https://rootsandfruit.com

{
  "url": "https://rootsandfruit.com",
  "timestamp": 1792243541064,
  "fetch": {
    "mode": "simple",
    "timeMs": 148,
    "htmlSizeBytes": 101701,
    "supportsMarkdown": false,
    "markdownAgents": {
      "contentNegotiation": false,
      "mdUrl": {
        "found": true,
        "url": "https://rootsandfruit.com/index.md"
      },
      "linkTag": {
        "found": true,
        "url": "https://rootsandfruit.com/index.md"
      },
      "linkHeader": {
        "found": false,
        "url": null
      },
      "responseHeaders": {
        "contentSignal": null,
        "xMarkdownTokens": null,
        "vary": "accept-encoding"
      },
      "frontmatter": {
        "present": true,
        "fields": [
          "title",
          "date",
          "author",
          "featured_image"
        ],
        "level": "enriched"
      },
      "level": "application",
      "mdUrlMediaType": "text/markdown",
      "mdUrlProperMediaType": true
    },
    "statusCode": 200
  },
  "extraction": {
    "title": "Sustainable revenue growth through earned experience and results",
    "excerpt": "Sustainable revenue growth through earned experience and results. Roots & Fruit works with product founders and teams to fix the systems underneath the work.",
    "byline": null,
    "siteName": "Roots & Fruit",
    "lang": "en-US",
    "contentLength": 1668,
    "metadata": {
      "description": "Sustainable revenue growth through earned experience and results. Roots & Fruit works with product founders and teams to fix the systems underneath the work.",
      "ogTitle": "Sustainable revenue growth through earned experience and results",
      "ogDescription": "Sustainable revenue growth through earned experience and results. Roots & Fruit works with product founders and teams to fix the systems underneath the work.",
      "ogImage": "https://rootsandfruit.com/wp-content/uploads/2026/10/rf-featured-site-default-2400x1260-11.png",
      "ogType": "website",
      "canonical": "https://rootsandfruit.com/",
      "lang": "en-US",
      "schemas": [
        {
          "@type": "WebSite",
          "@id": "https://rootsandfruit.com/#website",
          "url": "https://rootsandfruit.com/",
          "name": "Roots & Fruit",
          "description": "Clear strategy, practical systems, and work that holds up in the real world.",
          "inLanguage": "en-US",
          "publisher": {
            "@id": "https://rootsandfruit.com/#organization"
          }
        },
        {
          "@type": "WebPage",
          "@id": "https://rootsandfruit.com/#webpage",
          "url": "https://rootsandfruit.com/",
          "inLanguage": "en-US",
          "name": "Sustainable revenue growth through earned experience and results",
          "description": "Sustainable revenue growth through earned experience and results. Roots & Fruit works with product founders and teams to fix the systems underneath the work.",
          "datePublished": "2026-08-26T08:53:11+00:00",
          "dateModified": "2026-10-16T13:51:54+00:00",
          "isPartOf": {
            "@id": "https://rootsandfruit.com/#website"
          },
          "potentialAction": {
            "@id": "https://rootsandfruit.com/#readaction"
          },
          "about": {
            "@id": "https://rootsandfruit.com/#organization"
          },
          "primaryImageOfPage": {
            "@id": "https://rootsandfruit.com/#thumbnail"
          },
          "image": {
            "@id": "https://rootsandfruit.com/#thumbnail"
          }
        },
        {
          "@type": "ReadAction",
          "@id": "https://rootsandfruit.com/#readaction",
          "target": "https://rootsandfruit.com/"
        },
        {
          "@type": "Organization",
          "@id": "https://rootsandfruit.com/#organization",
          "url": "https://rootsandfruit.com/",
          "name": "Roots & Fruit"
        },
        {
          "@type": "ImageObject",
          "@id": "https://rootsandfruit.com/#thumbnail",
          "url": "https://rootsandfruit.com/wp-content/uploads/2026/10/rf-featured-site-default-2400x1260-11.png",
          "contentUrl": "https://rootsandfruit.com/wp-content/uploads/2026/10/rf-featured-site-default-2400x1260-11.png",
          "width": 2400,
          "height": 1260
        }
      ],
      "robotsMeta": "max-image-preview:large, max-snippet:-1, max-video-preview:-1",
      "author": null,
      "generator": "WordPress 7.1.3",
      "markdownAlternateHref": "https://rootsandfruit.com/index.md"
    }
  },
  "markdown": "Fractional CGO for product companies\n\n**Roots & Fruit** works with product founders and teams to fix the systems underneath the work. I help turn customer feedback into clear product decisions, align teams around shared priorities, and build operating foundations that support steady growth without constant pressure.\n\n![Matt Cromwell speaking on stage and pointing toward a slide.](https://rootsandfruit.com/wp-content/themes/rf/assets/home/matt.jpg)\n*Matt CromwellFounder • Fractional CGO. Co-founded GiveWP, scaled CX & marketing at StellarWP*\n\n## Some of the brands I’ve helped\n\n![NerdPress, LearnDash, FooPlugins, Castos, Give, Siren, Conversion Bridge, Freemius, Barn2, KramaKit, Kadence WP, and The Events Calendar.](https://rootsandfruit.com/wp-content/themes/rf/assets/home/brands.svg)\n\n*… and counting!*\n\nThe work\n\n## Hands-on, collaborative, deliberate on purpose.\n\nThree things that shape every engagement.\n\n01 / Listen\n\n### Customer insights are your guide\n\nEmbed qualitative feedback into product and leadership decisions — without forcing bad metrics on top.\n\n02 / Align\n\n### Shared priorities across departments\n\nProduct, CX, and marketing pulling on the same rope. Clear ownership, fewer crossed wires.\n\n03 / Iterate\n\n### Operating foundations\n\nNow build the system that keeps growth happening when the founder steps away from the wheel.\n\nTrack record\n\n## Success through trial and error is earned experience\n\n01\n\n### GiveWP\n\nCo-founded, built, sold in an eight-figure acquisition.\n\n02\n\n### StellarWP\n\nLed marketing & CX at scale across multiple products.\n\n03\n\n### Roots & Fruit\n\nNow helping the next generation of product founders grow on purpose.\n\nThought Leadership\n\n## I Open Source my experience and insights via my Articles\n\n## Book a discovery call\n\nGrab a time. We’ll talk about where you are, which package fits, and whether we should work together at all.\n",
  "fullPageMarkdown": "Sustainable revenue growth through earned experience and results                                    [Skip to content](https://rootsandfruit.com/#wp--skip-link--target)\n\n[![Roots and Fruit](https://rootsandfruit.com/wp-content/uploads/2026/09/rf-logo-300x133.png)](https://rootsandfruit.com/)\n\nFractional CGO for product companies\n\n# Sustainable revenue growth through earned experience and results\n\n**Roots & Fruit** works with product founders and teams to fix the systems underneath the work. I help turn customer feedback into clear product decisions, align teams around shared priorities, and build operating foundations that support steady growth without constant pressure.\n\n[Let’s Connect](https://rootsandfruit.com/#book)\n\n![Matt Cromwell speaking on stage and pointing toward a slide.](https://rootsandfruit.com/wp-content/themes/rf/assets/home/matt.jpg)\n*Matt CromwellFounder • Fractional CGO. Co-founded GiveWP, scaled CX & marketing at StellarWP*\n\n## Some of the brands I’ve helped![NerdPress, LearnDash, FooPlugins, Castos, Give, Siren, Conversion Bridge, Freemius, Barn2, KramaKit, Kadence WP, and The Events Calendar.](https://rootsandfruit.com/wp-content/themes/rf/assets/home/brands.svg)\n\n*… and counting!*\n\nThe work\n\n## Hands-on, collaborative, deliberate on purpose.\n\nThree things that shape every engagement.\n\n01 / Listen\n\n### Customer insights are your guide\n\nEmbed qualitative feedback into product and leadership decisions — without forcing bad metrics on top.\n\n02 / Align\n\n### Shared priorities across departments\n\nProduct, CX, and marketing pulling on the same rope. Clear ownership, fewer crossed wires.\n\n03 / Iterate\n\n### Operating foundations\n\nNow build the system that keeps growth happening when the founder steps away from the wheel.\n\nTrack record\n\n## Success through trial and error is earned experience\n\n01\n\n### GiveWP\n\nCo-founded, built, sold in an eight-figure acquisition.\n\n02\n\n### StellarWP\n\nLed marketing & CX at scale across multiple products.\n\n03\n\n### Roots & Fruit\n\nNow helping the next generation of product founders grow on purpose.\n\n[See Case Studies](https://rootsandfruit.com/case-studies/)\n\nThought Leadership\n\n## I Open Source my experience and insights via my Articles\n\n-   ![I rebuilt Rootsandfruit.com as a static site without leaving WordPress](https://rootsandfruit.com/wp-content/uploads/2026/10/rf-featured-rebuilt-rootsandfruit-wordpress-local-2400x1260-1.png)\n\n    ### [I rebuilt Rootsandfruit.com as a static site without leaving WordPress](https://rootsandfruit.com/articles/static-wordpress/)\n\n    How I use local WordPress, Cursor, and Simply Static to build my site and ship it on Cloudflare Pages for $0/month.\n\n    [Read more →](https://rootsandfruit.com/articles/static-wordpress/)\n\n-   ![What 3,400 WordPress Plugin Reviews Tell You About What Makes a Great Plugin](https://rootsandfruit.com/wp-content/uploads/2026/08/rf-featured-create-products-customers-love-2400x1260-1.png)\n\n    ### [What 3,400 WordPress Plugin Reviews Tell You About What Makes a Great Plugin](https://rootsandfruit.com/articles/create-products-customers-love/)\n\n    I pulled the top reasons people leave one-star and five-star WordPress plugin reviews. The pattern is a playbook for product businesses.\n\n    [Read more →](https://rootsandfruit.com/articles/create-products-customers-love/)\n\n-   ![How I Write my Cursor Skills for Marketing Work](https://rootsandfruit.com/wp-content/uploads/2026/08/rf-featured-write-cursor-skills-2400x1260-1.png)\n\n    ### [How I Write my Cursor Skills for Marketing Work](https://rootsandfruit.com/articles/write-cursor-skills/)\n\n    I write my Cursor skills with a skill. Here’s how write-a-skill turns a marketing job into a lean SKILL.md instead of another folder you never finish.\n\n    [Read more →](https://rootsandfruit.com/articles/write-cursor-skills/)\n\n[See All Articles](https://rootsandfruit.com/articles/)\n\n## Book a discovery call\n\nGrab a time. We’ll talk about where you are, which package fits, and whether we should work together at all.\n\nBook a discovery call\n\n## Book a discovery callClose\n",
  "markdownStats": {
    "images": 2,
    "links": 0,
    "tables": 0,
    "codeBlocks": 0,
    "headings": 11
  },
  "tokens": {
    "htmlTokens": 26803,
    "markdownTokens": 398,
    "reduction": 26405,
    "reductionPercent": 99
  },
  "score": {
    "score": 85,
    "grade": "B",
    "rubricVersion": 3,
    "dimensions": {
      "accessibility": {
        "score": 81,
        "weight": 30,
        "grade": "B",
        "checks": {
          "content_without_js": {
            "score": 100,
            "weight": 55,
            "evidence": "proven",
            "details": "Content available without JavaScript"
          },
          "fast_content_position": {
            "score": 25,
            "weight": 25,
            "evidence": "plausible",
            "details": "Main content starts at 76% of HTML"
          },
          "reasonable_page_size": {
            "score": 100,
            "weight": 20,
            "evidence": "plausible",
            "details": "Page size: 99KB"
          }
        }
      },
      "aiDiscoverability": {
        "score": 82,
        "weight": 25,
        "grade": "B",
        "checks": {
          "robots_allows_ai_bots": {
            "score": 100,
            "weight": 35,
            "evidence": "proven",
            "details": "All major AI search bots allowed"
          },
          "supports_markdown_negotiation": {
            "score": 60,
            "weight": 20,
            "evidence": "plausible",
            "details": "Application level — .md URL (https://rootsandfruit.com/index.md), <link> tag",
            "mechanisms": {
              "negotiation": false,
              "mdUrl": true,
              "linkTag": true,
              "linkHeader": false
            }
          },
          "has_sitemap": {
            "score": 100,
            "weight": 15,
            "evidence": "plausible",
            "details": "Sitemap found"
          },
          "has_robots_txt": {
            "score": 100,
            "weight": 10,
            "evidence": "plausible",
            "details": "robots.txt exists"
          },
          "has_llms_txt": {
            "score": 100,
            "weight": 10,
            "evidence": "speculative",
            "details": "llms.txt exists and is valid"
          },
          "has_content_signals": {
            "score": 0,
            "weight": 10,
            "evidence": "speculative",
            "details": "No Content-Signal found (robots.txt or HTTP headers)",
            "mechanisms": {
              "robotsTxt": false,
              "httpHeader": false,
              "policy": false
            }
          }
        }
      },
      "structuredData": {
        "score": 100,
        "weight": 20,
        "grade": "A",
        "checks": {
          "has_schema_org": {
            "score": 100,
            "weight": 35,
            "evidence": "proven",
            "details": "JSON-LD found: WebSite, WebPage, ReadAction, Organization, ImageObject"
          },
          "has_open_graph": {
            "score": 100,
            "weight": 20,
            "evidence": "plausible",
            "details": "All OG tags present"
          },
          "has_meta_description": {
            "score": 100,
            "weight": 20,
            "evidence": "plausible",
            "details": "Meta description: 157 chars"
          },
          "has_canonical_url": {
            "score": 100,
            "weight": 15,
            "evidence": "plausible",
            "details": "Canonical URL present"
          },
          "has_lang_attribute": {
            "score": 100,
            "weight": 10,
            "evidence": "plausible",
            "details": "lang=\"en-US\""
          }
        }
      },
      "semanticHtml": {
        "score": 96,
        "weight": 15,
        "grade": "A",
        "checks": {
          "proper_heading_hierarchy": {
            "score": 100,
            "weight": 30,
            "evidence": "plausible",
            "details": "Clean heading hierarchy"
          },
          "uses_article_or_main": {
            "score": 100,
            "weight": 25,
            "evidence": "plausible",
            "details": "Has both <article> and <main>"
          },
          "semantic_elements": {
            "score": 81,
            "weight": 20,
            "evidence": "plausible",
            "details": "15 semantic elements, 47 divs (ratio: 24%)"
          },
          "meaningful_alt_texts": {
            "score": 100,
            "weight": 15,
            "evidence": "plausible",
            "details": "6/6 images with meaningful alt text"
          },
          "low_div_nesting": {
            "score": 100,
            "weight": 10,
            "evidence": "speculative",
            "details": "Avg div depth: 4.1, max: 8"
          }
        }
      },
      "contentEfficiency": {
        "score": 60,
        "weight": 10,
        "grade": "C",
        "checks": {
          "token_reduction_ratio": {
            "score": 100,
            "weight": 40,
            "evidence": "speculative",
            "details": "99% token reduction (HTML→Markdown)"
          },
          "content_to_noise_ratio": {
            "score": 0,
            "weight": 30,
            "evidence": "speculative",
            "details": "Content ratio: 1.6% (1668 content chars / 101701 HTML bytes)"
          },
          "reasonable_page_weight": {
            "score": 100,
            "weight": 20,
            "evidence": "speculative",
            "details": "HTML size: 99KB"
          },
          "minimal_inline_styles": {
            "score": 0,
            "weight": 10,
            "evidence": "speculative",
            "details": "15/227 elements with inline styles (6.6%)"
          }
        }
      }
    }
  },
  "recommendations": [
    {
      "id": "move_content_earlier",
      "priority": "critical",
      "category": "accessibility",
      "titleKey": "rec.move_content_earlier.title",
      "descriptionKey": "rec.move_content_earlier.description",
      "howToKey": "rec.move_content_earlier.howto",
      "howToStepKeys": null,
      "effort": "moderate",
      "estimatedImpact": 5.6,
      "maxImpact": 7.5,
      "evidence": "plausible",
      "checkScore": 25,
      "checkDetails": "Main content starts at 76% of HTML"
    },
    {
      "id": "improve_content_ratio",
      "priority": "high",
      "category": "contentEfficiency",
      "titleKey": "rec.improve_content_ratio.title",
      "descriptionKey": "rec.improve_content_ratio.description",
      "howToKey": "rec.improve_content_ratio.howto",
      "howToStepKeys": null,
      "effort": "moderate",
      "estimatedImpact": 3,
      "maxImpact": 3,
      "evidence": "speculative",
      "checkScore": 0,
      "checkDetails": "Content ratio: 1.6% (1668 content chars / 101701 HTML bytes)"
    },
    {
      "id": "add_content_signals",
      "priority": "high",
      "category": "aiDiscoverability",
      "titleKey": "rec.add_content_signals.title",
      "descriptionKey": "rec.add_content_signals.description",
      "howToKey": "rec.add_content_signals.howto",
      "howToStepKeys": null,
      "effort": "quick-win",
      "estimatedImpact": 2.5,
      "maxImpact": 2.5,
      "evidence": "speculative",
      "checkScore": 0,
      "checkDetails": "No Content-Signal found (robots.txt or HTTP headers)"
    },
    {
      "id": "remove_inline_styles",
      "priority": "medium",
      "category": "contentEfficiency",
      "titleKey": "rec.remove_inline_styles.title",
      "descriptionKey": "rec.remove_inline_styles.description",
      "howToKey": "rec.remove_inline_styles.howto",
      "howToStepKeys": null,
      "effort": "moderate",
      "estimatedImpact": 1,
      "maxImpact": 1,
      "evidence": "speculative",
      "checkScore": 0,
      "checkDetails": "15/227 elements with inline styles (6.6%)"
    }
  ],
  "llmsTxtPreview": "# Roots & Fruit\n\n> Sustainable revenue growth through earned experience and results. Roots & Fruit works with product founders and teams to fix the systems underneath the work.\n\n## Main\n- [Sustainable revenue growth through earned experience and results](https://rootsandfruit.com): Sustainable revenue growth through earned experience and results. Roots & Fruit works with product founders and teams t…\n- [Services](https://rootsandfruit.com/services/)\n- [About Matt](https://rootsandfruit.com/about-matt/)\n- [Case Studies](https://rootsandfruit.com/case-studies/)\n\n## Blog\n- [Articles](https://rootsandfruit.com/articles/)\n\n## Legal\n- [Privacy Policy · This site is privacy-first](https://rootsandfruit.com/privacy-policy/)\n- [Terms of Service](https://rootsandfruit.com/terms-of-service/)\n\n",
  "llmsTxtExisting": "# Roots &amp; Fruit llms index\n\n# HYDROKE_BASELINE_LLMS_REF_BEGIN\n- [Documentation index for AI agents — Markdown .md URLs](https://rootsandfruit.com/docs/llms.txt)\n# HYDROKE_BASELINE_LLMS_REF_END",
  "emergingProtocols": {
    "oauthProtectedResource": {
      "exists": false,
      "url": "https://rootsandfruit.com/.well-known/oauth-protected-resource"
    },
    "oauthDiscovery": {
      "exists": false,
      "url": "https://rootsandfruit.com/.well-known/oauth-authorization-server"
    },
    "mcpServerCard": {
      "exists": false,
      "url": "https://rootsandfruit.com/.well-known/mcp/server-card.json",
      "draft": true
    },
    "a2aAgentCard": {
      "exists": false,
      "url": "https://rootsandfruit.com/.well-known/agent-card.json"
    },
    "apiCatalog": {
      "exists": false,
      "url": "https://rootsandfruit.com/.well-known/api-catalog"
    },
    "agentSkills": {
      "exists": false,
      "url": "https://rootsandfruit.com/.well-known/agent-skills/index.json",
      "draft": true
    },
    "count": 0,
    "total": 6
  },
  "botAccess": {
    "probed": true,
    "bot": "OAI-SearchBot",
    "controlStatus": 200,
    "botStatus": 200,
    "discriminates": false,
    "refusedAsBot": false,
    "edge": "Cloudflare",
    "verifiable": false,
    "detail": "This origin answers OAI-SearchBot exactly as it answers any other client (200). No edge-level filtering of AI crawlers observed."
  },
  "snippets": [
    {
      "id": "add_content_signals",
      "title": "Add Content-Signal directives",
      "description": "Content-Signal tells AI agents how they may use your content. The canonical location is robots.txt, but you can also expose it as an HTTP header from any stack.",
      "language": "txt",
      "code": "User-agent: *\nContent-Signal: search=yes, ai-input=yes, ai-train=no",
      "filename": "/robots.txt",
      "stacks": [
        {
          "id": "robots",
          "label": "robots.txt",
          "language": "txt",
          "filename": "/robots.txt",
          "code": "User-agent: *\nContent-Signal: search=yes, ai-input=yes, ai-train=no"
        },
        {
          "id": "nginx",
          "label": "Nginx",
          "language": "nginx",
          "filename": "server block",
          "code": "# Inside your server { } block:\nadd_header Content-Signal \"search=yes, ai-input=yes, ai-train=no\" always;"
        },
        {
          "id": "apache",
          "label": "Apache",
          "language": "apache",
          "filename": ".htaccess",
          "code": "# In .htaccess (or VirtualHost):\nHeader set Content-Signal \"search=yes, ai-input=yes, ai-train=no\""
        },
        {
          "id": "wordpress",
          "label": "WordPress",
          "language": "php",
          "filename": "functions.php",
          "code": "<?php\n// In your theme's functions.php or a small mu-plugin\nadd_action('send_headers', function () {\n    header('Content-Signal: search=yes, ai-input=yes, ai-train=no');\n});\n\n// Optional: also append the directive to the dynamic robots.txt\nadd_filter('robots_txt', function ($output) {\n    return $output . \"\\nContent-Signal: search=yes, ai-input=yes, ai-train=no\\n\";\n}, 10, 1);"
        },
        {
          "id": "nextjs",
          "label": "Next.js",
          "language": "typescript",
          "filename": "middleware.ts",
          "code": "// middleware.ts (Next.js 13+ App Router or Pages Router)\nimport { NextResponse } from 'next/server';\nexport function middleware() {\n  const res = NextResponse.next();\n  res.headers.set(\n    'Content-Signal',\n    'search=yes, ai-input=yes, ai-train=no'\n  );\n  return res;\n}\nexport const config = { matcher: '/:path*' };"
        },
        {
          "id": "cloudflare",
          "label": "Cloudflare Workers",
          "language": "javascript",
          "filename": "worker.js",
          "code": "// Cloudflare Worker that proxies your origin and adds the header\nexport default {\n  async fetch(request, env, ctx) {\n    const res = await fetch(request);\n    const newRes = new Response(res.body, res);\n    newRes.headers.set(\n      'Content-Signal',\n      'search=yes, ai-input=yes, ai-train=no'\n    );\n    return newRes;\n  },\n};"
        },
        {
          "id": "express",
          "label": "Express / Fastify",
          "language": "javascript",
          "filename": "server.js",
          "code": "// Express\napp.use((req, res, next) => {\n  res.setHeader('Content-Signal', 'search=yes, ai-input=yes, ai-train=no');\n  next();\n});\n\n// Fastify\nfastify.addHook('onSend', (request, reply, payload, done) => {\n  reply.header('Content-Signal', 'search=yes, ai-input=yes, ai-train=no');\n  done();\n});"
        }
      ]
    }
  ]
}

Nutzen Sie unsere API, um dies programmatisch abzurufen (kommt bald)