https://rootsandfruit.com

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  "markdown": "Fractional CGO for product companies\n\n**Roots & Fruit** works with product founders and teams to fix the systems underneath the work. I help turn customer feedback into clear product decisions, align teams around shared priorities, and build operating foundations that support steady growth without constant pressure.\n\n![Matt Cromwell speaking on stage and pointing toward a slide.](https://rootsandfruit.com/wp-content/themes/rf/assets/home/matt.jpg)\n*Matt CromwellFounder • Fractional CGO. Co-founded GiveWP, scaled CX & marketing at StellarWP*\n\n## Some of the brands I’ve helped\n\n![NerdPress, LearnDash, FooPlugins, Castos, Give, Siren, Conversion Bridge, Freemius, Barn2, KramaKit, Kadence WP, and The Events Calendar.](https://rootsandfruit.com/wp-content/themes/rf/assets/home/brands.svg)\n\n*… and counting!*\n\nThe work\n\n## Hands-on, collaborative, deliberate on purpose.\n\nThree things that shape every engagement.\n\n01 / Listen\n\n### Customer insights are your guide\n\nEmbed qualitative feedback into product and leadership decisions — without forcing bad metrics on top.\n\n02 / Align\n\n### Shared priorities across departments\n\nProduct, CX, and marketing pulling on the same rope. Clear ownership, fewer crossed wires.\n\n03 / Iterate\n\n### Operating foundations\n\nNow build the system that keeps growth happening when the founder steps away from the wheel.\n\nTrack record\n\n## Success through trial and error is earned experience\n\n01\n\n### GiveWP\n\nCo-founded, built, sold in an eight-figure acquisition.\n\n02\n\n### StellarWP\n\nLed marketing & CX at scale across multiple products.\n\n03\n\n### Roots & Fruit\n\nNow helping the next generation of product founders grow on purpose.\n\nThought Leadership\n\n## I Open Source my experience and insights via my Articles\n\n## Book a discovery call\n\nGrab a time. We’ll talk about where you are, which package fits, and whether we should work together at all.\n",
  "fullPageMarkdown": "Sustainable revenue growth through earned experience and results                                    [Skip to content](https://rootsandfruit.com/#wp--skip-link--target)\n\n[![Roots and Fruit](https://rootsandfruit.com/wp-content/uploads/2026/09/rf-logo-300x133.png)](https://rootsandfruit.com/)\n\nFractional CGO for product companies\n\n# Sustainable revenue growth through earned experience and results\n\n**Roots & Fruit** works with product founders and teams to fix the systems underneath the work. I help turn customer feedback into clear product decisions, align teams around shared priorities, and build operating foundations that support steady growth without constant pressure.\n\n[Let’s Connect](https://rootsandfruit.com/#book)\n\n![Matt Cromwell speaking on stage and pointing toward a slide.](https://rootsandfruit.com/wp-content/themes/rf/assets/home/matt.jpg)\n*Matt CromwellFounder • Fractional CGO. Co-founded GiveWP, scaled CX & marketing at StellarWP*\n\n## Some of the brands I’ve helped![NerdPress, LearnDash, FooPlugins, Castos, Give, Siren, Conversion Bridge, Freemius, Barn2, KramaKit, Kadence WP, and The Events Calendar.](https://rootsandfruit.com/wp-content/themes/rf/assets/home/brands.svg)\n\n*… and counting!*\n\nThe work\n\n## Hands-on, collaborative, deliberate on purpose.\n\nThree things that shape every engagement.\n\n01 / Listen\n\n### Customer insights are your guide\n\nEmbed qualitative feedback into product and leadership decisions — without forcing bad metrics on top.\n\n02 / Align\n\n### Shared priorities across departments\n\nProduct, CX, and marketing pulling on the same rope. Clear ownership, fewer crossed wires.\n\n03 / Iterate\n\n### Operating foundations\n\nNow build the system that keeps growth happening when the founder steps away from the wheel.\n\nTrack record\n\n## Success through trial and error is earned experience\n\n01\n\n### GiveWP\n\nCo-founded, built, sold in an eight-figure acquisition.\n\n02\n\n### StellarWP\n\nLed marketing & CX at scale across multiple products.\n\n03\n\n### Roots & Fruit\n\nNow helping the next generation of product founders grow on purpose.\n\n[See Case Studies](https://rootsandfruit.com/case-studies/)\n\nThought Leadership\n\n## I Open Source my experience and insights via my Articles\n\n-   ![I rebuilt Rootsandfruit.com as a static site without leaving WordPress](https://rootsandfruit.com/wp-content/uploads/2026/10/rf-featured-rebuilt-rootsandfruit-wordpress-local-2400x1260-1.png)\n\n    ### [I rebuilt Rootsandfruit.com as a static site without leaving WordPress](https://rootsandfruit.com/articles/static-wordpress/)\n\n    How I use local WordPress, Cursor, and Simply Static to build my site and ship it on Cloudflare Pages for $0/month.\n\n    [Read more →](https://rootsandfruit.com/articles/static-wordpress/)\n\n-   ![What 3,400 WordPress Plugin Reviews Tell You About What Makes a Great Plugin](https://rootsandfruit.com/wp-content/uploads/2026/08/rf-featured-create-products-customers-love-2400x1260-1.png)\n\n    ### [What 3,400 WordPress Plugin Reviews Tell You About What Makes a Great Plugin](https://rootsandfruit.com/articles/create-products-customers-love/)\n\n    I pulled the top reasons people leave one-star and five-star WordPress plugin reviews. The pattern is a playbook for product businesses.\n\n    [Read more →](https://rootsandfruit.com/articles/create-products-customers-love/)\n\n-   ![How I Write my Cursor Skills for Marketing Work](https://rootsandfruit.com/wp-content/uploads/2026/08/rf-featured-write-cursor-skills-2400x1260-1.png)\n\n    ### [How I Write my Cursor Skills for Marketing Work](https://rootsandfruit.com/articles/write-cursor-skills/)\n\n    I write my Cursor skills with a skill. Here’s how write-a-skill turns a marketing job into a lean SKILL.md instead of another folder you never finish.\n\n    [Read more →](https://rootsandfruit.com/articles/write-cursor-skills/)\n\n[See All Articles](https://rootsandfruit.com/articles/)\n\n## Book a discovery call\n\nGrab a time. We’ll talk about where you are, which package fits, and whether we should work together at all.\n\nBook a discovery call\n\n## Book a discovery callClose\n",
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