 2024-06-25\n - Excerpt: Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.\n- [New tROAS Insight Box for shopping campaigns in Google Ads](https://searchengineland.com/troas-insight-box-shopping-campaigns-google-ads-443576.md)\n - Published: 2024-06-25\n - Last Modified: 2024-06-25\n - Excerpt: Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.\n- [Google turns off Universal Analytics July 1: What you need to know](https://searchengineland.com/google-turns-off-universal-analytics-july-1-what-you-need-to-know-443447.md)\n - Published: 2024-06-21\n - Last Modified: 2024-06-25\n - Excerpt: Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.\n- [Google Ads launches Cross-Media Reach Measurement for video campaigns](https://searchengineland.com/google-ads-cross-media-reach-measurement-443548.md)\n - Published: 2024-06-25\n - Last Modified: 2024-06-25\n - Excerpt: This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.\n- [Google automates lead credits for Local Services Ads](https://searchengineland.com/google-automates-lead-credits-local-services-ads-443468.md)\n - Published: 2024-06-24\n - Last Modified: 2024-06-25\n - Excerpt: Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.\n- [Google rolls out new shopping tools ahead of summer sales](https://searchengineland.com/google-rolls-out-new-shopping-tools-ahead-of-summer-sales-443538.md)\n - Published: 2024-06-24\n - Last Modified: 2024-06-24\n - Excerpt: Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.\n- [How to use the ‘perfect click’ to optimize for AI-assisted search results](https://searchengineland.com/perfect-click-optimize-ai-assisted-search-results-443472.md)\n - Published: 2024-06-25\n - Last Modified: 2024-06-24\n - Excerpt: Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.\n- [20240625 SEL Brief](https://searchengineland.com/20240625-sel-brief-443527.md)\n - Published: 2024-06-25\n - Last Modified: 2024-06-24\n - Excerpt: Not available\n- [20240624 SEL Brief](https://searchengineland.com/20240624-sel-brief-443311.md)\n - Published: 2024-06-24\n - Last Modified: 2024-06-24\n - Excerpt: Not available\n- [Google AI Overviews are an evolution, not a revolution](https://searchengineland.com/google-ai-overviews-evolution-revolution-443454.md)\n - Published: 2024-06-25\n - Last Modified: 2024-06-24\n - Excerpt: Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.\n- [Google tightens EU consent rules for Customer Match ads](https://searchengineland.com/google-eu-consent-rules-customer-match-ads-443491.md)\n - Published: 2024-06-24\n - Last Modified: 2024-06-24\n - Excerpt: The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.\n- [7 LinkedIn Ad settings and tactics you didn’t know you needed](https://searchengineland.com/linkedin-ad-settings-tactics-new-443465.md)\n - Published: 2024-06-25\n - Last Modified: 2024-06-24\n - Excerpt: LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.\n- [Yelp adds 8 searchable accessibility business attributes](https://searchengineland.com/yelp-searchable-accessibility-business-attributes-443479.md)\n - Published: 2024-06-25\n - Last Modified: 2024-06-24\n - Excerpt: Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.\n- [Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond](https://searchengineland.com/google-algorithm-updates-2021-in-review-core-updates-product-reviews-page-experience-and-beyond-378017.md)\n - Published: 2021-12-28\n - Last Modified: 2024-06-24\n - Excerpt: Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.\n- [Microsoft Advertising brings cash back incentives to ads](https://searchengineland.com/microsoft-advertising-brings-cash-back-incentives-to-ads-383898.md)\n - Published: 2022-04-29\n - Last Modified: 2024-06-24\n - Excerpt: The company announced several inventive new features during its Elevate 2022 event.\n- [Thanks for joining the Search Engine Land community!](https://searchengineland.com/thanks-for-joining-the-search-engine-land-community-434418.md)\n - Published: 2023-11-08\n - Last Modified: 2024-06-24\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 26, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-26-2009-19777.md)\n - Published: 2009-05-26\n - Last Modified: 2024-06-24\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 21, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-21-2009-19658.md)\n - Published: 2009-05-21\n - Last Modified: 2024-06-24\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 22, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-22-2009-19720.md)\n - Published: 2009-05-22\n - Last Modified: 2024-06-24\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 20, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-20-2009-19600.md)\n - Published: 2009-05-20\n - Last Modified: 2024-06-24\n - Excerpt: Not available\n- [Accurate tracking data: The key to optimal ad performance](https://searchengineland.com/accurate-tracking-data-optimal-ad-performance-443418.md)\n - Published: 2024-06-24\n - Last Modified: 2024-06-21\n - Excerpt: Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.\n- [Can AI perform technical SEO analysis effectively?](https://searchengineland.com/ai-technical-seo-analysis-443431.md)\n - Published: 2024-06-24\n - Last Modified: 2024-06-21\n - Excerpt: Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.\n- [Reddit: Your new online reputation challenge](https://searchengineland.com/reddit-online-reputation-challenge-443441.md)\n - Published: 2024-06-24\n - Last Modified: 2024-06-21\n - Excerpt: After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?\n- [Google Search resolves indexing bug that lasted several hours](https://searchengineland.com/google-search-bug-with-indexing-over-the-past-several-hours-443407.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-21\n - Excerpt: The issue affected indexing in Google Search and impacted new content published across both large and small publishers.\n- [Google ties in Local Services Ads advertisers to Maps app](https://searchengineland.com/google-local-services-ads-maps-443396.md)\n - Published: 2024-06-21\n - Last Modified: 2024-06-21\n - Excerpt: Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.\n- [Google AI Overviews showing less often, with less Reddit, data shows](https://searchengineland.com/google-ai-overviews-analyses-443392.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-21\n - Excerpt: Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.\n- [Google unleashes June 2024 spam update](https://searchengineland.com/google-unleashes-june-2024-spam-update-443374.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-21\n - Excerpt: This update will take about a week to roll out.\n- [How to create shareable, link-worthy content in the AI era](https://searchengineland.com/shareable-link-worthy-content-ai-era-443361.md)\n - Published: 2024-06-21\n - Last Modified: 2024-06-20\n - Excerpt: Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites.\n- [5 ways to align PPC campaigns with business objectives](https://searchengineland.com/align-ppc-campaigns-business-objectives-443366.md)\n - Published: 2024-06-21\n - Last Modified: 2024-06-20\n - Excerpt: How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance.\n- [Amazon Ads in 2024: Maximizing Sponsored Brands campaigns](https://searchengineland.com/amazon-ads-maximizing-sponsored-brands-campaigns-443389.md)\n - Published: 2024-06-21\n - Last Modified: 2024-06-20\n - Excerpt: Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.\n- [20240621 SEL Brief](https://searchengineland.com/20240621-sel-brief-443395.md)\n - Published: 2024-06-21\n - Last Modified: 2024-06-20\n - Excerpt: Not available\n- [Understanding link velocity: Truths and myths](https://searchengineland.com/understanding-link-velocity-truths-and-myths-442673.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-20\n - Excerpt: Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.\n- [Negative keywords in paid search: 6 strategies for effective implementation](https://searchengineland.com/negative-keywords-paid-search-strategies-438960.md)\n - Published: 2024-04-03\n - Last Modified: 2024-06-20\n - Excerpt: Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.\n- [Google streamlining YouTube, Display ad content controls](https://searchengineland.com/google-streamlining-youtube-display-ad-content-controls-443358.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-20\n - Excerpt: Google is removing several content label exclusions for YouTube and restricting some filters to the account level.\n- [Display & Video 360 instant reports coming to Bid Manager API](https://searchengineland.com/display-video-360-instant-reports-bid-manager-api-443356.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-20\n - Excerpt: Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.\n- [What to do if you lose your SEO job: The emergency handbook](https://searchengineland.com/lost-seo-job-emergency-handbook-443132.md)\n - Published: 2024-06-13\n - Last Modified: 2024-06-20\n - Excerpt: Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.\n- [Impact of the Google September 2023 helpful content was big for the SEO industry](https://searchengineland.com/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751.md)\n - Published: 2023-10-03\n - Last Modified: 2024-06-19\n - Excerpt: Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update.\n- [Beyond personalization: Mastering the win-win](https://searchengineland.com/beyond-personalization-mastering-the-win-win-443355.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-18\n - Excerpt: Successful brands approach personalization as a reciprocal exchange to build stronger connections, drive business growth, and enrich the lives of customers, no matter their age.\n- [14 proven strategies to enhance your website’s SEO](https://searchengineland.com/14-proven-strategies-to-enhance-your-websites-seo-443339.md)\n - Published: 2024-06-18\n - Last Modified: 2024-06-18\n - Excerpt: Maximize your website visibility and traffic and stay ahead of the competition with these future-proof SEO strategies.\n- [20240620 SEL Brief](https://searchengineland.com/20240620-sel-brief-443213.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-18\n - Excerpt: Not available\n- [20240619 SEL Brief](https://searchengineland.com/20240619-sel-brief-443336.md)\n - Published: 2024-06-19\n - Last Modified: 2024-06-18\n - Excerpt: Not available\n- [4 pillars of an effective enterprise AI strategy](https://searchengineland.com/effective-enterprise-ai-strategy-pillars-443325.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-18\n - Excerpt: Learn how to build a strong AI roadmap by assessing your organization's AI readiness and focusing on these key elements.\n- [Key ad platform updates of 2024 (so far): A B2B marketer’s review](https://searchengineland.com/ad-platform-updates-2024-b2b-443307.md)\n - Published: 2024-06-20\n - Last Modified: 2024-06-18\n - Excerpt: Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.\n- [Reddit unveils new Conversation Ads](https://searchengineland.com/reddit-unveils-conversation-ads-443281.md)\n - Published: 2024-06-17\n - Last Modified: 2024-06-18\n - Excerpt: Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.\n- [Google’s Display & Video 360 API gets two new updates](https://searchengineland.com/google-display-video-360-api-updates-443306.md)\n - Published: 2024-06-18\n - Last Modified: 2024-06-18\n - Excerpt: The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.\n- [Meta unveils AI chatbots and business messaging tools ](https://searchengineland.com/meta-ai-chatbots-business-messaging-tools-443298.md)\n - Published: 2024-06-18\n - Last Modified: 2024-06-18\n - Excerpt: Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.\n- [Instacart expands shoppable ads to YouTube](https://searchengineland.com/instacart-expands-shoppable-ads-to-youtube-443286.md)\n - Published: 2024-06-18\n - Last Modified: 2024-06-18\n - Excerpt: Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.\n- [7 tips for conducting Google Ads audits](https://searchengineland.com/7-tips-for-conducting-google-ads-audits-443263.md)\n - Published: 2024-06-18\n - Last Modified: 2024-06-17\n - Excerpt: Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.\n- [SEO pros and cons of HubSpot vs. WordPress vs. Webflow](https://searchengineland.com/seo-pros-cons-hubspot-wordpress-webflow-443261.md)\n - Published: 2024-06-18\n - Last Modified: 2024-06-17\n - Excerpt: Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.\n- [20240618 SEL Brief](https://searchengineland.com/20240618-sel-brief-443288.md)\n - Published: 2024-06-18\n - Last Modified: 2024-06-17\n - Excerpt: Not available\n- [How Google and Meta could disrupt travel discovery with AI](https://searchengineland.com/google-meta-travel-discovery-ai-443270.md)\n - Published: 2024-06-18\n - Last Modified: 2024-06-17\n - Excerpt: Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.\n- [Google’s $2.3 million check secures bench trial in adtech antitrust case](https://searchengineland.com/google-bench-trial-adtech-antitrust-case-443274.md)\n - Published: 2024-06-17\n - Last Modified: 2024-06-17\n - Excerpt: After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.\n- [Google streamlines product listings via website crawl](https://searchengineland.com/google-product-listings-website-crawl-443243.md)\n - Published: 2024-06-14\n - Last Modified: 2024-06-17\n - Excerpt: Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds.\n- [SCAMPER your way to better SEO and content marketing ideas](https://searchengineland.com/scamper-seo-content-marketing-ideas-443248.md)\n - Published: 2024-06-17\n - Last Modified: 2024-06-14\n - Excerpt: A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).\n- [20240617 SEL Brief](https://searchengineland.com/20240617-sel-brief-443180.md)\n - Published: 2024-06-17\n - Last Modified: 2024-06-14\n - Excerpt: Not available\n- [Pinterest launches AI ad tools](https://searchengineland.com/pinterest-launches-ai-ad-tools-443232.md)\n - Published: 2024-06-14\n - Last Modified: 2024-06-14\n - Excerpt: Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.\n- [Head of Google Search: AI mistakes won’t prevent progress](https://searchengineland.com/google-search-ai-mistakes-progress-443228.md)\n - Published: 2024-06-14\n - Last Modified: 2024-06-14\n - Excerpt: Google won't hold back AI Search features because of 'occasional problems,' according to Liz Reid.\n- [20240614 SEL Brief](https://searchengineland.com/20240614-sel-brief-443178.md)\n - Published: 2024-06-14\n - Last Modified: 2024-06-13\n - Excerpt: Not available\n- [Why video is key to building brand identity and engagement](https://searchengineland.com/why-video-is-key-to-building-brand-identity-and-engagement-443201.md)\n - Published: 2024-06-14\n - Last Modified: 2024-06-13\n - Excerpt: Learn the value of building your brand through video, with tips on content types, production strategies and more.\n- [Agile SEO: A playbook for online brand management](https://searchengineland.com/agile-seo-a-playbook-for-online-brand-management-443171.md)\n - Published: 2024-06-14\n - Last Modified: 2024-06-13\n - Excerpt: Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.\n- [Google Analytics fixes paid search attribution](https://searchengineland.com/google-analytics-fixes-paid-search-attribution-443208.md)\n - Published: 2024-06-13\n - Last Modified: 2024-06-13\n - Excerpt: An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.\n- [YouTube embeds ads into videos to beat ad blockers](https://searchengineland.com/youtube-embeds-ads-videos-ad-blockers-443187.md)\n - Published: 2024-06-13\n - Last Modified: 2024-06-13\n - Excerpt: Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.\n- [PPC client kickoff: Strategies for a successful first encounter](https://searchengineland.com/ppc-client-kickoff-strategies-443141.md)\n - Published: 2024-06-13\n - Last Modified: 2024-06-13\n - Excerpt: Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.\n- [AI analysis of 8,000 top YouTube Ads reveals key trends for brands](https://searchengineland.com/youtube-ads-ai-analysis-trends-brands-443177.md)\n - Published: 2024-06-13\n - Last Modified: 2024-06-13\n - Excerpt: These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.\n- [Reddit adds third-party verification for advertisers](https://searchengineland.com/reddit-ias-443172.md)\n - Published: 2024-06-13\n - Last Modified: 2024-06-13\n - Excerpt: This partnership with ad measurement firm Integral Ad Science (IAS) will give advertisers third-party validation for campaign delivery.\n- [Google’s auto-pause for idle keywords: overreach or overdue?](https://searchengineland.com/googles-auto-pause-idle-keywords-impact-study-443162.md)\n - Published: 2024-06-12\n - Last Modified: 2024-06-12\n - Excerpt: Google's plan to automatically pause keywords in advertisers' accounts after 13 months of no engagement has been met with mixed reactions.\n- [20240613 SEL Brief](https://searchengineland.com/20240613-sel-brief-443163.md)\n - Published: 2024-06-13\n - Last Modified: 2024-06-12\n - Excerpt: Not available\n- [The path to personalization: A roadmap for marketers](https://searchengineland.com/the-path-to-personalization-a-roadmap-for-marketers-443146.md)\n - Published: 2024-06-11\n - Last Modified: 2024-06-11\n - Excerpt: There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?\n- [20240612 SEL Brief](https://searchengineland.com/20240612-sel-brief-443144.md)\n - Published: 2024-06-12\n - Last Modified: 2024-06-11\n - Excerpt: Not available\n- [How to use Performance Max for any type of business](https://searchengineland.com/performance-max-business-type-443122.md)\n - Published: 2024-06-12\n - Last Modified: 2024-06-11\n - Excerpt: Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses.\n- [Beware of anti-SEO studies that misguide your marketing strategy](https://searchengineland.com/beware-of-anti-seo-studies-that-misguide-your-marketing-strategy-443111.md)\n - Published: 2024-06-12\n - Last Modified: 2024-06-11\n - Excerpt: Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.\n- [Google Search now supports return policy markup at the organization-level](https://searchengineland.com/google-search-now-supports-return-policy-markup-at-the-organization-level-443127.md)\n - Published: 2024-06-11\n - Last Modified: 2024-06-11\n - Excerpt: A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.\n- [Google Ad Manager updates give publishers more creative controls](https://searchengineland.com/google-ad-manager-direct-sales-control-443102.md)\n - Published: 2024-06-11\n - Last Modified: 2024-06-10\n - Excerpt: Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.\n- [Google launches Google TV advertising network](https://searchengineland.com/google-tv-network-launch-443106.md)\n - Published: 2024-06-11\n - Last Modified: 2024-06-10\n - Excerpt: The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.\n- [10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced](https://searchengineland.com/aaron-levy-search-marketing-takeaways-smx-advanced-443099.md)\n - Published: 2024-06-12\n - Last Modified: 2024-06-10\n - Excerpt: Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.\n- [3 PPC KPIs to track and measure success](https://searchengineland.com/ppc-kpis-track-measure-success-443072.md)\n - Published: 2024-06-11\n - Last Modified: 2024-06-10\n - Excerpt: Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.\n- [LinkedIn drops user targeting based on Groups data](https://searchengineland.com/linkedin-groups-user-targeting-443094.md)\n - Published: 2024-06-11\n - Last Modified: 2024-06-10\n - Excerpt: LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU's Digital Services Act.\n- [Google Ads rolls out new design to all markets on Aug. 30](https://searchengineland.com/google-ads-new-design-launching-august-443067.md)\n - Published: 2024-06-10\n - Last Modified: 2024-06-10\n - Excerpt: Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.\n- [20240611 SEL Brief](https://searchengineland.com/20240611-sel-brief-443098.md)\n - Published: 2024-06-11\n - Last Modified: 2024-06-10\n - Excerpt: Not available\n- [Google to struggling sites: Focus on your audience, content quality](https://searchengineland.com/google-focus-audience-content-quality-443093.md)\n - Published: 2024-06-10\n - Last Modified: 2024-06-10\n - Excerpt: Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.\n- [Google Search Console Performance report adds merchant listings to images report](https://searchengineland.com/google-search-console-performance-report-adds-merchant-listings-to-images-report-443090.md)\n - Published: 2024-06-10\n - Last Modified: 2024-06-10\n - Excerpt: Google now will show the merchant listing performance within the Google Search Image tab in Search Console data.\n- [5 reasons why your content isn’t working and how to create helpful content Google wants to rank](https://searchengineland.com/why-content-isnt-working-create-helpful-content-google-rank-443035.md)\n - Published: 2024-06-10\n - Last Modified: 2024-06-07\n - Excerpt: Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards.\n- [20240610 SEL Brief](https://searchengineland.com/20240610-sel-brief-442942.md)\n - Published: 2024-06-10\n - Last Modified: 2024-06-07\n - Excerpt: Not available\n- [Google Ads API v17 released with new features, changes](https://searchengineland.com/google-ads-api-v17-443054.md)\n - Published: 2024-06-07\n - Last Modified: 2024-06-07\n - Excerpt: Google Ads API v17 comes with new features and changes that impact resource usage policies, batch processing, reporting capabilities and more.\n- [Driving traffic to gated content and paywalled sites: SEO tips + examples](https://searchengineland.com/gated-content-paywalled-sites-seo-tips-examples-443046.md)\n - Published: 2024-06-10\n - Last Modified: 2024-06-07\n - Excerpt: Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.\n- [Google launches Accelerate with Google resource hub for advertisers](https://searchengineland.com/accelerate-with-google-launch-443029.md)\n - Published: 2024-06-07\n - Last Modified: 2024-06-07\n - Excerpt: Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.\n- [How to win Black Friday and Cyber Monday in 2024](https://searchengineland.com/how-to-win-black-friday-and-cyber-monday-in-2024-443032.md)\n - Published: 2024-06-17\n - Last Modified: 2024-06-06\n - Excerpt: Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.\n- [20240607 SEL Brief](https://searchengineland.com/20240607-sel-brief-443025.md)\n - Published: 2024-06-07\n - Last Modified: 2024-06-06\n - Excerpt: Not available\n- [AI-generated content: The dangers of overreliance](https://searchengineland.com/ai-generated-content-overreliance-443016.md)\n - Published: 2024-06-07\n - Last Modified: 2024-06-06\n - Excerpt: Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.\n- [How to protect deep work time and retain focus as an SEO](https://searchengineland.com/deep-work-time-focus-seo-443021.md)\n - Published: 2024-06-07\n - Last Modified: 2024-06-06\n - Excerpt: Learn how to make the most of your peak productivity hours by eliminating distractions, creating a focus-friendly environment and more.\n- [Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains](https://searchengineland.com/link-importance-google-top-10-study-443024.md)\n - Published: 2024-06-06\n - Last Modified: 2024-06-06\n - Excerpt: Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study\n- [Google Ads launches Brand Recommendations powered by AI](https://searchengineland.com/google-ads-brand-recommendations-443014.md)\n - Published: 2024-06-06\n - Last Modified: 2024-06-06\n - Excerpt: Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.\n- [5 local SEO insights from Google’s API documentation leak](https://searchengineland.com/local-seo-insights-google-api-documentation-leak-443006.md)\n - Published: 2024-06-06\n - Last Modified: 2024-06-06\n - Excerpt: Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more.\n- [How SEO moves forward with the Google Content Warehouse API leak](https://searchengineland.com/how-seo-moves-forward-google-leak-442749.md)\n - Published: 2024-05-30\n - Last Modified: 2024-06-06\n - Excerpt: Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.\n- [Microsoft Ads to allow Google conversion goal imports](https://searchengineland.com/microsoft-ads-google-conversion-goal-imports-443000.md)\n - Published: 2024-06-06\n - Last Modified: 2024-06-06\n - Excerpt: Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.\n- [Google AI Overviews, clicks and traffic impact: Unraveling the mystery](https://searchengineland.com/google-ai-overviews-clicks-traffic-impact-442508.md)\n - Published: 2024-05-23\n - Last Modified: 2024-06-06\n - Excerpt: What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.\n- [How the Google leak confirms the significance of author and publisher entities in SEO](https://searchengineland.com/google-leak-author-publisher-entities-seo-442963.md)\n - Published: 2024-06-06\n - Last Modified: 2024-06-05\n - Excerpt: This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.\n- [20240606 SEL Brief](https://searchengineland.com/20240606-sel-brief-442996.md)\n - Published: 2024-06-06\n - Last Modified: 2024-06-05\n - Excerpt: Not available\n- [Generative AI’s role in shaping the future of advertising](https://searchengineland.com/generative-ai-role-advertising-future-442955.md)\n - Published: 2024-06-06\n - Last Modified: 2024-06-05\n - Excerpt: Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.\n- [6 SEO tactics for home service companies](https://searchengineland.com/seo-tactics-home-service-companies-442986.md)\n - Published: 2024-06-06\n - Last Modified: 2024-06-05\n - Excerpt: Boost your home services company's online visibility with niche-specific tactics, such as cost pages, calculators and more.\n- [Google sued by publishers over alleged pirate textbook promotion](https://searchengineland.com/google-sued-publishers-alleged-pirate-textbook-promotion-442982.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-05\n - Excerpt: This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.\n- [Google Ads inviting some advertisers to join Advisors Community](https://searchengineland.com/google-ads-advisors-community-invites-442978.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-05\n - Excerpt: Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys.\n- [Google must face $17 billion UK ad tech lawsuit](https://searchengineland.com/google-must-face-17-billion-uk-ad-tech-lawsuit-442976.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-05\n - Excerpt: The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.\n- [OpenAI’s growing list of partnerships](https://searchengineland.com/openais-growing-list-of-partnerships-442974.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-05\n - Excerpt: Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.\n- [Survey: 54% of people look through more search results vs. 5 years ago](https://searchengineland.com/search-engine-experience-results-ads-survey-442943.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-05\n - Excerpt: What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.\n- [LinkedIn expands video ads, AI tools to help B2B marketers](https://searchengineland.com/linkedin-wire-program-accelerate-expands-442944.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-04\n - Excerpt: LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.\n- [Cut through inbox clutter with personalized, high-impact email](https://searchengineland.com/cut-through-inbox-clutter-with-personalized-high-impact-email-442949.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-04\n - Excerpt: As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.\n- [20240605 SEL Brief](https://searchengineland.com/20240605-sel-brief-442937.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-04\n - Excerpt: Not available\n- [Perplexity Pages showing in Google AI Overviews, featured snippets](https://searchengineland.com/perplexity-pages-showing-in-google-ai-overviews-featured-snippets-442936.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-04\n - Excerpt: You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.\n- [Google Search fixes issues with Site names not appearing for internal pages](https://searchengineland.com/google-search-fixes-issues-with-site-names-not-appearing-for-internal-pages-442933.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-04\n - Excerpt: This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.\n- [Why paid search marketers need a growth mindset](https://searchengineland.com/paid-search-marketers-growth-mindset-442903.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-04\n - Excerpt: Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.\n- [5 ways advertisers can prepare for Google’s AI Overviews](https://searchengineland.com/advertisers-prepare-google-ai-overviews-442901.md)\n - Published: 2024-06-05\n - Last Modified: 2024-06-04\n - Excerpt: With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.\n- [Google’s documentation leak: 12 big takeaways for link builders and digital PRs](https://searchengineland.com/links-digital-pr-key-takeaways-google-documentation-leak-442905.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-04\n - Excerpt: Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.\n- [Google’s link reporting tool is now fixed](https://searchengineland.com/googles-link-reporting-tool-is-now-fixed-442893.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-04\n - Excerpt: Last week there was a bug with the Google Search Console report.\n- [Microsoft moves Smart Shopping to Performance Max](https://searchengineland.com/microsoft-moves-smart-shopping-to-performance-max-442888.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-03\n - Excerpt: Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.\n- [Microsoft Copilot expands AI power to Display Ads](https://searchengineland.com/microsoft-copilot-expands-ai-power-to-display-ads-442885.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-03\n - Excerpt: Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.\n- [Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor](https://searchengineland.com/microsoft-video-ctv-ads-including-netflix-inventory-advertising-editor-442882.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-03\n - Excerpt: Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.\n- [20240604 SEL Brief](https://searchengineland.com/20240604-sel-brief-442712.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-03\n - Excerpt: Not available\n- [4 Performance Max segmentation strategies and how to leverage them](https://searchengineland.com/performance-max-segmentation-strategies-442868.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-03\n - Excerpt: Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.\n- [Rethinking your keyword strategy: Why optimizing for search intent matters](https://searchengineland.com/rethinking-keyword-strategy-optimize-search-intent-442864.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-03\n - Excerpt: Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.\n- [Incrementality testing in advertising: Who are the winners and losers?](https://searchengineland.com/incrementality-testing-advertising-winners-losers-442852.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-03\n - Excerpt: Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.\n- [Instagram tests unskippable video ads in main feed](https://searchengineland.com/instagram-unskippable-video-ads-feed-test-442856.md)\n - Published: 2024-06-03\n - Last Modified: 2024-06-03\n - Excerpt: Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.\n- [Google won’t index sites that do not work on mobile devices after July 5](https://searchengineland.com/google-wont-index-sites-that-do-not-work-on-mobile-devices-after-july-5th-442851.md)\n - Published: 2024-06-03\n - Last Modified: 2024-06-03\n - Excerpt: if your website is not accessible using a mobile device, then Google will no longer index it and rank it.\n- [Google AI Overviews visibility drops, only shows for 15% of queries](https://searchengineland.com/google-ai-overviews-visibility-drops-15-percent-queries-442850.md)\n - Published: 2024-06-04\n - Last Modified: 2024-06-03\n - Excerpt: Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.\n- [Brave launches Search Ads](https://searchengineland.com/brave-launches-search-ads-442845.md)\n - Published: 2024-06-01\n - Last Modified: 2024-06-01\n - Excerpt: Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.\n- [An SEO’s guide to redirects](https://searchengineland.com/redirects-seo-guide-442811.md)\n - Published: 2024-06-03\n - Last Modified: 2024-06-01\n - Excerpt: Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.\n- [20240603 SEL Brief](https://searchengineland.com/20240603-sel-brief-442702.md)\n - Published: 2024-06-03\n - Last Modified: 2024-05-31\n - Excerpt: Not available\n- [How to extract GBP review insights to boost local SEO visibility](https://searchengineland.com/extract-gbp-review-insights-boost-local-seo-visibility-442825.md)\n - Published: 2024-06-03\n - Last Modified: 2024-05-31\n - Excerpt: Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews.\n- [Google restores News and Discover after widespread disruption](https://searchengineland.com/google-news-and-discover-not-loading-for-many-searchers-442804.md)\n - Published: 2024-05-31\n - Last Modified: 2024-05-31\n - Excerpt: Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic.\n- [LinkedIn shrinks link previews for organic posts](https://searchengineland.com/linkedin-shrinks-link-previews-organic-posts-442819.md)\n - Published: 2024-05-31\n - Last Modified: 2024-05-31\n - Excerpt: Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.\n- [Google to honor new privacy laws and user opt-outs](https://searchengineland.com/google-to-honor-new-privacy-laws-and-user-opt-outs-442817.md)\n - Published: 2024-05-31\n - Last Modified: 2024-05-31\n - Excerpt: Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.\n- [TikTok debuts AI-powered ad automation tools](https://searchengineland.com/tiktok-debuts-ai-powered-ad-automation-tools-442510.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-31\n - Excerpt: The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.\n- [Google Search Console link report may be broken today](https://searchengineland.com/google-search-console-link-report-may-be-broken-today-442736.md)\n - Published: 2024-05-30\n - Last Modified: 2024-05-30\n - Excerpt: Many are noticing huge declines in the number of links reported in the link report within the Google tool.\n- [Google explains how it is improving its AI Overviews](https://searchengineland.com/google-explains-how-it-is-improving-its-ai-overviews-442800.md)\n - Published: 2024-05-30\n - Last Modified: 2024-05-30\n - Excerpt: Google said only one in every 7 million unique queries resulted in a Google policy violation.\n- [Google responds to leak: Documentation lacks context](https://searchengineland.com/google-responds-to-leak-documentation-lacks-context-442705.md)\n - Published: 2024-05-29\n - Last Modified: 2024-05-30\n - Excerpt: Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.\n- [Unpacking Google’s massive search documentation leak](https://searchengineland.com/unpacking-googles-massive-search-documentation-leak-442716.md)\n - Published: 2024-05-30\n - Last Modified: 2024-05-30\n - Excerpt: This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.\n- [Lead gen vs. ecommerce: How to tailor your PPC strategies for success](https://searchengineland.com/lead-gen-ecommerce-ppc-strategies-442731.md)\n - Published: 2024-05-31\n - Last Modified: 2024-05-30\n - Excerpt: Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.\n- [20240531 SEL Brief](https://searchengineland.com/20240531-sel-brief-442786.md)\n - Published: 2024-05-31\n - Last Modified: 2024-05-30\n - Excerpt: Not available\n- [4 key SEO lessons to avoid site launch disasters](https://searchengineland.com/seo-lessons-avoid-site-launch-disasters-442779.md)\n - Published: 2024-05-31\n - Last Modified: 2024-05-30\n - Excerpt: Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more.\n- [PayPal launching ad network fueled by user purchase data](https://searchengineland.com/paypal-launching-ad-network-442682.md)\n - Published: 2024-05-29\n - Last Modified: 2024-05-30\n - Excerpt: PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users.\n- [Google adds opt-in for Video Enhancements for ads](https://searchengineland.com/google-adds-opt-in-for-video-enhancements-for-ads-442740.md)\n - Published: 2024-05-30\n - Last Modified: 2024-05-30\n - Excerpt: You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats.\n- [20240530 SEL Brief](https://searchengineland.com/20240530-sel-brief-442703.md)\n - Published: 2024-05-30\n - Last Modified: 2024-05-29\n - Excerpt: Not available\n- [Google Search Console reporting error for product snippets](https://searchengineland.com/google-search-console-reporting-error-for-product-snippets-442708.md)\n - Published: 2024-05-29\n - Last Modified: 2024-05-29\n - Excerpt: You may have noticed a spike in impressions and clicks between May 15 to May 27 - it was a bug.\n- [6 guiding principles to leverage AI for SEO content production](https://searchengineland.com/ai-seo-content-production-guiding-principles-442684.md)\n - Published: 2024-05-30\n - Last Modified: 2024-05-29\n - Excerpt: AI can be a helpful tool for search-driven content production, but without these guiding principles, you might not see results.\n- [4 ways to check your website’s Google consent mode setup](https://searchengineland.com/check-google-consent-mode-setup-442693.md)\n - Published: 2024-05-30\n - Last Modified: 2024-05-29\n - Excerpt: Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.\n- [How to create and configure custom dimensions in GA4](https://searchengineland.com/google-analytics-4-create-configure-custom-dimensions-442637.md)\n - Published: 2024-05-29\n - Last Modified: 2024-05-29\n - Excerpt: Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager.\n- [The myth of manufacturing author E-E-A-T](https://searchengineland.com/myth-manufacturing-author-e-e-a-t-440675.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-29\n - Excerpt: Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.\n- [A guide to ad variations in Google Ads](https://searchengineland.com/google-ads-ad-variations-guide-442620.md)\n - Published: 2024-05-29\n - Last Modified: 2024-05-28\n - Excerpt: Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run.\n- [20240529 SEL Brief](https://searchengineland.com/20240529-sel-brief-442671.md)\n - Published: 2024-05-29\n - Last Modified: 2024-05-28\n - Excerpt: Not available\n- [Google Business Profile chat and call history going away](https://searchengineland.com/google-business-profile-chat-and-call-history-going-away-442666.md)\n - Published: 2024-05-28\n - Last Modified: 2024-05-28\n - Excerpt: July 31, 2024 Google will shut down call history and chat - you can download your history now.\n- [3 common B2B SEO mistakes sabotaging cost per lead](https://searchengineland.com/common-b2b-seo-mistakes-sabotaging-cost-per-lead-442604.md)\n - Published: 2024-05-28\n - Last Modified: 2024-05-28\n - Excerpt: Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.\n- [How to build a better remote team at your digital marketing agency](https://searchengineland.com/build-strong-remote-team-agency-442596.md)\n - Published: 2024-05-28\n - Last Modified: 2024-05-26\n - Excerpt: Learn how a personality strength assessment tool can help you identify team members' strengths and drive greater success.\n- [Your guide to Google Analytics 4 attribution](https://searchengineland.com/google-analytics-4-attribution-guide-388626.md)\n - Published: 2024-05-26\n - Last Modified: 2024-05-26\n - Excerpt: Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.\n- [20240528 SEL Brief](https://searchengineland.com/20240528-sel-brief-440643.md)\n - Published: 2024-05-28\n - Last Modified: 2024-05-24\n - Excerpt: Not available\n- [Google testing blue visit button for search result snippets](https://searchengineland.com/google-testing-blue-visit-button-for-search-result-snippets-442588.md)\n - Published: 2024-05-24\n - Last Modified: 2024-05-24\n - Excerpt: These are really big and visible buttons that may encourage a higher click-through rate from the search results.\n- [Google AI Overviews under fire for giving dangerous and wrong answers](https://searchengineland.com/google-ai-overview-fails-442575.md)\n - Published: 2024-05-24\n - Last Modified: 2024-05-24\n - Excerpt: Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.\n- [Improving content quality at scale with AI](https://searchengineland.com/improving-content-quality-scale-ai-442546.md)\n - Published: 2024-05-24\n - Last Modified: 2024-05-23\n - Excerpt: Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.\n- [20240524 SEL Brief](https://searchengineland.com/20240524-sel-brief-442542.md)\n - Published: 2024-05-24\n - Last Modified: 2024-05-23\n - Excerpt: Not available\n- [Bing Search back online after 5-hour outage](https://searchengineland.com/bing-search-outages-since-early-this-morning-442499.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-23\n - Excerpt: Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.\n- [New for 2024! Compare 16 top SEO platforms](https://searchengineland.com/new-for-2024-compare-16-top-seo-platforms-442523.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-23\n - Excerpt: Whether you're looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.\n- [Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs](https://searchengineland.com/amazon-ai-powered-performance-plus-ads-440728.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-23\n - Excerpt: Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.\n- [Google Analytics GA4 shows real-time users in the last 5 minutes](https://searchengineland.com/google-analytics-ga4-shows-real-time-users-in-the-last-5-minutes-442524.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-23\n - Excerpt: Previously, GA4 only showed this metric over the past 30 minutes.\n- [Broad vs. deep expertise: How to decide which is right for you](https://searchengineland.com/broad-vs-deep-expertise-which-is-right-for-you-440741.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-23\n - Excerpt: Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.\n- [Survey: Shoppers open to using AI search to discover products](https://searchengineland.com/survey-shoppers-ai-search-product-discovery-440750.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-23\n - Excerpt: 55% of consumers believe generative AI search engines could make it easier to discover products and services.\n- [Google gives merchants new brand profiles, AI branding tools](https://searchengineland.com/google-brand-profiles-ai-branding-tools-merchants-440661.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-23\n - Excerpt: Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.\n- [Google’s first-party data unification Ads Data Manager available to all](https://searchengineland.com/google-ads-data-manager-available-440650.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-23\n - Excerpt: Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.\n- [Google starts testing ads in AI overviews](https://searchengineland.com/google-tests-ads-ai-overviews-440649.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-23\n - Excerpt: Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.\n- [Google visual storytelling advances for YouTube, Discover, Gmail ](https://searchengineland.com/google-visual-storytelling-youtube-discover-gmail-440648.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-23\n - Excerpt: Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.\n- [Google rolls out immersive, AI-powered Shopping Ads](https://searchengineland.com/google-rolls-out-immersive-ai-powered-shopping-ads-440647.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-23\n - Excerpt: Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.\n- [Google PMax upgrade allows mass AI creative asset production](https://searchengineland.com/google-pmax-upgrade-mass-ai-creative-asset-production-440646.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-23\n - Excerpt: Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.\n- [Google tests AI-powered ads for complex purchases](https://searchengineland.com/google-tests-ai-powered-ads-complex-purchases-440694.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-23\n - Excerpt: Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.\n- [Google is testing special snippet treatment for Reddit search results](https://searchengineland.com/google-is-testing-special-snippet-treatment-for-reddit-search-results-440729.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-22\n - Excerpt: This will very likely lead to even more traffic sent by Google Search to Reddit.\n- [Accessibility matters: Strategies for building inclusive digital experiences](https://searchengineland.com/accessibility-matters-strategies-for-building-inclusive-digital-experiences-440757.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-22\n - Excerpt: Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.\n- [20240523 SEL Brief](https://searchengineland.com/20240523-sel-brief-440749.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-22\n - Excerpt: Not available\n- [Advertisers react to ‘underwhelming’ Google Marketing Live 2024](https://searchengineland.com/advertisers-react-google-marketing-live-2024-440740.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-22\n - Excerpt: Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.\n- [Driving traffic but not leads? How to win with SEO and CRO](https://searchengineland.com/driving-traffic-not-leads-seo-cro-440747.md)\n - Published: 2024-05-23\n - Last Modified: 2024-05-22\n - Excerpt: Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic. \n- [Google Ads VP dodges questions on AI Search impact to publishers](https://searchengineland.com/google-users-click-links-ai-answers-440731.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-22\n - Excerpt: Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.\n- [SEO job listings down 37% in Q1 – bad omen or blip?](https://searchengineland.com/seo-job-listings-q1-2024-report-440725.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-22\n - Excerpt: We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.\n- [6 ways to use generative AI for your marketing](https://searchengineland.com/6-ways-to-use-generative-ai-for-your-marketing-440717.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-22\n - Excerpt: Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.\n- [20240522 SEL Brief](https://searchengineland.com/20240522-sel-brief-440715.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-21\n - Excerpt: Not available\n- [20240521 SEL Brief](https://searchengineland.com/20240521-sel-brief-440642.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-21\n - Excerpt: Not available\n- [Google Marketing Live 2024: Everything you need to know](https://searchengineland.com/google-marketing-live-2024-recap-440702.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-21\n - Excerpt: From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.\n- [WordPress 6.5 gains lastmod date for sitemaps files](https://searchengineland.com/wordpress-6-5-gains-lastmod-date-for-sitemaps-files-440705.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-21\n - Excerpt: Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.\n- [How to use the new customer acquisition goal in Google Ads](https://searchengineland.com/how-to-use-the-new-customer-acquisition-goal-in-google-ads-440697.md)\n - Published: 2024-05-22\n - Last Modified: 2024-05-21\n - Excerpt: Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.\n- [Google Lens and Circle to Search gains more links, facts and AI Overviews](https://searchengineland.com/google-lens-and-circle-to-search-gains-more-links-facts-and-ai-overviews-440652.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-21\n - Excerpt: Not only are the search results more graphical, they have richer information for these more interactive ways of searching.\n- [Shopping graph optimization: The future of ecommerce SEO](https://searchengineland.com/shopping-graph-optimization-ecommerce-seo-440611.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-20\n - Excerpt: Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.\n- [Google CEO is ’empathetic’ to content creators Search has wiped out](https://searchengineland.com/google-ceo-empathetic-content-creators-search-wiped-out-440640.md)\n - Published: 2024-05-20\n - Last Modified: 2024-05-20\n - Excerpt: Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.\n- [So you’ve ‘won’ SEO – now what?](https://searchengineland.com/so-youve-won-seo-now-what-440609.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-20\n - Excerpt: Learn how to defend your \"moat,\" capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.\n- [Being position-less secures a marketer’s position for a lifetime](https://searchengineland.com/being-position-less-secures-a-marketers-position-for-a-lifetime-440532.md)\n - Published: 2024-05-20\n - Last Modified: 2024-05-20\n - Excerpt: Clearing up any confusion around the term Position-less Marketer.\n- [Has ChatGPT launched its Search product in stealth?](https://searchengineland.com/chatgpt-search-product-stealth-440631.md)\n - Published: 2024-05-20\n - Last Modified: 2024-05-20\n - Excerpt: ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.\n- [Why advertisers can no longer trust Google](https://searchengineland.com/advertisers-google-trust-collapse-440543.md)\n - Published: 2024-05-17\n - Last Modified: 2024-05-20\n - Excerpt: Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.\n- [Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’](https://searchengineland.com/google-ai-projects-panic-440629.md)\n - Published: 2024-05-20\n - Last Modified: 2024-05-20\n - Excerpt: Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.\n- [4 keys to SEO and PPC collaboration in 2024](https://searchengineland.com/seo-ppc-collaboration-keys-438556.md)\n - Published: 2024-03-21\n - Last Modified: 2024-05-19\n - Excerpt: Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed.\n- [A better approach to B2B lead gen in 2024](https://searchengineland.com/b2b-lead-gen-better-approach-440540.md)\n - Published: 2024-05-16\n - Last Modified: 2024-05-19\n - Excerpt: Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level.\n- [20240520 SEL Brief](https://searchengineland.com/20240520-sel-brief-440511.md)\n - Published: 2024-05-20\n - Last Modified: 2024-05-17\n - Excerpt: Not available\n- [Niche blogging in the new Google reality: 5 strategies to thrive or die](https://searchengineland.com/niche-blogging-new-google-reality-strategies-440595.md)\n - Published: 2024-05-20\n - Last Modified: 2024-05-17\n - Excerpt: Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.\n- [How to generate SEO content ideas with the Value Proposition Canvas](https://searchengineland.com/generate-seo-content-ideas-value-proposition-canvas-440587.md)\n - Published: 2024-05-20\n - Last Modified: 2024-05-17\n - Excerpt: Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing.\n- [TikTok now testing 60-minute video uploads](https://searchengineland.com/tiktok-testing-60-minute-video-uploads-440588.md)\n - Published: 2024-05-17\n - Last Modified: 2024-05-17\n - Excerpt: We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?\n- [How to archive your Universal Analytics historical data](https://searchengineland.com/archive-universal-analytics-historical-data-440552.md)\n - Published: 2024-05-17\n - Last Modified: 2024-05-17\n - Excerpt: Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.\n- [Navigating the AI wars: Winning SEO strategies for brands](https://searchengineland.com/navigating-ai-wars-winning-seo-strategies-for-brands-440564.md)\n - Published: 2024-05-17\n - Last Modified: 2024-05-16\n - Excerpt: See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.\n- [20240517 SEL Brief](https://searchengineland.com/20240517-sel-brief-440572.md)\n - Published: 2024-05-17\n - Last Modified: 2024-05-16\n - Excerpt: Not available\n- [Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video](https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573.md)\n - Published: 2024-05-16\n - Last Modified: 2024-05-16\n - Excerpt: Google said these new crawlers are to \"better support crawling of binary data that may be used for research and development.\"\n- [Snapchat outlines Three Es for advanced marketing measurement](https://searchengineland.com/snapchat-execution-experimentation-evaluation-440555.md)\n - Published: 2024-05-16\n - Last Modified: 2024-05-16\n - Excerpt: Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.\n- [The autonomous marketing revolution: Navigating the new frontier of brand engagement](https://searchengineland.com/the-autonomous-marketing-revolution-navigating-the-new-frontier-of-brand-engagement-440392.md)\n - Published: 2024-05-21\n - Last Modified: 2024-05-16\n - Excerpt: Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.\n- [Google AI Overviews: More searches, less satisfaction](https://searchengineland.com/google-ai-overviews-searches-satisfaction-440551.md)\n - Published: 2024-05-16\n - Last Modified: 2024-05-16\n - Excerpt: What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?\n- [Netflix ads tier hits 40 million subscribers](https://searchengineland.com/netflix-ads-tier-hits-40-million-subscribers-440549.md)\n - Published: 2024-05-16\n - Last Modified: 2024-05-16\n - Excerpt: Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.\n- [20240516 SEL Brief](https://searchengineland.com/20240516-sel-brief-440311.md)\n - Published: 2024-05-16\n - Last Modified: 2024-05-15\n - Excerpt: Not available\n- [How to run a successful site migration from start to finish](https://searchengineland.com/site-migration-plan-440535.md)\n - Published: 2024-05-16\n - Last Modified: 2024-05-15\n - Excerpt: Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.\n- [How to reappeal a Google Business Profile suspension](https://searchengineland.com/google-business-profile-suspension-reappeal-440524.md)\n - Published: 2024-05-16\n - Last Modified: 2024-05-15\n - Excerpt: Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.\n- [New Google Search AI features to help you plan, research and learn](https://searchengineland.com/new-google-search-ai-features-to-help-you-plan-research-and-learn-440468.md)\n - Published: 2024-05-14\n - Last Modified: 2024-05-15\n - Excerpt: New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.\n- [20240515 SEL Brief](https://searchengineland.com/20240515-sel-brief-440518.md)\n - Published: 2024-05-15\n - Last Modified: 2024-05-14\n - Excerpt: Not available\n- [Google adds “web” filter to only show text-based links in Google Search results](https://searchengineland.com/google-adds-web-filter-to-only-show-text-based-links-in-google-search-results-440519.md)\n - Published: 2024-05-14\n - Last Modified: 2024-05-14\n - Excerpt: Google said the filter appears on the top of the results page alongside other filters.\n- [Reddit appoints ex-Googler as first VP of Ads Product](https://searchengineland.com/reddit-appoints-ex-googler-as-first-vp-of-ads-product-440499.md)\n - Published: 2024-05-14\n - Last Modified: 2024-05-14\n - Excerpt: Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.\n- [Google rolls out AI Overviews in US with more countries coming soon](https://searchengineland.com/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418.md)\n - Published: 2024-05-14\n - Last Modified: 2024-05-14\n - Excerpt: AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.\n- [What is ad hijacking and how do you protect your brand from it?](https://searchengineland.com/what-is-ad-hijacking-and-how-do-you-protect-your-brand-from-it-440037.md)\n - Published: 2024-05-07\n - Last Modified: 2024-05-14\n - Excerpt: In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection.\n- [How entity-based strategies can contribute to PPC success](https://searchengineland.com/entity-based-strategies-ppc-success-440488.md)\n - Published: 2024-05-15\n - Last Modified: 2024-05-14\n - Excerpt: Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.\n- [Technical SEO tips to master Google core updates](https://searchengineland.com/technical-seo-tips-to-master-google-core-updates-440484.md)\n - Published: 2024-05-14\n - Last Modified: 2024-05-14\n - Excerpt: Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.\n- [Google limits functionality of suspended ads accounts](https://searchengineland.com/google-limits-functionality-of-suspended-ads-accounts-440472.md)\n - Published: 2024-05-13\n - Last Modified: 2024-05-13\n - Excerpt: Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.\n- [20240514 SEL Brief](https://searchengineland.com/20240514-sel-brief-440459.md)\n - Published: 2024-05-14\n - Last Modified: 2024-05-13\n - Excerpt: Not available\n- [How to build a custom GPT to redefine keyword research](https://searchengineland.com/build-custom-gpt-redefine-keyword-research-440431.md)\n - Published: 2024-05-14\n - Last Modified: 2024-05-13\n - Excerpt: Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.\n- [Google RSAs in 2024: Everything you need to know](https://searchengineland.com/google-rsas-everything-you-need-to-know-440449.md)\n - Published: 2024-05-14\n - Last Modified: 2024-05-13\n - Excerpt: The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.\n- [Entity-oriented search: The evolution of information retrieval, explained](https://searchengineland.com/entity-oriented-search-the-evolution-of-information-retrieval-explained-440395.md)\n - Published: 2024-05-13\n - Last Modified: 2024-05-13\n - Excerpt: Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.\n- [5 mistakes to avoid when adding new ecommerce channels](https://searchengineland.com/5-mistakes-to-avoid-when-adding-new-ecommerce-channels-440423.md)\n - Published: 2024-05-13\n - Last Modified: 2024-05-13\n - Excerpt: Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.\n- [Search ad costs rise, conversion rates decline again in 2024](https://searchengineland.com/search-advertising-benchmarks-2024-440415.md)\n - Published: 2024-05-13\n - Last Modified: 2024-05-11\n - Excerpt: Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.\n- [6 unpopular SEO opinions you need to consider](https://searchengineland.com/unpopular-seo-opinions-consider-440389.md)\n - Published: 2024-05-13\n - Last Modified: 2024-05-11\n - Excerpt: From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.\n- [7 B2B content distribution strategies that work](https://searchengineland.com/b2b-content-distribution-strategies-440386.md)\n - Published: 2024-05-13\n - Last Modified: 2024-05-11\n - Excerpt: Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.\n- [Google Search results without SGE jump to 65%, up from 25%](https://searchengineland.com/google-search-results-without-sge-jump-440369.md)\n - Published: 2024-05-09\n - Last Modified: 2024-05-10\n - Excerpt: While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.\n- [20240513 SEL Brief](https://searchengineland.com/20240513-sel-brief-440308.md)\n - Published: 2024-05-13\n - Last Modified: 2024-05-10\n - Excerpt: Not available\n- [Report: Alphabet still wants to acquire HubSpot](https://searchengineland.com/alphabet-acquire-hubspot-ongoing-440400.md)\n - Published: 2024-05-10\n - Last Modified: 2024-05-10\n - Excerpt: Acquisition discussions are reportedly progressing between Alphabet, Google's parent company, and HubSpot. No deal has yet been reached.\n- [ChatGPT search feature rumors heating up](https://searchengineland.com/chatgpt-search-feature-rumors-heating-up-440337.md)\n - Published: 2024-05-08\n - Last Modified: 2024-05-10\n - Excerpt: OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.\n- [Google Shopping Ads get conversion annotations](https://searchengineland.com/google-shopping-ads-get-conversion-annotations-440394.md)\n - Published: 2024-05-10\n - Last Modified: 2024-05-10\n - Excerpt: Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings.\n- [Meta: Detailed targeting exclusions alert sent to advertisers was an error](https://searchengineland.com/meta-ads-alert-error-440379.md)\n - Published: 2024-05-09\n - Last Modified: 2024-05-10\n - Excerpt: Meta's said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.\n- [20240510 SEL Brief](https://searchengineland.com/20240510-sel-brief-440383.md)\n - Published: 2024-05-10\n - Last Modified: 2024-05-09\n - Excerpt: Not available\n- [How to leverage social search for effective on-site optimization](https://searchengineland.com/how-to-leverage-social-search-for-effective-on-site-optimization-440374.md)\n - Published: 2024-05-10\n - Last Modified: 2024-05-09\n - Excerpt: Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.\n- [How to navigate negative Glassdoor and Indeed company reviews](https://searchengineland.com/navigate-negative-reviews-company-440362.md)\n - Published: 2024-05-10\n - Last Modified: 2024-05-09\n - Excerpt: Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation.\n- [Google CEO on future of links, AI making Search quality worse](https://searchengineland.com/google-ceo-links-ai-making-search-quality-worse-440365.md)\n - Published: 2024-05-09\n - Last Modified: 2024-05-09\n - Excerpt: Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.\n- [Information gain: Here’s what this new SEO ‘buzzword’ really means](https://searchengineland.com/what-information-gain-seo-means-440326.md)\n - Published: 2024-05-09\n - Last Modified: 2024-05-08\n - Excerpt: Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.\n- [Optimization beyond data: Design thinking for SEO](https://searchengineland.com/design-thinking-seo-440338.md)\n - Published: 2024-05-09\n - Last Modified: 2024-05-08\n - Excerpt: Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.\n- [20240509 SEL Brief](https://searchengineland.com/20240509-sel-brief-440097.md)\n - Published: 2024-05-09\n - Last Modified: 2024-05-08\n - Excerpt: Not available\n- [Online reputation management: Top 10 hurdles and how to overcome them](https://searchengineland.com/online-reputation-management-top-10-hurdles-and-how-to-overcome-them-440354.md)\n - Published: 2024-05-09\n - Last Modified: 2024-05-08\n - Excerpt: From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.\n- [TikTok highlights its value to brands and search experience](https://searchengineland.com/tiktok-highlights-value-brands-search-experience-440351.md)\n - Published: 2024-05-08\n - Last Modified: 2024-05-08\n - Excerpt: TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.\n- [Google’s huge search market share loss wasn’t real: Data revised](https://searchengineland.com/googles-huge-search-market-share-loss-wasnt-real-data-revised-440191.md)\n - Published: 2024-05-05\n - Last Modified: 2024-05-08\n - Excerpt: While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.\n- [Reddit eyes potential in search ads following Google traffic gains](https://searchengineland.com/reddit-teases-search-ads-440343.md)\n - Published: 2024-05-08\n - Last Modified: 2024-05-08\n - Excerpt: Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.\n- [Google is not about blue links, says ex-CEO Eric Schmidt](https://searchengineland.com/google-not-about-blue-links-eric-schmidt-440318.md)\n - Published: 2024-05-07\n - Last Modified: 2024-05-08\n - Excerpt: Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.\n- [Surviving and thriving in the new Google](https://searchengineland.com/surviving-and-thriving-in-the-new-google-440325.md)\n - Published: 2024-05-08\n - Last Modified: 2024-05-08\n - Excerpt: Navigating March 2024 updates for content creation, link building, and SEO success\n- [20240508 SEL Brief](https://searchengineland.com/20240508-sel-brief-440313.md)\n - Published: 2024-05-08\n - Last Modified: 2024-05-07\n - Excerpt: Not available\n- [The SEO-UX paradox: Achieving visibility without sacrificing user delight](https://searchengineland.com/seo-ux-paradox-visibility-w-user-delight-440304.md)\n - Published: 2024-05-08\n - Last Modified: 2024-05-07\n - Excerpt: SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.\n- [PPC landing pages: How to craft a winning post-click experience](https://searchengineland.com/ppc-landing-pages-post-click-experience-440297.md)\n - Published: 2024-05-08\n - Last Modified: 2024-05-07\n - Excerpt: Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.\n- [Meta launches AI-powered ad creativity tools](https://searchengineland.com/meta-launches-ai-powered-ad-creativity-tools-440316.md)\n - Published: 2024-05-07\n - Last Modified: 2024-05-07\n - Excerpt: Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.\n- [Report: 64% of technical SEOs believe AI isn’t a job security threat](https://searchengineland.com/technical-seo-ai-job-security-report-440312.md)\n - Published: 2024-05-07\n - Last Modified: 2024-05-07\n - Excerpt: However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.\n- [Google expands Performance Max to online marketplaces](https://searchengineland.com/google-expands-performance-max-to-online-marketplaces-440168.md)\n - Published: 2024-05-03\n - Last Modified: 2024-05-07\n - Excerpt: With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.\n- [A tribute to Mark Irvine](https://searchengineland.com/mark-irvine-tribute-440239.md)\n - Published: 2024-05-06\n - Last Modified: 2024-05-07\n - Excerpt: Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.\n- [Google hides search results count under tools section](https://searchengineland.com/google-hides-search-results-count-under-tools-section-440299.md)\n - Published: 2024-05-07\n - Last Modified: 2024-05-07\n - Excerpt: Is the results count one step closer to fully going away?\n- [Google begins enforcement of site reputation abuse policy with portions of sites being delisted](https://searchengineland.com/google-begins-enforcement-of-site-reputation-abuse-policy-with-portions-of-sites-being-delisted-440294.md)\n - Published: 2024-05-06\n - Last Modified: 2024-05-06\n - Excerpt: Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.\n- [20240507 SEL Brief](https://searchengineland.com/20240507-sel-brief-440287.md)\n - Published: 2024-05-07\n - Last Modified: 2024-05-06\n - Excerpt: Not available\n- [Unpacking Google’s 2024 E-E-A-T Knowledge Graph update](https://searchengineland.com/unpacking-google-2024-eeat-knowledge-graph-update-440224.md)\n - Published: 2024-05-07\n - Last Modified: 2024-05-06\n - Excerpt: Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.\n- [How an ecommerce site increased commercial monthly organic traffic from 37K to 210K](https://searchengineland.com/ecommerce-site-increased-commercial-monthly-organic-traffic-440194.md)\n - Published: 2024-05-07\n - Last Modified: 2024-05-06\n - Excerpt: Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.\n- [How Google harms search advertisers in 20 slides](https://searchengineland.com/doj-google-search-ad-price-manipulation-440207.md)\n - Published: 2024-05-06\n - Last Modified: 2024-05-06\n - Excerpt: The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.\n- [SMX Advanced – Speakers](https://searchengineland.com/speakers-394145.md)\n - Published: 2023-03-09\n - Last Modified: 2024-05-06\n - Excerpt: Not available\n- [Google disavow link tool will go away at some point](https://searchengineland.com/google-disavow-link-tool-will-go-away-at-some-point-440205.md)\n - Published: 2024-05-06\n - Last Modified: 2024-05-06\n - Excerpt: John Mueller said, \"At some point, I'm sure we'll remove it,\" referring to the disavow link tool in Google Search Console.\n- [Did Google really lose search market share to Microsoft Bing in April?](https://searchengineland.com/did-google-really-lose-search-market-share-to-microsoft-bing-in-april-440098.md)\n - Published: 2024-05-01\n - Last Modified: 2024-05-05\n - Excerpt: Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate?\n- [How to avoid an SEO disaster during a website redesign](https://searchengineland.com/website-redesign-avoid-seo-disaster-440169.md)\n - Published: 2024-05-06\n - Last Modified: 2024-05-03\n - Excerpt: Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.\n- [20240506 SEL Brief](https://searchengineland.com/20240506-sel-brief-440094.md)\n - Published: 2024-05-06\n - Last Modified: 2024-05-03\n - Excerpt: Not available\n- [How to uncover hidden gems in your paid search accounts](https://searchengineland.com/paid-search-account-hidden-gems-440160.md)\n - Published: 2024-05-06\n - Last Modified: 2024-05-03\n - Excerpt: Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.\n- [Google unveils new ways to reach streaming audiences](https://searchengineland.com/google-unveils-new-ways-to-reach-streaming-audiences-440184.md)\n - Published: 2024-05-03\n - Last Modified: 2024-05-03\n - Excerpt: Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)\n- [Retail Trends Masterclass: Consumer behavior is changing, is your marketing?](https://searchengineland.com/retail-trends-masterclass-consumer-behavior-is-changing-is-your-marketing-440180.md)\n - Published: 2024-05-03\n - Last Modified: 2024-05-03\n - Excerpt: Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.\n- [3 key observations about the Google March 2024 core update](https://searchengineland.com/google-march-2024-core-update-key-observations-440148.md)\n - Published: 2024-05-03\n - Last Modified: 2024-05-03\n - Excerpt: Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.\n- [20240503 SEL Brief](https://searchengineland.com/20240503-sel-brief-440145.md)\n - Published: 2024-05-03\n - Last Modified: 2024-05-02\n - Excerpt: Not available\n- [Localized SERPs: Winning traffic and leads with service area pages](https://searchengineland.com/localized-serps-traffic-leads-service-area-pages-440129.md)\n - Published: 2024-05-03\n - Last Modified: 2024-05-02\n - Excerpt: Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.\n- [Effort shaming: Balancing work ethic and burnout in marketing](https://searchengineland.com/effort-shaming-440137.md)\n - Published: 2024-05-03\n - Last Modified: 2024-05-02\n - Excerpt: Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.\n- [Google, DOJ make closing arguments in antitrust trial](https://searchengineland.com/google-doj-closing-arguments-begin-440144.md)\n - Published: 2024-05-02\n - Last Modified: 2024-05-02\n - Excerpt: The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.\n- [Small review site lost 91% of its Google traffic to affiliate-focused SEO content](https://searchengineland.com/review-site-google-traffic-affiliate-seo-content-440143.md)\n - Published: 2024-05-02\n - Last Modified: 2024-05-02\n - Excerpt: Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.\n- [Google restricts promotion of deep fake sexual content](https://searchengineland.com/google-restricts-promotion-deep-fake-sexual-content-440141.md)\n - Published: 2024-05-02\n - Last Modified: 2024-05-02\n - Excerpt: These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.\n- [7 ways to use the ‘inspect element’ tool for SEO](https://searchengineland.com/use-inspect-element-seo-440107.md)\n - Published: 2024-05-02\n - Last Modified: 2024-05-02\n - Excerpt: Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.\n- [How to overcome the top 3 objections to YouTube video ads](https://searchengineland.com/overcome-youtube-video-ads-objections-440101.md)\n - Published: 2024-05-02\n - Last Modified: 2024-05-02\n - Excerpt: Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.\n- [20240502 SEL Brief](https://searchengineland.com/20240502-sel-brief-440093.md)\n - Published: 2024-05-02\n - Last Modified: 2024-05-01\n - Excerpt: Not available\n- [The future of search is social](https://searchengineland.com/the-future-of-search-is-social-440089.md)\n - Published: 2024-05-01\n - Last Modified: 2024-04-30\n - Excerpt: Learn how a strategic approach to social media can help brands drive significant bottom-line results\n- [20240501 SEL Brief](https://searchengineland.com/20240501-sel-brief-440087.md)\n - Published: 2024-05-01\n - Last Modified: 2024-04-30\n - Excerpt: Not available\n- [6 ways to use AI for paid search account restructuring](https://searchengineland.com/ai-paid-search-account-restructuring-440050.md)\n - Published: 2024-05-01\n - Last Modified: 2024-04-30\n - Excerpt: Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.\n- [How to boost your marketing revenue with personalization, connectivity and data ](https://searchengineland.com/personalization-connectivity-data-revenue-440067.md)\n - Published: 2024-05-01\n - Last Modified: 2024-04-30\n - Excerpt: Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.\n- [Reminder: New Google Search reputation abuse policy starts soon](https://searchengineland.com/google-search-reputation-abuse-policy-coming-soon-440086.md)\n - Published: 2024-04-30\n - Last Modified: 2024-04-30\n - Excerpt: Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.\n- [Google Ads will pause low-activity keywords starting in June](https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085.md)\n - Published: 2024-04-30\n - Last Modified: 2024-04-30\n - Excerpt: Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.\n- [Google Ads will automatically start pausing ad groups with low activity](https://searchengineland.com/google-pause-ad-groups-low-activity-438076.md)\n - Published: 2024-03-01\n - Last Modified: 2024-04-30\n - Excerpt: Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.\n- [20240430 SEL Brief](https://searchengineland.com/20240430-sel-brief-440033.md)\n - Published: 2024-04-30\n - Last Modified: 2024-04-29\n - Excerpt: Not available\n- [How to transform your Google Ads headlines with anti-audiences](https://searchengineland.com/transform-google-ads-headlines-anti-audiences-440004.md)\n - Published: 2024-04-30\n - Last Modified: 2024-04-29\n - Excerpt: Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.\n- [Optimizing for INP, the new Core Web Vitals metric](https://searchengineland.com/optimizing-inp-interaction-to-next-paint-440017.md)\n - Published: 2024-04-30\n - Last Modified: 2024-04-29\n - Excerpt: Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.\n- [The future of SEO in an AI-powered world](https://searchengineland.com/future-seo-ai-powered-world-440023.md)\n - Published: 2024-04-30\n - Last Modified: 2024-04-29\n - Excerpt: As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?\n- [Google adds 6 new AI features for Performance Max](https://searchengineland.com/google-performance-max-new-ai-features-440031.md)\n - Published: 2024-04-29\n - Last Modified: 2024-04-29\n - Excerpt: New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.\n- [Number of concerns over Google Privacy Sandbox grow to 111](https://searchengineland.com/google-privacy-sandbox-concerns-grow-report-440030.md)\n - Published: 2024-04-29\n - Last Modified: 2024-04-29\n - Excerpt: The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.\n- [Microsoft makes Copilot available to all advertisers](https://searchengineland.com/microsoft-brings-copilot-to-the-advertising-platform-for-all-440026.md)\n - Published: 2024-04-29\n - Last Modified: 2024-04-29\n - Excerpt: Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.\n- [Top 5 paid search B2B lead gen strategies for 2024](https://searchengineland.com/paid-search-b2b-lead-gen-strategies-439985.md)\n - Published: 2024-04-29\n - Last Modified: 2024-04-28\n - Excerpt: Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.\n- [Study: 56% of Google’s top three positions are held by ccTLDs](https://searchengineland.com/study-56-of-googles-top-three-positions-are-held-by-cctlds-439988.md)\n - Published: 2024-04-29\n - Last Modified: 2024-04-28\n - Excerpt: An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.\n- [Google March 2024 core update rollout is now complete](https://searchengineland.com/google-march-2024-core-update-rollout-is-now-complete-438713.md)\n - Published: 2024-04-26\n - Last Modified: 2024-04-26\n - Excerpt: The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.\n- [20240429 SEL Brief](https://searchengineland.com/20240429-sel-brief-439851.md)\n - Published: 2024-04-29\n - Last Modified: 2024-04-26\n - Excerpt: Not available\n- [Google Publisher Center to stop allowing you to add publications](https://searchengineland.com/google-publisher-center-to-stop-allowing-you-to-add-publications-439978.md)\n - Published: 2024-04-25\n - Last Modified: 2024-04-26\n - Excerpt: Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.\n- [Google Search revenue increases 14% YoY to $46 billion](https://searchengineland.com/google-search-revenue-increases-14-yoy-to-46-billion-440001.md)\n - Published: 2024-04-26\n - Last Modified: 2024-04-26\n - Excerpt: Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.\n- [SMX Advanced – Why attend](https://searchengineland.com/why-attend-394149.md)\n - Published: 2023-03-09\n - Last Modified: 2024-04-26\n - Excerpt: Not available\n- [Google CEO says AI overviews are increasing Search usage](https://searchengineland.com/google-ceo-says-ai-overviews-are-increasing-search-usage-439983.md)\n - Published: 2024-04-26\n - Last Modified: 2024-04-26\n - Excerpt: Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.\n- [Search is evolving toward SGE, says Google CEO Sundar Pichai](https://searchengineland.com/google-ceo-on-the-evolution-of-search-and-sge-439624.md)\n - Published: 2024-04-11\n - Last Modified: 2024-04-26\n - Excerpt: Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.\n- [20240426 SEL Brief](https://searchengineland.com/20240426-sel-brief-439981.md)\n - Published: 2024-04-26\n - Last Modified: 2024-04-25\n - Excerpt: Not available\n- [Meta ad revenue jumps 27% in Q1 2024](https://searchengineland.com/metas-ad-revenue-jumps-27-in-q1-2024-439977.md)\n - Published: 2024-04-25\n - Last Modified: 2024-04-25\n - Excerpt: Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.\n- [6 things you should do after a Google core update rollout completes](https://searchengineland.com/google-core-update-what-to-do-439940.md)\n - Published: 2024-04-26\n - Last Modified: 2024-04-25\n - Excerpt: A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.\n- [Bill requiring TikTok sale or ban becomes law in U.S.](https://searchengineland.com/tiktok-sell-or-ban-bill-becomes-law-439878.md)\n - Published: 2024-04-24\n - Last Modified: 2024-04-25\n - Excerpt: TikTok says the measure, signed into law by President Joe Biden today, is unconstitutional and plans to challenge it in court.\n- [How to launch a product-led SEO strategy](https://searchengineland.com/launch-product-led-seo-strategy-439949.md)\n - Published: 2024-04-26\n - Last Modified: 2024-04-25\n - Excerpt: Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.\n- [Perplexity AI: Exploring AI-powered search beyond Google](https://searchengineland.com/perplexity-ai-exploring-ai-powered-search-beyond-google-439879.md)\n - Published: 2024-04-25\n - Last Modified: 2024-04-25\n - Excerpt: Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.\n- [Is optimizing for one specific keyword an outdated SEO practice?](https://searchengineland.com/optimizing-specific-keyword-seo-439875.md)\n - Published: 2024-04-25\n - Last Modified: 2024-04-24\n - Excerpt: Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.\n- [20240425 SEL Brief](https://searchengineland.com/20240425-sel-brief-439685.md)\n - Published: 2024-04-25\n - Last Modified: 2024-04-24\n - Excerpt: Not available\n- [Report: Google Search CPC up 13% YoY; ad spend growth slowing](https://searchengineland.com/report-google-search-cpc-up-13-yoy-ad-spend-growth-slowing-439860.md)\n - Published: 2024-04-24\n - Last Modified: 2024-04-24\n - Excerpt: Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.\n- [Head of Google Search demands urgency as growth slows](https://searchengineland.com/google-search-urgency-growth-slows-439874.md)\n - Published: 2024-04-24\n - Last Modified: 2024-04-24\n - Excerpt: Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'.\n- [Reddit introduces Dynamic Product Ads](https://searchengineland.com/reddit-introduces-dynamic-product-ads-439868.md)\n - Published: 2024-04-24\n - Last Modified: 2024-04-24\n - Excerpt: Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.\n- [Google delays third-party cookie phase-out to 2025 (maybe)](https://searchengineland.com/google-third-party-cookie-phase-out-third-delay-439864.md)\n - Published: 2024-04-24\n - Last Modified: 2024-04-24\n - Excerpt: For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.\n- [3 ways to target your PPC competitors’ audience](https://searchengineland.com/target-ppc-competitors-audience-439843.md)\n - Published: 2024-04-24\n - Last Modified: 2024-04-23\n - Excerpt: Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert.\n- [20240424 SEL Brief](https://searchengineland.com/20240424-sel-brief-439850.md)\n - Published: 2024-04-24\n - Last Modified: 2024-04-23\n - Excerpt: Not available\n- [Best of SearchBot: Create a recovery strategy for a site hit by a Google core update](https://searchengineland.com/searchbot-recovery-strategy-google-algorithim-update-439554.md)\n - Published: 2024-04-23\n - Last Modified: 2024-04-23\n - Excerpt: We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.\n- [Google accused of anti-competitive tactics by Japanese regulator](https://searchengineland.com/google-anti-competitive-tactics-japan-439857.md)\n - Published: 2024-04-23\n - Last Modified: 2024-04-23\n - Excerpt: Google used tactics that hindered Yahoo Japan's ability to compete in targeted search ads, according to Japan's Fair Trade Commission.\n- [The Performance Max playbook: Best practices and emerging tactics for 2024](https://searchengineland.com/the-performance-max-playbook-best-practices-and-emerging-tactics-for-2024-439585.md)\n - Published: 2024-04-11\n - Last Modified: 2024-04-23\n - Excerpt: Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.\n- [Google search CPCs up 9%, pushing ad spend up 17%](https://searchengineland.com/google-search-ads-cpc-spend-436959.md)\n - Published: 2024-01-29\n - Last Modified: 2024-04-23\n - Excerpt: As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.\n- [Google Chrome IP masking could radically impact search advertising](https://searchengineland.com/google-chrome-ip-masking-439820.md)\n - Published: 2024-04-22\n - Last Modified: 2024-04-23\n - Excerpt: Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.\n- [20240423 SEL Brief](https://searchengineland.com/20240423-sel-brief-439828.md)\n - Published: 2024-04-23\n - Last Modified: 2024-04-22\n - Excerpt: Not available\n- [6 vital lenses for effective keyword research](https://searchengineland.com/effective-keyword-research-lenses-439777.md)\n - Published: 2024-04-23\n - Last Modified: 2024-04-22\n - Excerpt: Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.\n- [Meta AI adds Google Search results](https://searchengineland.com/meta-ai-google-search-results-439825.md)\n - Published: 2024-04-22\n - Last Modified: 2024-04-22\n - Excerpt: Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.\n- [Airbnb dominates in search sentiment report](https://searchengineland.com/airbnb-search-sentiment-report-439799.md)\n - Published: 2024-04-22\n - Last Modified: 2024-04-22\n - Excerpt: The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.\n- [SMX Advanced – FAQ](https://searchengineland.com/faq-394147.md)\n - Published: 2023-03-09\n - Last Modified: 2024-04-22\n - Excerpt: Not available\n- [SMX Advanced – Speaker resources](https://searchengineland.com/speaker-resources-394184.md)\n - Published: 2023-03-10\n - Last Modified: 2024-04-22\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 14, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-14-2012-115154.md)\n - Published: 2012-03-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Faking A Breadcrumb Trail To Stand Out On Google](https://searchengineland.com/faking-a-breadcrumb-trail-to-stand-out-on-google-119277.md)\n - Published: 2012-04-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 16, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-16-2012-115697.md)\n - Published: 2012-03-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 23, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-23-2012-119301.md)\n - Published: 2012-04-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 20, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-20-2012-116082.md)\n - Published: 2012-03-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic](https://searchengineland.com/google-change-may-turn-search-traffic-into-referral-traffic-116085.md)\n - Published: 2012-03-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 21, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-21-2012-116229.md)\n - Published: 2012-03-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 24, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-24-2012-119447.md)\n - Published: 2012-04-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 22, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-22-2012-116353.md)\n - Published: 2012-03-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 23, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-23-2012-116442.md)\n - Published: 2012-03-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Site Performance, Subscriber Stats & Robots.txt Tool Removed From Google Webmaster Tools](https://searchengineland.com/site-performance-subscriber-stats-robots-txt-tool-removed-from-google-webmaster-tools-119460.md)\n - Published: 2012-04-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 26, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-26-2012-116605.md)\n - Published: 2012-03-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 27, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-27-2012-116691.md)\n - Published: 2012-03-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 1, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-1-2012-119994.md)\n - Published: 2012-05-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 28, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-28-2012-116765.md)\n - Published: 2012-03-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 29, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-29-2012-116889.md)\n - Published: 2012-03-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google’s (Not Provided) Impacting More Than Just SEO Sites](https://searchengineland.com/googles-not-provided-impacting-more-than-just-seo-sites-120144.md)\n - Published: 2012-05-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Video Update: Larger Previews, Infinite Scroll & Related Content](https://searchengineland.com/bing-video-update-larger-previews-infinite-scroll-related-content-117016.md)\n - Published: 2012-03-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 4, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-4-2012-120368.md)\n - Published: 2012-05-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google’s Gags Go Worldwide For April Fool’s Day 2012](https://searchengineland.com/googles-gags-go-worldwide-for-april-fools-day-2012-117046.md)\n - Published: 2012-04-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 2, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-2-2012-117226.md)\n - Published: 2012-04-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 9, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-9-2012-120729.md)\n - Published: 2012-05-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 3, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-3-2012-117289.md)\n - Published: 2012-04-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 10, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-10-2012-120937.md)\n - Published: 2012-05-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 5, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-5-2012-117587.md)\n - Published: 2012-04-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 11, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-11-2012-121066.md)\n - Published: 2012-05-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 9, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-9-2012-117763.md)\n - Published: 2012-04-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 14, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-12-2012-121332.md)\n - Published: 2012-05-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 13, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-13-2012-118336.md)\n - Published: 2012-04-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame](https://searchengineland.com/dropped-in-rankings-google-mistake-over-parked-domains-118979.md)\n - Published: 2012-04-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 19, 2012](https://searchengineland.com/searchcap-the-day-in-search-april-19-2012-119064.md)\n - Published: 2012-04-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 18, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-18-2012-121913.md)\n - Published: 2012-05-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 21, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-21-2012-122029.md)\n - Published: 2012-05-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 22, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-22-2012-122153.md)\n - Published: 2012-05-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing’s Visual Search Is Gone (Has Been For A While, Actually)](https://searchengineland.com/bings-visual-search-is-gone-122166.md)\n - Published: 2012-05-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 23, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-23-2012-122274.md)\n - Published: 2012-05-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [10 Blue Links Be Gone: Yahoo Axis Offers Browser & Visual Search Experience](https://searchengineland.com/ten-blue-links-be-gone-yahoo-introduces-browser-and-visual-search-experience-axis-122282.md)\n - Published: 2012-05-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 25, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-25-2012-122487.md)\n - Published: 2012-05-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [First Report Of Google Penguin Recovery](https://searchengineland.com/first-report-of-google-penguin-recovery-122700.md)\n - Published: 2012-05-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 31, 2012](https://searchengineland.com/searchcap-the-day-in-search-may-31-2012-123118.md)\n - Published: 2012-05-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 1, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-1-2012-123200.md)\n - Published: 2012-06-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 4, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-4-2012-123414.md)\n - Published: 2012-06-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More](https://searchengineland.com/live-blog-you-a-with-matt-cutts-at-smx-advanced-123513.md)\n - Published: 2012-06-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 11, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-11-2012-124371.md)\n - Published: 2012-06-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced](https://searchengineland.com/the-latest-on-googles-hreflang-tag-other-learnings-from-international-search-summit-smx-advanced-124206.md)\n - Published: 2012-06-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 12, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-12-2012-124509.md)\n - Published: 2012-06-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 14, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-14-2012-124767.md)\n - Published: 2012-06-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 18, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-18-2012-125292.md)\n - Published: 2012-06-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 20, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-20-2012-125576.md)\n - Published: 2012-06-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing’s Image Search Gets A New Look, Updated Features](https://searchengineland.com/bings-image-search-gets-a-new-look-updated-features-125625.md)\n - Published: 2012-06-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 21, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-21-2012-125658.md)\n - Published: 2012-06-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 22, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-22-2012-125809.md)\n - Published: 2012-06-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 25, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-25-2012-125943.md)\n - Published: 2012-06-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 26, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-26-2012-126062.md)\n - Published: 2012-06-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 28, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-28-2012-126245.md)\n - Published: 2012-06-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 29, 2012](https://searchengineland.com/searchcap-the-day-in-search-june-29-2012-126390.md)\n - Published: 2012-06-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 2, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-2-2012-126481.md)\n - Published: 2012-07-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 3, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-3-2012-126600.md)\n - Published: 2012-07-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 6, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-6-2012-126960.md)\n - Published: 2012-07-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Tests Adding Analytics Data To AdWords](https://searchengineland.com/google-testing-adding-analytics-data-to-adwords-127601.md)\n - Published: 2012-07-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 13, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-13-2012-127613.md)\n - Published: 2012-07-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 16, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-16-2012-127764.md)\n - Published: 2012-07-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 18, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-18-2012-127961.md)\n - Published: 2012-07-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 24, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-24-2012-128521.md)\n - Published: 2012-07-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 25, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-25-2012-128636.md)\n - Published: 2012-07-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 26, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-26-2012-128702.md)\n - Published: 2012-07-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [AdWords Remarketing Gets Tag Makeover, New Features](https://searchengineland.com/adwords-remarketing-gets-tag-makeover-new-features-128801.md)\n - Published: 2012-07-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 27, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-27-2012-128815.md)\n - Published: 2012-07-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 30, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-30-2012-128970.md)\n - Published: 2012-07-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 31, 2012](https://searchengineland.com/searchcap-the-day-in-search-july-31-2012-129140.md)\n - Published: 2012-07-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 10, 2012](https://searchengineland.com/searchcap-the-day-in-search-august-10-2012-130156.md)\n - Published: 2012-08-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 13, 2012](https://searchengineland.com/searchcap-the-day-in-search-august-13-2012-130443.md)\n - Published: 2012-08-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Updates Image Design Again: Dim Background, Faster Load Speed & More](https://searchengineland.com/bing-updates-image-design-again-dim-background-faster-load-speed-more-142839.md)\n - Published: 2012-12-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Baidu Testing Facial Recognition Search; Similar To Google’s “Search By Image”](https://searchengineland.com/baidu-testing-a-facial-recognition-search-similar-to-googles-search-by-image-144169.md)\n - Published: 2013-01-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Blekko Launches New Tablet Search Engine “Izik”](https://searchengineland.com/blekko-launches-new-tablet-search-engine-izik-144210.md)\n - Published: 2013-01-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 28, 2013](https://searchengineland.com/searchcap-the-day-in-search-january-28-2013-146586.md)\n - Published: 2013-01-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 29, 2013](https://searchengineland.com/searchcap-the-day-in-search-january-29-2013-146731.md)\n - Published: 2013-01-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 30, 2013](https://searchengineland.com/searchcap-the-day-in-search-january-30-2013-146824.md)\n - Published: 2013-01-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results](https://searchengineland.com/bug-turns-google-anti-safesearch-on-provides-all-porn-148115.md)\n - Published: 2013-02-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 4, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-4-2013-150507.md)\n - Published: 2013-03-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 5, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-5-2013-150674.md)\n - Published: 2013-03-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 6, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-6-2013-150744.md)\n - Published: 2013-03-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 11, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-11-2013-151238.md)\n - Published: 2013-03-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 12, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-12-2013-151371.md)\n - Published: 2013-03-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 13, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-13-2013-151521.md)\n - Published: 2013-03-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 14, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-14-2013-151655.md)\n - Published: 2013-03-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 18, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-18-2013-152028.md)\n - Published: 2013-03-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 19, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-19-2013-152274.md)\n - Published: 2013-03-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search](https://searchengineland.com/google-adds-publisher-opt-out-tool-153015.md)\n - Published: 2013-03-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 26, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-26-2013-153167.md)\n - Published: 2013-03-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 27, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-27-2013-153343.md)\n - Published: 2013-03-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 29, 2013](https://searchengineland.com/searchcap-the-day-in-search-march-29-2013-153761.md)\n - Published: 2013-03-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”](https://searchengineland.com/bing-our-search-results-do-not-infect-users-malware-study-was-wrong-156338.md)\n - Published: 2013-04-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Experimenting With New Related Image Search Interface](https://searchengineland.com/google-expirementing-wtih-related-image-search-interface-156415.md)\n - Published: 2013-04-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 1, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-1-2013-157994.md)\n - Published: 2013-05-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 2, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-2-2013-158101.md)\n - Published: 2013-05-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 10, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-10-2013-158982.md)\n - Published: 2013-05-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 13, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-13-2013-159308.md)\n - Published: 2013-05-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 14, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-14-2013-159514.md)\n - Published: 2013-05-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 15, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-15-2013-159717.md)\n - Published: 2013-05-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 16, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-16-2013-159898.md)\n - Published: 2013-05-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 17, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-17-2013-160002.md)\n - Published: 2013-05-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 22, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-22-2013-160614.md)\n - Published: 2013-05-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [“My Photos” — Google Now Lets Find Your Google+ Photos Within Search](https://searchengineland.com/google-images-now-lets-you-search-your-private-google-photos-160731.md)\n - Published: 2013-05-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 24, 2013](https://searchengineland.com/searchcap-the-day-in-search-may-24-2013-160979.md)\n - Published: 2013-05-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 6, 2013](https://searchengineland.com/searchcap-the-day-in-search-june-6-2013-162215.md)\n - Published: 2013-06-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 7, 2013](https://searchengineland.com/searchcap-the-day-in-search-june-7-2013-162406.md)\n - Published: 2013-06-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Image Search Adds Arrows To Browse Through Image Thumbnails](https://searchengineland.com/google-image-search-adds-arrows-to-browse-through-image-thumbnails-163153.md)\n - Published: 2013-06-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 13, 2013](https://searchengineland.com/searchcap-the-day-in-search-june-13-2013-163213.md)\n - Published: 2013-06-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 12, 2013](https://searchengineland.com/searchcap-the-day-in-search-july-12-2013-166698.md)\n - Published: 2013-07-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 15, 2013](https://searchengineland.com/searchcap-the-day-in-search-july-15-2013-166834.md)\n - Published: 2013-07-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 17, 2013](https://searchengineland.com/searchcap-the-day-in-search-july-17-2013-167126.md)\n - Published: 2013-07-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing: Here’s 7 Ways Our Image Search Is Better Than Google](https://searchengineland.com/bing-heres-7-ways-our-image-search-is-better-than-google-170503.md)\n - Published: 2013-08-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Updates iPhone App With New Homepage Menu, Improved Sharing & More](https://searchengineland.com/bing-updates-iphone-app-with-new-homepage-menu-improved-sharing-more-172057.md)\n - Published: 2013-09-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Adds Pinterest Boards To Image Search](https://searchengineland.com/bing-adds-pinterest-boards-to-image-search-173331.md)\n - Published: 2013-10-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Authorship Launches Within Image Search](https://searchengineland.com/google-authorship-launches-within-image-search-173424.md)\n - Published: 2013-10-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [European Publishers File New Antitrust Complaints Over Google News & Images](https://searchengineland.com/european-publishers-file-new-antitrust-complaints-over-google-news-images-176980.md)\n - Published: 2013-11-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Confirmed: Google Reduces Authorship Rich Snippets In Search Results](https://searchengineland.com/confirmed-google-reduces-authorship-rich-snippets-in-search-results-180313.md)\n - Published: 2013-12-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Again Updates iOS App With Improved Maps Integration](https://searchengineland.com/google-again-updates-search-app-for-ios-with-improved-maps-integration-180375.md)\n - Published: 2013-12-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing’s New “Image Match” Button Helps Locate Images Of Varying Resolutions & Sizes](https://searchengineland.com/bings-new-image-match-button-makes-image-searches-186538.md)\n - Published: 2014-03-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 13, 2014](https://searchengineland.com/searchcap-day-search-march-13-2014-186615.md)\n - Published: 2014-03-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing: Again, Why We Are Better Than Google At Image Search](https://searchengineland.com/bing-better-google-image-search-189744.md)\n - Published: 2014-04-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features](https://searchengineland.com/duckduckgo-releases-new-beta-site-redesigned-look-added-features-190565.md)\n - Published: 2014-05-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Flickr Makes Creative Commons Image Search Easier](https://searchengineland.com/flickr-makes-creative-commons-image-search-easier-191592.md)\n - Published: 2014-05-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [DuckDuckGo Relaunches & Starts To Look Like A Real Search Engine](https://searchengineland.com/duckduckgo-relaunches-starts-look-like-real-search-engine-191997.md)\n - Published: 2014-05-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?](https://searchengineland.com/google-search-ads-lift-brand-awareness-study-194395.md)\n - Published: 2014-06-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Find Cat Pictures Quicker: Imgur Rolls Out A New Look With Advanced Image Search](https://searchengineland.com/find-cat-pictures-quicker-imgur-rolls-new-look-advanced-image-search-197118.md)\n - Published: 2014-07-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site](https://searchengineland.com/bings-image-search-widget-lets-embed-image-results-web-site-201513.md)\n - Published: 2014-08-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Baidu To Build Computer Cluster 100X More Powerful Than The “Google Brain”](https://searchengineland.com/baidu-build-computer-cluster-100x-powerful-google-brain-202477.md)\n - Published: 2014-09-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution](https://searchengineland.com/bing-image-search-updates-include-touch-friendly-result-pages-adapt-screen-size-resolution-203610.md)\n - Published: 2014-09-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Glitch Causes Either Just Ads Or Just Organic Listings To Display On Search Results](https://searchengineland.com/bing-glitch-ads-organic-only-search-results-205880.md)\n - Published: 2014-10-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Images Adds Animated GIF Filter](https://searchengineland.com/bing-images-adds-animated-gif-filter-207036.md)\n - Published: 2014-10-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Insights Integrated Into Microsoft Office Word Online](https://searchengineland.com/bing-insights-integrated-microsoft-office-word-online-210736.md)\n - Published: 2014-12-11\n - Last Modified: 2024-04-19\n - Excerpt: Office Word Online adds Bing Insights to your document creation process.\n- [Bing Listens: New Site Serves As A Suggestion Box For Bing Users](https://searchengineland.com/bing-listens-new-site-serves-suggestion-box-bing-users-216167.md)\n - Published: 2015-03-05\n - Last Modified: 2024-04-19\n - Excerpt: Bing already has close to 100 user-submitted ideas to improve its search engine. Will it act on any of them?\n- [Bing Tests New “Favorites” Feature That Lets Users Bookmark Images](https://searchengineland.com/bing-tests-new-favorites-feature-that-lets-users-bookmark-images-216850.md)\n - Published: 2015-03-13\n - Last Modified: 2024-04-19\n - Excerpt: Still in beta, the new feature is available only for users signed in to their accounts on a desktop.\n- [Bing Image Search Redesigned To Add More Image Details To The Results](https://searchengineland.com/bing-image-search-redesigned-to-add-more-image-details-to-the-results-218276.md)\n - Published: 2015-04-09\n - Last Modified: 2024-04-19\n - Excerpt: Bing launches a new upgrade to their image search, adding a lot more useful image search options and details.\n- [Bing Image Search Adds Bubbles To Improve The Mobile Search Experience](https://searchengineland.com/bing-image-search-adds-bubbles-to-improve-the-mobile-search-experience-219034.md)\n - Published: 2015-04-16\n - Last Modified: 2024-04-19\n - Excerpt: Bing reimagines the mobile image search experience with intelligent groups for your searches, by bubbling your search queries.\n- [Bing iPhone App Gets A Refresh With New Privacy Controls, Image Search Results & More Emojis](https://searchengineland.com/bing-iphone-app-gets-a-refresh-with-new-privacy-controls-image-search-results-more-emojis-219120.md)\n - Published: 2015-04-17\n - Last Modified: 2024-04-19\n - Excerpt: Updates make it possible to launch apps from the search results page, enable a \"Privacy Search\" mode, view video snippets inline and more.\n- [Bing Shares How Image Search Algorithm Works; Says 59% Of Web Images Have Duplicates](https://searchengineland.com/bing-shares-how-their-image-search-algorithm-works-adding-59-of-images-on-the-web-have-duplicates-219546.md)\n - Published: 2015-04-22\n - Last Modified: 2024-04-19\n - Excerpt: Want to understand how Bing ranks and shows data on images within Bing Image search?\n- [Bing Integrates “How Old?” Robot Feature Into Image Search](https://searchengineland.com/bing-integrates-how-old-robot-feature-into-image-search-221695.md)\n - Published: 2015-05-27\n - Last Modified: 2024-04-19\n - Excerpt: Bing Image Search experiments with guessing at the age of the people in their image search results. Give it a try at How-Old.net or on Bing Image Search.\n- [Google Confirms Adding New Image Search Filter Buttons To Mobile](https://searchengineland.com/google-confirms-adding-new-image-search-filter-buttons-to-mobile-228954.md)\n - Published: 2015-08-25\n - Last Modified: 2024-04-19\n - Excerpt: Google Image Search has added large buttons that let you filter your image searches with a press of a thumb on your mobile phone.\n- [Bing Just Made Finding Recipes Easier With Its New Recipe Badge](https://searchengineland.com/bing-just-made-finding-recipes-easier-with-its-new-recipe-badge-233364.md)\n - Published: 2015-10-14\n - Last Modified: 2024-04-19\n - Excerpt: Then tiny chefs hat in the bottom left corner of images marks which food photos are attached to recipes posted online.\n- [Bing Images Launches “Places To Buy” For Holiday Shopping Season](https://searchengineland.com/bing-images-launches-places-to-buy-for-holiday-shopping-season-236887.md)\n - Published: 2015-11-24\n - Last Modified: 2024-04-19\n - Excerpt: Two new Bing image search features let users compare product prices, get product recommendations based on favorited images.\n- [Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support](https://searchengineland.com/bing-ios-app-gets-barcode-scanner-for-in-store-price-comparison-uber-integration-animated-gif-support-238704.md)\n - Published: 2015-12-16\n - Last Modified: 2024-04-19\n - Excerpt: Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app.\n- [Dark search, dark social & everything in between](https://searchengineland.com/dark-search-dark-social-everything-246652.md)\n - Published: 2016-04-05\n - Last Modified: 2024-04-19\n - Excerpt: Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this \"dark\" web traffic.\n- [Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]](https://searchengineland.com/google-drove-95-percent-us-smartphone-paid-search-clicks-q1-merkle-247731.md)\n - Published: 2016-04-19\n - Last Modified: 2024-04-19\n - Excerpt: Product listing ads continue to drive growth with added exposure on mobile and search partners.\n- [Copyright bully Getty Images complains to EU that Google coerced it into image search](https://searchengineland.com/copyright-bully-getty-images-complains-eu-google-forced-image-search-248187.md)\n - Published: 2016-04-27\n - Last Modified: 2024-04-19\n - Excerpt: Company says high-res image search results have harmed traffic and revenues.\n- [Bing app for iOS brings image-based searching to iPhones](https://searchengineland.com/bing-brings-image-based-search-iphone-app-248605.md)\n - Published: 2016-05-03\n - Last Modified: 2024-04-19\n - Excerpt: Image search feature has potential to be quite useful, but needs improvement.\n- [Apple brings Siri to Mac, new exposure for non-Google search engines](https://searchengineland.com/siri-comes-to-mac-251713.md)\n - Published: 2016-06-13\n - Last Modified: 2024-04-19\n - Excerpt: Soon, you will finally be able to search the web from your Mac desktop -- and Google won't be a default provider.\n- [Carousels of Google Shopping ads spotted on YouTube](https://searchengineland.com/google-shopping-ads-carousel-youtube-262662.md)\n - Published: 2016-11-07\n - Last Modified: 2024-04-19\n - Excerpt: Testing an expansion of Shopping Ads on YouTube.\n- [Bing’s ‘My Saves’ feature lets users save video, image and shopping searches across devices](https://searchengineland.com/bings-saves-feature-lets-users-save-video-image-shopping-searches-across-devices-263566.md)\n - Published: 2016-11-16\n - Last Modified: 2024-04-19\n - Excerpt: The new feature lets users save an image, video or shopping search result to their \"My Saves\" folder which can be accessed across mobile devices and desktop.\n- [AMP results now showing in Google Image Search](https://searchengineland.com/amp-results-now-showing-google-image-search-265543.md)\n - Published: 2016-12-15\n - Last Modified: 2024-04-19\n - Excerpt: AMP is now showing up in the mobile Google Image search results.\n- [2016: The year in paid search (A year of massive change!)](https://searchengineland.com/2016-paid-search-biggest-changes-266326.md)\n - Published: 2016-12-29\n - Last Modified: 2024-04-19\n - Excerpt: This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.\n- [Google announces similar items schema for image search on mobile](https://searchengineland.com/google-announces-similar-items-schema-image-search-mobile-272918.md)\n - Published: 2017-04-10\n - Last Modified: 2024-04-19\n - Excerpt: New search feature covers small group of product types now, but Google says it will expand in the coming months.\n- [Google image search adds ‘style ideas’ after ‘similar items’ goes live](https://searchengineland.com/google-image-search-adds-style-ideas-similar-items-goes-live-earlier-week-273150.md)\n - Published: 2017-04-14\n - Last Modified: 2024-04-19\n - Excerpt: Google says with the new image search feature, they can \"help boost your search style IQ.\"\n- [6 key paid search trends from Merkle’s Q1 2017 report](https://searchengineland.com/paid-search-trends-merkle-q1-2017-274043.md)\n - Published: 2017-04-28\n - Last Modified: 2024-04-19\n - Excerpt: Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more.\n- [Bing Visual Search lets you search specific objects within images](https://searchengineland.com/bing-visual-search-lets-search-specific-objects-within-images-276156.md)\n - Published: 2017-06-01\n - Last Modified: 2024-04-19\n - Excerpt: Bing joins Google, Pinterest and others in upgrading its image search capabilities.\n- [Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu](https://searchengineland.com/google-adds-new-save-bookmarking-feature-can-access-new-hamburger-menu-280086.md)\n - Published: 2017-08-02\n - Last Modified: 2024-04-19\n - Excerpt: Google makes another attempt at allowing users to save their search results to a single location.\n- [Bing announces AI-powered new ‘intelligent search’ features](https://searchengineland.com/bing-announces-ai-powered-new-intelligent-search-features-288363.md)\n - Published: 2017-12-14\n - Last Modified: 2024-04-19\n - Excerpt: None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.\n- [Bing explains how AI-powered intelligent answers can show users two points of view for the same query](https://searchengineland.com/bing-adds-multi-perspective-intelligent-answers-search-results-291369.md)\n - Published: 2018-02-06\n - Last Modified: 2024-04-19\n - Excerpt: Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results.\n- [Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search](https://searchengineland.com/google-chrome-extensions-bringing-back-view-image-search-image-buttons-google-image-search-292364.md)\n - Published: 2018-02-19\n - Last Modified: 2024-04-19\n - Excerpt: Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality.\n- [Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources](https://searchengineland.com/bing-intelligent-search-capabilities-continue-to-expand-include-facts-from-multiple-sources-295131.md)\n - Published: 2018-03-26\n - Last Modified: 2024-04-19\n - Excerpt: Bing also shares more about the platform it built to power intelligent search.\n- [Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL](https://searchengineland.com/google-analytics-shows-how-to-find-google-image-search-traffic-when-google-images-changes-the-referral-url-304165.md)\n - Published: 2018-08-21\n - Last Modified: 2024-04-19\n - Excerpt: Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post.\n- [Google debuts Shoppable Image ads, video in Shopping Showcase ads](https://searchengineland.com/google-debuts-shoppable-image-ads-video-in-shopping-showcase-ads-305360.md)\n - Published: 2018-09-14\n - Last Modified: 2024-04-19\n - Excerpt: The new formats, introduced for the holiday season, are intended to help advertisers attract new customers.\n- [Bing improves visual search, adds educational carousel, American Sign Language and NFL answers](https://searchengineland.com/bing-improves-visual-search-adds-educational-carousel-american-sign-language-and-nfl-answers-305521.md)\n - Published: 2018-09-18\n - Last Modified: 2024-04-19\n - Excerpt: Microsoft's search engine adds a robust image search feature and educational results just in time for the school year.\n- [Ask the SMXperts — Page speed, site migrations and crawling](https://searchengineland.com/ask-the-smxpert-page-speed-site-migrations-and-crawling-305486.md)\n - Published: 2018-09-18\n - Last Modified: 2024-04-19\n - Excerpt: Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.\n- [Google announces cards, discovery tools, revamped image search at 20th anniversary event](https://searchengineland.com/google-announces-cards-discovery-tools-revamped-image-search-at-20th-anniversary-event-305858.md)\n - Published: 2018-09-24\n - Last Modified: 2024-04-19\n - Excerpt: Most of the new features were for mobile devices and focused on structured data and machine learning.\n- [Bing adds election information, redesigns image search, provides NFL answers, and word of the day](https://searchengineland.com/bing-adds-election-information-redesigns-image-search-provides-nfl-answers-and-word-of-the-day-307383.md)\n - Published: 2018-10-30\n - Last Modified: 2024-04-19\n - Excerpt: Bing highlights some search features that are popular during the upcoming season.\n- [Demystifying Google’s guide to clicks, impressions and position in Google Search Console](https://searchengineland.com/demystifying-googles-guide-to-clicks-impressions-and-position-in-google-search-console-310546.md)\n - Published: 2019-01-16\n - Last Modified: 2024-04-19\n - Excerpt: Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.\n- [Bing turns 10: Why it’s been more disruptive than you think](https://searchengineland.com/bing-turns-10-why-its-been-more-disruptive-than-you-think-317510.md)\n - Published: 2019-05-28\n - Last Modified: 2024-04-19\n - Excerpt: A look back, and ahead, at Microsoft's search business.\n- [Decompose your ads, not your brand](https://searchengineland.com/decompose-your-ads-not-your-brand-318050.md)\n - Published: 2019-06-11\n - Last Modified: 2024-04-19\n - Excerpt: It's time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version.\n- [‘Swipe to Visit’ has arrived on Google Images](https://searchengineland.com/swipe-to-visit-has-arrived-on-google-images-319885.md)\n - Published: 2019-07-25\n - Last Modified: 2024-04-19\n - Excerpt: AMP-enabled sites will display as previews on image search results.\n- [Google beats out Microsoft, Amazon, IBM in image recognition study](https://searchengineland.com/google-beats-out-microsoft-amazon-ibm-in-image-recognition-study-320322.md)\n - Published: 2019-08-06\n - Last Modified: 2024-04-19\n - Excerpt: Image search recognition is getting pretty good, here is a study that shows how good it is right now.\n- [Google extends Shopping ads to more YouTube inventory](https://searchengineland.com/google-extends-shopping-ads-to-more-youtube-inventory-324517.md)\n - Published: 2019-11-05\n - Last Modified: 2024-04-19\n - Excerpt: Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.\n- [Bing says it has been applying BERT since April](https://searchengineland.com/bing-says-it-has-been-applying-bert-since-april-325371.md)\n - Published: 2019-11-19\n - Last Modified: 2024-04-19\n - Excerpt: The natural language processing capabilities are now applied to all Bing queries globally.\n- [Google adds new image license metadata for licensable image label](https://searchengineland.com/google-adds-new-image-license-metadata-for-licensable-image-label-329522.md)\n - Published: 2020-02-20\n - Last Modified: 2024-04-19\n - Excerpt: Google is beta testing a new way for sites to display licensing information about content that appears in Google Images.\n- [Google adds ClaimReview or Fact Check schema support for images](https://searchengineland.com/google-adds-claimreview-or-fact-check-schema-support-for-images-336299.md)\n - Published: 2020-06-22\n - Last Modified: 2024-04-19\n - Excerpt: This won't improve your rankings but it may lead to better click-through rates.\n- [Antisemitic memes in image results highlight vulnerabilities in search](https://searchengineland.com/antisemitic-memes-in-image-results-highlight-vulnerabilities-in-search-341267.md)\n - Published: 2020-09-30\n - Last Modified: 2024-04-19\n - Excerpt: “Data voids” enable offensive content to rise to the top of the search results.\n- [Google goes dark theme and passage ranking sees the light: Friday’s daily brief](https://searchengineland.com/google-goes-dark-theme-and-passage-ranking-sees-the-light-fridays-daily-brief-346053.md)\n - Published: 2021-02-12\n - Last Modified: 2024-04-19\n - Excerpt: Plus, making the case for more Google Search Console data.\n- [Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief](https://searchengineland.com/amazon-now-accounts-for-more-than-10-of-u-s-digital-ad-market-revenue-wednesdays-daily-brief-347529.md)\n - Published: 2021-04-07\n - Last Modified: 2024-04-19\n - Excerpt: Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.\n- [Google I/O announcements, what you need to know; Friday’s daily brief](https://searchengineland.com/google-i-o-announcements-what-you-need-to-know-fridays-daily-brief-348795.md)\n - Published: 2021-05-21\n - Last Modified: 2024-04-19\n - Excerpt: Plus new Google Ads smart bidding features.\n- [Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square](https://searchengineland.com/google-expands-its-shopping-integrations-to-include-retailers-on-woocommerce-godaddy-and-square-349036.md)\n - Published: 2021-05-27\n - Last Modified: 2024-04-19\n - Excerpt: Retailers on those platforms can more easily show their products for free across Google.\n- [Google Ads will soon block ad targeting based on age, gender or interests of people under 18](https://searchengineland.com/google-ads-will-soon-block-ad-targeting-based-on-age-gender-or-interests-of-people-under-18-351133.md)\n - Published: 2021-08-10\n - Last Modified: 2024-04-19\n - Excerpt: In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.\n- [Google adds PrestaShop to list of e-commerce integrations](https://searchengineland.com/google-adds-prestashop-to-its-list-of-available-e-commerce-integrations-376753.md)\n - Published: 2021-12-02\n - Last Modified: 2024-04-19\n - Excerpt: Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.\n- [SearchCap: The Day In Search, May 27, 2009](https://searchengineland.com/searchcap-the-day-in-search-may-27-2009-19852.md)\n - Published: 2009-05-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 29, 2009](https://searchengineland.com/searchcap-may-29-2009-20256.md)\n - Published: 2009-05-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 1, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-1-2009-20335.md)\n - Published: 2009-06-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 2, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-2-2009-20401.md)\n - Published: 2009-06-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 4, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-4-2009-20525.md)\n - Published: 2009-06-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 5, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-5-2009-20589.md)\n - Published: 2009-06-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 8, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-8-2009-20684.md)\n - Published: 2009-06-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 11, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-11-2009-20863.md)\n - Published: 2009-06-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 12, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-12-2009-20918.md)\n - Published: 2009-06-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 15, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-13-2009-21046.md)\n - Published: 2009-06-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 17, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-17-2009-21187.md)\n - Published: 2009-06-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 19, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-19-2009-21317.md)\n - Published: 2009-06-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 22, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-22-2009-21392.md)\n - Published: 2009-06-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 23, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-23-2009-21446.md)\n - Published: 2009-06-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 25, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-25-2009-21581.md)\n - Published: 2009-06-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 26, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-26-2009-21627.md)\n - Published: 2009-06-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 29, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-29-2009-21733.md)\n - Published: 2009-06-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 30, 2009](https://searchengineland.com/searchcap-the-day-in-search-june-30-2009-21798.md)\n - Published: 2009-06-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 1, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-1-2009-21845.md)\n - Published: 2009-07-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 2, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-2-2009-21948.md)\n - Published: 2009-07-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 6, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-6-2009-22006.md)\n - Published: 2009-07-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 7, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-7-2009-22065.md)\n - Published: 2009-07-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 8, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-8-2009-22126.md)\n - Published: 2009-07-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Adds Creative Commons Filter To Advanced Image Search](https://searchengineland.com/google-adds-creative-commons-filter-to-advanced-image-search-22177.md)\n - Published: 2009-07-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 9, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-9-2009-22216.md)\n - Published: 2009-07-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 13, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-13-2009-22332.md)\n - Published: 2009-07-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 14, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-14-2009-22379.md)\n - Published: 2009-07-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 15, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-15-2009-22493.md)\n - Published: 2009-07-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 17, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-17-2009-22678.md)\n - Published: 2009-07-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 20, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-20-2009-22759.md)\n - Published: 2009-07-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Five More Search Tools You May Not Know … But Should](https://searchengineland.com/five-more-search-tools-july09-22766.md)\n - Published: 2009-07-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 21, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-21-2009-22834.md)\n - Published: 2009-07-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 22, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-22-2009-22873.md)\n - Published: 2009-07-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 23, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-23-2009-22929.md)\n - Published: 2009-07-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 24, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-24-2009-22992.md)\n - Published: 2009-07-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 27, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-27-2009-23075.md)\n - Published: 2009-07-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 28, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-28-2009-23157.md)\n - Published: 2009-07-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 30, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-30-2009-23386.md)\n - Published: 2009-07-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Expands “Search Options” For Web & Image Search](https://searchengineland.com/google-expands-search-options-for-web-image-search-23391.md)\n - Published: 2009-07-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 31, 2009](https://searchengineland.com/searchcap-the-day-in-search-july-31-2009-23456.md)\n - Published: 2009-07-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Antonio Gulli Leaves Ask.com After 4 Years](https://searchengineland.com/antonio-gulli-leaves-askcom-after-4-years-24275.md)\n - Published: 2009-08-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Find Similar Images Now In Google Image Search](https://searchengineland.com/find-similar-images-now-in-google-image-search-28607.md)\n - Published: 2009-10-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Censoring Chinese Search Results? Should There Be A Bing Boycott?](https://searchengineland.com/bing-censoring-chinese-search-results-should-there-be-a-bing-boycott-30322.md)\n - Published: 2009-11-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [This Is It: The Most Popular Searches Of 2009](https://searchengineland.com/this-is-it-the-most-popular-searches-of-2009-30757.md)\n - Published: 2009-12-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 9, 2009](https://searchengineland.com/searchcap-december-9-2009-31595.md)\n - Published: 2009-12-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 15, 2009](https://searchengineland.com/searchcap-the-day-in-search-december-15-2009-31990.md)\n - Published: 2009-12-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Report: Yahoo To Close MyBlogLog](https://searchengineland.com/yahoo-to-close-mybloglog-32371.md)\n - Published: 2009-12-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [5 Things On My B2B Wishlist For 2010](https://searchengineland.com/5-things-on-my-b2b-wishlist-for-2010-32324.md)\n - Published: 2009-12-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 23, 2009](https://searchengineland.com/searchcap-the-day-in-search-december-23-2009-32415.md)\n - Published: 2009-12-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [4 Comparison Search Tools You May Not Know About … But Should](https://searchengineland.com/4-comparison-search-tools-32513.md)\n - Published: 2009-12-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [As AdWords Ads Get Images, What’s Deemed Family Safe?](https://searchengineland.com/as-adwords-ads-get-images-whats-deemed-family-safe-32836.md)\n - Published: 2010-01-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [VigLink: Fire & Forget Solution To Turn Outbound Links Into Affiliate Earners](https://searchengineland.com/viglink-fire-forget-solution-to-turn-outbound-links-into-affiliate-earners-33315.md)\n - Published: 2010-01-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-january-26-2010-34479.md)\n - Published: 2010-01-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 28, 2010](https://searchengineland.com/searchcap-january-28-2010-34645.md)\n - Published: 2010-01-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 29, 2010](https://searchengineland.com/searchcap-january-29-2010-34740.md)\n - Published: 2010-01-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 2, 2010](https://searchengineland.com/searchcap-the-day-in-search-february-2-2010-34999.md)\n - Published: 2010-02-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 3, 2010](https://searchengineland.com/searchcap-the-day-in-search-february-3-2010-35093.md)\n - Published: 2010-02-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 12, 2010](https://searchengineland.com/searchcap-february-12-2010-36158.md)\n - Published: 2010-02-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Adds MySpace To Real-Time Results & Images Site Command Updates](https://searchengineland.com/google-adds-myspace-to-real-time-results-images-site-command-updates-36657.md)\n - Published: 2010-02-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [What Would You Ask Steve Ballmer About Bing, Microsoft & Search?](https://searchengineland.com/what-would-you-ask-steve-ballmer-about-bing-microsoft-search-36673.md)\n - Published: 2010-02-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Yahoo To Broadly Integrate Twitter Across Properties](https://searchengineland.com/yahoo-to-broadly-integrate-twitter-across-properties-36804.md)\n - Published: 2010-02-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 25, 2010](https://searchengineland.com/searchcap-the-day-in-search-february-25-2010-36941.md)\n - Published: 2010-02-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 1, 2010](https://searchengineland.com/searchcap-march-1-2010-37088.md)\n - Published: 2010-03-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 2, 2010](https://searchengineland.com/searchcap-march-2-2010-37162.md)\n - Published: 2010-03-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 3, 2010](https://searchengineland.com/searchcap-march-3-2010-37278.md)\n - Published: 2010-03-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 4, 2010](https://searchengineland.com/searchcap-march-4-2010-37375.md)\n - Published: 2010-03-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 5, 2010](https://searchengineland.com/searchcap-march-5-2010-37445.md)\n - Published: 2010-03-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 8, 2010](https://searchengineland.com/searchcap-march-8-2010-37614.md)\n - Published: 2010-03-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 10, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-10-2010-37788.md)\n - Published: 2010-03-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 11, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-11-2010-37894.md)\n - Published: 2010-03-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-16-2010-38289.md)\n - Published: 2010-03-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 18, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-18-2010-38448.md)\n - Published: 2010-03-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 22, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-22-2010-38600.md)\n - Published: 2010-03-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 23, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-23-2010-38684.md)\n - Published: 2010-03-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-26-2010-38875.md)\n - Published: 2010-03-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 29, 2010](https://searchengineland.com/searchcap-the-day-in-search-march-27-2010-38973.md)\n - Published: 2010-03-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 31, 2010](https://searchengineland.com/searchcap-march-31-2010-39146.md)\n - Published: 2010-03-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-april-16-2010-40184.md)\n - Published: 2010-04-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Buy Search Indexes Off The Shelf From 80legs](https://searchengineland.com/buy-search-indexes-off-the-shelf-from-80legs-40330.md)\n - Published: 2010-04-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 21, 2010](https://searchengineland.com/searchcap-the-day-in-search-april-21-2010-40429.md)\n - Published: 2010-04-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-april-26-2010-40718.md)\n - Published: 2010-04-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 30, 2010](https://searchengineland.com/searchcap-the-day-in-search-april-30-2010-41074.md)\n - Published: 2010-04-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 12, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-12-2010-41903.md)\n - Published: 2010-05-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-14-2010-42134.md)\n - Published: 2010-05-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 17, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-17-2010-42242.md)\n - Published: 2010-05-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 18, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-18-2010-42303.md)\n - Published: 2010-05-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 19, 2010](https://searchengineland.com/searchcap-may-19-2010-42375.md)\n - Published: 2010-05-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Why I’m Not Deleting My Facebook Account (Yet)](https://searchengineland.com/why-im-not-deleting-my-facebook-account-yet-42520.md)\n - Published: 2010-05-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Adds Images To Real-Time Results](https://searchengineland.com/google-adds-images-to-real-time-results-42600.md)\n - Published: 2010-05-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 24, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-24-2010-42783.md)\n - Published: 2010-05-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 25, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-25-2010-42895.md)\n - Published: 2010-05-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-26-2010-42992.md)\n - Published: 2010-05-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [57% Of Americans Have Googled Themselves: Pew Study](https://searchengineland.com/57-percent-americans-googled-themselves-43001.md)\n - Published: 2010-05-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 27, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-27-2010-43113.md)\n - Published: 2010-05-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 28, 2010](https://searchengineland.com/searchcap-the-day-in-search-may-28-2010-43219.md)\n - Published: 2010-05-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 1, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-1-2010-43333.md)\n - Published: 2010-06-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 4, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-4-2010-43635.md)\n - Published: 2010-06-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 7, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-7-2010-43775.md)\n - Published: 2010-06-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-14-2010-44309.md)\n - Published: 2010-06-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 15, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-15-2010-44439.md)\n - Published: 2010-06-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-16-2010-44484.md)\n - Published: 2010-06-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Can Google Real Time Search Have Its Own Home Page Now?](https://searchengineland.com/can-google-real-time-search-have-its-own-page-44486.md)\n - Published: 2010-06-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 17, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-17-2010-44621.md)\n - Published: 2010-06-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 18, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-18-2010-44675.md)\n - Published: 2010-06-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 21, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-21-2010-44804.md)\n - Published: 2010-06-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Will Quora Challenge Google? No. Is It Useful? Yes](https://searchengineland.com/will-quora-challenge-google-no-is-it-useful-yes-44869.md)\n - Published: 2010-06-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 22, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-22-2010-44908.md)\n - Published: 2010-06-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 23, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-23-2010-45064.md)\n - Published: 2010-06-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 24, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-24-2010-45148.md)\n - Published: 2010-06-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 28, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-28-2010-45260.md)\n - Published: 2010-06-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 29, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-29-2010-45374.md)\n - Published: 2010-06-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 30, 2010](https://searchengineland.com/searchcap-the-day-in-search-june-30-2010-45482.md)\n - Published: 2010-06-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 1, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-1-2010-45601.md)\n - Published: 2010-07-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 2, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-2-2010-45673.md)\n - Published: 2010-07-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 5, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-5-2010-45727.md)\n - Published: 2010-07-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 6, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-6-2010-45824.md)\n - Published: 2010-07-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 7, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-7-2010-45891.md)\n - Published: 2010-07-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Ask.com’s Founder Of Search Technology Leaves: Apostolos Gerasoulis](https://searchengineland.com/ask-coms-founder-of-search-technology-leaves-apostolos-gerasoulis-46044.md)\n - Published: 2010-07-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 8, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-8-2010-46058.md)\n - Published: 2010-07-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 9, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-9-2010-46159.md)\n - Published: 2010-07-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 13, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-13-2010-46407.md)\n - Published: 2010-07-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-14-2010-46466.md)\n - Published: 2010-07-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-16-2010-46669.md)\n - Published: 2010-07-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 19, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-19-2010-46727.md)\n - Published: 2010-07-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 20, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-20-2010-46843.md)\n - Published: 2010-07-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 21, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-21-2010-46946.md)\n - Published: 2010-07-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 22, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-22-2010-46980.md)\n - Published: 2010-07-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 23, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-23-2010-47061.md)\n - Published: 2010-07-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 26, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-26-2010-47273.md)\n - Published: 2010-07-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 27, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-27-2010-47394.md)\n - Published: 2010-07-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Facebook Questions Opens To Limited Public Release](https://searchengineland.com/facebook-questions-opens-to-limited-public-release-47523.md)\n - Published: 2010-07-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 28, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-28-2010-47548.md)\n - Published: 2010-07-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Diller: Ask.com Was The Little Search Engine That Couldn’t](https://searchengineland.com/diller-ask-com-was-the-little-search-engine-that-couldnt-47659.md)\n - Published: 2010-07-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 29, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-29-2010-47669.md)\n - Published: 2010-07-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Advertising Google Image Ads With Image Ad](https://searchengineland.com/google-advertising-google-image-ads-with-image-ad-47716.md)\n - Published: 2010-07-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 30, 2010](https://searchengineland.com/searchcap-the-day-in-search-july-30-2010-47738.md)\n - Published: 2010-07-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Tim Mayer, Who Worked For Practically Every Search Engine, Leaves Yahoo](https://searchengineland.com/tim-mayer-leaves-yahoo-48019.md)\n - Published: 2010-08-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 4, 2010](https://searchengineland.com/searchcap-the-day-in-search-august-4-2010-48082.md)\n - Published: 2010-08-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 17, 2010](https://searchengineland.com/searchcap-the-day-in-search-august-17-2010-48874.md)\n - Published: 2010-08-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Find More Sizes Of That Image On Google Images](https://searchengineland.com/find-more-sizes-of-that-image-on-google-images-49114.md)\n - Published: 2010-08-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Remember To Connect With Your Brand Loyalists](https://searchengineland.com/remember-to-connect-with-your-brand-loyalists-49021.md)\n - Published: 2010-08-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [B2B Blogging: Your “Social Media Boomerang”](https://searchengineland.com/b2b-blogging-your-social-media-boomerang-48916.md)\n - Published: 2010-08-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [How The “Focus On First” Helps Hide Google’s Relevancy Problems](https://searchengineland.com/focus-on-first-helps-hide-googles-relevancy-problems-50253.md)\n - Published: 2010-09-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [How To Make Paid Social Media Ads Effective And Engaging](https://searchengineland.com/how-to-make-paid-social-media-ads-effective-and-engaging-50389.md)\n - Published: 2010-09-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Report: Google To Leverage Other Social Networks To Make Itself More Social](https://searchengineland.com/google-to-leverage-other-social-nets-to-make-itself-more-social-50699.md)\n - Published: 2010-09-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 16, 2010](https://searchengineland.com/searchcap-the-day-in-search-september-16-2010-51063.md)\n - Published: 2010-09-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 23, 2010](https://searchengineland.com/searchcap-september-23-2010-51550.md)\n - Published: 2010-09-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [And The Winner Is: Search’s Rich List + Most Valuable “Startups”](https://searchengineland.com/and-the-winner-is-the-rich-list-most-valuable-startups-51570.md)\n - Published: 2010-09-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Let The Cold Calling Begin: Google, Apple, Others Settle Anti-Recruiting Complaint With DOJ](https://searchengineland.com/let-the-cold-calling-begin-google-apple-others-settle-anti-recruiting-complaint-with-doj-51676.md)\n - Published: 2010-09-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 28, 2010](https://searchengineland.com/searchcap-the-day-in-search-september-28-2010-51757.md)\n - Published: 2010-09-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 30, 2010](https://searchengineland.com/searchcap-september-30-2010-52028.md)\n - Published: 2010-09-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 4, 2010](https://searchengineland.com/searchcap-the-day-in-search-october-4-2010-52275.md)\n - Published: 2010-10-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 7, 2010](https://searchengineland.com/searchcap-the-day-in-search-october-7-2010-52525.md)\n - Published: 2010-10-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [ChaCha, The Tortoise Of Social Search, Keeps Plugging Away](https://searchengineland.com/chacha-tortoise-of-social-search-keeps-plugging-away-52809.md)\n - Published: 2010-10-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Live From Today’s Bing/Facebook Announcement](https://searchengineland.com/live-from-todays-bingfacebook-announcement-52862.md)\n - Published: 2010-10-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-october-14-2010-52980.md)\n - Published: 2010-10-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 18, 2010](https://searchengineland.com/searchcap-the-day-in-search-october-18-2010-53225.md)\n - Published: 2010-10-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [At Google Images, “G” Is For “Girls In Bathrooms”](https://searchengineland.com/at-google-images-g-is-for-girls-bathrooms-53237.md)\n - Published: 2010-10-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Spends $1.6 Billion (So Far) On 40 Acqusitions In 2010, Loses Key Personnel](https://searchengineland.com/google-spends-1-6-billion-so-far-on-40-acqusitions-loses-key-personnel-54404.md)\n - Published: 2010-10-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Blekko, The “Slashtag” Search Engine, Goes Live](https://searchengineland.com/blekko-the-slashtag-search-engine-goes-live-54447.md)\n - Published: 2010-10-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing For Android Now Available To Everyone](https://searchengineland.com/bing-for-android-now-available-to-everyone-55507.md)\n - Published: 2010-11-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Twitter Launches A “Who To Follow” People Directory](https://searchengineland.com/twitter-kinda-launches-a-directory-56423.md)\n - Published: 2010-11-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 19, 2010](https://searchengineland.com/searchcap-november-19-2010-56553.md)\n - Published: 2010-11-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 29, 2010](https://searchengineland.com/searchcap-the-day-in-search-november-29-2010-57229.md)\n - Published: 2010-11-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 30, 2010](https://searchengineland.com/searchcap-the-day-in-search-november-30-2010-57331.md)\n - Published: 2010-11-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [November 2010: Search Engine Land’s Most Popular Stories](https://searchengineland.com/november-2010-search-engine-lands-most-popular-stories-57576.md)\n - Published: 2010-12-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 2, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-2-2010-57613.md)\n - Published: 2010-12-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 3, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-3-2010-57696.md)\n - Published: 2010-12-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 6, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-6-2010-57932.md)\n - Published: 2010-12-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Easy Ways To Keep Up With The Search News](https://searchengineland.com/easy-ways-to-keep-up-with-the-search-news-58186.md)\n - Published: 2010-12-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Confirmed: Google Image Search Updating Index Faster](https://searchengineland.com/confirmed-google-image-search-updating-index-faster-58448.md)\n - Published: 2010-12-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 13, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-13-2010-58679.md)\n - Published: 2010-12-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 14, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-14-2010-58744.md)\n - Published: 2010-12-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Anna Patterson, Cuil Founder, Returns To Google](https://searchengineland.com/anna-patterson-cuil-founder-returns-to-google-58811.md)\n - Published: 2010-12-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Releases Huge Set of Upgrades: Maps, Local, Mobile, Travel, Image Search](https://searchengineland.com/bing-releases-huge-set-of-upgrades-maps-local-mobile-travel-image-search-58812.md)\n - Published: 2010-12-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Improves Image Search With Tabs & Page Preview](https://searchengineland.com/bing-improves-image-search-with-tabs-page-preview-58912.md)\n - Published: 2010-12-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 15, 2010](https://searchengineland.com/searchcap-the-day-in-search-december-15-2010-58918.md)\n - Published: 2010-12-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Releases Version 2.0 Of iPhone App](https://searchengineland.com/bing-releases-version-2-0-of-iphone-app-58949.md)\n - Published: 2010-12-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [15 Link Building Predictions & Recommendations For 2011](https://searchengineland.com/15-link-building-predictions-recommendations-for-2011-60002.md)\n - Published: 2011-01-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Reputation Conversations Start With Search Results](https://searchengineland.com/reputation-conversations-start-with-search-results-60462.md)\n - Published: 2011-01-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 13, 2011](https://searchengineland.com/searchcap-january-13-2011-61227.md)\n - Published: 2011-01-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Gazopa Adds Stock Photos To Image Search Engine](https://searchengineland.com/gazopa-adds-stock-photos-to-image-search-engine-61493.md)\n - Published: 2011-01-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 18, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-18-2011-61586.md)\n - Published: 2011-01-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Findability, SEO, And The Searcher Experience](https://searchengineland.com/findability-seo-and-the-searcher-experience-61038.md)\n - Published: 2011-01-21\n - Last Modified: 2024-04-19\n - Excerpt: Do you know the key components of a positive searcher experience? Usability and findability are crucial...but there are other critical elements.\n- [SearchCap: The Day In Search, January 21, 2011](https://searchengineland.com/searchcap-january-21-2011-62092.md)\n - Published: 2011-01-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Promotes Top Image Searches With New Landing Page](https://searchengineland.com/bing-promotes-top-image-searches-with-new-landing-page-62270.md)\n - Published: 2011-01-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-25-2011-62435.md)\n - Published: 2011-01-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 26, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-26-2011-62550.md)\n - Published: 2011-01-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-27-2011-62673.md)\n - Published: 2011-01-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 28, 2011](https://searchengineland.com/searchcap-january-28-2011-62752.md)\n - Published: 2011-01-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Executive Believed Missing After Egypt Protests](https://searchengineland.com/google-executive-believed-missing-after-egypt-protests-62991.md)\n - Published: 2011-01-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 31, 2011](https://searchengineland.com/searchcap-the-day-in-search-january-31-2011-62997.md)\n - Published: 2011-01-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing: “We Do Not Copy Results. Period.”](https://searchengineland.com/bing-we-do-not-copy-results-period-63388.md)\n - Published: 2011-02-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 3, 2011](https://searchengineland.com/searchcap-the-day-in-search-february-3-2011-63493.md)\n - Published: 2011-02-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Facebook’s 2010 Metrics: Dominant & Still Growing, comScore Says](https://searchengineland.com/facebooks-2010-metrics-dominant-still-growing-comscore-says-64110.md)\n - Published: 2011-02-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-february-15-2011-64906.md)\n - Published: 2011-02-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Exploring Social Meets Search](https://searchengineland.com/socially-yours-smx-west-65458.md)\n - Published: 2011-02-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 24, 2011](https://searchengineland.com/searchcap-the-day-in-search-february-24-2011-66048.md)\n - Published: 2011-02-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-february-25-2011-66156.md)\n - Published: 2011-02-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 2, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-2-2011-66589.md)\n - Published: 2011-03-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 7, 2011](https://searchengineland.com/searchcap-march-7-2011-67363.md)\n - Published: 2011-03-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 8, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-8-2011-67485.md)\n - Published: 2011-03-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 10, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-10-2011-67751.md)\n - Published: 2011-03-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-15-2011-68304.md)\n - Published: 2011-03-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [An Illustrated Guide To Searching For Shared, Tweeted & “Realtime” Images](https://searchengineland.com/an-illustrated-guide-to-searching-for-realtime-images-68329.md)\n - Published: 2011-03-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-17-2011-68756.md)\n - Published: 2011-03-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Hidden In Google Profiles: More Social Network Connections On The Way?](https://searchengineland.com/hidden-in-google-profiles-more-social-network-connections-on-the-way-68758.md)\n - Published: 2011-03-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 18, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-18-2011-68813.md)\n - Published: 2011-03-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Report: Google Still Top Desired Place To Work](https://searchengineland.com/report-google-still-top-desired-place-to-work-69088.md)\n - Published: 2011-03-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-21-2011-69201.md)\n - Published: 2011-03-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 22, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-22-2011-69449.md)\n - Published: 2011-03-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Welcome To The New Search Engine Land!](https://searchengineland.com/welcome-to-the-new-search-engine-land-69265.md)\n - Published: 2011-03-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Bing Mobile Updated: Improved HTML5 Features, App Search & More](https://searchengineland.com/bing-mobile-updated-improved-html5-features-app-search-more-69633.md)\n - Published: 2011-03-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-23-2011-69736.md)\n - Published: 2011-03-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 24, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-24-2011-69969.md)\n - Published: 2011-03-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Search Marketers Intrigued By Google’s +1](https://searchengineland.com/search-marketers-intrigued-by-googles-1-70907.md)\n - Published: 2011-03-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 31, 2011](https://searchengineland.com/searchcap-the-day-in-search-march-31-2011-71043.md)\n - Published: 2011-03-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [It’s Over: Google Has Already Won April Fools Day 2011](https://searchengineland.com/its-over-google-has-already-won-april-fools-day-2011-71094.md)\n - Published: 2011-04-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-april-6-2011-71908.md)\n - Published: 2011-04-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 7, 2011](https://searchengineland.com/searchcap-the-day-in-search-april-7-2011-72115.md)\n - Published: 2011-04-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SEMPO: Google Dominates But Social Now Widely Used For PPC](https://searchengineland.com/sempo-google-dominates-but-social-now-widely-used-for-ppc-72894.md)\n - Published: 2011-04-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-april-21-2011-74267.md)\n - Published: 2011-04-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, April 26, 2011](https://searchengineland.com/searchcap-april-26-2011-74805.md)\n - Published: 2011-04-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Where Are They Now? Products Announced During Past Google I/O Keynotes](https://searchengineland.com/where-are-they-now-products-announced-during-past-google-io-keynotes-76121.md)\n - Published: 2011-05-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 9, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-9-2011-76352.md)\n - Published: 2011-05-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 10, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-10-2011-76665.md)\n - Published: 2011-05-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 11, 2011](https://searchengineland.com/searchcap-may-11-2011-76863.md)\n - Published: 2011-05-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 12, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-12-2011-76971.md)\n - Published: 2011-05-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 13, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-13-2011-77153.md)\n - Published: 2011-05-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-17-2011-77615.md)\n - Published: 2011-05-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 18, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-18-2011-77798.md)\n - Published: 2011-05-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-19-2011-77918.md)\n - Published: 2011-05-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 20, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-20-2011-78073.md)\n - Published: 2011-05-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-23-2011-78255.md)\n - Published: 2011-05-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Yandex Has Blockbuster $1.3 Billion IPO](https://searchengineland.com/yandex-has-blockbuster-1-3-billion-ipo-78485.md)\n - Published: 2011-05-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [How To Hire A Great In-House Search Engine Marketer (Or Not)](https://searchengineland.com/how-to-hire-a-great-in-house-search-engine-marketer-or-not-77815.md)\n - Published: 2011-05-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-25-2011-78618.md)\n - Published: 2011-05-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 26, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-26-2011-78776.md)\n - Published: 2011-05-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, May 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-may-27-2011-78914.md)\n - Published: 2011-05-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 1, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-1-2011-79462.md)\n - Published: 2011-06-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 2, 2011](https://searchengineland.com/searchcap-june-2-2011-79583.md)\n - Published: 2011-06-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Gives You More Images, If You Ask Nicely](https://searchengineland.com/google-images-gets-shinny-on-googles-search-results-79880.md)\n - Published: 2011-06-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-6-2011-80316.md)\n - Published: 2011-06-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Welcome, Greg Finn & Gary Price To Search Engine Land!](https://searchengineland.com/welcome-greg-finn-gary-price-80367.md)\n - Published: 2011-06-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 7, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-7-2011-80507.md)\n - Published: 2011-06-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 8, 2011](https://searchengineland.com/searchcap-june-8-2011-80766.md)\n - Published: 2011-06-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 10, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-10-2011-81157.md)\n - Published: 2011-06-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 13, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-13-2011-81414.md)\n - Published: 2011-06-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Buoyed By Facebook, Social Media Sites Hit All-Time Traffic Highs In May](https://searchengineland.com/social-media-sites-all-time-traffic-highs-may-81753.md)\n - Published: 2011-06-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 15, 2011](https://searchengineland.com/searchcap-june-15-2011-81868.md)\n - Published: 2011-06-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)](https://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653.md)\n - Published: 2011-06-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google’s “Me On The Web” Pushes Google Profiles — Take That, Facebook?](https://searchengineland.com/google-me-on-the-web-pushes-google-profiles-81874.md)\n - Published: 2011-06-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 16, 2011](https://searchengineland.com/searchcap-june-16-2011-82188.md)\n - Published: 2011-06-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-17-2011-82359.md)\n - Published: 2011-06-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Disturbing Michelle Obama Image Makes A Case For Facial Recognition In Google’s New Image Search](https://searchengineland.com/disturbing-michelle-obama-image-makes-case-for-facial-recognition-82220.md)\n - Published: 2011-06-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 20, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-20-2011-82510.md)\n - Published: 2011-06-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 22, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-22-2011-82785.md)\n - Published: 2011-06-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-23-2011-82972.md)\n - Published: 2011-06-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [How The Food Network Suddenly Spiked In Popularity & Why comScore Isn’t Buying It](https://searchengineland.com/how-the-food-network-suddenly-spiked-in-popularity-why-comscore-isnt-buying-it-83053.md)\n - Published: 2011-06-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-27-2011-83345.md)\n - Published: 2011-06-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 28, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-28-2011-83535.md)\n - Published: 2011-06-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Plus: The Good, The Bad & The Ugly](https://searchengineland.com/google-the-good-the-bad-the-ugly-83630.md)\n - Published: 2011-06-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 29, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-29-2011-83742.md)\n - Published: 2011-06-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Hangout Is Breakout Feature Of Google+, When Will Facebook Match?](https://searchengineland.com/hangout-is-the-breakout-feature-of-google-83809.md)\n - Published: 2011-06-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, June 30, 2011](https://searchengineland.com/searchcap-the-day-in-search-june-30-2011-83914.md)\n - Published: 2011-06-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 1, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-1-2011-84071.md)\n - Published: 2011-07-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 5, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-5-2011-84330.md)\n - Published: 2011-07-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [One Week In, Google+ Users Are Growing Followers, Getting Traffic](https://searchengineland.com/one-week-in-google-users-are-growing-followers-getting-traffic-84371.md)\n - Published: 2011-07-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-6-2011-84586.md)\n - Published: 2011-07-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 7, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-7-2011-84868.md)\n - Published: 2011-07-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Welcome Monica Wright, Search Engine Land’s New Community Editor](https://searchengineland.com/welcome-monica-wright-search-engine-lands-new-community-editor-85171.md)\n - Published: 2011-07-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google+ Vs. Twitter: A Personal View](https://searchengineland.com/google-vs-twitter-a-personal-view-85197.md)\n - Published: 2011-07-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Today On Google+: 10 Million Users?, “Fake Name” Suspension Info, Spam Blocking & More!](https://searchengineland.com/today-on-google-booming-adoption-suspension-info-spam-blocking-more-85346.md)\n - Published: 2011-07-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 14, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-14-2011-85733.md)\n - Published: 2011-07-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-15-2011-85899.md)\n - Published: 2011-07-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-19-2011-86396.md)\n - Published: 2011-07-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 20, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-20-2011-86601.md)\n - Published: 2011-07-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-21-2011-86841.md)\n - Published: 2011-07-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Uncovering The Best Mobile SEO Resources On The Web](https://searchengineland.com/uncovering-the-best-mobile-seo-resources-on-the-web-85519.md)\n - Published: 2011-07-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Tech Celebs Most Followed On Google+ While “Real World” Rules On Twitter & Facebook](https://searchengineland.com/tech-celebs-most-followed-on-google-while-real-world-rules-on-twitter-facebook-87082.md)\n - Published: 2011-07-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-25-2011-87113.md)\n - Published: 2011-07-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [The Preview Post: Search Engine Land’s SMX East 2011 Comes To NYC & Why You Should Go](https://searchengineland.com/the-preview-post-search-engine-lands-smx-east-2011-comes-to-nyc-why-you-should-go-87156.md)\n - Published: 2011-07-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Just A Matter Of Time: Google +1’s Being Sold By The Thousands](https://searchengineland.com/just-a-matter-of-time-google-1s-being-sold-by-the-thousands-87204.md)\n - Published: 2011-07-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 26, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-26-2011-87256.md)\n - Published: 2011-07-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-27-2011-87359.md)\n - Published: 2011-07-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 28, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-28-2011-87542.md)\n - Published: 2011-07-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, July 29, 2011](https://searchengineland.com/searchcap-the-day-in-search-july-29-2011-87606.md)\n - Published: 2011-07-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 3, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-3-2011-88262.md)\n - Published: 2011-08-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 4, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-4-2011-88451.md)\n - Published: 2011-08-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 5, 2011](https://searchengineland.com/searchcap-august-5-2011-88635.md)\n - Published: 2011-08-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google+ Poised To Become Number Two Network In 12 Months According To Survey](https://searchengineland.com/google-poised-to-become-number-two-network-in-12-monthscording-to-survey-88761.md)\n - Published: 2011-08-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 8, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-8-2011-88822.md)\n - Published: 2011-08-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 11, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-11-2011-89181.md)\n - Published: 2011-08-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 12, 2011](https://searchengineland.com/searchcap-august-12-2011-89328.md)\n - Published: 2011-08-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google+ Public Posts Coming To Google’s Social Search Results](https://searchengineland.com/google-public-posts-coming-to-googles-social-search-results-89333.md)\n - Published: 2011-08-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-15-2011-89474.md)\n - Published: 2011-08-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 16, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-16-2011-89580.md)\n - Published: 2011-08-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-17-2011-89696.md)\n - Published: 2011-08-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Confirmed: Google Testing Frames For Search Options & Search Results](https://searchengineland.com/confirmed-google-tests-framed-search-filters-search-results-89909.md)\n - Published: 2011-08-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-19-2011-89932.md)\n - Published: 2011-08-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-23-2011-90328.md)\n - Published: 2011-08-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [How To Post Your Google+ Feed To Facebook And Twitter](https://searchengineland.com/how-to-post-your-google-feed-to-facebook-and-twitter-90351.md)\n - Published: 2011-08-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 24, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-24-2011-90470.md)\n - Published: 2011-08-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-25-2011-90653.md)\n - Published: 2011-08-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 30, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-30-2011-91203.md)\n - Published: 2011-08-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, August 31, 2011](https://searchengineland.com/searchcap-the-day-in-search-august-31-2011-91328.md)\n - Published: 2011-08-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 1, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-1-2011-91475.md)\n - Published: 2011-09-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-6-2011-91914.md)\n - Published: 2011-09-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 7, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-7-2011-92123.md)\n - Published: 2011-09-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Twitter CEO Dick Costolo’s “State Of The Union” Address](https://searchengineland.com/live-blog-twitter-ceo-dick-costolos-informal-business-address-92207.md)\n - Published: 2011-09-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 9, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-9-2011-92417.md)\n - Published: 2011-09-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Don’t Search Google Photos For “Gmail” While At Work](https://searchengineland.com/dont-search-google-photos-for-gmail-while-at-work-92575.md)\n - Published: 2011-09-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SMX East 2011 Day Three Recap](https://searchengineland.com/smx-east-2011-day-three-recap-92935.md)\n - Published: 2011-09-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 16, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-16-2011-93145.md)\n - Published: 2011-09-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 19, 2011](https://searchengineland.com/searchcap-september-19-2011-93425.md)\n - Published: 2011-09-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-21-2011-93804.md)\n - Published: 2011-09-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 22, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-22-2011-94098.md)\n - Published: 2011-09-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-23-2011-94215.md)\n - Published: 2011-09-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-27-2011-94581.md)\n - Published: 2011-09-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 28, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-28-2011-94817.md)\n - Published: 2011-09-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 29, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-29-2011-95047.md)\n - Published: 2011-09-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, September 30, 2011](https://searchengineland.com/searchcap-the-day-in-search-september-30-2011-95226.md)\n - Published: 2011-09-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 3, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-3-2011-95486.md)\n - Published: 2011-10-03\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 4, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-4-2011-95630.md)\n - Published: 2011-10-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 5, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-5-2011-95829.md)\n - Published: 2011-10-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 6, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-6-2011-96027.md)\n - Published: 2011-10-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 7, 2011](https://searchengineland.com/searchcap-october-7-2011-96169.md)\n - Published: 2011-10-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 10, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-10-2011-96385.md)\n - Published: 2011-10-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Link Building Tool Review: Raven Tools](https://searchengineland.com/link-building-tool-review-raven-tools-95727.md)\n - Published: 2011-10-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 11, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-11-2011-96559.md)\n - Published: 2011-10-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-17-2011-97335.md)\n - Published: 2011-10-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search](https://searchengineland.com/google-to-begin-encrypting-searches-outbound-clicks-by-default-97435.md)\n - Published: 2011-10-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search](https://searchengineland.com/reactions-googles-switch-to-encrypted-search-97511.md)\n - Published: 2011-10-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-19-2011-97734.md)\n - Published: 2011-10-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 20, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-20-2011-97894.md)\n - Published: 2011-10-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-21-2011-98018.md)\n - Published: 2011-10-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Puts A Price On Privacy](https://searchengineland.com/google-puts-a-price-on-privacy-98029.md)\n - Published: 2011-10-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 24, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-24-2011-98280.md)\n - Published: 2011-10-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 27, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-27-2011-98722.md)\n - Published: 2011-10-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 28, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-28-2011-99001.md)\n - Published: 2011-10-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, October 31, 2011](https://searchengineland.com/searchcap-the-day-in-search-october-31-2011-99287.md)\n - Published: 2011-10-31\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 1, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-1-2011-99576.md)\n - Published: 2011-11-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Keyword “Not Provided” By Google Spikes, Now 7-14% In Cases](https://searchengineland.com/encrypted-search-terms-hit-google-analytics-99685.md)\n - Published: 2011-11-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 2, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-2-2011-99750.md)\n - Published: 2011-11-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 4, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-4-2011-100067.md)\n - Published: 2011-11-04\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 8, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-8-2011-100502.md)\n - Published: 2011-11-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 9, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-9-2011-100652.md)\n - Published: 2011-11-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 11, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-11-2011-100909.md)\n - Published: 2011-11-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 14, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-14-2011-101017.md)\n - Published: 2011-11-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 15, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-15-2011-101248.md)\n - Published: 2011-11-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 16, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-16-2011-101378.md)\n - Published: 2011-11-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 17, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-17-2011-101673.md)\n - Published: 2011-11-17\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 18, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-18-2011-101802.md)\n - Published: 2011-11-18\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-21-2011-102002.md)\n - Published: 2011-11-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 22, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-22-2011-102109.md)\n - Published: 2011-11-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 23, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-23-2011-102258.md)\n - Published: 2011-11-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 25, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-25-2011-102430.md)\n - Published: 2011-11-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, November 29, 2011](https://searchengineland.com/searchcap-the-day-in-search-november-29-2011-102840.md)\n - Published: 2011-11-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Search In Pics: The Google Potion, Front Row Blogging & Movember](https://searchengineland.com/search-in-pics-the-google-potion-front-row-blogging-movember-103434.md)\n - Published: 2011-12-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 2, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-2-2011-103466.md)\n - Published: 2011-12-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 8, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-8-2011-104071.md)\n - Published: 2011-12-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Search Engine Land Turns Five & Gains A Sibling Site: Marketing Land](https://searchengineland.com/search-engine-land-turns-five-104269.md)\n - Published: 2011-12-11\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 13, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-13-2011-104639.md)\n - Published: 2011-12-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 14, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-14-2011-104757.md)\n - Published: 2011-12-14\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Adds Author Stats To Webmaster Tools](https://searchengineland.com/google-webmaster-tools-author-stats-104781.md)\n - Published: 2011-12-15\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 19, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-19-2011-105128.md)\n - Published: 2011-12-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, December 21, 2011](https://searchengineland.com/searchcap-the-day-in-search-december-21-2011-105451.md)\n - Published: 2011-12-21\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [For “Define An English Person,” Google Suggests The C-Word](https://searchengineland.com/for-define-an-english-person-google-suggests-the-c-word-105555.md)\n - Published: 2011-12-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [It’s All About Data: Our Most Popular Analytics Posts In 2011](https://searchengineland.com/its-all-about-data-our-most-popular-analytics-posts-in-2011-105623.md)\n - Published: 2011-12-23\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates](https://searchengineland.com/google-announces-megasitelinks-image-search-improvements-better-byline-dates-106798.md)\n - Published: 2012-01-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [2011: The Year Google & Bing Took Away From SEOs & Publishers](https://searchengineland.com/2011-year-google-bing-took-away-from-seos-publishers-106311.md)\n - Published: 2012-01-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Foursquare Launches “Personalized Search For The Real World”](https://searchengineland.com/foursquare-launches-personalized-search-for-the-real-world-107500.md)\n - Published: 2012-01-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose](https://searchengineland.com/the-big-preview-post-search-engine-lands-smx-west-2012-search-marketing-conference-comes-to-san-jose-108133.md)\n - Published: 2012-01-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 16, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-16-2012-108322.md)\n - Published: 2012-01-16\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 19, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-19-2012-108615.md)\n - Published: 2012-01-19\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 25, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-25-2012-109287.md)\n - Published: 2012-01-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google Changes Definition Of Average Search Ranking Position](https://searchengineland.com/google-changes-definition-of-average-search-ranking-position-109289.md)\n - Published: 2012-01-25\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Now Test Your Sitemaps Before Submitting Them To Google](https://searchengineland.com/now-test-your-sitemaps-before-submitting-them-to-google-109363.md)\n - Published: 2012-01-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 26, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-26-2012-109380.md)\n - Published: 2012-01-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search](https://searchengineland.com/dear-google-crappy-santorum-results-dont-give-the-impression-you-care-about-search-109388.md)\n - Published: 2012-01-26\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 27, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-27-2012-109511.md)\n - Published: 2012-01-27\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, January 30, 2012](https://searchengineland.com/searchcap-the-day-in-search-january-30-2012-109769.md)\n - Published: 2012-01-30\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 6, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-6-2012-110389.md)\n - Published: 2012-02-06\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 8, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-8-2012-110890.md)\n - Published: 2012-02-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 10, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-10-2012-111131.md)\n - Published: 2012-02-10\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 20, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-20-2012-112191.md)\n - Published: 2012-02-20\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 22, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-22-2012-112595.md)\n - Published: 2012-02-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Concert Rich Snippets: List Your Ticket Sale Site Under Band Web Sites](https://searchengineland.com/concert-rich-snippets-list-your-ticket-sale-site-under-band-web-sites-112820.md)\n - Published: 2012-02-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 24, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-24-2012-112897.md)\n - Published: 2012-02-24\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 28, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-28-2012-113134.md)\n - Published: 2012-02-28\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, February 29, 2012](https://searchengineland.com/searchcap-the-day-in-search-february-29-2012-113387.md)\n - Published: 2012-02-29\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 1, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-1-2012-113493.md)\n - Published: 2012-03-01\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 2, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-2-2012-113561.md)\n - Published: 2012-03-02\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 5, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-5-2012-113832.md)\n - Published: 2012-03-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Google \"Search Plus Your World\" To Launch Beyond US? Likely, As Secure Search Set To Expand](https://searchengineland.com/googles-search-plus-your-world-to-launch-beyond-us-113840.md)\n - Published: 2012-03-05\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 7, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-7-2012-113971.md)\n - Published: 2012-03-07\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 8, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-8-2012-114072.md)\n - Published: 2012-03-08\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 9, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-9-2012-114344.md)\n - Published: 2012-03-09\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 12, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-12-2012-114870.md)\n - Published: 2012-03-12\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [SearchCap: The Day In Search, March 13, 2012](https://searchengineland.com/searchcap-the-day-in-search-march-13-2012-115042.md)\n - Published: 2012-03-13\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [20240422 SEL Brief](https://searchengineland.com/20240422-sel-brief-439683.md)\n - Published: 2024-04-22\n - Last Modified: 2024-04-19\n - Excerpt: Not available\n- [Structure, consume, learn and retire: Google’s pattern of learning](https://searchengineland.com/structure-consume-learn-retire-google-pattern-learning-439753.md)\n - Published: 2024-04-22\n - Last Modified: 2024-04-19\n - Excerpt: Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.\n- [How to fix a huge traffic drop after rebranding](https://searchengineland.com/fix-huge-traffic-drop-after-rebranding-439749.md)\n - Published: 2024-04-22\n - Last Modified: 2024-04-19\n - Excerpt: Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.\n- [Dominate search results with your SEO dream team](https://searchengineland.com/dominate-search-results-with-your-seo-dream-team-439714.md)\n - Published: 2024-04-19\n - Last Modified: 2024-04-19\n - Excerpt: Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.\n- [20240419 SEL Brief](https://searchengineland.com/20240419-sel-brief-439742.md)\n - Published: 2024-04-19\n - Last Modified: 2024-04-18\n - Excerpt: Not available\n- [5 alternatives to the missing Page Timings report in GA4](https://searchengineland.com/alternatives-page-timings-report-ga4-439720.md)\n - Published: 2024-04-19\n - Last Modified: 2024-04-18\n - Excerpt: Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?\n- [7 ways to elevate your responsive search ads](https://searchengineland.com/elevate-responsive-search-ads-439734.md)\n - Published: 2024-04-19\n - Last Modified: 2024-04-18\n - Excerpt: From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.\n- [How to set and manage PPC expectations for teams and stakeholders](https://searchengineland.com/set-manage-ppc-expectations-teams-stakeholders-439715.md)\n - Published: 2024-04-19\n - Last Modified: 2024-04-18\n - Excerpt: Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.\n- [Meta could launch Threads ads this year](https://searchengineland.com/meta-threads-ads-this-year-439739.md)\n - Published: 2024-04-18\n - Last Modified: 2024-04-18\n - Excerpt: Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.\n- [Google Search Console security update improves management of ownership tokens](https://searchengineland.com/google-search-console-security-update-improves-management-of-ownership-tokens-439677.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-18\n - Excerpt: You can now more easily see and remove which have access to your Search Console profiles.\n- [Brave Search unveils AI answer engine](https://searchengineland.com/brave-search-unveils-ai-answer-engine-439718.md)\n - Published: 2024-04-18\n - Last Modified: 2024-04-18\n - Excerpt: Brave's new Answer with AI features uses large language models to generate answers to queries directly in the search results.\n- [4 ways new Data Cloud features help you personalize ads](https://searchengineland.com/ways-new-data-cloud-features-help-you-personalize-ads-439002.md)\n - Published: 2024-04-09\n - Last Modified: 2024-04-17\n - Excerpt: These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.\n- [Tracking in 2024: Where we are and how to prep](https://searchengineland.com/tracking-in-2024-where-we-are-and-how-to-prep-439695.md)\n - Published: 2024-04-18\n - Last Modified: 2024-04-17\n - Excerpt: Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.\n- [20240418 SEL Brief](https://searchengineland.com/20240418-sel-brief-439711.md)\n - Published: 2024-04-18\n - Last Modified: 2024-04-17\n - Excerpt: Not available\n- [How to survive the search results when you’re using AI tools for content](https://searchengineland.com/how-to-survive-the-search-results-when-youre-using-ai-tools-for-content-439692.md)\n - Published: 2024-04-18\n - Last Modified: 2024-04-17\n - Excerpt: Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.\n- [U.S. search ad revenues hit record $88.8 billion in 2023](https://searchengineland.com/us-search-ad-revenues-88-billion-439705.md)\n - Published: 2024-04-17\n - Last Modified: 2024-04-17\n - Excerpt: Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.\n- [YouTube escalates war on ad blockers](https://searchengineland.com/youtube-escalates-war-ad-blockers-439704.md)\n - Published: 2024-04-17\n - Last Modified: 2024-04-17\n - Excerpt: YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.\n- [Google AdSense launches new Ad Intents format for Auto ads](https://searchengineland.com/google-adsense-ad-intents-auto-ads-439700.md)\n - Published: 2024-04-17\n - Last Modified: 2024-04-17\n - Excerpt: Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.\n- [Google Demand Gen advertisers get generative image tools](https://searchengineland.com/google-demand-gen-image-generative-tools-439625.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-17\n - Excerpt: Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used.\n- [20240417 SEL Brief](https://searchengineland.com/20240417-sel-brief-439687.md)\n - Published: 2024-04-17\n - Last Modified: 2024-04-16\n - Excerpt: Not available\n- [Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer](https://searchengineland.com/ga4-conversions-key-events-game-changer-439671.md)\n - Published: 2024-04-17\n - Last Modified: 2024-04-16\n - Excerpt: Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.\n- [Oh, Brother: The Verge games Google again for ‘best printer 2024’](https://searchengineland.com/verge-google-best-printer-2024-439669.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-16\n - Excerpt: The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does.\n- [Google: Ad Strength not used in Ad Rank](https://searchengineland.com/google-ad-strength-not-used-in-ad-rank-439668.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-16\n - Excerpt: Ads with poor Ad Strength could still perform well. But that doesn't mean Ad Strength is not important, according to Google.\n- [Upgrade your paid search strategy with Connected TV](https://searchengineland.com/upgrade-your-paid-search-strategy-with-connected-tv-439664.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-16\n - Excerpt: Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences.\n- [20240416 SEL Brief](https://searchengineland.com/20240416-sel-brief-439657.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-15\n - Excerpt: Not available\n- [4 under-utilized SEO research approaches to tackle in 2024](https://searchengineland.com/under-utilized-seo-research-approaches-439648.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-15\n - Excerpt: Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.\n- [What to do when Google changes your GBP information](https://searchengineland.com/google-changes-gbp-information-439655.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-15\n - Excerpt: Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google.\n- [20240415 SEL Brief](https://searchengineland.com/20240415-sel-brief-439643.md)\n - Published: 2024-04-15\n - Last Modified: 2024-04-12\n - Excerpt: Not available\n- [Microsoft serving ads for Bing in Google Chrome](https://searchengineland.com/microsoft-ads-bing-google-chrome-438487.md)\n - Published: 2024-03-15\n - Last Modified: 2024-04-12\n - Excerpt: Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware.\n- [How to harness the power of brand mentions across the search universe](https://searchengineland.com/how-to-harness-the-power-of-brand-mentions-across-the-search-universe-439641.md)\n - Published: 2024-04-15\n - Last Modified: 2024-04-12\n - Excerpt: Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.\n- [TikTok testing virtual influencers for video ads](https://searchengineland.com/tiktok-testing-virtual-influencers-for-video-ads-439639.md)\n - Published: 2024-04-12\n - Last Modified: 2024-04-12\n - Excerpt: AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.\n- [Writing people-first content: A process and template](https://searchengineland.com/writing-people-first-content-process-template-439636.md)\n - Published: 2024-04-15\n - Last Modified: 2024-04-12\n - Excerpt: A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.\n- [Chase launches first bank-led media network](https://searchengineland.com/chase-media-solutions-launch-439635.md)\n - Published: 2024-04-12\n - Last Modified: 2024-04-12\n - Excerpt: The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.\n- [20240412 SEL Brief](https://searchengineland.com/20240412-sel-brief-439630.md)\n - Published: 2024-04-12\n - Last Modified: 2024-04-11\n - Excerpt: Not available\n- [How advertisers can capitalize on vertical video](https://searchengineland.com/advertisers-vertical-video-439608.md)\n - Published: 2024-04-12\n - Last Modified: 2024-04-11\n - Excerpt: Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.\n- [How the Google-Reddit partnership impacts brand management](https://searchengineland.com/google-reddit-brand-management-439616.md)\n - Published: 2024-04-12\n - Last Modified: 2024-04-11\n - Excerpt: Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.\n- [Google structured data carousels (beta) clarified for summary pages](https://searchengineland.com/google-structured-data-carousels-beta-clarified-for-summary-pages-439628.md)\n - Published: 2024-04-11\n - Last Modified: 2024-04-11\n - Excerpt: Google also added the feature availability for this carousel beta.\n- [TikTok launches enhanced ad placement controls](https://searchengineland.com/tiktok-enhanced-ad-placement-controls-439621.md)\n - Published: 2024-04-11\n - Last Modified: 2024-04-11\n - Excerpt: Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.\n- [Google testing People Also Consider label on branded search ads](https://searchengineland.com/google-people-also-consider-badge-branded-search-439612.md)\n - Published: 2024-04-11\n - Last Modified: 2024-04-11\n - Excerpt: Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.\n- [20240411 SEL Brief](https://searchengineland.com/20240411-sel-brief-439607.md)\n - Published: 2024-04-11\n - Last Modified: 2024-04-10\n - Excerpt: Not available\n- [Advanced Google Ads tracking for local service companies](https://searchengineland.com/advanced-google-ads-tracking-for-local-service-companies-439600.md)\n - Published: 2024-04-11\n - Last Modified: 2024-04-10\n - Excerpt: Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.\n- [Meta advertisers claim sales are down and costs are up due to glitchy automated system](https://searchengineland.com/meta-advertisers-sales-down-costs-up-glitchy-automated-system-439603.md)\n - Published: 2024-04-10\n - Last Modified: 2024-04-10\n - Excerpt: Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.\n- [Google updates Merchant Center product data specifications](https://searchengineland.com/google-updates-merchant-center-product-data-specifications-2024-439599.md)\n - Published: 2024-04-10\n - Last Modified: 2024-04-10\n - Excerpt: The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.\n- [Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers](https://searchengineland.com/ads-retailer-websites-twice-likely-infleunce-shoppers-439584.md)\n - Published: 2024-04-09\n - Last Modified: 2024-04-09\n - Excerpt: New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers' websites.\n- [20240410 SEL Brief](https://searchengineland.com/20240410-sel-brief-439580.md)\n - Published: 2024-04-10\n - Last Modified: 2024-04-09\n - Excerpt: Not available\n- [4 YouTube Shopping updates, including Collections and Affiliate Hub](https://searchengineland.com/youtube-shopping-updates-collections-affiliate-hub-439578.md)\n - Published: 2024-04-09\n - Last Modified: 2024-04-09\n - Excerpt: The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.\n- [My Search Engine Land account](https://searchengineland.com/my-account-434207.md)\n - Published: 2023-11-03\n - Last Modified: 2024-04-09\n - Excerpt: Not available\n- [Google and world’s largest ad group announce landmark AI collaboration](https://searchengineland.com/googles-wpp-collaboration-ai-gemini-439575.md)\n - Published: 2024-04-09\n - Last Modified: 2024-04-09\n - Excerpt: The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola.\n- [B2B audience targeting: Meta Ads as an alternative to LinkedIn](https://searchengineland.com/b2b-audience-targeting-meta-ads-alternative-linkedin-439558.md)\n - Published: 2024-04-10\n - Last Modified: 2024-04-09\n - Excerpt: Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.\n- [How to maximize your local business’ Google Maps presence](https://searchengineland.com/maximize-local-business-google-maps-presence-439564.md)\n - Published: 2024-04-10\n - Last Modified: 2024-04-09\n - Excerpt: Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.\n- [LinkedIn’s most effective posting strategies unveiled by new study](https://searchengineland.com/linkedins-most-effective-posting-strategies-439568.md)\n - Published: 2024-04-09\n - Last Modified: 2024-04-09\n - Excerpt: Researchers have identified the type of content that generates the most engagement, shares and impressions.\n- [Website redesign SEO checklist: Retaining and improving SEO](https://searchengineland.com/website-redesign-seo-checklist-432043.md)\n - Published: 2023-09-18\n - Last Modified: 2024-04-09\n - Excerpt: Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.\n- [SEO strategy: 3 steps to strategic SEO](https://searchengineland.com/seo-strategy-strategic-seo-planning-437603.md)\n - Published: 2024-02-19\n - Last Modified: 2024-04-09\n - Excerpt: A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.\n- [20240409 SEL Brief](https://searchengineland.com/20240409-sel-brief-439549.md)\n - Published: 2024-04-09\n - Last Modified: 2024-04-08\n - Excerpt: Not available\n- [7 ways to use generative AI in PPC](https://searchengineland.com/7-ways-to-use-generative-ai-in-ppc-439518.md)\n - Published: 2024-04-09\n - Last Modified: 2024-04-08\n - Excerpt: Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.\n- [Best of SearchBot: Create a strategy to build high-quality backlinks](https://searchengineland.com/best-of-searchbot-create-backlink-strategy-439550.md)\n - Published: 2024-04-08\n - Last Modified: 2024-04-08\n - Excerpt: We asked Search Engine Land's SearchBot to create a backlink strategy to boost SEO and brand awareness for a financial advisory firm.\n- [How to implement a full-funnel PPC marketing strategy](https://searchengineland.com/implement-full-funnel-ppc-marketing-strategy-439545.md)\n - Published: 2024-04-09\n - Last Modified: 2024-04-08\n - Excerpt: Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.\n- [Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny](https://searchengineland.com/googles-hubspot-antitrust-scrutiny-439548.md)\n - Published: 2024-04-08\n - Last Modified: 2024-04-08\n - Excerpt: Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.\n- [Google explains why Ad Strength is ‘so important’ as it addresses industry concerns](https://searchengineland.com/google-ad-strength-important-ppc-concerns-438824.md)\n - Published: 2024-04-05\n - Last Modified: 2024-04-08\n - Excerpt: Here's the role Ad Strength should really play when it comes to building your Google Ads campaigns.\n- [ROI-driven content marketing: Aligning strategies with revenue goals](https://searchengineland.com/roi-driven-content-marketing-align-strategies-revenue-goals-439116.md)\n - Published: 2024-04-08\n - Last Modified: 2024-04-07\n - Excerpt: Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results.\n- [20240408 SEL Brief](https://searchengineland.com/20240408-sel-brief-438869.md)\n - Published: 2024-04-08\n - Last Modified: 2024-04-05\n - Excerpt: Not available\n- [Ensuring quality in your SEO services: A checklist](https://searchengineland.com/seo-services-quality-checklist-439125.md)\n - Published: 2024-04-08\n - Last Modified: 2024-04-05\n - Excerpt: From ensuring top-notch deliverables to demonstrating empathy with clients, use this checklist to improve the quality of your SEO services.\n- [Bing Search tests removing cache link](https://searchengineland.com/bing-search-tests-removing-cache-link-439129.md)\n - Published: 2024-04-05\n - Last Modified: 2024-04-05\n - Excerpt: This comes after Google Search officially dropped its cache link a couple of months go.\n- [20240405 SEL Brief](https://searchengineland.com/20240405-sel-brief-439110.md)\n - Published: 2024-04-05\n - Last Modified: 2024-04-04\n - Excerpt: Not available\n- [Agile for SEOs: How in-house teams get projects prioritized](https://searchengineland.com/agile-seo-in-house-teams-projects-prioritized-438825.md)\n - Published: 2024-03-29\n - Last Modified: 2024-04-04\n - Excerpt: Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.\n- [LinkedIn introduces CTV ads for B2B campaigns](https://searchengineland.com/linkedin-ctv-ads-b2b-439106.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-04\n - Excerpt: LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.\n- [6 reasons why SEO audits seem like a waste and how to fix them](https://searchengineland.com/seo-audits-waste-fix-439063.md)\n - Published: 2024-04-05\n - Last Modified: 2024-04-04\n - Excerpt: SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems.\n- [10 non-marketing books every SEO should read](https://searchengineland.com/non-marketing-books-every-seo-should-read-439082.md)\n - Published: 2024-04-05\n - Last Modified: 2024-04-04\n - Excerpt: Transform your SEO approach with diverse knowledge. Explore these non-marketing books that offer invaluable lessons.\n- [Google ‘considering Hubspot acquisition’](https://searchengineland.com/google-considering-hubspot-acquisition-439095.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-04\n - Excerpt: The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.\n- [Google expands Vehicle Listing Ads to new markets](https://searchengineland.com/google-vehicle-listing-ads-uk-denmark-france-438899.md)\n - Published: 2024-04-01\n - Last Modified: 2024-04-04\n - Excerpt: Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.\n- [Google AI overviews launch in UK](https://searchengineland.com/google-ai-overviews-uk-439080.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-04\n - Excerpt: Google is also reportedly considering making some of its AI-powered search features only available to subscribers.\n- [How to adapt your marketing for the new era of data analytics](https://searchengineland.com/how-to-adapt-your-marketing-for-the-new-era-of-data-analytics-439051.md)\n - Published: 2024-04-23\n - Last Modified: 2024-04-04\n - Excerpt: Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.\n- [What does ‘Real-Time Marketing’ really mean?](https://searchengineland.com/what-does-real-time-marketing-really-mean-439045.md)\n - Published: 2024-04-16\n - Last Modified: 2024-04-04\n - Excerpt: Real-time does not have to mean right now. It’s delivering the information when the end user needs it.\n- [A CDP is a powerful tool — Here’s how to make it work for you](https://searchengineland.com/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you-438786.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-04\n - Excerpt: CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.\n- [Google to start issuing Display & Video 360 linking recommendations](https://searchengineland.com/google-to-start-issuing-display-video-360-linking-recommendations-439077.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-04\n - Excerpt: When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.\n- [PPC Survey: AI a top priority but causing concern, trust in Google Ads down](https://searchengineland.com/ppc-survey-ai-priority-google-ads-trust-down-439072.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-04\n - Excerpt: A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.\n- [13 questions to diagnose and resolve declining organic traffic](https://searchengineland.com/declining-organic-traffic-questions-diagnose-resolve-439018.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-04\n - Excerpt: Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.\n- [How to build a future-ready SEO strategy](https://searchengineland.com/build-future-ready-seo-strategy-439037.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-04\n - Excerpt: Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.\n- [7 steps to scale your content creation process in the world of AI](https://searchengineland.com/scale-content-creation-process-ai-438980.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-04\n - Excerpt: Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience.\n- [Flex your content management for scalability and hyper-personalization](https://searchengineland.com/flex-your-content-management-for-scalability-and-hyper-personalization-439056.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-04\n - Excerpt: Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.\n- [20240404 SEL Brief](https://searchengineland.com/20240404-sel-brief-439054.md)\n - Published: 2024-04-04\n - Last Modified: 2024-04-03\n - Excerpt: Not available\n- [Facebook launches enhanced full-screen video player with key upgrades](https://searchengineland.com/facebook-full-screen-video-player-upgrade-439043.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-03\n - Excerpt: The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.\n- [60% of Perplexity citations overlap with top 10 Google organic results](https://searchengineland.com/perplexity-citations-top-10-google-organic-results-439029.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-03\n - Excerpt: With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.\n- [Instagram explains why your content isn’t reaching your followers](https://searchengineland.com/instagram-why-content-isnt-reaching-followers-439028.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-03\n - Excerpt: The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.\n- [5 underrated skills you need to be a good digital PR – and how to master them](https://searchengineland.com/digital-pr-underrated-skills-438974.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-03\n - Excerpt: Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.\n- [New for 2024! Compare 11 top marketing automation platforms](https://searchengineland.com/new-for-2024-compare-11-top-marketing-automation-platforms-439014.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-03\n - Excerpt: Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.\n- [Microsoft is upgrading native campaigns to enhanced CPC](https://searchengineland.com/microsoft-native-campaigns-enhanced-cpc-439006.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-02\n - Excerpt: The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.\n- [YouTube unveils 3 new updates, including live stream reaction analytics](https://searchengineland.com/youtube-updates-live-stream-reaction-analytics-438999.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-02\n - Excerpt: The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.\n- [20240403 SEL Brief](https://searchengineland.com/20240403-sel-brief-439004.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-02\n - Excerpt: Not available\n- [20240402 SEL Brief](https://searchengineland.com/20240402-sel-brief-438946.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-02\n - Excerpt: Not available\n- [Daily Mail publisher introduces new social-first video ads](https://searchengineland.com/daily-mail-publisher-video-ads-edits-438995.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-02\n - Excerpt: DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.\n- [Instagram Stories: 6 tips to boost engagement](https://searchengineland.com/instagram-stories-boost-engagement-tips-438987.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-02\n - Excerpt: Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.\n- [Microsoft expands Maximum Conversion Value to more campaign types](https://searchengineland.com/microsoft-expands-maximum-conversion-calue-shopping-search-campaigns-438955.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-02\n - Excerpt: Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.\n- [Meta announces major audience targeting and insights update](https://searchengineland.com/meta-audience-targeting-insights-update-438947.md)\n - Published: 2024-04-01\n - Last Modified: 2024-04-01\n - Excerpt: Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.\n- [7 must-know marketing attribution definitions to avoid getting gamed](https://searchengineland.com/marketing-attribution-definitions-438907.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-01\n - Excerpt: Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance\n- [How to use Google Gemini to improve SEO operational efficiency](https://searchengineland.com/google-gemini-improve-seo-operational-efficiency-438918.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-01\n - Excerpt: From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.\n- [How to safelist our event emails](https://searchengineland.com/how-to-safelist-our-event-emails-436092.md)\n - Published: 2023-12-22\n - Last Modified: 2024-04-01\n - Excerpt: Not available\n- [ChatGPT makes links more prominent](https://searchengineland.com/chatgpt-prominent-links-438901.md)\n - Published: 2024-04-01\n - Last Modified: 2024-04-01\n - Excerpt: But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.\n- [Walmart Connect opens up to small and non-endemic advertisers](https://searchengineland.com/walmart-connect-small-non-endemic-advertisers-438913.md)\n - Published: 2024-04-01\n - Last Modified: 2024-04-01\n - Excerpt: By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.\n- [How to improve your SaaS onboarding experience to retain more customers](https://searchengineland.com/how-to-improve-your-saas-onboarding-experience-to-retain-more-customers-438845.md)\n - Published: 2024-04-02\n - Last Modified: 2024-04-01\n - Excerpt: Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value.\n- [Report: Perplexity plans to sell ads](https://searchengineland.com/perplexity-plan-sell-ads-438904.md)\n - Published: 2024-04-01\n - Last Modified: 2024-04-01\n - Excerpt: Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.\n- [Google investigating Ad Manager Reach report error](https://searchengineland.com/google-ad-manager-reach-report-issue-438906.md)\n - Published: 2024-04-01\n - Last Modified: 2024-04-01\n - Excerpt: Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.\n- [Manual link building is more important than ever in 2024](https://searchengineland.com/manual-link-building-is-more-important-than-ever-in-2024-438804.md)\n - Published: 2024-04-03\n - Last Modified: 2024-04-01\n - Excerpt: Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs.\n- [Advanced tactics to maximize the SEO value of user-generated content](https://searchengineland.com/advanced-tactics-seo-user-generated-content-438887.md)\n - Published: 2024-04-01\n - Last Modified: 2024-04-01\n - Excerpt: Learn how to authentically engage audiences, gather insights and repurpose UGC to boost visibility and search performance.\n- [20240401 SEL Brief](https://searchengineland.com/20240401-sel-brief-438798.md)\n - Published: 2024-04-01\n - Last Modified: 2024-03-29\n - Excerpt: Not available\n- [Bulk product optimization: Tips and tools for ecommerce SEO](https://searchengineland.com/bulk-product-optimization-tips-tools-ecommerce-seo-438871.md)\n - Published: 2024-04-01\n - Last Modified: 2024-03-29\n - Excerpt: Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.\n- [6 new Reddit Ads Manager features to simplify campaign creation and tracking](https://searchengineland.com/reddit-ads-manager-new-features-438892.md)\n - Published: 2024-03-29\n - Last Modified: 2024-03-29\n - Excerpt: The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.\n- [Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit](https://searchengineland.com/advertisers-sue-meta-inflating-ad-viewership-438884.md)\n - Published: 2024-03-29\n - Last Modified: 2024-03-29\n - Excerpt: The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.\n- [Google Panda Refresh On August 20: Version 3.9.1](https://searchengineland.com/google-panda-refresh-on-august-19th-version-3-9-1-131284.md)\n - Published: 2012-08-22\n - Last Modified: 2024-03-29\n - Excerpt: Not available\n- [Google drops Web Stories from image results, Google Discover carousel view and more](https://searchengineland.com/google-drops-web-stories-from-image-results-google-discover-carousel-view-and-more-437374.md)\n - Published: 2024-02-09\n - Last Modified: 2024-03-28\n - Excerpt: Google changed where Web Stories show in Google Search and Google Discover - a long time coming...\n- [Google did not drop Web Stories from image results](https://searchengineland.com/google-did-not-drop-web-stories-from-image-results-438865.md)\n - Published: 2024-03-28\n - Last Modified: 2024-03-28\n - Excerpt: Google issued a correction plus explained Search Console had a reporting bug with Web Stories in Image Search.\n- [Google still has not announced a launch date for SGE](https://searchengineland.com/google-still-has-not-announced-a-launch-date-for-sge-438862.md)\n - Published: 2024-03-28\n - Last Modified: 2024-03-28\n - Excerpt: It can go live at Google I/O in May but likely not on queries with ads.\n- [20240329 SEL Brief](https://searchengineland.com/20240329-sel-brief-438859.md)\n - Published: 2024-03-29\n - Last Modified: 2024-03-28\n - Excerpt: Not available\n- [How schema markup establishes trust and boosts information gain](https://searchengineland.com/how-schema-markup-establishes-trust-and-boosts-information-gain-438833.md)\n - Published: 2024-03-29\n - Last Modified: 2024-03-28\n - Excerpt: Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.\n- [Pinterest shares algorithm insights as it shifts focus to non-engagement signals](https://searchengineland.com/pinterest-shares-algorithm-insights-as-it-shifts-focus-to-non-engagement-signals-438857.md)\n - Published: 2024-03-28\n - Last Modified: 2024-03-28\n - Excerpt: The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.\n- [Google testing new tools for a more personalized shopping experience](https://searchengineland.com/google-new-tools-personalized-shopping-experience-438839.md)\n - Published: 2024-03-28\n - Last Modified: 2024-03-28\n - Excerpt: Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.\n- [YouTube announces enhanced audience retention analytics tools](https://searchengineland.com/youtube-audience-retention-analytics-438837.md)\n - Published: 2024-03-28\n - Last Modified: 2024-03-28\n - Excerpt: The platform is also turning the For You section into a customizable shelf In another effort to boost engagement.\n- [20240328 SEL Brief](https://searchengineland.com/20240328-sel-brief-438797.md)\n - Published: 2024-03-28\n - Last Modified: 2024-03-27\n - Excerpt: Not available\n- [Search Ads 360: 3 best practices for advanced PPC marketers](https://searchengineland.com/search-ads-360-best-practices-438818.md)\n - Published: 2024-03-28\n - Last Modified: 2024-03-27\n - Excerpt: Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.\n- [8 steps to maximize success during global site migrations](https://searchengineland.com/global-site-migrations-maximize-success-438814.md)\n - Published: 2024-03-28\n - Last Modified: 2024-03-27\n - Excerpt: Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites.\n- [Amazon ordered to publicly share details of ads it serves in the EU](https://searchengineland.com/amazon-ordered-ad-library-eu-438812.md)\n - Published: 2024-03-27\n - Last Modified: 2024-03-27\n - Excerpt: The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.\n- [Google changes definition of ‘top ads’](https://searchengineland.com/google-changes-definition-top-ads-438803.md)\n - Published: 2024-03-27\n - Last Modified: 2024-03-27\n - Excerpt: A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics.\n- [Google Analytics real-time reporting bug confirmed](https://searchengineland.com/google-analytics-real-time-reporting-bug-confirmed-438801.md)\n - Published: 2024-03-27\n - Last Modified: 2024-03-27\n - Excerpt: Many sites are seeing zero or little real-time traffic reported in GA4.\n- [Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023](https://searchengineland.com/google-ads-safety-report-2023-438796.md)\n - Published: 2024-03-27\n - Last Modified: 2024-03-27\n - Excerpt: The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.\n- [Google SGE a top threat to brand and product terms, study finds](https://searchengineland.com/google-sge-a-top-threat-to-brand-and-product-terms-study-finds-438705.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-27\n - Excerpt: Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.\n- [10 ChatGPT prompts for digital marketers](https://searchengineland.com/10-chatgpt-prompts-for-digital-marketers-438790.md)\n - Published: 2024-03-27\n - Last Modified: 2024-03-27\n - Excerpt: Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.\n- [20240327 SEL Brief](https://searchengineland.com/20240327-sel-brief-438784.md)\n - Published: 2024-03-27\n - Last Modified: 2024-03-26\n - Excerpt: Not available\n- [LinkedIn Ads launches dynamic UTMs for campaign tracking](https://searchengineland.com/linkedin-dynamic-utms-campaign-performance-438777.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-26\n - Excerpt: Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.\n- [Turn data into meaningful customer moments](https://searchengineland.com/turn-data-into-meaningful-customer-moments-438782.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-26\n - Excerpt: Unify customer data into a single view to drive true personalization without relying on third-party tracking.\n- [Exploring Meridian, Google’s new open-source marketing mix model](https://searchengineland.com/exploring-meridian-googles-new-open-source-marketing-mix-model-438754.md)\n - Published: 2024-03-27\n - Last Modified: 2024-03-26\n - Excerpt: Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape.\n- [Maximizing your B2B spend: Is account-based marketing worth it?](https://searchengineland.com/maximizing-b2b-spend-account-based-marketing-438762.md)\n - Published: 2024-03-27\n - Last Modified: 2024-03-26\n - Excerpt: ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.\n- [YouTube issues guidance on when to post content for maximum reach](https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-26\n - Excerpt: YouTube Product Lead Todd Beaupre explains how the timing of content publication can affect viewership.\n- [YouTube warns creators not to delete videos](https://searchengineland.com/youtube-warns-dont-delete-videos-438773.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-26\n - Excerpt: Hiding or removing content can negatively impact your channel's overall rankings.\n- [Google expands Product Studio to Australia and Canada](https://searchengineland.com/google-product-studio-australia-canada-438772.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-26\n - Excerpt: Google plans to roll out the advertising tool to marketers in more countries over the course of the year.\n- [Google adds 3D model markup for product structured data](https://searchengineland.com/google-adds-3d-model-markup-for-product-structured-data-438755.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-26\n - Excerpt: Now when you have multiple images, this markup can help Google known which image the 3D image references.\n- [Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down](https://searchengineland.com/mikhail-parakhin-head-of-microsoft-bing-search-and-microsoft-advertising-steps-down-438753.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-26\n - Excerpt: This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.\n- [20240326 SEL Brief](https://searchengineland.com/20240326-sel-brief-438752.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-25\n - Excerpt: Not available\n- [Google under investigation for uncompetitive practices by EU](https://searchengineland.com/google-meta-apple-under-investigation-438724.md)\n - Published: 2024-03-25\n - Last Modified: 2024-03-25\n - Excerpt: The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA.\n- [Instagram updates hashtag search to simplify account and post discovery](https://searchengineland.com/instagram-updates-hashtag-search-account-post-438748.md)\n - Published: 2024-03-25\n - Last Modified: 2024-03-25\n - Excerpt: The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.\n- [App store optimization: 8 tips to leverage your SEO research skills](https://searchengineland.com/app-store-optimization-tips-seo-research-skills-438728.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-25\n - Excerpt: Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.\n- [5 reasons why rankings are lying and how to fix them](https://searchengineland.com/why-rankings-lying-how-to-fix-438715.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-25\n - Excerpt: Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.\n- [Local SEO in 2024: 6 simple ways to dominate local search](https://searchengineland.com/local-seo-dominate-local-search-this-year-428339.md)\n - Published: 2024-03-25\n - Last Modified: 2024-03-25\n - Excerpt: New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.\n- [20240325 SEL Brief](https://searchengineland.com/20240325-sel-brief-438602.md)\n - Published: 2024-03-25\n - Last Modified: 2024-03-22\n - Excerpt: Not available\n- [How to benchmark PPC competitors: The definitive guide](https://searchengineland.com/benchmark-ppc-competitors-guide-438641.md)\n - Published: 2024-03-25\n - Last Modified: 2024-03-22\n - Excerpt: Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.\n- [Google starts testing AI overviews from SGE in main Google search interface](https://searchengineland.com/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-22\n - Excerpt: Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.\n- [Bing Deep Search is officially live for all users](https://searchengineland.com/bing-deep-search-is-officially-live-for-all-users-438699.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-22\n - Excerpt: Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.\n- [Google publishes Performance Max developer guide](https://searchengineland.com/google-publishes-performance-max-developer-guide-438696.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-22\n - Excerpt: The new guide offers simplified access to all the necessary information required to build PMax integrations.\n- [TikTok publishes lead generation best practice guide](https://searchengineland.com/tiktok-loead-generation-guide-438678.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-22\n - Excerpt: The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action.\n- [Is ChatGPT the Google Search killer we’ve been expecting?](https://searchengineland.com/is-chatgpt-google-search-killer-438643.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-22\n - Excerpt: The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.\n- [7 tips to improve your website speed in 2024](https://searchengineland.com/7-tips-to-improve-your-website-speed-in-2024-438572.md)\n - Published: 2024-03-26\n - Last Modified: 2024-03-22\n - Excerpt: Learn what you can do to improve the page load time and Google Core Web Vitals of your website.\n- [Turbulence ahead: The wrath of the March 2024 core update is not linear ](https://searchengineland.com/turbulence-ahead-the-wrath-of-the-march-2024-core-update-is-not-linear-438628.md)\n - Published: 2024-03-21\n - Last Modified: 2024-03-21\n - Excerpt: Examining the fluctuations and ranking changes we're seeing so far since Google started rolling out the March 2024 core update.\n- [20240322 SEL Brief](https://searchengineland.com/20240322-sel-brief-438600.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-21\n - Excerpt: Not available\n- [Google Analytics 4 addresses Google Ads report discrepancies with conversion update](https://searchengineland.com/google-analytics-4-ads-report-conversion-key-events-438613.md)\n - Published: 2024-03-21\n - Last Modified: 2024-03-21\n - Excerpt: To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.\n- [How to create local business content that converts](https://searchengineland.com/create-local-business-content-converts-438594.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-21\n - Excerpt: Establish your local business as the industry authority by being authentic in your content and connecting with your community.\n- [Meta advertising: 5 best practices for 2024](https://searchengineland.com/meta-advertising-best-practices-392349.md)\n - Published: 2024-03-22\n - Last Modified: 2024-03-21\n - Excerpt: Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.\n- [Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline](https://searchengineland.com/microsoft-performance-max-updates-timeline-438608.md)\n - Published: 2024-03-21\n - Last Modified: 2024-03-21\n - Excerpt: The tech giant plans to offer advertisers the same features currently accessible within Google's PMax.\n- [20240321 SEL Brief](https://searchengineland.com/20240321-sel-brief-438486.md)\n - Published: 2024-03-21\n - Last Modified: 2024-03-20\n - Excerpt: Not available\n- [How to onboard an SEO agency the right way](https://searchengineland.com/onboard-seo-agency-right-way-438563.md)\n - Published: 2024-03-21\n - Last Modified: 2024-03-20\n - Excerpt: Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips.\n- [Google Marketing Live 2024 registration opens](https://searchengineland.com/google-marketing-live-2024-registration-opens-438580.md)\n - Published: 2024-03-20\n - Last Modified: 2024-03-20\n - Excerpt: Google's premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.\n- [Disney announces Google partnership as it expands ad platform](https://searchengineland.com/disney-google-trade-desk-drax-438562.md)\n - Published: 2024-03-20\n - Last Modified: 2024-03-20\n - Excerpt: Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.\n- [Google March 2024 spam update done rolling out](https://searchengineland.com/google-march-2024-spam-update-done-rolling-out-438505.md)\n - Published: 2024-03-20\n - Last Modified: 2024-03-20\n - Excerpt: The spam update took nearly 15 days to complete. Google's core update is still rolling out, so we're not done yet. Remain seated and buckled.\n- [How to analyze Performance Max search terms insights for PPC success](https://searchengineland.com/analyze-performance-max-search-terms-insights-438333.md)\n - Published: 2024-03-13\n - Last Modified: 2024-03-20\n - Excerpt: Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze it PPC optimization.\n- [Un-silo your PPC campaigns: 4 tactics for more cohesive marketing](https://searchengineland.com/un-silo-ppc-campaigns-tactics-438526.md)\n - Published: 2024-03-20\n - Last Modified: 2024-03-19\n - Excerpt: Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.\n- [Teaching writers when and how to use generative AI to create helpful content](https://searchengineland.com/when-how-generative-ai-create-helpful-content-438532.md)\n - Published: 2024-03-20\n - Last Modified: 2024-03-19\n - Excerpt: Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.\n- [20240320 SEL Brief](https://searchengineland.com/20240320-sel-brief-438542.md)\n - Published: 2024-03-20\n - Last Modified: 2024-03-19\n - Excerpt: Not available\n- [Google promotes Liz Reid to head of Search](https://searchengineland.com/liz-reid-google-new-head-of-search-438519.md)\n - Published: 2024-03-18\n - Last Modified: 2024-03-19\n - Excerpt: Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.\n- [Digital advertisers still looking for recipe to thrive in cookieless world](https://searchengineland.com/digital-advertisers-still-looking-for-recipe-to-thrive-in-cookieless-world-438537.md)\n - Published: 2024-03-21\n - Last Modified: 2024-03-19\n - Excerpt: It’s likely alternative data will be one of many ingredients used for cookie replacement.\n- [Google to replace perspectives filter with forums filter](https://searchengineland.com/google-to-replace-perspectives-filter-with-forums-filter-438473.md)\n - Published: 2024-03-15\n - Last Modified: 2024-03-19\n - Excerpt: The perspectives carousels, clusters and traditional web page listings will remain.\n- [The two parts of E-E-A-T Google hasn’t told you about](https://searchengineland.com/google-neeatt-438497.md)\n - Published: 2024-03-19\n - Last Modified: 2024-03-19\n - Excerpt: Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.\n- [20240319 SEL Brief](https://searchengineland.com/20240319-sel-brief-438518.md)\n - Published: 2024-03-19\n - Last Modified: 2024-03-18\n - Excerpt: Not available\n- [Link devaluation: The hidden threat of SpamBrain](https://searchengineland.com/link-devaluation-hidden-threat-spambrain-438412.md)\n - Published: 2024-03-15\n - Last Modified: 2024-03-18\n - Excerpt: Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.\n- [Google Ads Report Editor exporting zeros; Google is investigating](https://searchengineland.com/google-ads-report-editor-exporting-zeros-google-is-investigating-438512.md)\n - Published: 2024-03-18\n - Last Modified: 2024-03-18\n - Excerpt: Google is investigating the exporting issues with Google Ads Report Editor.\n- [Google Search Ads 360 gains retail media capabilities](https://searchengineland.com/google-search-ads-360-gains-retail-media-capabilities-438511.md)\n - Published: 2024-03-18\n - Last Modified: 2024-03-18\n - Excerpt: Google said this will increase efficiency and scale for retail media with self-service.\n- [Optimizing your Performance Max campaigns with Google Ads, GA4 data](https://searchengineland.com/performance-max-campaigns-google-ads-ga4-data-438490.md)\n - Published: 2024-03-19\n - Last Modified: 2024-03-18\n - Excerpt: Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential.\n- [20240318 SEL Brief](https://searchengineland.com/20240318-sel-brief-438483.md)\n - Published: 2024-03-18\n - Last Modified: 2024-03-15\n - Excerpt: Not available\n- [Meta will sunset CrowdTangle in August](https://searchengineland.com/meta-sunset-crowdtangle-august-438472.md)\n - Published: 2024-03-15\n - Last Modified: 2024-03-15\n - Excerpt: Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.\n- [Microsoft Advertising testing new interface similar to Google Ads](https://searchengineland.com/microsoft-advertising-testing-new-interface-google-ads-438395.md)\n - Published: 2024-03-15\n - Last Modified: 2024-03-15\n - Excerpt: The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.\n- [Why the exact match keyword type in PPC is still relevant today](https://searchengineland.com/exact-match-keyword-type-ppc-relavance-438453.md)\n - Published: 2024-03-18\n - Last Modified: 2024-03-15\n - Excerpt: Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.\n- [3 underutilized Google Search Console reports for diagnosing traffic drops](https://searchengineland.com/google-search-console-reports-diagnosing-traffic-drops-438434.md)\n - Published: 2024-03-15\n - Last Modified: 2024-03-15\n - Excerpt: Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights.\n- [SEO planning: Your one-page SEO plan](https://searchengineland.com/seo-planning-one-page-seo-plan-438449.md)\n - Published: 2024-03-18\n - Last Modified: 2024-03-15\n - Excerpt: Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.\n- [Google Product Studio launches seasonal themed templates](https://searchengineland.com/google-product-studio-seasonal-themed-templates-438436.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-14\n - Excerpt: The first templates for St Patrick's Day are available now, with templates for Mother's Day, Easter, and spring expected to be released soon.\n- [Amazon apologizes after its AI advertising system makes costly error](https://searchengineland.com/amazon-apologizes-ai-advertising-system-error-438433.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-14\n - Excerpt: An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell.\n- [202400315 SEL Brief](https://searchengineland.com/202400315-sel-brief-438432.md)\n - Published: 2024-03-15\n - Last Modified: 2024-03-14\n - Excerpt: Not available\n- [The rise of the position-less marketer](https://searchengineland.com/the-rise-of-the-position-less-marketer-438404.md)\n - Published: 2024-03-20\n - Last Modified: 2024-03-14\n - Excerpt: The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.\n- [Reddit launches new ad format that closely resembles user posts](https://searchengineland.com/reddit-launches-free-form-ads-438415.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-14\n - Excerpt: Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.\n- [Google’s March 2024 core update: 5 things you need to know](https://searchengineland.com/google-march-2024-core-update-things-you-need-to-know-438370.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-14\n - Excerpt: Google's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search.\n- [Google SGE could cost publishers $2 billion in ad revenue](https://searchengineland.com/googles-sge-publishers-ad-revenue-438411.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-14\n - Excerpt: The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.\n- [LinkedIn now allows brands to sponsor any organic post](https://searchengineland.com/linkedin-thought-leader-ads-expansion-438409.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-14\n - Excerpt: Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.\n- [TikTok launches Search Insights to help creators identify trending topics](https://searchengineland.com/tiktok-creator-search-insig-438398.md)\n - Published: 2024-03-13\n - Last Modified: 2024-03-13\n - Excerpt: Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.\n- [How to identify and rank for ‘hidden gems’ in SEO](https://searchengineland.com/identify-rank-hidden-gems-seo-438385.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-13\n - Excerpt: With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for \"hidden gems.\"\n- [SEO testing: Shifting from reactive to proactive strategies](https://searchengineland.com/seo-testing-proactive-strategies-438389.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-13\n - Excerpt: Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.\n- [202400314 SEL Brief](https://searchengineland.com/202400314-sel-brief-438178.md)\n - Published: 2024-03-14\n - Last Modified: 2024-03-13\n - Excerpt: Not available\n- [U.S. House passes bill forcing TikTok owner to divest or face nationwide ban](https://searchengineland.com/us-house-passes-bill-tiktok-bytedance-sell-ban-438392.md)\n - Published: 2024-03-13\n - Last Modified: 2024-03-13\n - Excerpt: TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.\n- [Best of SearchBot: Create a blog content strategy to boost SEO](https://searchengineland.com/best-searchbot-create-blog-strategy-437925.md)\n - Published: 2024-03-13\n - Last Modified: 2024-03-13\n - Excerpt: We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results.\n- [Meta announces major updates to Advantage+ and Shopping Ads](https://searchengineland.com/meta-updates-advantage-shopping-ads-438363.md)\n - Published: 2024-03-13\n - Last Modified: 2024-03-13\n - Excerpt: The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.\n- [YouTube unveils 4 new features, including Tagged Product error notifications](https://searchengineland.com/youtube-new-features-tagged-product-notifications-438358.md)\n - Published: 2024-03-13\n - Last Modified: 2024-03-13\n - Excerpt: YouTube has introduced a series of updates aimed at helping creators better monitor and manage their content.\n- [Entity-based competitor analysis: An SEO’s guide](https://searchengineland.com/entity-based-competitor-analysis-seo-guide-438259.md)\n - Published: 2024-03-11\n - Last Modified: 2024-03-13\n - Excerpt: Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.",
"snippets": [
{
"id": "add_content_signals",
"title": "Add Content-Signal HTTP header",
"description": "The Content-Signal header tells AI agents about the nature of your content. Add it via your web server or CDN.",
"language": "nginx",
"code": "# Nginx — add to your server block:\nadd_header Content-Signal \"type=website; lang=en\" always;\n\n# Apache — add to .htaccess:\n# Header set Content-Signal \"type=website; lang=en\"",
"filename": "nginx.conf or .htaccess"
},
{
"id": "add_markdown_negotiation",
"title": "Support Accept: text/markdown",
"description": "When a client sends Accept: text/markdown, respond with a Markdown version of the page. This is the gold standard for AI-readiness.",
"language": "nginx",
"code": "# Nginx — serve .md files when client requests Markdown:\n# Option 1: Serve pre-generated .md files\nmap $http_accept $markdown_suffix {\n default \"\";\n \"~text/markdown\" \".md\";\n}\n\n# Then in your location block:\ntry_files $uri$markdown_suffix $uri =404;\n\n# Option 2: Use your app framework to check the Accept header\n# and return Markdown content with Content-Type: text/markdown",
"filename": "nginx.conf or application code"
}
]
}Nutzen Sie unsere API, um dies programmatisch abzurufen (kommt bald)
Dieses JSON ist für den internen Gebrauch bestimmt — im Gegensatz zu den Markdown- und llms.txt-Dateien soll es nicht auf Ihre Website hochgeladen werden. Speichern Sie es als Ausgangswert, um Ihren Score im Zeitverlauf zu verfolgen, teilen Sie es mit Ihrem Entwicklerteam oder integrieren Sie es in Ihre CI/CD-Pipeline.
Demnächst: Vollständige Domain-Analyse
Crawlen Sie Ihre gesamte Domain, generieren Sie llms.txt und überwachen Sie Ihren KI-Bereitschaftswert im Zeitverlauf. Tragen Sie sich in die Warteliste ein.
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