https://usefathom.com/

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  "markdown": "## Website analytics without compromiseNew [Migrating 6.5 billion rows from MongoDB](https://usefathom.com/blog/migrating-gauges-from-mongodb)\n\nFor the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit.\n\n**Fathom is a Google Analytics alternative that doesn't compromise visitor privacy for data**. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).\n\n[Start free trial](https://app.usefathom.com/register) [View a live demo](https://app.usefathom.com/demo) 7 day free trial   No cookie notices required   GDPR Compliant## European analytics\n\nOur entire company is built on putting digital privacy first. Your EU traffic is automatically routed [through European-owned infrastructure](https://usefathom.com/features/data-isolation), and our Canadian company has GDPR adequacy ruling. Plus, we're GDPR, CCPA, ePrivacy, PECR (and more) compliant.\n\n## See more of your visitors\n\nPlenty of analytics tools miss real people because of blockers, cookies and sampling. Fathom is built to show you [human visits](https://usefathom.com/features), so you get a clearer picture of who's on your site without invading anyone's privacy.\n\n## Our script is fast\n\nOur embed code loads faster than Google Analytics, meaning we're better for [your SEO](https://usefathom.com/blog/google-analytics-seo) than they are. The script loads from all over the world, from the place closest to the person visiting your site.\n\n## We sell software, not data\n\nThis is why we created [anonymous pageview tracking](https://usefathom.com/data) that doesn't collect or store personal data (we have no use for it). Because of this, Fathom doesn't require annoying cookie notices.\n\n[See all our features](https://usefathom.com/features) [Why choose Fathom?](https://usefathom.com/why-fathom-analytics/web-analytics-software) The best [Google Analytics alternative](https://usefathom.com/features/vs-google-analytics) with a focus on privacy.## See all of your sites at a glance\n\nSee every site on your account on a single screen with our [all-sites view](https://usefathom.com/docs/features/all-sites). This includes totals for things like current visitors and bounce rate. Get everything you need about all your sites in a single place.\n\n## No cookie banners needed\n\nCookie banners are ugly and annoying. Fathom doesn’t use cookies, so no consent banner is required for your analytics. Learn more about [how we protect visitor privacy](https://usefathom.com/data).\n\n## Send email reports\n\nSend yourself, your customers, or your coworkers email reports for a single site or multiple sites on your account. That way, you or anyone else can keep track of your analytics without logging in.\n\n## Ads, newsletters & ecommerce\n\nUse [UTMs](https://usefathom.com/docs/features/campaigns) to collect information about how your ad campaigns are doing, what links in your newsletter are being clicked, and more. You can even use [events](https://usefathom.com/docs/events/overview) to collect data from ecommerce sales.\n\n## Unlimited data retention\n\nWe keep your analytics history for as long as you’re a customer. That means you can view or [export your data](https://usefathom.com/docs/features/exporting) from when you started using Fathom until right now, even if that’s 30 years of data.\n\n## Lightweight script for great SEO\n\nOur script is much smaller than Google Analytics, so it’s [great for SEO](https://usefathom.com/blog/google-analytics-seo). Using Fathom as a [Google Analytics alternative](https://usefathom.com/features/vs-google-analytics) helps keep your website fast.\n\n## Getting started with Fathom is easy\n\nGain valuable insights into your website or web application all without spying on anyone in just a few, quick steps. And, if you get stuck, our support is always on hand to help you get things up and running.\n\nStep 1### Sign up for an account\n\nStart with a 7-day free trial, then [pricing](https://usefathom.com/pricing) starts at $15/month.\n\nStep 2### Add our script\n\nIt's [a single line of code](https://usefathom.com/docs/script/embed) that works with every site, web app and CMS.\n\nStep 3### See your stats\n\nYour [Fathom dashboard](https://usefathom.com/docs/start/dashboard) will start showing you real-time data.\n\n[![Fathom analytics dashboard](https://usefathom.com/_astro/dash-full-light.E2fvbti7_Z2fDgXS.webp)](https://app.usefathom.com/demo)\n\n## Fathom is trusted by thousands of businesses to power their privacy-first website analytics\n\nWhat kind of companies use Fathom? Fortune 100s, pioneers of the Open Web, Premier League football clubs, banks, and governments around the world all use our software to provide them with a privacy-focused and easy-to-use alternative to Google Analytics. Not to mention loads of small and mighty companies are Fathom customers as well.\n\n### Fathom is used by companies who care about your privacy\n\n![IBM](https://usefathom.com/assets/src/customers/logo-ibm.svg) ![GitHub](https://usefathom.com/assets/src/customers/logo-github.svg) ![Tailwind](https://usefathom.com/assets/src/customers/logo-tailwind.svg) ![Laravel](https://usefathom.com/assets/src/customers/logo-laravel.svg) ![Transistor](https://usefathom.com/assets/src/customers/logo-transistor.svg) ![New York Times](https://usefathom.com/assets/src/customers/logo-nytimes.svg) ![Huberman Lab](https://usefathom.com/assets/src/customers/logo-huberman.svg) ![Bootstrap](https://usefathom.com/assets/src/customers/logo-bootstrap.svg) ![Whitney Museum](https://usefathom.com/assets/src/customers/logo-whitney.svg) ![SignWell](https://usefathom.com/assets/src/customers/logo-signwell.svg) ![SavvyCal](https://usefathom.com/assets/src/customers/logo-savvycal.svg) ![Bosch](https://usefathom.com/assets/src/customers/logo-bosch.svg)           ![Charli Marie](https://usefathom.com/assets/responsive/1e3dbad7aef99566-80.webp)\n\nI switched to Fathom because it's an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.\n\nCharli Marie, Creative director of ConvertKit ![Ian Mackey](https://usefathom.com/assets/responsive/3d64b680185e98a1-80.webp)\n\nAnalytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.\n\nIan Mackey, Huberman Lab ![Evan You](https://usefathom.com/assets/responsive/306aba0f000516ac-80.webp)\n\nOur new Vue.js website has been using Fathom because I like how it's lightweight and respects user privacy.\n\nEvan You, creator of Vue.js ![James Brooks](https://usefathom.com/assets/responsive/2975929804b9e18a-80.webp)\n\nFathom is a beautiful, fast piece of software built on Laravel and it lets us see what we need right away.\n\nJames Brooks, Laravel ![Marshall Shorts](https://usefathom.com/assets/responsive/29009c2de8392e9e-80.webp)\n\nI value my time and my website visitors right to privacy. That's why I've switched to Fathom Analytics.\n\nMarshall Shorts, founder of Artfluential ![Jon Henshaw](https://usefathom.com/assets/responsive/6ad109d79e514e98-80.webp)\n\nFathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it's a joy to use.\n\nJon Henshaw, founder of Coywolf ![Justin Jackson](https://usefathom.com/assets/responsive/4c0c15733bb0032d-80.webp)\n\nToday, so many big tech corps are abusing our privacy. This is why I use Fathom. They're an analytics company I can trust.\n\nJustin Jackson, Cofounder of Transistor ![Derrick Reimer](https://usefathom.com/assets/responsive/d4d109a6d475b450-80.webp)\n\nPrivacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.\n\nDerrick Reimer, founder of SavvyCal ![Jessica Joyce](https://usefathom.com/assets/responsive/97877bf4cdf23894-80.webp)\n\nThey are the best Google Analytics alternative who really care about privacy and simplicity. Fathom's simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.\n\nJessica Joyce, SEO expert ![Ruben Gamez](https://usefathom.com/assets/responsive/458f790931a6e337-80.webp)\n\nI consider Fathom a \"must have\" tool if you want to understand what's happening with your website traffic. It's simple, speedy, and accurate.\n\nRuben Gamez, founder Signwell and Bidsketch ![Nathalie Lussier](https://usefathom.com/assets/responsive/4f5e8cc50f111f4c-80.webp)\n\nFathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors' privacy and does not bog down loading times, leading to faster websites.\n\nNathalie Lussier, founder of AccessAlly.com ![Caleb Porzio](https://usefathom.com/assets/responsive/65f0317e23cf661a-80.webp)\n\nAfter switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.\n\nCaleb Porzio, creator of Alpine.js## Fathom [integrates](https://usefathom.com/docs/integrations) easily with all content management systems and developer frameworks\n\n[![Carrd](https://usefathom.com/assets/src/integrations/logo-carrd.svg)](https://usefathom.com/docs/integrations/carrd) [![Kit](https://usefathom.com/assets/src/integrations/logo-convertkit.svg)](https://usefathom.com/docs/integrations/kit) [![Ember](https://usefathom.com/assets/src/integrations/logo-ember.svg)](https://usefathom.com/docs/integrations/ember) [![Gatsby](https://usefathom.com/assets/src/integrations/logo-gatsby.svg)](https://usefathom.com/docs/integrations/gatsby) [![Inertia](https://usefathom.com/assets/src/integrations/logo-inertia.svg)](https://usefathom.com/docs/integrations/inertiajs) [![Next](https://usefathom.com/assets/src/integrations/logo-next.svg)](https://usefathom.com/docs/integrations/next) [![Nuxt](https://usefathom.com/assets/src/integrations/logo-nuxt.svg)](https://usefathom.com/docs/integrations/nuxt) [![SavvyCal](https://usefathom.com/assets/src/integrations/logo-savvycal.svg)](https://usefathom.com/docs/integrations/savvycal) [![Transistor](https://usefathom.com/assets/src/integrations/logo-transistor.svg)](https://usefathom.com/docs/integrations/transistor) [![Webflow](https://usefathom.com/assets/src/integrations/logo-webflow.svg)](https://usefathom.com/docs/integrations/webflow) [![Vue](https://usefathom.com/assets/src/integrations/logo-vue.svg)](https://usefathom.com/docs/integrations/vue) [![WordPress](https://usefathom.com/assets/src/integrations/logo-wp.svg)](https://usefathom.com/docs/integrations/wordpress) [![Drupal](https://usefathom.com/assets/src/integrations/logo-drupal.svg)](https://usefathom.com/docs/integrations/drupal) [![Discourse](https://usefathom.com/assets/src/integrations/logo-discourse.svg)](https://usefathom.com/docs/integrations/discourse)\n\nWe built Fathom from the very start to be privacy-focused and easy to use. Our business model is honest yet unusual for the startup scene: we charge a fair price for our software (instead of giving it away for free, then selling your data to generate revenue).\n\nOur customers come first because they're our only investors. We don't have venture capital funding, bank loans, or other shareholders we answer to. Instead, we're happily independent and bootstrapped.\n\nWe grow sustainably when our customers tell their friends about Fathom, agencies start using us for all their client websites, or when reviewers try several analytics products and end up choosing us. This is the way we like it.\n\nBy supporting a company like ours, you are taking a step towards a shared vision of the internet that aligns with ours: away from the watchful eyes of big tech, based on trust and privacy, and all without compromising reliability, speed or quality of support.\n\nFathom began as an idea that a tech company could be run and grow without compromising our values. Fathom started as an analytics product that could be privacy-focused and simple without compromising the value of its data.\n\nWe're proud of how we run our business, sell our product and serve our customers. And of course, we hope you'll join us.\n\n[Jack](https://usefathom.com/author/jack-ellis),\nfounder of Fathom\n\n![Jack Ellis](https://usefathom.com/assets/responsive/59944cd0048b76c9-80.webp)\n\n## Frequently asked questions\n\n**Can I use the same plan for multiple websites?**\n\nYes. Sites on a plan share your monthly page views. The larger pageview plans include more sites, and you can add extra site packs from billing if you need them.\n\n**How long do you store my analytics data?**\n\nForever, as long as you are a customer. You can access your data all the way back to when you signed up. 7 days, or even 30 days, doesn't show you if your site is trending up or down, which is why we keep your analytics history. Export it before you cancel if you leave.\n\n**Why is Fathom better than European-only providers?**\n\nOur [data isolation](https://usefathom.com/features/data-isolation) routes EU visitor traffic through EU infrastructure. Visitors elsewhere are routed through our global infrastructure, so they can connect closer to home. This helps keep analytics fast for visitors around the world.\n\n**What happens if I go over my page view limit?**\n\nWe never charge for occasional traffic spikes, and we don't shut your account off if you hit your plan limit early. For substantial or sustained overages, we email you to request an upgrade. You approve the plan change yourself. If it isn't resolved, dashboard and API access can be restricted while we keep collecting. See our [plan-limits guide](https://usefathom.com/docs/account/limits) for the details.\n\n**Why isn't Fathom free like Google Analytics?**\n\nIf you aren't paying for a product, you are the product. That's why Google Analytics is free, because they make enough money off the personal data their customers give them by using their analytics service. We charge a small and sustainable fee for Fathom because our business model is selling software, not data. Our customers gladly pay for our service because they know their data is safe with us and their visitors' privacy is protected.\n\n**Why does digital privacy even matter?**\n\nYou may think that digital privacy doesn't matter because you have nothing to hide. And that may be true (to some extent), but your data shouldn't be monetised and sold by giant tech companies who are taking your tastes and preferences and selling them to advertisers. By using Fathom, you are making your website [a black hole to big tech](https://usefathom.com/blog/blackhole), meaning they cannot track any data about individuals who visit your website.\n\n**Want to learn more about Fathom?**\n\n## Website analytics deserved better, so we built a better website analytics tool\n\nFathom is easy-yet-powerful website analytics that protects digital privacy. Trusted by Fortune 100s, banks, governments and companies of every size. Begin with a 7-day free trial, and then pricing starts at $15/month.\n\n[Start free trial](https://app.usefathom.com/register) [View a live demo](https://app.usefathom.com/demo)\n",
  "fullPageMarkdown": "Fathom Analytics: Privacy-First Google Analytics Alternative       [Skip to main content](https://usefathom.com/#content)\n\n [![Fathom Analytics](https://usefathom.com/assets/src/brand/fathom-logo.svg)](https://usefathom.com/ \"Fathom Analytics\")\n\n-   Features\n    -   [What you can do with FathomUnderstand your visitors without spying](https://usefathom.com/features)\n    -   [How Fathom worksOur script, dashboard, email reports and more](https://usefathom.com/features/how-fathom-analytics-works)\n    -   [Data IsolationGDPR compliance out of the box](https://usefathom.com/features/data-isolation)\n    -   [Our data journeyHow we anonymously process data](https://usefathom.com/data)\n    -   [SecurityHow we protect Fathom and your data](https://usefathom.com/legal/security)\n-   Why Fathom\n    -   [Simple to useNo training needed, it's just a single page](https://usefathom.com/why-fathom-analytics/simple-web-analytics)\n    -   [Privacy-focusedUnderstand without spying on your visitors](https://usefathom.com/why-fathom-analytics/privacy-focused-web-analytics)\n    -   [Researching website analytics?Here's why Fathom is the best choice](https://usefathom.com/why-fathom-analytics/web-analytics-software)\n    -   Website analytics for:\n    -   [European companies](https://usefathom.com/why-fathom-analytics/for-european-companies)\n    -   [Agencies](https://usefathom.com/why-fathom-analytics/agency-analytics)\n    -   Compare Fathom with:\n    -   [Google Analytics](https://usefathom.com/features/vs-google-analytics)\n    -   [Matomo](https://usefathom.com/features/vs-matomo)\n    -   [Cloudflare Web Analytics](https://usefathom.com/features/vs-cloudflare-web-analytics)\n    -   [Jetpack Stats](https://usefathom.com/features/vs-jetpack-stats)\n-   [Pricing](https://usefathom.com/pricing)\n-   Resources\n    -   [Our blogThe latest digital privacy news and more](https://usefathom.com/blog)\n    -   [Help centreLearn how to use Fathom Analytics](https://usefathom.com/docs)\n    -   [API documentationBuild with the Fathom Analytics API](https://usefathom.com/api)\n    -   [ChangelogRecent updates to our analytics software](https://usefathom.com/changelog)\n    -   [UTM builderCreate campaign links you can measure](https://usefathom.com/utm-builder)\n    -   [CompliancePrivacy guides, agreements and policies](https://usefathom.com/legal/compliance)\n\n[Start free trial](https://app.usefathom.com/register) [Sign in](https://app.usefathom.com/)\n\n [![Fathom Analytics](https://usefathom.com/assets/src/brand/fathom-logo.svg)](https://usefathom.com/ \"Fathom Analytics\")\n\n-   [Start free trial](https://app.usefathom.com/register)\n-   [Sign in](https://app.usefathom.com/)\n-   Features:\n-   [What you can do with Fathom](https://usefathom.com/features)\n-   [How Fathom works](https://usefathom.com/features/how-fathom-analytics-works)\n-   [Data Isolation](https://usefathom.com/features/data-isolation)\n-   [Our data journey](https://usefathom.com/data)\n-   [Security](https://usefathom.com/legal/security)\n-   Why Fathom Analytics?\n-   [Simple to use](https://usefathom.com/why-fathom-analytics/simple-web-analytics)\n-   [Privacy-focused](https://usefathom.com/why-fathom-analytics/privacy-focused-web-analytics)\n-   [Researching website analytics?](https://usefathom.com/why-fathom-analytics/web-analytics-software)\n-   Website analytics for:\n-   [European companies](https://usefathom.com/why-fathom-analytics/for-european-companies)\n-   [Agencies](https://usefathom.com/why-fathom-analytics/agency-analytics)\n-   Compare Fathom with:\n-   [Google Analytics](https://usefathom.com/features/vs-google-analytics)\n-   [Matomo](https://usefathom.com/features/vs-matomo)\n-   [Cloudflare Web Analytics](https://usefathom.com/features/vs-cloudflare-web-analytics)\n-   [Jetpack Stats](https://usefathom.com/features/vs-jetpack-stats)\n-   [Pricing](https://usefathom.com/pricing)\n-   Resources:\n-   [Our blog](https://usefathom.com/blog)\n-   [Help centre](https://usefathom.com/docs)\n-   [API documentation](https://usefathom.com/api)\n-   [Changelog](https://usefathom.com/changelog)\n-   [UTM builder](https://usefathom.com/utm-builder)\n-   [Compliance](https://usefathom.com/legal/compliance)\n\n# Website analytics without compromiseNew [Migrating 6.5 billion rows from MongoDB](https://usefathom.com/blog/migrating-gauges-from-mongodb)\n\nFor the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit.\n\n**Fathom is a Google Analytics alternative that doesn't compromise visitor privacy for data**. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).\n\n[Start free trial](https://app.usefathom.com/register) [View a live demo](https://app.usefathom.com/demo) 7 day free trial   No cookie notices required   GDPR Compliant## European analytics\n\nOur entire company is built on putting digital privacy first. Your EU traffic is automatically routed [through European-owned infrastructure](https://usefathom.com/features/data-isolation), and our Canadian company has GDPR adequacy ruling. Plus, we're GDPR, CCPA, ePrivacy, PECR (and more) compliant.\n\n## See more of your visitors\n\nPlenty of analytics tools miss real people because of blockers, cookies and sampling. Fathom is built to show you [human visits](https://usefathom.com/features), so you get a clearer picture of who's on your site without invading anyone's privacy.\n\n## Our script is fast\n\nOur embed code loads faster than Google Analytics, meaning we're better for [your SEO](https://usefathom.com/blog/google-analytics-seo) than they are. The script loads from all over the world, from the place closest to the person visiting your site.\n\n## We sell software, not data\n\nThis is why we created [anonymous pageview tracking](https://usefathom.com/data) that doesn't collect or store personal data (we have no use for it). Because of this, Fathom doesn't require annoying cookie notices.\n\n[See all our features](https://usefathom.com/features) [Why choose Fathom?](https://usefathom.com/why-fathom-analytics/web-analytics-software) The best [Google Analytics alternative](https://usefathom.com/features/vs-google-analytics) with a focus on privacy.## See all of your sites at a glance\n\nSee every site on your account on a single screen with our [all-sites view](https://usefathom.com/docs/features/all-sites). This includes totals for things like current visitors and bounce rate. Get everything you need about all your sites in a single place.\n\n## No cookie banners needed\n\nCookie banners are ugly and annoying. Fathom doesn’t use cookies, so no consent banner is required for your analytics. Learn more about [how we protect visitor privacy](https://usefathom.com/data).\n\n## Send email reports\n\nSend yourself, your customers, or your coworkers email reports for a single site or multiple sites on your account. That way, you or anyone else can keep track of your analytics without logging in.\n\n## Ads, newsletters & ecommerce\n\nUse [UTMs](https://usefathom.com/docs/features/campaigns) to collect information about how your ad campaigns are doing, what links in your newsletter are being clicked, and more. You can even use [events](https://usefathom.com/docs/events/overview) to collect data from ecommerce sales.\n\n## Unlimited data retention\n\nWe keep your analytics history for as long as you’re a customer. That means you can view or [export your data](https://usefathom.com/docs/features/exporting) from when you started using Fathom until right now, even if that’s 30 years of data.\n\n## Lightweight script for great SEO\n\nOur script is much smaller than Google Analytics, so it’s [great for SEO](https://usefathom.com/blog/google-analytics-seo). Using Fathom as a [Google Analytics alternative](https://usefathom.com/features/vs-google-analytics) helps keep your website fast.\n\n## Getting started with Fathom is easy\n\nGain valuable insights into your website or web application all without spying on anyone in just a few, quick steps. And, if you get stuck, our support is always on hand to help you get things up and running.\n\nStep 1### Sign up for an account\n\nStart with a 7-day free trial, then [pricing](https://usefathom.com/pricing) starts at $15/month.\n\nStep 2### Add our script\n\nIt's [a single line of code](https://usefathom.com/docs/script/embed) that works with every site, web app and CMS.\n\nStep 3### See your stats\n\nYour [Fathom dashboard](https://usefathom.com/docs/start/dashboard) will start showing you real-time data.\n\n[![Fathom analytics dashboard](https://usefathom.com/_astro/dash-full-light.E2fvbti7_Z2fDgXS.webp)](https://app.usefathom.com/demo)\n\n[Learn how our dashboard works](https://usefathom.com/docs/start/dashboard)\n\n## Fathom is trusted by thousands of businesses to power their privacy-first website analytics\n\nWhat kind of companies use Fathom? Fortune 100s, pioneers of the Open Web, Premier League football clubs, banks, and governments around the world all use our software to provide them with a privacy-focused and easy-to-use alternative to Google Analytics. Not to mention loads of small and mighty companies are Fathom customers as well.\n\n### Fathom is used by companies who care about your privacy\n\n![IBM](https://usefathom.com/assets/src/customers/logo-ibm.svg) ![GitHub](https://usefathom.com/assets/src/customers/logo-github.svg) ![Tailwind](https://usefathom.com/assets/src/customers/logo-tailwind.svg) ![Laravel](https://usefathom.com/assets/src/customers/logo-laravel.svg) ![Transistor](https://usefathom.com/assets/src/customers/logo-transistor.svg) ![New York Times](https://usefathom.com/assets/src/customers/logo-nytimes.svg) ![Huberman Lab](https://usefathom.com/assets/src/customers/logo-huberman.svg) ![Bootstrap](https://usefathom.com/assets/src/customers/logo-bootstrap.svg) ![Whitney Museum](https://usefathom.com/assets/src/customers/logo-whitney.svg) ![SignWell](https://usefathom.com/assets/src/customers/logo-signwell.svg) ![SavvyCal](https://usefathom.com/assets/src/customers/logo-savvycal.svg) ![Bosch](https://usefathom.com/assets/src/customers/logo-bosch.svg)           ![Charli Marie](https://usefathom.com/assets/responsive/1e3dbad7aef99566-80.webp)\n\nI switched to Fathom because it's an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.\n\nCharli Marie, Creative director of ConvertKit ![Ian Mackey](https://usefathom.com/assets/responsive/3d64b680185e98a1-80.webp)\n\nAnalytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.\n\nIan Mackey, Huberman Lab ![Evan You](https://usefathom.com/assets/responsive/306aba0f000516ac-80.webp)\n\nOur new Vue.js website has been using Fathom because I like how it's lightweight and respects user privacy.\n\nEvan You, creator of Vue.js ![James Brooks](https://usefathom.com/assets/responsive/2975929804b9e18a-80.webp)\n\nFathom is a beautiful, fast piece of software built on Laravel and it lets us see what we need right away.\n\nJames Brooks, Laravel ![Marshall Shorts](https://usefathom.com/assets/responsive/29009c2de8392e9e-80.webp)\n\nI value my time and my website visitors right to privacy. That's why I've switched to Fathom Analytics.\n\nMarshall Shorts, founder of Artfluential ![Jon Henshaw](https://usefathom.com/assets/responsive/6ad109d79e514e98-80.webp)\n\nFathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it's a joy to use.\n\nJon Henshaw, founder of Coywolf ![Justin Jackson](https://usefathom.com/assets/responsive/4c0c15733bb0032d-80.webp)\n\nToday, so many big tech corps are abusing our privacy. This is why I use Fathom. They're an analytics company I can trust.\n\nJustin Jackson, Cofounder of Transistor ![Derrick Reimer](https://usefathom.com/assets/responsive/d4d109a6d475b450-80.webp)\n\nPrivacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.\n\nDerrick Reimer, founder of SavvyCal ![Jessica Joyce](https://usefathom.com/assets/responsive/97877bf4cdf23894-80.webp)\n\nThey are the best Google Analytics alternative who really care about privacy and simplicity. Fathom's simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.\n\nJessica Joyce, SEO expert ![Ruben Gamez](https://usefathom.com/assets/responsive/458f790931a6e337-80.webp)\n\nI consider Fathom a \"must have\" tool if you want to understand what's happening with your website traffic. It's simple, speedy, and accurate.\n\nRuben Gamez, founder Signwell and Bidsketch ![Nathalie Lussier](https://usefathom.com/assets/responsive/4f5e8cc50f111f4c-80.webp)\n\nFathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors' privacy and does not bog down loading times, leading to faster websites.\n\nNathalie Lussier, founder of AccessAlly.com ![Caleb Porzio](https://usefathom.com/assets/responsive/65f0317e23cf661a-80.webp)\n\nAfter switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.\n\nCaleb Porzio, creator of Alpine.js## Fathom [integrates](https://usefathom.com/docs/integrations) easily with all content management systems and developer frameworks\n\n[![Carrd](https://usefathom.com/assets/src/integrations/logo-carrd.svg)](https://usefathom.com/docs/integrations/carrd) [![Kit](https://usefathom.com/assets/src/integrations/logo-convertkit.svg)](https://usefathom.com/docs/integrations/kit) [![Ember](https://usefathom.com/assets/src/integrations/logo-ember.svg)](https://usefathom.com/docs/integrations/ember) [![Gatsby](https://usefathom.com/assets/src/integrations/logo-gatsby.svg)](https://usefathom.com/docs/integrations/gatsby) [![Inertia](https://usefathom.com/assets/src/integrations/logo-inertia.svg)](https://usefathom.com/docs/integrations/inertiajs) [![Next](https://usefathom.com/assets/src/integrations/logo-next.svg)](https://usefathom.com/docs/integrations/next) [![Nuxt](https://usefathom.com/assets/src/integrations/logo-nuxt.svg)](https://usefathom.com/docs/integrations/nuxt) [![SavvyCal](https://usefathom.com/assets/src/integrations/logo-savvycal.svg)](https://usefathom.com/docs/integrations/savvycal) [![Transistor](https://usefathom.com/assets/src/integrations/logo-transistor.svg)](https://usefathom.com/docs/integrations/transistor) [![Webflow](https://usefathom.com/assets/src/integrations/logo-webflow.svg)](https://usefathom.com/docs/integrations/webflow) [![Vue](https://usefathom.com/assets/src/integrations/logo-vue.svg)](https://usefathom.com/docs/integrations/vue) [![WordPress](https://usefathom.com/assets/src/integrations/logo-wp.svg)](https://usefathom.com/docs/integrations/wordpress) [![Drupal](https://usefathom.com/assets/src/integrations/logo-drupal.svg)](https://usefathom.com/docs/integrations/drupal) [![Discourse](https://usefathom.com/assets/src/integrations/logo-discourse.svg)](https://usefathom.com/docs/integrations/discourse)\n\nWe built Fathom from the very start to be privacy-focused and easy to use. Our business model is honest yet unusual for the startup scene: we charge a fair price for our software (instead of giving it away for free, then selling your data to generate revenue).\n\nOur customers come first because they're our only investors. We don't have venture capital funding, bank loans, or other shareholders we answer to. Instead, we're happily independent and bootstrapped.\n\nWe grow sustainably when our customers tell their friends about Fathom, agencies start using us for all their client websites, or when reviewers try several analytics products and end up choosing us. This is the way we like it.\n\nBy supporting a company like ours, you are taking a step towards a shared vision of the internet that aligns with ours: away from the watchful eyes of big tech, based on trust and privacy, and all without compromising reliability, speed or quality of support.\n\nFathom began as an idea that a tech company could be run and grow without compromising our values. Fathom started as an analytics product that could be privacy-focused and simple without compromising the value of its data.\n\nWe're proud of how we run our business, sell our product and serve our customers. And of course, we hope you'll join us.\n\n[Jack](https://usefathom.com/author/jack-ellis),\nfounder of Fathom\n\n![Jack Ellis](https://usefathom.com/assets/responsive/59944cd0048b76c9-80.webp)\n\n## Frequently asked questions\n\n**Can I use the same plan for multiple websites?**\n\nYes. Sites on a plan share your monthly page views. The larger pageview plans include more sites, and you can add extra site packs from billing if you need them.\n\n**How long do you store my analytics data?**\n\nForever, as long as you are a customer. You can access your data all the way back to when you signed up. 7 days, or even 30 days, doesn't show you if your site is trending up or down, which is why we keep your analytics history. Export it before you cancel if you leave.\n\n**Why is Fathom better than European-only providers?**\n\nOur [data isolation](https://usefathom.com/features/data-isolation) routes EU visitor traffic through EU infrastructure. Visitors elsewhere are routed through our global infrastructure, so they can connect closer to home. This helps keep analytics fast for visitors around the world.\n\n**What happens if I go over my page view limit?**\n\nWe never charge for occasional traffic spikes, and we don't shut your account off if you hit your plan limit early. For substantial or sustained overages, we email you to request an upgrade. You approve the plan change yourself. If it isn't resolved, dashboard and API access can be restricted while we keep collecting. See our [plan-limits guide](https://usefathom.com/docs/account/limits) for the details.\n\n**Why isn't Fathom free like Google Analytics?**\n\nIf you aren't paying for a product, you are the product. That's why Google Analytics is free, because they make enough money off the personal data their customers give them by using their analytics service. We charge a small and sustainable fee for Fathom because our business model is selling software, not data. Our customers gladly pay for our service because they know their data is safe with us and their visitors' privacy is protected.\n\n**Why does digital privacy even matter?**\n\nYou may think that digital privacy doesn't matter because you have nothing to hide. And that may be true (to some extent), but your data shouldn't be monetised and sold by giant tech companies who are taking your tastes and preferences and selling them to advertisers. By using Fathom, you are making your website [a black hole to big tech](https://usefathom.com/blog/blackhole), meaning they cannot track any data about individuals who visit your website.\n\n**Want to learn more about Fathom?**\n\nNeed more information? We've got you covered:\n\n-   Here's why Fathom is [a great Google Analytics alternative](https://usefathom.com/features/vs-google-analytics).\n-   Wait, what are [simple website analytics](https://usefathom.com/why-fathom-analytics/simple-web-analytics)?\n-   How is Fathom [GDPR, CCPA and PECR compliant website analytics](https://usefathom.com/legal/compliance)?\n-   Why is Fathom a [privacy-focused web analytics tool](https://usefathom.com/why-fathom-analytics/privacy-focused-web-analytics)?\n\n## Website analytics deserved better, so we built a better website analytics tool\n\nFathom is easy-yet-powerful website analytics that protects digital privacy. Trusted by Fortune 100s, banks, governments and companies of every size. Begin with a 7-day free trial, and then pricing starts at $15/month.\n\n[Start free trial](https://app.usefathom.com/register) [View a live demo](https://app.usefathom.com/demo)\n\n## Choose the best Google Analytics alternative\nStart a 7-day free trial for Fathom Analytics today\n\n[Start free trial](https://app.usefathom.com/register)[View a live demo](https://app.usefathom.com/demo)\n",
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        "checks": {
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            "evidence": "speculative",
            "details": "91% token reduction (HTML→Markdown)"
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      "titleKey": "rec.add_content_signals.title",
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  "llmsTxtPreview": "# Fathom Analytics\n\n> Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.\n\n## Documentation\n- [Help centreLearn how to use Fathom Analytics](https://usefathom.com/docs)\n- [all-sites view](https://usefathom.com/docs/features/all-sites)\n- [UTMs](https://usefathom.com/docs/features/campaigns)\n- [events](https://usefathom.com/docs/events/overview)\n- [export your data](https://usefathom.com/docs/features/exporting)\n- [a single line of code](https://usefathom.com/docs/script/embed)\n- [Fathom dashboard](https://usefathom.com/docs/start/dashboard)\n- [integrates](https://usefathom.com/docs/integrations)\n- [plan-limits guide](https://usefathom.com/docs/account/limits)\n\n## Main\n- [Fathom Analytics: Privacy-First Google Analytics Alternative](https://usefathom.com/): Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.\n- [What you can do with FathomUnderstand your visitors without spying](https://usefathom.com/features)\n- [How Fathom worksOur script, dashboard, email reports and more](https://usefathom.com/features/how-fathom-analytics-works)\n- [Data IsolationGDPR compliance out of the box](https://usefathom.com/features/data-isolation)\n- [Google Analytics](https://usefathom.com/features/vs-google-analytics)\n- [Matomo](https://usefathom.com/features/vs-matomo)\n- [Cloudflare Web Analytics](https://usefathom.com/features/vs-cloudflare-web-analytics)\n- [Jetpack Stats](https://usefathom.com/features/vs-jetpack-stats)\n- [Pricing](https://usefathom.com/pricing)\n- [About us](https://usefathom.com/about)\n- [Our data journeyHow we anonymously process data](https://usefathom.com/data)\n- [Simple to useNo training needed, it's just a single page](https://usefathom.com/why-fathom-analytics/simple-web-analytics)\n- [Researching website analytics?Here's why Fathom is the best choice](https://usefathom.com/why-fathom-analytics/web-analytics-software)\n- [European companies](https://usefathom.com/why-fathom-analytics/for-european-companies)\n- [Agencies](https://usefathom.com/why-fathom-analytics/agency-analytics)\n- [Help centreLearn how to use Fathom Analytics](https://usefathom.com/docs)\n- [API documentationBuild with the Fathom Analytics API](https://usefathom.com/api)\n- [ChangelogRecent updates to our analytics software](https://usefathom.com/changelog)\n\n## Blog\n- [Our blogThe latest digital privacy news and more](https://usefathom.com/blog)\n\n## Legal\n- [SecurityHow we protect Fathom and your data](https://usefathom.com/legal/security)\n- [Privacy-focusedUnderstand without spying on your visitors](https://usefathom.com/why-fathom-analytics/privacy-focused-web-analytics)\n- [CompliancePrivacy guides, agreements and policies](https://usefathom.com/legal/compliance)\n- [Terms](https://usefathom.com/legal/terms)\n- [Privacy](https://usefathom.com/legal/privacy)\n\n## Support\n- [Contact](https://usefathom.com/about/contact)\n\n",
  "llmsTxtExisting": "# Fathom Analytics\n\n> Fathom Analytics is a simple, privacy-focused website analytics tool. It's a Google Analytics alternative that doesn't compromise visitor privacy.\n\n## Help Documentation\n\n### Getting Started\n\n- [Ad and email campaigns (UTMs)](https://usefathom.com/docs/start/utms): Suppose you want to collect data for digital campaigns, ad clicks, campaigns on social media, or even newsletter/email campaigns.\n- [Create a Fathom account](https://usefathom.com/docs/start/create): Fathom Analytics is a hosted website analytics software tool.\n- [Dashboard explained](https://usefathom.com/docs/start/dashboard): First, let's start with what Fathom Analytics is: simple, GDPR-compliant website analytics that shows you data about your website on a dashboard or email report.\n- [Do I need to sign the DPA?](https://usefathom.com/docs/start/dpa): We can’t offer legal advice, but we can talk about the purpose of our DPA. \n- [How do free trials work?](https://usefathom.com/docs/start/trials): When you sign up for an account with Fathom Analytics, you get a 7-day free trial.\n- [Our sample privacy policy](https://usefathom.com/docs/start/policy): Since our software is privacy-first website analytics, there’s typically less to do on your end because we collect such a minimal amount of data from visitors.\n- [How Fathom measures your analytics](https://usefathom.com/docs/start/measurement): A complete guide to how every metric on your Fathom dashboard is calculated, how attribution works, and what the numbers mean.\n- [Script installation](https://usefathom.com/docs/start/install): To start collecting data from your website, you need to install our script in the header of your site’s code.\n- [Using keyboard shortcuts](https://usefathom.com/docs/start/shortcuts): Fathom Analytics has keyboard shortcuts for navigating your dashboard quickly.\n\n### How-tos\n\n- [Compare two date ranges](https://usefathom.com/docs/how-tos/compare-dates): Turn on comparison mode to see how this period stacks up against the previous one, last month, last year, or a custom range.\n- [Measure a marketing campaign](https://usefathom.com/docs/how-tos/measure-a-campaign): Tag your campaign links with UTMs, then filter your dashboard (and save a view) to see traffic and conversions from that campaign.\n- [Switch from Google Analytics](https://usefathom.com/docs/how-tos/switch-from-google-analytics): Install Fathom alongside Google Analytics, import your history, then remove GA when you're happy with the data.\n- [Track Google Ads](https://usefathom.com/docs/how-tos/track-google-ads): See which Google Ads campaigns send visits and events to your Fathom dashboard, using UTMs. No Google tag needed.\n\n### Script & Installation\n\n- [Add the embed script](https://usefathom.com/docs/script/embed): To start using Fathom Analytics, you simply have to add a single line of code to the head section of your website\n- [Advanced embed script settings](https://usefathom.com/docs/script/script-advanced): These are the advanced options we offer with our embed script.\n- [Blocking local/test environments](https://usefathom.com/docs/script/local): How to keep Fathom from collecting analytics data from local, staging, and test environments.\n- [EU isolation](https://usefathom.com/docs/script/eu-isolation): If you want to use EU isolation, congratulations; as a Fathom customer, you’re already using it, and it’s enabled by default!\n- [Exclude your own visits](https://usefathom.com/docs/script/exclude-visits): There are two ways to block your visits from showing up in your analytics with Fathom.\n- [Multiple site IDs with one website](https://usefathom.com/docs/script/multiple-site-ids-one-website): Sending visit data to multiple dashboards from one website\n- [Site firewall settings](https://usefathom.com/docs/script/firewall): Block or allow pages, IPs, referrers, domains, countries, and event names from the firewall settings on your site.\n\n### Events & Conversions\n\n- [Creating and using events](https://usefathom.com/docs/events/overview): Events (or goals) in Fathom are things you want to collect data about, which aren’t just page views.\n- [Track 404/error pages](https://usefathom.com/docs/events/404-page-tracking): Track visits to missing pages with Fathom events so you can find broken links and add redirects.\n- [Track ecommerce conversions](https://usefathom.com/docs/events/ecommerce-conversions): Track ecommerce conversions, event values and currencies in Fathom Analytics.\n- [Track external link clicks](https://usefathom.com/docs/events/external-clicks): Track outbound link clicks as events in Fathom Analytics, for individual links or all external links.\n- [Track form submissions](https://usefathom.com/docs/events/form-submission-tracking): Track successful form submissions as conversions with Fathom Analytics events.\n- [Track link clicks](https://usefathom.com/docs/events/link-clicks): Track link clicks with Fathom Analytics using an onclick handler or a JavaScript event listener.\n- [Track page load conversions](https://usefathom.com/docs/events/page-load-conversions): Record a Fathom event when an important page loads to measure page load conversions.\n\n### Features\n\n- [All sites view](https://usefathom.com/docs/features/all-sites): When you click on your site name from the dashboard, you’ll see an ‘All sites’ item at the very top of the dropdown.\n- [API](https://usefathom.com/docs/features/api): Use the Fathom Analytics API to manage sites, events and milestones, or pull custom reports.\n- [Bot detection](https://usefathom.com/docs/features/bot-detection): How Fathom detects and blocks bot traffic to keep your analytics accurate.\n- [Email reports](https://usefathom.com/docs/features/email-reports): Email reports are a time-saving way to get a snapshot of your analytics right in your inbox.\n- [Export your data](https://usefathom.com/docs/features/exporting): Your website analytics are yours, so you can download your data whenever you'd like.\n- [Filtering and searching](https://usefathom.com/docs/features/filtering): You can add a filter by clicking on any row on your dashboard.\n- [Google Analytics Importer](https://usefathom.com/docs/features/ga-importer): It's easy to import your data from Google Analytics (GA4) into your Fathom dashboard.\n- [Milestones](https://usefathom.com/docs/features/milestones): Milestones let you mark important events directly on your chart, so you can quickly understand what might have caused changes in your traffic.\n- [Multi-domains](https://usefathom.com/docs/features/multi): Say you have several domains (and subdomains) and want to collect data for all of them on a single Fathom dashboard.\n- [Saved views](https://usefathom.com/docs/features/saved-views): Save a combination of filters as a named view and switch back to it in one click.\n- [Search Console integration](https://usefathom.com/docs/features/google-search-console): See which search terms people use to find your site in search results, right inside your Fathom dashboard.\n- [Share a dashboard](https://usefathom.com/docs/features/shared-dashboards): By default, you (the account holder) are the only person who can view your Fathom dashboard.\n- [Traffic sources](https://usefathom.com/docs/features/sources): The Sources tab, in the Referrals box, divides your content into a few buckets based on where the traffic came from, which you can then filter.\n- [UTMs and campaigns](https://usefathom.com/docs/features/campaigns): A UTM parameter is the text included in the URL to understand where the traffic is coming from.\n\n### Integrations\n\n- [Angular](https://usefathom.com/docs/integrations/angular): Add analytics to Angular with Fathom.\n- [Astro](https://usefathom.com/docs/integrations/astro): Add analytics to Astro with Fathom.\n- [Bloggi](https://usefathom.com/docs/integrations/bloggi): Fathom Analytics works great with Bloggi and other CMS’.\n- [Cal.com](https://usefathom.com/docs/integrations/cal): Add analytics to Cal with Fathom.\n- [Calendly](https://usefathom.com/docs/integrations/calendly): Capture Calendly booking activity with Fathom.\n- [Carrd](https://usefathom.com/docs/integrations/carrd): Add analytics to Carrd with Fathom.\n- [Discourse](https://usefathom.com/docs/integrations/discourse): Add analytics to Discourse with Fathom.\n- [Docusaurus](https://usefathom.com/docs/integrations/docusaurus): Add analytics to Docusaurus with Fathom.\n- [Drupal](https://usefathom.com/docs/integrations/drupal): Add analytics to Drupal with Fathom.\n- [Eleventy (11ty)](https://usefathom.com/docs/integrations/eleventy): Add analytics to Eleventy with Fathom.\n- [Ember.js](https://usefathom.com/docs/integrations/ember): Add analytics to Ember.js with Fathom.\n- [Framer](https://usefathom.com/docs/integrations/framer): Add analytics to Framer with Fathom.\n- [Gatsby](https://usefathom.com/docs/integrations/gatsby): Add analytics to Gatsby with Fathom.\n- [Ghost](https://usefathom.com/docs/integrations/ghost): Add analytics to Ghost with Fathom.\n- [Google Tag Manager](https://usefathom.com/docs/integrations/gtm): We don’t recommend using GTM because it still allows Google to have a presence on your website.\n- [Go High Level](https://usefathom.com/docs/integrations/gohighlevel): Add analytics to Go High Level with Fathom.\n- [Hugo](https://usefathom.com/docs/integrations/hugo): Add analytics to Hugo with Fathom.\n- [Inertia.js](https://usefathom.com/docs/integrations/inertiajs): Add analytics to Inertia.js with Fathom.\n- [Integrating embed code with other frontend frameworks (SPAs)](https://usefathom.com/docs/integrations/spas): Easily track your website’s performance with our default tracking code. No matter which frontend framework you use, just get the HTML in and you’re good to go. We’ll even monitor pushstate and popstate for you.\n- [Jekyll](https://usefathom.com/docs/integrations/jekyll): Add analytics to Jekyll with Fathom.\n- [Kit](https://usefathom.com/docs/integrations/kit): Fathom Analytics works great with Kit landing pages.\n- [Magento](https://usefathom.com/docs/integrations/magento): Add analytics to Magento with Fathom.\n- [Mintlify](https://usefathom.com/docs/integrations/mintlify): Fathom Analytics works great with Mintlify documentation sites.\n- [Next.js](https://usefathom.com/docs/integrations/next): Add analytics to Next.js with Fathom.\n- [Nuxt.js](https://usefathom.com/docs/integrations/nuxt): Add analytics to Nuxt.js with Fathom.\n- [React](https://usefathom.com/docs/integrations/react): Add analytics to React apps with Fathom.\n- [Remix](https://usefathom.com/docs/integrations/remix): Add analytics to Remix apps with Fathom.\n- [SavvyCal](https://usefathom.com/docs/integrations/savvycal): Fathom Analytics works great with SavvyCal.\n- [Shopify](https://usefathom.com/docs/integrations/shopify): Add analytics to Shopify with Fathom.\n- [SquareSpace](https://usefathom.com/docs/integrations/squarespace): Add analytics to SquareSpace with Fathom.\n- [SvelteKit](https://usefathom.com/docs/integrations/sveltekit): Add analytics to SvelteKit with Fathom.\n- [Transistor.fm](https://usefathom.com/docs/integrations/transistor): Add analytics to Transistor.fm with Fathom.\n- [Turbolinks](https://usefathom.com/docs/integrations/turbolinks): Add analytics to Turbolinks with Fathom.\n- [Vue.js](https://usefathom.com/docs/integrations/vue): Add analytics to Vue.js with Fathom.\n- [Webflow](https://usefathom.com/docs/integrations/webflow): Add analytics to Webflow with Fathom.\n- [Wix](https://usefathom.com/docs/integrations/wix): Add analytics to Wix with Fathom.\n- [WooCommerce](https://usefathom.com/docs/integrations/woocommerce): Add event analytics to WooCommerce with Fathom.\n- [WordPress](https://usefathom.com/docs/integrations/wordpress): Add analytics to WordPress with Fathom.\n\n### Account\n\n- [Add or delete a site](https://usefathom.com/docs/account/add-delete): Use Fathom Analytics to add or delete a site on your account.\n- [Partners](https://usefathom.com/docs/account/affiliates): Earn 25% lifetime commissions by referring customers to Fathom Analytics.\n- [Billing FAQ](https://usefathom.com/docs/account/faq): As a small company, we do our best to be fair and transparent with billing, invoicing and payments.\n- [Cancel your subscription](https://usefathom.com/docs/account/close): You don't need to email us to cancel your subscription or close your account.\n- [Discount codes](https://usefathom.com/docs/account/discount-code): Get a great price on a Google Analytics alternative.\n- [Exceeding your plan limits](https://usefathom.com/docs/account/limits): How Fathom handles plan overages, upgrade requests, and restrictions on dashboard and API access.\n- [Two-factor authentication](https://usefathom.com/docs/account/2fa): It’s easy to get the best security possible by enabling 2FA (two-factor authentication) on your account in Fathom Analytics.\n- [Upgrading or downgrading](https://usefathom.com/docs/account/upgrade-downgrade): Learn how to change your Fathom Analytics plan, request a downgrade, and choose a plan that fits your monthly page views.\n- [Your password](https://usefathom.com/docs/account/password): We go to great lengths to provide industry-leading security for our software.\n\n### Troubleshooting\n\n- [Can I add more than 50 sites?](https://usefathom.com/docs/troubleshooting/sites): Every plan includes at least 50 sites. Bigger plans include more, and you can add extra packs yourself.\n- [Do I lose my stats if I change a URL or site name?](https://usefathom.com/docs/troubleshooting/changing): Learn what happens to your Fathom Analytics stats and tracking code when you change your website URL or rename a site in your account.\n- [Does Fathom have “X” feature?](https://usefathom.com/docs/troubleshooting/features): Find the features available in Fathom Analytics and see recently released improvements in our changelog.\n- [Does Fathom use cookies or require a consent banner?](https://usefathom.com/docs/troubleshooting/cookies): It may be hard to “fathom” (sorry, bad joke), but Fathom Analytics doesn’t use cookies or similar technologies in our analytics.\n- [Does replacing Google Analytics hurt my SEO?](https://usefathom.com/docs/troubleshooting/seo): No. Your site will not be negatively impacted if you use Fathom Analytics instead of Google Analytics.\n- [How do I transfer a dashboard to another account?](https://usefathom.com/docs/troubleshooting/transfer): If you’d like to transfer a site (dashboard) to another customer, our support can take care of that for you.\n- [How to get CookieBot to Ignore Fathom](https://usefathom.com/docs/troubleshooting/cookiebot): CookieBot incorrectly assumes Fathom Analytics needs to have consent - here’s how to avoid this\n- [If Fathom isn't working on your site](https://usefathom.com/docs/troubleshooting/not-working): If you believe you have added our embed script correctly and no visits are showing up, there’s a problem with your configuration.\n- [Only my homepage is showing up in my data](https://usefathom.com/docs/troubleshooting/canonicals): This typically happens if you’ve only added our embed script to your homepage (and not into the header of your site template).\n- [See Google search terms (keywords)](https://usefathom.com/docs/troubleshooting/google-keywords): Since 2011 all search traffic from Google has been encrypted, meaning you have to use Google Search Console to view it\n- [What are salts and hashes?](https://usefathom.com/docs/troubleshooting/hashes-salts): Understand hashes and salts, how they differ from encryption, and their role in privacy-focused website analytics.\n- [Why am I not seeing the full referrer URL?](https://usefathom.com/docs/troubleshooting/referrer-policy): Explanation on why customers sometimes only see the referrer domain without the pathname included\n- [Why am I seeing duplicate pathnames in my data?](https://usefathom.com/docs/troubleshooting/duplicate-pathnames): Learn why you may see duplicate page paths in your Fathom dashboard and how to fix them.\n- [Why am I seeing UTM parameters I didn't make?](https://usefathom.com/docs/troubleshooting/utm): Since we launched UTM parameters in the dashboard, we’ve had a few questions from customers who may see UTM data they didn’t create.\n- [Why are my stats different from other analytics?](https://usefathom.com/docs/troubleshooting/differences): If you compare Fathom to another analytics platform, the stats will undoubtedly vary.\n- [Why is Fathom better than European-only providers?](https://usefathom.com/docs/troubleshooting/eu-only): “EU-only analytics” can also slow down your analytics for people not in the EU.\n- [Why is my account locked?](https://usefathom.com/docs/troubleshooting/locked): Find out why your Fathom Analytics account is locked and how to resolve unpaid invoices or upgrade a plan that no longer fits your traffic.\n\n## API Documentation\n\n- [API Overview](https://usefathom.com/api/v1): Introduction to the Fathom Analytics API, including rate limits, authentication, pagination and errors\n- [Account API](https://usefathom.com/api/v1/account): Retrieve account details and inspect the permissions on your API token\n- [Sites API](https://usefathom.com/api/v1/sites): List, create, update, and delete sites\n- [Events API](https://usefathom.com/api/v1/events): List, create, update, and delete events\n- [Milestones API](https://usefathom.com/api/v1/milestones): List, create, update, and delete milestones\n- [Reports API](https://usefathom.com/api/v1/reports): Generate flexible aggregation reports and fetch current visitor counts\n- [API reference (Markdown)](https://usefathom.com/api/llms.txt): The entire API reference as a single LLM-friendly Markdown document\n- [OpenAPI schema](https://usefathom.com/api/openapi.json): Machine-readable OpenAPI 3.1 schema for the API",
  "emergingProtocols": {
    "oauthProtectedResource": {
      "exists": false,
      "url": "https://usefathom.com/.well-known/oauth-protected-resource"
    },
    "oauthDiscovery": {
      "exists": false,
      "url": "https://usefathom.com/.well-known/oauth-authorization-server"
    },
    "mcpServerCard": {
      "exists": false,
      "url": "https://usefathom.com/.well-known/mcp/server-card.json",
      "draft": true
    },
    "a2aAgentCard": {
      "exists": false,
      "url": "https://usefathom.com/.well-known/agent-card.json"
    },
    "apiCatalog": {
      "exists": false,
      "url": "https://usefathom.com/.well-known/api-catalog"
    },
    "agentSkills": {
      "exists": false,
      "url": "https://usefathom.com/.well-known/agent-skills/index.json",
      "draft": true
    },
    "count": 0,
    "total": 6
  },
  "botAccess": {
    "probed": true,
    "bot": "OAI-SearchBot",
    "controlStatus": 200,
    "botStatus": 200,
    "discriminates": false,
    "refusedAsBot": false,
    "edge": "Vercel",
    "verifiable": false,
    "detail": "This origin answers OAI-SearchBot exactly as it answers any other client (200). No edge-level filtering of AI crawlers observed."
  },
  "snippets": [
    {
      "id": "add_sitemap",
      "title": "Create /sitemap.xml",
      "description": "A sitemap helps AI agents discover all your pages. Most CMS platforms generate one automatically.",
      "language": "xml",
      "code": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<urlset xmlns=\"http://www.sitemaps.org/schemas/sitemap/0.9\">\n  <url>\n    <loc>https://usefathom.com/</loc>\n    <lastmod>2026-09-15</lastmod>\n  </url>\n</urlset>",
      "filename": "/sitemap.xml"
    },
    {
      "id": "add_content_signals",
      "title": "Add Content-Signal directives",
      "description": "Content-Signal tells AI agents how they may use your content. The canonical location is robots.txt, but you can also expose it as an HTTP header from any stack.",
      "language": "txt",
      "code": "User-agent: *\nContent-Signal: search=yes, ai-input=yes, ai-train=no",
      "filename": "/robots.txt",
      "stacks": [
        {
          "id": "robots",
          "label": "robots.txt",
          "language": "txt",
          "filename": "/robots.txt",
          "code": "User-agent: *\nContent-Signal: search=yes, ai-input=yes, ai-train=no"
        },
        {
          "id": "nginx",
          "label": "Nginx",
          "language": "nginx",
          "filename": "server block",
          "code": "# Inside your server { } block:\nadd_header Content-Signal \"search=yes, ai-input=yes, ai-train=no\" always;"
        },
        {
          "id": "apache",
          "label": "Apache",
          "language": "apache",
          "filename": ".htaccess",
          "code": "# In .htaccess (or VirtualHost):\nHeader set Content-Signal \"search=yes, ai-input=yes, ai-train=no\""
        },
        {
          "id": "wordpress",
          "label": "WordPress",
          "language": "php",
          "filename": "functions.php",
          "code": "<?php\n// In your theme's functions.php or a small mu-plugin\nadd_action('send_headers', function () {\n    header('Content-Signal: search=yes, ai-input=yes, ai-train=no');\n});\n\n// Optional: also append the directive to the dynamic robots.txt\nadd_filter('robots_txt', function ($output) {\n    return $output . \"\\nContent-Signal: search=yes, ai-input=yes, ai-train=no\\n\";\n}, 10, 1);"
        },
        {
          "id": "nextjs",
          "label": "Next.js",
          "language": "typescript",
          "filename": "middleware.ts",
          "code": "// middleware.ts (Next.js 13+ App Router or Pages Router)\nimport { NextResponse } from 'next/server';\nexport function middleware() {\n  const res = NextResponse.next();\n  res.headers.set(\n    'Content-Signal',\n    'search=yes, ai-input=yes, ai-train=no'\n  );\n  return res;\n}\nexport const config = { matcher: '/:path*' };"
        },
        {
          "id": "cloudflare",
          "label": "Cloudflare Workers",
          "language": "javascript",
          "filename": "worker.js",
          "code": "// Cloudflare Worker that proxies your origin and adds the header\nexport default {\n  async fetch(request, env, ctx) {\n    const res = await fetch(request);\n    const newRes = new Response(res.body, res);\n    newRes.headers.set(\n      'Content-Signal',\n      'search=yes, ai-input=yes, ai-train=no'\n    );\n    return newRes;\n  },\n};"
        },
        {
          "id": "express",
          "label": "Express / Fastify",
          "language": "javascript",
          "filename": "server.js",
          "code": "// Express\napp.use((req, res, next) => {\n  res.setHeader('Content-Signal', 'search=yes, ai-input=yes, ai-train=no');\n  next();\n});\n\n// Fastify\nfastify.addHook('onSend', (request, reply, payload, done) => {\n  reply.header('Content-Signal', 'search=yes, ai-input=yes, ai-train=no');\n  done();\n});"
        }
      ]
    },
    {
      "id": "add_markdown_negotiation",
      "title": "Support Markdown for Agents",
      "description": "Let AI agents request a clean Markdown version of any page via content negotiation, .md alternate URLs, link tags or Link headers.",
      "language": "html",
      "code": "<!-- Mechanism 3: link tag advertising the .md alternate -->\n<link rel=\"alternate\" type=\"text/markdown\" href=\"/page.md\">",
      "filename": "<head>",
      "stacks": [
        {
          "id": "html",
          "label": "HTML <head>",
          "language": "html",
          "filename": "<head>",
          "code": "<!-- Mechanism 3: link tag advertising the .md alternate -->\n<link rel=\"alternate\" type=\"text/markdown\" href=\"/page.md\">"
        },
        {
          "id": "express",
          "label": "Express",
          "language": "javascript",
          "filename": "server.js",
          "code": "// Mechanisms 1 + 4: content negotiation + Link header\napp.get('/page', (req, res) => {\n  res.setHeader('Vary', 'Accept');\n  res.setHeader('Link', '</page.md>; rel=\"alternate\"; type=\"text/markdown\"');\n  if ((req.headers.accept || '').includes('text/markdown')) {\n    res.type('text/markdown; charset=utf-8');\n    return res.send(renderMarkdown('page'));\n  }\n  res.render('page');\n});"
        },
        {
          "id": "fastify",
          "label": "Fastify",
          "language": "javascript",
          "filename": "server.js",
          "code": "// Mechanisms 1 + 4: content negotiation + Link header\nfastify.get('/page', async (req, reply) => {\n  reply.header('Vary', 'Accept');\n  reply.header('Link', '</page.md>; rel=\"alternate\"; type=\"text/markdown\"');\n  if ((req.headers.accept || '').includes('text/markdown')) {\n    return reply.type('text/markdown; charset=utf-8').send(renderMarkdown('page'));\n  }\n  return reply.view('/page.ejs');\n});"
        },
        {
          "id": "nextjs",
          "label": "Next.js",
          "language": "typescript",
          "filename": "app/page/route.ts",
          "code": "// Next.js App Router — Route Handler returning Markdown\nimport { NextRequest } from 'next/server';\nimport { renderMarkdown } from '@/lib/md';\nexport async function GET(req: NextRequest) {\n  const accept = req.headers.get('accept') || '';\n  if (accept.includes('text/markdown')) {\n    return new Response(await renderMarkdown('page'), {\n      headers: {\n        'Content-Type': 'text/markdown; charset=utf-8',\n        'Vary': 'Accept',\n      },\n    });\n  }\n  // Fall through to the page component\n  return new Response(null, { status: 404 });\n}"
        },
        {
          "id": "wordpress",
          "label": "WordPress",
          "language": "php",
          "filename": "functions.php",
          "code": "<?php\n// Mechanism 1: respond to Accept: text/markdown on the same URL\nadd_action('template_redirect', function () {\n    if (!is_singular()) return;\n    $accept = $_SERVER['HTTP_ACCEPT'] ?? '';\n    if (strpos($accept, 'text/markdown') === false) return;\n    header('Content-Type: text/markdown; charset=utf-8');\n    header('Vary: Accept');\n    $post = get_queried_object();\n    echo \"# \" . get_the_title($post) . \"\\n\\n\";\n    echo wp_strip_all_tags(apply_filters('the_content', $post->post_content));\n    exit;\n});"
        },
        {
          "id": "static",
          "label": "Hugo / Jekyll / Astro",
          "language": "txt",
          "filename": "static/page.md",
          "code": "# Mechanism 2: serve .md alongside .html\n# Hugo: place page.md in /static/ — built unchanged\n# Jekyll: drop page.md in /assets/ — copied as-is\n# Astro: src/pages/page.md.ts that exports a GET returning markdown\n\n# Then advertise with mechanism 3 in <head>:\n#   <link rel=\"alternate\" type=\"text/markdown\" href=\"/page.md\">"
        }
      ]
    }
  ]
}

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